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Impact of the Eras Tour

April 12, 2024

Publications and critics have analyzed the cultural, economic and sociopolitical influence of the Eras Tour, the 2023–2024 concert tour by American singer-songwriter Taylor Swift and the highest-grossing tour in history. Driven by a fan frenzy called Swiftmania, the tour's impact is considered an outcome of Swift's wider influence on the 21st-century popular culture. Pollstar called the tour "The Greatest Show on Earth".[1]

Taylor Swift at U.S. Bank Stadium, Minneapolis, as part of the Eras Tour in 2023

The Eras Tour, as Swift's first tour after the COVID-19 lockdowns, caused an economic demand shock fueled by the public's increased affinity for entertainment. It recorded unprecedented ticket sale registrations across the globe, including a virtual queue of over 22 million customers for the Singapore tickets. The first sale in the United States crashed controversially, drawing censure from bipartisan lawmakers, who proposed implementation of price regulation and anti-scalping laws at state and federal levels. Legal scholar William Kovacic called it the "Taylor Swift policy adjustment".[2] Price gouging due to the tour was highlighted in the national legislatures of Brazil, Ireland, and the UK.

Characterized by trickle-down and multiplier effects, elevated commercial activity and economy were reported in cities visited by the tour, which boosted local businesses, the hospitality industry, clothing sales, public transport revenues, and tourism. Fortune estimated the tour's net consumer spending to be $4.6 billion in the US. Cities such as Glendale, Pittsburgh, Minneapolis and Santa Clara renamed themselves to honor Swift; a number of tourist attractions, including the Center Gai, Christ the Redeemer, Space Needle, Marina Bay Sands and Willis Tower, paid tributes and hosted events and exhibitions. Politicians such as Canadian prime minister Justin Trudeau and Chilean president Gabriel Boric petitioned Swift to tour their countries. Government executives in Indonesia, New Zealand, the Philippines, Taiwan, Thailand and some states of Australia also expressed disappointment at the Eras Tour skipping their venues.

Journalists dubbed Swift the cultural highlight of 2023. Beyond sold-out stadiums, the Eras Tour attracted large crowds of ticketless spectators tailgating outside the venues, such as over 60,000 people in Philadelphia, and was a ubiquitous subject in news cycles, social media content, and press coverage. On record charts, Swift's discography experienced surges in album sales and streams; she became the first living artist to have seven albums in the top 40 of the Billboard 200 and the first to chart six albums in the top 10 of the ARIA Albums Chart. Her 2019 song "Cruel Summer" achieved a newfound popularity and became one of her most successful singles. The accompanying concert film of the tour, which became the highest-grossing concert film of all time, featured an atypical film distribution strategy that bypassed major film studios to directly partner with movie theaters and caused a number of other films to shift their release dates. Time named Swift the Person of the Year, making her the first and only person in the arts to achieve the honor.

Demand and geopolitics edit

American singer-songwriter Taylor Swift is often recognized for her success and cultural impact.[3] Her concert tours have all been increasingly lucrative.[4] After taking a break from touring due to the impact of the COVID-19 pandemic, she announced the sixth headlining concert tour of her career, the Eras Tour, in November 2022.[5]

The first United States leg of the tour was announced in November 2022, with 27 concerts across 20 cities.[6] The Latin American, European, Australian and Asian dates were announced in June 2023, visiting 26 cities; popular demand led Swift to increase the number of tour dates in all the continents multiple times.[7][8] In the end, the Eras Tour became the most expansive tour of Swift's career domestically and globally, with 62 US shows and 90 international shows, for a total of 152 shows.[9]

 
 
World leaders such as Chilean president Gabriel Boric (left) and Canadian prime minister Justin Trudeau (right) openly requested Swift to bring the Eras Tour to their countries.[10][11]

Some countries that were expected to receive dates for the tour were absent in Swift's announcements in June 2023, drawing dismay and demands from Swifties and officials in those territories. As such, the tour had a political impact.[12] Billboard reported that politicians and government officials were "clamoring for a glimpse of the Eras Tour":[13]

Unprecedented demand for the Eras Tour tickets were further reported in countries such as Argentina (three million customers),[26] Australia (four million),[27] Canada (31 million),[28] France (one million),[29] and Singapore (22 million).[30] Spanish association football club Real Madrid petitioned La Liga officials to reschedule their final match of the season to accommodate an additional Eras Tour show at their home venue, Santiago Bernabéu Stadium.[31]

Singapore's exclusivity in Southeast Asia edit

 
Filipino drag queen and Swift impersonator Taylor Sheesh emulating the Eras Tour at SM Seaside City, a mall in Cebu City, Philippines.

The Eras Tour caused a diplomatic crisis in Southeast Asia.[32][33] Singapore was the region's only country included in the tour, receiving six dates, while Thailand, Indonesia, and the Philippines were not included despite much anticipation.[34] Media outlets had reported large crowds of fans gathered in various Philippine malls to watch recreations of the tour by Taylor Sheesh, a Filipino drag queen and Swift impersonator.[34] Quartz reported that the Indonesian minister of tourism and creative economy, Sandiaga Uno, had taken note of the tour skipping Indonesia, Southeast Asia's largest economy, and decided to ease the permit process for international touring acts.[35] Academics and critics in Indonesia also agreed that the Indonesian government should amend its policies to host musical efforts such as the Eras Tour.[36][35]

 
 
Thailand prime minister Srettha Thavisin (left) accused Singapore of luring the Eras Tour away from other Southeast Asian countries. Singaporean prime minister Lee Hsien Loong (right) defended it as a "successful arrangement" of his government.[37]

In February 2024, Bangkok Post reported that Srettha Thavisin, the Prime Minister of Thailand since 2023, expressed his disappointment with Singapore exclusively hosting the Eras Tour amongst the member countries of ASEAN, an international union of Southeast Asian countries. He claimed that the Singaporean government offered subsidies of $2 million–$3 million per show in exchange for exclusivity.[38] Emphasizing her global appeal, Thavisin stated that Thai Swifties "had been eagerly awaiting the chance to experience Swift's musical magic live."[39] Pita Limjaroenrat, leader of the Move Forward Party, had previously petitioned Swift to bring the Eras Tour to Thailand; he noted that the country had become a democracy in the years following the 2014 Thai coup d'état that led to the cancellation of her show in Bangkok on the Red Tour.[40]

Joey Salceda, member of the House of Representatives of the Philippines, criticized Singapore for the exclusivity deal, not being a "good neighbor", and disregarding the principles of solidarity upon which ASEAN was founded. He demanded that the Philippine Department of Foreign Affairs seek an explanation on the deal from the Singaporean embassy to the Philippines.[41][42] Uno also expressed disappointment, claiming that "Indonesia was eager to replicate the success of Swiftonomics, which has hugely benefited the tourism industry in Singapore and Australia.[43]

In response, the Singapore Tourism Board (STB) published a statement confirming that they did provide a "grant" to bring the tour to the country, and that the Ministry of Culture, Community and Youth worked with the tour's promoter, Anschutz Entertainment Group (AEG).[44] Minister Edwin Tong refused to disclose any exact figures,[33] adding that the total sum of the grant is not as high as what is being claimed.[45] Singaporean diplomat Bilahari Kausikan argued that Singapore, as a small city-state, cannot afford to be "inefficient" like its neighbors due to competition, and asked "are we supposed to hold ourselves back just because some of our neighbours are slow?" He praised the STB for quickly securing the deal with Swift.[46] Hariz Baharudin of The Straits Times opined that Singapore attracted Swift by offering connectivity, infrastructure and security unlike other Southeast Asian countries.[36]

On March 5, 2024, Lee Hsien Loong, the Prime Minister of Singapore since 2004, was interrogated on the issue in an ASEAN press conference with Australian prime minister Anthony Albanese; Lee confirmed that the grant did contain exclusivity terms but assured that it was not a hostile move towards other Southeast Asian countries.[47][37] The Straits Times correspondent Anjali Raguraman reported that Tong's team, also consisting of representatives of Sport Singapore and the management of Singapore Sports Hub, flew to Los Angeles to negotiate with Swift's agent before any international tour dates were confirmed and requested for Singapore to be "the host at the end of any particular segment of the tour", facilitating addition of more dates in case of higher demand. The Eras Tour in Singapore was extended to an additional week for six shows in total, after the first three shows quickly sold out.[45]

Price regulation in the Americas and Europe edit

In the US, inefficient presale of the Eras Tour tickets by Ticketmaster on November 15, 2022, resulted in a highly publicized controversy.[48] Before the presale, Ticketmaster reported that it received a record-breaking 3.5 million registrations.[49] CNN Business stated that the "astronomical" demand indicated Swift's popularity.[50] On the presale day, Ticketmaster's website crashed and froze due to "historically unprecedented demand".[51] Greg Maffei, chairman of Live Nation Entertainment, said Ticketmaster prepared for 1.5 million verified fans, but 14 million showed up.[52] Ticketmaster also cancelled the November 18 sale due to their inability to meet demand.[53] Swift's fans, upset and enraged with the debacle, accused Ticketmaster of deceit and poor customer service.[54][55][56] The topic soon became a subject of public criticism and political scrutiny, as consumer groups criticized Ticketmaster for its allegedly flawed and incompetent systems.[57][58] US lawmakers, including attorneys general and members of the Congress, took notice of the issue,[59] which became a subject of multiple congressional inquiries.[60] The US Department of Justice opened an antitrust investigation into Live Nation Entertainment and Ticketmaster.[61]

 
US president Joe Biden pressured ticket platforms into eschewing surprise fees from ticket prices following the Eras Tour fiasco.[62]

Media publications deemed the controversy a testament to Swift's influence and said it could bode well for the music industry by propelling conversations about economic inequality and antitrust laws in the US.[63][64] Inspired by the fiasco, various US Congress and state legislature members proposed and enacted a string of bills to ban scalping bots and regulate pricing model.[65][66] The US Federal Trade Commission proposed to outlaw junk fees in the country following the controversy, and the National Economic Council, headed by American President Joe Biden, pressed platforms to abandon junk fees in all prices—not just event tickets but for resort bookings and rental costs as well.[62] American legal scholar William Kovacic called the move "the Taylor Swift policy adjustment."[2] According to Carolyn Sloane, assistant professor of economics at the University of California, Riverside, the tour's fiasco spurred mass political action as Swift "has scaled her talent through demographic technology".[65] Following the bipartisan censure of Ticketmaster at a US Senate hearing, Billboard opined that Ticketmaster had the public's despise and thus made an "easy target for rare bipartisan political action".[66] The Washington Post stated the tour fiasco "was so bad it united the parties",[67] whereas CNN, in an article titled "One Nation, Under Swift", said that Swift's fans united the two parties in a way "the Founding Fathers failed to anticipate".[68]

The tour's difficult ticket sales garnered international political attention as well. Forbes reported widespread scalping of the tickets in the United Kingdom, with immediate re-listing on sites like StubHub and Viagogo for extortionate prices.[69][70] Viagogo responded that "the European leg of Taylor Swift's Eras tour has been long anticipated. We've not seen anything like this since the Beatles and with tickets having only just gone on sale, demand is at its peak right now".[71] Reuters reported that the resale prices of Eras Tour tickets were US$1000 more than other touring acts.[72] Kevin Brennan, a Member of Parliament from Cardiff, demanded a debate in the UK House of Commons on ticket scalpers and the government's plans to tackle them.[73] In Ireland, politician Thomas Pringle spoke in the Dáil Éireann, the lower house of the Irish Parliament, criticizing the "rampant price gouging" in Dublin during the tour's stop in the city as "disgraceful display of greed" by local hotels.[74] William Watson, writing for the Financial Post, opined that the lawmakers from the Liberal Party of Canada, including Trudeau, will attempt to "nationalize" the distribution of the tour's tickets in Canada in an attempt to win over Swift's fans for the upcoming elections.[75] In Brazil, more than 10 scalpers were arrested for trying to resell tickets originally priced at around R$6,000 (US$1,250) at significantly higher prices. Simone Marquetto, a member of the Brazilian Chamber of Deputies for São Paulo, proposed increasing the maximum prison sentence for scalping from to four years and fines up to 100 times the price set by scalpers.[76]

Economy and commerce edit

See also: Economic impact of the COVID-19 pandemic
 
Swift performing at SoFi Stadium in Inglewood, California, on August 9, 2023.

The Eras Tour fueled the commerce and economies of various cities and territories.[77][78][79] According to Billboard, "the arrival of Eras in a new town every weekend brought with it not only an avalanche of hype, media attention and near-groveling from the host cities, but enough traveling business to give local economies a notable boost."[80] Financial analysts called it the "TSwift Lift" to the economy after the COVID-19 recession.[81] The Wall Street Journal coined the term "Taylornomics" to explain the economics involved in and around the Eras Tour. Economist Mara Klaunig stated that "people are willing to travel far and wide to see [Swift]", making the tour a unique case of economic study.[82] A number of business executives reported the tour's favourable impact on their companies' performance.[83]

Local business edit

The Federal Reserve credited Swift with boosting the US economy at large.[84] In urban areas, the tour boosted the hospitality industry,[85] including hotels,[86] local businesses and tourism revenues by millions of dollars.[87][88][89] The Robb Report, citing analysis by Mastercard, reported an extra $100 million in sales by restaurants in the US in 2023.[90] Various restaurants, bars, parks and other businesses organized Swift-themed activities and events, as well as special menus.[91][92] Such Swift-themed eatables and articles quickly ran out of stock in various food outlets and retailers.[82][93] The economic impact of Swift's Eras tour has been compared to sporting events such as the Olympic Games, Super Bowl, and FIFA World Cup.[93][78]

 
The tour replenished the economy of Las Vegas to "pre-pandemic levels".[94]

Reports from some cities and regions are listed below:

  • The first shows in Glendale were more profitable for local businesses than Super Bowl LVII.[78]
  • The Las Vegas Convention and Visitors Authority credited the tour with restoring the economy of Las Vegas to "pre-pandemic levels".[94]
  • The three-day stop in Tampa caused a huge increase in demand for hotel rooms, car-parking services and clothing stores;[95][96] the concerts generated US$730,000 in taxes for the city.[97][88]
  • According to the Houston First Corporation, the three-night stop at NRG Stadium resulted in Houston's highest hotel revenue week of 2023.[98]
  • Nashville, Tennessee reported $28 million in hotel revenue from two nights.[99]
  • All hotel rooms, restaurant reservations, and train tickets were sold out in Boston days before the Eras Tour shows in nearby Foxborough, Massachusetts.[100]
  • Chicago's Eras Tour dates marked the highest hotel occupancy in the city's history,[101] contributing to the state of Illinois recording its highest hotel revenue ever in a fiscal year.[102]
  • Per Booking.com, the average hotel room prices in Pittsburgh, Minneapolis and Kansas City increased three to five folds in anticipation of the tour; the hotel occupancy rate in Allegheny County, Pennsylvania approached 100% and reservation platforms crashed due to web traffic.[103]
  • Eras Tour-related consumer spending in Cincinnati was estimated to be $48 million.[82]
  • The tour's two nights in Denver were projected to add $140 million into Colorado's economy.[104]
  • In Seattle, downtown hotels reported a record $7.4 million in revenue, $2 million more than the record set by a Major League Baseball All-Star Game earlier in the same month.[104]
  • Hotel occupancy rates in Santa Clara were at least 98% weeks before the tour arrived to the city.[105] The tour's two nights generated an estimated $33.5 million in economic impact to Santa Clara County, comparable to National Football League matches.[106]
  • A labor union representing hotel workers from 60 hotels in Los Angeles and Orange counties were at strike since their contracts with the hotels expired on June 30, 2023. One week before the Eras Tour's six Los Angeles concerts, the union protested outside the Hyatt Regency LAX with posters inspired by the Eras Tour aesthetics and an open letter to Swift, which claimed that her concerts make the hotels "a lot of money" and urged her to postpone the concerts in solidarity with the strike.[107][108] A dozen Californian politicians, including Eleni Kounalakis, the Lieutenant Governor of California, signed a petition asking Swift to postpone the concerts.[109] The tour in Los Angeles generated a $320 million boost to the county's gross domestic product (GDP).[110]
 
Swift's four day stop in Tokyo was referred to as "Japan's biggest ever musical event".[111]
  • Swift's shows in Mexico City generated an estimated Mex$1,000,000,000 (US$59 million) in revenue across the city.[112]
  • Veja estimated a "tremendous" R$400,000,000 (US$74 million) economic boost for Brazil during the tour.[113]
  • Mitsumasa Etou, professor from Tokyo City University, projected an economic boost of up to ¥34,100,000,000 (US$229.6 million) in Japan, making the tour "Japan's biggest ever musical event", surpassing the Fuji Rock Festival.[111]
  • According to Sally Capp, Lord Mayor of Melbourne, Australia, the tour is estimated to generate A$1,200,000,000 (US$780 million) in economic value for the city.[114] Venues NSW chief executive Kerrie Mather said the four shows in Sydney will contribute around A$135,800,000 (US$88.7 million) to the state's economy.[115]
  • Bloomberg predicted that the tour's six shows in Singapore would boost its GDP by 0.2 percentage points (approximately US$200 million).[116][117]
  • Evening Standard reported that, according to data from Barclays, presales for the Eras Tour boosted consumer spending in the UK in July 2023.[118] For the June 2024 dates of the UK leg, hotels in Edinburgh, Liverpool and Cardiff sold out by August 2023.[119]
  • In Ireland, concert-related spending increased by 88 percent. The country's hotel sector recorded an unusual 5 percent increase.[120]

