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Wikipedia

MSNBC

January 13, 2023

For MSNBC's editorial management and division parent, see NBC News.

MSNBC (originally the Microsoft National Broadcasting Company)[1][2] is an American news-based pay television cable channel. It is owned by NBCUniversal—a subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political commentary.

MSNBC
CountryUnited States
Broadcast areaUnited States and Canada
Headquarters30 Rockefeller Plaza
Manhattan, New York City
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerNBCUniversal News Group
Sister channelsCNBC
CNBC World
NBC
E!
Golf Channel
Universal Kids
USA Network
Syfy
Bravo
Sky News
Oxygen
History
LaunchedJuly 15, 1996 (1996-07-15)
ReplacedAmerica's Talking
(1994–1996)
MSNBC Canada
(in Canada)
Links
WebsiteMSNBC Website
Availability
Terrestrial
Digital terrestrial televisionChannel 20.4 (Alexandria, Minnesota)
Streaming media
fuboTVInternet Protocol television
DirecTV StreamInternet Protocol television
Sling TVInternet Protocol television
YouTube TVInternet Protocol television

As of September 2018, approximately 87 million households in the United States (90.7 percent of pay television subscribers) were receiving MSNBC. In 2019, MSNBC ranked second among basic cable networks averaging 1.8 million viewers, behind rival Fox News, averaging 2.5 million viewers.

MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric's NBC unit, hence the network's naming.[1][2] Microsoft divested itself of its stakes in the MSNBC channel in 2005 and its stakes in msnbc.com in July 2012. The general news site was rebranded as NBCNews.com, and a new msnbc.com was created as the online home of the cable channel.[3] In the late summer of 2015, MSNBC revamped its programming by entering into a dual editorial relationship with its organizational parent NBC News. MSNBC Live, the network's flagship daytime news platform, was expanded to cover over eight hours of the day.[4]

History

Development

MSNBC was established under a strategic partnership between NBC and Microsoft. NBC executive Tom Rogers was instrumental in developing this partnership. James Kinsella, a Microsoft executive, served as president of the online component, MSNBC.com, and represented the tech company in the joint venture.[5] Microsoft invested $221 million for a 50 percent share of the cable channel.[6] MSNBC and Microsoft shared the cost of a $200 million newsroom in Secaucus, New Jersey, for msnbc.com. The network took over the channel space of NBC's 2-year-old America's Talking (AT) network, although in most cases cable carriage had to be negotiated with providers who had never carried AT.

Early history

 
MSNBC's logo used from 1996 until 2009. The "N" in the logo was changed from red to black in 2002. This variant has occasionally been used after 2006 as an alternative logo in a horizontal form.
Main article: History of MSNBC: 1996–2007

MSNBC was launched on July 15, 1996. The first show was anchored by Jodi Applegate and included news, interviews, and commentary.[7] During the day, rolling news coverage continued with The Contributors, a show that featured Ann Coulter and Laura Ingraham, as well as interactive programming coordinated by Applegate, John Gibson, and John Seigenthaler. Stories were generally longer and more detailed than the stories CNN was running. NBC also highlighted their broadcast connections by airing stories directly from NBC's network affiliates, along with breaking news coverage from the same sources.[8]

MSNBC gradually increased its emphasis on politics.[9] After completing its seven-year survey of cable channels, the Project for Excellence in Journalism said in 2007 that "MSNBC is moving to make politics a brand, with a large dose of opinion and personality."[10]

In January 2001, Mike Barnicle's MSNBC show started, but it was canceled in June 2001 because of high production costs.[11] In June, Microsoft chief executive officer Steve Ballmer said that he would not have started MSNBC had he foreseen the difficulty of attracting viewers.[12]

After the September 11, 2001 attacks, NBC used MSNBC as an outlet for the up-to-the-minute coverage being provided by NBC News as a supplement to the longer stories on broadcast NBC. With little financial news to cover, CNBC and CNBC Europe ran MSNBC for many hours each day following the attacks. The year also boosted the profile of Ashleigh Banfield, who was present during the collapse of Building 7 while covering the World Trade Center on September 11.[13] Her Region In Conflict program capitalized on her newfound celebrity and showcased exclusive interviews from Afghanistan.[14]

In the aftermath of September 11, MSNBC began calling itself "America's NewsChannel" and hired opinionated hosts like Alan Keyes, Phil Donahue, Pat Buchanan, and Tucker Carlson.[15] This branding makeover, however, was followed by declining ratings.[16]

On December 23, 2005, NBC Universal announced its acquisition of an additional 32 percent share of MSNBC from Microsoft,[17] which solidified its control over television operations and allowed NBC to further consolidate MSNBC's backroom operations with NBC News and its other cable properties. (The news website msnbc.com remained a separate joint venture between Microsoft and NBC for another seven years.) NBC later exercised its option to purchase Microsoft's remaining 18 percent interest in MSNBC.

In late 2005, MSNBC began attracting liberal and progressive viewers as Keith Olbermann began critiquing and satirizing conservative media commentators during his Countdown With Keith Olbermann program. He especially focused his attention on the Fox News Channel and Bill O'Reilly, its principal primetime commentator.

On June 7, 2006, Rick Kaplan resigned as president of MSNBC after holding the post for two years.[18] Five days later, Dan Abrams, a nine-year veteran of MSNBC and NBC News, was named general manager of MSNBC with immediate effect. NBC News senior vice president Phil Griffin would oversee MSNBC while continuing to oversee NBC News' Today program, with Abrams reporting to Griffin.

On June 29, 2006, Abrams announced the revamp of MSNBC's early-primetime and primetime schedule. On July 10, Tucker (formerly The Situation with Tucker Carlson) started airing at 4 p.m. and 6 p.m. ET (taking over Abrams' old timeslot), while Rita Cosby's Live & Direct was canceled. Cosby was made the primary anchor for MSNBC Investigates at 10 and 11 p.m. ET, a new program that took over Cosby and Carlson's timeslots. According to the press release, MSNBC Investigates promised to "complement MSNBC's existing programming by building on [the channel's] library of award-winning documentaries."[19] The move to taped programming during 10 and 11 p.m. probably resulted from MSNBC's successful Friday "experiment" of replacing all primetime programming with taped specials.

On September 24, 2007, Abrams announced that he was leaving his general manager position so he could focus on his 9:00 p.m. ET talk show, Live With Dan Abrams. Oversight of MSNBC was shifted to Phil Griffin, a senior vice president at NBC.[20]

 
MSNBC's studio in NYC
 
The MSNBC studio

MSNBC and NBC News began broadcasting from their new studios at NBC's 30 Rockefeller Center complex in New York City on October 22, 2007.[21] The extensive renovations of the associated studios allowed NBC to merge its entire news operation into one building. All MSNBC broadcasts and NBC Nightly News originate from the new studios. More than 12.5 hours of live television across the NBC News family originate from the New York studios daily. MSNBC also announced new studios near the Universal Studios lot.[22] MSNBC's master control did not make the move to 30 Rock. It remained in the old Secaucus headquarters until it completed its move to the NBC Universal Network Origination Center located inside the CNBC Global Headquarters building in Englewood Cliffs, New Jersey, on December 21, 2007. Shortly thereafter, Major League Baseball firmed up a long-term lease of the former MSNBC building to become the home studios of MLB Network, which launched from the facility on January 1, 2009.[23]

2008–2015

 
MSNBC logo used from 2009 to 2015.
Main article: History of MSNBC: 2008–2015

From mid-2007 to mid-2008, MSNBC enjoyed a large increase in its Nielsen ratings.[24] Primetime viewings increased by 61 percent.[24] In May 2008, NBC News president Steve Capus said, "It used to be people didn't have to worry about MSNBC because it was an also-ran cable channel.... That's not the case anymore."[24] Tim Russert's sudden death in June 2008 removed the person whom The Wall Street Journal called the "rudder for the network" and led to a period of transition.[25]

During the 2008 presidential election, MSNBC's coverage was anchored by Olbermann, Chris Matthews, and David Gregory. They were widely viewed as the face of the channel's political coverage.[25] During the first three months of the presidential campaign, MSNBC's ratings grew by 158 percent.[26] Olbermann and Matthews, however, were criticized for expressing left-leaning opinions on the channel. Both were later removed from their anchor positions.[27] Audience viewership during the 2008 presidential campaign more than doubled from the 2004 presidential election, and the channel topped CNN in ratings for the first time during the last three months of the campaign in the key 25–54 age demographic.[28][27]

In September 2008, the channel hired political analyst and Air America Radio personality Rachel Maddow to host a new political opinion program called The Rachel Maddow Show. The move to create a new program for the channel was widely seen as a well-calculated ratings move, where beforehand, MSNBC lagged behind in coveted primetime ratings.[26] The show regularly outperformed CNN's Larry King Live, and made the channel competitive in the program's time slot for the first time in over a decade.[29][30]

