List of political slogans

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The following is a list of notable political slogans.

Political slogan (listed alphabetically)

A

• Abki baar Modi Sarkar – Bharatiya Janata Party's campaign slogan for 2014 Indian Parliamentary Elections^[1]
• ACT UP, Fight Back, Fight AIDS – The slogan of the AIDS activist group ACT UP, the AIDS Coalition to Unleash Power, grassroots political activists working to end the HIV/AIDS pandemic^[2]
• Amin Aja Dulu! (lit. Just Amin first!) - campaign slogan for Coalition of Change for Unity's candidate Anies Baswedan for the 2024 Indonesian presidential election

B

• Bangladesh Zindabad – Long live Bangladesh
• Believe women – used to encourage people to believe the testimony of women regarding violence and sexual assault.
• Bersama Indonesia Maju (lit. Together Indonesia advance) - campaign slogan for Advanced Indonesia Coalition's candidate Prabowo Subianto for the 2024 Indonesian presidential election
• Bessarabia, Romanian land – Romanian nationalist and irredentist phrase posing claims over the region of Bessarabia.
• Better dead than Red – anti-Communist slogan.
• Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans
• Black Lives Matter
• Black Power – a political slogan and a name for various associated ideologies, popularized by Stokely Carmichael in the 1960s.
• Blood and soil – political slogan for Nazi Germany's racial policies. Later adopted by other white-supremacist movements, including the alt-right in the United States.
• Brazil Above Everything, God Above Everyone – Brazilian President Jair Bolsonaro's most known slogan, emphasizing Brazilian people's Christianity and patriotism.
• Bread and roses – labor and immigrant rights slogan.
• Brotherhood and unity – used by the League of Communists of Yugoslavia after World War II.
• Build Back Better – name of the economic recovery plan put forward by the Joe Biden 2020 presidential campaign
• Build The Wall – political slogan used by Donald Trump, as a chant to build the border wall between Mexico and [[United States].

C

• Choose Forward – election slogan of the Liberal Party of Canada for the 2019 Canadian federal election
• Chowkidar Hu – coined by Indian Prime Minister Narendra Modi calling himself Chowkidar (Watchman) in 2019 election and in response People joined in.
• Church in Danger – used by the Tory Party in elections during Queen Anne's reign.
• Come and take it – Slogan at the Battle of Gonzales
• Compassionate conservatism – slogan of George W. Bush's campaign during the 2000 presidential election.^[3]
• Confidence for the Future - slogan used by Tony Tan in the 2011 Singaporean presidential election
• Change is Coming
  • campaign slogan used by Rodrigo Duterte in his presidential bid in the 2016 Philippine presidential elections^[4][5]
  • slogan used by Mombasa County, Kenya, gubernatorial candidate Suleiman Shahbal during his bid to be the first Governor of the Cosmopolitan County.
• Common Prosperity a Chinese government political slogan and policy to bolster social equality.
• Change You Can Believe In—Barack Obama campaign slogan 2008

D

• Decolonise Education – slogan used to demand that universities in South Africa must dismantle Eurocentric and Western centered ideas, institutions, interests, systems, symbols, and standards within the higher education system. It was used during the 2015 students protests which called for the removal of a statue at the University of Cape Town that commemorated Cecil Rhodes and the other 2015 students protests which followed calling for the abolition of fees in public universities in the country.
• Death to fascism, freedom to the people – anti-Nazi slogan used by the Yugoslav resistance movement during World War II
• Deeds Not Words – Women's Social and Political Union suffragette slogan, 1903.
• ¡Democracia Real Ya! – (Real Democracy Now!) Used in the 2011 Spanish protests
• Deus, Patria, e Familia – Salazar reactionary slogan in the Estado Novo regime in Portugal
• Do Good, Do Together, slogan used by Halimah Yacob in the 2017 Singaporean presidential election
• Do you want John Quincy Adams who can write, or Andrew Jackson who can fight? – Jacksonian Democrat slogan in the 1820s^[6]
• Don't just hope for a better life. Vote for it. – slogan used by Margaret Thatcher.
• Don't let him take Britain back to the 1980s – 2010 Labour poster attacking Conservative leader, David Cameron.
• Don't Mess with Texas – slogan that began as anti-littering campaign; later adopted for political and other purposes
• There is no Stop, Keep Going On! – The general electoral slogan of the Justice and Development Party in the Turkish general elections of 2007. It is still used by the supporters.
• Dios en el cielo, Trujillo en la Tierra - (God on Heaven, Trujillo on Earth) slogan utilised by the regime of Rafael Leónidas Trujillo in the Dominican Republic.
• Drill, baby, drill – slogan used by the U.S. Republican Party to call for increasing domestic oil and gas production

