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Wikipedia

Netflix

January 13, 2023

This article is about the media service. For other uses, see Netflix (disambiguation).

Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a film and television series library through distribution deals as well as its own productions, known as Netflix Originals.

Netflix, Inc.
Logo used since 2014
Screenshot
Screenshot of Netflix's English website in 2019
Type of businessPublic
Type of site
OTT streaming platform
Available in
List
Traded as
FoundedAugust 29, 1997; 25 years ago (1997-08-29)[3] in Scotts Valley, California, U.S.
HeadquartersLos Gatos, California, U.S.
Area servedWorldwide (excluding Mainland China, North Korea, Russia and Syria)[4][5]
Founder(s)
Key people
IndustryTechnology & Entertainment industry, mass media
Products
Services
Revenue US$29.7 billion (2021)
Operating income US$6.195 billion (2021)
Net income US$5.116 billion (2021)
Total assets US$44.585 billion (2021)
Total equity US$15.849 billion (2021)
Employees12,135 (2021)
Divisions
  • US Streaming
  • International Streaming
  • Domestic DVD
Subsidiaries
URLwww.netflix.com
RegistrationRequired
Users 223.09 million (paid; as of October 20, 2022[10]
[11][12]

As of September 2022, Netflix had 222 million subscribers worldwide, including 73.3 million in the United States and Canada; 73.0 million in Europe, the Middle East and Africa, 39.6 million in Latin America and 34.8 million in the Asia-Pacific region.[12] It is available worldwide aside from Mainland China, Syria, North Korea, and Russia. Netflix has played a prominent role in independent film distribution, and it is a member of the Motion Picture Association.

Netflix can be accessed via web browsers or via application software installed on smart TVs, set-top boxes connected to televisions, tablet computers, smartphones, digital media players, Blu-ray players, video game consoles and virtual reality headsets on the list of Netflix-compatible devices.[13][14][15][16] It is available in 4K resolution.[17] In the United States, the company provided Digital Video Disc (DVD)[18] and Blu-ray rentals delivered individually via the United States Postal Service from regional warehouses.[19]

Netflix initially both sold and rented DVDs by mail, but the sales were eliminated within a year to focus on the DVD rental business.[20][21] In 2007, Netflix introduced streaming media and video on demand. The company expanded to Canada in 2010, followed by Latin America and the Caribbean. Netflix entered the film and television production industry in 2013, debuting its first series House of Cards. In January 2016, it expanded to an additional 130 countries and then operated in 190 countries.

The company is ranked 115th on the Fortune 500[22] and 219th on the Forbes Global 2000.[23] It is the second largest entertainment/media company by market capitalization as of February 2022.[24] In 2021, Netflix was ranked as the eighth-most trusted brand globally by Morning Consult.[25] During the 2010s, Netflix was the top-performing stock in the S&P 500 stock market index, with a total return of 3,693%.[26][27]

Netflix is headquartered in Los Gatos, California, in Santa Clara County,[28][29] with the two CEOs, Hastings and Ted Sarandos, split between Los Gatos and Los Angeles, respectively.[30][31][32] It also operates international offices in Asia, Europe and Latin America including in Canada, France, Brazil, the Netherlands, India, Italy, Japan, Poland, South Korea and the United Kingdom. The company has production hubs in Los Angeles,[33] Albuquerque,[34] London,[35] Madrid, Vancouver and Toronto.[36] Compared to other distributors, Netflix pays more for TV shows up front, but keeps more "upside" (i.e. future revenue opportunities from possible syndication, merchandising, etc.) on big hits.[37][38]

History

For a chronological guide, see Timeline of Netflix.
Netflix logo history
 
First logo, used from 1997 to 2000
 
Second logo, used from 2000 to 2001
 
Third logo, used from 2001 to 2014
 
Fourth and current logo, used since 2014

Launch as a mail-based rental business (1997–2006)

 
Marc Randolph, co-founder of Netflix and the first CEO of the company
 
Reed Hastings, co-founder and the current chairman and CEO

Netflix was founded by Marc Randolph and Reed Hastings on August 29, 1997 in Scotts Valley, California. Hastings, a computer scientist and mathematician, was a co-founder of Pure Atria, which was acquired by Rational Software Corporation that year for $750 million, then the biggest acquisition in Silicon Valley history.[39] Randolph had worked as a marketing director for Pure Atria after Pure Atria acquired a company where Randolph worked. He was previously a co-founder of MicroWarehouse, a computer mail-order company as well as vice president of marketing for Borland International.[40][41] Hastings and Randolph came up with the idea for Netflix while carpooling between their homes in Santa Cruz, California and Pure Atria's headquarters in Sunnyvale.[21] Patty McCord, later head of human resources at Netflix, was also in the carpool group.[42] Randolph admired Amazon.com and wanted to find a large category of portable items to sell over the Internet using a similar model. Hastings and Randolph considered and rejected selling and renting VHS tapes as too expensive to stock and too delicate to ship.[40] When they heard about DVDs, first introduced in the United States in early 1997, they tested the concept of selling or renting DVDs by mail by mailing a compact disc to Hastings's house in Santa Cruz.[40] When the disc arrived intact, they decided to enter the $16 billion home-video sales and rental industry.[40][21] Hastings is often quoted saying that he decided to start Netflix after being fined $40 at a Blockbuster store for being late to return a copy of Apollo 13, a claim since repudiated by Randolph.[21] Hastings invested $2.5 million into Netflix from the sale of Pure Atria.[43][21] Netflix launched as the first DVD rental and sales website with 30 employees and 925 titles available—nearly all DVDs published.[21][44][45] Randolph and Hastings met with Jeff Bezos, where Amazon offered to acquire Netflix for between $14 and $16 million. Fearing competition from Amazon, Randolph at first thought the offer was fair but Hastings, who owned 70% of the company, turned it down on the plane ride home.[46][47]

Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.[48] The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.[49] In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster LLC for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying "The dot-com hysteria is completely overblown."[50][51] While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.[52]

 
Opened Netflix rental envelope containing a DVD copy of Coach Carter (2005)

DVD players were a popular gift for holiday sales in late 2001, and demand for DVD subscription services were "growing like crazy", according to chief talent officer Patty McCord.[53] The company went public on May 29, 2002, selling 5.5 million shares of common stock at US$15.00 per share.[54] In 2003, Netflix was issued a patent by the U.S. Patent & Trademark Office to cover its subscription rental service and several extensions.[55] Netflix posted its first profit in 2003, earning $6.5 million on revenues of $272 million; by 2004, profit had increased to $49 million on over $500 million in revenues.[56] In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.[57]

In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick-and-mortar stores.[58] By 2006, Blockbuster's service reached two million users, and while trailing Netflix's subscriber count, was drawing business away from Netflix. Netflix lowered fees in 2007.[56] While it was an urban legend that Netflix ultimately "killed" Blockbuster in the DVD rental market, Blockbuster's debt load and internal disagreements hurt the company.[58]

On April 4, 2006, Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster LLC's online DVD rental subscription program violated two patents held by Netflix. The first cause of action alleged Blockbuster's infringement of copying the "dynamic queue" of DVDs available for each customer, Netflix's method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix's method permitting the queue to be updated and reordered.[59] The second cause of action alleged infringement of the subscription rental service as well as Netflix's methods of communication and delivery.[60] The companies settled their dispute on June 25, 2007; terms were not disclosed.[61][62][63][64]

On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%. On September 21, 2009, it awarded the $1,000,000 prize to team "BellKor’s Pragmatic Chaos."[65] Cinematch, launched in 2000, is a recommendation system that recommended movies to its users, many of which they might not ever had heard of before.[66][67]

Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. In late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters.[68] Netflix closed Red Envelope Entertainment in 2008.[69][70]

Transition to streaming services (2007–2012)

In January 2007, the company launched a streaming media service, introducing video on demand via the Internet. However, at that time it only had 1,000 films available for streaming, compared to 70,000 available on DVD.[71] The company had for some time considered offering movies online, but it was only in the mid-2000s that data speeds and bandwidth costs had improved sufficiently to allow customers to download movies from the net. The original idea was a "Netflix box" that could download movies overnight, and be ready to watch the next day. By 2005, Netflix had acquired movie rights and designed the box and service. But after witnessing how popular streaming services such as YouTube were despite the lack of high-definition content, the concept of using a hardware device was scrapped and replaced with a streaming concept.[72]

In February 2007, Netflix delivered its billionth DVD, a copy of Babel to a customer in Texas.[73][74] In April 2007, Netflix recruited Anthony Wood, one of the early DVR business pioneers, to build a "Netflix Player" that would allow streaming content to be played directly on a television set rather than a PC or laptop.[75] While the player was initially developed at Netflix, Reed Hastings eventually shut down the project to help encourage other hardware manufacturers to include built-in Netflix support.[76][77]

In January 2008, all rental-disc subscribers became entitled to unlimited streaming at no additional cost. This change came in a response to the introduction of Hulu and to Apple's new video-rental services.[78][79][page needed] In August 2008, the Netflix database was corrupted and the company was not able to ship DVDs to customers for 3 days, leading the company to move all its data to the Amazon Web Services cloud.[80] In November 2008, Netflix began offering subscribers rentals on Blu-ray and discontinued its sale of used DVDs.[81] In 2009, Netflix streams overtook DVD shipments.[82]

On January 6, 2010, Netflix agreed with Warner Bros. to delay new release rentals 28 days prior to retail, in an attempt to help studios sell physical copies, and similar deals involving Universal Pictures and 20th Century Fox were reached on April 9.[83][84][85] In July 2010, Netflix signed a deal to stream movies of Relativity Media.[86] In August 2010, Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increased Netflix's annual spending fees, adding roughly $200 million per year. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.[87] On September 22, 2010, the company first began offering streaming service to the international market, in Canada.[88][89] In November 2010, Netflix began offering a standalone streaming service separate from DVD rentals.[90]

In 2010, Netflix acquired the rights to Breaking Bad, produced by Sony Pictures Television, after the show's third season, at a point where original broadcaster AMC had expressed the possibility of cancelling the show. Sony pushed Netflix to release Breaking Bad in time for the fourth season, which as a result, greatly expanded the show's audience on AMC due to new viewers binging on the Netflix past episodes, and doubling the viewership by the time of the fifth season. Breaking Bad is considered the first such show to have this "Netflix effect."[91]

In January 2011, Netflix introduced a Netflix button for certain remote controls, allowing users to instantly access Netflix on compatible devices.[92] In May 2011, Netflix's streaming business became the largest source of Internet streaming traffic in North America, accounting for 30% of traffic during peak hours.[93][94][95][96] On July 12, 2011, Netflix announced that it would separate its existing subscription plans into two separate plans: one covering the streaming and the other DVD rental services.[97][98] The cost for streaming would be $7.99 per month, while DVD rental would start at the same price.[99] In September 2011, Netflix announced a content deal with DreamWorks Animation.[100] In September 2011, Netflix expanded to 43 countries in Latin America.[101][102][103] On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services.[104][105][106][107][108] On October 10, 2011, Netflix announced that it would retain its DVD service under the name Netflix and that its streaming and DVD-rental plans would remain branded together.[109][110]

On January 4, 2012, Netflix started its expansion to Europe, launching in the United Kingdom and Ireland.[111] In February 2012, Netflix signed a licensing deal with The Weinstein Company.[112][113] In March 2012, Netflix acquired the domain name DVD.com.[114] By 2016, Netflix rebranded its DVD-by-mail service under the name DVD.com, A Netflix Company.[115][116] In April 2012, Netflix filed with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC.[117] Netflix spokesperson Joris Evers tweeted that the intent was to "engage on issues like net neutrality, bandwidth caps, UBB and VPPA".[118][119] In June 2012, Netflix signed a deal with Open Road Films.[120][121]

On August 23, 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC films.[122][123] In September 2012, Epix signed a five-year streaming deal with Netflix. For the initial two years of this agreement, first-run and back-catalog content from Epix was exclusive to Netflix. Epix films came to Netflix 90 days after premiering on Epix.[124] These included films from Paramount, Metro-Goldwyn-Mayer and Lionsgate.[125][126]

On October 18, 2012, Netflix launched in Denmark, Finland, Norway and Sweden.[127][128] On December 4, 2012, Netflix and Disney announced an exclusive multi-year agreement for first-run United States subscription television rights to Walt Disney Studios' animated and live-action films, with classics such as Dumbo, Alice in Wonderland and Pocahontas available immediately and others available on Netflix beginning in 2016.[129] Direct-to-video releases were made available in 2013.[130][131] The agreement with Disney ended in 2019 due to the launch of Disney+. Netflix retained the rights to continue streaming the Marvel series that were produced for the service until March 1, 2022, following Disney's reacquisition of the rights to those series.[132]

On January 14, 2013, Netflix signed an agreement with Time Warner's Turner Broadcasting System and Warner Bros. Television to distribute Cartoon Network, Warner Bros. Animation, and Adult Swim content, as well as TNT's Dallas, beginning in March 2013. The rights to these programs were given to Netflix shortly after deals with Viacom to stream Nickelodeon and Nick Jr. programs expired.[133]

Development of original programming (2013–2017)

In 2013, the company decided to slow launches in Europe to control subscription costs.[134]

In February 2013, Netflix announced it would be hosting its own awards ceremony, The Flixies.[135]

On March 13, 2013, Netflix added a Facebook sharing feature, letting United States subscribers access "Watched by your friends" and "Friends' Favorites" by agreeing.[136] This was not legal until the Video Privacy Protection Act was modified in early 2013.[137]

In February 2013, DreamWorks Animation and Netflix co-produced Turbo Fast, based on the movie Turbo, which premiered in July.[138][139] Netflix has since become a major distributor of animated family and kid shows.

In July 2013, Orange Is the New Black debuted on Netflix,[140] which became Netflix's most-watched original series.[141][142]

On August 1, 2013, Netflix reintroduced the "Profiles" feature that permits accounts to accommodate up to five user profiles.[143][144][145][146]

In September 2013, Netflix launched in the Netherlands and was then available in 40 countries.[147][148]

In November 2013, Netflix and Marvel Television announced a five-season deal to produce live-action Marvel superhero-focused series: Daredevil, Jessica Jones, Iron Fist and Luke Cage. The deal involves the release of four 13-episode seasons that culminate in a mini-series called The Defenders. Daredevil and Jessica Jones premiered in 2015.[149][150][151] The Luke Cage series premiered on September 30, 2016, followed by Iron Fist on March 17, 2017, and The Defenders on August 18, 2017.[152][153] The series, however, were removed from Netflix on March 1, 2022, following Disney's announcement to reacquire the series' rights after Netflix's deal expired.