In the first quarter of 2010, MSNBC beat CNN in primetime and overall ratings, marking the first time doing so since 2001.[31] The channel also beat CNN in total adult viewers in March, marking the seventh out of the past eight months that MSNBC achieved that result.[31] In addition, the programs Morning Joe, The Ed Show, Hardball with Chris Matthews, Countdown with Keith Olbermann, and The Rachel Maddow Show finished ahead of their time slot competitors at CNN.[31][32]

In the third quarter of 2010, MSNBC continued its solid lead over CNN, beating the network in total day for the first time since the second quarter of 2001 in the key adult demographic.[33] The network also beat CNN for the fourth consecutive quarter, among both primetime and total viewers, as well as becoming the only cable news network to have its key adult demographic viewership grow over the last quarter, increasing by 4 percent. During this time, MSNBC also became the number-one cable news network in primetime among both African American and Hispanic viewers.[33]

On October 11, 2010, MSNBC unveiled a new televised advertising campaign and slogan called "Lean Forward". "We've taken on CNN and we beat them," MSNBC president Phil Griffin told employees at a series of celebratory "town hall" meetings. "Now it's time to take on Fox." Concerning the campaign, Griffin said, "It is active, it is positive, it is about making tomorrow better than today, a discussion about politics and the actions and passions of our time."[34] The new campaign embraces the network's politically progressive identity.[35] The two-year advertising campaign would cost $2 million and consist of internet, television, and print advertising.[34] The new positioning has created brand image issues for msnbc.com, the umbrella website for the television network. A New York Times article quotes Charlie Tillinghast, president of msnbc.com, a separate company, as saying, "Both strategies are fine, but naming them the same thing is brand insanity."[1] As a result, msnbc.com eventually changed its name to prevent confusion with the television network, MSNBC;[1] it rebranded the more news-driven msnbc.com as NBCNews.com in July 2012.[36]

On January 21, 2011, Olbermann announced his departure from MSNBC and the episode would be the final episode of Countdown.[37][38] His departure received much media attention.[39][40][41] MSNBC issued a statement that it had ended its contract with Olbermann, with no further explanation. Olbermann later revealed that he had taken his show to Current TV.[42]

NBCUniversal News Group was created on July 19, 2012, under chairwoman Pat Fili-Krushe. It has been the news division of NBCUniversal. It is composed of the NBC News, CNBC and MSNBC units.[43]

During 2014, MSNBC's total ratings in the 25–54 demographic declined 20 percent, falling to third place behind CNN. Nevertheless, MSNBC retained its lead among the Hispanic and African-American demographics.[44]

Return to hard news and alignment with NBC News: since 2015

 
MSNBC logo used from 2015 to 2021

In 2015, to help revive the struggling network, Griffin announced he was transitioning MSNBC from left-leaning, opinionated programming to hard news programming.[45] Nearly all daytime opinionated news programs were replaced with more generic news programs. Ronan Farrow, Joy Reid, Krystal Ball, Touré, Abby Huntsman, Alex Wagner, and Ed Schultz lost their shows. Al Sharpton's PoliticsNation was relegated to the weekend. News programs presented by established NBC News personalities such as Telemundo anchor Jose Diaz-Balart, Meet the Press anchor Chuck Todd, NBC Nightly News Sunday anchor Kate Snow, Thomas Roberts, and former NBC Nightly News anchor Brian Williams replaced the opinion shows.[46] The revamped on-air presentation debuted in late summer 2015 and included a new logo, news ticker, and graphics package.[47][48] MSNBC Live had at least eight hours of programming each day, barring any breaking news that could extend its time. Daytime news coverage was led primarily by Brian Williams, Stephanie Ruhle, Jose Diaz-Balart, Andrea Mitchell, Craig Melvin, Thomas Roberts, and Kate Snow, in addition to "beat leaders" stationed throughout the newsroom. These included chief legal correspondent Ari Melber, primary political reporter Steve Kornacki, business and finance correspondent Olivia Sterns, and senior editor Cal Perry. Morning and primetime programming did not change and remained filled mostly by opinionated personalities.[49]

In April 2016, MSNBC launched a promotional ad campaign with the theme, "in order to know beyond, you have to go beyond." The campaign portrayed MSNBC's reporting and perspectives as "in depth" and an alternative to "talking points" coverage on other cable news outlets.[50][better source needed][dubious – discuss] A new tagline "This is who we are" appeared on MSNBC in June 2016.[51] Promotional campaigns including the slogan were aired in March 2017.[52]

In July 2016, the network debuted Dateline Extra, which was an abridged version of Dateline NBC and another step towards aligning MSNBC and NBC News. The new program was hosted by MSNBC Live anchor Tamron Hall.[53]

In September 2016, MSNBC launched The 11th Hour with Brian Williams as a nightly wrap-up of the day's news and a preview of the following day's headlines. This was MSNBC's first new primetime program in nearly four years.

In January 2017, MSNBC debuted a program in the 6 pm EST hour entitled For the Record with Greta, hosted by former Fox News Channel anchor Greta Van Susteren.[54] The program aired for six months before being cancelled in late June 2017. The network promoted Ari Melber, the network's chief legal correspondent, to host The Beat with Ari Melber at 6pm.

In March 2017, MSNBC began to increase its use of the NBC News branding during daytime news programming, as part of an effort to emphasize MSNBC's relationship with the division.[55] On May 8, 2017, MSNBC introduced a new late-afternoon program, Deadline: White House, hosted by NBC political analyst former White House communications director Nicolle Wallace.[56] That month, MSNBC became the highest rated American cable news network in primetime for the first time. MSNBC's increasing viewership was accompanied by declining numbers at Fox News Channel. MSNBC's May 15–19 programming topped the programming of both CNN and Fox News in total viewers and viewers 18–49.[57][32]

On April 16, 2018, MSNBC premiered a new early morning program, Morning Joe First Look, to replace Way Too Early. The same day, MSNBC also retired its on-air news ticker, citing a desire to reduce distractions and "[put] our reporting more front and center".[58]

On March 2, 2020, Chris Matthews abruptly announced his resignation from Hardball effective immediately, after comparing the rise of Bernie Sanders in the 2020 presidential campaign to the German invasion of France. The 7 p.m. hour was hosted by rotating anchors until July 20, when it was replaced by The ReidOut with Joy Reid.[59][60]

On December 7, 2020, MSNBC announced that Rashida Jones would succeed Griffin as president in 2021.[61] Jones stated goals to increase the network's investment into documentary-style programs, and to have viewers "clearly understand" the differences and value of its news-based and analysis-driven programming, as both were "critical to our future success", and "need to exist in a clear and compelling form on every single platform where news consumers go." As part of this remit, Jones named separate senior vice presidents for news programming and "perspective and analysis" programming.[62]

In January 2021, MSNBC had its highest-rated week ever in the wake of the January 6 United States Capitol attack, exceeding the ratings of Fox News for the first time since 2000.[63]

On March 29, 2021, MSNBC introduced a refreshed logo and on-air imaging, including a rebranding of its MSNBC Live rolling news block as MSNBC Reports (in support of Jones' goal of clearer separation between news- and analysis-based programs).[64][65]

Brian Williams departed the network in late 2021 and was succeeded on The 11th Hour by Stephanie Ruhle.[66] Meanwhile, as part of her new contract with NBCUniversal, Rachel Maddow took an extended hiatus from her program in order to focus on other film and podcast projects, with rotating guest hosts filling in for her. Upon Maddow's return, she announced that she would only host the show on Monday nights beginning in May 2022, and continue to feature guest hosts throughout the rest of the week.[67][68] The guest hosts appeared under the MSNBC Prime banner until August 16, 2022, when Alex Wagner returned to host Alex Wagner Tonight in that timeslot.[69][70] During the months of October and November and with the 2022 United States elections, Steve Kornacki started hosting The Kornacki Countdown every Friday, temporarily replacing The Last Word with Lawrence O'Donnell from October 14 to Election Day November 8.[71]

On March 10, 2022, MSNBC announced it would offer on-demand episodes of all of its news programming, excluding MSNBC Reports, The Rachel Maddow Show, and Alex Wagner Tonight on Peacock, and The Choice from MSNBC folded into the MSNBC hub on the service, where it would also include documentaries from MSNBC Films.[72]

Ratings and reception

As of September 2018, approximately 87 million households in the United States were receiving MSNBC, amounting to 90.7 percent of pay television subscribers.[73] Nielsen ratings showed that MSNBC ranked second among basic cable networks averaging 1.8 million viewers in 2019, behind rival Fox News.[74][75] During the first night of the 2020 Democratic National Convention, MSNBC had an average viewership of over 5 million, the highest among three major cable news networks and ahead of CNN.[76]

Demographics

A 2014 Pew Research Center study found that MSNBC's audience was more moderate than that of BuzzFeed, Politico, The Washington Post, and The New York Times, but slightly more liberal than CNN's audience.[77]

A 2019 Pew Research Center survey showed that among Americans who named MSNBC as their main source for political news, 74% are ages 50 or older, with 44% ages 65 or older. 95% of those who named MSNBC as their main political news source identify as Democrats; among the eight most commonly named main sources for political and election news by US adults, MSNBC and Fox News have the most partisan audiences.[78]

Carriage issues

 
MSNBC's former New Jersey headquarters studio, now the home of MLB Network

Before 2010, MSNBC was not available to Verizon FiOS and AT&T U-verse television subscribers in the portions of New York State, northern New Jersey, and Connecticut that overlapped Cablevision's service area. One of several reasons for this was an exclusive carriage agreement between MSNBC and Cablevision that prohibited competing wired providers from carrying MSNBC.[79] The terms of the agreement were not publicly known.[citation needed]

In 2009, Verizon filed a formal "program-access complaint" with the Federal Communications Commission and petitioned for termination of the deal. In support of Verizon, Connecticut Attorney General Richard Blumenthal argued that the arrangement could be illegal.[80] After entering into a new contract, FiOS added the channel in New York City and New Jersey on February 2, 2010.[81]

MSNBC International

See also: MSNBC Canada
 
The monitors of the MSNBC newsroom are tuned into various global channels.

