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Variety (magazine)

September 28, 2023

Variety is an American magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, Daily Variety was launched, based in Los Angeles, to cover the motion-picture industry. Variety's website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar.

Variety
Cover of the October 2014 issue
Editor-in-ChiefRamin Setoodeh (co-editor)
Cynthia Littleton (co-editor)
CategoriesTrade, entertainment
FrequencyWeekly
PublisherMichelle Sobrino-Stearns (CEO & Group Publisher)
Dea Lawrence (COO/CMO)
Paid circulation85,300
FounderSime Silverman
First issueWeekly:
December 16, 1905; 117 years ago (1905-12-16) in New York City
Dailies:
1933 (1933) in Los Angeles
1998 (1998) in New York City
CompanyPenske Media Corporation
CountryUnited States
Based inLos Angeles, California, U.S.
LanguageEnglish
Websitevariety.com
ISSN0042-2738
OCLC810134503

History Edit

Founding Edit

 
The first issue of Variety on December 16, 1905

Variety has been published since December 16, 1905,[1][2] when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City. Silverman had been fired by The Morning Telegraph in 1905 for panning an act which had taken out an advert for $50.[3] He subsequently decided to start his own publication that, he said, would "not be influenced by advertising."[4] With a loan of $1,500 from his father-in-law, he launched Variety as publisher and editor.[5] In addition to The Morning Telegraph, other major competitors at the time of the company's launch were The New York Clipper and the New York Dramatic Mirror.[5]

The original cover design, which is very similar to the current design, was sketched by Edgar M. Miller, a scenic painter, who refused payment.[6] The front cover contained pictures of the original editorial staff: Alfred Greason, Epes W. Sargeant (Chicot or Chic), Joshua Lowe, and Silverman.[7] The first issue contained a review by Silverman's son Sidne, also known as Skigie (based on the childish lisping of his name) who was claimed to be the youngest critic in the world at seven years old.[8]

20th century Edit

In 1922, Silverman acquired The New York Clipper which had been reporting on the stage and other entertainment since 1853, in an attempt to attract advertising revenue away from Billboard, following a dispute with William Donaldson, the owner of Billboard.[9] Silverman folded it two years later after spending $100,000, merging some of its features into Variety.[10][9] The same year, he launched the Times Square Daily, which he referred to as "the world's worst daily" and soon scrapped.[5] During that period, Variety staffers worked on all three papers.

After the launch of The Hollywood Reporter in 1930,[11] Silverman launched the Hollywood-based Daily Variety in 1933 with Arthur Ungar as the editor. It replaced Variety Bulletin that was issued in Hollywood on Fridays as a four-page wraparound to the Weekly.[9] Daily Variety was initially published every day other than Sunday but mostly on Monday to Friday.[12] The Daily and the Weekly were initially run as virtually independent newspapers, with the Daily concentrating mostly on Hollywood news and the Weekly on U.S. and international coverage.

Silverman passed on the editorship of the Weekly Variety to Abel Green as his replacement in 1933. He remained as publisher until his death later that year, soon after launching Daily Variety. Silverman's son Sidne succeeded him as publisher of both publications but upon contracting tuberculosis in 1936 he could no longer take a day to day role at the paper.[13] Green, the editor, and Harold Erichs, the treasurer and chief financial officer, ran the paper during his illness.[13] Following Sidne's death in 1950, his only son Syd Silverman, was the sole heir to what was then Variety Inc. Young Syd's legal guardian Erichs, who had started at Variety as an office boy, assumed the presidency.[13][9]

Ungar remained editor of Daily Variety until his death in 1950.[14] He was followed by Joe Schoenfeld.[15]

In 1953, Army Archerd took over the "Just for Variety" column on page two of Daily Variety and swiftly became popular in Hollywood. Archerd broke countless exclusive stories, reporting from film sets, announcing pending deals, giving news of star-related hospitalizations, marriages, and births. The column appeared daily for 52 years until September 1, 2005.[16]

Erichs continued to oversee Variety until 1956.[13][9] After that date, Syd Silverman managed the company as publisher of both the Weekly Variety in New York and the Daily Variety in Hollywood.

Thomas M. Pryor, former Hollywood bureau chief of The New York Times, became editor of Daily Variety in 1959. Under Pryor, Daily Variety expanded from 8 pages to 32 pages and also saw circulation increase from 8,000 to 22,000.[17][18][15]

Green remained as editor of Variety until his death in 1973, with Syd taking over the role.[19][20]

In 1987, Variety was sold to Cahners Publishing for $64 million.[21] In December 1987, Syd handed over editorship of Variety to Roger Watkins.[20] After 29 years as editor of Daily Variety, Tom Pryor handed over to his son Pete in June 1988.[15]

On December 7, 1988, Watkins proposed and oversaw the transition to four-color print. Upon its launch, the new-look Variety measured one inch shorter with a washed-out color on the front. The old front-page box advertisement was replaced by a strip advertisement, along with the first photos published in Variety since Sime gave up using them in the old format in 1920: they depicted Sime, Abel and Syd.[22]

For 20 years from 1989, Variety's editor-in-chief was Peter Bart, originally only of the weekly New York edition, with Michael Silverman (Syd's son) running the Daily in Hollywood. Bart had worked previously at Paramount Pictures and The New York Times.

Syd remained as publisher until 1990 when he was succeeded on Weekly Variety by Gerard A. Byrne and on Daily Variety by Sime Silverman's great-grandson, Michael Silverman. Syd became chairman of both publications.[23]

21st century Edit

In April 2009, Bart moved to the position of "vice president and editorial director", characterized online as "Boffo No More: Bart Up and Out at Variety". From mid 2009 to 2013, Timothy M. Gray oversaw the publication as Editor-in-Chief,[24] after over 30 years of various reporter and editor positions in the newsroom.[25]

Acquisition by Penske Media Corporation Edit

In October 2012, Reed Business Information, the periodical's owner, (formerly known as Reed-Elsevier, which had been parent to Cahner's Corp. in the United States) sold the publication to Penske Media Corporation (PMC).[26][27] PMC is the owner of Deadline Hollywood, which since the 2007–2008 Writers Guild of America strike has been considered Variety's largest competitor in online showbiz news. In October 2012, Jay Penske, chairman and CEO of PMC, announced that the website's paywall would come down, the print publication would stay, and he would invest more into Variety's digital platform in a townhall.[28]

In March 2013, owner Penske appointed three co-editors to oversee different parts of the publication's industry coverage; Claudia Eller as Editor, Film; Cynthia Littleton as Editor, TV; and Andrew Wallenstein as Editor, Digital. The decision was also made to stop printing Daily Variety with the last printed edition published on March 19, 2013, with the headline "Variety Ankles Daily Pub Hubbub".[29][30]

In June 2014, Variety launched a high-end real-estate breaking news site, Dirt, under the direction of self-proclaimed "Real Estalker" Mark David, which later expanded to its own stand-alone site in 2019.[31] October 2014 Eller and Wallenstein were upped to Co-Editors in Chief, with Littleton continuing to oversee the trade's television coverage. In June 2014, Penske Media Corporation entered into an agreement with Reuters to syndicate news from Variety and Variety Latino-Powered by Univision to distribute leading entertainment news to the international news agency's global readership. This dissemination comes in the form of columns, news stories, images, video, and data-focused products. In July 2015, Variety was awarded a Los Angeles Area Emmy Award by the Television Academy in the Best Entertainment Program category for Variety Studio: Actors on Actors, a series of one-hour specials that take viewers inside Hollywood films and television programs through conversations with acclaimed actors. A second Los Angeles Area Emmy Award was awarded in 2016.

