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Wikipedia

Reputation (album)

Reputation (stylized in all lowercase) is the sixth studio album by the American singer-songwriter Taylor Swift, released on November 10, 2017, and it was her last album under Big Machine Records. Secluding herself from public appearances, Swift conceived Reputation as a response to the media scrutiny after her previous album, 1989 (2014), propelled her toward pop stardom.

Reputation
Studio album by
ReleasedNovember 10, 2017 (2017-11-10)
Studio
  • Conway Recording (Los Angeles)
  • MXM (Los Angeles/Stockholm)
  • Rough Customer (Brooklyn)
  • Seismic Activities (Portland)
  • Tree Sound (Atlanta)
Genre
Length55:38
LabelBig Machine
Producer
Taylor Swift chronology
1989
(2014)
Reputation
(2017)
Lover
(2019)
Singles from Reputation
  1. "Look What You Made Me Do"
    Released: August 24, 2017
  2. "...Ready for It?"
    Released: September 17, 2017
  3. "End Game"
    Released: November 14, 2017
  4. "New Year's Day"
    Released: November 27, 2017
  5. "Delicate"
    Released: March 12, 2018
  6. "Getaway Car"
    Released: September 7, 2018

Publicized celebrity disputes and romantic relationships inspired the album's songs, which are about anger, vengeance, and ultimately finding solace in love. Swift worked mainly with Jack Antonoff, Max Martin, and Shellback to produce Reputation, an electropop and R&B record with elements of urban styles such as hip hop, trap, and EDM. Its densely arranged electronic sound is characterized by programmed drum machines, pulsating synthesizers and bass, and manipulated vocals.

Whereas Swift had employed television and press interviews to promote past albums, she opted out of such a campaign for Reputation. Before the album's release, she cleared out her website and social media accounts, which generated widespread media attention. The lead single "Look What You Made Me Do" topped charts worldwide, the single "Delicate" topped US airplay charts, and the Reputation Stadium Tour became the highest-grossing North American tour of all time. In the United States, Reputation was Swift's fourth consecutive album to sell one million first-week copies, spent four weeks atop the Billboard 200, and was certified triple platinum. The album also topped charts and received multi-platinum certifications in Australia, New Zealand, and the United Kingdom.

When Reputation was first released, music critics generally praised Swift's songwriting about intimate themes of love but some were divided by the production and songs about fame and celebrity, which they described as harsh and repetitive. Some critics deemed the album disappointing in the context of Swift's celebrity and the US political landscape. Retrospective reviews opined that the initial reception was clouded by the negative press and described the album as a work of experimentation and artistic evolution for Swift. Reputation was nominated for Best Pop Vocal Album at the 61st Annual Grammy Awards, and it was listed on Slant Magazine's list of the best albums of the 2010s.

Background edit

 
Swift on the 1989 World Tour in 2015. She secluded herself from public appearances after several controversies, which inspired Reputation.

The American singer-songwriter Taylor Swift released her fifth studio album, 1989, on October 27, 2014. The album's synth-pop production is characterized by prominent electronic elements including synthesizers, programmed drums, and processed backing vocals, a stark contrast to the country-leaning acoustic arrangements on her past albums.[1] She marketed 1989 as her first pop album and no longer identified herself as a country artist.[2] It sold 10 million copies worldwide,[3] its accompanying world tour was the highest-grossing of 2015,[4] and three of its singles reached number one on the US Billboard Hot 100.[5] 1989 propelled Swift toward a pop icon status;[6]Billboard wrote that it bought forth "a kind of cultural omnipresence that's rare for a 2010s album".[5]

Swift's popularity turned her into a media fixation; British GQ wrote that she became "a lightning rod for accelerating cultural anxieties about race, gender and privilege".[7] Her "girl squad" of female celebrity friends including fashion models, actresses, and singers, received backlash for allegedly promoting a false idea of feminism which The Daily Telegraph remarked as "impossibly beautiful women flaunting impossibly perfect lives".[8] Tabloid media publicized her short-lived romantic relationships with the Scottish producer Calvin Harris and the English actor Tom Hiddleston. A feud with the rapper Kanye West and the media personality Kim Kardashian over West's song "Famous", in which he claims he made Swift a success ("I made that bitch famous"), was controversial.[9][10] Although Swift said she never consented to the said lyric, Kardashian released a phone recording between Swift and West, in which the former seemingly consented to another portion of the song.[11] In 2020, the phone recording was proven to be edited to create controversy about Swift when the full transcript was leaked.[12]

After the West–Kardashian controversy, critics regarded Swift as fake and calculating, a conclusion that surmounted after years of what they saw as a deliberate maneuver to carefully cultivate her public image.[8][13] Her once-reputation as "America's Sweetheart", attributed to her down-to-earth and positive image, began to fade.[14] The tumultuous events made her a subject of an online "#IsOverParty" hashtag, where her detractors denounced her as a "snake".[14][15] They overshadowed her public advocacy; the praise she received for her victory in a sexual assault trial, part of an ongoing public debate about sexual misconduct, had minimal impact in improving her image.[8][16] Swift became increasingly reticent on social media despite a large following and avoided the press amidst the commotion.[17] She announced a prolonged hiatus and felt "people might need a break from [her]".[18]

Recording and conception edit

 
Jack Antonoff co-produced six Reputation tracks; his recording sessions with Swift mostly took place at his Brooklyn home studio.

During seclusion from public appearances, Swift wrote Reputation as a "defense mechanism" against the rampant media scrutiny targeting her and a means to revamp her state of mind.[19][20] She said in a 2019 Rolling Stone interview that she followed the songwriting for her 2014 single "Blank Space", which satirizes the criticism targeting her for dating "too many people" in her twenties, and wrote Reputation from the perspective of a character that others believed her to be.[21] In a 2023 Time interview, she described the album's creation as "a goth-punk moment of female rage at being gaslit by an entire social structure."[22] Although the media gossip was a major inspiration, recurring romantic themes of love and friendship that had been dominant in Swift's songwriting remained intact.[23] She recalled that amidst the "battle raging on" outside, she found solace in quiet moments with her loved ones and began creating a newfound private life on her own terms "for the first time" since starting her career.[11]

Swift produced Reputation with two teams: one with Jack Antonoff and the other with Max Martin and Shellback; she had worked with all three on 1989. By engaging a smaller production group on Reputation than on 1989, she envisioned that the album would be more coherent but still "versatile enough".[24] She executive produced the album and co-wrote all of its 15 tracks.[25][26] Martin and Shellback co-wrote and produced nine, and Antonoff co-wrote and co-produced the remaining six, all of which were co-produced by Swift.[25][27] Ali Payami, Oscar Görres, and Oscar Holter each co-wrote and co-produced a track with Martin and Shellback: "...Ready for It?", "So It Goes...", and "Dancing with Our Hands Tied".[26][27] The track "End Game" features songwriting credits and guest appearances from the English singer-songwriter Ed Sheeran and the American rapper Future.[28]

Recording sessions with Antonoff mostly took place at his home studio in Brooklyn, with several trips to Atlanta and California for him to incorporate ideas from other producers.[29][30] He wanted Swift to capture her emotions at a particular time when "you can feel like you can conquer the world, or you can feel like the biggest piece of garbage that ever existed", resulting in a "very intense" record.[30] As Swift wanted to record the album in secrecy, Antonoff kept his studio computer offline to prevent a possible internet leak and deleted the trials once the mixing and mastering finalized.[29]

Musical styles edit

Reputation is primarily an electropop album.[a] It incorporates a heavy, maximalist electronic production with EDM instrumentation and rhythms.[b] The melodies are characterized by propulsive bass notes,[36] pulsating synthesizers, and loud programmed drum machines.[37][38] Pitchfork critic Jamieson Cox described the instrumentation as "hair-raising bass drops, vacuum-cleaner synths [...], stuttering trap percussion, cyborg backing choirs".[34] Swift's voice is heavily manipulated, either distorted or multitracked.[33] Critics found Reputation sonically heavier, louder, and darker than its predecessor 1989's bright synth-pop,[34][39] with Neil McCormick from The Daily Telegraph deeming it "a big, brash, all-guns-blazing blast of weaponised pop".[38] Swift associated Reputation's sound with imagery of "nighttime cityscape ... old warehouse buildings that had been deserted and factory spaces".[11]

The album's first half, made up of mostly tracks produced by Martin and Shellback, is comparatively heavier in sound.[40][41] The first four tracks—"...Ready for It?", "End Game", "I Did Something Bad", "Don't Blame Me"—are particularly aggressive.[42] "...Ready for It?" has an industrial production backed by a thumping bassline,[43][44] "End Game" features sputtering trap beats,[45] "I Did Something Bad" is punctuated by a dubstep drop,[44] and "Don't Blame Me" has a gothic, gospel-oriented soundscape drenched in synthesizers, dubstep beats, and vocal harmonization.[c] "Look What You Made Me Do" uses modular synthesizers, drums, and guitars in the second pre-chorus;[29] it incorporates an interpolation of "I'm Too Sexy" (1991) by the English band Right Said Fred.[48] The power ballad "So It Goes..."[49] has an atmospheric trap-pop production.[34][50] "King of My Heart" features surging keyboard instruments in the pre-chorus and thumping drums in the post-chorus,[24][51] and "Dancing with Our Hands Tied" is instrumented with propelling beats and an EDM refrain.[39][52]

The second half, mostly driven by Antonoff's 1980s-synth-pop production characterized by pulsing synthesizers and upbeat refrains,[40][53] brings forth a somewhat softer, more emotional sound.[54] Jon Caramanica of The New York Times described the change of tone; "in the beginning, [Swift] is indignant and barbed, but by the end she's practically cooing."[41] "Dress" features a sultry production with stuttering beats, syncopated phrasings, swirling synthesizers, and a refrain containing falsetto vocals.[50][55] "Getaway Car" and "Call It What You Want" are two atmospheric synth-pop tracks.[56][57] The latter, produced with an Akai MPC and strings simulated by a Yamaha DX7 synthesizer,[58] incorporates a subdued, trap-R&B production.[59][60] The closing track, the piano ballad "New Year's Day", is the album's only acoustic song;[41] it was recorded on an acoustic piano in "scratch takes" that do not filter unwanted sounds from the outer environment.[30]

