Gruen (TV series)

For the psychological effect, see Gruen transfer.

Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films,^[1] now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett).

Gruen
The Gruen Transfer logo
Also known as	The Gruen Transfer Gruen Nation Gruen Planet Gruen Sweat
Created by	Andrew Denton Jon Casimir
Directed by	Mark Fitzgerald
Presented by	Wil Anderson
Starring	Russel Howcroft Todd Sampson
Composer	David Chapman
Country of origin	Australia
Original language	English
No. of series	15
No. of episodes	164 (list of episodes)
Production
Executive producers	Andrew Denton Anita Jacoby Debbie Cuell Polly Connolly Richard Huddleston Sophia Zachariou Wil Anderson Nick Murray Nick Hayden
Producers	Jon Casimir Amelia Barry Sophie Braham Sarah Douglas
Camera setup	Multi-camera
Running time	35 minutes
Production company	CJZ
Release
Original network	ABC
Picture format	576i (PAL) 720p (HDTV) (2009-2010) 1080i (HDTV) (2017-)
Audio format	Stereo
Original release	28 May 2008 (2008-05-28) – present

The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.^[2]

The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history.^[3] The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain; however, the program itself seems to be unavailable in those markets and is blocked on YouTube and Apple's iTunes store, with the message "Viewable in Australia only".

The Gruen Transfer was nominated for an AFI award for Best Light Entertainment Television Series in 2008.^[4]

A spinoff series, Gruen Nation, aired during the 2010 Australian federal election and again for the 2013 Australian federal election. A second spinoff series, Gruen Planet, took over from the fourth series of The Gruen Transfer on 28 September 2011, focusing on corporate and government global media strategies and public relations.^[5] Another spinoff series entitled Gruen Sweat examining the branding and marketing of the 2012 London Olympics began airing from 25 July 2012.^[6][7] The spinoff series titled Gruen began airing on 9 September 2015, following the original concept of The Gruen Transfer series.

Format

Current segments include:

• How Do You Sell?: This segment every week looks at advertising tactics used by advertisers to choose one product over another. Topics covered include beer, underwear, chocolate and banks.
• Endorse Me: Wil Anderson gives the panel the challenge of finding a sponsor for people who are famous for all the wrong reasons. Examples include Carl Williams and David Hicks.
• The Pitch: Two advertising companies are given a brief to create an advertisement for an "unsellable" product. Previous examples have included whale meat, tourism in Baghdad, the beleaguered Australian Democrats political party, and a proposed invasion of New Zealand, which provoked a response from the New Zealand government and several NZ YouTube viewers, although the final episode of Series One provided some balance in the form of a promotion for tourists not to visit Australia.^[8] A controversial anti-discrimination ad by Sydney agency The Foundry to promote "fat pride", which depicted people telling racist and homophobic jokes, resulted in the ABC pulling the segment from the 13 May 2009 episode, deeming that it would breach the ABC's editorial guidelines.^[9]
• Ad of the Week: This is where Wil and the panel look at an ad and they discuss it and how effective it is.
• What is this Ad for?: Wil shows the beginning of an ad without identifying the product, then asks the panel to guess what it is for.
• What's Wrong With This Ad?: A semi-regular segment where Wil shows an ad, usually submitted by a viewer, then asks the panel what they believe to be wrong about that ad. For example, the Philadelphia Cream Cheese Heaven campaign emphasises low fat in its product, so a viewer commented that, in the ad, even after dying and going to heaven, you still have to worry about your weight.
• Space Invaders: A semi-regular segment in which a real-life example of a new or unusual space for advertising is discussed. Examples include sheep jackets, children's books and on slums. The panel are then challenged to figure out a worthwhile client for advertisements in that space.
• God I Hate That Ad!: A web exclusive segment introduced in series two where Wil will bring up a particular ad that he, or viewers, dislike and has the panel discuss it, whether it is bad or not, or why it is bad. In the end the panel decide whether it is a bad ad or not.
• What Does it Mean?: A web exclusive segment introduced in series two where Wil and the panel come to a consensus of what message an ad is trying to get across when it is not obvious.
• The Worst Ad of All Time (Gruen Polished Turd), The Worst Product of All Time (Golden Steak Knives), Personal Worst (Brown Logie): A segment where the panel judges an ad or product based on how horrible it is with the "winner" being announced at the end of the series (this excludes the worst product of all time as the winner for it wasn't announced). The "prizes" are satirical allusions to a vulgar colloquialism for the advertising and public relations industries: "turd polishing".