In June 2019, Variety shut down its Gaming section.[32]

A significant portion of the publication's advertising revenue comes during the film-award season leading up to the Academy Awards. During this "Awards Season", large numbers of colorful, full-page "For Your Consideration" advertisements inflate the size of Variety to double or triple its usual page count. These advertisements are the studios' attempt to reach other Hollywood professionals who will be voting on the many awards given out in the early part of the year, including the Academy Awards, the Golden Globes and various guild award honors.[citation needed]

Editions Edit

  • Variety (first edition published December 16, 1905) is a weekly entertainment publication with a broad coverage of movies, television, theater, music and technology, written for entertainment executives. It is the only remaining Variety print publication and is published weekly and delivered internationally.
  • Daily Variety (first edition published September 6, 1933[33] and last published March 19, 2013) was the name of the Los Angeles-based Hollywood and Broadway daily edition. The Daily Variety brand was revived in 2019 as a Mon–Fri email newsletter presenting the top stories of the last 24 hours. Top stories are also posted on the Daily Variety page of Variety.com.[34] Daily Variety Gotham, (started in 1998) was the name of the New York City-based edition which gave a priority focus to East Coast show-business news and was produced earlier in the evening than the Los Angeles edition so it could be delivered to New York the following morning.
  • Variety.com (launched in 1998) is the Internet version of Variety. It was one of the first online newspapers to charge for access when it launched. In June 2010, all content on the website became paywalled.[35] The paywall was removed in April 2013, but access to additional content, such as the archives, requires subscription. Variety is also available as a mobile app as Variety On-The-Go.[36]
  • Variety Hitmakers (first edition published in November 2017) is the publication's first music franchise.[37] The annual list recognizes the writers, producers, publishers, and other key personnel behind the scenes "who helped make―and break―the most consumed songs of the year as compiled by BuzzAngle Music".[38][39][40] Kendrick Lamar, DJ Khaled, and Scooter Braun featured on three individual covers of the premiere print issues, with Lamar named Hitmaker of the Year.[41] He, along with Khaled and Hailee Steinfeld, was honored at the inaugural Hitmakers awards ceremony held later that same month—the event has continued annually since.[42][43] Other honorees have included Dua Lipa and Bebe Rexha as 2018's Breakthrough Artist and Songwriter of the Year respectively,[44] BTS (2019 Group of the Year),[38] and Harry Styles (2020 Hitmaker of the Year).[45]

On December 15, 1906, Variety published its first anniversary number that contained 64 pages, double the size of a regular edition.[46] It published regular bumper anniversary editions each year, most often at the beginning of January, normally with a review of the year and other charts and data, including, from 1938 onwards, lists of the top performing films of the year[47] and, from 1949, the annually updated all-time rental chart.[48] The editions also contained many advertisements from show business personalities and companies. The 100th anniversary edition was published in October 2005 listing Variety's icons of the century.[49] Along with the large anniversary editions, Variety also published special editions containing lots of additional information, charts and data (and advertising) for three film festivals: Cannes Film Festival,[50] MIFED Film Market,[51] and American Film Market[52] Daily Variety also published an anniversary issue each October. This regularly contained a day-by-day review of the year in show business and in the 1970s started to contain republication of the film reviews published during the year.[53]

Older back issues of Variety are available on microfilm. In 2010, Variety.com allowed access to digitized versions of all issues of Variety and Daily Variety with a subscription.[54] Certain articles and reviews prior to 1998 have been republished on Variety.com. The Media History Digital Library has scans of the archive of Variety from 1905 to 1963 available online.[55]

Circulation Edit

The first issue of Variety sold 320 copies in 1905.[6]

Paid circulation for the weekly Variety magazine in 2023 was 85,300 (Source: BPA Audit Statement, 2023). Each copy of each Variety issue is read by an average of three people, with an estimated total readership of 255,900 (Source: Ipsos Subscriber Study, 2013). Variety.com has 32 million unique monthly visitors (Source: Comscore, March 2023).[56]

Culture Edit

For much of its existence, Variety's writers and columnists have used a jargon called slanguage[57] or Varietyese (a form of headlinese) that refers especially to the movie industry, and has largely been adopted and imitated by other writers in the industry. The language initially reflected that spoken by the actors of the early days during the newspaper.[10]

Such terms as "boffo", "payola", and "striptease" are attributed to the magazine.[58]

In 1934, founder Sime Silverman headed a list in Time magazine of the "ten modern Americans who have done most to keep American jargon alive".[59]

According to The Boston Globe, the Oxford English Dictionary cites Variety as the earliest source for about two dozen terms, including "show biz" (1945).[60] In 2005, Welcome Books published The Hollywood Dictionary by Timothy M. Gray and J. C. Suares, which defines nearly 200 of these terms.

One of its popular headlines was during the Wall Street Crash of 1929: "Wall St. Lays An Egg".[61] The most famous was "Sticks Nix Hick Pix"[62][63] (the movie-prop version renders it as "Stix nix hix pix!" in Yankee Doodle Dandy (1942), Michael Curtiz's musical–biographical film about George M. Cohan starring James Cagney).

In 2012, Rizzoli Books published Variety: An Illustrated History of the World from the Most Important Magazine in Hollywood by Gray. The book covers Variety's coverage of hundreds of world events, from the 1906 San Francisco earthquake, through Arab Spring in 2012, and argues that the entertainment industry needs to stay aware of changes in politics and tastes since those changes will affect their audiences. In a foreword to the book, Martin Scorsese calls Variety "the single most formidable trade publication ever" and says that the book's content "makes you feel not only like a witness to history, but part of it too."

In 2013, Variety staffers tallied more than 200 uses of weekly or Daily Variety in TV shows and films, ranging from I Love Lucy to Entourage.[citation needed]

In 2016, Variety endorsed Hillary Clinton for President of the United States, marking the first time the publication endorsed a candidate for elected office in its 111-year history.[64]

Office locations Edit

Variety's first offices were in the Knickerbocker Theatre located at 1396 Broadway on 38th and Broadway in New York. Later it moved to 1536 Broadway at the 45th and Broadway corner until Loew's acquired the site to build the Loew's State Theatre.[5] In 1909, Variety set up its first overseas office in London.[65]

In 1920, Sime Silverman purchased an old brownstone building around the corner at 154 West 46th Street in New York, which became the Variety headquarters until 1987, when the publication was purchased.[66] Under the new management of Cahners Publishing, the New York headquarters of the Weekly Variety was relocated to the corner of 32nd Street and Park Avenue South.[66] Five years later, it was downgraded to a section of one floor in a building housing other Cahner's publications on West 18th Street, until the majority of operations were moved to Los Angeles.[citation needed]

When Daily Variety started in 1933, its offices were in various buildings near Hollywood Blvd. and Sunset Blvd. In 1972, Syd Silverman purchased a building at 1400 North Cahuenga Blvd. which housed the Daily's offices until 1988, after which its new corporate owners and new publisher, Arthur Anderman, moved them to a building on the Miracle Mile on Wilshire Boulevard.

In late 2008, Variety moved its Los Angeles offices to 5900 Wilshire, a 31-story office building on Wilshire Boulevard in the Miracle Mile area.[67][68] The building was dubbed the Variety Building because a red, illuminated "Variety" sign graced the top of the building.[67]

In 2013, PMC, the parent company of Variety, announced plans to move Variety's offices to their new corporate headquarters at 11175 Santa Monica Blvd. in Westwood.[67] There, Variety shares the 9-story building with parent company PMC, Variety Intelligence Platform, and PMC's other media brands, including Deadline.com, Rolling Stone, Vibe, Billboard, Robb Report and the West Coast offices of WWD and Footwear News.[69]

Content Edit

Film reviews Edit

On January 19, 1907, Variety published what is considered the first film review in history. Two reviews written by Sime Silverman were published: Pathe's comedy short An Exciting Honeymoon and Edison Studios' western short The Life of a Cowboy directed by Edwin S. Porter.[70][71] Variety discontinued reviews of films between March 1911 until January 1913[72] as they were convinced by a film producer, believed to be George Kleine, that they were wasting space criticising moving pictures and others had suggested that favorable reviews brought too strong a demand for certain pictures to the exclusion of others.[73] Despite the gap, Variety is still the longest unbroken source of film criticism in existence.[72]

In 1930 Variety also started publishing a summary of miniature reviews for the films reviewed that week[74] and in 1951 the editors decided to position the capsules on top of the reviews,[75] a tradition retained today.

Film reviewers Edit

Writing reviews was a side job for Variety staff, most of whom were hired to be reporters and not film or theatre critics. Many of the publication's reviewers identified their work with four-letter pen names ("sigs") rather than with their full names. The practice stopped in August 1991.[76] Those abbreviated names include the following:[7]

Reprints of reviews Edit

Variety is one of the three English-language periodicals with 10,000 or more film reviews reprinted in book form. These are contained in the 24-volume Variety Film Reviews (1907–1996). Film reviews continue to be published in Variety. The other two periodicals are The New York Times (as The New York Times Film Reviews (1913–2000) in 22 volumes) and Harrison's Reports (as Harrison's Reports and Film Reviews (1919–1962) in 15 volumes).

In 1992 Variety published the Variety Movie Guide containing a collection of 5,000 abridged reviews edited by Derek Elley.[72] The last edition was published in 2001 with 8,500 reviews.[89] Many of the abridged reviews for films prior to 1998 are published on Variety.com unless they have later posted the original review.[90]

Obituaries Edit

The complete text of approximately 100,000 entertainment-related obituaries (1905–1986) was reprinted as Variety Obituaries, an 11-volume set, including alphabetical index. Four additional bi-annual reprints were published (for 1987–1994) before the reprint series was discontinued.

