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Wikipedia

Google

January 10, 2023

This article is about the company. For the search engine provided by the company, see Google Search. For other uses, see Google (disambiguation).

Google LLC (/ˈɡuːɡəl/ (listen)) is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence,[9] and consumer electronics. It has been referred to as "the most powerful company in the world"[10] and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence.[11][12][13] Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.

Google LLC
The Google logo used since 2015
Google's headquarters, the Googleplex
FormerlyGoogle Inc. (1998–2017)
TypeSubsidiary (LLC)
Industry
FoundedSeptember 4, 1998; 24 years ago (1998-09-04)[a] in Menlo Park, California, United States
Founders
Headquarters1600 Amphitheatre Parkway,
Mountain View, California
,
U.S.
Area served
Worldwide
Key people
Sundar Pichai (CEO)
ProductsList of products
Number of employees
139,995 (2021) 
ParentAlphabet Inc.
Websiteabout.google
google.com
Footnotes / references
[5][6][7][8]
Then-CEO and former Chairman of Google Eric Schmidt with co-founders Sergey Brin and Larry Page (left to right) in 2008

Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's Internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.[14]

The company has since rapidly grown to offer a multitude of products and services beyond Google Search, many of which hold dominant market positions. These products address a wide range of use cases, including email (Gmail), navigation (Waze & Maps), cloud computing (Cloud), web browsing (Chrome), video sharing (YouTube), productivity (Workspace), operating systems (Android), cloud storage (Drive), language translation (Translate), photo storage (Photos), video calling (Meet), smart home (Nest), smartphones (Pixel), wearable technology (Pixel Watch & Fitbit), music streaming (YouTube Music), video on demand (YouTube TV), artificial intelligence (Google Assistant), machine learning APIs (TensorFlow), AI chips (TPU), and more. Discontinued Google products include gaming (Stadia), Glass,[citation needed] Google+, Reader, Play Music, Nexus, Hangouts, and Inbox by Gmail.[15][16]

Google's other ventures outside of Internet services and consumer electronics include quantum computing (Sycamore), self-driving cars (Waymo, formerly the Google Self-Driving Car Project), smart cities (Sidewalk Labs), and transformer models (Google Brain).[17]

Google and YouTube are the two most visited websites worldwide followed by Facebook and Twitter. Google is also the largest search engine, mapping and navigation application, email provider, office suite, video sharing platform, photo and cloud storage provider, mobile operating system, web browser, ML framework, and AI virtual assistant provider in the world as measured by market share. On the list of most valuable brands, Google is ranked second by Forbes[18] and fourth by Interbrand.[19] It has received significant criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust and abuse of its monopoly position.

History

Main articles: History of Google and List of mergers and acquisitions by Alphabet
See also: Alphabet Inc.

Early years

 
Larry Page and Sergey Brin in 2003

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.[20][21][22] The project initially involved an unofficial "third founder", Scott Hassan, the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company;[23][24] Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006.[25][26]

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.[27] They called this algorithm PageRank; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site.[28][29] Page told his ideas to Hassan, who began writing the code to implement Page's ideas.[23]

Page and Brin originally nicknamed the new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.[20][30][31] Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeff Ullman were also cited as contributors to the project.[32] PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu.[33][34]

Eventually, they changed the name to Google; the name of the search engine was a play on the word googol,[20][35][36] a very large number written 10100 (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information.[37]

 
Google's original homepage had a simple design because the company founders had little experience in HTML, the markup language used for designing web pages.[38]

The domain name www.google.com was registered on September 15, 1997,[39] and the company was incorporated on September 4, 1998. It was based in the garage of Susan Wojcicki[22] in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.[22][40][41]

Google was initially funded by an August 1998 investment of $100,000 from Andy Bechtolsheim,[20] co-founder of Sun Microsystems, a few weeks prior to September 7, 1998, the day Google was officially incorporated. This initial investment served as a motivation to incorporate the company to be able to use the funds.[42][43] Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $220 million. David arranged a meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 AM at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 AM. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with a $250,000 investment.[44][45]

Google received money from two other angel investors in 1998: Amazon.com founder Jeff Bezos, and entrepreneur Ram Shriram.[46] Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met 6 months after Shriram had made his investment when Bezos and his wife were in a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment.[47][48]

Between these initial investors, friends, and family Google raised around $1,000,000, which is what allowed them to open up their original shop in Menlo Park, California.[49]

After some additional, small investments through the end of 1998 to early 1999,[46] a new $25 million round of funding was announced on June 7, 1999,[50] with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital.[43] Both firms were initially reticent about investing jointly in Google, as each wanted to retain a larger percentage of control over the company to themselves. Larry and Sergey however insisted in taking investments from both. Both venture companies finally agreed to investing jointly $12.5 million each due to their belief in Google's great potential and through mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies.[51]

Growth

In March 1999, the company moved its offices to Palo Alto, California,[52] which is home to several prominent Silicon Valley technology start-ups.[53] The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine.[54][22] To maintain an uncluttered page design, advertisements were solely text-based.[55] In June 2000, it was announced that Google would become the default search engine provider for Yahoo!, one of the most popular websites at the time, replacing Inktomi.[56][57]

 
Google's first production server[58]

In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California.[59] The complex became known as the Googleplex, a play on the word googolplex, the number one followed by a googol zeroes. Three years later, Google bought the property from SGI for $319 million.[60] By that time, the name "Google" had found its way into everyday language, causing the verb "google" to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as: "to use the Google search engine to obtain information on the Internet".[61][62] The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer.[63]

Additionally, in 2001 Google's investors felt the need to have a strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google.[49] Eric was proposed by John Doerr from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. Michael Moritz from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $12.5m investment if they did not fulfill their promise to hire a chief executive officer, which had been made verbally during investment negotiations. Eric wasn't initially enthusiastic about joining Google either, as the company's full potential hadn't yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. As part of him joining, Eric agreed to buy $1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed.[64]

Initial public offering

On August 19, 2004, Google became a public company via an initial public offering. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024.[65] The company offered 19,605,052 shares at a price of $85 per share.[66][67] Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal.[68][69] The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.[70]

 
Eric Schmidt, CEO of Google from 2001 to 2011

On November 13, 2006, Google acquired YouTube for $1.65 billion in Google stock,[71][72][73][74] On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.[75][76]

By 2011, Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently.[49]

In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time.[77][78]

In May 2012, Google acquired Motorola Mobility for $12.5 billion, in its largest acquisition to date.[79][80][81] This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies,[82] mainly Apple and Microsoft,[83] and to allow it to continue to freely offer Android.[84]

2012 onward

In June 2013, Google acquired Waze, a $966 million deal.[85] While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service.[86]

Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".[87]

 
Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square, London

On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London.[88] Technology news website Recode reported that the company was purchased for $400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price.[89][90] The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.[91]

According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind Apple Inc.) in 2013,[92] 2014,[93] 2015,[94] and 2016, with a valuation of $133 billion.[95]

On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. Upon completion of the restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.[96][97][98]

On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company that argued bias and "Google's Ideological Echo Chamber" clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions.[99] Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day.[100][101][102]

Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, Dragonfly, a censored Chinese search engine, and Project Maven, a military drone artificial intelligence, which had been seen as areas of revenue growth for the company.[103][104] On October 25, 2018, The New York Times published the exposé, "How Google Protected Andy Rubin, the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct.[105] On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints.[106][107] CEO Sundar Pichai was reported to be in support of the protests.[108] Later in 2019, some workers accused the company of retaliating against internal activists.[104]

On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia.[109]

On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations.[110] This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the search and search advertising markets.[111]

In December 2019, former PayPal chief operating officer Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with Google Pay.[112]

In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.[113] Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home [114]

The 2020 Google services outages disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube, and a third in December affecting the entire suite of Google applications. All three outages were resolved within hours.[115][116][117]

In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees.[118]

In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia.[119]

In March 2021, Google reportedly paid $20 million for Ubisoft ports on Google Stadia.[120] Google spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia.[121]

In April 2021, The Wall Street Journal reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December.[122]

In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers.[123]

In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with the new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record.[124]

In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in the development of micro-optics, monolithic integration, and system integration.[125][126]

Products and services

Main article: List of Google products

Search engine

Main articles: Google Search and Google Images

Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators.[127] According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%.[128] In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.[129][130]

Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites.[131] Google also hosts Google Books, a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.[132]

Advertising

 
Google on ad-tech London, 2010

Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes three principal methods, namely AdMob, AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange.[133]

In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history.[134][135]

In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market.[136]

Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page.[137] Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme.[138] The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.[139] One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid.[140] Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.

