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Wikipedia

Starbucks

January 21, 2023

This article is about the worldwide coffee chain. For other uses, see Starbucks (disambiguation).

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.

Starbucks Corporation
Logo since 2011
Headquarters at Starbucks Center in Seattle, Washington
TypePublic
IndustryCoffee shop
FoundedMarch 30, 1971; 51 years ago (1971-03-30)
Pike Place Market, Elliott Bay, Seattle, Washington, U.S.
Founders
Headquarters
Seattle, Washington
,
U.S.
Number of locations
35,711 (2022)
Area served
84 countries
Key people
Products
  • Coffee beverages
  • smoothies
  • tea
  • baked goods
  • sandwiches
Revenue US$32.25 billion (2022)
US$4.62 billion (2022)
US$3.28 billion (2022)
Total assets US$27.98 billion (2022)
Total equity US$−8.70 billion (2022)
Number of employees
c. 402,000 (2022)
Subsidiaries
Websitewww.starbucks.com
Footnotes / references
[1][2]
Interior of the Pike Place Market location in 1977
Howard Schultz served as chief executive from 1986 to 2000, and again from 2008 to 2017.

As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed.[3]

The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi Internet access.

Company overview

Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market. During the early 1980s, they sold the company to Howard Schultz who – after a business trip to Milan, Italy – decided to convert the coffee bean store into a coffee shop serving espresso-based drinks. As chief executive officer from 1986 to 2000, Schultz's first tenure led to an aggressive expansion of the franchise, first in Seattle, then across the West Coast of the United States. Schultz was succeeded by Orin Smith who ran the company for five years and positioned Starbucks as a large player in fair trade coffee, increasing sales to US$5 billion. Jim Donald served as chief executive officer from 2005 to 2008, orchestrating a large-scale earnings expansion. Schultz returned as CEO during the financial crisis of 2007–08 and spent the succeeding decade growing the company's market share, expanding its offerings, and reorienting the brand around corporate social responsibility. Kevin Johnson, the current CEO, succeeded Schultz in 2017. In March 2022, Starbucks announced that Schultz would return as CEO in April 2022.[4]

In addition to drinks and food, many stores carry Starbucks' official merchandise, such as mugs, tumblers, scoops, and coffee presses. There are also several select "Starbucks Evenings" locations that offer beer, wine, and appetizers. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are sold at grocery stores in the United States and other countries. In 2010, the company began its Starbucks Reserve program for single-origin coffees and high-end coffee shops. It planned[needs update] to open 1,000 Reserve coffee shops by the end of 2017.[5] Starbucks operates six roasteries with tasting rooms and 43 coffee bars as part of the program. The latest roastery location opened on Chicago's Magnificent Mile in November 2019, and is the world's largest Starbucks location. The company has been subject to multiple controversies related to its business practices. Conversely, its franchise has commanded substantial brand loyalty, market share, and company value.

The company is ranked 114th on the Fortune 500[6] and 288th on the Forbes Global 2000.[7]

History

20th century

1970s

Starbucks originally opened in Seattle, Washington, on March 30, 1971.[8] It was founded by business partners Jerry Baldwin, Zev Siegl and Gordon Bowker who first met as students at the University of San Francisco:[9] The trio were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet.[10] Bowker recalls that a business partner of his, Terry Heckler, thought words beginning with the letters "st" were powerful, leading the founders to create a list of words beginning with "st", hoping to find a brand name. They chose "Starbo", a mining town in the Cascade Range and from there, the group remembered "Starbuck", the name of the chief mate in the book Moby-Dick.[11] Bowker said, "Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense."[11][12]

The first Starbucks store was located in Seattle at 2000 Western Avenue from 1971 to 1976. They later moved the café to 1912 Pike Place.[13] During this time, Starbucks stores sold just coffee beans and not drinks.[14] In its first two years of operation, Starbucks purchased green coffee beans from Peet's Coffee & Tea,.[15] In 1973, Alfred Peet stopped supplying Starbucks and helped train their new Roastmaster, Jim Reynolds.[15]

1980s

In 1984, the original owners of Starbucks, led by Jerry Baldwin, purchased Peet's Coffee.[16] By 1986, the company was operating six stores in Seattle[17] and had begun to sell espresso coffee.[18] In 1987, the original owners sold the Starbucks chain to their former director of marketing Howard Schultz, who rebranded his Il Giornale coffee outlets as Starbucks and quickly began to expand the company.[19][20] Also in 1987, Starbucks opened its first locations outside of Seattle, in Waterfront Station in Vancouver, British Columbia, and in Chicago, Illinois.[21] By 1989, there were 46 Starbucks stores located across the Pacific Northwest and Midwest, and the company was roasting more than 2,000,000 pounds (907,185 kg) of coffee annually.

1990s

In June 1992, at the time of its initial public offering, Starbucks had 140 outlets, with revenue of US$73.5 million, up from US$1.3 million in 1987. The company's market value was US$271 million by this time.[22] The 12% portion of the company that was sold raised around US$25 million for the company, which enabled it to double its number of stores over the next two years.[23] By September 1992, Starbucks' share price had risen by 70%.

In 1994, Starbucks acquired The Coffee Connection, gaining the rights to use, make, market, and sell the "Frappuccino" beverage.[24] The beverage was introduced under the Starbucks name in 1995 and by 2012, Starbucks had annual Frappuccino sales of over US$2 billion.[24]

In 1999, Starbucks experimented by opening eateries in the San Francisco Bay Area, under the Circadia restaurant brand.[25] At the same time, Starbucks converted its Seattle Circadia restaurant into a Café Starbucks.[25]

21st century

2000s

In April 2003, Starbucks acquired Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for US$72 million. The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer, the wholesale business was more significant.[26]

From 2005 to 2007, Howard Behar served as President of Starbucks North America.[27]

In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks, including most locations of Oregon-based Coffee People, escalating regional coffee wars. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks. The Coffee People locations at Portland International Airport were excluded from the sale.[28]

In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users could comment and vote on suggestions. Journalist Jack Schofield noted that "My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship."[29]

In March 2008, Starbucks acquired Coffee Equipment Company, which was the manufacturer of the Clover Brewing System. It began testing the "fresh-pressed" coffee system at several Starbucks locations in Seattle, California, New York, and Boston.[30]

In July 2008, during the Great Recession, Starbucks announced it was closing 600 underperforming company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty.[31][32] On July 29, 2008, Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit. Of the new cuts, 550 of the positions were layoffs and the rest were unfilled jobs.[33]

Additionally in July 2008, Starbucks announced that it would close 61 of its 84 stores in Australia in the following month.[34] Nick Wailes, an expert in strategic management of the University of Sydney, said that "Starbucks failed to truly understand Australia's café culture."[35]

In January 2009, Starbucks announced the closure of an additional 300 underperforming stores and the elimination of 7,000 positions. CEO Howard Schultz also announced that he had received board approval to reduce his salary.[36] Altogether, from February 2008 to January 2009, Starbucks terminated an estimated 18,400 U.S. jobs and began closing 977 stores worldwide.[37]

In August 2009, Ahold announced closures and rebranding for 43 of its licensed store Starbucks kiosks for their US-based Stop & Shop and Giant supermarkets.[38][39]

2010s

In August 2012, the largest Starbucks in the US opened at the University of Alabama's Ferguson Centre.[40]

On June 25, 2013, Starbucks began to post calorie counts on menus for drinks and pastries in all of its U.S. stores.[41]

In July 2013, more than 10% of in-store purchases were made on customers' mobile devices via the Starbucks app.[42]

The company once again utilized the mobile platform when it launched the "Tweet-a-Coffee" promotion in October 2013. On this occasion, the promotion also involved Twitter and customers were able to purchase a US$5 gift card for a friend by entering both "@tweetacoffee" and the friend's handle in a tweet. Research firm Keyhole monitored the progress of the campaign; a December 2013 media article reported that 27,000 people had participated and US$180,000 of purchases had been made to date.[43][44]

In January 2014, as part of a change in compact direction, Starbucks management transitioned from a singular brand worldwide to focusing on locally relevant design for each store.[45]

In May 2014, Starbucks announced ongoing losses in the Australian market, which resulted in all remaining stores being sold to the Withers Group.[46]

In July 2017, Starbucks acquired the remaining 50% stake in its Chinese venture from long-term joint venture partners Uni-President Enterprises Corporation (UPEC) and President Chain Store Corporation (PCSC) for US$1.3 billion.[47][48]

On March 21, 2018, Starbucks announced that it was considering the use of blockchain technology to connect coffee drinkers with coffee farmers who could eventually be able to take advantage of new financial opportunities. The pilot program was planned to start with farmers in Costa Rica, Colombia, and Rwanda in order to develop a new way to track the bean-to-cup journey.[49] In 2019, at the Microsoft Build conference, the coffee company formally announced its "bean to cup" program using the Microsoft's Azure-based blockchain service.[50]

Two men were arrested in a Philadelphia Starbucks location after a manager claimed the two were trespassing on April 12, 2018.[51] The arrests led to protests due to their apparently racially-motivated nature. CEO Kevin Johnson later apologized for the incident, and the company declined to press charges.[52] During the company's second quarter earnings call on April 26, Johnson indicated that the company had not seen a drop in sales as a result of the event and subsequent coverage.[53] The company reiterated its guidance for full year earnings,[54] and beat consensus expectations of 1.8 percent same-store sales growth, with 2 percent growth.

Johnson announced that the company would close some 8000 locations on May 29 for a seminar about racial bias in order to prevent future events similar to those that occurred in Philadelphia.[55]

On June 19, 2018, Starbucks announced the closing of 150 locations in 2019; three times the number the corporation typically closes in a single year. The closings were to happen in urban areas that already have dense clusters of stores.[56]

In July 2019, Starbucks announced that it would no longer be selling newspapers in its cafés. It was also announced that kiosks for grab-and-go snacks and bags of whole-bean coffee would be removed from stores beginning in September 2019.[57]

In November 2019, Starbucks opened its largest store ever on Michigan Avenue, Chicago, with 200 employees.[58]

2020s

On March 20, 2020, due to the COVID-19 pandemic, Starbucks closed all the café-only stores in the United States for two weeks. During that time, only drive-thru and delivery-only services were to function. According to the company representatives, all workers were to be paid for the next 30 days whether they went to work or stayed home.[59] COVID-19 lockdowns caused Starbucks to suffer a general 10% sales decrease, and a 50% decrease in China where quarantine measures were especially strict.[60]

In May 2020, the company asked for reduced rent from landlords due to the decrease in sales.[61][62][63]

In June 2020, during the COVID-19 pandemic in the United States, the company announced that it would close 400 of its locations in the US/Canada region over the subsequent 18 months as it moves from the coffee house concept to what it calls "convenience-led" formats with drive-through and curbside pickup. Starbucks announced that it planned to open 300 stores that will primarily focus on carryout and pickup orders.[64][65] The new stores will work with the Starbucks mobile app for prepayment by the customer before arrival to pick up the order. The layout of some stores will also be modified with a separate counter for picking up mobile orders.

In December 2020, Starbucks announced that it is planning to increase its store count to about 55,000 by 2030, up from roughly 33,000.[66]

Bloomberg reported in July 2022 that the company was, through investment bank Houlihan Lokey, exploring selling its stores in the United Kingdom.[67]

In August 2022, after months of suspension due to the Russian invasion of Ukraine, Starbucks sold all its stores in Russia to the Russian rapper Timati. The stores were rebranded as "Stars Coffee", and are very similar to the former stores. Starbucks said it had no comment on the new owner.[68][69]

On October 1, Howard Shultz will once again step down as CEO, with Laxman Narasimhan becoming Starbucks's next CEO.[70]

American unionization efforts
Main article: Starbucks unions
 
Starbucks workers protesting in Seattle

Three of the company's stores in Buffalo, New York, began an attempt to unionize in August 2021.[71] Using Twitter, the workers announced they had formed an organizing committee, Starbucks Workers United, to form a union affiliated with Workers United.[72] Two more stores joined the effort in September, however these petitions were later withdrawn to ensure a speedy process for the original three locations.[73][74][75] On November 9 Workers United filed three more petitions for elections to represent workers at additional Buffalo area stores.[76] On November 10 the National Labor Relations Board mailed out votes for the elections at the original three locations.[77] Votes for the original three stores were counted on December 9.[78] Days before the vote count, the NLRB rejected arguments by Starbucks to halt the election.

Inspired by their colleagues in Buffalo, workers at a Starbucks store in Mesa, Arizona petitioned the NLRB for a union election on November 18, 2021, to be represented by Workers United. The organizing at the Mesa location stemmed from, in part, a well-liked manager at the location being terminated after whistle-blowing on Starbucks' anti-union plan.[79]

Starbucks temporarily closed two of the stores participating in the union drive in October for renovations. The company claimed these closures were unrelated to the unionization efforts.[80] Starbucks began working with Littler Mendelson, a self-described "union-busting firm", in October.[81][82][83] Starbucks requested that the National Labor Relations Board include all Buffalo Starbucks locations in the union vote, however, the NLRB rejected this argument and declared store by store elections.[84][77] Finally, on December 9, 2021, the workers at the Elmwood Avenue store became the first unionized Starbucks workers at a Starbucks owned location in the United States with a 19–8 vote.The Camp Road location voted 12–8 to not be in the union.[71] Starbucks does have unionized locations in other countries.[71]

On December 13, workers at two Boston area locations petitioned the NLRB for union elections to be unionize with Workers United. The workers cited the win in Buffalo as inspiration for organizing. Workers in at least one location had a majority of cards signed within a day.[85]

In February 2022, Starbucks fired seven workers in Memphis who had been leading the unionization effort there, and temporarily closed the store.[86]

In August 2022, the National Labor Relations Board accused the company of illegally discriminating against unionized workers by refusing them wage and benefit increases and requested restitution. It also asked that the CEO at the time, Howard Schultz, or a board official read a notice about this supposedly unlawful move.[87]

As of August 2022, unions were certified at 211 locations in the US.[88]

On November 17, 2022, Starbucks’ annual Red Cup Day and one of the busiest days for employees, over 100 locations had employees go on strike. The workers were seeking higher staffing levels, better wages, and consistent schedules.[89]

Economic summary

 
Graph showing the growth in the number of Starbucks stores between 1971 and 2011[21]
Development since 2005[90]
Year Revenue
in mil. US$ 		Net income
in mil. US$ 		Total Assets
in mil. US$ 		Average
Price per Share
in US$ 		Employees
2005 6,369 494 3,514 13.40 115,000
2006 7,787 564 4,429 17.62 145,800
2007 9,412 673 5,344 14.12 172,000
2008 10,383 316 5,673 7.61 176,000
2009 9,775 391 5,577 7.87 142,000
2010 10,707 946 6,386 13.07 137,000
2011 11,700 1,246 7,360 18.92 149,000
2012 13,277 1,384 8,219 25.63 160,000
2013 14,867 8 11,517 33.71 182,000
2014 16,448 2,068 10,753 37.78 191,000
2015 19,163 2,757 12,416 53.25 238,000
2016 21,316 2,818 14,313 56.59 254,000
2017 22,387 2,885 14,366 57.27 277,000
2018 24,720 4,518 24,156 57.50 291,000
2019 26,509 3,599 19,220 81.44 346,000
2020 23,518 928 29,375 82.33 349,000
2021 29,061 4,199 31,393 112.05 383,000

Products

 
Starbucks' caffe lattes

Coffee cup sizes

Name Measurement Notes
Short 8 US fl oz (240 mL) Smaller of the two original sizes
Tall 12 US fl oz (350 mL) Larger of the two original sizes
Grande 16 US fl oz (470 mL) Italian for "large"
Venti 20 US fl oz (590 mL) - Hot
26 US fl oz (770 mL) - Iced 		Italian for "twenty"
Trenta 30 US fl oz (890 mL) Italian for "thirty"

Low calorie and sugar-free products

In January 2008, Starbucks began a "skinny" line of drinks, offering lower-calorie and sugar-free versions of the company's offered drinks that use skim milk, and can be sweetened by a choice of natural sweeteners (such as raw sugar, agave syrup, or honey), artificial sweeteners (such as Sweet'N Low, Splenda, Equal), or one of the company's sugar-free syrup flavors.[91][92]

Non-dairy milk offerings

In 1997, Starbucks first offered non-dairy milk at its U.S. stores with the introduction of soy milk.[93]

In 2007, Starbucks stopped using milk originating from rBGH-treated cows. In June 2009, the company began to sell salads and baked goods without high fructose corn syrup or artificial ingredients. This move was expected to attract health- and cost-conscious consumers and prices.[94]

In 2015, Starbucks began serving coconut milk.[95] In 2016, it began serving almond milk.[96] In January 2020, oat milk became available nationally.[97][98] The company also offers non-dairy creamers at retail in partnership with Nestle SA.[98]

CEO Kevin Johnson said in a 2020 interview that, milk substitutes will be a big part of reducing carbon emissions.[99] That effort has prompted vegans, environmentalists, people with lactose intolerance and others to urge the company to eliminate the upcharge for drinks made with dairy-free milk. PETA encouraged sit-ins at Starbucks locations and purchased Starbucks stock to draw attention to what they believe is an unfair charge.[100] A Starbucks Canada spokesperson told ET Canada that customizations such as added flavours, non-dairy beverages or an additional shot of espresso, will incur an additional charge.[101]

In December 2020, Starbucks announced it will offer Oatly oat milk in all US stores starting in Spring 2021.[102]

Ethos water

Ethos water, a brand of bottled water acquired by Starbucks in 2003, is sold at locations throughout North America. Ethos bottles feature prominent labeling stating "helping children get clean water", referring to the fact that US$0.05 from each US$1.80 bottle sold (US$0.10 per bottle in Canada) is used to fund clean water projects in underdeveloped areas. Although sales of Ethos water have raised over US$6.2 million for clean water efforts, the brand is not incorporated as a charity. Critics have argued that the claim on the label misleads consumers into thinking that Ethos is primarily a charitable organization when it is actually a for-profit brand and only 5 cents per bottle supports clean-water projects.[103][104]

The founders of Ethos have stated that the brand is intended to raise awareness of third-world clean water issues and provide socially responsible consumers with an opportunity to support the cause by choosing Ethos over other brands.[105] Starbucks has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description.[106]

Instant coffee and coffee capsules

In March 2009, Starbucks introduced a line of instant coffee packets, called VIA "Ready Brew".[107] It was first unveiled in New York City with subsequent testing of the product also in Seattle, Chicago, and London. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and freshly brewed coffee. Financial analysts speculated that by introducing instant coffee, Starbucks would devalue its own brand.[108]

Coffee makers and single-use capsules

In September 2012, Starbucks announced plans to introduce the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.[109]

In November 2012, Starbucks Verismo became publicly available, consisting of a line of coffee makers that brew espresso and regular chocolate from coffee capsules, a type of pre-apportioned single-use container of ground coffee and flavourings utilizing the K-Fee pod system.[110]

