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BuzzFeed

BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City,[2] BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.

BuzzFeed, Inc.
Logo used since 2019
FormerlyBuzzFeed Laboratories (2006–2016)
TypePublic
Nasdaq: BZFD
ISINUS12430A1025
IndustryOnline media
FoundedNovember 1, 2006; 17 years ago (2006-11-01)
Founders
Headquarters,
U.S.
Key people
Products
  • Entertainment
  • News
Revenue US$437 million (2022)[1]
Number of employees
1,368 (December 2022)[1]
SubsidiariesHuffPost
Complex Networks
Websitebuzzfeed.com

Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business.[3][4] BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements.[5]

In late 2011, BuzzFeed hired Ben Smith of Politico as editor-in-chief, to expand the site into long-form journalism and reportage.[6] After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award,[7] the George Polk Award,[8] and the Pulitzer Prize,[9] and was nominated for the Michael Kelly Award.[7] BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website.[10] On April 20, 2023, Peretti announced that BuzzFeed Media would be shuttering BuzzFeed News[when?] and focusing its news efforts into The Huffington Post, laying off about 180 workers.[11]

A 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation.[12] The company's audience has been described as left-leaning.[13]

History edit

 
Jonah Peretti founded BuzzFeed in November 2006.

Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam, Johnson's New York City-based art and technology nonprofit organization, where he experimented with other viral media.[14][15]

In 2006, while working at the Huffington Post, Peretti started BuzzFeed (originally called BuzzFeed Laboratories)[16] as a side project, in partnership with his former supervisor John Johnson. In the beginning, BuzzFeed employed no writers or editors, just an "algorithm to cull stories from around the web that were showing stirrings of virality."[17] The site initially launched an instant messaging client, BuzzBot, which sent users a link to popular content. The messages were sent based on algorithms which examined the links that were being quickly disseminated, scouring through the feeds of hundreds of blogs that were aggregating them[citation needed]. Later, the site began spotlighting the most popular links that BuzzBot found. Peretti hired curators to help describe the content that was popular around the web.[18] In 2011, Peretti hired Politico's Ben Smith, who earlier had achieved much attention as a political blogger, to assemble a news operation in addition to the many aggregated "listicles".[19]

In 2016, BuzzFeed formally separated its news and entertainment content into BuzzFeed News and the newly formed BuzzFeed Entertainment Group, which also includes BuzzFeed Motion Pictures.[20][21] As of 2016, BuzzFeed had correspondents from 12 countries,[22] and foreign editions in Australia, Brazil, France, Germany, India, Japan, Mexico, Spain, and the United Kingdom.[23] By the end of 2017, BuzzFeed employed around 1,700 employees worldwide, although it announced plans in November of that year to lay off around 100 employees in the US, 45 in the UK,[24][25][26] and 100 in France in June 2018.[27]

On January 23, 2019, BuzzFeed notified all employees via memo that there would be an upcoming 15% reduction in workforce affecting the international, web content, and news divisions of the company. The layoffs would affect approximately 200 employees.[28] In 2020, BuzzFeed signed a deal with Universal Television to produce content based on its stories.[29]

Three top BuzzFeed News editors in March 2022 announced that they would be resigning and the newsroom would face voluntary layoffs or job cuts.[30] The cuts came after BuzzFeed investors encouraged Peretti to shut down all of BuzzFeed News, but he refused, CNBC reported.[31]

Funding edit

BuzzFeed raised $3.5 million in 2008 through Hearst Ventures and Softbank.[32] In 2011, BuzzFeed ran more than 100 social media campaigns, resulting in their revenue tripling compared to 2010.[32] In January 2012, BuzzFeed announced that it had earned $15.5 million in funding from New Enterprise Associates, Lerer Ventures, Hearst Interactive Media, Softbank, and RRE Capital to expand the site's content.[33] Later, in October 2012, BuzzFeed ran sponsored content for the Obama administration leading to an increase in ad revenue.[34] By January 2013, BuzzFeed announced that New Enterprise Associates had raised $19.3 million.[35] The company was reported to be profitable in 2013.[36]

In 2014, it was reported that BuzzFeed had passed $100 million in revenue.[37][38] In August 2014, BuzzFeed raised $50 million from the venture capital firm Andreessen Horowitz, more than doubling previous rounds of funding.[39] The site was reportedly valued at around $850 million by Andreessen Horowitz.[39] BuzzFeed generates its advertising revenue through native advertising that matches its editorial content, and does not rely on banner ads.[18] BuzzFeed also uses its familiarity with social media to target conventional advertising through other channels, such as Facebook.[40] In December 2014, growth equity firm General Atlantic acquired $50 million in secondary stock of the company.[41]

In August 2015, NBCUniversal made a $200 million equity investment in BuzzFeed.[42] Along with plans to hire more journalists to build a more prominent "investigative" unit, BuzzFeed planned on hiring journalists around the world and plans to open outposts in India, Germany, Mexico, and Japan.[43] It planned on hiring staff for its UK bureau, its rapidly-expanding motion picture unit and its food-themed business, Tasty.[44][45] NBCUniversal invested an additional $200 million in 2016 after the two companies had collaborated on many projects, namely the Rio Olympics.[38] The companies planned to work together to market themselves to advertisers.[38] Together, Comcast and its NBCUniversal subsidiary own about a third of BuzzFeed. BuzzFeed has said that it intends to stay independent.[46]

After laying off 100 employees in 2017, BuzzFeed laid off 200 of its employees in 2019 to help facilitate growth despite raising revenue by 15% from 2017 to 2018.[47] Facebook began funding two BuzzFeed News shows in 2019 for Watch.[47] Because of the COVID-19 pandemic, on March 25, 2020, BuzzFeed announced in an internal memo that it would cut employee salaries on a sliding scale of 5% (lowest income bracket) up to 25% (highest income bracket). Peretti said he would not be taking a salary until the end of the pandemic. Many staffers expressed relief at this announcement as there were no layoffs.[48] On May 13, 2020, the company shut down its divisions in the UK and Australia, furloughing 10 news staff in the UK as well as four in its Australian outpost.[49][50]

Acquisitions and stock listing edit

BuzzFeed's first acquisition was in 2012 when the company purchased Kingfish Labs, a startup founded by Rob Fishman, initially focused on optimizing Facebook ads.[51]

In October 2014, BuzzFeed announced its next acquisition, Torando Labs, which would become BuzzFeed's first data-engineering team.[52]

On November 19, 2020, BuzzFeed announced that they would acquire HuffPost in a stock deal that made Verizon Media minority shareholder in BuzzFeed.[53][54][55]

In June 2021, BuzzFeed announced its plans to go public via a special-purpose acquisition company (SPAC) and planned to acquire Complex Networks.[56] After initially listing on Nasdaq at $10 a share, the share price subsequently declined to under $1 by 2023, leading to a delisting notice by Nasdaq in May 2023, requiring them to raise the share price above $1 within 180 days or risk being removed from the exchange.[57] Once the deadline for this notice passed in November 2023 with the stock price still below $1, they were given a further 180 days until May 2024.[58]

Content edit

BuzzFeed produces daily content, in which the work of staff reporters, contributors, syndicated cartoon artists, and its community are featured. Popular formats on the website include lists, videos, and quizzes. The style of such content inspired the parody website ClickHole.[3][59] While BuzzFeed initially was focused exclusively on such viral content, according to The New York Times, "it added more traditional content, building a track record for delivering breaking news and deeply reported articles" in the years up to 2014.[60] In that year, BuzzFeed deleted over 4000 early posts, "apparently because, as time passed, they looked stupider and stupider", as observed by The New Yorker.[61]