Consumer services

Web-based services

Google offers Gmail for email,[141] Google Calendar for time-management and scheduling,[142] Google Maps for mapping, navigation and satellite imagery,[143] Google Drive for cloud storage of files,[144] Google Docs, Sheets and Slides for productivity,[144] Google Photos for photo storage and sharing,[145] Google Keep for note-taking,[146] Google Translate for language translation,[147] YouTube for video viewing and sharing,[148] Google My Business for managing public business information,[149] and Duo for social interaction.[150] In March 2019, Google unveiled a cloud gaming service named Stadia.[109] A job search product has also existed since before 2017,[151][152][153] Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites.[154]

Some Google services are not web-based. Google Earth, launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.[155]

Software

Google develops the Android mobile operating system,[156] as well as its smartwatch,[157] television,[158] car,[159] and Internet of things-enabled smart devices variations.[160]

It also develops the Google Chrome web browser,[161] and ChromeOS, an operating system based on Chrome.[162]

Hardware

 
Google Pixel smartphones on display in a store

In January 2010, Google released Nexus One, the first Android phone under its own brand.[163] It spawned a number of phones and tablets under the "Nexus" branding[164] until its eventual discontinuation in 2016, replaced by a new brand called Pixel.[165]

In 2011, the Chromebook was introduced, which runs on ChromeOS.[166]

In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions.[167][168]

In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality (VR) media.[169]

Other hardware products include:

  • Nest, a series of voice assistant smart speakers that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Nest line includes the original Google Home[170] (later succeeded by the Nest Audio), the Google Home Mini (later succeeded by the Nest Mini, the Google Home Max, the Google Home Hub (later rebranded as the Nest Hub), and the Nest Hub Max.
  • Nest Wifi (originally Google Wifi), a connected set of Wi-Fi routers to simplify and extend coverage of home Wi-Fi.[171]

Enterprise services

Main articles: Google Workspace and Google Cloud Platform

Google Workspace (formerly G Suite until October 2020[172]) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.[173]

On September 24, 2012,[174] Google launched Google for Entrepreneurs, a largely not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships.[175] Presently, there are seven Campus locations: Berlin, London, Madrid, Seoul, São Paulo, Tel Aviv, and Warsaw.

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people".[176] Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.[177]

Internet services

In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities.[178][179] Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division.[180][181]

In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.[182][183]

Corporate affairs

Stock price performance and quarterly earnings

Google's initial public offering (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share.[66][67] The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.[70] The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007,[184] primarily because of strong sales and earnings in the online advertising market.[185] The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and mutual funds.[185] GOOG shares split into GOOG class C shares and GOOGL class A shares.[186] The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.[187]

In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.[188][189][190]

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.[191] In 2011, 96% of Google's revenue was derived from its advertising programs.[192]

Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."[193]

Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter.[194] Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements.[195] By January 2014, Google's market capitalization had grown to $397 billion.[196]

Tax avoidance strategies

Further information: Corporation tax in the Republic of Ireland § Multinational tax schemes, and Google tax

Google uses various tax avoidance strategies. On the list of largest technology companies by revenue, it pays the lowest taxes to the countries of origin of its revenues. Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through Ireland and the Netherlands and then to Bermuda. Such techniques lower its non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in, for instance, the UK is 28 per cent.[197] This has reportedly sparked a French investigation into Google's transfer pricing practices.[198]

In 2020, Google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US.[199]

Google Vice-president Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK.[200] In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future.[201] In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill.[202]

In 2013, Google ranked 5th in lobbying spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.[203]

Corporate identity

Further information: History of Google § Name, Google (verb), Google logo, Google Doodle, List of Google April Fools' Day jokes, and List of Google Easter eggs
 
Google's logo from 2013 to 2015

The name "Google" originated from a misspelling of "googol",[204][205] which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on PageRank:[32] "We chose our systems name, Google, because it is a common spelling of googol, or 10100 and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."[206][207] Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful",[208] and its unofficial slogan is "Don't be evil".[209] In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing".[210] The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin.[211] Since 1998, Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the Burning Man Festival of 1998.[212][213] The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".[214]

Google has a tradition of creating April Fools' Day jokes. Its first on April 1, 2000, was Google MentalPlex which allegedly featured the use of mental power to search the web.[215] In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet.[216]

Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine.[217] When searching for the word "anagram," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"[218]

Workplace culture

 
Google employees marching in the Pride in London parade in 2016

On Fortune magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012,[219][220][221] and fourth in 2009 and 2010.[222][223] Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index.[224] Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."[225]

As of September 30, 2020, Alphabet Inc. had 132,121 employees,[226] of which more than 100,000 worked for Google.[8] Google's 2020 diversity report states that 32 percent of its workforce are women and 68 percent are men, with the ethnicity of its workforce being predominantly white (51.7%) and Asian (41.9%).[227] Within tech roles, 23.6 percent were women; and 26.7 percent of leadership roles were held by women.[228] In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, as of March 2019.[8]

Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six."[229] As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors.[230] In a talk at Stanford University, Marissa Mayer, Google's vice-president of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.[231]

In 2005, articles in The New York Times[232] and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.[233][234][235] In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on.[236] Google has also faced allegations of sexism and ageism from former employees.[237][238] In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees.[239] In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their "conservative political views[,] male gender[,] and/or [...] Caucasian or Asian race".[240]

On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced.[241] The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, United Kingdom, and Switzerland."[242] The group is affiliated with UNI Global Union, which represents nearly 20 million international workers from various unions and federations. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture.[242][243][240] Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union.[244] In 2021 court documents revealed that between 2018 and 2020 Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck".[245]

Office locations

Further information: Googleplex
 
Google's New York City office building houses its largest advertising sales team.
 
Google's Toronto office

Google's headquarters in Mountain View, California is referred to as "the Googleplex", a play on words on the number googolplex and the headquarters itself being a complex of buildings. Internationally, Google has over 78 offices in more than 50 countries.[246]

In 2006, Google moved into about 300,000 square feet (27,900 m2) of office space at 111 Eighth Avenue in Manhattan, New York City. The office was designed and built specially for Google, and houses its largest advertising sales team.[247] In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion.[248][249] In March 2018, Google's parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York.[250][251][252][253] In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees.[254] The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan's Hudson Square neighborhood.[255][256] Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.[257]

By late 2006, Google established a new headquarters for its AdWords division in Ann Arbor, Michigan.[258] In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs.[259][260] Other office locations in the U.S. include Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge, Massachusetts; San Francisco, California; Seattle, Washington; Kirkland, Washington; Birmingham, Michigan; Reston, Virginia, Washington, D.C.,[261] and Madison, Wisconsin.[262]

 
Google's Dublin Ireland office, headquarters of Google Ads for Europe

It also has product research and development operations in cities around the world, namely Sydney (birthplace location of Google Maps)[263] and London (part of Android development).[264] In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January,[265] Google submitted plans for the new headquarter to the Camden Council in June 2017.[266][267] In May 2015, Google announced its intention to create its own campus in Hyderabad, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.[268][269]

Google's Global Offices sum a total of 85 Locations worldwide,[270] with 32 offices in North America, 3 of them in Canada and 29 in United States Territory, California being the state with the most Google's offices with 9 in total including the Googleplex. In the Latin America Region Google counts with 6 offices, in Europe 24 (3 of them in UK), The Asia Pacific region counts with 18 offices principally in India and China, and the Africa Middle East region counts 5 offices.

North America

  1. Ann Arbor   Michigan
  2. Atlanta   Georgia
  3. Austin   Texas
  4. Boulder   Colorado
  5. Boulder – Pearl Place   Colorado
  6. Boulder – Walnut   Colorado
  7. Cambridge   Massachusetts
  8. Chapel Hill   North Carolina
  9. Chicago – Carpenter   Illinois
  10. Chicago – Fulton Market   Illinois
  11. Detroit   Michigan
  12. Irvine   California
  13. Kirkland   Washington
  14. Kitchener   Canada
  15. Los Angeles   California
  16. Madison   Wisconsin
  17. Miami   Florida
  18. Montreal   Canada
  19. Mountain View   California
  20. New York   New York
  21. Pittsburgh   Pennsylvania
  22. Playa Vista   California
  23. Portland   Oregon
  24. Redwood City   California
  25. Reston   Virginia
  26. San Bruno   California
  27. San Diego   California
  28. San Francisco   California
  29. Seattle   Washington
  30. Sunnyvale   California
  31. Toronto   Canada
  32. Washington DC   District of Columbia

Latin America

  1. Belo Horizonte   Brazil
  2. Bogotá   Colombia
  3. Buenos Aires   Argentina
  4. Mexico City   Mexico
  5. Santiago de Chile   Chile
  6. São Paulo   Brazil

Europe

  1. Aarhus   Denmark
  2. Amsterdam   Netherlands
  3. Athens   Greece
  4. Berlin   Germany
  5. Brussels   Belgium
  6. Copenhagen   Denmark
  7. Dublin   Ireland
  8. Hamburg   Germany
  9. Lisbon   Portugal
  10. London – 6PS   United Kingdom
  11. London – BEL   United Kingdom
  12. London – CSG   United Kingdom
  13. Madrid   Spain
  14. Milan   Italy
  15. Moscow   Russia
  16. Munich   Germany
  17. Oslo   Norway
  18. Paris   France
  19. Prague   Czech Republic
  20. Stockholm   Sweden
  21. Vienna   Austria
  22. Warsaw   Poland
  23. Wroclaw   Poland
  24. Zurich   Switzerland