In a brief review of the 580 model, Consumer Reports described the results of a comparative test of the Verismo 580 against two competitive brands:

Because you have to conduct a rinse cycle between each cup, the Verismo wasn't among the most convenient of single-serve machines in our coffeemaker tests. Other machines we've tested have more flexibility in adjusting brew-strength—the Verismo has buttons for coffee, espresso, and latte with no strength variation for any type. And since Starbucks has limited its coffee selection to its own brand, there are only eight varieties so far plus a milk pod for the latte.[excessive quote][111]

Alcoholic drinks

In 2010, Starbucks began selling alcoholic beverages at some stores in the United States.[112] In August 2014, Starbucks opened its first store in Williamsburg, Brooklyn which by then was among 30 locations serving beer and wine.[113]

In 2016, three locations within Toronto, Ontario also announced they were going to serve alcohol, including up-scale appetizers like bacon-wrapped dates and truffle mac and cheese.[114]

Starbucks ensures that the selected locations that serve alcohol are able to accommodate the community, as well as have the space for extra seating and storage.[114]

Fruit juices, fruit beverages, and sodas

On November 10, 2011, Starbucks acquired juice company Evolution Fresh for US$30 million in cash and planned to start a chain of juice bars starting in around the middle of 2012, venturing into territory staked out by Jamba Inc. Its first store released in San Bernardino, California and plans for a store in San Francisco were to be launched in early 2013.[115]

In March 2012, Starbucks began selling a line of iced Starbucks Refresher beverages that contain a green coffee extract. The beverages are fruit flavored and contain caffeine but advertised as having no coffee flavor. Starbucks's green coffee extraction process involves soaking the beans in water.[116]

In June 2014, Starbucks began trialing its own line of carbonated sodas, dubbed "Fizzio". The drinks required a special machine to make.[117]

Energy drinks

In January 2022, Starbucks launched a line of canned energy drinks, called "Baya". The drink contains caffeine from the coffee fruit.[118][119]

Seasonal cups

Each year between November–January, Starbucks releases new holiday merchandise, including new paper cups with various festive designs.[120]

Barrel-aged coffee

In March 2017, Starbucks announced the launch of two new limited-edition specialty drinks made from beans aged in whiskey barrels at its Seattle roastery.[121] Starbucks's barrel-aged coffee will be sold with a small batch of unroasted Starbucks Reserve Sulawesi beans, which are then hand-scooped into whiskey barrels from Washington state.[122]

Starbucks card and loyalty program

In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.[123] Each time a customer purchases a drink, they will earn stars if they present their rewards card or scan their card from the mobile app.[124] Eventually, these stars accumulate to allow customers to redeem for perks such as free drinks, free add-ins, free bakery items or selected merchandise.[124]

In 2009, Starbucks began beta testing its mobile app for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks.[125] Starbucks released its complete mobile platform in January 2011.[126][127] By December 2011, the number of mobile transactions exceeded 26 million.[128]

Electricity and Wi-Fi

In August 2002, Starbucks provided free Wi-Fi in the United Kingdom, although in the past, a Starbucks rewards card was required.[129][130]

On July 1, 2010, Starbucks offered free Wi-Fi in all of its stores in the U.S. and Canada.[131][132][133] In August 2010, Starbucks began offering free Wi-Fi in Germany via BT Openzone.[134]

In October 2012, Starbucks and Duracell Powermat announced a pilot program to install Powermat charging surfaces in the tabletops in selected Starbucks stores in the Boston area.[135] Furthermore, Starbucks announced its support in the Power Matters Alliance (PMA) and its membership in the PMA board, along with Google and AT&T, in an effort to create "a real-world ecosystem of wireless power" through a universal wireless charging standard that customers could use to recharge smartphones.[136]

In 2013, it switched providers in the U.S. from AT&T to Google.[137]

In August 2016, startup company FluxPort introduced Qi inductive charging pads at select locations in Germany.[138]

Locations

 
Countries with Starbucks locations as of October 2022

The company's headquarters is in Seattle, Washington, United States, where 3,501 people worked as of January 2015.[139] The main building in the Starbucks complex was previously a Sears distribution center.

As of September 2020, Starbucks had already operating 32,660 locations spanning 79 countries and territories on six continents:[140]

Africa
Asia
Europe
  • United Kingdom: 884
  • Germany: 161
  • France: 121
  • Spain: 107
  • Poland: 72
  • Ireland: 67
  • Switzerland: 63
  • Netherlands: 59
  • Romania: 54
  • Greece: 31
  • Czech Republic: 26
  • Denmark: 21
  • Austria: 20
  • Belgium: 19
  • Italy: 17
  • Norway: 17
  • Sweden: 17
  • Hungary: 16
  • Bulgaria: 14
  • Portugal: 11
  • Finland: 9
  • Slovakia: 8
  • Serbia: 5
  • Luxembourg: 4
  • Malta: 4
  • Andorra: 1
  • Monaco: 1
North America
Oceania
  • Australia: 59
  • New Zealand: 22
South America
  • Brazil: 122
  • Argentina: 100
  • Chile: 91
  • Peru: 81
  • Colombia: 24
  • Uruguay: 9
  • Bolivia: 4

International expansion

Europe

 
Starbucks in Frankfurt, Germany, 2004

In 1998, Starbucks entered the United Kingdom market with the US$83 million acquisition of the then 56-outlet, UK-based Seattle Coffee Company, re-branding all those stores as Starbucks.[148]

In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland, to handle purchases of green coffee.[149] All other coffee-related business continued to be managed from Seattle.[149] In September 2007, the company opened its first store in Russia, ten years after first registering a trademark there.[150] After the Russian invasion of Ukraine, on May 21, 2022, Starbucks announced closure of all outlets in Russia,[151] and in July it was revealed that a local restaurant manager, Anton Pinsky, is going to acquire Starbucks' Russian operating company OOO Starbucks and all its 130 stores.[152] In 2008, Starbucks opened in Belgium, Bulgaria, the Czech Republic, and Portugal.[21]

 
Starbucks Cafe in Warsaw, Poland, 2014

In April 2009, Starbucks opened in Poland.[153] In February 2010, Starbucks opened in Arlanda Airport outside Stockholm, its first location in Sweden.[154] In June 2010, Starbucks opened its first store in Budapest, Hungary.[155] In February 2011, Starbucks started selling its coffee in Norway by supplying Norwegian food shops with their roasts. The first Starbucks-branded Norwegian shop opened in February 2012, at Oslo Airport, Gardermoen.[156]

 
Starbucks at Helsinki Airport in Vantaa, Finland, 2018

In May 2012, Starbucks opened its first coffeehouse in Finland, with the location being Helsinki-Vantaa Airport in Vantaa.[157] In August 2013, the first Starbucks inside Dansk Supermarked opened in the department stores Salling in Aalborg and Aarhus in Denmark.[158] In April 2014, Starbucks announced a store in Azerbaijan, in the Port Baku Mall.[159] In November 2014, Starbucks announced its first Channel Island store, in the primary business area of St Peter Port in Guernsey.[160]

On April 21, 2015, Kesko, the second largest retailer in Finland, announced its partnership with Starbucks, with stores opened next to K-Citymarket hypermarkets.[161] As of June 2017, three stores had been opened next to K-Citymarkets: In Sello in Espoo and in Myyrmanni and Jumbo in Vantaa.

In February 2016, Howard Schultz announced the opening of stores in Italy. The first Italian Starbucks store was inaugurated in Milan on September 6, 2018, at which point Starbucks already had locations in 78 countries.[162][163][164][165][166] In May 2016, the first Starbucks store in Slovakia opened in Aupark in Bratislava.[167][168] In June 2018, Starbucks announced the opening of stores in Serbia.[169] The first store was opened in April 2019 at Rajiceva Mall. On June 1, 2019, Starbucks opened its first coffee store in Malta at Valletta, the 80th country that will have a Starbucks outlet.[170]

In 2022, following the Russian invasion of Ukraine, Starbucks coffee withdraw all operations and sold its business to local buyers, re-branded as “Stars coffee”[171]

Asia

 
Starbucks Drive-Thru at Seremban 2, Negeri Sembilan, Malaysia, in 2021

In July 1996, the first Starbucks location opened outside of North America: a store in Tokyo, Japan.[172]

On December 4, 1997, the Philippines became the third market to open outside of North America.[173][174]

In 2000, Starbucks opened its location in the Forbidden City in Beijing, however, in July 2007, this location was closed after years of controversy since its opening in 2000 with protesters objecting that the presence of the American chain in this location "was trampling on Chinese culture".[175][176]

 
Starbucks at the Forbidden City, Beijing, China, 2005; closed in 2007

Between 2001 and 2003, Starbucks opened six (of 80 planned) locations in Israel[177] and having struggled with fierce local competition, Starbucks, along with its partner Delek,[178][179] however, in April 2003, after losing US$6 million Starbucks Israel closed all six of its locations in Israel, citing "on-going operational challenges" and a "difficult business environment".[180][181]

In January 2011, Starbucks and Tata Coffee, Asia's largest coffee plantation company, announced plans for a strategic alliance to bring Starbucks to India and also to source and roast coffee beans at Tata Coffee's Kodagu facility.[182][183] In January 2011, Starbucks introduced its largest cup size, the Trenta, which can hold 31 US fluid ounces (920 ml).[184]

In October 2011, Starbucks opened another location in Beijing, China, at the Beijing Capital International Airport's Terminal 3, international departures hall; making the company's 500th store in China. The store is the seventh location at the airport.[185]

In January 2012, despite a false start in 2007,[186][187] Starbucks created a 50:50 joint venture with Tata Global Beverages called Tata Starbucks. Tata Starbucks owned and operated Starbucks outlets in India as Starbucks Coffee "A Tata Alliance".[188] Starbucks opened its first store in India in Mumbai on October 19, 2012.[189][190][191]

On February 1, 2013, Starbucks opened its first store in Ho Chi Minh City, Vietnam,[192][193][194] and its first location in Hanoi in July 2014.[195]

 
A Starbucks in Seoul, South Korea, 2020

In May 2014, the Starbucks operations in South Korea launched a mobile ordering system named Siren Order, accessible through a local version of the Starbucks smartphone application.[196][197] In December 2014, Starbucks launched a similar system named Mobile Order & Pay, in Portland, Oregon.[198] The expanded nationwide in 2015, and in late March 2018, the company opened the system, previously available to Starbucks Rewards members only, to all customers.[199][200]

In September 2014, Starbucks announced the acquisition of the remaining 60.5% stake in Starbucks Coffee Japan that it did not already own, for US$913.5 million.[201]

In August 2015, Starbucks announced plans to open in Phnom Penh, Cambodia, its 16th market in the China/Asia Pacific region by the end of 2015.[202]

On December 18, 2015, Starbucks opened in Almaty, Kazakhstan. On the next day, one more coffee shop was opened.[203]

In December 2017, the Starbucks Reserve Roastery opened at HKRI Taikoo Hui in Shanghai, China, the only such location of its kind outside of Seattle.[204]

In November 2020, Starbucks announced that it plans to open an outlet in Laos.[205]

Americas

 
A Starbucks food truck in a rest area on the New Jersey Turnpike, 2018

In September 2002, Starbucks opened its first store in Latin America, in Mexico City.[206] By 2016, there were more than 500 locations in Mexico.[207]

In August 2003, Starbucks opened its first store in South America in Lima, Peru.[208]

In 2008, Starbucks opened in Argentina and Brazil.[21]

In November 2010, the company opened the first Central American store in El Salvador's capital, San Salvador.[155]

In June 2012, Starbucks opened a store in San Jose, Costa Rica.[209] In October 2012, Starbucks announced plans to open 1,000 stores in the United States in the next five years.[210]

In August 2013, Starbucks's CEO Howard Schultz personally announced the opening of Starbucks stores in Colombia. The first café was set to open in 2014 in Bogotá and add 50 more stores throughout Colombia's main cities in a 5-year limit. Schultz also stated that Starbucks will work with both the Colombian Government and USAID to continue "empowering local coffee growers and sharing the value, heritage and tradition of its coffee with the world." Starbucks noted that the aggressive expansion into Colombia was a joint venture with Starbucks's Latin partners, Alsea and Colombia's Grupo Nutresa that has previously worked with Starbucks by providing coffee through Colcafe. This announcement came after Starbucks's Farmer Support Center was established in Manizales, Colombia, the previous year making Colombia an already established country by the corporation.[211]

In late August 2013, Starbucks announced its first store in Colombia at a press conference in Bogota, where the company's CEO explained, "Starbucks has always admired and respected Colombia's distinguished coffee tradition."[212]

In May 2014, Starbucks announced its first café in Bolivia would open in 2014 in Santa Cruz de la Sierra and the first in Panama in 2015.[213]

In November 2017, Starbucks commenced operations in Jamaica, where the first store opened in the resort city of Montego Bay[214] on the shores of the Doctor's Cave Beach Club, offering views of the Caribbean Sea.[215] The company also reaffirmed its commitment to working with local coffee farmers to "implement systems to increase productivity and yields, while also increasing compliance to international standards."[216] Starbucks Jamaica opened its first store on November 21, 2017, with plans to open 15 locations island-wide over a 5-year period.[214] Starbucks Jamaica opened stores at the Sangster International Airport in Montego Bay and at the Falmouth Pier, in Falmouth, Jamaica. Starbucks Jamaica announced plans to open up to six stores in Kingston, Jamaica, by 2019.[217] The first of the Kingston stores opened on June 21, 2018. The second store is in Kingston's central business district, New Kingston. Starbucks opened its first in-store location in the flagship location for Jamaica's largest Pharmacy chain, Fontana Pharmacy, also located in Kingston; making it Starbucks's third location.[218]

In August 2019, a franchised location opened in the Cayman Islands.[219]

In October 2019, a franchised location opened in the Turks and Caicos Islands.[220]

Oceania

Australia

In July 2000, the first location in Australia opened in Sydney.[221] After a massive downturn in 2008, the remaining Australian Starbucks stores were sold to the Withers family in 2014, with the company planning a more restrained expansion.[222][223]

As of November 2022, there are 59 Starbucks stores in Australia; 23 in New South Wales, 19 in Queensland and 18 in Victoria. These stores are spread out across Sydney, Melbourne, Brisbane, the Gold Coast, the Sunshine Coast and Ballarat. Before the mass-closure of 61 of their 85 stores in 2008,[224][225] there were also stores in Adelaide,[226] Canberra, Hobart[227] and Wollongong.[228] However, there are plans to open a restaurant in Toowoomba.[229]

New Zealand

Starbucks operates several locations in New Zealand.[230]

Africa

In May 2010, Southern Sun Hotels South Africa signed an agreement with Starbucks to brew Starbucks coffees in select Southern Sun and Tsonga Sun hotels in South Africa. The agreement was partially reached so Starbucks coffees could be served in the country in time for the 2010 FIFA World Cup hosted by South Africa.[231][232]

 
Starbucks inside Fourways Mall, South Africa

In April 2016, after TASTE Holdings acquired outlet licensing for South African stores, Starbucks opened its first stores in South Africa in Rosebank, Gauteng, Johannesburg and the Mall of Africa.[233][234]

At sea

In December 2010, Starbucks debuted their first-ever Starbucks at sea. In partnership with Royal Caribbean International, Starbucks opened a shop aboard the Allure of the Seas, Royal Caribbean's second-largest ship and the second-largest ship in the world.[235]

Licensed and franchise operations

 
A typical retail area, this one in Bangalore, India, showing a display of food and the beverage preparation area

Stores that independently operate locations include Ahold Delhaize, Barnes & Noble, Target Corporation, Albertsons and, more recently, Publix stores. In the EMEA (Europe, Middle East, and Africa) markets, Starbucks operates a franchising program. Different from the licensing program in which existing corporations may apply to operate a Starbucks kiosk within an existing store, franchises can enable new, freestanding stores.

Automation

Starbucks has automation systems in some areas. These machines have 280 possible drink combinations to choose from. They have touchscreens, and customers can play games while they wait for their order.[236]

Vending machines are said to possibly be able to replace baristas.[237] Starbucks has said it does not want to replace baristas with robots, but use them as a complementary tool.[238]

Unbranded stores

Main article: Stealth Starbucks
 
Roy Street Coffee & Tea in Seattle, an example of a stealth Starbucks, 2016

In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks".[239][240] CEO Howard Schultz called the unbranded stores a "laboratory for Starbucks".[241] The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer and hosted live music and poetry readings.[242] It has since been remodeled and reopened as a Starbucks-branded store. Another is Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill. Although the stores have been called "stealth Starbucks"[239][243] and criticized as "local-washing",[244] Schultz says that "It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks."[241]

Teavana

Starbucks entered the tea business in 1999 when it acquired the Tazo brand for US$8,100,000.[245][246] In December 2012, Starbucks paid US$620 million to buy Teavana.[247][248][249][250] Starbucks did not market Teavana products in its stores, though the acquisition allowed the expansion of Teavana beyond shopping malls.[246] In January 2015, Starbucks began to roll out Teavana teas into Starbucks stores, both in to-go beverage and retail formats.[251] Starbucks shut down Teavana in early 2018.[252][253]

Corporate governance and identity

Kevin Johnson, who served as president and chief operating officer from 2015 to 2018, has been the chief executive of Starbucks since April 2017.[254] Myron E. Ullman became chairman of the firm in June 2018.[255] Both Johnson and Ullman succeeded Howard Schultz, who served in both capacities from 2008 to 2017.[256] Orin C. Smith was president and CEO of Starbucks from 2001 to 2005, after which Jim Donald took over as CEO until 2008.[257] Since 2018, Schultz has served as the firm's first Chairman emeritus.[258]

Analysts have long believed that the firm's corporate governance must determine how to contend with higher materials prices and enhanced competition from lower-priced fast-food chains, including McDonald's and Dunkin' Donuts. In October 2015, Starbucks hired its first chief technology officer, Gerri Martin-Flickinger, to lead its technology team.[259] Starbucks maintains control of production processes by communicating with farmers to secure beans, roasting its own beans, and managing distribution to all retail locations. Additionally, Starbucks's Coffee and Farmer Equity Practices require suppliers to inform Starbucks what portion of wholesale prices paid reaches farmers.[260][261]

Board of directors

As of May 2022:[262]

 
1971–1987
 
1987–1992
 
1992–2011
 
2011–present

In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology."[263] The logo has been significantly streamlined over the years. In the first version,[264] the Starbucks siren was topless and had a fully visible double fish tail.[265] The image also had a rough visual texture and has been likened to Melusine.[266] The image is said by Starbucks to be based on a 16th-century "Norse" woodcut, although other scholars note that it is apparently based on a 15th-century woodcut in Juan Eduardo Cirlot's Dictionary of Symbols.[267][268] In the second version, which was used from 1987 to 1992, her breasts were covered by her flowing hair, but her navel was still visible.[269] The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to the Alma Mater of the three founders, the University of San Francisco.[270][271] In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks's Headquarters in Seattle.