Influences of many urban genres,[61] most prominently hip hop, trap, and R&B,[47][52] and other subgenres including grime, tropical house, and Miami bass, coalesce on Reputation.[d] According to Caramanica, its sound is "soft-core pop-R&B" and the musical influences are rooted in black music but Swift "[softens] them enough to where [she] can credibly attempt them".[41] Specifically, the drum patterns embrace trap influences and push Swift's vocals toward hip-hop-and-R&B-oriented cadences and delivery.[51][65] For instance, "End Game" features Swift singing with loose, near-rap cadences;[28] Cox found this influence to strip her vocals off their expressiveness and give them a conversational quality.[34] Other urban influences are on such tracks as "Delicate", which incorporate a Caribbean-inflected sound and tropical house beats;[42][61] "Gorgeous", which features hip-hop-trademark 808 drums and rhythms;[66] and "Dress", an R&B slow jam.[55] On tracks such as "Delicate", "Getaway Car", "King of My Heart", her vocals are processed with a vocoder,[50] which NPR critic Ann Powers attributed to the influence of rappers and R&B artists.[62]

Themes and lyrics edit

Swift said that Reputation consists of a linear timeline: it begins with how she felt when she started working on the album and transitions to how she felt by the time she completed it.[24][67] Inspired by the fantasy series Game of Thrones, she split the album into two sides; one contains songs about vengeance and drama, and the other about finding love, friendship, and "something sacred throughout all the battle cries".[68] The series' characters and little hints to foreshadow the story lines, which Swift considered "cryptic", prompted her to finesse her songwriting and include "cryptic" messages through which she hoped to communicate with fans.[68] She identified Game of Thrones influences for certain songs: "I Did Something Bad" was inspired by Sansa and Arya Stark's plot to kill Littlefinger, "Look What You Made Me Do" by Arya Stark's "kill list", and "King of My Heart" by Daenerys Targaryen and Khal Drogo's romance.[68]

[Reputation] was interesting because I'd never before had an album that wasn't fully understood until it was seen live. When it first came out everyone thought it was just going to be angry; upon listening to the whole thing they realized it's actually about love and friendship, and finding out what your priorities are.

— Swift, on Reputation with Entertainment Weekly, May 2019[23]

The critic Steven Hyden considered Reputation a concept album about Swift's celebrity and said it encapsulates her attention to the conversation about her.[69] It references alcohol and sex more than any of Swift's previous records,[41][70][71] which The New York Times' Lindsay Zoladz considered her gradual and deliberate decision at 27 years old to abandon her prior youthful and innocent music and image, unlike former teenage female singers who provocatively publicize their sudden "loss of innocence".[72] Despite the first few tracks about outright vengeance and anger, much of Reputation is about romantic themes of finding love, intimacy, and expressing one's vulnerability when one thinks they might have suffered too much to love again.[e] For the critic Rob Sheffield, the album is a song cycle about how one stops chasing romance and defining their life based on others' perspectives.[56] Some critics interpreted the overarching narrative as a love story chronicling the burgeoning days, fallout, and recovery,[f] which Swift corroborated in a 2019 Rolling Stone interview: "The one-two punch, bait-and-switch of Reputation is that it was actually [...] a love story in amongst chaos."[11]

Swift's image as a woman with serial romantic relationships and her defiant attitude against this reputation are recurring themes on the first tracks.[44] Opener "...Ready for It?" has lyrics about falling in love with a new partner.[74] Inspired by the novel Crime and Punishment by Fyodor Dostoevsky, it incorporates a criminal metaphor that recurs on other tracks. Swift said its mentions of bank heists, robbers, and thieves, a "twisted" but "interesting" way to depict "finding your partner in crime".[24] In "End Game", Swift, Future, and Sheeran rap and sing about finding true love in spite of the gossip surrounding their perceived images.[75] "I Did Something Bad" is narrated from a female character who manipulate men[52] and "Don't Blame Me" compares a love that "makes [her] crazy" to a drug addiction.[46] Designated by Swift as Reputation's "first point of vulnerability", "Delicate" is where the narrator begins to worry if her tarnished reputation could affect a new romance.[24] In the song, she wonders because "[her] reputation has never been worse", the love interest must love her for herself.[27][44] The album continues with "Look What You Made Me Do", which Swift initially wrote as a poem about her realizing she "couldn't trust certain people".[24] She indicated the most important lyrics of the song as, "Oh, I'm sorry, the old Taylor can't come to the phone right now. Why? Oh, 'cause she's dead",[24] which reference the phone recording between her and West that Kardashian had released.[11]

In "So It Goes...", which features sexual imagery of smeared lipstick on her lover's face and leaving scratches on his back,[47][62] the narrator details how he helps her get out of her fixations and promises she will "do bad things with [him]" despite not being a "bad girl".[44] "Gorgeous" has playful lyrics about newfound romantic attraction, where the narrator feels tempted to cheat on an existing boyfriend for another.[66] It is followed by "Getaway Car", which uses crime scene escape imagery and a Bonnie and Clyde reference to tell the story of how the narrator leaves her former lover in a hotel room and escapes in the getaway car with a new lover.[44][76] "King of My Heart" is a straightforward love song in which the narrator proclaims herself as her lover's "American queen" and how the couple rules their "kingdom inside [her] room".[44][70][71] Swift structured the song such that each of the sections (verse, pre-chorus, chorus) depicts a separate phase of a relationship, and they altogether form a complete love story.[24] The next track, "Dancing With Our Hands Tied", describes a narrator's reflection on a past relationship when she was 25 years old and how the lover turns her bed "into a sacred oasis".[34][77]

In "Dress", which features overtly sexual lyrics, the narrator claims that she "only bought this dress" to be taken off by her lover and how she does not "want [him] like a best friend".[55][71] "This Is Why We Can't Have Nice Things" was inspired by Swift's observation of how people take things for granted.[24] It references her 4th of July parties, filled with champagne and having her "feeling so Gatsby for that whole year".[27][77] In the track, the narrator calls out her enemies and former friends.[42] When she tries to get diplomatic with them ("forgiveness is a nice thing to do"), she laughs at the idea.[44] The two closing tracks, "Call It What You Want" and "New Year's Day", summarize Swift's state of mind after she learned how to welcome and prioritize certain things in her life.[24] In "Call It What You Want", the narrator accepts that her reputation might be unredeemable ("They took the crown but it's alright")[35] and meditates on the transformative power of her relationship ("My baby's fly like a jetstream, high above the whole scene").[44] The closing track, "New Year's Day", sees the narrator and her lover cleaning up after a New Year's party.[77] On the inspiration, Swift explained that although kissing someone on New Year's Eve is a romantic idea, having someone by one's side the morning after "to give you Advil and clean up the house" is even more so.[24]

Release edit

Marketing edit

On August 18, 2017, Swift blanked out all of her social media accounts,[78] which prompted media speculation on new music.[79] In the following days, she uploaded silent, black-and-white short videos of CGI snakes onto social media, which attracted widespread press attention.[79][80][81] Imagery of snakes was inspired by the West–Kardashian controversy and featured prominently in the album's promotional campaign.[82] On August 23, she announced on Instagram the title Reputation and released the cover artwork.[83] Photographed by Mert and Marcus,[84] the cover is a black-and-white photograph of an expressionless Swift in slicked-back hair, a loose-fitting grey sweatshirt with a zig-zag stitch on the right shoulder, and a choker necklace.[85] Her name is printed multiple times over one side of her face, in a typeface resembling that used in newspapers.[86] Media outlets interpreted the design as a mockery at the media scrutiny.[g] The cover inspired many internet memes and was listed among the worst album covers of 2017 by Billboard and Exclaim!.[90] The latter dismissed it as a "packaging for a sickly sweet, heavily discounted celebrity fragrance you'd find on the back shelf at Shoppers Drug Mart".[91]

Reputation's lead single, "Look What You Made Me Do", was released on August 24.[92] The single peaked at number one on the Billboard Hot 100 in just its second week of charting, with the biggest single-week sales and streaming figures of 2017 in the United States[93] and was Swift's first number one on the UK Singles Chart;[94] its music video broke the record for the most 24-hour views on YouTube.[95] Shortly after the single's release, UPS announced a partnership with Swift, which included Reputation-branded trucks and award-winning contests promoting the album across US cities.[96] Other corporate tie-ins were a Ticketmaster partnership for a concert tour; an AT&T deal for a behind-the-scenes series chronicling the making of Reputation; and a Target partnership for two deluxe album editions, each featuring an exclusive magazine with poetry, paintings, handwritten lyrics, and behind-the-scenes photography.[97][98] Swift collaborated with ESPN to preview the second single, "...Ready for It?", during a college football match on September 2;[99] it opened at number four on the Billboard Hot 100.[100] Kate Knibbs of The Ringer labelled the partnerships as "maximum commercialization" and wrote, "If [Swift] was going to be a snake, she was going to be an ultracapitalist snake."[16]

Prior to the album's release, the tracks "Gorgeous" and "Call It What You Want" were released for download and streaming as promotional singles,[101] and the track "New Year's Day" premiered during the broadcast of an episode of ABC's Scandal.[102] Reputation was released in various territories on digital and physical formats on November 10, 2017, by Big Machine Records.[103] Although the streaming provider Spotify initially promoted Reputation on its playlists and commercial billboards, Swift and Big Machine kept the album off streaming platforms until December 1.[104][105] Throughout late 2017 and early 2018, a string of singles were released to support the album: "End Game" was released to French radio by Mercury Records on November 14,[106] "New Year's Day" impacted US country radio on November 27,[107] and "Delicate" was released to US pop radio on March 12.[108] The last of which was the album's most successful radio single,[5] peaking atop three Billboard airplay charts: Pop Songs, Adult Pop Songs, and Adult Contemporary.[109]