In February 2014, Netflix discovered that Comcast Cable was slowing its traffic down and agreed to pay Comcast to directly connect to the Comcast network.[154][155][156]

On March 7, 2014, new Star Wars content was released on Netflix's streaming service: the sixth season of the television series Star Wars: The Clone Wars, as well as all five prior and the feature film.[157]

In April 2014, Netflix signed Arrested Development creator Mitchell Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects for the service.[158]

In May 2014, Netflix acquired streaming rights to films produced by Sony Pictures Animation.[159]

In June 2014, Netflix unveiled a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI.[160]

In September 2014, Netflix became available in Austria, Belgium, France, Germany, Luxembourg, and Switzerland.[161]

On September 10, 2014, Netflix participated in Internet Slowdown Day by deliberately slowing down its speed in protest of net neutrality laws.[162]

In October 2014, Netflix announced a four-film deal with Adam Sandler and his Happy Madison Productions.[163]

In April 2015, following the launch of Daredevil, Netflix director of content operations Tracy Wright announced that Netflix had added support for audio description (a narration track with aural descriptions of key visual elements for the blind or visually impaired), and had begun to work with its partners to add descriptions to its other original series over time.[164][165] The following year, as part of a settlement with the American Council of the Blind, Netflix agreed to provide descriptions for its original series within 30 days of their premiere, and add screen reader support and the ability to browse content by availability of descriptions.[166]

In March 2015, Netflix expanded to Australia and New Zealand.[167][168] In September 2015, Netflix launched in Japan, its first country in Asia.[169][170][171] In October 2015, Netflix launched in Italy, Portugal, and Spain.[172]

In January 2016, at the 2016 Consumer Electronics Show, Netflix announced a major international expansion of its service into 130 additional countries. It then had become available worldwide except China, Syria, North Korea, Kosovo and Crimea.[173]

In May 2016, Netflix created a tool called Fast.com to determine the speed of an Internet connection.[174] It received praise for being "simple" and "easy to use", and does not include online advertising, unlike competitors.[175][176][177]

On November 30, 2016, Netflix launched an offline playback feature, allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing offline, without an Internet connection.[178][179][180][181]

In 2016, Netflix released an estimated 126 original series or films, more than any other network or cable channel.[37]

In 2016, Netflix announced plans to expand its in-house production division and produced TV series including The Ranch and Chelsea.[182]

In February 2017, Netflix signed a music publishing deal with BMG Rights Management, whereby BMG will oversee rights outside of the United States for music associated with Netflix original content. Netflix continues to handle these tasks in-house in the United States.[183]

On April 25, 2017, Netflix signed a licensing deal with IQiyi, a Chinese video streaming platform owned by Baidu, to allow selected Netflix original content to be distributed in China on the platform.[184][185]

On August 7, 2017, in the first acquisition of an entire company, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar.[6]

On August 14, 2017, Netflix announced that it had entered into an exclusive development deal with Shonda Rhimes and her production company Shondaland.[186]

In September 2017, Netflix announced it would offer its low-broadband mobile technology to airlines to provide better in-flight Wi-Fi so that passengers can watch movies on Netflix while on planes.[187]

In September 2017, Minister of Heritage Mélanie Joly announced that Netflix had agreed to make a CA$500 million (US$400 million) investment over the next five years in producing content in Canada. The company denied that the deal was intended to result in a tax break.[188][189] Netflix realized this goal by December 2018.[190]

In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. There will be a particular focus on films and anime through this investment, with a plan to produce 80 original films and 30 anime series.[191]

In October 2017, Netflix introduced the "Skip Intro" feature which allows customers to skip the intros to shows on its platform. They do so through a variety of techniques including manual reviewing, audio tagging, and machine learning.[192][193]

In November 2017, Netflix signed an exclusive multi-year deal with Orange Is the New Black creator Jenji Kohan.[194]

In November 2017, Netflix withdrew from co-hosting the 75th Golden Globe Awards with The Weinstein Company due to the Harvey Weinstein sexual abuse cases.[195]

Expansion into international productions (2017–2020)

See also: International expansion of Netflix
 
Icon used since 2016
 
Netflix advertising at Thong Lo BTS station, Bangkok
 
Netflix's booth at the 2017 San Diego Comic-Con
 
Audio logo
Netflix's audio logo, adopted in 2019
Problems playing this file? See media help.

In November 2017, Netflix announced that it would be making its first original Colombian series, to be executive produced by Ciro Guerra.[196] In December 2017, Netflix signed Stranger Things director-producer Shawn Levy and his production company 21 Laps Entertainment to what sources say is a four-year deal.[197] In 2017, Netflix invested in distributing exclusive stand-up comedy specials from Dave Chappelle, Louis C.K., Chris Rock, Jim Gaffigan, Bill Burr and Jerry Seinfeld.[198]

In February 2018, Netflix acquired the rights to The Cloverfield Paradox from Paramount Pictures for $50 million and launched on its service on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. Analysts believed that Netflix's purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal.[199][200] Other films acquired by Netflix include international distribution for Paramount's Annihilation[200] and Universal's News of the World and worldwide distribution of Universal's Extinction,[201] Warner Bros.' Mowgli: Legend of the Jungle,[202] Paramount's The Lovebirds[203] and 20th Century Studios' The Woman in the Window.[204] In March, the service ordered Formula 1: Drive to Survive, a racing docuseries following teams in the Formula One world championship.[205]

In March 2018, Sky UK announced an agreement with Netflix to integrate Netflix's subscription VOD offering into its pay-TV service. Customers with its high-end Sky Q set-top box and service will be able to see Netflix titles alongside their regular Sky channels.[206] In October 2022, Netflix revealed that its annual revenue from the UK subscribers in 2021 was £1.4bn.[207]

In April 2018, Netflix pulled out of the Cannes Film Festival, in response to new rules requiring competition films to have been released in French theaters. The Cannes premiere of Okja in 2017 was controversial, and led to discussions over the appropriateness of films with simultaneous digital releases being screened at an event showcasing theatrical film; audience members also booed the Netflix production logo at the screening. Netflix's attempts to negotiate to allow a limited release in France were curtailed by organizers, as well as French cultural exception law—where theatrically screened films are legally forbidden from being made available via video-on-demand services until at least 36 months after their release.[208][209][210] Besides traditional Hollywood markets as well as from partners like the BBC, Sarandos said the company also looking to expand investments in non-traditional foreign markets due to the growth of viewers outside of North America. At the time, this included programs such as Dark from Germany, Ingobernable from Mexico and 3% from Brazil.[211][212][213]

On May 22, 2018, former president Barack Obama and his wife Michelle Obama signed a deal to produce docu-series, documentaries and features for Netflix under the Obamas' newly formed production company, Higher Ground Productions.[214][215]

In June 2018, Netflix announced a partnership with Telltale Games to port its adventure games to the service in a streaming video format, allowing simple controls through a television remote.[216][217] The first game, Minecraft: Story Mode, was released in November 2018.[218] In July 2018, Netflix earned the most Emmy nominations of any network for the first time with 112 nods. On August 27, 2018, the company signed a five-year exclusive overall deal with international best–selling author Harlan Coben.[219] On the same day, the company inked an overall deal with Gravity Falls creator Alex Hirsch.[220] In October 2018, Netflix paid under $30 million to acquire Albuquerque Studios (ABQ Studios), a $91 million film and TV production facility with eight sound stages in Albuquerque, New Mexico, for its first U.S. production hub, pledging to spend over $1 billion over the next decade to create one of the largest film studios in North America.[221][222] In November 2018, Paramount Pictures signed a multi-picture film deal with Netflix, making Paramount the first major film studio to sign a deal with Netflix.[223] A sequel to AwesomenessTV's To All the Boys I've Loved Before was released on Netflix under the title To All the Boys: P.S. I Still Love You as part of the agreement.[224] In December 2018, the company announced a partnership with ESPN Films on a television documentary chronicling Michael Jordan and the 1997–98 Chicago Bulls season titled The Last Dance. It was released internationally on Netflix and became available for streaming in the United States three months after a broadcast airing on ESPN.[225][226]

In January 2019, Sex Education made its debut as a Netflix original series with much critical acclaim.[227] On January 22, 2019, Netflix sought and was approved for membership into the Motion Picture Association of America (MPAA), as the first streaming service to become a member of the association.[228] In February 2019, The Haunting creator Mike Flanagan joined frequent collaborator Trevor Macy as a partner in Intrepid Pictures and the duo signed an exclusive overall deal with Netflix to produce television content.[229] On May 9, 2019, Netflix contracted with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics.[230] In July 2019, Netflix announced that it would be opening a hub at Shepperton Studios as part of a deal with Pinewood Group.[231] In early August 2019, Netflix negotiated an exclusive multi-year film and television deal with Game of Thrones creators and showrunners David Benioff and D.B. Weiss.[232][233][234][235][236] The first Netflix production created by Benioff and Weiss was planned as an adaptation of Liu Cixin's science fiction novel The Three-Body Problem, part of the Remembrance of Earth's Past trilogy.[237] On September 30, 2019, in addition to renewing Stranger Things for a fourth season, Netflix announced signing the series’ creators The Duffer Brothers to a nine-figure deal for additional films and televisions shows over multiple years.[238]

On November 13, 2019, Netflix and Nickelodeon entered into a multi-year agreement to produce several original animated feature films and television series based on Nickelodeon's library of characters. This agreement expanded on their existing relationship, in which new specials based on the past Nickelodeon series Invader Zim and Rocko's Modern Life (Invader Zim: Enter the Florpus and Rocko's Modern Life: Static Cling respectively) were released by Netflix. Other new projects planned under the team-up include a music project featuring Squidward Tentacles from the animated television series SpongeBob SquarePants, and films based on The Loud House and Rise of the Teenage Mutant Ninja Turtles.[239][240][241] In November 2019, Netflix announced it had signed a long-term lease to save the Paris Theatre, the last single-screen movie theater in Manhattan. The company oversaw several renovations at the theater, including new seats and a concession stand.[242][243][244]

 
Ted Sarandos, longtime CCO and named co-CEO in 2020

In January 2020, Netflix announced a new four-film deal with Adam Sandler worth up to $275 million.[245] On February 25, 2020, Netflix formed partnerships with six Japanese creators to produce an original Japanese anime project. This partnership includes manga creator group CLAMP, mangaka Shin Kibayashi, mangaka Yasuo Ohtagaki, novelist and film director Otsuichi, novelist Tow Ubutaka, and manga creator Mari Yamazaki.[246] On March 4, 2020, ViacomCBS announced that it will be producing two spin-off films based on SpongeBob SquarePants for Netflix.[247] On April 7, 2020, Peter Chernin's Chernin Entertainment made a multi-year first-look deal with Netflix to make films.[248] On May 29, 2020, Netflix announced the acquisition of Grauman's Egyptian Theatre from the American Cinematheque to use as a special events venue.[249][8][250] In July 2020, Netflix appointed Sarandos as co-CEO.[30][251] In July 2020, Netflix invested in Black Mirror creators Charlie Brooker and Annabel Jones’ new production outfit Broke And Bones.[9]

In September 2020, Netflix signed a multi-million dollar deal with the Duke and Duchess of Sussex. Harry and Meghan agreed to a multi-year deal promising to create TV shows, films, and children's content as part of their commitment to stepping away from the duties of the royal family.[252][253] In September 2020, Hastings released a book about the Netflix culture titled No Rules Rules: Netflix and the Culture of Reinvention, which was co-authored by Erin Meyer.[254] In December 2020, Netflix signed a first-look deal with Millie Bobby Brown to develop and star in several projects including a potential action franchise.[255]

Expansion into gaming, Squid Game (2021–present)

In March 2021, Netflix earned the most Academy Award nominations of any studio, with 36. Netflix won seven Academy Awards, which was the most by any studio. Later that year, Netflix also won more Emmys than any other network or studio with 44 wins, tying the record for most Emmys won in a single year set by CBS in 1974. On April 8, 2021, Sony Pictures Entertainment announced an agreement for Netflix to hold the U.S. pay television window rights to its releases beginning in 2022, replacing Starz and expanding upon an existing agreement with Sony Pictures Animation. The agreement also includes a first-look deal for any future direct-to-streaming films being produced by Sony Pictures, with Netflix required to commit to a minimum number of them.[256][257][258] On April 27, 2021, Netflix announced that it was opening its first Canadian headquarters in Toronto.[259] The company also announced that it would open an office in Sweden as well as Rome and Istanbul to increase its original content in those regions.[260]

In early June, Netflix hosted a first-ever week-long virtual event called “Geeked Week,” where it shared exclusive news, new trailers, cast appearances and more about upcoming genre titles like The Witcher, The Cuphead Show!, and The Sandman.[261]

On June 7, 2021, Jennifer Lopez's Nuyorican Productions signed a multi-year first-look deal with Netflix spanning feature films, TV series, and unscripted content, with an emphasis on projects that support diverse female actors, writers, and filmmakers.[262] On June 10, 2021, Netflix announced it was launching an online store for curated products tied to the Netflix brand and shows such as Stranger Things and The Witcher.[263][264] On June 21, 2021, Steven Spielberg's Amblin Partners signed a deal with Netflix to release multiple new feature films for the streaming service.[265][266] On June 30, 2021, Powerhouse Animation Studios (the studio behind Netflix's Castlevania) announced signing a first-look deal with the streamer to produce more animated series.[267]

In July 2021, Netflix hired Mike Verdu, a former executive from Electronic Arts and Facebook, as vice president of game development, along with plans to add video games by 2022.[268] Netflix announced plans to release mobile games which would be included in subscribers' plans to the service.[269] Trial offerings were first launched for Netflix users in Poland in August 2021, offering premium mobile games based on Stranger Things including Stranger Things 3: The Game, for free to subscribers through the Netflix mobile app.[270]

On July 14, 2021, Netflix signed a first-look deal with Joey King, star of The Kissing Booth franchise, in which King will produce and develop films for Netflix via her All The King's Horses production company.[271] On July 21, 2021, Zack Snyder, director of Netflix's Army of the Dead, announced he had signed his production company The Stone Quarry to a first-look deal with; his upcoming projects include a sequel to Army of the Dead, the sci-fi adventure film Rebel Moon.[272][273][274][275] In 2019, he agreed to produce an anime-style web series inspired by Norse mythology.[276][277]

As of August 2021, Netflix Originals made up 40% of Netflix's overall library in the United States.[278] The company announced that "TUDUM: A Netflix Global Fan Event", a three-hour virtual behind the scenes featuring first-look reveals for 100 of the streamer's series, films and specials, would have its inaugural show in late September 2021.[279][280] According to Netflix, the show garnered 25.7 million views across Netflix’s 29 Netflix YouTube channels, Twitter, Twitch, Facebook, TikTok and Tudum.com.[281]

Also in September, the company announced The Queen’s Ball: A Bridgerton Experience, launching in 2022 in Los Angeles, Chicago, Montreal, and Washington, D.C..[282]

Squid Game, a South Korean survival drama created and produced by Hwang Dong-hyuk, had been acquired and produced by Netflix in 2019 as part of its expansion of foreign works and was released worldwide in multiple languages on September 17, 2021. The show rapidly became the service's most-watched show within a week of its launch in many markets, including Korea, the U.S. and the United Kingdom.[213] Within its first 28 days on the service, Squid Game drew more than 111 million viewers, surpassing Bridgerton and becoming Netflix's most-watched show.[283] On September 20, 2021, Netflix signed a long-term lease deal with Aviva Investors to operate and expand the Longcross Studios in Surrey, UK.[284] On September 21, 2021, Netflix announced that it would acquire the Roald Dahl Story Company, which manages the rights to Roald Dahl's stories and characters, for an undisclosed price and would operate it as an independent company.[285][286][287][288]

The company acquired Night School Studio, an independent video game developer, in September 2021.[289] Netflix officially launched mobile games on November 2, 2021, for Android users around the world. Through the app, subscribers had free access to five games, including two previously made Stranger Things titles. Netflix stated that they intend to add more games to this service over time.[290] On November 9, the collection launched for iOS.[291] Some games in the collection require an active internet connection to play, while others will be available offline. Netflix Kids' accounts will not have games available.[292]