Gruen Nation

A spin-off series called Gruen Nation was aired during the 2010 federal election campaign.^[10] The first episode aired on 28 July 2010 at 9 pm. The series concluded on 18 August 2010. Each 45-minute episode was hosted by Wil Anderson with regular Gruen Transfer guests Todd Sampson and Russel Howcroft and guests John Hewson, leader of the federal Liberal party 1990–94, Neil Lawrence, "Kevin 07" campaign co-ordinator, and Annabel Crabb, journalist and political commentator.^[11] Anderson said "If the ABC is the national broadcaster, then Gruen Nation is the national bullshit detector."^[12]

Gruen Planet

A spin-off called Gruen Planet was announced to replace series 4 of The Gruen Transfer, with a broader landspace.^[13] The first episode of the first series premiered on 28 September 2011 with 1.138 million viewers, rating fourth viewed show of the week. The second series began airing on 22 August 2012 following the conclusion of Gruen Sweat.^[14]

Segments included:

• The Image Renovators: This segment every week looked at advertising and public relations tactics used.
• The Pitch: Two advertising companies were given a brief to create an advertisement for an "unsellable" product.
• What Would Putin/Palmer/Kim Jong-un/Justin Do?: This showed the attempts of various public figures to promote themselves.
• Spin Cycle: This showed attempts to score a headline.
• How Do You Sell?: This segment every week looked at advertising tactics used by advertisers to choose one product over another. Topics covered include beer, underwear, chocolate and banks.

Gruen Sweat

A third spin-off series, titled Gruen Sweat, aired throughout the 2012 Summer Olympics. The four-episode series premiered on 25 July 2012 to 931,000 viewers.^[14][15]

Gruen

A spin-off called Gruen was announced to replace Gruen Planet. The first episode of the first series premiered on 9 September 2015 with 974,000 viewers, ranking as the fourth-most-viewed show of the week. Despite the revised name, there are only extremely minor changes implemented for Gruen. All episodes are hosted by Wil Anderson and feature Todd Sampson and Russel Howcroft.

Panelists

Panelists have included: Karen Ferry,^[16] Christina Aventi,^[17] Dee Madigan,^[18] Emily Taylor,^[19] Pia Chaudhuri, Carolyn Miller, Adam Ferrier, Sunita Gloster, Lauren Zonfrillo, Priya Patel, Annie O'Rourke, Camey O'Keefe, Kirsty Muddle, and others.