E

• Each for all and all for each – Tariff Reform League, a protectionist British pressure group, in protest of what they considered to be unfair foreign imports and to advocate Imperial Preference to protect British industry from foreign competition. 1905.
• Eat the Rich – A leftist slogan originally traced back to Jean-Jacques Rousseau, who is reputed to have said, "When the people shall have nothing more to eat, they will eat the rich."
• Ein Volk, ein Reich, ein Führer ("One people, one empire, one leader") – Nazi Germany.
• Empower your Future – Slogan used by the Workers' Party of Singapore in the 2015 general election
• Ena-Ena-Tessera (ένα-ένα-τέσσερα) – Greek slogan from the late 1960s to early 1970s, referencing article 114 of the 1952 constitution.
• England Will Fight to the Last American – Slogan of the America First Committee, against providing aid to Britain during World War II^[7]
• Éirinn go Brách (Ireland Forever) – used to express allegiance to Ireland or Irish pride; anglicised "Erin go Bragh"
• Every Man a King – 1934 Introduced in February 1934, during a radio broadcast, this was the wealth and income redistributionist platform slogan (and later a song and a book) for Louisiana Governor Huey Long; it was part of a broader program that had the slogan, "Share Our Wealth".
• Extremism in the defense of liberty is no vice, moderation in the pursuit of justice is no virtue – Used by Barry Goldwater's campaign in the 1964 presidential election after his acceptance speech at the 1964 Republican National Convention.^[8]

F

• #FeesMustFall – slogan used during the 2015 national student protests calling for the abolition of fees in public universities in South Africa.
• Fianna Fáil (Now... The Next Steps) – slogan used during the 2007 Irish General Election
• Fifty-Four Forty or Fight – Oregon boundary dispute, 1846, Democrats claim all of Oregon Country for the United States
• For the many, not the few – Jeremy Corbyn's slogan for the Labour Party (UK) in the 2017 and 2019 General Elections, adapted from Tony Blair's 1995 version of Labour's Clause IV.
• Forward – Barack Obama, 2012 re-election campaign.
• Four new inventions – Chinese media, the year 2017
• From each according to his ability, to each according to his need (от каждого по способностям, каждому по потребностям)- Marxist slogan
• Fuck War! (Хуй войне!) – anti-Iraq War phrase made famous by Russian group t.A.T.u.
• Führer befiehl, wir folgen dir! (Führer command, we'll follow you!), from the song "Von Finnland bis zum Schwarzen Meer [de]"

G

• Ganyang Malaysia (Crush Malaysia) Indonesian anti-Malaysian slogan used by Sukarno in his speech against Malaysia during Konfrontasi in 1963.
• Gerak Cepat, Indonesia Raya, Indonesia Unggul, Indonesia Lebih Baik! (lit. Move Fast, for Greater Indonesia, for Superior Indonesia, for Better Indonesia!) - campaign slogan for Alliance of Political Parties Supporting Ganjar Pranowo's candidate Ganjar Pranowo for the 2024 Indonesian presidential election
• Get Brexit Done. Unleash Britain's Potential – Conservative Party slogan for the 2019 UK General Election
• Get our country back on track - New Zealand National Party's slogan for the 2023 New Zealand general election^[9]
• Give me liberty, or give me death! – slogan coined by Patrick Henry prior to the American Revolutionary War, various versions and translations have been used around the world
• Glory to Ukraine! Glory to Heroes! (Слава Україні! Героям слава!) – slogan of Ukrainian nationalists originating from the Ukrainian War of Independence.
• God made Adam and Eve, not Adam and Steve – Anti-gay slogan used by Christians who oppose homosexuality on religious grounds, originating with the televangelist and Moral Majority leader Jerry Falwell.
• Got Guv? – A play on the "got milk" campaign; used by dairy owner Jim Oberweis in 2006 during his campaign for Governor of Illinois.
• Go For Growth – Australian Liberal 2007 campaign slogan used by John Howard. The slogan refers to the period of economic growth under his leadership.
• Go Imran Go – a slogan used by Pakistan Muslim League (N) supporters against the Imran Khan
• Go Nawaz Go – Inqilab March – Azaadi March slogan used by Pakistan Tehreek-e-Insaf and Pakistan Awami Tehrik supporters, during the political movement against the Nawaz Sharif government in Pakistan.

H

• Hakkō ichiu (All The World Under One Roof) – Japanese political slogan in the Second Sino-Japanese War to World War II.
• Had enough? – This was the 1946 slogan for Congressional elections for the out-of-power Republican Party; noting that they had been out of power in Congress since 1930, this slogan asked voters if they had "had enough" of the Democrats.
• Hands Off Russia – slogan created by British socialists protesting the Allied intervention in the Russian Civil War.
• ¡Hasta la victoria siempre! (Until Victory, Forever!) – Marxist revolutionary Che Guevara's famous slogan, and how he would end his letters.
• He killed my ma, he killed my pa, but I will vote for him – Charles Taylor's 1997 election slogan. Taylor threatened to restart the Liberian Civil War if he wasn't elected.^[10]
• Heim ins Reich (Back home into the Reich), describing Adolf Hitler's initiative to include all areas with ethnic Germans into the German Reich (Austria, Sudetenland, Danzig, etc.) that led to World War II.
• He's Good Enough for Me – Balfour's Conservative poster, 1906 general election.
• "He is finished" (Gotov je), key symbol for the overthrow of Slobodan Milošević on October 5, 2000.
• Hey, Hey, LBJ, how many kids did you kill today? – Anti-Vietnam War and anti-Lyndon B. Johnson slogan from the 1960s. Other variations included, "How many boys did you kill today?"
• Hum Do Humare Do is an Indian Political Slogan given by Rahul Gandhi leader of Indian National Congress on 11 February 2021 in his Budget speech in Indian Parliament. Mr. Gandhi believes that Prime Minister Narendra Modi and Home Minister Amit Shah are handing over India's wealth to their corporate friends. This slogan was coined by Mr. Gandhi when India was witnessing the world's largest protests by Indian farmers against the corporatization of agriculture.

