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Wikipedia

Hulu

January 13, 2023

Hulu (/ˈhuːluː/) is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television series from studios including 20th Century Studios, Searchlight Pictures, Disney Television Studios, ABC, Freeform, and FX Networks among others, as well as Hulu original programming.

Hulu, LLC
Type of businessSubsidiary
Type of site
OTT video streaming platform
Area servedUnited States
Japan
Owner
Key peopleJoe Earley (President)
ParentDisney Streaming
(Disney Media and Entertainment Distribution)
URLhulu.com
AdvertisingYes
RegistrationRequired
Users 47.2 million (as of October 1, 2022)[2]
LaunchedOctober 29, 2007; 15 years ago (October 29, 2007)
Current statusActive

Hulu was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television networks. In 2010, Hulu launched a subscription service, initially branded as "Hulu Plus", which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes.[3] In 2017, the company launched Hulu with Live TV—an over-the-top live TV service featuring linear television channels.

As of October 1, 2022, Hulu has a total of 47.2 million subscribers.[2]

Etymology

The name Hulu comes from two Mandarin Chinese characters, húlu (葫芦/葫蘆), "calabash; bottle gourd", and hùlù (互录/互錄), "interactive recording".[4]

Jason Kilar, who served as CEO of Hulu, said the name comes from a Chinese proverb:

Hulu is Mandarin for gourd. And so when we were launching Hulu, we thought, "what a great name that is." And it had this great sort of symbolism of the holder of precious things, which is the holder of premium content. So that’s why we named it Hulu.[5]

History

 
First logo, used since 2007
 
Second logo, used since 2014
 
Third logo used, since 2017
 
Hulu logo used since 2018

Early years

Individuals who were instrumental[vague] in the founding of Hulu include Bruce Campbell,[6] Peter Chernin,[7] JB Perrette,[8] Mike Lang,[9] Beth Comstock, George Kliavkoff, Darren Feher, and Jason Kilar. Hulu was announced in March 2007 with AOL, NBC Universal (then co-owned by General Electric and Vivendi), MSN, Myspace, and Yahoo! planned as "initial distribution partners". Jason Kilar was named Hulu CEO in late 2007.[10][11]

The name Hulu was chosen in late August 2007, when the website went live with an announcement only and no content. It invited users to leave their email addresses for the upcoming beta test.[12] In October 2007, Hulu began the private beta testing by invitation, and later allowed users to invite friends.[13] Hulu launched for public access in the United States on March 12, 2008.[14] The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal team from New York, on October 29, 2007, led by Tom Sharma, followed by the Hulu.com destinations site.

Hulu began an advertising campaign during NBC's broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled "Alec in Huluwood".[15] Advertisements have since aired featuring Eliza Dushku, Seth MacFarlane, Denis Leary, and Will Arnett.[citation needed]

In July 2007, Providence Equity Partners, the owner of Newport Television, became one of the earliest "outside" investors by purchasing a 10 percent stake in the company for US$100 million equity investment,[16] before the company was known as "Hulu".[17] With its investment came a seat on the board of directors, where Providence was said to act as an "independent voice on the board".[17] In April 2009, The Walt Disney Company joined the Hulu consortium as a stakeholder, with plans to offer content from ABC, ESPN and Disney Channel.[18][19][20][21]

Early in 2010, Hulu chief executive Jason Kilar said the service had made a profit in two quarters and that the company could top $100 million in revenue by summer 2010, more than its income for all of 2009. ComScore says monthly video streams reached 903 million in January 2010, over three times the figure for a year earlier,[22] and second only to YouTube.[23]

On August 16, 2010, a report revealed that Hulu was planning an initial public offering (IPO) which could value the company at more than $2 billion.[24][25]

On June 21, 2011, The Wall Street Journal reported that an "unsolicited offer" caused Hulu to begin "weighing whether to sell itself".[26] However, on October 13, 2011, Hulu and its owners announced that they would not sell the company, as none of the bidders offered an amount that was satisfactory to its owners.[27] In September of that year, the service launched in Japan; marking Hulu's first international expansion.[28]

Hulu generated $420 million in revenue in 2011, $80 million short of the company's target.[29] The vacant CEO post was officially filled by former Fox Networks President Mike Hopkins on October 17, 2013.[30]

In October 2012, Providence sold its 10 percent stake to "Hulu's media owners" and ceased participation in the board.[17]

On February 27, 2014, Nippon Television Network Corporation acquired Hulu's Japanese business. The service would retain the "Hulu" brand and technology in Japan under a subsidiary of Nippon as part of a separate agreement.[31][28][32]

On August 3, 2016, Time Warner acquired 10 percent stake of Hulu.[33] On April 15, 2019, AT&T (via WarnerMedia) sold its 9.5% stake in Hulu back to the company for $1.43 billion,[34] in order to shift its focus to its own service, HBO Max.

Hopkins exited and was named Sony Pictures TV Chairman.[35] Fox Networks Group COO Randy Freer was named CEO on October 24, 2017.[36]

Disney majority ownership

In March 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu.[21] AT&T (which acquired Time Warner in 2018) sold back its roughly 10% stake the following month leaving Disney with 67% and Comcast with 33%. Comcast, the only other shareholder, announced on May 14, 2019, that it had agreed to cede its control to Disney, and reached an agreement for Disney to purchase its 33% stake in the company as early as 2024.[37]

 
Ownership history of Hulu.

On May 14, 2019, Comcast relinquished its control in Hulu to Disney effective immediately. As a result, the streaming service became a division of Walt Disney Direct-to-Consumer & International (DTCI) with Comcast effectively becoming a silent partner. Under the agreement, Comcast's 33% stake can be sold to Disney at fair market value as early as 2024. The fair market value will be determined at that time, but Disney guaranteed a minimum valuation of the entire company at $27.5 billion (valuing the Comcast stake as worth at least $9.075 billion).[38] Randy Freer would report to Disney executive Kevin Mayer.[38]

In the wake of the deal, Disney CEO Bob Iger explained that direct integration of Hulu with Disney's studios would allow increased investments in original content,[39] which would in turn allow it to "make the service even more compelling and a greater value for consumers".[40][41] Disney stated that its control of Hulu was the third major component of its direct-to-consumer strategy, complementing its sports streaming service ESPN+, and its then-forthcoming Disney+. Hulu would be oriented towards "general" entertainment and content targeting mature audiences.[42] NBCUniversal will continue to license its content to the service through at least 2024, but it will have the option to begin transitioning its exclusivity deals with Hulu to non-exclusive terms beginning in 2020, and to end other content deals beginning in 2022.[1]

 
Kelly Campbell, chief marketing officer, later president of Hulu, speaks to AdWeek in 2019.

