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Wikipedia

Google Search

January 26, 2023

"Google.com" redirects here. For the company itself, see Google.

Google Search (also known simply as Google or Google.com) is a search engine provided and operated by Google. Handling more than 3.5 billion searches per day,[3] it has a 92% share of the global search engine market.[4] It is the most-visited website in the world. Additionally, it is the most searched and used search engine in the entire world.

Google Search
Homepage as of March 2020
Type of site
Web search engine
Available in149 languages
OwnerGoogle
RevenueGoogle Ads
ParentGoogle
URLwww.google.com
IPv6 supportYes[1]
CommercialYes
RegistrationOptional
Launched1995 (first prototype)
1997 (final launch)
Current statusOnline
Written inPython, C, C++[2]

The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more.

The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1996 by Larry Page, Sergey Brin, and Scott Hassan.[5][6][7] In 2011, Google introduced "Google Voice Search" to search for spoken, rather than typed, words.[8] In 2012, Google introduced a Knowledge Graph semantic search feature.

Analysis of the frequency of search terms may indicate economic, social and health trends.[9] Data about the frequency of use of search terms on Google can be openly inquired via Google Trends and have been shown to correlate with flu outbreaks and unemployment levels, and provide the information faster than traditional reporting methods and surveys. As of mid-2016, Google's search engine has begun to rely on deep neural networks.[10]

Search indexing

See also: Googlebot

Google indexes hundreds of terabytes of information from web pages.[11] For websites that are currently down or otherwise not available, Google provides links to cached versions of the site, formed by the search engine's latest indexing of that page.[12] Additionally, Google indexes some file types, being able to show users PDFs, Word documents, Excel spreadsheets, PowerPoint presentations, certain Flash multimedia content, and plain text files.[13] Users can also activate "SafeSearch", a filtering technology aimed at preventing explicit and pornographic content from appearing in search results.[14]

Despite Google search's immense index, sources generally assume that Google is only indexing less than 5% of the total Internet, with the rest belonging to the deep web, inaccessible through its search tools.[11][15][16]

In 2012, Google changed its search indexing tools to demote sites that had been accused of piracy.[17] In October 2016, Gary Illyes, a webmaster trends analyst with Google, announced that the search engine would be making a separate, primary web index dedicated for mobile devices, with a secondary, less up-to-date index for desktop use. The change was a response to the continued growth in mobile usage, and a push for web developers to adopt a mobile-friendly version of their websites.[18][19] In December 2017, Google began rolling out the change, having already done so for multiple websites.[20]

"Caffeine" search architecture upgrade

In August 2009, Google invited web developers to test a new search architecture, codenamed "Caffeine", and give their feedback. The new architecture provided no visual differences in the user interface, but added significant speed improvements and a new "under-the-hood" indexing infrastructure. The move was interpreted in some quarters as a response to Microsoft's recent release of an upgraded version of its own search service, renamed Bing, as well as the launch of Wolfram Alpha, a new search engine based on "computational knowledge".[21][22] Google announced completion of "Caffeine" on June 8, 2010, claiming 50% fresher results due to continuous updating of its index.[23]

With "Caffeine", Google moved its back-end indexing system away from MapReduce and onto Bigtable, the company's distributed database platform.[24][25]

"Medic" search algorithm update

In August 2018, Danny Sullivan from Google announced a broad core algorithm update. As per current analysis done by the industry leaders Search Engine Watch and Search Engine Land, the update was to drop down the medical and health-related websites that were not user friendly and were not providing good user experience. This is why the industry experts named it "Medic".[26]

Google reserves very high standards for YMYL (Your Money or Your Life) pages. This is because misinformation can affect users financially, physically, or emotionally. Therefore, the update targeted particularly those YMYL pages that have low-quality content and misinformation. This resulted in the algorithm targeting health and medical-related websites more than others. However, many other websites from other industries were also negatively affected.[27]

Performing a search

 
A definition link is provided for many search terms.

Google Search consists of a series of localized websites. The largest of those, the google.com site, is the top most-visited website in the world.[28] Some of its features include a definition link for most searches including dictionary words, the number of results you got on your search, links to other searches (e.g. for words that Google believes to be misspelled, it provides a link to the search results using its proposed spelling), the ability to filter results to a date range,[29] and many more.

Search syntax

Google search accepts queries as normal text, as well as individual keywords.[30] It automatically corrects apparent misspellings by default (while offering to use the original spelling as a selectable alternative), and provides the same results regardless of capitalization.[30] For more customized results, one can use a wide variety of operators, including, but not limited to:[31][32]

  • OR – Search for webpages containing one of two similar queries, such as marathon OR race
  • - (minus sign) – Exclude a word or a phrase, so that "apple -tree" searches where word "tree" is not used
  • "" – Force inclusion of a word or a phrase, such as "tallest building"
  • * – Placeholder symbol allowing for any substitute words in the context of the query, such as "largest * in the world"
  • .. – Search within a range of numbers, such as "camera $50..$100"
  • site: – Search within a specific website, such as "site:youtube.com"
  • define: – Search for definitions for a word or phrase, such as "define:phrase"
  • stocks: – See the stock price of investments, such as "stocks:googl"
  • related: – Find webpages related to specific URL addresses, such as "related:www.wikipedia.org"
  • cache: – Highlights the search-words within the cached pages, so that "cache:www.google.com xxx" shows cached content with word "xxx" highlighted.
  • @ – Search for a specific word on social media networks, such as "@twitter"

Google also offers a Google Advanced Search page with a web interface to access the advanced features without needing to remember the special operators.[33]

Query expansion

Google applies query expansion to submitted search queries, using techniques to deliver results that it considers "smarter" than the query users actually submitted. This technique involves several steps, including:[34]

  • Word stemming – Certain words can be reduced so other, similar terms, are also found in results, so that "translator" can also search for "translation"
  • Acronyms – Searching for abbreviations can also return results about the name in its full length, so that "NATO" can show results for "North Atlantic Treaty Organization"
  • Misspellings – Google will often suggest correct spellings for misspelled words
  • Synonyms – In most cases where a word is incorrectly used in a phrase or sentence, Google search will show results based on the correct synonym
  • Translations – The search engine can, in some instances, suggest results for specific words in a different language
  • Ignoring words – In some search queries containing extraneous or insignificant words, Google search will simply drop those specific words from the query
 
A screenshot of suggestions by Google Search when "wikip" is typed

In 2008, Google started to give users autocompleted search suggestions in a list below the search bar while typing, originally with the approximate result count previewed for each listed search suggestion.[35]

"I'm Feeling Lucky"

"I'm Feeling Lucky" redirects here. For the 2011 book by Douglas Edwards, see I'm Feeling Lucky (book).

Google's homepage includes a button labeled "I'm Feeling Lucky". This feature originally allowed users to type in their search query, click the button and be taken directly to the first result, bypassing the search results page. Clicking it while leaving the search box empty opens Google's archive of Doodles.[36] With the 2010 announcement of Google Instant, an automatic feature that immediately displays relevant results as users are typing in their query, the "I'm Feeling Lucky" button disappears, requiring that users opt-out of Instant results through search settings to keep using the "I'm Feeling Lucky" functionality.[37] In 2012, "I'm Feeling Lucky" was changed to serve as an advertisement for Google services; users hover their computer mouse over the button, it spins and shows an emotion ("I'm Feeling Puzzled" or "I'm Feeling Trendy", for instance), and, when clicked, takes users to a Google service related to that emotion.[38]

Tom Chavez of "Rapt", a firm helping to determine a website's advertising worth, estimated in 2007 that Google lost $110 million in revenue per year due to use of the button, which bypasses the advertisements found on the search results page.[39]

Special interactive features

See also: List of Google Easter eggs § Embedded tools

Besides the main text-based search-engine function of Google search, it also offers multiple quick, interactive features. These include, but are not limited to:[40][41][42]

