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Wikipedia

Keurig

May 12, 2023

Keurig is a beverage brewing system for home and commercial use. The machines are manufactured by the American company Keurig Dr Pepper. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that use these pods to make beverages.

Keurig
Product typeBrewing systems
Beverage pods
OwnerKeurig Dr Pepper
CountryUnited States
Introduced1998; 25 years ago (1998)
Previous ownersKeurig, Inc.
WebsiteKeurig.com

Keurig beverage varieties include hot and cold coffees, teas, cocoas, dairy-based beverages, lemonades, cider, and fruit-based drinks. Through its own brands and its partnership licensed brands, Keurig has over 400 different varieties and over 60 brands of coffee and other beverages. In addition to K-Cup pods it includes Vue, K-Carafe, and K-Mug pods as well.

The original single-serve brewer and coffee-pod manufacturing company, Keurig, Inc., was founded in Massachusetts in 1992. It launched its first brewers and K-Cup pods in 1998, targeting the office market. As the single-cup brewing system gained popularity, brewers for home use were added in 2004. In 2006, the publicly traded Vermont-based specialty-coffee company Green Mountain Coffee Roasters acquired Keurig, sparking rapid growth for both companies. In 2012 Keurig's main patent on its K-Cup pods expired, leading to new product launches, including brewer models that only accept pods from Keurig brands.

From 2006 to 2014, Keurig, Inc. was a wholly owned subsidiary of Green Mountain Coffee Roasters. When Green Mountain Coffee Roasters changed its name to Keurig Green Mountain in March 2014, Keurig ceased to be a separate business unit and subsidiary, and instead became Keurig Green Mountain's main brand.[1][2][3] In 2016, Keurig Green Mountain was acquired by an investor group led by private-equity firm JAB Holding Company for nearly $14 billion.[4][5][6] In July 2018, Keurig Green Mountain merged with Dr Pepper Snapple Group in a deal worth $18.7 billion, creating Keurig Dr Pepper, a publicly traded conglomerate which is the third largest beverage company in North America.[7][8]

History

Inception and development

Keurig founders John Sylvan and Peter Dragone had been college roommates at Colby College in Maine in the late 1970s.[9][10] In the early 1990s, Sylvan, a tinkerer, had quit his tech job in Massachusetts, and wanted to solve the commonplace problem of office coffee – a full pot of brewed coffee which sits and grows bitter, dense, and stale – by creating a single-serving pod of coffee grounds and a machine that would brew it.[10] Living in Greater Boston, he went through extensive trial and error trying to create a pod and a brewing machine.[10] By 1992, to help create a business plan, he brought in Dragone, then working as director of finance for Chiquita, as a partner.[10] They founded the company in 1992,[11] calling it Keurig; Sylvan later said that the name came from his having "looked up the word excellence in Dutch".[12]

The prototype brewing machines were also a work in progress and unreliable, and the company needed funds for development.[10] That year, they approached what was then Green Mountain Coffee Roasters, and the specialty coffee company first invested in Keurig at that time.[13][14] Keurig needed sizeable venture capital; and after pitching to numerous potential investors the three partners finally obtained $50,000 from Minneapolis-based investor Food Fund in 1994, and later the Cambridge-based fund MDT Advisers contributed $1,000,000.[10] In 1995, Larry Kernan, a principal at MDT Advisers, became Chairman of Keurig, a position he retained through 2002.[10][15] Sylvan did not work well with the new investors, and in 1997 he was forced out, selling his stake in the company for $50,000.[10] Dragone left a few months later but decided to retain his stake.[10]

Launch

In 1997, Green Mountain Coffee Roasters became the first roaster to offer its coffee in the Keurig "K-Cup" pod for the newly market-ready Keurig Single-Cup Brewing System,[13] and in 1998 Keurig delivered its first brewing system, the B2000, designed for offices.[10][16][17] Distribution began in New York and New England.[18] The target market at that time was still office use, and Keurig hoped to capture some of Starbucks' market.[10] To satisfy brand loyalty and individual tastes, Keurig found and enlisted a variety of regionally known coffee brands that catered to various flavor preferences.[19] The first of these was Green Mountain Coffee Roasters, and additional licensees for the K-Cup line included Tully's Coffee, Timothy's World Coffee, Diedrich Coffee, and Van Houtte, although Green Mountain was the dominant brand.[19] Keurig also partnered with a variety of established national U.S. coffee brands for K-Cup varieties, and in 2000, the company also branched out the beverage offerings in its K-Cup pods to include hot chocolate and a variety of teas.[17] The brewing machines were large, and hooked up to an office's water supply; Keurig sold them to local coffee distributors, who installed them in offices for little or no money, relying on the K-Cups for profits.[10][20]

Keurig is credited with creating a new category with their cup-at-a-time pod-style brewing that was both a breakthrough product and a breakthrough business model.[21]

In 2002, Keurig sold 10,000 commercial brewers.[10] Consumer demand for a home-use brewer version increased,[22] but manufacturing a model small enough to fit on a kitchen counter, and making them inexpensively enough to be affordable to consumers, took time. Office models were profitable because the profits came from the high-margin K-Cups, and one office might go through up to hundreds of those a day.[10][20]

By 2004, Keurig had a prototype ready for home use, but so did large corporate competitors like Salton, Sara Lee, and Procter & Gamble, which introduced their own single-serve brewers and pods. Keurig capitalized on the increased awareness of the concept, and sent representatives into stores to do live demonstrations of its B100 home brewer and give out free samples.[10][17] Keurig and K-Cups quickly became the dominant brand of home brewers and single-serve pods.[10]

Acquisition by Green Mountain Coffee Roasters

In 2006, the publicly traded Vermont-based specialty-coffee company Green Mountain Coffee Roasters (GMCR) – which had successively invested in and acquired increasing percentage ownership of Keurig in 1993, 1996, and 2003, by which time it had a 43% ownership – completed its full acquisition of Keurig.[23] Green Mountain also acquired the four additional Keurig licensees, Tully's Coffee, Timothy's World Coffee, Diedrich Coffee, and Van Houtte, in 2009 and 2010.[24][25][26][27]

The joining of Keurig and Green Mountain combined a highly technological brewing-machine manufacturer and a nationwide high-end coffee provider into one company, and created an effective "razor/razorblade" model that allowed for explosive growth and high profits.[19] By 2008, K-Cup pods became available for sale in supermarkets across the U.S.[19] Coffee pod machine sales overall multiplied more than six-fold over the six years from 2008 to 2014.[28] In 2010, Keurig and K-Cup sales topped $1.2 billion.[17] The high-margin profits from K-Cup pods are the bulk of the company's income; for fiscal year 2014, Keurig generated $822.3 million in sales from brewers and accessories, while the pods had $3.6 billion in sales.[29]

In February 2011, Green Mountain announced an agreement with Dunkin' Donuts to make Dunkin’ Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers. In addition, participating Dunkin’ Donuts restaurants on occasion offer Keurig Single-Cup Brewers for sale.[30] In March 2011, Green Mountain Coffee and Starbucks announced a similar deal whereby Starbucks would sell its coffee and tea in Keurig single-serve pods, and would in return sell Keurig machines in their stores as part of the deal.[31]

Additional products and developments

The company introduced the Keurig Vue brewer, paired with new Vue pods, in February 2012,[32] seven months before the key patent on the K-Cup expired in September 2012.[33][34][35] The Vue system was announced as having customizable features so consumers had control over the strength, size, and temperature of their beverages, and the Vue pod is made of recyclable #5 plastic.[32] The Vue brewer was discontinued in 2014,[36] although Keurig still sells the Vue pods.