The annual anniversary edition published in January would often contain a necrology of the entertainment people who had died that year.[91]

Charts and data Edit

Variety started reporting box office grosses for films by theatre on March 3, 1922, to give exhibitors around the country information on a film's performance on Broadway, which was often where first run showings of a film were held. In addition to New York City, they also endeavored to include all of the key cities in the U.S. in the future and initially also reported results for ten other cities including Chicago and Los Angeles.[92] They continued to report these grosses for films until 1989 when they put the data into a summarized weekly chart[93] and only published the data by theatre for New York and Los Angeles as well as other international cities such as London and Paris.

As media expanded over the years, charts and data for other media such as TV ratings and music charts were published, especially in the anniversary editions that were regularly published each January.

During the 1930s, charts of the top performing films of the year were published and this tradition has been maintained annually since.[47]

In 1946, a weekly National Box Office survey was published on page 3 indicating the performance of the week's hits and flops based on the box office results of 25 key U.S. cities.[94][95] Later that year, a list of All-Time Top Grossers with a list of films that had achieved or gave promise of earning $4,000,000 or more in domestic (United States and Canada) rentals was published.[96] An updated chart was published annually for over 50 years, normally in the anniversary edition each January.[97][98]

In the late 1960s, Variety started to use an IBM 360 computer to collate the grosses from their weekly reports of 22 to 24 U.S. cities from January 1, 1968. The data came from up to 800 theatres which represented around 5% of the U.S. cinema population at the time but around one-third of the total U.S. box office grosses. In 1969, they started to publish the computerized box office compilation of the top 50 grossing films of the week based on this data.[99] "The Love Bug" was the number one in the first chart published for the week ending April 16, 1969.[100] The chart format was changed in 1989 to reduce the list to a top 40 and display a summary of the sample city theater grosses rather than publish the theater grosses separately.[93] The sample chart was discontinued in 1990.[101]

Arthur D. Murphy, who joined Variety in 1964 and worked there until 1993, was one of the first to organize and chart domestic box office gross information that became more available during the 1980s and report it in a meaningful form setting a standard for how film box office information is reported today.[85] Murphy used the weekly sample reports to estimate the total US weekly box office compared with previous annual totals which was reported in Variety's US Boxoffice Report each week. The sample also allowed Murphy to estimate the Market Share percentage rankings of distributors.[93]

In 1976, Variety Box Office Index (VBI) was launched where each month's actual key city box office tally, after seasonal adjustment, was simultaneously expressed as an index number, with 1970 as a whole being used as the base initially. The current month's VBI expressed the monthly box office performance as a percentage change from the base year.[102] The index was published until 1991 giving a history of comparable monthly and annual box office performance for the past 20 years.

During the 1980s, Daily Variety started to publish a weekly chart of the domestic box office grosses of films as compared to the Top 50 chart in Variety which was based on a sample of key markets. Variety started to publish this weekend box office report together with the sample Top 50 chart (later top 40) until they discontinued the sample chart in February 1990 with the weekend box office report being their main source of box office reporting.[101]

In 2009, Variety launched a chart showcasing the top performing film trailers ahead of theatrical release in partnership with media measurement firm Visible Measures.[103]

Other Variety products Edit

In 1937, Variety compiled and published a Radio Directory compiling a record of events in radio such as program histories, ratings and popularity polls.[104] It published an annual edition for the next three years[105] which are available on the Media History Digital Library.

In 1981, Variety International Showbusiness Reference was published, which they claimed was the first book to contain a complete list of all winners and nominees for the Academy Awards, Emmy Awards, Tony Awards, Grammy Awards and Pulitzer Prize. The following year they published Variety major U.S. showbusiness awards containing just this award details and a revised edition, called Variety presents the complete book of major U.S. show business awards, was published in 1985.[106]

In 1988, R.R. Bowker, a Reed Reference Publishing Company, part of Reed-Elsevier, PLC, a "sister" company to Variety, published Variety's Video Directory Plus, a CD-ROM subscription product, updated quarterly, containing metadata about 90,000 home video products and full-text film reviews from Variety.

Peter Cowie joined Variety in 1989[107] and his International Film Guide, which had been published annually since 1964, became Variety International Film Guide with reports from countries on the year in cinema as well as information of film festivals. It continued to bear Variety's name until 2006.[108]

In 1990, Variety published a 15-volume set of its television reviews (including home video product) from 1923 to 1988. Additional supplements were published covering 1989–1990, 1991–1992 and 1993–1994.[109]

In 1999, Cowie published The Variety Insider with detailed information on the year in entertainment as well as historical information. A second edition followed in 2000.[110]

Variety Studio: Actors on Actors Edit

Main article: Variety Studio: Actors on Actors

In November 2014, Variety premiered Variety Studio: Actors on Actors, a co-production with PBS SoCal that featured two actors discussing their craft and thoughts on Hollywood, which subsequently went on to win three Emmy awards, including a Daytime Creative Arts Award in May 2019.

In January 2017, they launched the Variety Content Studio, creating custom content for brands.[111][112][113][114]

Variety Insight Edit

Variety established its data and research division, Variety Insight, in 2011 when it acquired entertainment data company, TVtracker.com.[115] Its film database was announced in December 2011 as FlixTracker, but was later folded into Variety Insight. Variety positioned the subscription service as an alternative to crowd-sourced websites, such as the IMDb.[116] The database uses Variety's existing relationships with the studios to get information. The New York Observer identified the main competitor as Baseline StudioSystems.[115] In 2014, Variety Insight added Vscore, a measure of actors' cachet and bankability.[117] In 2015, it partnered with ScriptNoted, a social media website for film scripts.[118]

Variety Australia Edit

Variety Australia is a website owned by Brag Media, published under license from Variety Media, LLC. It covers film, TV and music around the world, but with a special focus on the Australian and New Zealand industries. The main writer is Vivienne Kelly.[119]