  • Calculator
  • Time zone, currency, and unit conversions
  • Word translations
  • Flight status
  • Local film showings
  • Weather forecasts
  • Population and unemployment rates
  • Package tracking
  • Word definitions
  • Metronome
  • Roll a die
  • "Do a barrel roll" (search page spins)
  • "Askew" (results show up sideways)

"OK Google" conversational search

See also: Google Now and Google Assistant

During Google's developer conference, Google I/O, in May 2013, the company announced that users on Google Chrome and ChromeOS would be able to have the browser initiate an audio-based search by saying "OK Google", with no button presses required. After having the answer presented, users can follow up with additional, contextual questions; an example include initially asking "OK Google, will it be sunny in Santa Cruz this weekend?", hearing a spoken answer, and reply with "how far is it from here?"[43][44] An update to the Chrome browser with voice-search functionality rolled out a week later, though it required a button press on a microphone icon rather than "OK Google" voice activation.[45] Google released a browser extension for the Chrome browser, named with a "beta" tag for unfinished development, shortly thereafter.[46] In May 2014, the company officially added "OK Google" into the browser itself;[47] they removed it in October 2015, citing low usage, though the microphone icon for activation remained available.[48] In May 2016, 20% of search queries on mobile devices were done through voice.[49]

Search results

Page layout

At the top of the search page, the approximate result count and the response time two digits behind decimal is noted. Of search results, page titles and URLs, dates, and a preview text snippet for each result appears. Along with web search results, sections with images, news, and videos may appear.[50] The length of the previewed text snipped was experimented with in 2015 and 2017.[51][52]

Universal search

"Universal search" was launched by Google on May 16, 2007, as an idea that merged the results from different kinds of search types into one. Prior to Universal search, a standard Google search would consist of links only to websites. Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page.[53][54] Marissa Mayer, then-vice president of search products and user experience, described the goal of Universal search as "we're attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.[55]

In June 2017, Google expanded its search results to cover available job listings. The data is aggregated from various major job boards and collected by analyzing company homepages. Initially only available in English, the feature aims to simplify finding jobs suitable for each user.[56][57]

Rich snippets

In May 2009, Google announced that they would be parsing website microformats to populate search result pages with "Rich snippets". Such snippets include additional details about results, such as displaying reviews for restaurants and social media accounts for individuals.[58]

In May 2016, Google expanded on the "Rich snippets" format to offer "Rich cards", which, similarly to snippets, display more information about results, but shows them at the top of the mobile website in a swipeable carousel-like format.[59] Originally limited to movie and recipe websites in the United States only, the feature expanded to all countries globally in 2017.[60]

Knowledge Graph

Main article: Knowledge Graph

The Knowledge Graph is a knowledge base used by Google to enhance its search engine's results with information gathered from a variety of sources.[61] This information is presented to users in a box to the right of search results.[62] Knowledge Graph boxes were added to Google's search engine in May 2012,[61] starting in the United States, with international expansion by the end of the year.[63] The information covered by the Knowledge Graph grew significantly after launch, tripling its original size within seven months,[64] and being able to answer "roughly one-third" of the 100 billion monthly searches Google processed in May 2016.[65] The information is often used as a spoken answer in Google Assistant[66] and Google Home searches.[67] The Knowledge Graph has been criticized for providing answers without source attribution.[65]

Google Search has been accused of using a so-called zero-click search to prevent a large part of the traffic leaving its page to third-party publishers. As a result, 71% of searches end on the Google search page. In case of one specific query out of 890,000 searches on Google, only 30,000 resulted in the user clicking on the results website.[68]

Personal tab

In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.[69][70]

Google Discover

Google Discover, previously known as Google Feed, is a personalized stream of articles, videos, and other news-related content. The feed contains a "mix of cards" which show topics of interest based on users' interactions with Google, or topics they choose to follow directly.[71] Cards include, "links to news stories, YouTube videos, sports scores, recipes, and other content based on what [Google] determined you're most likely to be interested in at that particular moment."[71] Users can also tell Google they're not interested in certain topics to avoid seeing future updates.

Google Discover launched in December 2016[72] and received a major update in July 2017.[73] Another major update was released in September 2018, which renamed the app from Google Feed to Google Discover, updated the design, and adding more features.[74]

Discover can be found on a tab in the Google app and by swiping left on the home screen of certain Android devices. As of 2019, Google will not allow political campaigns worldwide to target their advertisement to people to make them vote.[75]

Safe search

Main article: SafeSearch

Ranking of results

PageRank

Main article: PageRank

Google's rise was largely due to a patented algorithm called PageRank which helps rank web pages that match a given search string.[76] When Google was a Stanford research project, it was nicknamed BackRub because the technology checks backlinks to determine a site's importance. Other keyword-based methods to rank search results, used by many search engines that were once more popular than Google, would check how often the search terms occurred in a page, or how strongly associated the search terms were within each resulting page. The PageRank algorithm instead analyzes human-generated links assuming that web pages linked from many important pages are also important. The algorithm computes a recursive score for pages, based on the weighted sum of other pages linking to them. PageRank is thought to correlate well with human concepts of importance. In addition to PageRank, Google, over the years, has added many other secret criteria for determining the ranking of resulting pages. This is reported to comprise over 250 different indicators,[77][78] the specifics of which are kept secret to avoid difficulties created by scammers and help Google maintain an edge over its competitors globally.

PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996. Larry Page's patent for PageRank filed in 1998 includes a citation to Li's earlier patent. Li later went on to create the Chinese search engine Baidu in 2000.[79][80][81]

In a potential hint of Google's future direction of their Search algorithm, Google's then chief executive Eric Schmidt, said in a 2007 interview with the Financial Times: "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?'".[82] Schmidt reaffirmed this during a 2010 interview with The Wall Street Journal: "I actually think most people don't want Google to answer their questions, they want Google to tell them what they should be doing next."[83]

In 2013 the European Commission found that Google Search favored Google's own products, instead of the best result for consumers' needs.[84] In February 2015 Google announced a major change to its mobile search algorithm which would favor mobile friendly over other websites. Nearly 60% of Google searches come from mobile phones. Google says it wants users to have access to premium quality websites. Those websites which lack a mobile-friendly interface would be ranked lower and it is expected that this update will cause a shake-up of ranks. Businesses who fail to update their websites accordingly could see a dip in their regular websites traffic.[85]

Google optimization

Main article: Search engine optimization

Because Google is the most popular search engine, many webmasters attempt to influence their website's Google rankings. An industry of consultants has arisen to help websites increase their rankings on Google and other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their clients' sites. Search engine optimization encompasses both "on page" factors (like body copy, title elements, H1 heading elements and image alt attribute values) and Off Page Optimization factors (like anchor text and PageRank). The general idea is to affect Google's relevance algorithm by incorporating the keywords being targeted in various places "on page", in particular the title element and the body copy (note: the higher up in the page, presumably the better its keyword prominence and thus the ranking). Too many occurrences of the keyword, however, cause the page to look suspect to Google's spam checking algorithms. Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants.[86] It has been hypothesized, and, allegedly, is the opinion of the owner of one business about which there have been numerous complaints, that negative publicity, for example, numerous consumer complaints, may serve as well to elevate page rank on Google Search as favorable comments.[87] The particular problem addressed in The New York Times article, which involved DecorMyEyes, was addressed shortly thereafter by an undisclosed fix in the Google algorithm. According to Google, it was not the frequently published consumer complaints about DecorMyEyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it. Google Search Console helps to check for websites that use duplicate or copyright content.[88]

"Hummingbird" search algorithm upgrade

Main article: Google Hummingbird

In 2013, Google significantly upgraded its search algorithm with "Hummingbird". Its name was derived from the speed and accuracy of the hummingbird.[89] The change was announced on September 26, 2013, having already been in use for a month.[90] "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords.[89] It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage.[91] The upgrade marked the most significant change to Google search in years, with more "human" search interactions[92] and a much heavier focus on conversation and meaning.[89] Thus, web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development for on-site navigation.[93]

Google Doodles

Main article: Google Doodle

On certain occasions, the logo on Google's webpage will change to a special version, known as a "Google Doodle". This is a picture, drawing, animation, or interactive game that includes the logo. It is usually done for a special event or day although not all of them are well known.[94] Clicking on the Doodle links to a string of Google search results about the topic. The first was a reference to the Burning Man Festival in 1998,[95][96] and others have been produced for the birthdays of notable people like Albert Einstein, historical events like the interlocking Lego block's 50th anniversary and holidays like Valentine's Day.[97] Some Google Doodles have interactivity beyond a simple search, such as the famous "Google Pac-Man" version that appeared on May 21, 2010.