Performances edit

 
Swift performing at the Reputation Stadium Tour in 2018

Although Swift had actively promoted albums with extensive press interviews and television appearances, she opted out of such a campaign for Reputation.[110] She instead held exclusive secret album-listening sessions within one month in advance for fans selected from social media by herself, hosting them at her homes in Rhode Island, Los Angeles, London, and Nashville.[110] The secret sessions were reserved for 500 fans in total; behind-the-scenes footage was released on Good Morning America on November 7, 2017.[102] She appeared on the cover for British Vogue, for which she appointed her own photographers and published a self-written poem instead of giving an interview.[111] In an interview with Zane Lowe for Apple Music in May 2019, Swift said she turned down interviews because she felt no need to explain the album and used music as the only medium to convey her thoughts and feelings.[112] On the title's all lowercase styling, she said it was because the album "wasn't unapologetically commercial"—that it "took the most amount of explanation, and yet it's the one [she] didn't talk about".[11]

Within Reputation's first release week, Swift performed on Saturday Night Live ("...Ready for It?", "Call It What You Want") and Late Night with Jimmy Fallon ("New Year's Day").[113] She embarked on the Reputation Stadium Tour, which kicked off on May 8, 2018, in Glendale, Arizona and featured supporting acts such as Charli XCX and Camila Cabello.[114] The tour's visual and stage settings incorporated prominent snakes imagery.[115] It encompassed 53 shows across four continents and wrapped up on November 21, 2018, in Tokyo, Japan.[116] The track "Getaway Car" was released as an Australasia-exclusive single to support the Oceanic leg of the Reputation tour in October and November.[117] On completion of its 38-show North American leg, with $266.1 million grosed, it surpassed the Rolling Stones' 70-show US leg of their A Bigger Bang Tour ($245 million; 2005–2007) to become the all-time highest-grossing North American tour.[118] In total, the Reputation Stadium Tour grossed $345.7 million, according to Billboard Boxscore.[119] The second show at AT&T Stadium in Arlington, Texas, was recorded and released as a Netflix exclusive on December 31, 2018.[115]

Commercial performance edit

Reputation sold two million copies worldwide within one week of release.[120] In the United States, the album sold roughly 700,000 copies after one day of availability,[121] and 1.05 million after four days.[122] It opened at number one on the Billboard 200 with first-week figures of 1,238,000 album-equivalent units that consisted of 1,216,000 pure sales—more than any other albums on the chart that week combined.[120] With the achievement, Reputation made Swift the first artist to have four albums each sell more than a million copies within one week since Nielsen SoundScan began tracking sales in 1991.[123] The album spent four non-consecutive weeks at number one,[124] was 2017's best-selling album in the United States,[125] and topped the 2018 Billboard 200 Year-End chart.[126] The Recording Industry Association of America (RIAA) in December 2017 certified the album 3× Platinum for surpassing three million album-equivalent units.[127] By January 2024, Reputation's US sales stood at 2.478 million.[128]

Reputation topped the albums charts in many European territories including Austria, the Netherlands, Norway, Portugal, Slovakia, Spain, and Switzerland.[129][130] The album was certified platinum in Austria,[131] Belgium,[132] Denmark,[133] and Sweden.[134] In the wider English-speaking world, it topped the albums charts of Australia,[135] New Zealand,[129] the United Kingdom,[136] Ireland,[137] and Canada.[138] The record was certified platinum or higher in the first three countries,[139] being certified 4× Platinum in Australia[140] and 5× Platinum in New Zealand.[141] In Asia-Pacific, Reputation was certified platinum in Singapore[142] and gold in Japan.[143] It sold over one million units in China as of August 2019, becoming one of the best-selling digital albums there.[144] According to the International Federation of the Phonographic Industry (IFPI), Reputation was the world's second-best-selling album of 2017, with 4.5 million copies sold.[145]

Critical reception edit

Professional ratings
Contemporaneous reviews
Aggregate scores
SourceRating
AnyDecentMusic?6.6/10[146]
Metacritic71/100[147]
Review scores
SourceRating
AllMusic     [148]
The A.V. ClubB[64]
The Daily Telegraph     [38]
Entertainment WeeklyB[36]
The Guardian     [73]
NME     [39]
Pitchfork6.5/10[34]
Q     [149]
Rolling Stone     [56]
Slant Magazine     [63]

Upon its release, Reputation received generally positive reviews from music critics.[150] At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received a weighted average score of 71 based on 28 reviews.[147]

Many critics praised Swift's personal lyricism and songwriting depicting vulnerability and intimacy despite the first impressions of a vindictive record.[151][152] Reviews by Slant Magazine's Sal Cinquemani,[63] McCormick,[38] and Sheffield appreciated Reputation for exploring vulnerable sentiments beneath the surface of fame and celebrity.[56] Petridis found the celebrity-inspired, dramatic themes tiring, but lauded the album as "a masterclass in pop songwriting" about love and romance.[73] The Independent critic Roisin O'Connor and Vulture journalist Craig Jenkins both regarded Reputation as a showcase of Swift's both vindictive and vulnerable sides;[51] the former lauded it for displaying Swift's talents capturing emotional details "that you as a listener cannot".[40] In The A.V. Club, Clayton Purdom appreciated how, despite Swift's embrace of modern styles, her lyrical narrative retains its distinctive romantic nature since her 2008 single, "Love Story".[64]

The production received mixed reviews. In an outright negative review, Geoff Nelson of Consequence gave the album a D+ rating and called it a "bloated, moving disaster".[153] For Nelson, the album found Swift adopting black-music styles and African-American Vernacular English, a "reflection of a wider cultural problem".[153] Some reviewers agreed that Reputation's black-music influences were controversial and a probable case of cultural appropriation,[h] but Caramanica welcomed them as a sign of Swift embracing modern pop-music trends.[41]

Cinquemani called it a good pop album but found it blemished at times by "tired, repetitive EDM tricks",[63] and Pitchfork's Jamieson Cox lamented how Swift's lyrical craftsmanship was overshadowed by what he deemed a conventional and unoriginal production.[34] The Boston Globe's Terrence Cawley and Billboard's Jason Lipshutz identified some stylistics missteps but said the experiments were worthwhile and made an enjoyable listen.[49][35] The Associated Press's Meskin Fekadu[54] and Variety's Chris Willman hailed Reputation as an outstanding pop album; the latter lauded the balance between Swift's singer-songwriter lyrical strengths and the "up-to-the-second rhythmic pop" of mainstream music.[27]

Accolades edit

Reputation featured on several publications' lists of the best albums of 2017, ranking on such lists by Time (fifth),[154] Rolling Stone (seventh),[155] Slant Magazine (17th),[156] The Independent (19),[157] Complex (26th),[158] NME (31st),[159] and Spin (48th).[160] On the mass critics' poll Pazz & Jop coordinated by The Village Voice, the album ranked at number 71 out of the 100 albums voted as the best of 2017.[161] On individual critics' lists, it appeared on those by Sheffield (second),[162] Caramanica (fifth),[163] and Mikael Wood of the Los Angeles Times (unranked).[164] On Slant Magazine's list of the best 2010s-decade album published in 2019, Reputation ranked at number 88.[165]

At industry awards held in 2018, the album won an American Music Award for Favorite Pop/Rock Album,[166] a Billboard Music Award for Top Selling Album,[167] a Libera Award for Independent Impact Album,[168] and a Japan Gold Disc Award for Best 3 Albums (Western).[169] It received nominations including an ARIA Music Award nomination for Best International Artist,[170] a Billboard Music Award nomination for Top Billboard 200 Album,[167] and a Juno Award nomination for International Album of the Year.[171] At the 61st Annual Grammy Awards, Reputation was nominated for Best Pop Vocal Album,[172] with several publications viewing the lack of a nomination for Album of the Year or any other category as being a snub.[173][174][175] The album's packaging and design won two awards from the American Advertising Federation.[176]

Legacy edit

Released amidst negative press, Reputation was regarded by several journalists as her "comeback".[87][177] Some critics interpreted the release during the Donald Trump presidency as a political statement—whereas many celebrities voiced their opposition to Trump's controversial policies, Swift's inaction during the 2016 presidential election was highlighted in the press as a shocking phenomenon.[178][179] Detractors denounced her as aloof and tone-deaf to contemporary political landscape,[10][179] with a Guardian editorial dubbing her an "envoy" for Trump's values.[180] The Guardian journalist Laura Snapes observed Swift's silence, coupled with the celebrity controversies, considerably damaged her status as a "peerless pop princess".[181] Her inclusion as one of the "Silence Breakers"—a group of six women who publicly spoke out against sexual misconduct—for the cover of Time 2017's People of the Year was criticized by some who disdained her "spineless feminism and political passivity".[111] Some others regarded Reputation as Swift's first commercial disappointment, partly because of its diminished success next to its predecessor, 1989.[179][182] In defense of Swift, the academic and journalist Jane Martinson said that Swift's disengagement from the press represented her efforts to control the narrative and was an empowering move for young women.[111]

Retrospectively, a few music critics have opined that Reputation surpassed the initial disappointment and stood the test of time.[179][183][184] Billboard journalist Andrew Unterberger in August 2019 wrote; "With a couple years' clarity, removed from all the backlash against Swift for her perceived insincerity (and political neutrality), we can now look back on Reputation for what it actually was: a very good pop album that was very successful."[182] Mary Siroky of Consequence observed how time proved it to be an authentic record, contrary to some initial reviews claiming otherwise[185] and, as part of a 2022 piece titled "What Were We Thinking? 15 Times We Were Wrong", opined that the publication's initial review was influenced by Swift's negative press and its score should have been higher.[183] Joe Lynch of Billboard attributed the initial criticism to the general preconception disregarding lyrics in synthesizer-based arrangements; "Which is a shame, because on Reputation, Swift's words deliver vivid Polaroid shots directly to your brain."[186] Rolling Stone's Kara Voght said the album was Swift's first to "truly be in conversation with its pop contemporaries" and identified some of its songs as her artistic heights.[10] For some critics, though Reputation is not as accomplished as Swift's other albums, its hip-hop experimentation and detail-heavy songwriting led to her refined craftsmanship on subsequent records, namely Folklore (2020), Evermore (2020), and Midnights (2022).[10][187][188]