On October 13, 2021, Netflix announced the launch of the Netflix Book Club, where readers will hear about new books, films, and series adaptations and have exclusive access to each book's adaptation process. Netflix will partner with Starbucks to bring the book club to life via a social series called But Have You Read the Book?. Uzo Aduba will serve as the inaugural host of the series and announce monthly book selections set to be adapted by the streamer. Aduba will also speak with the cast, creators, and authors about the book adaptation process over a cup of coffee at Starbucks.[293][294] Through October 2021, Netflix commonly reported viewership for its programming based on the number of viewers or households that watched a show in a given period (such as the first 28 days from its premiere) for at least two minutes. On the announcement of its quarterly earnings in October 2021, the company stated that it would switch its viewership metrics to measuring the number of hours that a show was watched, including rewatches, which the company said was closer to the measurements used in linear broadcast television, and thus "our members and the industry can better measure success in the streaming world."[295] On November 16, 2021, Netflix announced the launch of "Top10 on Netflix.com", a new website with weekly global and country lists of the most popular titles on their service based on their new viewership metrics.[296]

On November 22, 2021, Netflix announced that it would acquire Scanline VFX, the visual effects and animation company behind Cowboy Bebop and Stranger Things.[297] On the same day, Roberto Patino signed a deal with Netflix and established his own production banner, Analog Inc., in partnership with the company. Patino's first project under the deal is a series adaptation of Image Comics' Nocterra.[298] On December 6, 2021, Netflix and Stage 32 announced that they have teamed up the workshops at the Creating Content for the Global Marketplace program.[299] On December 7, 2021, Netflix partnered with IllumiNative, a woman-led non-profit organization, for the Indigenous Producers Training Program.[300][301]

On December 9, 2021, Netflix announced the launch of "Tudum," an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.[302] On December 13, 2021, Netflix signed a multi-year overall deal with Kalinda Vazquez.[303] On December 16, 2021, Netflix signed a multi-year creative partnership with Spike Lee and his production company 40 Acres and a Mule Filmworks to develop film and television projects.[304] In December 2021, former Netflix engineer Sung Mo Jun was sentenced to 2 years in prison for an insider trading scheme where he leaked subscriber numbers in advance of official releases.[305][306]

In compliance with the EU Audiovisual Media Services Directive and its implementation in France, Netflix reached commitments with French broadcasting authorities and film guilds, as required by law, to invest a specific amount of its annual revenue into original French films and series. These films must be theatrically released and would not be allowed to be carried on Netflix until 15 months after their release.[307][308]

In January 2022, Netflix ordered additional sports docuseries from Drive to Survive producers Box to Box Films, including a series that would follow PGA Tour golfers, and another that would follow professional tennis players on the ATP and WTA Tour circuits.[309][310]

The company announced plans to acquire Next Games in March 2022 for €65 million as part of Netflix's expansions into gaming. Next Games had developed the mobile title Stranger Things: Puzzle Tales as well as two The Walking Dead mobile games.[311] Later in the month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum.[312]

On March 15, 2022, Netflix announced a partnership with Dr. Seuss Enterprises to produce five new series and specials based on Seuss properties following the success of Green Eggs and Ham.[313][314] On March 29, 2022, Netflix announced that it would open an office in Poland to serve as a hub for its original productions across Central and Eastern Europe.[315] On March 30, 2022, Netflix extended its lease agreement with Martini Film Studios, just outside Vancouver, Canada, for another five years.[316] On March 31, 2022, Netflix ordered a docuseries that would follow teams in the 2022 Tour de France, which would also be co-produced by Box to Box Films.[317]

Following the 2022 Russian invasion of Ukraine, Netflix suspended its operations and future projects in Russia.[318][5] It also announced that it would not comply with a proposed directive by Roskomnadzor requiring all internet streaming services with more than 100,000 subscribers to integrate the major free-to-air channels (which are primarily state-owned).[319] A month later, ex-Russian subscribers filed a class action lawsuit against Netflix.[320][321]

At the end of Q1 2022, Netflix announced a decline in subscribers with almost 200,000 fewer viewers than at the end of the previous year.[322] Netflix stated that 100 million households globally were sharing passwords to their account with others, and that Canada and the United States accounted for 30 million of them. Following these announcements, Netflix's stock price fell by 35 percent.[323][324][325][326] By June 2022, Netflix had laid off 450 full-time and contract employees as part of the company's plan to trim costs amid lower than expected subscriber growth. The layoffs represented approximately 2 percent of the workforce and spread across the company globally.[327][328][329][330]

On April 13, 2022, Netflix released the series Our Great National Parks, which was hosted and narrated by former US President Barack Obama.[331] It also partnered with Group Effort Initiative, a company founded by Ryan Reynolds and Blake Lively, to provide opportunities behind the camera for those in underrepresented communities.[332] On the same day, Netflix partnered with Lebanon-based Arab Fund For Arts And Culture for supporting the Arab female filmmakers. It will provide a one-time grant of $250,000 to female producers and directors in the Arab world through the company's Fund for Creative Equity.[333] Also on the same day, Netflix announced an Exploding Kittens mobile card game tied to a new animated TV series, which will launch in May.[334] Netflix announced that they have formed a creative partnership with J. Miles Dale.[335] The company also formed a partnership with Japan's Studio Colorido, signing a multi-film deal to boost their anime content in Asia. The streaming giant is said to co-produce three feature films with the studio, the first of which will premiere in September 2022.[336]

On April 28, 2022, the company launched its inaugural Netflix Is a Joke comedy festival, featuring more than 250 shows over 12 nights at 30-plus locations across Los Angeles, including the first-ever stand-up show at Dodger Stadium.[337][338]

The first volume of Stranger Things 4 logged Netflix's biggest premiere weekend ever for an original series with 286.79 million hours viewed.[339] This was preceded by a new Stranger Things interactive experience hosted in New York City that was developed by the show's creators.[340] After the release of the second volume of Stranger Things 4 on July 1, 2022, it became Netflix's second title to receive more than one billion hours viewed.[341]

On July 19, 2022, Netflix announced plans to acquire Australian animation studio Animal Logic.[342][343]

On July 22, 2022, it was reported that Netflix lost almost a million subscribers, which reduced its total subscribers down to 220.7 million.[344][345]

On September 5, 2022, it was reported that Netflix opened its office in Warsaw, Poland, responsible for the service's operations in 28 markets in Central and Eastern Europe.[346]

On October 4, 2022, Netflix have signed a creative partnership with Andrea Berloff and John Gatins.[347]

On October 11, 2022, Netflix signed up to the Broadcasters' Audience Research Board for external measurement of viewership in the UK.[348]

On October 12, 2022, Netflix signed to build a production complex at Fort Monmouth in Eatontown, New Jersey.[349]

At the end of Q3, it was reported that Netflix gained 2.41 million new subscribers, including a gain of 100,000 in North America, totaling 223.1 million subscribers worldwide. This exceeded Netflix’s prediction of a gain of 1 million subscribers for the quarter.[350]

On October 18, 2022, Netflix announced they are exploring a cloud gaming offering as well as opening a new gaming studio in Southern California.[351]

Availability and access

Global availability

Further information: International expansion of Netflix
 
Availability of Netflix, as of March 2022:
  Available
  Unavailable (China,[352] North Korea, Russia[353] and Syria.)

Netflix is available in every country and territory except for China, North Korea, Crimea, Syria and Russia.[354]

In January 2016, Netflix announced it would begin VPN blocking since they can be used to watch videos from a country where they are unavailable.[355] The result of the VPN block is that people can only watch videos available worldwide and other videos are hidden from search results.[356] Variety is present on Netflix. Hebrew and right-to-left interface orientation, which is a common localization strategy in many markets, are what define the Israeli user interface's localization, and in some regions, Netflix offers a more affordable mobile-only subscription.[357]

Subscriptions

Globally, Netflix had 223.09 million paying subscribers at the end of Q3 2022.[358][359] Customers can subscribe to one of three plans; the difference in plans relate to video resolution, the number of simultaneous streams, and the number of devices to which content can be downloaded.[360]

At the end of Q1 2022, Netflix estimated that 100 million households globally were sharing passwords to their account with others.[325] In March 2022, Netflix began to charge a fee for additional users in Chile, Peru, and Costa Rica to attempt to control account sharing.[323][324][325] On July 18, 2022, Netflix announced that it would test the account sharing feature in more countries, including Argentina, Dominican Republic, El Salvador, Guatemala and Honduras.[361] On October 17, Netflix launched Profile Transfer to help end account sharing.[362]

In July 13, 2022, Netflix announced a partnership with Microsoft to launch an advertising-supported subscription plan.[363] On August 17, 2022, it was reported that Netflix's planned advertising tier would not allow subscribers to download content like the existing ad-free platform.[364] On July 20, 2022, it was announced that the advertising-supported tier would be coming to Netflix in 2023 but it would not feature the full library of content.[365] Netflix US launched with 5.1% of the library unavailable including 60 Netflix Originals.[366] In September, Netflix announced that the launch would be moved up to November 1, 2022,[367][368] but in October, the launch date was changed to November 3, 2022. The ad-supported plan is called "Basic with Ads" and it costs $6.99 per month in the United States.[369] In Canada, the plan was launched two days later, on November 1.[370]

Device support

Main article: List of Netflix-compatible devices

Netflix can be accessed via an internet browser on PCs, while Netflix apps are available on various platforms, including Blu-ray Disc players, tablet computers, mobile phones, smart TVs, digital media players, and video game consoles (including Xbox 360 and newer, and PlayStation 3 and newer).

 
An Aquos remote control with a Netflix button

In addition, a growing number of multichannel television providers, including cable television and IPTV services, have added Netflix apps accessible within their own set-top boxes, sometimes with the ability for its content (along with those of other online video services) to be presented within a unified search interface alongside linear television programming as an "all-in-one" solution.[371][372][373][374]

Content

Original programming

Further information on Netflix original programming: Lists of Netflix original television series (both current, and ended), original films, and stand-up comedy specials
Further information on Netflix international offerings: Lists of Netflix exclusive international distribution programming

A "Netflix Original" is content that is produced, co-produced, or distributed by Netflix exclusively on their services. Netflix funds their original shows differently than other TV networks when they sign a project, providing the money upfront and immediately ordering two seasons of most series.[375]

Over the years, Netflix output ballooned to a level unmatched by any television network or streaming service. According to Variety Insight, Netflix produced a total of 240 new original shows and movies in 2018, then climbed to 371 in 2019, a figure "greater than the number of original series that the entire U.S. TV industry released in 2005."[376] The Netflix budget allocated to production increased annually, reaching $13.6 billion in 2021 and projected to hit $18.9 billion by 2025, a figure that once again overshadowed any of its competitors.[377] As of August 2022, Netflix Originals made up 50% of Netflix's overall library in the United States.[378]

Film and television deals

Netflix has exclusive pay TV deals with several studios. The deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms.

Distributors that have licensed content to Netflix include Warner Bros., Universal Pictures, Sony Pictures Entertainment and previously The Walt Disney Studios (including 20th Century Fox). Netflix also holds current and back-catalog rights to television programs distributed by Walt Disney Television, DreamWorks Classics, Kino International, Warner Bros. Television and CBS Media Ventures, along with titles from other companies such as Allspark (formerly Hasbro Studios), Saban Brands, and Funimation. Formerly, the streaming service also held rights to select television programs distributed by NBCUniversal Television Distribution, Sony Pictures Television and 20th Century Fox Television.

Netflix negotiated to distribute animated films from Universal that HBO declined to acquire, such as The Lorax, ParaNorman, and Minions.[379]

Netflix holds exclusive streaming rights to the film library of Studio Ghibli (with the exception of Grave of the Fireflies) worldwide except in the U.S., Canada, China and Japan as part of an agreement signed with Ghibli's international sales holder Wild Bunch in 2020.

Gaming

In July 2021, Netflix hired Mike Verdu, a former executive from Electronic Arts and Facebook, as vice president of game development, along with plans to add video games by 2022.[380] Netflix announced plans to release mobile games which would be included in subscribers' plans to the service.[381] Trial offerings were first launched for Netflix users in Poland in August 2021, offering premium mobile games based on Stranger Things including Stranger Things 3: The Game, for free to subscribers through the Netflix mobile app.[382]

Netflix officially launched mobile games on November 2, 2021, for Android users around the world. Through the app, subscribers had free access to five games, including two previously made Stranger Things titles. Netflix stated that they intend to add more games to this service over time.[383] On November 9, the collection launched for iOS.[384] Verdu said in October 2022 that besides continuing to expand their portfolio of games, they were also interested in cloud gaming options.[385]

To support the games effort, Netflix began acquiring and forming a number of studios. The company acquired Night School Studio, an independent video game developer, in September 2021.[386] They announced plans to acquire Next Games in March 2022 for €65 million as part of Netflix's expansions into gaming. Next Games had developed the mobile title Stranger Things: Puzzle Tales as well as two The Walking Dead mobile games.[387] Later in the month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum.[312] Netflix opened a mobile game studio in Helsinki, Finland in September 2022,[388] and a new studio, their fifth total, in southern California in October 2022,[385] alongside the acquisition of Spry Fox in Seattle.[389]

As of October 2022, the service had 35 games available, and Netflix stated they had more than 55 games in development.[390] By August 2022, Netflix's gaming platform was reported to have an average 1.7 million users a day, less than 1% of the streaming service's subscribers at the time.[391]

Technology

Content delivery

Netflix settlement freely peers with Internet service providers (ISPs) directly and at common Internet exchange points. In June 2012, a custom content delivery network, Open Connect, was announced.[392] For larger ISPs with over 100,000 subscribers, Netflix offers free Netflix Open Connect server appliances that cache their content within the ISPs' data centers or networks to further reduce Internet transit costs.[393][394] By August 2016, Netflix closed its last physical data center, but continued to develop its Open Connect technology.[395] A 2016 study at the University of London detected 233 individual Open Connect locations on over six continents, with the largest amount of traffic in the USA, followed by Mexico.[396][397]

As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America.[398]

API

On October 1, 2008, Netflix offered access to its service via a public application programming interface (API).[399] It allowed access to data for all Netflix titles, and allows users to manage their movie queues. The API was free and allowed commercial use.[400] In June 2012, Netflix began to restrict the availability of its public API.[401] They instead focused on a small number of known partners using private interfaces, since most traffic came from those private interfaces.[402] In June 2014, Netflix announced they would be retiring the public API; it became effective November 14, 2014.[403] They then partnered with the developers of eight services deemed the most valuable, including Instant Watcher, Fanhattan, Yidio and Nextguide.[404]

Corporate affairs

Historical financials and membership growth

Worldwide VOD subscribers of Netflix[405]
Year Revenue
in millions of US$ 		Employees Paid memberships
in millions
2005 682 2.5
2006 997 4.0
2007 1,205 7.3
2008 1,365 9.4
2009 1,670 11.9
2010 2,163 2,180 18.3
2011 3,205 2,348 21.6
2012 3,609 2,045 30.4
2013 4,375 2,022 41.4
2014 5,505 2,450 54.5
2015 6,780 3,700 70.8
2016 8,831 4,700 89.1
2017 11,693 5,500 117.5
2018 15,794 7,100 139.3
2019 20,156 8,600 167.1
2020 24,996 9,400 203.7
2021 29,697 11,300 221.8
Summation 142,723 61,345 1,210.6
Approximate average 8,395 5,112 71