Smartphone apps

Google offers a "Google Search" mobile app for Android and iOS devices.[98] The mobile apps exclusively feature Google Discover and a "Collections" feature, in which the user can save for later perusal any type of search result like images, bookmarks or map locations into groups. [99] Android devices were introduced to a preview of the feed, perceived as related to Google Now, in December 2016,[100] while it was made official on both Android and iOS in July 2017.[101][102]

In April 2016, Google updated its Search app on Android to feature "Trends"; search queries gaining popularity appeared in the autocomplete box along with normal query autocompletion.[103] The update received significant backlash, due to encouraging search queries unrelated to users' interests or intentions, prompting the company to issue an update with an opt-out option.[104] In September 2017, the Google Search app on iOS was updated to feature the same functionality.[105]

In December 2017, Google released "Google Go", an app designed to enable use of Google Search on physically smaller and lower-spec devices in multiple languages. A Google blog post about designing "India-first" products and features explains that it is "tailor-made for the millions of people in [India and Indonesia] coming online for the first time".[106]

Discontinued features

Translate foreign pages

Until May 2013, Google Search had offered a feature to translate search queries into other languages. A Google spokesperson told Search Engine Land that "Removing features is always tough, but we do think very hard about each decision and its implications for our users. Unfortunately, this feature never saw much pick up".[107]

Instant search

Instant search was announced in September 2010 as a feature that displayed suggested results while the user typed in their search query, initially only in select countries or to registered users.[108] The primary advantage of the new system was its ability to save time, with Marissa Mayer, then-vice president of search products and user experience, proclaiming that the feature would save 2–5 seconds per search, elaborating that "That may not seem like a lot at first, but it adds up. With Google Instant, we estimate that we'll save our users 11 hours with each passing second!"[109] Matt Van Wagner of Search Engine Land wrote that "Personally, I kind of like Google Instant and I think it represents a natural evolution in the way search works", and also praised Google's efforts in public relations, writing that "With just a press conference and a few well-placed interviews, Google has parlayed this relatively minor speed improvement into an attention-grabbing front-page news story".[110] The upgrade also became notable for the company switching Google Search's underlying technology from HTML to AJAX.[111]

Instant Search could be disabled via Google's "preferences" menu for those who didn't want its functionality.[112]

The publication 2600: The Hacker Quarterly compiled a list of words that Google Instant did not show suggested results for, with a Google spokesperson giving the following statement to Mashable:[113]

There are several reasons you may not be seeing search queries for a particular topic. Among other things, we apply a narrow set of removal policies for pornography, violence, and hate speech. It's important to note that removing queries from Autocomplete is a hard problem, and not as simple as blacklisting particular terms and phrases.

In search, we get more than one billion searches each day. Because of this, we take an algorithmic approach to removals, and just like our search algorithms, these are imperfect. We will continue to work to improve our approach to removals in Autocomplete, and are listening carefully to feedback from our users.

Our algorithms look not only at specific words, but compound queries based on those words, and across all languages. So, for example, if there's a bad word in Russian, we may remove a compound word including the transliteration of the Russian word into English. We also look at the search results themselves for given queries. So, for example, if the results for a particular query seem pornographic, our algorithms may remove that query from Autocomplete, even if the query itself wouldn't otherwise violate our policies. This system is neither perfect nor instantaneous, and we will continue to work to make it better.

PC Magazine discussed the inconsistency in how some forms of the same topic are allowed; for instance, "lesbian" was blocked, while "gay" was not, and "cocaine" was blocked, while "crack" and "heroin" were not. The report further stated that seemingly normal words were also blocked due to pornographic innuendos, most notably "scat", likely due to having two completely separate contextual meanings, one for music and one for a sexual practice.[114]

On July 26, 2017, Google removed Instant results, due to a growing number of searches on mobile devices, where interaction with search, as well as screen sizes, differ significantly from a computer.[115][116]

Instant previews

"Instant previews" allowed previewing screenshots of search results' web pages without having to open them. The feature was introduced in November 2010 to the desktop website and removed in April 2013 citing low usage.[117][118]

Dedicated encrypted search page

Various search engines provide encrypted Web search facilities. In May 2010 Google rolled out SSL-encrypted web search.[119] The encrypted search was accessed at encrypted.google.com[120] However, the web search is encrypted via Transport Layer Security (TLS) by default today, thus every search request should be automatically encrypted if TLS is supported by the web browser.[121] On its support website, Google announced that the address encrypted.google.com would be turned off April 30, 2018, stating that all Google products and most new browsers use HTTPS connections as the reason for the discontinuation.[122]

Real-Time Search

Google Real-Time Search was a feature of Google Search in which search results also sometimes included real-time information from sources such as Twitter, Facebook, blogs, and news websites.[123] The feature was introduced on December 7, 2009[124] and went offline on July 2, 2011, after the deal with Twitter expired.[125] Real-Time Search included Facebook status updates beginning on February 24, 2010.[126] A feature similar to Real-Time Search was already available on Microsoft's Bing search engine, which showed results from Twitter and Facebook.[127] The interface for the engine showed a live, descending "river" of posts in the main region (which could be paused or resumed), while a bar chart metric of the frequency of posts containing a certain search term or hashtag was located on the right hand corner of the page above a list of most frequently reposted posts and outgoing links. Hashtag search links were also supported, as were "promoted" tweets hosted by Twitter (located persistently on top of the river) and thumbnails of retweeted image or video links.

In January 2011, geolocation links of posts were made available alongside results in Real-Time Search. In addition, posts containing syndicated or attached shortened links were made searchable by the link: query option. In July 2011 Real-Time Search became inaccessible, with the Real-Time link in the Google sidebar disappearing and a custom 404 error page generated by Google returned at its former URL. Google originally suggested that the interruption was temporary and related to the launch of Google+;[128] they subsequently announced that it was due to the expiry of a commercial arrangement with Twitter to provide access to tweets.[129]

Privacy

Main article: Privacy concerns regarding Google

Searches made by search engines, including Google, leave traces. This raises concerns about privacy. In principle, if details of a user's searches are found, those with access to the information—principally state agencies responsible for law enforcement and similar matters—can make deductions about the user's activities. This has been used for the detection and prosecution of lawbreakers; for example a murderer was found and convicted after searching for terms such as "tips with killing with a baseball bat".[130]

A search may leave traces both on a computer used to make the search, and in records kept by the search provider. When using a search engine through a browser program on a computer, search terms and other information may be stored on the computer by default, unless the browser is set not to do this, or they are erased. Saved terms may be discovered on forensic analysis of the computer. An Internet service provider (ISP) or search engine provider (e.g. Google) may store records which relate search terms to an IP address and a time.[131] Whether such logs are kept, and access to them by law enforcement agencies, is subject to legislation in different jurisdictions and working practices; the law may mandate, prohibit, or say nothing about logging of various types of information. Some search engines, located in jurisdictions where it is not illegal, make a feature of not storing user search information.[132]

The keywords suggested by the Autocomplete feature show a population of users' research which is made possible by an identity management system. Volumes of personal data are collected via Eddystone web and proximity beacons.[citation needed]