Other opinions observed how the public backlash during promotion of Reputation contributed to Swift's political engagements after 2018; she publicly endorsed political candidates, supported LGBT rights, and criticized systemic racism.[16][179][189] The promotional campaign of Reputation, specifically Swift's use of social media, was subject of an academic paper analyzing popular music marketing by Linda Ryan Bengtsson and Jessica Edlom, two media and communications scholars. They argued that Reputation was the "most adequate" release in terms of marketing, driven by fan-oriented social media promotion and Swift's long-standing relationship with her supporters.[79] Her "social media blackout" set a precedent for other pop stars to emulate.[190] Commenting on the album's rollout cycle, the music scholar Jadey O'Regan remarked how Swift used "the art of pop in the best way" for utilizing "the way she's been stereotyped in popular culture".[191] The film director Jennifer Kaytin Robinson cited Reputation as an inspiration for her 2022 teen comedy film Do Revenge.[192]

Track listing edit

Credits are adapted from the album liner notes.[25]

No.TitleWriter(s)Producer(s)Length
1."…Ready for It?"
  • Martin
  • Shellback
  • Payami
3:28
2."End Game" (featuring Ed Sheeran and Future)
4:04
3."I Did Something Bad"
  • Swift
  • Martin
  • Shellback
  • Martin
  • Shellback
3:58
4."Don't Blame Me"
  • Swift
  • Martin
  • Shellback
  • Martin
  • Shellback
3:56
5."Delicate"
  • Swift
  • Martin
  • Shellback
  • Martin
  • Shellback
3:52
6."Look What You Made Me Do"
  • Swift
  • Antonoff
3:31
7."So It Goes..."
  • Martin
  • Shellback
  • Görres
3:47
8."Gorgeous"
  • Swift
  • Martin
  • Shellback
  • Martin
  • Shellback
3:29
9."Getaway Car"
  • Swift
  • Antonoff
  • Swift
  • Antonoff
3:53
10."King of My Heart"
  • Swift
  • Martin
  • Shellback
  • Martin
  • Shellback
3:34
11."Dancing with Our Hands Tied"
  • Martin
  • Shellback
  • Holter
3:31
12."Dress"
  • Swift
  • Antonoff
  • Swift
  • Antonoff
3:50
13."This Is Why We Can't Have Nice Things"
  • Swift
  • Antonoff
  • Swift
  • Antonoff
3:27
14."Call It What You Want"
  • Swift
  • Antonoff
  • Swift
  • Antonoff
3:23
15."New Year's Day"
  • Swift
  • Antonoff
  • Swift
  • Antonoff
3:55
Total length:55:38

Notes edit

  • ^a signifies an additional vocal producer.
  • "Look What You Made Me Do" contains an interpolation of the 1991 song "I'm Too Sexy" by the band Right Said Fred.

Personnel edit

Credits are adapted from the album liner notes.[25]

  • Taylor Swift – vocals, backing vocals (tracks: 1, 4, 10), producer (tracks: 6, 9, 12–15); executive producer; packaging creative design, package direction, creative packaging direction
  • Max Martin – producer, keyboards, programming (tracks: 1–5, 7, 8, 10, 11); recording (track 1); piano (tracks: 4, 5); backing vocals (track 4)
  • Shellback – producer, keyboards, programming (tracks: 1–5, 7, 8, 10, 11); drums (tracks: 2, 4, 10); bass (tracks: 2, 10); guitars (track 8)
  • Ali Payami – producer, keyboards, programming (track 1)
  • Jack Antonoff – producer, programming, instruments (tracks: 6, 9, 12–14); backing vocals (tracks: 6, 9, 14); piano, bass, guitar, synths (track 15)
  • Oscar Görres – producer, keyboards, programming, piano (track 7)
  • Oscar Holter – producer, keyboards, programming (track 11)
  • Michael Ilbert – engineer (tracks: 2–5, 7, 8, 10, 11)
  • Sam Holland – engineer (tracks: 2–5, 7, 8, 11)
  • Laura Sisk – engineer (tracks: 6, 9, 12, 13, 15)
  • Noah Passovoy – engineer (track 10)
  • Cory Bice – assistant engineer (tracks: 2–5, 7, 10, 11)
  • Jeremy Lertola – assistant engineer (tracks: 2, 4, 5, 7, 10, 11)
  • Jon Sher – assistant engineer (track 10)
  • Ed Sheeran – featured artist (track 2)
  • Future – featured artist (track 2)
  • Ilya Salmanzadeh – additional vocal production (track 2)
  • Seth Ferkins – engineer (track 2)
  • Sean Flora – assistant engineer (track 2)
  • Peter Karlsson – assistant engineer (track 2)
  • Mike Synphony – assistant engineer (track 2)
  • Daniel Watson – assistant engineer (track 2)
  • Victoria Parker – violins (tracks: 6, 9, 13); viola (track 13)
  • Phillip A. Peterson – cellos (tracks: 6, 9, 13)
  • Evan Smith – saxophones (track 6)
  • James Reynolds – baby voice intro (track 8)
  • Sean Hutchinson – drums (track 9)
  • Serban Ghenea – mixing
  • John Hanes – mix engineer
  • Randy Merrill – mastering
  • Mert and Marcus – photography
  • Mat Maitland – photo creative direction
  • Joseph Cassell – wardrobe stylist
  • Isamaya Ffrench – makeup
  • Lorraine Griffin – manicurist
  • Paul Hanlon – hair
  • Josh and Bethany Newman – packaging art direction
  • Ben Fieker – packaging design
  • Parker Foote – packaging design
  • Austin Hale – packaging design

Charts edit

Certifications edit

Certifications for Reputation, with pure sales where available
Region Certification Certified units/sales
Australia (ARIA)[140] 4× Platinum 280,000
Austria (IFPI Austria)[131] Platinum 15,000
Belgium (BEA)[132] Platinum 20,000
Denmark (IFPI Danmark)[133] Platinum 20,000
France (SNEP)[284] Gold 50,000
Germany (BVMI)[285] Gold 100,000
Italy (FIMI)[286] Platinum 50,000
Japan (RIAJ)[143] Gold 100,000^
Mexico (AMPROFON)[287] Platinum 60,000
New Zealand (RMNZ)[141] 5× Platinum 75,000
Norway (IFPI Norway)[288] Gold 10,000*
Poland (ZPAV)[289] Platinum 20,000
Singapore (RIAS)[142] Platinum 10,000*
Spain (PROMUSICAE)[290] Gold 20,000
Sweden (GLF)[134] Platinum 40,000
United Kingdom (BPI)[139] 2× Platinum 600,000
United States (RIAA)[127] 3× Platinum 2,478,000[i]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history edit

Region Date Format(s) Edition(s) Label(s) Ref.
Various November 10, 2017 Standard Big Machine [291][292]
Japan
Deluxe Universal Music [293]
Brazil November 24, 2017 CD Standard [294]
Various December 1, 2017 Streaming Big Machine [105]
United States December 15, 2017 LP [292]
December 29, 2017 Cassette [295]
Various March 9, 2018
  • Digital download
  • streaming
Karaoke [296][297]
United States May 18, 2018 CD+G+DVD [298]

See also edit

Notes edit

  1. ^ Attributed to reviews by Greg Kot for the Chicago Tribune,[31] Will Hodgkinson for The Times,[32] and Ken Tucker for NPR[33]
  2. ^ Attributed to reviews by Tucker,[33] Jamieson Cox for Pitchfork,[34] and Jason Lipshutz for Billboard[35]
  3. ^ Attributed to reviews by Tucker,[33] Monique Melendez for Spin,[46] and George Fenwick for The New Zealand Herald[47]
  4. ^ Attributed to reviews by Ann Powers for NPR,[62] Sal Cinquemani for Slant Magazine,[63] and Clayton Purdom for The A.V. Club[64]
  5. ^ As described by such critics as Terrence Cawley for The Boston Globe,[49] Rob Sheffield for Rolling Stone,[56] and Alexis Petridis for The Guardian[73]
  6. ^ As described by such critics as Lipshutz,[35] Petridis,[73] and Chris Willman for Variety[27]
  7. ^ Attributed to opinions by Jake Nevins for The Guardian,[87] Ludovic Hunter-Tilney for the Financial Times,[88] and the staff for The Ringer[89]
  8. ^ Attributed to reviews by Kitty Empire for The Observer,[52] Fenwick,[47] and Powers[62]
  9. ^ US sales for Reputation as of January 2024[128]