See also Edit

References Edit

Citations Edit

  1. ^ "Variety, First Year No. 1". Variety. December 16, 1905. p. 3 – via Archive.org.
  2. ^ "Inside Variety" published in 2000 (Ars Millenii, Madrid) by Peter Besas
  3. ^ "How "Variety" Happened". Variety. December 30, 1925. p. 8 – via Archive.org.
  4. ^ Cieply, Michael (March 14, 2010). "Trade Papers Struggling in Hollywood". The New York Times. from the original on January 26, 2021. Retrieved January 3, 2021. Mr. Silverman started a paper of his own. Its first issue promised notices "that will not be influenced by advertising."
  5. ^ a b c d "Sime Silverman, founder of 'Variety,' Dies Suddenly in Hollywood at 60". Variety. September 26, 1933. p. 1 – via Archive.org.
  6. ^ a b "The First Issue of Variety". Variety. December 24, 1915. p. 18.
  7. ^ a b "'Variety's' Four-Letter Signatures, The Dog-Tags of its Critics". Variety. January 9, 1974. p. 26.
  8. ^ ""Skigie," the Youngest Critic in the World". Variety. December 16, 1905. p. 5 – via Archive.org.
  9. ^ a b c d e Gillette, Don Carle (January 14, 1981). "The House That Sime Built". Variety. p. 13.
  10. ^ a b "Veteran 'Variety' Mugg Gives Some Inside Stuff on Sime's Starting 'V'". Variety. September 26, 1933. p. 3 – via Archive.org.
  11. ^ "'Variety' Charges Hollywood Daily of Stealing Its News Each Week". Variety. January 5, 1932.
  12. ^ "Daily Variety on Coast". Variety. September 12, 1933. p. 5.
  13. ^ a b c d Silverman, Syd (February 11, 1976). "Harold Erichs, 74, 'Variety' Treasurer, Financial Officer; Career Spanned 60 Years". Variety. p. 2.
  14. ^ "Arthur Ungar Dies". The Brattleboro Reformer. July 25, 1950. from the original on July 4, 2021. Retrieved February 22, 2021.
  15. ^ a b c "A Boffo 29 Years With Tom Pryor". Variety. June 22, 1988. p. 3.
  16. ^ "'Just for Variety' column to end after 52 years". August 3, 2005. from the original on March 12, 2018. Retrieved March 12, 2018.
  17. ^ "Obituary - Thomas M. Pryor; Editor, 89". The New York Times. March 22, 2001. from the original on March 8, 2018. Retrieved March 8, 2018.
  18. ^ "Tom – Simesite". simesite.net. from the original on March 8, 2018. Retrieved April 12, 2018.
  19. ^ Freeman, William M. (May 11, 1973). "Abel Green, Editor of Variety And Language Stylist, 72, Dies". The New York Times. p. 42. from the original on July 4, 2021. Retrieved February 22, 2021.
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  21. ^ Harris, Kathryn (July 15, 1987). "Writers at Variety Ask: Will Sale End Freewheeling Era?". Los Angeles Times. ISSN 0458-3035. from the original on August 26, 2014. Retrieved August 23, 2014.
  22. ^ www.simesite.net/roger/, 7th paragraph. February 5, 2015, at the Wayback Machine
  23. ^ "Byrne new Variety publisher; Silverman appointed chairman". Variety. February 7, 1990. p. 3.
  24. ^ Barnes, Brooks; Cieply, Michael (April 6, 2009). "Change of Guard at Variety Reflects Shifting Landscape". The New York Times. from the original on December 26, 2019. Retrieved February 25, 2017. Accessed July 30, 2009 (registration required).
  25. ^ "Editorial Staff". Variety. Undated. Accessed August 9, 2009. June 19, 2009, at the Wayback Machine
  26. ^ Goldstein, Patrick (July 19, 2012). "The Big Picture: Variety's future looks bleak". The Los Angeles Times. from the original on October 15, 2012. Retrieved February 18, 2020. Accessed July 21, 2012
  27. ^ Barnes, Brooks; Cieply, Michael (October 9, 2012). "In a Fire Sale, Penske Media Buys Variety". The New York Times. from the original on October 10, 2012. Retrieved October 9, 2012.
  28. ^ "Jay Penske Tells Variety Town Hall Today: Pay Wall Ends, Print Stays, Digital Expands". Deadline Hollywood. October 10, 2012. from the original on October 11, 2012. Retrieved October 11, 2012.
  29. ^ "Variety Ankles Daily Pub Hubbub". Daily Variety. March 19, 2013. p. 1.
  30. ^ Gorman, Steve; Lowrey, Brandon (March 20, 2013). "Showbiz magazine Daily Variety goes out of print after 80 years". Reuters. from the original on December 28, 2019. Retrieved May 5, 2018.
  31. ^ "Variety's Real Estate Section 'Dirt' Expands to Stand-Alone Site". Variety. August 19, 2019. from the original on November 6, 2022. Retrieved November 6, 2022.
  32. ^ Ricchiuto, Madeline (May 10, 2019). "Variety to Shut Down Their Entire Gaming Section, Effective Just After E3". bleedingcool.com. from the original on April 17, 2021. Retrieved February 5, 2021.
  33. ^ Hofler, Robert (October 28, 2008). "Depression Doesn't Stop Daily Variety". Variety. from the original on March 4, 2016. Retrieved April 23, 2018.
  34. ^ "Daily Variety". Variety. from the original on April 18, 2020. Retrieved August 11, 2019.
  35. ^ "Paywall at 100%". Daily Variety. June 25, 2010. p. 1.
  36. ^ Nakashima, Ryan (December 9, 2009). "Variety to begin charging for Web access Thursday". Google News. The Associated Press. Retrieved December 11, 2009.
  37. ^ "Kendrick Lamar and DJ Khaled receive honours at Variety Hitmakers event". Music-News.com. November 19, 2017. from the original on November 19, 2017. Retrieved September 6, 2021.
  38. ^ a b Dong, Sun-hwa (November 21, 2019). "BTS first K-pop act to win Variety's 'Group of the Year' award". The Korea Times. from the original on November 21, 2019. Retrieved September 6, 2021.
  39. ^ Bryant, Jacob (November 21, 2017). "Variety's 2017 Hitmakers". Variety. from the original on November 22, 2017. Retrieved September 6, 2021.
  40. ^ "Hitmakers: The 30 Most-Consumed Songs of 2017". Variety. November 21, 2017. from the original on November 22, 2017. Retrieved September 6, 2021.
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Bibliography Edit

  • Peter Besas, Inside Variety (Madrid: Ars Millenii, 2000) The 563-page book gives a detailed history of the newspaper (it was never called a "magazine" under the Silvermans) from its birth in 1905 to its sale in 1987.
  • Sime's Site
  • a web site run by Peter Besas, Ian Watkins, for ex-Variety employees from the pre-Cahners, pre-corporate, Silverman era.

External links Edit

 
Look up Appendix:Words from Variety in Wiktionary, the free dictionary.
  • Official website of Variety (magazine)
  • Variety magazine (1905–1963) from at the Internet Archive