Corporate culture

 
Netflix's original Los Gatos headquarters (2006-2022)[406]
 
Netflix's current Los Gatos headquarters (2022-present)[406]
 
Netflix Los Angeles offices on Sunset Boulevard

Netflix grants all employees extremely broad discretion with respect to business decisions, expenses, and vacation—but in return expects consistently high performance, as enforced by what is known as the "keeper test."[407][408] All supervisors are expected to constantly ask themselves if they would fight to keep an employee. If the answer is no, then it is time to let that employee go.[409] A slide from an internal presentation on Netflix's corporate culture summed up the test as: "Adequate performance gets a generous severance package."[408] Such packages reportedly range from four months' salary in the United States to as much as six months in the Netherlands.[409]

The company offers unlimited vacation time for salaried workers and allows employees to take any amount of their paychecks in stock options.[410]

About the culture that results from applying such a demanding test, Hastings has said that "You gotta earn your job every year at Netflix,"[411] and, "There's no question it's a tough place...There's no question it's not for everyone."[412] Hastings has drawn an analogy to athletics: professional athletes lack long-term job security because an injury could end their career in any particular game, but they learn to put aside their fear of that constant risk and focus on working with great colleagues in the current moment.[413]

Environmental impact

In March 2021, Netflix announced that it would work to reach net zero greenhouse gas emissions by the end of 2022, while investing in programs to preserve or restore ecosystems. The company stated that it would cut emissions from its operations and electricity use by 45 percent by 2030. Due to the COVID-19 pandemic and lack of content production, Netflix had a 14 percent drop in emissions in 2020.[414][415] In 2021, Netflix bought 1.5 million carbon credits from 17 projects around the world.[416]

Awards

Further information: List of accolades received by Netflix

On July 18, 2013, Netflix earned the first Primetime Emmy Award nominations for original streaming programs at the 65th Primetime Emmy Awards. Three of its series, Arrested Development, Hemlock Grove and House of Cards, earned a combined 14 nominations (nine for House of Cards, three for Arrested Development and two for Hemlock Grove).[417] The House of Cards episode "Chapter 1" received four nominations for both the 65th Primetime Emmy Awards and 65th Primetime Creative Arts Emmy Awards, becoming the first episode of a streaming television series to receive a major Primetime Emmy Award nomination. With its win for Outstanding Cinematography for a Single-Camera Series, "Chapter 1" became the first episode from a streaming service to be awarded an Emmy.[417][418][419] David Fincher's win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy.[420]

On November 6, 2013, Netflix earned its first Grammy nomination when You've Got Time by Regina Spektor — the main title theme song for Orange Is the New Black — was nominated for Best Song Written for Visual Media.[421]

On December 12, 2013, the network earned six nominations for Golden Globe Awards, including four for House of Cards.[422] Among those nominations was Wright for Golden Globe Award for Best Actress – Television Series Drama for her portrayal of Claire Underwood, which she won. With the accolade, Wright became the first actress to win a Golden Globe for a streaming television series. It also marked Netflix's first major acting award.[423][424][425] House of Cards and Orange is the New Black also won Peabody Awards in 2013.[426]

On Jan. 16, 2014, Netflix became the first streaming service to earn an Academy Award nomination when The Square was nominated for Best Documentary Feature.[427]

On July 10, 2014, Netflix received 31 Emmy nominations. Among other nominations, House of Cards received nominations for Outstanding Drama Series, Outstanding Directing in a Drama Series and Outstanding Writing in a Drama Series. Kevin Spacey and Robin Wright were nominated for Outstanding Lead Actor and Outstanding Lead Actress in a Drama Series. Orange is the New Black was nominated in the comedy categories, earning nominations for Outstanding Comedy Series, Outstanding Writing for a Comedy Series and Outstanding Directing for a Comedy Series. Taylor Schilling, Kate Mulgrew, and Uzo Aduba were respectively nominated for Outstanding Lead Actress in a Comedy Series, Outstanding Supporting Actress in a Comedy Series and Outstanding Guest Actress in a Comedy Series (the latter was for Aduba's recurring role in season one, as she was promoted to series regular for the show's second season).[428]

Netflix got the largest share of 2016 Emmy award nominations, with 16 major nominations. However, streaming shows only got 24 nominations out of a total of 139, falling significantly behind cable. The 16 Netflix nominees were: House of Cards with Kevin Spacey, A Very Murray Christmas with Bill Murray, Unbreakable Kimmy Schmidt, Master of None, and Bloodline.[429]

Stranger Things received 19 nominations at the 2017 Primetime Emmy Awards, while The Crown received 13 nominations.[430]

In December 2017, Netflix was awarded PETA's Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health.[431][432]

At the 90th Academy Awards, held on March 4, 2018, the film Icarus, distributed by Netflix, won its first Oscar for Best Documentary Feature. During his remarks backstage, director and writer Bryan Fogel remarked that Netflix had "single-handedly changed the documentary world." Icarus had its premiere at the 2017 Sundance Film Festival and was bought by Netflix for $5 million, one of the biggest deals ever for a non-fiction film.[433] Netflix became the network whose programs received more nomination at the 2018 Primetime and Creative Arts Emmy Awards with 112 nominations, therefore breaking HBO's 17-years record as a network whose programs received more nomination at the Emmys, which received 108 nominations.[434][435]

On January 22, 2019, films distributed by Netflix scored 15 nominations for the 91st Academy Awards, including Academy Award for Best Picture for Alfonso Cuarón's Roma, which was nominated for 10 awards.[436] The 15 nominations equal the total nominations films distributed by Netflix had received in previous years.

In 2020, Netflix received 20 TV nominations and films distributed by Netflix also got 22 film nominations at the 78th Golden Globe Awards. It secured three out of the five nominations for best drama TV series for The Crown, Ozark and Ratched and four of the five nominations for best actress in a TV series: Olivia Colman, Emma Corrin, Laura Linney and Sarah Paulson.[437][438]

In 2020, Netflix earned 24 Academy Award nominations, marking the first time a streaming service led all studios.[439]

Films and programs distributed by Netflix received 30 nominations at the 2021 Screen Actors Guild Awards, more than any other distribution company, where their distributed films and programs won 7 awards including best motion picture for The Trial of the Chicago 7 and best TV drama for The Crown.[440][441] Netflix also received the most nominations of any studio at the 93rd Academy Awards - 35 total nominations with 7 award wins.[442][443]

In February 2022, The Power of the Dog gritty western distributed by Netflix and directed by Jane Campion, received 12 nominations, including Best Picture, for the 94th annual Academy Awards. Films distributed by the streamer received a total of 72 nominations.[444] Campion became the third female to receive the Best Director award, winning her second Oscar for The Power of the Dog.[445] At the 50th International Emmy Awards in November 2022, Netflix original Sex Education won Best Comedy Series.[446]

Criticism

Main article: Criticism of Netflix

Netflix has been subject to criticism from various groups and individuals as its popularity and market reach increased in the 2010s.

Customers have complained about price increases in Netflix offerings dating back to the company's decision to separate its DVD rental and streaming services, which was quickly reversed. As Netflix increased its streaming output, it has faced calls to limit accessibility to graphic content and include viewer advisories for issues such as sensationalism and promotion of pseudoscience. Netflix's content has also been criticized by disability rights advocates for lack of captioning quality.[447]

Some media organizations and competitors have criticized Netflix for selectively releasing ratings and viewer numbers of its original programming. The company has made claims boasting about viewership records without providing data to substantiate its successes or using problematic estimation methods.[448] In March 2020, some government agencies called for Netflix and other streamers to limit services due to increased broadband and energy consumption as use of the platform increased. In response, the company announced it would reduce bit rates across all streams in Europe, thus decreasing Netflix traffic on European networks by around 25 percent. These same steps were later taken in India.[citation needed]

In May 2022, Netflix's shareholder Imperium Irrevocable Trust filed a lawsuit against the company for violating the U.S. securities laws.[449]