In November 2012, GMCR released its espresso, cappuccino, and latte brewer, the Rivo, co-developed with the Italian coffee company Lavazza;[37] it was discontinued in December 2016.[38] In the fall of 2013, the company released a full-pot brewer, the Keurig Bolt, for use mainly in offices;[39] it was discontinued in December 2016.[40]

In November 2013, Keurig opened a retail store inside the Burlington Mall in Burlington, Massachusetts. The store features the full line of Keurig machines and accessories, and nearly 200 varieties of K-Cups for creating individualized 3-, 6-, or 12-pod boxes.[41][42]

In February 2014, The Coca-Cola Company purchased a 10% stake in Green Mountain Coffee Roasters, valued at $1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014.[43] The partnership was part of Coca-Cola's support of a cold beverage system developed by Keurig to allow customers to make Coca-Cola and other brand beverages at home.[43] In January 2015, the company made a similar deal with Dr Pepper Snapple Group, but without a stockholder stake.[44] The cold beverage system, Keurig Kold, launched in September 2015.[45]

Keurig Green Mountain

In early March 2014, shareholders of Keurig's parent company, Green Mountain Coffee Roasters, voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers.[46] Keurig Green Mountain's stock-market symbol remained "GMCR".[3]

In the fall of 2014, Keurig Green Mountain introduced the Keurig 2.0 brewer, with technology to prevent old or unlicensed pods being used in the brewer.[47] The digital lock-out sparked hacking attempts and anti-trust lawsuits.[48][49][50][51] The Keurig 2.0 K-Cup pods come in 400 varieties from 60 brands,[52] and as of 2015 the 2.0 K-Cup, K-Carafe, and K-Mug pods encompass 500 varieties from 75 brands.[53] The 2.0 brewer also has the capacity to brew full carafes in three settings from 2 to 5 cups, via the use of the new K-Carafe pod.[54][55][56][57]

In March 2015, Keurig launched the K-Mug pod, a recyclable pod which brews large travel mug–sized portions.[58] The K-Mug pods, for use in the Keurig 2.0 brewing system, brew 12-, 14-, and 16-ounce cups, and the plastic is recyclable #5 polypropylene plastic.[59][60]

In mid 2015, Keurig debuted the K200, a smaller Keurig 2.0 model that can brew single cups or four-cup carafes and comes in a variety of colors.[61][62] General Electric announced that its new Café French Door refrigerator, due out in late 2015, will have a Keurig coffee machine built into the door.[63][64]

In September 2015, Keurig launched a line of Campbell's Soup available in K-Cups.[65][66] The Campbell's Fresh-Brewed Soup Kits come with a packet of noodles and a K-Cup pod of soup.[65] The product is available in two varieties: Homestyle Chicken Broth & Noodle, and Southwest Style Chicken Broth & Noodle.[66]

Also in September 2015, Keurig launched Keurig Kold, a brewer which creates a variety of cold beverages including soft drinks, functional beverages, and sparkling waters.[45] The machine brews beverages from The Coca-Cola Company (e.g. Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta) and the Dr Pepper Snapple Group (e.g. Dr Pepper, Canada Dry) and Keurig's own line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks.[45]

In December 2015, it was announced that Keurig Green Mountain would be sold to an investor group led by private-equity firm JAB Holding Company for nearly $14 billion.[5] The acquisition was completed in March 2016.[4][6]

Keurig Dr Pepper

In July 2018, Keurig Green Mountain merged with Dr Pepper Snapple Group in a deal worth $18.7 billion, creating a publicly traded conglomerate which is the third largest beverage company in North America.[7][8]

Keurig launched Drinkworks Home Bar in late 2018, developed by Keurig Dr Pepper and AB InBev. The machine creates cocktails, beers and ciders through 24 different pods. The device launched to the general public in 2019.[67][68] In December 2021 Keurig announced it was discontinuing the platform and offered refunds for the machines to purchasers.[69]

Products

Keurig K-Cup brewing systems

 
The inside of a used K-Cup pod, with the top foil and the used coffee grounds removed, revealing the filter

The company's flagship products, Keurig K-Cup brewing systems, are designed to brew a single cup of coffee, tea, hot chocolate, or other hot beverage. The grounds are in a single-serve coffee container, called a "K-Cup" pod, consisting of a plastic cup, a foil lid, optional filter paper, and an optional shim. Each K-Cup pod is filled with coffee grounds, tea leaves, cocoa mix, fruit powder, or other contents, and is nitrogen flushed, sealed for freshness, and impermeable to oxygen, light, and moisture.[12][70]

The machines brew the K-Cup beverage by piercing the aluminum foil seal with a spray nozzle, while piercing the bottom of the plastic pod with a discharge nozzle. Grounds contained inside the K-Cup pod are in a paper filter. Hot water is forced under pressure through the K-Cup pod, passing through the grounds and through the filter. A brewing temperature of 192 °F (89 °C) is the default setting, with some models permitting users to adjust the temperature downward by five degrees.[71]

The key original patent on the K-Cup expired in 2012.[72] Keurig has later patents, including on the filtration cartridge used in K-Cups,[73] and has also launched a number of new pods since the beginning of 2012.

Brewing system models

 
A Keurig coffee maker (2013)

Keurig sells many brewing system models, for household and commercial use. Licensed models from Breville, Cuisinart, and Mr. Coffee, were introduced in 2010.[2]

Its brewing systems for home use include single-cup brewers, and brewers that brew both single-cups and carafes. Keurig also sells commercial brewing models for offices and commercial venues.

Beverage varieties and brands

Through its owned brands and through its partnerships and licensing, as of 2015 Keurig's K-Cups and other pods offer more than 400 beverage varieties from 60 brands, including the top ten best-selling coffee brands in the U.S.[52] The beverages include coffees, teas, hot chocolates and cocoas, dairy-based beverages, lemonades, cider, and fruit-based drinks. Keurig also offers Brew Over Ice pods for cold versions of teas, fruit drinks, and coffees.[74]

Keurig-owned brands

As of 2023, brands owned by Keurig Dr Pepper for use in its K-Cups and sometimes other coffee products include the following:[75]

Keurig partner brands

As of 2023, brands that Keurig Dr Pepper has a partnership with for selling K-cups include the following:[76]

Awards

Keurig was named Single Serve Coffee Maker Brand of the Year for four consecutive years from 2012 to 2015 by the Harris Poll EquiTrend Study.[77]

Some of Keurig's additional awards since 2012 have included:

Corporate affairs

Environmental impact

In the 2010s, beginning primarily with a 2010 article in The New York Times,[84] Keurig has been publicly criticized by environmental advocates and journalists for the billions of non-recyclable and non-biodegradable K-Cups consumers purchase and dispose of every year, which end up in landfills.[85][86][87][88][89] Some competing single-cup brands have single-serve pods that are recyclable, reusable, compostable, or biodegradable.[84][85][90][91]

The cup portion of the K-Cup is made of #7 plastic, and although according to the company it is BPA-free, safe, and meets or exceeds applicable FDA standards,[85] it cannot be recycled in most places.[85][87] Even in the few locations in Canada where #7 plastic is recycled, the small size of the pods means they can fall through sorting grates.[10]

In late 2005, Green Mountain and Keurig launched the My K-Cup reusable and refillable pod, which could be filled with any brand of coffee.[92][93][94] The product was discontinued in August 2014 with the launch of the Keurig 2.0 brewing system, and the 2.0 did not accept the My K-Cup pods. Consumer backlash prompted the company to announce in May 2015 that it was bringing back the My K-Cup and making it compatible with the 2.0 brewers.[94]

In 2011, GMCR launched the Grounds to Grow On program, in which office customers purchase recovery bins for used K-Cups, which are shipped to Keurig's disposal partner, which composts the coffee grounds and sends the pods to be incinerated in a waste-to-energy power plant.[86][95][96] Critics point out that incineration produces airborne pollutants.[86][97]