BuzzFeed consistently ranked at the top of NewsWhip's "Facebook Publisher Rankings" from December 2013 to April 2014, until The Huffington Post entered the position.[62]

News edit

BuzzFeed's news division began in December 2011 with the appointment of Ben Smith as editor-in-chief. In 2013, Pulitzer Prize winner Mark Schoofs of ProPublica was hired as head of investigative reporting.[63] By 2016, BuzzFeed had 20 investigative journalists.[7] Chief executive Jonah Peretti announced the BuzzFeed News division would close on April 20, 2023.[64]

Video edit

BuzzFeed Video, BuzzFeed Motion Picture's flagship YouTube channel,[65] produces original content. Its production studio and team are based in Los Angeles. Since hiring Ze Frank in 2012, BuzzFeed Video has produced several video series, including "The Try Guys". In August 2014, the company announced a new division, BuzzFeed Motion Pictures, which may produce feature-length films.[60] As of September 1, 2021, BuzzFeed Video's YouTube channel had garnered more than 17.4 billion views and more than 20.3 million subscribers.[66] BuzzFeed later announced that YouTube signed on for two feature-length series to be created by BuzzFeed Motion Pictures, entitled Broke and Squad Wars.[67]

Podcasts edit

BuzzFeed started an in-house podcasting team in 2015, through which the podcasts Another Round and Internet Explorer were developed and launched.[68] In September 2018, BuzzFeed shut down its podcast department and laid off the staff due to a lack of desired ad revenue. It cancelled most of its podcasts, including See Something, Say Something.[69][70] In late January 2019, they fired 200 staff across the company and cancelled the remaining podcast, Thirst Aid Kit.[69]

Former podcasts
  • Another Round
  • Internet Explorer
  • The News
  • See Something, Say Something
  • Thirst Aid Kit
  • Reporting To You
  • Rerun
  • The Tell Show
  • Women of the Hour

Community edit

On July 17, 2012, humor website McSweeney's Internet Tendency published a satirical piece entitled "Suggested BuzzFeed Articles",[71] prompting BuzzFeed to create many of the suggestions.[72][73][74][75] BuzzFeed listed McSweeney's as a "Community Contributor".[72] The post subsequently received more than 350,000 page views,[73] prompted BuzzFeed to ask for user submissions,[72][76] and received media attention.[73][74][76][77] Subsequently, the website launched the "Community" section in May 2013 to enable users to submit content. Users initially are limited to publishing only one post per day, but may increase their submission capacity by raising their "Cat Power",[78] described on the BuzzFeed website as "an official measure of your rank in BuzzFeed's Community." A user's Cat Power increases as they achieve greater prominence on the site.[79]

In January 2017, BuzzFeed's user-generated community content accumulated 100 million views.[80]

In February 2019, BuzzFeed News voted to unionise, following major layoffs. A dispute between BuzzFeed's upper executives and the union began when the executives failed to show up to a meeting.[81]

Technology and social media edit

BuzzFeed receives the majority of its traffic by creating content that is shared on social media websites. BuzzFeed works by judging their content on how viral it will become, operating in a "continuous feedback loop" where all of its articles and videos are used as input for its sophisticated data operation.[40] The site continues to test and track their custom content with an in-house team of data scientists and an external-facing "social dashboard". Using an algorithm dubbed "Viral Rank" created by Jonah Peretti and Duncan Watts, the company uses this formula to let editors, users, and advertisers try many different ideas, which maximizes distribution.[82] Staff writers are ranked by views on an internal leaderboard. In 2014, BuzzFeed received 75% of its views from links on social media outlets such as Pinterest, Twitter, and Facebook.[18][60]

Tasty edit

BuzzFeed's video series on comfort food, Tasty, is made for Facebook, where it has 100 million followers as of December 2019.[83] The channel has substantially more views than BuzzFeed's dedicated food site.[84] The channel included five spinoff segments: "Tasty Junior"—which eventually spun off into its own page,[85] "Tasty Happy Hour" (alcoholic beverages), "Tasty Fresh", "Tasty Vegetarian", and "Tasty Story"—which has celebrities making and discussing their own recipes. Tasty has also released a cookbook.[86]

The company also operates international versions of Tasty.[87] Tasty has also released its own kitchenware, which includes several products such as spatulas, cooking sheets, and mixing bowls. These products are sold in collaboration with Walmart.[88]Tasty also sells their "One Top", which is a smart induction cooktop,[89] as well as "Tasty Kits", which are kits that contains cooking items for cooking at home.[90]

In light of the COVID-19 pandemic in 2020, "Tasty" streamed the Saturday Night Seder, an online Passover Seder that featured many celebrities and benefited the CDC Foundation.

Worth It edit

Since 2016, Tasty also sponsors a show named Worth It starring Steven Lim, Andrew Ilnyckyj, and Adam Bianchi.[91] In each episode, the trio visit three different food places with three drastically different price points in one food category. Steven Lim also stars in BuzzFeed Blue's "Worth It – Lifestyle" videos. The series is similar, in that three items or experiences are valued from different companies, each at their different price point, but focus on material items and experiences, such as plane seats, hotel rooms, and haircuts. Lim left BuzzFeed in 2019 to start his own production company Watcher.[92][non-primary source needed]

BuzzFeed Unsolved edit

BuzzFeed Unsolved was the most successful web series on BuzzFeed's BuzzFeed Multiplayer. The show was created by Ryan Bergara and features both him and Shane Madej (who replaced original co-host Brent Bennett). The show covers some of history's most famous unsolved mysteries, presenting them and the theories that surround them in a comedic manner. In some episodes, they visit the places involved with the mystery. Many of these episodes focus on the supernatural or paranormal and often include the pair ghost hunting during the investigations. In late 2019, Bergara and Madej started their own digital production company, Watcher Entertainment, with Worth It's Steven Lim; however, the two continued collaborating with BuzzFeed to produce BuzzFeed Unsolved until November 2021. The spiritual successor to BuzzFeed Unsolved is Ghost Files, a documentary entertainment web series by Watcher Entertainment that was first released on September 23, 2022.

The Try Guys edit

The Try Guys are a quartet of friends (Eugene Lee Yang, Ned Fulmer, Keith Habersberger, and Zach Kornfeld) who put themselves in different, and at times, compromising situations and record the results.[93] In June 2018, the four left BuzzFeed and created their own independent channel, also titled "The Try Guys".[94]

Night In/Night Out edit

Night In/Night Out was a series run by Ned and Ariel Fulmer. This show features the couple on two different dates, one at home featuring a homemade meal (using a BuzzFeed Tasty Recipe) and one at a restaurant in the Los Angeles area. Each episode focuses on one particular meal, such as baked salmon or hamburgers. At the end of each episode, Ned and Ariel would decide whether they preferred the home-cooked meal (and the accompanying ambiance and price tag) or the meal at the restaurant. However, the couple left BuzzFeed with the Try Guys in 2018, and the series was subsequently canceled.[95]

Short-form animation edit

Around 2017, BuzzFeed launched Animation Lab with a focus on short-form animation content that is posted on platforms such as Instagram, TikTok and later YouTube and Twitter. The studio has launched 30 projects during its existence, 4 of which have since been focused on due to finding success (Weird Helga, The Good Advice Cupcake, The Land of Boggs, and Chikn Nuggit), which as of 2021 had a combined total of over 17 million followers.[96][97]