See also

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January 13, 2023
netflix, this, article, about, media, service, other, uses, disambiguation, american, subscription, video, demand, over, streaming, service, production, company, based, gatos, california, founded, 1997, reed, hastings, marc, randolph, scotts, valley, californi. This article is about the media service For other uses see Netflix disambiguation Netflix Inc is an American subscription video on demand over the top streaming service and production company based in Los Gatos California Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley California it offers a film and television series library through distribution deals as well as its own productions known as Netflix Originals Netflix Inc Logo used since 2014ScreenshotScreenshot of Netflix s English website in 2019Type of businessPublicType of siteOTT streaming platformAvailable inList Arabic Egyptian and Modern Standard Catalan content only Chinese Cantonese and Mandarin CroatianCzechDanishDutchEnglish American and British FilipinoFinnishFrenchGermanGreekHebrewHindi 1 HungarianIndonesian 2 ItalianJapaneseKannadaKoreanMalayMalayalamNorwegian Bokmal PolishPortuguese Brazilian and European RomanianSerbian content only Spanish European and Latin American SwedishTamilTeluguThaiTurkishUkrainianUrdu content only VietnameseTraded asNasdaq NFLXNasdaq 100 componentS amp P 100 componentS amp P 500 componentFoundedAugust 29 1997 25 years ago 1997 08 29 3 in Scotts Valley California U S HeadquartersLos Gatos California U S Area servedWorldwide excluding Mainland China North Korea Russia and Syria 4 5 Founder s Reed Hastings Marc RandolphKey peopleReed Hastings Chairman Co CEO Ted Sarandos Co CEO CCO Greg Peters COO CPO IndustryTechnology amp Entertainment industry mass mediaProductsStreaming media Pay television Video on demand Mobile gamingServicesFilm production Film distribution Television production Television distributionRevenueUS 29 7 billion 2021 Operating incomeUS 6 195 billion 2021 Net incomeUS 5 116 billion 2021 Total assetsUS 44 585 billion 2021 Total equityUS 15 849 billion 2021 Employees12 135 2021 DivisionsUS Streaming International Streaming Domestic DVDSubsidiariesDVD Netflix dvd netflix com Millarworld 6 LT LA 7 Albuquerque Studios Netflix Pictures Netflix Studios Netflix Animation StoryBots Inc Grauman s Egyptian Theatre 8 Broke and Bones stake 9 Roald Dahl Story Company Night School Studio Netflix Pty Ltd Scanline VFX Next Games Boss Fight Entertainment Animal Logic Spry Fox Moonloot GamesURLwww wbr netflix wbr comRegistrationRequiredUsers223 09 million paid as of October 20 2022 update 10 11 12 As of September 2022 update Netflix had 222 million subscribers worldwide including 73 3 million in the United States and Canada 73 0 million in Europe the Middle East and Africa 39 6 million in Latin America and 34 8 million in the Asia Pacific region 12 It is available worldwide aside from Mainland China Syria North Korea and Russia Netflix has played a prominent role in independent film distribution and it is a member of the Motion Picture Association Netflix can be accessed via web browsers or via application software installed on smart TVs set top boxes connected to televisions tablet computers smartphones digital media players Blu ray players video game consoles and virtual reality headsets on the list of Netflix compatible devices 13 14 15 16 It is available in 4K resolution 17 In the United States the company provided Digital Video Disc DVD 18 and Blu ray rentals delivered individually via the United States Postal Service from regional warehouses 19 Netflix initially both sold and rented DVDs by mail but the sales were eliminated within a year to focus on the DVD rental business 20 21 In 2007 Netflix introduced streaming media and video on demand The company expanded to Canada in 2010 followed by Latin America and the Caribbean Netflix entered the film and television production industry in 2013 debuting its first series House of Cards In January 2016 it expanded to an additional 130 countries and then operated in 190 countries The company is ranked 115th on the Fortune 500 22 and 219th on the Forbes Global 2000 23 It is the second largest entertainment media company by market capitalization as of February 2022 update 24 In 2021 Netflix was ranked as the eighth most trusted brand globally by Morning Consult 25 During the 2010s Netflix was the top performing stock in the S amp P 500 stock market index with a total return of 3 693 26 27 Netflix is headquartered in Los Gatos California in Santa Clara County 28 29 with the two CEOs Hastings and Ted Sarandos split between Los Gatos and Los Angeles respectively 30 31 32 It also operates international offices in Asia Europe and Latin America including in Canada France Brazil the Netherlands India Italy Japan Poland South Korea and the United Kingdom The company has production hubs in Los Angeles 33 Albuquerque 34 London 35 Madrid Vancouver and Toronto 36 Compared to other distributors Netflix pays more for TV shows up front but keeps more upside i e future revenue opportunities from possible syndication merchandising etc on big hits 37 38 Contents 1 History 1 1 Launch as a mail based rental business 1997 2006 1 2 Transition to streaming services 2007 2012 1 3 Development of original programming 2013 2017 1 4 Expansion into international productions 2017 2020 1 5 Expansion into gaming Squid Game 2021 present 2 Availability and access 2 1 Global availability 2 2 Subscriptions 2 3 Device support 3 Content 3 1 Original programming 3 2 Film and television deals 3 3 Gaming 4 Technology 4 1 Content delivery 4 2 API 5 Corporate affairs 5 1 Historical financials and membership growth 5 2 Corporate culture 5 3 Environmental impact 6 Awards 7 Criticism 8 See also 9 References 10 Further reading 11 External linksHistory EditFor a chronological guide see Timeline of Netflix Netflix logo history First logo used from 1997 to 2000 Second logo used from 2000 to 2001 Third logo used from 2001 to 2014 Fourth and current logo used since 2014 Launch as a mail based rental business 1997 2006 Edit Marc Randolph co founder of Netflix and the first CEO of the company Reed Hastings co founder and the current chairman and CEO Netflix was founded by Marc Randolph and Reed Hastings on August 29 1997 in Scotts Valley California Hastings a computer scientist and mathematician was a co founder of Pure Atria which was acquired by Rational Software Corporation that year for 750 million then the biggest acquisition in Silicon Valley history 39 Randolph had worked as a marketing director for Pure Atria after Pure Atria acquired a company where Randolph worked He was previously a co founder of MicroWarehouse a computer mail order company as well as vice president of marketing for Borland International 40 41 Hastings and Randolph came up with the idea for Netflix while carpooling between their homes in Santa Cruz California and Pure Atria s headquarters in Sunnyvale 21 Patty McCord later head of human resources at Netflix was also in the carpool group 42 Randolph admired Amazon com and wanted to find a large category of portable items to sell over the Internet using a similar model Hastings and Randolph considered and rejected selling and renting VHS tapes as too expensive to stock and too delicate to ship 40 When they heard about DVDs first introduced in the United States in early 1997 they tested the concept of selling or renting DVDs by mail by mailing a compact disc to Hastings s house in Santa Cruz 40 When the disc arrived intact they decided to enter the 16 billion home video sales and rental industry 40 21 Hastings is often quoted saying that he decided to start Netflix after being fined 40 at a Blockbuster store for being late to return a copy of Apollo 13 a claim since repudiated by Randolph 21 Hastings invested 2 5 million into Netflix from the sale of Pure Atria 43 21 Netflix launched as the first DVD rental and sales website with 30 employees and 925 titles available nearly all DVDs published 21 44 45 Randolph and Hastings met with Jeff Bezos where Amazon offered to acquire Netflix for between 14 and 16 million Fearing competition from Amazon Randolph at first thought the offer was fair but Hastings who owned 70 of the company turned it down on the plane ride home 46 47 Initially Netflix offered a per rental model for each DVD but introduced a monthly subscription concept in September 1999 48 The per rental model was dropped by early 2000 allowing the company to focus on the business model of flat fee unlimited rentals without due dates late fees shipping and handling fees or per title rental fees 49 In September 2000 during the dot com bubble while Netflix was suffering losses Hastings and Randolph offered to sell the company to Blockbuster LLC for 50 million John Antioco CEO of Blockbuster thought the offer was a joke and declined saying The dot com hysteria is completely overblown 50 51 While Netflix experienced fast growth in early 2001 the continued effects of the dot com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering IPO and to lay off one third of its 120 employees 52 Opened Netflix rental envelope containing a DVD copy of Coach Carter 2005 DVD players were a popular gift for holiday sales in late 2001 and demand for DVD subscription services were growing like crazy according to chief talent officer Patty McCord 53 The company went public on May 29 2002 selling 5 5 million shares of common stock at US 15 00 per share 54 In 2003 Netflix was issued a patent by the U S Patent amp Trademark Office to cover its subscription rental service and several extensions 55 Netflix posted its first profit in 2003 earning 6 5 million on revenues of 272 million by 2004 profit had increased to 49 million on over 500 million in revenues 56 In 2005 35 000 different films were available and Netflix shipped 1 million DVDs out every day 57 In 2004 Blockbuster introduced a DVD rental service which not only allowed users to check out titles through online sites but allowed for them to return them at brick and mortar stores 58 By 2006 Blockbuster s service reached two million users and while trailing Netflix s subscriber count was drawing business away from Netflix Netflix lowered fees in 2007 56 While it was an urban legend that Netflix ultimately killed Blockbuster in the DVD rental market Blockbuster s debt load and internal disagreements hurt the company 58 On April 4 2006 Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the United States District Court for the Northern District of California alleging that Blockbuster LLC s online DVD rental subscription program violated two patents held by Netflix The first cause of action alleged Blockbuster s infringement of copying the dynamic queue of DVDs available for each customer Netflix s method of using the ranked preferences in the queue to send DVDs to subscribers and Netflix s method permitting the queue to be updated and reordered 59 The second cause of action alleged infringement of the subscription rental service as well as Netflix s methods of communication and delivery 60 The companies settled their dispute on June 25 2007 terms were not disclosed 61 62 63 64 On October 1 2006 Netflix announced the Netflix Prize 1 000 000 to the first developer of a video recommendation algorithm that could beat its existing algorithm Cinematch at predicting customer ratings by more than 10 On September 21 2009 it awarded the 1 000 000 prize to team BellKor s Pragmatic Chaos 65 Cinematch launched in 2000 is a recommendation system that recommended movies to its users many of which they might not ever had heard of before 66 67 Through its division Red Envelope Entertainment Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby In late 2006 Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters 68 Netflix closed Red Envelope Entertainment in 2008 69 70 Transition to streaming services 2007 2012 Edit In January 2007 the company launched a streaming media service introducing video on demand via the Internet However at that time it only had 1 000 films available for streaming compared to 70 000 available on DVD 71 The company had for some time considered offering movies online but it was only in the mid 2000s that data speeds and bandwidth costs had improved sufficiently to allow customers to download movies from the net The original idea was a Netflix box that could download movies overnight and be ready to watch the next day By 2005 Netflix had acquired movie rights and designed the box and service But after witnessing how popular streaming services such as YouTube were despite the lack of high definition content the concept of using a hardware device was scrapped and replaced with a streaming concept 72 In February 2007 Netflix delivered its billionth DVD a copy of Babel to a customer in Texas 73 74 In April 2007 Netflix recruited Anthony Wood one of the early DVR business pioneers to build a Netflix Player that would allow streaming content to be played directly on a television set rather than a PC or laptop 75 While the player was initially developed at Netflix Reed Hastings eventually shut down the project to help encourage other hardware manufacturers to include built in Netflix support 76 77 In January 2008 all rental disc subscribers became entitled to unlimited streaming at no additional cost This change came in a response to the introduction of Hulu and to Apple s new video rental services 78 79 page needed In August 2008 the Netflix database was corrupted and the company was not able to ship DVDs to customers for 3 days leading the company to move all its data to the Amazon Web Services cloud 80 In November 2008 Netflix began offering subscribers rentals on Blu ray and discontinued its sale of used DVDs 81 In 2009 Netflix streams overtook DVD shipments 82 On January 6 2010 Netflix agreed with Warner Bros to delay new release rentals 28 days prior to retail in an attempt to help studios sell physical copies and similar deals involving Universal Pictures and 20th Century Fox were reached on April 9 83 84 85 In July 2010 Netflix signed a deal to stream movies of Relativity Media 86 In August 2010 Netflix reached a five year deal worth nearly 1 billion to stream films from Paramount Lionsgate and Metro Goldwyn Mayer The deal increased Netflix s annual spending fees adding roughly 200 million per year It spent 117 million in the first six months of 2010 on streaming up from 31 million in 2009 87 On September 22 2010 the company first began offering streaming service to the international market in Canada 88 89 In November 2010 Netflix began offering a standalone streaming service separate from DVD rentals 90 In 2010 Netflix acquired the rights to Breaking Bad produced by Sony Pictures Television after the show s third season at a point where original broadcaster AMC had expressed the possibility of cancelling the show Sony pushed Netflix to release Breaking Bad in time for the fourth season which as a result greatly expanded the show s audience on AMC due to new viewers binging on the Netflix past episodes and doubling the viewership by the time of the fifth season Breaking Bad is considered the first such show to have this Netflix effect 91 In January 2011 Netflix introduced a Netflix button for certain remote controls allowing users to instantly access Netflix on compatible devices 92 In May 2011 Netflix s streaming business became the largest source of Internet streaming traffic in North America accounting for 30 of traffic during peak hours 93 94 95 96 On July 12 2011 Netflix announced that it would separate its existing subscription plans into two separate plans one covering the streaming and the other DVD rental services 97 98 The cost for streaming would be 7 99 per month while DVD rental would start at the same price 99 In September 2011 Netflix announced a content deal with DreamWorks Animation 100 In September 2011 Netflix expanded to 43 countries in Latin America 101 102 103 On September 18 2011 Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster separating DVD rental and streaming services 104 105 106 107 108 On October 10 2011 Netflix announced that it would retain its DVD service under the name Netflix and that its streaming and DVD rental plans would remain branded together 109 110 On January 4 2012 Netflix started its expansion to Europe launching in the United Kingdom and Ireland 111 In February 2012 Netflix signed a licensing deal with The Weinstein Company 112 113 In March 2012 Netflix acquired the domain name DVD com 114 By 2016 Netflix rebranded its DVD by mail service under the name DVD com A Netflix Company 115 116 In April 2012 Netflix filed with the Federal Election Commission FEC to form a political action committee PAC called FLIXPAC 117 Netflix spokesperson Joris Evers tweeted that the intent was to engage on issues like net neutrality bandwidth caps UBB and VPPA 118 119 In June 2012 Netflix signed a deal with Open Road Films 120 121 On August 23 2012 Netflix and The Weinstein Company signed a multi year output deal for RADiUS TWC films 122 123 In September 2012 Epix signed a five year streaming deal with Netflix For the initial two years of this agreement first run and back catalog content from Epix was exclusive to Netflix Epix films came to Netflix 90 days after premiering on Epix 124 These included films from Paramount Metro Goldwyn Mayer and Lionsgate 125 126 On October 18 2012 Netflix launched in Denmark Finland Norway and Sweden 127 128 On December 4 2012 Netflix and Disney announced an exclusive multi year agreement for first run United States subscription television rights to Walt Disney Studios animated and live action films with classics such as Dumbo Alice in Wonderland and Pocahontas available immediately and others available on Netflix beginning in 2016 129 Direct to video releases were made available in 2013 130 131 The agreement with Disney ended in 2019 due to the launch of Disney Netflix retained the rights to continue streaming the Marvel series that were produced for the service until March 1 2022 following Disney s reacquisition of the rights to those series 132 On January 14 2013 Netflix signed an agreement with Time Warner s Turner Broadcasting System and Warner Bros Television to distribute Cartoon Network Warner Bros Animation and Adult Swim content as well as TNT s Dallas beginning in March 2013 The rights to these programs were given to Netflix shortly after deals with Viacom to stream Nickelodeon and Nick Jr programs expired 133 Development of original programming 2013 2017 Edit This section is in list format but may read better as prose You can help by converting this section if appropriate Editing help is available November 2021 In 2013 the company decided to slow launches in Europe to control subscription costs 134 In February 2013 Netflix announced it would be hosting its own awards ceremony The Flixies 135 On March 13 2013 Netflix added a Facebook sharing feature letting United States subscribers access Watched by your friends and Friends Favorites by agreeing 136 This was not legal until the Video Privacy Protection Act was modified in early 2013 137 In February 2013 DreamWorks Animation and Netflix co produced Turbo Fast based on the movie Turbo which premiered in July 138 139 Netflix has since become a major distributor of animated family and kid shows In July 2013 Orange Is the New Black debuted on Netflix 140 which became Netflix s most watched original series 141 142 On August 1 2013 Netflix reintroduced the Profiles feature that permits accounts to accommodate up to five user profiles 143 144 145 146 In September 2013 Netflix launched in the Netherlands and was then available in 40 countries 147 148 In November 2013 Netflix and Marvel Television announced a five season deal to produce live action Marvel superhero focused series Daredevil Jessica Jones Iron Fist and Luke Cage The deal involves the release of four 13 episode seasons that culminate in a mini series called The Defenders Daredevil and Jessica Jones