On July 31, 2019, Disney reorganized Hulu's reporting structure, placing Hulu's Scripted Originals team under Walt Disney Television. Under the new structure, Hulu's SVP of Original Scripted Content would report directly to the chairman of Disney Television Studios and ABC Entertainment.[43] As of November 2019, FX and Fox Searchlight were assigned to supply Hulu with content.[44] In January 2020, Disney eliminated the role of Hulu CEO, with its top executives to report directly to DTCI and Walt Disney Television.[45] On January 31, 2020, Freer resigned as CEO of Hulu and the position was eliminated; Hulu's top executives now report directly to DTCI and Walt Disney Television.[46]

In June 2021, it was reported that Comcast had accused Disney of undermining Hulu's growth and value by not engaging in international expansion of the service, having instead added the Star brand as an extension of Disney+ in selected markets.[47] In August 2021, Disney CEO Bob Chapek suggested that Hulu, Disney+, and ESPN+ could similarly be merged in the future, citing that the existing bundle offering of the services had a lower rate of churn than the individual services, but in the U.S. "there may also be certain constraints that we're under that could at least, from a short-term standpoint, limit our ability to do what long term we might feel was ideal, but frankly we don't know what’s ideal yet."[48]

On September 7, 2021, Hulu announced that the prices of its main video on-demand and ad-free plans would increase by $1 each to $6.99 and $12.99 per-month beginning October 8.[49] In October 2021, Hulu president Kelly Campbell resigned, and was subsequently appointed the president of NBCUniversal's competing service Peacock.[50] In its third-quarter earnings report, Comcast CFO Mike Cavanagh stated of Hulu that they were "happy to be along for that ride", and projected that "It’ll be fine if we stay until the end because I expect the value to keep increasing."[51]

On November 22, 2021, Disney and WarnerMedia reached a deal to let select 20th Century Studios and Searchlight Pictures films stream on Disney+, Hulu and HBO Max in 2022.[52] On the same day, The Wall Street Journal reported that Comcast was considering pulling some content from Hulu to boost their Peacock streaming service.[53] On March 4, 2022, it was reported that NBCUniversal will pull content from Hulu and move them to Peacock, beginning in September.[54] In January 2022, Joe Earley became president of Hulu.[55]

In September 2022, Chapek indicated that Disney is considering merging Hulu into Disney+ because the model had been successful outside the United States without any content friction.[56] To accelerate the plan, he said that Disney would love to buy out Comcast's 33.3% stake in Hulu earlier than their previously agreed 2024 timeline. However, Comcast had not offered reasonable terms for an early buyout[57] and had instead expressed interest in buying Hulu themselves if it were for sale.[56]

Content

Original content

Further information: List of Hulu original programming and List of Hulu original films

From January 17, 2011, to April 24, 2014, Hulu streamed its own in-house web series The Morning After, a light-hearted pop-culture news show. It was produced by Hulu in conjunction with Jace Hall's HDFilms and stars Brian Kimmet and Ginger Gonzaga. Producing the show was a first for the company, which in the past has been primarily a content distributor.[58]

On January 16, 2012, Hulu announced that it would be airing its first original script based program, titled Battleground, which premiered in February 2012. The program aired on Hulu's free web service rather than on the subscription-based Hulu Plus. Battleground is described as a documentary-style political drama.[59]

Later that same month, Hulu announced it would air The Fashion Fund, a six-part reality series, and the winner of the show would receive $300,000 to start their career.[60]

To continue with its original programming movement, Hulu announced that there would be a total of seven original programs that were planned to air on its service: Battleground, Day in the Life, and Up to Speed were previously mentioned; and on April 19, Hulu added four more shows to its list: Don't Quit Your Daydream, Flow, The Awesomes, and We Got Next. Some of these programs began airing in 2012, while others premiered over the next few years.[61]

On May 21, 2012, Hulu announced it would be bringing Kevin Smith to its lineup of original programming. Smith hosts a movie discussion show titled Spoilers, which began airing in mid-2012.[62]

In March 2016, Lionsgate Premiere and Hulu jointly acquired distribution rights to the film Joshy,[63] which was later released on August 12, 2016.[64]

On May 4, 2016, Hulu acquired The Beatles: Eight Days a Week, as its first documentary acquisition, as part of a planned Hulu Documentary Films collection.[65] The film premiered theatrically on September 15, before debuting on the streaming service on September 17.[66]

Since September 2022, selected International programs that released on Disney+’s Star Hub and Disney+ original International content that is over the rating limit (maximum TV-14 and PG-13) in United States market begins to release on Hulu.

Content partners

Following the start of its service, Hulu signed deals with several new content providers making additional material available to consumers. On April 30, 2009, The Walt Disney Company announced that it would join the venture, purchasing a 27 percent stake in Hulu.[67][21]

Starting August 15, 2011, viewers of content from Fox and related networks are required to authenticate paid cable or satellite service wherever Fox streams episodes, including on Hulu, to be able to watch them the morning after the first airing. Non-subscribers will see those episodes delayed a week before they are viewable.[68]

On October 28, 2011, Hulu announced that they had inked a five-year deal with The CW, giving the streaming site access to next-day content from five of the six major networks.[69] On September 18, 2013, Hulu announced a multi-year deal with the BBC that would deliver 2,000 episodes from 144 different titles in the first 12 months.[70]

In 2015, Hulu began offering content from Showtime for an additional $8.99/month, which is cheaper than Showtime's own streaming service. On June 16, 2016, Hulu announced a deal with the Disney-ABC Television Group for the exclusive SVOD rights to past seasons of seven Disney Channel, Disney Junior and Disney XD series, and more than 20 Disney Channel original movies.[71]

The CW's agreement with Hulu ended September 18, 2016; in-season streaming of current CW programs moved to the network's own digital platforms, and Netflix began to carry past seasons of The CW's programs through 2019.[72] As of January 2017, a limited amount of content from CBS's library is available on-demand, mostly limited to shows that are no longer producing new episodes.[73][74] On January 4, 2017, it was reported that a deal was reached to bring live broadcasts of CBS and several affiliated channels to Hulu's upcoming live streaming service[75] as well as to make more shows available on-demand.[76]

In April 2018, Hulu announced a partnership with Spotify that allows users to purchase both streaming services for a discounted price per month. This discount also includes an even larger discounted rate for university students.[77]

Hulu distributes video on its own website and syndicates its hosting to other sites,[78] and allows users to embed Hulu clips on their websites.[14] In addition to NBC, ABC and Fox programs and movies, Hulu carries shows from networks: A&E, Big Ten Network, Bravo, E!, Fox Sports 2, FX, PBS, NFL Network, Oxygen, RT America, Fox Sports 1, SundanceTV, Syfy, USA Network, NBCSN, and online comedy sources such as Onion News Network.[79] Hulu retains between thirty and fifty percent of advertising revenue generated by the shows it distributes.[22]

In November 2009, Hulu also began to establish partnerships with record labels to host music videos and concert performances on the site, including EMI in November 2009,[80] and Warner Music Group in December 2009.[81]

In early March 2010, Viacom announced that it was pulling two of the website's most popular shows, The Colbert Report and The Daily Show, off Hulu.[82] The programs had been airing on Hulu since late 2008.[83] A spokesman for Viacom noted that "in the current economic model, there is not that much in it for us to continue at this time. If they can get to the point where the monetization model is better, then we may go back."[83] In February 2011, both shows were made available for streaming on Hulu again. The Daily Show was again removed from Hulu in March 2017 in order to push viewers to watch the program on Viacom and Comedy Central's apps.