Notable stories edit

"The dress" edit

The most interesting thing to me is that it traveled. It went from New York media circle-jerk Twitter to international. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic. It was amazing to watch this move from a local thing to, like, a massive international phenomenon.[98]

Cates Holderness

In February 2015, a post resulting in a debate over the color of an item of clothing from BuzzFeed's Tumblr editor Cates Holderness garnered more than 28 million views in one day, setting a record for most concurrent visitors to a BuzzFeed post.[99] Holderness had shown the picture to other members of the site's social media team, who immediately began arguing about the dress colors among themselves. After creating a simple poll for users of the site, she left work and took the subway back to her Brooklyn home. When she got off the train and checked her telephone, it was overwhelmed by the messages on various sites. "I couldn't open Twitter because it kept crashing. I thought somebody had died, maybe. I didn't know what was going on." Later in the evening the page set a new record at BuzzFeed for concurrent visitors, which reached 673,000 at its peak.[98][100]

Watermelon stunt edit

On April 8, 2016, two BuzzFeed interns created a live stream on Facebook, during which rubber bands were wrapped one by one around a watermelon until the pressure caused it to explode. The Daily Dot compared it to something from America's Funniest Home Videos or by the comedian Gallagher, and "just as stupid-funny, but with incredible immediacy and zero production costs". The video is seen as part of Facebook's strategy to shift to live video, Facebook Live, to counter the rise of Snapchat and Periscope among a younger audience.[101]

Criticism edit

Plagiarism edit

 
Benny Johnson was fired from BuzzFeed in July 2014 for plagiarism.

BuzzFeed has been accused of plagiarizing original content from competitors throughout the online and offline press. In June 2012, Gawker's Adrian Chen observed that one of BuzzFeed's most popular writers—Matt Stopera—frequently had copied and pasted "chunks of text into lists without attribution."[102] In March 2013, The Atlantic Wire also reported several "listicles" had apparently been copied from Reddit and other websites.[103] In July 2014, BuzzFeed writer Benny Johnson was accused of multiple instances of plagiarism.[104] Two anonymous Twitter users chronicled Johnson attributing work that was not his own, but "directly lift[ed] from other reporters, Wikipedia, and Yahoo! Answers", all without credit.[105] BuzzFeed editor Ben Smith initially defended Johnson, calling him a "deeply original writer".[106] Days later, Smith acknowledged that Johnson had plagiarized the work of others 40 times and announced that Johnson had been fired, apologizing to BuzzFeed readers. "Plagiarism, much less copying unchecked facts from Wikipedia or other sources, is an act of disrespect to the reader", Smith said. "We are deeply embarrassed and sorry to have misled you."[106] In total, 41 instances of plagiarism were found and corrected.[107] In 2016, claims surfaced of the YouTube channel BuzzFeedVideo stealing ideas and content from other creators.[108]

BuzzFeed has been the subject of multiple copyright infringement lawsuits, for both using content it had no rights to and encouraging its proliferation without attributing its sources: one for an individual photographer's photograph,[109] and another for nine celebrity photographs from a single photography company.[110]

In June 2020, BuzzFeed News senior reporter Ryan Broderick was fired after it was revealed he had "plagiarized or misattributed information in at least 11 of his articles."[111]

Reputation as a news site edit

In October 2014, a Pew Research Center survey[112] found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of people, regardless of political affiliation.[113][114] Adweek noted that most respondents had not heard of BuzzFeed, and many users do not consider BuzzFeed a news site.[115] In a subsequent Pew report based on 2014 surveys,[116] BuzzFeed was among the least trusted sources by millennials.[117][118] A 2016 study by the Columbia Journalism Review found readers less likely to trust a story (originally published in Mother Jones) that appeared to originate on BuzzFeed than the same article on The New Yorker website.[119] In a 2017 survey among US readers, BuzzFeed was voted the second least trustworthy source among American readers, with Occupy Democrats being lower-ranked.[120]

In January 2017, BuzzFeed again faced widespread criticism from many journalists and media officials, along with then-President elect Donald Trump, for publishing 35 pages of unverified memos in full, known as the Steele dossier.[121][122][123][124] In a highly publicized press conference following the publication of the memos, Trump referred to BuzzFeed as a "failing pile of garbage".[125] Among the unverified claims in the memos was one that stated Trump's attorney Michael Cohen had met in August 2016 with Russian officials in Prague, Czech Republic, a claim that Cohen has vehemently denied.[122][126]

On January 18, 2019, Robert Mueller's office disputed a BuzzFeed report stating that Trump instructed Michael Cohen to lie to Congress. A spokesman for Mueller's office characterized the BuzzFeed report as "not accurate".[127]

Unpaid contributors edit

Matthew Perpetua, BuzzFeed's director of quizzes, published a blog post in January 2019 after being laid off, revealing that many of the site's most popular quizzes were created by unpaid contributors.[128] Perpetua identified one college student in Michigan in particular was "the second-highest traffic driver worldwide."[129] The student, Rachel McMahon, said that until she saw Perpetua's blog post, she never knew that her quizzes were so significant for BuzzFeed's traffic. The quizzes made an estimated $3.8 million for the media company.[130] According to the Detroit Free Press, she had never asked BuzzFeed about getting paid and the only material goods she received from them were four $30 Amazon gift certificates, a BuzzFeed sweatshirt and T-shirt and several water bottles.[131][132]

Advertiser influence on editorial edit

In April 2015, BuzzFeed drew scrutiny after Gawker observed the publication had deleted two posts that criticized advertisers.[133] One of the posts criticized Dove soap (manufactured by Unilever), while another criticized Hasbro.[134] Both companies advertise with BuzzFeed. Ben Smith apologized in a memo to staff for his actions: "I blew it. Twice in the past couple of months, I've asked editors—over their better judgment and without any respect to our standards or process—to delete recently published posts from the site. Both involved the same thing: my overreaction to questions we've been wrestling with about the place of personal opinion pieces on our site. I reacted impulsively when I saw the posts and I was wrong to do that. We've reinstated both with a brief note".[135] Days later, Arabelle Sicardi, one of the authors of the deleted posts, resigned.[136] An internal review by the company found three additional posts deleted for being critical of products or advertisements (by Microsoft, Pepsi, and Unilever).[137]

In 2016, the Advertising Standards Authority of the United Kingdom ruled that BuzzFeed broke the UK advertising rules for failing to make it clear that an article on "14 Laundry Fails We've All Experienced" that promoted Dylon was an online advertorial paid for by the brand.[138][139] Although the ASA agreed with BuzzFeed's defense that links to the piece from its homepage and search results clearly labelled the article as "sponsored content", this failed to take into account that individuals might link to the story directly, ruling that the labeling "was not sufficient to make clear that the main content of the web page was an advertorial and that editorial content was therefore retained by the advertiser".[139][140]

Hiring practices edit

In February 2016, Scaachi Koul, a Senior Writer for BuzzFeed Canada, tweeted a request for pitches stating that BuzzFeed was "...looking for mostly non-white non-men" followed by "If you are a white man upset that we are looking mostly for non-white non-men I don't care about you go write for Maclean's." When confronted, she followed with the tweet "White men are still permitted to pitch, I will read it, I will consider it. I'm just less interested because, ugh, men." In response to the tweets that were deemed of a misandrist nature, Koul began receiving a barrage of hate comments and threats of violence.[141][142] Sarmishta Subramanian, a former colleague of Koul's, writing for Maclean's, condemned the reaction to the tweets, and commented that Koul's request for diversity was appropriate. Subramanian said that her provocative approach raised concerns of tokenism that might hamper BuzzFeed's stated goals.[143] In January 2019, BuzzFeed announced that it would cut its workforce by 15%.[144] In July 2019 BuzzFeed announced that it would voluntarily recognize an employee union.[145]