Google has been criticized for placing long-term cookies on users' machines to store these preferences, a tactic which also enables them to track a user's search terms and retain the data for more than a year.[133]

Since 2012, Google Inc. has globally introduced encrypted connections for most of its clients, to bypass governative blockings of the commercial and IT services.[134]

Redesign

 
Product Sans, Google's typeface since 2015

In late June 2011, Google introduced a new look to the Google home page in order to boost the use of the Google+ social tools.[135]

One of the major changes was replacing the classic navigation bar with a black one. Google's digital creative director Chris Wiggins explains: "We're working on a project to bring you a new and improved Google experience, and over the next few months, you'll continue to see more updates to our look and feel."[136] The new navigation bar has been negatively received by a vocal minority.[137]

In November 2013, Google started testing yellow labels for advertisements displayed in search results, to improve user experience. The new labels, highlighted in yellow color, and aligned to the left of each sponsored link help users differentiate between organic and sponsored results.[138]

On December 15, 2016, Google rolled out a new desktop search interface that mimics their modular mobile user interface. The mobile design consists of a tabular design that highlights search features in boxes. and works by imitating the desktop Knowledge Graph real estate, which appears in the right-hand rail of the search engine result page, these featured elements frequently feature Twitter carousels, People Also Search For, and Top Stories (vertical and horizontal design) modules. The Local Pack and Answer Box were two of the original features of the Google SERP that were primarily showcased in this manner, but this new layout creates a previously unseen level of design consistency for Google results.[139]

Search products

Main article: List of Google products
Google Videos
 
Screenshot
 
Google Videos homepage as of 2016
Type of site
Video search engine
Available inMultilingual
OwnerGoogle
URLwww.google.com/videohp
CommercialYes
RegistrationRecommended
LaunchedAugust 20, 2012; 10 years ago (2012-08-20)

In addition to its tool for searching web pages, Google also provides services for searching images, Usenet newsgroups, news websites, videos (Google Videos), searching by locality, maps, and items for sale online. Google Videos allows searching the World Wide Web for video clips.[140] The service evolved from Google Video, Google's discontinued video hosting service that also allowed to search the web for video clips.[140]

In 2012, Google has indexed over 30 trillion web pages, and received 100 billion queries per month.[141] It also caches much of the content that it indexes. Google operates other tools and services including Google News, Google Shopping, Google Maps, Google Custom Search, Google Earth, Google Docs, Picasa (discontinued), Panoramio (discontinued), YouTube, Google Translate, Google Blog Search and Google Desktop Search (discontinued[142]).

There are also products available from Google that are not directly search-related. Gmail, for example, is a webmail application, but still includes search features; Google Browser Sync does not offer any search facilities, although it aims to organize your browsing time.

Energy consumption

In 2009, Google claimed that a search query requires altogether about 1 kJ or 0.0003 kW·h,[143] which is enough to raise the temperature of one liter of water by 0.24 °C. According to green search engine Ecosia, the industry standard for search engines is estimated to be about 0.2 grams of CO2 emission per search.[144] Google's 40,000 searches per second translate to 8 kg CO2 per second or over 252 million kilos of CO2 per year.[145]

Criticism

Complaints about indexing

In 2003, The New York Times complained about Google's indexing, claiming that Google's caching of content on its site infringed its copyright for the content.[146] In both Field v. Google and Parker v. Google, the United States District Court of Nevada ruled in favor of Google.[147][148]

January 2009 malware bug

 
A screenshot of the error of January 31, 2009

Google flags search results with the message "This site may harm your computer" if the site is known to install malicious software in the background or otherwise surreptitiously. For approximately 40 minutes on January 31, 2009, all search results were mistakenly classified as malware and could therefore not be clicked; instead a warning message was displayed and the user was required to enter the requested URL manually. The bug was caused by human error.[149][150][151][152] The URL of "/" (which expands to all URLs) was mistakenly added to the malware patterns file.[150][151]

Possible misuse of search results

In 2007, a group of researchers observed a tendency for users to rely exclusively on Google Search for finding information, writing that "With the Google interface the user gets the impression that the search results imply a kind of totality. ... In fact, one only sees a small part of what one could see if one also integrates other research tools."[153]

In 2011, Google Search query results have been shown by Internet activist Eli Pariser to be tailored to users, effectively isolating users in what he defined as a filter bubble. Pariser holds algorithms used in search engines such as Google Search responsible for catering "a personal ecosystem of information".[154] Although contrasting views have mitigated the potential threat of "informational dystopia" and questioned the scientific nature of Pariser's claims,[155] filter bubbles have been mentioned to account for the surprising results of the U.S. presidential election in 2016 alongside fake news and echo chambers, suggesting that Facebook and Google have designed personalized online realities in which "we only see and hear what we like".[156]

FTC fines

In 2012, the US Federal Trade Commission fined Google US$22.5 million for violating their agreement not to violate the privacy of users of Apple's Safari web browser.[157] The FTC was also continuing to investigate if Google's favoring of their own services in their search results violated antitrust regulations.[158]

Big data and human bias

Google search engine robots are programmed to use algorithms that understand and predict human behavior. The book, Race After Technology: Abolitionist Tools for the New Jim Code[159] by Ruha Benjamin talks about human bias as a behavior that the Google search engine can recognize. In 2016, some users google searched "three Black teenagers" and images of criminal mugshots of young African American teenagers came up. Then, the users searched "three White teenagers" and were presented with photos of smiling, happy teenagers. They also searched for "three Asian teenagers", and very revealing photos of Asian girls and women appeared. Benjamin concluded that these results reflect human prejudice and views on different ethnic groups. A group of analysts explained the concept of a racist computer program: "The idea here is that computers, unlike people, can't be racist but we're increasingly learning that they do in fact take after their makers ... Some experts believe that this problem might stem from the hidden biases in the massive piles of data that the algorithms process as they learn to recognize patterns ... reproducing our worst values".[159]

Trademark

Main article: Google (verb)

As people talk about "googling" rather than searching, the company has taken some steps to defend its trademark, in an effort to prevent it from becoming a generic trademark.[160][161] This has led to lawsuits, threats of lawsuits, and the use of euphemisms, such as calling Google Search a famous web search engine.[162]

See also

References

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Further reading

  • Google Hacks from O'Reilly is a book containing tips about using Google effectively. Now in its third edition (2006). ISBN 0-596-52706-3.
  • Google: The Missing Manual by Sarah Milstein and Rael Dornfest (O'Reilly, 2004). ISBN 0-596-00613-6
  • How to Do Everything with Google by Fritz Schneider, Nancy Blachman, and Eric Fredricksen (McGraw-Hill Osborne Media, 2003). ISBN 0-07-223174-2
  • Google Power by Chris Sherman (McGraw-Hill Osborne Media, 2005). ISBN 0-07-225787-3
  • Barroso, Luiz Andre; Dean, Jeffrey; Hölzle, Urs (2003). "Web Search for a Planet: The Google Cluster Architecture". IEEE Micro. 23 (2): 22–28. doi:10.1109/MM.2003.1196112. S2CID 15886858.