Civil transport edit

 
Revenues of public transport services hiked during the tour. Transport agencies such as the Metro Transit of the Twin Cities extended its rail services for the tour.[121]

CNN labeled Swift a "public transit savior", reporting that transit agencies received a "much-needed" post-pandemic boost, thanks to concert-goers commuting via subways, buses, and trains to and from the Eras Tour venues.[122] The Los Angeles Times reported cities across the US saw "ridership surge" from the Eras Tour attendees who chose to take transit. In Atlanta, around 140,000 fans took transit to reach the Mercedes-Benz Stadium, tripling the usual ridership. In Chicago, the tour generated 43,000 bus and train trips, resulting in the highest weekly ridership for the transit system since 2019.[123] In cases of inadequacy, special trains were announced for concertgoers with extended service in places such as Minneapolis,[121] Sacramento,[124] Greater Los Angeles,[123] and Mexico City.[125]

Flight bookings to and within Australia peaked around the tour dates, especially arrivals from New Zealand and South Korea.[126] On February 16, 2024, the day of the first concert in Melbourne, Australia, Melbourne Airport recorded its busiest day since the COVID-19 pandemic in terms of passengers and take-offs and landings.[127]

A number of airlines facilitated special arrangements for Eras Tour attendees, such as:

  • Qantas added 64 more flights between Sydney and Melbourne and Auckland, Brisbane and Perth.[127] Subsequently, due to multiple weather cancellations, Qantas flew an Airbus A380 from Melbourne to Sydney to transport concertgoers.[128]
  • Air New Zealand experienced what it dubbed the "Swift surge"—people rushing to book flights to Australia, where Swift was announced to perform in February 2023. The airline added 14 more flights from Auckland, Wellington, and Christchurch to Sydney and Melbourne.[129][82]
  • Philippine Airlines promoted flights from Manila to Tokyo, Sydney, Melbourne, and Singapore.[130]
  • After Swift postponed her second Buenos Aires show by two days due to inclement weather, LATAM Airlines, Sky Airline and JetSmart Argentina allowed fans to rebook flight tickets at no cost.[131][132] Industry executives called the move "highly unusual".[133]
  • LATAM would continue with their flexibility policy and waived all the fees or any differences in fare for ticket-holders who would book return flights from Rio de Janeiro following the postponement of the second date from November 18 to November 20 due to extreme heat and the death of a fan, with Gol Linhas Aéreas, and Azul Brazilian Airlines following suit.[134][135]
  • Both of Singapore's major airlines, the flagship carrier Singapore Airlines and budget carrier Scoot, registered surges in demand for flights to Singapore in March 2024, particularly from Southeast Asia. Jetstar Asia confirmed a 20 percent surge for routes connecting destinations such as Bangkok, Manila, and Jakarta to Singapore. Macroeconomist Erica Tay reported that over 70 percent of the tour's attendees in Singapore are flying in from overseas.[136] Flight bookings to and from Singapore on Traveloka increased sixfold around the Eras Tour dates.[36]

Economic theory edit

The economics of the Eras tour, including Swift's overall economic impact, has been termed "Swiftonomics" by economists and journalists.[74] It was first coined by economic analyst Augusta Saraiva, who stated that the Eras Tour's unprecedented ticket sales represented a "post-COVID demand shock" in the US, with consumers prioritizing entertainment over an imminent recession. Economics academic Melissa Kearney wrote that COVID-19 affected the public's views about "what's really important to them, and what brings them joy." Los Angeles Times defined Swiftonomics as a microeconomic theory that explains Swift's supply and demand, and political impact following the COVID-19 pandemic.[137][138] The Chair of the Federal Reserve, Jerome Powell, stated "it's good to see" the Eras Tour helping the American economy but cautioned "stronger growth could lead over time to higher inflation and that would require an appropriate response from monetary policy ... So we'll be watching that carefully and seeing how it evolves over time."[139] As per CNBC, Swiftonomics has impacted every town in the US.[140]

 
The Eras Tour's six-day residency in Singapore is part of the government plan to promote the city as Asia's music capital.[141] Marina Bay Sands sold tickets bundled with hotel stays and other experiences.[142]

The demand shock was also further reported in Argentina and Australia.[143][144] Economists who observed the inflation in Southeast Asia termed it "Swiftflation".[145] Marketing professor Seshan Ramaswami wrote that the Eras Tour is one of the significant steps in a movement involving the Government of Singapore's conscious attempts to expand the demographic reach of the city-state's cultural tourism "to young music fans ... From all over Asia and perhaps even the Middle East".[141][146] Following the tour's tie-up with the United Overseas Bank for premium tickets in Singapore, the bank reported a record S$104 million (US$76 million) in income from credit card fees, an 89% increase from the previous year in the quarter.[147]

According to a survey by online research company QuestionPro, 58% of the Eras Tour attendees were between ages 35 and 64, 37 percent between ages 18 and 34, and less than 5 percent under age 18. The tour's economic valuation was also estimated to be $5 billion, higher than the GDP of 50 countries.[148] QuestionPro later increased the estimate to $6.3 billion in the US and Canada. Other economic agencies projected an impact as high as $80 billion globally.[149] According to Insider, one movie studio marketing team found that attendees of the Eras Tour spent an average of $300 per concert.[150] Business magazine Fortune reported that fans spent an average of $1,300 on tickets, travel, and clothes to attend the tour, implying that the Eras Tour could raise $4.6 billion in consumer spending in the US,[101] and consequently "save" the US from recession.[151]

MarketWatch named Swift one of the most influential persons in the stock market, reporting that "vigorous consumer spending epitomized by the Eras Tour helped the U.S. avert a widely predicted summer recession."[152] Similar sentiments were raised by journalists in other countries. The Guardian business columnist Greg Jericho opined that the Eras Tour could save Australia from recession as well.[153] Journalist Swati Pandey wrote, "as recession risks in Australia mount, one unexpected factor could deliver a boost to the economy just when it's under maximum pressure from the Reserve Bank's aggressive interest rate increases: Taylor Swift."[154] The Reserve Bank governor, Michele Bullock, affirmed that "the Taylor Swift inflation effect has forced some spending adjustments" but it would not lead to a detrimental inflation.[155] The Globe and Mail's Tony Keller claimed Swift is the solution to the issues in the Canadian economy.[156] Economists in the UK projected a minimal macroeconomic impact in the country from the tour but that Swiftlation will affect the hotel industry.[157]

Maria Psyllou, economics professor from the University of Birmingham, called the Eras Tour a "complex economic environment". She wrote that the consumers' readiness to spend their money on the tour despite an ongoing global economic deceleration is an example of the trickle-down effect, an economic principle explaining the success of high-income individuals benefitting lower sectors of society, stimulating economic growth and opportunities for a wider spectrum of businesses in turn. Pysllou stated, the Eras Tour shows "the audience's willingness to allocate their resources to experiences they have missed—travel, entertainment, leisure—during the pandemic" and is "a testament to the potent interplay between culture, economics, and human behavior."[110] Anne Steele and Sarah Krouse from The Wall Street Journal opined that the Eras Tour is an example of "women's multiplier effect", showing how women's entertainment can impact the economy.[158] Baharudin characterized Swiftonomics as an economic snowball effect.[36]

Mass media edit

"[Swift's] Eras Tour, which launched in Glendale, Arizona on March 17, hasn't launched a viral moment so much as the tour itself has gone viral, further spreading to every corner of the internet with every successive date. Each stop has dominated the news cycle for days, whether due to its special guests, its surprise songs, its celebrity attendees, its Easter eggs, or its volcanic fan response—even the introduction of a new outfit to Swift's rotation can be headline-worthy."

— Andrew Unterberger, Billboard[159]

The Eras Tour was a phenomenon in mass media, especially on social media.[160] Various moments and events of and during the tour became topics of news coverage and wide social media engagement, both domestically and internationally.[161][162] To Horton, it grew into a "mass cultural moment", generating "unceasing buzz" and "a vast, ever-expanding digital world of clips, reactions, live-streams, dissections and analysis"; hence, apart from just Swift's performances, the mythology, celebrity gossip and fan culture surrounding the tour drove news cycles, expanding the "Swiftverse and dissolving its borders with everything else even further." She described the Eras Tour as "not so much as a series of concerts, but as an ongoing, sprawling, interactive and ever-mutating reality show, with new chapters every week."[163] Media outlets reported on the numerous fan-run livestreams of each tour show, viewed by thousands of people on TikTok nightly.[164][165][166] According to telecommunications company AT&T, fans set data usage records on the company's network in numerous stadiums.[167] Various brands, celebrities and companies posted parodies of the Eras Tour poster on social media.[168][169]

A topic of constant media coverage, a large number of celebrities across various fields such as cinema, television, music and sports attended the Eras Tour, leading to Billboard described the Eras Tour as a "genuinely epic event".[170][171][172] Billboard wrote "none of Swift's peers has enjoyed the kind of cultural cachet she has attained."[173] Culture journalist Kate Lindsay dubbed the tour "post-reality TV" in her Substack newsletter.[174] According to Tyler Foggatt of The New Yorker, Swift "has done to stadium shows what Beyoncé did to Coachella, and to millennials what Bruce Springsteen did to baby boomers. She has crafted a spectacle—a long-form, real-life experience in an age that is otherwise dominated by short-form online content—though the tour is also perfectly designed to be consumed online."[175] Billboard critics agreed that Swift has dominated 2023 commercially and culturally, and some of them opined that the persisting success of Midnights, followed by the Eras Tour, and Swift's release of Speak Now (Taylor's Version) in July 2023 could "overexpose" Swift once again.[176] Glamour raised the same concern, stating Swift has dominated all aspects of popular culture in 2023, resulting in a "Swift monoculture".[177] The Hollywood Reporter opined, Swift became a "queen of all media" with the tour, dominating the concert, streaming and film spheres;[29] Deadline Hollywood referred to Swift as "The Monarch of All Media".[178] Following the media frenzy surrounding Swift in Brazil, Vulture opined Swift "might actually be more popular than Jesus in the country."[179]

Dictionary.com named the word "Era" the "Vibe of the Year" of 2023. Grant Barrett, head of lexicography at the firm, opined that they "saw a real surge in the use of eras across popular culture" in 2023, owing to the Eras Tour, "the year's most high-profile, record-setting, impossible-to-ignore cultural phenomenon".[180] Mary Kate Carr of The A.V. Club wrote "From her tabloid-famous romances to the blockbuster success of her re-recordings to the incredible economic impact of Eras Tour, there wasn't a facet of pop culture that Swift's influence didn't reach".[181]

During the first U.S. leg of the tour in 2023, a fan-created online guessing game dubbed "Swiftball", inspired by fantasy football, began surging in popularity. Over 50,000 fans filled out virtual ballots ahead of each show to guess Swift's nightly "surprise songs" and costumes, with some also donating items to serve as prizes for the winners, such as Swift-themed bracelets, CDs, vinyls, and posters.[182]

Fanaticism edit

The only thing I can compare [the Eras Tour] to is the phenomenon of Beatlemania.

American musician Billy Joel, The New York Times[183]

The fan frenzy associated with the tour has been dubbed "Swiftmania" or similar terms.[184][185][186][187] The Irish Times held it responsible for "pushing up prices", leading to the Swiftflation phenomenon.[188] Journalists considered Swiftmania as the 21st-century equivalent to Beatlemania, a 1960s cultural phenomenon owing to the fanaticism surrounding the English rock band the Beatles. Jon Bream of Star Tribune opined that Swift has achieved "a once unthinkable monoculture, a zeitgeistian redux of Beatlemania".[189][190][191] Media outlets have noted the extensive audience participation on the Eras Tour, particularly the various "inside joke" chants and rituals that the crowds performed together at each show.[192][193][194] Outlets also reported that many fans experienced a "post-concert amnesia", struggling to remember the concert after attending it. Psychologists explained that intensely happy emotions have the same effect on the brain as traumatic events, and can lead to loss of memory, as the "highly stimulating environment" of the show overwhelms the amount of information the brain can handle at a time.[195][196][197] Highly enthusiastic reactions from fans were reported at the screenings of the tour's accompanying concert film as well.[198][199]

Tailgating edit

 
The Beatles swarmed by fans and media personnel in 1964 upon arrival in the Netherlands; the fan frenzy associated with the Eras Tour, dubbed Swiftmania, is considered the 21st-century equivalent to Beatlemania.

Large numbers of fans who did not have tickets to the Eras Tour gathered outside the venues in various cities to listen to Swift performing,[200][201] a tailgate party phenomenon media outlets and fans termed "Taylor-gating".[202][203] According to NBC News, such gatherings in open spaces outside the stadium premises have been attributed to a sense or experience of community within Swift's fandom. Thousands gathered in Tampa, Philadelphia and Nashville, among other cities, following which people "shared positive experiences" about Taylor-gating via TikTok, leading to growing crowds at subsequent shows.[204] The Philadelphia shows attracted around 20,000 ticketless fans every night.[205][206][207] In Chicago, fans occupied the public parks outside Soldier Field, where the concert was "clearly" audible.[204] Cincinnati allocated adjacent park areas for the 41,000 Taylor-gaters.[208][82] In Mexico City, stands outside the venue Foro Sol were opened for tailgaters.[209] Thousands of fans also gathered outside the Melbourne Cricket Ground and the Singapore National Stadium.[210][211]

As the practice grew in popularity, some cities and stadium authorities prohibited tailgating due to security reasons. New Jersey State Police issued a warning on May 26, 2023, asking those without tickets not to gather outside the concert venue in East Rutherford.[212] Levi's Stadium, the venue for the Santa Clara concerts, similarly prohibited tailgating and asked fans not to congregate in the parking lots or nearby streets.[213] Other cities that banned tailgating include Kansas City, Inglewood, and Sydney.[214][215][216]

Some companies hiring temporary workers or volunteers to work at venues reported a surge in applications from fans who could not get tickets to the Eras Tour, with one company receiving over 1,000 applications for 65 positions.[217] In Buenos Aires, Argentina, fans with general admission tickets camped outside the concert venue, Estadio River Plate, in tents for five months in order to secure front-row positions on the floor during the shows.[218] Before the accompanying concert film released in India, a group of Swifties in Bangalore took out a public march to get Swift to tour India. The fanfare was criticized by some Indian internet users, who dubbed the movement "embarrassing". In response, Indian Swifties on social media opined they were being unfairly "targeted for having fun", highlighting fanbases of Indian actors who have not being scrutinized similarly.[199]

Merchandise edit

 
 
 
 
Some of the friendship bracelets circulated at the Eras Tour and the screenings of its concert film.

Concert attendees and Taylor-gating fans made friendship bracelets, carrying song titles or references to Swift's music and colloquialisms, to trade with each other or give to celebrity attendees, inspired by lyrics in Swift's 2022 song "You're on Your Own, Kid".[219][220][221] The trend also grew amongst celebrities, such as Kenyan-Mexican actress Lupita Nyong'o, who made and shared bracelets at the tour.[222] Swift herself commented on the making and sharing of bracelets,[223] which The New York Times dubbed the "badge of the Swiftie fandom".[162]

The bracelets became a significant business for shops online;[224] The Washington Post reported $3 million of bracelets were sold on e-commerce website Etsy between the months of April and August in 2023.[104] Some bead shops saw a record-setting surge in sales;[225][158] arts and crafts supply store Michaels reported a chain-wide increase in sales of more than 40% on their jewelry range, and up to 500% in locations that the tour visited.[226] Shortages in beads and sequins supply were also reported.[221] Stores selling bracelet supplies in Australia also reported large increases in sales and shortages.[227][228]

 
 
Portions of the long queues formed for the Eras Tour merchandise truck in the stadium premises in Seattle (top) and Minneapolis (below)

The Eras Tour merchandise trucks drew uncommonly long queues at all stops of the tour.[184][229][230] The New York Times reported that hundreds of fans waited outside the Raymond James Stadium in Tampa, Florida, overnight in the rain to purchase the merchandise before it sold out.[185] In Los Angeles, more than 3,000 fans queued for the merchandise stands outside SoFi Stadium.[231] The Wall Street Journal estimated that $3 million worth of merchandise is sold at every stop of the tour.[232] According to Universal Music Group (UMG), the success of tour helped boost merchandising revenue by 12 percent, compensating the decline in touring revenue during the pandemic.[233] Pollstar estimated the first 60 shows in 2023 collected $200 million in revenue from merchandise sales.[234]

The Messenger reported that the confetti gathered from the Eras Tour evolved into its own niche market—being sold online at prices ranging from $10 to $200 on eBay and Facebook Marketplace—with some fans recouping full costs of their tickets in the process. Journalist Julia Gray wrote, "Confetti is like an extension of Swift's sought-after, limited-release merch. There's an element of scarcity and exclusivity."[235]

Fashion edit

According to fashion critic Vanessa Friedman, Swift's wardrobe for the Eras Tour received wide press coverage.[236] Tailors reported an increased demand for replicas of Swift's tour outfits.[237] The tour increased the demand in sales of apparel like metallic boots and sequin dresses. According to CNN, fashion and clothing retailers across the US are "carefully" marketing their products to actively target attendees of the Eras Tour. Companies such as Altar'd State, Bipty, and Hazel & Olive created a separate section of items inspired by Swift and her eras. Sales of rhinestone boots and cowboy hats also spiked, helping Hazel & Olive achieve its "biggest sales year yet."[238][239] Vogue further noted the tour's impact on social media fashion, which used to only be a phenomenon of music festivals such as Coachella;[240] many fans wore replicas of Swift's outfits or costumes based on her music to the concert.[241][242] Shannon Aducci of Footwear News opined that Swifties at the Eras Tour shaped the direction of 2023 summer fashion.[243]

Seismic activity edit

During the tour's stop in Seattle at Lumen Field on July 22 and 23, 2023, fans in the area caused seismic activity equivalent to a 2.3-magnitude earthquake, nicknamed the "Swift Quake". It was mostly attributed to the concert attendees jumping, dancing and cheering, as well as the loud sound system. According to Jackie Caplan-Auerbach, a seismologist at Western Washington University, the seismic activity on both nights was more than "twice as hard" as the Beast Quake—when Seattle experienced seismic activity equivalent to a 2.0-magnitude earthquake after the Seattle Seahawks scored a touchdown against the New Orleans Saints during a National Football League (NFL) game—as well as "RaveQuakes" during important Seattle Sounders FC soccer games.[244][245] Researchers from California Institute of Technology and University of California, Los Angeles, also reported that fans caused "earthquake-like" tremors when the tour visited the SoFi Stadium in Inglewood, in a study titled "Shake to the Beat: Exploring the Seismic Signals and Stadium Response of Concerts and Music Fans."[246]

Music charts edit

This is the part about Taylor Swift's career that is unprecedented. She has, rather brilliantly, convinced the public that her past and present coexist right now. She's dismantled the former "new work vs. old work" binary for artists and replaced it with the "Eras" paradigm, where her songs are parceled into different concurrent channels that are equally accessible ... Swift has figured out how to reprogram the public's internal algorithm better than any of her competitors, so that her historical fame doesn't count against her contemporary fame. She gets to be a "legacy act" and a "relevant pop act" simultaneously.

