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Wikipedia

Anime

January 09, 2023

Not to be confused with Amine.

Anime (Japanese: アニメ, IPA: [aɲime] (listen)) is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, anime refers specifically to animation produced in Japan.[1] However, in Japan and in Japanese, anime (a term derived from a shortening of the English word animation) describes all animated works, regardless of style or origin. Animation produced outside of Japan with similar style to Japanese animation is commonly referred to as anime-influenced animation.

The earliest commercial Japanese animations date to 1917. A characteristic art style emerged in the 1960s with the works of cartoonist Osamu Tezuka and spread in following decades, developing a large domestic audience. Anime is distributed theatrically, through television broadcasts, directly to home media, and over the Internet. In addition to original works, anime are often adaptations of Japanese comics (manga), light novels, or video games. It is classified into numerous genres targeting various broad and niche audiences.

Anime is a diverse medium with distinctive production methods that have adapted in response to emergent technologies. It combines graphic art, characterization, cinematography, and other forms of imaginative and individualistic techniques.[2] Compared to Western animation, anime production generally focuses less on movement, and more on the detail of settings and use of "camera effects", such as panning, zooming, and angle shots.[2] Diverse art styles are used, and character proportions and features can be quite varied, with a common characteristic feature being large and emotive eyes.[3]

The anime industry consists of over 430 production companies, including major studios such as Studio Ghibli, Kyoto Animation, Sunrise, Bones, Ufotable, MAPPA, Wit Studio, CoMix Wave Films, Production I.G and Toei Animation. Since the 1980s, the medium has also seen widespread international success with the rise of foreign dubbed, subtitled programming, and since the 2010s its increasing distribution through streaming services and a widening demographic embrace of anime culture, both within Japan and worldwide.[4] As of 2016, Japanese animation accounted for 60% of the world's animated television shows.[5]

Etymology

As a type of animation, anime is an art form that comprises many genres found in other mediums; it is sometimes mistakenly classified as a genre itself.[6] In Japanese, the term anime is used to refer to all animated works, regardless of style or origin.[7] English-language dictionaries typically define anime (/ˈænɪmeɪ/)[8] as "a style of Japanese animation"[9] or as "a style of animation originating in Japan".[10] Other definitions are based on origin, making production in Japan a requisite for a work to be considered "anime".[11]

The etymology of the term anime is disputed. The English word "animation" is written in Japanese katakana as アニメーション (animēshon) and as アニメ (anime, pronounced [a.ɲi.me] ( listen)) in its shortened form.[11] Some sources claim that the term is derived from the French term for animation dessin animé ("cartoon", literally 'animated drawing'),[12] but others believe this to be a myth derived from the popularity of anime in France in the late 1970s and 1980s.[11]

In English, anime—when used as a common noun—normally functions as a mass noun. (For example: "Do you watch anime?" or "How much anime have you collected?")[13][14] As with a few other Japanese words, such as saké and Pokémon, English texts sometimes spell anime as animé (as in French), with an acute accent over the final e, to cue the reader to pronounce the letter, not to leave it silent as English orthography may suggest. Prior to the widespread use of anime, the term Japanimation was prevalent throughout the 1970s and 1980s. In the mid-1980s, the term anime began to supplant Japanimation;[15] in general, the latter term now only appears in period works where it is used to distinguish and identify Japanese animation.[16]

History

Main article: History of anime

Precursors

Emakimono and kagee are considered precursors of Japanese animation.[17] Emakimono was common in the eleventh century. Traveling storytellers narrated legends and anecdotes while the emakimono was unrolled from the right to left with chronological order, as a moving panorama.[17] Kagee was popular during the Edo period and originated from the shadows play of China.[17] Magic lanterns from the Netherlands were also popular in the eighteenth century.[17] The paper play called Kamishibai surged in the twelfth century and remained popular in the street theater until the 1930s.[17] Puppets of the bunraku theater and ukiyo-e prints are considered ancestors of characters of most Japanese animations.[17] Finally, mangas were a heavy inspiration for anime. Cartoonists Kitzawa Rakuten and Okamoto Ippei used film elements in their strips.[17]

Pioneers

 
A frame from Namakura Gatana (1917), the oldest surviving Japanese animated short film made for cinemas

Animation in Japan began in the early 20th century, when filmmakers started to experiment with techniques pioneered in France, Germany, the United States, and Russia.[12] A claim for the earliest Japanese animation is Katsudō Shashin (c. 1907),[18] a private work by an unknown creator.[19] In 1917, the first professional and publicly displayed works began to appear; animators such as Ōten Shimokawa, Seitarō Kitayama, and Jun'ichi Kōuchi (considered the "fathers of anime") produced numerous films, the oldest surviving of which is Kōuchi's Namakura Gatana.[20] Many early works were lost with the destruction of Shimokawa's warehouse in the 1923 Great Kantō earthquake.[21]

By the mid-1930s, animation was well-established in Japan as an alternative format to the live-action industry. It suffered competition from foreign producers, such as Disney, and many animators, including Noburō Ōfuji and Yasuji Murata, continued to work with cheaper cutout animation rather than cel animation.[22] Other creators, including Kenzō Masaoka and Mitsuyo Seo, nevertheless made great strides in technique, benefiting from the patronage of the government, which employed animators to produce educational shorts and propaganda.[23] In 1940, the government dissolved several artists' organizations to form the Shin Nippon Mangaka Kyōkai.[a][24] The first talkie anime was Chikara to Onna no Yo no Naka (1933), a short film produced by Masaoka.[25][26] The first feature-length anime film was Momotaro: Sacred Sailors (1945), produced by Seo with a sponsorship from the Imperial Japanese Navy.[27] The 1950s saw a proliferation of short, animated advertisements created for television.[28]

Modern era

 
Frame from the opening sequence of Tezuka's 1963 TV series Astro Boy

In the 1960s, manga artist and animator Osamu Tezuka adapted and simplified Disney animation techniques to reduce costs and limit frame counts in his productions.[29] Originally intended as temporary measures to allow him to produce material on a tight schedule with an inexperienced staff, many of his limited animation practices came to define the medium's style.[30] Three Tales (1960) was the first anime film broadcast on television;[31] the first anime television series was Instant History (1961–64).[32] An early and influential success was Astro Boy (1963–66), a television series directed by Tezuka based on his manga of the same name. Many animators at Tezuka's Mushi Production later established major anime studios (including Madhouse, Sunrise, and Pierrot).

The 1970s saw growth in the popularity of manga, many of which were later animated. Tezuka's work—and that of other pioneers in the field—inspired characteristics and genres that remain fundamental elements of anime today. The giant robot genre (also known as "mecha"), for instance, took shape under Tezuka, developed into the super robot genre under Go Nagai and others, and was revolutionized at the end of the decade by Yoshiyuki Tomino, who developed the real robot genre.[33] Robot anime series such as Gundam and Super Dimension Fortress Macross became instant classics in the 1980s, and the genre remained one of the most popular in the following decades.[34] The bubble economy of the 1980s spurred a new era of high-budget and experimental anime films, including Nausicaä of the Valley of the Wind (1984), Royal Space Force: The Wings of Honnêamise (1987), and Akira (1988).[35]

Neon Genesis Evangelion (1995), a television series produced by Gainax and directed by Hideaki Anno, began another era of experimental anime titles, such as Ghost in the Shell (1995) and Cowboy Bebop (1998). In the 1990s, anime also began attracting greater interest in Western countries; major international successes include Sailor Moon and Dragon Ball Z, both of which were dubbed into more than a dozen languages worldwide. In 2003, Spirited Away, a Studio Ghibli feature film directed by Hayao Miyazaki, won the Academy Award for Best Animated Feature at the 75th Academy Awards. It later became the highest-grossing anime film,[b] earning more than $355 million. Since the 2000s, an increased number of anime works have been adaptations of light novels and visual novels; successful examples include The Melancholy of Haruhi Suzumiya and Fate/stay night (both 2006). Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train became the highest-grossing Japanese film and one of the world's highest-grossing films of 2020.[36] It also became the fastest grossing film in Japanese cinema, because in 10 days it made 10 billion yen ($95.3m; £72m).[36] It beat the previous record of Spirited Away which took 25 days.[36]

Attributes

 
Anime artists employ many distinct visual styles.
Clockwise from the top left: Dead Leaves, Flag, Serial Experiments Lain, Monster, Mind Game, Lucky Star, Cat Soup, and Gurren Lagann.

Anime differs from other forms of animation by its art styles, methods of animation, its production, and its process. Visually, anime works exhibit a wide variety of art styles, differing between creators, artists, and studios.[37] While no single art style predominates anime as a whole, they do share some similar attributes in terms of animation technique and character design.