External links

  • Official website  
  • Google search trends

January 26, 2023
google, search, google, redirects, here, company, itself, google, also, known, simply, google, google, search, engine, provided, operated, google, handling, more, than, billion, searches, share, global, search, engine, market, most, visited, website, world, ad. Google com redirects here For the company itself see Google Google Search also known simply as Google or Google com is a search engine provided and operated by Google Handling more than 3 5 billion searches per day 3 it has a 92 share of the global search engine market 4 It is the most visited website in the world Additionally it is the most searched and used search engine in the entire world Google SearchHomepage as of March 2020Type of siteWeb search engineAvailable in149 languagesOwnerGoogleRevenueGoogle AdsParentGoogleURLwww wbr google wbr comIPv6 supportYes 1 CommercialYesRegistrationOptionalLaunched1995 first prototype 1997 final launch Current statusOnlineWritten inPython C C 2 The order of search results returned by Google is based in part on a priority rank system called PageRank Google Search also provides many different options for customized searches using symbols to include exclude specify or require certain search behavior and offers specialized interactive experiences such as flight status and package tracking weather forecasts currency unit and time conversions word definitions and more The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers as opposed to other data such as images or data contained in databases It was originally developed in 1996 by Larry Page Sergey Brin and Scott Hassan 5 6 7 In 2011 Google introduced Google Voice Search to search for spoken rather than typed words 8 In 2012 Google introduced a Knowledge Graph semantic search feature Analysis of the frequency of search terms may indicate economic social and health trends 9 Data about the frequency of use of search terms on Google can be openly inquired via Google Trends and have been shown to correlate with flu outbreaks and unemployment levels and provide the information faster than traditional reporting methods and surveys As of mid 2016 Google s search engine has begun to rely on deep neural networks 10 Contents 1 Search indexing 1 1 Caffeine search architecture upgrade 1 2 Medic search algorithm update 2 Performing a search 2 1 Search syntax 2 1 1 Query expansion 2 2 I m Feeling Lucky 2 3 Special interactive features 2 4 OK Google conversational search 3 Search results 3 1 Page layout 3 2 Universal search 3 3 Rich snippets 3 4 Knowledge Graph 3 5 Personal tab 3 6 Google Discover 4 Safe search 5 Ranking of results 5 1 PageRank 5 2 Google optimization 5 3 Hummingbird search algorithm upgrade 6 Google Doodles 7 Smartphone apps 8 Discontinued features 8 1 Translate foreign pages 8 2 Instant search 8 3 Instant previews 8 4 Dedicated encrypted search page 8 5 Real Time Search 9 Privacy 10 Redesign 11 Search products 12 Energy consumption 13 Criticism 13 1 Complaints about indexing 13 2 January 2009 malware bug 13 3 Possible misuse of search results 13 4 FTC fines 13 5 Big data and human bias 14 Trademark 15 See also 16 References 17 Further reading 18 External linksSearch indexingSee also GooglebotGoogle indexes hundreds of terabytes of information from web pages 11 For websites that are currently down or otherwise not available Google provides links to cached versions of the site formed by the search engine s latest indexing of that page 12 Additionally Google indexes some file types being able to show users PDFs Word documents Excel spreadsheets PowerPoint presentations certain Flash multimedia content and plain text files 13 Users can also activate SafeSearch a filtering technology aimed at preventing explicit and pornographic content from appearing in search results 14 Despite Google search s immense index sources generally assume that Google is only indexing less than 5 of the total Internet with the rest belonging to the deep web inaccessible through its search tools 11 15 16 In 2012 Google changed its search indexing tools to demote sites that had been accused of piracy 17 In October 2016 Gary Illyes a webmaster trends analyst with Google announced that the search engine would be making a separate primary web index dedicated for mobile devices with a secondary less up to date index for desktop use The change was a response to the continued growth in mobile usage and a push for web developers to adopt a mobile friendly version of their websites 18 19 In December 2017 Google began rolling out the change having already done so for multiple websites 20 Caffeine search architecture upgrade In August 2009 Google invited web developers to test a new search architecture codenamed Caffeine and give their feedback The new architecture provided no visual differences in the user interface but added significant speed improvements and a new under the hood indexing infrastructure The move was interpreted in some quarters as a response to Microsoft s recent release of an upgraded version of its own search service renamed Bing as well as the launch of Wolfram Alpha a new search engine based on computational knowledge 21 22 Google announced completion of Caffeine on June 8 2010 claiming 50 fresher results due to continuous updating of its index 23 With Caffeine Google moved its back end indexing system away from MapReduce and onto Bigtable the company s distributed database platform 24 25 Medic search algorithm update In August 2018 Danny Sullivan from Google announced a broad core algorithm update As per current analysis done by the industry leaders Search Engine Watch and Search Engine Land the update was to drop down the medical and health related websites that were not user friendly and were not providing good user experience This is why the industry experts named it Medic 26 Google reserves very high standards for YMYL Your Money or Your Life pages This is because misinformation can affect users financially physically or emotionally Therefore the update targeted particularly those YMYL pages that have low quality content and misinformation This resulted in the algorithm targeting health and medical related websites more than others However many other websites from other industries were also negatively affected 27 Performing a search A definition link is provided for many search terms Google Search consists of a series of localized websites The largest of those the google com site is the top most visited website in the world 28 Some of its features include a definition link for most searches including dictionary words the number of results you got on your search links to other searches e g for words that Google believes to be misspelled it provides a link to the search results using its proposed spelling the ability to filter results to a date range 29 and many more Search syntax Google search accepts queries as normal text as well as individual keywords 30 It automatically corrects apparent misspellings by default while offering to use the original spelling as a selectable alternative and provides the same results regardless of capitalization 30 For more customized results one can use a wide variety of operators including but not limited to 31 32 OR Search for webpages containing one of two similar queries such as marathon OR race minus sign Exclude a word or a phrase so that apple tree searches where word tree is not used Force inclusion of a word or a phrase such as tallest building Placeholder symbol allowing for any substitute words in the context of the query such as largest in the world Search within a range of numbers such as camera 50 100 site Search within a specific website such as site youtube com define Search for definitions for a word or phrase such as define phrase stocks See the stock price of investments such as stocks googl related Find webpages related to specific URL addresses such as related www wikipedia org cache Highlights the search words within the cached pages so that cache www google com xxx shows cached content with word xxx highlighted Search for a specific word on social media networks such as twitter Google also offers a Google Advanced Search page with a web interface to access the advanced features without needing to remember the special operators 33 Query expansion Google applies query expansion to submitted search queries using techniques to deliver results that it considers smarter than the query users actually submitted This technique involves several steps including 34 Word stemming Certain words can be reduced so other similar terms are also found in results so that translator can also search for translation Acronyms Searching for abbreviations can also return results about the name in its full length so that NATO can show results for North Atlantic Treaty Organization Misspellings Google will often suggest correct spellings for misspelled words Synonyms In most cases where a word is incorrectly used in a phrase or sentence Google search will show results based on the correct synonym Translations The search engine can in some instances suggest results for specific words in a different language Ignoring words In some search queries containing extraneous or insignificant words Google search will simply drop those specific words from the query A screenshot of suggestions by Google Search when wikip is typed In 2008 Google started to give users autocompleted search suggestions in a list below the search bar while typing originally with the approximate result count previewed for each listed search suggestion 35 I m Feeling Lucky I m Feeling Lucky redirects here For the 2011 book by Douglas Edwards see I m Feeling Lucky book Google s homepage includes a button labeled I m Feeling Lucky This feature originally allowed users to type in their search query click the button and be taken directly to the first result bypassing the search results page Clicking it while leaving the search box empty opens Google s archive of Doodles 36 With the 2010 announcement of Google Instant an automatic feature that immediately displays relevant results as users are typing in their query the I m Feeling Lucky button disappears requiring that users opt out of Instant results through search settings to keep using the I m Feeling Lucky functionality 37 In 2012 I m Feeling Lucky was changed to serve as an advertisement for Google services users hover their computer mouse over the button it spins and shows an emotion I m Feeling Puzzled or I m Feeling Trendy for instance and when clicked takes users to a Google service related to that emotion 38 Tom Chavez of Rapt a firm helping to determine a website s advertising worth estimated in 2007 that Google lost 110 million in revenue per year