At the beginning of September 2006, and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts,[272] but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when it reintroduced the vintage logo in 2006.[273] The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown,[274] as reported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia.[275] In January 2011, Starbucks announced that it would make small changes to the company's logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green.[1][276]

Environmental and social policies

Environmental practices

In 1999, Starbucks started the "Grounds for your Garden" program. This gives leftover coffee grounds to anyone requesting it for composting. The goal of the program was to make the company environmentally friendlier. Although not all stores and regions participate, customers can request and lobby their local store to begin the practice. In October 2008, The Guardian newspaper reported that Starbucks was wasting 6.2 million U.S. gallons (23.4 million liters) of water a day by leaving a tap constantly running for rinsing utensils in a 'dipper well' in each of its stores, but this is often required by governmental food safety codes.[277]

In June 2009, in response to concerns over its excessive water consumption, Starbucks re-evaluated its use of the dipper well system. In September 2009, company-operated Starbucks stores in Canada and the United States successfully implemented a new water saving solution that meets government health standards. Different types of milk are given a dedicated spoon that remains in the pitcher and the dipper wells were replaced with push button metered faucets for rinsing. This will reportedly save up to 150 U.S. gallons (570 liters) of water per day in every store.[278]

Recycling

Starbucks began using 10% recycled paper in its beverage cups in 2006—the company claimed that the initiative was the first time that recycled material had been used in a product that came into direct contact with a food or beverage.[279] Allen Hershkowitz of the Natural Resources Defense Council called the 10% content "minuscule",[279] but Starbucks received the National Recycling Coalition Recycling Works Award in 2005 for the initiative.[280] In a 2008 media article, Starbucks's vice president of corporate social responsibility acknowledged that the company continued to struggle with environmental responsibility, as none of its cups were recyclable and stores did not have recycling bins. At the time that the article was published, Starbucks gave customers who brought in their own reusable cup a 10-cent discount, in addition to using corrugated cup sleeves made from 85% post-consumer recycled fiber, which is 34% less paper than the original. During the same period, Starbucks entered into a partnership with Conservation International—pledging US$7.5 million over three years—to help protect the natural environment of coffee-growing communities in Mexico and Indonesia.[281]

Plastic straw ban

On July 9, 2018, Starbucks President and CEO Kevin Johnson announced that Starbucks will ban the single-use plastic straws by January 1, 2020, on all cold drinks from all locations worldwide due to climate change concerns, pollution, and sea turtle endangerment as the single-use plastic straws failed to be designed for recycling when they were invented. Frappucinos will get straws made from a different material that is sustainable and environmentally friendly such as paper or compostable plastic, while other cold drinks will get straw-less lids. These new modified lids contain 9% less plastic than Starbucks' previous flat lid.[282] The Starbucks locations in Europe, China, Taiwan, Japan, Thailand, Vietnam, India, Canada, Hawaii, Alaska, Washington D.C., New Mexico, California, New York, Washington State, New Jersey, Oregon, Maryland, Delaware, Vermont, Massachusetts, Connecticut, and Rhode Island already eliminated single-use plastic straws by the end of 2018.[283][284] South Korea is the first country to introduce paper straws to all stores among 78 countries in the world that Starbucks has entered.[285]

Reusable cups

Starbucks has publicly committed to reducing waste by 50% by 2030.[286] After successfully completing the campaign to provide the Reusable Cup in Vietnam in 2020, it held the same event in Korea in 2021. Along with a picture of throwing away a cleanly washed recycled PET bottle on Instagram, a hashtag designated by Starbucks was written and uploaded, and a reusable cup was provided instead of a disposable cup.

In April 2013, Starbucks introduced reusable cups where customers would be able to bring their cup into any location and receive a small discount on their drink.[287] When the COVID-19 pandemic first began in 2019, the company halted the use of personal cups due to concerns with the transferring of germs.[288]

Starbucks is phasing out disposable cups in Korea entirely by 2025.[289][290]

Farmer equity practices

Starbucks began drafting plans for corporate social responsibility in 1994.[291] Since Starbucks has partnered with Conservation International (CI) to draft plans and audit its coffee and farmer equity (C.A.F.E.) program,[292] Starbucks's C.A.F.E. practices are based on a rating system of 249 indicators. Farmers who earn high overall scores receive higher prices than those who achieve lower scores. Ratings categories include economic accountability, social responsibility, environmental leadership in coffee growing and processing. Indicators for social responsibility have evolved and now include 'zero tolerance' indicators that require workers to be paid in cash, check, or direct deposit, ensure that all workers are paid the established minimum wage, that workplaces are free of harassment and abuse, that workplaces are nondiscriminatory and do not employ persons under the age of 14, and several more.[293] Starbucks has moved 90% of its coffee purchases to preferred C.A.F.E. certified providers, and the company is approaching its stated goal to purchase 100% of its coffee through C.A.F.E. or other 'ethically sourced' certification systems.[292]

Washington State University Assistant Professor Daniel Jaffee argues that Starbucks's C.A.F.E. practices merely 'green wash' "to burnish their corporate image".[294] Additionally, Professor Marie-Christine Renard of Rural Sociology of Chapingo University in Mexico wrote a case study of Starbucks's, Conservation International's, and Agro-industries United of Mexico (AMSA)'s joint conservation effort in Chiapas, Mexico in which she concluded that "[w]hile the CI-Starbucks-AMSA Alliance paid better prices, it did not allow the producers to appropriate the knowledge that was necessary for the organizations to improve the quality of their coffee."[295]

Fair trade

 
Fair trade coffee beans, pictured here being sorted in 2007, have made up the majority of Starbucks' imports from coffee-producing countries.

In 2000, the company introduced a line of fair trade products.[296][297] Of the approximately 300 million pounds (136 million kilograms) of coffee Starbucks purchased in 2006, about 18 million pounds (8.2 million kilograms) or 6% was certified as fair trade.[298] All espresso roast sold in the United Kingdom and Ireland is Fairtrade.[299] Groups such as Global Exchange called for Starbucks to further increase its sales of fair trade coffees.[300]

After a long-running dispute between Starbucks and Ethiopia, Starbucks agreed to support and promote Ethiopian coffees. An article in BBC News,[301] states that Ethiopian ownership of popular coffee designations such as Harrar and Sidamo is acknowledged, even if they are not registered. Ethiopia fought hard for this acknowledgement mainly to help give its poverty-stricken farmers a chance to make more money. In 2006, Starbucks said it paid $1.42 per pound ($3.1/kg) for its coffee, more than 33% higher than the commodity price at the time. However, the coffee Starbucks bought for $1.42 per pound ($3.1/kg), had a selling price—after transportation, processing, marketing, store rentals, taxes, and staff salary and benefits—of $10.99 per pound ($24.2/kg).[302][303] As of 2013, the Starbucks website sells only one Ethiopian coffee.[304][305] In addition, Starbucks is an active member of the World Cocoa Foundation.[306]

Food bank donations

Since 2010, Starbucks has been donating leftover pastries in the United States to local food banks through a food collection service named Food Donation Connection.[307] In March 2016, Starbucks unveiled a five-year plan to donate 100 percent of unsold food from its 7,600 company-operated stores in the U.S. to local food banks and pantries.[308] Perishable food will be transported in refrigerated trucks to area food banks through the company's partnerships with the Food Donation Connection and Feeding America. This program, called FoodShare, is expected to provide up to 50 million meals over the next five years.[309] As of 2017, the program was in 10 different markets, including New York City.[310] In New York, Starbucks works with Feeding America and City Harvest, both non-profits, to donate food from 45 locations. It plans to expand the program to all 305 Manhattan stores. In September 2019, 60% of Starbucks stores are participating in FoodShare. This level of participation contributed to 20 million meals served to those in need.[311]

Cage-free eggs

In 2008, Starbucks announced a comprehensive new animal welfare policy banning many inhumane farming practices, including the caging of hens. In 2009, they established a buying preference in North America to use industry best practices for animal husbandry and processing, including egg production.[312]

In 2015, Starbucks made a public announcement that they will switch to 100% cage-free eggs by 2020.[313][314][315][316] However, later, the company altered its commitment to just company-owned locations, excluding around 40% of its licensed restaurants.[317]

In 2018, Starbucks committed to reaching the goal of using 100% cage-free eggs and egg products in company-operated stores globally by 2020, including Starbucks branded products and those supplied to licensed partners in the North America. They stated their goal to be for all their products to meet high quality and ethical standards, with a commitment to social responsibility standards with animal welfare as a primary focus[318]

Organizations such as World Animal Protection and Compassion in World Farming have stated that Starbucks has not shown any demonstrable improvement in animal welfare since 2012.[319] According to the Humane Society of the United States, Starbucks no longer qualifies as having an actual cage-free commitment.[320]

Climate Change

Global climate change is affecting the growth and quality of coffee beans. Starbucks can be greatly affected by this due to their specific type of bean they use for their gourmet coffee. They use Acadia beans which are grown in Mexico, Brazil, and China. These beans need to be grown in a specific climate to grow in, with specific rain fall and temperatures.[321] In Mexico and Brazil, the precipitation and temperature have changed drastically in the last decade. It is estimated the temperature will increase about 1 to 6 degrees Celsius, and rainfall is supposed to increase 15%.[322]

In popular culture

Hear Music

Main article: Hear Music
 
Starbucks's Hear Music Coffeehouse in downtown San Antonio, Texas, 2006

Hear Music began as a music catalog company in 1990, adding a few retail locations in the San Francisco Bay Area. Hear Music was purchased by Starbucks in 1999.[323] In 2002, it produced a Starbucks opera album, featuring artists such as Luciano Pavarotti, followed in March 2007 by the hit CD Memory Almost Full by Paul McCartney, making McCartney the first artist signed to the new Hear Music label sold in Starbucks outlets.[324] In 2006, the company created Starbucks Entertainment, one of the producers of the 2006 film Akeelah and the Bee. Starbucks stores advertised the film before its release and sold the DVD.[325][326]

Starbucks has become the subject of a protest song, "A Rock Star Bucks a Coffee Shop" by Neil Young and his band, Promise of the Real. This single from the album The Monsanto Years criticized both Starbucks's alleged use of genetically modified food and the GMO company Monsanto.[327][328]

Upstanders

In September 2016, Starbucks announced a debut of its first-ever original content series called "Upstanders", which aimed to inspire Americans with stories of compassion, citizenship, and civility.[329] The series featured podcasts, written word, and video, and was distributed via the Starbucks mobile app, online, and through the company's in-store digital network.[329]

Films

Literature

Partnerships

Aeroplan

In Canada, Starbucks has partnered with Aeroplan to award Aeroplan points to customers who link their Aeroplan and Starbucks accounts. Aeroplan members receive points for loading money into their Starbucks account.[330]

Apple Inc.

Starbucks has partnered with Apple Inc. to collaborate on selling music as part of the "coffeehouse experience". In October 2006, Apple added a Starbucks Entertainment area to the iTunes Store, selling music similar to that played in Starbucks stores. In September 2007, Apple announced that customers would be able to browse the iTunes Store at Starbucks via Wi-Fi in the US—with no requirement to log into the Wi-Fi network—targeted at iPhone, iPod Touch, iPad, and MacBook users. The iTunes Store automatically detects recent songs playing in a Starbucks and offer users the opportunity to download the tracks. Some stores feature LCD screens with the artist name, song, and album information of the current song playing. This feature was rolled out in Seattle, New York City, and the San Francisco Bay Area, and was offered in limited markets during 2007–2008.[331] During the fall of 2007, Starbucks also began to sell digital downloads of certain albums through iTunes. Starbucks gave away 37 different songs for free download through iTunes as part of the "Song of the Day" promotion in 2007, and a free "Pick of the Week" download is available from the App Store.[332][333]

MSNBC

Starting on June 1, 2009, the MSNBC morning news program Morning Joe has been presented as "brewed by Starbucks" and the show's logo changed to include the company logo. Although the hosts have previously consumed Starbucks coffee on air "for free" in the words of MSNBC president Phil Griffin, it was not paid placement at that time.[334] The move was met with mixed reactions from rival news organizations, viewed as both a clever partnership in an economic downturn and a compromise of journalistic standards.[335] The endorsement deal ended in August 2013.[336]

Kraft Foods

Starbucks and Kraft Foods entered into a partnership in 1998 to sell Starbucks products in the Mondelez grocery stores owned by the latter. Starbucks claimed that Kraft did not sufficiently promote its products and offered Kraft US$750 million to terminate the agreement; however, Kraft declined the offer, but Starbucks proceeded with the termination anyway. Starbucks wanted to terminate the agreement because at the time, single coffee packs were beginning to become popular. In their agreement, Starbucks was confined to selling packs that only worked in Kraft's Tassimo machines. Starbucks did not want to fall behind in the market opportunities for K-Cups.[337] In mid-November 2013, an arbitrator ordered Starbucks to pay a fine of US$2.8 billion to Mondelez International, a corporate spin-off of Kraft, for its premature unilateral termination of the agreement.[338][339][340]

Arizona State University

In June 2014, Starbucks announced a partnership with Arizona State University (ASU) that would allow Starbucks employees in their Junior and Senior years of college to complete four years of college at Arizona State University's online program for only around US$23,000. Starbucks employees admitted into the program will receive a scholarship from the college,[341] that will cover 44% of their tuition. The remaining balance and all other expenses would be paid by the student or through traditional financial aid. In April 2015, Starbucks and ASU announced an expansion of the College Achievement Program. The program would now allow all eligible part-time and full-time employees working in a U.S. Starbucks to enroll in the program for full-tuition reimbursement.[342] After the completion of each semester, Starbucks reimburses the student their portion of the tuition. The student can then use the reimbursement to pay any loans or debt incurred during the semester.[343]

PepsiCo

In 2015, Starbucks signed a deal with PepsiCo to market and distribute Starbucks products in several Latin American countries.[344]

Spotify

In May 2015, Starbucks entered a partnership with music streaming service Spotify. The partnership entailed giving U.S.-based employees a Spotify premium subscription and to help influence the music played in store via playlists made using Spotify. Starbucks was also given its own curated Spotify playlist to be featured on Spotify's mobile app.[345]

Disney

On June 19, 2015, a Starbucks opened at Disney's Animal Kingdom on Discovery Island. Since the park does not allow plastic straws due to the animals, this location features special green eco-friendly straws with their cold drinks.[346] This was the sixth Starbucks to open in Walt Disney World, following locations in the Magic Kingdom (Main Street, U.S.A.), Epcot (Future World), Disney's Hollywood Studios (Hollywood Boulevard),[347] and two in Disney Springs (Marketplace and West Side). In addition to these six, there are locations in Disneyland (Main Street, U.S.A.), Disney California Adventure (Buena Vista Street), Anaheim's Downtown Disney, and Disney Village at Disneyland Paris. The Downtown Disney and Disney Springs locations are Starbucks-operated, while the locations inside of the theme parks are Disney-operated.[348]

Uber Eats

In December 2018, Starbucks expanded its partnership with Uber Eats to bring its beverages to U.S. customers' doorsteps, as it had already done for some time in China.[349][350]

Lyra Health Inc.

In March 2020, Starbucks announced that starting from April 6, all U.S. employees and their eligible family members could use up to 20 free mental health therapy or coaching sessions per year.[351] They can meet with a counselor face-to-face or video call and will also have unlimited access to self-care apps through Lyra Health Inc.[352]

PayPal/Bakkt

Through partnerships with financial technology company PayPal and digital asset manager Bakkt, Starbucks customers can reload their Starbucks cards with cryptocurrencies such as Bitcoin and Ether.[353][354]

Reviews and reception

Kevin Knox, who was in charge of doughnuts food quality at Starbucks from 1987 to 1993, recalled on his blog in 2010 how George Howell, coffee veteran and founder of the Cup of Excellence, had been appalled at the dark roasted beans that Starbucks was selling in 1990.[30][355] Talking to The New York Times in 2008, Howell stated his opinion that the dark roast used by Starbucks does not deepen the flavor of coffee, but instead can destroy purported nuances of flavor.[30]

The March 2007 issue of Consumer Reports compared American fast-food chain coffees and ranked Starbucks behind McDonald's Premium Roast in the middle of a coffee war. The magazine called Starbucks coffee "strong, but burnt and bitter enough to make your eyes water instead of open."[356]

As reported by Time in 2010, third wave coffee proponents generally criticize Starbucks for over-roasting beans.[357] As a result, Starbucks retrained its baristas and changed its roasting methods in 2010 in order to "standardize quality over quantity".[358] The Atlantic reported that this push for higher-quality coffee slowed down orders, but stated "[they] move their product pretty quickly, and with surprising accuracy."[358] Forbes corroborated this trade off between efficiency and quality at Starbucks.[359]

In 2018, Business Insider conducted a test of Starbucks coffee judged by 100 coffee experts.[360] It concluded that although staples of the menu were "too sugary", coffee quality materially improved with particularly strong showings in the firm's iced coffee and nitro cold brew coffee offerings.[360] Insider experts, however, did note that the coffee quality in Starbucks Reserves far surpassed that of the typical retail store.[360]

Parodies and trademark infringements

 
A line outside "Dumb Starbucks" on February 9, 2014
 
Cartoonist Kieron Dwyer's first LCD issue, 2000

Starbucks has been a target of parodies and imitations of its logo, particularly the 1992 version, and has used legal action against those it perceives to be infringing its intellectual property.

United States

During 1990s and 2000s

In 1999, a New York store selling stickers and T-shirts using the Starbucks logo with the phrase "Fuck Off" was sued by the company.[361][362]

In 2000, San Francisco cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on the cover of one of his comics, later placing it on coffee mugs, T-shirts, and stickers that he sold on his website and at comic book conventions. Dwyer felt that since his work was a parody it was protected by his right to free speech under U.S. law. The case was eventually settled out of court, as Dwyer claimed he did not have the financial ability to endure a trial case with Starbucks. The judge agreed that Dwyer's work was a parody and thus enjoyed constitutional protection; however, he was forbidden from financially "profiting" from using a "confusingly similar" image of the Starbucks siren logo. Dwyer was allowed to display the image as an expression of free speech, but he can no longer sell it.[363]

Starbucks did not open any stores after first registering its trademark in Russia in 1997, and in 2002 a Russian lawyer successfully filed a request to cancel the trademark. He then registered the name with a Moscow-based company and asked for US$600,000 to sell the trademark to Starbucks, but was ruled against in November 2005.[150]

In Austin Powers: The Spy Who Shagged Me, Dr. Evil made his hideout in a Starbucks-branded tower from which he traveled back to the past.[citation needed]

In the 2004 DreamWorks Animation film Shrek 2, Starbucks is parodied as Farbucks in the kingdom of Far Far Away, which in turn, is a parody of a medieval version of Hollywood, Los Angeles, California.[citation needed][importance?]