Ideology edit

BuzzFeed states in its editorial guide that "we firmly believe that for a number of issues, including civil rights, women's rights, anti-racism, and LGBT equality, there are not two sides."[146] The Week's correspondent Ryan Cooper and American Enterprise Institute's senior fellow Timothy P. Carney at the Washington Examiner raised questions about whether BuzzFeed undermines its credibility by taking sides on political issues.[147][148] In June 2015, BuzzFeed and websites like the Huffington Post and Mashable temporarily changed the theme of their social media avatars to rainbow colors to celebrate same-sex marriage being ruled constitutional in the United States.[149]

In June 2016, the left-leaning media watchdog Fairness and Accuracy in Reporting found that in 100 BuzzFeed stories about Barack Obama, 65 were positive, 34 were neutral, and one was critical. The report called BuzzFeed's coverage of Obama "creepy" and "almost uniformly uncritical and often sycophantic."[150] BuzzFeed has partnered with Obama on a get-out-the-vote campaign.[151] During the same month, BuzzFeed cancelled an advertising agreement with the Republican National Committee over what BuzzFeed founder Jonah Peretti called "offensive remarks" made by Donald Trump. Peretti said: "We certainly don't like to turn away revenue that funds all the important work we do across the company. However, in some cases we must make business exceptions: we don't run cigarette ads because they are hazardous to our health, and we won't accept Trump ads for the exact same reason."[152]

In January 2017, BuzzFeed released what became known as the "Steele dossier", an uncorroborated private intelligence report that alleges several salacious accusations of Trump. Margaret Sullivan at The Washington Post wrote of the release: "It's a bad idea, and always has been, to publish unverified smears."[153] David Graham at The Atlantic called it "an abdication of the basic responsibility of journalism."[154] NBC's Chuck Todd called the release of the document "fake news".[155] Ben Smith defended the decision to release the document from accusations that it was done out of partisanship, arguing that the dossier is of "obvious central public importance."[156]

Awards and recognition edit

In 2017, BuzzFeed won Webby Awards for Best News App and Best Interview/Talk Show (for Another Round),[157] and president Greg Coleman was named Publishing Executive of the Year by Digiday.[158]

In 2018, staff of BuzzFeed news was a finalist for a Pulitzer Prize in their international reporting category for their article that "proved that operatives with apparent ties to Vladimir Putin have engaged in a targeted killing campaign against his perceived enemies on British and American soil".[159] BuzzFeed later won a Pulitzer Prize in 2021 in the international reporting category for an investigative series about the Xinjiang internment camps.[9]

See also edit

References edit

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Further reading edit

  • Küng, Lucy (2015). "BuzzFeed – Making Life More Interesting for the Hundreds of Millions Bored at Work". Innovators in Digital News. I. B. Tauris & Co. pp. 55–74. ISBN 978-1784534165.

External links edit

  • Official website
  • Business data for BuzzFeed, Inc.:
    • Bloomberg
    • Google
    • Reuters
    • SEC filings
    • Yahoo!