Episodes

Series	Title	Episodes		Originally aired
				First aired	Last aired
1	The Gruen Transfer	10		28 May 2008 (2008-05-28)	30 July 2008 (2008-07-30)
2		10		18 March 2009 (2009-03-18)	20 May 2009 (2009-05-20)
3		16	6	16 June 2010 (2010-06-16)	21 July 2010 (2010-07-21)
	Gruen Nation		4	28 July 2010 (2010-07-28)	18 August 2010 (2010-08-18)
	The Gruen Transfer		6	25 August 2010 (2010-08-25)	29 September 2010 (2010-09-29)
4	The Gruen Transfer	16	8	3 August 2011 (2011-08-03)	21 September 2011 (2011-09-21)
	Gruen Planet		8	28 September 2011 (2011-09-28)	16 November 2011 (2011-11-16)
5	Gruen Sweat	14	4	25 July 2012 (2012-07-25)	15 August 2012 (2012-08-15)
	Gruen Planet		10	22 August 2012 (2012-08-22)	24 October 2012 (2012-10-24)
6	Gruen Nation	12	4	14 August 2013 (2013-08-14)	4 September 2013 (2013-09-04)
	Gruen Planet		8	11 September 2013 (2013-09-11)	30 October 2013 (2013-10-30)
7	Gruen	10		9 September 2015 (2015-09-09)	11 November 2015 (2015-11-11)
8		10		3 August 2016 (2016-08-03)	5 October 2016 (2016-10-05)
9		10		13 September 2017 (2017-09-13)	16 October 2017 (2017-10-16)
10		10		2 May 2018 (2018-05-02)	4 July 2018 (2018-07-04)
11		10		25 September 2019 (2019-09-25)	27 November 2019 (2019-11-27)
12		10		14 October 2020 (2020-10-14)	16 December 2020 (2020-12-16)
13		10		13 October 2021 (2021-10-13)	15 December 2021 (2021-12-15)
14	Gruen Nation	10	2	11 May 2022 (2022-05-11)	18 May 2022 (2022-05-18)
	Gruen		8	7 June 2022 (2022-06-07)	27 July 2022 (2022-07-27)
15	Gruen	TBA		21 June 2023 (2023-06-21)	TBA

Series 1 (2008)

No. overall	No. in season	Topic(s)	The Pitch	Original air date	Viewers
1	1	Beer	Whale meat	28 May 2008 (2008-05-28)	1,287,000^[20]^[21]
2	2	Undies	Holidaying in Baghdad	4 June 2008 (2008-06-04)	1,273,000^[22]
3	3	Banks	Celibacy	11 June 2008 (2008-06-11)	1,121,000^[23]
4	4	Chocolate	The Democrat Party	18 June 2008 (2008-06-18)	1,204,000^[24]
5	5	Four-wheel drives	Pro-plastic bags	25 June 2008 (2008-06-25)	1,182,000^[25]
6	6	Feminine hygiene	Pro-child labour	2 July 2008 (2008-07-02)	1,058,000^[26]
7	7	Road safety	Invade New Zealand	9 July 2008 (2008-07-09)	1,302,000^[27]
8	8	Telcos	Pro-Global warming	16 July 2008 (2008-07-16)	1,314,000^[28]
9	9	Skin care	Buy Nothing Day	23 July 2008 (2008-07-23)	1,386,000^[29]
10	10	Cannes	Stop Australian tourism	30 July 2008 (2008-07-30)	1,456,000^[30]

Series 2 (2009)

No. overall	No. in season	Topic(s)	The Pitch	Original air date	Viewers
11	1	Australia	Pro-nuclear power	18 March 2009 (2009-03-18)	1,120,000^[31]
12	2	Oral hygiene	Hating Don Bradman	25 March 2009 (2009-03-25)	1,151,000^[32]
13	3	Bottled water	Selling ice to Eskimos	1 April 2009 (2009-04-01)	976,000^[33]
14	4	Petrol	Synchronised swimming for males	8 April 2009 (2009-04-08)	1,087,000^[34]
15	5	Weight loss	Donate to CEOs	15 April 2009 (2009-04-15)	1,212,000^[35]
16	6	Breakfast cereal	Plastic surgery for children	22 April 2009 (2009-04-22)	1,244,000^[36]
17	7	Tobacco	Give the 2012 Summer Olympics to Australia	29 April 2009 (2009-04-29)	1,226,000^[37]
18	8	"Yourself" (CEOs appearing in their own companies' advertising)	Cane toads as pets	6 May 2009 (2009-05-06)	1,211,000^[38]
19	9	Meat	Fat pride (removed from broadcast edition)	13 May 2009 (2009-05-13)	1,239,000^[39]
20	10	Hamburgers	Ban public holidays	20 May 2009 (2009-05-20)	1,312,000^[40]

Series 3 (2010)

