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Wikipedia

Telstra

Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets related products and services. It is a member of the S&P/ASX 20 and Australia's largest telecommunications company by market share.[3]

Telstra Group Limited
Telstra Corporate Centre in Melbourne
Telstra
Formerly
List
TypePublic
IndustryTelecommunications
Founded1 July 1975; 48 years ago (1975-07-01)[1]
HeadquartersTelstra Corporate Centre
Melbourne, Australia
Area served
Australia
Worldwide (selected products)
Key people
Vicki Brady (CEO)
Michael Ackland (CFO)
John Mullen (Chairman)
ProductsFixed line and mobile telephony, Internet, data services, network services, and pay TV
BrandsBelong
Revenue A$26 billion (2017)[2]
A$6.2 billion (2017)[2]
A$3.9 billion (2017)[2]
Total assets A$42.1 billion (2017)[2]
Total equity A$14.6 billion (2017)[2]
Number of employees
~26,000 (2019)[2]
Subsidiaries150 subsidiaries
Foxtel (35%)
Sensis (30%)
Amplitel (51%)
Websitetelstra.com.au

Telstra has a long history in Australia, originating together with Australia Post as the Postmaster-General's Department upon federation in 1901. Telstra had transitioned from a state-owned enterprise to a fully privatised company by 2006.[4]

History

 
Telecom Australia logo, 1975–1993
 
Telecom Australia logo, 1993–1995

Australia's telecommunications services were originally controlled by the Postmaster-General's Department (PMG),[5] formed in 1901 as a result of Australian Federation. Prior to 1901, telecommunications were administered by each colony. On 1 July 1975, separate commissions were established by statute to replace the PMG. Responsibility for postal services was transferred to the Australian Postal Commission (Australia Post). The Australian Telecommunications Commission (ATC), trading as Telecom Australia, ran domestic telecommunication services.

In 1989, the ATC introduced new buildings and frameworks.

In 1993, the Overseas Telecommunications Commission, a separate government body established in 1946, was merged with the Australian Telecommunications Corporation into the short-lived Australian and Overseas Telecommunications Corporation (AOTC) which continued trading under the established identities of Telecom and OTC. The AOTC was renamed to Telstra Corporation Limited in 1993. The name "Telstra" is derived from the word Telecom Australia (TEL from Telecom and STRA from Australia). The corporation then traded under the "Telstra" brand internationally and "Telecom Australia" domestically until uniform branding of "Telstra" was introduced throughout the entire organisation in 1995, following an unsuccessful attempt to register the trademark "Telecom Australia".

Telstra has faced competition since the early 1990s from Optus (Australia's second largest communication company) and a number of smaller providers. Telstra once retained ownership of the fixed-line telephone network, but since the nationwide upgrade to the National Broadband Network (NBN), the Australian Government now has legal ownership of these lines since 2007, though Telstra has played a big part in this upgrade supplying resources to the Government on the new network.[citation needed] Telstra also has pay TV and owns 35% of the Australian media company Foxtel.[6] Other companies offering fixed-line services must therefore deal with Telstra, except Optus, TransACT and a few others who have installed their own infrastructure.

Overseas Telecommunications Commission

 
Former OTC dish at Ceduna, South Australia.

The Overseas Telecommunications Commission (OTC) was established by an Act of Parliament in August 1946.[7] It inherited facilities and resources from Amalgamated Wireless Australasia Limited (AWA) and Cable & Wireless, and was charged with responsibility for all international telecommunications services into, through and out of Australia.[8]

On 1 February 1992, it was merged with Australia's domestic telecommunications carrier, the Australian Telecommunications Corporation Limited ("Telecom"), to create the Australian and Overseas Telecommunications Corporation Limited (AOTC). The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited ("Telstra") for international business in 1993 and domestic business in 1995.[5]

Privatisation

Beginning in 1997 and finalizing in 2011, the federal government began to privatise the corporation. The first three stages were initiated by the Liberal–National Coalition's Howard government: the first, informally known as "T1" (with shares priced at $3.30), occurred in 1997. "T2" ($7.40) followed in 1999; "T3" ($3.60) in 2006.[5][9] In T1, the government sold one third of its shares in Telstra for A$14 billion and publicly listed the company on the Australian Stock Exchange.[9] In 1998, a further 16% of Telstra shares were sold to the public, leaving the Australian government with 51% ownership. In 2006, T3 was announced by the government and was the largest of the three public releases, reducing the government's ownership of Telstra to 17%.[10] The 17% remainder of Telstra was placed in Australia's Future Fund, a sovereign wealth fund established mainly to meet future liabilities for payment of superannuation to retired federal public servants.[11] In 2009, the Future Fund sold off another $2.4 billion worth of shares, reducing the government's stake in Telstra to 10.9%.[12] In August 2011, under Labor's Gillard government, the Future Fund sold its remaining "above market weight" Telstra shares, reducing its holding to 0.8% of the shares, effectively completing Telstra's privatisation.[13]

With more than one million shareholders, Telstra is currently the most widely held ASX-listed company.[14]

 
Telstra phone booths showing the current colour scheme, replacing the former orange logo with shades of green and blue.

National Broadband Network

On 26 November 2008, Telstra submitted a non-complying tender issued by the federal government to build a National Broadband Network, a 12-page letter proposing a $5 billion broadband network covering between 80 and 90 percent of the Australian population in major cities, despite the tender requiring 98 percent coverage.[15][16]

As a result, Telstra was removed from the National Broadband Network RFP process on 15 December 2008.[17] In response, Telstra announced that it would raise speeds on its existing Next G network and HFC "cable" network so that they both offer higher speeds than the RFP for the NBN requires.[18] Following Telstra's exclusion from the National Broadband Network bidding process Telstra's share price suffered the biggest one-day percentage fall in its history.[19]

NBN Co Limited signed a definitive agreement with Telstra on 23 June 2011, estimated to be worth A$9 billion post-tax net present value,[20] building upon the signing of a financial heads of agreement a year beforehand.[21] Telstra agreed to "disconnect"[22] its Internet customers from the copper and hybrid fibre-coaxial networks in areas where FTTP has been installed, and agreed to lease dark fibre, exchange space and ducts to NBN Co. As part of the agreement, Telstra would not be able to market their mobile network as an alternative to the NBN for a number of years.[20] Telstra remains the owner of its networks.[23] On 18 October 2011, Telstra shareholders overwhelmingly approved the deal.[24]

On 14 December 2014 it was announced that in a A$11b renegotiated deal Telstra will transfer ownership of its copper and hybrid fibre-coaxial (HFC) networks to NBN while disconnecting premises from these networks. This ownership allows NBN Co to use these networks "where it sees fit in for its multi-technology NBN rollout."[25]

David Thodey era (2010–2015)

Under the leadership of David Thodey, Telstra embarked upon a transformation agenda to become more sales and service focused. As part of that, an ambitious customer service agenda was defined.[26]

In 2014, Telstra was named "most respected company" by the Australian Financial Review newspaper.[27]

Market share recovery

Early in 2010, Telstra announced the creation of a $1 billion "fighting fund" to be used in a concerted effort to win back market share in key product categories. This effort seems to have paid off with strong sales momentum announced in February 2011.[28]

Customer service recovery

As part of its new strategy, Telstra announced that its "goal is for customer service to be fundamental to everything we do".[29] In August 2011, Telstra Digital announced expansion of customer service into social media with 24/7 coverage.[30] By November 2012, Telstra claimed 140,000 live chats for the month and a growth rate of this service of 600% p.a.[31] In October 2013, Telstra announced that it had grown its Live Chat workforce to 600 and its social media workforce to 30.[32]

The following table shows total complaints handled by the Telecommunications Industry Ombudsman (TIO) 2010–2015, and of those, the ones made against Telstra.

Year Total complaints Complaints about Telstra Percentage of all complaints Source
2010 167,772 78,611 47% [33]
2011 197,682 78,949 40% [34]
2012 193,702 69,991 36% [35]
2013 158,652 57,298 36% [36]
2014 138,946 58,009 42% [37]
2015 124,417 55,529 45% [38]

Telstra Digital

In February 2011, Telstra announced the formation of Telstra Digital under the leadership of Gerd Schenkel who was hired from National Australia Bank/UBank.[39][40][41] Telstra Digital's initial purpose was to improve the use of digital channels for customer service. In April 2011, Telstra Digital relaunched its web homepage design.[42] In July 2011, Telstra Digital launched "CrowdSupport", an online forum to crowd source customer service.[43] As of July 2017, Telstra's "CrowdSupport" had 463,000 posts.[44] It was also cited as an example of "scaling at the edge" by Deloitte's Centre for the Edge.[45]

In September 2011, Telstra Digital launched a new account services portal to help achieve its goal of managing 35% of Telstra's transactions.[46] In October 2011, Telstra Digital announced a new mobile smartphone optimised version of its website.[47] In November 2011, Telstra Digital launched an iPhone app on a trial basis[48] as well as a new online mobile phone shop.[49] In July 2012, Telstra Digital launched smartphone and Facebook apps for customers to manage their Telstra accounts[50] and in November 2012, Telstra claimed that over 700,000 customers had downloaded those apps.[51][non-primary source needed][non-primary source needed] In August 2013, Telstra revealed that the apps reached 2.5 million downloads.[52]

At a results announcement, CEO David Thodey remarked that "the group's new online strategy was delivering" in the context of a 28% reduction of inbound service calls.[53] Telstra estimated that its digital program will provide productivity benefits of $100 million in the 2013 financial year from lower printing costs, decreasing commissions to third parties, and reduced dependence on call center staff.[54]

In October 2012, Telstra's CEO David Thodey stated, "The rise of online and social media had 'fundamentally changed the way' which the company communicated with its customers".[55] In a 2015 Deloitte report, Telstra disclosed that its "CrowdSupport" service community had generated 200,000 pieces of user-generated content.[56] In August 2016, Telstra disclosed that "more than 60%" of visitors to "CrowdSupport" manage to find an answer on the community.[57]

In February 2013, Telstra introduced the ability to pay its bills via PayPal.[58] And in June 2013, Telstra launched a new website, including the ability for customers to link their online accounts to their Facebook identity.[59][60]

In March 2014, Telstra announced a new digital development program called "Digital First" with a stated aim to conduct 65 to 70 percent of its transactions online.[61] Telstra published a white paper sharing some key metrics of its digital program:[62]

Metric 2011 2013 2015 June 2015 June 2016 August 2016
Digital service transactions share 26% 44% 50% 52%[63] 56%[63]
Digital customer contacts per month 10m 23m 33m (monthly average) Not disclosed 48m (grossed up from weekly)[64]
MyAccount users 0.5m 2.6m Not disclosed Not disclosed 2.5m[64]
Regular 24x7 mobile app users 0.0m Not disclosed 2.1m 2.3m[63] 2.6m[64] 2.9m[57]
Digital payments transaction share Not disclosed Not disclosed 75%
Digital prepaid recharge share Not disclosed Not disclosed 50%
Monthly live chat sessions Not disclosed Not disclosed Not disclosed 350,000[63]

In September 2014, Telstra announced the opening of a "Digital Transformation Centre" in Sydney to design and built new digital tools for its service systems.[65][66]

In June 2014, Telstra disclosed that it had 3 million customers on "electronic billing" saving it $3 million per month in costs.[67] Telstra also mentioned that live chat accounted for 10% of total contact centre activity.[68]

In December 2015, Telstra Digital launched customer service on Periscope.[69]

In October 2016, the Executive Director of Telstra Digital Gerd Schenkel left Telstra[70] to become CEO of a fintech company.[71]

Retail store network

 
Telstra Store in Chadstone Shopping Centre, Melbourne
 
Telstra Store in the Sturt Mall in Wagga Wagga

Telstra owns and operates a series of retail stores known as Telstra Stores. Some are directly owned and operated by Telstra and some are operated by licensees.[72]

As of May 2016, Telstra has a total of 360 retail stores across Australia.[73] This includes several new 'Discovery' stores, where Telstra has invested millions in redesigning key stores based on local requirements. These designs include new displays, accessory shops, digital tickets and free baristas.[74]

109 of Telstra's stores are owned and operated by Vita Group, a publicly listed company with a market capitalisation of approximately $600m (June 2016).