Asia Pacific

  1. Bangalore   India
  2. Bangkok   Thailand
  3. Beijing   China
  4. Guangzhou   China
  5. Gurgaon   India
  6. Hong Kong   Hong Kong
  7. Hyderabad   India
  8. Jakarta   Indonesia
  9. Kuala Lumpur   Malaysia
  10. Melbourne   Australia
  11. Mumbai   India
  12. Seoul   South Korea
  13. Shanghai   China
  14. Singapore   Singapore
  15. Sydney   Australia
  16. Taipei   Taiwan
  17. Tokyo – RPG   Japan
  18. Tokyo – STRM   Japan

Africa & Middle East

  1. Dubai   United Arab Emirates
  2. Haifa   Israel
  3. Istanbul   Turkey
  4. Johannesburg   South Africa
  5. Tel Aviv   Israel

Infrastructure

Further information: Google data centers

Google data centers are located in North and South America, Asia, and Europe.[271] There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers.[272] Traditionally, Google relied on parallel computing on commodity hardware like mainstream x86 computers (similar to home PCs) to keep costs per query low.[273][274][275] In 2005, it started developing its own designs, which were only revealed in 2009.[275]

Google built its own private submarine communications cables; the first, named Curie, connects California with Chile and was completed on November 15, 2019.[276][277] The second fully Google-owned undersea cable, named Dunant, connects the United States with France and is planned to begin operation in 2020.[278] Google's third subsea cable, Equiano, will connect Lisbon, Portugal with Lagos, Nigeria and Cape Town, South Africa.[279] The company's fourth cable, named Grace Hopper, connects landing points in New York, US, Bude, UK and Bilbao, Spain, and is expected to become operational in 2022.[280]

Environment

In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus' energy needs.[281][282] The system is the largest rooftop photovoltaic power station constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.[281] Since 2007, Google has aimed for carbon neutrality in regard to its operations.[283]

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.[284]

In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes.[285] In February 2010, the Federal Energy Regulatory Commission granted Google an authorization to buy and sell energy at market rates.[286] The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.[287]

In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of power for 20 years.[288]

In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy".[289][290][291]

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach 100% renewable energy. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma.[292] In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.[293]

In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998.[294] It also committed to operating its data centers and offices using only carbon-free energy by 2030.[295] In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. It also said that all its final assembly manufacturing sites will achieve a UL 2799 Zero Waste to Landfill certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill.[296]

Climate change denial and misinformation

Google donates to politicians who deny climate change, including Jim Inhofe, and sponsors climate change denial political groups including the State Policy Network and the Competitive Enterprise Institute.[297][298][299] The company also actively funds and profits from climate disinformation by monetizing ad spaces on most of the largest climate disinformation sites.[300] Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites.[301]

Philanthropy

Main article: Google.org

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion.[302] The mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program's executive director in 2004[303] and Megan Smith has since replaced him as director.[304]

In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View.[305] In 2011, Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads (2011–2015).[306][307] In July 2012, Google launched a "Legalize Love" campaign in support of gay rights.[308]

In 2008, Google announced its "project 10100" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.[309] After two years of silence, during which many wondered what had happened to the program,[310] Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.[311]

Responding to the humanitarian crisis after the Russian invasion of Ukraine, Google announced a $15 million donation to support Ukrainian citizens.[312] The company also decided to transform its office in Warsaw into a help center for refugees.[313]

Criticism and controversies

Main articles: Criticism of Google, Censorship by Google, and Privacy concerns regarding Google
 
San Francisco activists protest privately owned shuttle buses that transport workers for tech companies such as Google from their homes in San Francisco and Oakland to corporate campuses in Silicon Valley.

Google has had criticism over issues such as aggressive tax avoidance,[314] search neutrality, copyright, censorship of search results and content,[315] and privacy.[316][317]

Other criticisms are alleged misuse and manipulation of search results, its use of other people's intellectual property, concerns that its compilation of data may violate people's privacy, and the energy consumption of its servers, as well as concerns over traditional business issues such as monopoly, restraint of trade, anti-competitive practices, and patent infringement.

Google formerly complied with Internet censorship policies of the People's Republic of China,[318] enforced by means of filters colloquially known as "The Great Firewall of China", but no longer does so. As a result, all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of virtual private networks, proxy servers, or other similar technologies.

2018

In July 2018, Mozilla program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on Firefox.[319][320] In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of Google Chrome.[321]

In August 2018, The Intercept reported that Google is developing for the People's Republic of China a censored version of its search engine (known as Dragonfly) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest".[322][323] However, the project had been withheld due to privacy concerns.[324][325]

2019

In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle.[326] The DeGoogle grassroots campaign continues to grow as privacy activists highlight information about Google products, and the associated incursion on personal privacy rights by the company.

In November 2019, the Office for Civil Rights of the United States Department of Health and Human Services began investigation into Project Nightingale, to assess whether the "mass collection of individuals’ medical records" complied with HIPAA.[327] According to The Wall Street Journal, Google secretively began the project in 2018, with St. Louis-based healthcare company Ascension.[328]

2022

In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project -- Project Vivian to counsel its employees and to discourage them from forming unions.[329]

Racially-targeted surveillance

Google has aided controversial governments in mass surveillance projects, sharing with police and military the identities of those protesting racial injustice. In 2020, they shared with the FBI information collected from all Android users at a Black Lives Matter protest in Seattle,[330] including those who had opted out of location data collection.[331][332]

Google is also part of Project Nimbus, a $1.2 billion deal in which the technology companies Google and Amazon will provide Israel and its military with artificial intelligence, machine learning, and other cloud computing services, including building local cloud sites that will "keep information within Israel's borders under strict security guidelines."[333][334][335] The contract has been criticized by shareholders as well as their employees over concerns that the project will lead to further abuses of Palestinians' human rights in the context of the ongoing illegal occupation and the Israeli–Palestinian conflict.[336][337] Ariel Koren, a former marketing manager for Google's educational products and an outspoken critic of the project, wrote that Google "systematically silences Palestinian, Jewish, Arab and Muslim voices concerned about Google's complicity in violations of Palestinian human rights—to the point of formally retaliating against workers and creating an environment of fear," reflecting her view that the ultimatum came in retaliation for her opposition to and organization against the project.[333][338]

Anti-trust, privacy, and other litigation

Main article: Google litigation
 
The European Commission, which imposed three fines on Google in 2017, 2018, and 2019

Fines and lawsuits

European Union

On June 27, 2017, the company received a record fine of €2.42 billion from the European Union for "promoting its own shopping comparison service at the top of search results."[339]

On July 18, 2018,[340] the European Commission fined Google €4.34 billion for breaching EU antitrust rules. The abuse of dominant position has been referred to Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On October 9, 2018, Google confirmed[341] that it had appealed the fine to the General Court of the European Union.[342]

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" Google+ account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each.[343][344][345]

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-party websites" that required them to exclude search results from Google's rivals.[346][347]

On September 14, 2022, Google lost the appeal over €4.125bn (£3.5bn) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps. Since the initial accusations, Google changed its policy.[348]

France

On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's General Data Protection Regulation. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was "deeply committed" to transparency and was "studying the decision" before determining its response.[349]

On January 6, 2022, France's data privacy regulatory body CNIL fined Alphabet's Google a 150 million euros (US$169 million) for not allowing its Internet users an easy refusal of Cookies along with Facebook.[350]

United States

After U.S. Congressional hearings in July 2020,[351] and a report from the U.S. House of Representatives' Antitrust Subcommittee released in early October[352] the United States Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising.[353][354] The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion-$12 billion to be the default search engine on iPhones.[355] Later that month, both Facebook and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices.[356][357]

Private browsing lawsuit

See also: Private browsing

In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that Chrome's Incognito browsing mode still collects their user history.[358][359] The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges.[360][361] Reuters reported that the lawsuit alleged that Google's CEO Sundar Pichai sought to keep the users unaware of this issue.[362]

Gender discrimination lawsuit

In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. The lawsuit cited the wage gap was around $17,000 and that Google locked women into lower career tracks, leading to smaller salaries and bonuses. In June 2022, Google agreed to pay an $118 million settlement to 15,550 female employees working in California since 2013. As a part of the settlement, Google also agreed to hire a third party to analyze its hiring and compensation practices.[363][364][365]

U.S. government contracts

Following media reports about PRISM, the NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google.[366] According to unnamed sources, Google joined the PRISM program in 2009, as YouTube in 2010.[367]

Google has worked with the United States Department of Defense on drone software through the 2017 Project Maven that could be used to improve the accuracy of drone strikes.[368] In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon.[369] Google ultimately decided not to renew this DoD contract, which was set to expire in 2019.[370]