In southern Africa, MSNBC is distributed free-to-air on satellite on Free2View TV as MSNBC Africa, a joint venture between Great Media Limited and MSNBC. Free2View airs MSNBC's programming from 4 p.m. to midnight ET in a block that repeats twice (live for the first airing), with local Weather Channel forecasts.[82]

In Australia, MSNBC launched November 2019 on the Fetch TV online PayTV network, on channel 171.[83] As in Canada, this is a direct US feed of MSNBC, without any delay. Although Fetch TV has no MSNBC catchup channel/service, it also offers MSNBC programs on a reverse EPG which allows any shows from the previous 24 hours to be selected and watched.

In Asia and Europe, MSNBC is not shown on a dedicated channel. When MSNBC started in 1996, they announced plans to start broadcasting in Europe during 1997. This never happened although MSNBC was seen occasionally on affiliate channel CNBC Europe until the end of the 2000s, showing the channel overnight at the weekend and during the afternoon on American public holidays as well as during breaking news events.

In Turkey, NTV-MSNBC is the news channel of the Turkish broadcaster NTV Turkey. The channel is a joint partnership between the two, although very little Turkish content is shown on English MSNBC. English content on MSNBC is translated into Turkish.[84]

Online

 
MSNBC celebrated its 10th anniversary in 2006.
 
NBCNews.com's main newsroom in Redmond, Washington, 2007
 
NBCNews.com's newsroom in New York City, 2007
Main article: NBCNews.com

MSNBC and its website msnbc.com were launched concurrently. Unlike the network, msnbc.com was operated as the general online news outlet of NBC News in partnership with Microsoft's MSN.com portal. The network and website also remained editorially separate. The website did not adopt the network's increasingly liberal viewpoints and remained a joint venture with Microsoft even after it had sold its stake in MSNBC.[85]

In July 2012, NBC acquired Microsoft's remaining stake in msnbc.com and re-branded it as NBCNews.com. After being redirected to the new name for a period, msnbc.com was re-launched in 2013 as the website for MSNBC. The website included opinion columns from hosts, correspondents, and guests, along with live and on-demand videos from MSNBC programs.[36][86]

Shift

Main article: Shift (MSNBC)

In July 2014, msnbc.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities.[87] In December 2014, msnbc2 was renamed shift, with a programming schedule that was less focused on politics and more tailored to a younger audience.[88]

Radio

MSNBC launched on XM Satellite Radio channel 120 and Sirius Satellite Radio channel 90 on April 12, 2010.[89] This is the second time MSNBC has been available on satellite radio. The channel was dropped from XM Radio on September 4, 2006.[90]

The simulcast of MSNBC's programming is on SiriusXM channel 118.[91]

Controversies

Main article: MSNBC controversies

Liberal bias

Main article: Media bias in the United States § Liberal bias

According to the Encyclopædia Britannica, "MSNBC is generally considered to be liberal or left-leaning."[92]

In November 2007, a New York Times article stated that MSNBC's primetime lineup was tilting more to the left.[93] Since then, commentators have argued that MSNBC has a bias towards liberal politics and the Democratic Party. Washington Post media analyst Howard Kurtz said that the channel's evening lineup "has clearly gravitated to the left in recent years and often seems to regard itself as the antithesis of Fox News."[24] In 2011, Politico referred to MSNBC as "left-leaning",[94] and Steve Kornacki of Salon.com stated that, "MSNBC's prime-time lineup is now awash in progressive politics."[95] Regarding changes in the channel's evening programming, senior vice president of NBC News Phil Griffin said that "it happened naturally. There isn't a dogma we're putting through. There is a 'Go for it.'"[93]

In the February 2008 issue of Men's Journal magazine, an MSNBC interviewee quoted a senior executive as saying that liberal commentator Keith Olbermann "runs MSNBC" and that "because of his success, he's in charge" of the channel.[96] In 2007, The New York Times called Olbermann MSNBC's "most recognizable face".[93] In September 2008, MSNBC stated that Olbermann and Chris Matthews would no longer anchor live political events, with David Gregory assuming that role. MSNBC cited the growing criticism that they were "too opinionated to be seen as neutral in the heat of the presidential campaign."[97][27] Olbermann's show Countdown continued to run before and after the presidential and vice presidential debates, and both Matthews and Olbermann joined Gregory on the channel's election night coverage.[citation needed]

On November 13, 2009, in the days leading up to the release of 2008 Republican vice presidential candidate Sarah Palin's book Going Rogue, MSNBC's Dylan Ratigan used photoshopped pictures of Palin on the channel's Morning Meeting program. Ratigan apologized a few days later.[98]

In October 2010, MSNBC began using the tagline "Lean Forward". Some media outlets, including msnbc.com, claimed that the network was now embracing its politically progressive identity.[35][99][100]

In January 2012, MSNBC used Rachel Maddow, Chris Matthews, and other network commentators during its coverage of the Iowa Republican caucuses. Nando Di Fino of the Mediaite website said MSNBC was "giving up on the straight news coverage, and instead [appearing] to be aiming to create some controversy."[101]

In November 2012, The New York Times called MSNBC "The Anti-Fox" and quoted former President Bill Clinton as saying, "Boy, it really has become our version of Fox."[102] Citing data from the A.C. Nielsen TV ratings service, the article noted that while the Fox News Channel had a larger overall viewership than MSNBC, the two networks were separated by only around 300,000 viewers among the 25–54 age bracket most attractive to advertisers.

In the Pew Research Center's 2013 "State of the News Media" report, MSNBC was found to be the most opinionated news network, with 85 percent of the content being commentary or opinions and the remaining 15 percent being factual reporting. The report also stated that in 2012, MSNBC spent only $240 million on news production compared to CNN's $682 million and the Fox News Channel's $820 million.[103]

In October 2019, American socialist magazine Jacobin argued that "MSNBC embodies the politics and sensibility of Trump-era liberalism.", but argued that MSNBC "wasn't always liberal."[104]

Writing for the Poynter Institute for Media Studies in February 2021, senior media writer Tom Jones argued that the primary distinction between MSNBC and Fox News is not left bias vs. right bias, but rather that much of the content on Fox News, especially during its primetime programs, is not based in truth.[105]

Favoritism towards Barack Obama

Some Democratic Party supporters, including former Pennsylvania governor Ed Rendell and Bill Clinton advisor Lanny Davis,[106] criticized MSNBC during and after the 2008 Democratic Party primaries as covering Barack Obama more favorably than Hillary Clinton. Rendell said, "MSNBC was the official network of the Obama campaign," and called their coverage "absolutely embarrassing".[107][108] Rendell later became an on-air contributor to MSNBC.[109]

A study done by the Project for Excellence in Journalism showed that MSNBC had less negative coverage of Obama (14 percent of stories versus 29 percent in the press overall) and more negative stories about Republican presidential candidate John McCain (73 percent of its coverage versus 57 percent in the press overall).[110] MSNBC's on-air slogan during the week of the 2008 presidential election, "The Power of Change", was criticized for being too similar to Obama's campaign slogan of "Hope and Change".[111] After the election, conservative talk show host John Ziegler made a documentary entitled Media Malpractice.... How Obama Got Elected, which was very critical of the media's role, especially MSNBC's, in the election. While promoting the documentary, he had an on-air dispute with MSNBC news anchor Contessa Brewer about how the media, especially MSNBC, had portrayed Sarah Palin.[112]

During MSNBC's coverage of the Potomac primary, MSNBC's Chris Matthews said, "I have to tell you, you know, it's part of reporting this case, this election, the feeling most people get when they hear Barack Obama's speech. My, I felt this thrill going up my leg. I mean, I don't have that too often." This led Fox News to assert that both he and MSNBC were biased toward Obama.[113]