In February 2011, Telstra announced the creation of an additional 100 retail stores within three years.[39][75]

The carrier opened the world's first Android store, called "Androidland", on Bourke Street, Melbourne, Australia, in December 2011.[76]

These developments built on Telstra's T[life] concept stores it had launched in the early 2000s.[77]

New brand

 
Former logo of Telstra, 2006–2011

In October 2011, Telstra launched a new brand identity and color scheme.[78] The new identity launched with the slogan "It's how we connect", and features the "T" from the previous logo in a variety of colors. This was followed by a "brand refresh" in February 2014 and again in 2016.[79] In 2013, Telstra was assessed as Australia's third most valuable brand, after Woolworths and BHP Billiton.[80] In 2016 Telstra became Australia's most valuable brand, which it maintained in 2017.[81]

Sponsorships

Telstra sponsors numerous awards around Australia, including the Australian Business of the Year award, the MYOB Small Business Award, and the National Aboriginal & Torres Strait Islander Art Award (NATSIAA) which has become known as the Telstra Award.[82] Notable past winners include Vaxine,[83] APS Plastics,[84] and eWAY.[85]

Telstra was a major sponsor of the V8 Supercars car racing championship through its BigPond brand and directly sponsored the Sydney Telstra 500 event, the final round of the series held at Sydney Olympic Park.[86] The sport ended this deal at the conclusion of the 2012 season.[87]

Telstra had naming rights to the Docklands Stadium in Melbourne from 2002 until 2009.[88] Telstra is also the naming rights sponsor of the National Rugby League Premiership. Telstra is also the principal sponsor of Swimming Australia. They also sponsored the Minardi team for the 2002 Formula One season, and the Rally Australia 2006 Championships.[89]

Telstra also had the naming rights (under TelstraClear) for the TelstraClear Pacific events centre in Manukau City, New Zealand.[90][91]

In September 2021 Telstra solutions and Telstra Purple announced a partnership with eVTOL racing series Airspeeder. The deal centred around providing a service to transmit terabytes of data for vehicle to vehicle and vehicle to infrastructure communications for the EXA series. This deal incorporated on-vehicle branding for Telstra.[92][93]

Share price development

In November 1997, the Australian government sold the first tranche of its Telstra shares, 4.29 Billion shares, publicly at a price of $3.40 per share to institutional investors and $3.30 to retail investors. This sale is commonly referred to as "T1".[94] In October 1999, the Australian government sold the second tranche of its Telstra shares under the "T2" program for $7.80 per share to institutional investors and $7.40 to retail investors.[94] In November 2006, the government sold a third tranche of its shares, "T3", at $3.60 per share.[95]

Since its privatisation, Telstra shares have hit a low of just over $2.50 per share in late 2010.[96] Since then, Telstra shares have risen to $5 per share in December 2013[96] and $6 per share in December 2014.[97] On 17 May 2019 the shares closed on the ASX at $3.56 up from a twelve-month low of $2.547 per share[98]

In February 2014, Telstra raised its dividend from 14c to 14.5c per share.[99]

Amid the global pandemic crisis of the coronavirus in 2020, Telstra was one of three companies of the ASX 200 to gain in the week starting 15 March. It increased by 1.8 percent on the Australian Securities Exchange.[100]

Sale of Sensis

In January 2014, Telstra announced its intention to sell 70% of Sensis to Platinum Equity for $454 million.[101] Sensis was said to have once been "one of Telstra's most lucrative businesses" and reportedly "has been under pressure in recent years amid competition from more agile digital alternatives such as Google".[101]

In February 2014, Telstra was reportedly seeking to reduce Sensis employment by 400 to 1,000 positions.[102][103]

New health business unit

In September 2013, Telstra launched a new health business unit – Telstra Health and hired Shane Solomon as the head.[104]

In September 2016, Telstra Health was awarded a $220m government contract amidst claims of "lack of transparency".[105]

Shane Solomon left Telstra in Nov 2016.[106]

Telstra Health Acquisitions

Year Name Amount Comments Reference
2013 HealthConnex $44m Rebranded from DCA eHealth Solutions, Previously Database Consultants Australia [107]
2013 Verdi ~$1M Rebranded from IP Health
2013 HealthEngine $5m 50% Investment made with Seven West Media [108]
2013 Fred IT $50M 50% Investment made [109]
2014 iCare Health $26M [110]
2014 Emerging Systems $15m [111]
2014 Orion Health $18m 2% Investment made
2015 EOS Technologies Not Disclosed Merged into HealthConnex [112]
2015 IdeaObject/Cloud9 $19m Merged into Cloud9 [113]
2015 Dr Foster Intelligence ~$40M-$50M [114]
2015 Medinexus $4M [115]
2015 Anywhere Healthcare Not Disclosed [116]
2015 Health IQ Not Disclosed [117]

National Broadband Network (NBN)

In December 2014, Telstra signed an agreement with the federal government's A.C.N. 86 136 533 741 (NBN Co) Limited. This agreement is said to retain the $11b value for Telstra of the original agreement from October 2011 and will see the company progressively sell its copper and Hybrid_fiber-coaxial networks to A.C.N. 86 136 533 741 (NBN Co) Limited.[118]

Andrew Penn era (2015–2022)

On 19 February 2015, Telstra announced that CEO David Thodey would retire on 1 May 2015 and be replaced by successor Andy Penn.[119] Penn indicated new focus on growth in international markets,[120] however this strategy experienced a setback with the failure of a joint venture to build a mobile phone network in the Philippines.[121] On 14 March 2016, Telstra ended their talks between the company and the Philippine-based conglomerate San Miguel Corporation for a planned joint telecommunications venture in the Philippines due to several factors.[122]

In 2016, Telstra suffered a series of network outages[123][124] for which the company apologised.[125] In December of that year, Telstra announced the appointment of Robyn Denholm as its new COO, following the departure of Kate McKenzie who left after a series of network outages.[126] In December, Telstra announced the hire of a new CTO to replace the predecessor who left amongst allegations of CV fraud.[127] In 2016, the government raised the possibility that Telstra's regional mobile network may be forced to be opened to competitor' use under a roaming scheme. A prospect strongly being fought by Telstra.[128]

In February 2017, Telstra announced a that revenue had dropped 3.5%, Net Profit After Tax had dropped by over 14%.[129] As a result, Telstra's share price dropped by 4.5% on the same day.[130] In August 2017, Telstra announced that it would cut its dividend, leading to a drop in share price by over 10% in a single day to reach a 5-year low.[131] Andy Penn's CEO tenure had been severely tarnished after $28.5b in Telstra's market value had been destroyed under his leadership.[132]

T22 strategy

In May 2018, Telstra issued a profit warning which lead to a decline in the company's share price of 4% on that day.[133] In the weeks after the announcement, the share price continued to drop to a seven-year low, amidst speculation that the company may be forced to cut its dividend again.[134] As a consequence, [CEO] [Andy Penn]'s tenure came into question with his presiding over a $46b loss of shareholder value.[135]

In June 2018, Telstra announced its Telstra2022 strategy designed to face into headwinds from the NBN rollout and return the business to growth.[136] Composed of four pillars, the strategy was designed to remove $1 billion of operating costs from the business, simplifying its overall structure and leading to six key outcomes: improve customer experiences, simplify its products and operating model, extend network superiority and 5G leadership, achieve global high performance in employee engagement, reduce net productivity costs, and attain a return on capital investment post the NBN rollout.[137]

On 20 June 2018, Telstra announced a reduction of 9,500 jobs (8,000 net job losses after considering 1,500 new roles to be created) as part of its "Telstra 2022" (T22) plan.[138] The news was not well received: Telstra's share price dropped as much as 7.4% immediately. Unions, politicians, and the wider community condemned the move which was widely considered a last ditch attempt of Andy Penn to secure his own job.[139][140][141]

InfraCo

Created on 1 July 2018, Telstra InfraCo[142] would serve as the infrastructure business, owning an estimated $11 billion AUD in assets made up of data centres, non-mobiles related domestic fibre, copper, HFC, subsea cables, exchanges, poles, ducts, and pipes.[143] InfraCo opened its dark fibre network across six Australian state capitals in February 2021.[144] Telstra said the dark fibre network would open up a wealth of capabilities and control for its targeted audience of network operates and service providers such as global carriers, data centre operators, internet service producers and over the top providers.[145]

Retail store strategy

In February 2021, Telstra announced plans to take back full ownership of its 337 retail stores. At the time of the announcement Telstra owned and operated 67 of its stores, Vita Group owned and operated 104 stores, and the remaining 166 were operated by individual licensees.[146] The process of transitioning stores back to Telstra ownership will take around 12 to 18 months to complete.[147]

Vicki Brady era (2022–present)

On 30 March 2022, Telstra announced that Vicki Brady will become the new chief executive officer effective 1 September 2022.[148]

Products and services

Fixed-line and mobile telephony

 
Telstra mobile phone base station in Wireless Hill Park, Western Australia
 
Telstra payphone with Telstra Air WiFi hotspot
 
Public phone box on Rottnest Island connecting via wireless

Telstra is Australia's incumbent and largest provider of fixed-line services.[149] These include home phone, business and other PSTN products.[citation needed]

Telstra outsources a significant portion of network installation and maintenance to private contractors and joint ventures, such as ABB Communications and STCJV (Siemens Thiess Communications Joint Venture).[150]

Telstra also owns and maintains the majority of Australia's public telephones.[151] In 2006, Telstra announced it would remove many of the phones, citing vandalism and the increasing adoption of mobile telephones.[152]

Telstra Mobile is Australia's largest mobile telephone service providers, in terms of both subscriptions and coverage.[153][154] Telstra operates Australia's largest GSM and 3G UMTS (branded as Next G) mobile telephony networks in Australia,[155] as well as holding a 50% stake in the 3GIS Ltd 2100 MHz UMTS network infrastructure, shared with Hutchison (Three).[citation needed] As of September 2007, Telstra had an estimated 9.3M mobile subscribers.[153] Telstra Mobile services are available in post-paid and prepaid payment types, known as Telstra Pre-Paid (formerly communic8 Pre-Paid).[156]

Telstra's GSM network was the first digital mobile network in Australia. It was launched in April 1993 on the 900 MHz band as "Telstra MobileNet Digital".[157] The GSM network has carried the majority of Telstra's mobile subscribers for the last 10 years and has seen numerous upgrades.[citation needed] 1800 MHz capacity channels were added to the network in the late 1990s as well as GPRS packet data transmission capabilities. As part of the UMTS Next G deployment, the GSM network was also upgraded to a full EDGE data transmission capability in 2006 providing data transmission capabilities greater than 40 kbit/s on its GSM network.[158]

In 1981, Telstra (then Telecom Australia) was the first company to provide mobile telephony services in Australia. The first automated mobile service operated in the major capital cities on 500 MHz using the '007' dialling prefix. This network only provided "car phone" capabilities to subscribers as portable hand-held terminals were not practical at that time. The first cellular system in Australia offering portable hand-held phones was launched by Telstra in 1987 using the AMPS analogue standard on the 800 MHz band. This network at its peak had over 1 million subscribers, but was mandated by the government to be closed down by 2000, partially due to privacy concerns which resulted from the AMPS technology, but also because of arrangements undertaken to secure sufficient interest in the GSM network licenses offered in 1992 to competitors. A license condition placed on Telstra to maintain an equivalent coverage footprint at the time resulted in Telstra deciding to deploy an IS-95 CDMA network in its place.