Anime is fundamentally characterized by the use of limited animation, flat expression, the suspension of time, its thematic range, the presence of historical figures, its complex narrative line and, above all, a peculiar drawing style, with characters characterized by large and oval eyes, with very defined lines, bright colors and reduced movement of the lips.[38][39]

Technique

Modern anime follows a typical animation production process, involving storyboarding, voice acting, character design, and cel production. Since the 1990s, animators have increasingly used computer animation to improve the efficiency of the production process. Early anime works were experimental, and consisted of images drawn on blackboards, stop motion animation of paper cutouts, and silhouette animation.[40][41] Cel animation grew in popularity until it came to dominate the medium. In the 21st century, the use of other animation techniques is mostly limited to independent short films,[42] including the stop motion puppet animation work produced by Tadahito Mochinaga, Kihachirō Kawamoto and Tomoyasu Murata.[43][44] Computers were integrated into the animation process in the 1990s, with works such as Ghost in the Shell and Princess Mononoke mixing cel animation with computer-generated images.[45] Fuji Film, a major cel production company, announced it would stop cel production, producing an industry panic to procure cel imports and hastening the switch to digital processes.[45]

Prior to the digital era, anime was produced with traditional animation methods using a pose to pose approach.[40] The majority of mainstream anime uses fewer expressive key frames and more in-between animation.[46]

Japanese animation studios were pioneers of many limited animation techniques, and have given anime a distinct set of conventions. Unlike Disney animation, where the emphasis is on the movement, anime emphasizes the art quality and let limited animation techniques make up for the lack of time spent on movement. Such techniques are often used not only to meet deadlines but also as artistic devices.[47] Anime scenes place emphasis on achieving three-dimensional views, and backgrounds are instrumental in creating the atmosphere of the work.[12] The backgrounds are not always invented and are occasionally based on real locations, as exemplified in Howl's Moving Castle and The Melancholy of Haruhi Suzumiya.[48][49] Oppliger stated that anime is one of the rare mediums where putting together an all-star cast usually comes out looking "tremendously impressive".[50]

The cinematic effects of anime differentiates itself from the stage plays found in American animation. Anime is cinematically shot as if by camera, including panning, zooming, distance and angle shots to more complex dynamic shots that would be difficult to produce in reality.[51][52][53] In anime, the animation is produced before the voice acting, contrary to American animation which does the voice acting first.[54]

Characters

 
Anime character design is diverse, but often incorporates common elements depending on the target demographic and era. These are representative samples.
Clockwise from the top left: Ashita no Joe (1970), Macross: Do You Remember Love? (1984), Ghost in the Shell (1995), K-On! (2009), Your Name (2016), The Hidden Dungeon Only I Can Enter (2021), Fruits Basket (2001), and Rurouni Kenshin (1996).

The body proportions of human anime characters tend to accurately reflect the proportions of the human body in reality. The height of the head is considered by the artist as the base unit of proportion. Head heights can vary, but most anime characters are about seven to eight heads tall.[55] Anime artists occasionally make deliberate modifications to body proportions to produce super deformed characters that feature a disproportionately small body compared to the head; many super deformed characters are two to four heads tall. Some anime works like Crayon Shin-chan completely disregard these proportions, in such a way that they resemble caricatured Western cartoons.

 
Wikipe-tan portrayed in various anime art styles.
Counting from No. 1 to 9, each art style base: original work, Kyoto Animation, Naruto, Type-Moon, Case Closed, Sailor Moon, Fujiko Fujio, Studio Ghibli, and Makoto Shinkai.

A common anime character design convention is exaggerated eye size. The animation of characters with large eyes in anime can be traced back to Osamu Tezuka, who was deeply influenced by such early animation characters as Betty Boop, who was drawn with disproportionately large eyes.[56] Tezuka is a central figure in anime and manga history, whose iconic art style and character designs allowed for the entire range of human emotions to be depicted solely through the eyes.[57] The artist adds variable color shading to the eyes and particularly to the cornea to give them greater depth. Generally, a mixture of a light shade, the tone color, and a dark shade is used.[58][59] Cultural anthropologist Matt Thorn argues that Japanese animators and audiences do not perceive such stylized eyes as inherently more or less foreign.[60] However, not all anime characters have large eyes. For example, the works of Hayao Miyazaki are known for having realistically proportioned eyes, as well as realistic hair colors on their characters.[61]

Hair in anime is often unnaturally lively and colorful or uniquely styled. The movement of hair in anime is exaggerated and "hair action" is used to emphasize the action and emotions of characters for added visual effect.[62] Poitras traces hairstyle color to cover illustrations on manga, where eye-catching artwork and colorful tones are attractive for children's manga.[62] Despite being produced for a domestic market, anime features characters whose race or nationality is not always defined, and this is often a deliberate decision, such as in the Pokémon animated series.[63]

 
 
Anime and manga artists often draw from a shared iconography to represent particular emotions.

Anime and manga artists often draw from a common canon of iconic facial expression illustrations to denote particular moods and thoughts.[64] These techniques are often different in form than their counterparts in Western animation, and they include a fixed iconography that is used as shorthand for certain emotions and moods.[65] For example, a male character may develop a nosebleed when aroused.[65] A variety of visual symbols are employed, including sweat drops to depict nervousness, visible blushing for embarrassment, or glowing eyes for an intense glare.[66] Another recurring sight gag is the use of chibi (deformed, simplified character designs) figures to comedically punctuate emotions like confusion or embarrassment.[65]

Music

The opening and credits sequences of most anime television series are accompanied by J-pop or J-rock songs, often by reputed bands—as written with the series in mind—but are also aimed at the general music market, therefore they often allude only vaguely or not at all, to the thematic settings or plot of the series. Also, they are often used as incidental music ("insert songs") in an episode, in order to highlight particularly important scenes.[67][better source needed]

Genres

Anime are often classified by target demographic, including children's (子供, kodomo), girls' (少女, shōjo), boys' (少年, shōnen) and a diverse range of genres targeting an adult audience. Shoujo and shounen anime sometimes contain elements popular with children of both sexes in an attempt to gain crossover appeal. Adult anime may feature a slower pace or greater plot complexity that younger audiences may typically find unappealing, as well as adult themes and situations.[68] A subset of adult anime works featuring pornographic elements are labeled "R18" in Japan, and are internationally known as hentai (originating from pervert (変態, hentai)). By contrast, some anime subgenres incorporate ecchi, sexual themes or undertones without depictions of sexual intercourse, as typified in the comedic or harem genres; due to its popularity among adolescent and adult anime enthusiasts, the inclusion of such elements is considered a form of fan service.[69][70] Some genres explore homosexual romances, such as yaoi (male homosexuality) and yuri (female homosexuality). While often used in a pornographic context, the terms yaoi and yuri can also be used broadly in a wider context to describe or focus on the themes or the development of the relationships themselves.[71]

Anime's genre classification differs from other types of animation and does not lend itself to simple classification.[72] Gilles Poitras compared the labeling Gundam 0080 and its complex depiction of war as a "giant robot" anime akin to simply labeling War and Peace a "war novel".[72] Science fiction is a major anime genre and includes important historical works like Tezuka's Astro Boy and Yokoyama's Tetsujin 28-go. A major subgenre of science fiction is mecha, with the Gundam metaseries being iconic.[73] The diverse fantasy genre includes works based on Asian and Western traditions and folklore; examples include the Japanese feudal fairytale InuYasha, and the depiction of Scandinavian goddesses who move to Japan to maintain a computer called Yggdrasil in Ah! My Goddess.[74] Genre crossing in anime is also prevalent, such as the blend of fantasy and comedy in Dragon Half, and the incorporation of slapstick humor in the crime anime film Castle of Cagliostro.[75] Other subgenres found in anime include magical girl, harem, sports, martial arts, literary adaptations, medievalism,[76] and war.[77]

Formats

Early anime works were made for theatrical viewing, and required played musical components before sound and vocal components were added to the production. In 1958, Nippon Television aired Mogura no Abanchūru ("Mole's Adventure"), both the first televised and first color anime to debut.[78] It was not until the 1960s when the first televised series were broadcast and it has remained a popular medium since.[79] Works released in a direct-to-video format are called "original video animation" (OVA) or "original animation video" (OAV); and are typically not released theatrically or televised prior to home media release.[80][81][better source needed] The emergence of the Internet has led some animators to distribute works online in a format called "original net animation" (ONA).[82][better source needed]

The home distribution of anime releases were popularized in the 1980s with the VHS and LaserDisc formats.[80] The VHS NTSC video format used in both Japan and the United States is credited as aiding the rising popularity of anime in the 1990s.[80] The LaserDisc and VHS formats were transcended by the DVD format which offered the unique advantages; including multiple subtitling and dubbing tracks on the same disc.[83] The DVD format also has its drawbacks in its usage of region coding; adopted by the industry to solve licensing, piracy and export problems and restricted region indicated on the DVD player.[83] The Video CD (VCD) format was popular in Hong Kong and Taiwan, but became only a minor format in the United States that was closely associated with bootleg copies.[83]

A key characteristic of many anime television shows is serialization, where a continuous story arc stretches over multiple episodes or seasons. Traditional American television had an episodic format, with each episode typically consisting of a self-contained story. In contrast, anime shows such as Dragon Ball Z had a serialization format, where continuous story arcs stretch over multiple episodes or seasons, which distinguished them from traditional American television shows; serialization has since also become a common characteristic of American streaming television shows during the "Peak TV" era.[84]

Industry

See also: List of anime companies and List of Japanese animation studios
 
Akihabara district of Tokyo is popular with anime and manga fans as well as otaku subculture in Japan.