See also

Notes

  1. ^ Google was incorporated on September 4, 1998, however, since 2002, the company has celebrated its anniversaries on various days in September, most frequently on September 27.[1][2][3] The shift in dates reportedly happened to celebrate index-size milestones in tandem with the birthday.[4]

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January 10, 2023
google, this, article, about, company, search, engine, provided, company, search, other, uses, disambiguation, listen, american, multinational, technology, company, focusing, search, engine, technology, online, advertising, cloud, computing, computer, software. This article is about the company For the search engine provided by the company see Google Search For other uses see Google disambiguation Google LLC ˈ ɡ uː ɡ e l listen is an American multinational technology company focusing on search engine technology online advertising cloud computing computer software quantum computing e commerce artificial intelligence 9 and consumer electronics It has been referred to as the most powerful company in the world 10 and one of the world s most valuable brands due to its market dominance data collection and technological advantages in the area of artificial intelligence 11 12 13 Its parent company Alphabet is considered one of the Big Five American information technology companies alongside Amazon Apple Meta and Microsoft Google LLCThe Google logo used since 2015Google s headquarters the GoogleplexFormerlyGoogle Inc 1998 2017 TypeSubsidiary LLC IndustryArtificial intelligenceAdvertisingCloud computingComputer softwareComputer hardwareInternetFoundedSeptember 4 1998 24 years ago 1998 09 04 a in Menlo Park California United StatesFoundersLarry PageSergey BrinHeadquarters1600 Amphitheatre Parkway Mountain View California U S Area servedWorldwideKey peopleSundar Pichai CEO ProductsList of productsNumber of employees139 995 2021 ParentAlphabet Inc Websiteabout google google comFootnotes references 5 6 7 8 Then CEO and former Chairman of Google Eric Schmidt with co founders Sergey Brin and Larry Page left to right in 2008 Google was founded on September 4 1998 by Larry Page and Sergey Brin while they were PhD students at Stanford University in California Together they own about 14 of its publicly listed shares and control 56 of its stockholder voting power through super voting stock The company went public via an initial public offering IPO in 2004 In 2015 Google was reorganized as a wholly owned subsidiary of Alphabet Inc Google is Alphabet s largest subsidiary and is a holding company for Alphabet s Internet properties and interests Sundar Pichai was appointed CEO of Google on October 24 2015 replacing Larry Page who became the CEO of Alphabet On December 3 2019 Pichai also became the CEO of Alphabet 14 The company has since rapidly grown to offer a multitude of products and services beyond Google Search many of which hold dominant market positions These products address a wide range of use cases including email Gmail navigation Waze amp Maps cloud computing Cloud web browsing Chrome video sharing YouTube productivity Workspace operating systems Android cloud storage Drive language translation Translate photo storage Photos video calling Meet smart home Nest smartphones Pixel wearable technology Pixel Watch amp Fitbit music streaming YouTube Music video on demand YouTube TV artificial intelligence Google Assistant machine learning APIs TensorFlow AI chips TPU and more Discontinued Google products include gaming Stadia Glass citation needed Google Reader Play Music Nexus Hangouts and Inbox by Gmail 15 16 Google s other ventures outside of Internet services and consumer electronics include quantum computing Sycamore self driving cars Waymo formerly the Google Self Driving Car Project smart cities Sidewalk Labs and transformer models Google Brain 17 Google and YouTube are the two most visited websites worldwide followed by Facebook and Twitter Google is also the largest search engine mapping and navigation application email provider office suite video sharing platform photo and cloud storage provider mobile operating system web browser ML framework and AI virtual assistant provider in the world as measured by market share On the list of most valuable brands Google is ranked second by Forbes 18 and fourth by Interbrand 19 It has received significant criticism involving issues such as privacy concerns tax avoidance censorship search neutrality antitrust and abuse of its monopoly position Contents 1 History 1 1 Early years 1 2 Growth 1 3 Initial public offering 1 4 2012 onward 2 Products and services 2 1 Search engine 2 2 Advertising 2 3 Consumer services 2 3 1 Web based services 2 3 2 Software 2 3 3 Hardware 2 4 Enterprise services 2 5 Internet services 3 Corporate affairs 3 1 Stock price performance and quarterly earnings 3 2 Tax avoidance strategies 3 3 Corporate identity 3 4 Workplace culture 3 5 Office locations 3 5 1 North America 3 5 2 Latin America 3 5 3 Europe 3 5 4 Asia Pacific 3 5 5 Africa amp Middle East 3 6 Infrastructure 3 7 Environment 3 7 1 Climate change denial and misinformation 3 8 Philanthropy 4 Criticism and controversies 4 1 2018 4 2 2019 4 3 2022 4 4 Racially targeted surveillance 4 5 Anti trust privacy and other litigation 4 5 1 Fines and lawsuits 4 5 1 1 European Union 4 5 1 2 France 4 5 1 3 United States 4 5 2 Private browsing lawsuit 4 5 3 Gender discrimination lawsuit 4 5 4 U S government contracts 5 See also 6 Notes 7 References 8 Further reading 9 External linksHistoryMain articles History of Google and List of mergers and acquisitions by Alphabet See also Alphabet Inc Early years Larry Page and Sergey Brin in 2003 Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California 20 21 22 The project initially involved an unofficial third founder Scott Hassan the original lead programmer who wrote much of the code for the original Google Search engine but he left before Google was officially founded as a company 23 24 Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006 25 26 While conventional search engines ranked results by counting how many times the search terms appeared on the page they theorized about a better system that analyzed the relationships among websites 27 They called this algorithm PageRank it determined a website s relevance by the number of pages and the importance of those pages that linked back to the original site 28 29 Page told his ideas to Hassan who began writing the code to implement Page s ideas 23 Page and Brin originally nicknamed the new search engine BackRub because the system checked backlinks to estimate the importance of a site 20 30 31 Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google Rajeev Motwani and Terry Winograd later co authored with Page and Brin the first paper about the project describing PageRank and the initial prototype of the Google search engine published in 1998 Hector Garcia Molina and Jeff Ullman were also cited as contributors to the project 32 PageRank was influenced by a similar page ranking and site scoring algorithm earlier used for RankDex developed by Robin Li in 1996 with Larry Page s PageRank patent including a citation to Li s earlier RankDex patent Li later went on to create the Chinese search engine Baidu 33 34 Eventually they changed the name to Google the name of the search engine was a play on the word googol 20 35 36 a very large number written 10100 1 followed by 100 zeros picked to signify that the search engine was intended to provide large quantities of information 37 Google s original homepage had a simple design because the company founders had little experience in HTML the markup language used for designing web pages 38 The domain name www google com was registered on September 15 1997 39 and the company was incorporated on September 4 1998 It was based in the garage of Susan Wojcicki 22 in Menlo Park California Craig Silverstein a fellow PhD student at Stanford was hired as the first employee 22 40 41 Google was initially funded by an August 1998 investment of 100 000 from Andy Bechtolsheim 20 co founder of Sun Microsystems a few weeks prior to September 7 1998 the day Google was officially incorporated This initial investment served as a motivation to incorporate the company to be able to use the funds 42 43 Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford and they knew he had startup experience having recently sold the company he co founded Granite Systems to Cisco for 220 million David arranged a meeting with Page and Brin and his Granite co founder Andy Bechtolsheim The meeting was set for 8 AM at the front porch of David s home in Palo Alto and it had to be brief because Andy had another meeting at Cisco where he now worked after the acquisition at 9 AM Andy briefly tested a demo of the website liked what he saw and then went back to his car to grab the check David Cheriton later also joined in with a 250 000 investment 44 45 Google received money from two other angel investors in 1998 Amazon com founder Jeff Bezos and entrepreneur Ram Shriram 46 Page and Brin had first approached Shriram who was a venture capitalist for funding and counsel and Shriram invested 250 000 in Google in February 1998 Shriram knew Bezos because Amazon had acquired Junglee at which Shriram was the president It was Shriram who told Bezos about Google Bezos asked Shriram to meet Google s founders and they met 6 months after Shriram had made his investment when Bezos and his wife were in a vacation trip to the Bay Area Google s initial funding round had already formally closed but Bezos status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment 47 48 Between these initial investors friends and family Google raised around 1 000 000 which is what allowed them to open up their original shop in Menlo Park California 49 After some additional small investments through the end of 1998 to early 1999 46 a new 25 million round of funding was announced on June 7 1999 50 with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital 43 Both firms were initially reticent about investing jointly in Google as each wanted to retain a larger percentage of control over the company to themselves Larry and Sergey however insisted in taking investments from both Both venture companies finally agreed to investing jointly 12 5 million each due to their belief in Google s great potential and through mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies 51 Growth In March 1999 the company moved its offices to Palo Alto California 52 which is home to several prominent Silicon Valley technology start ups 53 The next year Google began selling advertisements associated with search keywords against Page and Brin s initial opposition toward an advertising funded search engine 54 22 To maintain an uncluttered page design advertisements were solely text based 55 In June 2000 it was announced that Google would become the default search engine provider for Yahoo one of the most popular websites at the time replacing Inktomi 56 57 Google s first production server 58 In 2003 after outgrowing two other locations the company leased an office complex from Silicon Graphics at 1600 Amphitheatre Parkway in Mountain View California 59 The complex became known as the Googleplex a play on the word googolplex the number one followed by a googol zeroes Three years later Google bought the property from SGI for 319 million 60 By that time the name Google had found