— Critic Steven Hyden, Uproxx[247]

Swift's discography gained in sales and streams following the Eras Tour. Billboard reported that Swift's entire discography rose in daily streams, especially the songs on the setlist.[248] She ultimately became the year-end top artist of 2023 on the Billboard charts—the first-ever act to become the year-end top artist in three different decades (after 2009 and 2015).[249] Swift was 2023's most streamed artist on Apple Music and Spotify; on Apple Music, she set an all-time record for the most listeners for any artist in a year.[250][251]

Seven of Swift's albums charted in the top 40 regions of the US Billboard 200, making Swift the first living artist to do so. Midnights charted at number 3, Lover at number 13, Folklore at number 14, 1989 at number 19, Red (Taylor's Version) at number 22, Reputation at number 26, and Evermore at number 31. Whitney Houston was the first artist to chart seven albums in the top 40, but she did so posthumously.[252] Several weeks later, Swift became the first artist to simultaneously chart eight albums in the top 40 and nine albums in the top 50,[253] and after the release of Speak Now (Taylor's Version), became the first woman to chart four albums in the top 10 and 11 albums overall in a single week.[254][255] Later in 2023, after the release of 1989 (Taylor's Version), she surpassed her own record by charting five albums in the top 10 of the Billboard 200, becoming the first living artist to achieve the feat.[256] Luminate Data reports accounted 1.79 percent of the US music market in 2023 to Swift alone—the largest annual share for an artist. The report claimed that if Swift were a genre, she would be the 9th most consumed genre of 2023, bigger than jazz entirely and trailing only behind Christian music.[257]

Following the Australian ticket sales in June 2023, Swift charted six albums in the ARIA Albums Chart top 10, becoming the first artist to occupy the entire top five.[258] In February 2024, as the Australian leg of the Eras Tour drew to a close, she surpassed her own record by charting seven albums in the top 10, including the entire top six.[259] Following the opening shows of the Eras Tour, five of Swift's albums entered the top 40 of the UK Albums Chart.[260]

Swift's 2019 song "Cruel Summer" achieved resurgent success in 2023. The Eras Tour concerts begin with the Lover act, in which "Cruel Summer" is the second song performed.[261] The song resurged in popularity and streaming after it became viral on social media, re-entering the top 50 in the US and the top 40 in the UK.[262][263] Therefore, Swift's label Republic Records released the song as the fifth single from Lover, her seventh studio album from 2019, to US contemporary hit radio on June 20, 2023.[261] "Cruel Summer" entered the singles charts for the first time in various countries and reached new peaks in Australia (1),[264] the Philippines (1),[265] Singapore (1),[266] the US (1),[267] Japan (2),[268] the UK (3),[269] Indonesia (5),[270] New Zealand (5),[271] Canada (6),[272] Malaysia (8),[273] Ireland (12),[274] and Brazil (54).[275] On Spotify, "Cruel Summer" was the sixth most-streamed song globally in 2023, and Lover was the seventh most-streamed album globally in 2023.[251]

Swift's 2014 single "Blank Space" re-entered the US Hot 100 (49),[276] and the singles chart in the Netherlands (17).[277] It debuted and reached new peaks in Singapore (13),[278] the Philippines (25),[279] Vietnam (57),[280] and the Billboard Global 200 chart (40) that was inaugurated in 2020.[272]

Billboard's Andrew Unterberger wrote, the "really unprecedented thing" about the Eras Tour's streaming impact is that "the initial bump did not start receding back to its usual sea after a week or two [as with the case of artists than Swift]—it continued to grow. And grow." He reported that even at the tenth week of the tour, Swift's discography showed a 79% increase in streams from where it was pre-tour, amassing "hundreds of millions more streams" weekly.[281] Commenting on the resurgent success of "Cruel Summer", Billboard editor Jason Lipshutz stated, "a Lover track organically rising to new heights at the same time simply demonstrates Swift's current ubiquity, unprecedented in the modern music era."[282]

Cinema edit

Further information: Taylor Swift: The Eras Tour § Impact

Swift announced the tour's concert film, Taylor Swift: The Eras Tour, on August 31, 2023. North American tickets went on sale immediately, and despite AMC Theatres, the film's official distributor, upgrading its online infrastructure in anticipation of high demand for presale tickets, the app crashed, forcing customers into queues.[283] The film collected $37 million in first-day presales in the US and earned $123 million globally in its opening week, a record among concert films.[284][285][286] IMAX Corporation CEO Richard Gelfond told CNBC that the presale figures were comparable to those of a "blockbuster tentpole feature".[287] The film was released on October 13, 2023, and several films that shared the same release date moved out of it to avoid competing with The Eras Tour, including The Exorcist: Believer.[288]

The film became the highest-grossing concert film of all time.[289][290] Various journalists opined that it was released in a crucial time for movie theaters and would boost their earnings after the business was widely affected by the then-ongoing Writers Guild of America and SAG-AFTRA strikes.[291][292][293] Michael O'Leary, president of the National Association of Theatre Owners, believed the success of The Eras Tour was a testament to the unrealized potential of concert films in theaters.[293] It was reported that Hollywood executives were irked with Swift's surprise announcement of the film as she had directly and secretly negotiated with AMC to distribute the film in theaters, bypassing major film studios and their streaming services.[294] The Daily Telegraph's Ed Power praised Swift's business sense and decision to release the film to the fury of the studios, writing: "Barbenheimer showed people will go to the cinema if they feel they are participating in a communal experience. Hollywood refused to take advantage of this. So Swift has instead."[294] Inc. columnist Jason Aten said Swift could be "the world's saviest marketer" as she "seems to have figured out [release strategies] far better than most studio executives".[295] Others opined The Eras Tour's success could affect the conventional producer–distributor–exhibitor structure of film releases.[296][297]

Honors edit

City administrations, companies and other organizations celebrated the Eras Tour with various tributes.[88][298]

Governments edit

 
State Farm Stadium in Glendale, Arizona hosted the first show of the tour. Glendale renamed itself Swift City to honor the tour.[299]
 
Rio de Janeiro welcomed the Eras Tour to Brazil by lighting the statue of Christ the Redeemer (pictured) with a Swift-inspired projection.

Organizations and companies edit

 
The Eras Tour inspired many exhibitions. Pictured is the showcase of an outfit Swift wore in the "Lavender Haze" music video at a Nashville exhibition.
 
Various organizations hosted Swift-themed events and activities. The Carnegie Science Center (pictured) hosted a scavenger hunt of Eras Tour-themed objects.[346]
  • In Pittsburgh, the Gateway Clipper Fleet threw Swift-themed parties for passengers.[103] The Carnegie Science Center organized an Eras Tour-themed scavenger hunt of miniature Swift dolls hidden throughout the Miniature Railroad and Village exhibition on June 16 and 17, and the Buhl Planetarium hosted a Swift-themed laser show.[346]
  • In Los Angeles, the Grammy Museum at L.A. Live opened a pop-up exhibit from August 2 to September 18, featuring 13 costumes and instruments from Swift's original Speak Now era and later seen in the "I Can See You" music video.[347]
  • Spotify launched a feature that uses listener's streaming data to list their "top five Taylor Swift eras".[348] Recognizing Swift's singular achievements, the Apple Music Awards honored with a special event called Taylor Swift's Eras: The Experience.[349]
  • In honor of the completion of the first US leg of the Eras Tour, Starbucks stores across the US played her music all day during the last day of the leg (August 9, 2023).[350]
  • Air New Zealand added special seats for those attending the tour in Australia, renaming one of the flights "NZ1989" in reference to the album of the same name.[351] Philippine carrier Cebu Pacific also changed the flight numbers of its Singapore-bound planes to "1989".[352]
  • A Royal Caribbean International cruise trip from Miami to the Bahamas, titled In My Era Cruise, has been scheduled on October 21, a day after the tour's final date in Miami.[344]
  • A number of media publications bestowed Swift with year-end honorifics. Time named Swift their 2023 Person of the Year, an annual title given to a person, group, object, or idea that dominated the year culturally.[353] Consequence named her their 2023 Artist of the Year,[354] while The New York Times and The Guardian declared 2023 "the year of Taylor Swift".[355][356] Billboard placed her atop their list of the greatest pop stars of 2023.[80]
 
Center Gai in Shibuya, Tokyo, was temporarily renamed to honor Swift's four sold-out shows in the city.
  • In Tokyo, Center Gai, a commercial street in Shibuya, temporarily renamed itself Shibuya Center Gai (Taylor's Version) from February 7 to 20, displaying flags featuring Swift's albums and playing her music.[357]
  • In Sydney, several stadiums were lit purple in reference to "Lavender Haze". Sydney Airport displayed billboards welcoming fans into the city. Numerous businesses in the city hosted Swift-themed events.[358]
  • In Singapore, Jewel Changi Airport organized a Swift-themed sing-along event for fans on March 1, 2024.[359] Marina Bay Sands staged an immersive experience called The Eras Tour Trail and a tour-themed light-and-water show.[360]
  • Although China was not part of the tour, Chinese video platform Bilibili hosted multiple events in celebration of the Singapore shows, including user-uploaded video themes inspired by Swift and the Eras Tour, the chance to win tickets to and a round-trip flight for the shows, and a livestream of the final two shows.[361]

Critical analyses edit

It will take some time before all the implications of Taylor Swift's Eras Tour are fully understood. Her epochal trek is a potent multifaceted symbol for our times rife with social, political, economic and cultural meaning, which we'll leave to cultural theorists and pundits to deconstruct. From a live industry standpoint, however, her stadium tour is both qualitatively and quantitatively a high-water mark that left the showgoer completely agog.

— Andy Gensler, Pollstar[1]

Publications unanimously described the Eras Tour as a cultural phenomenon. The Recording Academy published, the tour is "the most legendary of [Swift's] generation", emphasizing it is "hard to imagine that any other tour this year will have a cultural impact as big".[362] USA Today described the tour as a "historically monumental event".[363] The Guardian said the tour is 2023's "single most significant pop culture phenomenon".[12] Many critics also opined that the tour marked the greatest moment in Swift's career.[364][12]

Many critics considered the "cultural domination" of the Eras Tour a rarity. Time journalists called it an "unmatched success" and a "in a league of its own".[221] Amanda Petrusich wrote, despite the noted decline of monocultural affairs in contemporary popular culture as consumers "no longer consume the same cultural objects at the same time or in the same way", the Eras Tour is an exception, achieving a rare, "mind-boggling inescapability".[365] According to Pollstar, the tour "[did not just enter] the broader discourse but, in so many ways, its gravity is so formidable that the tour and everything that's fallen into its orbit drives the discourse."[77] Shirley McMarlin of Pittsburgh Tribune-Review wrote, "Taylor Swift is the biggest thing going in the entertainment industry. Turn on the TV or radio, scroll social media, listen to talk on the street, and there she is."[190] Ryan Faughnder of the Los Angeles Times felt that the Eras Tour turned into a "the ultimate FOMO-inducing event".[366] In the opinion of Vogue's Megan Angelo, the Eras Tour "cemented Woodstock-level status in American musical history" and the "last bastion of monoculture".[367] As per Billboard, "it would be no exaggeration to call the Eras Tour the single most anticipated live trek of the century."[80]

Mikael Wood and August Brown of the Los Angeles Times wrote, the tour remained "atop the cultural conversation virtually nonstop" since it started. According to Bill Werde, professor of music and entertainment industries in Syracuse University, "the last artist who could effortlessly sell out stadiums and was simultaneously on top of their game in terms of the zeitgeist of popular music—the name that comes to my mind is Michael Jackson. This is really like the Thriller era."[368] The New York Times author Ben Sisario opined, the tour showed that Swift has a "white-hot demand and media saturation" unseen since Jackson and Madonna in the 1980s, and that she stood above artists that toured concurrently, such as Beyoncé, Bruce Springsteen, and Drake, in terms of success and "media noise".[183] Variety critic Chris Willman said the Eras Tour is like a "career-capping Beatles tour that never happened", surpassing all the tours of the past in terms of business and cultural significance.[369]

Journalists credited the Eras Tour with popularizing and legitimizing the notion and concept of "eras" in terms of a music career. The A.V. Club opined that the concept is one of Swift's signatures.[370][371][247] The Guardian journalist Dave Simpson wrote that the 44-song set list of the Eras Tour might increase the demand for "longer" concerts and may "trigger a set list arms race as artists battle to play longer than each other." He opined that the It's All a Blur Tour, an upcoming co-headlining tour by Drake and 21 Savage, was inspired by the concept of the Eras Tour, with the former's promotional poster depicting a "career retrospective" similar to the latter.[372] Rolling Stone further noted the influence of Swift's tour on the Jonas Brothers' 2023–2024 tour, the Five Albums. One Night. The World Tour, on which they performed songs from "five albums every night".[373]

Feminist perspectives edit

A number of culture critics examined the tour's impact in a feminist lens. Tyler Foggatt wrote, the Eras Tour transformed "a football stadium, typically a center of male aggression, into a sanctum of gleeful femininity." She compared it to the 2017 Women's March, though mentioned there were sequins instead of pussyhats, and the tour included "probably the same number of male allies."[175] In The New York Times, American author Michelle Goldberg compared the cultural impact of the Eras Tour to that of Barbie (2023), a fantasy comedy film, and dubbed them both 2023 summer's biggest entertainment phenomena celebrating mainstream femininity but also "beneath their slick, exuberant pop surfaces, tell female coming-of-age stories marked by existential crises and bitter confrontations with sexism." Goldberg opined that the "gargantuan" success of both the works prove there "is a huge, underserved market for entertainment that takes the feelings of girls and women seriously."[374]

Talia Lakritz of Insider said both the Eras Tour and Barbie are inspiring a movement among women "to reclaim girlhood without rescinding power." Lakritz added that being at an Eras Tour concert and a movie theater playing Barbie gave her the same feeling—"the collective joy of femininity".[375] Sisario considered both works as critiques of patriarchy that showed women's control over pop culture.[183] In a similar view, Willman said that the two works of entertainment use patriarchy as a subject of irony "while being utterly friendly to and welcoming of men as much as anybody" and became billion-dollar-earning phenomena.[369] Jess Cartner-Morley of The Guardian opined that the Eras Tour and Barbie are "at heart, about celebrating and questioning what it means to be a girl."[376] Taffy Brodesser-Akner of The New York Times wrote that the tour and its wider phenomenon can be seen as Swift "free[ing] women to celebrate their girlhood, to understand that their womanhood is made up of... microchapters of change... the acknowledgment of girls as people to memorialize, of who we are and who we were, all existing in the same body, on the same timeline."[377]

Many journalists considered the Eras Tour, Barbie and Beyoncé's Renaissance World Tour as triumphant works of women's creativity. Larry Vincent, marketing professor from the USC Marshall School of Business, said the Eras Tour and Barbie were two summer phenomena that showed a "really strong ritual dimension of [women-driven] consumer behavior".[378][366] According to author Katherine Wintsch, "It's a sense of solidarity that women are willing to pay good money for."[158] Mary Siroky of Consequence opined that the tour proves "centering women in entertainment isn't just smart, it's necessary."[354]