Regarding potential recyclability, GMCR's vice president of sustainability stated in 2013 that "The system has a lot of pretty demanding technical requirements in terms of being able to withstand certain amount of temperature and to have a certain kind of rigidity, and provide the right kinds of moisture barriers and oxygen barriers and the like. So it isn't the simplest challenge."[98] In 2015, Keurig Green Mountain's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, K-Carafe, and K-Mug pods – is recyclable if disassembled into paper, plastic, and metal components.[12] James Hamblin, writing in The Atlantic, argues that the level of conscientiousness required to disassemble the cups is somewhat of a paradox to expect from people using a push-button brewing process. In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020.[99][100][101][102][103]

In August 2014, the Canadian chain OfficeMax Grand & Toy partnered with the New Jersey company TerraCycle to launch a K-Cup recycling program for businesses in Canada, using a recycling box purchased by the businesses and shipped to TerraCycle for recycling when full.[104] In February 2015, TerraCycle launched a similar program for residential use in the U.S.: consumers purchase a Zero Waste Box which can hold 600 capsules, and when full the box, which has a pre-paid UPS label, is shipped to TerraCycle for recycling.[105][106][107][108]

In 2015, Egg Production created a Cloverfield-like short video on YouTube entitled "Kill The K Cup" to promote awareness of the waste impact of K Cup, starting the hashtag #KillTheKCup, and reporting that there were enough K pods sold in 2014 to circle the earth 10.5 times.[12]

Legal and media issues

In early 2014, following the announcement of its Keurig 2.0 machines engineered to lock out unlicensed pods, seven competitors and a number of purchasers filed lawsuits in Canada and in various United States federal courts.[49][109] The complaints contain numerous allegations of anti-competitive actions designed to drive competitors out of Keurig's market.[49][109][110]

To handle the U.S. anti-competitive lawsuits, in June 2014 the United States Judicial Panel on Multidistrict Litigation consolidated the litigation into one docket in the Southern District of New York, where Judge Vernon S. Broderick heard the consolidated case.[110][111][112] The case had 46 plaintiffs, consisting of indirect purchasers, direct purchasers, and two competitors.[110][113] Common allegations of the multidistrict litigation include claims that Keurig improperly acquired competitors, entered into exclusionary agreements with suppliers and distributors to prevent competitors from entering the market, engaged in unwarranted patent-infringement litigation, and unfairly introduced a product redesign that locks out non–Keurig branded cups.[110][111]

The introduction of the Keurig 2.0 brewer also sparked a number of hacks and workarounds by competitors and consumers in 2014.[114] Rogers Family Coffee, one of the plaintiffs in the anti-trust lawsuits, created a "Freedom Clip" allowing unauthorized pods to work in the brewer.[115][116] Another plaintiff, TreeHouse Foods, claimed to be able to produce its own pods that would work in the 2.0 system.[114][117] A Canadian company, Mother Parkers Tea & Coffee, announced a capsule which would be compatible with the Keurig 2.0.[114][118]

In December 2014, the company recalled about 7 million of its Keurig Mini Plus Brewing Systems manufactured between December 2009 and July 2014 and sold in the U.S. and Canada. The recall was due to burn injuries reported from water overheating and spewing out of some of the machines, particularly if used to brew more than two cups in quick succession.[29][119][120][121]

By the first quarter of 2015, Keurig sales had dropped 23 percent year over year partly due to unease over Keurig 2.0. In response, Keurig announced they would revive the reusable My K-Cup product by the end of the year.[122]

In November 2017, Keurig posted on its Twitter account that it had ended its advertisements with Sean Hannity's program on Fox News, in reaction to Hannity's defense of Senate candidate Roy Moore, who had been accused of sexual misconduct against teenage girls. In response, videos of Hannity's fans destroying their Keurig machines proliferated on the Internet,[123] with automated Russian accounts supporting Hannity's position on Twitter.[124] In an internal email, Keurig CEO Bob Gamgort wrote that the way Keurig handled the situation was "highly unusual" and gave the unintended impression that the company had taken sides. Gamgort also announced an overhaul of Keurig's communications policies.[125]

In October 2020, Keurig agreed to settle for $31 million an antitrust lawsuit alleging they cornered the single-serve brewer market by making their machines only accept K-Cup coffee pods.[126][127] Affected consumers had until July 15, 2021, to file a claim for the class action settlement.[128]

Corporate governance

John Sylvan and Peter Dragone founded Keurig, Inc. in 1992,[11] In 1995, Larry Kernan, a principal at MDT Advisers – an investment fund which had contributed $1,000,000 to the company – became Chairman of Keurig; he retained the position through 2002.[10][15] Sylvan was forced out of the company in 1997, and Dragone left a few months later.[10] Sweeney stayed on as the company's vice president of engineering;[129] he later became Vice President of Contract Manufacturing and Quality Assurance.[11][130]

Nick Lazaris was president and CEO of Keurig, Inc. from 1997 to 2006.[131] Keurig, Inc. was fully acquired by Green Mountain Coffee Roasters in 2006;[23] at the time, GMCR's founder Bob Stiller was its president and CEO.[132][133] Stiller stepped down in 2007, but remained chairman until May 2012.[132][133] Lawrence J. Blanford became Green Mountain Coffee Roasters' President and CEO in 2007.[132][134] Brian Kelley, previously chief product supply officer of Coca-Cola Refreshments, became the President and CEO of Green Mountain Coffee Roasters (later Keurig Green Mountain) in December 2012.[135][136] Robert Gamgort, who had been CEO of Pinnacle Foods, replaced Brian Kelley as Keurig Green Mountain's CEO in May 2016 after KGM was acquired by an investor group led by JAB Holding Company,[137][138][139] and he remains CEO of the newly merged, publicly traded conglomerate Keurig Dr Pepper.