In 2012, Viz Media, Aniplex of America, and other distributors teamed up to create Neon Alley.[84] It had launched on October 2, 2012, as a 24/7 web channel, but in 2014 it had switched to Hulu-only. The site contained exclusive dub premieres with anime such as Accel World, Blue Exorcist, Magi: The Labyrinth of Magic, Fate/Zero and the uncut version of Sailor Moon. It also had shows such as Naruto and Naruto: Shippuden, Death Note, Inuyasha, Bakuman, Ranma ½, One Piece, One Punch Man, and Bleach. It went defunct on May 4, 2016. However, Hulu still hosts over 300 anime from Funimation, Aniplex of America, Viz Media, and Sentai Filmworks, and selected anime began resume to release on Hulu following the deal between Disney and Sony Pictures since 2021.

In April 2017, Hulu signed a first-run license deal with Annapurna Pictures. Hulu also has output deals with IFC Films and Magnolia Pictures.[85]

New releases from 20th Century Studios will not immediately be available on either Disney+ or Hulu, as it has an existing output deal with HBO until 2022.[86]

Hulu in May 2018 announced its first-ever license deal with DreamWorks Animation, becoming the exclusive streaming home for future DWA movies feature films, as well as library films. DWA had streamed exclusively through Netflix since 2013.[87] Films will be available on the service in 2019, while original series will be available later in 2020.[citation needed]

In October 2018, PocketWatch launched 90 22-minute episodes of repackaged content from their YouTube creator partners on Hulu and Amazon Prime Video and partnered with Paramount Pictures to license them to international distributors.[88]

On December 4, 2018, Hulu confirmed an exclusive multi-year first-look SVOD deal with Funimation.[89]

In June 2019, Hulu and FX signed an output deal with Lionsgate, where Hulu and FX would respectably gain the streaming and TV rights to films released under the Lionsgate label in 2020 and 2021.[90]

In August 2019, Hulu agreed to control the streaming rights to upcoming films released by Bleecker Street.[91]

On March 2, 2020, Hulu launched a dedicated "hub" for content from FX branded as "FX on Hulu", with the service becoming the exclusive streaming outlet for current and past series from the network. Beginning with Breeders, new episodes of FX original series also become available on Hulu immediately after their television airing, and selected series will also premiere exclusively on the service.[92][93][94]

On January 14, 2021, it was announced that following an exclusive 3-week IMAX engagement, Searchlight's Nomadland would be released on Hulu alongside a regular limited theatrical and drive-in run in the United States on February 19.[95]

On April 21, 2021, Disney reached a deal for television and streaming rights to Sony Pictures films from 2022 through 2026, which includes library rights for some of its franchises like Spider-Man, Jumanji and Hotel Transylvania franchises, etc., and licensing anime under Funimation and Crunchyroll brands and anime released by Aniplex of America, and post-pay-one window rights to new releases (after their exclusivity period with Netflix expires). This deal covers Disney+, Hulu, and Disney's television channels.[96] On May 17, 2021, it started Onyx Collective which is a content brand for creators.[97]

On August 31, 2021, Disney announced that it would fold the U.S. version of Hotstar—a niche streaming service targeting Indian Americans—in late-2022, with its original entertainment content migrating to Hulu.[98] Since August 2021, Star India Networks programming has been available to Hulu subscribers.

Services

Hulu on demand service

Hulu's subscription service was launched in beta (preview) on June 29, 2010,[99] and officially launched on November 17, 2010, under the branding Hulu Plus.[100] The service remained advertising-supported, but it offers an expanded content library including full seasons, day-after access to current season content and more episodes of shows available. Hulu also launched Hulu Plus apps on other types of devices, including mobile, digital media players, and video game consoles. By the end of 2011, Hulu Plus had around 1.5 million subscribers.[101]

On April 29, 2015, it was announced that the "Hulu Plus" branding would be discontinued, and that the service would be henceforth marketed as simply "Hulu" to place it in-line with its subscription-only competitors. By then, the service had grown to 9 million subscribers.[102][103]

The Wall Street Journal reported in July 2015 that Hulu was exploring an advertising-free subscription option for around $12 to $14 a month.[104] This was confirmed as going forward as of September 2, 2015, with a "No Commercials" plan priced at $11.99, $4 more than the $7.99 monthly rate for a "Limited Commercials" subscription,[105] though a few highlighted network series (fewer than 10) would retain pre-roll and post-roll[clarification needed] ad pods.[106] Starting in 2019, Hulu plans to begin displaying on-screen ads when the viewer pauses the show, although it is unclear whether this will apply to customers on the $11.99/month No Ads plan.[107]

In May 2016, Hulu announced that it had reached 12 million subscribers.[108] In January 2018, Hulu announced that it had reached 17 million subscribers.[109]

On August 8, 2016, Hulu announced that it would discontinue its free video on-demand content, and syndicate it to Yahoo! on a new website known as Yahoo! View. This service featured recent episodes of ABC, Fox, and NBC series until its 2019 discontinuation. The Hulu website is now devoted exclusively to the subscription service.[110][111][112]

In May 2018, Hulu introduced 5.1 surround sound on select devices for its original content.[113] In December 2016 Hulu began streaming content in 4K, also limited to its original content.[114] 4K video was quietly rolled back in 2018, and reintroduced in July 2019.[115][116] Hulu added HDR for some of its original content in August 2021.[117]

On January 23, 2019, Hulu announced a $2 price drop for the basic ad-supported plan to $5.99. The $5.99 monthly plan has previously been offered as a promotional offer since late 2017 where users that signed up (or reactivated accounts that had previously ended their service) during the offer period would keep the price for an entire year before paying the regular rate.[118]

Since the launch of Disney+ in November 2019, the service has been available in the United States in a bundle with Hulu and ESPN+, priced at US$12.99 per-month for the ad-supported tier of Hulu, and US$18.99 for the ad-free tier of Hulu.[119][120]

On September 7, 2021, Disney announced that Hulu will be getting a price increase on October 8, 2021. The ad-supported Hulu plan will increase from $5.99 to $6.99 a month, while the ad-free Hulu plan will increase from $11.99 to $12.99 a month. The Hulu live TV plan and the Disney bundle, which includes Disney+, Hulu with ads and ESPN+ for $13.99 a month, will not get a price increase at this time.[49]