I

• I agree with Nick – Unofficial Liberal Democrat slogan for the 2010 United Kingdom general election, parodying Gordon Brown's performance in the televised debates where he often ended up espousing the same views as Lib Dem leader, Nick Clegg.
• I like Ike – the slogan for the Draft Eisenhower movement, the only successful political draft of the 20th century. It persuaded former General Dwight D. Eisenhower to run for President of the United States in 1952.
• I'm with Nicola – Used by the Scottish National Party (SNP) during the 2015 UK general election
• In your heart, you know he's right – Used by the Barry Goldwater presidential campaign
  • In your guts you know he's nuts – Used by people who were against Barry Goldwater during his presidential campaign
• In It For You - Labour Party's slogan for the 2023 New Zealand general election^[11]
• Inggris kita linggis, Amerika kita setrika (Britain we'll crowbar, United States we'll iron), Indonesian collaborationist slogan used by Sukarno during the Japanese occupation, which was also used later during the Konfrontasi and Indonesian withdrawal from the United Nations
• Inquilab Zindabad – A Hindustani phrase, which translates to "Long live the revolution". Used by communist parties in India and Pakistan.^[12]
• If you want a nigger for a neighbour, vote Liberal or Labour – Slogan for the successful candidacy of Peter Griffiths for Smethwick in the 1964 general election.
• It's Scotland's oil – Used by the Scottish National Party (SNP) during the 1970s in making their economic case for Scottish independence
• It's Time – Used by the Australian Labor Party in 1972; they had been out of government since 1949.
• It's Time for Real Change – Labour Party slogan for the 2019 UK General Election
• Il Duce ha sempre ragione! – Slogan used in Fascist Italian propaganda, translates to "The Duce [Benito Mussolini] is always right!"

J

• Jai Bhim – A Hindustani phrase translating to "Hail Bhim" or "Victory to Bhim" referring to B. R. Ambedkar. It is a slogan, greeting, or salute word used by Indians, especially Ambedkarites.
• Jai Jawan Jai Kisan – Used by the Prime Minister of India Lal Bahadur Shashtri in 1965; It means hail the soldier and hail the farmer.
• Jai Jawan Jai Kisan Jay Vigyan – Used by the former Prime Minister of India Atal Bihari Vajpayee in 2001; It means hail the soldier, hail the farmer and hail the science.
• Jedem das Seine – Literally, the slogan means "to each his own" and was the German translation of Prussia's motto which read in Latin: "suum cuique". The meaning at that time was "justice for everyone". Used 1937–45 by Nazi Germany over the main gate at Buchenwald concentration camp it figuratively meant "everyone gets what he deserves". The slogan was already used in ancient Roman times by Cicero and Cato.
• Je suis Charlie – slogan born of the 2015 Charlie Hebdo killings, used by those expressing outrage or support for the victims, as well as the free speech movement
• Joy Bangla – Slogan used by the people in the Bangladesh Liberation War in 1971. Literally translated to as "victory for Bengal".
  • Joy Bangla, Joy Bangabandhu - Slogan used by the Bangladesh Awami League in the 2024 Bangladeshi general election.

K

• Keep the Bastards Honest – slogan used by the Australian Democrats since the 1980 Australian federal election.
• Khela Hobe – slogan used in Bangladesh and India.
• "Kosovo is Serbia" (Kosovo je Srbija), slogan used by protesters as a reaction to Kosovo's unilateral declaration of independence.
• Kuknalim – "Victory to the People and Land"

L

• Labour Isn't Working – 1978 Conservative Party poster devised by Saatchi and Saatchi. The poster showed a long queue outside an 'unemployment office' commenting on the high levels of unemployment. The campaign was a success with the Conservatives winning the election and Margaret Thatcher becoming Prime Minister.
• La vida por Perón (Our life for Perón)- peronist slogan, mostly utilised by protesters and guerrilla organisations during the Argentine Revolution (1966-1973), when Juan Domingo Perón was exiled and barred from entering the country. The phrase was immortalised by peronist and "K" groups.
• La patria sos vos. Vamos a defenderla. ("You are the Homeland. Let's defend it.") - slogan for the Union for the Homeland party for the 2023 Argentine general election
• Lal Salam – A Hindustani phrase translating to "Red Salute". It is a salute, greeting, or code word used by communists in Indian subcontinent.
• Last Best West – slogan of Canada encouraging immigration to the Prairie Provinces.
• LBJ for the USA – used by the Lyndon Baines Johnson presidential campaign
• Let's Go Brandon - a slogan used by the Republican party who support Donald Trump towards Joe Biden.
• Let's Keep Moving – New Zealand Labour Party
• Le Québec aux Québécois – (Quebec for the Québécois) Separatist chant. 1970s+
• Let Txapote vote for you (¡Que te vote Txapote!) - a popular slogan used by the right and far-right during the 2023 Spanish general election.
• Liberté, Égalité, Fraternité (Liberty, Equality, Fraternity) – the national motto of France, with its origins in the French Revolution.
• Lips That Touch Liquor Must Never Touch Mine – slogan of the Anti-Saloon League of the U.S. temperance movement from a poem from George W. Young, supposedly written c. 1870^[13]
• Liberation before education – slogan in opposition to the segregated Bantu education system in South Africa under apartheid.
• Lock Her Up - a phrase used by the Republican party who support Donald Trump towards Hillary Clinton.
• Long Live Belarus! - Belarusian patriotic motto widely used by members of the Belarusian democratic and nationalist opposition as well as members of the Belarusian diaspora. The motto is aimed at awakening the national civil sense, the consolidation of the Belarusian people to protect the freedom and independence of their country, language, and national culture.