Rise of the New Right documentary

In June 2010, the MSNBC documentary Rise of the New Right aired. It featured interviews with right-wing figures, including Dick Armey, the former House majority leader, Orly Taitz, a leading figure in the "birther" movement, and conspiracy theorist radio host Alex Jones. The documentary also showed the Michigan Militia's survival training camp and hit the campaign trail with Kentucky senatorial candidate Rand Paul.[114]

The documentary angered Tea Party movement figures and others on the right. After the documentary aired, FreedomWorks, chaired by Armey, called for a boycott of Dawn and Procter & Gamble, which advertised during Hardball with Chris Matthews.[115][116] The attempted boycott was ineffective as Procter & Gamble continued to advertise on the show.[citation needed]

Romney coverage during 2012 election

A study by the Pew Research Center's Project for Excellence in Journalism found that MSNBC's coverage of Mitt Romney during the final week of the 2012 presidential campaign (68 percent negative with no positive stories in the sample) was far more negative than the overall press, and even more negative than it had been during October 1 to 28, when 5 percent was positive, and 57 percent was negative.[117] On the other hand, their coverage of Barack Obama improved in the final week before the presidential election. From October 1 to 28, 33 percent of stories were positive and 13 percent negative. During the campaign's final week, 51 percent of MSNBC's stories were positive, while there were no negative stories about Obama in the sample.

Allegations of conservative bias

Others have argued that MSNBC has a bias against progressive politics. Phil Donahue's show was canceled in 2003 due to his opposition to the Iraq War, and Donahue later commented that the management of MSNBC required that "we have two conservative (guests) for every liberal. I was counted as two liberals."[118] Cenk Uygur, after his departure from MSNBC in 2011, said that MSNBC management had told him "people in Washington" were "concerned about [his] tone,"[119] and that he "didn't want to work in a place that didn't challenge power."[120]

Others have also noted that MSNBC anchors tended to be conservative or centrist and wealthy.[121] For example, in 2000, host Joe Scarborough received a 95 rating from the American Conservative Union and supported anti-abortion policies when he was a U.S. representative, while host Stephanie Ruhle, a former hedge fund manager, declared, "I don't have any political ideals that I'm tied to." Former host Chris Matthews identifies as a "liberal" but voted for George W. Bush in 2000, while current host Nicolle Wallace, a registered Republican, worked for both Bush and Sarah Palin.[121]

Lack of diversity of views

Maria Bustillos noted in 2019 that "MSNBC's bland, evenhanded respectability is buttressed with a careful performance of diversity both 'ideological' and demographic", and that "the network actively discourages consideration of its anchors' personal convictions" in favor of "interchangeable 'television personalities'" who are "compressed into the network's identity and subservient to it."[121] It has been argued that MSNBC, like other cable networks, "is simply not incentivized to be informative", and instead turns its "viewers into partisan junkies who don't change the channel because they need a fix that tells them they're right about everything (and that the other side is wrong)."[122] Jason Linkins in 2014 claimed that MSNBC prefers "the incessant production of insidery ideations" over "the service of the public trust in an honest and equitable way."[123]

Romney family grandchild

Political commentator Melissa Harris-Perry and her guest panel, in a look back on the 2013 segment of her show, featured a picture of former Republican presidential candidate Mitt Romney and his extended family. Romney was holding on his knee his adopted grandchild, Kieran Romney, an African-American. Harris-Perry and her guests, including actress Pia Glenn and comedian Dean Obeidallah, joked about coming up with captions for the photo. Glenn sang out, "One of these things is not like the others, one of these things just isn't the same." Obeidallah said, "It sums up the diversity of the Republican Party and the [Republican National Committee], where they have the whole convention and they find the one black person." Afterwards, Harris-Perry gave an on-air apology as well as apologized in a series of tweets.[124][125]

Coverage of the 2020 Democratic primary

On February 2, 2019, NBC ran a story about presidential candidate Tulsi Gabbard claiming that her campaign was benefiting from Russian state media, stating that she had received twice as many mentions on RT, Sputnik News and Russia Insider compared to expected front-runners Bernie Sanders and Joe Biden.[126]

In March 2019, Yashar Ali, a journalist for The Huffington Post accused Dafna Linzer, a managing editor at MSNBC, of ceding editorial control to the Democratic National Committee. Ali, who planned to announce the locations of the DNC debates in advance of MSNBC, received a call attempting to dissuade him with the phrase "let them make a few phone calls," referring to party leaders.[127] A source quoted by CNN stated that this approach was necessary for any network that has enough of a relationship with the DNC to host its debates.[128]

Candidate Andrew Yang and his supporters have been critical of MSNBC's coverage of his campaign and the speaking time allocated to Yang at a November 2019 primary debate hosted by MSNBC.[129]

In December 2019, In These Times analyzed coverage of the 2020 Democratic Party presidential primary by MSNBC between August and September 2019.[130][131] They said that "MSNBC talked about Biden twice as often as Warren and three times as often as Sanders", and that Sanders was the candidate spoken of negatively the most frequently of the three."[132]

MSNBC came under particular scrutiny during the first three primary-season state votes in 2020 due to historical references made by two of their hosts. Chris Matthews compared Sanders to George McGovern in terms of electability on February 3 and criticized Sanders for adopting the "democratic socialist" label on February 7.[133][134] In reference to Sanders' praise of some aspects of Fidel Castro's Cuba, Matthews said on air during Hardball, "I believe if Castro and the Reds had won the Cold War there would have been executions in Central Park, and I might have been one of the ones executed". He then questioned what Sanders meant when he used the term 'socialism'.[135][136] The following week, Chuck Todd criticized the rhetoric of Sanders supporters by quoting a conservative article which compared them to Nazi brown shirts.[137][138] Commenting on the 2020 Nevada Democratic caucuses, Matthews invoked "the fall of France" to the Nazis in 1940 as a metaphor for Sanders' apparent victory in the state.[139] These analogies were criticized by the Sanders campaign and other commentators, who noted that members of Sanders' family had been murdered in the Holocaust. Matthews later issued an on-air apology to Sanders and his supporters.[140]

Jason Johnson, an MSNBC contributor, was temporarily suspended in February 2020 after backlash over his accusing Bernie Sanders supporters of alienating minorities and saying of African-American Sanders staffers and surrogates, "I don't care how many people from the island of misfit black girls that you throw out to defend you on a regular basis."[141] He was reinstated in July 2020.[142]

Suspensions of hosts

Michael Savage

Michael Savage briefly hosted a weekend talk show in 2003. That July, Savage responded to a prank caller on his show by calling him a "pig" and a "sodomite", and telling him he "should get AIDS and die." Savage's show was canceled and he was dismissed from MSNBC shortly thereafter.[143]

Don Imus

Don Imus' radio show Imus in the Morning was simulcast on MSNBC for over ten years. In 2007, he described members of the Rutgers University women's basketball team as "some nappy-headed hoes." The racist remark was met with outrage, and advertisers withdrew from the show, with MSNBC canceling the simulcast. Both Imus and NBC News apologized to the Rutgers Basketball team for the remarks.[144]

Keith Olbermann and Joe Scarborough

On November 5, 2010, MSNBC President Phil Griffin suspended Keith Olbermann indefinitely without pay for having contributed $2,400 (the maximum personal donation limit) to each of three Democratic Party candidates during the 2010 midterm election cycle.[145] NBC News policy prohibited contributions to political campaigns unless NBC News had given its prior permission. On November 7, 2010, Olbermann posted a thank you message to supporters via Twitter.[146] That same day, MSNBC announced that he would be back on the air starting on November 9.[147]

Two weeks later, Griffin announced the suspension of Joe Scarborough for similar misconduct. The Morning Joe host had donated $4,000 to Republican candidates in Florida. Like Olbermann's suspension, Scarborough's was brief, and he returned to the airwaves on November 24.[148]

Martin Bashir

Host Martin Bashir resigned after making a controversial comment about Sarah Palin.[149] On November 15, 2013, Bashir criticized Palin for equating the federal debt to slavery.[150] Bashir referred to the cruel and barbaric punishment of slaves as described by slave overseer Thomas Thistlewood, specifically a punishment called "Derby's dose", which forced slaves to defecate or urinate into the mouth of another slave. Bashir then said, "When Mrs. Palin invokes slavery, she doesn't just prove her rank ignorance. She confirms if anyone truly qualified for a dose of discipline from Thomas Thistlewood, she would be the outstanding candidate."[151][152]

Alec Baldwin

Alec Baldwin's 2013 show Up Late with Alec Baldwin was suspended after five episodes because of a homophobic slur Baldwin made to a photographer in New York City.[153]

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Further reading

  • Ariens, Chris (November 15, 2007). . TVNewser. Archived from the original on October 1, 2014. Retrieved August 25, 2017.

