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Wikipedia

Ubisoft

May 10, 2023

Ubisoft Entertainment SA (/ˈjuːbisɒft/; French: [ybisɔft];[5] formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include Assassin's Creed, Far Cry, For Honor, Just Dance, Prince of Persia, Rabbids, Rayman, Tom Clancy's, and Watch Dogs.

Ubisoft Entertainment SA
Logo since May 2017[1]
Administrative headquarters in Montreuil
FormerlyUbi Soft Entertainment SA (1986–2003)
TypePublic
ISINFR0000054470
IndustryVideo games
Founded28 March 1986; 37 years ago (1986-03-28)
Founders
  • Christian Guillemot
  • Claude Guillemot
  • Gérard Guillemot
  • Michel Guillemot
  • Yves Guillemot
Headquarters
Saint-Mandé
,
France[2]
Area served
Worldwide
Key people
ProductsSee List of Ubisoft games
BrandsAnno, Assassin's Creed, Far Cry, Imagine, Just Dance, Prince of Persia, Raving Rabbids, Rayman, Tom Clancy's, Watch Dogs
ServicesUbisoft Connect
Revenue €2.125 billion[3] (2022)
€241.5 million[3] (2022)
€79.1 million[3] (2022)
Total assets €4.959 billion[3] (2022)
Total equity €1.807 billion[3] (2022)
OwnerGuillemot family (14%)
Tencent (9.99%)
Number of employees
20,665[4] (2022)
SubsidiariesSee List of Ubisoft subsidiaries
Websiteubisoft.com

History

Origins and first decade (1986–1996)

By the 1980s, the Guillemot family had established themselves as a support business for farmers in the Brittany province of France and other regions, including into the United Kingdom. The five sons of the family – Christian, Claude, Gérard, Michel, and Yves – helped with the company's sales, distribution, accounting, and management with their parents before university. All five gained business experience while at university, which they brought back to the family business after graduating. The brothers came up with the idea of diversification to sell other products of use to farmers; Claude began with selling CD audio media. Later, the brothers expanded to computers and additional software that included video games.[6] In the 1980s, they saw that the costs of buying computers and software from a French supplier was more expensive than buying the same materials in the United Kingdom and shipping to France, and came upon the idea of a mail-order business around computers and software. Their mother said they could start their own business this way as long as they managed it themselves and equally split its shares among the five of them. Their first business was Guillemot Informatique, founded in 1984.[7] They originally only sold through mail order, and then were getting orders from French retailers, since they were able to undercut other suppliers by up to 50% of the cost of some titles. By 1986, this company was earning about 40 million French francs (roughly US$5.8 million at that time).[7] In 1985, the brothers established Guillemot Corporation for similar distribution of computer hardware.[7] As demand continued, the brothers recognised that video game software was becoming a lucrative property and decided that they needed to get into the industry's development side, already having insight on the publication and distribution side.[6] Ubi Soft (formally named Ubi Soft Entertainment S.A.) was founded by the brothers on 28 March 1986.[8][9] The name "Ubi Soft" was selected to represent "ubiquitous" software.[10]

Ubi Soft initially operated out of offices in Paris, moving to Créteil by June 1986.[11][12] The brothers used the chateau in Brittany as the primary space for development, hoping the setting would lure developers, as well as to have a better way to manage expectations of their developers.[6] The company hired Nathalie Saloud as manager, Sylvie Hugonnier as director of marketing and public relations, and programmers, though Hugonnier had left the company by May 1986 to join Elite Software.[13] Games published by Ubi Soft in 1986 include Zombi, Ciné Clap, Fer et Flamme, Masque, and Graphic City, a sprite editing programme.[14][15][16][17] As their first game, Zombi had sold 5,000 copies by January 1987.[18][17] Ubi Soft also entered into distribution partnerships for the game to be released in Spain and West Germany.[17] Ubi Soft started importing products from abroad for distribution in France, with 1987 releases including Elite Software's Commando and Ikari Warriors, the former of which sold 15,000 copies by January 1987.[17][19] In 1988, Yves Guillemot was appointed as Ubi Soft's chief executive officer.[9]

By 1988, the company had about 6 developers working from the chateau. These included Michel Ancel, a teenager at the time noted for his animation skills,[6] and Serge Hascoët, who applied to be a video game tester for the company.[20] The costs of maintaining the chateau became more expensive, and the developers were given the option to relocate to Paris. Ancel's family which had moved to Brittany for his job could not afford the cost of living in Paris and returned to Montpellier in southern France. The Guillemot brothers told Ancel to keep them abreast of anything he might come up with there.[6] Ancel returned with Frédéric Houde with a prototype of a game with animated features that caught the brothers' interest. Michel Guillemot decided to make the project a key one for the company, establishing a studio in Montreuil to house over 100 developers in 1994, and targeting a line of 5th generation consoles such as the Atari Jaguar and PlayStation. Their game, Rayman, was released in 1995.[6] Yves managed Guillemot Informatique, making deals with Electronic Arts, Sierra On-Line and MicroProse to distribute their games in France. Guillemot Informatique began expanding to other markets, including the United States, the United Kingdom, and Germany. They entered the video game distribution and wholesale markets and by 1993 had become the "largest" distributor of video games in France.[21]

Worldwide growth (1996–2003)

In 1996, Ubi Soft listed its initial public offering and raised over US$80 million in funds to help them to expand the company.[6] Within 2 years, the company established worldwide studios in Annecy (1996), Shanghai (1996), Montreal (1997), and Milan (1998).

A difficulty that the brothers found was the lack of an intellectual property that would have a foothold in the United States market.[6] When "widespread growth" of the Internet arrived around 1999, the brothers decided to take advantage of this by founding game studios aimed at online free-to-play titles, including GameLoft; this allowed them to license the rights to Ubi Soft properties to these companies, increasing the share value of Ubi Soft five-fold. With the extra infusion of €170 million, they were able to then purchase Red Storm Entertainment in 2000, giving them access to the Tom Clancy's series of stealth and spy games.[6] Ubi Soft helped with Red Storm to continue to expand the series, bringing titles like Tom Clancy's Ghost Recon and Tom Clancy's Rainbow Six series.[6] The company got a foothold in the United States when it worked with Microsoft to develop Tom Clancy's Splinter Cell, an Xbox-exclusive title released in 2002 to challenge the PlayStation-exclusive Metal Gear Solid series, by combining elements of Tom Clancy's series with elements of an in-house developed game called The Drift.[6]

In March 2001, Gores Technology Group sold The Learning Company's entertainment division (which included games originally published by Brøderbund, Mattel Interactive, Mindscape and Strategic Simulations) to them. The sale included the rights to intellectual properties such as the Myst and Prince of Persia series.[22] Ubisoft Montreal developed the Prince of Persia title into Prince of Persia: The Sands of Time released in 2003.[6] At the same time, Ubi Soft released Beyond Good & Evil, Ancel's project after Rayman; it was one of Ubi Soft's first commercial "flops" on its release but which since has gained a cult following.[6]

Around 2001, Ubi Soft established its editorial department headed by Hascoët, initially named as editor in chief and later known as the company's Chief Content Officer. Hascoët had worked alongside Ancel on Rayman in 1995 to help refine the game, and saw the opportunity to apply that across all of Ubi Soft's games.[23][24] Until 2019, most games published by Ubisoft were reviewed through the editorial department overseen by Hascoët.[25]

Continued expansion (2003–2015)

 
The evolution of the Ubisoft logo. The initial logo was created on the company's founding in 1986. With the publication of Rayman, the company used the rainbow shape to show their shift from distributor to a publisher in 1995. The blue "swirl" was introduced in 2003 with the rebranding from "Ubi Soft" to "Ubisoft", alongside their acquisition of the Tom Clancy licence. Another swirl was introduced in 2017, designed to appear as windows into their game worlds while retaining a grain de folie (touch of madness). This excludes the two logos following the 1986 logo and before the 1995 logo.[26]

On 9 September 2003, Ubi Soft announced that it would change its name to Ubisoft, and introduced a new logo known as "the swirl".[27][28] In December 2004, gaming corporation Electronic Arts purchased a 19.9% stake in the firm. Ubisoft referred to the purchase as "hostile" on EA's part.[29] Ubisoft's brothers recognised they had not considered themselves within a competitive market, and employees had feared that an EA takeover would drastically alter the environment within Ubisoft. EA's CEO at the time, John Riccitiello, assured Ubisoft the purchase was not meant as a hostile manoeuvre, and EA ended up selling the shares in 2010.[6]

In February 2005, Ubisoft acquired the NHL Rivals, NFL Fever, NBA Inside Drive and MLB Inside Pitch franchises from Microsoft Game Studios.[30]

Ubisoft established another IP, Assassin's Creed, first launched in 2007; Assassin's Creed was originally developed by Ubisoft Montreal as a sequel to Prince of Persia: The Sands of Time and instead transitioned to a story about Assassins and the Templar Knights.[6] In July 2006, Ubisoft bought the Driver franchise from Atari for a sum of €19 million in cash for the franchise, technology rights, and most assets. Within 2008, Ubisoft made a deal with Tom Clancy for perpetual use of his name and intellectual property for video games and other auxiliary media.[31] In July 2008, Ubisoft made the acquisition of Hybride Technologies, a Piedmont-based studio. In November 2008, Ubisoft acquired Massive Entertainment from Activision.[32] In January 2013, Ubisoft acquired South Park: The Stick of Truth from THQ for $3.265 million.