September 28, 2023
variety, magazine, variety, american, magazine, owned, penske, media, corporation, founded, sime, silverman, york, city, 1905, weekly, newspaper, reporting, theater, vaudeville, 1933, daily, variety, launched, based, angeles, cover, motion, picture, industry, . Variety is an American magazine owned by Penske Media Corporation It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville In 1933 Daily Variety was launched based in Los Angeles to cover the motion picture industry Variety s website features entertainment news reviews box office results plus a credits database production charts and film calendar VarietyCover of the October 2014 issueEditor in ChiefRamin Setoodeh co editor Cynthia Littleton co editor CategoriesTrade entertainmentFrequencyWeeklyPublisherMichelle Sobrino Stearns CEO amp Group Publisher Dea Lawrence COO CMO Paid circulation85 300FounderSime SilvermanFirst issueWeekly December 16 1905 117 years ago 1905 12 16 in New York CityDailies 1933 1933 in Los Angeles1998 1998 in New York CityCompanyPenske Media CorporationCountryUnited StatesBased inLos Angeles California U S LanguageEnglishWebsitevariety wbr comISSN0042 2738OCLC810134503 Contents 1 History 1 1 Founding 1 2 20th century 1 3 21st century 1 4 Acquisition by Penske Media Corporation 2 Editions 2 1 Circulation 3 Culture 4 Office locations 5 Content 5 1 Film reviews 5 2 Film reviewers 5 3 Reprints of reviews 5 4 Obituaries 5 5 Charts and data 5 6 Other Variety products 5 7 Variety Studio Actors on Actors 6 Variety Insight 7 Variety Australia 8 See also 9 References 9 1 Citations 9 2 Bibliography 10 External linksHistory EditFounding Edit nbsp The first issue of Variety on December 16 1905Variety has been published since December 16 1905 1 2 when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville with its headquarters in New York City Silverman had been fired by The Morning Telegraph in 1905 for panning an act which had taken out an advert for 50 3 He subsequently decided to start his own publication that he said would not be influenced by advertising 4 With a loan of 1 500 from his father in law he launched Variety as publisher and editor 5 In addition to The Morning Telegraph other major competitors at the time of the company s launch were The New York Clipper and the New York Dramatic Mirror 5 The original cover design which is very similar to the current design was sketched by Edgar M Miller a scenic painter who refused payment 6 The front cover contained pictures of the original editorial staff Alfred Greason Epes W Sargeant Chicot or Chic Joshua Lowe and Silverman 7 The first issue contained a review by Silverman s son Sidne also known as Skigie based on the childish lisping of his name who was claimed to be the youngest critic in the world at seven years old 8 20th century Edit In 1922 Silverman acquired The New York Clipper which had been reporting on the stage and other entertainment since 1853 in an attempt to attract advertising revenue away from Billboard following a dispute with William Donaldson the owner of Billboard 9 Silverman folded it two years later after spending 100 000 merging some of its features into Variety 10 9 The same year he launched the Times Square Daily which he referred to as the world s worst daily and soon scrapped 5 During that period Variety staffers worked on all three papers After the launch of The Hollywood Reporter in 1930 11 Silverman launched the Hollywood based Daily Variety in 1933 with Arthur Ungar as the editor It replaced Variety Bulletin that was issued in Hollywood on Fridays as a four page wraparound to the Weekly 9 Daily Variety was initially published every day other than Sunday but mostly on Monday to Friday 12 The Daily and the Weekly were initially run as virtually independent newspapers with the Daily concentrating mostly on Hollywood news and the Weekly on U S and international coverage Silverman passed on the editorship of the Weekly Variety to Abel Green as his replacement in 1933 He remained as publisher until his death later that year soon after launching Daily Variety Silverman s son Sidne succeeded him as publisher of both publications but upon contracting tuberculosis in 1936 he could no longer take a day to day role at the paper 13 Green the editor and Harold Erichs the treasurer and chief financial officer ran the paper during his illness 13 Following Sidne s death in 1950 his only son Syd Silverman was the sole heir to what was then Variety Inc Young Syd s legal guardian Erichs who had started at Variety as an office boy assumed the presidency 13 9 Ungar remained editor of Daily Variety until his death in 1950 14 He was followed by Joe Schoenfeld 15 In 1953 Army Archerd took over the Just for Variety column on page two of Daily Variety and swiftly became popular in Hollywood Archerd broke countless exclusive stories reporting from film sets announcing pending deals giving news of star related hospitalizations marriages and births The column appeared daily for 52 years until September 1 2005 16 Erichs continued to oversee Variety until 1956 13 9 After that date Syd Silverman managed the company as publisher of both the Weekly Variety in New York and the Daily Variety in Hollywood Thomas M Pryor former Hollywood bureau chief of The New York Times became editor of Daily Variety in 1959 Under Pryor Daily Variety expanded from 8 pages to 32 pages and also saw circulation increase from 8 000 to 22 000 17 18 15 Green remained as editor of Variety until his death in 1973 with Syd taking over the role 19 20 In 1987 Variety was sold to Cahners Publishing for 64 million 21 In December 1987 Syd handed over editorship of Variety to Roger Watkins 20 After 29 years as editor of Daily Variety Tom Pryor handed over to his son Pete in June 1988 15 On December 7 1988 Watkins proposed and oversaw the transition to four color print Upon its launch the new look Variety measured one inch shorter with a washed out color on the front The old front page box advertisement was replaced by a strip advertisement along with the first photos published in Variety since Sime gave up using them in the old format in 1920 they depicted Sime Abel and Syd 22 For 20 years from 1989 Variety s editor in chief was Peter Bart originally only of the weekly New York edition with Michael Silverman Syd s son running the Daily in Hollywood Bart had worked previously at Paramount Pictures and The New York Times Syd remained as publisher until 1990 when he was succeeded on Weekly Variety by Gerard A Byrne and on Daily Variety by Sime Silverman s great grandson Michael Silverman Syd became chairman of both publications 23 21st century Edit In April 2009 Bart moved to the position of vice president and editorial director characterized online as Boffo No More Bart Up and Out at Variety From mid 2009 to 2013 Timothy M Gray oversaw the publication as Editor in Chief 24 after over 30 years of various reporter and editor positions in the newsroom 25 Acquisition by Penske Media Corporation Edit In October 2012 Reed Business Information the periodical s owner formerly known as Reed Elsevier which had been parent to Cahner s Corp in the United States sold the publication to Penske Media Corporation PMC 26 27 PMC is the owner of Deadline Hollywood which since the 2007 2008 Writers Guild of America strike has been considered Variety s largest competitor in online showbiz news In October 2012 Jay Penske chairman and CEO of PMC announced that the website s paywall would come down the print publication would stay and he would invest more into Variety s digital platform in a townhall 28 In March 2013 owner Penske appointed three co editors to oversee different parts of the publication s industry coverage Claudia Eller as Editor Film Cynthia Littleton as Editor TV and Andrew Wallenstein as Editor Digital The decision was also made to stop printing Daily Variety with the last printed edition published on March 19 2013 with the headline Variety Ankles Daily Pub Hubbub 29 30 In June 2014 Variety launched a high end real estate breaking news site Dirt under the direction of self proclaimed Real Estalker Mark David which later expanded to its own stand alone site in 2019 31 October 2014 Eller and Wallenstein were upped to Co Editors in Chief with Littleton continuing to oversee the trade s television coverage In June 2014 Penske Media Corporation entered into an agreement with Reuters to syndicate news from Variety and Variety Latino Powered by Univision to distribute leading entertainment news to the international news agency s global readership This dissemination comes in the form of columns news stories images video and data focused products In July 2015 Variety was awarded a Los Angeles Area Emmy Award by the Television Academy in the Best Entertainment Program category for Variety Studio Actors on Actors a series of one hour specials that take viewers inside Hollywood films and television programs through conversations with acclaimed actors A second Los Angeles Area Emmy Award was awarded in 2016 In June 2019 Variety shut down its Gaming section 32 A significant portion of the publication s advertising revenue comes during the film award season leading up to the Academy Awards During this Awards Season large numbers of colorful full page For Your Consideration advertisements inflate the size of Variety to double or triple its usual page count These advertisements are the studios attempt to reach other Hollywood professionals who will be voting on the many awards given out in the early part of the year including the Academy Awards the Golden Globes and various guild award honors citation needed Editions EditVariety first edition published December 16 1905 is a weekly entertainment publication with a broad coverage of movies television theater music and technology written for entertainment executives It is the only remaining Variety print publication and is published weekly and delivered internationally Daily Variety first edition published September 6 1933 33 and last published March 19 2013 was the name of the Los Angeles based Hollywood and Broadway daily edition The Daily Variety brand was revived in 2019 as a Mon Fri email newsletter presenting the top stories of the last 24 hours Top stories are also posted on the Daily Variety page of Variety com 34 Daily Variety Gotham started in 1998 was the name of the New York City based edition which gave a priority focus to East Coast show business news and was produced earlier in the evening than the Los Angeles edition so it could be delivered to New York the following morning Variety com launched in 1998 is the Internet version of Variety It was one of the first online newspapers to charge for access when it launched In June 2010 all content on the website became paywalled 35 The paywall was removed in April 2013 but access to