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For other albums see Reputation disambiguation Music Reputation stylized in all lowercase is the sixth studio album by the American singer songwriter Taylor Swift released on November 10 2017 and it was her last album under Big Machine Records Secluding herself from public appearances Swift conceived Reputation as a response to the media scrutiny after her previous album 1989 2014 propelled her toward pop stardom ReputationStudio album by Taylor SwiftReleasedNovember 10 2017 2017 11 10 StudioConway Recording Los Angeles MXM Los Angeles Stockholm Rough Customer Brooklyn Seismic Activities Portland Tree Sound Atlanta GenreElectropop R amp BLength55 38LabelBig MachineProducerTaylor Swift Max Martin Shellback Jack Antonoff Ali Payami Oscar Gorres Oscar HolterTaylor Swift chronology1989 2014 Reputation 2017 Lover 2019 Singles from Reputation Look What You Made Me Do Released August 24 2017 Ready for It Released September 17 2017 End Game Released November 14 2017 New Year s Day Released November 27 2017 Delicate Released March 12 2018 Getaway Car Released September 7 2018Publicized celebrity disputes and romantic relationships inspired the album s songs which are about anger vengeance and ultimately finding solace in love Swift worked mainly with Jack Antonoff Max Martin and Shellback to produce Reputation an electropop and R amp B record with elements of urban styles such as hip hop trap and EDM Its densely arranged electronic sound is characterized by programmed drum machines pulsating synthesizers and bass and manipulated vocals Whereas Swift had employed television and press interviews to promote past albums she opted out of such a campaign for Reputation Before the album s release she cleared out her website and social media accounts which generated widespread media attention The lead single Look What You Made Me Do topped charts worldwide the single Delicate topped US airplay charts and the Reputation Stadium Tour became the highest grossing North American tour of all time In the United States Reputation was Swift s fourth consecutive album to sell one million first week copies spent four weeks atop the Billboard 200 and was certified triple platinum The album also topped charts and received multi platinum certifications in Australia New Zealand and the United Kingdom When Reputation was first released music critics generally praised Swift s songwriting about intimate themes of love but some were divided by the production and songs about fame and celebrity which they described as harsh and repetitive Some critics deemed the album disappointing in the context of Swift s celebrity and the US political landscape Retrospective reviews opined that the initial reception was clouded by the negative press and described the album as a work of experimentation and artistic evolution for Swift Reputation was nominated for Best Pop Vocal Album at the 61st Annual Grammy Awards and it was listed on Slant Magazine s list of the best albums of the 2010s Contents 1 Background 2 Recording and conception 3 Musical styles 4 Themes and lyrics 5 Release 5 1 Marketing 5 2 Performances 6 Commercial performance 7 Critical reception 8 Accolades 9 Legacy 10 Track listing 10 1 Notes 11 Personnel 12 Charts 12 1 Weekly charts 12 2 Monthly chart 12 3 Year end charts 12 4 Decade end charts 13 Certifications 14 Release history 15 See also 16 Notes 17 References 17 1 Cited literature 18 External linksBackground edit nbsp Swift on the 1989 World Tour in 2015 She secluded herself from public appearances after several controversies which inspired Reputation The American singer songwriter Taylor Swift released her fifth studio album 1989 on October 27 2014 The album s synth pop production is characterized by prominent electronic elements including synthesizers programmed drums and processed backing vocals a stark contrast to the country leaning acoustic arrangements on her past albums 1 She marketed 1989 as her first pop album and no longer identified herself as a country artist 2 It sold 10 million copies worldwide 3 its accompanying world tour was the highest grossing of 2015 4 and three of its singles reached number one on the US Billboard Hot 100 5 1989 propelled Swift toward a pop icon status 6 Billboard wrote that it bought forth a kind of cultural omnipresence that s rare for a 2010s album 5 Swift s popularity turned her into a media fixation British GQ wrote that she became a lightning rod for accelerating cultural anxieties about race gender and privilege 7 Her girl squad of female celebrity friends including fashion models actresses and singers received backlash for allegedly promoting a false idea of feminism which The Daily Telegraph remarked as impossibly beautiful women flaunting impossibly perfect lives 8 Tabloid media publicized her short lived romantic relationships with the Scottish producer Calvin Harris and the English actor Tom Hiddleston A feud with the rapper Kanye West and the media personality Kim Kardashian over West s song Famous in which he claims he made Swift a success I made that bitch famous was controversial 9 10 Although Swift said she never consented to the said lyric Kardashian released a phone recording between Swift and West in which the former seemingly consented to another portion of the song 11 In 2020 the phone recording was proven to be edited to create controversy about Swift when the full transcript was leaked 12 After the West Kardashian controversy critics regarded Swift as fake and calculating a conclusion that surmounted after years of what they saw as a deliberate maneuver to carefully cultivate her public image 8 13 Her once reputation as America s Sweetheart attributed to her down to earth and positive image began to fade 14 The tumultuous events made her a subject of an online IsOverParty hashtag where her detractors denounced her as a snake 14 15 They overshadowed her public advocacy the praise she received for her victory in a sexual assault trial part of an ongoing public debate about sexual misconduct had minimal impact in improving her image 8 16 Swift became increasingly reticent on social media despite a large following and avoided the press amidst the commotion 17 She announced a prolonged hiatus and felt people might need a break from her 18 Recording and conception edit nbsp Jack Antonoff co produced six Reputation tracks his recording sessions with Swift mostly took place at his Brooklyn home studio During seclusion from public appearances Swift wrote Reputation as a defense mechanism against the rampant media scrutiny targeting her and a means to revamp her state of mind 19 20 She said in a 2019 Rolling Stone interview that she followed the songwriting for her 2014 single Blank Space which satirizes the criticism targeting her for dating too many people in her twenties and wrote Reputation from the perspective of a character that others believed her to be 21 In a 2023 Time interview she described the album s creation as a goth punk moment of female rage at being gaslit by an entire social structure 22 Although the media gossip was a major inspiration recurring romantic themes of love and friendship that had been dominant in Swift s songwriting remained intact 23 She recalled that amidst the battle raging on outside she found solace in quiet moments with her loved ones and began creating a newfound private life on her own terms for the first time since starting her career 11 Swift produced Reputation with two teams one with Jack Antonoff and the other with Max Martin and Shellback she had worked with all three on 1989 By engaging a smaller production group on Reputation than on 1989 she envisioned that the album would be more coherent but still versatile enough 24 She executive produced the album and co wrote all of its 15 tracks 25 26 Martin and Shellback co wrote and produced nine and Antonoff co wrote and co produced the remaining six all of which were co produced by Swift 25 27 Ali Payami Oscar Gorres and Oscar Holter each co wrote and co produced a track with Martin and Shellback Ready for It So It Goes and Dancing with Our Hands Tied 26 27 The track End Game features songwriting credits and guest appearances from the English singer songwriter Ed Sheeran and the American rapper Future 28 Recording sessions with Antonoff mostly took place at his home studio in Brooklyn with several trips to Atlanta and California for him to incorporate ideas from other producers 29 30 He wanted Swift to capture her emotions at a particular time when you can feel like you can conquer the world or you can feel like the biggest piece of garbage that ever existed resulting in a very intense record 30 As Swift wanted to record the album in secrecy Antonoff kept his studio computer offline to prevent a possible internet leak and deleted the trials once the mixing and mastering finalized 29 Musical styles editReputation is primarily an electropop album a It incorporates a heavy maximalist electronic production with EDM instrumentation and rhythms b The melodies are characterized by propulsive bass notes 36 pulsating synthesizers and loud programmed drum machines 37 38 Pitchfork critic Jamieson Cox described the instrumentation as hair raising bass drops vacuum cleaner synths stuttering trap percussion cyborg backing choirs 34 Swift s voice is heavily manipulated either distorted or multitracked 33 Critics found Reputation sonically heavier louder and darker than its predecessor 1989 s bright synth pop 34 39 with Neil McCormick from The Daily Telegraph deeming it a big brash all guns blazing blast of weaponised pop 38 Swift associated Reputation s sound with imagery of nighttime cityscape old warehouse buildings that had been deserted and factory spaces 11 nbsp Don t Blame Me source source Don t Blame Me has a gothic gospel influenced production with aggressive synthesizers and dubstep beats Problems playing this file See media help The album s first half made up of mostly tracks produced by Martin and Shellback is comparatively heavier in sound 40 41 The first four tracks Ready for It End Game I Did Something Bad Don t Blame Me are particularly aggressive 42 Ready for It has an industrial production backed by a thumping bassline 43 44 End Game features sputtering trap beats 45 I Did Something Bad is punctuated by a dubstep drop 44 and Don t Blame Me has a gothic gospel oriented soundscape drenched in synthesizers dubstep beats and vocal harmonization c Look What You Made Me Do uses modular synthesizers drums and guitars in the second pre chorus 29 it incorporates an interpolation of I m Too Sexy 1991 by the English band Right Said Fred 48 The power ballad So It Goes 49 has an atmospheric trap pop production 34 50 King of My Heart features surging keyboard instruments in the pre chorus and thumping drums in the post chorus 24 51 and Dancing with Our Hands Tied is instrumented with propelling beats and an EDM refrain 39 52 The second half mostly driven by Antonoff s 1980s synth pop production characterized by pulsing synthesizers and upbeat refrains 40 53 brings forth a somewhat softer more emotional sound 54 Jon Caramanica of The New York Times described the change of tone in the beginning Swift is indignant and barbed but by the end she s practically cooing 41 Dress features a sultry production with stuttering beats syncopated phrasings swirling synthesizers and a refrain containing falsetto vocals 50 55 Getaway Car and Call It