buzzfeed, american, internet, media, news, entertainment, company, with, focus, digital, media, based, york, city, founded, 2006, jonah, peretti, john, johnson, focus, tracking, viral, content, kenneth, lerer, founder, chairman, huffington, post, started, foun. BuzzFeed Inc is an American Internet media news and entertainment company with a focus on digital media Based in New York City 2 BuzzFeed was founded in 2006 by Jonah Peretti and John S Johnson III to focus on tracking viral content Kenneth Lerer co founder and chairman of The Huffington Post started as a co founder and investor in BuzzFeed and is now the executive chairman BuzzFeed Inc Logo used since 2019FormerlyBuzzFeed Laboratories 2006 2016 TypePublicTraded asNasdaq BZFDISINUS12430A1025IndustryOnline mediaFoundedNovember 1 2006 17 years ago 2006 11 01 FoundersJonah PerettiJohn S Johnson IIIHeadquartersNew York City U S Key peopleJonah Peretti CEO Dao Nguyen Publisher ProductsEntertainmentNewsRevenueUS 437 million 2022 1 Number of employees1 368 December 2022 1 SubsidiariesHuffPostComplex NetworksWebsitebuzzfeed wbr comOriginally known for online quizzes listicles and pop culture articles the company has grown into a global media and technology company providing coverage on a variety of topics including politics DIY animals and business 3 4 BuzzFeed generates revenue through native advertising a strategy that helps increase the likelihood of viewers reading through the content of advertisements 5 In late 2011 BuzzFeed hired Ben Smith of Politico as editor in chief to expand the site into long form journalism and reportage 6 After years of investment in investigative journalism by 2021 BuzzFeed News had won the National Magazine Award 7 the George Polk Award 8 and the Pulitzer Prize 9 and was nominated for the Michael Kelly Award 7 BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website 10 On April 20 2023 Peretti announced that BuzzFeed Media would be shuttering BuzzFeed News when and focusing its news efforts into The Huffington Post laying off about 180 workers 11 A 2014 Pew Research Center survey found that in the United States BuzzFeed was viewed as an unreliable source by the majority of respondents regardless of age or political affiliation 12 The company s audience has been described as left leaning 13 Contents 1 History 1 1 Funding 1 2 Acquisitions and stock listing 2 Content 2 1 News 2 2 Video 2 3 Podcasts 2 4 Community 2 5 Technology and social media 2 6 Tasty 2 7 Worth It 2 8 BuzzFeed Unsolved 2 9 The Try Guys 2 10 Night In Night Out 2 11 Short form animation 3 Notable stories 3 1 The dress 3 2 Watermelon stunt 4 Criticism 4 1 Plagiarism 4 2 Reputation as a news site 4 3 Unpaid contributors 4 4 Advertiser influence on editorial 4 5 Hiring practices 4 6 Ideology 5 Awards and recognition 6 See also 7 References 8 Further reading 9 External linksHistory edit nbsp Jonah Peretti founded BuzzFeed in November 2006 Prior to establishing BuzzFeed Peretti was director of research and development and the OpenLab at Eyebeam Johnson s New York City based art and technology nonprofit organization where he experimented with other viral media 14 15 In 2006 while working at the Huffington Post Peretti started BuzzFeed originally called BuzzFeed Laboratories 16 as a side project in partnership with his former supervisor John Johnson In the beginning BuzzFeed employed no writers or editors just an algorithm to cull stories from around the web that were showing stirrings of virality 17 The site initially launched an instant messaging client BuzzBot which sent users a link to popular content The messages were sent based on algorithms which examined the links that were being quickly disseminated scouring through the feeds of hundreds of blogs that were aggregating them citation needed Later the site began spotlighting the most popular links that BuzzBot found Peretti hired curators to help describe the content that was popular around the web 18 In 2011 Peretti hired Politico s Ben Smith who earlier had achieved much attention as a political blogger to assemble a news operation in addition to the many aggregated listicles 19 In 2016 BuzzFeed formally separated its news and entertainment content into BuzzFeed News and the newly formed BuzzFeed Entertainment Group which also includes BuzzFeed Motion Pictures 20 21 As of 2016 update BuzzFeed had correspondents from 12 countries 22 and foreign editions in Australia Brazil France Germany India Japan Mexico Spain and the United Kingdom 23 By the end of 2017 update BuzzFeed employed around 1 700 employees worldwide although it announced plans in November of that year to lay off around 100 employees in the US 45 in the UK 24 25 26 and 100 in France in June 2018 27 On January 23 2019 BuzzFeed notified all employees via memo that there would be an upcoming 15 reduction in workforce affecting the international web content and news divisions of the company The layoffs would affect approximately 200 employees 28 In 2020 BuzzFeed signed a deal with Universal Television to produce content based on its stories 29 Three top BuzzFeed News editors in March 2022 announced that they would be resigning and the newsroom would face voluntary layoffs or job cuts 30 The cuts came after BuzzFeed investors encouraged Peretti to shut down all of BuzzFeed News but he refused CNBC reported 31 Funding edit This section needs to be updated The reason given is advertising information from 2012 and expansion plans from 2015 Please help update this article to reflect recent events or newly available information March 2019 BuzzFeed raised 3 5 million in 2008 through Hearst Ventures and Softbank 32 In 2011 BuzzFeed ran more than 100 social media campaigns resulting in their revenue tripling compared to 2010 32 In January 2012 BuzzFeed announced that it had earned 15 5 million in funding from New Enterprise Associates Lerer Ventures Hearst Interactive Media Softbank and RRE Capital to expand the site s content 33 Later in October 2012 BuzzFeed ran sponsored content for the Obama administration leading to an increase in ad revenue 34 By January 2013 BuzzFeed announced that New Enterprise Associates had raised 19 3 million 35 The company was reported to be profitable in 2013 36 In 2014 it was reported that BuzzFeed had passed 100 million in revenue 37 38 In August 2014 BuzzFeed raised 50 million from the venture capital firm Andreessen Horowitz more than doubling previous rounds of funding 39 The site was reportedly valued at around 850 million by Andreessen Horowitz 39 BuzzFeed generates its advertising revenue through native advertising that matches its editorial content and does not rely on banner ads 18 BuzzFeed also uses its familiarity with social media to target conventional advertising through other channels such as Facebook 40 In December 2014 growth equity firm General Atlantic acquired 50 million in secondary stock of the company 41 In August 2015 NBCUniversal made a 200 million equity investment in BuzzFeed 42 Along with plans to hire more journalists to build a more prominent investigative unit BuzzFeed planned on hiring journalists around the world and plans to open outposts in India Germany Mexico and Japan 43 It planned on hiring staff for its UK bureau its rapidly expanding motion picture unit and its food themed business Tasty 44 45 NBCUniversal invested an additional 200 million in 2016 after the two companies had collaborated on many projects namely the Rio Olympics 38 The companies planned to work together to market themselves to advertisers 38 Together Comcast and its NBCUniversal subsidiary own about a third of BuzzFeed BuzzFeed has said that it intends to stay independent 46 After laying off 100 employees in 2017 BuzzFeed laid off 200 of its employees in 2019 to help facilitate growth despite raising revenue by 15 from 2017 to 2018 47 Facebook began funding two BuzzFeed News shows in 2019 for Watch 47 Because of the COVID 19 pandemic on March 25 2020 BuzzFeed announced in an internal memo that it would cut employee salaries on a sliding scale of 5 lowest income bracket up to 25 highest income bracket Peretti said he would not be taking a salary until the end of the pandemic Many staffers expressed relief at this announcement as there were no layoffs 48 On May 13 2020 the company shut down its divisions in the UK and Australia furloughing 10 news staff in the UK as well as four in its Australian outpost 49 50 Acquisitions and stock listing edit BuzzFeed s first acquisition was in 2012 when the company purchased Kingfish Labs a startup founded by Rob Fishman initially focused on optimizing Facebook ads 51 In October 2014 BuzzFeed announced its next acquisition Torando Labs which would become BuzzFeed s first data engineering team 52 On November 19 2020 BuzzFeed announced that they would acquire HuffPost in a stock deal that made Verizon Media minority shareholder in BuzzFeed 53 54 55 In June 2021 BuzzFeed announced its plans to go public via a special purpose acquisition company SPAC and planned to acquire Complex Networks 56 After initially listing on Nasdaq at 10 a share the share price subsequently declined to under 1 by 2023 leading to a delisting notice by Nasdaq in May 2023 requiring them to raise the share price above 1 within 180 days or risk being removed from the exchange 57 Once the deadline for this notice passed in November 2023 with the stock price still below 1 they were given a further 180 days until