additional content such as the archives requires subscription Variety is also available as a mobile app as Variety On The Go 36 Variety Hitmakers first edition published in November 2017 is the publication s first music franchise 37 The annual list recognizes the writers producers publishers and other key personnel behind the scenes who helped make and break the most consumed songs of the year as compiled by BuzzAngle Music 38 39 40 Kendrick Lamar DJ Khaled and Scooter Braun featured on three individual covers of the premiere print issues with Lamar named Hitmaker of the Year 41 He along with Khaled and Hailee Steinfeld was honored at the inaugural Hitmakers awards ceremony held later that same month the event has continued annually since 42 43 Other honorees have included Dua Lipa and Bebe Rexha as 2018 s Breakthrough Artist and Songwriter of the Year respectively 44 BTS 2019 Group of the Year 38 and Harry Styles 2020 Hitmaker of the Year 45 On December 15 1906 Variety published its first anniversary number that contained 64 pages double the size of a regular edition 46 It published regular bumper anniversary editions each year most often at the beginning of January normally with a review of the year and other charts and data including from 1938 onwards lists of the top performing films of the year 47 and from 1949 the annually updated all time rental chart 48 The editions also contained many advertisements from show business personalities and companies The 100th anniversary edition was published in October 2005 listing Variety s icons of the century 49 Along with the large anniversary editions Variety also published special editions containing lots of additional information charts and data and advertising for three film festivals Cannes Film Festival 50 MIFED Film Market 51 and American Film Market 52 Daily Variety also published an anniversary issue each October This regularly contained a day by day review of the year in show business and in the 1970s started to contain republication of the film reviews published during the year 53 Older back issues of Variety are available on microfilm In 2010 Variety com allowed access to digitized versions of all issues of Variety and Daily Variety with a subscription 54 Certain articles and reviews prior to 1998 have been republished on Variety com The Media History Digital Library has scans of the archive of Variety from 1905 to 1963 available online 55 Circulation Edit The first issue of Variety sold 320 copies in 1905 6 Paid circulation for the weekly Variety magazine in 2023 was 85 300 Source BPA Audit Statement 2023 Each copy of each Variety issue is read by an average of three people with an estimated total readership of 255 900 Source Ipsos Subscriber Study 2013 Variety com has 32 million unique monthly visitors Source Comscore March 2023 56 Culture EditFor much of its existence Variety s writers and columnists have used a jargon called slanguage 57 or Varietyese a form of headlinese that refers especially to the movie industry and has largely been adopted and imitated by other writers in the industry The language initially reflected that spoken by the actors of the early days during the newspaper 10 Such terms as boffo payola and striptease are attributed to the magazine 58 In 1934 founder Sime Silverman headed a list in Time magazine of the ten modern Americans who have done most to keep American jargon alive 59 According to The Boston Globe the Oxford English Dictionary cites Variety as the earliest source for about two dozen terms including show biz 1945 60 In 2005 Welcome Books published The Hollywood Dictionary by Timothy M Gray and J C Suares which defines nearly 200 of these terms One of its popular headlines was during the Wall Street Crash of 1929 Wall St Lays An Egg 61 The most famous was Sticks Nix Hick Pix 62 63 the movie prop version renders it as Stix nix hix pix in Yankee Doodle Dandy 1942 Michael Curtiz s musical biographical film about George M Cohan starring James Cagney In 2012 Rizzoli Books published Variety An Illustrated History of the World from the Most Important Magazine in Hollywood by Gray The book covers Variety s coverage of hundreds of world events from the 1906 San Francisco earthquake through Arab Spring in 2012 and argues that the entertainment industry needs to stay aware of changes in politics and tastes since those changes will affect their audiences In a foreword to the book Martin Scorsese calls Variety the single most formidable trade publication ever and says that the book s content makes you feel not only like a witness to history but part of it too In 2013 Variety staffers tallied more than 200 uses of weekly or Daily Variety in TV shows and films ranging from I Love Lucy to Entourage citation needed In 2016 Variety endorsed Hillary Clinton for President of the United States marking the first time the publication endorsed a candidate for elected office in its 111 year history 64 Office locations EditVariety s first offices were in the Knickerbocker Theatre located at 1396 Broadway on 38th and Broadway in New York Later it moved to 1536 Broadway at the 45th and Broadway corner until Loew s acquired the site to build the Loew s State Theatre 5 In 1909 Variety set up its first overseas office in London 65 In 1920 Sime Silverman purchased an old brownstone building around the corner at 154 West 46th Street in New York which became the Variety headquarters until 1987 when the publication was purchased 66 Under the new management of Cahners Publishing the New York headquarters of the Weekly Variety was relocated to the corner of 32nd Street and Park Avenue South 66 Five years later it was downgraded to a section of one floor in a building housing other Cahner s publications on West 18th Street until the majority of operations were moved to Los Angeles citation needed When Daily Variety started in 1933 its offices were in various buildings near Hollywood Blvd and Sunset Blvd In 1972 Syd Silverman purchased a building at 1400 North Cahuenga Blvd which housed the Daily s offices until 1988 after which its new corporate owners and new publisher Arthur Anderman moved them to a building on the Miracle Mile on Wilshire Boulevard In late 2008 Variety moved its Los Angeles offices to 5900 Wilshire a 31 story office building on Wilshire Boulevard in the Miracle Mile area 67 68 The building was dubbed the Variety Building because a red illuminated Variety sign graced the top of the building 67 In 2013 PMC the parent company of Variety announced plans to move Variety s offices to their new corporate headquarters at 11175 Santa Monica Blvd in Westwood 67 There Variety shares the 9 story building with parent company PMC Variety Intelligence Platform and PMC s other media brands including Deadline com Rolling Stone Vibe Billboard Robb Report and the West Coast offices of WWD and Footwear News 69 Content EditFilm reviews Edit On January 19 1907 Variety published what is considered the first film review in history Two reviews written by Sime Silverman were published Pathe s comedy short An Exciting Honeymoon and Edison Studios western short The Life of a Cowboy directed by Edwin S Porter 70 71 Variety discontinued reviews of films between March 1911 until January 1913 72 as they were convinced by a film producer believed to be George Kleine that they were wasting space criticising moving pictures and others had suggested that favorable reviews brought too strong a demand for certain pictures to the exclusion of others 73 Despite the gap Variety is still the longest unbroken source of film criticism in existence 72 In 1930 Variety also started publishing a summary of miniature reviews for the films reviewed that week 74 and in 1951 the editors decided to position the capsules on top of the reviews 75 a tradition retained today Film reviewers Edit Writing reviews was a side job for Variety staff most of whom were hired to be reporters and not film or theatre critics Many of the publication s reviewers identified their work with four letter pen names sigs rather than with their full names The practice stopped in August 1991 76 Those abbreviated names include the following 7 Abel Abel Green editor 1931 1973 77 Anby Vincent Canby 1951 1957 later chief film critic for The New York Times Army Army Archerd Bell Harry Ennis 78 Besa Peter Besas Bige Joe Bigelow Bing Claude Binyon Cart Todd McCarthy 1979 1989 film review editor 1991 2010 79 80 Chic Epes W Sargeant Con John White Conway 1888 1928 81 Drek Derek Elley 76 Edba Ed Barry 78 Gene Gene Arneel Har James Harwood 82 Hawk Robert Hawkins 83 Herm Herman Schoenfeld 84 Holl and Hyho Hy Hollinger 1953 1960 1979 1992 76 Jolo Joshua Lowe Lait Jack Lait Ley Joe Leydon 76 Murf Arthur D Murphy the principal film critic from December 1964 until October 1978 85 Pry Thomas M Pryor editor of Daily Variety from 1959 until his retirement in 1988 86 Rush Alfred Greason Sid or Skig Sidne Silverman Variety publisher and Sime Silverman s son 76 Sime Sime Silverman founder of Variety and the first to write a film review for the paper 70 Sisk Robert Sisk formerly a writer of news letters for The Sun in Baltimore Maryland 87 Strat David Stratton Syd Syd Silverman Sime Silverman s grandson The Skirt Hattie Silverman Sime s wife 76 Ung Arthur Ungar first Daily Variety editor Whit Whitney Williams 88 Reprints of reviews Edit Variety is one of the three English language periodicals with 10 000 or more film reviews reprinted in book form These are contained in the 24 volume Variety Film Reviews 1907 1996 Film reviews continue to be published in Variety The other two periodicals are The New York Times as The New York Times Film Reviews 1913 2000 in 22 volumes and Harrison s Reports as Harrison s Reports and Film Reviews 1919 1962 in 15 volumes In 1992 Variety published the Variety Movie Guide containing a collection of 5 000 abridged reviews edited by Derek Elley 72 The last edition was published in 2001 with 8 500 reviews 89 Many of the abridged reviews for films prior to 1998 are published on Variety com unless they have later posted the original review 90 Obituaries Edit The complete text of approximately 100 000 entertainment related obituaries 1905 1986 was reprinted as Variety Obituaries an 11 volume set including alphabetical index Four additional bi annual reprints were published for 1987 1994 before the reprint series was discontinued The annual anniversary edition published in January would often contain a necrology of the entertainment people who had died that year 91 Charts and data Edit Variety started reporting box office grosses for films by theatre on March 3 1922 to give exhibitors around the country information on a film s performance on Broadway which was often where first run showings of a film were held In addition to New York City they also endeavored to include all of the key