M

• Mujhy keu nikala – why you ousted me out, famous slogan of Nawaz Sharif when he was ousted from office of prime minister a 3rd time.
• Ma Mati Manush – popular political slogan coined by Mamata Banerjee, Chief Minister of West Bengal, who represented All India Trinamool Congress
• Maggie, Maggie, Maggie – Out, Out, Out – Popular chant used at rallies and marches opposing the government of Margaret Thatcher.
• Make America Great Again – Slogan used by various conservative political candidates in the United States since 1980, most notably Ronald Reagan and Donald Trump.
• MATH – Make America Think Harder – Slogan used by Andrew Yang.
• Make love, not war – anti-war slogan began during the War in Vietnam
• Make Your Vote Count - slogan of the Workers' Party in the 2020 Singaporean general election.
• Me ne frego! – Slogan used by the Benito Mussolini's blackshirts, literally "I don't give a damn".
• Meine Ehre heißt Treue – motto of the Schutzstaffel in Nazi Germany, meaning "My honor is called loyalty." Banned in modern Germany along with other Nazi slogans under Strafgesetzbuch section 86a.
• Merkel muss weg! ("Merkel must go!") – Slogan commonly used by the Islamophobic right-wing PEGIDA movement in (mostly former East) Germany.
• More to do but we're heading in the right direction – Slogan of the NSW Labor government of 2007. They were returned to office, but defeated in a landslide in 2011.
• Moving New Hampshire Forward – Slogan used by Maggie Hassan in her 2012 NH gubernatorial campaign.

N

• Naya Pakistan – Slogan used by Pakistan Tehreek-e-Insaf in its 2013 election campaign.
• Never had it so good – 1957 campaign under Harold Macmillan's leadership of the Conservative Party.
• Never been had so good – 1957 campaign slogan of the British Labour Party (in response to the Tory slogan).
• Never Forget – Commemorative slogan used in the United States in reference to the September 11, 2001, terrorist attacks
• New Labour, New Danger – Slogan on 1997 Conservative Party campaign poster showing Tony Blair with glowing red eyes. The campaign backfired as the poster was criticized for implying that Blair, a stated Christian, was demonic and then the Conservative Party's failure to state who had authorized the poster.
• New Nationalism – campaign slogan of Theodore Roosevelt's 1912 presidential campaign and the Progressive Party. Derived from Herbert Croly's pamphlet The Promise of American Life and adopted by Roosevelt after an August 1910 speech in Osawatomie, Kansas.
• The New Freedom – campaign slogan of Woodrow Wilson's 1912 presidential campaign
• Ni dieu, Ni maitre (No God, No Master) – A French anti-religious saying.
• ¡No pasarán! ¡Pasaremos! (They shall not pass! But we will!) – Slogan of International Brigade in Spanish Civil War in reference to the Nationalist siege of Madrid.
• Touch one, touch all – Australian unionist slogan meaning harming one worker, harms all workers.
• No Surrender! – Pro-Northern Irish Loyalist slogan referring to the Siege of Derry
• No return to the status quo – used by former Sinn Féin Deputy First Minister (DFM) of Northern Ireland Martin McGuiness when he resigned as DFM during the Renewable Heat Incentive scandal. His resignation triggered the 2017 Northern Ireland Assembly election and the party has used this as their slogan since.
• No taxation without representation – slogan first used during the American Revolutionary War
• Nothing about Ukraine without Ukraine – foreign policy principle that became relevant during the Russian–Ukrainian War, especially after Russia's full-scale invasion of Ukraine in 2022.^[14]
• Nothing About Us Without Us! is a slogan used to communicate the idea that no policy should be decided by any representative without the full and direct participation of members of the group(s) affected by that policy.
• Not Me. Us. – Slogan used by American Democratic Party Presidential Nomination contender Bernie Sanders in the 2016 Democratic Party presidential primaries and the 2020 Democratic Party presidential primaries.
• No War but Class War – Used by diverse Marxist groups as a means of underlining the priority of class struggle above other political aims – and as a general anti-militarist slogan.