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External links

  • Official website

May 12, 2023
keurig, beverage, brewing, system, home, commercial, machines, manufactured, american, company, pepper, main, products, pods, which, single, serve, coffee, containers, other, beverage, pods, proprietary, machines, that, these, pods, make, beverages, product, t. Keurig is a beverage brewing system for home and commercial use The machines are manufactured by the American company Keurig Dr Pepper The main Keurig products are K Cup pods which are single serve coffee containers other beverage pods and the proprietary machines that use these pods to make beverages KeurigProduct typeBrewing systemsBeverage podsOwnerKeurig Dr PepperCountryUnited StatesIntroduced1998 25 years ago 1998 Previous ownersKeurig Inc WebsiteKeurig comKeurig beverage varieties include hot and cold coffees teas cocoas dairy based beverages lemonades cider and fruit based drinks Through its own brands and its partnership licensed brands Keurig has over 400 different varieties and over 60 brands of coffee and other beverages In addition to K Cup pods it includes Vue K Carafe and K Mug pods as well The original single serve brewer and coffee pod manufacturing company Keurig Inc was founded in Massachusetts in 1992 It launched its first brewers and K Cup pods in 1998 targeting the office market As the single cup brewing system gained popularity brewers for home use were added in 2004 In 2006 the publicly traded Vermont based specialty coffee company Green Mountain Coffee Roasters acquired Keurig sparking rapid growth for both companies In 2012 Keurig s main patent on its K Cup pods expired leading to new product launches including brewer models that only accept pods from Keurig brands From 2006 to 2014 Keurig Inc was a wholly owned subsidiary of Green Mountain Coffee Roasters When Green Mountain Coffee Roasters changed its name to Keurig Green Mountain in March 2014 Keurig ceased to be a separate business unit and subsidiary and instead became Keurig Green Mountain s main brand 1 2 3 In 2016 Keurig Green Mountain was acquired by an investor group led by private equity firm JAB Holding Company for nearly 14 billion 4 5 6 In July 2018 Keurig Green Mountain merged with Dr Pepper Snapple Group in a deal worth 18 7 billion creating Keurig Dr Pepper a publicly traded conglomerate which is the third largest beverage company in North America 7 8 Contents 1 History 1 1 Inception and development 1 2 Launch 1 3 Acquisition by Green Mountain Coffee Roasters 1 4 Additional products and developments 1 4 1 Keurig Green Mountain 1 4 2 Keurig Dr Pepper 2 Products 2 1 Keurig K Cup brewing systems 2 2 Brewing system models 2 3 Beverage varieties and brands 2 3 1 Keurig owned brands 2 3 2 Keurig partner brands 3 Awards 4 Corporate affairs 4 1 Environmental impact 4 2 Legal and media issues 4 3 Corporate governance 5 References 6 External linksHistory EditInception and development Edit Keurig founders John Sylvan and Peter Dragone had been college roommates at Colby College in Maine in the late 1970s 9 10 In the early 1990s Sylvan a tinkerer had quit his tech job in Massachusetts and wanted to solve the commonplace problem of office coffee a full pot of brewed coffee which sits and grows bitter dense and stale by creating a single serving pod of coffee grounds and a machine that would brew it 10 Living in Greater Boston he went through extensive trial and error trying to create a pod and a brewing machine 10 By 1992 to help create a business plan he brought in Dragone then working as director of finance for Chiquita as a partner 10 They founded the company in 1992 11 calling it Keurig Sylvan later said that the name came from his having looked up the word excellence in Dutch 12 The prototype brewing machines were also a work in progress and unreliable and the company needed funds for development 10 That year they approached what was then Green Mountain Coffee Roasters and the specialty coffee company first invested in Keurig at that time 13 14 Keurig needed sizeable venture capital and after pitching to numerous potential investors the three partners finally obtained 50 000 from Minneapolis based investor Food Fund in 1994 and later the Cambridge based fund MDT Advisers contributed 1 000 000 10 In 1995 Larry Kernan a principal at MDT Advisers became Chairman of Keurig a position he retained through 2002 10 15 Sylvan did not work well with the new investors and in 1997 he was forced out selling his stake in the company for 50 000 10 Dragone left a few months later but decided to retain his stake 10 Launch Edit In 1997 Green Mountain Coffee Roasters became the first roaster to offer its coffee in the Keurig K Cup pod for the newly market ready Keurig Single Cup Brewing System 13 and in 1998 Keurig delivered its first brewing system the B2000 designed for offices 10 16 17 Distribution began in New York and New England 18 The target market at that time was still office use and Keurig hoped to capture some of Starbucks market 10 To satisfy brand loyalty and individual tastes Keurig found and enlisted a variety of regionally known coffee brands that catered to various flavor preferences 19 The first of these was Green Mountain Coffee Roasters and additional licensees for the K Cup line included Tully s Coffee Timothy s World Coffee Diedrich Coffee and Van Houtte although Green Mountain was the dominant brand 19 Keurig also partnered with a variety of established national U S coffee brands for K Cup varieties and in 2000 the company also branched out the beverage offerings in its K Cup pods to include hot chocolate and a variety of teas 17 The brewing machines were large and hooked up to an office s water supply Keurig sold them to local coffee distributors who installed them in offices for little or no money relying on the K Cups for profits 10 20 Keurig is credited with creating a new category with their cup at a time pod style brewing that was both a breakthrough product and a breakthrough business model 21 In 2002 Keurig sold 10 000 commercial brewers 10 Consumer demand for a home use brewer version increased 22 but manufacturing a model small enough to fit on a kitchen counter and making them inexpensively enough to be affordable to consumers took time Office models were profitable because the profits came from the high margin K Cups and one office might go through up to hundreds of those a day 10 20 By 2004 Keurig had a prototype ready for home use but so did large corporate competitors like Salton Sara Lee and Procter amp Gamble which introduced their own single serve brewers and pods Keurig capitalized on the increased awareness of the concept and sent representatives into stores to do live demonstrations of its B100 home brewer and give out free samples 10 17 Keurig and K Cups quickly became the dominant brand of home brewers and single serve pods 10 Acquisition by Green Mountain Coffee Roasters Edit In 2006 the publicly traded Vermont based specialty coffee company Green Mountain Coffee Roasters GMCR which had successively invested in and acquired increasing percentage ownership of Keurig in 1993 1996 and 2003 by which time it had a 43 ownership completed its full acquisition of Keurig 23 Green Mountain also acquired the four additional Keurig licensees Tully s Coffee Timothy s World Coffee Diedrich Coffee and Van Houtte in 2009 and 2010 24 25 26 27 The joining of Keurig and Green Mountain combined a highly technological brewing machine manufacturer and a nationwide high end coffee provider into one company and created an effective razor razorblade model that allowed for explosive growth and high profits 19 By 2008 K Cup pods became available for sale in supermarkets across the U S 19 Coffee pod machine sales overall multiplied more than six fold over the six years from 2008 to 2014 28 In 2010 Keurig and K Cup sales topped 1 2 billion 17 The high margin profits from K Cup pods are the bulk of the company s income for fiscal year 2014 Keurig generated 822 3 million in sales from brewers and accessories while the pods had 3 6 billion in sales 29 In February 2011 Green Mountain announced an agreement with Dunkin Donuts to make Dunkin Donuts coffee available in single serve K Cup pods for use with Keurig Single Cup Brewers In