In December 2005, Sam Buck Lundberg, who owns a coffee store in Oregon, was prohibited from using "Sambuck's Coffee" on the shop front.[364]

After a bar owner in Galveston, Texas, United States, registered the name "Star Bock Beer", Starbucks filed a lawsuit in 2003. In a 2005 federal court ruling, the bar owner won the right to sell the beer, but the ruling also stated that the sale of the beer must be restricted to Galveston; the United States Supreme Court upheld the ruling in 2007.[365][366]

In September 2007, Christian bookstores and websites in the United States sold a T-shirt featuring a logo with the siren replaced by Jesus and the words "Sacrificed for me" around the edge.[367]

In April 2008, Starbucks claimed that Seattle's Rat City Rollergirls had a logo (drawn by a Washington artist) which was too similar to its own. Starbucks requested an extension to further examine the issue and possibly issue a complaint, which was granted by the Trademark Office. The case was terminated.[368][369]

During the 2010s

In November 2013, Starbucks lost a case against a small, family-owned roaster in New Hampshire that sells coffee known as Charbucks.[370]

In 2014, Nathan Fielder, a Canadian comedian behind Nathan for You, opened a store called "Dumb Starbucks Coffee" in Los Feliz, Los Angeles. The store resembled a typical Starbucks with one exception: everything was preceded by the word "dumb". For example, the drinks he carried included Dumb Skinny Vanilla Lattes and Dumb Frappuccinos.[371] The store carried music titled "Dumb Jazz Standards" and "Dumb Norah Jones Duets".[372] He thought he could bypass infringement and copyright claims through the "Parody Law", referring to the parody aspect of Fair Use laws (that protect parodists such as "Weird Al" Yankovic and SNL). No lawsuits were filed though because the store was short-lived. The Los Angeles Health Department shut it down after four days because Fielder lacked the proper permits.[373][374]

In October 2016, the company prevailed in a trademark infringement case against bongs that look like Frappuccinos, winning over US$500,000 after the pipe designer did not show up to court.[375][376][377]

In May 2017, a coffee shop in Brooklyn sued Starbucks for US$10 million, claiming that its "Unicorn Frappuccino" overshadows the shop's "Unicorn Latte". The case was settled in September 2017.[378]

International cases

North America

In 2003, Starbucks sent a cease-and-desist letter to "HaidaBucks Coffee House" in Masset, British Columbia, Canada. The store was owned by a group of young Haida men, who claimed that the name was a coincidence, due to "buck" being a Haida word for "young man" (a claim that cannot be substantiated). After facing criticism, Starbucks dropped its demand after HaidaBucks dropped "coffee house" from its name.[379]

Europe

In 2005, an anti-Starbucks website, starbuckscoffee.co.uk, which encouraged people to deface the Starbucks logo[380] was transferred to Starbucks,[381] but has since resurfaced at www.starbuckscoffee.org.uk.

East Asia

In January 2006, Starbucks won a case against the Xingbake chain in Shanghai, China for trademark infringement, because the chain used a green-and-white circular logo with a name that sounded phonetically similar to the Chinese for Starbucks.[382][383]

In January 2007, Starbucks lost a trademark infringement case against a smaller coffee vendor in South Korea that operates coffee stations under the name Starpreya. The company, Elpreya, says Starpreya is named after the Norse goddess, Freja, with the letters of that name changed to ease pronunciation by Koreans. The court rejected Starbucks's claim that the logo of Starpreya is too similar to their own logo.[384]

In November 2017, the company lost a trademark infringement dispute against Morinaga Milk Industry, which used a black-and-white circular logo, with Mount Rainier branding. The case was thrown out by the Intellectual Property Office of Singapore.[385]

South Asia

In March 2007, Starbucks launched action against an Indian cosmetics business run by Shahnaz Husain, after she applied to register the name Starstruck for coffee and related products. She said she aimed to open a chain of stores that would sell coffee and chocolate-based cosmetics.[386]

Businesses that used the Starbucks logo unaltered and without permission, include a café in Pakistan[387] and a cafe in Cambodia in 2009, the owner saying that "whatever we have done we have done within the law."[388]

West Asia

 
Stars and Bucks Cafe in Ramallah

In 2009, a cafe in Al-Manara Square, Ramallah, Palestinian Territories, opened with the name "Stars and Bucks" and a logo using a similar green circle and block lettering. Like Starbucks, the Stars and Bucks serves cappuccinos in ceramic cups, and offers free Wifi. According to speculation cited in the Seattle Post Intelligencer, the cafe's name and imitation Starbucks style may be a political satire of American consumerism. Starbucks is not known to have taken action against this business.[389][390][391]

Criticisms and controversies

Main article: Criticism of Starbucks

Respond to Russian invasion

Following the 2022 Russian invasion of Ukraine, a number of companies have faced growing pressure to halt operations in Russia, but have not yet done so. This includes Starbucks. On March 4, Starbucks CEO Kevin Johnson stated that the company has no business operations in Ukraine, but does have 130 licensed Starbucks locations in Russia that are wholly owned by a "licensed partner". While Johnson did not comment on their future, he condemned the Russian invasion and did say that the company "will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine."[392][393][394][395]

Racial controversies

Starbucks has been accused of racial bias and discrimination on several occasions.

In 1994, Starbucks settled a lawsuit after two employees were dismissed because of their race, age, and sex. A black woman filed a suit after her direct supervisor, a regional vice president, said he would like to call her Toby, a slave name which was given to African Kunta Kinte in a TV mini-series Roots. Her co-worker spoke on her behalf, after which she was fired.[396]

In 2008, a former African American Starbucks engineer sued the company for discrimination after his supervisor failed to address racist bullying he was experiencing at the workplace, instead giving him extra work due to his complaining. Starbucks settled the suit in 2009.[397]

In 2014, a Milwaukee Starbucks employee called the police when they noticed a black man sleeping in a park, which resulted in the police officer killing the man by shooting him 14 times, prompting protests.[398]

The 2015 Starbucks "Race Together" campaign, when baristas were instructed to write the phrase "Race Together" on customer's cups with the aim to start a national dialogue about race, was heavily criticized and received backlash.[399][400]

In 2018, two black men were arrested and escorted out of a Philadelphia Starbucks after the staff called the police because they refused to leave. The video of the incident quickly became viral and sparked widespread outrage.[401]

In another 2018 incident, a black man was denied the code for the restroom for not being a customer, even though at the same time a white man was given that code before ordering anything.[402]

In 2020, Starbucks employees were prohibited from wearing Black Lives Matter symbols or phrases on their clothing or accessories.[403]

In 2021, a Starbucks in Ireland was fined €12,000 after an Irish Thai customer received her order with a racist drawing on the cup.[404]

The Equal Employment Opportunity Commission has raised allegations against Starbucks for racial bias in its promotions, allegedly based on workforce data from 2007 to 2011 that showed that minority retail partners in the United States received fewer promotions than statistically expected.[405]

Union busting

In 2022, over a period of few months, Starbucks dismissed more than 85 workers in the US involved in organizing worker unions against unfair labor practices. The workers also accused Starbucks of creating a culture of fear and surveillance in the store.[406]

In November 2022, the chain announced it would close a location in Seattle that was the first to unionize. It said the closure was due to safety concerns.[407]