No. overall	No. in season	Topic(s)	Original air date	Viewers
21	1	Cleaning products	16 June 2010 (2010-06-16)	1,177,000^[41]
22	2	FIFA World Cup	23 June 2010 (2010-06-23)	1,227,000^[42]
23	3	MasterChef Australia	30 June 2010 (2010-06-30)	1,407,000^[43]
24	4	Deodorant	7 July 2010 (2010-07-07)	1,197,000^[44]
25	5	3D television	14 July 2010 (2010-07-14)	1,341,000^[45]
26	6	"Non-drinking"	21 July 2010 (2010-07-21)	1,280,000^[46]
27	7	Gruen Nation (2010 Australian federal election)	28 July 2010 (2010-07-28)	1,600,000^[47]
28	8	Gruen Nation (Australian federal election, 2010)	4 August 2010 (2010-08-04)	1,503,000^[48]
29	9	Gruen Nation (Australian federal election, 2010)	11 August 2010 (2010-08-11)	1,571,000^[49]
30	10	Gruen Nation (Australian federal election, 2010)	18 August 2010 (2010-08-18)	1,540,000^[50]
31	11	Milk	25 August 2010 (2010-08-25)	1,358,000^[51]
32	12	Shaving	1 September 2010 (2010-09-01)	1,391,000^[52]
33	13	Religion	8 September 2010 (2010-09-08)	1,482,000^[53]
34	14	Insurance	15 September 2010 (2010-09-15)	1,407,000^[54]
35	15	Infomercials	22 September 2010 (2010-09-22)	1,448,000^[55]
36	16	Airlines	29 September 2010 (2010-09-29)	1,403,000^[56]

Series 4 (2011)

The first eight episodes in 2011 were branded The Gruen Transfer; from the ninth episode, they were titled Gruen Planet.

No. overall	No. in season	Topic(s)	Original air date	Viewers
37	1	Supermarkets	3 August 2011 (2011-08-03)	1,072,000^[57]
38	2	Banks (part 2)	10 August 2011 (2011-08-10)	1,114,000^[58]
39	3	Animal rights, pillows	17 August 2011 (2011-08-17)	1,120,000^[59]
40	4	Condoms	24 August 2011 (2011-08-24)	1,017,000^[60]
41	5	Snack bars	31 August 2011 (2011-08-31)	1,165,000^[61]
42	6	Billboards	7 September 2011 (2011-09-07)	1,164,000^[62]
43	7	Shampoo	14 September 2011 (2011-09-14)	1,269,000^[63]
44	8	Sports betting	21 September 2011 (2011-09-21)	1,162,000^[64]
45	9	Foreign-owned beer brands	28 September 2011 (2011-09-28)	1,138,000^[65]
46	10	Breast Cancer Awareness Month	5 October 2011 (2011-10-05)	1,130,000^[66]
47	11	Apple Inc.	12 October 2011 (2011-10-12)	1,023,000^[67]
48	12	British royal family	19 October 2011 (2011-10-19)	1,110,000^[68]
49	13	Hungry Jack's	26 October 2011 (2011-10-26)	1,160,000^[69]
50	14	Qantas	2 November 2011 (2011-11-02)	1,050,000^[70]
51	15	Kim Kardashian	9 November 2011 (2011-11-09)	1,180,000^[71]
52	16	Tiger Woods, Islam	16 November 2011 (2011-11-16)	1,170,000^[72]

Series 5 (2012)

No. overall	No. in season	Topic(s)	Original air date	Viewers
53	1	Gruen Sweat (2012 Summer Olympics)	25 July 2012 (2012-07-25)	931,000^[73]
54	2	Gruen Sweat (2012 Summer Olympics)	1 August 2012 (2012-08-01)	793,000^[74]
55	3	Gruen Sweat (2012 Summer Olympics)	8 August 2012 (2012-08-08)	794,000^[75]
56	4	Gruen Sweat (2012 Summer Olympics)	15 August 2012 (2012-08-15)	918,000^[76]
57	5	Crown Casino	22 August 2012 (2012-08-22)^[14]	906,000^[77]
58	6	Doug Pitt	29 August 2012 (2012-08-29)	810,000^[78]
59	7	Lance Armstrong	5 September 2012 (2012-09-05)	917,000^[79]
60	8	"IheartRine..."^[80]^[non-primary source needed]	12 September 2012 (2012-09-12)	939,000^[81]
61	9	People smuggling	19 September 2012 (2012-09-19)	946,000^[82]
62	10	iPhone 5	26 September 2012 (2012-09-26)	913,000^[83]
63	11	Alan Jones	3 October 2012 (2012-10-03)	1,023,000^[84]
64	12	Church of Scientology	10 October 2012 (2012-10-10)	997,000^[85]
65	13	Newspapers	17 October 2012 (2012-10-17)	1,018,000^[86]
66	14	Red Bull Stratos	24 October 2012 (2012-10-24)	1,038,000^[87]