addition participating Dunkin Donuts restaurants on occasion offer Keurig Single Cup Brewers for sale 30 In March 2011 Green Mountain Coffee and Starbucks announced a similar deal whereby Starbucks would sell its coffee and tea in Keurig single serve pods and would in return sell Keurig machines in their stores as part of the deal 31 Additional products and developments Edit The company introduced the Keurig Vue brewer paired with new Vue pods in February 2012 32 seven months before the key patent on the K Cup expired in September 2012 33 34 35 The Vue system was announced as having customizable features so consumers had control over the strength size and temperature of their beverages and the Vue pod is made of recyclable 5 plastic 32 The Vue brewer was discontinued in 2014 36 although Keurig still sells the Vue pods In November 2012 GMCR released its espresso cappuccino and latte brewer the Rivo co developed with the Italian coffee company Lavazza 37 it was discontinued in December 2016 38 In the fall of 2013 the company released a full pot brewer the Keurig Bolt for use mainly in offices 39 it was discontinued in December 2016 40 In November 2013 Keurig opened a retail store inside the Burlington Mall in Burlington Massachusetts The store features the full line of Keurig machines and accessories and nearly 200 varieties of K Cups for creating individualized 3 6 or 12 pod boxes 41 42 In February 2014 The Coca Cola Company purchased a 10 stake in Green Mountain Coffee Roasters valued at 1 25 billion with an option to increase their stake to 16 which was exercised in May 2014 43 The partnership was part of Coca Cola s support of a cold beverage system developed by Keurig to allow customers to make Coca Cola and other brand beverages at home 43 In January 2015 the company made a similar deal with Dr Pepper Snapple Group but without a stockholder stake 44 The cold beverage system Keurig Kold launched in September 2015 45 Keurig Green Mountain Edit In early March 2014 shareholders of Keurig s parent company Green Mountain Coffee Roasters voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers 46 Keurig Green Mountain s stock market symbol remained GMCR 3 In the fall of 2014 Keurig Green Mountain introduced the Keurig 2 0 brewer with technology to prevent old or unlicensed pods being used in the brewer 47 The digital lock out sparked hacking attempts and anti trust lawsuits 48 49 50 51 The Keurig 2 0 K Cup pods come in 400 varieties from 60 brands 52 and as of 2015 the 2 0 K Cup K Carafe and K Mug pods encompass 500 varieties from 75 brands 53 The 2 0 brewer also has the capacity to brew full carafes in three settings from 2 to 5 cups via the use of the new K Carafe pod 54 55 56 57 In March 2015 Keurig launched the K Mug pod a recyclable pod which brews large travel mug sized portions 58 The K Mug pods for use in the Keurig 2 0 brewing system brew 12 14 and 16 ounce cups and the plastic is recyclable 5 polypropylene plastic 59 60 In mid 2015 Keurig debuted the K200 a smaller Keurig 2 0 model that can brew single cups or four cup carafes and comes in a variety of colors 61 62 General Electric announced that its new Cafe French Door refrigerator due out in late 2015 will have a Keurig coffee machine built into the door 63 64 In September 2015 Keurig launched a line of Campbell s Soup available in K Cups 65 66 The Campbell s Fresh Brewed Soup Kits come with a packet of noodles and a K Cup pod of soup 65 The product is available in two varieties Homestyle Chicken Broth amp Noodle and Southwest Style Chicken Broth amp Noodle 66 Also in September 2015 Keurig launched Keurig Kold a brewer which creates a variety of cold beverages including soft drinks functional beverages and sparkling waters 45 The machine brews beverages from The Coca Cola Company e g Coca Cola Diet Coke Coke Zero Sprite Fanta and the Dr Pepper Snapple Group e g Dr Pepper Canada Dry and Keurig s own line of flavored sparkling and non sparkling waters and teas sports drinks and soda fountain drinks 45 In December 2015 it was announced that Keurig Green Mountain would be sold to an investor group led by private equity firm JAB Holding Company for nearly 14 billion 5 The acquisition was completed in March 2016 4 6 Keurig Dr Pepper Edit In July 2018 Keurig Green Mountain merged with Dr Pepper Snapple Group in a deal worth 18 7 billion creating a publicly traded conglomerate which is the third largest beverage company in North America 7 8 Keurig launched Drinkworks Home Bar in late 2018 developed by Keurig Dr Pepper and AB InBev The machine creates cocktails beers and ciders through 24 different pods The device launched to the general public in 2019 67 68 In December 2021 Keurig announced it was discontinuing the platform and offered refunds for the machines to purchasers 69 Products EditKeurig K Cup brewing systems Edit The inside of a used K Cup pod with the top foil and the used coffee grounds removed revealing the filter The company s flagship products Keurig K Cup brewing systems are designed to brew a single cup of coffee tea hot chocolate or other hot beverage The grounds are in a single serve coffee container called a K Cup pod consisting of a plastic cup a foil lid optional filter paper and an optional shim Each K Cup pod is filled with coffee grounds tea leaves cocoa mix fruit powder or other contents and is nitrogen flushed sealed for freshness and impermeable to oxygen light and moisture 12 70 The machines brew the K Cup beverage by piercing the aluminum foil seal with a spray nozzle while piercing the bottom of the plastic pod with a discharge nozzle Grounds contained inside the K Cup pod are in a paper filter Hot water is forced under pressure through the K Cup pod passing through the grounds and through the filter A brewing temperature of 192 F 89 C is the default setting with some models permitting users to adjust the temperature downward by five degrees 71 The key original patent on the K Cup expired in 2012 72 Keurig has later patents including on the filtration cartridge used in K Cups 73 and has also launched a number of new pods since the beginning of 2012 Brewing system models Edit A Keurig coffee maker 2013 Keurig sells many brewing system models for household and commercial use Licensed models from Breville Cuisinart and Mr Coffee were introduced in 2010 2 Its brewing systems for home use include single cup brewers and brewers that brew both single cups and carafes Keurig also sells commercial brewing models for offices and commercial venues Beverage varieties and brands Edit Through its owned brands and through its partnerships and licensing as of 2015 Keurig s K Cups and other pods offer more than 400 beverage varieties from 60 brands including the top ten best selling coffee brands in the U S 52 The beverages include coffees teas hot chocolates and cocoas dairy based beverages lemonades cider and fruit based drinks Keurig also offers Brew Over Ice pods for cold versions of teas fruit drinks and coffees 74 Keurig owned brands Edit As of 2023 brands owned by Keurig Dr Pepper for use in its K Cups and sometimes other coffee products include the following 75 Barista Prima Coffeehouse Cafe Escapes Cinnabon Gloria Jean s Coffees Green Mountain Coffee Roasters Kahlua Krispy Kreme McCafe Newman s Own Organics Panera Bread at Home The Original Donut Shop Coffee Revv Swiss Miss Tully s Coffee Keurig partner brands Edit As of 2023 brands that Keurig Dr Pepper has a partnership with for selling K cups include the following 76 Bigelow Tea Company Cafe Bustelo Caribou Coffee Celestial Seasonings Dunkin Donuts Eight O Clock Coffee Folgers French Market Coffee Gevalia Illy Lavazza Lipton Maxwell House New England Coffee Peet s Coffee Seattle s Best Coffee Starbucks Tazo Tim Hortons TwiningsAwards EditKeurig was named Single Serve Coffee Maker Brand of the Year for four consecutive years from 2012 to 2015 by the Harris Poll EquiTrend Study 77 Some of Keurig s additional awards since 2012 have included 2013 Best All Around in Best Single Serve Coffeemakers Keurig Vue Good Housekeeping Research Institute 78 2013 Edison Awards Gold Award for Consumer Packaged Goods Beverage Preparation Keurig Vue 79 2014 Top 10 Breakaway Brands Landor Associates 80 2014 Food and Beverage Innovators Award Bolt Packs National