What You Want are two atmospheric synth pop tracks 56 57 The latter produced with an Akai MPC and strings simulated by a Yamaha DX7 synthesizer 58 incorporates a subdued trap R amp B production 59 60 The closing track the piano ballad New Year s Day is the album s only acoustic song 41 it was recorded on an acoustic piano in scratch takes that do not filter unwanted sounds from the outer environment 30 nbsp Delicate source source track Reputation incorporates influences of many urban styles Delicate incorporates a Caribbean inflected sound tropical house beats and vocals processed with a vocoder an effect that recurs throughout the album Problems playing this file See media help Influences of many urban genres 61 most prominently hip hop trap and R amp B 47 52 and other subgenres including grime tropical house and Miami bass coalesce on Reputation d According to Caramanica its sound is soft core pop R amp B and the musical influences are rooted in black music but Swift softens them enough to where she can credibly attempt them 41 Specifically the drum patterns embrace trap influences and push Swift s vocals toward hip hop and R amp B oriented cadences and delivery 51 65 For instance End Game features Swift singing with loose near rap cadences 28 Cox found this influence to strip her vocals off their expressiveness and give them a conversational quality 34 Other urban influences are on such tracks as Delicate which incorporate a Caribbean inflected sound and tropical house beats 42 61 Gorgeous which features hip hop trademark 808 drums and rhythms 66 and Dress an R amp B slow jam 55 On tracks such as Delicate Getaway Car King of My Heart her vocals are processed with a vocoder 50 which NPR critic Ann Powers attributed to the influence of rappers and R amp B artists 62 Themes and lyrics editSwift said that Reputation consists of a linear timeline it begins with how she felt when she started working on the album and transitions to how she felt by the time she completed it 24 67 Inspired by the fantasy series Game of Thrones she split the album into two sides one contains songs about vengeance and drama and the other about finding love friendship and something sacred throughout all the battle cries 68 The series characters and little hints to foreshadow the story lines which Swift considered cryptic prompted her to finesse her songwriting and include cryptic messages through which she hoped to communicate with fans 68 She identified Game of Thrones influences for certain songs I Did Something Bad was inspired by Sansa and Arya Stark s plot to kill Littlefinger Look What You Made Me Do by Arya Stark s kill list and King of My Heart by Daenerys Targaryen and Khal Drogo s romance 68 Reputation was interesting because I d never before had an album that wasn t fully understood until it was seen live When it first came out everyone thought it was just going to be angry upon listening to the whole thing they realized it s actually about love and friendship and finding out what your priorities are Swift on Reputation with Entertainment Weekly May 2019 23 The critic Steven Hyden considered Reputation a concept album about Swift s celebrity and said it encapsulates her attention to the conversation about her 69 It references alcohol and sex more than any of Swift s previous records 41 70 71 which The New York Times Lindsay Zoladz considered her gradual and deliberate decision at 27 years old to abandon her prior youthful and innocent music and image unlike former teenage female singers who provocatively publicize their sudden loss of innocence 72 Despite the first few tracks about outright vengeance and anger much of Reputation is about romantic themes of finding love intimacy and expressing one s vulnerability when one thinks they might have suffered too much to love again e For the critic Rob Sheffield the album is a song cycle about how one stops chasing romance and defining their life based on others perspectives 56 Some critics interpreted the overarching narrative as a love story chronicling the burgeoning days fallout and recovery f which Swift corroborated in a 2019 Rolling Stone interview The one two punch bait and switch of Reputation is that it was actually a love story in amongst chaos 11 Swift s image as a woman with serial romantic relationships and her defiant attitude against this reputation are recurring themes on the first tracks 44 Opener Ready for It has lyrics about falling in love with a new partner 74 Inspired by the novel Crime and Punishment by Fyodor Dostoevsky it incorporates a criminal metaphor that recurs on other tracks Swift said its mentions of bank heists robbers and thieves a twisted but interesting way to depict finding your partner in crime 24 In End Game Swift Future and Sheeran rap and sing about finding true love in spite of the gossip surrounding their perceived images 75 I Did Something Bad is narrated from a female character who manipulate men 52 and Don t Blame Me compares a love that makes her crazy to a drug addiction 46 Designated by Swift as Reputation s first point of vulnerability Delicate is where the narrator begins to worry if her tarnished reputation could affect a new romance 24 In the song she wonders because her reputation has never been worse the love interest must love her for herself 27 44 The album continues with Look What You Made Me Do which Swift initially wrote as a poem about her realizing she couldn t trust certain people 24 She indicated the most important lyrics of the song as Oh I m sorry the old Taylor can t come to the phone right now Why Oh cause she s dead 24 which reference the phone recording between her and West that Kardashian had released 11 In So It Goes which features sexual imagery of smeared lipstick on her lover s face and leaving scratches on his back 47 62 the narrator details how he helps her get out of her fixations and promises she will do bad things with him despite not being a bad girl 44 Gorgeous has playful lyrics about newfound romantic attraction where the narrator feels tempted to cheat on an existing boyfriend for another 66 It is followed by Getaway Car which uses crime scene escape imagery and a Bonnie and Clyde reference to tell the story of how the narrator leaves her former lover in a hotel room and escapes in the getaway car with a new lover 44 76 King of My Heart is a straightforward love song in which the narrator proclaims herself as her lover s American queen and how the couple rules their kingdom inside her room 44 70 71 Swift structured the song such that each of the sections verse pre chorus chorus depicts a separate phase of a relationship and they altogether form a complete love story 24 The next track Dancing With Our Hands Tied describes a narrator s reflection on a past relationship when she was 25 years old and how the lover turns her bed into a sacred oasis 34 77 In Dress which features overtly sexual lyrics the narrator claims that she only bought this dress to be taken off by her lover and how she does not want him like a best friend 55 71 This Is Why We Can t Have Nice Things was inspired by Swift s observation of how people take things for granted 24 It references her 4th of July parties filled with champagne and having her feeling so Gatsby for that whole year 27 77 In the track the narrator calls out her enemies and former friends 42 When she tries to get diplomatic with them forgiveness is a nice thing to do she laughs at the idea 44 The two closing tracks Call It What You Want and New Year s Day summarize Swift s state of mind after she learned how to welcome and prioritize certain things in her life 24 In Call It What You Want the narrator accepts that her reputation might be unredeemable They took the crown but it s alright 35 and meditates on the transformative power of her relationship My baby s fly like a jetstream high above the whole scene 44 The closing track New Year s Day sees the narrator and her lover cleaning up after a New Year s party 77 On the inspiration Swift explained that although kissing someone on New Year s Eve is a romantic idea having someone by one s side the morning after to give you Advil and clean up the house is even more so 24 Release editMarketing edit On August 18 2017 Swift blanked out all of her social media accounts 78 which prompted media speculation on new music 79 In the following days she uploaded silent black and white short videos of CGI snakes onto social media which attracted widespread press attention 79 80 81 Imagery of snakes was inspired by the West Kardashian controversy and featured prominently in the album s promotional campaign 82 On August 23 she announced on Instagram the title Reputation and released the cover artwork 83 Photographed by Mert and Marcus 84 the cover is a black and white photograph of an expressionless Swift in slicked back hair a loose fitting grey sweatshirt with a zig zag stitch on the right shoulder and a choker necklace 85 Her name is printed multiple times over one side of her face in a typeface resembling that used in newspapers 86 Media outlets interpreted the design as a mockery at the media scrutiny g The cover inspired many internet memes and was listed among the worst album covers of 2017 by Billboard and Exclaim 90 The latter dismissed it as a packaging for a sickly sweet heavily discounted celebrity fragrance you d find on the back shelf at Shoppers Drug Mart 91 Reputation s lead single Look What You Made Me Do was released on August 24 92 The single peaked at number one on the Billboard Hot 100 in just its second week of charting with the biggest single week sales and streaming figures of 2017 in the United States 93 and was Swift s first number one on the UK Singles Chart 94 its music video broke the record for the most 24 hour views on YouTube 95 Shortly after the single s release UPS announced a partnership with Swift which included Reputation branded trucks and award winning contests promoting the album across US cities 96 Other corporate tie ins were a Ticketmaster partnership for a concert tour an AT amp T deal for a behind the scenes series chronicling the making of Reputation and a Target partnership for two deluxe album editions each featuring an exclusive magazine with poetry paintings handwritten lyrics and behind the scenes photography 97 98 Swift collaborated with ESPN to preview the second single Ready for It during a college football match on September 2 99 it opened at number four on the Billboard Hot 100 100 Kate Knibbs of The Ringer labelled the partnerships as maximum commercialization and wrote If Swift was going to be a snake she was going to be an ultracapitalist snake 16 Prior to the album s release the tracks Gorgeous and Call It What You Want were released for download and streaming as promotional singles 101 and the track New Year s Day premiered during the broadcast of an episode of ABC s Scandal 102 Reputation was released in various territories on digital and physical formats on November 10 2017 by Big Machine Records 103 Although the streaming provider Spotify initially promoted Reputation on its playlists and commercial billboards Swift and Big Machine kept the album off streaming platforms until December 1 104 105 Throughout late 2017 and early 2018 a string of singles were released to support the album End Game was released to French radio by Mercury Records on November 14 106 New Year s Day impacted US country radio on November 27 107 and Delicate was released