May 2024 58 Content editBuzzFeed produces daily content in which the work of staff reporters contributors syndicated cartoon artists and its community are featured Popular formats on the website include lists videos and quizzes The style of such content inspired the parody website ClickHole 3 59 While BuzzFeed initially was focused exclusively on such viral content according to The New York Times it added more traditional content building a track record for delivering breaking news and deeply reported articles in the years up to 2014 60 In that year BuzzFeed deleted over 4000 early posts apparently because as time passed they looked stupider and stupider as observed by The New Yorker 61 BuzzFeed consistently ranked at the top of NewsWhip s Facebook Publisher Rankings from December 2013 to April 2014 until The Huffington Post entered the position 62 News edit Main article BuzzFeed News BuzzFeed s news division began in December 2011 with the appointment of Ben Smith as editor in chief In 2013 Pulitzer Prize winner Mark Schoofs of ProPublica was hired as head of investigative reporting 63 By 2016 BuzzFeed had 20 investigative journalists 7 Chief executive Jonah Peretti announced the BuzzFeed News division would close on April 20 2023 64 Video edit BuzzFeed Video BuzzFeed Motion Picture s flagship YouTube channel 65 produces original content Its production studio and team are based in Los Angeles Since hiring Ze Frank in 2012 BuzzFeed Video has produced several video series including The Try Guys In August 2014 the company announced a new division BuzzFeed Motion Pictures which may produce feature length films 60 As of September 1 2021 BuzzFeed Video s YouTube channel had garnered more than 17 4 billion views and more than 20 3 million subscribers 66 BuzzFeed later announced that YouTube signed on for two feature length series to be created by BuzzFeed Motion Pictures entitled Broke and Squad Wars 67 Podcasts edit BuzzFeed started an in house podcasting team in 2015 through which the podcasts Another Round and Internet Explorer were developed and launched 68 In September 2018 BuzzFeed shut down its podcast department and laid off the staff due to a lack of desired ad revenue It cancelled most of its podcasts including See Something Say Something 69 70 In late January 2019 they fired 200 staff across the company and cancelled the remaining podcast Thirst Aid Kit 69 Former podcastsAnother Round Internet Explorer The News See Something Say Something Thirst Aid Kit Reporting To You Rerun The Tell Show Women of the HourCommunity edit This section needs to be updated The reason given is sources are from 2012 2014 Please help update this article to reflect recent events or newly available information March 2019 On July 17 2012 humor website McSweeney s Internet Tendency published a satirical piece entitled Suggested BuzzFeed Articles 71 prompting BuzzFeed to create many of the suggestions 72 73 74 75 BuzzFeed listed McSweeney s as a Community Contributor 72 The post subsequently received more than 350 000 page views 73 prompted BuzzFeed to ask for user submissions 72 76 and received media attention 73 74 76 77 Subsequently the website launched the Community section in May 2013 to enable users to submit content Users initially are limited to publishing only one post per day but may increase their submission capacity by raising their Cat Power 78 described on the BuzzFeed website as an official measure of your rank in BuzzFeed s Community A user s Cat Power increases as they achieve greater prominence on the site 79 In January 2017 BuzzFeed s user generated community content accumulated 100 million views 80 In February 2019 BuzzFeed News voted to unionise following major layoffs A dispute between BuzzFeed s upper executives and the union began when the executives failed to show up to a meeting 81 Technology and social media edit BuzzFeed receives the majority of its traffic by creating content that is shared on social media websites BuzzFeed works by judging their content on how viral it will become operating in a continuous feedback loop where all of its articles and videos are used as input for its sophisticated data operation 40 The site continues to test and track their custom content with an in house team of data scientists and an external facing social dashboard Using an algorithm dubbed Viral Rank created by Jonah Peretti and Duncan Watts the company uses this formula to let editors users and advertisers try many different ideas which maximizes distribution 82 Staff writers are ranked by views on an internal leaderboard In 2014 BuzzFeed received 75 of its views from links on social media outlets such as Pinterest Twitter and Facebook 18 60 Tasty edit BuzzFeed s video series on comfort food Tasty is made for Facebook where it has 100 million followers as of December 2019 83 The channel has substantially more views than BuzzFeed s dedicated food site 84 The channel included five spinoff segments Tasty Junior which eventually spun off into its own page 85 Tasty Happy Hour alcoholic beverages Tasty Fresh Tasty Vegetarian and Tasty Story which has celebrities making and discussing their own recipes Tasty has also released a cookbook 86 The company also operates international versions of Tasty 87 Tasty has also released its own kitchenware which includes several products such as spatulas cooking sheets and mixing bowls These products are sold in collaboration with Walmart 88 Tasty also sells their One Top which is a smart induction cooktop 89 as well as Tasty Kits which are kits that contains cooking items for cooking at home 90 In light of the COVID 19 pandemic in 2020 Tasty streamed the Saturday Night Seder an online Passover Seder that featured many celebrities and benefited the CDC Foundation Worth It edit Main article Worth It TV series Since 2016 Tasty also sponsors a show named Worth It starring Steven Lim Andrew Ilnyckyj and Adam Bianchi 91 In each episode the trio visit three different food places with three drastically different price points in one food category Steven Lim also stars in BuzzFeed Blue s Worth It Lifestyle videos The series is similar in that three items or experiences are valued from different companies each at their different price point but focus on material items and experiences such as plane seats hotel rooms and haircuts Lim left BuzzFeed in 2019 to start his own production company Watcher 92 non primary source needed BuzzFeed Unsolved edit BuzzFeed Unsolved was the most successful web series on BuzzFeed s BuzzFeed Multiplayer The show was created by Ryan Bergara and features both him and Shane Madej who replaced original co host Brent Bennett The show covers some of history s most famous unsolved mysteries presenting them and the theories that surround them in a comedic manner In some episodes they visit the places involved with the mystery Many of these episodes focus on the supernatural or paranormal and often include the pair ghost hunting during the investigations In late 2019 Bergara and Madej started their own digital production company Watcher Entertainment with Worth It s Steven Lim however the two continued collaborating with BuzzFeed to produce BuzzFeed Unsolved until November 2021 The spiritual successor to BuzzFeed Unsolved is Ghost Files a documentary entertainment web series by Watcher Entertainment that was first released on September 23 2022 The Try Guys edit The Try Guys are a quartet of friends Eugene Lee Yang Ned Fulmer Keith Habersberger and Zach Kornfeld who put themselves in different and at times compromising situations and record the results 93 In June 2018 the four left BuzzFeed and created their own independent channel also titled The Try Guys 94 Night In Night Out edit Night In Night Out was a series run by Ned and Ariel Fulmer This show features the couple on two different dates one at home featuring a homemade meal using a BuzzFeed Tasty Recipe and one at a restaurant in the Los Angeles area Each episode focuses on one particular meal such as baked salmon or hamburgers At the end of each episode Ned and Ariel would decide whether they preferred the home cooked meal and the accompanying ambiance and price tag or the meal at the restaurant However the couple left BuzzFeed with the Try Guys in 2018 and the series was subsequently canceled 95 Short form animation edit Around 2017 BuzzFeed launched Animation Lab with a focus on short form animation content that is posted on platforms such as Instagram TikTok and later YouTube and Twitter The studio has launched 30 projects during its existence 4 of which have since been focused on due to finding success Weird Helga The Good Advice Cupcake The Land of Boggs and Chikn Nuggit which as of 2021 had a combined total of over 17 million followers 96 97 Notable stories edit The dress edit Main article The dress The most interesting thing to me is that it traveled It went from New York media circle jerk Twitter to international And you could see it in my Twitter notifications because people started having conversations in like Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic It was amazing to watch this move from a local thing to like a massive international phenomenon 98 Cates Holderness In February 2015 a post resulting in a debate over the color of an item of clothing from BuzzFeed s Tumblr editor Cates Holderness garnered more than 28 million views in one day setting a record for most concurrent visitors to a