Ubisoft announced plans in 2013 to invest $373 million into its Quebec operations over 7 years. The publisher is investing in the expansion of its motion capture technologies and consolidating its online games operations and infrastructure in Montreal. By 2020, the company would employ more than 3,500 staff at its studios in Montreal and Quebec City.[33] In February 2013, it began offering games from third-party publisher including Electronic Arts and Warner Bros Interactive Entertainment on its Uplay Shop and its own games to EA's Origin.[34]

In July 2013, Ubisoft announced a breach in its network resulting in the potential exposure of up to 58 million accounts including usernames, email address, and encrypted passwords. The firm denied any credit/debit card information could have been compromised, issued directives to all registered users to change their account passwords, and recommended updating passwords on any other website or service where a same or similar password had been used.[35] All the users who registered were emailed by the Ubisoft company about the breach and a password change request. Ubisoft promised to keep the information safe.[36]

In March 2015, the company set up a Consumer Relationship Centre in Newcastle-upon-Tyne. The centre is intended to integrate consumer support teams and community managers. Consumer Support and Community Management teams at the CRC are operational 7 days a week.[37]

Attempted takeover by Vivendi (2015–2018)

Since around 2015, the French mass media company Vivendi has been seeking to expand its media properties through acquisitions and other business deals. In addition to advertising firm Havas, Ubisoft was one of the first target properties identified by Vivendi, which as of September 2017 has an estimated valuation of $6.4 billion.[38][39] Vivendi, in two actions during October 2015, bought shares in Ubisoft stock, giving them a 10.4% stake in Ubisoft, an action that Yves Guillemot considered "unwelcome" and feared a hostile takeover.[40] In a presentation during the Electronic Entertainment Expo 2016, Yves Guillemot stressed the importance that Ubisoft remain an independent company to maintain its creative freedom.[41] Guillemot later described the need to fight off the takeover: "...when you're attacked with a company that has a different philosophy, you know it can affect what you've been creating from scratch. So you fight with a lot of energy to make sure it can't be destroyed."[42] Vice-President of Live Operations, Anne Blondel-Jouin, expressed similar sentiment in an interview with PCGamesN, stating that Ubisoft's success was partly due to "...being super independent, being very autonomous."[43][44]

Vivendi acquired stake in mobile game publisher Gameloft, owned by the Guillemots, and started acquiring Ubisoft shares.[45][40] In the following February, Vivendi acquired €500 million worth of shares in Gameloft, gaining more than 30% of the shares and requiring the company under French law to make a public tender offer; this action enabled Vivendi to complete the takeover of Gameloft by June 2016.[46][47][48] Following Vivendi's actions with Gameloft in February 2016, the Guillemots asked for more Canadian investors in the following February to fend off a similar Vivendi takeover;[49][50][51] by this point, Vivendi had increased their share in Ubisoft to 15%, exceeding the estimated 9% that the Guillemots owned.[47][49] By June 2016, Vivendi had increased its shares to 20.1% and denied it was in the process of a takeover.[52]

By the time of Ubisoft's annual board meeting in September 2016, Vivendi had gained 23% of the shares, while the Guillemots were able to increase their voting share to 20%. A request was made at the board meeting to place Vivendi representatives on Ubisoft's board, given the size of their shareholdings. The Guillemots argued against this, reiterating that Vivendi should be seen as a competitor, and succeeded in swaying other voting members to deny any board seats to Vivendi.[53]

Vivendi continued to buy shares in Ubisoft, approaching the 30% mark that could trigger a takeover; as of December 2016, Vivendi held a 25.15% stake in Ubisoft.[54] Reuters reported in April 2017 that Vivendi's takeover of Ubisoft would likely happen that year[38] and Bloomberg Businessweek observed that some of Vivendi's shares would reach the 2-year holding mark, which would grant them double voting power, and would likely meet or exceed the 30% threshold.[55] The Guillemot family has since raised its stake in Ubisoft; as of June 2017, the family held 13.6% of Ubisoft's share capital, and 20.02% of the company's voting rights.[56] In October 2017, Ubisoft announced it reached a deal with an "investment services provider" to help them purchase back 4 million shares by the end of the year, preventing others, specifically Vivendi, from buying these.[57]

In the week before Vivendi would gain double-voting rights for previously purchased shares, the company, in quarterly results published in November 2017, announced that it had no plans to acquire Ubisoft for the next 6 months, nor would seek board positions due to the shares they held during that time, and that it "would ensure that its interest in Ubisoft would not exceed the threshold of 30% through the doubling of its voting rights." Vivendi remained committed to expanding in the video game sector, identifying that their investment in Ubisoft could represent a capital gain of over 1 billion euros.[58]

On 20 March 2018, Ubisoft and Vivendi struck a deal ending any potential takeover, with Vivendi agreeing to sell all of its shares, over 30 million, to other parties and agreeing to not buy any Ubisoft shares for 5 years. Some of those shares were sold to Tencent, which after the transaction held about 5.6 million shares of Ubisoft (approximately 5% of all shares).[59] The same day, Ubisoft announced a partnership with Tencent to help bring their games into the Chinese market.[60] Vivendi completely divested its shares in Ubisoft by March 2019.[61][62]

Since 2018

Since 2018, Ubisoft's studios have continued to focus on some franchises, including Assassin's Creed, Tom Clancy's, Far Cry, and Watch Dogs. As reported by Bloomberg Businessweek, while Ubisoft as a whole had nearly 16,000 developers by mid-2019, larger than some of its competitors, and producing 5 to 6 major AAA releases each year compared to the 2 or 3 from the others, the net revenue earned per employee was the lowest of the 4 due to generally lower sales of its games.[citation needed] Bloomberg Business attributed this partially due to spending trends by video game consumers purchasing fewer games with long playtimes, as most of Ubisoft's major releases tend to be. To counter this, Ubisoft in October 2019 postponed 3 of the 6 titles it had planned in 2019 to 2020 or later, as to help place more effort on improving the quality of the existing and released games.[63] Due to overall weak sales in 2019, Ubisoft stated in January 2020 that it would be reorganizing its editorial board to provide a more comprehensive look at its game portfolio and devise greater variation in its games which Ubisoft's management said had fallen stagnant, too uniform and had contributed to weak sales.[64]

See also: § 2020 sexual misconduct accusations and dismissals

Stemming from a wave of sexual misconduct accusations of the #MeToo movement in June and July 2020, Ubisoft had a number of employees accused of misconduct from both internal and external sources. Between Ubisoft's internal investigation and a study by the newspaper Libération, employees had been found to have records of sexual misconduct and troubling behaviour, going back up to 10 years, which had been dismissed by the human resources departments. As a result, some Ubisoft staff either quit or were fired, including Hascoët, Maxime Béland, the co-founder of Ubisoft Toronto, and Yannis Mallat, the managing director of Ubisoft's Canadian studios.[65][20] Yves Guillemot implemented changes in the company to address these issues as it further investigated the extent of the misconduct claims.[66]

In 2020, they announced that they would be making an open world Star Wars game. The deal marked an end to EA's exclusive rights to make Star Wars titles.[67]

Ubisoft stated in its end of 2020 fiscal year investor call in February 2021 that the company will start to make AAA game releases less of a focus and put more focus on mobile and freemium games following fiscal year 2022. CFO Frederick Duguet stated to investors that "we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also complimenting our program of new releases with free-to-play and other premium experiences."[68] Later that year, the company announced it would start branding games developed by its 1st-party developers as "Ubisoft Originals".[69]

In October 2021, Ubisoft participated in a round of financing in Animoca Brands.[70]

Ubisoft has been increasingly involved in blockchain-based video games since the later 2010s. The company is a co-founder of the Blockchain Game Alliance, which was established in September 2018[71][72] and is a consortium of several companies active in the blockchain space that seeks to explore the potential applications of this technology in the video game industry and publicly promotes the use of blockchain-based content in video games.[73] According to Yves Guillemot, one of Ubisoft's co-founders, crypto-based content in video games will allow players to actually own digital content within it, while growing the video game industry in the process.[72] Ubisoft furthermore announced its Ubisoft Quartz blockchain program in December 2021, allowing players to buy uniquely identified customization items for games and then sell and trade them based on the Tezos currency, which Ubisoft claimed was an energy efficient cryptocurrency. This marked the first "AAA" effort into blockchain games.[74] The announcement was heavily criticized by audiences, with the Quartz announcement video attaining a dislike ratio of 96% on YouTube. Ubisoft subsequently unlisted the video from YouTube.[75][76] The announcement was also criticized internally by Ubisoft developers.[77][78]

Tencent invested another €300 million into Guillemot Brothers Limited, the company that holds part of the Guillemots' ownership of Ubisoft, in September 2022. This gave Tencent 49.9% ownership in this holding company and increased the Guillemots' share of voting rights within Ubisoft to about 30%. Yves Guillemot said that Tencent would be working closely with Ubisoft, helping to bring their games into China while assisting in paying off Ubisoft's debts and preventing the company from potential buyouts.[79]

Subsidiaries

Main article: List of Ubisoft subsidiaries
Name Location Founded Acquired Ref.
1492 Studio Vailhauquès, France 2014 March 2018 [80]
Blue Mammoth Games Atlanta, United States 2009 March 2018 [81]
Green Panda Games Paris, France 2013 July 2019 [82]
Hybride Technologies Piedmont, Quebec, Canada 1991 2008
i3D.net Rotterdam, Netherlands 2002 March 2019 [83]
Ketchapp Paris, France March 2014 September 2016 [84]
Kolibri Games Berlin, Germany 2016 February 2020 [85]
Massive Entertainment Malmö, Sweden 1997 November 2008
Owlient Paris, France 2005 2011
Quazal Montreal, Canada 1998 November 2010 [86][87][88]
Red Storm Entertainment Cary, North Carolina, United States November 1996 August 2000
Ubisoft Abu Dhabi Abu Dhabi, United Arab Emirates October 2011 —
Ubisoft Annecy Annecy, France 1996
Ubisoft Barcelona Sant Cugat del Vallès, Spain 1998
Ubisoft Barcelona Mobile Barcelona, Spain 2002 September 2013
Ubisoft Belgrade Belgrade, Serbia November 2016 — [89]
Ubisoft Berlin Berlin, Germany January 2018 [90]
Ubisoft Bordeaux Bordeaux, France September 2017 [91]
Ubisoft Bucharest Bucharest, Romania 1992
Ubisoft Chengdu Chengdu, Sichuan, China 2008
Ubisoft Düsseldorf Düsseldorf, Germany October 1988 January 2001 [92]
Ubisoft Da Nang Da Nang, Vietnam September 2019 — [93]
Ubisoft Future Games of London London, England 2009 October 2013
Ubisoft Halifax Halifax, Nova Scotia, Canada 2003 October 2015
Ubisoft Ivory Tower Villeurbanne, France September 2007 October 2015
Ubisoft Kyiv Kyiv, Ukraine April 2008 —
Ubisoft Leamington Leamington Spa, England November 2002 January 2017
Ubisoft Mainz Mainz, Germany October 1988 January 2001 [92]
Ubisoft Milan Milan, Italy 1998 —
Ubisoft Montpellier Castelnau-le-Lez, France 1994
Ubisoft Montreal Montreal, Canada 1997
Ubisoft Mumbai Mumbai, India June 2018 [94]
Ubisoft Nadeo Paris, France November 2000 October 2009
Ubisoft Odesa Odesa, Ukraine March 2018 — [94]
Ubisoft Osaka Osaka, Japan 1996 2008
Ubisoft Paris Montreuil, France 1992 —
Ubisoft Paris Mobile Montreuil, France 2013
Ubisoft Film & Television Montreuil and Los Angeles January 2011 [95]
Ubisoft Philippines Santa Rosa, Philippines March 2016
Ubisoft Pune Pune, India 2000 2008
Ubisoft Quebec Quebec City, Canada June 2005 —
Ubisoft Redlynx Helsinki, Finland August 2000 November 2011
Ubisoft Reflections Newcastle upon Tyne, England July 1984 July 2006
Ubisoft Saguenay Chicoutimi, Canada February 2018 —
Ubisoft San Francisco San Francisco, United States 2009
Ubisoft Shanghai Shanghai, China 1996
Ubisoft Sherbrooke Sherbrooke, Canada November 2021
Ubisoft Singapore Singapore July 2008
Ubisoft Sofia Sofia, Bulgaria 2006
Ubisoft Stockholm Stockholm, Sweden 2017
Ubisoft Toronto Toronto, Canada May 2010
Ubisoft Winnipeg Winnipeg, Canada April 2018