See also

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January 21, 2023
starbucks, this, article, about, worldwide, coffee, chain, other, uses, disambiguation, corporation, american, multinational, chain, coffeehouses, roastery, reserves, headquartered, seattle, washington, world, largest, coffeehouse, chain, corporationlogo, sinc. This article is about the worldwide coffee chain For other uses see Starbucks disambiguation Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle Washington It is the world s largest coffeehouse chain Starbucks CorporationLogo since 2011Headquarters at Starbucks Center in Seattle WashingtonTypePublicTraded asNasdaq SBUX Nasdaq 100 component S amp P 100 component S amp P 500 componentIndustryCoffee shopFoundedMarch 30 1971 51 years ago 1971 03 30 Pike Place Market Elliott Bay Seattle Washington U S FoundersJerry Baldwin Zev Siegl Gordon BowkerHeadquartersSeattle Washington U S Number of locations35 711 2022 Area served84 countriesKey peopleHoward Schultz interim CEO Mellody Hobson Chairperson Laxman Narasimhan incoming CEO ProductsCoffee beverages smoothies tea baked goods sandwichesRevenueUS 32 25 billion 2022 Operating incomeUS 4 62 billion 2022 Net incomeUS 3 28 billion 2022 Total assetsUS 27 98 billion 2022 Total equityUS 8 70 billion 2022 Number of employeesc 402 000 2022 SubsidiariesStarbucks Coffee Ethos Water Hear Music La Boulange Bakery Seattle s Best Coffee Teavana Torrefazione Italia Tata Starbucks India Websitewww wbr starbucks wbr comFootnotes references 1 2 Interior of the Pike Place Market location in 1977 Howard Schultz served as chief executive from 1986 to 2000 and again from 2008 to 2017 As of November 2021 the company had 33 833 stores in 80 countries 15 444 of which were located in the United States Out of Starbucks U S based stores over 8 900 are company operated while the remainder are licensed 3 The rise of the second wave of coffee culture is generally attributed to Starbucks which introduced a wider variety of coffee experiences Starbucks serves hot and cold drinks whole bean coffee micro ground instant coffee espresso caffe latte full and loose leaf teas juices Frappuccino beverages pastries and snacks Some offerings are seasonal or specific to the locality of the store Depending on the country most locations provide free Wi Fi Internet access Contents 1 Company overview 2 History 2 1 20th century 2 1 1 1970s 2 1 2 1980s 2 1 3 1990s 2 2 21st century 2 2 1 2000s 2 2 2 2010s 2 2 3 2020s 2 2 3 1 American unionization efforts 2 3 Economic summary 3 Products 3 1 Coffee cup sizes 3 2 Low calorie and sugar free products 3 3 Non dairy milk offerings 3 4 Ethos water 3 5 Instant coffee and coffee capsules 3 6 Coffee makers and single use capsules 3 7 Alcoholic drinks 3 8 Fruit juices fruit beverages and sodas 3 9 Energy drinks 3 10 Seasonal cups 3 11 Barrel aged coffee 3 12 Starbucks card and loyalty program 3 13 Electricity and Wi Fi 4 Locations 4 1 International expansion 4 1 1 Europe 4 1 2 Asia 4 1 3 Americas 4 1 4 Oceania 4 1 4 1 Australia 4 1 5 New Zealand 4 1 6 Africa 4 1 7 At sea 4 2 Licensed and franchise operations 4 3 Automation 4 4 Unbranded stores 4 5 Teavana 5 Corporate governance and identity 5 1 Board of directors 5 2 Logo 6 Environmental and social policies 6 1 Environmental practices 6 2 Recycling 6 3 Plastic straw ban 6 4 Reusable cups 6 5 Farmer equity practices 6 6 Fair trade 6 7 Food bank donations 6 8 Cage free eggs 6 9 Climate Change 7 In popular culture 7 1 Hear Music 7 2 Upstanders 7 3 Films 7 4 Literature 8 Partnerships 8 1 Aeroplan 8 2 Apple Inc 8 3 MSNBC 8 4 Kraft Foods 8 5 Arizona State University 8 6 PepsiCo 8 7 Spotify 8 8 Disney 8 9 Uber Eats 8 10 Lyra Health Inc 9 Reviews and reception 10 Parodies and trademark infringements 10 1 United States 10 1 1 During 1990s and 2000s 10 1 2 During the 2010s 10 2 International cases 10 2 1 North America 10 2 2 Europe 10 2 3 East Asia 10 2 4 South Asia 10 2 5 West Asia 11 Criticisms and controversies 11 1 Respond to Russian invasion 11 2 Racial controversies 11 3 Union busting 12 See also 13 References 14 Further reading 15 External linksCompany overviewStarbucks was founded in 1971 by Jerry Baldwin Zev Siegl and Gordon Bowker at Seattle s Pike Place Market During the early 1980s they sold the company to Howard Schultz who after a business trip to Milan Italy decided to convert the coffee bean store into a coffee shop serving espresso based drinks As chief executive officer from 1986 to 2000 Schultz s first tenure led to an aggressive expansion of the franchise first in Seattle then across the West Coast of the United States Schultz was succeeded by Orin Smith who ran the company for five years and positioned Starbucks as a large player in fair trade coffee increasing sales to US 5 billion Jim Donald served as chief executive officer from 2005 to 2008 orchestrating a large scale earnings expansion Schultz returned as CEO during the financial crisis of 2007 08 and spent the succeeding decade growing the company s market share expanding its offerings and reorienting the brand around corporate social responsibility Kevin Johnson the current CEO succeeded Schultz in 2017 In March 2022 Starbucks announced that Schultz would return as CEO in April 2022 4 In addition to drinks and food many stores carry Starbucks official merchandise such as mugs tumblers scoops and coffee presses There are also several select Starbucks Evenings locations that offer beer wine and appetizers Starbucks brand coffee ice cream and bottled cold coffee drinks are sold at grocery stores in the United States and other countries In 2010 the company began its Starbucks Reserve program for single origin coffees and high end coffee shops It planned needs update to open 1 000 Reserve coffee shops by the end of 2017 5 Starbucks operates six roasteries with tasting rooms and 43 coffee bars as part of the program The latest roastery location opened on Chicago s Magnificent Mile in November 2019 and is the world s largest Starbucks location The company has been subject to multiple controversies related to its business practices Conversely its franchise has commanded substantial brand loyalty market share and company value The company is ranked 114th on the Fortune 500 6 and 288th on the Forbes Global 2000 7 History20th century 1970s Starbucks originally opened in Seattle Washington on March 30 1971 8 It was founded by business partners Jerry Baldwin Zev Siegl and Gordon Bowker who first met as students at the University of San Francisco 9 The trio were inspired to sell high quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet 10 Bowker recalls that a business partner of his Terry Heckler thought words beginning with the letters st were powerful leading the founders to create a list of words beginning with st hoping to find a brand name They chose Starbo a mining town in the Cascade Range and from there the group remembered Starbuck the name of the chief mate in the book Moby Dick 11 Bowker said Moby Dick didn t have anything to do with Starbucks directly it was only coincidental that the sound seemed to make sense 11 12 The first Starbucks store was located in Seattle at 2000 Western Avenue from 1971 to 1976 They later moved the cafe to 1912 Pike Place 13 During this time Starbucks stores sold just coffee beans and not drinks 14 In its first two years of operation Starbucks purchased green coffee beans from Peet s Coffee amp Tea 15 In 1973 Alfred Peet stopped supplying Starbucks and helped train their new Roastmaster Jim Reynolds 15 1980s In 1984 the original owners of Starbucks led by Jerry Baldwin purchased Peet s Coffee 16 By 1986 the company was operating six stores in Seattle 17 and had begun to sell espresso coffee 18 In 1987 the original owners sold the Starbucks chain to their former director of marketing Howard Schultz who rebranded his Il Giornale coffee outlets as Starbucks and quickly began to expand the company 19 20 Also in 1987 Starbucks opened its first locations outside of Seattle in Waterfront Station in Vancouver British Columbia and in Chicago Illinois 21 By 1989 there were 46 Starbucks stores located across the Pacific Northwest and Midwest and the company was roasting more than 2 000 000 pounds 907 185 kg of coffee annually 1990s In June 1992 at the time of its initial public offering Starbucks had 140 outlets with revenue of US 73 5 million up from US 1 3 million in 1987 The company s market value was US 271 million by this time 22 The 12 portion of the company that was sold raised around US 25 million for the company which enabled it to double its number of stores over the next two years 23 By September 1992 Starbucks share price had risen by 70 In 1994 Starbucks acquired The Coffee Connection gaining the rights to use make market and sell the Frappuccino beverage 24 The beverage was introduced under the Starbucks name in 1995 and by 2012 Starbucks had annual Frappuccino sales of over US 2 billion 24 In 1999 Starbucks experimented by opening eateries in the San Francisco Bay Area under the Circadia restaurant brand 25 At the same time Starbucks converted its Seattle Circadia restaurant into a Cafe Starbucks 25 21st century 2000s In April 2003 Starbucks acquired Seattle s Best Coffee and Torrefazione Italia from AFC Enterprises for US 72 million The deal only gained 150 stores for Starbucks but according to the Seattle Post Intelligencer the wholesale business was more significant 26 From 2005 to 2007 Howard Behar served as President of Starbucks North America 27 In September 2006 rival Diedrich Coffee announced that it would sell most of its company owned retail stores to Starbucks including most locations of Oregon based Coffee People escalating regional coffee wars Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks The Coffee People locations at Portland International Airport were excluded from the sale 28 In early 2008 Starbucks started a community website My Starbucks Idea designed to collect suggestions and feedback from customers Other users could comment and vote on suggestions Journalist Jack Schofield noted that My Starbucks seems to be all sweetness and light at the moment which I don t think is possible without quite a lot of censorship 29 In March 2008 Starbucks acquired Coffee Equipment Company which was the manufacturer of the Clover Brewing System It began testing the fresh pressed coffee system at several Starbucks locations in Seattle California New York and Boston 30 In July 2008 during the Great Recession Starbucks announced it was closing 600 underperforming company owned stores and cutting U S expansion plans amid growing economic uncertainty 31 32 On July 29 2008 Starbucks also cut almost 1 000 non retail jobs as part of its bid to re energize the brand and boost its profit Of the new cuts 550 of the positions were layoffs and the rest were unfilled jobs 33 Additionally in July 2008 Starbucks announced that it would close 61 of its 84 stores in Australia in the following month 34 Nick Wailes an expert in strategic management of the University of Sydney said that Starbucks failed to truly understand Australia s cafe culture 35 In January 2009 Starbucks announced the closure of an additional 300 underperforming stores and the elimination of 7 000 positions CEO Howard Schultz also announced that he had received board approval to reduce his salary 36 Altogether from February 2008 to January 2009 Starbucks terminated an estimated 18 400 U S jobs and began closing 977 stores worldwide 37 In August 2009 Ahold announced closures and rebranding for 43 of its licensed store Starbucks kiosks for their US based Stop amp Shop and Giant supermarkets 38 39 2010s In August 2012 the largest Starbucks in the US opened at the University of Alabama s Ferguson Centre 40 On June 25 2013 Starbucks began to post calorie counts on menus for drinks and pastries in all of its U S stores 41 In July 2013 more than 10 of in store purchases were made on customers mobile devices via the Starbucks app 42 The company once again utilized the mobile platform when it launched the Tweet a Coffee promotion in October 2013 On this occasion the promotion also involved Twitter and customers were able to purchase a US 5 gift card for a friend by entering both tweetacoffee and the friend s handle in a tweet Research firm Keyhole monitored the progress of the campaign a December 2013 media article reported that 27 000 people had participated and US 180 000 of purchases had been made to date 43 44 In January 2014 as part of a change in compact direction Starbucks management transitioned from a singular brand worldwide to focusing on locally relevant design for each store 45 In May 2014 Starbucks announced ongoing losses in the Australian market which resulted in all remaining stores being sold to the Withers Group 46 In July 2017 Starbucks acquired the remaining 50 stake in its Chinese venture from long term joint venture partners Uni President Enterprises Corporation UPEC and President Chain Store Corporation PCSC for US 1 3 billion 47 48 On March 21 2018 Starbucks announced that it was considering the use of blockchain technology to connect coffee drinkers with coffee farmers who could eventually be able to take advantage of new financial opportunities The pilot program was planned to start with farmers in Costa Rica Colombia and Rwanda in order to develop a new way to track the bean to cup journey 49 In 2019 at the Microsoft Build conference the coffee company formally announced its bean to cup program using the Microsoft s Azure based blockchain service 50 Two men were arrested in a Philadelphia Starbucks location after a manager claimed the two were trespassing on April 12 2018 51 The arrests led to protests due to their apparently racially motivated nature CEO Kevin Johnson later apologized for the incident and the company declined to press charges 52 During the company s second quarter earnings call on April 26 Johnson indicated that the company had not seen a drop in sales as a result of the event and subsequent coverage 53 The company reiterated its guidance for full year earnings 54 and beat consensus expectations of 1 8 percent same store sales growth with 2 percent growth Johnson announced that the company would close some 8000 locations on May 29 for a seminar about racial bias in order to prevent future events similar to those that occurred in Philadelphia 55 On June 19 2018 Starbucks announced the closing of 150 locations in 2019 three times the number the corporation typically closes in a single year The closings were to happen in urban areas that already have dense clusters of stores 56 In July 2019 Starbucks announced that it would no longer be selling newspapers in its cafes It was also announced that kiosks for grab and go snacks and bags of whole bean coffee would be removed from stores beginning in September 2019 57 In November 2019 Starbucks opened its largest store ever on Michigan Avenue Chicago with 200 employees 58 2020s On March 20 2020 due to the COVID 19 pandemic Starbucks closed all the cafe only stores in the United States for two weeks During that time only drive thru and delivery only services were to function According to the company representatives all workers were to be paid for the next 30 days whether they went to work or stayed home 59 COVID 19 lockdowns caused Starbucks to suffer a general 10 sales decrease and a 50 decrease in China where quarantine measures were especially strict 60 In May 2020 the company asked for reduced rent from landlords due to the decrease in sales 61 62 63 In June 2020 during the COVID 19 pandemic in the United States the company announced that it would close 400 of its locations in the US Canada region over the subsequent 18 months as it moves from the coffee house concept to what it calls convenience led formats with drive through and curbside pickup Starbucks announced that it planned to open 300 stores that will primarily focus on carryout and pickup orders 64 65 The new stores will work with the Starbucks mobile app for prepayment by the customer before arrival to pick up the order The layout of some stores will also be modified with a separate counter for picking up mobile orders In December 2020 Starbucks announced that it is planning to increase its store count to about 55 000 by 2030 up from roughly 33 000 66 Bloomberg reported in July 2022 that the company was through investment bank Houlihan Lokey exploring selling its stores in the United Kingdom 67 In August 2022 after months of suspension due to the Russian invasion of Ukraine Starbucks sold all its stores in Russia to the Russian rapper Timati The stores were rebranded as Stars Coffee and are very similar to the former stores Starbucks said it had no comment on the new owner 68 69 On October 1 Howard Shultz will once again step down as CEO with Laxman Narasimhan becoming Starbucks s next CEO 70 American unionization efforts Main article Starbucks unions Starbucks workers protesting in Seattle Three of the company s stores in Buffalo New York began an attempt to unionize in August 2021 71 Using Twitter the workers announced they had formed an organizing committee Starbucks Workers United to form a union affiliated with Workers United 72 Two more stores joined the effort in September however these petitions were later withdrawn to ensure a speedy process for the original three locations 73 74 75 On November 9 Workers United filed three more petitions for elections to represent workers at additional Buffalo area stores 76 On November 10 the National Labor Relations Board mailed out votes for the elections at the original three locations 77 Votes for the original three stores were counted on December 9 78 Days before the vote count the NLRB rejected arguments by Starbucks to halt the election Inspired by their colleagues in Buffalo workers at a Starbucks store in Mesa Arizona petitioned the NLRB for a union election on November 18 2021 to be represented by Workers United The organizing at the Mesa location stemmed from in part a well liked manager at the location being terminated after whistle blowing on Starbucks anti union plan 79 Starbucks temporarily closed two of the stores participating in the union drive in October for renovations The company claimed these closures were unrelated to the unionization efforts 80 Starbucks began working with Littler Mendelson a self described union busting firm in October 81 82 83 Starbucks requested that the National Labor Relations Board include all Buffalo Starbucks locations in the union vote however the NLRB rejected this argument and declared store by store elections 84 77 Finally on December 9 2021 the workers at the Elmwood Avenue store became the first unionized Starbucks workers at a Starbucks owned location in the United States with a 19 8 vote The Camp Road location voted 12 8 to not be in the union 71 Starbucks does have unionized locations in other countries 71 On December 13 workers at two Boston area locations petitioned the NLRB for union elections to be unionize with Workers United The workers cited the win in Buffalo as inspiration for organizing Workers in at least one location had a majority of cards signed within a day 85 In February 2022 Starbucks fired seven workers in Memphis who had been leading the unionization effort there and temporarily closed the store 86 In August 2022 the National Labor Relations Board accused the company of illegally discriminating against unionized workers by refusing them wage and benefit increases and requested restitution It also asked that the CEO at the time Howard Schultz or a board official read a notice about this supposedly unlawful move 87 As of August 2022 unions were certified at 211 locations in the US 88 On November 17 2022 Starbucks annual Red Cup Day and one of the busiest days for employees over 100 locations had employees go on strike The workers were seeking higher staffing levels better wages and consistent schedules 89 Economic summary Graph showing the growth in the number of Starbucks stores between 1971 and 2011 21 Development since 2005 90 Year Revenuein mil US Net incomein mil US Total Assetsin mil US AveragePrice per Sharein US Employees2005 6 369 494 3 514 13 40 115 0002006 7 787 564 4 429 17 62 145 8002007 9 412 673 5 344 14 12 172 0002008 10 383 316 5 673 7 61 176 0002009 9 775 391 5 577 7 87 142 0002010 10 707 946 6 386 13 07 137 0002011 11 700 1 246 7 360 18 92 149 0002012 13 277 1 384 8 219 25 63 160 0002013 14 867 8 11 517 33 71 182 0002014 16 448 2 068 10 753 37 78 191 0002015 19 163 2 757 12 416 53 25 238 0002016 21 316 2 818 14 313 56 59 254 0002017 22 387 2 885 14 366 57 27 277 0002018 24 720 4 518 24 156 57 50 291 0002019 26 509 3 599 19 220 81 44 346 0002020 23 518 928 29 375 82 33 349 0002021 29 061 4 199 31 393 112 05 383 000Products Starbucks caffe lattes Coffee cup sizes Name Measurement NotesShort 8 US fl oz 240 mL Smaller of the two original sizesTall 12 US fl oz 350 mL Larger of the two original sizesGrande 16 US fl oz 470 mL Italian for large Venti 20 US fl oz 590 mL Hot26 US fl oz 770 mL Iced Italian for twenty Trenta 30 US fl oz 890 mL Italian for thirty Low calorie and sugar free products In January 2008 Starbucks began a skinny line of drinks offering lower calorie and sugar free versions of the company s offered drinks that use skim milk and can be sweetened by a choice of natural sweeteners such as raw sugar agave syrup or honey artificial sweeteners such as Sweet N Low Splenda Equal or one of the company s sugar free syrup flavors 91 92 Non dairy milk offerings In 1997 Starbucks first offered non dairy milk at its U S stores with the introduction of soy milk 93 In 2007 Starbucks stopped using milk originating from rBGH treated cows In June 2009 the company began to sell salads and baked goods without high fructose corn syrup or artificial ingredients This move was expected to attract health and cost conscious consumers and prices 94 In 2015 Starbucks began serving coconut milk 95 In 2016 it began serving almond milk 96 In January 2020 oat milk became available nationally 97 98 The company also offers non dairy creamers at retail in partnership with Nestle SA 98 CEO Kevin Johnson said in a 2020 interview that milk substitutes will be a big part of reducing carbon emissions 99 That effort has prompted vegans environmentalists people with lactose intolerance and others to urge the company to eliminate the upcharge for drinks made with dairy free milk PETA encouraged sit ins at Starbucks locations and purchased Starbucks stock to draw attention to what they believe is an unfair charge 100 A Starbucks Canada spokesperson told ET Canada that customizations such as added flavours non dairy beverages or an additional shot of espresso will incur an additional charge 101 In December 2020 Starbucks announced it will offer Oatly oat milk in all US stores starting in Spring 2021 102 Ethos water Ethos water a brand of bottled water acquired by Starbucks in 2003 is sold at locations throughout North America Ethos bottles feature prominent labeling stating helping children get clean water referring to the fact that US 0 05 from each US 1 80 bottle sold US 0 10 per bottle in Canada is used to fund clean water projects in underdeveloped areas Although sales of Ethos water have raised over US 6 2 million for clean water efforts the brand is not incorporated as a charity Critics have argued that the claim on the label misleads consumers into thinking that Ethos is primarily a charitable organization when it is actually a for profit brand and only 5 cents per bottle supports clean water projects 103 104 The founders of Ethos have stated that the brand is intended to raise awareness of third world clean water issues and provide socially responsible consumers with an opportunity to support the cause by choosing Ethos over other brands 105 Starbucks has since redesigned the American version of the Ethos water bottles stating the amount of money donated per bottle in the description 106 Instant coffee and coffee capsules In March 2009 Starbucks introduced a line of instant coffee packets called VIA Ready Brew 107 It was first unveiled in New York City with subsequent testing of the product also in Seattle Chicago and London The first two VIA flavors include Italian Roast and Colombia which were then rolled out in October 2009 across the U S and Canada with Starbucks stores promoting the product with a blind taste challenge of the instant versus fresh roast in which many people could not tell the difference between the instant and freshly brewed coffee Financial analysts speculated that by introducing instant coffee Starbucks would