Bloomberg News reported that, in China, the themes celebrated in the film "stand in stark contrast to President Xi Jinping's increasingly conservative vision for women, providing a rare outlet for young women rejecting ever-tighter social control and the Chinese Communist Party's rigid expectations."[379]

Year-end retrospectives edit

In placing Swift as the first and only entertainer ever in the top five of their annual "World's Most Powerful Women" in 2023, Forbes claimed that "17 years into her remarkable career, Swift has never had more economic, cultural and political clout."[380] Swift also topped People's "25 Most Intriguing People of the Year" (2023) list; journalist Jeff Nelson opined that Swift, as a 33-year-old female popstar, "has taken a hammer to that glass ceiling, shattering expectations—and blazing a path for the next generation of female artists."[381] The Eras Tour also lead CNN to name Swift "The businessperson of the year";[382] Natasha Aaron of The Washington Post listed Swift as one of 2023's trailblazers, for having "shifted the economic plate tectonics of the entertainment industry."[383]

Many publications considered the Eras Tour the highlight of 2023 and named Swift's 2023 as one of the best years for her career. The Hollywood Reporter opined "Arguably, Taylor Swift had one of the best years for a person working in the entertainment industry ever."[384] Billboard published, "Swift's 2023 will now be the year that all future pop stars will be measured against."[80] The A.V. Club opined "Swift was pop culture's undisputed champion of 2023, and no one has ever had a year like hers".[181] Writing for MSNBC, Michael A. Cohen also remarked that "When the history books are written, 2023 will be remembered as the year of Swift."[385] Ethan Millman of Rolling Stone said "by any metric, Swift's 2023 was one of the most impressive years of all time for a singular pop star."[386] Swift was included in CNBC's inaugural "changemakers list", highlighting women who are creating a pattern of what it takes to defy the odds, innovate and thrive in a volatile business landscape.[387]

Business Insider opined "Swift was easily the most dominant cultural force of 2023, and the Eras Tour was the defining pop culture event of 2023."[388] Consequence credited the Eras Tour with helping Swift dominate the popular culture of 2023 in a distinct way than she has in the preceding years.[354] The Independent and Hindustan Times deemed the year "2023 (Taylor's Version)".[389][390]