its way into everyday language causing the verb google to be added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary denoted as to use the Google search engine to obtain information on the Internet 61 62 The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer 63 Additionally in 2001 Google s investors felt the need to have a strong internal management and they agreed to hire Eric Schmidt as the chairman and CEO of Google 49 Eric was proposed by John Doerr from Kleiner Perkins He had been trying to find a CEO that Sergey and Larry would accept for several months but they rejected several candidates because they wanted to retain control over the company Michael Moritz from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia s 12 5m investment if they did not fulfill their promise to hire a chief executive officer which had been made verbally during investment negotiations Eric wasn t initially enthusiastic about joining Google either as the company s full potential hadn t yet been widely recognized at the time and as he was occupied with his responsibilities at Novell where he was CEO As part of him joining Eric agreed to buy 1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed 64 Initial public offering On August 19 2004 Google became a public company via an initial public offering At that time Larry Page Sergey Brin and Eric Schmidt agreed to work together at Google for 20 years until the year 2024 65 The company offered 19 605 052 shares at a price of 85 per share 66 67 Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse underwriters for the deal 68 69 The sale of 1 67 billion gave Google a market capitalization of more than 23 billion 70 Eric Schmidt CEO of Google from 2001 to 2011 On November 13 2006 Google acquired YouTube for 1 65 billion in Google stock 71 72 73 74 On March 11 2008 Google acquired DoubleClick for 3 1 billion transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies 75 76 By 2011 Google was handling approximately 3 billion searches per day To handle this workload Google built 11 data centers around the world with several thousand servers in each These data centers allowed Google to handle the ever changing workload more efficiently 49 In May 2011 the number of monthly unique visitors to Google surpassed one billion for the first time 77 78 In May 2012 Google acquired Motorola Mobility for 12 5 billion in its largest acquisition to date 79 80 81 This purchase was made in part to help Google gain Motorola s considerable patent portfolio on mobile phones and wireless technologies to help protect Google in its ongoing patent disputes with other companies 82 mainly Apple and Microsoft 83 and to allow it to continue to freely offer Android 84 2012 onward In June 2013 Google acquired Waze a 966 million deal 85 While Waze would remain an independent entity its social features such as its crowdsourced location platform were reportedly valuable integrations between Waze and Google Maps Google s own mapping service 86 Google announced the launch of a new company called Calico on September 19 2013 to be led by Apple Inc chairman Arthur Levinson In the official public statement Page explained that the health and well being company would focus on the challenge of ageing and associated diseases 87 Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square London On January 26 2014 Google announced it had agreed to acquire DeepMind Technologies a privately held artificial intelligence company from London 88 Technology news website Recode reported that the company was purchased for 400 million yet the source of the information was not disclosed A Google spokesperson declined to comment on the price 89 90 The purchase of DeepMind aids in Google s recent growth in the artificial intelligence and robotics community 91 According to Interbrand s annual Best Global Brands report Google has been the second most valuable brand in the world behind Apple Inc in 2013 92 2014 93 2015 94 and 2016 with a valuation of 133 billion 95 On August 10 2015 Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc Google became Alphabet s largest subsidiary and the umbrella company for Alphabet s Internet interests Upon completion of the restructuring Sundar Pichai became CEO of Google replacing Larry Page who became CEO of Alphabet 96 97 98 Current Google CEO Sundar Pichai with Prime Minister of India Narendra Modi On August 8 2017 Google fired employee James Damore after he distributed a memo throughout the company that argued bias and Google s Ideological Echo Chamber clouded their thinking about diversity and inclusion and that it is also biological factors not discrimination alone that cause the average woman to be less interested than men in technical positions 99 Google CEO Sundar Pichai accused Damore of violating company policy by advancing harmful gender stereotypes in our workplace and he was fired on the same day 100 101 102 Between 2018 and 2019 tensions between the company s leadership and its workers escalated as staff protested company decisions on internal sexual harassment Dragonfly a censored Chinese search engine and Project Maven a military drone artificial intelligence which had been seen as areas of revenue growth for the company 103 104 On October 25 2018 The New York Times published the expose How Google Protected Andy Rubin the Father of Android The company subsequently announced that 48 employees have been fired over the last two years for sexual misconduct 105 On November 1 2018 more than 20 000 Google employees and contractors staged a global walk out to protest the company s handling of sexual harassment complaints 106 107 CEO Sundar Pichai was reported to be in support of the protests 108 Later in 2019 some workers accused the company of retaliating against internal activists 104 On March 19 2019 Google announced that it would enter the video game market launching a cloud gaming platform called Google Stadia 109 On June 3 2019 the United States Department of Justice reported that it would investigate Google for antitrust violations 110 This led to the filing of an antitrust lawsuit in October 2020 on the grounds the company had abused a monopoly position in the search and search advertising markets 111 In December 2019 former PayPal chief operating officer Bill Ready became Google s new commerce chief Ready s role will not be directly involved with Google Pay 112 In April 2020 due to the COVID 19 pandemic Google announced several cost cutting measures Such measures included slowing down hiring for the remainder of 2020 except for a small number of strategic areas recalibrating the focus and pace of investments in areas like data centers and machines and non business essential marketing and travel 113 Most employees were also working from home due to the COVID 19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home 114 The 2020 Google services outages disrupted Google services one in August that affected Google Drive among others another in November affecting YouTube and a third in December affecting the entire suite of Google applications All three outages were resolved within hours 115 116 117 In 2021 the Alphabet Workers Union was founded composed mostly of Google employees 118 In January 2021 the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content In response Google threatened to close off access to its search engine in Australia 119 In March 2021 Google reportedly paid 20 million for Ubisoft ports on Google Stadia 120 Google spent tens of millions of dollars on getting major publishers such as Ubisoft and Take Two to bring some of their biggest games to Stadia 121 In April 2021 The Wall Street Journal reported that Google ran a years long program called Project Bernanke that used data from past advertising bids to gain an advantage over competing for ad services This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December 122 In September 2021 the Australian government announced plans to curb Google s capability to sell targeted ads claiming that the company has a monopoly on the market harming publishers advertisers and consumers 123 In 2022 Google began accepting requests for the removal of phone numbers physical addresses and email addresses from its search results It had previously accepted requests for removing confidential data only such as Social Security numbers bank account and credit card numbers personal signatures and medical records Even with the new policy Google may remove information from only certain but not all search queries It would not remove content that is broadly useful such as news articles or already part of the public record 124 In May 2022 Google announced that the company had acquired California based MicroLED display technology development and manufacturing Start up Raxium Raxium is set to join Google s Devices and Services team to aid in the development of micro optics monolithic integration and system integration 125 126 Products and servicesMain article List of Google products Search engine Main articles Google Search and Google Images Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators 127 According to comScore market research from November 2009 Google Search is the dominant search engine in the United States market with a market share of 65 6 128 In May 2017 Google enabled a new Personal tab in Google Search letting users search for content in their Google accounts various services including email messages from Gmail and photos from Google Photos 129 130 Google launched its Google News service in 2002 an automated service which summarizes news articles from various websites 131 Google also hosts Google Books a service which searches the text found in books in its database and shows limited previews or and the full book where allowed 132 Advertising Google on ad tech London 2010 Google generates most of its revenues from advertising This includes sales of apps purchases made in app digital content products on Google and YouTube Android and licensing and service fees including fees received for Google Cloud offerings Forty six percent of this profit was from clicks cost per clicks amounting to US 109 652 million in 2017 This includes three principal methods namely AdMob AdSense such as AdSense for Content AdSense for Search etc and DoubleClick AdExchange 133 In addition to its own algorithms for understanding search requests Google uses technology its acquisition of DoubleClick to project user interest and target advertising to the search context and the user history 134 135 In 2007 Google launched AdSense for Mobile taking advantage of the emerging mobile advertising market 136 Google Analytics allows website owners to track where and how people use their website for example by examining click rates for all the links on a page 137 Google advertisements can be placed on third party websites in a two part program Google Ads allows advertisers to display their advertisements in the Google content network through a cost per click scheme 138 The sister service Google AdSense allows website owners to display these advertisements on their website and earn money every time ads are clicked 139 One of the criticisms of this program is the possibility of click fraud which occurs when a person or automated script clicks on advertisements without being interested in the product causing the advertiser to pay money to Google unduly Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid 140 Google Search