devalue its own brand 108 Coffee makers and single use capsules In September 2012 Starbucks announced plans to introduce the Verismo a consumer grade single serve coffee machine that uses sealed plastic cups of coffee grounds and a milk pod for lattes 109 In November 2012 Starbucks Verismo became publicly available consisting of a line of coffee makers that brew espresso and regular chocolate from coffee capsules a type of pre apportioned single use container of ground coffee and flavourings utilizing the K Fee pod system 110 In a brief review of the 580 model Consumer Reports described the results of a comparative test of the Verismo 580 against two competitive brands Because you have to conduct a rinse cycle between each cup the Verismo wasn t among the most convenient of single serve machines in our coffeemaker tests Other machines we ve tested have more flexibility in adjusting brew strength the Verismo has buttons for coffee espresso and latte with no strength variation for any type And since Starbucks has limited its coffee selection to its own brand there are only eight varieties so far plus a milk pod for the latte excessive quote 111 Alcoholic drinks In 2010 Starbucks began selling alcoholic beverages at some stores in the United States 112 In August 2014 Starbucks opened its first store in Williamsburg Brooklyn which by then was among 30 locations serving beer and wine 113 In 2016 three locations within Toronto Ontario also announced they were going to serve alcohol including up scale appetizers like bacon wrapped dates and truffle mac and cheese 114 Starbucks ensures that the selected locations that serve alcohol are able to accommodate the community as well as have the space for extra seating and storage 114 Fruit juices fruit beverages and sodas On November 10 2011 Starbucks acquired juice company Evolution Fresh for US 30 million in cash and planned to start a chain of juice bars starting in around the middle of 2012 venturing into territory staked out by Jamba Inc Its first store released in San Bernardino California and plans for a store in San Francisco were to be launched in early 2013 115 In March 2012 Starbucks began selling a line of iced Starbucks Refresher beverages that contain a green coffee extract The beverages are fruit flavored and contain caffeine but advertised as having no coffee flavor Starbucks s green coffee extraction process involves soaking the beans in water 116 In June 2014 Starbucks began trialing its own line of carbonated sodas dubbed Fizzio The drinks required a special machine to make 117 Energy drinks In January 2022 Starbucks launched a line of canned energy drinks called Baya The drink contains caffeine from the coffee fruit 118 119 Seasonal cups Each year between November January Starbucks releases new holiday merchandise including new paper cups with various festive designs 120 Barrel aged coffee In March 2017 Starbucks announced the launch of two new limited edition specialty drinks made from beans aged in whiskey barrels at its Seattle roastery 121 Starbucks s barrel aged coffee will be sold with a small batch of unroasted Starbucks Reserve Sulawesi beans which are then hand scooped into whiskey barrels from Washington state 122 Starbucks card and loyalty program In May 2008 a loyalty program was introduced for registered users of the Starbucks Card previously simply a gift card offering perks such as free Wi Fi Internet access no charge for soy milk and flavored syrups and free refills on brewed drip coffee iced coffee or tea 123 Each time a customer purchases a drink they will earn stars if they present their rewards card or scan their card from the mobile app 124 Eventually these stars accumulate to allow customers to redeem for perks such as free drinks free add ins free bakery items or selected merchandise 124 In 2009 Starbucks began beta testing its mobile app for the Starbucks card a stored value system in which consumers access pre paid funds to purchase products at Starbucks 125 Starbucks released its complete mobile platform in January 2011 126 127 By December 2011 the number of mobile transactions exceeded 26 million 128 Electricity and Wi Fi In August 2002 Starbucks provided free Wi Fi in the United Kingdom although in the past a Starbucks rewards card was required 129 130 On July 1 2010 Starbucks offered free Wi Fi in all of its stores in the U S and Canada 131 132 133 In August 2010 Starbucks began offering free Wi Fi in Germany via BT Openzone 134 In October 2012 Starbucks and Duracell Powermat announced a pilot program to install Powermat charging surfaces in the tabletops in selected Starbucks stores in the Boston area 135 Furthermore Starbucks announced its support in the Power Matters Alliance PMA and its membership in the PMA board along with Google and AT amp T in an effort to create a real world ecosystem of wireless power through a universal wireless charging standard that customers could use to recharge smartphones 136 In 2013 it switched providers in the U S from AT amp T to Google 137 In August 2016 startup company FluxPort introduced Qi inductive charging pads at select locations in Germany 138 Locations Countries with Starbucks locations as of October 2022 The company s headquarters is in Seattle Washington United States where 3 501 people worked as of January 2015 139 The main building in the Starbucks complex was previously a Sears distribution center As of September 2020 update Starbucks had already operating 32 660 locations spanning 79 countries and territories on six continents 140 AfricaEgypt 66 141 South Africa 54 142 Morocco 9 Tunisia 1 143 AsiaChina 5 000 Japan 1 415 South Korea 1 080 Turkey 562 Indonesia 480 144 Taiwan 430 Thailand 410 Philippines 401 Malaysia 327 145 India 270 146 Hong Kong 147 United Arab Emirates 138 Singapore 125 Saudi Arabia 92 Kuwait 89 Vietnam 87 Lebanon 41 Kazakhstan 30 Cambodia 21 Bahrain 19 Qatar 18 Jordan 14 Cyprus 11 Oman 11 Azerbaijan 4 Brunei 4 EuropeUnited Kingdom 884 Germany 161 France 121 Spain 107 Poland 72 Ireland 67 Switzerland 63 Netherlands 59 Romania 54 Greece 31 Czech Republic 26 Denmark 21 Austria 20 Belgium 19 Italy 17 Norway 17 Sweden 17 Hungary 16 Bulgaria 14 Portugal 11 Finland 9 Slovakia 8 Serbia 5 Luxembourg 4 Malta 4 Andorra 1 Monaco 1 North AmericaUnited States 15 041 147 Canada 2 359 Mexico 531 The Bahamas 12 Costa Rica 12 El Salvador 11 Trinidad and Tobago 11 Guatemala 7 Jamaica 7 Panama 5 Aruba 3 Curacao 3 Barbados 1 Cayman Islands 1 Dominican Republic 1OceaniaAustralia 59 New Zealand 22South AmericaBrazil 122 Argentina 100 Chile 91 Peru 81 Colombia 24 Uruguay 9 Bolivia 4International expansion Europe Starbucks in Frankfurt Germany 2004In 1998 Starbucks entered the United Kingdom market with the US 83 million acquisition of the then 56 outlet UK based Seattle Coffee Company re branding all those stores as Starbucks 148 In October 2002 Starbucks established a coffee trading company in Lausanne Switzerland to handle purchases of green coffee 149 All other coffee related business continued to be managed from Seattle 149 In September 2007 the company opened its first store in Russia ten years after first registering a trademark there 150 After the Russian invasion of Ukraine on May 21 2022 Starbucks announced closure of all outlets in Russia 151 and in July it was revealed that a local restaurant manager Anton Pinsky is going to acquire Starbucks Russian operating company OOO Starbucks and all its 130 stores 152 In 2008 Starbucks opened in Belgium Bulgaria the Czech Republic and Portugal 21 Starbucks Cafe in Warsaw Poland 2014 In April 2009 Starbucks opened in Poland 153 In February 2010 Starbucks opened in Arlanda Airport outside Stockholm its first location in Sweden 154 In June 2010 Starbucks opened its first store in Budapest Hungary 155 In February 2011 Starbucks started selling its coffee in Norway by supplying Norwegian food shops with their roasts The first Starbucks branded Norwegian shop opened in February 2012 at Oslo Airport Gardermoen 156 Starbucks at Helsinki Airport in Vantaa Finland 2018 In May 2012 Starbucks opened its first coffeehouse in Finland with the location being Helsinki Vantaa Airport in Vantaa 157 In August 2013 the first Starbucks inside Dansk Supermarked opened in the department stores Salling in Aalborg and Aarhus in Denmark 158 In April 2014 Starbucks announced a store in Azerbaijan in the Port Baku Mall 159 In November 2014 Starbucks announced its first Channel Island store in the primary business area of St Peter Port in Guernsey 160 On April 21 2015 Kesko the second largest retailer in Finland announced its partnership with Starbucks with stores opened next to K Citymarket hypermarkets 161 As of June 2017 three stores had been opened next to K Citymarkets In Sello in Espoo and in Myyrmanni and Jumbo in Vantaa In February 2016 Howard Schultz announced the opening of stores in Italy The first Italian Starbucks store was inaugurated in Milan on September 6 2018 at which point Starbucks already had locations in 78 countries 162 163 164 165 166 In May 2016 the first Starbucks store in Slovakia opened in Aupark in Bratislava 167 168 In June 2018 Starbucks announced the opening of stores in Serbia 169 The first store was opened in April 2019 at Rajiceva Mall On June 1 2019 Starbucks opened its first coffee store in Malta at Valletta the 80th country that will have a Starbucks outlet 170 In 2022 following the Russian invasion of Ukraine Starbucks coffee withdraw all operations and sold its business to local buyers re branded as Stars coffee 171 Asia Starbucks Drive Thru at Seremban 2 Negeri Sembilan Malaysia in 2021 In July 1996 the first Starbucks location opened outside of North America a store in Tokyo Japan 172 On December 4 1997 the Philippines became the third market to open outside of North America 173 174 In 2000 Starbucks opened its location in the Forbidden City in Beijing however in July 2007 this location was closed after years of controversy since its opening in 2000 with protesters objecting that the presence of the American chain in this location was trampling on Chinese culture 175 176 Starbucks at the Forbidden City Beijing China 2005 closed in 2007Between 2001 and 2003 Starbucks opened six of 80 planned locations in Israel 177 and having struggled with fierce local competition Starbucks along with its partner Delek 178 179 however in April 2003 after losing US 6 million Starbucks Israel closed all six of its locations in Israel citing on going operational challenges and a difficult business environment 180 181 In January 2011 Starbucks and Tata Coffee Asia s largest coffee plantation company announced plans for a strategic alliance to bring Starbucks to India and also to source and roast coffee beans at Tata Coffee s Kodagu facility 182 183 In January 2011 Starbucks introduced its largest cup size the Trenta which can hold 31 US fluid ounces 920 ml 184 In October 2011 Starbucks opened another location in Beijing China at the Beijing Capital International Airport s Terminal 3 international departures hall making the company s 500th store in China The store is the seventh location at the airport 185 In January 2012 despite a false start in 2007 186 187 Starbucks created a 50 50 joint venture with Tata Global Beverages called Tata Starbucks Tata Starbucks owned and operated Starbucks outlets in India as Starbucks Coffee A Tata Alliance 188 Starbucks opened its first store in India in Mumbai on October 19 2012 189 190 191 On February 1 2013 Starbucks opened its first store in Ho Chi Minh City Vietnam 192 193 194 and its first location in Hanoi in July 2014 195 A Starbucks in Seoul South Korea 2020In May 2014 the Starbucks operations in South Korea launched a mobile ordering system named Siren Order accessible through a local version of the Starbucks smartphone application 196 197 In December 2014 Starbucks launched a similar system named Mobile Order amp Pay in Portland Oregon 198 The expanded nationwide in 2015 and in late March 2018 the company opened the system previously available to Starbucks Rewards members only to all customers 199 200 In September 2014 Starbucks announced the acquisition of the remaining 60 5 stake in Starbucks Coffee Japan that it did not already own for US 913 5 million 201 In August 2015 Starbucks announced plans to open in Phnom Penh Cambodia its 16th market in the China Asia Pacific region by the end of 2015 202 On December 18 2015 Starbucks opened in Almaty Kazakhstan On the next day one more coffee shop was opened 203 In December 2017 the Starbucks Reserve Roastery opened at HKRI Taikoo Hui in Shanghai China the only such location of its kind outside of Seattle 204 In November 2020 Starbucks announced that it plans to open an outlet in Laos 205 Americas A Starbucks food truck in a rest area on the New Jersey Turnpike 2018In September 2002 Starbucks opened its first store in Latin America in Mexico City 206 By 2016 there were more than 500 locations in Mexico 207 In August 2003 Starbucks opened its first store in South America in Lima Peru 208 In 2008 Starbucks opened in Argentina and Brazil 21 In November 2010 the company opened the first Central American store in El Salvador s capital San Salvador 155 In June 2012 Starbucks opened a store in San Jose Costa Rica 209 In October 2012 Starbucks announced plans to open 1 000 stores in the United States in the next five years 210 In August 2013 Starbucks s CEO Howard Schultz personally announced the opening of Starbucks stores in Colombia The first cafe was set to open in 2014 in Bogota and add 50 more stores throughout Colombia s main cities in a 5 year limit Schultz also stated that Starbucks will work with both the Colombian Government and USAID to continue empowering local coffee growers and sharing the value heritage and tradition of its coffee with the world Starbucks noted that the aggressive expansion into Colombia was a joint venture with Starbucks s Latin partners Alsea and Colombia s Grupo Nutresa that has previously worked with Starbucks by providing coffee through Colcafe This announcement came after Starbucks s Farmer Support Center was established in Manizales Colombia the previous year making Colombia an already established country by the corporation 211 In late August 2013 Starbucks announced its first store in Colombia at a press conference in Bogota where the company s CEO explained Starbucks has always admired and respected Colombia s distinguished coffee tradition 212 In May 2014 Starbucks announced its first cafe in Bolivia would open in 2014 in Santa Cruz de la Sierra and the first in Panama in 2015 213 In November 2017 Starbucks commenced operations in Jamaica where the first store opened in the resort city of Montego Bay 214 on the shores of the Doctor s Cave Beach Club offering views of the Caribbean Sea 215 The company also reaffirmed its commitment to working with local coffee farmers to implement systems to increase productivity and yields while also increasing compliance to international standards 216 Starbucks Jamaica opened its first store on November 21 2017 with plans to open 15 locations island wide over a 5 year period 214 Starbucks Jamaica opened stores at the Sangster International Airport in Montego Bay and at the Falmouth Pier in Falmouth Jamaica Starbucks Jamaica announced plans to open up to six stores in Kingston Jamaica by 2019 217 The first of the Kingston stores opened on June 21 2018 The second store is in Kingston s central business district New Kingston Starbucks opened its first in store location in the flagship location for Jamaica s largest Pharmacy chain Fontana Pharmacy also located in Kingston making it Starbucks s third location 218 In August 2019 a franchised location opened in the Cayman Islands 219 In October 2019 a franchised location opened in the Turks and Caicos Islands 220 Oceania Australia In July 2000 the first location in Australia opened in Sydney 221 After a massive downturn in 2008 the remaining Australian Starbucks stores were sold to the Withers family in 2014 with the company planning a more restrained expansion 222 223 As of November 2022 there are 59 Starbucks stores in Australia 23 in New South Wales 19 in Queensland and 18 in Victoria These stores are spread out across Sydney Melbourne Brisbane the Gold Coast the Sunshine Coast and Ballarat Before the mass closure of 61 of their 85 stores in 2008 224 225 there were also stores in Adelaide 226 Canberra Hobart 227 and Wollongong 228 However there are plans to open a restaurant in Toowoomba 229 New Zealand Starbucks operates several locations in New Zealand 230 Africa In May 2010 Southern Sun Hotels South Africa signed an agreement with Starbucks to brew Starbucks coffees in select Southern Sun and Tsonga Sun hotels in South Africa The agreement was partially reached so Starbucks coffees could be served in the country in time for the 2010 FIFA World Cup hosted by South Africa 231 232 Starbucks inside Fourways Mall South Africa In April 2016 after TASTE Holdings acquired outlet licensing for South African stores Starbucks opened its first stores in South Africa in Rosebank Gauteng Johannesburg and the Mall of Africa 233 234 At sea In December 2010 Starbucks debuted their first ever Starbucks at sea In partnership with Royal Caribbean International Starbucks opened a shop aboard the Allure of the Seas Royal Caribbean s second largest ship and the second largest ship in the world 235 Licensed and franchise operations A typical retail area this one in Bangalore India showing a display of food and the beverage preparation area Stores that independently operate locations include Ahold Delhaize Barnes amp Noble Target Corporation Albertsons and more recently Publix stores In the EMEA Europe Middle East and Africa markets Starbucks operates a franchising program Different from the licensing program in which existing corporations may apply to operate a Starbucks kiosk within an existing store franchises can enable new freestanding stores Automation Starbucks has automation systems in some areas These machines have 280 possible drink combinations to choose from They have touchscreens and customers can play games while they wait for their order 236 Vending machines are said to possibly be able to replace baristas 237 Starbucks has said it does not want to replace baristas with robots but use them as a complementary tool 238 Unbranded stores Main article Stealth Starbucks Roy Street Coffee amp Tea in Seattle an example of a stealth Starbucks 2016 In 2009 at least three stores in Seattle were de branded to remove the logo and brand name and remodel the stores as local coffee houses inspired by Starbucks 239 240 CEO Howard Schultz called the unbranded stores a laboratory for Starbucks 241 The first 15th Avenue Coffee and Tea opened in July 2009 on Capitol Hill It served wine and beer and hosted live music and poetry readings 242 It has since been remodeled and reopened as a Starbucks branded store Another is Roy Street Coffee and Tea at 700 Broadway E also on Capitol Hill Although the stores have been called stealth Starbucks 239 243 and criticized as local washing 244 Schultz says that It wasn t so much that we were trying to hide the brand but trying to do things in those stores that we did not feel were appropriate for Starbucks 241 Teavana Starbucks entered the tea business in 1999 when it acquired the Tazo brand for US 8 100 000 245 246 In December 2012 Starbucks paid US 620 million to buy Teavana 247 248 249 250 Starbucks did not market Teavana products in its stores though the acquisition allowed the expansion of Teavana beyond shopping malls 246 In January 2015 Starbucks began to roll out Teavana teas into Starbucks stores both in to go beverage and retail formats 251 Starbucks shut down Teavana in early 2018 252 253 Corporate governance and identityKevin Johnson who served as president and chief operating officer from 2015 to 2018 has been the chief executive of Starbucks since April 2017 254 Myron E Ullman became chairman of the firm in June 2018 255 Both Johnson and Ullman succeeded Howard Schultz who served in both capacities from 2008 to 2017 256 Orin C Smith was president and CEO of Starbucks from 2001 to 2005 after which Jim Donald took over as CEO until 2008 257 Since 2018 Schultz has served as the firm s first Chairman emeritus 258 Analysts have long believed that the firm s corporate governance must determine how to contend with higher materials prices and enhanced competition from lower priced fast food chains including McDonald s and Dunkin Donuts In October 2015 Starbucks hired its first chief technology officer Gerri Martin Flickinger to lead its technology team 259 Starbucks maintains control of production processes by communicating with farmers to secure beans roasting its own beans and managing distribution to all retail locations Additionally Starbucks s Coffee and Farmer Equity Practices require suppliers to inform Starbucks what portion of wholesale prices paid reaches farmers 260 261 Board of directors As of May 2022 update 262 Howard Schultz president and interim CEO Mellody Hobson chair of Starbucks president and co CEO of Ariel Investments Richard Allison CEO of Domino s Pizza Andrew Campion COO of Nike Inc Mary Dillon chair and former CEO of Ulta Isabel Ge Mahe executive at Apple Inc Jorgen Vig Knudstorp executive chairman of LEGO Group Satya Nadella CEO of Microsoft Joshua Cooper Ramo vice chairman and co CEO of Kissinger Associates Clara Shih CEO of Salesforce s Service Cloud business Javier Teruel former vice chairman of Colgate PalmoliveLogo 1971 1987 1987 1992 1992 2011 2011 present In 2006 Valerie O Neil a Starbucks spokeswoman said that the logo is an image of a twin tailed mermaid or siren as she s known in Greek mythology 263 The logo has been significantly streamlined over the years In the first version 264 the Starbucks siren was topless and had a fully visible double fish tail 265 The image also had a rough visual texture and has been likened to Melusine 266 The image is said by Starbucks to be based on a 16th century Norse woodcut although other scholars note that it is apparently based on a 15th century woodcut in Juan Eduardo Cirlot s Dictionary of Symbols 267 268 In the second version which was used from 1987 to 1992 her breasts were covered by her flowing hair but her navel was still visible 269 The fish tail was cropped slightly and the primary color was changed from brown to green a nod to the Alma Mater of the three founders the University of San Francisco 270 271 In the third version used between 1992 and 2011 her navel and breasts are not visible at all and only vestiges remain of the fish tails The original woodcut logo has been moved to the Starbucks s Headquarters in Seattle At the beginning of September 2006 and then again in early 2008 Starbucks temporarily reintroduced its original brown logo on paper hot drink cups Starbucks has stated that this was done to show the company s heritage from the Pacific Northwest and to celebrate 35 years of business The vintage logo sparked some controversy due in part to the siren s bare breasts 272 but the temporary switch garnered little attention from the media Starbucks had drawn similar criticism when it reintroduced the vintage logo in 2006 273 The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren leaving only her crown 274 as reported in a Pulitzer Prize winning column by Colbert I King in The Washington Post in 2002 The company announced three months later that it would be using the international logo in Saudi Arabia 275 In January 2011 Starbucks announced that it would make small changes to the company s logo removing the Starbucks wordmark around the siren enlarging the siren image and making it green 1 276 Environmental and social policiesEnvironmental practices In 1999 Starbucks started the Grounds for your Garden program This gives leftover coffee grounds to anyone requesting it for composting The goal of the program was to make the company environmentally friendlier Although not all stores and regions participate customers can request and lobby their local store to begin the practice In October 2008 The Guardian newspaper reported that Starbucks was wasting 6 2 million U S gallons 23 4 million liters of water a day by leaving a tap constantly running for rinsing utensils in a dipper well in each of its stores but this is often required by governmental food safety codes 277 In June 2009 in response to concerns over its excessive water consumption Starbucks re evaluated its use of the dipper well system In September 2009 company operated Starbucks stores in Canada and the United States successfully