Hulu + Live TV service

On May 4, 2016, Hulu announced that it planned to begin offering an over-the-top "live programming from broadcast and cable brands" some time in 2017.[121] On November 1, 2016, co-owners 21st Century Fox, including Fox Networks Group (Fox, Fox Sports, Fox News Channel, FX Networks, and National Geographic) and The Walt Disney Company, including Disney–ABC Television Group and ESPN Inc. (ABC, Disney Channel, Disney Junior, Disney XD, Freeform, ESPN, ESPN2, ESPNU, SEC Network, and ESPN3) agreed to supply their channels to the streaming service, joined by Time Warner, including Turner Broadcasting System (TBS, TNT, Turner Classic Movies, TruTV, CNN, HLN, CNN International, Cartoon Network, Adult Swim, and Boomerang) on August 3, 2016, which previously reached an agreement with Hulu.[122]

The service, originally marketed as "Hulu with Live TV," launched in beta on May 3, 2017, along with NBCUniversal (Bravo, Cozi TV, NBC, Oxygen, SYFY, Sprout, and Telemundo), A+E Networks (A&E, History, and Lifetime), CBS Corporation (CBS, Pop TV, Smithsonian Channel, and Showtime), and Scripps Networks Interactive (Cooking Channel, Food Network, and HGTV). It was later renamed to "Hulu + Live TV." The service included live streams of more than 75 broadcast and cable-originated channels, including feeds of the five major broadcast networks – ABC, CBS, NBC, Fox and The CW – as well as cable channels owned by Hulu co-parents Comcast's NBCUniversal and The Walt Disney Company, along with NFL Network, Paramount Global with Showtime, A+E Networks, Fox Corporation, Warner Bros. Discovery with HBO, Cinemax,[123] and Starz available as add-ons for an extra fee. Hulu representatives stated that it intends to negotiate carriage agreements with independently owned broadcasting groups to gain distribution rights to local stations from additional markets.[124][125][126]

By May 2018, the service had reached 800,000 subscribers.[127]

On November 29, 2018, Hulu + Live TV now adds Discovery Networks (Discovery, TLC, MotorTrend, Animal Planet and Investigation Discovery) for the prices on the bundles featuring the new channels won't change, Discovery will be joining Scripps Networks Interactive. While the $40 per month Hulu With Live TV core package will get the five aforementioned channels, more of Discovery brand channels will also be available through add-on packages. Destination America, Discovery Family, Science Channel, Discovery Life, and American Heroes Channel are in the Entertainment add-on for $7.99 per month. Discovery en Español and Discovery Familia have been added to the $4.99-per-month Spanish language package.[128]

In the third quarter of 2019, Hulu overtook Sling TV as the top OTT pay television service in the United States, with 2.7 million subscribers.[129]

The service was initially priced at $39.99 per-month. In December 2019, the price had been increased to $54.99 per month (after having previously been raised to $44.99).[130][131]

In November 2020, the rate for Hulu + Live TV increased to $64.99 per month. Along with the ad-free plan with Live TV included, which is now $70.99.[132]

On January 19, 2021, Nexstar's NewsNation launched on Hulu + Live TV.[133]

On April 30, 2021, the service added nine ViacomCBS (now Paramount) networks (BET, Comedy Central, MTV, Nickelodeon, Paramount Network, VH1, CMT, Nick Jr., and TV Land) to the base package, along with BET Her, MTV2, MTV Classic, Nicktoons and TeenNick on the Entertainment add-on.[134]

On November 10, 2021, Disney stated that Hulu + Live TV had reached four million subscribers.[135]

On December 21, 2021, Unlimited DVR, Disney+ and ESPN+ will be included with Hulu + Live TV moving forward, but the price of the service will be increased by $5.[136]

On November 14, 2022, Hulu announced that it had added The Weather Channel and Comedy.TV on November 1st and Hallmark Channel and Hallmark Movies & Mysteries effective November 14th. Hallmark Drama also became available in the Entertainment Add-On. Hulu also announced that on December 1, 2022, five Vevo music video channels will be launched, along with theGrio Television Network, JusticeCentral.TV, and The Weather Channel en Español. [137]

Viewership

Viewership numbers for the site are tracked by measurement firms such as ComScore, Nielsen ratings, and Quantcast. In partnership with comScore, Hulu is the first digital company to receive multi-platform measurement at an individual level that includes co-viewing for living room devices.[citation needed]

The reliability of these metrics has been drawn into question, partly due to widely divergent estimates. For example, between May and June 2010, ComScore updated its scoring methodology and its estimates for Hulu. Hulus viewers would go from 43.5 million to 24 million in one month.[138] In a comScore digital trends report in 2010, comScore's Digital Year in Review report found that Hulu was watched twice as much as viewers who watched on the websites of the five major TV networks combined.[139]

Hulu in May 2018 announced it has surpassed 20 million subscribers in the United States.[87] The tally, which puts the company about 36 million subscriptions behind Netflix, was disclosed at a media presentation at the newly named Hulu Theater at Madison Square Garden in New York. Hulu said it has grown total engagement by more than 60%, with 78% of viewing taking place in the living room on connected TVs.[citation needed]

Awards

Hulu original series The Handmaid's Tale won two awards at the 33rd annual Television Critics Association Awards for Program of the Year and Outstanding Achievement in Drama.[140][141] At the 69th Primetime Emmy Awards, Hulu earned a total of eight awards for the series and became the first streaming service to win Outstanding Drama Series.[142][143] The Handmaid's Tale also received Emmys for Outstanding Directing, Outstanding Writing, Outstanding Cinematography and Outstanding Production Design. Elisabeth Moss won the Emmy for Outstanding Lead Actress, and Ann Dowd the award for Outstanding Supporting Actress.[144][145] At the 75th Golden Globe Awards The Handmaid's Tale took home two awards, Best TV Drama and Best Actress in a Drama TV Series[146] (Elisabeth Moss).