Series 6 (2013)

No. overall	No. in season	Topic(s)	Original air date	Viewers
67	1	Gruen Nation (2013 Australian federal election)	14 August 2013 (2013-08-14)	1,028,000^[88]
68	2	Gruen Nation (Australian federal election, 2013)	21 August 2013 (2013-08-21)	1,052,000^[89]
69	3	Gruen Nation (Australian federal election, 2013)	28 August 2013 (2013-08-28)	1,045,000^[90]
70	4	Gruen Nation (Australian federal election, 2013)	4 September 2013 (2013-09-04)	1,179,000^[91]
71	5	One Direction	11 September 2013 (2013-09-11)	1,128,000^[92]
72	6	iPhone	18 September 2013 (2013-09-18)	988,000^[93]
73	7	MasterChef Australia	25 September 2013 (2013-09-25)	908,000^[94]
74	8	"Candid Camera"	2 October 2013 (2013-10-02)	784,000^[95]
75	9	Prince Harry	9 October 2013 (2013-10-09)	884,000^[96]
76	10	"Against Coca-Cola"	16 October 2013 (2013-10-16)	909,000^[97]
77	11	Alcohol	23 October 2013 (2013-10-23)	1,070,000^[98]
78	12	Same-sex marriage	30 October 2013 (2013-10-30)	1,004,000^[99]

Series 7 (2015)

No. overall	No. in season	Topic(s)	Original air date	Viewers
79	1	Pet food	9 September 2015 (2015-09-09)	974,000^[100]
80	2	Uber, Ashley Madison	16 September 2015 (2015-09-16)	915,000^[101]
81	3	Aldi; Etihad Airways (with Nicole Kidman)	23 September 2015 (2015-09-23)	900,000^[102]
82	4	Pope Francis	30 September 2015 (2015-09-30)	917,000^[103]
83	5	AFL and NRL Grand Finals	7 October 2015 (2015-10-07)	926,000^[104]
84	6	Anti-advertising	14 October 2015 (2015-10-14)	902,000^[105]
85	7	Nuclear weapons	21 October 2015 (2015-10-21)	904,000^[106]
86	8	Multi-national company tax	28 October 2015 (2015-10-28)	904,000^[107]
87	9	Star Wars	4 November 2015 (2015-11-04)	897,000^[108]
88	10	Christmas advertising	11 November 2015 (2015-11-11)	948,000^[109]

Series 8 (2016)

No. overall	No. in season	Topic(s)	Original air date	Viewers
89	1	Coffee, Telstra	3 August 2016 (2016-08-03)	954,000^[110]
90	2	Sponsorship of the Olympic Games	10 August 2016 (2016-08-10)	865,000^[111]
91	3	2016 Australian census, Organ donation	17 August 2016 (2016-08-17)	829,000^[112]
92	4	Superannuation, Fitness First	24 August 2016 (2016-08-24)	927,000^[113]
93	5	"Dad-vertising", "We're the Superhumans" (2016 Summer Paralympics campaign)	31 August 2016 (2016-08-31)	901,000^[114]
94	6	Sugar, "awareness campaigns"	7 September 2016 (2016-09-07)	830,000^[115]
95	7	Funerals, men's fragrances	14 September 2016 (2016-09-14)	815,000^[116]
96	8	Plebiscite, Samsung	21 September 2016 (2016-09-21)	832,000^[117]
97	9	Fruit, feminine hygiene	28 September 2016 (2016-09-28)	796,000^[118]
98	10	Lamb, banks	5 October 2016 (2016-10-05)	832,000^[119]