Telstra operates over 7,400 Next G Base Stations.[159]

Internet

Wholesale

 
Telstra logo on the side of an exchange building.

Telstra Wholesale[160] provides products such as Data, Mobile, Voice, and other Facilities (including Co-location and Duct Access)[161] to other companies and organisations for re-sale.[162] Telstra Wholesale also provides operational support for its customers,[163] and facilities for international customers such as International Data Transport and IP Transport.[164]

Due to Telstra's position as Australia's incumbent telecommunications provider, Telstra Wholesale is the incumbent and dominant wholesaler of ADSL services to other Internet Service Providers. Telstra installed the first DSLAMs in exchanges prior to 2000, and began wholesaling access in late 2000.[165] Telstra Wholesale has a comprehensive network of ADSL DSLAMs (the largest in Australia) and allows competitors access to each Telstra DSLAM at up to ADSL2+ speeds if available, and at ADSL1 speeds should 2+ be unavailable.

Since 2013, Telstra has wholesaled its 3G and 4G network. However the wholesale product only gives access to 7000 of Telstra's over 8000 base stations, and does not include access to its faster 4GX and 5G networks.

Retail internet

Telstra provides internet services for personal and business clients, through its internet service provider (ISP), BigPond. BigPond provides internet products over various delivery methods, including ADSL, Cable Internet, Dialup, Satellite, and Wireless Internet (through the Next G network). At the end of the 2007 financial year, BigPond had over two million broadband subscribers.[166] In 2007 a survey of 14,000 people by PC Authority magazine found BigPond users rated poorly for customer service, and less than a third considered their service value for money. However, BigPond argued that the survey's structure had encouraged people to provide extreme opinions.[167] In January 2009, Telstra was ranked as the top Australian ISP in terms of performance by Epitiro.[168]

Since 2013, the BigPond brand has been discontinued and merged with Telstra.[169]

Cable internet

Telstra owned and operated the largest cable internet Hybrid Fibre cable network in Australia.[citation needed] Telstra Cable operates in selected cities and areas of Australia including (Melbourne, Brisbane, Canberra, Sydney, Perth, Adelaide and the Gold Coast), providing downstream speeds of up to 30 Mbit/s in selected areas. The upgrade to 100 Mbit/s was complete in Melbourne by Christmas 2009, and launched the new DOCSIS 3.0 services on 1 December 2009 before the deadline.

This network has since been acquired by the National Broadband Network Company (NBNCo) for public cable broadband but is still used to distribute Cable TV under the Foxtel brand.

ADSL internet
  • ADSL – BigPond provides both ADSL and ADSL2+ services where available, with speeds ranging from 256 kbit/s down/64 kbit/s up to 20 Mbit/s down/1 Mbit/s up. The current speeds available on ADSL plans that BigPond offers are "up to" 1.5 Mbit/s down/256 kbit/s up, "up to" 8 Mbit/s down/384 kbit/s up and "up to" 20 Mbit/s down/1 Mbit/s up.
Naked DSL – A six-week trial of two kinds of naked DSL to "assess customer demand" was launched on 1 June 2010. 'Pure DSL' having the ability to receive incoming calls and make emergency calls, and 'Naked DSL' being offered without a dial tone.[170]

On 10 November 2006, Telstra made two major changes to their ADSL network. The first was an increase of wholesale ADSL speeds from 1.5 Mbit/s/256 kbit/s to 8 Mbit/s/384 kbit/s. Telstra also released an ADSL2+ broadband service offering download speeds of up to 24 Mbit/s from exchanges where competitors were already offering ADSL2+ services.

On 6 February 2008, Telstra announced that it would activate high-speed ADSL2+ broadband in a further 900 telephone exchanges serving 2.4 million consumers across every state and territory in Australia. Telstra also claimed that it has received assurances from the Government that it would not be forced to wholesale these services to other providers, and that the move came "after the Government made clear it did not consider a compelling case had been made for regulating third-party access to the service – an assurance sought by Telstra for more than one year".[171]

On 10 June 2008, it was announced that Telstra was in discussions with some wholesale customers in reference to wholesaling ADSL2+ services.[172]

Mobile broadband
  • Mobile Broadband – Through Telstra's Next G network, BigPond provides the largest wireless network coverage in Australia, reaching 99% of the population.[173] Download speeds on the 3G network range from 256 kbit/s to 3.5 Mbit/s in regional and interurban areas, and "up to" 21 Mbit/s in metropolitan and city areas. Download speeds on the 4G Network are "up to" 100Mbit/s. The Telstra mobile network now has 4GX and 5G in all capital CBDs and selected suburban and regional areas and is progressively rolling out. In other coverage areas around Australia, Mobile devices that are capable will automatically switch to the fastest available 5G 4G or 3G. Typical download speeds in 4GX areas are 5 -300Mbit/s with category 16 devices, 5–200Mbit/s with category 11 devices, 5–150Mbit/s with category 9 devices, 2–100Mbit/s with category 6 devices, and 2–75Mbit/s with category 4 devices. BigPond also provides wireless 'hot spots'.[174]
Satellite internet
  • Satellite – Bigpond provides Satellite internet mainly for regional customers who are too far away from the exchange to get ADSL, and cannot get Cable. Satellite is delivered via 2 way Satellite with speeds ranging from 256 kbit/s down/64 kbit/s up to 800 kbit/s down/128 kbit/s up.[175]
Dial-up internet
  • Dial-up – Telstra offered dialup internet from 1995 until early 2015. However they have now ceased selling the service, and existing retail and wholesale customers have been migrated off of Dial-up.[176]

Low-cost mobile and internet brand

In October 2013 Telstra launched "Belong", a low-cost mobile and internet service provider.[177] As of February 2020, Belong has over 600,000 services made up of almost 340,000 mobile services and around 300,000 broadband internet services.[178] Belong is Australia's first carbon neutral telecommunications provider[179] certified by Climate Active, a partnership between the Australian Government and businesses that encourages voluntary action to reduce the impacts of climate change.[180]

Subscription television

Telstra's Hybrid Fibre Coax (HFC) (commonly referred to as "cable") network is one of the delivery systems used by the Australian Subscription Television provider Foxtel. Telstra owns 35% of Foxtel in a joint venture with News Corp Australia who own the remainder.[181] Telstra also sell Foxtel's "iQ digital-video-recorder" to customers in Foxtel's service area (as "Foxtel from Telstra"). Telstra offers discounts for Telstra full-service fixed-line customers, with internet, pay TV and/or mobile services with Telstra. Such discounts can include free installation and the first month of the best Foxtel package (all channels) for free.[182]

Entertainment and content

BigPond Music

MOG, a subscription online music service and blog network, announced a partnership with Telstra offer their product in Australia – the first region outside of the United States to have access.[183] Telstra and MOG launched under the BigPond Music branding on 21 June 2012,[184] however ended this service in September 2014.[185] They replaced it with bonus inclusions related to Apple Music.

BigPond Games and GameArena

GameArena was a website dedicated to video gaming operating under the BigPond brand that was managed by Mammoth Media and based on the east coast of Australia. The site provided news, downloads and servers primarily for the PC, and Mac, though it later branched out to include console sites. GameArena provided an online game shop GameNow, which sported various benefits to Telstra customers.[186]

Usage of the GameArena file library, gaming servers and booking service were freely available to anyone, but provided specific advantages to Telstra customers such as preference in downloads and unmetered usage, as well as various bonuses in competitions. In 2005, GameArena went through a new shift with the merging of GameNow and Gameshop into itself. The name became simply BigPond GameArena.[187]

GameArena once operated over 100 gaming servers, which were monitored by a volunteer force of administrators, known as GameOps. GameCreate was a service offered free of charge where users may book a server for a specific game for a 2-hour period of time. This server was private and could be used for either ladder training or social events.[188]

GameArena servers and its website closed on 20 October 2014.[189]

The Pond in Second Life

Telstra BigPond owned and operated a number of virtual islands in the online game Second Life[190] for approximately three years. BigPond closed its Second Life presence in December 2009.[191]

Facebook

In 2011, Telstra launched "Blurtl", a Facebook application that allows the user to leave audio messages on their Facebook walls.[192]

Payphones

In 2021, Telstra made its pay phones free

  • so that they can be used in emergencies
    • for when mobile phones are out of service due fire, flood, storms, flat batteries, etc.
  • declining use would have meant that the cost of collection exceeded the revenue anyhow
  • for the benefit of people without a mobile phone

Controversies

On 20 March 2019, Telstra denied access to millions of Australians to the websites 4chan, 8chan, Zero Hedge, and Liveleak as a reaction to the Christchurch mosque shootings.[193]

In May 2021, the Federal Court of Australia ordered the company to pay a $50 million fine for mistreating their Indigenous customers.[194]

Mobile networks

The following is a list of known active mobile networks used by Telstra:

Frequencies used on the Telstra network
Frequency 3GPP band Protocol Class Notes
850 MHz 5/n5 UMTS/HSPA/HSPA+/DC-HSPA+/NR 3G/5G Originally used from 1987 for the 1G AMPS network which was decommissioned in 2000. In 2006 the disused frequency spectrum was reallocated for the initial Telstra Next G 3G network which now covers 99% of the Australian population. The 3G 850 MHz network is scheduled for shut down in June 2024 so the spectrum can again be reallocated, this time for 5G. The 2008 shut down of the Telstra CDMA network in favour of the by then well established Next G 3G network allowed that further spectrum to be used for 3G 850 MHz as well.
700 MHz 28 LTE/LTE-A 4G Acquired in the digital dividend spectrum auction and live as of 1 January 2015. Advertised as "4GX".[195] The 700 MHz spectrum was made available by the national conversion of all analog TV broadcasts to digital.
900 MHz 8 LTE/LTE-A 4G 2G GSM 900 MHz network established in 1993, it was shut down in 2016 and vacated spectrum that was reallocated 4G in a limited roll-out in select locations. It was used in the world first LTE-Advanced Carrier Aggregation network in Sunshine Coast with 1800 MHz.[196]
1800 MHz 3 LTE/LTE-A 4G Originally used as a capacity layer for the 2G GSM 900 MHz network it was decommissioned as 3G traffic overtook 2G allowing it to be reused for the LTE roll-out in major capital cities and a significant range of regional centres has been completed, now covering most major metropolitan areas and major regional centres.
2100 MHz 1 LTE/LTE-A 4G Originally used for 3G as a capacity layer as 3G traffic has diminished to is currently used as a capacity layer in high traffic 4G areas.
2600 MHz 7/n7 LTE/LTE-A/NR 4G/5G Supplemental to the 700 MHz and 1800 MHz network in areas of high load. This band was acquired in the digital dividend spectrum auction and activated in major capital cities October 2014.[197][198]
3500 MHz n78 NR 5G Channel bandwidth varies by geography
26000 MHz n258 NR 5G Channel bandwidth 800 MHz as purchased via auction in April 2021 and will be used for so called Millimetre Wave (mmWave) technology.

February 2011: Ericsson wins the LTE contract with Telstra. The LTE network is being deployed in capital city CBDs and select regional centres throughout 2011. It will operate at 1800 MHz and integrate with a HSPA+ service at 850 MHz. A dual mode (LTE/HSPA+) mobile broadband device has been developed for the network.[199]

January 2012: Initial major LTE rollout complete. Incremental rollout continues, widening the coverage in capital cities and introducing new LTE coverage to regional centres.