O

• On Your Side – Slogan of the Australian Labor Party for its 2022 Australian federal election campaign.
• One man, one vote – slogan used worldwide for universal suffrage, most famously in the United Kingdom, the United States, and South Africa.
• One Nation, One People, With Liberty And Justice For All - slogan of the Unity Party (Liberia)
• One settler, one bullet. – rallying cry of the Azanian People's Liberation Army during the armed struggle against apartheid.
• One people under one God saluting one flag – slogan used during and after the 2016 U.S. presidential campaign, particularly by the Christian right.
• Not a step back! (Ни шагу назад!) – The motto representing Joseph Stalin's Order No. 227 was issued on July 28, 1942. It is famous for its line "Not a step back!", that became a slogan of Soviet antifascist resistance.
• Our Lives, Our Jobs, Our Future - slogan of the People's Action Party in the 2020 Singaporean general election.

P

• Pakistan khappay (God bless Pakistan)
• Patriotism, protection, and prosperity – slogan of the Republican Party and William McKinley's campaign in the 1896 presidential election in support of the gold standard and protectionism.^[15]
• Patriarchy Must Fall – slogan used during the 2015 national student protests calling for the abolition of fees in public universities in South Africa and against gender-based violence in South African universities.
• Patria o Muerte (Homeland or Death) – A 1960 slogan of Fidel Castro used for the first time at a memorial service for the La Coubre explosion. As a result, it became a motto of the Cuban Revolution.
• Patria y Vida (Homeland and Life) – A slogan and song associated with the 2021 Cuban protests. It is an inversion of the Cuban Revolution motto Patria o Muerte (Homeland or Death). The slogan was popularized by a reggaeton song released in February 2021 by Yotuel, Descemer Bueno, Gente de Zona, Luis Manuel Otero Alcántara, Maykel Osorbo and DJ El Funky.^{[16][17][18][19][20]} It originates with the San Isidro Movement.^[16]
• Perón o muerte – (Perón or death) Peronist slogan used in Argentina.
• Peace with Honor – phrase originally used by Cicero and William Shakespeare. Originated as a political slogan by Edmund Burke in favor of a conciliatory policy towards the Thirteen Colonies during the American Revolution. British Prime Minister Benjamin Disraeli and the Conservative Party revived the slogan after the Congress of Berlin. It was famously repeated by Prime Minister Neville Chamberlain after concluding the Munich Agreement with Nazi Germany before World War II, which was criticized by Chamberlain's opponents including Winston Churchill. President Richard Nixon evoked the concept in reference to the Paris Peace Accords ending U.S. involvement in the Vietnam War.
• Peace without surrender – slogan of anti-communists in the Republican Party during the Cold War in the 1950s and the 1960s, most famously Richard Nixon's campaign in the 1960 presidential election.
• Piss On Pity is a rallying cry for those in the disability-inclusive circles of world politics.
• Power to the people – A frequent anti-establishment slogan used in a variety of contexts by different political groups around the world such as libertarians, socialists and pro-democracy movements.
• Proletariat of the world, unite! (Пролетарии всех стран, соединяйтесь!) – A Soviet communist slogan coined by Karl Marx from The Communist Manifesto.
• Promises Kept – Slogan used by Thomas P. Gordon in 2012 race for New Castle County Executive.
• Putin Must Go – Slogan of opponents of Russian President Vladimir Putin since 2010.

R

• Rooti, kapra aur makan – Pakistan peoples party slogan.
• Rally Around O'Malley – Campaign slogan used during Patrick O'Malley's 2002 Illinois gubernatorial campaign.
• Read my lips: no new taxes – Used by George H. W. Bush.
• Return integrity to the White House – Used by the Democratic nominee Jimmy Carter's 1976 presidential campaign in conduct to the Republican Party and President Richard Nixon in the Watergate scandal.^[21]
• Remember Pearl Harbor! – A slogan, a song, an invitation to encourage American patriotism and sacrifice during World War II.
• Remember the Alamo! – Battle cry at the Battle of San Jacinto.
• Remember the Maine! – The rallying cry during the Spanish–American War.
• Respect for All - slogan used by Tharman Shanmugaratnam in the 2023 Singaporean presidential election.
• Revolution is not a dinner party – A phrase by Mao Zedong, extracted from his full statement that "Revolution is not a dinner party, nor an essay, nor a painting, nor a piece of embroidery; it cannot be advanced softly, gradually, carefully, considerately, respectfully, politely, plainly, and modestly. A revolution is an insurrection, an act of violence by which one class overthrows another."
• Ro Imran Ro – A slogan used by Pakistan Muslim League (N) supporters during Pakistan Tehreek-e-Insaf sit-in in Islamabad.
• Remember Remember the Fifth of November – a phrase from a popular English poem that refers to Guy Fawkes Night.
• Rhodes Must Fall – slogan used during the early 2015 students protests in South Africa. It was directed against the now removed statue at the University of Cape Town (UCT) that commemorated Cecil Rhodes. The campaign led to a wider movement to decolonise education across South Africa.