References edit

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April 12, 2024
impact, eras, tour, publications, critics, have, analyzed, cultural, economic, sociopolitical, influence, eras, tour, 2023, 2024, concert, tour, american, singer, songwriter, taylor, swift, highest, grossing, tour, history, driven, frenzy, called, swiftmania, . Publications and critics have analyzed the cultural economic and sociopolitical influence of the Eras Tour the 2023 2024 concert tour by American singer songwriter Taylor Swift and the highest grossing tour in history Driven by a fan frenzy called Swiftmania the tour s impact is considered an outcome of Swift s wider influence on the 21st century popular culture Pollstar called the tour The Greatest Show on Earth 1 Taylor Swift at U S Bank Stadium Minneapolis as part of the Eras Tour in 2023The Eras Tour as Swift s first tour after the COVID 19 lockdowns caused an economic demand shock fueled by the public s increased affinity for entertainment It recorded unprecedented ticket sale registrations across the globe including a virtual queue of over 22 million customers for the Singapore tickets The first sale in the United States crashed controversially drawing censure from bipartisan lawmakers who proposed implementation of price regulation and anti scalping laws at state and federal levels Legal scholar William Kovacic called it the Taylor Swift policy adjustment 2 Price gouging due to the tour was highlighted in the national legislatures of Brazil Ireland and the UK Characterized by trickle down and multiplier effects elevated commercial activity and economy were reported in cities visited by the tour which boosted local businesses the hospitality industry clothing sales public transport revenues and tourism Fortune estimated the tour s net consumer spending to be 4 6 billion in the US Cities such as Glendale Pittsburgh Minneapolis and Santa Clara renamed themselves to honor Swift a number of tourist attractions including the Center Gai Christ the Redeemer Space Needle Marina Bay Sands and Willis Tower paid tributes and hosted events and exhibitions Politicians such as Canadian prime minister Justin Trudeau and Chilean president Gabriel Boric petitioned Swift to tour their countries Government executives in Indonesia New Zealand the Philippines Taiwan Thailand and some states of Australia also expressed disappointment at the Eras Tour skipping their venues Journalists dubbed Swift the cultural highlight of 2023 Beyond sold out stadiums the Eras Tour attracted large crowds of ticketless spectators tailgating outside the venues such as over 60 000 people in Philadelphia and was a ubiquitous subject in news cycles social media content and press coverage On record charts Swift s discography experienced surges in album sales and streams she became the first living artist to have seven albums in the top 40 of the Billboard 200 and the first to chart six albums in the top 10 of the ARIA Albums Chart Her 2019 song Cruel Summer achieved a newfound popularity and became one of her most successful singles The accompanying concert film of the tour which became the highest grossing concert film of all time featured an atypical film distribution strategy that bypassed major film studios to directly partner with movie theaters and caused a number of other films to shift their release dates Time named Swift the Person of the Year making her the first and only person in the arts to achieve the honor Contents 1 Demand and geopolitics 1 1 Singapore s exclusivity in Southeast Asia 1 2 Price regulation in the Americas and Europe 2 Economy and commerce 2 1 Local business 2 2 Civil transport 2 3 Economic theory 3 Mass media 4 Fanaticism 4 1 Tailgating 4 2 Merchandise 4 3 Fashion 4 4 Seismic activity 5 Music charts 6 Cinema 7 Honors 7 1 Governments 7 2 Organizations and companies 8 Critical analyses 8 1 Feminist perspectives 8 2 Year end retrospectives 9 ReferencesDemand and geopolitics editAmerican singer songwriter Taylor Swift is often recognized for her success and cultural impact 3 Her concert tours have all been increasingly lucrative 4 After taking a break from touring due to the impact of the COVID 19 pandemic she announced the sixth headlining concert tour of her career the Eras Tour in November 2022 5 The first United States leg of the tour was announced in November 2022 with 27 concerts across 20 cities 6 The Latin American European Australian and Asian dates were announced in June 2023 visiting 26 cities popular demand led Swift to increase the number of tour dates in all the continents multiple times 7 8 In the end the Eras Tour became the most expansive tour of Swift s career domestically and globally with 62 US shows and 90 international shows for a total of 152 shows 9 nbsp nbsp World leaders such as Chilean president Gabriel Boric left and Canadian prime minister Justin Trudeau right openly requested Swift to bring the Eras Tour to their countries 10 11 Some countries that were expected to receive dates for the tour were absent in Swift s announcements in June 2023 drawing dismay and demands from Swifties and officials in those territories As such the tour had a political impact 12 Billboard reported that politicians and government officials were clamoring for a glimpse of the Eras Tour 13 Gabriel Boric the 35th president of Chile wrote to Swift requesting her to bring the tour to Chile 10 Members of the Canadian Parliament filed a grievance with the Speaker of the House of Commons displeased with the Eras Tour snubbing Canada 14 Prime Minister Justin Trudeau invited Swift to tour Canada One month later Swift announced six shows in Toronto followed by three shows in Vancouver later that year 11 Budapest mayor Gergely Karacsony wrote a letter to Swift requesting the tour in Hungary 15 In Australia the Eras Tour visited Sydney and Melbourne for seven dates in total politicians and Swift s fans in the excluded Australian states Queensland South Australia and Western Australia expressed their dismay at the tour not visiting their major cities Brisbane Adelaide and Perth respectively 16 ABC News journalist Antonia O Flaherty reported that Brisbane was definitely holding dates for the tour at Lang Park but was dropped after finalized Asian and European dates left only two weeks for Australia 17 New Zealand finance minister Grant Robertson stated although he was disappointed and despite Swift s popularity and the potential economic boom he would not spend public money on campaigning for the tour Nick Sautner CEO of Auckland s Eden Park claimed he could not compete with the funding of Australia s Eras Tour campaign 18 In addition Eden Park had only one concert slot left in 2024 and a noise curfew of 10 30pm without requiring a new resource consent 19 In Taiwan Republic of China Jaw Shaw kong a member of the opposition Kuomintang party stated in a televised debate as part of the campaigns preceding the 2024 Taiwanese presidential and legislative body elections that he had invited Swift to hold a concert at the newly inaugurated Taipei Dome He claimed that Swift initially agreed to perform but later declined due to geopolitical risks the nature of the bilateral relations between Taiwan and the People s Republic of China British newspaper The Independent opined that the elections have been heavily targeted in Chinese state media propaganda as a choice between war and peace amid increased Chinese military activity around Taiwan The Taiwanese Ministry of Culture neither denied or confirmed Jaw s claims but said several international artists have performed in Taiwan Kaohsiung mayor Chen Chi mai described Jaw s claim about Swift as an attempt to manipulate voters 20 21 22 Swift included neither China nor Taiwan in the Eras Tour 20 despite her large fanbases there 23 24 Vice President of the European Commission Margaritis Schinas exhorted Swift to help reverse the historically low voter turnout in the upcoming European Parliament election by speaking about it on the European leg of the Eras Tour 25 Unprecedented demand for the Eras Tour tickets were further reported in countries such as Argentina three million customers 26 Australia four million 27 Canada 31 million 28 France one million 29 and Singapore 22 million 30 Spanish association football club Real Madrid petitioned La Liga officials to reschedule their final match of the season to accommodate an additional Eras Tour show at their home venue Santiago Bernabeu Stadium 31 Singapore s exclusivity in Southeast Asia edit nbsp Filipino drag queen and Swift impersonator Taylor Sheesh emulating the Eras Tour at SM Seaside City a mall in Cebu City Philippines The Eras Tour caused a diplomatic crisis in Southeast Asia 32 33 Singapore was the region s only country included in the tour receiving six dates while Thailand Indonesia and the Philippines were not included despite much anticipation 34 Media outlets had reported large crowds of fans gathered in various Philippine malls to watch recreations of the tour by Taylor Sheesh a Filipino drag queen and Swift impersonator 34 Quartz reported that the Indonesian minister of tourism and creative economy Sandiaga Uno had taken note of the tour skipping Indonesia Southeast Asia s largest economy and decided to ease the permit process for international touring acts 35 Academics and critics in Indonesia also agreed that the Indonesian government should amend its policies to host musical efforts such as the Eras Tour 36 35 nbsp nbsp Thailand prime minister Srettha Thavisin left accused Singapore of luring the Eras Tour away from other Southeast Asian countries Singaporean prime minister Lee Hsien Loong right defended it as a successful arrangement of his government 37 In February 2024 Bangkok Post reported that Srettha Thavisin the Prime Minister of Thailand since 2023 expressed his disappointment with Singapore exclusively hosting the Eras Tour amongst the member countries of ASEAN an international union of Southeast Asian countries He claimed that the Singaporean government offered subsidies of 2 million 3 million per show in exchange for exclusivity 38 Emphasizing her global appeal Thavisin stated that Thai Swifties had been eagerly awaiting the chance to experience Swift s musical magic live 39 Pita Limjaroenrat leader of the Move Forward Party had previously petitioned Swift to bring the Eras Tour to Thailand he noted that the country had become a democracy in the years following the 2014 Thai coup d etat that led to the cancellation of her show in Bangkok on the Red Tour 40 Joey Salceda member of the House of Representatives of the Philippines criticized Singapore for the exclusivity deal not being a good neighbor and disregarding the principles of solidarity upon which ASEAN was founded He demanded that the Philippine Department of Foreign Affairs seek an explanation on the deal from the Singaporean embassy to the Philippines 41 42 Uno also expressed disappointment claiming that Indonesia was eager to replicate the success of Swiftonomics which has hugely benefited the tourism industry in Singapore and Australia 43 In response the Singapore Tourism Board STB published a statement confirming that they did provide a grant to bring the tour to the country and that the Ministry of Culture Community and Youth worked with the tour s promoter Anschutz Entertainment Group AEG 44 Minister Edwin Tong refused to disclose any exact figures 33 adding that the total sum of the grant is not as high as what is being claimed 45 Singaporean diplomat Bilahari Kausikan argued that Singapore as a small city state cannot afford to be inefficient like its neighbors due to competition and asked are we supposed to hold ourselves back just because some of our neighbours are slow He praised the STB for quickly securing the deal with Swift 46 Hariz Baharudin of The Straits Times opined that Singapore attracted Swift by offering connectivity infrastructure and security unlike other Southeast Asian countries 36 On March 5 2024 Lee Hsien Loong the Prime Minister of Singapore since 2004 was interrogated on the issue in an ASEAN press conference with Australian prime minister Anthony Albanese Lee confirmed that the grant did contain exclusivity terms but assured that it was not a hostile move towards other Southeast Asian countries 47 37 The Straits Times correspondent Anjali Raguraman reported that Tong s team also consisting of representatives of Sport Singapore and the management of Singapore Sports Hub flew to Los Angeles to negotiate with Swift s agent before any international tour dates were confirmed and requested for Singapore to be the host at the end of any particular segment of the tour facilitating addition of more dates in case of higher demand The Eras Tour in Singapore was extended to an additional week for six shows in total after the first three shows quickly sold out 45 Price regulation in the Americas and Europe edit In the US inefficient presale of the Eras Tour tickets by Ticketmaster on November 15 2022 resulted in a highly publicized controversy 48 Before the presale Ticketmaster reported that it received a record breaking 3 5 million registrations 49 CNN Business stated that the astronomical demand indicated Swift s popularity 50 On the presale day Ticketmaster s website crashed and froze due to historically unprecedented demand 51 Greg Maffei chairman of Live Nation Entertainment said Ticketmaster prepared for 1 5 million verified fans but 14 million showed up 52 Ticketmaster also cancelled the November 18 sale due to their inability to meet demand 53 Swift s fans upset and enraged with the debacle accused Ticketmaster of deceit and poor customer service 54 55 56 The topic soon became a subject of public criticism and political scrutiny as consumer groups criticized Ticketmaster for its allegedly flawed and incompetent systems 57 58 US lawmakers including attorneys general and members of the Congress took notice of the issue 59 which became a subject of multiple congressional inquiries 60 The US Department of Justice opened an antitrust investigation into Live Nation Entertainment and Ticketmaster 61 nbsp US president Joe Biden pressured ticket platforms into eschewing surprise fees from ticket prices following the Eras Tour fiasco 62 Media publications deemed the controversy a testament to Swift s influence and said it could bode well for the music industry by propelling conversations about economic inequality and antitrust laws in the US 63 64 Inspired by the fiasco various US Congress and state legislature members proposed and enacted a string of bills to ban scalping bots and regulate pricing model 65 66 The US Federal Trade Commission proposed to outlaw junk fees in the country following the controversy and the National Economic Council headed by American President Joe Biden pressed platforms to abandon junk fees in all prices not just event tickets but for resort bookings and rental costs as well 62 American legal scholar William Kovacic called the move the Taylor Swift policy adjustment 2 According to Carolyn Sloane assistant professor of economics at the University of California Riverside the tour s fiasco spurred mass political action as Swift has scaled her talent through demographic technology 65 Following the bipartisan censure of Ticketmaster at a US Senate hearing Billboard opined that Ticketmaster had the public s despise and thus made an easy target for rare bipartisan political action 66 The Washington Post stated the tour fiasco was so bad it united the parties 67 whereas CNN in an article titled One Nation Under Swift said that Swift s fans united the two parties in a way the Founding Fathers failed to anticipate 68 The tour s difficult ticket sales garnered international political attention as well Forbes reported widespread scalping of the tickets in the United Kingdom with immediate re listing on sites like StubHub and Viagogo for extortionate prices 69 70 Viagogo responded that the European leg of Taylor Swift s Eras tour has been long anticipated We ve not seen anything like this since the Beatles and with tickets having only just gone on sale demand is at its peak right now 71 Reuters reported that the resale prices of Eras Tour tickets were US 1000 more than other touring acts 72 Kevin Brennan a Member of Parliament from Cardiff demanded a debate in the UK House of Commons on ticket scalpers and the government s plans to tackle them 73 In Ireland politician Thomas Pringle spoke in the Dail Eireann the lower house of the Irish Parliament criticizing the rampant price gouging in Dublin during the tour s stop in the city as disgraceful display of greed by local hotels 74 William Watson writing for the Financial Post opined that the lawmakers from the Liberal Party of Canada including Trudeau will attempt to nationalize the distribution of the tour s tickets in Canada in an attempt to win over Swift s fans for the upcoming elections 75 In Brazil more than 10 scalpers were arrested for trying to resell tickets originally priced at around R 6 000 US 1 250 at significantly higher prices Simone Marquetto a member of the Brazilian Chamber of Deputies for Sao Paulo proposed increasing the maximum prison sentence for scalping from to four years and fines up to 100 times the price set by scalpers 76 Economy and commerce editSee also Economic impact of the COVID 19 pandemic nbsp Swift performing at SoFi Stadium in Inglewood California on August 9 2023 The Eras Tour fueled the commerce and economies of various cities and territories 77 78 79 According to Billboard the arrival of Eras in a new town every weekend brought with it not only an avalanche of hype media attention and near groveling from the host cities but enough traveling business to give local economies a notable boost 80 Financial analysts called it the TSwift Lift to the economy after the COVID 19 recession 81 The Wall Street Journal coined the term Taylornomics to explain the economics involved in and around the Eras Tour Economist Mara Klaunig stated that people are willing to travel far and wide to see Swift making the tour a unique case of economic study 82 A number of business executives reported the tour s favourable impact on their companies performance 83 Local business edit The Federal Reserve credited Swift with boosting the US economy at large 84 In urban areas the tour boosted the hospitality industry 85 including hotels 86 local businesses and tourism revenues by millions of dollars 87 88 89 The Robb Report citing analysis by Mastercard reported an extra 100 million in sales by restaurants in the US in 2023 90 Various restaurants bars parks and other businesses organized Swift themed activities and events as well as special menus 91 92 Such Swift themed eatables and articles quickly ran out of stock in various food outlets and retailers 82 93 The economic impact of Swift s Eras tour has been compared to sporting events such as the Olympic Games Super Bowl and FIFA World Cup 93 78 nbsp The tour replenished the economy of Las Vegas to pre pandemic levels 94 Reports from some cities and regions are listed below The first shows in Glendale were more profitable for local businesses than Super Bowl LVII 78 The Las Vegas Convention and Visitors Authority credited the tour with restoring the economy of Las Vegas to pre pandemic levels 94 The three day stop in Tampa caused a huge increase in demand for hotel rooms car parking services and clothing stores 95 96 the concerts generated US 730 000 in taxes for the city 97 88 According to the Houston First Corporation the three night stop at NRG Stadium resulted in Houston s highest hotel revenue week of 2023 98 Nashville Tennessee reported 28 million in hotel revenue from two nights 99 All hotel rooms restaurant reservations and train tickets were sold out in Boston days before the Eras Tour shows in nearby Foxborough Massachusetts 100 Chicago s Eras Tour dates marked the highest hotel occupancy in the city s history 101 contributing to the state of Illinois recording its highest hotel revenue ever in a fiscal year 102 Per Booking com the average hotel room prices in Pittsburgh Minneapolis and Kansas City increased three to five folds in anticipation of the tour the hotel occupancy rate in Allegheny County Pennsylvania approached 100 and reservation platforms crashed due to web traffic 103 Eras Tour related consumer spending in Cincinnati was estimated to be 48 million 82 The tour s two nights in Denver were projected to add 140 million into Colorado s economy 104 In Seattle downtown hotels reported a record 7 4 million in revenue 2 million more than the record set by a Major League Baseball All Star Game earlier in the same month 104 Hotel occupancy rates in Santa Clara were at least 98 weeks before the tour arrived to the city 105 The tour s two nights generated an estimated 33 5 million in economic impact to Santa Clara County comparable to National Football League matches 106 A labor union representing hotel workers from 60 hotels in Los Angeles and Orange counties were at strike since their contracts with the hotels expired on June 30 2023 One week before the Eras Tour s six Los Angeles concerts the union protested outside the Hyatt Regency LAX with posters inspired by the Eras Tour aesthetics and an open letter to Swift which claimed that her concerts make the hotels a lot of money and urged her to postpone the concerts in solidarity with the strike 107 108 A dozen Californian politicians including Eleni Kounalakis the Lieutenant Governor of California signed a petition asking Swift to postpone the concerts 109 The tour in Los Angeles generated a 320 million boost to the county s gross domestic product GDP 110 nbsp Swift s four day stop in Tokyo was referred to as Japan s biggest ever musical event 111 Swift s shows in Mexico City generated an estimated Mex 1 000 000 000 US 59 million in revenue across the city 112 Veja estimated a tremendous R 400 000 000 US 74 million economic boost for Brazil during the tour 113 Mitsumasa Etou professor from Tokyo City University projected an economic boost of up to 34 100 000 000 US 229 6 million in Japan making the tour Japan s biggest ever musical event surpassing the Fuji Rock Festival 111 According to Sally Capp Lord Mayor of Melbourne Australia the tour is estimated to generate A 1 200 000 000 US 780 million in economic value for the city 114 Venues NSW chief executive Kerrie Mather said the four shows in Sydney will contribute around A 135 800 000 US 88 7 million to the state s economy 115 Bloomberg predicted that the tour s six shows in Singapore would boost its GDP by 0 2 percentage points approximately US 200 million 116 117 Evening Standard reported that according to data from Barclays presales for the Eras Tour boosted consumer spending in the UK in July 2023 118 For the June 2024 dates of the UK leg hotels in Edinburgh Liverpool and Cardiff sold out by August 2023 119 In Ireland concert related spending increased by 88 percent The country s hotel sector recorded an unusual 5 percent increase 120 Civil transport edit nbsp Revenues of public transport services hiked during the tour Transport agencies such as the Metro Transit of the Twin Cities extended its rail services for the tour 121 CNN labeled Swift a public transit savior reporting that transit agencies received a much needed post pandemic boost thanks to concert goers commuting via subways buses and trains to and from the Eras Tour venues 122 The Los Angeles Times reported cities across the US saw ridership surge from the Eras Tour attendees who chose to take transit In Atlanta around 140 000 