July 2012: Telstra commences retailing a pocket-sized battery powered 4G WiFi router (ZTE MF91) for prepaid data customers, locked to Telstra, complementing its range of 4G-capable devices. Apart from the ZTE MF91, the Telstra 4G hardware range now comprises two dual mode (4G/3G) voice-capable handsets by HTC and ZTE (available for purchase outright or on a post-paid plan), a Sierra USB wireless modem (outright or post-paid plan), a ZTE USB wireless modem (prepaid, locked to Telstra) and a Sierra 4G Wifi battery powered pocket-sized router (outright or post-paid plan). Telstra is reported to now be operating LTE facilities from more than 3,500 transmission sites.

August 2013: Telstra demonstrates the world's first ever LTE- Advanced Carrier Aggregation network using the 900 MHz and 1800 MHz spectrum bands in the Sunshine Coast.[196]

April 2014: Telstra introduced a mobile broadband device from Huawei (E5786) with LTE Advanced capability.[200]

May 2014: Telstra and Ericsson demonstrate world first 450 Mbit/s LTE-A downlink speeds in a commercial network with a Category 9 device.

September 2015: Telstra, in collaboration with NETGEAR, Ericsson and Qualcomm Technologies announce that it is bringing the world's first 4G LTE Advanced 600 Mbit/s Category 11 device to customers.[201]

September 2016: Telstra conducts the first live 5G trial in Australia with Ericsson, demonstrating 5G capabilities in a real world environment, including speed and beam steering tests.[202]

December 2016: Telstra shuts down the 900 MHz GSM/EDGE network on 1 December.[203] Prior to this, EDGE data capabilities were available on 100% of the GSM networks used.

January 2017: Telstra launches world's first Gigabit LTE-Advanced mobile network.[204][205]

March 2019: Telstra closed the 2100 MHz (Band 1) section of its 3G network on 25 March.[206]

May 2020: Telstra made available Australia's first 5G network using 3500 MHz spectrum.

April 2021: Telstra purchased via Auction 800 MHz of 26 GHz (26,000 MHz) Spectrum nationally for 5G mmWave technology.

Next G network

In 2005, Telstra announced a plan to upgrade its ageing networks and systems; which includes a new 3G network to replace the then current CDMA mobile network.[207][208]

The network was built between November 2005 and September 2006, and launched in October 2006. As of 2007, Next G was the largest mobile network in Australia, providing greater coverage than other 3G providers in Australia and over three times greater than any 2G provider in Australia.[154] In December 2008, the Next G Network was also the fastest mobile network in the World, delivering theoretical network speeds of up to 21Mbit/s[needs update][209] using features of HSPA+ and Dual-Carrier HSPA+. In February 2010, Telstra increased the speed up to 42Mbit/s making the Next G Network once again the fastest mobile network in the world.[210]

On 26 September 2011, Telstra launched its 4G 1800 MHz LTE network, claiming typical download speeds of up to 40Mbit/s.[211]

The network is currently used for BigPond's wireless broadband service and Telstra Mobile, which is Australia's largest mobile telephone service provider, in terms of both subscriptions[153] and coverage[154]

Network design

It was built to replace Telstra's CDMA network which operated from 1999 until 28 April 2008.[212] Telstra opted to use the 850 MHz band for Next G in preference to the more common 2100 MHz band, since it requires fewer base stations to provide coverage, providing a lower capital cost.[213] This network was implemented under contract by Ericsson as part of a project internally dubbed "Project Jersey" and launched on 6 October 2006.[214] HSPA technology was included in the network to provide Australia's first wide area wireless broadband network. The efficiency of the Next G network and its coverage has been challenged and scrutinised since its launch, requiring Telstra to go back to areas with average coverage, particularly rural towns to improve its coverage footprint. On 18 January 2008, Stephen Conroy, Minister for Communications, declined the proposal for Telstra to switch off its CDMA network on 28 January 2008, stating that whilst the Next G network provided coverage equal to or better than the CDMA network, the range of handsets available was not yet satisfactory.[215] On 15 April 2008, the Minister gave approval to close the CDMA network after 28 April 2008.[216] Telstra closed the network nationally during the early morning hours of 29 April 2008.[217]

While most wireless modems[218] offered by Telstra allow peak download speeds of up to 7.2 Mbit/s, a modem by Sierra Wireless was announced in 2009 that supported increased throughput.[219] The "USB 306" is marketed and sold by Telstra as the "Telstra Turbo 21 Modem", and was available in limited quantity in early 2009. By April, the "Turbo 21" was available to customers and offered peak download speeds of 21 Mbit/s, although actual speeds vary between 550kbit/s and 8Mbit/s.[220] As of June 2009, Next G network HSUPA upgrades in selected regional and metropolitan areas, combined with software updates for the "Turbo 21" modem, will allow peak uplink speeds of up to 5.76 Mbit/s.[needs update][221]

4GX

On 1 January 2015, Telstra launched, what it calls "4GX": a 700 MHz based component of its mobile network claiming speeds of up to 75Mbit/s with compatible devices.[222]

Business Technology Services (BTS)

In January 2016, Telstra announced its acquisition of cloud service provider Kloud.[223] This was followed closely by the acquisition of application development company Readify in July 2016.[224]

Market position

Since the Australian telecommunications industry was deregulated in the early 1990s, Telstra has managed to remain the largest provider of telecommunications services[225] despite the emergence of rivals Optus and TPG Telecom. A Harvard Business Review article from 2005 authored by a consultant to Telstra on this topic, reported "that a strategy of offering lower rates on some routes and at certain times of day, even though its prices, on average, were higher than its rivals", helped Telstra retain several points of market share it otherwise may have lost.[226]

In early 2011, Telstra successfully extended its market share lead by discounting its mobile phone products.[227]

By 2020, Telstra's revenue was $26.2 billion,[228] Optus' was $9.0 billion,[229] and TPG Telecom's was $4.4 billion.[230]

Management

Year appointed CEO
1986 Mel Ward
1993 W. Frank Blount
1999 Ziggy Switkowski
2005 Solomon Trujillo
2009 David Thodey
2015 Andrew Penn[231]
2022 Vicki Brady

International holdings

Telstra has over 200 subsidiary businesses as of 30 June 2016. The full list can be found at their website[232]

A list of major businesses that Telstra owns can be found here under:

Year Name Type of ownership Comments
1992   Telstra Europe 100% Telstra has been operating in Europe since 1992. Telstra Europe has a customer base of over 7000 customers, who buy data, voice and complex managed network and hosting services.[233]
2003   Reach Asian undersea cable 50% venture, with PCCW This partnership was created during the late 1990s telecommunications boom – it struggled and had its book value downgraded to zero by Telstra in February 2003. Reach's debt was renegotiated in 2004 and it was restructured to operate mainly as a vehicle for its owners' international requirements.
2005   Adstream Australia 58% In early 2006 Telstra offers $20 million cash to increase its total stake from 33 to 58 percent.[234]
2006   SouFun 51% SouFun was integrated into the Sensis business, providing Telstra with an entry point into China. It was sold to SouFun Holdings in late 2010.[235]
2008   Telstra Endeavour 100% Communications cable linking Sydney and Hawaii. The cable went live in October 2008,[236] with a capacity of 1.28 terabits per second in the future (currently at 100 gigabits per second.)
2008   Norstar Media >50% Telstra acquired controlling stakes in the two businesses, Norstar Media and Autohome/PCPop, for an undisclosed amount.[237]
2008   Autohome/PCPop >50% See above
2011   iVision 100% Integrated telepresence video conferencing solutions
2011   Telepresence Solutions Joint Venture with Tata Group Telstra expands global telepresence reach with partner Tata Communications[238]
2011   Telstra Telecommunications Private Limited Joint venture with Microland Licence for long-distance and ISP data services in Bangalore, Calcutta, Chennai, Delhi, Hyderabad, Mumbai, and Pune[239]
2011   Telstra Singapore 100% Facilities Based Operator (FBO) licence allowing voice and data networks, systems and facilities. Also enables Telstra to build the local backbone required to support its plans for new cable submarine capacity to Singapore.
2011   Telstra Japan K.K. 100% Own and operate large scale telecoms circuits and facilities in multiple cities and prefectures in Japan, along with products and services delivered over those facilities and networks.
2015   Telkomtelstra 49% Provider of Network Application and Services to Indonesian enterprises, multi-nationals and Australian companies operating in Indonesia.
2015   Dr Foster Intelligence 100% Acquisition of Dr Foster Intelligence to form part of Telstra Health.

Selected events

WotNext

In January 2007 Telstra launched WotNext, a video-publishing website that allowed users to upload videos. The video content was then sold to mobile users for A$1, which the uploader and Telstra split equally.[240] The website was shut down in December 2007 after a media backlash over uploaded semi-pornographic videos.[241]

Privacy investigation

On 12 July 2011, the Office of the Australian Information Commissioner (OAIC) released the findings of its investigation into a mailing list error that resulted in approximately 60,300 Telstra customers' personal information being sent to other customers. The Australian Privacy Commissioner Timothy Pilgrim said "Our investigation has confirmed that while Telstra breached the Privacy Act when the personal information of a number of its customers was disclosed to third parties; this incident was caused by a one-off human error. It was not a result of Telstra failing to have reasonable steps in place to protect the personal information of its customers, as required by the Privacy Act."[citation needed]

The government probe determined that Telstra had security measures in place to protect customer personal information involved in mail campaigns. These measures included privacy obligations in agreements with mailing houses, privacy impact assessments, and procedures to ensure staff handle personal information appropriately during mail campaigns.

"In this instance, taking into account the range of measures Telstra has in place for mail campaigns, I consider that the one-off human error that occurred does not mean that Telstra failed to comply with its obligation to take reasonable steps to protect the personal information of its customers. Therefore, I consider that Telstra has not breached this particular aspect of the Privacy Act", the privacy commissioner said.[citation needed]

The commissioner determined that Telstra had acted "immediately" to prevent further breaches, notify customers, and review its data security practices.

In the report, Pilgrim related that the Australian government is currently considering recommendations from the Australian Law Reform Commission to introduce mandatory data breach notification laws in Australia.