implemented a new water saving solution that meets government health standards Different types of milk are given a dedicated spoon that remains in the pitcher and the dipper wells were replaced with push button metered faucets for rinsing This will reportedly save up to 150 U S gallons 570 liters of water per day in every store 278 Recycling Starbucks began using 10 recycled paper in its beverage cups in 2006 the company claimed that the initiative was the first time that recycled material had been used in a product that came into direct contact with a food or beverage 279 Allen Hershkowitz of the Natural Resources Defense Council called the 10 content minuscule 279 but Starbucks received the National Recycling Coalition Recycling Works Award in 2005 for the initiative 280 In a 2008 media article Starbucks s vice president of corporate social responsibility acknowledged that the company continued to struggle with environmental responsibility as none of its cups were recyclable and stores did not have recycling bins At the time that the article was published Starbucks gave customers who brought in their own reusable cup a 10 cent discount in addition to using corrugated cup sleeves made from 85 post consumer recycled fiber which is 34 less paper than the original During the same period Starbucks entered into a partnership with Conservation International pledging US 7 5 million over three years to help protect the natural environment of coffee growing communities in Mexico and Indonesia 281 Plastic straw ban On July 9 2018 Starbucks President and CEO Kevin Johnson announced that Starbucks will ban the single use plastic straws by January 1 2020 on all cold drinks from all locations worldwide due to climate change concerns pollution and sea turtle endangerment as the single use plastic straws failed to be designed for recycling when they were invented Frappucinos will get straws made from a different material that is sustainable and environmentally friendly such as paper or compostable plastic while other cold drinks will get straw less lids These new modified lids contain 9 less plastic than Starbucks previous flat lid 282 The Starbucks locations in Europe China Taiwan Japan Thailand Vietnam India Canada Hawaii Alaska Washington D C New Mexico California New York Washington State New Jersey Oregon Maryland Delaware Vermont Massachusetts Connecticut and Rhode Island already eliminated single use plastic straws by the end of 2018 283 284 South Korea is the first country to introduce paper straws to all stores among 78 countries in the world that Starbucks has entered 285 Reusable cups Starbucks has publicly committed to reducing waste by 50 by 2030 286 After successfully completing the campaign to provide the Reusable Cup in Vietnam in 2020 it held the same event in Korea in 2021 Along with a picture of throwing away a cleanly washed recycled PET bottle on Instagram a hashtag designated by Starbucks was written and uploaded and a reusable cup was provided instead of a disposable cup In April 2013 Starbucks introduced reusable cups where customers would be able to bring their cup into any location and receive a small discount on their drink 287 When the COVID 19 pandemic first began in 2019 the company halted the use of personal cups due to concerns with the transferring of germs 288 Starbucks is phasing out disposable cups in Korea entirely by 2025 289 290 Farmer equity practices Starbucks began drafting plans for corporate social responsibility in 1994 291 Since Starbucks has partnered with Conservation International CI to draft plans and audit its coffee and farmer equity C A F E program 292 Starbucks s C A F E practices are based on a rating system of 249 indicators Farmers who earn high overall scores receive higher prices than those who achieve lower scores Ratings categories include economic accountability social responsibility environmental leadership in coffee growing and processing Indicators for social responsibility have evolved and now include zero tolerance indicators that require workers to be paid in cash check or direct deposit ensure that all workers are paid the established minimum wage that workplaces are free of harassment and abuse that workplaces are nondiscriminatory and do not employ persons under the age of 14 and several more 293 Starbucks has moved 90 of its coffee purchases to preferred C A F E certified providers and the company is approaching its stated goal to purchase 100 of its coffee through C A F E or other ethically sourced certification systems 292 Washington State University Assistant Professor Daniel Jaffee argues that Starbucks s C A F E practices merely green wash to burnish their corporate image 294 Additionally Professor Marie Christine Renard of Rural Sociology of Chapingo University in Mexico wrote a case study of Starbucks s Conservation International s and Agro industries United of Mexico AMSA s joint conservation effort in Chiapas Mexico in which she concluded that w hile the CI Starbucks AMSA Alliance paid better prices it did not allow the producers to appropriate the knowledge that was necessary for the organizations to improve the quality of their coffee 295 Fair trade Fair trade coffee beans pictured here being sorted in 2007 have made up the majority of Starbucks imports from coffee producing countries In 2000 the company introduced a line of fair trade products 296 297 Of the approximately 300 million pounds 136 million kilograms of coffee Starbucks purchased in 2006 about 18 million pounds 8 2 million kilograms or 6 was certified as fair trade 298 All espresso roast sold in the United Kingdom and Ireland is Fairtrade 299 Groups such as Global Exchange called for Starbucks to further increase its sales of fair trade coffees 300 After a long running dispute between Starbucks and Ethiopia Starbucks agreed to support and promote Ethiopian coffees An article in BBC News 301 states that Ethiopian ownership of popular coffee designations such as Harrar and Sidamo is acknowledged even if they are not registered Ethiopia fought hard for this acknowledgement mainly to help give its poverty stricken farmers a chance to make more money In 2006 Starbucks said it paid 1 42 per pound 3 1 kg for its coffee more than 33 higher than the commodity price at the time However the coffee Starbucks bought for 1 42 per pound 3 1 kg had a selling price after transportation processing marketing store rentals taxes and staff salary and benefits of 10 99 per pound 24 2 kg 302 303 As of 2013 the Starbucks website sells only one Ethiopian coffee 304 305 In addition Starbucks is an active member of the World Cocoa Foundation 306 Food bank donations Since 2010 Starbucks has been donating leftover pastries in the United States to local food banks through a food collection service named Food Donation Connection 307 In March 2016 Starbucks unveiled a five year plan to donate 100 percent of unsold food from its 7 600 company operated stores in the U S to local food banks and pantries 308 Perishable food will be transported in refrigerated trucks to area food banks through the company s partnerships with the Food Donation Connection and Feeding America This program called FoodShare is expected to provide up to 50 million meals over the next five years 309 As of 2017 update the program was in 10 different markets including New York City 310 In New York Starbucks works with Feeding America and City Harvest both non profits to donate food from 45 locations It plans to expand the program to all 305 Manhattan stores In September 2019 60 of Starbucks stores are participating in FoodShare This level of participation contributed to 20 million meals served to those in need 311 Cage free eggs In 2008 Starbucks announced a comprehensive new animal welfare policy banning many inhumane farming practices including the caging of hens In 2009 they established a buying preference in North America to use industry best practices for animal husbandry and processing including egg production 312 In 2015 Starbucks made a public announcement that they will switch to 100 cage free eggs by 2020 313 314 315 316 However later the company altered its commitment to just company owned locations excluding around 40 of its licensed restaurants 317 In 2018 Starbucks committed to reaching the goal of using 100 cage free eggs and egg products in company operated stores globally by 2020 including Starbucks branded products and those supplied to licensed partners in the North America They stated their goal to be for all their products to meet high quality and ethical standards with a commitment to social responsibility standards with animal welfare as a primary focus 318 Organizations such as World Animal Protection and Compassion in World Farming have stated that Starbucks has not shown any demonstrable improvement in animal welfare since 2012 319 According to the Humane Society of the United States Starbucks no longer qualifies as having an actual cage free commitment 320 Climate Change Global climate change is affecting the growth and quality of coffee beans Starbucks can be greatly affected by this due to their specific type of bean they use for their gourmet coffee They use Acadia beans which are grown in Mexico Brazil and China These beans need to be grown in a specific climate to grow in with specific rain fall and temperatures 321 In Mexico and Brazil the precipitation and temperature have changed drastically in the last decade It is estimated the temperature will increase about 1 to 6 degrees Celsius and rainfall is supposed to increase 15 322 In popular cultureHear Music Main article Hear Music Starbucks s Hear Music Coffeehouse in downtown San Antonio Texas 2006 Hear Music began as a music catalog company in 1990 adding a few retail locations in the San Francisco Bay Area Hear Music was purchased by Starbucks in 1999 323 In 2002 it produced a Starbucks opera album featuring artists such as Luciano Pavarotti followed in March 2007 by the hit CD Memory Almost Full by Paul McCartney making McCartney the first artist signed to the new Hear Music label sold in Starbucks outlets 324 In 2006 the company created Starbucks Entertainment one of the producers of the 2006 film Akeelah and the Bee Starbucks stores advertised the film before its release and sold the DVD 325 326 Starbucks has become the subject of a protest song A Rock Star Bucks a Coffee Shop by Neil Young and his band Promise of the Real This single from the album The Monsanto Years criticized both Starbucks s alleged use of genetically modified food and the GMO company Monsanto 327 328 Upstanders In September 2016 Starbucks announced a debut of its first ever original content series called Upstanders which aimed to inspire Americans with stories of compassion citizenship and civility 329 The series featured podcasts written word and video and was distributed via the Starbucks mobile app online and through the company s in store digital network 329 Films In the 2021 film Ghostbusters Afterlife it is stated by Ray Stantz Dan Aykroyd that Starbucks had took over the Ghostbusters firehouse headquarters after their business went defunct and renovated as a coffeehouse before Winston Zeddemore Ernie Hudson bought it back from them Literature In the 2008 novel Let It Snow Three Holiday Romances Starbucks employed one of its key characters named Addie PartnershipsAeroplan In Canada Starbucks has partnered with Aeroplan to award Aeroplan points to customers who link their Aeroplan and Starbucks accounts Aeroplan members receive points for loading money into their Starbucks account 330 Apple Inc Starbucks has partnered with Apple Inc to collaborate on selling music as part of the coffeehouse experience In October 2006 Apple added a Starbucks Entertainment area to the iTunes Store selling music similar to that played in Starbucks stores In September 2007 Apple announced that customers would be able to browse the iTunes Store at Starbucks via Wi Fi in the US with no requirement to log into the Wi Fi network targeted at iPhone iPod Touch iPad and MacBook users The iTunes Store automatically detects recent songs playing in a Starbucks and offer users the opportunity to download the tracks Some stores feature LCD screens with the artist name song and album information of the current song playing This feature was rolled out in Seattle New York City and the San Francisco Bay Area and was offered in limited markets during 2007 2008 331 During the fall of 2007 Starbucks also began to sell digital downloads of certain albums through iTunes Starbucks gave away 37 different songs for free download through iTunes as part of the Song of the Day promotion in 2007 and a free Pick of the Week download is available from the App Store 332 333 MSNBC Starting on June 1 2009 the MSNBC morning news program Morning Joe has been presented as brewed by Starbucks and the show s logo changed to include the company logo Although the hosts have previously consumed Starbucks coffee on air for free in the words of MSNBC president Phil Griffin it was not paid placement at that time 334 The move was met with mixed reactions from rival news organizations viewed as both a clever partnership in an economic downturn and a compromise of journalistic standards 335 The endorsement deal ended in August 2013 336 Kraft Foods Starbucks and Kraft Foods entered into a partnership in 1998 to sell Starbucks products in the Mondelez grocery stores owned by the latter Starbucks claimed that Kraft did not sufficiently promote its products and offered Kraft US 750 million to terminate the agreement however Kraft declined the offer but Starbucks proceeded with the termination anyway Starbucks wanted to terminate the agreement because at the time single coffee packs were beginning to become popular In their agreement Starbucks was confined to selling packs that only worked in Kraft s Tassimo machines Starbucks did not want to fall behind in the market opportunities for K Cups 337 In mid November 2013 an arbitrator ordered Starbucks to pay a fine of US 2 8 billion to Mondelez International a corporate spin off of Kraft for its premature unilateral termination of the agreement 338 339 340 Arizona State University In June 2014 Starbucks announced a partnership with Arizona State University ASU that would allow Starbucks employees in their Junior and Senior years of college to complete four years of college at Arizona State University s online program for only around US 23 000 Starbucks employees admitted into the program will receive a scholarship from the college 341 that will cover 44 of their tuition The remaining balance and all other expenses would be paid by the student or through traditional financial aid In April 2015 Starbucks and ASU announced an expansion of the College Achievement Program The program would now allow all eligible part time and full time employees working in a U S Starbucks to enroll in the program for full tuition reimbursement 342 After the completion of each semester Starbucks reimburses the student their portion of the tuition The student can then use the reimbursement to pay any loans or debt incurred during the semester 343 PepsiCo In 2015 Starbucks signed a deal with PepsiCo to market and distribute Starbucks products in several Latin American countries 344 Spotify In May 2015 Starbucks entered a partnership with music streaming service Spotify The partnership entailed giving U S based employees a Spotify premium subscription and to help influence the music played in store via playlists made using Spotify Starbucks was also given its own curated Spotify playlist to be featured on Spotify s mobile app 345 Disney On June 19 2015 a Starbucks opened at Disney s Animal Kingdom on Discovery Island Since the park does not allow plastic straws due to the animals this location features special green eco friendly straws with their cold drinks 346 This was the sixth Starbucks to open in Walt Disney World following locations in the Magic Kingdom Main Street U S A Epcot Future World Disney s Hollywood Studios Hollywood Boulevard 347 and two in Disney Springs Marketplace and West Side In addition to these six there are locations in Disneyland Main Street U S A Disney California Adventure Buena Vista Street Anaheim s Downtown Disney and Disney Village at Disneyland Paris The Downtown Disney and Disney Springs locations are Starbucks operated while the locations inside of the theme parks are Disney operated 348 Uber Eats In December 2018 Starbucks expanded its partnership with Uber Eats to bring its beverages to U S customers doorsteps as it had already done for some time in China 349 350 Lyra Health Inc In March 2020 Starbucks announced that starting from April 6 all U S employees and their eligible family members could use up to 20 free mental health therapy or coaching sessions per year 351 They can meet with a counselor face to face or video call and will also have unlimited access to self care apps through Lyra Health Inc 352 PayPal BakktThrough partnerships with financial technology company PayPal and digital asset manager Bakkt Starbucks customers can reload their Starbucks cards with cryptocurrencies such as Bitcoin and Ether 353 354 Reviews and receptionKevin Knox who was in charge of doughnuts food quality at Starbucks from 1987 to 1993 recalled on his blog in 2010 how George Howell coffee veteran and founder of the Cup of Excellence had been appalled at the dark roasted beans that Starbucks was selling in 1990 30 355 Talking to The New York Times in 2008 Howell stated his opinion that the dark roast used by Starbucks does not deepen the flavor of coffee but instead can destroy purported nuances of flavor 30 The March 2007 issue of Consumer Reports compared American fast food chain coffees and ranked Starbucks behind McDonald s Premium Roast in the middle of a coffee war The magazine called Starbucks coffee strong but burnt and bitter enough to make your eyes water instead of open 356 As reported by Time in 2010 third wave coffee proponents generally criticize Starbucks for over roasting beans 357 As a result Starbucks retrained its baristas and changed its roasting methods in 2010 in order to standardize quality over quantity 358 The Atlantic reported that this push for higher quality coffee slowed down orders but stated they move their product pretty quickly and with surprising accuracy 358 Forbes corroborated this trade off between efficiency and quality at Starbucks 359 In 2018 Business Insider conducted a test of Starbucks coffee judged by 100 coffee experts 360 It concluded that although staples of the menu were too sugary coffee quality materially improved with particularly strong showings in the firm s iced coffee and nitro cold brew coffee offerings 360 Insider experts however did note that the coffee quality in Starbucks Reserves far surpassed that of the typical retail store 360 Parodies and trademark infringementsThis section may contain an excessive amount of intricate detail that may interest only a particular audience Please help by spinning off or relocating any relevant information and removing excessive detail that may be against Wikipedia s inclusion policy December 2022 Learn how and when to remove this template message A line outside Dumb Starbucks on February 9 2014 Cartoonist Kieron Dwyer s first LCD issue 2000 Starbucks has been a target of parodies and imitations of its logo particularly the 1992 version and has used legal action against those it perceives to be infringing its intellectual property United States During 1990s and 2000s In 1999 a New York store selling stickers and T shirts using the Starbucks logo with the phrase Fuck Off was sued by the company 361 362 In 2000 San Francisco cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on the cover of one of his comics later placing it on coffee mugs T shirts and stickers that he sold on his website and at comic book conventions Dwyer felt that since his work was a parody it was protected by his right to free speech under U S law The case was eventually settled out of court as Dwyer claimed he did not have the financial ability to endure a trial case with Starbucks The judge agreed that Dwyer s work was a parody and thus enjoyed constitutional protection however he was forbidden from financially profiting from using a confusingly similar image of the Starbucks siren logo Dwyer was allowed to display the image as an expression of free speech but he can no longer sell it 363 Starbucks did not open any stores after first registering its trademark in Russia in 1997 and in 2002 a Russian lawyer successfully filed a request to cancel the trademark He then registered the name with a Moscow based company and asked for US 600 000 to sell the trademark to Starbucks but was ruled against in November 2005 150 In Austin Powers The Spy Who Shagged Me Dr Evil made his hideout in a Starbucks branded tower from which he traveled back to the past citation needed In the 2004 DreamWorks Animation film Shrek 2 Starbucks is parodied as Farbucks in the kingdom of Far Far Away which in turn is a parody of a medieval version of Hollywood Los Angeles California citation needed importance In December 2005 Sam Buck Lundberg who owns a coffee store in Oregon was prohibited from using Sambuck s Coffee on the shop front 364 After a bar owner in Galveston Texas United States registered the name Star Bock Beer Starbucks filed a lawsuit in 2003 In a 2005 federal court ruling the bar owner won the right to sell the beer but the ruling also stated that the sale of the beer must be restricted to Galveston the United States Supreme Court upheld the ruling in 2007 365 366 In September 2007 Christian bookstores and websites in the United States sold a T shirt featuring a logo with the siren replaced by Jesus and the words Sacrificed for me around the edge 367 In April 2008 Starbucks claimed that Seattle s Rat City Rollergirls had a logo drawn by a Washington artist which was too similar to its own Starbucks requested an extension to further examine the issue and possibly issue a complaint which was granted by the Trademark Office The case was terminated 368 369 During the 2010s In November 2013 Starbucks lost a case against a small family owned roaster in New Hampshire that sells coffee known as Charbucks 370 In 2014 Nathan Fielder a Canadian comedian behind Nathan for You opened a store called Dumb Starbucks Coffee in Los Feliz Los Angeles The store resembled a typical Starbucks with one exception everything was preceded by the word dumb For example the drinks he carried included Dumb Skinny Vanilla Lattes and Dumb Frappuccinos 371 The store carried music titled Dumb Jazz Standards and Dumb Norah Jones Duets 372 He thought he could bypass infringement and copyright claims through the Parody Law referring to the parody aspect of Fair Use laws that protect parodists such as Weird Al Yankovic and SNL No lawsuits were filed though because the store was short lived The Los Angeles Health Department shut it down after four days because Fielder lacked the proper permits 373 374 In October 2016 the company prevailed in a trademark infringement case against bongs that look like Frappuccinos winning over US 500 000 after the pipe designer did not show up to court 375 376 377 In May 2017 a coffee shop in Brooklyn sued Starbucks for US 10 million claiming that its Unicorn Frappuccino overshadows the shop s Unicorn Latte The case was settled in September 2017 378 International cases North America In 2003 Starbucks sent a cease and desist letter to HaidaBucks Coffee House in Masset British Columbia Canada The store was owned by a group of young Haida men who claimed that the name was a coincidence due to buck being a Haida word for young man a claim that cannot be substantiated After facing criticism Starbucks dropped its demand after HaidaBucks dropped coffee house from its name 379 Europe In 2005 an anti Starbucks website starbuckscoffee co uk which encouraged people to deface the Starbucks logo 380 was transferred to Starbucks 381 but has since resurfaced at www starbuckscoffee org uk East Asia In January 2006 Starbucks won a case against the Xingbake chain in Shanghai China for trademark infringement because the chain used a green and white circular logo with a name that sounded phonetically similar to the Chinese for Starbucks 382 383 In January 2007 Starbucks lost a trademark infringement case against a smaller coffee vendor in South Korea that operates coffee stations under the name Starpreya The company Elpreya says Starpreya is named after the Norse goddess Freja with the letters of that name changed to ease pronunciation by Koreans