due to use of the button which bypasses the advertisements found on the search results page 39 Special interactive features See also List of Google Easter eggs Embedded tools Besides the main text based search engine function of Google search it also offers multiple quick interactive features These include but are not limited to 40 41 42 Calculator Time zone currency and unit conversions Word translations Flight status Local film showings Weather forecasts Population and unemployment rates Package tracking Word definitions Metronome Roll a die Do a barrel roll search page spins Askew results show up sideways OK Google conversational search See also Google Now and Google Assistant During Google s developer conference Google I O in May 2013 the company announced that users on Google Chrome and ChromeOS would be able to have the browser initiate an audio based search by saying OK Google with no button presses required After having the answer presented users can follow up with additional contextual questions an example include initially asking OK Google will it be sunny in Santa Cruz this weekend hearing a spoken answer and reply with how far is it from here 43 44 An update to the Chrome browser with voice search functionality rolled out a week later though it required a button press on a microphone icon rather than OK Google voice activation 45 Google released a browser extension for the Chrome browser named with a beta tag for unfinished development shortly thereafter 46 In May 2014 the company officially added OK Google into the browser itself 47 they removed it in October 2015 citing low usage though the microphone icon for activation remained available 48 In May 2016 20 of search queries on mobile devices were done through voice 49 Search resultsPage layout At the top of the search page the approximate result count and the response time two digits behind decimal is noted Of search results page titles and URLs dates and a preview text snippet for each result appears Along with web search results sections with images news and videos may appear 50 The length of the previewed text snipped was experimented with in 2015 and 2017 51 52 Universal search Universal search was launched by Google on May 16 2007 as an idea that merged the results from different kinds of search types into one Prior to Universal search a standard Google search would consist of links only to websites Universal search however incorporates a wide variety of sources including websites news pictures maps blogs videos and more all shown on the same search results page 53 54 Marissa Mayer then vice president of search products and user experience described the goal of Universal search as we re attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results 55 In June 2017 Google expanded its search results to cover available job listings The data is aggregated from various major job boards and collected by analyzing company homepages Initially only available in English the feature aims to simplify finding jobs suitable for each user 56 57 Rich snippets In May 2009 Google announced that they would be parsing website microformats to populate search result pages with Rich snippets Such snippets include additional details about results such as displaying reviews for restaurants and social media accounts for individuals 58 In May 2016 Google expanded on the Rich snippets format to offer Rich cards which similarly to snippets display more information about results but shows them at the top of the mobile website in a swipeable carousel like format 59 Originally limited to movie and recipe websites in the United States only the feature expanded to all countries globally in 2017 60 Knowledge Graph Main article Knowledge Graph The Knowledge Graph is a knowledge base used by Google to enhance its search engine s results with information gathered from a variety of sources 61 This information is presented to users in a box to the right of search results 62 Knowledge Graph boxes were added to Google s search engine in May 2012 61 starting in the United States with international expansion by the end of the year 63 The information covered by the Knowledge Graph grew significantly after launch tripling its original size within seven months 64 and being able to answer roughly one third of the 100 billion monthly searches Google processed in May 2016 65 The information is often used as a spoken answer in Google Assistant 66 and Google Home searches 67 The Knowledge Graph has been criticized for providing answers without source attribution 65 Google Search has been accused of using a so called zero click search to prevent a large part of the traffic leaving its page to third party publishers As a result 71 of searches end on the Google search page In case of one specific query out of 890 000 searches on Google only 30 000 resulted in the user clicking on the results website 68 Personal tab In May 2017 Google enabled a new Personal tab in Google Search letting users search for content in their Google accounts various services including email messages from Gmail and photos from Google Photos 69 70 Google Discover Google Discover previously known as Google Feed is a personalized stream of articles videos and other news related content The feed contains a mix of cards which show topics of interest based on users interactions with Google or topics they choose to follow directly 71 Cards include links to news stories YouTube videos sports scores recipes and other content based on what Google determined you re most likely to be interested in at that particular moment 71 Users can also tell Google they re not interested in certain topics to avoid seeing future updates Google Discover launched in December 2016 72 and received a major update in July 2017 73 Another major update was released in September 2018 which renamed the app from Google Feed to Google Discover updated the design and adding more features 74 Discover can be found on a tab in the Google app and by swiping left on the home screen of certain Android devices As of 2019 Google will not allow political campaigns worldwide to target their advertisement to people to make them vote 75 Safe searchMain article SafeSearchRanking of resultsPageRank Main article PageRank Google s rise was largely due to a patented algorithm called PageRank which helps rank web pages that match a given search string 76 When Google was a Stanford research project it was nicknamed BackRub because the technology checks backlinks to determine a site s importance Other keyword based methods to rank search results used by many search engines that were once more popular than Google would check how often the search terms occurred in a page or how strongly associated the search terms were within each resulting page The PageRank algorithm instead analyzes human generated links assuming that web pages linked from many important pages are also important The algorithm computes a recursive score for pages based on the weighted sum of other pages linking to them PageRank is thought to correlate well with human concepts of importance In addition to PageRank Google over the years has added many other secret criteria for determining the ranking of resulting pages This is reported to comprise over 250 different indicators 77 78 the specifics of which are kept secret to avoid difficulties created by scammers and help Google maintain an edge over its competitors globally PageRank was influenced by a similar page ranking and site scoring algorithm earlier used for RankDex developed by Robin Li in 1996 Larry Page s patent for PageRank filed in 1998 includes a citation to Li s earlier patent Li later went on to create the Chinese search engine Baidu in 2000 79 80 81 In a potential hint of Google s future direction of their Search algorithm Google s then chief executive Eric Schmidt said in a 2007 interview with the Financial Times The goal is to enable Google users to be able to ask the question such as What shall I do tomorrow and What job shall I take 82 Schmidt reaffirmed this during a 2010 interview with The Wall Street Journal I actually think most people don t want Google to answer their questions they want Google to tell them what they should be doing next 83 In 2013 the European Commission found that Google Search favored Google s own products instead of the best result for consumers needs 84 In February 2015 Google announced a major change to its mobile search algorithm which would favor mobile friendly over other websites Nearly 60 of Google searches come from mobile phones Google says it wants users to have access to premium quality websites Those websites which lack a mobile friendly interface would be ranked lower and it is expected that this update will cause a shake up of ranks Businesses who fail to update their websites accordingly could see a dip in their regular websites traffic 85 Google optimization Main article Search engine optimization Because Google is the most popular search engine many webmasters attempt to influence their website s Google rankings An industry of consultants has arisen to help websites increase their rankings on Google and other search engines This field called search engine optimization attempts to discern patterns in search engine listings and then develop a methodology for improving rankings to draw more searchers to their clients sites Search engine optimization encompasses both on page factors like body copy title elements H1 heading elements and image alt attribute values and Off Page Optimization factors like anchor text and PageRank The general idea is to affect Google s relevance algorithm by incorporating the keywords being targeted in various places on page in particular the title element and the body copy note the higher up in the page presumably the better its keyword prominence and thus the ranking Too many occurrences of the keyword however cause the page to look suspect to Google s spam checking algorithms Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants 86 It has been hypothesized and allegedly is the opinion of the owner of one business about which there have been numerous complaints that negative publicity for example numerous consumer complaints may serve as well to elevate page rank on Google Search as favorable comments 87 The particular problem addressed in The New York Times article which involved DecorMyEyes was addressed shortly thereafter by an undisclosed fix in the Google algorithm According to Google it was not the frequently published consumer complaints about DecorMyEyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it Google Search Console helps to check for websites that use duplicate or copyright content 88 Hummingbird search algorithm upgrade Main article Google Hummingbird