See also

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236. Telstra Speed test

External links

  •   Media related to Telstra at Wikimedia Commons

telstra, group, limited, australian, telecommunications, company, that, builds, operates, telecommunications, networks, markets, related, products, services, member, australia, largest, telecommunications, company, market, share, group, limited, corporate, cen. Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets related products and services It is a member of the S amp P ASX 20 and Australia s largest telecommunications company by market share 3 Telstra Group LimitedTelstra Corporate Centre in MelbourneTrade nameTelstraFormerlyList Australian Telecommunications Commission 1979 1989 Australian Telecommunications Corporation 1989 1991 Australian and Overseas Telecommunications Corporation 1991 1993 Telstra Corporation Limited 1993 2022 TypePublicTraded asASX TLSS amp P ASX 200 componentIndustryTelecommunicationsFounded1 July 1975 48 years ago 1975 07 01 1 HeadquartersTelstra Corporate CentreMelbourne AustraliaArea servedAustralia Worldwide selected products Key peopleVicki Brady CEO Michael Ackland CFO John Mullen Chairman ProductsFixed line and mobile telephony Internet data services network services and pay TVBrandsBelongRevenueA 26 billion 2017 2 Operating incomeA 6 2 billion 2017 2 Net incomeA 3 9 billion 2017 2 Total assetsA 42 1 billion 2017 2 Total equityA 14 6 billion 2017 2 Number of employees 26 000 2019 2 Subsidiaries150 subsidiariesFoxtel 35 Sensis 30 Amplitel 51 Websitetelstra wbr com wbr auTelstra has a long history in Australia originating together with Australia Post as the Postmaster General s Department upon federation in 1901 Telstra had transitioned from a state owned enterprise to a fully privatised company by 2006 4 Contents 1 History 1 1 Overseas Telecommunications Commission 1 2 Privatisation 1 3 National Broadband Network 2 David Thodey era 2010 2015 2 1 Market share recovery 2 2 Customer service recovery 2 3 Telstra Digital 2 4 Retail store network 2 5 New brand 2 6 Sponsorships 2 7 Share price development 2 8 Sale of Sensis 2 9 New health business unit 2 9 1 Telstra Health Acquisitions 2 10 National Broadband Network NBN 3 Andrew Penn era 2015 2022 3 1 T22 strategy 3 1 1 InfraCo 3 1 2 Retail store strategy 4 Vicki Brady era 2022 present 5 Products and services 5 1 Fixed line and mobile telephony 5 2 Internet 5 2 1 Wholesale 5 2 2 Retail internet 5 2 2 1 Cable internet 5 2 2 2 ADSL internet 5 2 2 3 Mobile broadband 5 2 2 4 Satellite internet 5 2 2 5 Dial up internet 5 3 Low cost mobile and internet brand 5 4 Subscription television 5 5 Entertainment and content 5 5 1 BigPond Music 5 5 2 BigPond Games and GameArena 5 5 3 The Pond in Second Life 5 5 4 Facebook 5 5 5 Payphones 6 Controversies 7 Mobile networks 7 1 Next G network 7 1 1 Network design 7 2 4GX 7 3 Business Technology Services BTS 8 Market position 9 Management 10 International holdings 11 Selected events 11 1 WotNext 11 2 Privacy investigation 12 See also 13 References 14 External linksHistory Edit Telecom Australia logo 1975 1993 Telecom Australia logo 1993 1995Australia s telecommunications services were originally controlled by the Postmaster General s Department PMG 5 formed in 1901 as a result of Australian Federation Prior to 1901 telecommunications were administered by each colony On 1 July 1975 separate commissions were established by statute to replace the PMG Responsibility for postal services was transferred to the Australian Postal Commission Australia Post The Australian Telecommunications Commission ATC trading as Telecom Australia ran domestic telecommunication services In 1989 the ATC introduced new buildings and frameworks In 1993 the Overseas Telecommunications Commission a separate government body established in 1946 was merged with the Australian Telecommunications Corporation into the short lived Australian and Overseas Telecommunications Corporation AOTC which continued trading under the established identities of Telecom and OTC The AOTC was renamed to Telstra Corporation Limited in 1993 The name Telstra is derived from the word Telecom Australia TEL from Telecom and STRA from Australia The corporation then traded under the Telstra brand internationally and Telecom Australia domestically until uniform branding of Telstra was introduced throughout the entire organisation in 1995 following an unsuccessful attempt to register the trademark Telecom Australia Telstra has faced competition since the early 1990s from Optus Australia s second largest communication company and a number of smaller providers Telstra once retained ownership of the fixed line telephone network but since the nationwide upgrade to the National Broadband Network NBN the Australian Government now has legal ownership of these lines since 2007 though Telstra has played a big part in this upgrade supplying resources to the Government on the new network citation needed Telstra also has pay TV and owns 35 of the Australian media company Foxtel 6 Other companies offering fixed line services must therefore deal with Telstra except Optus TransACT and a few others who have installed their own infrastructure Overseas Telecommunications Commission Edit Former OTC dish at Ceduna South Australia The Overseas Telecommunications Commission OTC was established by an Act of Parliament in August 1946 7 It inherited facilities and resources from Amalgamated Wireless Australasia Limited AWA and Cable amp Wireless and was charged with responsibility for all international telecommunications services into through and out of Australia 8 On 1 February 1992 it was merged with Australia s domestic telecommunications carrier the Australian Telecommunications Corporation Limited Telecom to create the Australian and Overseas Telecommunications Corporation Limited AOTC The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited Telstra for international business in 1993 and domestic business in 1995 5 Privatisation Edit Beginning in 1997 and finalizing in 2011 the federal government began to privatise the corporation The first three stages were initiated by the Liberal National Coalition s Howard government the first informally known as T1 with shares priced at 3 30 occurred in 1997 T2 7 40 followed in 1999 T3 3 60 in 2006 5 9 In T1 the government sold one third of its shares in Telstra for A 14 billion and publicly listed the company on the Australian Stock Exchange 9 In 1998 a further 16 of Telstra shares were sold to the public leaving the Australian government with 51 ownership In 2006 T3 was announced by the government and was the largest of the three public releases reducing the government s ownership of Telstra to 17 10 The 17 remainder of Telstra was placed in Australia s Future Fund a sovereign wealth fund established mainly to meet future liabilities for payment of superannuation to retired federal public servants 11 In 2009 the Future Fund sold off another 2 4 billion worth of shares reducing the government s stake in Telstra to 10 9 12 In August 2011 under Labor s Gillard government the Future Fund sold its remaining above market weight Telstra shares reducing its holding to 0 8 of the shares effectively completing Telstra s privatisation 13 With more than one million shareholders Telstra is currently the most widely held ASX listed company 14 Telstra phone booths showing the current colour scheme replacing the former orange logo with shades of green and blue National Broadband Network Edit Main article National Broadband Network On 26 November 2008 Telstra submitted a non complying tender issued by the federal government to build a National Broadband Network a 12 page letter proposing a 5 billion broadband network covering between 80 and 90 percent of the Australian population in major cities despite the tender requiring 98 percent coverage 15 16 As a result Telstra was removed from the National Broadband Network RFP process on 15 December 2008 17 In response Telstra announced that it would raise speeds on its existing Next G network and HFC cable network so that they both offer higher speeds than the RFP for the NBN requires 18 Following Telstra s exclusion from the National Broadband Network bidding process Telstra s share price suffered the biggest one day percentage fall in its history 19 NBN Co Limited signed a definitive agreement with Telstra on 23 June 2011 estimated to be worth A 9 billion post tax net present value 20 building upon the signing of a financial heads of agreement a year beforehand 21 Telstra agreed to disconnect 22 its Internet customers from the copper and hybrid fibre coaxial networks in areas where FTTP has been installed and agreed to lease dark fibre exchange space and ducts to NBN Co As part of the agreement Telstra would not be able to market their mobile network as an alternative to the NBN for a number of years 20 Telstra remains the owner of its networks 23 On 18 October 2011 Telstra shareholders overwhelmingly approved the deal 24 On 14 December 2014 it was announced that in a A 11b renegotiated deal Telstra will transfer ownership of its copper and hybrid fibre coaxial HFC networks to NBN while disconnecting premises from these networks This ownership allows NBN Co to use these networks where it sees fit in for its multi technology NBN rollout 25 David Thodey era 2010 2015 EditUnder the leadership of David Thodey Telstra embarked upon a transformation agenda to become more sales and service focused As part of that an ambitious customer service agenda was defined 26 In 2014 Telstra was named most respected company by the Australian Financial Review newspaper 27 Market share recovery Edit Early in 2010 Telstra announced the creation of a 1 billion fighting fund to be used in a concerted effort to win back market share in key product categories This effort seems to have paid off with strong sales momentum announced in February 2011 28 Customer service recovery Edit As part of its new strategy Telstra announced that its goal is for customer service to be fundamental to everything we do 29 In August 2011 Telstra Digital announced expansion of customer service into social media with 24 7 coverage 30 By November 2012 Telstra claimed 140 000 live chats for the month and a growth rate of this service of 600 p a 31 In October 2013 Telstra announced that it had grown its Live Chat workforce to 600 and its social media workforce to 30 32 The following table shows total complaints handled by the Telecommunications Industry Ombudsman TIO 2010 2015 and of those the ones made against Telstra Year Total complaints Complaints about Telstra Percentage of all complaints Source2010 167 772 78 611 47 33 2011 197 682 78 949 40 34 2012 193 702 69 991 36 35 2013 158 652 57 298 36 36 2014 138 946 58 009 42 37 2015 124 417 55 529 45 38 Telstra Digital Edit In February 2011 Telstra announced the formation of Telstra Digital under the leadership of Gerd Schenkel who was hired from National Australia Bank UBank 39 40 41 Telstra Digital s initial purpose was to improve the use of digital channels for customer service In April 2011 Telstra Digital relaunched its web homepage design 42 In July 2011 Telstra Digital launched CrowdSupport an online forum to crowd source customer service 43 As of July 2017 Telstra s CrowdSupport had 463 000 posts 44 It was also cited as an example of scaling at the edge by Deloitte s Centre for the Edge 45 In September 2011 Telstra Digital launched a new account services portal to help achieve its goal of managing 35 of Telstra s transactions 46 In October 2011 Telstra Digital announced a new mobile smartphone optimised version of its website 47 In November 2011 Telstra Digital launched an iPhone app on a trial basis 48 as well as a new online mobile phone shop 49 In July 2012 Telstra Digital launched smartphone and Facebook apps for customers to manage their Telstra accounts 50 and in November 2012 Telstra claimed that over 700 000 customers had downloaded those apps 51 non primary source needed non primary source needed In August 2013 Telstra revealed that the apps reached 2 5 million downloads 52 At a results announcement CEO David Thodey remarked that the group s new online strategy was delivering in the context of a 28 reduction of inbound service calls 53 Telstra estimated that its digital program will provide productivity benefits of 100 million in the 2013 financial year from lower printing costs decreasing commissions to third parties and reduced dependence on call center staff 54 In October 2012 Telstra s CEO David Thodey stated The rise of online and social media had fundamentally changed the way which the company communicated with its customers 55 In a 2015 Deloitte report Telstra disclosed that its CrowdSupport service community had generated 200 000 pieces of user generated content 56 In August 2016 Telstra disclosed that more than 60 of visitors to CrowdSupport manage to find an answer on the community 57 In February 2013 Telstra introduced the ability to pay its bills via PayPal 58 And in June 2013 Telstra launched a new website including the ability for customers to link their online accounts to their Facebook identity 59 60 In March 2014 Telstra announced a new digital development program called Digital First with a stated aim to conduct 65 to 70 percent of its transactions online 61 Telstra published a white paper sharing some key metrics of its digital program 62 Metric 2011 2013 2015 June 2015 June 2016 August 2016Digital service transactions share 26 44 50 52 63 56 63 Digital customer contacts per month 10m 23m 33m monthly average Not disclosed 48m grossed up from weekly 64 MyAccount users 0 5m 2 6m Not disclosed Not disclosed 2 5m 64 Regular 24x7 mobile app users 0 