premiered in 2015 149 150 151 The Luke Cage series premiered on September 30 2016 followed by Iron Fist on March 17 2017 and The Defenders on August 18 2017 152 153 The series however were removed from Netflix on March 1 2022 following Disney s announcement to reacquire the series rights after Netflix s deal expired In February 2014 Netflix discovered that Comcast Cable was slowing its traffic down and agreed to pay Comcast to directly connect to the Comcast network 154 155 156 On March 7 2014 new Star Wars content was released on Netflix s streaming service the sixth season of the television series Star Wars The Clone Wars as well as all five prior and the feature film 157 In April 2014 Netflix signed Arrested Development creator Mitchell Hurwitz and his production firm The Hurwitz Company to a multi year deal to create original projects for the service 158 In May 2014 Netflix acquired streaming rights to films produced by Sony Pictures Animation 159 In June 2014 Netflix unveiled a global rebranding a new logo which uses a modern typeface with the drop shadowing removed and a new website UI 160 In September 2014 Netflix became available in Austria Belgium France Germany Luxembourg and Switzerland 161 On September 10 2014 Netflix participated in Internet Slowdown Day by deliberately slowing down its speed in protest of net neutrality laws 162 In October 2014 Netflix announced a four film deal with Adam Sandler and his Happy Madison Productions 163 In April 2015 following the launch of Daredevil Netflix director of content operations Tracy Wright announced that Netflix had added support for audio description a narration track with aural descriptions of key visual elements for the blind or visually impaired and had begun to work with its partners to add descriptions to its other original series over time 164 165 The following year as part of a settlement with the American Council of the Blind Netflix agreed to provide descriptions for its original series within 30 days of their premiere and add screen reader support and the ability to browse content by availability of descriptions 166 In March 2015 Netflix expanded to Australia and New Zealand 167 168 In September 2015 Netflix launched in Japan its first country in Asia 169 170 171 In October 2015 Netflix launched in Italy Portugal and Spain 172 In January 2016 at the 2016 Consumer Electronics Show Netflix announced a major international expansion of its service into 130 additional countries It then had become available worldwide except China Syria North Korea Kosovo and Crimea 173 In May 2016 Netflix created a tool called Fast com to determine the speed of an Internet connection 174 It received praise for being simple and easy to use and does not include online advertising unlike competitors 175 176 177 On November 30 2016 Netflix launched an offline playback feature allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing offline without an Internet connection 178 179 180 181 In 2016 Netflix released an estimated 126 original series or films more than any other network or cable channel 37 In 2016 Netflix announced plans to expand its in house production division and produced TV series including The Ranch and Chelsea 182 In February 2017 Netflix signed a music publishing deal with BMG Rights Management whereby BMG will oversee rights outside of the United States for music associated with Netflix original content Netflix continues to handle these tasks in house in the United States 183 On April 25 2017 Netflix signed a licensing deal with IQiyi a Chinese video streaming platform owned by Baidu to allow selected Netflix original content to be distributed in China on the platform 184 185 On August 7 2017 in the first acquisition of an entire company Netflix acquired Millarworld the creator owned publishing company of comic book writer Mark Millar 6 On August 14 2017 Netflix announced that it had entered into an exclusive development deal with Shonda Rhimes and her production company Shondaland 186 In September 2017 Netflix announced it would offer its low broadband mobile technology to airlines to provide better in flight Wi Fi so that passengers can watch movies on Netflix while on planes 187 In September 2017 Minister of Heritage Melanie Joly announced that Netflix had agreed to make a CA 500 million US 400 million investment over the next five years in producing content in Canada The company denied that the deal was intended to result in a tax break 188 189 Netflix realized this goal by December 2018 190 In October 2017 Netflix iterated a goal of having half of its library consist of original content by 2019 announcing a plan to invest 8 billion on original content in 2018 There will be a particular focus on films and anime through this investment with a plan to produce 80 original films and 30 anime series 191 In October 2017 Netflix introduced the Skip Intro feature which allows customers to skip the intros to shows on its platform They do so through a variety of techniques including manual reviewing audio tagging and machine learning 192 193 In November 2017 Netflix signed an exclusive multi year deal with Orange Is the New Black creator Jenji Kohan 194 In November 2017 Netflix withdrew from co hosting the 75th Golden Globe Awards with The Weinstein Company due to the Harvey Weinstein sexual abuse cases 195 Expansion into international productions 2017 2020 Edit See also International expansion of Netflix Icon used since 2016 Netflix advertising at Thong Lo BTS station Bangkok Netflix s booth at the 2017 San Diego Comic Con Audio logo source source source Netflix s audio logo adopted in 2019 Problems playing this file See media help In November 2017 Netflix announced that it would be making its first original Colombian series to be executive produced by Ciro Guerra 196 In December 2017 Netflix signed Stranger Things director producer Shawn Levy and his production company 21 Laps Entertainment to what sources say is a four year deal 197 In 2017 Netflix invested in distributing exclusive stand up comedy specials from Dave Chappelle Louis C K Chris Rock Jim Gaffigan Bill Burr and Jerry Seinfeld 198 In February 2018 Netflix acquired the rights to The Cloverfield Paradox from Paramount Pictures for 50 million and launched on its service on February 4 2018 shortly after airing its first trailer during Super Bowl LII Analysts believed that Netflix s purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release while Netflix benefited from the surprise reveal 199 200 Other films acquired by Netflix include international distribution for Paramount s Annihilation 200 and Universal s News of the World and worldwide distribution of Universal s Extinction 201 Warner Bros Mowgli Legend of the Jungle 202 Paramount s The Lovebirds 203 and 20th Century Studios The Woman in the Window 204 In March the service ordered Formula 1 Drive to Survive a racing docuseries following teams in the Formula One world championship 205 In March 2018 Sky UK announced an agreement with Netflix to integrate Netflix s subscription VOD offering into its pay TV service Customers with its high end Sky Q set top box and service will be able to see Netflix titles alongside their regular Sky channels 206 In October 2022 Netflix revealed that its annual revenue from the UK subscribers in 2021 was 1 4bn 207 In April 2018 Netflix pulled out of the Cannes Film Festival in response to new rules requiring competition films to have been released in French theaters The Cannes premiere of Okja in 2017 was controversial and led to discussions over the appropriateness of films with simultaneous digital releases being screened at an event showcasing theatrical film audience members also booed the Netflix production logo at the screening Netflix s attempts to negotiate to allow a limited release in France were curtailed by organizers as well as French cultural exception law where theatrically screened films are legally forbidden from being made available via video on demand services until at least 36 months after their release 208 209 210 Besides traditional Hollywood markets as well as from partners like the BBC Sarandos said the company also looking to expand investments in non traditional foreign markets due to the growth of viewers outside of North America At the time this included programs such as Dark from Germany Ingobernable from Mexico and 3 from Brazil 211 212 213 On May 22 2018 former president Barack Obama and his wife Michelle Obama signed a deal to produce docu series documentaries and features for Netflix under the Obamas newly formed production company Higher Ground Productions 214 215 In June 2018 Netflix announced a partnership with Telltale Games to port its adventure games to the service in a streaming video format allowing simple controls through a television remote 216 217 The first game Minecraft Story Mode was released in November 2018 218 In July 2018 Netflix earned the most Emmy nominations of any network for the first time with 112 nods On August 27 2018 the company signed a five year exclusive overall deal with international best selling author Harlan Coben 219 On the same day the company inked an overall deal with Gravity Falls creator Alex Hirsch 220 In October 2018 Netflix paid under 30 million to acquire Albuquerque Studios ABQ Studios a 91 million film and TV production facility with eight sound stages in Albuquerque New Mexico for its first U S production hub pledging to spend over 1 billion over the next decade to create one of the largest film studios in North America 221 222 In November 2018 Paramount Pictures signed a multi picture film deal with Netflix making Paramount the first major film studio to sign a deal with Netflix 223 A sequel to AwesomenessTV s To All the Boys I ve Loved Before was released on Netflix under the title To All the Boys P S I Still Love You as part of the agreement 224 In December 2018 the company announced a partnership with ESPN Films on a television documentary chronicling Michael Jordan and the 1997 98 Chicago Bulls season titled The Last Dance It was released internationally on Netflix and became available for streaming in the United States three months after a broadcast airing on ESPN 225 226 In January 2019 Sex Education made its debut as a Netflix original series with much critical acclaim 227 On January 22 2019 Netflix sought and was approved for membership into the Motion Picture Association of America MPAA as the first streaming service to become a member of the association 228 In February 2019 The Haunting creator Mike Flanagan joined frequent collaborator Trevor Macy as a partner in Intrepid Pictures and the duo signed an exclusive overall deal with Netflix to produce television content 229 On May 9 2019 Netflix contracted with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics 230 In July 2019 Netflix announced that it would be opening a hub at Shepperton Studios as part of a deal with Pinewood Group 231 In early August 2019 Netflix negotiated an exclusive multi year film and television deal with Game of Thrones creators and showrunners David Benioff and D B Weiss 232 233 234 235 236 The first Netflix production created by Benioff and Weiss was planned as an adaptation of Liu Cixin s science fiction novel The Three Body Problem part of the Remembrance of Earth s Past trilogy 237 On September 30 2019 in addition to renewing Stranger Things for a fourth season Netflix announced signing the series creators The Duffer Brothers to a nine figure deal for additional films and televisions shows over multiple years 238 On November 13 2019 Netflix and Nickelodeon entered into a multi year agreement to produce several original animated feature films and television series based on Nickelodeon s library of characters This agreement expanded on their existing relationship in which new specials based on the past Nickelodeon series Invader Zim and Rocko s Modern Life Invader Zim Enter the Florpus and Rocko s Modern Life Static Cling respectively were released by Netflix Other new projects planned under the team up include a music project featuring Squidward Tentacles from the animated television series SpongeBob SquarePants and films based on The Loud House and Rise of the Teenage Mutant Ninja Turtles 239 240 241 In November 2019 Netflix announced it had signed a long term lease to save the Paris Theatre the last single screen movie theater in Manhattan The company oversaw several renovations at the theater including new seats and a concession stand 242 243 244 Ted Sarandos longtime CCO and named co CEO in 2020 In January 2020 Netflix announced a new four film deal with Adam Sandler worth up to 275 million 245 On February 25 2020 Netflix formed partnerships with six Japanese creators to produce an original Japanese anime project This partnership includes manga creator group CLAMP mangaka Shin Kibayashi mangaka Yasuo Ohtagaki novelist and film director Otsuichi novelist Tow Ubutaka and manga creator Mari Yamazaki 246 On March 4 2020 ViacomCBS announced that it will be producing two spin off films based on SpongeBob SquarePants for Netflix 247 On April 7 2020 Peter Chernin s Chernin Entertainment made a multi year first look deal with Netflix to make films 248 On May 29 2020 Netflix announced the acquisition of Grauman s Egyptian Theatre from the American Cinematheque to use as a special events venue 249 8 250 In July 2020 Netflix appointed Sarandos as co CEO 30 251 In July 2020 Netflix invested in Black Mirror creators Charlie Brooker and Annabel Jones new production outfit Broke And Bones 9 In September 2020 Netflix signed a multi million dollar deal with the Duke and Duchess of Sussex Harry and Meghan agreed to a multi year deal promising to create TV shows films and children s content as part of their commitment to stepping away from the duties of the royal family 252 253 In September 2020 Hastings released a book about the Netflix culture titled No Rules Rules Netflix and the Culture of Reinvention which was co authored by Erin Meyer 254 In December 2020 Netflix signed a first look deal with Millie Bobby Brown to develop and star in several projects including a potential action franchise 255 Expansion into gaming Squid Game 2021 present Edit In March 2021 Netflix earned the most Academy Award nominations of any studio with 36 Netflix won seven Academy Awards which was the most by any studio Later that year Netflix also won more Emmys than any other network or studio with 44 wins tying the record for most Emmys won in a single year set by CBS in 1974 On April 8 2021 Sony Pictures Entertainment announced an agreement for Netflix to hold the U S pay television window rights to its releases beginning in 2022 replacing Starz and expanding upon an existing agreement with Sony Pictures Animation The agreement also includes a first look deal for any future direct to streaming films being produced by Sony Pictures with Netflix required to commit to a minimum number of them 256 257 258 On April 27 2021 Netflix announced that it was opening its first Canadian headquarters in Toronto 259 The company also announced that it would open an office in Sweden as well as Rome and Istanbul to increase its original content in those regions 260 In early June Netflix hosted a first ever week long virtual event called Geeked Week where it shared exclusive news new trailers cast appearances and more about upcoming genre titles like The Witcher The Cuphead Show and The Sandman 261 On June 7 2021 Jennifer Lopez s Nuyorican Productions signed a multi year first look deal with Netflix spanning feature films TV series and unscripted content with an emphasis on projects that support diverse female actors writers and filmmakers 262 On June 10 2021 Netflix announced it was launching an online store for curated products tied to the Netflix brand and shows such as Stranger Things and The Witcher 263 264 On June 21 2021 Steven Spielberg s Amblin Partners signed a deal with Netflix to release multiple new feature films for the streaming service 265 266 On June 30 2021 Powerhouse Animation Studios the studio behind Netflix s Castlevania announced signing a first look deal with the streamer to produce more animated series 267 In July 2021 Netflix hired Mike Verdu a former executive from Electronic Arts and Facebook as vice president of game development along with plans to add video games by 2022 268 Netflix announced plans to release mobile games which would be included in subscribers plans to the service 269 Trial offerings were first launched for Netflix users in Poland in August 2021 offering premium mobile games based on Stranger Things including Stranger Things 3 The Game for free to subscribers through the Netflix mobile app 270 On July 14 2021 Netflix signed a first look deal with Joey King star of The Kissing Booth franchise in which King will produce and develop films for Netflix via her All The King s Horses production company 271 On July 21 2021 Zack Snyder director of Netflix s Army of the Dead announced he had signed his production company The Stone Quarry to a first look deal with his upcoming projects include a sequel to Army of the Dead the sci fi adventure film Rebel Moon 272 273 274 275 In 2019 he agreed to produce an anime style web series inspired by Norse mythology 276 277 As of August 2021 Netflix Originals made up 40 of Netflix s overall library in the United States 278 The company announced that TUDUM A Netflix Global Fan Event a three hour virtual behind the scenes featuring first look reveals for 100 of the streamer s series films and specials would have its inaugural show in late September 2021 279 280 According to Netflix the show garnered 25 7 million views across Netflix s 29 Netflix YouTube channels Twitter Twitch Facebook TikTok and Tudum com 281 Also in September the company announced The Queen s Ball A Bridgerton Experience launching in 2022 in Los Angeles Chicago Montreal and Washington D C 282 Squid Game a South Korean survival drama created and produced by Hwang Dong hyuk had been acquired and produced by Netflix in 2019 as part of its expansion of foreign works and was released worldwide in multiple languages on September 17 2021 The show rapidly became the service s most watched show within a week of its launch in many markets including Korea the U S and the United Kingdom 213 Within its first 28 days on the service Squid Game drew more than 111 million viewers surpassing Bridgerton and becoming Netflix s most watched show 283 On September 20 2021 Netflix signed a long term lease deal with Aviva Investors to operate and expand the Longcross Studios in Surrey UK 284 On September 21 2021 Netflix announced that it would acquire the Roald Dahl Story Company which manages the rights to Roald Dahl s stories and characters for an undisclosed price and would operate it as an independent company 285 286 287 288 The company acquired Night School Studio an independent video game developer in September 2021 289 Netflix officially launched mobile games on November 2 2021 for Android users around the world Through the app subscribers had free access to five games including two previously made Stranger Things titles Netflix stated that they intend to add more games to this service over time 290 On November 9 the collection launched for iOS 291 Some games in the collection require an active internet connection to play while others will be available offline Netflix Kids accounts will not have games available 292 On October 13 2021 Netflix announced the launch of the Netflix Book Club where readers will hear about new books films and series adaptations and have exclusive access to each book s adaptation process Netflix will partner with Starbucks to bring the book club to life via a social series called But Have You Read the Book Uzo Aduba will serve as the inaugural host of the series and announce monthly book selections set to be adapted by the streamer Aduba will also speak with the cast creators and authors about the book adaptation process over a cup of coffee at Starbucks 293 294 Through October 2021 Netflix commonly reported