to US pop radio on March 12 108 The last of which was the album s most successful radio single 5 peaking atop three Billboard airplay charts Pop Songs Adult Pop Songs and Adult Contemporary 109 Performances edit nbsp Swift performing at the Reputation Stadium Tour in 2018Although Swift had actively promoted albums with extensive press interviews and television appearances she opted out of such a campaign for Reputation 110 She instead held exclusive secret album listening sessions within one month in advance for fans selected from social media by herself hosting them at her homes in Rhode Island Los Angeles London and Nashville 110 The secret sessions were reserved for 500 fans in total behind the scenes footage was released on Good Morning America on November 7 2017 102 She appeared on the cover for British Vogue for which she appointed her own photographers and published a self written poem instead of giving an interview 111 In an interview with Zane Lowe for Apple Music in May 2019 Swift said she turned down interviews because she felt no need to explain the album and used music as the only medium to convey her thoughts and feelings 112 On the title s all lowercase styling she said it was because the album wasn t unapologetically commercial that it took the most amount of explanation and yet it s the one she didn t talk about 11 Within Reputation s first release week Swift performed on Saturday Night Live Ready for It Call It What You Want and Late Night with Jimmy Fallon New Year s Day 113 She embarked on the Reputation Stadium Tour which kicked off on May 8 2018 in Glendale Arizona and featured supporting acts such as Charli XCX and Camila Cabello 114 The tour s visual and stage settings incorporated prominent snakes imagery 115 It encompassed 53 shows across four continents and wrapped up on November 21 2018 in Tokyo Japan 116 The track Getaway Car was released as an Australasia exclusive single to support the Oceanic leg of the Reputation tour in October and November 117 On completion of its 38 show North American leg with 266 1 million grosed it surpassed the Rolling Stones 70 show US leg of their A Bigger Bang Tour 245 million 2005 2007 to become the all time highest grossing North American tour 118 In total the Reputation Stadium Tour grossed 345 7 million according to Billboard Boxscore 119 The second show at AT amp T Stadium in Arlington Texas was recorded and released as a Netflix exclusive on December 31 2018 115 Commercial performance editReputation sold two million copies worldwide within one week of release 120 In the United States the album sold roughly 700 000 copies after one day of availability 121 and 1 05 million after four days 122 It opened at number one on the Billboard 200 with first week figures of 1 238 000 album equivalent units that consisted of 1 216 000 pure sales more than any other albums on the chart that week combined 120 With the achievement Reputation made Swift the first artist to have four albums each sell more than a million copies within one week since Nielsen SoundScan began tracking sales in 1991 123 The album spent four non consecutive weeks at number one 124 was 2017 s best selling album in the United States 125 and topped the 2018 Billboard 200 Year End chart 126 The Recording Industry Association of America RIAA in December 2017 certified the album 3 Platinum for surpassing three million album equivalent units 127 By January 2024 Reputation s US sales stood at 2 478 million 128 Reputation topped the albums charts in many European territories including Austria the Netherlands Norway Portugal Slovakia Spain and Switzerland 129 130 The album was certified platinum in Austria 131 Belgium 132 Denmark 133 and Sweden 134 In the wider English speaking world it topped the albums charts of Australia 135 New Zealand 129 the United Kingdom 136 Ireland 137 and Canada 138 The record was certified platinum or higher in the first three countries 139 being certified 4 Platinum in Australia 140 and 5 Platinum in New Zealand 141 In Asia Pacific Reputation was certified platinum in Singapore 142 and gold in Japan 143 It sold over one million units in China as of August 2019 becoming one of the best selling digital albums there 144 According to the International Federation of the Phonographic Industry IFPI Reputation was the world s second best selling album of 2017 with 4 5 million copies sold 145 Critical reception editProfessional ratingsContemporaneous reviewsAggregate scoresSourceRatingAnyDecentMusic 6 6 10 146 Metacritic71 100 147 Review scoresSourceRatingAllMusic nbsp nbsp nbsp nbsp nbsp 148 The A V ClubB 64 The Daily Telegraph nbsp nbsp nbsp nbsp nbsp 38 Entertainment WeeklyB 36 The Guardian nbsp nbsp nbsp nbsp nbsp 73 NME nbsp nbsp nbsp nbsp nbsp 39 Pitchfork6 5 10 34 Q nbsp nbsp nbsp nbsp nbsp 149 Rolling Stone nbsp nbsp nbsp nbsp nbsp 56 Slant Magazine nbsp nbsp nbsp nbsp nbsp 63 Upon its release Reputation received generally positive reviews from music critics 150 At Metacritic which assigns a normalized rating out of 100 to reviews from mainstream publications the album received a weighted average score of 71 based on 28 reviews 147 Many critics praised Swift s personal lyricism and songwriting depicting vulnerability and intimacy despite the first impressions of a vindictive record 151 152 Reviews by Slant Magazine s Sal Cinquemani 63 McCormick 38 and Sheffield appreciated Reputation for exploring vulnerable sentiments beneath the surface of fame and celebrity 56 Petridis found the celebrity inspired dramatic themes tiring but lauded the album as a masterclass in pop songwriting about love and romance 73 The Independent critic Roisin O Connor and Vulture journalist Craig Jenkins both regarded Reputation as a showcase of Swift s both vindictive and vulnerable sides 51 the former lauded it for displaying Swift s talents capturing emotional details that you as a listener cannot 40 In The A V Club Clayton Purdom appreciated how despite Swift s embrace of modern styles her lyrical narrative retains its distinctive romantic nature since her 2008 single Love Story 64 The production received mixed reviews In an outright negative review Geoff Nelson of Consequence gave the album a D rating and called it a bloated moving disaster 153 For Nelson the album found Swift adopting black music styles and African American Vernacular English a reflection of a wider cultural problem 153 Some reviewers agreed that Reputation s black music influences were controversial and a probable case of cultural appropriation h but Caramanica welcomed them as a sign of Swift embracing modern pop music trends 41 Cinquemani called it a good pop album but found it blemished at times by tired repetitive EDM tricks 63 and Pitchfork s Jamieson Cox lamented how Swift s lyrical craftsmanship was overshadowed by what he deemed a conventional and unoriginal production 34 The Boston Globe s Terrence Cawley and Billboard s Jason Lipshutz identified some stylistics missteps but said the experiments were worthwhile and made an enjoyable listen 49 35 The Associated Press s Meskin Fekadu 54 and Variety s Chris Willman hailed Reputation as an outstanding pop album the latter lauded the balance between Swift s singer songwriter lyrical strengths and the up to the second rhythmic pop of mainstream music 27 Accolades editReputation featured on several publications lists of the best albums of 2017 ranking on such lists by Time fifth 154 Rolling Stone seventh 155 Slant Magazine 17th 156 The Independent 19 157 Complex 26th 158 NME 31st 159 and Spin 48th 160 On the mass critics poll Pazz amp Jop coordinated by The Village Voice the album ranked at number 71 out of the 100 albums voted as the best of 2017 161 On individual critics lists it appeared on those by Sheffield second 162 Caramanica fifth 163 and Mikael Wood of the Los Angeles Times unranked 164 On Slant Magazine s list of the best 2010s decade album published in 2019 Reputation ranked at number 88 165 At industry awards held in 2018 the album won an American Music Award for Favorite Pop Rock Album 166 a Billboard Music Award for Top Selling Album 167 a Libera Award for Independent Impact Album 168 and a Japan Gold Disc Award for Best 3 Albums Western 169 It received nominations including an ARIA Music Award nomination for Best International Artist 170 a Billboard Music Award nomination for Top Billboard 200 Album 167 and a Juno Award nomination for International Album of the Year 171 At the 61st Annual Grammy Awards Reputation was nominated for Best Pop Vocal Album 172 with several publications viewing the lack of a nomination for Album of the Year or any other category as being a snub 173 174 175 The album s packaging and design won two awards from the American Advertising Federation 176 Legacy editReleased amidst negative press Reputation was regarded by several journalists as her comeback 87 177 Some critics interpreted the release during the Donald Trump presidency as a political statement whereas many celebrities voiced their opposition to Trump s controversial policies Swift s inaction during the 2016 presidential election was highlighted in the press as a shocking phenomenon 178 179 Detractors denounced her as aloof and tone deaf to contemporary political landscape 10 179 with a Guardian editorial dubbing her an envoy for Trump s values 180 The Guardian journalist Laura Snapes observed Swift s silence coupled with the celebrity controversies considerably damaged her status as a peerless pop princess 181 Her inclusion as one of the Silence Breakers a group of six women who publicly spoke out against sexual misconduct for the cover of Time 2017 s People of the Year was criticized by some who disdained her spineless feminism and political passivity 111 Some others regarded Reputation as Swift s first commercial disappointment partly because of its diminished success next to its predecessor 1989 179 182 In defense of Swift the academic and journalist Jane Martinson said that Swift s disengagement from the press represented her efforts to control the narrative and was an empowering move for young women 111 Retrospectively a few music critics have opined that Reputation surpassed the initial disappointment and stood the test of time 179 183 184 Billboard journalist Andrew Unterberger in August 2019 wrote With a couple years clarity removed from all the backlash against Swift for her perceived insincerity and political neutrality we can now look back on Reputation for what it actually was a very good pop album that was very successful 182 Mary Siroky of Consequence observed how time proved it to be an authentic record contrary to some initial reviews claiming otherwise 185 and as part of a 2022 piece titled What Were We Thinking 15 Times We Were Wrong opined that the publication s initial review was influenced by Swift s negative press and its score should have been higher 183 Joe Lynch of Billboard attributed the initial criticism to the general preconception disregarding lyrics in synthesizer based arrangements Which is a shame because on Reputation Swift s words deliver vivid Polaroid shots directly to your brain 186 Rolling Stone s Kara Voght said the album was Swift s first to truly be in conversation with its pop contemporaries and identified some of its songs as her artistic heights 10 For some critics though Reputation is not as accomplished as Swift s other albums its hip hop experimentation and detail heavy songwriting led to her