The court rejected Starbucks s claim that the logo of Starpreya is too similar to their own logo 384 In November 2017 the company lost a trademark infringement dispute against Morinaga Milk Industry which used a black and white circular logo with Mount Rainier branding The case was thrown out by the Intellectual Property Office of Singapore 385 South Asia In March 2007 Starbucks launched action against an Indian cosmetics business run by Shahnaz Husain after she applied to register the name Starstruck for coffee and related products She said she aimed to open a chain of stores that would sell coffee and chocolate based cosmetics 386 Businesses that used the Starbucks logo unaltered and without permission include a cafe in Pakistan 387 and a cafe in Cambodia in 2009 the owner saying that whatever we have done we have done within the law 388 West Asia Stars and Bucks Cafe in Ramallah In 2009 a cafe in Al Manara Square Ramallah Palestinian Territories opened with the name Stars and Bucks and a logo using a similar green circle and block lettering Like Starbucks the Stars and Bucks serves cappuccinos in ceramic cups and offers free Wifi According to speculation cited in the Seattle Post Intelligencer the cafe s name and imitation Starbucks style may be a political satire of American consumerism Starbucks is not known to have taken action against this business 389 390 391 Criticisms and controversiesMain article Criticism of Starbucks Respond to Russian invasion Following the 2022 Russian invasion of Ukraine a number of companies have faced growing pressure to halt operations in Russia but have not yet done so This includes Starbucks On March 4 Starbucks CEO Kevin Johnson stated that the company has no business operations in Ukraine but does have 130 licensed Starbucks locations in Russia that are wholly owned by a licensed partner While Johnson did not comment on their future he condemned the Russian invasion and did say that the company will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine 392 393 394 395 Racial controversies This article s Criticism or Controversy section may compromise the article s neutrality by separating out potentially negative information Please integrate the section s contents into the article as a whole or rewrite the material December 2022 Starbucks has been accused of racial bias and discrimination on several occasions In 1994 Starbucks settled a lawsuit after two employees were dismissed because of their race age and sex A black woman filed a suit after her direct supervisor a regional vice president said he would like to call her Toby a slave name which was given to African Kunta Kinte in a TV mini series Roots Her co worker spoke on her behalf after which she was fired 396 In 2008 a former African American Starbucks engineer sued the company for discrimination after his supervisor failed to address racist bullying he was experiencing at the workplace instead giving him extra work due to his complaining Starbucks settled the suit in 2009 397 In 2014 a Milwaukee Starbucks employee called the police when they noticed a black man sleeping in a park which resulted in the police officer killing the man by shooting him 14 times prompting protests 398 The 2015 Starbucks Race Together campaign when baristas were instructed to write the phrase Race Together on customer s cups with the aim to start a national dialogue about race was heavily criticized and received backlash 399 400 In 2018 two black men were arrested and escorted out of a Philadelphia Starbucks after the staff called the police because they refused to leave The video of the incident quickly became viral and sparked widespread outrage 401 In another 2018 incident a black man was denied the code for the restroom for not being a customer even though at the same time a white man was given that code before ordering anything 402 In 2020 Starbucks employees were prohibited from wearing Black Lives Matter symbols or phrases on their clothing or accessories 403 In 2021 a Starbucks in Ireland was fined 12 000 after an Irish Thai customer received her order with a racist drawing on the cup 404 The Equal Employment Opportunity Commission has raised allegations against Starbucks for racial bias in its promotions allegedly based on workforce data from 2007 to 2011 that showed that minority retail partners in the United States received fewer promotions than statistically expected 405 Union busting In 2022 over a period of few months Starbucks dismissed more than 85 workers in the US involved in organizing worker unions against unfair labor practices The workers also accused Starbucks of creating a culture of fear and surveillance in the store 406 In November 2022 the chain announced it would close a location in Seattle that was the first to unionize It said the closure was due to safety concerns 407 See also Coffee portal Companies portal Food portalCoffee culture Coffee wars Coffee substitute Criticism of Starbucks List of coffee companies List of coffeehouse chains List of companies based in Seattle Multinational corporationReferences a b Kavilanz Parija January 5 2011 Starbucks unveils a new logo CNN Starbucks Corporation 2022 Form 10 K Annual Report U S Securities and Exchange Commission November 18 2022 Starbucks stores U S and international Statista Retrieved November 29 2021 Haddon Heather March 16 2022 Former Starbucks CEO Howard Schultz to Return as Chain Faces Union Push Rising Costs The Wall Street Journal ISSN 0099 9660 Retrieved March 17 2022 Robinson Melia July 29 2017 Starbucks is opening premium 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Duracell Powermat The Boston Globe Gilbert Ben October 29 2012 Boston area Starbucks testing wireless smartphone charging Starbucks Google and AT amp T back PMA standard Engadget Tibken Shara July 31 2013 At Starbucks AT amp T is out and Google is in for Wi Fi CNET FluxPort Brings Qi Wireless Charging to Starbucks Coffee Houses Press release PR Newswire August 24 2016 Lerman Rachel January 15 2014 Starbucks confirms layoffs at Seattle headquarters American City Business Journals Number of Starbucks stores worldwide Statista Starbucks locations in Egypt locations alshaya com Retrieved November 16 2022 Starbucks thought it would have 30 stores in SA by 2022 but it will hit 41 amid the pandemic December 22 2021 Starbucks s installe enfin a Tunis April 5 2019 Starbucks celebrates 20 years in Indonesia by reinforcing its commitments to people planet and coffee Starbucks Stories Asia Retrieved January 13 2023 Ong Shazni October 26 2021 Starbucks to have near complete presence in Malaysia by end 2021 with new outlet in Perlis Berjaya Food The Edge Markets Retrieved December 28 2021 Apr 28 Shishir Arya TNN Updated Business back to pre pandemic level Starbucks CEO Nagpur News Times of India The Times of India Retrieved May 8 2022 Number of Starbucks stores in the U S Statista McDonald s Corp Betting That Coffee Is Britain s Cup of Tea The New York Times Associated Press March 28 1999 ISSN 0362 4331 a b Starbucks establishes coffee trading company in Switzerland American City Business Journals October 17 2002 a b Kramer Andrew E September 7 2007 After Long Dispute a Russian Starbucks The New York Times ISSN 0362 4331 Update to Starbucks partners on our business in Russia Starbucks Stories Retrieved June 12 2022 Vedomosti uznali kto mozhet kupit biznes Starbucks v Rossii Starbucks Announces the Opening of its First Store in Poland Starbucks April 6 2009 Archived from the original on October 10 2016 Allison Melissa February 18 2010 Starbucks opens first shop in Sweden its 53rd country The Seattle Times a b Starbucks Celebrates First Store Opening in El Salvador Starbucks November 3 2010 Archived from the original on December 9 2010 Oslo Airport gets fresh coffee on wheels The Norwegian American July 23 2015 Starbucks Opens First Store in Finland at Helsinki Airport Starbucks May 14 2012 Archived from the original on January 12 2013 Starbucks Opens in Salling Department Store Starbucks August 4 2013 Starbucks coffee shop chain will be opened in Baku Azerbaijan Azeri America News Azeriamericanews com April 21 2014 Starbucks comes to Guernsey ITV News November 28 2014 Chopping Dominic April 21 2015 Starbucks to open within Kesko Stores in Finland MarketWatch Milano conto alla rovescia per Starbucks il 6 settembre l inaugurazione Milan countdown for Starbucks inauguration day will be September 6 in Italian August 28 2018 Sylvers Eric September 6 2018 After 25 000 Stores in 78 Countries Starbucks Turns to Italy The Wall Street Journal Starbucks to Open Stores in Italy Starbucks February 28 2016 Landini Francesca September 19 2017 Coffee rivals square off in Italy ahead of Starbucks invasion Reuters Get ready Up to 300 Starbucks stores are coming to Italy The Local February 16 2017 Starbucks Opens its First Store in Slovakia Starbucks June 7 2016 Starbucks opens in Slovakia The Slovak Spectator May 31 2016 First Starbucks in Serbia this year N1 June 4 2018 Starbucks Welcomes First Customers in Malta Starbucks June 1 2019 Russia Starbucks Home grown chain Stars replaces coffee giant BBC News August 19 2022 Szabo Liz July 29 1996 Launching Starbucks In Japan First Of 15 Stores To Open The Seattle Times Lim Uy Sasha December 1 2017 Do You Remember the First Starbucks in the Philippines Esquire Philippines Starbucks in the Philippines Starbucks Starbucks closes coffeehouse in Beijing s Forbidden City The New York Times July 15 2007 Forbidden City Starbucks closes BBC News July 14 2007 Why Starbucks Failed in Israel August 15 2016 Starbucks to end Israeli partnership Seattle Post Intelligencer March 31 2003 Tsoref Ayala April 1 2003 All Six Starbucks Cafes in Israel to Shut Down at End of Week Haaretz Facts about Starbucks in the Middle East Starbucks August 5 2014 Starbucks closes outlets in Israel Snopes March 20 2015 Tata Coffee brings Starbucks to India Business Standard January 14 2011 Tata Coffee amp Starbucks Sign MoU for Strategic Alliance in India Starbucks January 12 2011 Corbett Alexandra January 18 2011 Thirsty Starbucks Supersizes to the Trenta The Norwalk Daily Voice Starbucks Celebrates Its 500th Store Opening in Mainland China Press release Business Wire October 25 2011 Starbucks postpones India entry withdraws FIPB application Rediff com July 20 2007 Starbucks Delays Indian Chain Launch Associated Press July 25 2007 via CNBC Tata Global Beverages and Starbucks Form Joint Venture to Open Starbucks Cafes across India Starbucks January 29 2012 Archived from the original on February 4 2012 Khalid Farisa October 24 2012 Veni Vidi Venti Starbucks Expands Its Global Reach to Mumbai Asia Society Badrinath Raghuvir January 25 2013 Tata Coffee to close ranks with Starbucks Business Standard Badrinath Raghuvir October 25 2012 Starbucks creates a stir in India The National Archived from the original on October 26 2012 Starbucks to enter coffee loving Vietnam Agence France Presse January 4 2013 via Taipei Times Ives Mike January 4 2013 STARBUCKS TO OPEN 1ST VIETNAM CAFE Associated Press via The Boston Globe Starbucks opens first store in Vietnam Bangkok Post Agence France Presse February 1 2013 Khanh Vu Trong July 23 2014 Starbucks Opens First Store in Hanoi The Wall Street Journal Boden Rian June 4 2014 Starbucks Korea lets customers place orders with their mobile phone more countries to follow NFCW Park Jae hyuk April 30 2017 Starbucks Korea sees boom in mobile orders The Korea Times Starbucks Launches Mobile Order amp Pay in Portland National Introduction in 2015 Starbucks December 5 2014 Kate Taylor March 27 2018 Starbucks is bringing back a promotion that baristas hate but there s a catch Business Insider Kate Taylor March 27 2018 Starbucks just quietly made a change that reveals the future of the company here s how it works Business Insider Baertlein Lisa September 23 2014 Starbucks buying full control of Japan unit for 914 million Reuters Starbucks Announces Plans to Bring its Unique Coffeehouse Experience to the Vibrant Cambodian Market Starbucks August 26 2015 Starbucks opens in Almaty Jacobs Harrison See inside the world s largest Starbucks where coffee is theater and the line is always down the block Business Insider Retrieved October 24 2021 Starbucks targets new market in coffee exporting Laos Associated Press November 2 2020 Archived from the original on May 24 2022 via The Independent Starbucks Opens Coffee Shop in Mexico Voice of America September 7 2002 Gomez Miguel Angel Pallares March 29 2016 Starbucks sigue como prioridad para Alsea El Universal Starbucks enters South America through Peru American City Business Journals August 19 2003 First Starbucks in Costa Rica opens in Escazu The Tico Times Costa Rica June 21 2012 Patton Leslie October 4 2012 Starbucks CEO Sees Adding 1 000 U S Stores in Five Years Bloomberg News Starbucks Honors Colombian Coffee Heritage with Entry into Colombia Retail Market and Expanded Support for Farmers Starbucks August 26 2013 Starbucks to open first cafe in Colombia stronghold of Juan Valdez coffee store chain Associated Press August 26 2013 via Fox News Gonzalez Angel May 14 2014 Starbucks to open stores in Bolivia and Panama The Seattle Times a b Starbucks First Store in Jamaica Honors Country s Rich Heritage Starbucks November 21 2017 Henry Balford July 28 2017 Express Catering celebrates IPO success Jamaica Observer Starbucks to help local coffee dairy farmers Jamaica Observer July 27 2017 Business briefs Gleaner Company April 18 2018 Fontana to open largest store at Waterloo square Gleaner Company June 15 2018 Dart Real Estate Announces Opening of Starbucks in Camana Bay Press release Cision August 15 2019 Starbucks Opens First Store in Grand Turk Starbucks October 14 2019 Starbucks in Australia Starbucks 7 Eleven owners the Withers Group to take over Starbucks in Australia News com au May 28 2014 Turner Ashley July 25 2018 Why there are almost no Starbucks in Australia CNBC Starbucks closed Australian stores Australian food history timeline September 28 2000 Starbucks to close 61 Australian outlets July 29 2008 Bye Bye to Starbucks in Adelaide August 2008 Industry concern about city heart ABC News July 30 2008 Shellharbour Starbucks to close July 29 2008 Construction kicks off on second stage of Wilsonton Shopping Centre Consolidated Properties Group Brookes Emily July 4 2022 Who s drinking all the Starbucks Stuff Retrieved August 1 2022 Starbucks enters South Africa New Statesman June 2 2010 Starbucks headed for SA News 24 May 31 2010 Kassen Rupesh April 22 2016 Starbucks in Rosebank first taste South Africa s Taste Holdings to exit food business sells Starbucks stores Reuters November 1 2019 Engleman Eric October 27 2010 First Starbucks at Sea to debut American City Business Journals Jimenez Charlene September 14 2012 Starbucks vending machines and the future of business The American Genius Lee Timothy B April 15 2016 Good news automation already destroyed most of the jobs Vox Media Warnick Jennifer January 10 2020 AI for humanity How Starbucks plans to use technology to nurture the human spirit Starbucks a b Kiesler Sara August 27 2009 Capitol Hill to get a second stealth Starbucks Seattle Post Intelligencer Archived from the original on October 15 2014 Berfield Susan August 6 2009 Starbucks Howard Schultz vs Howard Schultz Bloomberg Businessweek a b McElhatton Noelle February 2 2010 Starbucks chief executive Howard Schultz on marketing Campaign Allison Melissa July 16 2009 Starbucks tests new names for stores The Seattle Times Archived from the original on July 31 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Closing Teavana Is A Long Term Troubling Sign For Investors Forbes Gelles David June 17 2018 The C E O of Starbucks Isn t Leaving Only Howard Schultz Is The New York Times ISSN 0362 4331 Halkias Maria June 5 2018 New Starbucks chairman Mike Ullman who once led J C Penney shares history with brand s departing leader Howard Schultz The Dallas Morning News Kiviat Barbara December 10 2006 The Big Gulp at Starbucks TIME Lerman Rachel January 9 2015 Schultz Starbucks COO not leaving for health concerns rumors are irresponsible American City Business Journals Whitten Sarah June 4 2018 Howard Schultz architect of modern Starbucks to step down as executive chairman CNBC Jargon Julie October 6 2015 Starbucks Hires First Chief Technology Officer The Wall Street Journal Moon Youngme Quelch John July 2003 Starbucks Delivering Customer Service Harvard Business School C A F E Practices Starbucks Approach to Ethically Sourcing Coffee Starbucks February 28 2020 Corporate Governance The Insider Principal roasts Starbucks over steamy retro logo Seattle Post Intelligencer September 11 2006 Schultz Howard Jones Yang Dori 1997 Pour Your Heart Into It How Starbucks Built a Company One Cup at a Time New York Hyperion ISBN 0 7868 6315 3 Pendergrast p 253 Rippin Ann 2007 Space place and the colonies re reading the Starbucks story Critical Perspectives on International Business Emerald Group Publishing 3 2 136 149 doi 10 1108 17422040710744944 ISSN 1742 2043 RASTOGI NINA SHEN February 1 2011 Starbucks Siren s Origins Exposed Slate Shea Christopher January 31 2011 Medieval Scholar Hot on Trail of Starbucks Logo Cover Up The Wall Street Journal Klara Robert September 29 2014 How a Topless Mermaid Made the Starbucks Cup an Icon AdWeek Allison Melissa March 9 2008 Starbucks co founder talks about early days launching Redhook and Seattle Weekly The Seattle Times Larimore Rachael October 24 2013 Starbucks business strategy How CEO Howard Schultz conquered the world Slate Walsh Paul May 16 2008 Group finds Starbucks logo too hot to handle Star Tribune Kiley David April 11 2008 Starbucks Retro Logo Bloomberg News King Colbert I January 26 2002 The Saudi Sellout The Washington Post Hanks Henry February 8 2016 Women welcome at a Saudi Arabia Starbucks shop after temporary ban CNN Baertlein Lisa January 5 2011 Starbucks cuts name and coffee from logo Reuters Balakrishnan Angela October 6 2008 Starbucks wastes millions of litres of water a day The Guardian Brean Henry June 8 2009 UNLV professor targets wasteful dipper wells Las Vegas Review Journal a b Warner Melanie November 17 2004 Starbucks Will Use Cups With 10 Recycled Paper The New York Times Starbucks Honored for Recycled Content Cup GreenBiz com October 13 2005 Allison Melissa May 14 2008 Starbucks struggles with reducing environmental impacts The Seattle Times Goodwin Jazmin September 10 2020 Starbucks will be mostly straw free at Canadian and U S locations by October CTVNews Retrieved October 1 2021 Garcia Tonya July 9 2018 Starbucks and McDonald s plastic straw removal will go down well with millennials MarketWatch These 8 Companies Are Ditching Plastic Straws Here s How They Are Replacing Them Fortune July 11 2018 종이 맛 오명 벗고 진화하는 스타벅스 종이빨대 Starbucks paper straw evolving after 1 year of introduction paper taste Hankook Ilbo in Korean August 29 2019 Starbucks Greener Cup Timeline Starbucks Stories Retrieved February 2 2022 Starbucks introduces reusable cups the Guardian April 19 2013 Retrieved October 1 2021 Starbucks stories starbucks ca Retrieved October 1 2021 PETERS ADELE April 12 2021 Starbucks is starting to work toward ditching disposable coffee cups Fast Company May Tiffany April 6 2021 Starbucks will stop using disposable cups in South Korea by 2025 The New York Times Archived from the original on December 28 2021 Starbucks Corporation Corporate Social ReSponsibility PDF a b Coffee and Farmer Equity C A F E Practices Starbucks February 28 2020 Semroc Bambi Baer Elizabeth Sonenshine Joanne Weikel Marielle Canter March 2012 Assessment of the Starbucks Coffee and Farmer Equity C A F E Practices Program PDF Conservation International Jaffee Daniel 2007 Brewing Justice Fair Trade Coffee Sustainability and Survival University of California Press p 107 ISBN 9780520940192 Renard Marie Christine 2010 In the Name of Conservation CAFE Practices and Fair Trade in Mexico Journal of Business Ethics 92 287 299 doi 10 1007 s10551 010 0584 0 S2CID 153539792 Goals amp Progress Coffee Purchasing Starbucks Starbucks Fair Trade America Laidlaw Stuart September 1 2007 The fine print of ethical shopping Toronto Star About 6 per cent of Starbucks coffee about 18 million pounds was certified as fair trade in 2006 The company buys almost 300 million pounds of coffee a year Starbucks Serves up its First Fairtrade Lattes and Cappuccinos Across the UK and Ireland Starbucks September 1 2009 Patriana Zarah October 29 2008 Starbucks to Double Fair Trade Certified Coffee Purchases Global Exchange Starbucks in Ethiopia coffee vow BBC News June 21 2007 Starbucks Leads Global Coffee Industry in Paying Premium Prices for Sustainably Sourced Coffee Starbucks January 17 2007 Starbucks reaches truce with Ethiopia over coffee licensing The Seattle Times June 20 2007 Starbucks introduces single origin coffee from Ethiopia Beverage Industry September 24 2013 Starbucks Honors Ethiopia Starbucks September 23 2013 Cocoa Starbucks Dupere Katie March 22 2016 Starbucks will start donating 100 of its unused food to those in need Mashable Kim Susanna March 24 2016 Starbucks to Donate 100 Percent of Unsold Food to Food Banks ABC News Malcolm Hadley March 23 2016 Starbucks pledges to donate 100 of unsold food USA Today Kell John June 9 2017 Starbucks Pledges to Donate 50 Million Meals a Year by 2020 Fortune 20 million people fed through Starbucks FoodShare program Starbucks September 13 2019 Starbucks Animal Welfare Friendly Practices PDF a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Huffstutter P J October 1 2015 Starbucks to switch to 100 percent cage free eggs by 2020 Reuters Retrieved May 10 2021 Starbucks Says Eggs Will Be Cage Free by 2020 Time Retrieved May 10 2021 Greenwood Arin October 5 2015 Starbucks Aims To Use Only Cage Free Eggs By 2020 HuffPost Retrieved May 10 2021 Starbucks says eggs will be cage free by 2020 Fortune Retrieved May 10 2021 HSUS grades companies on animal welfare pledges see how McDonald s Subway Starbucks and others performed A Humane World March 10 2020 Retrieved May 10 2021 Starbucks Animal Welfare Friendly Practices News Starbucks a href Template Cite web html title Template Cite web cite web a CS1 maint url status link McDonald s Starbucks and Subway have made no animal welfare progress in eight years World Animal Protection www worldanimalprotection org Retrieved May 10 2021 Humane Society s Food Industry Scorecard PDF a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Camargo Marcelo Bento Paes de 2010 The impact of climatic variability and climate change on arabic coffee crop in Brazil Bragantia 69 239 247 doi 10 1590 S0006 87052010000100030 ISSN 0006 8705 Torres Castillo Nora E Melchor Martinez Elda M Ochoa Sierra Jhosseph S Ramirez Mendoza Ricardo A Parra Saldivar Roberto Iqbal Hafiz M N October 10 2020 Impact of climate change and early development of coffee rust An overview of control strategies to preserve organic cultivars in Mexico Science of the Total Environment 738 140225 Bibcode 2020ScTEn 738n0225T doi 10 1016 j scitotenv 2020 140225 ISSN 0048 9697 PMID 32806380 S2CID 221164842 Kornhaber Spencer February 25 2015 Starbucks s Failed Music Revolution The Atlantic McCartney joins Starbucks label BBC News March 22 2007 La Monica Paul R April 28 2006 Coffee and popcorn CNN Starbucks readies for its close up with movie deal American City Business Journals January 12 2006 Zumic The Monsanto Years Neil Young Promise Of The Real Official Full Album Stream Zumic Review by Francesco Marano Published June 22 2015 Kreps Daniel May 22 2015 Neil Young Previews Cheeky Rock Starbucks Video Rolling Stone a b Perez Sarah September 7 2016 Starbucks debuts its own original content series Upstanders featuring video and podcasts TechCrunch Aeroplan partners Starbucks November 18 2021 Gonsalves Antone September 5 2007 Apple Builds Ecosystem With iPod Touch Screen InformationWeek Clay Kelly September 18 2012 Download Free Pick Of The Week From Starbucks App Forbes Apple and Starbucks Announce Music Partnership Press release Apple Inc September 5 2007 Stelter Brian May 31 2009 Starbucks Is Now the Official Joe of Morning Joe The New York Times Guthrie Marisa June 2 2009 Morning Joe Starbucks Sponsorship Gets Mixed Reactions Broadcasting amp Cable Shaw Dorsey September 16 2013 MSNBC s Morning Joe Loses Its Starbucks Endorsement Deal BuzzFeed Strom Stephanie November 13 2013 Starbucks to Pay Kraft 2 75 Billion Ending Broken Deal Dispute The New York Times Po Joanne November 13 2013 a, wikipedia, wiki, book, books, library,

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