Series 9 (2017)

No. overall	No. in season	Topic(s)	Original air date	Viewers
99	1	National Broadband Network, hipsters	13 September 2017 (2017-09-13)	903,000^[120]
100	2	Online dating, Apple Watch	20 September 2017 (2017-09-20)	773,000^[121]
101	3	Australian Marriage Law Postal Survey, racism	27 September 2017 (2017-09-27)	793,000^[122]
102	4	Big banks, Shopkins	4 October 2017 (2017-10-04)	806,000^[123]
103	5	Eggs, BHP	11 October 2017 (2017-10-11)	838,000^[124]
104	6	Amazon, McHappy Day	18 October 2017 (2017-10-18)	813,000^[125]
105	7	Gender pay gap, Hillsong Church	25 October 2017 (2017-10-25)	849,000^[126]
106	8	Wine industry, Internet piracy	1 November 2017 (2017-11-01)	816,000^[127]
107	9	AI assistants, Streets (ice cream)	8 November 2017 (2017-11-08)	840,000^[128]
108	10	Taylor Swift’s album Reputation, headaches	15 November 2017 (2017-11-15)	718,000^[129]

Series 10 (2018)

No. overall	No. in season	Topic(s)	Original air date	Viewers
109	1	Westpac, Coca-Cola No Sugar	2 May 2018 (2018-05-02)	862,000^[130]
110	2	Facebook, Tourism Australia's Dundee campaign	9 May 2018 (2018-05-09)	841,000^[131]
111	3	Chemist Warehouse, David Warner	16 May 2018 (2018-05-16)	897,000^[132]
112	4	Ancestry.com, Woman's Day	23 May 2018 (2018-05-23)	784,000^[133]
113	5	Bed mattress advertisements, Animals Australia	30 May 2018 (2018-05-30)	825,000^[134]
114	6	Medibank, IKEA "Plant Bullying"	6 June 2018 (2018-06-06)	764,000^[135]
115	7	Hair regrowth services, Amazon	13 June 2018 (2018-06-13)	877,000^[136]
116	8	Uber Eats, Bowel Cancer Australia	20 June 2018 (2018-06-20)	881,000^[137]
117	9	Allen's (confectionery); End of Financial Year Sales	27 June 2018 (2018-06-27)	809,000^[138]
118	10	Phase-out of lightweight plastic bags by Coles and Woolworths; use of ASMR in advertising	4 July 2018 (2018-07-04)	785,000^[139]

Series 11 (2019)

No. overall	No. in season	Topic(s)	Original air date	Viewers
119	1	Supermarket Collectables; Google's New Campaign	25 September 2019 (2019-09-25)	855,000^[140]
120	2	Banking Royal Commission; KFC	2 October 2019 (2019-10-02)	874,000^[141]
121	3	Department Stores; Big Vitamin	9 October 2019 (2019-10-09)	825,000^[142]
122	4	Influencers; Mental health	16 October 2019 (2019-10-16)	827,000^[143]
123	5	Milk and Milk Substitutes; Ineos 1:59 Challenge	23 October 2019 (2019-10-23)	730,000^[144]
124	6	Domestic tourism; Spring Racing PR Crisis	30 October 2019 (2019-10-30)	695,000^[145]
125	7	Greenwashing; Birdsnesting; Tourism Australia's Philausophy Campaign	6 November 2019 (2019-11-06)	744,000^[146]
126	8	Food delivery; The Heart Foundation	13 November 2019 (2019-11-13)	741,000^[147]
127	9	Streaming Wars; Australia Post	20 November 2019 (2019-11-20)	732,000^[148]
128	10	Alcohol Marketing; Lay-by	27 November 2019 (2019-11-27)	749,000^[149]

Series 12 (2020)