In 2013 Google significantly upgraded its search algorithm with Hummingbird Its name was derived from the speed and accuracy of the hummingbird 89 The change was announced on September 26 2013 having already been in use for a month 90 Hummingbird places greater emphasis on natural language queries considering context and meaning over individual keywords 89 It also looks deeper at content on individual pages of a website with improved ability to lead users directly to the most appropriate page rather than just a website s homepage 91 The upgrade marked the most significant change to Google search in years with more human search interactions 92 and a much heavier focus on conversation and meaning 89 Thus web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords and make effective use of technical web development for on site navigation 93 Google DoodlesMain article Google Doodle On certain occasions the logo on Google s webpage will change to a special version known as a Google Doodle This is a picture drawing animation or interactive game that includes the logo It is usually done for a special event or day although not all of them are well known 94 Clicking on the Doodle links to a string of Google search results about the topic The first was a reference to the Burning Man Festival in 1998 95 96 and others have been produced for the birthdays of notable people like Albert Einstein historical events like the interlocking Lego block s 50th anniversary and holidays like Valentine s Day 97 Some Google Doodles have interactivity beyond a simple search such as the famous Google Pac Man version that appeared on May 21 2010 Smartphone appsGoogle offers a Google Search mobile app for Android and iOS devices 98 The mobile apps exclusively feature Google Discover and a Collections feature in which the user can save for later perusal any type of search result like images bookmarks or map locations into groups 99 Android devices were introduced to a preview of the feed perceived as related to Google Now in December 2016 100 while it was made official on both Android and iOS in July 2017 101 102 In April 2016 Google updated its Search app on Android to feature Trends search queries gaining popularity appeared in the autocomplete box along with normal query autocompletion 103 The update received significant backlash due to encouraging search queries unrelated to users interests or intentions prompting the company to issue an update with an opt out option 104 In September 2017 the Google Search app on iOS was updated to feature the same functionality 105 In December 2017 Google released Google Go an app designed to enable use of Google Search on physically smaller and lower spec devices in multiple languages A Google blog post about designing India first products and features explains that it is tailor made for the millions of people in India and Indonesia coming online for the first time 106 Discontinued featuresTranslate foreign pages Until May 2013 Google Search had offered a feature to translate search queries into other languages A Google spokesperson told Search Engine Land that Removing features is always tough but we do think very hard about each decision and its implications for our users Unfortunately this feature never saw much pick up 107 Instant search Instant search was announced in September 2010 as a feature that displayed suggested results while the user typed in their search query initially only in select countries or to registered users 108 The primary advantage of the new system was its ability to save time with Marissa Mayer then vice president of search products and user experience proclaiming that the feature would save 2 5 seconds per search elaborating that That may not seem like a lot at first but it adds up With Google Instant we estimate that we ll save our users 11 hours with each passing second 109 Matt Van Wagner of Search Engine Land wrote that Personally I kind of like Google Instant and I think it represents a natural evolution in the way search works and also praised Google s efforts in public relations writing that With just a press conference and a few well placed interviews Google has parlayed this relatively minor speed improvement into an attention grabbing front page news story 110 The upgrade also became notable for the company switching Google Search s underlying technology from HTML to AJAX 111 Instant Search could be disabled via Google s preferences menu for those who didn t want its functionality 112 The publication 2600 The Hacker Quarterly compiled a list of words that Google Instant did not show suggested results for with a Google spokesperson giving the following statement to Mashable 113 There are several reasons you may not be seeing search queries for a particular topic Among other things we apply a narrow set of removal policies for pornography violence and hate speech It s important to note that removing queries from Autocomplete is a hard problem and not as simple as blacklisting particular terms and phrases In search we get more than one billion searches each day Because of this we take an algorithmic approach to removals and just like our search algorithms these are imperfect We will continue to work to improve our approach to removals in Autocomplete and are listening carefully to feedback from our users Our algorithms look not only at specific words but compound queries based on those words and across all languages So for example if there s a bad word in Russian we may remove a compound word including the transliteration of the Russian word into English We also look at the search results themselves for given queries So for example if the results for a particular query seem pornographic our algorithms may remove that query from Autocomplete even if the query itself wouldn t otherwise violate our policies This system is neither perfect nor instantaneous and we will continue to work to make it better PC Magazine discussed the inconsistency in how some forms of the same topic are allowed for instance lesbian was blocked while gay was not and cocaine was blocked while crack and heroin were not The report further stated that seemingly normal words were also blocked due to pornographic innuendos most notably scat likely due to having two completely separate contextual meanings one for music and one for a sexual practice 114 On July 26 2017 Google removed Instant results due to a growing number of searches on mobile devices where interaction with search as well as screen sizes differ significantly from a computer 115 116 Instant previews Instant previews allowed previewing screenshots of search results web pages without having to open them The feature was introduced in November 2010 to the desktop website and removed in April 2013 citing low usage 117 118 Dedicated encrypted search page Various search engines provide encrypted Web search facilities In May 2010 Google rolled out SSL encrypted web search 119 The encrypted search was accessed at encrypted google com 120 However the web search is encrypted via Transport Layer Security TLS by default today thus every search request should be automatically encrypted if TLS is supported by the web browser 121 On its support website Google announced that the address encrypted google com would be turned off April 30 2018 stating that all Google products and most new browsers use HTTPS connections as the reason for the discontinuation 122 Real Time Search Google Real Time Search was a feature of Google Search in which search results also sometimes included real time information from sources such as Twitter Facebook blogs and news websites 123 The feature was introduced on December 7 2009 124 and went offline on July 2 2011 after the deal with Twitter expired 125 Real Time Search included Facebook status updates beginning on February 24 2010 126 A feature similar to Real Time Search was already available on Microsoft s Bing search engine which showed results from Twitter and Facebook 127 The interface for the engine showed a live descending river of posts in the main region which could be paused or resumed while a bar chart metric of the frequency of posts containing a certain search term or hashtag was located on the right hand corner of the page above a list of most frequently reposted posts and outgoing links Hashtag search links were also supported as were promoted tweets hosted by Twitter located persistently on top of the river and thumbnails of retweeted image or video links In January 2011 geolocation links of posts were made available alongside results in Real Time Search In addition posts containing syndicated or attached shortened links were made searchable by the link query option In July 2011 Real Time Search became inaccessible with the Real Time link in the Google sidebar disappearing and a custom 404 error page generated by Google returned at its former URL Google originally suggested that the interruption was temporary and related to the launch of Google 128 they subsequently announced that it was due to the expiry of a commercial arrangement with Twitter to provide access to tweets 129 PrivacyMain article Privacy concerns regarding Google This section needs expansion You can help by adding to it March 2012 Searches made by search engines including Google leave traces This raises concerns about privacy In principle if details of a user s searches are found those with access to the information principally state agencies responsible for law enforcement and similar matters can make deductions about the user s activities This has been used for the detection and prosecution of lawbreakers for example a murderer was found and convicted after searching for terms such as tips with killing with a baseball bat 130 A search may leave traces both on a computer used to make the search and in records kept by the search provider When using a search engine through a browser program on a computer search terms and other information may be stored on the computer by default unless the browser is set not to do this or they are erased Saved terms may be discovered on forensic analysis of the computer An Internet service provider ISP or search engine provider e g Google may store records which relate search terms to an IP address and a time 131 Whether such logs are kept and access to them by law enforcement agencies is subject to legislation in different jurisdictions and working practices the law may mandate prohibit or say nothing about logging of various types of information Some search engines located in jurisdictions where it is not illegal make a feature of not storing user search information 132 The keywords suggested by the Autocomplete feature show a population of users research which is made possible by an identity management