Former

Name Location Founded Acquired Closed Ref.
Game Studios Los Angeles, United States January 2001 March 2001 March 2001 [96][97][98]
Microïds Canada Montreal, Canada — March 2005 March 2005 [99]
Related Designs Mainz, Germany 1995 April 2013 June 2014 [100][101]
Sinister Games Chapel Hill, North Carolina, United States 1997 May 2000 2003 [102][103][104]
Southlogic Studios Porto Alegre, Brazil 1996 January 2009 January 2009 [105]
Sunflowers Interactive Heusenstamm, Germany 1993 April 2007 April 2007 [106]
THQ Montreal Montreal, Canada October 2010 January 2013 January 2013 [107][108]
Tiwak Montpellier, France August 2000 December 2003 March 2011 [109][110][111]
Ubi Studios Oxford, England — May 2000 — [112][103][113]
Ubisoft Casablanca Casablanca, Morocco April 1998 — June 2016 [114]
Ubisoft Sao Paulo São Paulo, Brazil July 2008 — 2010 [115][116]
Ubisoft Vancouver Vancouver, Canada 2006 February 2009 January 2012 [117][118]
Ubisoft Zurich Thalwil, Switzerland August 2011 — October 2013 [119][120]
Wolfpack Studios Round Rock, Texas, United States 1999 March 2004 May 2006 [121][122][123]

Technology

Ubisoft Connect

Main article: Ubisoft Connect

Ubisoft Connect, formerly Uplay, is a digital distribution, digital rights management, multiplayer and communications service for PC created by Ubisoft. First launched alongside Assassin's Creed II as a rewards program to earn points towards in-game content for completing achievements within Ubisoft, it expanded into a desktop client and storefront for Windows machine alongside other features. Ubisoft then separated the rewards program out as its Ubisoft Club program, integrated with Uplay. Ubisoft Connect was announced in October 2020 as a replacement for UPlay and its Ubisoft Club to launch on October 29, 2020 alongside Watch Dogs: Legion. Connect replaces UPlay and the Club's previous functions while adding support for cross-platform play and save progression for some games. It includes the same reward progression system that the Club offered to gain access to in-game content.[124] Some games on the UPlay service will not be updated to support these reward features that they previously had under the Ubisoft Club; for those, Ubisoft will unlock all rewards for all players.[125]

Uplay/Ubisoft Connect serves to manage the digital rights for Ubisoft's games on Windows computers, which has led to criticism when it was first launched, as some games required always-on digital rights management, causing loss of save game data should players lose their Internet connection. The situation was aggravated after Ubisoft's servers were struck with denial of service attacks that made the Ubisoft games unplayable due to this DRM scheme. Ubisoft eventually abandoned the always-on DRM scheme and still require all Ubisoft games to perform a start-up check through Uplay/Ubisoft Connect servers when launched.[126][127][128][129]

Ubisoft Anvil

Main article: Ubisoft Anvil

Ubisoft Anvil, formerly named Scimitar, is a proprietary game engine developed wholly within Ubisoft Montreal in 2007 for the development of the first Assassin's Creed game and has since been expanded and used for most Assassin's Creed titles and other Ubisoft games, including Ghost Recon Wildlands, Ghost Recon Breakpoint and For Honor.[130]

Disrupt

The Disrupt game engine was developed by Ubisoft Montreal and is used for the Watch Dogs games.[131][132][133] The majority of the engine was built from scratch and uses a multithreaded renderer, running on fully deferred physically based rendering pipeline with some technological twists to allow for more advanced effects.[134] Developer Ubisoft Montreal spent four years creating the engine.[135] Parts of the engine was originally intended for another game in the Driver franchise.[136][137]

Dunia Engine

The Dunia Engine is a software fork of the CryEngine that was originally developed by Crytek, with modifications made by Ubisoft Montreal. The CryEngine at the time could render some outdoor environmental spaces. Crytek had created a demo of its engine called X-Isle: Dinosaur Island which it had demonstrated at the Electronic Entertainment Expo 1999. Ubisoft saw the demo and had Crytek build out the demo into a full title, becoming the first Far Cry, released in 2004.[138] That year, Electronic Arts established a deal with Crytek to build a wholly different title with an improved version of the CryEngine, leaving them unable to continue work on Far Cry.[139] Ubisoft assigned Ubisoft Montreal to develop console versions of Far Cry, and arranging with Crytek to have all rights to the Far Cry series and a perpetual licence on the CryEngine.[140]

In developing Far Cry 2, Ubisoft Montreal modified the CryEngine to include destructible environments and a more realistic physics engine. This modified version became the Dunia Engine which premiered with Far Cry 2 in 2008.[141][142] The Dunia Engine continued to be improved, such as adding weather systems, and used as the basis of all future Far Cry games, and James Cameron's Avatar: The Game, developed by Ubisoft Montreal.[143][144]

Ubisoft introduced the Dunia 2 engine first in Far Cry 3 in 2012,[145] which was made to improve the performance of Dunia-based games on consoles and to add more complex rendering features such as global illumination.[146] According to Remi Quenin, one of the engine's architects at Ubisoft Montreal, the state of the Dunia Engine as of 2017 includes "vegetation, fire simulation, destruction, vehicles, systemic AI, wildlife, weather, day/night cycles, [and] non linear storytelling" which are elements of the Far Cry games.[147] For Far Cry 6, Ubisoft introduced more features to the Dunia 2 engine such as ray tracing support on the PC version and support for AMD's open source variable resolution technology, FidelityFX.[148][149][150][151]

Snowdrop

Main article: Snowdrop (game engine)

The Snowdrop game engine was co-developed by Massive Entertainment and Ubisoft for Tom Clancy's The Division. The core of the game engine is powered by a "node-based system" which simplifies the process of connecting different systems like rendering, AI, mission scripting and the user interface.[152][153] The engine was used in Tom Clancy's The Division 2 and other Ubisoft games such as South Park: The Fractured but Whole, Mario + Rabbids: Kingdom Battle, and Starlink: Battle for Atlas. The engine is next-gen ready[154] and will be used in Massive's Avatar: Frontiers of Pandora[155][156] and a Star Wars open-world game.[157][158]

Games

Main article: List of Ubisoft games

According to Guillemot, Ubisoft recognised that connected sandbox games, with seamless switches between single and multiplayer modes provided the players with more fun, leading the company to switch from pursuing single-player only games to internet connected ones.[159] According to Guillemot, Ubisoft internally refers to its reimagined self as 'before The Division' and an 'after The Division'.[159]

In an interview with The Verge, Anne Blondel-Jouin, executive producer of The Crew turned vice-president of live operations,[159][160] noted that The Crew was an early game of Ubisoft's to require a persistent internet connection in order to play.[159] This raised concerns for gamers and internally at the company.[159]

Film and television

Ubisoft initiated its Ubisoft Film & Television division then named Ubisoft Motion Pictures in 2011. Initially developing media works tied to Ubisoft's games, it has since diversified to other works including about video games. Productions include the live-action film Assassin's Creed (2016) and the series Rabbids Invasion (2013), and Mythic Quest (2020–present).

Litigation

2020 sexual misconduct accusations and dismissals

From June to July 2020, a wave of sexual misconduct accusations occurred through the video game industry as part of the ongoing #MeToo Movement, including some of Ubisoft's employees. Ashraf Ismail, the creative director of Assassin's Creed: Valhalla, stepped down to deal with personal issues related to allegations made towards him;[161] he was later terminated by Ubisoft in August 2020 after their internal investigations.[162] Ubisoft announced two executives that were also accused of misconduct had been placed on leave, and that they were performing an internal review of other accusations and their own policies. Yves Guillemot stated on 2 July 2020 that he had appointed Lidwine Sauer as their head of workplace culture who is "empowered to examine all aspects of our company's culture and to suggest comprehensive changes that will benefit all of us", in addition to other internal and external programs to deal with ongoing issues that may have contributed to these problems.[163] Specific accusations were made at Ubisoft Toronto where the studio co-founder Maxime Béland, also the vice president of editorial for Ubisoft as a whole, was forced to resign by Ubisoft's management due to sexual misconduct issues and led some employees working there to express strong concerns that "The way the studio—HR and management—disregards complaints just enables this behavior from men."[164] Tommy François, the vice president of editorial and creative services, had been placed on disciplinary leave around July and by August, Ubisoft announced his departure from the company.[165]