cities in the U S in the future and initially also reported results for ten other cities including Chicago and Los Angeles 92 They continued to report these grosses for films until 1989 when they put the data into a summarized weekly chart 93 and only published the data by theatre for New York and Los Angeles as well as other international cities such as London and Paris As media expanded over the years charts and data for other media such as TV ratings and music charts were published especially in the anniversary editions that were regularly published each January During the 1930s charts of the top performing films of the year were published and this tradition has been maintained annually since 47 In 1946 a weekly National Box Office survey was published on page 3 indicating the performance of the week s hits and flops based on the box office results of 25 key U S cities 94 95 Later that year a list of All Time Top Grossers with a list of films that had achieved or gave promise of earning 4 000 000 or more in domestic United States and Canada rentals was published 96 An updated chart was published annually for over 50 years normally in the anniversary edition each January 97 98 In the late 1960s Variety started to use an IBM 360 computer to collate the grosses from their weekly reports of 22 to 24 U S cities from January 1 1968 The data came from up to 800 theatres which represented around 5 of the U S cinema population at the time but around one third of the total U S box office grosses In 1969 they started to publish the computerized box office compilation of the top 50 grossing films of the week based on this data 99 The Love Bug was the number one in the first chart published for the week ending April 16 1969 100 The chart format was changed in 1989 to reduce the list to a top 40 and display a summary of the sample city theater grosses rather than publish the theater grosses separately 93 The sample chart was discontinued in 1990 101 Arthur D Murphy who joined Variety in 1964 and worked there until 1993 was one of the first to organize and chart domestic box office gross information that became more available during the 1980s and report it in a meaningful form setting a standard for how film box office information is reported today 85 Murphy used the weekly sample reports to estimate the total US weekly box office compared with previous annual totals which was reported in Variety s US Boxoffice Report each week The sample also allowed Murphy to estimate the Market Share percentage rankings of distributors 93 In 1976 Variety Box Office Index VBI was launched where each month s actual key city box office tally after seasonal adjustment was simultaneously expressed as an index number with 1970 as a whole being used as the base initially The current month s VBI expressed the monthly box office performance as a percentage change from the base year 102 The index was published until 1991 giving a history of comparable monthly and annual box office performance for the past 20 years During the 1980s Daily Variety started to publish a weekly chart of the domestic box office grosses of films as compared to the Top 50 chart in Variety which was based on a sample of key markets Variety started to publish this weekend box office report together with the sample Top 50 chart later top 40 until they discontinued the sample chart in February 1990 with the weekend box office report being their main source of box office reporting 101 In 2009 Variety launched a chart showcasing the top performing film trailers ahead of theatrical release in partnership with media measurement firm Visible Measures 103 Other Variety products Edit In 1937 Variety compiled and published a Radio Directory compiling a record of events in radio such as program histories ratings and popularity polls 104 It published an annual edition for the next three years 105 which are available on the Media History Digital Library In 1981 Variety International Showbusiness Reference was published which they claimed was the first book to contain a complete list of all winners and nominees for the Academy Awards Emmy Awards Tony Awards Grammy Awards and Pulitzer Prize The following year they published Variety major U S showbusiness awards containing just this award details and a revised edition called Variety presents the complete book of major U S show business awards was published in 1985 106 In 1988 R R Bowker a Reed Reference Publishing Company part of Reed Elsevier PLC a sister company to Variety published Variety s Video Directory Plus a CD ROM subscription product updated quarterly containing metadata about 90 000 home video products and full text film reviews from Variety Peter Cowie joined Variety in 1989 107 and his International Film Guide which had been published annually since 1964 became Variety International Film Guide with reports from countries on the year in cinema as well as information of film festivals It continued to bear Variety s name until 2006 108 In 1990 Variety published a 15 volume set of its television reviews including home video product from 1923 to 1988 Additional supplements were published covering 1989 1990 1991 1992 and 1993 1994 109 In 1999 Cowie published The Variety Insider with detailed information on the year in entertainment as well as historical information A second edition followed in 2000 110 Variety Studio Actors on Actors Edit Main article Variety Studio Actors on Actors In November 2014 Variety premiered Variety Studio Actors on Actors a co production with PBS SoCal that featured two actors discussing their craft and thoughts on Hollywood which subsequently went on to win three Emmy awards including a Daytime Creative Arts Award in May 2019 In January 2017 they launched the Variety Content Studio creating custom content for brands 111 112 113 114 Variety Insight EditVariety established its data and research division Variety Insight in 2011 when it acquired entertainment data company TVtracker com 115 Its film database was announced in December 2011 as FlixTracker but was later folded into Variety Insight Variety positioned the subscription service as an alternative to crowd sourced websites such as the IMDb 116 The database uses Variety s existing relationships with the studios to get information The New York Observer identified the main competitor as Baseline StudioSystems 115 In 2014 Variety Insight added Vscore a measure of actors cachet and bankability 117 In 2015 it partnered with ScriptNoted a social media website for film scripts 118 Variety Australia EditVariety Australia is a website owned by Brag Media published under license from Variety Media LLC It covers film TV and music around the world but with a special focus on the Australian and New Zealand industries The main writer is Vivienne Kelly 119 See also Edit nbsp United States portal nbsp Journalism portalThe Hollywood Reporter Deadline Hollywood related publication owned by Penske Media Corporation TVLine related publication owned by Penske Media Corporation List of film periodicalsReferences EditCitations Edit Variety First Year No 1 Variety December 16 1905 p 3 via Archive org Inside Variety published in 2000 Ars Millenii Madrid by Peter Besas How Variety Happened Variety December 30 1925 p 8 via Archive org Cieply Michael March 14 2010 Trade Papers Struggling in Hollywood The New York Times Archived from the original on January 26 2021 Retrieved January 3 2021 Mr Silverman started a paper of his own Its first issue promised notices that will not be influenced by advertising a b c d Sime Silverman founder of Variety Dies Suddenly in Hollywood at 60 Variety September 26 1933 p 1 via Archive org a b The First Issue of Variety Variety December 24 1915 p 18 a b Variety s Four Letter Signatures The Dog Tags of its Critics Variety January 9 1974 p 26 Skigie the Youngest Critic in the World Variety December 16 1905 p 5 via Archive org a b c d e Gillette Don Carle January 14 1981 The House That Sime Built Variety p 13 a b Veteran Variety Mugg Gives Some Inside Stuff on Sime s Starting V Variety September 26 1933 p 3 via Archive org Variety Charges Hollywood Daily of Stealing Its News Each Week Variety January 5 1932 Daily Variety on Coast Variety September 12 1933 p 5 a b c d Silverman Syd February 11 1976 Harold Erichs 74 Variety Treasurer Financial Officer Career Spanned 60 Years Variety p 2 Arthur Ungar Dies The Brattleboro Reformer July 25 1950 Archived from the original on July 4 2021 Retrieved February 22 2021 a b c A Boffo 29 Years With Tom Pryor Variety June 22 1988 p 3 Just for Variety column to end after 52 years August 3 2005 Archived from the original on March 12 2018 Retrieved March 12 2018 Obituary Thomas M Pryor Editor 89 The New York Times March 22 2001 Archived from the original on March 8 2018 Retrieved March 8 2018 Tom Simesite simesite net Archived from the original on March 8 2018 Retrieved April 12 2018 Freeman William M May 11 1973 Abel Green Editor of Variety And Language Stylist 72 Dies The New York Times p 42 Archived from the original on July 4 2021 Retrieved February 22 2021 a b Syd Silverman In New Variety Role Roger Watkins Is Weekly Editor Variety October 28 1987 p 2 Harris Kathryn July 15 1987 Writers at Variety Ask Will Sale End Freewheeling Era Los Angeles Times ISSN 0458 3035 Archived from the original on August 26 2014 Retrieved August 23 2014 www simesite net roger 7th paragraph Archived February 5 2015 at the Wayback Machine Byrne new Variety publisher Silverman appointed chairman Variety February 7 1990 p 3 Barnes Brooks Cieply Michael April 6 2009 Change of Guard at Variety Reflects Shifting Landscape The New York Times Archived from the original on December 26 2019 Retrieved February 25 2017 Accessed July 30 2009 registration required Editorial Staff Variety Undated Accessed August 9 2009 Archived June 19 2009 at the Wayback Machine Goldstein Patrick July 19 2012 The Big Picture Variety s future looks bleak The Los Angeles Times Archived from the original on October 15 2012 Retrieved February 18 2020 Accessed July 21 2012 Barnes Brooks Cieply Michael October 9 2012 In a Fire Sale Penske Media Buys Variety The New York Times Archived from the original on October 10 2012 Retrieved October 9 2012 Jay Penske Tells Variety Town Hall Today Pay Wall Ends Print Stays Digital Expands Deadline Hollywood October 10 2012 Archived from the original on October 11 2012 Retrieved October 11 2012 Variety Ankles Daily Pub Hubbub Daily Variety March 19 2013 p 1 Gorman Steve Lowrey Brandon March 20 2013 Showbiz magazine Daily Variety goes out of print after 80 years Reuters Archived from the original on December 28 2019 Retrieved May 5 2018 Variety s Real Estate Section Dirt Expands to Stand Alone Site Variety August 19 2019 Archived from the original on November 6 2022 Retrieved November 6 2022 Ricchiuto