At the 2016 Critics' Choice Documentary Awards, Hulu's first-released documentary, The Beatles: Eight Days A Week – The Touring Years won the award for Best Music Documentary.[147][148] The documentary also received Grammy Award for Best Music Film at the 2017 Grammy Awards and Best Documentary at the 16th Annual Movies for Grownups Awards.[149][150] At the Creative Arts Emmys, the documentary earned two Emmys including Outstanding Sound Editing and Outstanding Sound Mixing.[151][152]

At the 68th Primetime Emmy Awards, Hulu received its first Emmy Award nominations for its Original series, 11.22.63 and for Triumph's Election Special 2016.[153][154] In 2016, Hulu received its first Golden Globe nomination for its original series Casual for TV series, Comedy.[155][156]

In 2020, Hulu original series The Bravest Knight won the GLAAD Media Award for Outstanding Kids and Family Programming.[157]

U.S. News & World Report ranked Hulu its 'Best Live Streaming Service' of 2022.[158][159]

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External links

  • Official website  
  • Official website  

January 13, 2023
hulu, american, subscription, streaming, service, majority, owned, walt, disney, company, with, comcast, nbcuniversal, holding, minority, stake, launched, october, 2007, offers, library, films, television, series, from, studios, including, 20th, century, studi. Hulu ˈ h uː l uː is an American subscription streaming service majority owned by The Walt Disney Company with Comcast s NBCUniversal holding a minority stake It was launched on October 29 2007 and it offers a library of films and television series from studios including 20th Century Studios Searchlight Pictures Disney Television Studios ABC Freeform and FX Networks among others as well as Hulu original programming Hulu LLCType of businessSubsidiaryType of siteOTT video streaming platformArea servedUnited StatesJapanOwnerThe Walt Disney Company 1 67 Comcast through NBCUniversal 33 Nippon TV Japan only Key peopleJoe Earley President ParentDisney Streaming Disney Media and Entertainment Distribution URLhulu comAdvertisingYesRegistrationRequiredUsers47 2 million as of October 1 2022 update 2 LaunchedOctober 29 2007 15 years ago October 29 2007 Current statusActiveHulu was initially established as a joint venture between News Corporation and NBC Universal Providence Equity Partners and later The Walt Disney Company serving as an aggregation of recent episodes of television series from their respective television networks In 2010 Hulu launched a subscription service initially branded as Hulu Plus which featured full seasons of programs from the companies and other partners and undelayed access to new episodes 3 In 2017 the company launched Hulu with Live TV an over the top live TV service featuring linear television channels As of October 1 2022 update Hulu has a total of 47 2 million subscribers 2 Contents 1 Etymology 2 History 2 1 Early years 2 2 Disney majority ownership 3 Content 3 1 Original content 3 2 Content partners 4 Services 4 1 Hulu on demand service 4 2 Hulu Live TV service 5 Viewership 6 Awards 7 References 8 External linksEtymology EditThe name Hulu comes from two Mandarin Chinese characters hulu 葫芦 葫蘆 calabash bottle gourd and hulu 互录 互錄 interactive recording 4 Jason Kilar who served as CEO of Hulu said the name comes from a Chinese proverb Hulu is Mandarin for gourd And so when we were launching Hulu we thought what a great name that is And it had this great sort of symbolism of the holder of precious things which is the holder of premium content So that s why we named it Hulu 5 History Edit First logo used since 2007 Second logo used since 2014 Third logo used since 2017 Hulu logo used since 2018 Early years Edit Individuals who were instrumental vague in the founding of Hulu include Bruce Campbell 6 Peter Chernin 7 JB Perrette 8 Mike Lang 9 Beth Comstock George Kliavkoff Darren Feher and Jason Kilar Hulu was announced in March 2007 with AOL NBC Universal then co owned by General Electric and Vivendi MSN Myspace and Yahoo planned as initial distribution partners Jason Kilar was named Hulu CEO in late 2007 10 11 The name Hulu was chosen in late August 2007 when the website went live with an announcement only and no content It invited users to leave their email addresses for the upcoming beta test 12 In October 2007 Hulu began the private beta testing by invitation and later allowed users to invite friends 13 Hulu launched for public access in the United States on March 12 2008 14 The first product to launch was the HULU Syndication network which was designed and developed by the NBC Universal team from New York on October 29 2007 led by Tom Sharma followed by the Hulu com destinations site Hulu began an advertising campaign during NBC s broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled Alec in Huluwood 15 Advertisements have since aired featuring Eliza Dushku Seth MacFarlane Denis Leary and Will Arnett citation needed In July 2007 Providence Equity Partners the owner of Newport Television became one of the earliest outside investors by purchasing a 10 percent stake in the company for US 100 million equity investment 16 before the company was known as Hulu 17 With its investment came a seat on the board of directors where Providence was said to act as an independent voice on the board 17 In April 2009 The Walt Disney Company joined the Hulu consortium as a stakeholder with plans to offer content from ABC ESPN and Disney Channel 18 19 20 21 Early in 2010 Hulu chief executive Jason Kilar said the service had made a profit in two quarters and that the company could top 100 million in revenue by summer 2010 more than its income for all of 2009 ComScore says monthly video streams reached 903 million in January 2010 over three times the figure for a year earlier 22 and second only to YouTube 23 On August 16 2010 a report revealed that Hulu was planning an initial public offering IPO which could value the company at more than 2 billion 24 25 On June 21 2011 The Wall Street Journal reported that an unsolicited offer caused Hulu to begin weighing whether to sell itself 26 However on October 13 2011 Hulu and its owners announced that they would not sell the company as none of the bidders offered an amount that was satisfactory to its owners 27 In September of that year the service launched in Japan marking Hulu s first international expansion 28 Hulu generated 420 million in revenue in 2011 80 million short of the company s target 29 The vacant CEO post was officially filled by former Fox Networks President Mike Hopkins on October 17 2013 30 In October 2012 Providence sold its 10 percent stake to Hulu s media owners and ceased participation in the board 17 On February 27 2014 Nippon Television Network Corporation acquired Hulu s Japanese business The service would retain the Hulu brand and technology in Japan under a subsidiary of Nippon as part of a separate agreement 31 28 32 On August 3 2016 Time Warner acquired 10 percent stake of Hulu 33 On April 15 2019 AT amp T via WarnerMedia sold its 9 5 stake in Hulu back to the company for 1 43 billion 34 in order to shift its focus to its own service HBO Max Hopkins exited and was named Sony Pictures TV Chairman 35 Fox Networks Group COO Randy Freer was named CEO on October 24 2017 36 Disney majority ownership Edit In March 2019 Disney acquired 21st Century Fox giving it a 60 majority stake in Hulu 21 AT amp T which acquired Time Warner in 2018 sold back its roughly 10 stake the following month leaving Disney with 67 and Comcast with 33 Comcast the only other shareholder announced on May 14 2019 that it had agreed to cede its control to Disney and reached an agreement for Disney to purchase its 33 stake in the company as early as 2024 37 Ownership history of Hulu On May 14 2019 Comcast relinquished its control in Hulu to Disney effective immediately As a result the streaming service became a division of Walt Disney Direct to Consumer amp International DTCI with Comcast effectively becoming a silent partner Under the agreement Comcast s 33 stake can be sold to Disney at fair market value as early as 2024 The fair market value will be determined at