External links

 
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  • Video (18:49): "Inside Trump's Election Plot" on YouTube (MSNBC News; July 29, 2022)

January 13, 2023
msnbc, editorial, management, division, parent, news, originally, microsoft, national, broadcasting, company, american, news, based, television, cable, channel, owned, nbcuniversal, subsidiary, comcast, headquartered, york, city, provides, news, coverage, poli. For MSNBC s editorial management and division parent see NBC News MSNBC originally the Microsoft National Broadcasting Company 1 2 is an American news based pay television cable channel It is owned by NBCUniversal a subsidiary of Comcast Headquartered in New York City it provides news coverage and political commentary MSNBCCountryUnited StatesBroadcast areaUnited States and CanadaHeadquarters30 Rockefeller PlazaManhattan New York CityProgrammingLanguage s EnglishPicture format1080i HDTV downscaled to letterboxed 480i for the SDTV feed OwnershipOwnerNBCUniversal News GroupSister channelsCNBCCNBC WorldNBCE Golf ChannelUniversal KidsUSA NetworkSyfyBravoSky News OxygenHistoryLaunchedJuly 15 1996 1996 07 15 ReplacedAmerica s Talking 1994 1996 MSNBC Canada in Canada LinksWebsiteMSNBC WebsiteAvailabilityTerrestrialDigital terrestrial televisionChannel 20 4 Alexandria Minnesota Streaming mediafuboTVInternet Protocol televisionDirecTV StreamInternet Protocol televisionSling TVInternet Protocol televisionYouTube TVInternet Protocol televisionThis article duplicates the scope of other articles specifically MSNBC controversies Please discuss this issue on the talk page and edit it to conform with Wikipedia s Manual of Style August 2021 As of September 2018 approximately 87 million households in the United States 90 7 percent of pay television subscribers were receiving MSNBC In 2019 MSNBC ranked second among basic cable networks averaging 1 8 million viewers behind rival Fox News averaging 2 5 million viewers MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric s NBC unit hence the network s naming 1 2 Microsoft divested itself of its stakes in the MSNBC channel in 2005 and its stakes in msnbc com in July 2012 The general news site was rebranded as NBCNews com and a new msnbc com was created as the online home of the cable channel 3 In the late summer of 2015 MSNBC revamped its programming by entering into a dual editorial relationship with its organizational parent NBC News MSNBC Live the network s flagship daytime news platform was expanded to cover over eight hours of the day 4 Contents 1 History 1 1 Development 1 2 Early history 1 3 2008 2015 1 4 Return to hard news and alignment with NBC News since 2015 2 Ratings and reception 2 1 Demographics 3 Carriage issues 4 MSNBC International 5 Online 5 1 Shift 6 Radio 7 Controversies 7 1 Liberal bias 7 1 1 Favoritism towards Barack Obama 7 1 2 Rise of the New Right documentary 7 1 3 Romney coverage during 2012 election 7 2 Allegations of conservative bias 7 3 Lack of diversity of views 7 4 Romney family grandchild 7 5 Coverage of the 2020 Democratic primary 7 6 Suspensions of hosts 7 6 1 Michael Savage 7 6 2 Don Imus 7 6 3 Keith Olbermann and Joe Scarborough 7 6 4 Martin Bashir 7 6 5 Alec Baldwin 8 References 9 Further reading 10 External linksHistoryDevelopment MSNBC was established under a strategic partnership between NBC and Microsoft NBC executive Tom Rogers was instrumental in developing this partnership James Kinsella a Microsoft executive served as president of the online component MSNBC com and represented the tech company in the joint venture 5 Microsoft invested 221 million for a 50 percent share of the cable channel 6 MSNBC and Microsoft shared the cost of a 200 million newsroom in Secaucus New Jersey for msnbc com The network took over the channel space of NBC s 2 year old America s Talking AT network although in most cases cable carriage had to be negotiated with providers who had never carried AT Early history MSNBC s logo used from 1996 until 2009 The N in the logo was changed from red to black in 2002 This variant has occasionally been used after 2006 as an alternative logo in a horizontal form Main article History of MSNBC 1996 2007 MSNBC was launched on July 15 1996 The first show was anchored by Jodi Applegate and included news interviews and commentary 7 During the day rolling news coverage continued with The Contributors a show that featured Ann Coulter and Laura Ingraham as well as interactive programming coordinated by Applegate John Gibson and John Seigenthaler Stories were generally longer and more detailed than the stories CNN was running NBC also highlighted their broadcast connections by airing stories directly from NBC s network affiliates along with breaking news coverage from the same sources 8 MSNBC gradually increased its emphasis on politics 9 After completing its seven year survey of cable channels the Project for Excellence in Journalism said in 2007 that MSNBC is moving to make politics a brand with a large dose of opinion and personality 10 In January 2001 Mike Barnicle s MSNBC show started but it was canceled in June 2001 because of high production costs 11 In June Microsoft chief executive officer Steve Ballmer said that he would not have started MSNBC had he foreseen the difficulty of attracting viewers 12 After the September 11 2001 attacks NBC used MSNBC as an outlet for the up to the minute coverage being provided by NBC News as a supplement to the longer stories on broadcast NBC With little financial news to cover CNBC and CNBC Europe ran MSNBC for many hours each day following the attacks The year also boosted the profile of Ashleigh Banfield who was present during the collapse of Building 7 while covering the World Trade Center on September 11 13 Her Region In Conflict program capitalized on her newfound celebrity and showcased exclusive interviews from Afghanistan 14 In the aftermath of September 11 MSNBC began calling itself America s NewsChannel and hired opinionated hosts like Alan Keyes Phil Donahue Pat Buchanan and Tucker Carlson 15 This branding makeover however was followed by declining ratings 16 On December 23 2005 NBC Universal announced its acquisition of an additional 32 percent share of MSNBC from Microsoft 17 which solidified its control over television operations and allowed NBC to further consolidate MSNBC s backroom operations with NBC News and its other cable properties The news website msnbc com remained a separate joint venture between Microsoft and NBC for another seven years NBC later exercised its option to purchase Microsoft s remaining 18 percent interest in MSNBC In late 2005 MSNBC began attracting liberal and progressive viewers as Keith Olbermann began critiquing and satirizing conservative media commentators during his Countdown With Keith Olbermann program He especially focused his attention on the Fox News Channel and Bill O Reilly its principal primetime commentator On June 7 2006 Rick Kaplan resigned as president of MSNBC after holding the post for two years 18 Five days later Dan Abrams a nine year veteran of MSNBC and NBC News was named general manager of MSNBC with immediate effect NBC News senior vice president Phil Griffin would oversee MSNBC while continuing to oversee NBC News Today program with Abrams reporting to Griffin On June 29 2006 Abrams announced the revamp of MSNBC s early primetime and primetime schedule On July 10 Tucker formerly The Situation with Tucker Carlson started airing at 4 p m and 6 p m ET taking over Abrams old timeslot while Rita Cosby s Live amp Direct was canceled Cosby was made the primary anchor for MSNBC Investigates at 10 and 11 p m ET a new program that took over Cosby and Carlson s timeslots According to the press release MSNBC Investigates promised to complement MSNBC s existing programming by building on the channel s library of award winning documentaries 19 The move to taped programming during 10 and 11 p m probably resulted from MSNBC s successful Friday experiment of replacing all primetime programming with taped specials On September 24 2007 Abrams announced that he was leaving his general manager position so he could focus on his 9 00 p m ET talk show Live With Dan Abrams Oversight of MSNBC was shifted to Phil Griffin a senior vice president at NBC 20 MSNBC s studio in NYC The MSNBC studio MSNBC and NBC News began broadcasting from their new studios at NBC s 30 Rockefeller Center complex in New York City on October 22 2007 21 The extensive renovations of the associated studios allowed NBC to merge its entire news operation into one building All MSNBC broadcasts and NBC Nightly News originate from the new studios More than 12 5 hours of live television across the NBC News family originate from the New York studios daily MSNBC also announced new studios near the Universal Studios lot 22 MSNBC s master control did not make the move to 30 Rock It remained in the old Secaucus headquarters until it completed its move to the NBC Universal Network Origination Center located inside the CNBC Global Headquarters building in Englewood Cliffs New Jersey on December 21 2007 Shortly thereafter Major League Baseball firmed up a long term lease of the former MSNBC building to become the home studios of MLB Network which launched from the facility on January 1 2009 23 2008 2015 MSNBC logo used from 2009 to 2015 Main article History of MSNBC 2008 2015 From mid 2007 to mid 2008 MSNBC enjoyed a large increase in its Nielsen ratings 24 Primetime viewings increased by 61 percent 24 In May 2008 NBC News president Steve Capus said It used to be people didn t have to worry about MSNBC because it was an also ran cable channel That s not the case anymore 24 Tim Russert s sudden death in June 2008 removed the person whom The Wall Street Journal called the rudder for the network and led to a period of transition 25 During the 2008 presidential election MSNBC s coverage was anchored by Olbermann Chris Matthews and David Gregory They were widely viewed as the face of the channel s political coverage 25 During the first three months of the presidential campaign MSNBC s ratings grew by 158 percent 26 Olbermann and Matthews however were criticized for expressing left leaning opinions on the channel Both were later removed from their anchor positions 27 Audience viewership during the 