system Volumes of personal data are collected via Eddystone web and proximity beacons citation needed Google has been criticized for placing long term cookies on users machines to store these preferences a tactic which also enables them to track a user s search terms and retain the data for more than a year 133 Since 2012 Google Inc has globally introduced encrypted connections for most of its clients to bypass governative blockings of the commercial and IT services 134 RedesignThis section needs expansion You can help by adding to it January 2016 This section needs to be updated Please help update this article to reflect recent events or newly available information January 2016 Product Sans Google s typeface since 2015 In late June 2011 Google introduced a new look to the Google home page in order to boost the use of the Google social tools 135 One of the major changes was replacing the classic navigation bar with a black one Google s digital creative director Chris Wiggins explains We re working on a project to bring you a new and improved Google experience and over the next few months you ll continue to see more updates to our look and feel 136 The new navigation bar has been negatively received by a vocal minority 137 In November 2013 Google started testing yellow labels for advertisements displayed in search results to improve user experience The new labels highlighted in yellow color and aligned to the left of each sponsored link help users differentiate between organic and sponsored results 138 On December 15 2016 Google rolled out a new desktop search interface that mimics their modular mobile user interface The mobile design consists of a tabular design that highlights search features in boxes and works by imitating the desktop Knowledge Graph real estate which appears in the right hand rail of the search engine result page these featured elements frequently feature Twitter carousels People Also Search For and Top Stories vertical and horizontal design modules The Local Pack and Answer Box were two of the original features of the Google SERP that were primarily showcased in this manner but this new layout creates a previously unseen level of design consistency for Google results 139 Search productsMain article List of Google products Google Videos Screenshot Google Videos homepage as of 2016Type of siteVideo search engineAvailable inMultilingualOwnerGoogleURLwww wbr google wbr com wbr videohpCommercialYesRegistrationRecommendedLaunchedAugust 20 2012 10 years ago 2012 08 20 In addition to its tool for searching web pages Google also provides services for searching images Usenet newsgroups news websites videos Google Videos searching by locality maps and items for sale online Google Videos allows searching the World Wide Web for video clips 140 The service evolved from Google Video Google s discontinued video hosting service that also allowed to search the web for video clips 140 In 2012 Google has indexed over 30 trillion web pages and received 100 billion queries per month 141 It also caches much of the content that it indexes Google operates other tools and services including Google News Google Shopping Google Maps Google Custom Search Google Earth Google Docs Picasa discontinued Panoramio discontinued YouTube Google Translate Google Blog Search and Google Desktop Search discontinued 142 There are also products available from Google that are not directly search related Gmail for example is a webmail application but still includes search features Google Browser Sync does not offer any search facilities although it aims to organize your browsing time Energy consumptionIn 2009 Google claimed that a search query requires altogether about 1 kJ or 0 0003 kW h 143 which is enough to raise the temperature of one liter of water by 0 24 C According to green search engine Ecosia the industry standard for search engines is estimated to be about 0 2 grams of CO2 emission per search 144 Google s 40 000 searches per second translate to 8 kg CO2 per second or over 252 million kilos of CO2 per year 145 CriticismComplaints about indexing In 2003 The New York Times complained about Google s indexing claiming that Google s caching of content on its site infringed its copyright for the content 146 In both Field v Google and Parker v Google the United States District Court of Nevada ruled in favor of Google 147 148 January 2009 malware bug A screenshot of the error of January 31 2009 Google flags search results with the message This site may harm your computer if the site is known to install malicious software in the background or otherwise surreptitiously For approximately 40 minutes on January 31 2009 all search results were mistakenly classified as malware and could therefore not be clicked instead a warning message was displayed and the user was required to enter the requested URL manually The bug was caused by human error 149 150 151 152 The URL of which expands to all URLs was mistakenly added to the malware patterns file 150 151 Possible misuse of search results In 2007 a group of researchers observed a tendency for users to rely exclusively on Google Search for finding information writing that With the Google interface the user gets the impression that the search results imply a kind of totality In fact one only sees a small part of what one could see if one also integrates other research tools 153 In 2011 Google Search query results have been shown by Internet activist Eli Pariser to be tailored to users effectively isolating users in what he defined as a filter bubble Pariser holds algorithms used in search engines such as Google Search responsible for catering a personal ecosystem of information 154 Although contrasting views have mitigated the potential threat of informational dystopia and questioned the scientific nature of Pariser s claims 155 filter bubbles have been mentioned to account for the surprising results of the U S presidential election in 2016 alongside fake news and echo chambers suggesting that Facebook and Google have designed personalized online realities in which we only see and hear what we like 156 FTC fines In 2012 the US Federal Trade Commission fined Google US 22 5 million for violating their agreement not to violate the privacy of users of Apple s Safari web browser 157 The FTC was also continuing to investigate if Google s favoring of their own services in their search results violated antitrust regulations 158 Big data and human bias Google search engine robots are programmed to use algorithms that understand and predict human behavior The book Race After Technology Abolitionist Tools for the New Jim Code 159 by Ruha Benjamin talks about human bias as a behavior that the Google search engine can recognize In 2016 some users google searched three Black teenagers and images of criminal mugshots of young African American teenagers came up Then the users searched three White teenagers and were presented with photos of smiling happy teenagers They also searched for three Asian teenagers and very revealing photos of Asian girls and women appeared Benjamin concluded that these results reflect human prejudice and views on different ethnic groups A group of analysts explained the concept of a racist computer program The idea here is that computers unlike people can t be racist but we re increasingly learning that they do in fact take after their makers Some experts believe that this problem might stem from the hidden biases in the massive piles of data that the algorithms process as they learn to recognize patterns reproducing our worst values 159 TrademarkMain article Google verb As people talk about googling rather than searching the company has taken some steps to defend its trademark in an effort to prevent it from becoming a generic trademark 160 161 This has led to lawsuits threats of lawsuits and the use of euphemisms such as calling Google Search a famous web search engine 162 See also Internet portalTimeline of Google Search Censorship by Google Google Search Google verb Dragonfly search engine Google bombing Google Panda Google Penguin Googlewhack Halalgoogling Reunion advertisement List of search engines Comparison of web search engines History of Google List of Google productsReferences York Dan June 6 2016 Google s IPv6 Stats Hit 12 on Fourth Anniversary of World IPv6 Launch CircleID Retrieved August 5 2019 The Anatomy of a Large 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2010 The Filter Bubble The Atlantic Retrieved April 20 2011 Since Dec 4 2009 Google has been personalized for everyone So when I had two friends this spring Google BP one of them got a set of links that was about investment opportunities in BP The other one got information about the oil spill Weisberg Jacob June 10 2011 Bubble Trouble Is Web personalization turning us into solipsistic twits Slate Retrieved August 15 2011 Mostafa M El Bermawy November 18 2016 Your Filter Bubble is Destroying Democracy Wired Retrieved March 3 2017 The global village that was once the internet digital islands of isolation that are drifting further apart each day your experience online grows increasingly personalized Google fined over Safari privacy violation Al Jazeera August 10 2012 Bailey Brandon Google s review by FTC nearing critical point Mercury News November 9 2012 a b Benjamin Ruha 2019 Race After Technology Abolitionist Tools for the New Jim Code 65 Bridge Street Cambridge CB2 1UR UK Polity Press pp 94 95 ISBN 9781509526437 a href Template Cite book html title Template Cite book cite book a CS1 maint location link Duffy Jonathan June 20 2003 Google calls in the language police BBC News Retrieved April 10 2019 Ash Karen Artz Danow Bret J Google It The Search Engine s Trademark May Be a Verb But It s Not Generic The National Law Review Retrieved April 10 2019 Feedback Weight in dollars squared New Scientist June 5 2013 Retrieved November 8 2020 Further readingGoogle Hacks from O Reilly is a book containing tips about using Google effectively Now in its third edition 2006 ISBN 0 596 52706 3 Google The Missing Manual by Sarah Milstein and Rael Dornfest O Reilly 2004 ISBN 0 596 00613 6 How to Do Everything with Google by Fritz Schneider Nancy Blachman and Eric Fredricksen McGraw Hill Osborne Media 2003 ISBN 0 07 223174 2 Google Power by Chris Sherman McGraw Hill Osborne Media 2005 ISBN 0 07 225787 3 Barroso Luiz Andre Dean Jeffrey Holzle Urs 2003 Web Search for a Planet The Google Cluster Architecture IEEE Micro 23 2 22 28 doi 10 1109 MM 2003 1196112 S2CID 15886858 External linksOfficial website The Original Google Google search trends Retrieved from https en wikipedia org w index php title Google Search amp oldid 1135032501, wikipedia, wiki, book, books, library,

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