0m Not disclosed 2 1m 2 3m 63 2 6m 64 2 9m 57 Digital payments transaction share Not disclosed Not disclosed 75 Digital prepaid recharge share Not disclosed Not disclosed 50 Monthly live chat sessions Not disclosed Not disclosed Not disclosed 350 000 63 In September 2014 Telstra announced the opening of a Digital Transformation Centre in Sydney to design and built new digital tools for its service systems 65 66 In June 2014 Telstra disclosed that it had 3 million customers on electronic billing saving it 3 million per month in costs 67 Telstra also mentioned that live chat accounted for 10 of total contact centre activity 68 In December 2015 Telstra Digital launched customer service on Periscope 69 In October 2016 the Executive Director of Telstra Digital Gerd Schenkel left Telstra 70 to become CEO of a fintech company 71 Retail store network Edit Telstra Store in Chadstone Shopping Centre Melbourne Telstra Store in the Sturt Mall in Wagga WaggaTelstra owns and operates a series of retail stores known as Telstra Stores Some are directly owned and operated by Telstra and some are operated by licensees 72 As of May 2016 Telstra has a total of 360 retail stores across Australia 73 This includes several new Discovery stores where Telstra has invested millions in redesigning key stores based on local requirements These designs include new displays accessory shops digital tickets and free baristas 74 109 of Telstra s stores are owned and operated by Vita Group a publicly listed company with a market capitalisation of approximately 600m June 2016 In February 2011 Telstra announced the creation of an additional 100 retail stores within three years 39 75 The carrier opened the world s first Android store called Androidland on Bourke Street Melbourne Australia in December 2011 76 These developments built on Telstra s T life concept stores it had launched in the early 2000s 77 New brand Edit Former logo of Telstra 2006 2011In October 2011 Telstra launched a new brand identity and color scheme 78 The new identity launched with the slogan It s how we connect and features the T from the previous logo in a variety of colors This was followed by a brand refresh in February 2014 and again in 2016 79 In 2013 Telstra was assessed as Australia s third most valuable brand after Woolworths and BHP Billiton 80 In 2016 Telstra became Australia s most valuable brand which it maintained in 2017 81 Sponsorships Edit Telstra sponsors numerous awards around Australia including the Australian Business of the Year award the MYOB Small Business Award and the National Aboriginal amp Torres Strait Islander Art Award NATSIAA which has become known as the Telstra Award 82 Notable past winners include Vaxine 83 APS Plastics 84 and eWAY 85 Telstra was a major sponsor of the V8 Supercars car racing championship through its BigPond brand and directly sponsored the Sydney Telstra 500 event the final round of the series held at Sydney Olympic Park 86 The sport ended this deal at the conclusion of the 2012 season 87 Telstra had naming rights to the Docklands Stadium in Melbourne from 2002 until 2009 88 Telstra is also the naming rights sponsor of the National Rugby League Premiership Telstra is also the principal sponsor of Swimming Australia They also sponsored the Minardi team for the 2002 Formula One season and the Rally Australia 2006 Championships 89 Telstra also had the naming rights under TelstraClear for the TelstraClear Pacific events centre in Manukau City New Zealand 90 91 In September 2021 Telstra solutions and Telstra Purple announced a partnership with eVTOL racing series Airspeeder The deal centred around providing a service to transmit terabytes of data for vehicle to vehicle and vehicle to infrastructure communications for the EXA series This deal incorporated on vehicle branding for Telstra 92 93 Share price development Edit In November 1997 the Australian government sold the first tranche of its Telstra shares 4 29 Billion shares publicly at a price of 3 40 per share to institutional investors and 3 30 to retail investors This sale is commonly referred to as T1 94 In October 1999 the Australian government sold the second tranche of its Telstra shares under the T2 program for 7 80 per share to institutional investors and 7 40 to retail investors 94 In November 2006 the government sold a third tranche of its shares T3 at 3 60 per share 95 Since its privatisation Telstra shares have hit a low of just over 2 50 per share in late 2010 96 Since then Telstra shares have risen to 5 per share in December 2013 96 and 6 per share in December 2014 97 On 17 May 2019 the shares closed on the ASX at 3 56 up from a twelve month low of 2 547 per share 98 In February 2014 Telstra raised its dividend from 14c to 14 5c per share 99 Amid the global pandemic crisis of the coronavirus in 2020 Telstra was one of three companies of the ASX 200 to gain in the week starting 15 March It increased by 1 8 percent on the Australian Securities Exchange 100 Sale of Sensis Edit In January 2014 Telstra announced its intention to sell 70 of Sensis to Platinum Equity for 454 million 101 Sensis was said to have once been one of Telstra s most lucrative businesses and reportedly has been under pressure in recent years amid competition from more agile digital alternatives such as Google 101 In February 2014 Telstra was reportedly seeking to reduce Sensis employment by 400 to 1 000 positions 102 103 New health business unit Edit In September 2013 Telstra launched a new health business unit Telstra Health and hired Shane Solomon as the head 104 In September 2016 Telstra Health was awarded a 220m government contract amidst claims of lack of transparency 105 Shane Solomon left Telstra in Nov 2016 106 Telstra Health Acquisitions Edit Year Name Amount Comments Reference2013 HealthConnex 44m Rebranded from DCA eHealth Solutions Previously Database Consultants Australia 107 2013 Verdi 1M Rebranded from IP Health2013 HealthEngine 5m 50 Investment made with Seven West Media 108 2013 Fred IT 50M 50 Investment made 109 2014 iCare Health 26M 110 2014 Emerging Systems 15m 111 2014 Orion Health 18m 2 Investment made2015 EOS Technologies Not Disclosed Merged into HealthConnex 112 2015 IdeaObject Cloud9 19m Merged into Cloud9 113 2015 Dr Foster Intelligence 40M 50M 114 2015 Medinexus 4M 115 2015 Anywhere Healthcare Not Disclosed 116 2015 Health IQ Not Disclosed 117 National Broadband Network NBN Edit In December 2014 Telstra signed an agreement with the federal government s A C N 86 136 533 741 NBN Co Limited This agreement is said to retain the 11b value for Telstra of the original agreement from October 2011 and will see the company progressively sell its copper and Hybrid fiber coaxial networks to A C N 86 136 533 741 NBN Co Limited 118 Andrew Penn era 2015 2022 EditOn 19 February 2015 Telstra announced that CEO David Thodey would retire on 1 May 2015 and be replaced by successor Andy Penn 119 Penn indicated new focus on growth in international markets 120 however this strategy experienced a setback with the failure of a joint venture to build a mobile phone network in the Philippines 121 On 14 March 2016 Telstra ended their talks between the company and the Philippine based conglomerate San Miguel Corporation for a planned joint telecommunications venture in the Philippines due to several factors 122 In 2016 Telstra suffered a series of network outages 123 124 for which the company apologised 125 In December of that year Telstra announced the appointment of Robyn Denholm as its new COO following the departure of Kate McKenzie who left after a series of network outages 126 In December Telstra announced the hire of a new CTO to replace the predecessor who left amongst allegations of CV fraud 127 In 2016 the government raised the possibility that Telstra s regional mobile network may be forced to be opened to competitor use under a roaming scheme A prospect strongly being fought by Telstra 128 In February 2017 Telstra announced a that revenue had dropped 3 5 Net Profit After Tax had dropped by over 14 129 As a result Telstra s share price dropped by 4 5 on the same day 130 In August 2017 Telstra announced that it would cut its dividend leading to a drop in share price by over 10 in a single day to reach a 5 year low 131 Andy Penn s CEO tenure had been severely tarnished after 28 5b in Telstra s market value had been destroyed under his leadership 132 T22 strategy Edit In May 2018 Telstra issued a profit warning which lead to a decline in the company s share price of 4 on that day 133 In the weeks after the announcement the share price continued to drop to a seven year low amidst speculation that the company may be forced to cut its dividend again 134 As a consequence CEO Andy Penn s tenure came into question with his presiding over a 46b loss of shareholder value 135 In June 2018 Telstra announced its Telstra2022 strategy designed to face into headwinds from the NBN rollout and return the business to growth 136 Composed of four pillars the strategy was designed to remove 1 billion of operating costs from the business simplifying its overall structure and leading to six key outcomes improve customer experiences simplify its products and operating model extend network superiority and 5G leadership achieve global high performance in employee engagement reduce net productivity costs and attain a return on capital investment post the NBN rollout 137 On 20 June 2018 Telstra announced a reduction of 9 500 jobs 8 000 net job losses after considering 1 500 new roles to be created as part of its Telstra 2022 T22 plan 138 The news was not well received Telstra s share price dropped as much as 7 4 immediately Unions politicians and the wider community condemned the move which was widely considered a last ditch attempt of Andy Penn to secure his own job 139 140 141 InfraCo Edit Created on 1 July 2018 Telstra InfraCo 142 would serve as the infrastructure business owning an estimated 11 billion AUD in assets made up of data centres non mobiles related domestic fibre copper HFC subsea cables exchanges poles ducts and pipes 143 InfraCo opened its dark fibre network across six Australian state capitals in February 2021 144 Telstra said the dark fibre network would open up a wealth of capabilities and control for its targeted audience of network operates and service providers such as global carriers data centre operators internet service producers and over the top providers 145 Retail store strategy Edit In February 2021 Telstra announced plans to take back full ownership of its 337 retail stores At the time of the announcement Telstra owned and operated 67 of its stores Vita Group owned and operated 104 stores and the remaining 166 were operated by individual licensees 146 The process of transitioning stores back to Telstra ownership will take around 12 to 18 months to complete 147 Vicki Brady era 2022 present EditOn 30 March 2022 Telstra announced that Vicki Brady will become the new chief executive officer effective 1 September 2022 148 Products and services EditFixed line and mobile telephony Edit This section needs to be updated Please help update this article to reflect recent events or newly available information April 2020 Telstra mobile phone base station in Wireless Hill Park Western Australia Telstra payphone with Telstra Air WiFi hotspot Public phone box on Rottnest Island connecting via wirelessTelstra is Australia s incumbent and largest provider of fixed line services 149 These include home phone business and other PSTN products citation needed Telstra outsources a significant portion of network installation and maintenance to private contractors and joint ventures such as ABB Communications and STCJV Siemens Thiess Communications Joint Venture 150 Telstra also owns and maintains the majority of Australia s public telephones 151 In 2006 Telstra announced it would remove many of the phones citing vandalism and the increasing adoption of mobile telephones 152 Telstra Mobile is Australia s largest mobile telephone service providers in terms of both subscriptions and coverage 153 154 Telstra operates Australia s largest GSM and 3G UMTS branded as Next G mobile telephony networks in Australia 155 as well as holding a 50 stake in the 3GIS Ltd 2100 MHz UMTS network infrastructure shared with Hutchison Three citation needed As of September 2007 Telstra had an estimated 9 3M mobile subscribers 153 Telstra Mobile services are available in post paid and prepaid payment types known as Telstra Pre Paid formerly communic8 Pre Paid 156 Telstra s GSM network was the first digital mobile network in Australia It was launched in April 1993 on the 900 MHz band as Telstra MobileNet Digital 157 The GSM network has carried the majority of Telstra s mobile subscribers for the last 10 years and has seen numerous upgrades citation needed 1800 MHz capacity channels were added to the network in the late 1990s as well as GPRS packet data transmission capabilities As part of the UMTS Next G deployment the GSM network was also upgraded to a full EDGE data transmission capability in 2006 providing data transmission capabilities greater than 40 kbit s on its GSM network 158 In 1981 Telstra then Telecom Australia was the first company to provide mobile telephony services in Australia The first automated mobile service operated in the major capital cities on 500 MHz using the 007 dialling prefix This network only provided car phone capabilities to subscribers as portable hand held terminals were not practical at that time The first cellular system in Australia offering portable hand held phones was launched by Telstra in 1987 using the AMPS analogue standard on the 800 MHz band This network at its peak had over 1 million subscribers but was mandated by