Madeline May 10 2019 Variety to Shut Down Their Entire Gaming Section Effective Just After E3 bleedingcool com Archived from the original on April 17 2021 Retrieved February 5 2021 Hofler Robert October 28 2008 Depression Doesn t Stop Daily Variety Variety Archived from the original on March 4 2016 Retrieved April 23 2018 Daily Variety Variety Archived from the original on April 18 2020 Retrieved August 11 2019 Paywall at 100 Daily Variety June 25 2010 p 1 Nakashima Ryan December 9 2009 Variety to begin charging for Web access Thursday Google News The Associated Press Retrieved December 11 2009 Kendrick Lamar and DJ Khaled receive honours at Variety Hitmakers event Music News com November 19 2017 Archived from the original on November 19 2017 Retrieved September 6 2021 a b Dong Sun hwa November 21 2019 BTS first K pop act to win Variety s Group of the Year award The Korea Times Archived from the original on November 21 2019 Retrieved September 6 2021 Bryant Jacob November 21 2017 Variety s 2017 Hitmakers Variety Archived from the original on November 22 2017 Retrieved September 6 2021 Hitmakers The 30 Most Consumed Songs of 2017 Variety November 21 2017 Archived from the original on November 22 2017 Retrieved September 6 2021 Kendrick Lamar Covers Variety s Hitmakers Rap Up November 21 2017 Archived from the original on November 22 2017 Retrieved September 6 2021 Baltin Steve November 22 2017 Variety Celebrates Hitmakers Kendrick Lamar DJ Khaled Forbes Archived from the original on September 6 2021 Retrieved September 6 2021 Wass Mike December 7 2019 Variety s Hitmakers Brunch Honors Billie Eilish BTS amp More Idolator Archived from the original on September 6 2021 Retrieved September 6 2021 Dua Lipa named Variety Breakthrough Artist of the Year says sophomore album will be fun nostalgic and conceptual ABC News Radio November 29 2018 Archived from the original on September 6 2021 Retrieved September 6 2021 Kaufman Gil December 2 2020 Harry Styles Responds to Vogue Cover Backlash Lines Are Becoming More and More Blurred Billboard Archived from the original on December 2 2020 Retrieved September 6 2021 Anniversary Number Variety September 15 1906 a b Top Pix and Stars of 1937 Variety January 5 1938 p 3 All Time Top Grossers Variety January 5 1949 p 47 Variety Names Century s Top Icons CBS News October 21 2005 Archived from the original on January 2 2020 Retrieved March 12 2018 Accessed March 12 2018 Cannes Festival Special Issue Variety May 1989 554 pages MIFED Film Market Review 1989 Special Issue Variety October 1989 392 pages 10th American Film Market Edition Variety February 21 1990 356 pages 43rd Anniversary Edition Daily Variety October 26 1976 Gray Tim September 13 2010 Opening the Variety vault Variety Archived from the original on July 29 2020 Retrieved March 22 2018 Accessed March 9 2018 UCLA Library Variety amp Daily Variety Magazine Archived from the original on January 2 2020 Retrieved March 9 2018 BPA Worldwide September 2011 Variety s Slanguage Dictionary February 20 2013 Archived from the original on December 18 2015 Retrieved January 28 2018 Now that Variety is available online we offer the following glossary of terms most of which you re likely to see while scanning this site Hillard Gloria June 18 2005 A Century of Variety Speak National Public Radio Archived from the original on July 29 2020 Retrieved April 2 2018 Accessed March 15 2008 Press Doctor amp Duke Time January 15 1934 Archived from the original on November 25 2010 Retrieved April 2 2018 Wren Celia February 27 2005 Do you speak showbiz Variety celebrates 100 years of slanguage The Boston Globe Archived from the original on February 5 2015 Retrieved February 5 2015 Wall St Lays an Egg Variety October 30 1929 McCall George July 17 1935 Sticks Nix Hick Pix Variety Guider Elizabeth May 8 2005 1935 exhibitor perspective Sticks in memory Variety Archived from the original on July 29 2020 Retrieved March 8 2018 Eller Claudia Wallenstein Andrew November 1 2016 Variety Endorses Hillary Clinton for President Variety Archived from the original on August 24 2019 Retrieved November 2 2016 Abel Green 72 Editor of Variety Dies 52 Years on Show Beat Variety May 16 1973 p 1 a b Bloom Ken 2004 Broadway An Encyclopedia New York Routledge pp 538 540 a b c Deadline And Variety To Live Under One Roof After Westwood Building Deal Deadline March 12 2013 Archived from the original on December 18 2018 Retrieved May 24 2019 Arnold Shayna Rose November 15 2013 A Sign of Change Variety Name Removed From 5900 Wilshire Los Angeles Magazine Lamag Culture Food Fashion News amp Los Angeles Archived from the original on November 12 2019 Retrieved May 24 2019 Kauffman Alexander December 20 2012 Is Variety Moving to Penske Media Headquarters on the 405 Eeew The Wrap Archived from the original on July 4 2021 Retrieved February 22 2021 a b An Exciting Honeymoon Variety January 19 1907 p 9 Timeline of Greatest Film Milestones and Turning Points in Film History The Year 1907 filmsite org Archived from the original on January 13 2020 Retrieved March 8 2018 a b c Elley Derek May 1 1992 Variety Movie Guide Prentice Hall General Reference ISBN 9780139283420 A Critic Confesses Variety December 24 1915 p 16 Miniature Reviews Variety January 15 1930 p 22 Film Reviews Variety June 6 1951 p 6 a b c d e f Bart Peter August 5 1991 Signing off on sigs Variety p 3 Playthings of Passion Variety May 30 1919 p 75 via Internet Archive a b American Roof Variety April 15 1925 p 11 Internet Archive San Francisco California Retrieved July 28 2019 Both of the trade publication s reviewers Harry Ennis Bell and Ed Barry Edba are identified in the cited source Ebert Roger March 9 2010 Variety This Thumb s For You Roger Ebert s Journal Archived from the original on January 29 2014 Retrieved July 5 2011 McCarthy Todd May 26 1982 Film Reviews E T The Extra Terrestrial Variety Archived from the original on January 13 2020 Retrieved March 11 2018 JACK CONWAY CON DEAD Reviewer for Variety Had Gone to Bermuda for Health The New York Times October 4 1928 Retrieved July 20 2023 Conway Jack Academic Dictionaries and Encyclopedias Retrieved July 20 2023 Jim Harwood Variety September 7 1993 Archived from the original on July 4 2021 Retrieved April 6 2021 Saperstein Pat October 22 2017 Bob Hawkins Longtime Variety Journalist Dies at 93 Variety Archived from the original on September 23 2020 Retrieved November 20 2020 Obituaries The New York Times July 20 1979 p D13 Archived from the original on November 29 2020 Retrieved November 20 2020 a b Art Murphy Exits Archived from the original on November 15 2003 Thomas M Pryor Editor 89 The New York Times March 22 2001 p A25 Archived from the original on March 8 2018 Retrieved November 20 2020 Inside Stuff On Legit Variety June 23 1926 p 36 Retrieved February 26 2020 via Internet Archive Whitney Williams Variety Archived from the original on February 28 2021 Retrieved December 2 2020 Elley Derek March 1 2001 Variety Movie Guide 2001 Penguin Group USA Incorporated ISBN 0399526579 Film reviews Maximum Overdrive January 1986 Archived from the original on March 12 2018 Retrieved March 11 2018 Necrology of 1982 Variety January 12 1983 p 239 Business on Broadway Figures For Exhibitors Information Variety March 3 1922 p 47 a b c New B O Sample Format Variety December 20 1989 p 9 Lent and Weather Easing Some B O s But Trunk Adventure Utopia Big Variety April 3 1946 p 3 How Box Office Reporting Was Built Archived from the original on August 10 2003 All Time Top Grossers Variety September 25 1946 p 5 All Time Top Film Rentals Variety 1998 Archived from the original on October 7 1999 Retrieved May 24 2019 Rental Champs Rate of Return Variety December 15 1997 Archived from the original on May 5 2020 Retrieved March 11 2018 Computerized B O Chart Due Variety April 16 1969 p 3 50 Top Grossing Films Variety April 23 1969 p 11 a b Variety s Grosses Report Variety February 14 1990 p 5 Variety Debuts New Film Index Graphs Variety February 4 1976 Top 10 Film Trailers of the Week visiblemeasures com Archived from the original on February 13 2014 Variety Radio Directory 1937 1938 Variety 1937 Variety To Publish Annual Book Of Reference on All Show Biz Variety September 21 1977 p 2 Kaplan Mike 1985 Variety presents the complete book of major U S show business awards Garland ISBN 0 8240 8919 7 via Archive org Variety s Cowie on Move Variety August 28 2000 Archived from the original on November 7 2020 Retrieved March 18 2019 Variety International Film Guide ISSN 0074 6053 Archived from the original on November 7 2020 Retrieved April 9 2018 Prouty Howard H 1994 Variety Television Reviews Series Vol 17 Taylor amp Francis ISBN 9780824037963 ISSN 1064 9557 Retrieved August 7 2019 Cowie Peter June 1 1999 The Variety Insider Berkley ISBN 0399525246 Variety Names Dea Lawrence as Chief Marketing Officer Variety October 6 2015 Archived from the original on April 2 2018 Retrieved April 2 2018 Variety Names Dea Lawrence as Chief Marketing Officer Variety October 6 2015 Indiewire Staff January 11 2017 Variety Announces the Launch of Variety Content Studios IndieWire Archived from the original on April 2 2018 Retrieved April 2 2018 Variety Launches Content Studios for Branded Production Variety January 10 2017 Archived from the original on April 3 2018 Retrieved April 2 2018 a b Stoeffel Kat December 9 2011 Hollywood Trade Variety Moves Into Data and Research Business New York Observer Archived from the original on September 23 2016 Retrieved September 21 2016 Carr Austin December 8 2011 Variety Launches Fact Checked IMDB Alternative With 1 000 Subscriptions Fast Company Archived from the original on October 1 2016 Retrieved September 21 2016 Variety Launches Vscore to Measure Actors Value Variety August 6 2014 Archived from the original on September 23 2016 Retrieved September 21 2016 Variety Insight Partners With ScriptNoted Variety October 20 2015 Archived from the original on September 23 2016 Retrieved September 21 2016 Variety Australia Variety Australia Archived from the original on October 25 2022 Retrieved October 25 2022 Bibliography Edit Peter Besas Inside Variety Madrid Ars Millenii 2000 The 563 page book gives a detailed history of the newspaper it was never called a magazine under the Silvermans from its birth in 1905 to its sale in 1987 Sime s Sitea web site run by Peter Besas Ian Watkins for ex Variety employees from the pre Cahners pre corporate Silverman era External links Edit nbsp Look up Appendix Words from Variety in Wiktionary the free dictionary Official website of Variety magazine Variety magazine 1905 1963 from Media History Digital Library at the Internet Archive Retrieved from https en wikipedia org w index php title Variety magazine amp oldid 1176447384, wikipedia, wiki, book, books, library,

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