that time but Disney guaranteed a minimum valuation of the entire company at 27 5 billion valuing the Comcast stake as worth at least 9 075 billion 38 Randy Freer would report to Disney executive Kevin Mayer 38 In the wake of the deal Disney CEO Bob Iger explained that direct integration of Hulu with Disney s studios would allow increased investments in original content 39 which would in turn allow it to make the service even more compelling and a greater value for consumers 40 41 Disney stated that its control of Hulu was the third major component of its direct to consumer strategy complementing its sports streaming service ESPN and its then forthcoming Disney Hulu would be oriented towards general entertainment and content targeting mature audiences 42 NBCUniversal will continue to license its content to the service through at least 2024 but it will have the option to begin transitioning its exclusivity deals with Hulu to non exclusive terms beginning in 2020 and to end other content deals beginning in 2022 1 Kelly Campbell chief marketing officer later president of Hulu speaks to AdWeek in 2019 On July 31 2019 Disney reorganized Hulu s reporting structure placing Hulu s Scripted Originals team under Walt Disney Television Under the new structure Hulu s SVP of Original Scripted Content would report directly to the chairman of Disney Television Studios and ABC Entertainment 43 As of November 2019 FX and Fox Searchlight were assigned to supply Hulu with content 44 In January 2020 Disney eliminated the role of Hulu CEO with its top executives to report directly to DTCI and Walt Disney Television 45 On January 31 2020 Freer resigned as CEO of Hulu and the position was eliminated Hulu s top executives now report directly to DTCI and Walt Disney Television 46 In June 2021 it was reported that Comcast had accused Disney of undermining Hulu s growth and value by not engaging in international expansion of the service having instead added the Star brand as an extension of Disney in selected markets 47 In August 2021 Disney CEO Bob Chapek suggested that Hulu Disney and ESPN could similarly be merged in the future citing that the existing bundle offering of the services had a lower rate of churn than the individual services but in the U S there may also be certain constraints that we re under that could at least from a short term standpoint limit our ability to do what long term we might feel was ideal but frankly we don t know what s ideal yet 48 On September 7 2021 Hulu announced that the prices of its main video on demand and ad free plans would increase by 1 each to 6 99 and 12 99 per month beginning October 8 49 In October 2021 Hulu president Kelly Campbell resigned and was subsequently appointed the president of NBCUniversal s competing service Peacock 50 In its third quarter earnings report Comcast CFO Mike Cavanagh stated of Hulu that they were happy to be along for that ride and projected that It ll be fine if we stay until the end because I expect the value to keep increasing 51 On November 22 2021 Disney and WarnerMedia reached a deal to let select 20th Century Studios and Searchlight Pictures films stream on Disney Hulu and HBO Max in 2022 52 On the same day The Wall Street Journal reported that Comcast was considering pulling some content from Hulu to boost their Peacock streaming service 53 On March 4 2022 it was reported that NBCUniversal will pull content from Hulu and move them to Peacock beginning in September 54 In January 2022 Joe Earley became president of Hulu 55 In September 2022 Chapek indicated that Disney is considering merging Hulu into Disney because the model had been successful outside the United States without any content friction 56 To accelerate the plan he said that Disney would love to buy out Comcast s 33 3 stake in Hulu earlier than their previously agreed 2024 timeline However Comcast had not offered reasonable terms for an early buyout 57 and had instead expressed interest in buying Hulu themselves if it were for sale 56 Content EditOriginal content Edit Further information List of Hulu original programming and List of Hulu original films From January 17 2011 to April 24 2014 Hulu streamed its own in house web series The Morning After a light hearted pop culture news show It was produced by Hulu in conjunction with Jace Hall s HDFilms and stars Brian Kimmet and Ginger Gonzaga Producing the show was a first for the company which in the past has been primarily a content distributor 58 On January 16 2012 Hulu announced that it would be airing its first original script based program titled Battleground which premiered in February 2012 The program aired on Hulu s free web service rather than on the subscription based Hulu Plus Battleground is described as a documentary style political drama 59 Later that same month Hulu announced it would air The Fashion Fund a six part reality series and the winner of the show would receive 300 000 to start their career 60 To continue with its original programming movement Hulu announced that there would be a total of seven original programs that were planned to air on its service Battleground Day in the Life and Up to Speed were previously mentioned and on April 19 Hulu added four more shows to its list Don t Quit Your Daydream Flow The Awesomes and We Got Next Some of these programs began airing in 2012 while others premiered over the next few years 61 On May 21 2012 Hulu announced it would be bringing Kevin Smith to its lineup of original programming Smith hosts a movie discussion show titled Spoilers which began airing in mid 2012 62 In March 2016 Lionsgate Premiere and Hulu jointly acquired distribution rights to the film Joshy 63 which was later released on August 12 2016 64 On May 4 2016 Hulu acquired The Beatles Eight Days a Week as its first documentary acquisition as part of a planned Hulu Documentary Films collection 65 The film premiered theatrically on September 15 before debuting on the streaming service on September 17 66 Since September 2022 selected International programs that released on Disney s Star Hub and Disney original International content that is over the rating limit maximum TV 14 and PG 13 in United States market begins to release on Hulu Content partners Edit Following the start of its service Hulu signed deals with several new content providers making additional material available to consumers On April 30 2009 The Walt Disney Company announced that it would join the venture purchasing a 27 percent stake in Hulu 67 21 Starting August 15 2011 viewers of content from Fox and related networks are required to authenticate paid cable or satellite service wherever Fox streams episodes including on Hulu to be able to watch them the morning after the first airing Non subscribers will see those episodes delayed a week before they are viewable 68 On October 28 2011 Hulu announced that they had inked a five year deal with The CW giving the streaming site access to next day content from five of the six major networks 69 On September 18 2013 Hulu announced a multi year deal with the BBC that would deliver 2 000 episodes from 144 different titles in the first 12 months 70 In 2015 Hulu began offering content from Showtime for an additional 8 99 month which is cheaper than Showtime s own streaming service On June 16 2016 Hulu announced a deal with the Disney ABC Television Group for the exclusive SVOD rights to past seasons of seven Disney Channel Disney Junior and Disney XD series and more than 20 Disney Channel original movies 71 The CW s agreement with Hulu ended September 18 2016 in season streaming of current CW programs moved to the network s own digital platforms and Netflix began to carry past seasons of The CW s programs through 2019 72 As of January 2017 update a limited amount of content from CBS s library is available on demand mostly limited to shows that are no longer producing new episodes 73 74 On January 4 2017 it was reported that a deal was reached to bring live broadcasts of CBS and several affiliated channels to Hulu s upcoming live streaming service 75 as well as to make more shows available on demand 76 In April 2018 Hulu announced a partnership with Spotify that allows users