No. overall	No. in season	Topic(s)	Original air date	Viewers
129	1	Coronavirus messaging, TikTok and office space	14 October 2020 (2020-10-14)^[150]	1,037,000^[151]
130	2	Soap, Bushfire campaign, Paywalls	21 October 2020 (2020-10-21)	831,000^[152]
131	3	Bunnings Warehouse, essential workers, R. M. Williams	28 October 2020 (2020-10-28)	891,000^[153]
132	4	Tourism, McDonald's vs Hungry Jack's, cancel culture	4 November 2020 (2020-11-04)	746,000^[154]
133	5	Beer, Getting Active vs Being Lazy, Billboards	11 November 2020 (2020-11-11)	732,000^[155]
134	6	Chooks, Telco 5G and The arts	18 November 2020 (2020-11-18)	666,000^[156]
135	7	Kmart, Cash vs cashless card and video games	25 November 2020 (2020-11-25)	732,000^[157]
136	8	Black Friday, Christmas, phone privacy	2 December 2020 (2020-12-02)	725,000^[158]
137	9	Gyms, Allen’s Lollies and Black Lives Matter	9 December 2020 (2020-12-09)	698,000^[159]
138	10	Review of 2020 commercials	16 December 2020 (2020-12-16)	638,000^[160]

Series 13 (2021)

No. overall	No. in season	Topic(s)	Original air date	Viewers
139	1	COVID-19 vaccine rollout, Airlines, Bunnings Warehouse, Balenciaga's collaboration with The Simpsons	13 October 2021 (2021-10-13)	657,000^[161]
140	2	The Wiggles, Amazon and online delivery, Primo Scrambles	20 October 2021 (2021-10-20)	702,000^[162]
141	3	Sports betting, Wrigley's Extra, kissing	27 October 2021 (2021-10-27)	647,000^[163]
142	4	Meta, Electric cars, Insurance	3 November 2021 (2021-11-03)	642,000^[164]
143	5	Grill'd, McDonald's, BTS partnerships, Bottled water	10 November 2021 (2021-11-10)	577,000^[165]
144	6	Buy Now, Pay Later services, Online share trade, Sunglasses	17 November 2021 (2021-11-17)	618,000^[166]
145	7	Lego and Salmon	24 November 2021 (2021-11-24)	539,000^[167]
146	8	Black Friday, Christmas and Novelty Flavours	1 December 2021 (2021-12-01)	573,000^[168]
147	9	Chanel, Summer campaigns and the skincare industry	8 December 2021 (2021-12-08)	468,000^[169]
148	10	Review of 2021 commercials	15 December 2021 (2021-12-15)	526,000^[170]

Series 14 (2022)

No. overall	No. in season	Topic(s)	Original air date	Viewers
149	1	Gruen Nation (2022 Australian federal election)	11 May 2022 (2022-05-11)	588,000^[171]
150	2	Gruen Nation (Australian federal election, 2022)	18 May 2022 (2022-05-18)	559,000^[172]
151	3	KFC, Top Gun and US military, Australian Defence Force, ASIO, sex toys	8 June 2022 (2022-06-08)	491,000^[173]
152	4	McCafé, service stations, Respect domestic violence campaign	15 June 2022 (2022-06-15)	619,000^[174]
153	5	Underwear, Bunnings Warehouse and The Good Guys use of facial recognition technology, Mitre 10	22 June 2022 (2022-06-22)	501,000^[175]
154	6	Menulog, pet food and pet wellness, Museum of Old and New Art, reviews	29 June 2022 (2022-06-29)	524,000^[176]
155	7	ABC 90th anniversary, Play School and Bluey toys, disinfectants and hygiene	6 July 2022 (2022-07-06)	536,000^[177]
156	8	Use of puppets in advertising, Cruise industry, celebrity collaborations, meal kits, protein diet	13 July 2022 (2022-07-13)	416,000^[178]
157	9	Bunnings Warehouse, Real estate industry, Lifestyle resorts, Country branding and sport, 2022 FIFA World Cup and David Beckham	20 July 2022 (2022-07-20)	519,000^[179]
158	10	Best of 2022 commercials (so far)	27 July 2022 (2022-07-27)	510,000^[180]