fans took transit to reach the Mercedes Benz Stadium tripling the usual ridership In Chicago the tour generated 43 000 bus and train trips resulting in the highest weekly ridership for the transit system since 2019 123 In cases of inadequacy special trains were announced for concertgoers with extended service in places such as Minneapolis 121 Sacramento 124 Greater Los Angeles 123 and Mexico City 125 Flight bookings to and within Australia peaked around the tour dates especially arrivals from New Zealand and South Korea 126 On February 16 2024 the day of the first concert in Melbourne Australia Melbourne Airport recorded its busiest day since the COVID 19 pandemic in terms of passengers and take offs and landings 127 A number of airlines facilitated special arrangements for Eras Tour attendees such as Qantas added 64 more flights between Sydney and Melbourne and Auckland Brisbane and Perth 127 Subsequently due to multiple weather cancellations Qantas flew an Airbus A380 from Melbourne to Sydney to transport concertgoers 128 Air New Zealand experienced what it dubbed the Swift surge people rushing to book flights to Australia where Swift was announced to perform in February 2023 The airline added 14 more flights from Auckland Wellington and Christchurch to Sydney and Melbourne 129 82 Philippine Airlines promoted flights from Manila to Tokyo Sydney Melbourne and Singapore 130 After Swift postponed her second Buenos Aires show by two days due to inclement weather LATAM Airlines Sky Airline and JetSmart Argentina allowed fans to rebook flight tickets at no cost 131 132 Industry executives called the move highly unusual 133 LATAM would continue with their flexibility policy and waived all the fees or any differences in fare for ticket holders who would book return flights from Rio de Janeiro following the postponement of the second date from November 18 to November 20 due to extreme heat and the death of a fan with Gol Linhas Aereas and Azul Brazilian Airlines following suit 134 135 Both of Singapore s major airlines the flagship carrier Singapore Airlines and budget carrier Scoot registered surges in demand for flights to Singapore in March 2024 particularly from Southeast Asia Jetstar Asia confirmed a 20 percent surge for routes connecting destinations such as Bangkok Manila and Jakarta to Singapore Macroeconomist Erica Tay reported that over 70 percent of the tour s attendees in Singapore are flying in from overseas 136 Flight bookings to and from Singapore on Traveloka increased sixfold around the Eras Tour dates 36 Economic theory edit The economics of the Eras tour including Swift s overall economic impact has been termed Swiftonomics by economists and journalists 74 It was first coined by economic analyst Augusta Saraiva who stated that the Eras Tour s unprecedented ticket sales represented a post COVID demand shock in the US with consumers prioritizing entertainment over an imminent recession Economics academic Melissa Kearney wrote that COVID 19 affected the public s views about what s really important to them and what brings them joy Los Angeles Times defined Swiftonomics as a microeconomic theory that explains Swift s supply and demand and political impact following the COVID 19 pandemic 137 138 The Chair of the Federal Reserve Jerome Powell stated it s good to see the Eras Tour helping the American economy but cautioned stronger growth could lead over time to higher inflation and that would require an appropriate response from monetary policy So we ll be watching that carefully and seeing how it evolves over time 139 As per CNBC Swiftonomics has impacted every town in the US 140 nbsp The Eras Tour s six day residency in Singapore is part of the government plan to promote the city as Asia s music capital 141 Marina Bay Sands sold tickets bundled with hotel stays and other experiences 142 The demand shock was also further reported in Argentina and Australia 143 144 Economists who observed the inflation in Southeast Asia termed it Swiftflation 145 Marketing professor Seshan Ramaswami wrote that the Eras Tour is one of the significant steps in a movement involving the Government of Singapore s conscious attempts to expand the demographic reach of the city state s cultural tourism to young music fans From all over Asia and perhaps even the Middle East 141 146 Following the tour s tie up with the United Overseas Bank for premium tickets in Singapore the bank reported a record S 104 million US 76 million in income from credit card fees an 89 increase from the previous year in the quarter 147 According to a survey by online research company QuestionPro 58 of the Eras Tour attendees were between ages 35 and 64 37 percent between ages 18 and 34 and less than 5 percent under age 18 The tour s economic valuation was also estimated to be 5 billion higher than the GDP of 50 countries 148 QuestionPro later increased the estimate to 6 3 billion in the US and Canada Other economic agencies projected an impact as high as 80 billion globally 149 According to Insider one movie studio marketing team found that attendees of the Eras Tour spent an average of 300 per concert 150 Business magazine Fortune reported that fans spent an average of 1 300 on tickets travel and clothes to attend the tour implying that the Eras Tour could raise 4 6 billion in consumer spending in the US 101 and consequently save the US from recession 151 MarketWatch named Swift one of the most influential persons in the stock market reporting that vigorous consumer spending epitomized by the Eras Tour helped the U S avert a widely predicted summer recession 152 Similar sentiments were raised by journalists in other countries The Guardian business columnist Greg Jericho opined that the Eras Tour could save Australia from recession as well 153 Journalist Swati Pandey wrote as recession risks in Australia mount one unexpected factor could deliver a boost to the economy just when it s under maximum pressure from the Reserve Bank s aggressive interest rate increases Taylor Swift 154 The Reserve Bank governor Michele Bullock affirmed that the Taylor Swift inflation effect has forced some spending adjustments but it would not lead to a detrimental inflation 155 The Globe and Mail s Tony Keller claimed Swift is the solution to the issues in the Canadian economy 156 Economists in the UK projected a minimal macroeconomic impact in the country from the tour but that Swiftlation will affect the hotel industry 157 Maria Psyllou economics professor from the University of Birmingham called the Eras Tour a complex economic environment She wrote that the consumers readiness to spend their money on the tour despite an ongoing global economic deceleration is an example of the trickle down effect an economic principle explaining the success of high income individuals benefitting lower sectors of society stimulating economic growth and opportunities for a wider spectrum of businesses in turn Pysllou stated the Eras Tour shows the audience s willingness to allocate their resources to experiences they have missed travel entertainment leisure during the pandemic and is a testament to the potent interplay between culture economics and human behavior 110 Anne Steele and Sarah Krouse from The Wall Street Journal opined that the Eras Tour is an example of women s multiplier effect showing how women s entertainment can impact the economy 158 Baharudin characterized Swiftonomics as an economic snowball effect 36 Mass media edit Swift s Eras Tour which launched in Glendale Arizona on March 17 hasn t launched a viral moment so much as the tour itself has gone viral further spreading to every corner of the internet with every successive date Each stop has dominated the news cycle for days whether due to its special guests its surprise songs its celebrity attendees its Easter eggs or its volcanic fan response even the introduction of a new outfit to Swift s rotation can be headline worthy Andrew Unterberger Billboard 159 The Eras Tour was a phenomenon in mass media especially on social media 160 Various moments and events of and during the tour became topics of news coverage and wide social media engagement both domestically and internationally 161 162 To Horton it grew into a mass cultural moment generating unceasing buzz and a vast ever expanding digital world of clips reactions live streams dissections and analysis hence apart from just Swift s performances the mythology celebrity gossip and fan culture surrounding the tour drove news cycles expanding the Swiftverse and dissolving its borders with everything else even further She described the Eras Tour as not so much as a series of concerts but as an ongoing sprawling interactive and ever mutating reality show with new chapters every week 163 Media outlets reported on the numerous fan run livestreams of each tour show viewed by thousands of people on TikTok nightly 164 165 166 According to telecommunications company AT amp T fans set data usage records on the company s network in numerous stadiums 167 Various brands celebrities and companies posted parodies of the Eras Tour poster on social media 168 169 A topic of constant media coverage a large number of celebrities across various fields such as cinema television music and sports attended the Eras Tour leading to Billboard described the Eras Tour as a genuinely epic event 170 171 172 Billboard wrote none of Swift s peers has enjoyed the kind of cultural cachet she has attained 173 Culture journalist Kate Lindsay dubbed the tour post reality TV in her Substack newsletter 174 According to Tyler Foggatt of The New Yorker Swift has done to stadium shows what Beyonce did to Coachella and to millennials what Bruce Springsteen did to baby boomers She has crafted a spectacle a long form real life experience in an age that is otherwise dominated by short form online content though the tour is also perfectly designed to be consumed online 175 Billboard critics agreed that Swift has dominated 2023 commercially and culturally and some of them opined that the persisting success of Midnights followed by the Eras Tour and Swift s release of Speak Now Taylor s Version in July 2023 could overexpose Swift once again 176 Glamour raised the same concern stating Swift has dominated all aspects of popular culture in 2023 resulting in a Swift monoculture 177 The Hollywood Reporter opined Swift became a queen of all media with the tour dominating the concert streaming and film spheres 29 Deadline Hollywood referred to Swift as The Monarch of All Media 178 Following the media frenzy surrounding Swift in Brazil Vulture opined Swift might actually be more popular than Jesus in the country 179 Dictionary com named the word Era the Vibe of the Year of 2023 Grant Barrett head of lexicography at the firm opined that they saw a real surge in the use of eras across popular culture in 2023 owing to the Eras Tour the year s most high profile record setting impossible to ignore cultural phenomenon 180 Mary Kate Carr of The A V Club wrote From her tabloid famous romances to the blockbuster success of her re recordings to the incredible economic impact of Eras Tour there wasn t a facet of pop culture that Swift s influence didn t reach 181 During the first U S leg of the tour in 2023 a fan created online guessing game dubbed Swiftball inspired by fantasy football began surging in popularity Over 50 000 fans filled out virtual ballots ahead of each show to guess Swift s nightly surprise songs and costumes with some also donating items to serve as prizes for the winners such as Swift themed bracelets CDs vinyls and posters 182 Fanaticism editThe only thing I can compare the Eras Tour to is the phenomenon of Beatlemania American musician Billy Joel The New York Times 183 The fan frenzy associated with the tour has been dubbed Swiftmania or similar terms 184 185 186 187 The Irish Times held it responsible for pushing up prices leading to the Swiftflation phenomenon 188 Journalists considered Swiftmania as the 21st century equivalent to Beatlemania a 1960s cultural phenomenon owing to the fanaticism surrounding the English rock band the Beatles Jon Bream of Star Tribune opined that Swift has achieved a once unthinkable monoculture a zeitgeistian redux of Beatlemania 189 190 191 Media outlets have noted the extensive audience participation on the Eras Tour particularly the various inside joke chants and rituals that the crowds performed together at each show 192 193 194 Outlets also reported that many fans experienced a post concert amnesia struggling to remember the concert after attending it Psychologists explained that intensely happy emotions have the same effect on the brain as traumatic events and can lead to loss of memory as the highly stimulating environment of the show overwhelms the amount of information the brain can handle at a time 195 196 197 Highly enthusiastic reactions from fans were reported at the screenings of the tour s accompanying concert film as well 198 199 Tailgating edit nbsp The Beatles swarmed by fans and media personnel in 1964 upon arrival in the Netherlands the fan frenzy associated with the Eras Tour dubbed Swiftmania is considered the 21st century equivalent to Beatlemania Large numbers of fans who did not have tickets to the Eras Tour gathered outside the venues in various cities to listen to Swift performing 200 201 a tailgate party phenomenon media outlets and fans termed Taylor gating 202 203 According to NBC News such gatherings in open spaces outside the stadium premises have been attributed to a sense or experience of community within Swift s fandom Thousands gathered in Tampa Philadelphia and Nashville among other cities following which people shared positive experiences about Taylor gating via TikTok leading to growing crowds at subsequent shows 204 The Philadelphia shows attracted around 20 000 ticketless fans every night 205 206 207 In Chicago fans occupied the public parks outside Soldier Field where the concert was clearly audible 204 Cincinnati allocated adjacent park areas for the 41 000 Taylor gaters 208 82 In Mexico City stands outside the venue Foro Sol were opened for tailgaters 209 Thousands of fans also gathered outside the Melbourne Cricket Ground and the Singapore National Stadium 210 211 As the practice grew in popularity some cities and stadium authorities prohibited tailgating due to security reasons New Jersey State Police issued a warning on May 26 2023 asking those without tickets not to gather outside the concert venue in East Rutherford 212 Levi s Stadium the venue for the Santa Clara concerts similarly prohibited tailgating and asked fans not to congregate in the parking lots or nearby streets 213 Other cities that banned tailgating include Kansas City Inglewood and Sydney 214 215 216 Some companies hiring temporary workers or volunteers to work at venues reported a surge in applications from fans who could not get tickets to the Eras Tour with one company receiving over 1 000 applications for 65 positions 217 In Buenos Aires Argentina fans with general admission tickets camped outside the concert venue Estadio River Plate in tents for five months in order to secure front row positions on the floor during the shows 218 Before the accompanying concert film released in India a group of Swifties in Bangalore took out a public march to get Swift to tour India The fanfare was criticized by some Indian internet users who dubbed the movement embarrassing In response Indian Swifties on social media opined they were being unfairly targeted for having fun highlighting fanbases of Indian actors who have not being scrutinized similarly 199 Merchandise edit nbsp nbsp nbsp nbsp Some of the friendship bracelets circulated at the Eras Tour and the screenings of its concert film Concert attendees and Taylor gating fans made friendship bracelets carrying song titles or references to Swift s music and colloquialisms to trade with each other or give to celebrity attendees inspired by lyrics in Swift s 2022 song You re on Your Own Kid 219 220 221 The trend also grew amongst celebrities such as Kenyan Mexican actress Lupita Nyong o who made and shared bracelets at the tour 222 Swift herself commented on the making and sharing of bracelets 223 which The New York Times dubbed the badge of the Swiftie fandom 162 The bracelets became a significant business for shops online 224 The Washington Post reported 3 million of bracelets were sold on e commerce website Etsy between the months of April and August in 2023 104 Some bead shops saw a record setting surge in sales 225 158 arts and crafts supply store Michaels reported a chain wide increase in sales of more than 40 on their jewelry range and up to 500 in locations that the tour visited 226 Shortages in beads and sequins supply were also reported 221 Stores selling bracelet supplies in Australia also reported large increases in sales and shortages 227 228 nbsp nbsp Portions of the long queues formed for the Eras Tour merchandise truck in the stadium premises in Seattle top and Minneapolis below The Eras Tour merchandise trucks drew uncommonly long queues at all stops of the tour 184 229 230 The New York Times reported that hundreds of fans waited outside the Raymond James Stadium in Tampa Florida overnight in the rain to purchase the merchandise before it sold out 185 In Los Angeles more than 3 000 fans queued for the merchandise stands outside SoFi Stadium 231 The Wall Street Journal estimated that 3 million worth of merchandise is sold at every stop of the tour 232 According to Universal Music Group UMG the success of tour helped boost merchandising revenue by 12 percent compensating the decline in touring revenue during the pandemic 233 Pollstar estimated the first 60 shows in 2023 collected 200 million in revenue from merchandise sales 234 The Messenger reported that the confetti gathered from the Eras Tour evolved into its own niche market being sold online at prices ranging from 10 to 200 on eBay and Facebook Marketplace with some fans recouping full costs of their tickets in the process Journalist Julia Gray wrote Confetti is like an extension of Swift s sought after limited release merch There s an element of scarcity and exclusivity 235 Fashion edit According to fashion critic Vanessa Friedman Swift s wardrobe for the Eras Tour received wide press coverage 236 Tailors reported an increased demand for replicas of Swift s tour outfits 237 The tour increased the demand in sales of apparel like metallic boots and sequin dresses According to CNN fashion and clothing retailers across the US are carefully marketing their products to actively target attendees of the Eras Tour Companies such as Altar d State Bipty and Hazel amp Olive created a separate section of items inspired by Swift and her eras Sales of rhinestone boots and cowboy hats also spiked helping Hazel amp Olive achieve its biggest sales year yet 238 239 Vogue further noted the tour s impact on social media fashion which used to only be a phenomenon of music festivals such as Coachella 240 many fans wore replicas of Swift s outfits or costumes based on her music to the concert 241 242 Shannon Aducci of Footwear News opined that Swifties at the Eras Tour shaped the direction of 2023 summer fashion 243 Seismic activity edit During the tour s stop in Seattle at Lumen Field on July 22 and 23 2023 fans in the area caused seismic activity equivalent to a 2 3 magnitude earthquake nicknamed the Swift Quake It was mostly attributed to the concert attendees jumping dancing and cheering as well as the loud sound system According to Jackie Caplan Auerbach a seismologist at Western Washington University the seismic activity on both nights was more than twice as hard as the Beast Quake when Seattle experienced seismic activity equivalent to a 2 0 magnitude earthquake after the Seattle Seahawks scored a touchdown against the New Orleans Saints during a National Football League NFL game as well as RaveQuakes during important Seattle Sounders FC soccer games 244 245 Researchers from California Institute of Technology and University of California Los Angeles also reported that fans caused earthquake like tremors when the tour visited the SoFi Stadium in Inglewood in a study titled Shake to the Beat Exploring the Seismic Signals and Stadium Response of Concerts and Music Fans 246 Music charts editThis is the part about Taylor Swift s career that is unprecedented She has rather brilliantly convinced the public that her past and present coexist right now She s dismantled the former new work vs old work binary for artists and replaced it with the Eras paradigm where her songs are parceled into different concurrent channels that are equally accessible Swift has figured out how to reprogram the public s internal algorithm better than any of her competitors so that her historical fame doesn t count against her contemporary fame She gets to be a legacy act and a relevant pop act simultaneously Critic Steven Hyden Uproxx 247 Swift s discography gained in sales and streams following the Eras Tour Billboard reported that Swift s entire discography rose in daily streams especially the songs on the setlist 248 She ultimately became the year end top artist of 2023 on the Billboard charts the first ever act to become the year end top artist in three different decades after 2009 and 2015 249 Swift was 2023 s most streamed artist on Apple Music and Spotify on Apple Music she set an all time record for the most listeners for any artist in a year 250 251 Seven of Swift s albums charted in the top 40 regions of the US Billboard 200 making Swift the first living artist to do so Midnights charted at number 3 Lover at number 13 Folklore at number 14 1989 at number 19 Red Taylor s Version at number 22 Reputation at number 26 and Evermore at number 31 Whitney Houston was the first artist to chart seven albums in the top 40 but she did so posthumously 252 Several weeks later Swift became the first artist to simultaneously chart eight albums in the top 40 and nine albums in the top 50 253 and after the release of Speak Now Taylor s Version became the first woman to chart four albums in the top 10 and 11 albums overall in a single week 254 255 Later in 2023 after the release of 1989 Taylor s Version she surpassed her own record by charting five albums in the top 10 of the Billboard 200 becoming the first living artist to achieve the feat 256 Luminate Data reports accounted 1 79 percent of the US music market in 2023 to Swift alone the largest annual share for an artist The report claimed that if Swift were a genre she would be the 9th most consumed genre of 2023 bigger than jazz entirely and trailing only behind Christian music 257 Following the Australian ticket sales in June 2023 Swift charted six albums in the ARIA Albums Chart top 10 becoming the first artist to occupy the entire top five 258 In February 2024 as the Australian leg of the Eras Tour drew to a close she surpassed her own record by charting seven albums in the top 10 including the entire top six 259 Following the opening shows of the Eras Tour five of Swift s albums entered the top 40 of the UK Albums Chart 260 Swift s 2019 song Cruel Summer achieved resurgent success in 2023 The Eras Tour concerts begin with the Lover act in which Cruel Summer is the second song performed 261 The song resurged in popularity and streaming after it became viral on social media re entering the top 50 in the US and the top 40 in the UK 262 263 Therefore Swift s label Republic Records released the song as the fifth single from Lover her seventh studio album from 2019 to US contemporary hit