Console rebranded from Google Webmaster Tools in May 2015 allows webmasters to check the sitemap crawl rate and for security issues of their websites as well as optimize their website s visibility Consumer services Web based services Google offers Gmail for email 141 Google Calendar for time management and scheduling 142 Google Maps for mapping navigation and satellite imagery 143 Google Drive for cloud storage of files 144 Google Docs Sheets and Slides for productivity 144 Google Photos for photo storage and sharing 145 Google Keep for note taking 146 Google Translate for language translation 147 YouTube for video viewing and sharing 148 Google My Business for managing public business information 149 and Duo for social interaction 150 In March 2019 Google unveiled a cloud gaming service named Stadia 109 A job search product has also existed since before 2017 151 152 153 Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites 154 Some Google services are not web based Google Earth launched in 2005 allowed users to see high definition satellite pictures from all over the world for free through a client software downloaded to their computers 155 Software Google develops the Android mobile operating system 156 as well as its smartwatch 157 television 158 car 159 and Internet of things enabled smart devices variations 160 It also develops the Google Chrome web browser 161 and ChromeOS an operating system based on Chrome 162 Hardware Google Pixel smartphones on display in a store In January 2010 Google released Nexus One the first Android phone under its own brand 163 It spawned a number of phones and tablets under the Nexus branding 164 until its eventual discontinuation in 2016 replaced by a new brand called Pixel 165 In 2011 the Chromebook was introduced which runs on ChromeOS 166 In July 2013 Google introduced the Chromecast dongle which allows users to stream content from their smartphones to televisions 167 168 In June 2014 Google announced Google Cardboard a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality VR media 169 Other hardware products include Nest a series of voice assistant smart speakers that can answer voice queries play music find information from apps calendar weather etc and control third party smart home appliances users can tell it to turn on the lights for example The Google Nest line includes the original Google Home 170 later succeeded by the Nest Audio the Google Home Mini later succeeded by the Nest Mini the Google Home Max the Google Home Hub later rebranded as the Nest Hub and the Nest Hub Max Nest Wifi originally Google Wifi a connected set of Wi Fi routers to simplify and extend coverage of home Wi Fi 171 Enterprise services Main articles Google Workspace and Google Cloud Platform Google Workspace formerly G Suite until October 2020 172 is a monthly subscription offering for organizations and businesses to get access to a collection of Google s services including Gmail Google Drive and Google Docs Google Sheets and Google Slides with additional administrative tools unique domain names and 24 7 support 173 On September 24 2012 174 Google launched Google for Entrepreneurs a largely not for profit business incubator providing startups with co working spaces known as Campuses with assistance to startup founders that may include workshops conferences and mentorships 175 Presently there are seven Campus locations Berlin London Madrid Seoul Sao Paulo Tel Aviv and Warsaw On March 15 2016 Google announced the introduction of Google Analytics 360 Suite a set of integrated data and marketing analytics products designed specifically for the needs of enterprise class marketers which can be integrated with BigQuery on the Google Cloud Platform Among other things the suite is designed to help enterprise class marketers see the complete customer journey generate useful insights and deliver engaging experiences to the right people 176 Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe Oracle Salesforce and IBM 177 Internet services In February 2010 Google announced the Google Fiber project with experimental plans to build an ultra high speed broadband network for 50 000 to 500 000 customers in one or more American cities 178 179 Following Google s corporate restructure to make Alphabet Inc its parent company Google Fiber was moved to Alphabet s Access division 180 181 In April 2015 Google announced Project Fi a mobile virtual network operator that combines Wi Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal 182 183 Corporate affairsStock price performance and quarterly earnings Google s initial public offering IPO took place on August 19 2004 At IPO the company offered 19 605 052 shares at a price of 85 per share 66 67 The sale of 1 67 billion gave Google a market capitalization of more than 23 billion 70 The stock performed well after the IPO with shares hitting 350 for the first time on October 31 2007 184 primarily because of strong sales and earnings in the online advertising market 185 The surge in stock price was fueled mainly by individual investors as opposed to large institutional investors and mutual funds 185 GOOG shares split into GOOG class C shares and GOOGL class A shares 186 The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG and on the Frankfurt Stock Exchange under the ticker symbol GGQ1 These ticker symbols now refer to Alphabet Inc Google s holding company since the fourth quarter of 2015 update 187 In the third quarter of 2005 Google reported a 700 increase in profit largely due to large companies shifting their advertising strategies from newspapers magazines and television to the Internet 188 189 190 For the 2006 fiscal year the company reported 10 492 billion in total advertising revenues and only 112 million in licensing and other revenues 191 In 2011 96 of Google s revenue was derived from its advertising programs 192 Google generated 50 billion in annual revenue for the first time in 2012 generating 38 billion the previous year In January 2013 then CEO Larry Page commented We ended 2012 with a strong quarter Revenues were up 36 year on year and 8 quarter on quarter And we hit 50 billion in revenues for the first time last year not a bad achievement in just a decade and a half 193 Google s consolidated revenue for the third quarter of 2013 was reported in mid October 2013 as 14 89 billion a 12 percent increase compared to the previous quarter 194 Google s Internet business was responsible for 10 8 billion of this total with an increase in the number of users clicks on advertisements 195 By January 2014 Google s market capitalization had grown to 397 billion 196 Tax avoidance strategies Further information Corporation tax in the Republic of Ireland Multinational tax schemes and Google tax Google uses various tax avoidance strategies On the list of largest technology companies by revenue it pays the lowest taxes to the countries of origin of its revenues Google between 2007 and 2010 saved 3 1 billion in taxes by shuttling non U S profits through Ireland and the Netherlands and then to Bermuda Such techniques lower its non U S tax rate to 2 3 per cent while normally the corporate tax rate in for instance the UK is 28 per cent 197 This has reportedly sparked a French investigation into Google s transfer pricing practices 198 In 2020 Google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US 199 Google Vice president Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK 200 In January 2016 Google reached a settlement with the UK to pay 130m in back taxes plus higher taxes in future 201 In 2017 Google channeled 22 7 billion from the Netherlands to Bermuda to reduce its tax bill 202 In 2013 Google ranked 5th in lobbying spending up from 213th in 2003 In 2012 the company ranked 2nd in campaign donations of technology and Internet sections 203 Corporate identity Further information History of Google Name Google verb Google logo Google Doodle List of Google April Fools Day jokes and List of Google Easter eggs Google s logo from 2013 to 2015 The name Google originated from a misspelling of googol 204 205 which refers to the number represented by a 1 followed by one hundred zeros Page and Brin write in their original paper on PageRank 32 We chose our systems name Google because it is a common spelling of googol or 10100 and fits well with our goal of building very large scale search engines Having found its way increasingly into everyday language the verb google was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006 meaning to use the Google search engine to obtain information on the Internet 206 207 Google s mission statement from the outset was to organize the world s information and make it universally accessible and useful 208 and its unofficial slogan is Don t be evil 209 In October 2015 a related motto was adopted in the Alphabet corporate code of conduct by the phrase Do the right thing 210 The original motto was retained in the code of conduct of Google now a subsidiary of Alphabet The original Google logo was designed by Sergey Brin 211 Since 1998 update Google has been designing special temporary alternate logos to place on their homepage intended to celebrate holidays events achievements and people The first Google Doodle was in honor of the Burning Man Festival of 1998 212 213 The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed Subsequent Google Doodles were designed by an outside contractor until Larry and Sergey asked then intern Dennis Hwang to design a logo for Bastille Day in 2000 From that point onward Doodles have been organized and created by a team of employees termed Doodlers 214 Google has a tradition of creating April Fools Day jokes Its first on April 1 2000 was Google MentalPlex which allegedly featured the use of mental power to search the web 215 In 2007 Google announced a free Internet service called TiSP or Toilet Internet Service Provider where one obtained a connection by flushing one end of a fiber optic cable down their toilet 216 Google s services contain easter eggs such as the Swedish Chef s Bork bork bork Pig Latin Hacker or leetspeak Elmer Fudd Pirate and Klingon as language selections for its search engine 217 When searching for the word anagram meaning a rearrangement of letters from one word to form other valid words Google s suggestion feature displays Did you mean nag a ram 218 Workplace culture Google employees marching in the Pride in London parade in 2016 On Fortune magazine s list of the best companies to work for Google ranked first in 2007 2008 and 2012 219 220 221 and fourth in 2009 and 2010 222 223 Google was also nominated in 2010 to be the world s most attractive employer to graduating students in the Universum Communications talent attraction index 224 Google s corporate philosophy includes principles such as you can make money without doing evil you can be serious without a suit and work should be challenging and the challenge should be fun 225 As of September 30 2020 update Alphabet Inc had 132 121 employees 226 of which more than 100 000 worked for Google 8 Google s 2020 update diversity report states that 32 percent of its workforce are women and 68 percent are men with the ethnicity of its workforce being predominantly white 51 7 and Asian 41 9 227 Within tech roles 23 6 percent were women and 26 7 percent of leadership roles were held by women 228 In addition to its 100 000 full time employees Google used about 121 000 temporary workers and contractors as of March 