2008 presidential campaign more than doubled from the 2004 presidential election and the channel topped CNN in ratings for the first time during the last three months of the campaign in the key 25 54 age demographic 28 27 In September 2008 the channel hired political analyst and Air America Radio personality Rachel Maddow to host a new political opinion program called The Rachel Maddow Show The move to create a new program for the channel was widely seen as a well calculated ratings move where beforehand MSNBC lagged behind in coveted primetime ratings 26 The show regularly outperformed CNN s Larry King Live and made the channel competitive in the program s time slot for the first time in over a decade 29 30 In the first quarter of 2010 MSNBC beat CNN in primetime and overall ratings marking the first time doing so since 2001 31 The channel also beat CNN in total adult viewers in March marking the seventh out of the past eight months that MSNBC achieved that result 31 In addition the programs Morning Joe The Ed Show Hardball with Chris Matthews Countdown with Keith Olbermann and The Rachel Maddow Show finished ahead of their time slot competitors at CNN 31 32 In the third quarter of 2010 MSNBC continued its solid lead over CNN beating the network in total day for the first time since the second quarter of 2001 in the key adult demographic 33 The network also beat CNN for the fourth consecutive quarter among both primetime and total viewers as well as becoming the only cable news network to have its key adult demographic viewership grow over the last quarter increasing by 4 percent During this time MSNBC also became the number one cable news network in primetime among both African American and Hispanic viewers 33 On October 11 2010 MSNBC unveiled a new televised advertising campaign and slogan called Lean Forward We ve taken on CNN and we beat them MSNBC president Phil Griffin told employees at a series of celebratory town hall meetings Now it s time to take on Fox Concerning the campaign Griffin said It is active it is positive it is about making tomorrow better than today a discussion about politics and the actions and passions of our time 34 The new campaign embraces the network s politically progressive identity 35 The two year advertising campaign would cost 2 million and consist of internet television and print advertising 34 The new positioning has created brand image issues for msnbc com the umbrella website for the television network A New York Times article quotes Charlie Tillinghast president of msnbc com a separate company as saying Both strategies are fine but naming them the same thing is brand insanity 1 As a result msnbc com eventually changed its name to prevent confusion with the television network MSNBC 1 it rebranded the more news driven msnbc com as NBCNews com in July 2012 36 On January 21 2011 Olbermann announced his departure from MSNBC and the episode would be the final episode of Countdown 37 38 His departure received much media attention 39 40 41 MSNBC issued a statement that it had ended its contract with Olbermann with no further explanation Olbermann later revealed that he had taken his show to Current TV 42 NBCUniversal News Group was created on July 19 2012 under chairwoman Pat Fili Krushe It has been the news division of NBCUniversal It is composed of the NBC News CNBC and MSNBC units 43 During 2014 MSNBC s total ratings in the 25 54 demographic declined 20 percent falling to third place behind CNN Nevertheless MSNBC retained its lead among the Hispanic and African American demographics 44 Return to hard news and alignment with NBC News since 2015 MSNBC logo used from 2015 to 2021 In 2015 to help revive the struggling network Griffin announced he was transitioning MSNBC from left leaning opinionated programming to hard news programming 45 Nearly all daytime opinionated news programs were replaced with more generic news programs Ronan Farrow Joy Reid Krystal Ball Toure Abby Huntsman Alex Wagner and Ed Schultz lost their shows Al Sharpton s PoliticsNation was relegated to the weekend News programs presented by established NBC News personalities such as Telemundo anchor Jose Diaz Balart Meet the Press anchor Chuck Todd NBC Nightly News Sunday anchor Kate Snow Thomas Roberts and former NBC Nightly News anchor Brian Williams replaced the opinion shows 46 The revamped on air presentation debuted in late summer 2015 and included a new logo news ticker and graphics package 47 48 MSNBC Live had at least eight hours of programming each day barring any breaking news that could extend its time Daytime news coverage was led primarily by Brian Williams Stephanie Ruhle Jose Diaz Balart Andrea Mitchell Craig Melvin Thomas Roberts and Kate Snow in addition to beat leaders stationed throughout the newsroom These included chief legal correspondent Ari Melber primary political reporter Steve Kornacki business and finance correspondent Olivia Sterns and senior editor Cal Perry Morning and primetime programming did not change and remained filled mostly by opinionated personalities 49 In April 2016 MSNBC launched a promotional ad campaign with the theme in order to know beyond you have to go beyond The campaign portrayed MSNBC s reporting and perspectives as in depth and an alternative to talking points coverage on other cable news outlets 50 better source needed dubious discuss A new tagline This is who we are appeared on MSNBC in June 2016 51 Promotional campaigns including the slogan were aired in March 2017 52 In July 2016 the network debuted Dateline Extra which was an abridged version of Dateline NBC and another step towards aligning MSNBC and NBC News The new program was hosted by MSNBC Live anchor Tamron Hall 53 In September 2016 MSNBC launched The 11th Hour with Brian Williams as a nightly wrap up of the day s news and a preview of the following day s headlines This was MSNBC s first new primetime program in nearly four years In January 2017 MSNBC debuted a program in the 6 pm EST hour entitled For the Record with Greta hosted by former Fox News Channel anchor Greta Van Susteren 54 The program aired for six months before being cancelled in late June 2017 The network promoted Ari Melber the network s chief legal correspondent to host The Beat with Ari Melber at 6pm In March 2017 MSNBC began to increase its use of the NBC News branding during daytime news programming as part of an effort to emphasize MSNBC s relationship with the division 55 On May 8 2017 MSNBC introduced a new late afternoon program Deadline White House hosted by NBC political analyst former White House communications director Nicolle Wallace 56 That month MSNBC became the highest rated American cable news network in primetime for the first time MSNBC s increasing viewership was accompanied by declining numbers at Fox News Channel MSNBC s May 15 19 programming topped the programming of both CNN and Fox News in total viewers and viewers 18 49 57 32 On April 16 2018 MSNBC premiered a new early morning program Morning Joe First Look to replace Way Too Early The same day MSNBC also retired its on air news ticker citing a desire to reduce distractions and put our reporting more front and center 58 On March 2 2020 Chris Matthews abruptly announced his resignation from Hardball effective immediately after comparing the rise of Bernie Sanders in the 2020 presidential campaign to the German invasion of France The 7 p m hour was hosted by rotating anchors until July 20 when it was replaced by The ReidOut with Joy Reid 59 60 On December 7 2020 MSNBC announced that Rashida Jones would succeed Griffin as president in 2021 61 Jones stated goals to increase the network s investment into documentary style programs and to have viewers clearly understand the differences and value of its news based and analysis driven programming as both were critical to our future success and need to exist in a clear and compelling form on every single platform where news consumers go As part of this remit Jones named separate senior vice presidents for news programming and perspective and analysis programming 62 In January 2021 MSNBC had its highest rated week ever in the wake of the January 6 United States Capitol attack exceeding the ratings of Fox News for the first time since 2000 63 On March 29 2021 MSNBC introduced a refreshed logo and on air imaging including a rebranding of its MSNBC Live rolling news block as MSNBC Reports in support of Jones goal of clearer separation between news and analysis based programs 64 65 Brian Williams departed the network in late 2021 and was succeeded on The 11th Hour by Stephanie Ruhle 66 Meanwhile as part of her new contract with NBCUniversal Rachel Maddow took an extended hiatus from her program in order to focus on other film and podcast projects with rotating guest hosts filling in for her Upon Maddow s return she announced that she would only host the show on Monday nights beginning in May 2022 and continue to feature guest hosts throughout the rest of the week 67 68 The guest hosts appeared under the MSNBC Prime banner until August 16 2022 when Alex Wagner returned to host Alex Wagner Tonight in that timeslot 69 70 During the months of October and November and with the 2022 United States elections Steve Kornacki started hosting The Kornacki Countdown every Friday temporarily replacing The Last Word with Lawrence O Donnell from October 14 to Election Day November 8 71 On March 10 2022 MSNBC announced it would offer on demand episodes of all of its news programming excluding MSNBC Reports The Rachel Maddow Show and Alex Wagner Tonight on Peacock and The Choice from MSNBC folded into the MSNBC hub on the service where it would also include documentaries from MSNBC Films 72 Ratings and receptionAs of September 2018 approximately 87 million households in the United States were receiving MSNBC amounting to 90 7 percent of pay television subscribers 73 Nielsen ratings showed that MSNBC ranked second among basic cable networks averaging 1 8 million viewers in 2019 behind rival Fox News 74 75 During the first night of the 2020 Democratic National Convention MSNBC had an average viewership of over 5 million the highest among three major cable news networks and ahead of CNN 76 Demographics A 2014 Pew Research Center study found that MSNBC s audience was more