Series 15 (2023)

No. overall	No. in season	Topic(s)	Original air date	Viewers
159	1	Cars and utes, anti-vaping	21 June 2023 (2023-06-21)	436,000^[181]
160	2	Sports betting, gambling and optometrists	28 June 2023 (2023-06-28)	532,000^[182]
161	3	Supermarkets and cost of living, The Reject Shop, Spudshed and Who Gives A Crap toilet paper	5 July 2023 (2023-07-05)	484,000^[183]
162	4	Barbie and employment websites	12 July 2023 (2023-07-12)	415,000^[184]
163	5	Bed and mattress advertisements, sleep products, Sam Kerr and the FIFA Women's World Cup	19 July 2023 (2023-07-19)	427,000^[185]
164	6	Soft drinks and energy drinks, insurance and natural disasters	26 July 2023 (2023-07-26)	458,000^[186]
165	7	TBA	2 August 2023 (2023-08-02)	TBD

Critical reception

In 2009, The Sydney Morning Herald felt that The Gruen Transfer represented "intelligence and substance."^[187]

In 2013, The Sydney Morning Herald thought that by Gruen Planet, the show's creators had got the franchise format "down to a fine art".^[188]

Awards and nominations

In 2013, the Gruen Sweat special edition of the show won a Rose d'Or for Entertainment.^[189]

Ratings

Gruen returned to television in 2016 with 954,000 viewers,^[190] and in 2017 with 903,000 viewers,^[191] while in 2020 it received 943,000 viewers.^[192]

Gruen : AUS viewers per episode (millions)

Season		Episode number
		1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16
	1	1.287	1.273	1.121	1.204	1.182	1.058	1.302	1.314	1.386	1.456	–
	2	1.120	1.151	0.976	1.087	1.212	1.244	1.226	1.211	1.239	1.312	–
	3	1.177	1.227	1.407	1.197	1.341	1.280	1.600	1.503	1.571	1.540	1.358	1.391	1.482	1.407	1.448	1.403
	4	1.072	1.114	1.120	1.017	1.165	1.164	1.269	1.162	1.138	1.130	1.023	1.110	1.160	1.050	1.180	1.170
	5	0.931	0.793	0.794	0.918	0.906	0.810	0.917	0.939	0.946	0.913	1.023	0.997	1.018	1.038	–
	6	1.028	1.052	1.045	1.179	1.128	0.988	0.908	0.784	0.884	0.909	1.070	1.004	–
	7	0.974	0.915	0.900	0.917	0.926	0.902	0.904	0.904	0.897	0.948	–
	8	0.954	0.865	0.829	0.927	0.901	0.830	0.815	0.832	0.796	0.832	–
	9	0.903	0.773	0.793	0.806	0.838	0.813	0.849	0.816	0.840	0.718	–
	10	0.862	0.841	0.897	0.784	0.825	0.764	0.877	0.881	0.809	0.785	–
	11	0.855	0.874	0.825	0.827	0.730	0.695	0.744	0.741	0.732	0.749	–
	12	1.037	0.831	0.891	0.746	0.732	0.666	0.732	0.725	0.698	0.638	–
	13	0.657	0.702	0.647	0.602	0.577	0.618	0.539	0.573	0.468	0.526	–
	14	0.588	0.559	0.491	0.619	0.501	0.524	0.536	0.416	0.519	0.510	–
	15	0.436	0.532	0.484	0.415	0.427	0.458	–

Source: Audience measurement performed by OzTam^[193]

Legacy

The show's panelists have become minor celebrities and experts in their fields. They have been contacted to speak on a variety of marketing-related issues,^[194] and in particular Todd Sampson was hired by Qantas for a marketing campaign.^[195]

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195. "Qantas appoints Todd Sampson of Gruen Transfer to the board". Financial Review. 9 January 2015. Retrieved 13 February 2018.

External links

• Official website  
• Production website