S

• Safe and Strong – WA Labor's campaign slogan during the 2021 Western Australian state election.
• Safety First – Conservative election poster during the 1929 United Kingdom general election.
• Save the Bay – Chesapeake Bay Foundation slogan to save the Chesapeake Bay. Also the name, and main slogan, for Save The Bay, a San Francisco Bay environmental organization
• Să trăiți bine! ("May you live well!") – one of the slogans used by president Traian Băsescu in the 2004 presidential campaign. After he had been elected, Romanians' standard of living did not perceivably improve, and his former slogan became probably the most famous example of empty political campaign promises, used both by Mr. Băsescu's political opponents and by disgruntled citizens as a cynical way of expressing critique and discontent towards his presidency.^[22] In 2014, Băsescu mentioned that this electoral slogan was meant as wishing well to the Romanians, not as a promise, and that he was misunderstood,^[23] although this very tagline was used in a 2004 electoral poster along various political promises.^[24]
• Securing the future together - slogan for the People's Action Party in the 2011 Singaporean general election
• Send Her Back - a slogan used by the Republican party who support Donald Trump towards Ilhan Omar.
• Serve the People (全心全意为人民服务) – a political slogan of Mao Zedong. The slogan later became popular among the New Left, Red Guard Party, and Black Panther Party; due to their strong Maoist influences.
• Simon Go Back – Against the Simon Commission: The Indian Statutory Commission was a group of seven British Members of Parliament that had been dispatched to India in 1927 to study constitutional reform in that colony. It was commonly referred to as the Simon Commission after its chairman, Sir John Simon. Ironically, one of its members was Clement Attlee, who subsequently became the British Prime Minister who would oversee the granting of independence to India and Pakistan in 1947.
• Sí se puede. Spanish for “Yes, we can.” The United Farm Workers motto.
• Siganme, no los voy a defraudar! - (Follow me, I will not disappoint you!) Slogan used by peronist president of Argentina Carlos Saul Menem early into his first term.
• Sinn Féin – Irish Gaelic motto for the Irish Home Rule movement beginning in the 19th century, translates to "We ourselves." Inspired political party of the same name in Northern Ireland.
• Só morto sairei do Catete! ("Only dead I'll leave the [Palace of] Catete!") - Brazilian President Getúlio Vargas in 1954, while being pressed by his political opponents to renounce presidency.
• Sous les pavés, la plage! ("Under the cobblestones, the beach!") Notable slogan of the May '68 demonstrations in France.
• Stanley Baldwin the Man You Can Trust! – 1929 election poster
• Stay the course – Popularized by Ronald Reagan while campaigning for Republicans during the 1982 mid-term elections and later picked up by his Vice President George H.W. Bush.
• Staying together, moving ahead - slogan for the People's Action Party in the 2006 Singaporean general election
• Slavery is a social, moral, and political wrong – Used by Abraham Lincoln and the Republican Party during the 1860 presidential election.^[25]
• Stop Brexit. Build a Brighter Future – Liberal Democrats' slogan for the 2019 UK General Election
• Stop the boats – Tony Abbott, during his time as Leader of the Liberal Party
• Stop the Steal – created by Republican political operative Roger Stone in 2016, in anticipation of potential future election losses that could be portrayed as stolen by alleged fraud
• Strong and stable – Theresa May
• Suit-Boot Ki Sarkar (approximately translated as "a government of capitalists", i.e. "those dressed in suits and boots") – an Indian political slogan introduced by Rahul Gandhi on 23 April 2015. He had accused Indian Prime Minister Narendra Modi of favoring his rich corporate friends.^[26][27]

T

• Tabdeeli aa nahi rahi – Tabdeeli aa gai hai – Slogan used by Pakistan Tehreek-e-Insaf during their 2013 election campaign;^[28] later made a part of the party's anthem
• The Buck Stops Here – A phrase first uttered by US president Harry S. Truman in reference to government accountability
• The Chinese must go – used by 19th century California labor leader Denis Kearney, known for his anti-Chinese stance, who ended every speech with the phrase
• The personal is political – Associated with second wave feminism in the 1960s.
• The Party Of Lincoln Is Dead – A phrase first used by segregationists after the assassination of Abraham Lincoln.
• The rich get richer and the poor get poorer – Used by Marxist-inspired socialists to criticize capitalism
• The stakes are too high for you to stay home – Used by Lyndon B. Johnson's 1964 presidential campaign in the Daisy advertisement. Aired during the Cold War, and meant to imply that Johnson's opponent Barry Goldwater would cause a nuclear war with the Soviet Union if elected.^[29]
• There Ain't No Such Thing as a Free Lunch – the first official slogan of the Libertarian Party, a phrase popularized by Robert A. Heinlein in his 1966 novel The Moon Is a Harsh Mistress. Commonly abbreviated as 'TANSTAFL'.
• The whole world is watching – phrase used by anti-war demonstrators and others
• There is no alternative – a slogan often used by Margaret Thatcher.
• They shall not pass (Spanish: ¡No Pasaran!) – used during the Battle of Verdun in World War I by French General Robert Nivelle
• Three Word Chant! – Anarchist anti-slogan used in the 1999 Seattle WTO protests to illustrate the reification of the slogan in mass culture.
• Think globally, act locally or "Think global, act local" has been used in various contexts, including town planning, environment, and business
• Think Singaporeans First - slogan used by Tan Cheng Bock in the 2011 Singaporean presidential election
• Tiocfaidh ár lá (Our Day Will Come) – slogan for a United Ireland
• Tippecanoe and Tyler Too – campaign slogan from the 1840 United States presidential election
• Towards a First World Parliament - slogan for the Workers' Party in the 2011 Singaporean general election
• Tutto nello Stato, niente al di fuori dello Stato, nulla contro lo Stato (Everything in the State, nothing outside the State, nothing against the State) – Early 1930s Italian Fascist slogan.
• Trust Baldwin he will steer you to safety! – 1929 Conservative poster
• Tyler and Texas! – John Tyler's slogan for supporting the annexation of Texas.