the government to be closed down by 2000 partially due to privacy concerns which resulted from the AMPS technology but also because of arrangements undertaken to secure sufficient interest in the GSM network licenses offered in 1992 to competitors A license condition placed on Telstra to maintain an equivalent coverage footprint at the time resulted in Telstra deciding to deploy an IS 95 CDMA network in its place Telstra operates over 7 400 Next G Base Stations 159 Internet Edit Wholesale Edit Telstra logo on the side of an exchange building Telstra Wholesale 160 provides products such as Data Mobile Voice and other Facilities including Co location and Duct Access 161 to other companies and organisations for re sale 162 Telstra Wholesale also provides operational support for its customers 163 and facilities for international customers such as International Data Transport and IP Transport 164 Due to Telstra s position as Australia s incumbent telecommunications provider Telstra Wholesale is the incumbent and dominant wholesaler of ADSL services to other Internet Service Providers Telstra installed the first DSLAMs in exchanges prior to 2000 and began wholesaling access in late 2000 165 Telstra Wholesale has a comprehensive network of ADSL DSLAMs the largest in Australia and allows competitors access to each Telstra DSLAM at up to ADSL2 speeds if available and at ADSL1 speeds should 2 be unavailable Since 2013 Telstra has wholesaled its 3G and 4G network However the wholesale product only gives access to 7000 of Telstra s over 8000 base stations and does not include access to its faster 4GX and 5G networks Retail internet Edit Telstra provides internet services for personal and business clients through its internet service provider ISP BigPond BigPond provides internet products over various delivery methods including ADSL Cable Internet Dialup Satellite and Wireless Internet through the Next G network At the end of the 2007 financial year BigPond had over two million broadband subscribers 166 In 2007 a survey of 14 000 people by PC Authority magazine found BigPond users rated poorly for customer service and less than a third considered their service value for money However BigPond argued that the survey s structure had encouraged people to provide extreme opinions 167 In January 2009 Telstra was ranked as the top Australian ISP in terms of performance by Epitiro 168 Since 2013 the BigPond brand has been discontinued and merged with Telstra 169 Cable internet Edit Cable BigPond is Australia s largest provider of Cable Internet access which covers parts of Australia s main cities Melbourne Brisbane Perth Sydney Adelaide and the Gold Coast Speeds available are Turbo 8 Mbit s downstream 128 kbit s upstream Elite 30 Mbit s down 1 Mbit s up and Ultimate 100 Mbit s down 2 Mbit s up Telstra owned and operated the largest cable internet Hybrid Fibre cable network in Australia citation needed Telstra Cable operates in selected cities and areas of Australia including Melbourne Brisbane Canberra Sydney Perth Adelaide and the Gold Coast providing downstream speeds of up to 30 Mbit s in selected areas The upgrade to 100 Mbit s was complete in Melbourne by Christmas 2009 and launched the new DOCSIS 3 0 services on 1 December 2009 before the deadline This network has since been acquired by the National Broadband Network Company NBNCo for public cable broadband but is still used to distribute Cable TV under the Foxtel brand ADSL internet Edit ADSL BigPond provides both ADSL and ADSL2 services where available with speeds ranging from 256 kbit s down 64 kbit s up to 20 Mbit s down 1 Mbit s up The current speeds available on ADSL plans that BigPond offers are up to 1 5 Mbit s down 256 kbit s up up to 8 Mbit s down 384 kbit s up and up to 20 Mbit s down 1 Mbit s up Naked DSL A six week trial of two kinds of naked DSL to assess customer demand was launched on 1 June 2010 Pure DSL having the ability to receive incoming calls and make emergency calls and Naked DSL being offered without a dial tone 170 On 10 November 2006 Telstra made two major changes to their ADSL network The first was an increase of wholesale ADSL speeds from 1 5 Mbit s 256 kbit s to 8 Mbit s 384 kbit s Telstra also released an ADSL2 broadband service offering download speeds of up to 24 Mbit s from exchanges where competitors were already offering ADSL2 services On 6 February 2008 Telstra announced that it would activate high speed ADSL2 broadband in a further 900 telephone exchanges serving 2 4 million consumers across every state and territory in Australia Telstra also claimed that it has received assurances from the Government that it would not be forced to wholesale these services to other providers and that the move came after the Government made clear it did not consider a compelling case had been made for regulating third party access to the service an assurance sought by Telstra for more than one year 171 On 10 June 2008 it was announced that Telstra was in discussions with some wholesale customers in reference to wholesaling ADSL2 services 172 Mobile broadband Edit Mobile Broadband Through Telstra s Next G network BigPond provides the largest wireless network coverage in Australia reaching 99 of the population 173 Download speeds on the 3G network range from 256 kbit s to 3 5 Mbit s in regional and interurban areas and up to 21 Mbit s in metropolitan and city areas Download speeds on the 4G Network are up to 100Mbit s The Telstra mobile network now has 4GX and 5G in all capital CBDs and selected suburban and regional areas and is progressively rolling out In other coverage areas around Australia Mobile devices that are capable will automatically switch to the fastest available 5G 4G or 3G Typical download speeds in 4GX areas are 5 300Mbit s with category 16 devices 5 200Mbit s with category 11 devices 5 150Mbit s with category 9 devices 2 100Mbit s with category 6 devices and 2 75Mbit s with category 4 devices BigPond also provides wireless hot spots 174 Satellite internet Edit Satellite Bigpond provides Satellite internet mainly for regional customers who are too far away from the exchange to get ADSL and cannot get Cable Satellite is delivered via 2 way Satellite with speeds ranging from 256 kbit s down 64 kbit s up to 800 kbit s down 128 kbit s up 175 Dial up internet Edit Dial up Telstra offered dialup internet from 1995 until early 2015 However they have now ceased selling the service and existing retail and wholesale customers have been migrated off of Dial up 176 Low cost mobile and internet brand Edit In October 2013 Telstra launched Belong a low cost mobile and internet service provider 177 As of February 2020 Belong has over 600 000 services made up of almost 340 000 mobile services and around 300 000 broadband internet services 178 Belong is Australia s first carbon neutral telecommunications provider 179 certified by Climate Active a partnership between the Australian Government and businesses that encourages voluntary action to reduce the impacts of climate change 180 Subscription television Edit Telstra s Hybrid Fibre Coax HFC commonly referred to as cable network is one of the delivery systems used by the Australian Subscription Television provider Foxtel Telstra owns 35 of Foxtel in a joint venture with News Corp Australia who own the remainder 181 Telstra also sell Foxtel s iQ digital video recorder to customers in Foxtel s service area as Foxtel from Telstra Telstra offers discounts for Telstra full service fixed line customers with internet pay TV and or mobile services with Telstra Such discounts can include free installation and the first month of the best Foxtel package all channels for free 182 Entertainment and content Edit BigPond Music Edit MOG a subscription online music service and blog network announced a partnership with Telstra offer their product in Australia the first region outside of the United States to have access 183 Telstra and MOG launched under the BigPond Music branding on 21 June 2012 184 however ended this service in September 2014 185 They replaced it with bonus inclusions related to Apple Music BigPond Games and GameArena Edit GameArena was a website dedicated to video gaming operating under the BigPond brand that was managed by Mammoth Media and based on the east coast of Australia The site provided news downloads and servers primarily for the PC and Mac though it later branched out to include console sites GameArena provided an online game shop GameNow which sported various benefits to Telstra customers 186 Usage of the GameArena file library gaming servers and booking service were freely available to anyone but provided specific advantages to Telstra customers such as preference in downloads and unmetered usage as well as various bonuses in competitions In 2005 GameArena went through a new shift with the merging of GameNow and Gameshop into itself The name became simply BigPond GameArena 187 GameArena once operated over 100 gaming servers which were monitored by a volunteer force of administrators known as GameOps GameCreate was a service offered free of charge where users may book a server for a specific game for a 2 hour period of time This server was private and could be used for either ladder training or social events 188 GameArena servers and its website closed on 20 October 2014 189 The Pond in Second Life Edit Telstra BigPond owned and operated a number of virtual islands in the online game Second Life 190 for approximately three years BigPond closed its Second Life presence in December 2009 191 Facebook Edit In 2011 Telstra launched Blurtl a Facebook application that allows the user to leave audio messages on their Facebook walls 192 Payphones Edit In 2021 Telstra made its pay phones free so that they can be used in emergencies for when mobile phones are out of service due fire flood storms flat batteries etc declining use would have meant that the cost of collection exceeded the revenue anyhow for the benefit of people without a mobile phoneControversies EditOn 20 March 2019 Telstra denied access to millions of Australians to the websites 4chan 8chan Zero Hedge and Liveleak as a reaction to the Christchurch mosque shootings 193 In May 2021 the Federal Court of Australia ordered the company to pay a 50 million fine for mistreating their Indigenous customers 194 Mobile networks EditThe following is a list of known active mobile networks used by Telstra Frequencies used on the Telstra network Frequency 3GPP band Protocol Class Notes850 MHz 5 n5 UMTS HSPA HSPA DC HSPA NR 3G 5G Originally used from 1987 for the 1G AMPS network which was decommissioned in 2000 In 2006 the disused frequency spectrum was reallocated for the initial Telstra Next G 3G network which now covers 99 of the Australian population The 3G 850 MHz network is scheduled for shut down in June 2024 so the spectrum can again be reallocated this time for 5G The 2008 shut down of the Telstra CDMA network in favour of the by then well established Next G 3G network allowed that further spectrum to be used for 3G 850 MHz as well 700 MHz 28 LTE LTE A 4G Acquired in the digital dividend spectrum auction and live as of 1 January 2015 Advertised as 4GX 195 The 700 MHz spectrum was made available by the national conversion of all analog TV broadcasts to digital 900 MHz 8 LTE LTE A 4G 2G GSM 900 MHz network established in 1993 it was shut down in 2016 and vacated spectrum that was reallocated 4G in a limited roll out in select locations It was used in the world first LTE Advanced Carrier Aggregation network in Sunshine Coast with 1800 MHz 196 1800 MHz 3 LTE LTE A 4G Originally used as a capacity layer for the 2G GSM 900 MHz network it was decommissioned as 3G traffic overtook 2G allowing it to be reused for the LTE roll out in major capital cities and a significant range of regional centres has been completed now covering most major metropolitan areas and major regional centres 2100 MHz 1 LTE LTE A 4G Originally used for 3G as a capacity layer as 3G traffic has diminished to is currently used as a capacity layer in high traffic 4G areas 2600 MHz 7 n7 LTE LTE A NR 4G 5G Supplemental to the 700 MHz and 1800 MHz network in areas of high load This band was acquired in the digital dividend spectrum auction and activated in major capital cities October 2014 197 198 3500 MHz n78 NR 5G Channel bandwidth varies by geography26000 MHz n258 NR 5G Channel bandwidth 800 MHz as purchased via auction in April 2021 and will be used for so called Millimetre Wave mmWave technology February 2011 Ericsson wins the LTE contract with Telstra The LTE network is being deployed in capital city CBDs and select regional centres throughout 2011 It will operate at 1800 MHz and integrate with a HSPA service at 850 MHz A dual mode LTE HSPA mobile broadband device has been developed for the network 199 January 2012 Initial major LTE rollout complete Incremental rollout continues widening the coverage in capital cities and introducing new LTE coverage to regional centres July 2012 Telstra commences retailing a pocket sized battery powered 4G WiFi router ZTE MF91 for prepaid data customers locked to Telstra complementing its range of 4G capable devices Apart from the ZTE MF91 the Telstra 4G hardware range now comprises two dual mode 4G 3G voice capable handsets by HTC and ZTE available for purchase outright or on a post paid plan a Sierra USB wireless modem outright or post paid plan a ZTE USB wireless modem prepaid locked to Telstra and a Sierra 4G Wifi battery powered pocket sized router outright or post paid plan Telstra is reported to now be operating LTE facilities from more than 3 500 transmission sites August 2013 Telstra demonstrates the world s first ever LTE Advanced Carrier Aggregation network using