moderate than that of BuzzFeed Politico The Washington Post and The New York Times but slightly more liberal than CNN s audience 77 A 2019 Pew Research Center survey showed that among Americans who named MSNBC as their main source for political news 74 are ages 50 or older with 44 ages 65 or older 95 of those who named MSNBC as their main political news source identify as Democrats among the eight most commonly named main sources for political and election news by US adults MSNBC and Fox News have the most partisan audiences 78 Carriage issues MSNBC s former New Jersey headquarters studio now the home of MLB Network Before 2010 MSNBC was not available to Verizon FiOS and AT amp T U verse television subscribers in the portions of New York State northern New Jersey and Connecticut that overlapped Cablevision s service area One of several reasons for this was an exclusive carriage agreement between MSNBC and Cablevision that prohibited competing wired providers from carrying MSNBC 79 The terms of the agreement were not publicly known citation needed In 2009 Verizon filed a formal program access complaint with the Federal Communications Commission and petitioned for termination of the deal In support of Verizon Connecticut Attorney General Richard Blumenthal argued that the arrangement could be illegal 80 After entering into a new contract FiOS added the channel in New York City and New Jersey on February 2 2010 81 MSNBC InternationalSee also MSNBC Canada The monitors of the MSNBC newsroom are tuned into various global channels In southern Africa MSNBC is distributed free to air on satellite on Free2View TV as MSNBC Africa a joint venture between Great Media Limited and MSNBC Free2View airs MSNBC s programming from 4 p m to midnight ET in a block that repeats twice live for the first airing with local Weather Channel forecasts 82 In Australia MSNBC launched November 2019 on the Fetch TV online PayTV network on channel 171 83 As in Canada this is a direct US feed of MSNBC without any delay Although Fetch TV has no MSNBC catchup channel service it also offers MSNBC programs on a reverse EPG which allows any shows from the previous 24 hours to be selected and watched In Asia and Europe MSNBC is not shown on a dedicated channel When MSNBC started in 1996 they announced plans to start broadcasting in Europe during 1997 This never happened although MSNBC was seen occasionally on affiliate channel CNBC Europe until the end of the 2000s showing the channel overnight at the weekend and during the afternoon on American public holidays as well as during breaking news events In Turkey NTV MSNBC is the news channel of the Turkish broadcaster NTV Turkey The channel is a joint partnership between the two although very little Turkish content is shown on English MSNBC English content on MSNBC is translated into Turkish 84 Online MSNBC celebrated its 10th anniversary in 2006 NBCNews com s main newsroom in Redmond Washington 2007 NBCNews com s newsroom in New York City 2007 Main article NBCNews com MSNBC and its website msnbc com were launched concurrently Unlike the network msnbc com was operated as the general online news outlet of NBC News in partnership with Microsoft s MSN com portal The network and website also remained editorially separate The website did not adopt the network s increasingly liberal viewpoints and remained a joint venture with Microsoft even after it had sold its stake in MSNBC 85 In July 2012 NBC acquired Microsoft s remaining stake in msnbc com and re branded it as NBCNews com After being redirected to the new name for a period msnbc com was re launched in 2013 as the website for MSNBC The website included opinion columns from hosts correspondents and guests along with live and on demand videos from MSNBC programs 36 86 Shift Main article Shift MSNBC In July 2014 msnbc com launched msnbc2 a brand for several web only series hosted by MSNBC personalities 87 In December 2014 msnbc2 was renamed shift with a programming schedule that was less focused on politics and more tailored to a younger audience 88 RadioMSNBC launched on XM Satellite Radio channel 120 and Sirius Satellite Radio channel 90 on April 12 2010 89 This is the second time MSNBC has been available on satellite radio The channel was dropped from XM Radio on September 4 2006 90 The simulcast of MSNBC s programming is on SiriusXM channel 118 91 ControversiesMain article MSNBC controversies This section needs expansion You can help by adding to it January 2021 Liberal bias Main article Media bias in the United States Liberal bias According to the Encyclopaedia Britannica MSNBC is generally considered to be liberal or left leaning 92 In November 2007 a New York Times article stated that MSNBC s primetime lineup was tilting more to the left 93 Since then commentators have argued that MSNBC has a bias towards liberal politics and the Democratic Party Washington Post media analyst Howard Kurtz said that the channel s evening lineup has clearly gravitated to the left in recent years and often seems to regard itself as the antithesis of Fox News 24 In 2011 Politico referred to MSNBC as left leaning 94 and Steve Kornacki of Salon com stated that MSNBC s prime time lineup is now awash in progressive politics 95 Regarding changes in the channel s evening programming senior vice president of NBC News Phil Griffin said that it happened naturally There isn t a dogma we re putting through There is a Go for it 93 In the February 2008 issue of Men s Journal magazine an MSNBC interviewee quoted a senior executive as saying that liberal commentator Keith Olbermann runs MSNBC and that because of his success he s in charge of the channel 96 In 2007 The New York Times called Olbermann MSNBC s most recognizable face 93 In September 2008 MSNBC stated that Olbermann and Chris Matthews would no longer anchor live political events with David Gregory assuming that role MSNBC cited the growing criticism that they were too opinionated to be seen as neutral in the heat of the presidential campaign 97 27 Olbermann s show Countdown continued to run before and after the presidential and vice presidential debates and both Matthews and Olbermann joined Gregory on the channel s election night coverage citation needed On November 13 2009 in the days leading up to the release of 2008 Republican vice presidential candidate Sarah Palin s book Going Rogue MSNBC s Dylan Ratigan used photoshopped pictures of Palin on the channel s Morning Meeting program Ratigan apologized a few days later 98 In October 2010 MSNBC began using the tagline Lean Forward Some media outlets including msnbc com claimed that the network was now embracing its politically progressive identity 35 99 100 In January 2012 MSNBC used Rachel Maddow Chris Matthews and other network commentators during its coverage of the Iowa Republican caucuses Nando Di Fino of the Mediaite website said MSNBC was giving up on the straight news coverage and instead appearing to be aiming to create some controversy 101 In November 2012 The New York Times called MSNBC The Anti Fox and quoted former President Bill Clinton as saying Boy it really has become our version of Fox 102 Citing data from the A C Nielsen TV ratings service the article noted that while the Fox News Channel had a larger overall viewership than MSNBC the two networks were separated by only around 300 000 viewers among the 25 54 age bracket most attractive to advertisers In the Pew Research Center s 2013 State of the News Media report MSNBC was found to be the most opinionated news network with 85 percent of the content being commentary or opinions and the remaining 15 percent being factual reporting The report also stated that in 2012 MSNBC spent only 240 million on news production compared to CNN s 682 million and the Fox News Channel s 820 million 103 In October 2019 American socialist magazine Jacobin argued that MSNBC embodies the politics and sensibility of Trump era liberalism but argued that MSNBC wasn t always liberal 104 Writing for the Poynter Institute for Media Studies in February 2021 senior media writer Tom Jones argued that the primary distinction between MSNBC and Fox News is not left bias vs right bias but rather that much of the content on Fox News especially during its primetime programs is not based in truth 105 Favoritism towards Barack Obama Some Democratic Party supporters including former Pennsylvania governor Ed Rendell and Bill Clinton advisor Lanny Davis 106 criticized MSNBC during and after the 2008 Democratic Party primaries as covering Barack Obama more favorably than Hillary Clinton Rendell said MSNBC was the official network of the Obama campaign and called their coverage absolutely embarrassing 107 108 Rendell later became an on air contributor to MSNBC 109 A study done by the Project for Excellence in Journalism showed that MSNBC had less negative coverage of Obama 14 percent of stories versus 29 percent in the press overall and more negative stories about Republican presidential candidate John McCain 73 percent of its coverage versus 57 percent in the press overall 110 MSNBC s on air slogan during the week of the 2008 presidential election The Power of Change was criticized for being too similar to Obama s campaign slogan of Hope and Change 111 After the election conservative talk show host John Ziegler made a documentary entitled Media Malpractice How Obama Got Elected which was very critical of the media s role especially MSNBC s in the election While promoting the documentary he had an on air dispute with MSNBC news anchor Contessa Brewer about how the media especially MSNBC had portrayed Sarah Palin 112 During MSNBC s coverage of the Potomac primary MSNBC s Chris Matthews said I have to tell you you know it s part of reporting this case this election the feeling most people get when they hear Barack Obama s speech My I felt this thrill going up my leg I mean I don t have that too often This led Fox News to assert that both he and MSNBC were biased toward Obama 113 Rise of the New Right documentary In June 2010 the MSNBC documentary Rise of the New Right aired It featured interviews with right wing figures including Dick Armey the former House majority leader Orly Taitz a leading figure in the birther movement and conspiracy theorist radio host Alex Jones The documentary also