Spurred by these claims, the newspaper Libération had begun a deeper investigation into the workplace culture at Ubisoft. The paper ran a 2-part report printed on 1 and 10 July 2020 that claimed that Ubisoft had a toxic workplace culture. A component of that workplace was from accusations related to Hascoët.[166][167][65] The issues identified by Libération and corroborated by employees from other studios suggested that some of these problems had extended from the human resource heads of the company ignoring complaints made against Hascoët, using sexual misconduct and harassment to intimidate those who criticized him, on the basis that the creative leads were producing valuable products for the company.[168] On 11 July 2020, the company issued a press release, announcing departures which include the voluntary resignations of Hascoët, Yannis Mallat, the managing director of Ubisoft's Canadian studios, and Cécile Cornet, the company's global head of human resources. Yves Guillemot temporarily filled in Hascoët's former role.[169]

A following report from Bloomberg News by Jason Schreier corroborated these details, with employees of Ubisoft's main Paris headquarters comparing it to a fraternity house. Schreier had found that the issues with Hascoët had gone back years and had affected the creative development on the Assassin's Creed series and other products as to avoid the use of female protagonists.[20] Ubisoft had already been criticized for failing to support female player models in Assassin's Creed Unity or in Far Cry 4, which the company claimed was due to difficulty in animating female characters despite having done this in earlier games.[170][171] Ubisoft employees, in Schreier's report, said that in the following Assassin's Creed games which did feature female protagonists at release, including Assassin's Creed Syndicate and Assassin's Creed Origins, there were serious considerations of removing or downplaying the female leads from the editorial department. This was due to a belief that Hascoët had set in the department that female characters did not sell video games. Further, because of Hascoët's clout in the company, the developers would have to make compromises to meet Hascoët's expectations, such as the inclusion of a strong male character if they had included female leads or if they had used cutscenes, a narrative concept Hascoët reportedly did not like.[20] Hascoët's behavior among other content decisions made by Hascoët had "appeared to affect" the quality of Ubisoft's games by 2019; both Tom Clancy's The Division 2 and Tom Clancy's Ghost Recon Breakpoint "underperformed", which gave Ubisoft justification to diminish Hascoët's oversight with the aforementioned January 2020 changes in the editorial department and gave its members more autonomy.[64][20] There remained questions as to what degree CEO Yves Guillemot knew of these issues prior to their public reporting; employees reported that Hascoët has been very close with the Guillemot brothers since the founding of the editorial department around 2001 and that some of the prior complaints of sexual misconduct had been reported directly to Yves and were dismissed.[65][20] Gamasutra also spoke to some former and current Ubisoft employees during this period from its worldwide studios, corroborating that these issues appears to replicate across multiple studios, stemming from Ubisoft's main management.[172][173]

Ubisoft had a shareholders' meeting on 22 July 2020 addressing these more recent issues. Changes in the wake of the departures included a reorganization of both the editorial team and the human resources team. 2 positions, Head of Workplace Culture and Head of Diversity and Inclusion, would be created to oversee the safety and morale of employees going forward. To encourage this, Ubisoft said it would tie the performance bonus of team leaders to how well they "create a positive and inclusive workplace environment" so that these changes are propagated throughout the company.[66] Ahead of a September 2020 "Ubisoft Forward" media presentation, Yves Guillemot issued a formal apology for the company on their lack of responsibility in the matters prior to these events. Guillemot said "This summer, we learned that certain Ubisoft employees did not uphold our company's values, and that our system failed to protect the victims of their behavior. I am truly sorry to everyone who was hurt. We have taken significant steps to remove or sanction those who violated our values and code of conduct, and we are working hard to improve our systems and processes. We are also focused on improving diversity and inclusivity at all levels of the company. For example, we will invest $1 million over the next five years in our graduate program. The focus will be on creating opportunities for under-represented groups, including women and people of color."[174][175] Guillemot sent out a company-wide letter in October 2020 summarizing their investigation, finding that nearly 25% of the employees had experienced or witnessed misconduct in the last 2 years, and that the company was implementing a 4-point plan to correct these problems, with a focus to "guarantee a working environment where everyone feels respected and safe".[176] The company hired Raashi Sikka, Uber's former head of diversity and inclusion in Europe and Asia, as vice president of global diversity and inclusion for Ubisoft in December 2020 to follow on to this commitment.[177]

In September 2020 Michel Ancel left Ubisoft and the games industry to work on a wildlife preserve, stating that his project Beyond Good & Evil 2 at Ubisoft and Wild as Wild Sheep Studio was left in good hands before he left. As part of their coverage from the sexual misconduct issues, Libération found that Ancel's attention towards Beyond Good & Evil 2 to be haphazard, which had resulted in delays and restarts since the game's 1st announcement in 2010. The team considered Ancel's management style to be abusive, having dismissed some of their work and forcing them to restart on development pathways. While the team at Ubisoft Montpellier had reported on Ancel's lack of organization and leadership on the project to management as early as 2017, Libération claimed it was his close relationship with Yves Guillemot that allowed the situation to continue until 2020 when a more indepth review of all management was performed in wake of the sexual misconduct allegations. Ancel stated he was not aware of the issues from the team and asserts his departure was stress-related.[178] In November 2020, Hugues Ricour, the managing director of Ubisoft Singapore, stepped down from that role after these internal reviews and remained with the company.[179]

The French trade union Solidaires Informatique initiated a class action lawsuit against Ubisoft in relation to the allegations; Solidaires Informatique had previously represented workers in a case of workplace concerns at French developer Quantic Dream.[180] At the trial in May 2021, Le Télégramme reported that very little had changed within the company, as many of the HR staff that were part of the problem remained in their positions within the company, both in its France headquarters and its Canadian divisions. Employees reported to the newspaper that nothing had changed despite the new guidelines.[181] In response to this report, Ubisoft stated that "Over a period of several months, Ubisoft has implemented major changes across its organization, internal processes and procedures in order to guarantee a safe, inclusive and respectful working environment for all team members." and "These concrete actions demonstrate the profound changes that have taken place at every level of the company. Additional initiatives are underway and are being rolled out over the coming months."[181]

Solidaires Informatique and two former Ubisoft employees filed a 2nd lawsuit within the French courts in July 2021. As translated by Kotaku, the complaints states that Ubisoft "as a legal entity for institutional sexual harassment for setting up, maintaining and reinforcing a system where sexual harassment is tolerated because it is more profitable for the company to keep harassers in place than to protect its employees". The complaint names some of those identified during the initial 2020 accusations, including Hascoët, François, and Cornet, as directly responsible for maintaining conditions that promoted the harassment.[182]

See also: ABK Workers Alliance

In July 2021, Activision Blizzard was sued by the California Department of Fair Employment and Housing (DFEH) on accusations the company maintained a hostile workplace towards women and discriminated against women in hiring and promotions.[183] Among other reactions, this led to the Activision Blizzard employees staging a walkout on July 28, 2021 to protest the management's dismissive response to the lawsuit.[184] About 500 employees across Ubisoft signed a letter in solidarity with the Activision Blizzard employees, stating that "It should no longer be a surprise to anyone: employees, executives, journalists, or fans that these heinous acts are going on. It is time to stop being shocked. We must demand real steps be taken to prevent them. Those responsible must be held accountable for their actions."[185] Ubisoft CEO Yves Guillemot sent a letter to all Ubisoft employees in response to this open letter, stating "We have heard clearly from this letter that not everyone is confident in the processes that have been put in place to manage misconduct reports" and that "We have made important progress over the past year".[186] This reply prompted another open letter from Ubisoft employees that derided Guillemot's response in that "Ubisoft continues to protect and promote known offenders and their allies. We see management continuing to avoid this issue", and that the company had generally ignored issues that employees have brought up.[186] The employees' response included 3 demands of Ubisoft management, ending the cycle of simply rotating the troublesome executives and managers between studios to avoid issues, for the employees to have a collective seat in ongoing discussions to improve the workplace situation, and establishing cross-industry collaboration for how to handle future offenses that includes non-management employees as well as union representatives.[186]

In August 2021, a group of Ubisoft employees formed a workers' rights group, A Better Ubisoft, to seek more commitment and action from the company in response to the allegation from the past year. The group asked for having a seat at the table to discuss how the company was handling changes and improvements to avoid having these problems come up in the future.[187][188] Axios reported in December 2021 that there was an "exodus" of Ubisoft employees leaving the company due to a combination to lower pay and the impact of the workplace misconduct allegation.[189]

Ubisoft Singapore began to be investigated by Singapore's Tripartite Alliance for Fair and Progressive Employment Practices in August 2021 based on reports of sexual harassment and workplace discrimination within that studio, following a July 2021 report published by Kotaku.[190][191]

Other lawsuits

  • In 2008, Ubisoft sued Optical Experts Manufacturing (OEM), a DVD duplication company for $25 million plus damages for the leak and distribution of the PC version of Assassin's Creed. The lawsuit claims that OEM did not take proper measures to protect its product as stated in its contract with Ubisoft. The complaint alleges that OEM admitted to all the problems in the complaint.[192]
  • In April 2012, Ubisoft was sued by John L. Beiswenger, the author of the book Link who alleged copyright infringement for using his ideas in the Assassin's Creed franchise. He demanded $5.25 million in damages and a halt to the release of Assassin's Creed III which was set to be released in October 2012, along with any future games that allegedly contain his ideas.[193] On 30 May 2012, Beiswenger dropped the lawsuit. Beiswenger was later quoted as saying he believes "authors should vigorously defend their rights in their creative works", and suggested that Ubisoft's motion to block future lawsuits from Beiswenger hints at their guilt.[194]
  • In December 2014, Ubisoft offered a free game from their catalogue of recently released titles to compensate the season pass owners of Assassin's Creed Unity due to its buggy launch. The terms offered with the free game revoked the user's right to sue Ubisoft for the buggy launch of the game.[195]
  • In May 2020, Ubisoft sued Chinese developer Ejoy and Apple and Google over Ejoy's Area F2 game which Ubisoft contended was a carbon copy of Tom Clancy's Rainbow Six Siege. Ubisoft sought copyright action against Ejoy, and financial damages against Apple and Google for allowing Area F2 to be distributed on their mobile app stores and profiting from its microtransactions.[196]