to purchase both streaming services for a discounted price per month This discount also includes an even larger discounted rate for university students 77 Hulu distributes video on its own website and syndicates its hosting to other sites 78 and allows users to embed Hulu clips on their websites 14 In addition to NBC ABC and Fox programs and movies Hulu carries shows from networks A amp E Big Ten Network Bravo E Fox Sports 2 FX PBS NFL Network Oxygen RT America Fox Sports 1 SundanceTV Syfy USA Network NBCSN and online comedy sources such as Onion News Network 79 Hulu retains between thirty and fifty percent of advertising revenue generated by the shows it distributes 22 In November 2009 Hulu also began to establish partnerships with record labels to host music videos and concert performances on the site including EMI in November 2009 80 and Warner Music Group in December 2009 81 In early March 2010 Viacom announced that it was pulling two of the website s most popular shows The Colbert Report and The Daily Show off Hulu 82 The programs had been airing on Hulu since late 2008 83 A spokesman for Viacom noted that in the current economic model there is not that much in it for us to continue at this time If they can get to the point where the monetization model is better then we may go back 83 In February 2011 both shows were made available for streaming on Hulu again The Daily Show was again removed from Hulu in March 2017 in order to push viewers to watch the program on Viacom and Comedy Central s apps In 2012 Viz Media Aniplex of America and other distributors teamed up to create Neon Alley 84 It had launched on October 2 2012 as a 24 7 web channel but in 2014 it had switched to Hulu only The site contained exclusive dub premieres with anime such as Accel World Blue Exorcist Magi The Labyrinth of Magic Fate Zero and the uncut version of Sailor Moon It also had shows such as Naruto and Naruto Shippuden Death Note Inuyasha Bakuman Ranma One Piece One Punch Man and Bleach It went defunct on May 4 2016 However Hulu still hosts over 300 anime from Funimation Aniplex of America Viz Media and Sentai Filmworks and selected anime began resume to release on Hulu following the deal between Disney and Sony Pictures since 2021 In April 2017 Hulu signed a first run license deal with Annapurna Pictures Hulu also has output deals with IFC Films and Magnolia Pictures 85 New releases from 20th Century Studios will not immediately be available on either Disney or Hulu as it has an existing output deal with HBO until 2022 86 Hulu in May 2018 announced its first ever license deal with DreamWorks Animation becoming the exclusive streaming home for future DWA movies feature films as well as library films DWA had streamed exclusively through Netflix since 2013 87 Films will be available on the service in 2019 while original series will be available later in 2020 citation needed In October 2018 PocketWatch launched 90 22 minute episodes of repackaged content from their YouTube creator partners on Hulu and Amazon Prime Video and partnered with Paramount Pictures to license them to international distributors 88 On December 4 2018 Hulu confirmed an exclusive multi year first look SVOD deal with Funimation 89 In June 2019 Hulu and FX signed an output deal with Lionsgate where Hulu and FX would respectably gain the streaming and TV rights to films released under the Lionsgate label in 2020 and 2021 90 In August 2019 Hulu agreed to control the streaming rights to upcoming films released by Bleecker Street 91 On March 2 2020 Hulu launched a dedicated hub for content from FX branded as FX on Hulu with the service becoming the exclusive streaming outlet for current and past series from the network Beginning with Breeders new episodes of FX original series also become available on Hulu immediately after their television airing and selected series will also premiere exclusively on the service 92 93 94 On January 14 2021 it was announced that following an exclusive 3 week IMAX engagement Searchlight s Nomadland would be released on Hulu alongside a regular limited theatrical and drive in run in the United States on February 19 95 On April 21 2021 Disney reached a deal for television and streaming rights to Sony Pictures films from 2022 through 2026 which includes library rights for some of its franchises like Spider Man Jumanji and Hotel Transylvania franchises etc and licensing anime under Funimation and Crunchyroll brands and anime released by Aniplex of America and post pay one window rights to new releases after their exclusivity period with Netflix expires This deal covers Disney Hulu and Disney s television channels 96 On May 17 2021 it started Onyx Collective which is a content brand for creators 97 On August 31 2021 Disney announced that it would fold the U S version of Hotstar a niche streaming service targeting Indian Americans in late 2022 with its original entertainment content migrating to Hulu 98 Since August 2021 Star India Networks programming has been available to Hulu subscribers Services EditHulu on demand service Edit Hulu s subscription service was launched in beta preview on June 29 2010 99 and officially launched on November 17 2010 under the branding Hulu Plus 100 The service remained advertising supported but it offers an expanded content library including full seasons day after access to current season content and more episodes of shows available Hulu also launched Hulu Plus apps on other types of devices including mobile digital media players and video game consoles By the end of 2011 Hulu Plus had around 1 5 million subscribers 101 On April 29 2015 it was announced that the Hulu Plus branding would be discontinued and that the service would be henceforth marketed as simply Hulu to place it in line with its subscription only competitors By then the service had grown to 9 million subscribers 102 103 The Wall Street Journal reported in July 2015 that Hulu was exploring an advertising free subscription option for around 12 to 14 a month 104 This was confirmed as going forward as of September 2 2015 update with a No Commercials plan priced at 11 99 4 more than the 7 99 monthly rate for a Limited Commercials subscription 105 though a few highlighted network series fewer than 10 would retain pre roll and post roll clarification needed ad pods 106 Starting in 2019 Hulu plans to begin displaying on screen ads when the viewer pauses the show although it is unclear whether this will apply to customers on the 11 99 month No Ads plan 107 In May 2016 Hulu announced that it had reached 12 million subscribers 108 In January 2018 Hulu announced that it had reached 17 million subscribers 109 On August 8 2016 Hulu announced that it would discontinue its free video on demand content and syndicate it to Yahoo on a new website known as Yahoo View This service featured recent episodes of ABC Fox and NBC series until its 2019 discontinuation The Hulu website is now devoted exclusively to the subscription service 110 111 112 In May 2018 Hulu introduced 5 1 surround sound on select devices for its original content 113 In December 2016 Hulu began streaming content in 4K also limited to its original content 114 4K video was quietly rolled back in 2018 and reintroduced in July 2019 115 116 Hulu added HDR for some of its original content in August 2021 117 On January 23 2019 Hulu announced a 2 price drop for the basic ad supported plan to 5 99 The 5 99 monthly plan has previously been offered as a promotional offer since late 2017 where users that signed up or reactivated accounts that had previously ended their service during the offer period would keep the price for an entire year before paying the regular rate 118 Since the launch of Disney in November 2019 the service has been available in the United States in a bundle with Hulu and ESPN priced at US 12 99 per month for the ad supported tier of Hulu and US 18 99 for the ad free tier of Hulu 119 120 On September 7 2021 Disney announced that Hulu will be getting a price increase on October 8 2021 The ad supported Hulu plan will increase from 5 99 to 6 99 a month while the ad free Hulu plan will increase from 11 99 to 12 99 a month The Hulu live TV plan