showed the Michigan Militia s survival training camp and hit the campaign trail with Kentucky senatorial candidate Rand Paul 114 The documentary angered Tea Party movement figures and others on the right After the documentary aired FreedomWorks chaired by Armey called for a boycott of Dawn and Procter amp Gamble which advertised during Hardball with Chris Matthews 115 116 The attempted boycott was ineffective as Procter amp Gamble continued to advertise on the show citation needed Romney coverage during 2012 election A study by the Pew Research Center s Project for Excellence in Journalism found that MSNBC s coverage of Mitt Romney during the final week of the 2012 presidential campaign 68 percent negative with no positive stories in the sample was far more negative than the overall press and even more negative than it had been during October 1 to 28 when 5 percent was positive and 57 percent was negative 117 On the other hand their coverage of Barack Obama improved in the final week before the presidential election From October 1 to 28 33 percent of stories were positive and 13 percent negative During the campaign s final week 51 percent of MSNBC s stories were positive while there were no negative stories about Obama in the sample Allegations of conservative bias Others have argued that MSNBC has a bias against progressive politics Phil Donahue s show was canceled in 2003 due to his opposition to the Iraq War and Donahue later commented that the management of MSNBC required that we have two conservative guests for every liberal I was counted as two liberals 118 Cenk Uygur after his departure from MSNBC in 2011 said that MSNBC management had told him people in Washington were concerned about his tone 119 and that he didn t want to work in a place that didn t challenge power 120 Others have also noted that MSNBC anchors tended to be conservative or centrist and wealthy 121 For example in 2000 host Joe Scarborough received a 95 rating from the American Conservative Union and supported anti abortion policies when he was a U S representative while host Stephanie Ruhle a former hedge fund manager declared I don t have any political ideals that I m tied to Former host Chris Matthews identifies as a liberal but voted for George W Bush in 2000 while current host Nicolle Wallace a registered Republican worked for both Bush and Sarah Palin 121 Lack of diversity of views Maria Bustillos noted in 2019 that MSNBC s bland evenhanded respectability is buttressed with a careful performance of diversity both ideological and demographic and that the network actively discourages consideration of its anchors personal convictions in favor of interchangeable television personalities who are compressed into the network s identity and subservient to it 121 It has been argued that MSNBC like other cable networks is simply not incentivized to be informative and instead turns its viewers into partisan junkies who don t change the channel because they need a fix that tells them they re right about everything and that the other side is wrong 122 Jason Linkins in 2014 claimed that MSNBC prefers the incessant production of insidery ideations over the service of the public trust in an honest and equitable way 123 Romney family grandchild Political commentator Melissa Harris Perry and her guest panel in a look back on the 2013 segment of her show featured a picture of former Republican presidential candidate Mitt Romney and his extended family Romney was holding on his knee his adopted grandchild Kieran Romney an African American Harris Perry and her guests including actress Pia Glenn and comedian Dean Obeidallah joked about coming up with captions for the photo Glenn sang out One of these things is not like the others one of these things just isn t the same Obeidallah said It sums up the diversity of the Republican Party and the Republican National Committee where they have the whole convention and they find the one black person Afterwards Harris Perry gave an on air apology as well as apologized in a series of tweets 124 125 Coverage of the 2020 Democratic primary On February 2 2019 NBC ran a story about presidential candidate Tulsi Gabbard claiming that her campaign was benefiting from Russian state media stating that she had received twice as many mentions on RT Sputnik News and Russia Insider compared to expected front runners Bernie Sanders and Joe Biden 126 In March 2019 Yashar Ali a journalist for The Huffington Post accused Dafna Linzer a managing editor at MSNBC of ceding editorial control to the Democratic National Committee Ali who planned to announce the locations of the DNC debates in advance of MSNBC received a call attempting to dissuade him with the phrase let them make a few phone calls referring to party leaders 127 A source quoted by CNN stated that this approach was necessary for any network that has enough of a relationship with the DNC to host its debates 128 Candidate Andrew Yang and his supporters have been critical of MSNBC s coverage of his campaign and the speaking time allocated to Yang at a November 2019 primary debate hosted by MSNBC 129 In December 2019 In These Times analyzed coverage of the 2020 Democratic Party presidential primary by MSNBC between August and September 2019 130 131 They said that MSNBC talked about Biden twice as often as Warren and three times as often as Sanders and that Sanders was the candidate spoken of negatively the most frequently of the three 132 MSNBC came under particular scrutiny during the first three primary season state votes in 2020 due to historical references made by two of their hosts Chris Matthews compared Sanders to George McGovern in terms of electability on February 3 and criticized Sanders for adopting the democratic socialist label on February 7 133 134 In reference to Sanders praise of some aspects of Fidel Castro s Cuba Matthews said on air during Hardball I believe if Castro and the Reds had won the Cold War there would have been executions in Central Park and I might have been one of the ones executed He then questioned what Sanders meant when he used the term socialism 135 136 The following week Chuck Todd criticized the rhetoric of Sanders supporters by quoting a conservative article which compared them to Nazi brown shirts 137 138 Commenting on the 2020 Nevada Democratic caucuses Matthews invoked the fall of France to the Nazis in 1940 as a metaphor for Sanders apparent victory in the state 139 These analogies were criticized by the Sanders campaign and other commentators who noted that members of Sanders family had been murdered in the Holocaust Matthews later issued an on air apology to Sanders and his supporters 140 Jason Johnson an MSNBC contributor was temporarily suspended in February 2020 after backlash over his accusing Bernie Sanders supporters of alienating minorities and saying of African American Sanders staffers and surrogates I don t care how many people from the island of misfit black girls that you throw out to defend you on a regular basis 141 He was reinstated in July 2020 142 Suspensions of hosts Michael Savage Michael Savage briefly hosted a weekend talk show in 2003 That July Savage responded to a prank caller on his show by calling him a pig and a sodomite and telling him he should get AIDS and die Savage s show was canceled and he was dismissed from MSNBC shortly thereafter 143 Don Imus Don Imus radio show Imus in the Morning was simulcast on MSNBC for over ten years In 2007 he described members of the Rutgers University women s basketball team as some nappy headed hoes The racist remark was met with outrage and advertisers withdrew from the show with MSNBC canceling the simulcast Both Imus and NBC News apologized to the Rutgers Basketball team for the remarks 144 Keith Olbermann and Joe Scarborough On November 5 2010 MSNBC President Phil Griffin suspended Keith Olbermann indefinitely without pay for having contributed 2 400 the maximum personal donation limit to each of three Democratic Party candidates during the 2010 midterm election cycle 145 NBC News policy prohibited contributions to political campaigns unless NBC News had given its prior permission On November 7 2010 Olbermann posted a thank you message to supporters via Twitter 146 That same day MSNBC announced that he would be back on the air starting on November 9 147 Two weeks later Griffin announced the suspension of Joe Scarborough for similar misconduct The Morning Joe host had donated 4 000 to Republican candidates in Florida Like Olbermann s suspension Scarborough s was brief and he returned to the airwaves on November 24 148 Martin Bashir Host Martin Bashir resigned after making a controversial comment about Sarah Palin 149 On November 15 2013 Bashir criticized Palin for equating the federal debt to slavery 150 Bashir referred to the cruel and barbaric punishment of slaves as described by slave overseer Thomas Thistlewood specifically a punishment called Derby s dose which forced slaves to defecate or urinate into the mouth of another slave Bashir then said When Mrs Palin invokes slavery she doesn t just prove her rank ignorance She confirms if anyone truly qualified for a dose of discipline from Thomas Thistlewood she would be the outstanding candidate 151 152 Alec Baldwin Alec Baldwin s 2013 show Up Late with Alec Baldwin was suspended after five episodes because of a homophobic slur Baldwin made to a photographer in New York City 153 References a b c d Stelter Brian October 6 2010 MSNBC on the Web May Change Its Name The New York Times Archived from the original on February 26 2017 Retrieved February 22 2017 a b Yoon C S 1999 Chapter 6 Impact on the media Acronyms and abbreviations used in the text In Tawfik M Bartagnon G Courrier Y eds World Communication and Information Report 1999 2000 PDF A Clayson Paris UNESCO pp 99 301 ISBN 978 92 3 103611 8 OCLC 43403188 Archived from the original on September 26 2022 Stelter Brian July 15 2012 Microsoft and NBC Complete Web Divorce The New York Times Archived from the original on November 3 2012 Retrieved October 9 2012 Steel Emily September 17 2015 MSNBC Retools to Sharpen Its Focus on Hard News The New York Times Archived from the original on July 29 2017 Retrieved February 22 2017 Huhn Mary January 13 1999 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