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External links

 
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  • Official website

May 10, 2023
ubisoft, entertainment, french, ybisɔft, formerly, soft, entertainment, french, video, game, publisher, headquartered, saint, mandé, with, development, studios, across, world, video, game, franchises, include, assassin, creed, honor, just, dance, prince, persi. Ubisoft Entertainment SA ˈ j uː b i s ɒ f t French ybisɔft 5 formerly Ubi Soft Entertainment SA is a French video game publisher headquartered in Saint Mande with development studios across the world Its video game franchises include Assassin s Creed Far Cry For Honor Just Dance Prince of Persia Rabbids Rayman Tom Clancy s and Watch Dogs Ubisoft Entertainment SALogo since May 2017 1 Administrative headquarters in MontreuilFormerlyUbi Soft Entertainment SA 1986 2003 TypePublicTraded asEuronext Paris UBICAC Next 20 componentISINFR0000054470IndustryVideo gamesFounded28 March 1986 37 years ago 1986 03 28 FoundersChristian GuillemotClaude GuillemotGerard GuillemotMichel GuillemotYves GuillemotHeadquartersSaint Mande France 2 Area servedWorldwideKey peopleYves Guillemot chairman CEO Frederick Duguet CFO ProductsSee List of Ubisoft gamesBrandsAnno Assassin s Creed Far Cry Imagine Just Dance Prince of Persia Raving Rabbids Rayman Tom Clancy s Watch DogsServicesUbisoft ConnectRevenue 2 125 billion 3 2022 Operating income 241 5 million 3 2022 Net income 79 1 million 3 2022 Total assets 4 959 billion 3 2022 Total equity 1 807 billion 3 2022 OwnerGuillemot family 14 Tencent 9 99 Number of employees20 665 4 2022 SubsidiariesSee List of Ubisoft subsidiariesWebsiteubisoft com Contents 1 History 1 1 Origins and first decade 1986 1996 1 2 Worldwide growth 1996 2003 1 3 Continued expansion 2003 2015 1 4 Attempted takeover by Vivendi 2015 2018 1 5 Since 2018 2 Subsidiaries 2 1 Former 3 Technology 3 1 Ubisoft Connect 3 2 Ubisoft Anvil 3 3 Disrupt 3 4 Dunia Engine 3 5 Snowdrop 4 Games 5 Film and television 6 Litigation 6 1 2020 sexual misconduct accusations and dismissals 6 2 Other lawsuits 7 References 8 External linksHistory EditOrigins and first decade 1986 1996 Edit By the 1980s the Guillemot family had established themselves as a support business for farmers in the Brittany province of France and other regions including into the United Kingdom The five sons of the family Christian Claude Gerard Michel and Yves helped with the company s sales distribution accounting and management with their parents before university All five gained business experience while at university which they brought back to the family business after graduating The brothers came up with the idea of diversification to sell other products of use to farmers Claude began with selling CD audio media Later the brothers expanded to computers and additional software that included video games 6 In the 1980s they saw that the costs of buying computers and software from a French supplier was more expensive than buying the same materials in the United Kingdom and shipping to France and came upon the idea of a mail order business around computers and software Their mother said they could start their own business this way as long as they managed it themselves and equally split its shares among the five of them Their first business was Guillemot Informatique founded in 1984 7 They originally only sold through mail order and then were getting orders from French retailers since they were able to undercut other suppliers by up to 50 of the cost of some titles By 1986 this company was earning about 40 million French francs roughly US 5 8 million at that time 7 In 1985 the brothers established Guillemot Corporation for similar distribution of computer hardware 7 As demand continued the brothers recognised that video game software was becoming a lucrative property and decided that they needed to get into the industry s development side already having insight on the publication and distribution side 6 Ubi Soft formally named Ubi Soft Entertainment S A was founded by the brothers on 28 March 1986 8 9 The name Ubi Soft was selected to represent ubiquitous software 10 Ubi Soft initially operated out of offices in Paris moving to Creteil by June 1986 11 12 The brothers used the chateau in Brittany as the primary space for development hoping the setting would lure developers as well as to have a better way to manage expectations of their developers 6 The company hired Nathalie Saloud as manager Sylvie Hugonnier as director of marketing and public relations and programmers though Hugonnier had left the company by May 1986 to join Elite Software 13 Games published by Ubi Soft in 1986 include Zombi Cine Clap Fer et Flamme Masque and Graphic City a sprite editing programme 14 15 16 17 As their first game Zombi had sold 5 000 copies by January 1987 18 17 Ubi Soft also entered into distribution partnerships for the game to be released in Spain and West Germany 17 Ubi Soft started importing products from abroad for distribution in France with 1987 releases including Elite Software s Commando and Ikari Warriors the former of which sold 15 000 copies by January 1987 17 19 In 1988 Yves Guillemot was appointed as Ubi Soft s chief executive officer 9 By 1988 the company had about 6 developers working from the chateau These included Michel Ancel a teenager at the time noted for his animation skills 6 and Serge Hascoet who applied to be a video game tester for the company 20 The costs of maintaining the chateau became more expensive and the developers were given the option to relocate to Paris Ancel s family which had moved to Brittany for his job could not afford the cost of living in Paris and returned to Montpellier in southern France The Guillemot brothers told Ancel to keep them abreast of anything he might come up with there 6 Ancel returned with Frederic Houde with a prototype of a game with animated features that caught the brothers interest Michel Guillemot decided to make the project a key one for the company establishing a studio in Montreuil to house over 100 developers in 1994 and targeting a line of 5th generation consoles such as the Atari Jaguar and PlayStation Their game Rayman was released in 1995 6 Yves managed Guillemot Informatique making deals with Electronic Arts Sierra On Line and MicroProse to distribute their games in France Guillemot Informatique began expanding to other markets including the United States the United Kingdom and Germany They entered the video game distribution and wholesale markets and by 1993 had become the largest distributor of video games in France 21 Worldwide growth 1996 2003 Edit In 1996 Ubi Soft listed its initial public offering and raised over US 80 million in funds to help them to expand the company 6 Within 2 years the company established worldwide studios in Annecy 1996 Shanghai 1996 Montreal 1997 and Milan 1998 A difficulty that the brothers found was the lack of an intellectual property that would have a foothold in the United States market 6 When widespread growth of the Internet arrived around 1999 the brothers decided to take advantage of this by founding game studios aimed at online free to play titles including GameLoft this allowed them to license the rights to Ubi Soft properties to these companies increasing the share value of Ubi Soft five fold With the extra infusion of 170 million they were able to then purchase Red Storm Entertainment in 2000 giving them access to the Tom Clancy s series of stealth and spy games 6 Ubi Soft helped with Red Storm to continue to expand the series bringing titles like Tom Clancy s Ghost Recon and Tom Clancy s Rainbow Six series 6 The company got a foothold in the United States when it worked with Microsoft to develop Tom Clancy s Splinter Cell an Xbox exclusive title released in 2002 to challenge the PlayStation exclusive Metal Gear Solid series by combining elements of Tom Clancy s series with elements of an in house developed game called The Drift 6 In March 2001 Gores Technology Group sold The Learning Company s entertainment division which included games originally published by Broderbund Mattel Interactive Mindscape and Strategic Simulations to them The sale included the rights to intellectual properties such as the Myst and Prince of Persia series 22 Ubisoft Montreal developed the Prince of Persia title into Prince of Persia The Sands of Time released in 2003 6 At the same time Ubi Soft released Beyond Good amp Evil Ancel s project after Rayman it was one of Ubi Soft s first commercial flops on its release but which since has gained a cult following 6 Around 2001 Ubi Soft established its editorial department headed by Hascoet initially named as editor in chief and later known as the company s Chief Content Officer Hascoet had worked alongside Ancel on Rayman in 1995 to help refine the game and saw the opportunity to apply that across all of Ubi Soft s games 23 24 Until 2019 most games published by Ubisoft were reviewed through the editorial department overseen by Hascoet 25 Continued expansion 2003 2015 Edit The evolution of the Ubisoft logo The initial logo was created on the company s founding in 1986 With the publication of Rayman the company used the rainbow shape to show their shift from distributor to a publisher in 1995 The blue swirl was introduced in 2003 with the rebranding from Ubi Soft to Ubisoft alongside their acquisition of the Tom Clancy licence Another swirl was introduced in 2017 designed to appear as windows into their game worlds while retaining a grain de folie touch of madness This excludes the two logos following the 1986 logo and before the 1995 logo 26 On 9 September 2003 Ubi Soft announced that it would change its name to Ubisoft and introduced a new logo known as the swirl 27 28 In December 2004 gaming corporation Electronic Arts purchased a 19 9 stake in the firm Ubisoft referred to the purchase as hostile on EA s part 29 Ubisoft s brothers recognised they had not considered themselves within a competitive market and employees had feared that an EA takeover would drastically alter the environment within Ubisoft EA s CEO at the time John Riccitiello assured Ubisoft the purchase was not meant as a hostile manoeuvre and EA ended up selling the shares in 2010 6 In February 2005 Ubisoft acquired the NHL Rivals NFL Fever NBA Inside Drive and MLB Inside Pitch franchises from Microsoft Game Studios 30 Ubisoft established another IP Assassin s Creed first launched in 2007 Assassin s Creed was originally developed by Ubisoft Montreal as a sequel to Prince of Persia The Sands of Time and instead transitioned to a story about Assassins and the Templar Knights 6 In July 2006 Ubisoft bought the Driver franchise from Atari for a sum of 19 million in cash for the franchise technology rights and most assets Within 2008 Ubisoft made a deal with Tom Clancy for perpetual use of his name and intellectual property for video games and other auxiliary media 31 In July 2008 Ubisoft made the acquisition of Hybride Technologies a Piedmont based studio In November 2008 Ubisoft acquired Massive Entertainment from Activision 32 In January 2013 Ubisoft acquired South Park The Stick of Truth from THQ for 3 265 million Ubisoft announced plans in 2013 to invest 373 million into its Quebec operations over 7 years The publisher is investing in the expansion of its motion capture technologies and consolidating its online games operations and infrastructure in Montreal By 2020 the company would employ more than 3 500 staff at its studios in Montreal and Quebec City 33 In February 2013 it began offering games from third party publisher including Electronic Arts and Warner Bros Interactive Entertainment on its Uplay Shop and its own games to EA s Origin 34 In July 2013 Ubisoft announced a breach in its network resulting in the potential exposure of up to 58 million accounts including usernames email address and encrypted passwords The firm denied any credit debit card information could have been compromised issued directives to all