radio on June 20 2023 261 Cruel Summer entered the singles charts for the first time in various countries and reached new peaks in Australia 1 264 the Philippines 1 265 Singapore 1 266 the US 1 267 Japan 2 268 the UK 3 269 Indonesia 5 270 New Zealand 5 271 Canada 6 272 Malaysia 8 273 Ireland 12 274 and Brazil 54 275 On Spotify Cruel Summer was the sixth most streamed song globally in 2023 and Lover was the seventh most streamed album globally in 2023 251 Swift s 2014 single Blank Space re entered the US Hot 100 49 276 and the singles chart in the Netherlands 17 277 It debuted and reached new peaks in Singapore 13 278 the Philippines 25 279 Vietnam 57 280 and the Billboard Global 200 chart 40 that was inaugurated in 2020 272 Billboard s Andrew Unterberger wrote the really unprecedented thing about the Eras Tour s streaming impact is that the initial bump did not start receding back to its usual sea after a week or two as with the case of artists than Swift it continued to grow And grow He reported that even at the tenth week of the tour Swift s discography showed a 79 increase in streams from where it was pre tour amassing hundreds of millions more streams weekly 281 Commenting on the resurgent success of Cruel Summer Billboard editor Jason Lipshutz stated a Lover track organically rising to new heights at the same time simply demonstrates Swift s current ubiquity unprecedented in the modern music era 282 Cinema editFurther information Taylor Swift The Eras Tour Impact Swift announced the tour s concert film Taylor Swift The Eras Tour on August 31 2023 North American tickets went on sale immediately and despite AMC Theatres the film s official distributor upgrading its online infrastructure in anticipation of high demand for presale tickets the app crashed forcing customers into queues 283 The film collected 37 million in first day presales in the US and earned 123 million globally in its opening week a record among concert films 284 285 286 IMAX Corporation CEO Richard Gelfond told CNBC that the presale figures were comparable to those of a blockbuster tentpole feature 287 The film was released on October 13 2023 and several films that shared the same release date moved out of it to avoid competing with The Eras Tour including The Exorcist Believer 288 The film became the highest grossing concert film of all time 289 290 Various journalists opined that it was released in a crucial time for movie theaters and would boost their earnings after the business was widely affected by the then ongoing Writers Guild of America and SAG AFTRA strikes 291 292 293 Michael O Leary president of the National Association of Theatre Owners believed the success of The Eras Tour was a testament to the unrealized potential of concert films in theaters 293 It was reported that Hollywood executives were irked with Swift s surprise announcement of the film as she had directly and secretly negotiated with AMC to distribute the film in theaters bypassing major film studios and their streaming services 294 The Daily Telegraph s Ed Power praised Swift s business sense and decision to release the film to the fury of the studios writing Barbenheimer showed people will go to the cinema if they feel they are participating in a communal experience Hollywood refused to take advantage of this So Swift has instead 294 Inc columnist Jason Aten said Swift could be the world s saviest marketer as she seems to have figured out release strategies far better than most studio executives 295 Others opined The Eras Tour s success could affect the conventional producer distributor exhibitor structure of film releases 296 297 Honors editCity administrations companies and other organizations celebrated the Eras Tour with various tributes 88 298 Governments edit nbsp State Farm Stadium in Glendale Arizona hosted the first show of the tour Glendale renamed itself Swift City to honor the tour 299 Glendale changed its name from March 17 to 18 as it hosted the first shows of the Eras Tour Mayor Jerry Weiers announced the symbolic name Swift City on March 13 299 The Westgate Entertainment District a mixed use complex in Glendale put up welcome messages 300 301 302 The Arizona Department of Transportation also displayed a number of Swift themed messages along freeways 303 Las Vegas displayed light shows inspired by the color palettes of the Eras Tour every night through March 25 at the Gateway Arches on Las Vegas Boulevard 299 Arlington Texas renamed Randol Mill Road a street outside AT amp T Stadium to Taylor Swift Way on March 30 Mayor Jim Ross declared March 31 through April 2 Taylor Swift Weekend during which the steel sculptures outside the City Hall were lit red in reference to Red Swift was also presented with a key to the city 304 305 306 nbsp Rio de Janeiro welcomed the Eras Tour to Brazil by lighting the statue of Christ the Redeemer pictured with a Swift inspired projection Tampa presented Swift with a key to the city Mayor Jane Castor invited Swift to be the city s honorary mayor for a day Tampa City Hall Tampa Riverwalk and downtown bridges were lit red 307 308 Hillsborough County temporarily changed its name to Swiftsborough 309 310 Houston illuminated its city hall lavender as a nod to Lavender Haze 311 celebrated The Eras Tour weekend and renamed NRG Stadium to NRG Stadium Taylor s Version from April 21 to 23 per a proclamation by Harris County judge Lina Hidalgo 299 312 Taylorsville Georgia declared April 28 2023 Taylor Swift Day and presented Swift with a key to the city following her sold out shows at Mercedes Benz Stadium 313 Nashville mayor John Cooper recognized May 5 to 7 as Taylor Swift Homecoming Weekend and placed an honorary bench at Centennial Park as a monument dedicated to Nashville and Swift s long standing relationship in reference to lyrics in Invisible String 314 315 Philadelphia unveiled a mural on South Street on May 12 316 Massachusetts governor Maura Healey conferred a Governor s Citation upon Swift ahead of the Foxborough shows 317 New Jersey governor Phil Murphy declared the Taylor Swift ham egg and cheese as the state s official sandwich on May 25 referencing the cultural debate about Taylor ham and pork roll 299 Michigan governor Gretchen Whitmer welcomed Swift to the state for the Detroit shows by posting a video speech on Twitter referencing several of her songs 318 Pittsburgh mayor Ed Gainey renamed the city Swiftsburgh for the weekend 103 In December 2023 the Pennsylvania General Assembly passed a resolution to recognize 2023 as the Taylor Swift era in Pennsylvania her home state 319 Minneapolis mayor Jacob Frey temporarily renamed the city Swiftieapolis Minnesota governor Tim Walz proclaimed June 23 and 24 as Taylor Swift Days in the state 299 Cincinnati mayor Aftab Pureval proclaimed June 30 as Taylor Swift Day in the city 320 Hamilton County Ohio renamed itself Hamilton County Taylor s Version 321 Bellevue Kentucky renamed Taylor Avenue to Taylor Swift Avenue 299 Downtown Kansas City was lit purple in reference to Speak Now Taylor s Version 322 North Kansas City Missouri renamed Swift Street to Swift Street Taylor s Version 323 Ray County Missouri installed a crop art 324 Colorado governor Jared Polis wrote Swift a letter containing references to her songs and lyrics ahead of the Denver shows 325 The Washington State Department of Natural Resources named Swift an Honorary Geologist 326 Santa Clara renamed itself Swiftie Clara and proclaimed Swift as its honorary mayor from July 28 to 29 299 The Hawthorne Lennox station and Downtown Inglewood stations the closest Los Angeles Metro stations to SoFi Stadium were renamed to Taylor Nation Station and Speak Now Taylor s Station respectively during the six shows 327 In Mexico City Avenida Presidente Masaryk and Foro Sol were renamed to Avenida Taylor s Version and Foro 1989 Taylor s Version respectively 328 The Buenos Aires City Legislature designated Swift a Guest of Honor 329 Rio de Janeiro mayor Eduardo Paes sanctioned an homage to Swift the phrase Welcome to Brasil and the names of all 26 Brazilian states on a t shirt similar to the one she wore in the music video for You Belong with Me 2009 to be projected on the statue of Christ the Redeemer after fans donated 20 000 units of panettone and water bottles as part of a fundraiser to support local charities 330 Sao Paulo illuminated its city hall Patio do Colegio Mario de Andrade Library Viaduto do Cha and the Monument to the Bandeiras sculpture with colors inspired by the Eras Tour 331 The US Department of State s Bureau of Consular Affairs issued an Eras Tour themed travel advisory ahead of the first 2024 shows 332 The Japanese Embassy in Washington D C issued an official statement about the Tokyo shows referencing several of Swift s albums to address speculation around her travel plans as the Tokyo shows the 66th Annual Grammy Awards in Los Angeles and Super Bowl LVIII in Las Vegas all fell in the same week 333 Swift was ultimately present for all three events 334 In Melbourne the state tourism body Visit Victoria commissioned images of Swift to be projected at the Flinders Street railway station 335 336 Sydney Trains lit the Central Station clock tower and Grand Concourse purple and operated Tay Tay Express train services to Olympic Park Station which played several of Swift s songs onboard 337 Organizations and companies edit nbsp The Eras Tour inspired many exhibitions Pictured is the showcase of an outfit Swift wore in the Lavender Haze music video at a Nashville exhibition In Atlanta Georgia s Own Credit Union welcomed Swift with a large Welcome to A TAY L sign displayed atop its skyscraper building 338 The Arlington Museum of Art announced an exhibit exploring Swift s evolving boundary pushing artistry featuring costumes photographs and concert videos from her album eras Titled The Eras Tour Collection the exhibit will run from June 2 to September 24 2023 339 340 Chicago s Willis Tower lit up its antennas in the colors of the Eras Tour 299 The Country Music Hall of Fame and Museum opened an exhibit titled Through Taylor Swift s Eras displaying original outfits from every album era throughout May 2023 341 Over 114 000 people bought tickets to the exhibit in May alone the highest monthly attendance in the museum s 65 year history 82 Radio station 96 5 WTDY FM temporarily renamed itself to Ninety Swift Five T A Y 299 New York City s Museum of Arts and Design opened the exhibit Taylor Swift Storyteller a career spanning look at Swift s artistic reinventions from May 20 2023 to March 24 2024 342 343 Circle Line Sightseeing Cruises offered a Swift themed dance cruise on Hudson River ahead of the Eras Tour in East Rutherford 344 Cincinnati Zoo and Botanical Garden hosted a Swiftie Weekend 345 nbsp Various organizations hosted Swift themed events and activities The Carnegie Science Center pictured hosted a scavenger hunt of Eras Tour themed objects 346 In Pittsburgh the Gateway Clipper Fleet threw Swift themed parties for passengers 103 The Carnegie Science Center organized an Eras Tour themed scavenger hunt of miniature Swift dolls hidden throughout the Miniature Railroad and Village exhibition on June 16 and 17 and the Buhl Planetarium hosted a Swift themed laser show 346 In Los Angeles the Grammy Museum at L A Live opened a pop up exhibit from August 2 to September 18 featuring 13 costumes and instruments from Swift s original Speak Now era and later seen in the I Can See You music video 347 Spotify launched a feature that uses listener s streaming data to list their top five Taylor Swift eras 348 Recognizing Swift s singular achievements the Apple Music Awards honored with a special event called Taylor Swift s Eras The Experience 349 In honor of the completion of the first US leg of the Eras Tour Starbucks stores across the US played her music all day during the last day of the leg August 9 2023 350 Air New Zealand added special seats for those attending the tour in Australia renaming one of the flights NZ1989 in reference to the album of the same name 351 Philippine carrier Cebu Pacific also changed the flight numbers of its Singapore bound planes to 1989 352 A Royal Caribbean International cruise trip from Miami to the Bahamas titled In My Era Cruise has been scheduled on October 21 a day after the tour s final date in Miami 344 A number of media publications bestowed Swift with year end honorifics Time named Swift their 2023 Person of the Year an annual title given to a person group object or idea that dominated the year culturally 353 Consequence named her their 2023 Artist of the Year 354 while The New York Times and The Guardian declared 2023 the year of Taylor Swift 355 356 Billboard placed her atop their list of the greatest pop stars of 2023 80 nbsp Center Gai in Shibuya Tokyo was temporarily renamed to honor Swift s four sold out shows in the city In Tokyo Center Gai a commercial street in Shibuya temporarily renamed itself Shibuya Center Gai Taylor s Version from February 7 to 20 displaying flags featuring Swift s albums and playing her music 357 In Sydney several stadiums were lit purple in reference to Lavender Haze Sydney Airport displayed billboards welcoming fans into the city Numerous businesses in the city hosted Swift themed events 358 In Singapore Jewel Changi Airport organized a Swift themed sing along event for fans on March 1 2024 359 Marina Bay Sands staged an immersive experience called The Eras Tour Trail and a tour themed light and water show 360 Although China was not part of the tour Chinese video platform Bilibili hosted multiple events in celebration of the Singapore shows including user uploaded video themes inspired by Swift and the Eras Tour the chance to win tickets to and a round trip flight for the shows and a livestream of the final two shows 361 Critical analyses editIt will take some time before all the implications of Taylor Swift s Eras Tour are fully understood Her epochal trek is a potent multifaceted symbol for our times rife with social political economic and cultural meaning which we ll leave to cultural theorists and pundits to deconstruct From a live industry standpoint however her stadium tour is both qualitatively and quantitatively a high water mark that left the showgoer completely agog Andy Gensler Pollstar 1 Publications unanimously described the Eras Tour as a cultural phenomenon The Recording Academy published the tour is the most legendary of Swift s generation emphasizing it is hard to imagine that any other tour this year will have a cultural impact as big 362 USA Today described the tour as a historically monumental event 363 The Guardian said the tour is 2023 s single most significant pop culture phenomenon 12 Many critics also opined that the tour marked the greatest moment in Swift s career 364 12 Many critics considered the cultural domination of the Eras Tour a rarity Time journalists called it an unmatched success and a in a league of its own 221 Amanda Petrusich wrote despite the noted decline of monocultural affairs in contemporary popular culture as consumers no longer consume the same cultural objects at the same time or in the same way the Eras Tour is an exception achieving a rare mind boggling inescapability 365 According to Pollstar the tour did not just enter the broader discourse but in so many ways its gravity is so formidable that the tour and everything that s fallen into its orbit drives the discourse 77 Shirley McMarlin of Pittsburgh Tribune Review wrote Taylor Swift is the biggest thing going in the entertainment industry Turn on the TV or radio scroll social media listen to talk on the street and there she is 190 Ryan Faughnder of the Los Angeles Times felt that the Eras Tour turned into a the ultimate FOMO inducing event 366 In the opinion of Vogue s Megan Angelo the Eras Tour cemented Woodstock level status in American musical history and the last bastion of monoculture 367 As per Billboard it would be no exaggeration to call the Eras Tour the single most anticipated live trek of the century 80 Mikael Wood and August Brown of the Los Angeles Times wrote the tour remained atop the cultural conversation virtually nonstop since it started According to Bill Werde professor of music and entertainment industries in Syracuse University the last artist who could effortlessly sell out stadiums and was simultaneously on top of their game in terms of the zeitgeist of popular music the name that comes to my mind is Michael Jackson This is really like the Thriller era 368 The New York Times author Ben Sisario opined the tour showed that Swift has a white hot demand and media saturation unseen since Jackson and Madonna in the 1980s and that she stood above artists that toured concurrently such as Beyonce Bruce Springsteen and Drake in terms of success and media noise 183 Variety critic Chris Willman said the Eras Tour is like a career capping Beatles tour that never happened surpassing all the tours of the past in terms of business and cultural significance 369 Journalists credited the Eras Tour with popularizing and legitimizing the notion and concept of eras in terms of a music career The A V Club opined that the concept is one of Swift s signatures 370 371 247 The Guardian journalist Dave Simpson wrote that the 44 song set list of the Eras Tour might increase the demand for longer concerts and may trigger a set list arms race as artists battle to play longer than each other He opined that the It s All a Blur Tour an upcoming co headlining tour by Drake and 21 Savage was inspired by the concept of the Eras Tour with the former s promotional poster depicting a career retrospective similar to the latter 372 Rolling Stone further noted the influence of Swift s tour on the Jonas Brothers 2023 2024 tour the Five Albums One Night The World Tour on which they performed songs from five albums every night 373 Feminist perspectives edit A number of culture critics examined the tour s impact in a feminist lens Tyler Foggatt wrote the Eras Tour transformed a football stadium typically a center of male aggression into a sanctum of gleeful femininity She compared it to the 2017 Women s March though mentioned there were sequins instead of pussyhats and the tour included probably the same number of male allies 175 In The New York Times American author Michelle Goldberg compared the cultural impact of the Eras Tour to that of Barbie 2023 a fantasy comedy film and dubbed them both 2023 summer s biggest entertainment phenomena celebrating mainstream femininity but also beneath their slick exuberant pop surfaces tell female coming of age stories marked by existential crises and bitter confrontations with sexism Goldberg opined that the gargantuan success of both the works prove there is a huge underserved market for entertainment that takes the feelings of girls and women seriously 374 Talia Lakritz of Insider said both the Eras Tour and Barbie are inspiring a movement among women to reclaim girlhood without rescinding power Lakritz added that being at an Eras Tour concert and a movie theater playing Barbie gave her the same feeling the collective joy of femininity 375 Sisario considered both works as critiques of patriarchy that showed women s control over pop culture 183 In a similar view Willman said that the two works of entertainment use patriarchy as a subject of irony while being utterly friendly to and welcoming of men as much as anybody and became billion dollar earning phenomena 369 Jess Cartner Morley of The Guardian opined that the Eras Tour and Barbie are at heart about celebrating and questioning what it means to be a girl 376 Taffy Brodesser Akner of The New York Times wrote that the tour and its wider phenomenon can be seen as Swift free ing women to celebrate their girlhood to understand that their womanhood is made up of microchapters of change the acknowledgment of girls as people to memorialize of who we are and who we were all existing in the same body on the same timeline 377 Many journalists considered the Eras Tour Barbie and Beyonce s Renaissance World Tour as triumphant works of women s creativity Larry Vincent marketing professor from the USC Marshall School of Business said the Eras Tour and Barbie were two summer phenomena that showed a really strong ritual dimension of women driven consumer behavior 378 366 According to author Katherine Wintsch It s a sense of solidarity that women are willing to pay good money for 158 Mary Siroky of Consequence opined that the tour proves centering women in entertainment isn t just smart it s necessary 354 Bloomberg News reported that in China the themes celebrated in the film stand in stark contrast to President Xi Jinping s increasingly conservative vision for women providing a rare outlet for young women rejecting ever tighter social control and the Chinese Communist Party s rigid expectations 379 Year end retrospectives edit In placing Swift as the first and only entertainer ever in the top five of their annual World s Most Powerful Women in 2023 Forbes claimed that 17 years into her remarkable career Swift has never had more economic cultural and political clout 380 Swift also topped People s 25 Most Intriguing People of the Year 2023 list journalist Jeff Nelson opined that Swift as a 33 year old female popstar has taken a hammer to that glass ceiling shattering expectations and blazing a path for the next generation of female artists 381 The Eras Tour also lead CNN to name Swift The businessperson of the year 382 Natasha Aaron of The Washington Post listed Swift as one of 2023 s trailblazers for having shifted the economic plate tectonics of the entertainment industry 383 Many publications considered the Eras Tour the highlight of 2023 and named Swift s 2023 as one of the best years for her career The Hollywood Reporter opined Arguably Taylor Swift had one of the best years for a person working in the entertainment industry ever 384 Billboard published Swift s 2023 will now be the year that all future pop stars will be measured against 80 The A V Club opined Swift was pop culture s undisputed champion of 2023 and no one has ever had a year like hers 181 Writing for MSNBC Michael A Cohen also remarked that When the history books are written 2023 will be remembered as the year of Swift 385 Ethan Millman of Rolling Stone said by any metric Swift s 2023 was one of the most impressive years of all time for a singular pop star 386 Swift was included in CNBC s inaugural changemakers list highlighting women who are creating a pattern of what it takes to defy the odds innovate and thrive in a volatile business landscape 387 Business Insider opined Swift was easily the most dominant cultural force of 2023 and the Eras Tour was the defining pop culture event of 2023 388 Consequence credited the Eras Tour with helping Swift dominate the popular culture of 2023 in a distinct way than she has in the preceding years 354 The Independent and Hindustan Times deemed the year 2023 Taylor s Version 389 390 References edit a b Andy Gensler August 17 2023 The Showgoer The Greatest Show On Earth Taylor Swift s Eras Tour Is All That And Far More Pollstar Archived from the original on August 19 2023 Retrieved August 19 2023 a b Tucker Smith Owen June 15 2023 How Biden and Taylor Swift beat Ticketmaster Los Angeles Times Archived from the original on June 16 2023 Retrieved June 16 2023 Khan Fawzia June 18 2021 The Might Of Taylor Swift Elle Archived from the original on June 28 2021 Retrieved July 24 2023 Schneider Marc July 24 2023 8 Ways Taylor Swift Has Changed the Music Business Billboard Archived from the original on July 24 2023 Retrieved