and the Disney bundle which includes Disney Hulu with ads and ESPN for 13 99 a month will not get a price increase at this time 49 Hulu Live TV service Edit On May 4 2016 Hulu announced that it planned to begin offering an over the top live programming from broadcast and cable brands some time in 2017 121 On November 1 2016 co owners 21st Century Fox including Fox Networks Group Fox Fox Sports Fox News Channel FX Networks and National Geographic and The Walt Disney Company including Disney ABC Television Group and ESPN Inc ABC Disney Channel Disney Junior Disney XD Freeform ESPN ESPN2 ESPNU SEC Network and ESPN3 agreed to supply their channels to the streaming service joined by Time Warner including Turner Broadcasting System TBS TNT Turner Classic Movies TruTV CNN HLN CNN International Cartoon Network Adult Swim and Boomerang on August 3 2016 which previously reached an agreement with Hulu 122 The service originally marketed as Hulu with Live TV launched in beta on May 3 2017 along with NBCUniversal Bravo Cozi TV NBC Oxygen SYFY Sprout and Telemundo A E Networks A amp E History and Lifetime CBS Corporation CBS Pop TV Smithsonian Channel and Showtime and Scripps Networks Interactive Cooking Channel Food Network and HGTV It was later renamed to Hulu Live TV The service included live streams of more than 75 broadcast and cable originated channels including feeds of the five major broadcast networks ABC CBS NBC Fox and The CW as well as cable channels owned by Hulu co parents Comcast s NBCUniversal and The Walt Disney Company along with NFL Network Paramount Global with Showtime A E Networks Fox Corporation Warner Bros Discovery with HBO Cinemax 123 and Starz available as add ons for an extra fee Hulu representatives stated that it intends to negotiate carriage agreements with independently owned broadcasting groups to gain distribution rights to local stations from additional markets 124 125 126 By May 2018 the service had reached 800 000 subscribers 127 On November 29 2018 Hulu Live TV now adds Discovery Networks Discovery TLC MotorTrend Animal Planet and Investigation Discovery for the prices on the bundles featuring the new channels won t change Discovery will be joining Scripps Networks Interactive While the 40 per month Hulu With Live TV core package will get the five aforementioned channels more of Discovery brand channels will also be available through add on packages Destination America Discovery Family Science Channel Discovery Life and American Heroes Channel are in the Entertainment add on for 7 99 per month Discovery en Espanol and Discovery Familia have been added to the 4 99 per month Spanish language package 128 In the third quarter of 2019 Hulu overtook Sling TV as the top OTT pay television service in the United States with 2 7 million subscribers 129 The service was initially priced at 39 99 per month In December 2019 the price had been increased to 54 99 per month after having previously been raised to 44 99 130 131 In November 2020 the rate for Hulu Live TV increased to 64 99 per month Along with the ad free plan with Live TV included which is now 70 99 132 On January 19 2021 Nexstar s NewsNation launched on Hulu Live TV 133 On April 30 2021 the service added nine ViacomCBS now Paramount networks BET Comedy Central MTV Nickelodeon Paramount Network VH1 CMT Nick Jr and TV Land to the base package along with BET Her MTV2 MTV Classic Nicktoons and TeenNick on the Entertainment add on 134 On November 10 2021 Disney stated that Hulu Live TV had reached four million subscribers 135 On December 21 2021 Unlimited DVR Disney and ESPN will be included with Hulu Live TV moving forward but the price of the service will be increased by 5 136 On November 14 2022 Hulu announced that it had added The Weather Channel and Comedy TV on November 1st and Hallmark Channel and Hallmark Movies amp Mysteries effective November 14th Hallmark Drama also became available in the Entertainment Add On Hulu also announced that on December 1 2022 five Vevo music video channels will be launched along with theGrio Television Network JusticeCentral TV and The Weather Channel en Espanol 137 Viewership EditViewership numbers for the site are tracked by measurement firms such as ComScore Nielsen ratings and Quantcast In partnership with comScore Hulu is the first digital company to receive multi platform measurement at an individual level that includes co viewing for living room devices citation needed The reliability of these metrics has been drawn into question partly due to widely divergent estimates For example between May and June 2010 ComScore updated its scoring methodology and its estimates for Hulu Hulus viewers would go from 43 5 million to 24 million in one month 138 In a comScore digital trends report in 2010 comScore s Digital Year in Review report found that Hulu was watched twice as much as viewers who watched on the websites of the five major TV networks combined 139 Hulu in May 2018 announced it has surpassed 20 million subscribers in the United States 87 The tally which puts the company about 36 million subscriptions behind Netflix was disclosed at a media presentation at the newly named Hulu Theater at Madison Square Garden in New York Hulu said it has grown total engagement by more than 60 with 78 of viewing taking place in the living room on connected TVs citation needed Awards EditHulu original series The Handmaid s Tale won two awards at the 33rd annual Television Critics Association Awards for Program of the Year and Outstanding Achievement in Drama 140 141 At the 69th Primetime Emmy Awards Hulu earned a total of eight awards for the series and became the first streaming service to win Outstanding Drama Series 142 143 The Handmaid s Tale also received Emmys for Outstanding Directing Outstanding Writing Outstanding Cinematography and Outstanding Production Design Elisabeth Moss won the Emmy for Outstanding Lead Actress and Ann Dowd the award for Outstanding Supporting Actress 144 145 At the 75th Golden Globe Awards The Handmaid s Tale took home two awards Best TV Drama and Best Actress in a Drama TV Series 146 Elisabeth Moss At the 2016 Critics Choice Documentary Awards Hulu s first released documentary The Beatles Eight Days A Week The Touring Years won the award for Best Music Documentary 147 148 The documentary also received Grammy Award for Best Music Film at the 2017 Grammy Awards and Best Documentary at the 16th Annual Movies for Grownups Awards 149 150 At the Creative Arts Emmys the documentary earned two Emmys including Outstanding Sound Editing and Outstanding Sound Mixing 151 152 At the 68th Primetime Emmy Awards Hulu received its first Emmy Award nominations for its Original series 11 22 63 and for Triumph s Election Special 2016 153 154 In 2016 Hulu received its first Golden Globe nomination for its original series Casual for TV series Comedy 155 156 In 2020 Hulu original series The Bravest Knight won the GLAAD Media Award for Outstanding Kids and Family Programming 157 U S News amp World Report ranked Hulu its Best Live Streaming Service of 2022 158 159 References Edit a b Feiner Lauren Wang Christine Sherman Alex May 14 2019 Disney to take full control over Hulu Comcast has option to sell its stake in 5 years CNBC Archived from the original on May 14 2019 Retrieved May 14 2019 a b Maas Jennifer November 8 2022 Disney Adds 12 1 Million Subscribers to Cross 164 Million Worldwide Ahead of Ad Tier Launch Variety Archived from the original on November 9 2022 Retrieved November 9 2022 Water cutter Angela September 10 2020 Streaming Services Are Abusing the Sign and It Must 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Knight Star Wars Doctor Aphra win 2020 GLAAD Media Awards August 5 2020 Archived from the original on February 17 2022 Retrieved February 16 2022 Best Live TV Streaming Services of 2022 U S News amp World Report Retrieved October 18 2022 Hulu Review and Prices U S News amp World Report Retrieved October 18 2022 External links EditOfficial website Official website Retrieved from https en wikipedia org w index php title Hulu amp oldid 1132109297, wikipedia, wiki, book, books, library,

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