Restaurant Association 81 Most Recommended Single Serve Pod Coffee Maker 2014 Women s Choice Award 82 50 Best U S Manufacturers 2014 IndustryWeek 83 Corporate affairs EditEnvironmental impact Edit In the 2010s beginning primarily with a 2010 article in The New York Times 84 Keurig has been publicly criticized by environmental advocates and journalists for the billions of non recyclable and non biodegradable K Cups consumers purchase and dispose of every year which end up in landfills 85 86 87 88 89 Some competing single cup brands have single serve pods that are recyclable reusable compostable or biodegradable 84 85 90 91 The cup portion of the K Cup is made of 7 plastic and although according to the company it is BPA free safe and meets or exceeds applicable FDA standards 85 it cannot be recycled in most places 85 87 Even in the few locations in Canada where 7 plastic is recycled the small size of the pods means they can fall through sorting grates 10 In late 2005 Green Mountain and Keurig launched the My K Cup reusable and refillable pod which could be filled with any brand of coffee 92 93 94 The product was discontinued in August 2014 with the launch of the Keurig 2 0 brewing system and the 2 0 did not accept the My K Cup pods Consumer backlash prompted the company to announce in May 2015 that it was bringing back the My K Cup and making it compatible with the 2 0 brewers 94 In 2011 GMCR launched the Grounds to Grow On program in which office customers purchase recovery bins for used K Cups which are shipped to Keurig s disposal partner which composts the coffee grounds and sends the pods to be incinerated in a waste to energy power plant 86 95 96 Critics point out that incineration produces airborne pollutants 86 97 Regarding potential recyclability GMCR s vice president of sustainability stated in 2013 that The system has a lot of pretty demanding technical requirements in terms of being able to withstand certain amount of temperature and to have a certain kind of rigidity and provide the right kinds of moisture barriers and oxygen barriers and the like So it isn t the simplest challenge 98 In 2015 Keurig Green Mountain s chief sustainability officer stated that every new K Cup spin off product introduced since 2006 including the Vue Bolt K Carafe and K Mug pods is recyclable if disassembled into paper plastic and metal components 12 James Hamblin writing in The Atlantic argues that the level of conscientiousness required to disassemble the cups is somewhat of a paradox to expect from people using a push button brewing process In its 2014 Sustainability Report released in February 2015 Keurig Green Mountain re affirmed that a priority for the company is ensuring that 100 of K Cup pods are recyclable by 2020 99 100 101 102 103 In August 2014 the Canadian chain OfficeMax Grand amp Toy partnered with the New Jersey company TerraCycle to launch a K Cup recycling program for businesses in Canada using a recycling box purchased by the businesses and shipped to TerraCycle for recycling when full 104 In February 2015 TerraCycle launched a similar program for residential use in the U S consumers purchase a Zero Waste Box which can hold 600 capsules and when full the box which has a pre paid UPS label is shipped to TerraCycle for recycling 105 106 107 108 In 2015 Egg Production created a Cloverfield like short video on YouTube entitled Kill The K Cup to promote awareness of the waste impact of K Cup starting the hashtag KillTheKCup and reporting that there were enough K pods sold in 2014 to circle the earth 10 5 times 12 Legal and media issues Edit In early 2014 following the announcement of its Keurig 2 0 machines engineered to lock out unlicensed pods seven competitors and a number of purchasers filed lawsuits in Canada and in various United States federal courts 49 109 The complaints contain numerous allegations of anti competitive actions designed to drive competitors out of Keurig s market 49 109 110 To handle the U S anti competitive lawsuits in June 2014 the United States Judicial Panel on Multidistrict Litigation consolidated the litigation into one docket in the Southern District of New York where Judge Vernon S Broderick heard the consolidated case 110 111 112 The case had 46 plaintiffs consisting of indirect purchasers direct purchasers and two competitors 110 113 Common allegations of the multidistrict litigation include claims that Keurig improperly acquired competitors entered into exclusionary agreements with suppliers and distributors to prevent competitors from entering the market engaged in unwarranted patent infringement litigation and unfairly introduced a product redesign that locks out non Keurig branded cups 110 111 The introduction of the Keurig 2 0 brewer also sparked a number of hacks and workarounds by competitors and consumers in 2014 114 Rogers Family Coffee one of the plaintiffs in the anti trust lawsuits created a Freedom Clip allowing unauthorized pods to work in the brewer 115 116 Another plaintiff TreeHouse Foods claimed to be able to produce its own pods that would work in the 2 0 system 114 117 A Canadian company Mother Parkers Tea amp Coffee announced a capsule which would be compatible with the Keurig 2 0 114 118 In December 2014 the company recalled about 7 million of its Keurig Mini Plus Brewing Systems manufactured between December 2009 and July 2014 and sold in the U S and Canada The recall was due to burn injuries reported from water overheating and spewing out of some of the machines particularly if used to brew more than two cups in quick succession 29 119 120 121 By the first quarter of 2015 Keurig sales had dropped 23 percent year over year partly due to unease over Keurig 2 0 In response Keurig announced they would revive the reusable My K Cup product by the end of the year 122 In November 2017 Keurig posted on its Twitter account that it had ended its advertisements with Sean Hannity s program on Fox News in reaction to Hannity s defense of Senate candidate Roy Moore who had been accused of sexual misconduct against teenage girls In response videos of Hannity s fans destroying their Keurig machines proliferated on the Internet 123 with automated Russian accounts supporting Hannity s position on Twitter 124 In an internal email Keurig CEO Bob Gamgort wrote that the way Keurig handled the situation was highly unusual and gave the unintended impression that the company had taken sides Gamgort also announced an overhaul of Keurig s communications policies 125 In October 2020 Keurig agreed to settle for 31 million an antitrust lawsuit alleging they cornered the single serve brewer market by making their machines only accept K Cup coffee pods 126 127 Affected consumers had until July 15 2021 to file a claim for the class action settlement 128 Corporate governance Edit John Sylvan and Peter Dragone founded Keurig Inc in 1992 11 In 1995 Larry Kernan a principal at MDT Advisers an investment fund which had contributed 1 000 000 to the company became Chairman of Keurig he retained the position through 2002 10 15 Sylvan was forced out of the company in 1997 and Dragone left a few months later 10 Sweeney stayed on as the company s vice president of engineering 129 he later became Vice President of Contract Manufacturing and Quality Assurance 11 130 Nick Lazaris was president and CEO of Keurig Inc from 1997 to 2006 131 Keurig Inc was fully acquired by Green Mountain Coffee Roasters in 2006 23 at the time GMCR s founder Bob Stiller was its president and CEO 132 133 Stiller stepped down in 2007 but remained chairman until May 2012 132 133 Lawrence J Blanford became Green Mountain Coffee Roasters President and CEO in 2007 132 134 Brian Kelley previously chief product supply officer of Coca Cola Refreshments became the President and CEO of Green Mountain Coffee Roasters later Keurig Green Mountain in December 2012 135 136 Robert Gamgort who had been CEO of Pinnacle Foods replaced Brian Kelley as Keurig Green Mountain s CEO in May 2016 after KGM was acquired by an investor group led by JAB Holding Company 137 138 139 and he remains CEO of the newly merged publicly traded conglomerate Keurig Dr Pepper References Edit Associated Press New Green Mountain name shows Keurig connection USA Today March 10 2014 a b FISCAL 2014 ANNUAL REPORT Archived 