2019 update 8 Google s employees are hired based on a hierarchical system Employees are split into six hierarchies based on experience and can range from entry level data center workers at level one to managers and experienced engineers at level six 229 As a motivation technique Google uses a policy known as Innovation Time Off where Google engineers are encouraged to spend 20 of their work time on projects that interest them Some of Google s services such as Gmail Google News Orkut and AdSense originated from these independent endeavors 230 In a talk at Stanford University Marissa Mayer Google s vice president of Search Products and User Experience until July 2012 showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off 231 In 2005 articles in The New York Times 232 and other sources began suggesting that Google had lost its anti corporate no evil philosophy 233 234 235 In an effort to maintain the company s unique culture Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on 236 Google has also faced allegations of sexism and ageism from former employees 237 238 In 2013 a class action against several Silicon Valley companies including Google was filed for alleged no cold call agreements which restrained the recruitment of high tech employees 239 In a lawsuit filed January 8 2018 multiple employees and job applicants alleged Google discriminated against a class defined by their conservative political views male gender and or Caucasian or Asian race 240 On January 25 2020 the formation of an international workers union of Google employees Alpha Global was announced 241 The coalition is made up of 13 different unions representing workers in 10 countries including the United States United Kingdom and Switzerland 242 The group is affiliated with UNI Global Union which represents nearly 20 million international workers from various unions and federations The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture 242 243 240 Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union 244 In 2021 court documents revealed that between 2018 and 2020 Google ran an anti union campaign called Project Vivian to convince them employees that unions suck 245 Office locations Further information Googleplex Google s New York City office building houses its largest advertising sales team Google s Toronto office Google s headquarters in Mountain View California is referred to as the Googleplex a play on words on the number googolplex and the headquarters itself being a complex of buildings Internationally Google has over 78 offices in more than 50 countries 246 In 2006 Google moved into about 300 000 square feet 27 900 m2 of office space at 111 Eighth Avenue in Manhattan New York City The office was designed and built specially for Google and houses its largest advertising sales team 247 In 2010 Google bought the building housing the headquarter in a deal that valued the property at around 1 9 billion 248 249 In March 2018 Google s parent company Alphabet bought the nearby Chelsea Market building for 2 4 billion The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York 250 251 252 253 In November 2018 Google announced its plan to expand its New York City office to a capacity of 12 000 employees 254 The same December it was announced that a 1 billion 1 700 000 square foot 160 000 m2 headquarters for Google would be built in Manhattan s Hudson Square neighborhood 255 256 Called Google Hudson Square the new campus is projected to more than double the number of Google employees working in New York City 257 By late 2006 Google established a new headquarters for its AdWords division in Ann Arbor Michigan 258 In November 2006 Google opened offices on Carnegie Mellon s campus in Pittsburgh focusing on shopping related advertisement coding and smartphone applications and programs 259 260 Other office locations in the U S include Atlanta Georgia Austin Texas Boulder Colorado Cambridge Massachusetts San Francisco California Seattle Washington Kirkland Washington Birmingham Michigan Reston Virginia Washington D C 261 and Madison Wisconsin 262 Google s Dublin Ireland office headquarters of Google Ads for Europe It also has product research and development operations in cities around the world namely Sydney birthplace location of Google Maps 263 and London part of Android development 264 In November 2013 Google announced plans for a new London headquarter a 1 million square foot office able to accommodate 4 500 employees Recognized as one of the biggest ever commercial property acquisitions at the time of the deal s announcement in January 265 Google submitted plans for the new headquarter to the Camden Council in June 2017 266 267 In May 2015 Google announced its intention to create its own campus in Hyderabad India The new campus reported to be the company s largest outside the United States will accommodate 13 000 employees 268 269 Google s Global Offices sum a total of 85 Locations worldwide 270 with 32 offices in North America 3 of them in Canada and 29 in United States Territory California being the state with the most Google s offices with 9 in total including the Googleplex In the Latin America Region Google counts with 6 offices in Europe 24 3 of them in UK The Asia Pacific region counts with 18 offices principally in India and China and the Africa Middle East region counts 5 offices North America Ann Arbor Michigan Atlanta Georgia Austin Texas Boulder Colorado Boulder Pearl Place Colorado Boulder Walnut Colorado Cambridge Massachusetts Chapel Hill North Carolina Chicago Carpenter Illinois Chicago Fulton Market Illinois Detroit Michigan Irvine California Kirkland Washington Kitchener Canada Los Angeles California Madison Wisconsin Miami Florida Montreal Canada Mountain View California New York New York Pittsburgh Pennsylvania Playa Vista California Portland Oregon Redwood City California Reston Virginia San Bruno California San Diego California San Francisco California Seattle Washington Sunnyvale California Toronto Canada Washington DC District of Columbia Latin America Belo Horizonte Brazil Bogota Colombia Buenos Aires Argentina Mexico City Mexico Santiago de Chile Chile Sao Paulo Brazil Europe Aarhus Denmark Amsterdam Netherlands Athens Greece Berlin Germany Brussels Belgium Copenhagen Denmark Dublin Ireland Hamburg Germany Lisbon Portugal London 6PS United Kingdom London BEL United Kingdom London CSG United Kingdom Madrid Spain Milan Italy Moscow Russia Munich Germany Oslo Norway Paris France Prague Czech Republic Stockholm Sweden Vienna Austria Warsaw Poland Wroclaw Poland Zurich Switzerland Asia Pacific Bangalore India Bangkok Thailand Beijing China Guangzhou China Gurgaon India Hong Kong Hong Kong Hyderabad India Jakarta Indonesia Kuala Lumpur Malaysia Melbourne Australia Mumbai India Seoul South Korea Shanghai China Singapore Singapore Sydney Australia Taipei Taiwan Tokyo RPG Japan Tokyo STRM Japan Africa amp Middle East Dubai United Arab Emirates Haifa Israel Istanbul Turkey Johannesburg South Africa Tel Aviv Israel Infrastructure Further information Google data centers Google data centers are located in North and South America Asia and Europe 271 There is no official data on the number of servers in Google data centers however research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2 5 million servers 272 Traditionally Google relied on parallel computing on commodity hardware like mainstream x86 computers similar to home PCs to keep costs per query low 273 274 275 In 2005 it started developing its own designs which were only revealed in 2009 275 Google built its own private submarine communications cables the first named Curie connects California with Chile and was completed on November 15 2019 276 277 The second fully Google owned undersea cable named Dunant connects the United States with France and is planned to begin operation in 2020 278 Google s third subsea cable Equiano will connect Lisbon Portugal with Lagos Nigeria and Cape Town South Africa 279 The company s fourth cable named Grace Hopper connects landing points in New York US Bude UK and Bilbao Spain and is expected to become operational in 2022 280 Environment In October 2006 the company announced plans to install thousands of solar panels to provide up to 1 6 Megawatt of electricity enough to satisfy approximately 30 of the campus energy needs 281 282 The system is the largest rooftop photovoltaic power station constructed on a U S corporate campus and one of the largest on any corporate site in the world 281 Since 2007 update Google has aimed for carbon neutrality in regard to its operations 283 Google disclosed in September 2011 that it continuously uses enough electricity to power 200 000 homes almost 260 million watts or about a quarter of the output of a nuclear power plant Total carbon emissions for 2010 were just under 1 5 million metric tons mostly due to fossil fuels that provide electricity for the data centers Google said that 25 percent of its energy was supplied by renewable fuels in 2010 An average search uses only 0 3 watt hours of electricity so all global searches are only 12 5 million watts or 5 of the total electricity consumption by Google 284 In 2010 Google Energy made its first investment in a renewable energy project putting 38 8 million into two wind farms in North Dakota The company announced the two locations will generate 169 5 megawatts of power enough to supply 55 000 homes 285 In February 2010 the Federal Energy Regulatory Commission granted Google an authorization to buy and sell energy at market rates 286 The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not yet built 240 megawatt Happy Hereford wind farm 287 In July 2010 Google signed an agreement with an Iowa wind farm to buy 114 megawatts of power for 20 years 288 In December 2016 Google announced that starting in 2017 it would purchase enough renewable energy to match 100 of the energy usage of its data centers and offices The commitment will make Google the world s largest corporate buyer of renewable power with commitments reaching 2 6 gigawatts 2 600 megawatts of wind and solar energy 289 290 291 In November 2017 Google bought 536 megawatts of wind power The purchase made the firm reach 100 renewable energy The wind energy comes from two power plants in South Dakota one in Iowa and one in Oklahoma 292 In September 2019 Google s chief executive announced plans for a 2 billion wind and solar investment the biggest renewable energy deal in corporate history This will grow their green energy profile by 40 giving them an extra 1 6 gigawatt of clean energy the company said 293 In September 2020 Google announced it had retroactively offset all of its carbon emissions since the company s foundation in 1998 294 It also committed to operating its data centers and offices using only carbon free energy by 2030 295 In October 2020 the company pledged to make the packaging for its hardware products 100 plastic free and 100 recyclable by 2025 It also said that all its final assembly manufacturing sites will achieve a UL 2799 Zero Waste to Landfill certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill 296 Climate change denial and misinformation Google donates to politicians who deny climate change including Jim Inhofe and sponsors climate change denial political groups including the State Policy Network and the Competitive Enterprise Institute 297 298 299 The company also actively funds and profits from climate disinformation by monetizing