The animation industry consists of more than 430 production companies with some of the major studios including Toei Animation, Gainax, Madhouse, Gonzo, Sunrise, Bones, TMS Entertainment, Nippon Animation, P.A.Works, Studio Pierrot, Production I.G, Ufotable and Studio Ghibli.[85] Many of the studios are organized into a trade association, The Association of Japanese Animations. There is also a labor union for workers in the industry, the Japanese Animation Creators Association. Studios will often work together to produce more complex and costly projects, as done with Studio Ghibli's Spirited Away.[85] An anime episode can cost between US$100,000 and US$300,000 to produce.[86] In 2001, animation accounted for 7% of the Japanese film market, above the 4.6% market share for live-action works.[85] The popularity and success of anime is seen through the profitability of the DVD market, contributing nearly 70% of total sales.[85] According to a 2016 article on Nikkei Asian Review, Japanese television stations have bought over ¥60 billion worth of anime from production companies "over the past few years", compared with under ¥20 billion from overseas.[87] There has been a rise in sales of shows to television stations in Japan, caused by late night anime with adults as the target demographic.[87] This type of anime is less popular outside Japan, being considered "more of a niche product".[87] Spirited Away (2001) is the all-time highest-grossing film in Japan.[88][89] It was also the highest-grossing anime film worldwide until it was overtaken by Makoto Shinkai's 2016 film Your Name.[90] Anime films represent a large part of the highest-grossing Japanese films yearly in Japan, with 6 out of the top 10 in 2014, in 2015 and also in 2016.

Anime has to be licensed by companies in other countries in order to be legally released. While anime has been licensed by its Japanese owners for use outside Japan since at least the 1960s, the practice became well-established in the United States in the late 1970s to early 1980s, when such TV series as Gatchaman and Captain Harlock were licensed from their Japanese parent companies for distribution in the US market. The trend towards American distribution of anime continued into the 1980s with the licensing of titles such as Voltron and the 'creation' of new series such as Robotech through use of source material from several original series.[91]

In the early 1990s, several companies began to experiment with the licensing of less children-oriented material. Some, such as A.D. Vision, and Central Park Media and its imprints, achieved fairly substantial commercial success and went on to become major players in the now very lucrative American anime market. Others, such as AnimEigo, achieved limited success. Many companies created directly by Japanese parent companies did not do as well, most releasing only one or two titles before completing their American operations.

Licenses are expensive, often hundreds of thousands of dollars for one series and tens of thousands for one movie.[92] The prices vary widely; for example, Jinki: Extend cost only $91,000 to license while Kurau Phantom Memory cost $960,000.[92] Simulcast Internet streaming rights can be cheaper, with prices around $1,000-$2,000 an episode,[93] but can also be more expensive, with some series costing more than US$200,000 per episode.[94]

The anime market for the United States was worth approximately $2.74 billion in 2009, today in 2022 the anime market for the United States is worth approximately $25 billion.[95] Dubbed animation began airing in the United States in 2000 on networks like The WB and Cartoon Network's Adult Swim.[96] In 2005, this resulted in five of the top ten anime titles having previously aired on Cartoon Network.[96] As a part of localization, some editing of cultural references may occur to better follow the references of the non-Japanese culture.[97] The cost of English localization averages US$10,000 per episode.[98]

The industry has been subject to both praise and condemnation for fansubs, the addition of unlicensed and unauthorized subtitled translations of anime series or films.[99] Fansubs, which were originally distributed on VHS bootlegged cassettes in the 1980s, have been freely available and disseminated online since the 1990s.[99] Since this practice raises concerns for copyright and piracy issues, fansubbers tend to adhere to an unwritten moral code to destroy or no longer distribute an anime once an official translated or subtitled version becomes licensed. They also try to encourage viewers to buy an official copy of the release once it comes out in English, although fansubs typically continue to circulate through file-sharing networks.[100] Even so, the laid back regulations of the Japanese animation industry tend to overlook these issues, allowing it to grow underground and thus increasing the popularity until there is a demand for official high-quality releases for animation companies. This has led to an increase in global popularity with Japanese animations, reaching $40 million in sales in 2004.[101]

Since the 2010s anime has become a global multibillion industry setting a sales record in 2017 of ¥2.15 trillion ($19.8 billion), driven largely by demand from overseas audiences.[102] In 2019, Japan's anime industry was valued at $24 billion a year with 48% of that revenue coming from overseas (which is now its largest industry sector).[103] By 2025 the anime industry is expected to reach a value of $30 billion with over 60% of that revenue to come from overseas.[104]

Markets

Japan External Trade Organization (JETRO) valued the domestic anime market in Japan at ¥2.4 trillion ($24 billion), including ¥2 trillion from licensed products, in 2005.[105] JETRO reported sales of overseas anime exports in 2004 to be ¥2 trillion ($18 billion).[106] JETRO valued the anime market in the United States at ¥520 billion ($5.2 billion),[105] including $500 million in home video sales and over $4 billion from licensed products, in 2005.[107] JETRO projected in 2005 that the worldwide anime market, including sales of licensed products, would grow to ¥10 trillion ($100 billion).[105][107] The anime market in China was valued at $21 billion in 2017,[108] and is projected to reach $31 billion by 2020.[109] By 2030 the global anime market is expected to reach a value of $48.3 Billion with the largest contributors to this growth being North America, Europe, China and The Middle East.[110] In 2019, the annual overseas exports of Japanese animation exceeded $10 billion for the first time in history.[111]

Awards

The anime industry has several annual awards that honor the year's best works. Major annual awards in Japan include the Ōfuji Noburō Award, the Mainichi Film Award for Best Animation Film, the Animation Kobe Awards, the Japan Media Arts Festival animation awards, the Tokyo Anime Award and the Japan Academy Prize for Animation of the Year. In the United States, anime films compete in the Crunchyroll Anime Awards. There were also the American Anime Awards, which were designed to recognize excellence in anime titles nominated by the industry, and were held only once in 2006.[112] Anime productions have also been nominated and won awards not exclusively for anime, like the Academy Award for Best Animated Feature or the Golden Bear.

Working conditions

In recent years, the anime industry has been accused by both Japanese and foreign media for underpaying and overworking its animators.[113][114][115] In response the Japanese Prime Minister Fumio Kishida promised to improve the working conditions and salary of all animators and creators working in the industry.[116] A few anime studios such as MAPPA have taken actions to improve the working conditions of their employees.[117] There has also been a slight increase in production costs and animator pays during the COVID-19 pandemic.[118]

Globalization and cultural impact

See also: Japanese pop culture in the United States, List of anime distributed in the United States, List of anime distributed in India, Anime in hip hop, and List of highest-grossing anime films
 
Anime Expo – one of the largest fan conventions in the Western world[119]

Anime has become commercially profitable in Western countries, as demonstrated by early commercially successful Western adaptations of anime, such as Astro Boy and Speed Racer. Early American adaptions in the 1960s made Japan expand into the continental European market, first with productions aimed at European and Japanese children, such as Heidi, Vicky the Viking and Barbapapa, which aired in various countries. Italy, Spain, and France grew a particular interest into Japan's output, due to its cheap selling price and productive output. In fact, Italy imported the most anime outside of Japan.[120] These mass imports influenced anime popularity in South American, Arabic and German markets.[121]