BuzzFeed post 99 Holderness had shown the picture to other members of the site s social media team who immediately began arguing about the dress colors among themselves After creating a simple poll for users of the site she left work and took the subway back to her Brooklyn home When she got off the train and checked her telephone it was overwhelmed by the messages on various sites I couldn t open Twitter because it kept crashing I thought somebody had died maybe I didn t know what was going on Later in the evening the page set a new record at BuzzFeed for concurrent visitors which reached 673 000 at its peak 98 100 Watermelon stunt edit Main article Exploding watermelon stunt On April 8 2016 two BuzzFeed interns created a live stream on Facebook during which rubber bands were wrapped one by one around a watermelon until the pressure caused it to explode The Daily Dot compared it to something from America s Funniest Home Videos or by the comedian Gallagher and just as stupid funny but with incredible immediacy and zero production costs The video is seen as part of Facebook s strategy to shift to live video Facebook Live to counter the rise of Snapchat and Periscope among a younger audience 101 Criticism editPlagiarism edit nbsp Benny Johnson was fired from BuzzFeed in July 2014 for plagiarism BuzzFeed has been accused of plagiarizing original content from competitors throughout the online and offline press In June 2012 Gawker s Adrian Chen observed that one of BuzzFeed s most popular writers Matt Stopera frequently had copied and pasted chunks of text into lists without attribution 102 In March 2013 The Atlantic Wire also reported several listicles had apparently been copied from Reddit and other websites 103 In July 2014 BuzzFeed writer Benny Johnson was accused of multiple instances of plagiarism 104 Two anonymous Twitter users chronicled Johnson attributing work that was not his own but directly lift ed from other reporters Wikipedia and Yahoo Answers all without credit 105 BuzzFeed editor Ben Smith initially defended Johnson calling him a deeply original writer 106 Days later Smith acknowledged that Johnson had plagiarized the work of others 40 times and announced that Johnson had been fired apologizing to BuzzFeed readers Plagiarism much less copying unchecked facts from Wikipedia or other sources is an act of disrespect to the reader Smith said We are deeply embarrassed and sorry to have misled you 106 In total 41 instances of plagiarism were found and corrected 107 In 2016 claims surfaced of the YouTube channel BuzzFeedVideo stealing ideas and content from other creators 108 BuzzFeed has been the subject of multiple copyright infringement lawsuits for both using content it had no rights to and encouraging its proliferation without attributing its sources one for an individual photographer s photograph 109 and another for nine celebrity photographs from a single photography company 110 In June 2020 BuzzFeed News senior reporter Ryan Broderick was fired after it was revealed he had plagiarized or misattributed information in at least 11 of his articles 111 Reputation as a news site edit In October 2014 a Pew Research Center survey 112 found that in the United States BuzzFeed was viewed as an unreliable source by the majority of people regardless of political affiliation 113 114 Adweek noted that most respondents had not heard of BuzzFeed and many users do not consider BuzzFeed a news site 115 In a subsequent Pew report based on 2014 surveys 116 BuzzFeed was among the least trusted sources by millennials 117 118 A 2016 study by the Columbia Journalism Review found readers less likely to trust a story originally published in Mother Jones that appeared to originate on BuzzFeed than the same article on The New Yorker website 119 In a 2017 survey among US readers BuzzFeed was voted the second least trustworthy source among American readers with Occupy Democrats being lower ranked 120 In January 2017 BuzzFeed again faced widespread criticism from many journalists and media officials along with then President elect Donald Trump for publishing 35 pages of unverified memos in full known as the Steele dossier 121 122 123 124 In a highly publicized press conference following the publication of the memos Trump referred to BuzzFeed as a failing pile of garbage 125 Among the unverified claims in the memos was one that stated Trump s attorney Michael Cohen had met in August 2016 with Russian officials in Prague Czech Republic a claim that Cohen has vehemently denied 122 126 On January 18 2019 Robert Mueller s office disputed a BuzzFeed report stating that Trump instructed Michael Cohen to lie to Congress A spokesman for Mueller s office characterized the BuzzFeed report as not accurate 127 Unpaid contributors edit Matthew Perpetua BuzzFeed s director of quizzes published a blog post in January 2019 after being laid off revealing that many of the site s most popular quizzes were created by unpaid contributors 128 Perpetua identified one college student in Michigan in particular was the second highest traffic driver worldwide 129 The student Rachel McMahon said that until she saw Perpetua s blog post she never knew that her quizzes were so significant for BuzzFeed s traffic The quizzes made an estimated 3 8 million for the media company 130 According to the Detroit Free Press she had never asked BuzzFeed about getting paid and the only material goods she received from them were four 30 Amazon gift certificates a BuzzFeed sweatshirt and T shirt and several water bottles 131 132 Advertiser influence on editorial edit In April 2015 BuzzFeed drew scrutiny after Gawker observed the publication had deleted two posts that criticized advertisers 133 One of the posts criticized Dove soap manufactured by Unilever while another criticized Hasbro 134 Both companies advertise with BuzzFeed Ben Smith apologized in a memo to staff for his actions I blew it Twice in the past couple of months I ve asked editors over their better judgment and without any respect to our standards or process to delete recently published posts from the site Both involved the same thing my overreaction to questions we ve been wrestling with about the place of personal opinion pieces on our site I reacted impulsively when I saw the posts and I was wrong to do that We ve reinstated both with a brief note 135 Days later Arabelle Sicardi one of the authors of the deleted posts resigned 136 An internal review by the company found three additional posts deleted for being critical of products or advertisements by Microsoft Pepsi and Unilever 137 In 2016 the Advertising Standards Authority of the United Kingdom ruled that BuzzFeed broke the UK advertising rules for failing to make it clear that an article on 14 Laundry Fails We ve All Experienced that promoted Dylon was an online advertorial paid for by the brand 138 139 Although the ASA agreed with BuzzFeed s defense that links to the piece from its homepage and search results clearly labelled the article as sponsored content this failed to take into account that individuals might link to the story directly ruling that the labeling was not sufficient to make clear that the main content of the web page was an advertorial and that editorial content was therefore retained by the advertiser 139 140 Hiring practices edit In February 2016 Scaachi Koul a Senior Writer for BuzzFeed Canada tweeted a request for pitches stating that BuzzFeed was looking for mostly non white non men followed by If you are a white man upset that we are looking mostly for non white non men I don t care about you go write for Maclean s When confronted she followed with the tweet White men are still permitted to pitch I will read it I will consider it I m just less interested because ugh men In response to the tweets that were deemed of a misandrist nature Koul began receiving a barrage of hate comments and threats of violence 141 142 Sarmishta Subramanian a former colleague of Koul s writing for Maclean s condemned the reaction to the tweets and commented that Koul s request for diversity was appropriate Subramanian said that her provocative approach raised concerns of tokenism that might hamper BuzzFeed s stated goals 143 In January 2019 BuzzFeed announced that it would cut its workforce by 15 144 In July 2019 BuzzFeed announced that it would voluntarily recognize an employee union 145 Ideology edit BuzzFeed states in its editorial guide that we firmly believe that for a number of issues including civil rights women s rights anti racism and LGBT equality there are not two sides 146 The Week s correspondent Ryan Cooper and American Enterprise Institute s senior fellow Timothy P Carney at the Washington Examiner raised questions about whether BuzzFeed undermines its credibility by taking sides on political issues 147 148 In June 2015 BuzzFeed and websites like the Huffington Post and Mashable temporarily changed the theme of their social media avatars to rainbow colors to celebrate same sex marriage being ruled constitutional in the United States 149 In June 2016 the left leaning media watchdog Fairness and Accuracy in Reporting found that in 100 BuzzFeed stories about Barack Obama 65 were positive 34 were neutral and one was critical The report called BuzzFeed s coverage of Obama creepy and almost uniformly uncritical and often sycophantic 150 BuzzFeed has partnered with Obama on a get out the vote campaign 151 During the same month BuzzFeed