2016 03 04 at the Wayback Machine Keurig Green Mountain November 2014 a b Green Mountain Coffee Roasters changes name to Keurig Green Mountain Inc Vermont Business Magazine March 10 2014 a b JAB Holding Company Led Investor Group Completes Acquisition of Keurig Green Mountain Inc Business Wire March 3 2016 a b Masunaga Samantha Owner of Peet s to buy coffee pod pioneer Keurig for almost 14 billion Los Angeles Times December 7 2015 a b JAB completes acquisition of Keurig Green Mountain Vermont Business Magazine March 3 2016 a b Keurig Dr Pepper Completes Merger between Keurig Green Mountain and Dr Pepper Snapple Group BevNET com BevNET com 11 July 2018 Retrieved 2018 07 13 a b Keurig to Take Control of Dr Pepper in 18 7 Billion Deal Bloomberg com Retrieved 2018 07 13 The Seventies NEWSMAKERS Colby Magazine Volume 84 Issue 4 Colby College Colby edu Retrieved May 9 2015 a b c d e f g h i j k l m n o p q r s McGinn Daniel 7 August 2011 The inside story of Keurig s rise a tale unlikely ultra caffeinated and sometimes explosive Globe Sunday Magazine The Boston Globe Archived from the original on 19 January 2021 Retrieved 24 September 2021 a b c Keurig Incorporated Company Overview at Bloomberg a b c d Hamblin James A Brewing Problem The Atlantic March 2 2015 a b Green Mountain Coffee History BrewaBetterDay com Archived February 22 2015 Luna Taryn Green Mountain booming with Coca Cola partnership for new cold drink system The Boston Globe February 7 2014 a b Larry Kernan at LinkedIn Keurig Canada Our History Archived 2015 08 02 at the Wayback Machine Corp Keurig ca Retrieved March 16 2015 a b c d A brief history of Keurig TimeToast com Retrieved May 1 2015 Keurig Corporate Profile Keurig com 2006 Archived from the original on March 7 2006 a b c d Ackerman Alliston GMCR s Path to Disruptive Innovation Archived 2016 03 15 at the Wayback Machine Consumer Goods Technology November 16 2012 a b Leder Michelle Taking a Niche Player Big Time Inc January 1 2004 Yoon Eddie Deeken Linda 2013 03 01 Why It Pays to Be a Category Creator Harvard Business Review Retrieved 2019 03 28 Lerner Jill Keurig has some ideas brewing about consumer market Boston Business Journal June 9 2003 a b Green Mountain Coffee s purchase of Keurig Inc completed Boston Business Journal June 16 2006 Rogers Jim The story of the Keurig K Cup and the 2 0 Brewer Archived 2015 05 07 at the Wayback Machine The Inside Scoop RogersFamilyCo com December 16 2014 Morgan Brian Starbucks Alliance With Green Mountain Puts Spotlight on Coffee Pods Archived 2015 04 27 at the Wayback Machine Euromonitor International March 21 2011 Premier Employers of Food Processing Green Mountain Coffee Roasters Archived 2015 04 27 at the Wayback Machine The Hitachi Foundation and Northwest Food Processors Education amp Research Institute Retrieved March 16 2015 Green Mountain GMCR Makes Key Strategic Acquisition of Canada s Van Houtte StreetInsider com September 14 2010 Green Mountain Coffee Roasters Inc Completes Acquisition of Tully s Brand and Wholesale Business Archived 2016 05 14 at the Wayback Machine Investor KeurigGreenMountain com press release March 30 2009 Green Mountain Coffee Roasters Inc Acquires Timothy s Coffees of the World Inc Archived 2016 03 19 at the Wayback Machine Investor KeurigGreenMountain com November 13 2009 Green Mountain Coffee to buy Diedrich for 290 Million Los Angeles Times December 8 2009 LaSalle LuAnn Green Mountain Coffee buys Van Houtte for 915M The Canadian Press September 14 2010 Ferdman Roberto A The world s growing love affair with the most wasteful form of coffee there is Quartz March 31 2014 a b Kell John Keurig s too hot coffee machines stung by recall Fortune December 23 2014 Green Mountain Coffee Roasters Inc and Dunkin Donuts to Make America s Favorite Coffee Available in K Cup Portion Packs for Keurig Single Cup Brewers Business Wire February 22 2011 Allison Melissa Starbucks Green Mountain ink deal but it s not an acquisition The Seattle Times March 10 2010 a b Green Mountain Coffee Roasters Unveils New Keurig Brewing Platform Archived 2015 04 27 at the Wayback Machine Investor KeurigGreenMountain com press release February 15 2012 Gara Tom The K Cup Patent Is Dead Long Live The K Cup The Wall Street Journal November 28 2012 Keurig s patent on the original K Cup US5325765 US patent 5325765 Sylvan John E amp Dragone Peter B Beverage filter cartridge issued 1994 07 05 assigned to Keurig Inc Golden Seth Keurig Green Mountain s Keurig 2 0 Has Opportunities And Downside Risk Seeking Alpha March 25 2014 Geller Martinne Green Mountain unveils Keurig Rivo cappuccino maker Reuters November 8 2012 Quirk Mary Beth Owners Of Discontinued Keurig Rivo Having Trouble Buying Coffee Pods That Will Work Consumerist February 28 2017 Gasparro Annie Green Mountain Coffee Unveils Full Pot Keurig The Wall Street Journal July 11 2013 Keurig Bolt US Coffee Inc uscoffee com Retrieved 2017 01 26 Luna Taryn Burlington Mall hosts Keurig s first ever retail outlet The Boston Globe November 9 2013 Burlington Mall Keurig Simon com Retrieved May 4 2015 a b Stafford Leon Coca Cola ups stake in Keurig The Atlanta Journal Constitution May 13 2014 Gasparro Annie Esterl Mike Keurig Reels In Dr Pepper for Its Coming Soda Machine The Wall Street Journal January 7 2015 a b c Keurig Green Mountain Announces the Launch of Keurig KOLD Archived 2015 10 08 at the Wayback Machine press release Investor KeurigGreenMountain com September 29 2015 Associated Press New Green Mountain name shows Keurig connection USA Today March 10 2014 Gasparro Annie Keurig Stumbles With New K Cup Brewer The Wall Street Journal February 4 2015 Munarriz Rick Aristotle Keurig 2 0 Is Leaving a Bitter Taste in a Lot of Mouths Daily Finance October 9 2014 a b c D Ambrosio Dan Lawsuits claim Keurig Green Mountain violating antitrust laws Burlington Free Press April 12 2014 Kirsner Scott Hacked K cups latest in battle over Keurig coffeemakers The Boston Globe December 19 2014 Kline Daniel Keurig 2 0 Can Survive Knockoff K Cups The Motley Fool September 8 2014 a b The Keurig 2 0 Brewing System Lineup Expands with the Addition of the New K200 Series Archived 2015 04 27 at the Wayback Machine Investor KeurigGreenMountain com press release March 2 2015 Keurig Plus Archived 2015 08 11 at the Wayback Machine Keurig com Retrieved March 21 2018 Crist Ry Keurig 2 0 brews up DRM to freeze out copycat cups CNET March 3 2014 Dzieza Josh Inside Keurig s plan to stop you from buying knockoff K Cups The Verge June 30 2014 Green Mountain Coffee Roasters Unveils Next Generation Keurig Carafe Innovation Business Wire January 29 2014 Beverage Support K Carafe Pods Archived 2015 09 05 at the Wayback Machine Keurig com Retrieved May 20 2015 Prafder Erika K CUPS SERVING SIZE TOO SMALL KEURIG INTRODUCES PODS THAT WILL FILL UP YOUR MUG Digital Trends March 24 2015 Jed Emily Keurig Launches K Mug Pods For Travel Mugs Archived 2016 05 14 at the Wayback Machine Vending Times Vol 55 No 4 April 2015 Keurig Makes Coffee To Go Easier with Launch of K Mug Pods Business Wire March 23 2015 Bennett Brian Keurig s new compact coffeemaker makes a splash in fresh kitchen friendly colors CNET March 1 2015 The Keurig 2 0 Brewing System Lineup Expands with the Addition of the New K200 Series Archived 2015 04 27 at the Wayback Machine Keurig Green Mountain press release Investor KeurigGreenMountain com March 2 2015 Liszewski Andrew GE s New Fridge Has a Keurig Coffee Machine Built Right Into the Door Gizmodo January 14 2015 Bowerman Mary 3 300 refrigerator will make you coffee with Keurig USA Today January 19 2015 a b Bowerman Mary Keurig unveils Campbell s Soup K Cups USA Today September 10 2015 a b Campbell s Fresh Brewed Soup The First Ever Hot Soup Made Exclusively for the Keurig Hot Brewing System Now Available on Keurig com Archived 2015 10 06 at the Wayback Machine press release Investor KeurigGreenMountain com September 9 2015 AB InBev and Keurig launch home cocktail machine www thedrinksbusiness com 14 November 2018 Retrieved 2018 11 29 Keurig for cocktails Drinkworks home bar rolls out but it s hard to find www cbsnews com Keurig for cocktails abruptly decides to shutter operations www fooddive com Retrieved 2022 02 13 Beverage Support Keurig com Retrieved July 16 2015 Keurig Brewer Support Retrieved