the 900 MHz and 1800 MHz spectrum bands in the Sunshine Coast 196 April 2014 Telstra introduced a mobile broadband device from Huawei E5786 with LTE Advanced capability 200 May 2014 Telstra and Ericsson demonstrate world first 450 Mbit s LTE A downlink speeds in a commercial network with a Category 9 device September 2015 Telstra in collaboration with NETGEAR Ericsson and Qualcomm Technologies announce that it is bringing the world s first 4G LTE Advanced 600 Mbit s Category 11 device to customers 201 September 2016 Telstra conducts the first live 5G trial in Australia with Ericsson demonstrating 5G capabilities in a real world environment including speed and beam steering tests 202 December 2016 Telstra shuts down the 900 MHz GSM EDGE network on 1 December 203 Prior to this EDGE data capabilities were available on 100 of the GSM networks used January 2017 Telstra launches world s first Gigabit LTE Advanced mobile network 204 205 March 2019 Telstra closed the 2100 MHz Band 1 section of its 3G network on 25 March 206 May 2020 Telstra made available Australia s first 5G network using 3500 MHz spectrum April 2021 Telstra purchased via Auction 800 MHz of 26 GHz 26 000 MHz Spectrum nationally for 5G mmWave technology Next G network Edit In 2005 Telstra announced a plan to upgrade its ageing networks and systems which includes a new 3G network to replace the then current CDMA mobile network 207 208 The network was built between November 2005 and September 2006 and launched in October 2006 As of 2007 update Next G was the largest mobile network in Australia providing greater coverage than other 3G providers in Australia and over three times greater than any 2G provider in Australia 154 In December 2008 the Next G Network was also the fastest mobile network in the World delivering theoretical network speeds of up to 21Mbit s needs update 209 using features of HSPA and Dual Carrier HSPA In February 2010 Telstra increased the speed up to 42Mbit s making the Next G Network once again the fastest mobile network in the world 210 On 26 September 2011 Telstra launched its 4G 1800 MHz LTE network claiming typical download speeds of up to 40Mbit s 211 The network is currently update used for BigPond s wireless broadband service and Telstra Mobile which is Australia s largest mobile telephone service provider in terms of both subscriptions 153 and coverage 154 Network design Edit It was built to replace Telstra s CDMA network which operated from 1999 until 28 April 2008 212 Telstra opted to use the 850 MHz band for Next G in preference to the more common 2100 MHz band since it requires fewer base stations to provide coverage providing a lower capital cost 213 This network was implemented under contract by Ericsson as part of a project internally dubbed Project Jersey and launched on 6 October 2006 214 HSPA technology was included in the network to provide Australia s first wide area wireless broadband network The efficiency of the Next G network and its coverage has been challenged and scrutinised since its launch requiring Telstra to go back to areas with average coverage particularly rural towns to improve its coverage footprint On 18 January 2008 Stephen Conroy Minister for Communications declined the proposal for Telstra to switch off its CDMA network on 28 January 2008 stating that whilst the Next G network provided coverage equal to or better than the CDMA network the range of handsets available was not yet satisfactory 215 On 15 April 2008 the Minister gave approval to close the CDMA network after 28 April 2008 216 Telstra closed the network nationally during the early morning hours of 29 April 2008 217 While most wireless modems 218 offered by Telstra allow peak download speeds of up to 7 2 Mbit s a modem by Sierra Wireless was announced in 2009 that supported increased throughput 219 The USB 306 is marketed and sold by Telstra as the Telstra Turbo 21 Modem and was available in limited quantity in early 2009 By April the Turbo 21 was available to customers and offered peak download speeds of 21 Mbit s although actual speeds vary between 550kbit s and 8Mbit s 220 As of June 2009 update Next G network HSUPA upgrades in selected regional and metropolitan areas combined with software updates for the Turbo 21 modem will allow peak uplink speeds of up to 5 76 Mbit s needs update 221 4GX Edit On 1 January 2015 Telstra launched what it calls 4GX a 700 MHz based component of its mobile network claiming speeds of up to 75Mbit s with compatible devices 222 Business Technology Services BTS Edit In January 2016 Telstra announced its acquisition of cloud service provider Kloud 223 This was followed closely by the acquisition of application development company Readify in July 2016 224 Market position EditSince the Australian telecommunications industry was deregulated in the early 1990s Telstra has managed to remain the largest provider of telecommunications services 225 despite the emergence of rivals Optus and TPG Telecom A Harvard Business Review article from 2005 authored by a consultant to Telstra on this topic reported that a strategy of offering lower rates on some routes and at certain times of day even though its prices on average were higher than its rivals helped Telstra retain several points of market share it otherwise may have lost 226 In early 2011 Telstra successfully extended its market share lead by discounting its mobile phone products 227 By 2020 Telstra s revenue was 26 2 billion 228 Optus was 9 0 billion 229 and TPG Telecom s was 4 4 billion 230 Management EditYear appointed CEO1986 Mel Ward1993 W Frank Blount1999 Ziggy Switkowski2005 Solomon Trujillo2009 David Thodey2015 Andrew Penn 231 2022 Vicki BradyInternational holdings EditTelstra has over 200 subsidiary businesses as of 30 June 2016 The full list can be found at their website 232 A list of major businesses that Telstra owns can be found here under Year Name Type of ownership Comments1992 Telstra Europe 100 Telstra has been operating in Europe since 1992 Telstra Europe has a customer base of over 7000 customers who buy data voice and complex managed network and hosting services 233 2003 Reach Asian undersea cable 50 venture with PCCW This partnership was created during the late 1990s telecommunications boom it struggled and had its book value downgraded to zero by Telstra in February 2003 Reach s debt was renegotiated in 2004 and it was restructured to operate mainly as a vehicle for its owners international requirements 2005 Adstream Australia 58 In early 2006 Telstra offers 20 million cash to increase its total stake from 33 to 58 percent 234 2006 SouFun 51 SouFun was integrated into the Sensis business providing Telstra with an entry point into China It was sold to SouFun Holdings in late 2010 235 2008 Telstra Endeavour 100 Communications cable linking Sydney and Hawaii The cable went live in October 2008 236 with a capacity of 1 28 terabits per second in the future currently at 100 gigabits per second 2008 Norstar Media gt 50 Telstra acquired controlling stakes in the two businesses Norstar Media and Autohome PCPop for an undisclosed amount 237 2008 Autohome PCPop gt 50 See above2011 iVision 100 Integrated telepresence video conferencing solutions2011 Telepresence Solutions Joint Venture with Tata Group Telstra expands global telepresence reach with partner Tata Communications 238 2011 Telstra Telecommunications Private Limited Joint venture with Microland Licence for long distance and ISP data services in Bangalore Calcutta Chennai Delhi Hyderabad Mumbai and Pune 239 2011 Telstra Singapore 100 Facilities Based Operator FBO licence allowing voice and data networks systems and facilities Also enables Telstra to build the local backbone required to support its plans for new cable submarine capacity to Singapore 2011 Telstra Japan K K 100 Own and operate large scale telecoms circuits and facilities in multiple cities and prefectures in Japan along with products and services delivered over those facilities and networks 2015 Telkomtelstra 49 Provider of Network Application and Services to Indonesian enterprises multi nationals and Australian companies operating in Indonesia 2015 Dr Foster Intelligence 100 Acquisition of Dr Foster Intelligence to form part of Telstra Health Selected events EditWotNext Edit In January 2007 Telstra launched WotNext a video publishing website that allowed users to upload videos The video content was then sold to mobile users for A 1 which the uploader and Telstra split equally 240 The website was shut down in December 2007 after a media backlash over uploaded semi pornographic videos 241 Privacy investigation Edit On 12 July 2011 the Office of the Australian Information Commissioner OAIC released the findings of its investigation into a mailing list error that resulted in approximately 60 300 Telstra customers personal information being sent to other customers The Australian Privacy Commissioner Timothy Pilgrim said Our investigation has confirmed that while Telstra breached the Privacy Act when the personal information of a number of its customers was disclosed to third parties this incident was caused by a one off human error It was not a result of Telstra failing to have reasonable steps in place to protect the personal information of its customers as required by the Privacy Act citation needed The government probe determined that Telstra had security measures in place to protect customer personal information involved in mail campaigns These measures included privacy obligations in agreements with mailing houses privacy impact assessments and procedures to ensure staff handle personal information appropriately during mail campaigns In this instance taking into account the range of measures Telstra has in place for mail campaigns I consider that the one off human error that occurred does not mean that Telstra failed to comply with its obligation to take reasonable steps to protect the personal information of its customers Therefore I consider that Telstra has not breached this particular aspect of the Privacy Act the privacy commissioner said citation needed The commissioner determined that Telstra had acted immediately to prevent further breaches notify customers and review its data security practices In the report Pilgrim related that the Australian government is currently considering recommendations from the Australian Law Reform Commission to introduce mandatory data breach notification laws in Australia See also Edit Television portal Australia portalTelstra Business Awards Internet television in Australia Subscription television in AustraliaReferences Edit O Leary Grahame 15 September 2003 Telstra Sale Background and Chronology Report Parliament of Australia Archived from the original on 4 September 2015 Retrieved 15 April 2011 a b c d e f Telstra Annual Report 2017 Report Archived from the original on 20 June 2018 Retrieved 20 June 2018 Telstra Our company Telstra com Retrieved 25 September 2020 permanent dead link https www accc gov au system files Schedule 20A 3 20of 20Telstra 20public 20submission pdf a b c The Telstra Story Telstra Archived from the original on 6 December 2013 Retrieved 3 December 2013 About Foxtel Accessed 23 March 2020 Archived from the original on 2 May 2020 Retrieved 23 March 2020 Information sources OTC annual reports Australian state and national libraries OTC Australia Archive Telstra Archive OTC magazine Transit Australian state and national libraries OTC Australia Archive Telstra Archive Information and Research Services Department of the Parliamentary Library 2003 Telstra Sale Background and Chronology Parliament of Australia Archived from the original on 4 October 2018 Retrieved 29 October 2018 a b Budde Paul 13 March 2006 Australia Privatisation of Telstra BuddeComm Paul Budde Communication Pty Ltd Archived from the original on 7 December 2013 Retrieved 3 December 2013 Christian Catalano Michelle Grattan Michael Gordon 15 August 2005 Telstra share slump may force delay The Age Archived from the original on 29 July 2013 Retrieved 3 December 2013 Australian Future Fund Archived from the original on 19 January 2016 Retrieved 23 December 2008 Munir Kotadia 21 August 2009 Future Fund dumps 2 4 billion of Telstra shares iTnews com au Archived from the original on 6 December 2013 Retrieved 3 December 2013 Future Fund completes portfolio rebalancing and achieves market weight in Telstra PDF Future Fund Australian Government 15 August 2011 Archived from the original PDF on 27 January 2014 Retrieved 3 December 2013 Telstra far from marginal to Labor s NBN plans The Sydney Morning Herald 28 April 2010 Archived from the original on 29 August 2015 Nicola Berkovic 26 November 2008 Labor network tender a farce Minchin The Australian Retrieved 3 December 2013 Michael Sainsbury 26 November 2008 Telstra enters NBN race The Australian Retrieved 3 December 2013 Allison Jackson 15 December 2008 Telstra s NBN bid rejected The Australian Archived from the original on 1 May 2014 Retrieved 3 December 2013 Peter Martin 16 December 2008 Telstra not beaten yet on broadband The Age Australian Associated Press Archived from the original on 23 January 2014 Retrieved 3 December 2013 Allison Jackson 16 December 2008 Telstra Macarthur push Australian sharemarket down 2pc The Australian Retrieved 3 December 2013 dead link a b NBN Co and Telstra Sign Binding Definitive Agreements NBN Co 23 June 2011 Archived from the original on 29 January 2018 Retrieved 29 January 2018 Mitchell Bingemann Jennifer Hewett 21 June 2010 Telstra in 11bn NBN deal with Rudd government The Australian Archived from the original on 1 May 2014 Retrieved 3 December 2013 Joint Committee on the National Broadband Network PDF 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