registered users to change their account passwords and recommended updating passwords on any other website or service where a same or similar password had been used 35 All the users who registered were emailed by the Ubisoft company about the breach and a password change request Ubisoft promised to keep the information safe 36 In March 2015 the company set up a Consumer Relationship Centre in Newcastle upon Tyne The centre is intended to integrate consumer support teams and community managers Consumer Support and Community Management teams at the CRC are operational 7 days a week 37 Attempted takeover by Vivendi 2015 2018 Edit Since around 2015 the French mass media company Vivendi has been seeking to expand its media properties through acquisitions and other business deals In addition to advertising firm Havas Ubisoft was one of the first target properties identified by Vivendi which as of September 2017 has an estimated valuation of 6 4 billion 38 39 Vivendi in two actions during October 2015 bought shares in Ubisoft stock giving them a 10 4 stake in Ubisoft an action that Yves Guillemot considered unwelcome and feared a hostile takeover 40 In a presentation during the Electronic Entertainment Expo 2016 Yves Guillemot stressed the importance that Ubisoft remain an independent company to maintain its creative freedom 41 Guillemot later described the need to fight off the takeover when you re attacked with a company that has a different philosophy you know it can affect what you ve been creating from scratch So you fight with a lot of energy to make sure it can t be destroyed 42 Vice President of Live Operations Anne Blondel Jouin expressed similar sentiment in an interview with PCGamesN stating that Ubisoft s success was partly due to being super independent being very autonomous 43 44 Vivendi acquired stake in mobile game publisher Gameloft owned by the Guillemots and started acquiring Ubisoft shares 45 40 In the following February Vivendi acquired 500 million worth of shares in Gameloft gaining more than 30 of the shares and requiring the company under French law to make a public tender offer this action enabled Vivendi to complete the takeover of Gameloft by June 2016 46 47 48 Following Vivendi s actions with Gameloft in February 2016 the Guillemots asked for more Canadian investors in the following February to fend off a similar Vivendi takeover 49 50 51 by this point Vivendi had increased their share in Ubisoft to 15 exceeding the estimated 9 that the Guillemots owned 47 49 By June 2016 Vivendi had increased its shares to 20 1 and denied it was in the process of a takeover 52 By the time of Ubisoft s annual board meeting in September 2016 Vivendi had gained 23 of the shares while the Guillemots were able to increase their voting share to 20 A request was made at the board meeting to place Vivendi representatives on Ubisoft s board given the size of their shareholdings The Guillemots argued against this reiterating that Vivendi should be seen as a competitor and succeeded in swaying other voting members to deny any board seats to Vivendi 53 Vivendi continued to buy shares in Ubisoft approaching the 30 mark that could trigger a takeover as of December 2016 Vivendi held a 25 15 stake in Ubisoft 54 Reuters reported in April 2017 that Vivendi s takeover of Ubisoft would likely happen that year 38 and Bloomberg Businessweek observed that some of Vivendi s shares would reach the 2 year holding mark which would grant them double voting power and would likely meet or exceed the 30 threshold 55 The Guillemot family has since raised its stake in Ubisoft as of June 2017 the family held 13 6 of Ubisoft s share capital and 20 02 of the company s voting rights 56 In October 2017 Ubisoft announced it reached a deal with an investment services provider to help them purchase back 4 million shares by the end of the year preventing others specifically Vivendi from buying these 57 In the week before Vivendi would gain double voting rights for previously purchased shares the company in quarterly results published in November 2017 announced that it had no plans to acquire Ubisoft for the next 6 months nor would seek board positions due to the shares they held during that time and that it would ensure that its interest in Ubisoft would not exceed the threshold of 30 through the doubling of its voting rights Vivendi remained committed to expanding in the video game sector identifying that their investment in Ubisoft could represent a capital gain of over 1 billion euros 58 On 20 March 2018 Ubisoft and Vivendi struck a deal ending any potential takeover with Vivendi agreeing to sell all of its shares over 30 million to other parties and agreeing to not buy any Ubisoft shares for 5 years Some of those shares were sold to Tencent which after the transaction held about 5 6 million shares of Ubisoft approximately 5 of all shares 59 The same day Ubisoft announced a partnership with Tencent to help bring their games into the Chinese market 60 Vivendi completely divested its shares in Ubisoft by March 2019 61 62 Since 2018 Edit Since 2018 Ubisoft s studios have continued to focus on some franchises including Assassin s Creed Tom Clancy s Far Cry and Watch Dogs As reported by Bloomberg Businessweek while Ubisoft as a whole had nearly 16 000 developers by mid 2019 larger than some of its competitors and producing 5 to 6 major AAA releases each year compared to the 2 or 3 from the others the net revenue earned per employee was the lowest of the 4 due to generally lower sales of its games citation needed Bloomberg Business attributed this partially due to spending trends by video game consumers purchasing fewer games with long playtimes as most of Ubisoft s major releases tend to be To counter this Ubisoft in October 2019 postponed 3 of the 6 titles it had planned in 2019 to 2020 or later as to help place more effort on improving the quality of the existing and released games 63 Due to overall weak sales in 2019 Ubisoft stated in January 2020 that it would be reorganizing its editorial board to provide a more comprehensive look at its game portfolio and devise greater variation in its games which Ubisoft s management said had fallen stagnant too uniform and had contributed to weak sales 64 See also 2020 sexual misconduct accusations and dismissals Stemming from a wave of sexual misconduct accusations of the MeToo movement in June and July 2020 Ubisoft had a number of employees accused of misconduct from both internal and external sources Between Ubisoft s internal investigation and a study by the newspaper Liberation employees had been found to have records of sexual misconduct and troubling behaviour going back up to 10 years which had been dismissed by the human resources departments As a result some Ubisoft staff either quit or were fired including Hascoet Maxime Beland the co founder of Ubisoft Toronto and Yannis Mallat the managing director of Ubisoft s Canadian studios 65 20 Yves Guillemot implemented changes in the company to address these issues as it further investigated the extent of the misconduct claims 66 In 2020 they announced that they would be making an open world Star Wars game The deal marked an end to EA s exclusive rights to make Star Wars titles 67 Ubisoft stated in its end of 2020 fiscal year investor call in February 2021 that the company will start to make AAA game releases less of a focus and put more focus on mobile and freemium games following fiscal year 2022 CFO Frederick Duguet stated to investors that we see that we are progressively continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics but also complimenting our program of new releases with free to play and other premium experiences 68 Later that year the company announced it would start branding games developed by its 1st party developers as Ubisoft Originals 69 In October 2021 Ubisoft participated in a round of financing in Animoca Brands 70 Ubisoft has been increasingly involved in blockchain based video games since the later 2010s The company is a co founder of the Blockchain Game Alliance which was established in September 2018 71 72 and is a consortium of several companies active in the blockchain space that seeks to explore the potential applications of this technology in the video game industry and publicly promotes the use of blockchain based content in video games 73 According to Yves Guillemot one of Ubisoft s co founders crypto based content in video games will allow players to actually own digital content within it while growing the video game industry in the process 72 Ubisoft furthermore announced its Ubisoft Quartz blockchain program in December 2021 allowing players to buy uniquely identified customization items for games and then sell and trade them based on the Tezos currency which Ubisoft claimed was an energy efficient cryptocurrency This marked the first AAA effort into blockchain games 74 The announcement was heavily criticized by audiences with the Quartz announcement video attaining a dislike ratio of 96 on YouTube Ubisoft subsequently unlisted the video from YouTube 75 76 The announcement was also criticized internally by Ubisoft developers 77 78 Tencent invested another 300 million into Guillemot Brothers Limited the company that holds part of the Guillemots ownership of Ubisoft in September 2022 This gave Tencent 49 9 ownership in this holding company and increased the Guillemots share of voting rights within Ubisoft to about 30 Yves Guillemot said that Tencent would be working closely with Ubisoft helping to bring their games into China while assisting in paying off Ubisoft s debts and preventing the company from potential buyouts 79 Subsidiaries EditMain article List of Ubisoft subsidiaries Name Location Founded Acquired Ref 1492 Studio Vailhauques France 2014 March 2018 80 Blue Mammoth Games Atlanta United States 2009 March 2018 81 Green Panda Games Paris France 2013 July 2019 82 Hybride Technologies Piedmont Quebec Canada 1991 2008i3D net Rotterdam Netherlands 2002 March 2019 83 Ketchapp Paris France March 2014 September 2016 84 Kolibri Games Berlin Germany 2016 February 2020 85 Massive Entertainment Malmo Sweden 1997 November 2008Owlient Paris France 2005 2011Quazal Montreal Canada 1998 November 2010 86 87 88 Red Storm Entertainment Cary North Carolina United States November 1996 August 2000Ubisoft Abu Dhabi Abu Dhabi United Arab Emirates October 2011 Ubisoft Annecy Annecy France 1996Ubisoft Barcelona Sant Cugat del Valles Spain 1998Ubisoft Barcelona Mobile Barcelona Spain 2002 September 2013Ubisoft Belgrade Belgrade Serbia November 2016 89 Ubisoft Berlin Berlin Germany January 2018 90 Ubisoft Bordeaux Bordeaux France September 2017 91 Ubisoft Bucharest Bucharest Romania 1992Ubisoft Chengdu Chengdu Sichuan China 2008Ubisoft Dusseldorf Dusseldorf Germany October 1988 January 2001 92 Ubisoft Da Nang Da Nang Vietnam September 2019 93 Ubisoft Future Games of London London England 2009 October 2013Ubisoft Halifax Halifax Nova Scotia Canada 2003 October 2015Ubisoft Ivory Tower Villeurbanne France September 2007 October 2015Ubisoft Kyiv Kyiv Ukraine April 2008 Ubisoft Leamington Leamington Spa England November 2002 January 2017Ubisoft Mainz Mainz Germany October 1988 January 2001 92 Ubisoft Milan Milan Italy 1998 Ubisoft Montpellier Castelnau le Lez France 1994Ubisoft Montreal Montreal Canada 1997Ubisoft Mumbai Mumbai India June 2018 94 Ubisoft Nadeo Paris France November 2000 October 2009Ubisoft Odesa Odesa Ukraine March 2018 94 Ubisoft Osaka Osaka Japan 1996 2008Ubisoft Paris Montreuil France 1992 Ubisoft Paris Mobile Montreuil France 2013Ubisoft Film amp Television Montreuil and Los Angeles January 2011 95 Ubisoft Philippines Santa Rosa Philippines March 2016Ubisoft Pune Pune India 2000 2008Ubisoft Quebec Quebec City Canada June 2005 Ubisoft Redlynx Helsinki Finland August 2000 November 2011Ubisoft Reflections Newcastle upon Tyne England July 1984 July 2006Ubisoft Saguenay Chicoutimi Canada February 2018 Ubisoft San Francisco San Francisco United States 2009Ubisoft