The beginning of 1980 saw the introduction of Japanese anime series into the American culture. In the 1990s, Japanese animation slowly gained popularity in America. Media companies such as Viz and Mixx began publishing and releasing animation into the American market.[122] The 1988 film Akira is largely credited with popularizing anime in the Western world during the early 1990s, before anime was further popularized by television shows such as Pokémon and Dragon Ball Z in the late 1990s.[123][124] By 1997, Japanese anime was the fastest-growing genre in the American video industry.[125] The growth of the Internet later provided international audiences an easy way to access Japanese content.[101] Early on, online piracy played a major role in this, through over time many legal alternatives appeared. Since the 2010s various streaming services have become increasingly involved in the production and licensing of anime for the international markets.[126][127] This is especially the case with net services such as Netflix and Crunchyroll which have large catalogs in Western countries, although as of 2020 anime fans in many developing non-Western countries, such as India and Philippines, have fewer options of obtaining access to legal content, and therefore still turn to online piracy.[128][129] However beginning with the early 2020s anime has been experiencing yet another boom in global popularity and demand due to the COVID-19 pandemic and streaming services like Netflix, Amazon Prime Video, HBO Max, Hulu and anime-only services like Crunchyroll, increasing the international availability of the amount of new licensed anime shows as well as the size of their catalogs.[130][131][132][133][134] Netflix reported that, between October 2019 and September 2020, more than 100 million member households worldwide had watched at least one anime title on the platform. Anime titles appeared on the streaming platforms top 10 lists in almost 100 countries within the 1-year period.[135] As of 2021, Japanese anime are the most demanded foreign language shows in the United States accounting for 30.5% of the market share(In comparison, Spanish and Korean shows account for 21% and 11% of the market share).[136] In 2021 more than half of Netflix's global members watched anime.[137][138] In 2022, the anime series Attack on Titan won the award of "Most In-Demand TV Series in the World 2021" in the Global TV Demand Awards. Attack on Titan became the first ever non-English language series to earn the title of "World's Most In-Demand TV Show", previously held by only The Walking Dead and Game of Thrones.[139][140]

Rising interest in anime as well as Japanese video games has led to an increase of university students in the United Kingdom wanting to get a degree in the Japanese language.[141]

Various anime and manga series have influenced Hollywood in the making of numerous famous movies and characters.[142] Hollywood itself has produced live-action adaptations of various anime series such as Ghost in the Shell, Death Note, Dragon Ball Evolution and Cowboy Bebop. However most of these adaptations have been reviewed negatively by both the critics and the audience and have become box-office flops. The main reasons for the unsuccessfulness of Hollywood's adaptions of anime being the often change of plot and characters from the original source material and the limited capabilities a live-action movie or series can do in comparison to an animated counterpart.[143][144] One particular exception however is Alita: Battle Angel, which has become a moderate commercial success, receiving generally positive reviews from both the critics and the audience for its visual effects and following the source material. The movie grossed $404 million worldwide, making it directors Robert Rodriguez's highest-grossing film.[145][146]

Anime alongside many other parts of Japanese pop culture has helped Japan to gain a positive worldwide image and improve its relations with other countries.[147] In 2015, during remarks welcoming Japanese Prime Minister Shinzo Abe to the White House, President Barack Obama thanked Japan for its cultural contributions to the United States by saying:

This visit is a celebration of the ties of friendship and family that bind our peoples. I first felt it when I was 6 years old when my mother took me to Japan. I felt it growing up in Hawaii, like communities across our country, home to so many proud Japanese Americans... Today is also a chance for Americans, especially our young people, to say thank you for all the things we love from Japan. Like karate and karaoke. Manga and anime. And, of course, emojis.[148]

In July 2020, after the approval of a Chilean government project in which citizens of Chile would be allowed to withdraw up to 10% of their privately held retirement savings, journalist Pamela Jiles celebrated by running through Congress with her arms spread out behind her, imitating the move of many characters of the anime and manga series Naruto.[149][150] In April 2021, Peruvian politicians Jorge Hugo Romero of the PPC and Milagros Juárez of the UPP cosplayed as anime characters to get the otaku vote.[151]

A 2018 survey conducted in 20 countries and territories using a sample consisting of 6,600 respondents held by Dentsu revealed that 34% of all surveyed people found excellency in anime and manga more than other Japanese cultural or technological aspects which makes this mass Japanese media the 3rd most liked "Japanese thing", below Japanese cuisine (34.6%) and Japanese robotics (35.1%). The advertisement company views anime as a profitable tool for marketing campaigns in foreign countries due its popularity and high reception.[152] Anime plays a role in driving tourism to Japan. In surveys held by Statista between 2019 and 2020, 24.2% of tourists from the United States, 7.7% of tourists from China and 6.1% of tourists from South Korea said they were motivated to visit Japan because of Japanese popular culture.[153] In a 2021 survey held by Crunchyroll market research, 94% of Gen-Z's and 73% of the general population said that they are familiar with anime.[154][155]

Fan response

See also: Anime and manga fandom, ACG (subculture), and List of anime conventions
 
Cosplay of Madoka Kaname and Kyubey from Puella Magi Madoka Magica during Tracon 2013 event at the Tampere Hall in Tampere, Finland

Anime clubs gave rise to anime conventions in the 1990s with the "anime boom", a period marked by anime's increased global popularity.[156] These conventions are dedicated to anime and manga and include elements like cosplay contests and industry talk panels.[157] Cosplay, a portmanteau of "costume play", is not unique to anime and has become popular in contests and masquerades at anime conventions.[158] Japanese culture and words have entered English usage through the popularity of the medium, including otaku, an unflattering Japanese term commonly used in English to denote an obsessive fan of anime and/or manga.[159] Another word that has arisen describing obsessive fans in the United States is wapanese meaning 'white individuals who want to be Japanese', or later known as weeaboo or weeb, individuals who demonstrate an obsession in Japanese anime subculture, a term that originated from abusive content posted on the website 4chan.org.[160] While originally derogatory, the terms "Otaku" and "Weeb" have been reappropriated by some in the anime fandom overtime and today are used by some fans to refer to themselves in a comedic and more positive way.[161] Anime enthusiasts have produced fan fiction and fan art, including computer wallpapers and anime music videos (AMVs).[162]

Many fans will visit sites depicted in anime, games, manga and other forms of otaku culture, this behavior is known as Anime pilgrimage[163]

As of the 2020s, many anime fans use social media platforms like YouTube, Facebook, Reddit[164] and Twitter (which has added an entire "anime and manga" category of topics)[165][166] with online communities and databases such as MyAnimeList to discuss anime, manga and track their progress watching respective series as well as using news outlets such as Anime News Network.[167][168]

Due to anime's increased popularity in recent years, a large number of celebrities such as Elon Musk, BTS and Ariana Grande have come out as anime fans.[169]

Anime style

Main article: Anime-influenced animation

One of the key points that made anime different from a handful of Western cartoons is the potential for visceral content. Once the expectation that the aspects of visual intrigue or animation being just for children is put aside, the audience can realize that themes involving violence, suffering, sexuality, pain, and death can all be storytelling elements utilized in anime just as much as other media.[170] However, as anime itself became increasingly popular, its styling has been inevitably the subject of both satire and serious creative productions.[11] South Park's "Chinpokomon" and "Good Times with Weapons" episodes, Adult Swim's Perfect Hair Forever, and Nickelodeon's Kappa Mikey are examples of Western satirical depictions of Japanese culture and anime, but anime tropes have also been satirized by some anime such as KonoSuba.

Traditionally only Japanese works have been considered anime, but some works have sparked debate for blurring the lines between anime and cartoons, such as the American anime-style production Avatar: The Last Airbender.[171] These anime-styled works have become defined as anime-influenced animation, in an attempt to classify all anime styled works of non-Japanese origin.[172] Some creators of these works cite anime as a source of inspiration, for example the French production team for Ōban Star-Racers that moved to Tokyo to collaborate with a Japanese production team.[173][174][175] When anime is defined as a "style" rather than as a national product, it leaves open the possibility of anime being produced in other countries,[171] but this has been contentious amongst fans, with John Oppliger stating, "The insistence on referring to original American art as Japanese "anime" or "manga" robs the work of its cultural identity."[11][176]

A U.A.E.-Filipino produced TV series called Torkaizer is dubbed as the "Middle East's First Anime Show", and is currently in production[177] and looking for funding.[178] Netflix has produced multiple anime series in collaboration with Japanese animation studios,[179] and in doing so, has offered a more accessible channel for distribution to Western markets.[180]

The web-based series RWBY, produced by Texas-based company Rooster Teeth, is produced using an anime art style, and the series has been described as "anime" by multiple sources. For example, Adweek, in the headline to one of its articles, described the series as "American-made anime",[181] and in another headline, The Huffington Post described it as simply "anime", without referencing its country of origin.[182] In 2013, Monty Oum, the creator of RWBY, said "Some believe just like Scotch needs to be made in Scotland, an American company can't make anime. I think that's a narrow way of seeing it. Anime is an art form, and to say only one country can make this art is wrong."[183] RWBY has been released in Japan with a Japanese language dub;[184] the CEO of Rooster Teeth, Matt Hullum, commented "This is the first time any American-made anime has been marketed to Japan. It definitely usually works the other way around, and we're really pleased about that."[181]

Media franchises

Further information: Media mix and List of highest-grossing media franchises

In Japanese culture and entertainment, media mix is a strategy to disperse content across multiple representations: different broadcast media, gaming technologies, cell phones, toys, amusement parks, and other methods.[185] It is the Japanese term for a transmedia franchise.[186][187] The term gained its circulation in late 1980s, but the origins of the strategy can be traced back to the 1960s with the proliferation of anime, with its interconnection of media and commodity goods.[188]

A number of anime and manga media franchises such as Demon Slayer: Kimetsu no Yaiba, Dragon Ball and Gundam have gained considerable global popularity, and are among the world's highest-grossing media franchises. Pokémon in particular is estimated to be the highest-grossing media franchise of all time.[189]

See also

Notes

  1. ^ Japanese: 新日本漫画家協会, lit. "New Japan Manga Artist Association"
  2. ^ Spirited Away was later surpassed as the highest-grossing anime film by Your Name (2016).