viewership for its programming based on the number of viewers or households that watched a show in a given period such as the first 28 days from its premiere for at least two minutes On the announcement of its quarterly earnings in October 2021 the company stated that it would switch its viewership metrics to measuring the number of hours that a show was watched including rewatches which the company said was closer to the measurements used in linear broadcast television and thus our members and the industry can better measure success in the streaming world 295 On November 16 2021 Netflix announced the launch of Top10 on Netflix com a new website with weekly global and country lists of the most popular titles on their service based on their new viewership metrics 296 On November 22 2021 Netflix announced that it would acquire Scanline VFX the visual effects and animation company behind Cowboy Bebop and Stranger Things 297 On the same day Roberto Patino signed a deal with Netflix and established his own production banner Analog Inc in partnership with the company Patino s first project under the deal is a series adaptation of Image Comics Nocterra 298 On December 6 2021 Netflix and Stage 32 announced that they have teamed up the workshops at the Creating Content for the Global Marketplace program 299 On December 7 2021 Netflix partnered with IllumiNative a woman led non profit organization for the Indigenous Producers Training Program 300 301 On December 9 2021 Netflix announced the launch of Tudum an official companion website that offers news exclusive interviews and behind the scenes videos for its original television shows and films 302 On December 13 2021 Netflix signed a multi year overall deal with Kalinda Vazquez 303 On December 16 2021 Netflix signed a multi year creative partnership with Spike Lee and his production company 40 Acres and a Mule Filmworks to develop film and television projects 304 In December 2021 former Netflix engineer Sung Mo Jun was sentenced to 2 years in prison for an insider trading scheme where he leaked subscriber numbers in advance of official releases 305 306 In compliance with the EU Audiovisual Media Services Directive and its implementation in France Netflix reached commitments with French broadcasting authorities and film guilds as required by law to invest a specific amount of its annual revenue into original French films and series These films must be theatrically released and would not be allowed to be carried on Netflix until 15 months after their release 307 308 In January 2022 Netflix ordered additional sports docuseries from Drive to Survive producers Box to Box Films including a series that would follow PGA Tour golfers and another that would follow professional tennis players on the ATP and WTA Tour circuits 309 310 The company announced plans to acquire Next Games in March 2022 for 65 million as part of Netflix s expansions into gaming Next Games had developed the mobile title Stranger Things Puzzle Tales as well as two The Walking Dead mobile games 311 Later in the month Netflix also acquired the Texas based mobile game developer Boss Fight Entertainment for an undisclosed sum 312 On March 15 2022 Netflix announced a partnership with Dr Seuss Enterprises to produce five new series and specials based on Seuss properties following the success of Green Eggs and Ham 313 314 On March 29 2022 Netflix announced that it would open an office in Poland to serve as a hub for its original productions across Central and Eastern Europe 315 On March 30 2022 Netflix extended its lease agreement with Martini Film Studios just outside Vancouver Canada for another five years 316 On March 31 2022 Netflix ordered a docuseries that would follow teams in the 2022 Tour de France which would also be co produced by Box to Box Films 317 Following the 2022 Russian invasion of Ukraine Netflix suspended its operations and future projects in Russia 318 5 It also announced that it would not comply with a proposed directive by Roskomnadzor requiring all internet streaming services with more than 100 000 subscribers to integrate the major free to air channels which are primarily state owned 319 A month later ex Russian subscribers filed a class action lawsuit against Netflix 320 321 At the end of Q1 2022 Netflix announced a decline in subscribers with almost 200 000 fewer viewers than at the end of the previous year 322 Netflix stated that 100 million households globally were sharing passwords to their account with others and that Canada and the United States accounted for 30 million of them Following these announcements Netflix s stock price fell by 35 percent 323 324 325 326 By June 2022 Netflix had laid off 450 full time and contract employees as part of the company s plan to trim costs amid lower than expected subscriber growth The layoffs represented approximately 2 percent of the workforce and spread across the company globally 327 328 329 330 On April 13 2022 Netflix released the series Our Great National Parks which was hosted and narrated by former US President Barack Obama 331 It also partnered with Group Effort Initiative a company founded by Ryan Reynolds and Blake Lively to provide opportunities behind the camera for those in underrepresented communities 332 On the same day Netflix partnered with Lebanon based Arab Fund For Arts And Culture for supporting the Arab female filmmakers It will provide a one time grant of 250 000 to female producers and directors in the Arab world through the company s Fund for Creative Equity 333 Also on the same day Netflix announced an Exploding Kittens mobile card game tied to a new animated TV series which will launch in May 334 Netflix announced that they have formed a creative partnership with J Miles Dale 335 The company also formed a partnership with Japan s Studio Colorido signing a multi film deal to boost their anime content in Asia The streaming giant is said to co produce three feature films with the studio the first of which will premiere in September 2022 336 On April 28 2022 the company launched its inaugural Netflix Is a Joke comedy festival featuring more than 250 shows over 12 nights at 30 plus locations across Los Angeles including the first ever stand up show at Dodger Stadium 337 338 The first volume of Stranger Things 4 logged Netflix s biggest premiere weekend ever for an original series with 286 79 million hours viewed 339 This was preceded by a new Stranger Things interactive experience hosted in New York City that was developed by the show s creators 340 After the release of the second volume of Stranger Things 4 on July 1 2022 it became Netflix s second title to receive more than one billion hours viewed 341 On July 19 2022 Netflix announced plans to acquire Australian animation studio Animal Logic 342 343 On July 22 2022 it was reported that Netflix lost almost a million subscribers which reduced its total subscribers down to 220 7 million 344 345 On September 5 2022 it was reported that Netflix opened its office in Warsaw Poland responsible for the service s operations in 28 markets in Central and Eastern Europe 346 On October 4 2022 Netflix have signed a creative partnership with Andrea Berloff and John Gatins 347 On October 11 2022 Netflix signed up to the Broadcasters Audience Research Board for external measurement of viewership in the UK 348 On October 12 2022 Netflix signed to build a production complex at Fort Monmouth in Eatontown New Jersey 349 At the end of Q3 it was reported that Netflix gained 2 41 million new subscribers including a gain of 100 000 in North America totaling 223 1 million subscribers worldwide This exceeded Netflix s prediction of a gain of 1 million subscribers for the quarter 350 On October 18 2022 Netflix announced they are exploring a cloud gaming offering as well as opening a new gaming studio in Southern California 351 Availability and access EditGlobal availability Edit Further information International expansion of Netflix Availability of Netflix as of March 2022 Available Unavailable China 352 North Korea Russia 353 and Syria Netflix is available in every country and territory except for China North Korea Crimea Syria and Russia 354 In January 2016 Netflix announced it would begin VPN blocking since they can be used to watch videos from a country where they are unavailable 355 The result of the VPN block is that people can only watch videos available worldwide and other videos are hidden from search results 356 Variety is present on Netflix Hebrew and right to left interface orientation which is a common localization strategy in many markets are what define the Israeli user interface s localization and in some regions Netflix offers a more affordable mobile only subscription 357 Subscriptions Edit Globally Netflix had 223 09 million paying subscribers at the end of Q3 2022 358 359 Customers can subscribe to one of three plans the difference in plans relate to video resolution the number of simultaneous streams and the number of devices to which content can be downloaded 360 At the end of Q1 2022 Netflix estimated that 100 million households globally were sharing passwords to their account with others 325 In March 2022 Netflix began to charge a fee for additional users in Chile Peru and Costa Rica to attempt to control account sharing 323 324 325 On July 18 2022 Netflix announced that it would test the account sharing feature in more countries including Argentina Dominican Republic El Salvador Guatemala and Honduras 361 On October 17 Netflix launched Profile Transfer to help end account sharing 362 In July 13 2022 Netflix announced a partnership with Microsoft to launch an advertising supported subscription plan 363 On August 17 2022 it was reported that Netflix s planned advertising tier would not allow subscribers to download content like the existing ad free platform 364 On July 20 2022 it was announced that the advertising supported tier would be coming to Netflix in 2023 but it would not feature the full library of content 365 Netflix US launched with 5 1 of the library unavailable including 60 Netflix Originals 366 In September Netflix announced that the launch would be moved up to November 1 2022 367 368 but in October the launch date was changed to November 3 2022 The ad supported plan is called Basic with Ads and it costs 6 99 per month in the United States 369 In Canada the plan was launched two days later on November 1 370 Device support Edit Main article List of Netflix compatible devices Netflix can be accessed via an internet browser on PCs while Netflix apps are available on various platforms including Blu ray Disc players tablet computers mobile phones smart TVs digital media players and video game consoles including Xbox 360 and newer and PlayStation 3 and newer An Aquos remote control with a Netflix button In addition a growing number of multichannel television providers including cable television and IPTV services have added Netflix apps accessible within their own set top boxes sometimes with the ability for its content along with those of other online video services to be presented within a unified search interface alongside linear television programming as an all in one solution 371 372 373 374 Content EditOriginal programming Edit Further information on Netflix original programming Lists of Netflix original television series both current and ended original films and stand up comedy specialsFurther information on Netflix international offerings Lists of Netflix exclusive international distribution programming A Netflix Original is content that is produced co produced or distributed by Netflix exclusively on their services Netflix funds their original shows differently than other TV networks when they sign a project providing the money upfront and immediately ordering two seasons of most series 375 Over the years Netflix output ballooned to a level unmatched by any television network or streaming service According to Variety Insight Netflix produced a total of 240 new original shows and movies in 2018 then climbed to 371 in 2019 a figure greater than the number of original series that the entire U S TV industry released in 2005 376 The Netflix budget allocated to production increased annually reaching 13 6 billion in 2021 and projected to hit 18 9 billion by 2025 a figure that once again overshadowed any of its competitors 377 As of August 2022 Netflix Originals made up 50 of Netflix s overall library in the United States 378 Film and television deals Edit Netflix has exclusive pay TV deals with several studios The deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms Distributors that have licensed content to Netflix include Warner Bros Universal Pictures Sony Pictures Entertainment and previously The Walt Disney Studios including 20th Century Fox Netflix also holds current and back catalog rights to television programs distributed by Walt Disney Television DreamWorks Classics Kino International Warner Bros Television and CBS Media Ventures along with titles from other companies such as Allspark formerly Hasbro Studios Saban Brands and Funimation Formerly the streaming service also held rights to select television programs distributed by NBCUniversal Television Distribution Sony Pictures Television and 20th Century Fox Television Netflix negotiated to distribute animated films from Universal that HBO declined to acquire such as The Lorax ParaNorman and Minions 379 Netflix holds exclusive streaming rights to the film library of Studio Ghibli with the exception of Grave of the Fireflies worldwide except in the U S Canada China and Japan as part of an agreement signed with Ghibli s international sales holder Wild Bunch in 2020 Gaming Edit In July 2021 Netflix hired Mike Verdu a former executive from Electronic Arts and Facebook as vice president of game development along with plans to add video games by 2022 380 Netflix announced plans to release mobile games which would be included in subscribers plans to the service 381 Trial offerings were first launched for Netflix users in Poland in August 2021 offering premium mobile games based on Stranger Things including Stranger Things 3 The Game for free to subscribers through the Netflix mobile app 382 Netflix officially launched mobile games on November 2 2021 for Android users around the world Through the app subscribers had free access to five games including two previously made Stranger Things titles Netflix stated that they intend to add more games to this service over time 383 On November 9 the collection launched for iOS 384 Verdu said in October 2022 that besides continuing to expand their portfolio of games they were also interested in cloud gaming options 385 To support the games effort Netflix began acquiring and forming a number of studios The company acquired Night School Studio an independent video game developer in September 2021 386 They announced plans to acquire Next Games in March 2022 for 65 million as part of Netflix s expansions into gaming Next Games had developed the mobile title Stranger Things Puzzle Tales as well as two The Walking Dead mobile games 387 Later in the month Netflix also acquired the Texas based mobile game developer Boss Fight Entertainment for an undisclosed sum 312 Netflix opened a mobile game studio in Helsinki Finland in September 2022 388 and a new studio their fifth total in southern California in October 2022 385 alongside the acquisition of Spry Fox in Seattle 389 As of October 2022 the service had 35 games available and Netflix stated they had more than 55 games in development 390 By August 2022 Netflix s gaming platform was reported to have an average 1 7 million users a day less than 1 of the streaming service s subscribers at the time 391 Technology EditContent delivery Edit Netflix settlement freely peers with Internet service providers ISPs directly and at common Internet exchange points In June 2012 a custom content delivery network Open Connect was announced 392 For larger ISPs with over 100 000 subscribers Netflix offers free Netflix Open Connect server appliances that cache their content within the ISPs data centers or networks to further reduce Internet transit costs 393 394 By August 2016 Netflix closed its last physical data center but continued to develop its Open Connect technology 395 A 2016 study at the University of London detected 233 individual Open Connect locations on over six continents with the largest amount of traffic in the USA followed by Mexico 396 397 As of July 2017 Netflix series and movies accounted for more than a third of all prime time download Internet traffic in North America 398 API Edit On October 1 2008 Netflix offered access to its service via a public application programming interface API 399 It allowed access to data for all Netflix titles and allows users to manage their movie queues The API was free and allowed commercial use 400 In June 2012 Netflix began to restrict the availability of its public API 401 They instead focused on a small number of known partners using private interfaces since most traffic came from those private interfaces 402 In June 2014 Netflix announced they would be retiring the public API it became effective November 14 2014 403 They then partnered with the developers of eight services deemed the most valuable including Instant Watcher Fanhattan Yidio and Nextguide 404 Corporate affairs EditHistorical financials and membership growth Edit Worldwide VOD subscribers of Netflix 405 Year Revenuein millions of US Employees Paid membershipsin millions2005 682 2 52006 997 4 02007 1 205 7 32008 1 365 9 42009 1 670 11 92010 2 163 2 180 18 32011 3 205 2 348 21 62012 3 609 2 045 30 42013 4 375 2 022 41 42014 5 505 2 450 54 52015 6 780 3 700 70 82016 8 831 4 700 89 12017 11 693 5 500 117 52018 15 794 7 100 139 32019 20 156 8 600 167 12020 24 996 9 400 203 72021 29 697 11 300 221 8Summation 142 723 61 345 1 210 6Approximate average 8 395 5 112 71Corporate culture Edit Netflix s original Los Gatos headquarters 2006 2022 406 Netflix s current Los Gatos headquarters 2022 present 406 Netflix Los Angeles offices on Sunset Boulevard Netflix grants all employees extremely broad discretion with respect to business decisions expenses and vacation but in return expects consistently high performance as enforced by what is known as the keeper test 407 408 All supervisors are expected to constantly ask themselves if they would fight to keep an employee If the answer is no then it is time to let that employee go 409 A slide from an internal presentation on Netflix s corporate culture summed up the test as Adequate performance gets a generous severance package 408 Such packages reportedly range from four months salary in the United States to as much as six months in the Netherlands 409 The company offers unlimited vacation time for salaried workers and allows employees to take any amount of their paychecks in stock options 410 About the culture that results from applying such a demanding test Hastings has said that You gotta earn your job every year at Netflix 411 and There s no question it s a tough place There s no question it s not for everyone 412 Hastings has drawn an analogy to athletics professional athletes lack long term job security because an injury could end their career in any particular game but they learn to put aside their fear of that constant risk and focus on working with great colleagues in the current moment 413 Environmental impact Edit In March 2021 Netflix announced that it would work to reach net zero greenhouse gas emissions by the end of 2022 while investing in programs to preserve or restore ecosystems The company stated that it would cut emissions from its operations and electricity use by 45 percent by 2030 Due to the COVID 19 pandemic and lack of content production Netflix had a 14 percent drop in emissions in 2020 414 415 In 2021 Netflix bought 1 5 million carbon credits from 17 projects around the world 416 Awards EditFurther information List of accolades received by Netflix On July 18 2013 Netflix earned the first Primetime Emmy Award nominations for original