cancelled an advertising agreement with the Republican National Committee over what BuzzFeed founder Jonah Peretti called offensive remarks made by Donald Trump Peretti said We certainly don t like to turn away revenue that funds all the important work we do across the company However in some cases we must make business exceptions we don t run cigarette ads because they are hazardous to our health and we won t accept Trump ads for the exact same reason 152 In January 2017 BuzzFeed released what became known as the Steele dossier an uncorroborated private intelligence report that alleges several salacious accusations of Trump Margaret Sullivan at The Washington Post wrote of the release It s a bad idea and always has been to publish unverified smears 153 David Graham at The Atlantic called it an abdication of the basic responsibility of journalism 154 NBC s Chuck Todd called the release of the document fake news 155 Ben Smith defended the decision to release the document from accusations that it was done out of partisanship arguing that the dossier is of obvious central public importance 156 Awards and recognition editIn 2017 BuzzFeed won Webby Awards for Best News App and Best Interview Talk Show for Another Round 157 and president Greg Coleman was named Publishing Executive of the Year by Digiday 158 In 2018 staff of BuzzFeed news was a finalist for a Pulitzer Prize in their international reporting category for their article that proved that operatives with apparent ties to Vladimir Putin have engaged in a targeted killing campaign against his perceived enemies on British and American soil 159 BuzzFeed later won a Pulitzer Prize 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Retrieved October 24 2014 How Community Created Content Generates 100M Page Views A BuzzFeed Community Case Study CMX May 16 2017 Archived from the original on March 30 2019 Retrieved March 30 2019 Mayor Bill de Blasio weighs in on BuzzFeed union dispute TechCrunch April 4 2019 Archived from the original on April 23 2023 Retrieved April 5 2019 Watts Duncan and Jonah Peretti Viral Marketing for the Real World Archived June 24 2016 at the Wayback Machine Harvard Business Review May 2007 Ting Deanna December 10 2019 With Tasty BuzzFeed has a multi revenue stream model Digiday Archived from the original on December 27 2019 Retrieved December 27 2019 Griffith Erin January 19 2016 BuzzFeed s Foodie Channels Are Blowing Up on Facebook Fortune Archived from the original on June 5 2016 Retrieved June 11 2016 Tasty Junior Facebook page Archived May 20 2017 at the Wayback Machine accessed February 15 2017 Tasty Shop Tasty Shop Archived from the original on December 2 2016 Retrieved December 2 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2016 Retrieved January 28 2016 Hathaway Jay April 8 2016 Welp the future of Facebook is exploding watermelons Archived June 14 2016 at the Wayback Machine The Daily Dot Adrian Chen Remix Everything BuzzFeed and the Plagiarism Problem Gawker Gawker Media Archived from the original on September 12 2013 Philip Bump BuzzFeed s Happiest Facts of All Time Were Mostly Plagiarized from Reddit The Wire Archived from the original on October 14 2013 Retrieved September 17 2013 BuzzFeed s Benny Johnson accused of plagiarism Politico July 25 2014 Archived from the original on July 24 2014 Retrieved July 25 2014 3 Reasons Benny Johnson Shouldn t Call Out Plagiarism He s A Plagiarist He s A Plagiarist And He s A Plagiarist Our Bad Media July 24 2014 Archived from the original on July 24 2014 Retrieved July 24 2014 a b Farhi Paul July 26 2014 Buzzfeed fires Benny Johnson for plagiarism The Washington Post Archived from the original on July 26 2014 Retrieved July 26 2014 Stelter Brian July 26 2014 BuzzFeed fires viral politics editor for plagiarizing CNN Money Archived from the original on July 30 2014 Retrieved July 28 2014 Garcia Feliks July 1 2016 Buzzfeed accused of stealing ideas by YouTube personality The Independent Archived from the original on August 19 2017 Retrieved August 25 2017 Roberts Jeff June 18 2013 Photographer sues BuzzFeed for 3 6M over viral sharing model paidcontent org Archived from the original on March 9 2014 Retrieved March 9 2014 BuzzFeed Sued for 1 3M After Publishing 9 Celebrity Photos Without Permission PetaPixel October 17 2012 Archived from the original on March 29 2015 Retrieved August 22 2015 BuzzFeed News Fires Senior Reporter for Plagiarism TheWrap in Latin June 27 2020 Archived from the original on June 28 2020 Retrieved June 27 2020 Political Polarization amp Media Habits journalism org Pew Research Center October 21 2014 Archived from the original on October 21 2014 Retrieved July 27 2014 Zhang Mona October 21 2014 Can BuzzFeed Be Trusted Adweek Archived from the original on May 7 2020 Retrieved January 8 2018 Engel Pamela March 27 2017 These are the most and least trusted news outlets in America Business Insider Archived from the original on September 30 2019 Retrieved January 8 2018 Coffee Patrick October 21 2014 Is BuzzFeed Really America s Least Trusted News Source Adweek Archived from the original on February 9 2020 Retrieved January 8 2018 Millennials and Political News Pew Research Center s Journalism Project June 1 2015 Archived from the original on January 6 2018 Retrieved January 8 2018 Ingram Mathew June 5 2015 Does BuzzFeed Have a Trust Problem Fortune Archived from the original on January 8 2018 Retrieved January 8 2018 Ristau Reece June 1 2015 Study Rush Limbaugh Buzzfeed Among Least Trusted News Sources Variety Archived from the original on March 19 2018 Retrieved January 29 2018 Funt Danny Gourarie Chava Murtha Jack June 27 2016 The New Yorker BuzzFeed and the push for digital credibility Columbia 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Diversity Earns Men Praise Women Rape Threats New York Magazine Archived from the original on March 31 2016 Retrieved March 28 2016 Chin Jessica February 21 2016 Scaachi Koul BuzzFeed Writer Harassed After Call For Not White And Not Male Contributors HuffPost Canada Archived from the original on April 4 2016 Retrieved March 28 2016 Subramanian Sarmishta February 29 2016 What s missing in the outrage about media diversity Maclean s Archived from the original on March 27 2016 Retrieved March 28 2016 Peiser Jaclyn January 25 2019 BuzzFeed s First Round of Layoffs Puts an End to Its National News Desk The New York Times ISSN 0362 4331 Archived from the original on April 4 2019 Retrieved April 4 2019 Subramanian Sarmishta July 22 2019 BuzzFeed voluntarily recognizes union Maclean s Archived from the original on July 22 2019 Retrieved July 22 2018 The BuzzFeed News Standards And Ethics Guide BuzzFeed News Archived from the original on January 8 2019 Retrieved November 7 2018 Cooper Ryan July 28 2015 Why BuzzFeed s ethics guide is an incoherent mess The Week Archived from the original on November 7 2018 Retrieved November 7 2018 Carney Timothy P June 29 2015 BuzzFeed shows how silly pretenses of neutrality leads to intolerant contortions Washington Examiner Archived from the original on April 17 2019 Retrieved March 6 2019 Byers Dylan June 26 2015 Should news outlets declare allegiances Politico Archived from the original on May 18 2020 Retrieved March 6 2019 BuzzFeed s Obama Coverage Is 99 Percent Uncritical and Borderline Creepy Fairness and Accuracy in Reporting June 30 2016 Archived from the original on November 7 2018 Retrieved November 7 2018 With help from President Obama BuzzFeed launches get out the vote initiative Politico Archived from the original on November 7 2018 Retrieved November 7 2018 BuzzFeed says Trump is hazardous to our health bails on RNC ad buy The Sacramento Bee June 6 2016 ISSN 0890 5738 Archived from the original on October 11 2018 Retrieved November 7 2018 Borchers Callum January 12 2017 Why so many journalists are mad at BuzzFeed The Washington Post Archived from the original on November 7 2018 Retrieved March 6 2019 Graham David A January 11 2017 The Trouble With Publishing the Trump Dossier The Atlantic Archived from the original on January 6 2021 Retrieved November 7 2018 Abadi Mark Chuck Todd hammers BuzzFeed editor over explosive Trump report You just published fake news Business Insider Archived from the original on November 16 2018 Retrieved March 6 2019 Greenwood Max January 10 2018 BuzzFeed editor defends publication of dossier The Hill Archived from the original on February 16 2021 Retrieved November 7 2018 Ifeanyi K C April 25 2017 Here Are The Winners Of The 21st Annual Webby Awards Fast Company Archived from the original on April 28 2017 Retrieved December 27 2017 BuzzFeed s Greg Coleman is Publishing Executive of the Year at the Digiday Publishing Awards Digiday March 23 2017 Archived from the original on January 1 2018 Retrieved January 1 2018 Finalist Staff of BuzzFeed News www pulitzer org Archived from the original on March 30 2019 Retrieved March 30 2019 Further reading editKung Lucy 2015 BuzzFeed Making Life More Interesting for the Hundreds of Millions Bored at Work Innovators in Digital News I B Tauris amp Co pp 55 74 ISBN 978 1784534165 External links edit nbsp Wikimedia Commons has media related to BuzzFeed Official website Business data for BuzzFeed Inc BloombergGoogleReutersSEC filingsYahoo Retrieved from https en wikipedia org w index php title BuzzFeed amp oldid 1189928143, wikipedia, wiki, book, books, library,

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