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Sources

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  • Brenner, Robin (2007). Understanding Manga and Anime. Libraries Unlimited. ISBN 978-1-59158-332-5.
  • Cavallaro, Dani (2006). The Anime Art of Hayao Miyazaki. McFarland. ISBN 978-0-7864-2369-9.
  • Clements, Jonathan; McCarthy, Helen (2006). The Anime Encyclopedia: A Guide to Japanese Animation Since 1917. Berkeley, Calif: Stone Bridge Press. ISBN 978-1-933330-10-5.
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  • Le Blanc, Michelle; Odell, Colin (2017). Akira. London: Bloomsbury Publishing. ISBN 978-1844578108.
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  • Green, Ronald S.; Beregeron, Susan J. (2021). "Teaching Cultural, Historical, and Religious Landscapes with the Anime". Education About ASIA. pp. 48–53.
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External links

  • Anime at Curlie
  •   Anime and manga in Japan travel guide from Wikivoyage

January 09, 2023
anime, confused, with, amine, japanese, アニメ, aɲime, listen, hand, drawn, computer, generated, animation, originating, from, japan, outside, japan, english, anime, refers, specifically, animation, produced, japan, however, japan, japanese, anime, term, derived,. Not to be confused with Amine Anime Japanese アニメ IPA aɲime listen is hand drawn and computer generated animation originating from Japan Outside of Japan and in English anime refers specifically to animation produced in Japan 1 However in Japan and in Japanese anime a term derived from a shortening of the English word animation describes all animated works regardless of style or origin Animation produced outside of Japan with similar style to Japanese animation is commonly referred to as anime influenced animation The earliest commercial Japanese animations date to 1917 A characteristic art style emerged in the 1960s with the works of cartoonist Osamu Tezuka and spread in following decades developing a large domestic audience Anime is distributed theatrically through television broadcasts directly to home media and over the Internet In addition to original works anime are often adaptations of Japanese comics manga light novels or video games It is classified into numerous genres targeting various broad and niche audiences Anime is a diverse medium with distinctive production methods that have adapted in response to emergent technologies It combines graphic art characterization cinematography and other forms of imaginative and individualistic techniques 2 Compared to Western animation anime production generally focuses less on movement and more on the detail of settings and use of camera effects such as panning zooming and angle shots 2 Diverse art styles are used and character proportions and features can be quite varied with a common characteristic feature being large and emotive eyes 3 The anime industry consists of over 430 production companies including major studios such as Studio Ghibli Kyoto Animation Sunrise Bones Ufotable MAPPA Wit Studio CoMix Wave Films Production I G and Toei Animation Since the 1980s the medium has also seen widespread international success with the rise of foreign dubbed subtitled programming and since the 2010s its increasing distribution through streaming services and a widening demographic embrace of anime culture both within Japan and worldwide 4 As of 2016 Japanese animation accounted for 60 of the world s animated television shows 5 Contents 1 Etymology 2 History 2 1 Precursors 2 2 Pioneers 2 3 Modern era 3 Attributes 3 1 Technique 3 2 Characters 3 3 Music 3 4 Genres 3 5 Formats 4 Industry 4 1 Markets 4 2 Awards 4 3 Working conditions 5 Globalization and cultural impact 5 1 Fan response 5 2 Anime style 5 3 Media franchises 6 See also 7 Notes 8 References 8 1 Sources 9 External linksEtymologyAs a type of animation anime is an art form that comprises many genres found in other mediums it is sometimes mistakenly classified as a genre itself 6 In Japanese the term anime is used to refer to all animated works regardless of style or origin 7 English language dictionaries typically define anime ˈ ae n ɪ m eɪ 8 as a style of Japanese animation 9 or as a style of animation originating in Japan 10 Other definitions are based on origin making production in Japan a requisite for a work to be considered anime 11 The etymology of the term anime is disputed The English word animation is written in Japanese katakana as アニメーション animeshon and as アニメ anime pronounced a ɲi me listen in its shortened form 11 Some sources claim that the term is derived from the French term for animation dessin anime cartoon literally animated drawing 12 but others believe this to be a myth derived from the popularity of anime in France in the late 1970s and 1980s 11 In English anime when used as a common noun normally functions as a mass noun For example Do you watch anime or How much anime have you collected 13 14 As with a few other Japanese words such as sake and Pokemon English texts sometimes spell anime as anime as in French with an acute accent over the final e to cue the reader to pronounce the letter not to leave it silent as English orthography may suggest Prior to the widespread use of anime the term Japanimation was prevalent throughout the 1970s and 1980s In the mid 1980s the term anime began to supplant Japanimation 15 in general the latter term now only appears in period works where it is used to distinguish and identify Japanese animation 16 HistoryMain article History of anime Precursors Emakimono and kagee are considered precursors of Japanese animation 17 Emakimono was common in the eleventh century Traveling storytellers narrated legends and anecdotes while the emakimono was unrolled from the right to left with chronological order as a moving panorama 17 Kagee was popular during the Edo period and originated from the shadows play of China 17 Magic lanterns from the Netherlands were also popular in the eighteenth century 17 The paper play called Kamishibai surged in the twelfth century and remained popular in the street theater until the 1930s 17 Puppets of the bunraku theater and ukiyo e prints are considered ancestors of characters of most Japanese animations 17 Finally mangas were a heavy inspiration for anime Cartoonists Kitzawa Rakuten and Okamoto Ippei used film elements in their strips 17 Pioneers A frame from Namakura Gatana 1917 the oldest surviving Japanese animated short film made for cinemas Animation in Japan began in the early 20th century when filmmakers started to experiment with techniques pioneered in France Germany the United States and Russia 12 A claim for the earliest Japanese animation is Katsudō Shashin c 1907 18 a private work by an unknown creator 19 In 1917 the first professional and publicly displayed works began to appear animators such as Ōten Shimokawa Seitarō Kitayama and Jun ichi Kōuchi considered the fathers of anime produced numerous films the oldest surviving of which is Kōuchi s Namakura Gatana 20 Many early works were lost with the destruction of Shimokawa s warehouse in the 1923 Great Kantō earthquake 21 By the mid 1930s animation was well established in Japan as an alternative format to the live action industry It suffered competition from foreign producers such as Disney and many animators including Noburō Ōfuji and Yasuji Murata continued to work with cheaper cutout animation rather than cel animation 22 Other creators including Kenzō Masaoka and Mitsuyo Seo nevertheless made great strides in technique benefiting from the patronage of the government which employed animators to produce educational shorts and propaganda 23 In 1940 the government dissolved several artists organizations to form the Shin Nippon Mangaka Kyōkai a 24 The first talkie anime was Chikara to Onna no Yo no Naka 1933 a short film produced by Masaoka 25 26 The first feature length anime film was Momotaro Sacred Sailors 1945 produced by Seo with a sponsorship from the Imperial Japanese Navy 27 The 1950s saw a proliferation of short animated advertisements created for television 28 Modern era Frame from the opening sequence of Tezuka s 1963 TV series Astro Boy In the 1960s manga artist and animator Osamu Tezuka adapted and simplified Disney animation techniques to reduce costs and limit frame counts in his productions 29 Originally intended as temporary measures to allow him to produce material on a tight schedule with an inexperienced staff many of his limited animation practices came to define the medium s style 30 Three Tales 1960 was the first anime film broadcast on television 31 the first anime television series was Instant History 1961 64 32 An early and influential success was Astro Boy 1963 66 a television series directed by Tezuka based on his manga of the same name Many animators at Tezuka s Mushi Production later established major anime studios including Madhouse Sunrise and Pierrot The 1970s saw growth in the popularity of manga many of which were later animated Tezuka s work and that of other pioneers in the field inspired characteristics and genres that remain fundamental elements of anime today The giant robot genre also known as mecha for instance took shape under Tezuka developed into the super robot genre under Go Nagai and others and was revolutionized at the end of the decade by Yoshiyuki Tomino who developed the real robot genre 33 Robot anime series such as Gundam and Super Dimension Fortress Macross became instant classics in the 1980s and the genre remained one of the most popular in the following decades 34 The bubble economy of the 1980s spurred a new era of high budget and experimental anime films including Nausicaa of the Valley of the Wind 1984 Royal Space Force The Wings of Honneamise 1987 and Akira 1988 35 Neon Genesis Evangelion 1995 a television series produced by Gainax and directed by Hideaki Anno began another era of experimental anime titles such as Ghost in the Shell 1995 and Cowboy Bebop 1998 In the 1990s anime also began attracting greater interest in Western countries major international successes include Sailor Moon and Dragon Ball Z both of which were dubbed into more than a dozen languages worldwide In 2003 Spirited Away a Studio Ghibli feature film directed by Hayao Miyazaki won the Academy Award for Best Animated Feature at the 75th Academy Awards It later became the highest grossing anime film b earning more than 355 million Since the 2000s an increased number of anime works have been adaptations of light novels and visual novels successful examples include The Melancholy of Haruhi Suzumiya and Fate stay night both 2006 Demon Slayer Kimetsu no Yaiba the Movie Mugen Train became the highest grossing Japanese film and one of the world s highest grossing films of 2020 36 It also became the fastest grossing film in Japanese cinema because in 10 days it made 10 billion yen 95 3m 72m 36 It beat the previous record of Spirited Away which took 25 days 36 Attributes Anime artists employ many distinct visual styles Clockwise