streaming programs at the 65th Primetime Emmy Awards Three of its series Arrested Development Hemlock Grove and House of Cards earned a combined 14 nominations nine for House of Cards three for Arrested Development and two for Hemlock Grove 417 The House of Cards episode Chapter 1 received four nominations for both the 65th Primetime Emmy Awards and 65th Primetime Creative Arts Emmy Awards becoming the first episode of a streaming television series to receive a major Primetime Emmy Award nomination With its win for Outstanding Cinematography for a Single Camera Series Chapter 1 became the first episode from a streaming service to be awarded an Emmy 417 418 419 David Fincher s win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy 420 On November 6 2013 Netflix earned its first Grammy nomination when You ve Got Time by Regina Spektor the main title theme song for Orange Is the New Black was nominated for Best Song Written for Visual Media 421 On December 12 2013 the network earned six nominations for Golden Globe Awards including four for House of Cards 422 Among those nominations was Wright for Golden Globe Award for Best Actress Television Series Drama for her portrayal of Claire Underwood which she won With the accolade Wright became the first actress to win a Golden Globe for a streaming television series It also marked Netflix s first major acting award 423 424 425 House of Cards and Orange is the New Black also won Peabody Awards in 2013 426 On Jan 16 2014 Netflix became the first streaming service to earn an Academy Award nomination when The Square was nominated for Best Documentary Feature 427 On July 10 2014 Netflix received 31 Emmy nominations Among other nominations House of Cards received nominations for Outstanding Drama Series Outstanding Directing in a Drama Series and Outstanding Writing in a Drama Series Kevin Spacey and Robin Wright were nominated for Outstanding Lead Actor and Outstanding Lead Actress in a Drama Series Orange is the New Black was nominated in the comedy categories earning nominations for Outstanding Comedy Series Outstanding Writing for a Comedy Series and Outstanding Directing for a Comedy Series Taylor Schilling Kate Mulgrew and Uzo Aduba were respectively nominated for Outstanding Lead Actress in a Comedy Series Outstanding Supporting Actress in a Comedy Series and Outstanding Guest Actress in a Comedy Series the latter was for Aduba s recurring role in season one as she was promoted to series regular for the show s second season 428 Netflix got the largest share of 2016 Emmy award nominations with 16 major nominations However streaming shows only got 24 nominations out of a total of 139 falling significantly behind cable The 16 Netflix nominees were House of Cards with Kevin Spacey A Very Murray Christmas with Bill Murray Unbreakable Kimmy Schmidt Master of None and Bloodline 429 Stranger Things received 19 nominations at the 2017 Primetime Emmy Awards while The Crown received 13 nominations 430 In December 2017 Netflix was awarded PETA s Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health 431 432 At the 90th Academy Awards held on March 4 2018 the film Icarus distributed by Netflix won its first Oscar for Best Documentary Feature During his remarks backstage director and writer Bryan Fogel remarked that Netflix had single handedly changed the documentary world Icarus had its premiere at the 2017 Sundance Film Festival and was bought by Netflix for 5 million one of the biggest deals ever for a non fiction film 433 Netflix became the network whose programs received more nomination at the 2018 Primetime and Creative Arts Emmy Awards with 112 nominations therefore breaking HBO s 17 years record as a network whose programs received more nomination at the Emmys which received 108 nominations 434 435 On January 22 2019 films distributed by Netflix scored 15 nominations for the 91st Academy Awards including Academy Award for Best Picture for Alfonso Cuaron s Roma which was nominated for 10 awards 436 The 15 nominations equal the total nominations films distributed by Netflix had received in previous years In 2020 Netflix received 20 TV nominations and films distributed by Netflix also got 22 film nominations at the 78th Golden Globe Awards It secured three out of the five nominations for best drama TV series for The Crown Ozark and Ratched and four of the five nominations for best actress in a TV series Olivia Colman Emma Corrin Laura Linney and Sarah Paulson 437 438 In 2020 Netflix earned 24 Academy Award nominations marking the first time a streaming service led all studios 439 Films and programs distributed by Netflix received 30 nominations at the 2021 Screen Actors Guild Awards more than any other distribution company where their distributed films and programs won 7 awards including best motion picture for The Trial of the Chicago 7 and best TV drama for The Crown 440 441 Netflix also received the most nominations of any studio at the 93rd Academy Awards 35 total nominations with 7 award wins 442 443 In February 2022 The Power of the Dog gritty western distributed by Netflix and directed by Jane Campion received 12 nominations including Best Picture for the 94th annual Academy Awards Films distributed by the streamer received a total of 72 nominations 444 Campion became the third female to receive the Best Director award winning her second Oscar for The Power of the Dog 445 At the 50th International Emmy Awards in November 2022 Netflix original Sex Education won Best Comedy Series 446 Criticism EditMain article Criticism of Netflix Netflix has been subject to criticism from various groups and individuals as its popularity and market reach increased in the 2010s Customers have complained about price increases in Netflix offerings dating back to the company s decision to separate its DVD rental and streaming services which was quickly reversed As Netflix increased its streaming output it has faced calls to limit accessibility to graphic content and include viewer advisories for issues such as sensationalism and promotion of pseudoscience Netflix s content has also been criticized by disability rights advocates for lack of captioning quality 447 Some media organizations and competitors have criticized Netflix for selectively releasing ratings and viewer numbers of its original programming The company has made claims boasting about viewership records without providing data to substantiate its successes or using problematic estimation methods 448 In March 2020 some government agencies called for Netflix and other streamers to limit services due to increased broadband and energy consumption as use of the platform increased In response the company announced it would reduce bit rates across all streams in Europe thus decreasing Netflix traffic on European networks by around 25 percent These same steps were later taken in India citation needed In May 2022 Netflix s shareholder Imperium Irrevocable Trust filed a lawsuit against the company for violating the U S securities laws 449 See also Edit Film portal Television portal Companies portal San Francisco Bay Area portalList of streaming media servicesReferences Edit Netflix is now available in Hindi Netflix Press release August 9 2020 APA KABAR INDONESIA NETFLIX CAN NOW SPEAK BAHASA INDONESIA Netflix Press release October 18 2018 Business Search Results businesssearch sos ca gov Secretary of State of California Archived from the original on August 13 2017 Where is Netflix available Netflix Archived from the original on July 7 2017 a b Lang Brent March 6 2022 Netflix Suspends Service in Russia Amid Invasion of Ukraine Variety Penske Media Corporation Retrieved March 6 2022 a b Netflix buys Scots comic book firm Millarworld BBC News August 7 2017 Archived from the original on August 8 2017 Hipes Patrick July 18 2018 Netflix Takes Top Awards Strategist Lisa Taback Off The Table Deadline Hollywood a b McNary Dave May 29 2020 Netflix Closes Deal to Buy Hollywood s Egyptian Theatre Variety a b 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Four New Adam Sandler Films Netflix Takes Aim at Theaters The New York Times Archived from the original on October 3 2014 Rosenberg Alyssa April 14 2015 Netflix makes a blind superhero accessible to blind audiences The Washington Post Archived from the original on April 15 2015 Spangler Todd April 14 2015 Netflix Adding Audio Description Tracks for Visually Impaired Starting with Marvel s Daredevil Variety Spangler Todd April 14 2016 Netflix to Expand Audio Descriptions for Blind Subscribers Variety Netflix to launch in Australia and New Zealand in March 2015 Press release PR Newswire November 18 2014 Archived from the original on November 29 2014 Grubb Ben March 24 2015 How the Australian Netflix differs from the US service The Sydney Morning Herald Archived from the original on March 24 2015 Netflix to launch in Japan this fall Press release PR Newswire February 4 2015 Archived from the original on February 5 2015 Cox Jamieson August 4 2015 Netflix is coming to Japan on September 2nd 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Netflix Bogost Ian October 31 2017 Netflix s Skip Intro Button Makes TV Ever More Like an App The Atlantic Andreeva Nellie November 17 2017 Jenji Kohan Inks Overall Deal With Netflix Deadline Hollywood Holloway Daniel November 22 2017 Netflix Won t Host Golden Globes Party With Weinstein Company Variety Archived from the original on January 30 2018 de la Fuente Anna Marie November 22 2017 Netflix to Make its First Original Colombian Series Variety Archived from the original on November 22 2017 SANDBERG BRYN December 6 2017 Stranger Things Producer Inks Massive Overall Deal With Netflix The Hollywood Reporter Luckerson Victor March 20 2017 Laughing All the Way to the Bank The Ringer Archived from the original on September 15 2017 Kit Borys January 23 2018 Netflix in Talks to Acquire Cloverfield Sequel From Paramount The Hollywood Reporter Archived from the original on January 24 2018 a b Kit Borys McClintonk Pamela February 6 2018 Sources Netflix Paid Paramount More Than 50 Million for Cloverfield Paradox The Hollywood Reporter Archived from the original on February 7 2018 McNary Dave February 8 2018 Netflix Buys Michael Pena Lizzy Caplan Thriller Extinction From Universal Variety Archived from the original on February 8 2018 Fleming Mike Jr July 27 2018 Netflix Acquires Andy Serkis Directed Mowgli From Warner Bros amp Plans 2019 Global Streaming Release Deadline Hollywood Galuppo Mia Kit Borys March 20 2020 Netflix Picks Up Kumail Nanjiani and Issa Rae s The Lovebirds The Hollywood Reporter Archived from the original on April 7 2022 Retrieved June 3 2022 Fleming Mike Jr August 3 2020 Netflix Negotiating For The Woman In The Window With Amy Adams Last Fox 2000 Elizabeth Gabler Project Will Be Let Go By Disney Deadline Hollywood Horton Phillip February 20 2019 Formula 1 Release date confirmed for F1 s Netflix series Motorsport Week Archived from the original on February 17 2020 Retrieved February 17 2020 Spangler Todd March 2 2018 Netflix Stock Pops to New All Time High Company Now Worth More Than 130 Billion Variety Netflix reports 1 4bn revenue last year from UK subscribers the Guardian October 10 2022 Retrieved October 11 2022 Statt Nick April 11 2018 Netflix pulls out of Cannes Film Festival following competition ban The Verge Tiffany Kaitlyn May 19 2017 Netflix booed at Okja s Cannes premiere The Verge Tiffany Kaitlyn May 10 2017 Netflix s first two films at Cannes could be its last The Verge Spangler Todd May 14 2018 Netflix Content Chief Says 85 of New Spending Is on Originals Variety Adalian Josef June 11 2018 Inside the Binge Factory Vulture a b Adalain Josef September 30 2021 Planet Squid Game Vulture Archived from the original on October 3 2021 Neuman Scott May 22 2018 Obamas Sign Deal With Netflix Form Higher Ground Productions NPR Harris Hunter May 21 2018 The Obamas Will Produce Movies and Shows for Netflix Vulture com Pino Nick June 13 2018 Exclusive Netflix to add games to its service including Minecraft Story Mode TechRadar Solsman Joan Grunin Lori June 13 2018 No Netflix isn t going to stream Minecraft video games CNET Stevens Colin November 27 2018 Telltale s Minecraft Story Mode Launches on Netflix IGN Andreeva Nellie August 27 2018 Harlan Coben Inks Overall Deal With Netflix For TV Series amp Movie Adaptations Of His Books Deadline Hollywood Andreeva Nellie August 27 2018 Gravity Falls Creator Alex Hirsch Inks Overall Deal With Netflix Deadline Hollywood Netflix to expand production hub in New Mexico ABC News Retrieved August 8 2021 Spangler Todd October 16 2018 Netflix Is Paying Less Than 30 Million for Albuquerque Studios Which Cost 91 Million to Build Variety Hayes Dade November 16 2018 Paramount and Netflix Set Multi Picture Film Deal Deadline Hollywood Hagey Keach Flint Joe October 20 2018 Viacom Plans To All the Boys Sequel for Netflix in Push to Create More Content for Rivals The Wall Street Journal ESPINOZA JOSHUA December 25 2018 Here s the Thrilling New Trailer for ESPN s Michael Jordan Documentary The Last Dance Complex Networks Spangler Todd April 22 2020 Netflix to Premiere ESPN s The Last Dance for U S Subscribers in July Variety The Thoughtful Raunch of Sex Education The Atlantic January 9 2019 McClintock Pamela January 22 2019 Netflix Becomes First Streamer to Join the Motion Picture Association of America The Hollywood Reporter Andreeva Nellie February 21 2019 The Haunting Renewed For Season 2 as Mike Flanagan amp Trevor Macy Partner in Intrepid Pictures amp Ink Netflix Overall Deal Deadline Hollywood Baysinger Tim May 9 2019 Netflix Signs Umbrella Academy Producer Dark Horse Entertainment to First Look Deal The Wrap Sweney Mark July 3 2019 Netflix strikes production deal with Shepperton Studios The Guardian ISSN 0261 3077 Munzenrieder Kyle August 8 2019 What Will David Benioff and D B Weiss Bring to Netflix For 200 Million W Statt Nick August 7 2019 Game of Thrones creators sign 200 million Netflix deal to make exclusive shows and films The Verge Boucher Geoff October 29 2019 Star Wars Setback Game Of Thrones Duo David Benioff amp D B Weiss Exit Trilogy Deadline Hollywood Game of Thrones creators Benioff and Weiss drop Star Wars movies for Netflix The Guardian October 29 2019 Byford Sam October 29 2019 Game of Thrones showrunners quit Star Wars trilogy to work on Netflix projects The Verge Statt Nick September 1 2020 Game of Thrones showrunners are adapting The Three Body Problem as first major Netflix project The Verge Goldberg Leslie September 30 2019 Stranger Things Renewed for Season 4 as Creators Ink Nine Figure Netflix Deal The Hollywood Reporter Netflix and Nickelodeon form multi year output deal to produce original animated films and series for kids amp families around the world Press release Netflix November 13 2019 Barnes Brookes November 13 2019 SpongeBob Spinoff Highlights Netflix Nickelodeon Deal The New York Times Archived from the original on November 13 2019 Slater Georgina November 15 2019 Netflix and Nickelodeon Team Up as Disney Lands 10 Million Subscribers One Day After Launch People We ll Always Have Paris Netflix Seals Long Term Deal To Keep Gotham s Last Single Screen Picture Palace Alive November 25 2019 Wiseman Andreas January 17 2020 Netflix Opens Vast Paris Office Reveals New Content amp Partnerships In France Deadline Hollywood Rosemain Mathieu De Clercq Geert January 17 2020 Netflix opens Paris office plans new French language series Reuters Lindahl Chris January 31 2020 Adam Sandler Extends Deal With Netflix Will Make Four More Movies for the Streamer IndieWire Netflix Partners With CLAMP amp Kindaichi Gundam Thunderbolt Goth Mardock Scramble Thermae Romae Creators for New Anime Anime News Network February 25 2020 Gruenwedel Erik March 4 2020 It s a SpongeBob SquarePants World at ViacomCBS Home Media Magazine Chernin Entertainment Netflix Sign First Look Deal for Film TheWrap April 8 2020 D Alessandro Anthony May 29 2020 Netflix closes deal of egyptian theater joining forces with American Cinematheque Deadline Hollywood Lindahl Chris May 29 2020 Netflix Finally Sealed the Deal on Hollywood s Egyptian Theatre but Not Everyone Is Happy IndieWire Bursztynsky Jessica July 16 2020 Netflix promotes Ted Sarandos to co CEO CNBC Sweney Mark Lee Benjamin September 2 2020 Harry and Meghan sign multi year Netflix deal The Guardian ISSN 0261 3077 Barnes Brooks September 2 2020 Prince Harry and Meghan Sign Megawatt Netflix Deal The New York Times Archived from the original on September 2 2020 Spangler Todd September 7 2020 Reed Hastings Book on Netflix s No Rules Rules Five Key Takeaways Variety D Alessandro Anthony November 11 2020 Millie Bobby Brown To Star In amp Executive Produce Netflix Fantasy Movie Damsel Deadline Hollywood Hayes Dade April 8 2021 Netflix And Sony Break Ground With Film Licensing Deal Replacing Starz Pact Including First Look At New Direct To Streaming Titles Deadline Hollywood Donnelly Matt Littleton Cynthia April 8 2021 Sony Pictures Moves Movie Output Deal From Starz to Netflix in Rich Pact Variety Lindahl Chris April 8 2021 Netflix Will Become the Post Theatrical Streaming Home for Sony Pictures IndieWire Doradea Karen April 27 2021 Netflix Canada to officially open new headquarters in Toronto Daily Hive Keslassy Elsa April 28 2021 Netflix Launches Nordic Office in Sweden Variety Jay Peters May 24 2021 Netflix is holding a week long geek event in June about The Witcher The Sandman and more Verge Retrieved December 9 2022 D Alessandro Anthony June 7 2021 Jennifer Lopez Inks Multi Year First Look Production Deal With Netflix Hayes Dade June 10 2021 Netflix Launches Branded Merchandise Site Exploring New Revenue Frontier Deadline Hollywood Koblin John Maheshwari Sapna June 10 2021 Netflix The Store The New York Times Archived from the original on December 28 2021 Lang Brent June 21 2021 Steven Spielberg s Amblin Partners Netflix Forge Film Deal in Sign of Changing Hollywood Variety Coldewey Devin June 21 2021 Spielberg s Amblin inks multiyear feature film deal with Netflix TechCrunch Andreeva Nellie June 30 2021 Castlevania Animation Studio Powerhouse Inks First Look Deal With Netflix Shaw Lucas Gurman Mark July 14 2021 Netflix Plans to Offer Video Games in Push Beyond Films TV Bloomberg News Peters Jay July 20 2021 Netflix s gaming expansion starts with mobile The Verge Holt Kris August 26 2021 Netflix starts testing Stranger Things games in its Android app Engadget Petski Denise July 14 2021 Kissing Booth Star Joey King Inks First Look Deal With Netflix Deadline Hollywood Kit Borys July 21 2021 Zack Snyder s Stone Quarry Productions Signs First Look Film Deal With Netflix Exclusive The Hollywood Reporter ANDERSON JENNA July 21 2021 Zack Snyder Signs First Look Deal With Netflix Comicbook com Kit Borys July 6 2021 Zack Snyder Sets Next Movie Sci Fi Adventure Rebel Moon at Netflix Exclusive The Hollywood Reporter Zack Snyder Signs First Look Deal With Netflix Gemmill Allie July 11 2019 Zack Snyder Set to Produce a Netflix Anime Series About Norse Mythology Collider GOLDBERG LESLEY July 11 2019 Zack Snyder Sets Norse Mythology Anime Series at Netflix The Hollywood Reporter BOCCELLA MAGGIE August 16 2021 Netflix Originals Now Make Up 40 of Streamer s Library in the U S Collider Jackson Angelique Netflix Sets Tudum Global Fan Event With Stars From 70 Movies and Shows Including Stranger Things and The Harder They Fall Variety Puhak Janine August 25 2021 Bridgerton Stranger Things The Crown and More to Join Netflix s First Ever Global Fan Event People Jennifer Yuma September 29 2021 Netflix Says Its Tudum Fan Event Garnered More Than 25 Million Views Variety Retrieved December 9 2022 Angel Saunders September 16 2021 Bridgerton Live Here s How You Can Get Tickets to The Queen s Ball Before They re Gone IndieWire Retrieved December 9 2022 Hayes Dade October 12 2021 Squid Game Draws 111M Views In First Month Per Netflix Besting Bridgerton To Become Top All Time Series Launch Deadline Hollywood Wiseman 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