refined craftsmanship on subsequent records namely Folklore 2020 Evermore 2020 and Midnights 2022 10 187 188 Other opinions observed how the public backlash during promotion of Reputation contributed to Swift s political engagements after 2018 she publicly endorsed political candidates supported LGBT rights and criticized systemic racism 16 179 189 The promotional campaign of Reputation specifically Swift s use of social media was subject of an academic paper analyzing popular music marketing by Linda Ryan Bengtsson and Jessica Edlom two media and communications scholars They argued that Reputation was the most adequate release in terms of marketing driven by fan oriented social media promotion and Swift s long standing relationship with her supporters 79 Her social media blackout set a precedent for other pop stars to emulate 190 Commenting on the album s rollout cycle the music scholar Jadey O Regan remarked how Swift used the art of pop in the best way for utilizing the way she s been stereotyped in popular culture 191 The film director Jennifer Kaytin Robinson cited Reputation as an inspiration for her 2022 teen comedy film Do Revenge 192 Track listing editCredits are adapted from the album liner notes 25 No TitleWriter s Producer s Length1 Ready for It Taylor SwiftMax MartinShellbackAli PayamiMartinShellbackPayami3 282 End Game featuring Ed Sheeran and Future SwiftMartinShellbackSheeranNayvadius WilburnMartinShellbackIlya a 4 043 I Did Something Bad SwiftMartinShellbackMartinShellback3 584 Don t Blame Me SwiftMartinShellbackMartinShellback3 565 Delicate SwiftMartinShellbackMartinShellback3 526 Look What You Made Me Do SwiftJack AntonoffRichard FairbrassFred FairbrassRob ManzoliSwiftAntonoff3 317 So It Goes SwiftMartinShellbackOscar GorresMartinShellbackGorres3 478 Gorgeous SwiftMartinShellbackMartinShellback3 299 Getaway Car SwiftAntonoffSwiftAntonoff3 5310 King of My Heart SwiftMartinShellbackMartinShellback3 3411 Dancing with Our Hands Tied SwiftMartinShellbackOscar HolterMartinShellbackHolter3 3112 Dress SwiftAntonoffSwiftAntonoff3 5013 This Is Why We Can t Have Nice Things SwiftAntonoffSwiftAntonoff3 2714 Call It What You Want SwiftAntonoffSwiftAntonoff3 2315 New Year s Day SwiftAntonoffSwiftAntonoff3 55Total length 55 38 Notes edit a signifies an additional vocal producer Look What You Made Me Do contains an interpolation of the 1991 song I m Too Sexy by the band Right Said Fred Personnel editCredits are adapted from the album liner notes 25 Taylor Swift vocals backing vocals tracks 1 4 10 producer tracks 6 9 12 15 executive producer packaging creative design package direction creative packaging direction Max Martin producer keyboards programming tracks 1 5 7 8 10 11 recording track 1 piano tracks 4 5 backing vocals track 4 Shellback producer keyboards programming tracks 1 5 7 8 10 11 drums tracks 2 4 10 bass tracks 2 10 guitars track 8 Ali Payami producer keyboards programming track 1 Jack Antonoff producer programming instruments tracks 6 9 12 14 backing vocals tracks 6 9 14 piano bass guitar synths track 15 Oscar Gorres producer keyboards programming piano track 7 Oscar Holter producer keyboards programming track 11 Michael Ilbert engineer tracks 2 5 7 8 10 11 Sam Holland engineer tracks 2 5 7 8 11 Laura Sisk engineer tracks 6 9 12 13 15 Noah Passovoy engineer track 10 Cory Bice assistant engineer tracks 2 5 7 10 11 Jeremy Lertola assistant engineer tracks 2 4 5 7 10 11 Jon Sher assistant engineer track 10 Ed Sheeran featured artist track 2 Future featured artist track 2 Ilya Salmanzadeh additional vocal production track 2 Seth Ferkins engineer track 2 Sean Flora assistant engineer track 2 Peter Karlsson assistant engineer track 2 Mike Synphony assistant engineer track 2 Daniel Watson assistant engineer track 2 Victoria Parker violins tracks 6 9 13 viola track 13 Phillip A Peterson cellos tracks 6 9 13 Evan Smith saxophones track 6 James Reynolds baby voice intro track 8 Sean Hutchinson drums track 9 Serban Ghenea mixing John Hanes mix engineer Randy Merrill mastering Mert and Marcus photography Mat Maitland photo creative direction Joseph Cassell wardrobe stylist Isamaya Ffrench makeup Lorraine Griffin manicurist Paul Hanlon hair Josh and Bethany Newman packaging art direction Ben Fieker packaging design Parker Foote packaging design Austin Hale packaging designCharts editWeekly charts edit 2017 2018 weekly chart performance for Reputation Chart 2017 2018 PeakpositionAustralian Albums ARIA 129 1Austrian Albums O3 Austria 193 1Belgian Albums Ultratop Flanders 194 1Belgian Albums Ultratop Wallonia 195 9Canadian Albums Billboard 196 1Czech Albums CNS IFPI 197 2Danish Albums Hitlisten 198 3Dutch Albums Album Top 100 199 1Finnish Albums Suomen virallinen lista 200 5French Albums SNEP 201 16German Albums Offizielle Top 100 202 2Greek Albums IFPI 203 3Hungarian Albums MAHASZ 204 8Irish Albums IRMA 137 1Italian Albums FIMI 205 3Japanese Albums Oricon 206 3Japanese International Albums Oricon 207 1Mexican Albums AMPROFON 208 4New Zealand Albums RMNZ 209 1Norwegian Albums VG lista 210 1Polish Albums ZPAV 211 6Portuguese Albums AFP 212 1Scottish Albums OCC 213 1South Korean Albums Circle 214 36South Korean International Albums Circle 215 3Slovak Albums CNS IFPI 130 4South African Albums RSG 216 3Spanish Albums PROMUSICAE 217 3Swedish Albums Sverigetopplistan 218 2Swiss Albums Schweizer Hitparade 219 1UK Albums OCC 220 1US Billboard 200 221 12021 2024 weekly chart performance for Reputation Chart 2021 2024 PeakpositionArgentine Albums CAPIF 222 1Greek Albums IFPI 223 1Lithuanian Albums AGATA 224 20US Independent Albums Billboard 225 3Monthly chart edit 2022 monthly chart performance for Reputation Chart 2022 PeakpositionUruguayan Albums CUD 226 1 Year end charts edit 2017 year end chart performance for Reputation Chart 2017 PositionAustralian Albums ARIA 227 3Austrian Albums O3 Austria 228 55Belgian Albums Ultratop Flanders 229 57Belgian Albums Ultratop Wallonia 230 165Dutch Albums Album Top 100 231 90German Albums Offizielle Top 100 232 60Hungarian Albums MAHASZ 233 95Japanese Albums Billboard Japan 234 82Japanese Albums Oricon 235 73Mexican Albums AMPROFON 236 93New Zealand Albums RMNZ 237 9Norwegian Albums VG lista 238 94South Korean International Albums Gaon 239 51Spanish Albums PROMUSICAE 240 43Swiss Albums Schweizer Hitparade 241 90UK Albums OCC 242 152018 year end chart performance for Reputation Chart 2018 PositionAustralian Albums ARIA 243 11Belgian Albums Ultratop Flanders 244 77Canadian Albums Billboard 245 4Danish Albums Hitlisten 246 87Estonian Albums Eesti Ekspress 247 35Irish Albums IRMA 248 16Japanese Albums Billboard Japan 249 72Mexican Albums AMPROFON 250 62New Zealand Albums RMNZ 251 9South Korean International Albums Gaon 252 84UK Albums OCC 253 37US Billboard 200 254 12019 year end chart performance for Reputation Chart 2019 PositionAustralian Albums ARIA 255 27New Zealand Albums RMNZ 256 45Spanish Albums PROMUSICAE 257 93US Billboard 200 258 742020 year end chart performance for Reputation Chart 2020 PositionAustralian Albums ARIA 259 692021 year end chart performance for Reputation Chart 2021 PositionAustralian Albums ARIA 260 62Belgian Albums Ultratop Flanders 261 156New Zealand Albums RMNZ 262 50US Billboard 200 263 1702022 year end chart performance for Reputation Chart 2022 PositionAustralian Albums ARIA 264 34UK Albums OCC 265 71US Billboard 200 266 1082023 year end chart performance for Reputation Chart 2023 PositionAustralian Albums ARIA 267 11Austrian Albums O3 Austria 268 19Belgian Albums Ultratop Flanders 269 28Belgian Albums Ultratop Wallonia 270 143Canadian Albums Billboard 271 29Danish Albums Hitlisten 272 88Dutch Albums Album Top 100 273 33German Albums Offizielle Top 100 274 43Hungarian Albums MAHASZ 275 40New Zealand Albums RMNZ 276 13Swedish Albums Sverigetopplistan 277 93Swiss Albums Schweizer Hitparade 278 61UK Albums OCC 279 21US Billboard 200 280 21US Independent Albums Billboard 281 3Decade end charts edit 2010 2019 decade end chart performance for Reputation Chart 2010 2019 PositionAustralian Albums ARIA 282 50US Billboard 200 283 62Certifications editCertifications for Reputation with pure sales where available Region Certification Certified units salesAustralia ARIA 140 4 Platinum 280 000 Austria IFPI Austria 131 Platinum 15 000 Belgium BEA 132 Platinum 20 000 Denmark IFPI Danmark 133 Platinum 20 000 France SNEP 284 Gold 50 000 Germany BVMI 285 Gold 100 000 Italy FIMI 286 Platinum 50 000 Japan RIAJ 143 Gold 100 000 Mexico AMPROFON 287 Platinum 60 000 New Zealand RMNZ 141 5 Platinum 75 000 Norway IFPI Norway 288 Gold 10 000 Poland ZPAV 289 Platinum 20 000 Singapore RIAS 142 Platinum 10 000 Spain PROMUSICAE 290 Gold 20 000 Sweden GLF 134 Platinum 40 000 United Kingdom BPI 139 2 Platinum 600 000 United States RIAA 127 3 Platinum 2 478 000 i Sales figures based on certification alone Shipments figures based on certification alone Sales streaming figures based on certification alone Release history editRegion Date Format s Edition s Label s Ref Various November 10 2017 CDdigital download Standard Big Machine 291 292 Japan CD DVD Deluxe Universal Music 293 Brazil November 24 2017 CD Standard 294 Various December 1 2017 Streaming Big Machine 105 United States December 15 2017 LP 292 December 29 2017 Cassette 295 Various March 9 2018 Digital downloadstreaming Karaoke 296 297 United States May 18 2018 CD G DVD 298 See also editList of Billboard 200 number one albums of 2017 List of Billboard 200 number one albums of 2018 List of number one albums of 2017 Australia List of number one albums of 2017 Belgium List of number one albums of 2017 Canada List of number one albums of 2017 Ireland List of number one albums of 2018 Ireland List of number one albums from the 2010s New Zealand List of UK Albums Chart number ones of the 2010s 2017 List of top 25 albums for 2017 in Australia List of top 25 albums for 2018 in Australia Lists of fastest selling albums List of best selling albums in China List of best selling albums by year in the United States List of best selling albums in the United States of the Nielsen SoundScan eraNotes edit Attributed to reviews by Greg Kot for the Chicago Tribune 31 Will Hodgkinson for The Times 32 and Ken Tucker for NPR 33 Attributed to reviews by Tucker 33 Jamieson Cox for Pitchfork 34 and Jason Lipshutz for Billboard 35 Attributed to reviews by Tucker 33 Monique Melendez for Spin 46 and George Fenwick for The New Zealand Herald 47 Attributed to reviews by Ann Powers for NPR 62 Sal Cinquemani for Slant Magazine 63 and Clayton Purdom for The A V Club 64 As described by such critics as Terrence Cawley for The Boston Globe 49 Rob Sheffield for Rolling Stone 56 and Alexis Petridis for The Guardian 73 As described by such critics as Lipshutz 35 Petridis 73 and Chris Willman for Variety 27 Attributed to opinions by Jake Nevins for The Guardian 87 Ludovic Hunter Tilney for the Financial Times 88 and the staff for The Ringer 89 Attributed to reviews by Kitty Empire for The Observer 52 Fenwick 47 and Powers 62 US sales for Reputation as of January 2024 128 References edit Aswad Jem October 24 2014 Album Review Taylor Swift s Pop Curveball Pays Off With 1989 Billboard Archived from the original on November 2 2014 Retrieved November 5 2014 McNutt 2020 p 78 Taylor Swift Returns to Spotify On the Day Katy Perry s Album Comes Out BBC News June 9 2017 Archived from the original on June 9 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