from the top left Dead Leaves Flag Serial Experiments Lain Monster Mind Game Lucky Star Cat Soup and Gurren Lagann Anime differs from other forms of animation by its art styles methods of animation its production and its process Visually anime works exhibit a wide variety of art styles differing between creators artists and studios 37 While no single art style predominates anime as a whole they do share some similar attributes in terms of animation technique and character design Anime is fundamentally characterized by the use of limited animation flat expression the suspension of time its thematic range the presence of historical figures its complex narrative line and above all a peculiar drawing style with characters characterized by large and oval eyes with very defined lines bright colors and reduced movement of the lips 38 39 Technique Modern anime follows a typical animation production process involving storyboarding voice acting character design and cel production Since the 1990s animators have increasingly used computer animation to improve the efficiency of the production process Early anime works were experimental and consisted of images drawn on blackboards stop motion animation of paper cutouts and silhouette animation 40 41 Cel animation grew in popularity until it came to dominate the medium In the 21st century the use of other animation techniques is mostly limited to independent short films 42 including the stop motion puppet animation work produced by Tadahito Mochinaga Kihachirō Kawamoto and Tomoyasu Murata 43 44 Computers were integrated into the animation process in the 1990s with works such as Ghost in the Shell and Princess Mononoke mixing cel animation with computer generated images 45 Fuji Film a major cel production company announced it would stop cel production producing an industry panic to procure cel imports and hastening the switch to digital processes 45 Prior to the digital era anime was produced with traditional animation methods using a pose to pose approach 40 The majority of mainstream anime uses fewer expressive key frames and more in between animation 46 Japanese animation studios were pioneers of many limited animation techniques and have given anime a distinct set of conventions Unlike Disney animation where the emphasis is on the movement anime emphasizes the art quality and let limited animation techniques make up for the lack of time spent on movement Such techniques are often used not only to meet deadlines but also as artistic devices 47 Anime scenes place emphasis on achieving three dimensional views and backgrounds are instrumental in creating the atmosphere of the work 12 The backgrounds are not always invented and are occasionally based on real locations as exemplified in Howl s Moving Castle and The Melancholy of Haruhi Suzumiya 48 49 Oppliger stated that anime is one of the rare mediums where putting together an all star cast usually comes out looking tremendously impressive 50 The cinematic effects of anime differentiates itself from the stage plays found in American animation Anime is cinematically shot as if by camera including panning zooming distance and angle shots to more complex dynamic shots that would be difficult to produce in reality 51 52 53 In anime the animation is produced before the voice acting contrary to American animation which does the voice acting first 54 Characters Anime character design is diverse but often incorporates common elements depending on the target demographic and era These are representative samples Clockwise from the top left Ashita no Joe 1970 Macross Do You Remember Love 1984 Ghost in the Shell 1995 K On 2009 Your Name 2016 The Hidden Dungeon Only I Can Enter 2021 Fruits Basket 2001 and Rurouni Kenshin 1996 The body proportions of human anime characters tend to accurately reflect the proportions of the human body in reality The height of the head is considered by the artist as the base unit of proportion Head heights can vary but most anime characters are about seven to eight heads tall 55 Anime artists occasionally make deliberate modifications to body proportions to produce super deformed characters that feature a disproportionately small body compared to the head many super deformed characters are two to four heads tall Some anime works like Crayon Shin chan completely disregard these proportions in such a way that they resemble caricatured Western cartoons Wikipe tan portrayed in various anime art styles Counting from No 1 to 9 each art style base original work Kyoto Animation Naruto Type Moon Case Closed Sailor Moon Fujiko Fujio Studio Ghibli and Makoto Shinkai A common anime character design convention is exaggerated eye size The animation of characters with large eyes in anime can be traced back to Osamu Tezuka who was deeply influenced by such early animation characters as Betty Boop who was drawn with disproportionately large eyes 56 Tezuka is a central figure in anime and manga history whose iconic art style and character designs allowed for the entire range of human emotions to be depicted solely through the eyes 57 The artist adds variable color shading to the eyes and particularly to the cornea to give them greater depth Generally a mixture of a light shade the tone color and a dark shade is used 58 59 Cultural anthropologist Matt Thorn argues that Japanese animators and audiences do not perceive such stylized eyes as inherently more or less foreign 60 However not all anime characters have large eyes For example the works of Hayao Miyazaki are known for having realistically proportioned eyes as well as realistic hair colors on their characters 61 Hair in anime is often unnaturally lively and colorful or uniquely styled The movement of hair in anime is exaggerated and hair action is used to emphasize the action and emotions of characters for added visual effect 62 Poitras traces hairstyle color to cover illustrations on manga where eye catching artwork and colorful tones are attractive for children s manga 62 Despite being produced for a domestic market anime features characters whose race or nationality is not always defined and this is often a deliberate decision such as in the Pokemon animated series 63 Anime and manga artists often draw from a shared iconography to represent particular emotions Anime and manga artists often draw from a common canon of iconic facial expression illustrations to denote particular moods and thoughts 64 These techniques are often different in form than their counterparts in Western animation and they include a fixed iconography that is used as shorthand for certain emotions and moods 65 For example a male character may develop a nosebleed when aroused 65 A variety of visual symbols are employed including sweat drops to depict nervousness visible blushing for embarrassment or glowing eyes for an intense glare 66 Another recurring sight gag is the use of chibi deformed simplified character designs figures to comedically punctuate emotions like confusion or embarrassment 65 Music The opening and credits sequences of most anime television series are accompanied by J pop or J rock songs often by reputed bands as written with the series in mind but are also aimed at the general music market therefore they often allude only vaguely or not at all to the thematic settings or plot of the series Also they are often used as incidental music insert songs in an episode in order to highlight particularly important scenes 67 better source needed Genres Anime are often classified by target demographic including children s 子供 kodomo girls 少女 shōjo boys 少年 shōnen and a diverse range of genres targeting an adult audience Shoujo and shounen anime sometimes contain elements popular with children of both sexes in an attempt to gain crossover appeal Adult anime may feature a slower pace or greater plot complexity that younger audiences may typically find unappealing as well as adult themes and situations 68 A subset of adult anime works featuring pornographic elements are labeled R18 in Japan and are internationally known as hentai originating from pervert 変態 hentai By contrast some anime subgenres incorporate ecchi sexual themes or undertones without depictions of sexual intercourse as typified in the comedic or harem genres due to its popularity among adolescent and adult anime enthusiasts the inclusion of such elements is considered a form of fan service 69 70 Some genres explore homosexual romances such as yaoi male homosexuality and yuri female homosexuality While often used in a pornographic context the terms yaoi and yuri can also be used broadly in a wider context to describe or focus on the themes or the development of the relationships themselves 71 Anime s genre classification differs from other types of animation and does not lend itself to simple classification 72 Gilles Poitras compared the labeling Gundam 0080 and its complex depiction of war as a giant robot anime akin to simply labeling War and Peace a war novel 72 Science fiction is a major anime genre and includes important historical works like Tezuka s Astro Boy and Yokoyama s Tetsujin 28 go A major subgenre of science fiction is mecha with the Gundam metaseries being iconic 73 The diverse fantasy genre includes works based on Asian and Western traditions and folklore examples include the Japanese feudal fairytale InuYasha and the depiction of Scandinavian goddesses who move to Japan to maintain a computer called Yggdrasil in Ah My Goddess 74 Genre crossing in anime is also prevalent such as the blend of fantasy and comedy in Dragon Half and the incorporation of slapstick humor in the crime anime film Castle of Cagliostro 75 Other subgenres found in anime include magical girl harem sports martial arts literary adaptations medievalism 76 and war 77 Formats Early anime works were made for theatrical viewing and required played musical components before sound and vocal components were added to the production In 1958 Nippon Television aired Mogura no Abanchuru Mole s Adventure both the first televised and first color anime to debut 78 It was not until the 1960s when the first televised series were broadcast and it has remained a popular medium since 79 Works released in a direct to video format are called original video animation OVA or original animation video OAV and are typically not released theatrically or televised prior to home media release 80 81 better source needed The emergence of the Internet has led some animators to distribute works online in a format called original net animation ONA 82 better source needed The home distribution of anime releases were popularized in the 1980s with the VHS and LaserDisc formats 80 The VHS NTSC video format used in both Japan and the United States is credited as aiding the rising popularity of anime in the 1990s 80 The LaserDisc and VHS formats were transcended by the DVD format which offered the unique advantages including multiple subtitling and dubbing tracks on the same disc 83 The DVD format also has its drawbacks in