U

• ¡Una, Grande y Libre! – "One, Great and Free!", a Francoist slogan from Spain. It expressed three nationalist concepts; One) indivisible, against regional separatism, Great) in recognition of its imperial past and advocation of future expansion in Africa, Free) not submitted to internationalist foreign influences, which was a reference to what Francoists claimed was a "Judeo-Masonic-International Communist conspiracy" against Spain.^[30]
• Up the proletariat! – loosely attributed to Karl Marx and early Marxist movements.
• United we stand America – Slogan of Ross Perot in his campaign in the 1992 presidential election. Later adopted by the Reform Party.^[31]

V

• Venceremos (We will overcome/we shall triumph) – A Spanish phrase associated with the Cuban Revolution and socialism in Latin America and unofficial national anthem of Chile during the period leading up to the coup.
• Vivre Libre ou Mourir ("Live free or die") – French Revolution slogan
• Vote for Change – British Conservative Party slogan for the 2010 general election.
• Vote White, Vote Right - slogan of Taiwan People's Party's candidate Ko Wen-je in the 2024 Taiwanese presidential election.

W

• War on Women – Political slogan used by the Democratic Party in the United States in attacks from 2010 onward.
• Woman, Life, Freedom is a popular political Kurdish slogan that became a rallying cry during the protests which occurred in Iran as a response to the death of Jina (Mahsa) Amini.
• We are the 99% – a solidarity internet meme commonly associated with the 2011 Occupy Wall Street and associated protests
• When the looting starts, the shooting starts – Statement by Walter Headley on the eve of the 1968 Republican National Convention in response to unrest,^[32][33] Re-introduced into the political narrative by Donald Trump in response to protests relating to the murder of George Floyd.
• White male privilege – catchphrase authored by Peggy McIntosh and used in Women's Studies,^[34] labor union and political party identity politics campaigns to attract non-white males and validate sentiments about white men's privilege. Variants include: "unearned white male privilege" and "privileged old white men".
• White Power – slogan and chant of white supremacists
• Wir schaffen das ("We will make it!"; "we can manage this"; "we can do it"; "we can do this") 2015 slogan used by Chancellor Angela Merkel to defend her open border policy during the 2015 European migrant crisis
• Wir sind das Volk (We are the people), motto of the "Monday demonstrations" that led to the demise of the German Democratic Republic and German reunification.
• With you, For you, For Singapore – People's Action Party slogan in the 2015 general election, Singapore.
• Workers of the world, unite! – one of the most famous rallying cries of the socialist, communist and labor movements.
• What this country needs is a good five-cent cigar – First said by Vice President Thomas R. Marshall in the U.S. Senate^[35]
• Whip inflation now (WIN) – Initiative by the administration of President Gerald Ford to combat stagflation during the recession of the 1970s by voluntary measures as opposed to the minimum wage and price controls pursued by his predecessor Richard Nixon, liberal Republicans, and the Democratic Party. Widely ridiculed by the public and contributed to the Democratic Party's victory in the 1974 congressional elections and the 1976 presidential election. Abandoned during the 1976 Republican Party presidential primaries in favor of a program of tax cuts.^[36]

X

• Xuan dui de ren, zou dui de lu (选对的人，走对的路; lít. vote the right person, walk the right path)- slogan of Democratic Progressive Party's candidate William Lai in the 2024 Taiwanese presidential election.

Y

• Yes We Can – Barack Obama, 2008 US presidential campaign. Inspired by the Spanish slogan "Si se puede." of the United Farm Workers.^[37]
• Ya me ye (It's ours) – Peoples Democratic Party slogan of the electoral campaign for the 2019 Turkish municipal elections.^[38]
• You Deserve Better - slogan of the Progress Singapore Party slogan in the 2020 Singaporean general election.
• You have a choice - slogan for the Workers' Party in the 2006 Singaporean general election
• You shall not press down upon the brow of labor this crown of thorns, you shall not crucify mankind upon a cross of gold. – Slogan of William Jennings Bryan's campaign during the 1896 presidential election in opposition to the gold standard.