ad spaces on most of the largest climate disinformation sites 300 Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites 301 Philanthropy Main article Google org In 2004 Google formed the not for profit philanthropic Google org with a start up fund of 1 billion 302 The mission of the organization is to create awareness about climate change global public health and global poverty One of its first projects was to develop a viable plug in hybrid electric vehicle that can attain 100 miles per gallon Google hired Larry Brilliant as the program s executive director in 2004 303 and Megan Smith has since update replaced him as director 304 In March 2007 in partnership with the Mathematical Sciences Research Institute MSRI Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View 305 In 2011 Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads 2011 2015 306 307 In July 2012 Google launched a Legalize Love campaign in support of gay rights 308 In 2008 Google announced its project 10100 which accepted ideas for how to help the community and then allowed Google users to vote on their favorites 309 After two years of silence during which many wondered what had happened to the program 310 Google revealed the winners of the project giving a total of ten million dollars to various ideas ranging from non profit organizations that promote education to a website that intends to make all legal documents public and online 311 Responding to the humanitarian crisis after the Russian invasion of Ukraine Google announced a 15 million donation to support Ukrainian citizens 312 The company also decided to transform its office in Warsaw into a help center for refugees 313 Criticism and controversiesMain articles Criticism of Google Censorship by Google and Privacy concerns regarding GoogleThis section should include a better summary of Criticism of Google See Wikipedia Summary style for information on how to properly incorporate it into this article s main text April 2019 San Francisco activists protest privately owned shuttle buses that transport workers for tech companies such as Google from their homes in San Francisco and Oakland to corporate campuses in Silicon Valley Google has had criticism over issues such as aggressive tax avoidance 314 search neutrality copyright censorship of search results and content 315 and privacy 316 317 Other criticisms are alleged misuse and manipulation of search results its use of other people s intellectual property concerns that its compilation of data may violate people s privacy and the energy consumption of its servers as well as concerns over traditional business issues such as monopoly restraint of trade anti competitive practices and patent infringement Google formerly complied with Internet censorship policies of the People s Republic of China 318 enforced by means of filters colloquially known as The Great Firewall of China but no longer does so As a result all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of virtual private networks proxy servers or other similar technologies 2018 In July 2018 Mozilla program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on Firefox 319 320 In April 2019 former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of Google Chrome 321 In August 2018 The Intercept reported that Google is developing for the People s Republic of China a censored version of its search engine known as Dragonfly that will blacklist websites and search terms about human rights democracy religion and peaceful protest 322 323 However the project had been withheld due to privacy concerns 324 325 2019 In 2019 a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community r degoogle 326 The DeGoogle grassroots campaign continues to grow as privacy activists highlight information about Google products and the associated incursion on personal privacy rights by the company In November 2019 the Office for Civil Rights of the United States Department of Health and Human Services began investigation into Project Nightingale to assess whether the mass collection of individuals medical records complied with HIPAA 327 According to The Wall Street Journal Google secretively began the project in 2018 with St Louis based healthcare company Ascension 328 2022 In a 2022 National Labor Relations Board ruling court documents suggested that Google sponsored a secretive project Project Vivian to counsel its employees and to discourage them from forming unions 329 Racially targeted surveillance Google has aided controversial governments in mass surveillance projects sharing with police and military the identities of those protesting racial injustice In 2020 they shared with the FBI information collected from all Android users at a Black Lives Matter protest in Seattle 330 including those who had opted out of location data collection 331 332 Google is also part of Project Nimbus a 1 2 billion deal in which the technology companies Google and Amazon will provide Israel and its military with artificial intelligence machine learning and other cloud computing services including building local cloud sites that will keep information within Israel s borders under strict security guidelines 333 334 335 The contract has been criticized by shareholders as well as their employees over concerns that the project will lead to further abuses of Palestinians human rights in the context of the ongoing illegal occupation and the Israeli Palestinian conflict 336 337 Ariel Koren a former marketing manager for Google s educational products and an outspoken critic of the project wrote that Google systematically silences Palestinian Jewish Arab and Muslim voices concerned about Google s complicity in violations of Palestinian human rights to the point of formally retaliating against workers and creating an environment of fear reflecting her view that the ultimatum came in retaliation for her opposition to and organization against the project 333 338 Anti trust privacy and other litigation Main article Google litigation The European Commission which imposed three fines on Google in 2017 2018 and 2019 Fines and lawsuits European Union On June 27 2017 the company received a record fine of 2 42 billion from the European Union for promoting its own shopping comparison service at the top of search results 339 On July 18 2018 340 the European Commission fined Google 4 34 billion for breaching EU antitrust rules The abuse of dominant position has been referred to Google s constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine On October 9 2018 Google confirmed 341 that it had appealed the fine to the General Court of the European Union 342 On October 8 2018 a class action lawsuit was filed against Google and Alphabet due to non public Google account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users The litigation was settled in July 2020 for 7 5 million with a payout to claimants of at least 5 each with a maximum of 12 each 343 344 345 On March 20 2019 the European Commission imposed a 1 49 billion 1 69 billion fine on Google for preventing rivals from being able to compete and innovate fairly in the online advertising market European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by imposing anti competitive contractual restrictions on third party websites that required them to exclude search results from Google s rivals 346 347 On September 14 2022 Google lost the appeal over 4 125bn 3 5bn fine which was ruled to be paid after it was proved by the European Commission that Google forced Android phone makers to carry Google s search and web browser apps Since the initial accusations Google changed its policy 348 France On January 21 2019 French data regulator CNIL imposed a record 50 million fine on Google for breaching the European Union s General Data Protection Regulation The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising Google issued a statement saying it was deeply committed to transparency and was studying the decision before determining its response 349 On January 6 2022 France s data privacy regulatory body CNIL fined Alphabet s Google a 150 million euros US 169 million for not allowing its Internet users an easy refusal of Cookies along with Facebook 350 United States After U S Congressional hearings in July 2020 351 and a report from the U S House of Representatives Antitrust Subcommittee released in early October 352 the United States Department of Justice filed an antitrust lawsuit against Google on October 20 2020 asserting that it has illegally maintained its monopoly position in web search and search advertising 353 354 The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between 8 billion 12 billion to be the default search engine on iPhones 355 Later that month both Facebook and Alphabet agreed to cooperate and assist one another in the face of investigation into their online advertising practices 356 357 Private browsing lawsuit See also Private browsing In early June 2020 a 5 billion class action lawsuit was filed against Google by a group of consumers alleging that Chrome s Incognito browsing mode still collects their user history 358 359 The lawsuit became known in March 2021 when a federal judge denied Google s request to dismiss the case ruling that they must face the group s charges 360 361 Reuters reported that the lawsuit alleged that Google s CEO Sundar Pichai sought to keep the users unaware of this issue 362 Gender discrimination lawsuit In 2017 three women sued Google accusing the company of violating California s Equal Pay Act by underpaying its female employees The lawsuit cited the wage gap was around 17 000 and that Google locked women into lower career tracks leading to smaller salaries and bonuses In June 2022 Google agreed to pay an 118 million settlement to 15 550 female employees working in California since 2013 As a part of the settlement Google also agreed to hire a third party to analyze its hiring and compensation practices 363 364 365 U S government contracts Following media reports about PRISM the NSA s massive electronic surveillance program in June 2013 several technology companies were identified as participants including Google 366 According to unnamed sources Google joined the PRISM program in 2009 as YouTube in 2010 367 Google has worked with the United States Department of Defense on drone software through the 2017 Project Maven that could be used to improve the accuracy of drone strikes 368 In April 2018 thousands of Google employees including senior engineers signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon 369 Google ultimately decided not to renew this DoD contract which was set to expire in 2019 370 See alsoOutline of Google History of Google List of Google products Google China Google logo Googlization Google org Google ATAP List of mergers and acquisitions by AlphabetNotes Google was incorporated on September 4 1998 however since 2002 the company has celebrated its anniversaries on various days in September most frequently on September 27 1 2 3 The shift in dates reportedly happened to celebrate index size milestones in tandem with the birthday 4 References Fitzpatrick Alex September 4 2014 Google Used to Be the Company That Did Nothing But Search Time When is Google s birthday and why are people confused The Telegraph September 27 2019 Archived from the original on January 10 2022 Griffin Andrew September 27 2019 Google birthday The one big 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