its usage of region coding adopted by the industry to solve licensing piracy and export problems and restricted region indicated on the DVD player 83 The Video CD VCD format was popular in Hong Kong and Taiwan but became only a minor format in the United States that was closely associated with bootleg copies 83 A key characteristic of many anime television shows is serialization where a continuous story arc stretches over multiple episodes or seasons Traditional American television had an episodic format with each episode typically consisting of a self contained story In contrast anime shows such as Dragon Ball Z had a serialization format where continuous story arcs stretch over multiple episodes or seasons which distinguished them from traditional American television shows serialization has since also become a common characteristic of American streaming television shows during the Peak TV era 84 IndustrySee also List of anime companies and List of Japanese animation studios Akihabara district of Tokyo is popular with anime and manga fans as well as otaku subculture in Japan The animation industry consists of more than 430 production companies with some of the major studios including Toei Animation Gainax Madhouse Gonzo Sunrise Bones TMS Entertainment Nippon Animation P A Works Studio Pierrot Production I G Ufotable and Studio Ghibli 85 Many of the studios are organized into a trade association The Association of Japanese Animations There is also a labor union for workers in the industry the Japanese Animation Creators Association Studios will often work together to produce more complex and costly projects as done with Studio Ghibli s Spirited Away 85 An anime episode can cost between US 100 000 and US 300 000 to produce 86 In 2001 animation accounted for 7 of the Japanese film market above the 4 6 market share for live action works 85 The popularity and success of anime is seen through the profitability of the DVD market contributing nearly 70 of total sales 85 According to a 2016 article on Nikkei Asian Review Japanese television stations have bought over 60 billion worth of anime from production companies over the past few years compared with under 20 billion from overseas 87 There has been a rise in sales of shows to television stations in Japan caused by late night anime with adults as the target demographic 87 This type of anime is less popular outside Japan being considered more of a niche product 87 Spirited Away 2001 is the all time highest grossing film in Japan 88 89 It was also the highest grossing anime film worldwide until it was overtaken by Makoto Shinkai s 2016 film Your Name 90 Anime films represent a large part of the highest grossing Japanese films yearly in Japan with 6 out of the top 10 in 2014 in 2015 and also in 2016 Anime has to be licensed by companies in other countries in order to be legally released While anime has been licensed by its Japanese owners for use outside Japan since at least the 1960s the practice became well established in the United States in the late 1970s to early 1980s when such TV series as Gatchaman and Captain Harlock were licensed from their Japanese parent companies for distribution in the US market The trend towards American distribution of anime continued into the 1980s with the licensing of titles such as Voltron and the creation of new series such as Robotech through use of source material from several original series 91 In the early 1990s several companies began to experiment with the licensing of less children oriented material Some such as A D Vision and Central Park Media and its imprints achieved fairly substantial commercial success and went on to become major players in the now very lucrative American anime market Others such as AnimEigo achieved limited success Many companies created directly by Japanese parent companies did not do as well most releasing only one or two titles before completing their American operations Licenses are expensive often hundreds of thousands of dollars for one series and tens of thousands for one movie 92 The prices vary widely for example Jinki Extend cost only 91 000 to license while Kurau Phantom Memory cost 960 000 92 Simulcast Internet streaming rights can be cheaper with prices around 1 000 2 000 an episode 93 but can also be more expensive with some series costing more than US 200 000 per episode 94 The anime market for the United States was worth approximately 2 74 billion in 2009 today in 2022 the anime market for the United States is worth approximately 25 billion 95 Dubbed animation began airing in the United States in 2000 on networks like The WB and Cartoon Network s Adult Swim 96 In 2005 this resulted in five of the top ten anime titles having previously aired on Cartoon Network 96 As a part of localization some editing of cultural references may occur to better follow the references of the non Japanese culture 97 The cost of English localization averages US 10 000 per episode 98 The industry has been subject to both praise and condemnation for fansubs the addition of unlicensed and unauthorized subtitled translations of anime series or films 99 Fansubs which were originally distributed on VHS bootlegged cassettes in the 1980s have been freely available and disseminated online since the 1990s 99 Since this practice raises concerns for copyright and piracy issues fansubbers tend to adhere to an unwritten moral code to destroy or no longer distribute an anime once an official translated or subtitled version becomes licensed They also try to encourage viewers to buy an official copy of the release once it comes out in English although fansubs typically continue to circulate through file sharing networks 100 Even so the laid back regulations of the Japanese animation industry tend to overlook these issues allowing it to grow underground and thus increasing the popularity until there is a demand for official high quality releases for animation companies This has led to an increase in global popularity with Japanese animations reaching 40 million in sales in 2004 101 Since the 2010s anime has become a global multibillion industry setting a sales record in 2017 of 2 15 trillion 19 8 billion driven largely by demand from overseas audiences 102 In 2019 Japan s anime industry was valued at 24 billion a year with 48 of that revenue coming from overseas which is now its largest industry sector 103 By 2025 the anime industry is expected to reach a value of 30 billion with over 60 of that revenue to come from overseas 104 Markets Japan External Trade Organization JETRO valued the domestic anime market in Japan at 2 4 trillion 24 billion including 2 trillion from licensed products in 2005 105 JETRO reported sales of overseas anime exports in 2004 to be 2 trillion 18 billion 106 JETRO valued the anime market in the United States at 520 billion 5 2 billion 105 including 500 million in home video sales and over 4 billion from licensed products in 2005 107 JETRO projected in 2005 that the worldwide anime market including sales of licensed products would grow to 10 trillion 100 billion 105 107 The anime market in China was valued at 21 billion in 2017 108 and is projected to reach 31 billion by 2020 109 By 2030 the global anime market is expected to reach a value of 48 3 Billion with the largest contributors to this growth being North America Europe China and The Middle East 110 In 2019 the annual overseas exports of Japanese animation exceeded 10 billion for the first time in history 111 Awards The anime industry has several annual awards that honor the year s best works Major annual awards in Japan include the Ōfuji Noburō Award the Mainichi Film Award for Best Animation Film the Animation Kobe Awards the Japan Media Arts Festival animation awards the Tokyo Anime Award and the Japan Academy Prize for Animation of the Year In the United States anime films compete in the Crunchyroll Anime Awards There were also the American Anime Awards which were designed to recognize excellence in anime titles nominated by the industry and were held only once in 2006 112 Anime productions have also been nominated and won awards not exclusively for anime like the Academy Award for Best Animated Feature or the Golden Bear Working conditions In recent years the anime industry has been accused by both Japanese and foreign media for underpaying and overworking its animators 113 114 115 In response the Japanese Prime Minister Fumio Kishida promised to improve the working conditions and salary of all animators and creators working in the industry 116 A few anime studios such as MAPPA have taken actions to improve the working conditions of their employees 117 There has also been a slight increase in production costs and animator pays during the COVID 19 pandemic 118 Globalization and cultural impactSee also Japanese pop culture in the United States List of anime distributed in the United States List of anime distributed in India Anime in hip hop and List of highest grossing anime films Anime Expo one of the largest fan conventions in the Western world 119 Anime has become commercially profitable in Western countries as demonstrated by early commercially successful Western adaptations of anime such as Astro Boy and Speed Racer Early American adaptions in the 1960s made Japan expand into the continental European market first with productions aimed at European and Japanese children such as Heidi Vicky the Viking and Barbapapa which aired in various countries Italy Spain and France grew a particular interest into Japan s output due to its cheap selling price and productive output In fact Italy imported the most anime outside of Japan 120 These mass imports influenced anime popularity in South American Arabic and German markets 121 The beginning of 1980 saw the introduction of Japanese anime series into the American culture In the 1990s Japanese animation slowly gained popularity in America Media companies such as Viz and Mixx began publishing and releasing animation into the American market 122 The 1988 film Akira is largely credited with popularizing anime in the Western world during the early 1990s before anime was further popularized by television shows such as Pokemon and Dragon Ball Z in the late 1990s 123 124 By 1997 Japanese anime was the fastest growing genre in the American video industry 125 The growth of the Internet later provided international audiences an easy way to access Japanese content 101 Early on online piracy played a major role in this through over time many legal alternatives appeared Since the 2010s various streaming services have become increasingly involved in the production and licensing of anime for the international markets 126 127 This is especially the case with net services such as Netflix and Crunchyroll which have large catalogs in Western countries although as of 2020 anime fans in many developing non Western countries such as India and Philippines have fewer options of obtaining access to legal content and therefore still turn to online piracy 128 129 