Z

• Zheng dang lun ti, tai wan gang hao (政黨輪替，臺灣更好; lit. Alternating the ruling party, Taiwan for the better) - slogan of Kuomintang's candidate Hou Yu-ih in the 2024 Taiwanese presidential election.
• Zimbabwean Lives Matter a 2020 online protest against the government of Zimbabwean President Emmerson Mnangagwa

See also

• Slogans
• List of labor slogans
• List of U.K. political slogans
• List of U.S. presidential campaign slogans
• List of United States political catchphrases

References

1. "Abki baar Modi sarkar: Whose line was it anyway?".
2. "The ACT UP Historical Archive: ACT UP Chants". actupny.org.
3. Roberts, Robert North, et al. "Compassionate Conservatism." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, pp. 98–100. Gale eBooks
4. Tupaz, Voltaire (18 May 2016). . Rappler. Archived from the original on 24 May 2022. Retrieved 24 May 2022.
5. Parrocha, Azer (May 24, 2022). . Philippine News Agency. Archived from the original on 24 May 2022. Retrieved 24 May 2022.
6. Roberts, Robert North, et al. "Do You Want John Quincy Adams who can Write, or Andrew Jackson who can Fight?" Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 128. Gale eBooks.
7. Baily, Thomas A.; & Kennedy, David M. (1994). The American Pageant (10th ed.). D.C. Heath and Company. ISBN 0669338923.
8. Roberts, Robert North, et al. "Extremism in the Defense of Liberty is No Vice." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 152. Gale eBooks
9. Lynch, Jenna (16 July 2023). "Election 2023: Campaign slogan battle between Labour and National begins". Newshub. Retrieved 4 September 2023.
10. Left, Sarah (2003-08-04). "War in Liberia". The Guardian. London. Retrieved 2008-01-18.
11. "Election 2023: 'In It For You', Chris Hipkins launches slogan for Labour 2023 campaign".
12. Chattopadhyay, Suhrid Sankar (October 18, 2019). "CPI(M) kick-starts centenary celebrations with call to resist communal forces". frontline.thehindu.com/.
13. "Lips That Touch Liquor Shall Never Touch Mine".
14. "Closing press conference by NATO Secretary General Jens Stoltenberg at the end of the 2023 NATO Summit in Vilnius". NATO. 2023-07-12. Retrieved 2023-11-17.
15. Roberts, Robert North, et al. "Patriotism, Protection, and Prosperity." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 331. Gale eBooks.
16. Janetsky, Megan (2021-07-13). "'Patria y Vida' – Homeland and Life – Watchwords in Cuba's Protests". The New York Times. ISSN 0362-4331. Retrieved 2021-07-18.
17. Chappell, Bill (July 13, 2021). "The Hip-Hop Song That's Driving Cuba's Unprecedented Protests". NPR.org. Retrieved July 13, 2021.
18. Cassady, Daniel (July 12, 2021). "'Patria y Vida': anti-government protests sweep Cuba, as artist-led movement gains ground". The Art Newspaper. Retrieved July 13, 2021.
19. San Martín, Nancy; Whitefield, Mimi (July 13, 2021). . National Geographic. Archived from the original on July 13, 2021. Retrieved July 13, 2021.
20. "'Patria y Vida': la canción que enfurece y hace temblar a la dictadura de Cuba". Infobae (in Spanish). February 18, 2021. Retrieved July 13, 2021.
21. Roberts, Robert North, et al. "Return Integrity to the White House." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, pp. 411–412. Gale eBooks
22. (in Romanian). Mediafax. 30 June 2011. Archived from the original on 5 July 2017. Retrieved 11 February 2019.
23. (in Romanian). Ziare.com. 6 January 2014. Archived from the original on 25 June 2017. Retrieved 11 February 2019.
24. . Archived from the original on 7 April 2017. Retrieved 11 February 2019.
25. Roberts, Robert North, et al. "Slavery is a Moral, Social, and Political Wrong." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 430. Gale eBooks
26. "'Suit-boot ki sarkar': What did Rahul say, and why does it matter?". Hindustan Times. April 20, 2015.
27. "'Suit-boot ki sarkar': What did Rahul say, and why does it matter?". Indian Express. October 12, 2019.
28. "Mr PTI Chairman, we have a problem". The Express Tribune. November 29, 2013.
29. Roberts, Robert North, et al. "The Stakes are Too High for You to Stay Home." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 454. Gale eBooks.
30. "Una, Grande y Libre – Francoist slogan". Iberianature.com. Retrieved 2009-09-16.
31. Roberts, Robert North, et al. "United We Stand America." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 503. Gale eBooks.
32. "Words Fail; Miami Cops Get Tough with Negro Thugs". Standard-Speaker. December 27, 1967. p. 1. Retrieved May 29, 2020 – via Newspapers.com.  
33. "How three violent days gripped a black Miami neighborhood as Nixon was nominated in 1968 – The Washington Post". The Washington Post.
34. "Womens Studies publications" (PDF).
35. Roberts, Robert North, et al. "What this Country Needs is a Good Five-Cent Cigar." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 531. Gale eBooks
36. Roberts, Robert North, et al. "Whip Inflation Now (WIN)." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, pp. 531–532. Gale eBooks
37. Roberts, Robert North, et al. "Yes We can." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, pp. 544–545. Gale eBooks
38. Burç, Rosa. "The City Is Ours". Jacobin. Retrieved 20 January 2020.