Shanghai Shanghai China 1996Ubisoft Sherbrooke Sherbrooke Canada November 2021Ubisoft Singapore Singapore July 2008Ubisoft Sofia Sofia Bulgaria 2006Ubisoft Stockholm Stockholm Sweden 2017Ubisoft Toronto Toronto Canada May 2010Ubisoft Winnipeg Winnipeg Canada April 2018Former Edit Name Location Founded Acquired Closed Ref Game Studios Los Angeles United States January 2001 March 2001 March 2001 96 97 98 Microids Canada Montreal Canada March 2005 March 2005 99 Related Designs Mainz Germany 1995 April 2013 June 2014 100 101 Sinister Games Chapel Hill North Carolina United States 1997 May 2000 2003 102 103 104 Southlogic Studios Porto Alegre Brazil 1996 January 2009 January 2009 105 Sunflowers Interactive Heusenstamm Germany 1993 April 2007 April 2007 106 THQ Montreal Montreal Canada October 2010 January 2013 January 2013 107 108 Tiwak Montpellier France August 2000 December 2003 March 2011 109 110 111 Ubi Studios Oxford England May 2000 112 103 113 Ubisoft Casablanca Casablanca Morocco April 1998 June 2016 114 Ubisoft Sao Paulo Sao Paulo Brazil July 2008 2010 115 116 Ubisoft Vancouver Vancouver Canada 2006 February 2009 January 2012 117 118 Ubisoft Zurich Thalwil Switzerland August 2011 October 2013 119 120 Wolfpack Studios Round Rock Texas United States 1999 March 2004 May 2006 121 122 123 Technology EditUbisoft Connect Edit Main article Ubisoft Connect Ubisoft Connect formerly Uplay is a digital distribution digital rights management multiplayer and communications service for PC created by Ubisoft First launched alongside Assassin s Creed II as a rewards program to earn points towards in game content for completing achievements within Ubisoft it expanded into a desktop client and storefront for Windows machine alongside other features Ubisoft then separated the rewards program out as its Ubisoft Club program integrated with Uplay Ubisoft Connect was announced in October 2020 as a replacement for UPlay and its Ubisoft Club to launch on October 29 2020 alongside Watch Dogs Legion Connect replaces UPlay and the Club s previous functions while adding support for cross platform play and save progression for some games It includes the same reward progression system that the Club offered to gain access to in game content 124 Some games on the UPlay service will not be updated to support these reward features that they previously had under the Ubisoft Club for those Ubisoft will unlock all rewards for all players 125 Uplay Ubisoft Connect serves to manage the digital rights for Ubisoft s games on Windows computers which has led to criticism when it was first launched as some games required always on digital rights management causing loss of save game data should players lose their Internet connection The situation was aggravated after Ubisoft s servers were struck with denial of service attacks that made the Ubisoft games unplayable due to this DRM scheme Ubisoft eventually abandoned the always on DRM scheme and still require all Ubisoft games to perform a start up check through Uplay Ubisoft Connect servers when launched 126 127 128 129 Ubisoft Anvil Edit Main article Ubisoft Anvil Ubisoft Anvil formerly named Scimitar is a proprietary game engine developed wholly within Ubisoft Montreal in 2007 for the development of the first Assassin s Creed game and has since been expanded and used for most Assassin s Creed titles and other Ubisoft games including Ghost Recon Wildlands Ghost Recon Breakpoint and For Honor 130 Disrupt Edit The Disrupt game engine was developed by Ubisoft Montreal and is used for the Watch Dogs games 131 132 133 The majority of the engine was built from scratch and uses a multithreaded renderer running on fully deferred physically based rendering pipeline with some technological twists to allow for more advanced effects 134 Developer Ubisoft Montreal spent four years creating the engine 135 Parts of the engine was originally intended for another game in the Driver franchise 136 137 Dunia Engine Edit The Dunia Engine is a software fork of the CryEngine that was originally developed by Crytek with modifications made by Ubisoft Montreal The CryEngine at the time could render some outdoor environmental spaces Crytek had created a demo of its engine called X Isle Dinosaur Island which it had demonstrated at the Electronic Entertainment Expo 1999 Ubisoft saw the demo and had Crytek build out the demo into a full title becoming the first Far Cry released in 2004 138 That year Electronic Arts established a deal with Crytek to build a wholly different title with an improved version of the CryEngine leaving them unable to continue work on Far Cry 139 Ubisoft assigned Ubisoft Montreal to develop console versions of Far Cry and arranging with Crytek to have all rights to the Far Cry series and a perpetual licence on the CryEngine 140 In developing Far Cry 2 Ubisoft Montreal modified the CryEngine to include destructible environments and a more realistic physics engine This modified version became the Dunia Engine which premiered with Far Cry 2 in 2008 141 142 The Dunia Engine continued to be improved such as adding weather systems and used as the basis of all future Far Cry games and James Cameron s Avatar The Game developed by Ubisoft Montreal 143 144 Ubisoft introduced the Dunia 2 engine first in Far Cry 3 in 2012 145 which was made to improve the performance of Dunia based games on consoles and to add more complex rendering features such as global illumination 146 According to Remi Quenin one of the engine s architects at Ubisoft Montreal the state of the Dunia Engine as of 2017 includes vegetation fire simulation destruction vehicles systemic AI wildlife weather day night cycles and non linear storytelling which are elements of the Far Cry games 147 For Far Cry 6 Ubisoft introduced more features to the Dunia 2 engine such as ray tracing support on the PC version and support for AMD s open source variable resolution technology FidelityFX 148 149 150 151 Snowdrop Edit Main article Snowdrop game engine The Snowdrop game engine was co developed by Massive Entertainment and Ubisoft for Tom Clancy s The Division The core of the game engine is powered by a node based system which simplifies the process of connecting different systems like rendering AI mission scripting and the user interface 152 153 The engine was used in Tom Clancy s The Division 2 and other Ubisoft games such as South Park The Fractured but Whole Mario Rabbids Kingdom Battle and Starlink Battle for Atlas The engine is next gen ready 154 and will be used in Massive s Avatar Frontiers of Pandora 155 156 and a Star Wars open world game 157 158 Games EditMain article List of Ubisoft games According to Guillemot Ubisoft recognised that connected sandbox games with seamless switches between single and multiplayer modes provided the players with more fun leading the company to switch from pursuing single player only games to internet connected ones 159 According to Guillemot Ubisoft internally refers to its reimagined self as before The Division and an after The Division 159 In an interview with The Verge Anne Blondel Jouin executive producer of The Crew turned vice president of live operations 159 160 noted that The Crew was an early game of Ubisoft s to require a persistent internet connection in order to play 159 This raised concerns for gamers and internally at the company 159 Film and television EditUbisoft initiated its Ubisoft Film amp Television division then named Ubisoft Motion Pictures in 2011 Initially developing media works tied to Ubisoft s games it has since diversified to other works including about video games Productions include the live action film Assassin s Creed 2016 and the series Rabbids Invasion 2013 and Mythic Quest 2020 present Litigation Edit2020 sexual misconduct accusations and dismissals Edit From June to July 2020 a wave of sexual misconduct accusations occurred through the video game industry as part of the ongoing MeToo Movement including some of Ubisoft s employees Ashraf Ismail the creative director of Assassin s Creed Valhalla stepped down to deal with personal issues related to allegations made towards him 161 he was later terminated by Ubisoft in August 2020 after their internal investigations 162 Ubisoft announced two executives that were also accused of misconduct had been placed on leave and that they were performing an internal review of other accusations and their own policies Yves Guillemot stated on 2 July 2020 that he had appointed Lidwine Sauer as their head of workplace culture who is empowered to examine all aspects of our company s culture and to suggest comprehensive changes that will benefit all of us in addition to other internal and external programs to deal with ongoing issues that may have contributed to these problems 163 Specific accusations were made at Ubisoft Toronto where the studio co founder Maxime Beland also the vice president of editorial for Ubisoft as a whole was forced to resign by Ubisoft s management due to sexual misconduct issues and led some employees working there to express strong concerns that The way the studio HR and management disregards complaints just enables this behavior from men 164 Tommy Francois the vice president of editorial and creative services had been placed on disciplinary leave around July and by August Ubisoft announced his departure from the company 165 Spurred by these claims the newspaper Liberation had begun a deeper investigation into the workplace culture at Ubisoft The paper ran a 2 part report printed on 1 and 10 July 2020 that claimed that Ubisoft had a toxic workplace culture A component of that workplace was from accusations related to Hascoet 166 167 65 The issues identified by Liberation and corroborated by employees from other studios suggested that some of these problems had extended from the human resource heads of the company ignoring complaints made against Hascoet using sexual misconduct and harassment to intimidate those who criticized him on the basis that the creative leads were producing valuable products for the company 168 On 11 July 2020 the company issued a press release announcing departures which include the voluntary resignations of Hascoet Yannis Mallat the managing director of Ubisoft s Canadian studios and Cecile Cornet the company s global head of human resources Yves Guillemot temporarily filled in Hascoet s former role 169 A following report from Bloomberg News by Jason Schreier corroborated these details with employees of Ubisoft s main Paris headquarters comparing it to a fraternity house Schreier had found that the issues with Hascoet had gone back years and had affected the creative development on the Assassin s Creed series and other products as to avoid the use of female protagonists 20 Ubisoft had already been criticized for failing to support female player models in Assassin s Creed Unity or in Far Cry 4 which the company claimed was due to difficulty in animating female characters despite having done this in earlier games 170 171 Ubisoft employees in Schreier s report said that in the following Assassin s Creed games which did feature female protagonists at release including Assassin s Creed Syndicate and Assassin s Creed Origins there were serious considerations of removing or downplaying the female leads from the editorial department This was due to a belief that Hascoet had set in the department that female characters did not sell video games Further because of Hascoet s clout in the company the developers would have to make compromises to meet Hascoet s expectations such as the inclusion of a strong male character if they had included female leads or if they had used cutscenes a narrative concept Hascoet reportedly did not like 20 Hascoet s behavior among other content decisions made by Hascoet had appeared to affect the quality of Ubisoft s games by 2019 both Tom Clancy s The Division 2 and Tom Clancy s Ghost Recon Breakpoint underperformed which gave Ubisoft justification to diminish Hascoet s oversight with the aforementioned January 2020 changes in