However beginning with the early 2020s anime has been experiencing yet another boom in global popularity and demand due to the COVID 19 pandemic and streaming services like Netflix Amazon Prime Video HBO Max Hulu and anime only services like Crunchyroll increasing the international availability of the amount of new licensed anime shows as well as the size of their catalogs 130 131 132 133 134 Netflix reported that between October 2019 and September 2020 more than 100 million member households worldwide had watched at least one anime title on the platform Anime titles appeared on the streaming platforms top 10 lists in almost 100 countries within the 1 year period 135 As of 2021 Japanese anime are the most demanded foreign language shows in the United States accounting for 30 5 of the market share In comparison Spanish and Korean shows account for 21 and 11 of the market share 136 In 2021 more than half of Netflix s global members watched anime 137 138 In 2022 the anime series Attack on Titan won the award of Most In Demand TV Series in the World 2021 in the Global TV Demand Awards Attack on Titan became the first ever non English language series to earn the title of World s Most In Demand TV Show previously held by only The Walking Dead and Game of Thrones 139 140 Rising interest in anime as well as Japanese video games has led to an increase of university students in the United Kingdom wanting to get a degree in the Japanese language 141 Various anime and manga series have influenced Hollywood in the making of numerous famous movies and characters 142 Hollywood itself has produced live action adaptations of various anime series such as Ghost in the Shell Death Note Dragon Ball Evolution and Cowboy Bebop However most of these adaptations have been reviewed negatively by both the critics and the audience and have become box office flops The main reasons for the unsuccessfulness of Hollywood s adaptions of anime being the often change of plot and characters from the original source material and the limited capabilities a live action movie or series can do in comparison to an animated counterpart 143 144 One particular exception however is Alita Battle Angel which has become a moderate commercial success receiving generally positive reviews from both the critics and the audience for its visual effects and following the source material The movie grossed 404 million worldwide making it directors Robert Rodriguez s highest grossing film 145 146 Anime alongside many other parts of Japanese pop culture has helped Japan to gain a positive worldwide image and improve its relations with other countries 147 In 2015 during remarks welcoming Japanese Prime Minister Shinzo Abe to the White House President Barack Obama thanked Japan for its cultural contributions to the United States by saying This visit is a celebration of the ties of friendship and family that bind our peoples I first felt it when I was 6 years old when my mother took me to Japan I felt it growing up in Hawaii like communities across our country home to so many proud Japanese Americans Today is also a chance for Americans especially our young people to say thank you for all the things we love from Japan Like karate and karaoke Manga and anime And of course emojis 148 In July 2020 after the approval of a Chilean government project in which citizens of Chile would be allowed to withdraw up to 10 of their privately held retirement savings journalist Pamela Jiles celebrated by running through Congress with her arms spread out behind her imitating the move of many characters of the anime and manga series Naruto 149 150 In April 2021 Peruvian politicians Jorge Hugo Romero of the PPC and Milagros Juarez of the UPP cosplayed as anime characters to get the otaku vote 151 A 2018 survey conducted in 20 countries and territories using a sample consisting of 6 600 respondents held by Dentsu revealed that 34 of all surveyed people found excellency in anime and manga more than other Japanese cultural or technological aspects which makes this mass Japanese media the 3rd most liked Japanese thing below Japanese cuisine 34 6 and Japanese robotics 35 1 The advertisement company views anime as a profitable tool for marketing campaigns in foreign countries due its popularity and high reception 152 Anime plays a role in driving tourism to Japan In surveys held by Statista between 2019 and 2020 24 2 of tourists from the United States 7 7 of tourists from China and 6 1 of tourists from South Korea said they were motivated to visit Japan because of Japanese popular culture 153 In a 2021 survey held by Crunchyroll market research 94 of Gen Z s and 73 of the general population said that they are familiar with anime 154 155 Fan response See also Anime and manga fandom ACG subculture and List of anime conventions Cosplay of Madoka Kaname and Kyubey from Puella Magi Madoka Magica during Tracon 2013 event at the Tampere Hall in Tampere Finland Anime clubs gave rise to anime conventions in the 1990s with the anime boom a period marked by anime s increased global popularity 156 These conventions are dedicated to anime and manga and include elements like cosplay contests and industry talk panels 157 Cosplay a portmanteau of costume play is not unique to anime and has become popular in contests and masquerades at anime conventions 158 Japanese culture and words have entered English usage through the popularity of the medium including otaku an unflattering Japanese term commonly used in English to denote an obsessive fan of anime and or manga 159 Another word that has arisen describing obsessive fans in the United States is wapanese meaning white individuals who want to be Japanese or later known as weeaboo or weeb individuals who demonstrate an obsession in Japanese anime subculture a term that originated from abusive content posted on the website 4chan org 160 While originally derogatory the terms Otaku and Weeb have been reappropriated by some in the anime fandom overtime and today are used by some fans to refer to themselves in a comedic and more positive way 161 Anime enthusiasts have produced fan fiction and fan art including computer wallpapers and anime music videos AMVs 162 Many fans will visit sites depicted in anime games manga and other forms of otaku culture this behavior is known as Anime pilgrimage 163 As of the 2020s many anime fans use social media platforms like YouTube Facebook Reddit 164 and Twitter which has added an entire anime and manga category of topics 165 166 with online communities and databases such as MyAnimeList to discuss anime manga and track their progress watching respective series as well as using news outlets such as Anime News Network 167 168 Due to anime s increased popularity in recent years a large number of celebrities such as Elon Musk BTS and Ariana Grande have come out as anime fans 169 Anime style Main article Anime influenced animation One of the key points that made anime different from a handful of Western cartoons is the potential for visceral content Once the expectation that the aspects of visual intrigue or animation being just for children is put aside the audience can realize that themes involving violence suffering sexuality pain and death can all be storytelling elements utilized in anime just as much as other media 170 However as anime itself became increasingly popular its styling has been inevitably the subject of both satire and serious creative productions 11 South Park s Chinpokomon and Good Times with Weapons episodes Adult Swim s Perfect Hair Forever and Nickelodeon s Kappa Mikey are examples of Western satirical depictions of Japanese culture and anime but anime tropes have also been satirized by some anime such as KonoSuba Traditionally only Japanese works have been considered anime but some works have sparked debate for blurring the lines between anime and cartoons such as the American anime style production Avatar The Last Airbender 171 These anime styled works have become defined as anime influenced animation in an attempt to classify all anime styled works of non Japanese origin 172 Some creators of these works cite anime as a source of inspiration for example the French production team for Ōban Star Racers that moved to Tokyo to collaborate with a Japanese production team 173 174 175 When anime is defined as a style rather than as a national product it leaves open the possibility of anime being produced in other countries 171 but this has been contentious amongst fans with John Oppliger stating The insistence on referring to original American art as Japanese anime or manga robs the work of its cultural identity 11 176 A U A E Filipino produced TV series called Torkaizer is dubbed as the Middle East s First Anime Show and is currently in production 177 and looking for funding 178 Netflix has produced multiple anime series in collaboration with Japanese animation studios 179 and in doing so has offered a more accessible channel for distribution to Western markets 180 The web based series RWBY produced by Texas based company Rooster Teeth is produced using an anime art style and the series has been described as anime by multiple sources For example Adweek in the headline to one of its articles described the series as American made anime 181 and in another headline The Huffington Post described it as simply anime without referencing its country of origin 182 In 2013 Monty Oum the creator of RWBY said Some believe just like Scotch needs to be made in Scotland an American company can t make anime I think that s a narrow way of seeing it Anime is an art form and to say only one country can make this art is wrong 183 RWBY has been released in Japan with a Japanese language dub 184 the CEO of Rooster Teeth Matt Hullum commented This is the first time any American made anime has been marketed to Japan It definitely usually works the other way around and we re really pleased about that 181 Media franchises Further information Media mix and List of highest grossing media franchises In Japanese culture and entertainment media mix is a strategy to disperse content across multiple representations different broadcast media gaming technologies cell phones toys amusement parks and other methods 185 It is the Japanese term for a transmedia franchise 186 187 The term gained its circulation in late 1980s but the origins of the strategy can be traced back to the 1960s with the proliferation of anime with its interconnection of media and commodity goods 188 A number of anime and manga media franchises such as Demon Slayer Kimetsu no Yaiba Dragon Ball and Gundam have gained considerable global popularity and are among the world s highest grossing media franchises Pokemon in particular is estimated to be the highest grossing media franchise of all time 189 See also Anime and manga portal Animation portal Japan portalAnimation director Chinese animation Aeni Cinema of Japan Cool Japan Culture of Japan History of anime Japanophilia 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