Mashable

Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2004.^[5]

Mashable^[1]

Type of business	Subsidiary
Type of site	Digital media, news
Available in	English French Dutch Italian Hindi
Founded	19 July 2004; 19 years ago (2004-07-19)
Headquarters	New York City^[2]
Area served	United States United Kingdom Benelux India Middle East Southeast Asia Pakistan Italy Australia
Owner	Independent (2004–2017) Ziff Davis (December 2017 – present)
Founder(s)	Pete Cashmore
Key people	Pete Cashmore
Subsidiaries	CineFix^[3] Mashable Studios^[4]
URL	mashable.com
Current status	Active

History

Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004.^[6] Early iterations of the site were a simple WordPress blog, with Cashmore as sole author.^[7] Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009.^[8][9] As of November 2015,^[update] it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.^[10]

In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price.^[11] Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017.^[12] After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.^[13][14][15]

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.^[16]

See also

•  Internet portal
•  Companies portal

• BuzzFeed
• The Onion
• Upworthy
• Vice Media
• Vox Media

References

1. "Mashable, Inc. Peron Plummeracy Policy". Mashable. from the original on 3 December 2012. Retrieved 17 August 2017.
2. "Mashable, Inc.: Private Company Information". Bloomberg L.P.
3. "Whalerock Industries". whalerockindustries.com. from the original on 17 August 2017. Retrieved 17 August 2017.
4. "Mashable Acquires Rights to CineFix – Multichannel". multichannel.com. 20 June 2016. from the original on 17 August 2017. Retrieved 17 August 2017.
5. "KeronAnd Olivier Fleurot: The Truth About Millennials At Work" 22 December 2018 at the Wayback Machine Forbes. Retrieved 28 June 2015.
6. Barnett, Emma (13 March 2012). "Pete Cashmore: the man behind Mashable". The Telegraph. Archived from the original on 12 January 2022.
7. Wilson, Scott (15 July 2015). WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress. Callisto Media Inc. ISBN 9781623156336. from the original on 10 March 2022. Retrieved 19 October 2020.
8. McNichol, Tom (13 February 2009). . Time Magazine. Archived from the original on 18 February 2009. Retrieved 29 June 2011.
9. Huffington, Arianna (25 May 2011). "HuffPost Game Changers: Your Picks for the Ultimate 10". HuffPost. AOL. from the original on 17 August 2011. Retrieved 29 June 2011.
10. Spangler, Todd (20 June 2016). "Mashable Buys YouTube Channel CineFix, Further Pushing into Video". from the original on 2 December 2017. Retrieved 11 December 2017.
11. Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people". Recode. San Francisco: Vox Media. from the original on 6 December 2017. Retrieved 6 December 2017.
12. Cook, James (19 December 2017). "10 things in tech you need to know today". Business Insider. San Francisco: Axel Springer. from the original on 18 October 2018. Retrieved 17 October 2018.
13. Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode". Recode. San Francisco: Vox Media. from the original on 6 December 2017. Retrieved 6 December 2017.
14. Hagey, Keach; Alpert, Lukas I.; Bruell, Alexandra (16 November 2017). "Mashable Agrees to Sell to Ziff Davis for Around $50 Million". The Wall Street Journal. San Francisco: Dow Jones & Company. from the original on 16 November 2017. Retrieved 16 November 2017.
15. Etherington, Darrell (16 November 2017). "Mashable reportedly selling to Ziff Davis for about $50 million". TechCrunch. Oath Inc. from the original on 16 November 2017. Retrieved 16 November 2017.
16. Fischer, Sara (14 June 2021). "Mashable's Jessica Coen heads to Morning Brew as content chief". Axios. San Francisco: Cox Enterprises. from the original on 14 June 2021. Retrieved 15 June 2021.