the editorial department and gave its members more autonomy 64 20 There remained questions as to what degree CEO Yves Guillemot knew of these issues prior to their public reporting employees reported that Hascoet has been very close with the Guillemot brothers since the founding of the editorial department around 2001 and that some of the prior complaints of sexual misconduct had been reported directly to Yves and were dismissed 65 20 Gamasutra also spoke to some former and current Ubisoft employees during this period from its worldwide studios corroborating that these issues appears to replicate across multiple studios stemming from Ubisoft s main management 172 173 Ubisoft had a shareholders meeting on 22 July 2020 addressing these more recent issues Changes in the wake of the departures included a reorganization of both the editorial team and the human resources team 2 positions Head of Workplace Culture and Head of Diversity and Inclusion would be created to oversee the safety and morale of employees going forward To encourage this Ubisoft said it would tie the performance bonus of team leaders to how well they create a positive and inclusive workplace environment so that these changes are propagated throughout the company 66 Ahead of a September 2020 Ubisoft Forward media presentation Yves Guillemot issued a formal apology for the company on their lack of responsibility in the matters prior to these events Guillemot said This summer we learned that certain Ubisoft employees did not uphold our company s values and that our system failed to protect the victims of their behavior I am truly sorry to everyone who was hurt We have taken significant steps to remove or sanction those who violated our values and code of conduct and we are working hard to improve our systems and processes We are also focused on improving diversity and inclusivity at all levels of the company For example we will invest 1 million over the next five years in our graduate program The focus will be on creating opportunities for under represented groups including women and people of color 174 175 Guillemot sent out a company wide letter in October 2020 summarizing their investigation finding that nearly 25 of the employees had experienced or witnessed misconduct in the last 2 years and that the company was implementing a 4 point plan to correct these problems with a focus to guarantee a working environment where everyone feels respected and safe 176 The company hired Raashi Sikka Uber s former head of diversity and inclusion in Europe and Asia as vice president of global diversity and inclusion for Ubisoft in December 2020 to follow on to this commitment 177 In September 2020 Michel Ancel left Ubisoft and the games industry to work on a wildlife preserve stating that his project Beyond Good amp Evil 2 at Ubisoft and Wild as Wild Sheep Studio was left in good hands before he left As part of their coverage from the sexual misconduct issues Liberation found that Ancel s attention towards Beyond Good amp Evil 2 to be haphazard which had resulted in delays and restarts since the game s 1st announcement in 2010 The team considered Ancel s management style to be abusive having dismissed some of their work and forcing them to restart on development pathways While the team at Ubisoft Montpellier had reported on Ancel s lack of organization and leadership on the project to management as early as 2017 Liberation claimed it was his close relationship with Yves Guillemot that allowed the situation to continue until 2020 when a more indepth review of all management was performed in wake of the sexual misconduct allegations Ancel stated he was not aware of the issues from the team and asserts his departure was stress related 178 In November 2020 Hugues Ricour the managing director of Ubisoft Singapore stepped down from that role after these internal reviews and remained with the company 179 The French trade union Solidaires Informatique initiated a class action lawsuit against Ubisoft in relation to the allegations Solidaires Informatique had previously represented workers in a case of workplace concerns at French developer Quantic Dream 180 At the trial in May 2021 Le Telegramme reported that very little had changed within the company as many of the HR staff that were part of the problem remained in their positions within the company both in its France headquarters and its Canadian divisions Employees reported to the newspaper that nothing had changed despite the new guidelines 181 In response to this report Ubisoft stated that Over a period of several months Ubisoft has implemented major changes across its organization internal processes and procedures in order to guarantee a safe inclusive and respectful working environment for all team members and These concrete actions demonstrate the profound changes that have taken place at every level of the company Additional initiatives are underway and are being rolled out over the coming months 181 Solidaires Informatique and two former Ubisoft employees filed a 2nd lawsuit within the French courts in July 2021 As translated by Kotaku the complaints states that Ubisoft as a legal entity for institutional sexual harassment for setting up maintaining and reinforcing a system where sexual harassment is tolerated because it is more profitable for the company to keep harassers in place than to protect its employees The complaint names some of those identified during the initial 2020 accusations including Hascoet Francois and Cornet as directly responsible for maintaining conditions that promoted the harassment 182 See also ABK Workers Alliance In July 2021 Activision Blizzard was sued by the California Department of Fair Employment and Housing DFEH on accusations the company maintained a hostile workplace towards women and discriminated against women in hiring and promotions 183 Among other reactions this led to the Activision Blizzard employees staging a walkout on July 28 2021 to protest the management s dismissive response to the lawsuit 184 About 500 employees across Ubisoft signed a letter in solidarity with the Activision Blizzard employees stating that It should no longer be a surprise to anyone employees executives journalists or fans that these heinous acts are going on It is time to stop being shocked We must demand real steps be taken to prevent them Those responsible must be held accountable for their actions 185 Ubisoft CEO Yves Guillemot sent a letter to all Ubisoft employees in response to this open letter stating We have heard clearly from this letter that not everyone is confident in the processes that have been put in place to manage misconduct reports and that We have made important progress over the past year 186 This reply prompted another open letter from Ubisoft employees that derided Guillemot s response in that Ubisoft continues to protect and promote known offenders and their allies We see management continuing to avoid this issue and that the company had generally ignored issues that employees have brought up 186 The employees response included 3 demands of Ubisoft management ending the cycle of simply rotating the troublesome executives and managers between studios to avoid issues for the employees to have a collective seat in ongoing discussions to improve the workplace situation and establishing cross industry collaboration for how to handle future offenses that includes non management employees as well as union representatives 186 In August 2021 a group of Ubisoft employees formed a workers rights group A Better Ubisoft to seek more commitment and action from the company in response to the allegation from the past year The group asked for having a seat at the table to discuss how the company was handling changes and improvements to avoid having these problems come up in the future 187 188 Axios reported in December 2021 that there was an exodus of Ubisoft employees leaving the company due to a combination to lower pay and the impact of the workplace misconduct allegation 189 Ubisoft Singapore began to be investigated by Singapore s Tripartite Alliance for Fair and Progressive Employment Practices in August 2021 based on reports of sexual harassment and workplace discrimination within that studio following a July 2021 report published by Kotaku 190 191 Other lawsuits Edit In 2008 Ubisoft sued Optical Experts Manufacturing OEM a DVD duplication company for 25 million plus damages for the leak and distribution of the PC version of Assassin s Creed The lawsuit claims that OEM did not take proper measures to protect its product as stated in its contract with Ubisoft The complaint alleges that OEM admitted to all the problems in the complaint 192 In April 2012 Ubisoft was sued by John L Beiswenger the author of the book Link who alleged copyright infringement for using his ideas in the Assassin s Creed franchise He demanded 5 25 million in damages and a halt to the release of Assassin s Creed III which was set to be released in October 2012 along with any future games that allegedly contain his ideas 193 On 30 May 2012 Beiswenger dropped the lawsuit Beiswenger was later quoted as saying he believes authors should vigorously defend their rights in their creative works and suggested that Ubisoft s motion to block future lawsuits from Beiswenger hints at their guilt 194 In December 2014 Ubisoft offered a free game from their catalogue of recently released titles to compensate the season pass owners of Assassin s Creed Unity due to its buggy launch The terms offered with the free game revoked the user s right to sue Ubisoft for the buggy launch of the game 195 In May 2020 Ubisoft sued Chinese developer Ejoy and Apple and Google over Ejoy s Area F2 game which Ubisoft contended was a carbon copy of Tom Clancy s Rainbow Six Siege Ubisoft sought copyright action against Ejoy and financial damages against Apple and Google for 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July 2020 a b Winslow Jeremy 22 July 2020 Ubisoft Will Tie Team Leaders Bonuses To Creating Positive Work Environments GameSpot Archived from the original on 22 July 2020 Retrieved 22 July 2020 Ubisoft is making an open world Star Wars game finance yahoo com Archived from the original on 13 January 2021 Retrieved 14 January 2021 Valentine Rebekah 10 February 2021 Ubisoft Moving Away From Reliance on AAA Releases IGN Archived from the original on 10 February 2021 Retrieved 10 February 2021 Peppiatt Dom 10 May 2021 Ubisoft will brand all its first party titles as Ubisoft Originals from now on VG247 Archived from the original on 10 May 2021 Retrieved 10 May 2021 Takahashi Dean 20 October 2021 Animoca Brands raises 65M at 2 2B valuation from Ubisoft and others VentureBeat Archived from the original on 15 December 2021 Retrieved 26 December 2021 Elrom Elad 2019 The Blockchain Developer A Practical Guide for Designing Implementing Publishing Testing and Securing Distributed Blockchain based 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February 2013 Hillier Brenna 26 February 2013 Watch Dogs built on all new engine doesn t share Assassin s Creed tech vg247 com Archived from the original on 30 June 2013 Retrieved 24 January 2021 Dutton Fred 16 May 2013 Watch Dogs Behind the scenes with 2013 s rule breaking action epic PlayStation Blog Archived from the original on 11 January 2018 Retrieved 24 January 2021 Papadopoulos John 26 October 2013 Ubisoft Talks Watch Dogs Disrupt Engine Physics Global Illumination City Size Modding Scene dsogaming com Archived from the original on 11 November 2020 Retrieved 24 January 2021 Aziz Hamza 10 May 2013 How the new Disrupt engine gives life to Watch Dogs Destructoid Archived from the original on 31 October 2020 Retrieved 24 January 2021 Ubisoft Watch Dogs Engine Was Originally Built for Driver IGN 19 December 2013 Watch Dogs Was Built With Pieces Of A Cancelled Driver Game Game Rant 19 December 2013 Hall Charlie 11 July 2013 THE STORY OF CRYTEK FROM X ISLE THROUGH REDEMPTION Polygon 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