May 4 2015 Johnston Katie Another challenge for K Cup maker The Boston Globe 12 June 2012 Green Mountain Coffee Roaster s Patent Expiration Could Create Glut Of K Cup Copies Mandour amp Associates July 18 2012 Archived from the original on March 10 2015 How to Brew Over Ice Archived 2015 05 08 at the Wayback Machine Summer BrewOverIce com Retrieved May 9 2015 Keurig Dr Pepper Our Brands Retrieved March 7 2023 Keurig Dr Pepper Partner Brands Retrieved March 7 2023 Keurig Named Single Serve Coffee Maker Brand of the Year in 2015 Harris Poll EquiTrend Study Yahoo Finance Business Wire March 25 2015 Best Single Serve Coffeemakers Good Housekeeping GoodHousekeeping com 2013 Retrieved May 10 2015 2013 EDISON AWARD WINNERS Edison Awards EdisonAwards com Breakaway Brands 2014 Landor Associates Landor com National Restaurant Association Announces 2014 FABI Award Recipients Archived 2018 01 30 at the Wayback Machine National Restaurant Association Restaurant org March 5 2014 Most Recommended Small Appliances WomensChoiceAward com 2014 The 2014 IndustryWeek 50 Best U S Manufacturers IndustryWeek IndustryWeek com Retrieved May 10 2015 a b Carpenter Murray A Coffee Conundrum The New York Times August 3 2010 a b c d Oatman Maddie Your Coffee Pods Dirty Secret Mother Jones March 19 2014 a b c E The Environmental Magazine Billions of K Cups wind up in landfills each year Arizona Daily Sun March 30 2014 a b Gunther Mark Trouble brewing has success spoiled Green Mountain The Guardian May 28 2014 Khalili Olivia Trouble Brewing For Green Mountain Coffee Do 3 Billion Plastic Cups Negate 30 Years of Sustainability CauseCapitalism com August 2010 Craves Julie Greenwashing at Keurig Green Mountain Coffee amp Conservation CoffeeHabitat com March 24 2014 Craves Julie K Cup alternatives summary and parting thoughts Coffee amp Conservation CoffeeHabitat com November 22 2012 Anderle Megan Brewing a coffee monopoly at Keurig one single serving cup at a time The Guardian October 2 2014 Brewer Jay Reusable Coffee Filter for Keurig SingleServeCoffee com September 28 2005 Brewer Jay Review My K Cup Keurig Reusable Filter SingleServeCoffee com January 5 2006 a b Barbash Fred Keurig s K Cup screw up and how it K pitulated Wednesday to angry consumers The Washington Post May 7 2015 Grounds to Grow On GroundsToGrowOn com Retrieved May 7 2015 Craves Julie K Cups are now recyclable Not really Coffee amp Conservation CoffeeHabitat com September 1 2011 Allen Ginger Coffee Machine Maker In Hot Water Over Plastic Cups CBS Dallas Fort Worth DFW CBSLocal com October 12 2011 Kalish Jennifer Coffee makers wrestle with recyclability of single serve pods Plastics News June 3 2013 Keurig Green Mountain Inc Releases 2014 Sustainability Report Beyond The Cup Yahoo Finance February 19 2015 Keurig Green Mountain Inc Releases 2014 Sustainability Report Beyond The Cup Archived 2015 10 10 at the Wayback Machine Business Wire Investor KeurigGreenMountain com February 19 2015 Update on a Recyclable K Cup Pack KeurigGreenMountain com Retrieved March 20 2015 Sustainability Creating Sustainable Products KeurigGreenMountain com Retrieved March 20 2015 Addressing Our Environmental Impact Keurig Brewing Systems KeurigGreenMountain com Retrieved March 20 2015 Kaye Leon OfficeMax TerraCycle Launch K Cup Recycling in Canada TriplePundit com August 25 2014 Easily Recycle Your K Cups With Zero Waste Boxes From TerraCycle CoffeeForLess com February 4 2015 Levans Katie K Cup Inventor Admits He Doesn t Have a Keurig Regrets Inventing Them Find Out Why EcoWatch March 5 2015 Coffee Capsules Zero Waste Box TerraCycle ZeroWasteBoxes TerraCycle com Retrieved May 8 2015 Pizzi Jenna Are K Cups the cigarette butt of the coffee industry N J s TerraCycle accepts recycling challenge NJ com May 6 2015 a b Bettencourt Brian B Atkins Eric November 17 2014 Keurig head denies allegations of anti competitive business practices The Globe and Mail Archived from the original on October 9 2021 Retrieved November 4 2021 a b c d Gilbert Sarah June 11 2014 Keurig Coffee Monopoly Class Action Lawsuits Consolidated TopClassActions com Archived from the original on July 3 2021 Retrieved November 4 2021 a b Gurrieri Vin Consolidated Keurig Antitrust Cases To Brew In NY Law360 June 4 2014 IN RE KEURIG GREEN MOUNTAIN SINGLE SERVE COFFEE ANTITRUST LITIGATION Google Scholar MDL No 2542 TRANSFER ORDER United States Judicial Panel on Multidistrict Litigation June 9 2014 We conclude that the Southern District of New York is an appropriate transferee district for this litigation New York Southern District Court February 11 2015 In re Keurig Green Mountain Single Serve Coffee Antitrust Litigation PlainSite org Archived from the original on October 9 2021 Retrieved March 15 2016 a b c Abel Jennifer February 4 2015 Here s a list of ways around Keurig 2 0 machine restrictions ConsumerAffairs Archived from the original on December 5 2020 Retrieved November 4 2021 D Ambrosio Dan December 19 2014 Freedom Clip deactivates Keurig s lock out technology USA Today Archived from the original on October 17 2021 Retrieved November 4 2021 Brewing cups from any coffee company in new Keurig machine Archived 2015 09 23 at the Wayback Machine KPRC TV Click2Houston com December 12 2014 Abel Jennifer Keurig competitors crack company s DRM code ConsumerAffairs August 28 2014 Jed Emily Mother Parkers Introduces Keurig 2 0 Compatible Capsules Archived 2015 06 22 at the Wayback Machine Vending Times Vol 54 No 12 December 2014 Keurig Recalls MINI Plus Brewing Systems Due to Burn Hazard U S Consumer Product Safety Commission December 23 2014 SAFETY RECALL NOTICE REPAIR REQUIRED Keurig Product Information December 2014 Keurig Green Mountain Inc recalls KEURIG MINI Plus Brewers Health Canada December 23 2014 Barrett Brian May 8 2015 Keurig s My K Cup Retreat Shows We Can Beat DRM Wired com Archived from the original on August 15 2021 Retrieved November 4 2021 Bromwich Jonah Engel 13 November 2017 Hannity Fans Destroy Keurig Coffee Makers After Company Pulls Advertising The New York Times Retrieved 13 November 2017 Langtree Graham November 13 2017 Russian Bots Are Sticking Up For Sean Hannity By Attacking Keurig As Fans Smash Coffee Makers Newsweek Retrieved December 26 2017 Erik Wemple 13 November 2017 Keurig CEO Tweet regarding Hannity created an unacceptable situation The Washington Post Retrieved 13 November 2017 Leonard Mike September 30 2020 Keurig Settles Consumers K Cup Antitrust Claims for 31 Million Bloomberg Law Retrieved November 4 2021 Honaker Brigette October 1 2020 Keurig Settles Single Serving Coffee Pods Class Action Lawsuits for 31M topclassactions com Archived from the original on November 5 2021 Retrieved November 4 2021 WELCOME TO THE KEURIG INDIRECT PURCHASERS ANTITRUST SETTLEMENT WEBSITE Archived from the original on June 10 2021 Retrieved November 4 2021 Margherita Dan Keurig co founder Dick Sweeney brews success Diversity Careers Summer Fall 2014 Riggs Jonathan BREWING UP A BILLION DOLLAR COMPANY Archived 2015 09 05 at the Wayback Machine Tuck School of Business Dartmouth College September 29 2014 A Progress Update from Bob Stiller CEO on Green Mountain s Investment in Keurig Inc SEC gov May 15 2003 a b c Green Mountain Coffee Roasters Announces Appointment of Lawrence J Blanford as President and CEO Business Wire May 3 2007 a b D Ambrosio Dan Green Mountain Coffee shakes up top board members over stock sales permanent dead link Burlington Free Press May 8 2012 Lawrence J Blanford Executive Profile at Bloomberg Julie Jargon Green Mountain Names Coke s Brian Kelley as New CEO The Wall Street Journal November 20 2012 Green Mountain Coffee Roasters Inc Appoints Brian Kelley CEO Effective December 3 2012 Archived October 10 2015 at the Wayback Machine Investor KeurigGreenMountain com press release November 20 2012 Robert J Gamgort Executive Profile at Bloomberg Retrieved July 15 2016 Pinnacle Foods CEO Robert Gamgort to head Keurig Green Mountain USA TODAY Retrieved 2016 03 23 Beilfuss Lisa Keurig Green Mountain Snags Pinnacle Food s CEO The Wall Street Journal March 23 2016 External links EditOfficial website Retrieved from https en wikipedia org w index php title Keurig amp oldid 1153366333, wikipedia, wiki, book, books, library,

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