July 24 2023 Bernabe Angeline Jane McCarthy Kelly Taylor Swift announces Eras tour It s a journey through all of my musical eras of my career Good Morning America Archived from the original on April 5 2023 Retrieved April 22 2023 Willman Chris November 1 2022 Taylor Swift Announces 2023 Eras Tour of U S Stadiums Variety ISSN 0042 2738 OCLC 810134503 Archived from the original on December 4 2022 Retrieved November 1 2022 Willman Chris November 11 2022 Taylor Swift Adds 17 More Stadium Shows to Eras Tour Which Will Include a Five Night Stand in L A Making It Her Biggest U S Tour to Date Variety ISSN 0042 2738 OCLC 810134503 Archived from the original on December 8 2022 Retrieved November 11 2022 Dailey Hannah June 20 2023 Taylor Swift Announces International Eras Tour Dates in Europe Asia amp Australia Billboard Archived from the original on August 3 2023 Retrieved June 20 2023 Megan McCluskey December 8 2023 Breaking Down Taylor Swift s 2023 Impact By the Numbers Time Archived from the original on December 26 2023 Retrieved January 6 2024 a b Aniftos Rania June 20 2023 Chilean President Gabriel Boric Wants Taylor Swift to Perform in Chile Billboard Archived from the original on June 21 2023 Retrieved June 21 2023 a b Taylor Swift adds Canada tour dates after Trudeau plea France 24 August 3 2023 Archived from the original on August 4 2023 Retrieved August 6 2023 a b c D Souza Shaad September 8 2023 She is a snake in the most positive way How Taylor Swift became the world s biggest pop star again The Guardian Archived from the original on September 8 2023 Retrieved September 8 2023 Denis Kyle July 6 2023 Thai Political Leader Pita Limjaroenrat Asks Taylor Swift to Bring Her Eras Tour to His Country Billboard Archived from the original on July 7 2023 Retrieved July 6 2023 MP files official grievance with Speaker over Taylor Swift snubbing Canada on tour Toronto Star June 21 2023 Archived from the original on June 22 2023 Retrieved June 22 2023 Gergely Karacsony karacsony gergely June 22 2023 Levelet irtam Taylor Swiftnek Bar az Eras Tour allomasai kozott jelenleg nem szerepel Budapest tudom hogy sokan szeretitek ezert mindent megteszek hogy hozzank is ellatogasson Remeljuk a legjobbakat taylorswift taylorswiftbudapest I wrote a letter to Taylor Swift Although Budapest is not included among the stations of the Eras Tour I know that many of you love it so I will do my best to make it visit us too Let s hope for the best taylorswift taylorswiftbudapest in Hungarian Archived from the original on April 3 2024 Retrieved June 28 2023 via Instagram Robinson Ellie June 21 2023 Politicians Attack Taylor Swift Over Eras Tour City Snubs The Music Archived from the original on June 21 2023 Retrieved June 21 2023 O Faherty Antonia June 22 2023 Brisbane was definitely holding dates at huge stadium for Taylor Swift but she s not coming Here s why ABC News Archived from the original on June 22 2023 Retrieved June 22 2023 Govt says it won t pay for Taylor Swift to tour New Zealand 1 News Archived from the original on June 22 2023 Retrieved June 22 2023 Rohan Lillie February 16 2024 Taylor Swift s New Zealand snub Eden Park CEO Nick Sautner on why venue couldn t host the star The New Zealand Herald Archived from the original on February 16 2024 Retrieved February 18 2024 a b Why Taylor Swift is caught up in Taiwan s presidential election The Independent January 4 2024 Archived from the original on January 8 2024 Retrieved January 9 2024 Culture Ministry takes issue with Jaw s Taylor Swift claim Central News Agency January 2 2024 Archived from the original on January 9 2024 Retrieved January 9 2024 Smith Nicola January 3 2024 Taiwan s election is going to the wire and the divisive issue is Taylor Swift The Daily Telegraph ISSN 0307 1235 Archived from the original on January 9 2024 Retrieved January 9 2024 Rosen Jody November 17 2013 Why Taylor Swift Is the Reigning Queen of Pop New York Archived from the original on November 19 2013 Retrieved November 9 2020 Tobin Meaghan Wu Pei Lin December 29 2023 Chinese Swifties are ready to shake it off at the Eras movie The 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Swifties boosted Houston s hotel occupancy Axios Archived from the original on May 17 2023 Retrieved May 9 2023 Rowan Kelleher Suzanne November 13 2023 Why A Major Airline Waived Fees Just For Taylor Swift Fans Forbes Archived from the original on November 14 2023 Retrieved November 15 2023 Raman Meera May 17 2023 Taylor Swift sells out Boston hotels trains and brunches Boston Business Journal ISSN 0746 4975 OCLC 44763590 Archived from the original on May 21 2023 Retrieved May 19 2023 a b Saraiva Augusta June 7 2023 Taylor Swift isn t just an entertainment giant Her sold out tour is lifting local economies too Fortune Archived from the original on June 7 2023 Retrieved June 8 2023 Sfondeles Tina July 11 2023 Swifties post pandemic travelers help Illinois break hotel revenue record Our tourism industry is back and it s booming Chicago Sun Times Archived from the original on September 3 2023 Retrieved September 3 2023 a b c A once in a lifetime experience as tens of thousands descend upon the North Shore for Taylor Swift s Acrisure Stadium shows Pittsburgh Post Gazette June 17 2023 Archived from the original on June 17 2023 Retrieved June 17 2023 a b c Bhattarai Abha Lerman Rachel Sabens Emily October 13 2023 The Economy Taylor s Version The Washington Post Archived from the original on October 20 2023 Retrieved October 26 2023 Rodriguez Gloria July 21 2023 Hotels are pretty much booked up for upcoming Taylor Swift concerts in Santa Clara KGO TV Archived from the original on July 22 2023 Retrieved July 22 2023 Dart Tom December 6 2023 The stadium is secondary how US sports teams became real estate speculators The Guardian Archived from the original on December 6 2023 Retrieved December 6 2023 Gomez Dessi July 28 2023 Taylor Swift Eras Tour Ask to Postpone LA Shows by Hotel Workers TheWrap Archived from the original on July 28 2023 Retrieved July 28 2023 Olson Carly Hussain Suhana July 27 2023 Taylor Swift is about to boost L A s economy Striking hotel workers want her to stay away Los Angeles Times Archived from the original on July 28 2023 Retrieved July 28 2023 Taylor Swift Urged by Politicians to Postpone L A Concerts in Solidarity With Striking Hotel Workers Billboard August 2 2023 Archived from the original on August 2 2023 Retrieved August 2 2023 a b Psyllou Maria August 18 2023 Taylor Swift s Eras tour A harmonious overture of the trickle down effect on local economies University of Birmingham Archived from the original on August 19 2023 Retrieved August 19 2023 a b Yeung Jessie Montgomery Hanako Ogura Junko February 7 2024 Taylor Swift mania moves to Tokyo with all eyes on return trip to Super Bowl CNN Archived from the original on February 7 2024 Retrieved February 7 2024 Taylor Swift s CDMX concerts expected to generate over 1B pesos Mexico News Daily August 23 2023 Archived from the original on August 28 2023 Retrieved August 28 2023 Capuano Amanda Branco Cruz Felipe November 17 2023 As cifras astronomicas e os bastidores da turne de Taylor Swift no Brasil Veja in Brazilian Portuguese Archived from the original on November 17 2023 Retrieved November 17 2023 Partis Emma February 15 2024 Taylor Swift Set to Bring Momentary Boost to Australian Economy Bloomberg Businessweek Archived from the original on February 15 2024 Retrieved February 16 2024 Chenery Elinya Gregory Xanthe February 19 2024 Superstar Taylor Swift touches down in Sydney in next leg of Eras stadium tour ABC News Archived from the original on February 19 2024 Retrieved February 19 2024 Li Cynthia March 8 2024 Swift Tour Prompts Economists to Upgrade Singapore GDP Forecast Bloomberg com Archived from the original on March 8 2024 Retrieved March 9 2024 Rigotti Alex March 9 2024 Taylor Swift s Eras tour could boost Singapore s GDP by over 200million NME Archived from the original on March 9 2024 Retrieved March 9 2024 O Boyle Daniel August 7 2023 Taylor nomics comes to the UK as Eras Tour presale boosts July spending Evening Standard Archived from the 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the original on June 29 2023 Retrieved June 29 2023 Madarang Catalina Ricci S June 23 2023 International concert era Pinoy Swifties amused by flight promos to Taylor Swift Eras Tour stops The Philippine Star Archived from the original on July 5 2023 Retrieved July 5 2023 West Bryan November 11 2023 Airlines let Taylor Swift fans rebook Argentina flights at no cost after concert postponed USA Today Archived from the original on November 12 2023 Retrieved November 12 2023 Kelleher Suzanne Rowan Why A Major Airline Waived Fees Just For Taylor Swift Fans Forbes Archived from the original on November 14 2023 Retrieved November 16 2023 Josephs Leslie November 11 2023 Taylor Swift s postponed Argentina show prompts airline to waive flight change fees CNBC Archived from the original on November 12 2023 Retrieved November 12 2023 Rocha Carolina November 18 2023 Latam e Gol anunciam que fas de Taylor Swift nao terao de pagar taxas extras para remarcar voos Quem Archived from the original on November 19 2023 Retrieved November 19 2023 Boll Julio November 18 2023 Taylor Swift Companhias aereas anunciam isencao para remarcar passagens por conta de adiamento F5 Archived from the original on November 19 2023 Retrieved November 19 2023 Shan Lee Ying February 27 2024 Coldplay then Taylor Swift Concert economics are driving a tourism boom in Singapore CNBC Archived from the original on February 28 2024 Retrieved February 29 2024 Savaira Augusta November 23 2022 Welcome to Swiftonomics What Taylor Swift reveals about the U S economy Los Angeles Times Archived from the original on November 29 2022 Retrieved November 23 2022 Saraiva Augusta April 29 2023 Video Taylor Swift s Eras tour ticket prices indicate key things about the US economy reporter say CNN Archived from the original on April 30 2023 Retrieved April 30 2023 Barbie Taylor Swift amp the Fed Powell talks consumer spending amp inflation Yahoo Finance July 26 2023 Archived from the original on July 26 2023 Retrieved July 27 2023 Williams Kevin March 2 2024 The Taylor Swift economic effect has reached every town in America CNBC Archived from the original on March 2 2024 Retrieved March 2 2024 a b Sue Ann Cheow June 24 2023 Coldplay Swiftly Hots Up Concert Tourism Mania Music to the Ears for Singapore s Economy The Straits Times Archived from the original on June 25 2023 Retrieved June 25 2023 Sng Suzanne June 28 2023 Klook to offer packages for Taylor Swift concerts The Straits Times Archived from the original on June 29 2023 Retrieved June 29 2023 Sharma Mukhul June 4 2023 How Taylor Swift s fans in Argentina will dodge inflation to see her sing in November concert WION Archived from the original on June 27 2023 Retrieved June 27 2023 Pandey Swathi June 27 2023 Taylor Swift Mania Set to Give Australia s Economy a Boost Bloomberg News Archived from the original on August 9 2023 Retrieved June 27 2023 Kok Xinghui July 7 2023 Millions vie for tickets to Taylor Swift s only stop in Southeast Asia Reuters Archived from the original on July 10 2023 Retrieved July 10 2023 How Singapore Came to Host So Many Concerts And Why Some Fans Don t Like It Time July 22 2023 Archived from the original on June 27 2023 Retrieved July 17 2023 Chanjaroen Chanyaporn October 26 2023 Taylor Swift Mania Sparks Record Breaking Jump in UOB Card Fees Bloomberg News Archived from the original on November 3 2023 Retrieved October 26 2023 QuestionPro June 8 2023 Generating 5 billion the Taylor Swift The Eras Tour has an Economic Impact Greater than 50 Countries Press release GlobeNewswire Archived from the original on June 9 2023 Retrieved June 9 2023 Browning Lynnley October 9 2023 Taylor Swift s Eras Tour With Potential 80 Billion Impact Could Boost the Global Economy Beyond Anyone s Wildest Dreams Exclusive The Messenger Archived from the original on October 10 2023 Retrieved October 9 2023 Guerrasio Jason September 3 2023 Taylor Swift s Eras Tour movie made it into theaters by sidestepping Hollywood studios Insider Inc Archived from the original on September 3 2023 Retrieved October 15 2023 Irvin Jack June 12 2023 Taylor Swift s Eras Tour Could Generate 4 6B for U S Economy Report People Archived from the original on July 23 2023 Retrieved July 24 2023 Passy Charles The Taylor Swift stock market effect We are convinced MarketWatch Archived from the original on November 2 2023 Retrieved November 3 2023 Jericho Greg June 21 2023 Will the Taylor tour spur inflation No but a Swift spending spree might just save us from a recession The Guardian ISSN 0261 3077 Archived from the original on July 24 2023 Retrieved July 24 2023 Pandey Swati June 20 2023 Taylor Swift just added Australia to her Eras tour Fortune Archived from the original on July 24 2023 Retrieved July 24 2023 Pal Alasdair Qiu Stella February 6 2023 Australia central bank shakes off Taylor Swift inflation fears Reuters Retrieved February 8 2023 Opinion Taylor Swift is the answer to Canada s economic problems The Globe and Mail October 5 2023 Archived from the original on October 6 2023 Retrieved October 7 2023 Dorrell Chris February 17 2024 Swiftonomics How Taylor Swift could impact the UK economy City A M Archived from the original on February 18 2024 Retrieved February 18 2024 a b c Steele Anne Krouse Sarah August 17 2023 Women Own This Summer The Economy Proves It The Wall Street Journal Archived from the original on August 19 2023 Retrieved August 19 2023 Unterberger Andrew June 8 2023 Taylor Swift s Eras Tour Is Even Bigger Than You Think And These Streaming Stats Prove It Billboard Archived from the original on June 9 2023 Retrieved June 9 2023 Jenna Benchetrit May 15 2023 How pop stars like Beyonce and Taylor Swift are embracing the social media concert CBC News Archived from the original on May 15 2023 Retrieved May 15 2023 Stevens Matt August 11 2023 Taylor Swift s Viral Era The New York Times ISSN 0362 4331 Archived from the original on August 14 2023 Retrieved August 14 2023 a b Nicas Jack November 10 2023 Taylor Swift Takes Her Eras Tour Global Shaking Argentina The New York Times ISSN 0362 4331 Archived from the original on November 18 2023 Retrieved November 18 2023 Horton Adrian May 29 2023 How Taylor Swift s Eras tour took over America The Guardian ISSN 0261 3077 Archived from the original on May 29 2023 Retrieved May 29 2023 Draughorne Kenan August 2 2023 How to watch the Taylor Swift concert from the comfort of your sofa Los Angeles Times Archived from the original on August 4 2023 Retrieved November 10 2023 Bobrowsky Meghan July 4 2023 No Taylor Swift Tickets No Problem These Livestreamers Have Got You Covered The Wall Street Journal ISSN 0099 9660 Archived from the original on November 10 2023 Retrieved November 10 2023 Has TikTok Ruined Live Music Slate April 22 2023 Archived from the original on November 10 2023 Retrieved November 10 2023 Patel Nilay November 17 2023 Taylor Swift fans used record amounts of data during the Eras Tour in North America The Verge Archived from the original on November 20 2023 Retrieved November 20 2023 Rowley Glenn March 17 2023 Elmo Channels Taylor Swift by Recreating The Eras Tour Poster See It Billboard Archived from the original on June 22 2023 Retrieved June 22 2023 Klein Brennan November 10 2022 Official Spider Man Poster Parodies Taylor Swift Music Tour ScreenRant Archived from the original on June 22 2023 Retrieved June 22 2023 Schonfeld Alexandra May 31 2023 All of the Celebrities Who ve Attended Taylor Swift s Eras Tour So Far People Archived from the original on June 3 2023 Retrieved June 3 2023 Aniftos Rania May 31 2023 Here Are All the Celebrities Who Have Attended Taylor Swift s The Eras Tour Billboard Archived from the original on June 3 2023 Retrieved June 3 2023 Photos from Celebrities Attending Taylor Swift s The Eras Tour E June 1 2023 Archived from the original on June 5 2023 Retrieved June 5 2023 9 Things Other Artists Can Learn From Taylor Swift s Blockbuster Eras Tour Billboard November 7 2023 Archived from the original on November 13 2023 Retrieved November 27 2023 lindsay kate May 17 2023 Taylor Swift and Matty Healy are post reality TV Embedded Archived from the original on May 29 2023 Retrieved May 29 2023 a b Foggatt Tyler June 3 2023 Look What Taylor Made Us Do The New Yorker ISSN 0028 792X Archived from the original on June 3 2023 Retrieved June 11 2023 Aniftos Rania Atkinson Katie Denis Kyle Lipshutz Jason Unterberger Andrew June 6 2023 Did Taylor Swift s Dominant 2023 Need a Chart Conquering Week to Match Billboard ISSN 0006 2510 OCLC 67058557 Archived from the original on October 22 2023 Retrieved June 7 2023 McNeal Stephanie October 6 2023 I Fear Taylor Swift Fatigue Is Coming Glamour Archived from the original on October 8 2023 Retrieved October 7 2023 Patten Dominic Campione Katie D Alessandro Anthony Goldsmith Jill December 13 2023 2023 Taylor s Version 13 Ways Taylor Swift Staked Her Claim This Year As The Monarch Of All Media Deadline Hollywood Archived from the original on December 13 2023 Retrieved December 13 2023 Curto Justin November 16 2023 Brazilian Fans Want to Make Jesus a Swiftie Vulture Archived from the original on November 28 2023 Retrieved November 29 2023 Bowenbank Starr December 18 2023 Dictionary com Crowns the Word Era as 2023 s Vibe of the Year Billboard Archived from the original on December 19 2023 Retrieved December 19 2023 a b Carr Mary Kate December 19 2023 The year in Taylor Swift from The Eras Tour to 1989 Taylor s Version to Travis Kelce The A V Club Archived from the original on December 20 2023 Retrieved December 20 2023 Fantasy football meets Taylor Swift in massive Swiftball competition USA Today Archived from the original on February 27 2024 Retrieved February 26 2024 a b c Sisario Ben August 5 2023 How Taylor Swift s Eras Tour Conquered the World The New York Times Archived from the original on August 5 2023 Retrieved August 5 2023 a b Taylor Swift fans line up early at Lumen Field to buy sweatshirts and more The Seattle Times July 21 2023 Archived from the original on July 22 2023 Retrieved July 22 2023 a b Kircher Madison Malone April 19 2023 What Would You Do for a Taylor Swift Sweatshirt The New York Times Archived from the original on July 27 2023 Retrieved July 27 2023 Zokovitch Grace May 16 2023 A legend s coming Taylor Swift mania descends on Boston ahead of weekend concerts Boston Herald Archived from the original on May 29 2023 Retrieved May 29 2023 Taylor Swift mania explained CBS News May 26 2023 Archived from the original on May 29 2023 Retrieved May 29 2023 O Regan Ellen July 14 2023 Swiftflation star s pulling power likely to push up prices The Irish Times Archived from the original on July 24 2023 Retrieved July 24 2023 Bream Jon June 24 2023 Taylor Swift delivers the most fan fulfilling concert of all time in Minneapolis Star Tribune Archived from the original on June 24 2023 Retrieved June 24 2023 a b McMarlin Shirley June 13 2023 How popular is Taylor Swift It s the 2023 version of Beatlemania Pittsburgh Tribune Review Archived from the original on June 17 2023 Retrieved June 17 2023 Gambles Sarah July 23 2023 The ubiquitous power of Taylor Swift Deseret News Archived from the original on July 23 2023 Retrieved July 23 2023 Ding Jaimie July 31 2023 The unofficial fan chants to learn ahead of Taylor Swift s L A shows Los Angeles Times Archived from the original on August 5 2023 Retrieved August 5 2023 Chapman Rachel May 18 2023 Taylor Swift Chants You ll Hear At Eras Tour Including That Bad Blood Moment Elite Daily Archived from the original on August 5 2023 Retrieved August 5 2023 Hernandez Joseph July 7 2023 Here are 8 chants rituals you should know before Taylor Swift s concert at Arrowhead The Kansas City Star Taylor Swift fans claim intense concert experience causes Fan Amnesia ABC News June 1 2023 Archived from the original on June 3 2023 Retrieved June 5 2023 Nimoni Fiona June 1 2023 Taylor Swift fans report amnesia following show BBC News Archived from the original on June 4 2023 Retrieved June 5 2023 Dunworth Liberty June 2 2023 Taylor Swift fans report post concert amnesia after The Eras tour NME Archived from the original on June 4 2023 Retrieved June 5 2023 Gajewski Ryan October 17 2023 Taylor Swift s Eras Tour Film Ignites Debate Over Movie Theater Etiquette The Hollywood Reporter Archived from the original on October 17 2023 Retrieved October 17 2023 a b Chingkheingambi Mayengbam Sharma Aditi December 3 2024 Why Anti Hero Taylor Swift is Indian youngsters hero India Today Archived from the original on February 12 2024 Retrieved February 18 2024 Young Alex May 14 2023 Thousands of Swifties amass outside of stadium during Taylor Swift s shows in Philadelphia Consequence Archived from the original on May 20 2023 Retrieved May 17 2023 Yahr Emily May 15 2023 The bonding experience of watching a Taylor Swift concert from a parking lot The Washington Post Archived from the original on May 22 2023 Retrieved May 17 2023 Taylor Swift fans are Taylor gating at her concerts Here s what that means Today May 19 2023 Archived from the original on May 29 2023 Retrieved May 29 2023 Ferschweiler Emma Ashford Joy May 26 2023 No Taylor gating New Jersey authorities warn Swifties against tailgating at her concert USA Today Archived from the original on July 24 2023 Retrieved July 24 2023 a b Madani Doha June 4 2023 Ticketless Taylor Swift fans are gathering outside stadiums for a different kind of Eras Tour experience NBC News Archived from the original on June 4 2023 Retrieved June 4 2023 Austyn May 14 2023 LOOK 20 000 Taylor Swift Fans Party Outside The Linc on Night 2 of Eras Tour in Philly WPST Archived from the original on May 26 2023 Retrieved May 26 2023 Jones Damian May 14 2023 Thousands of Taylor Swift fans who couldn t get tickets flock to Philadelphia show NME Archived from the original on May 26 2023 Retrieved May 26 2023 Jackson Sharifa May 13 2023 Taylor Swift mania continues for second day in South Philadelphia WPVI TV Archived from the original on May 20 2023 Retrieved May 17 2023 Wysong David June 28 2023 No Taylor Swift ticket This park will host ticketless fans outside Paycor Stadium The Cincinnati Enquirer Archived from the original on July 16 2023 Retrieved July 16 2023 Salvador Cinthia August 25 2023 Cientos de fans tambien disfrutaron el concierto de Taylor Swift afuera del Foro Sol Thousand of fans also enjoyed the Taylor Swift s concert from outside of the Foro Sol Infobae in Spanish Archived from the original on August 28 2023 Retrieved August 28 2023 West Bryan February 17 2024 Thousands of Taylor Swift fans sing and dance to Eras Tour outside of MCG stadium USA Today Archived from the original on February 17 2024 Retrieved February 17 2024 More than 10 000 people sing along with Taylor Swift outside National Stadium Mothership March 4 2024 Archived from the original on March 4 2024 Retrieved March 4 2024 NJ police MetLife Stadium warn Taylor Swift fans do not come to concert without a ticket WPVI TV May 26 2023 Archived from the original on May 26 2023 Retrieved May 26 2023 Taylor Swift in Santa Clara No tailgating no congregating outside Levi s Stadium KNTV July 21 2023 Archived from the original on July 25 2023 Retrieved July 25 2023 Barackman Jenna June 28 2023 Arrowhead Stadium cracks down on Taylor gating ahead of July concerts KCTV Archived from the original on August 10 2023 Retrieved August 10 2023 Garcia Karen August 1 2023 Inglewood tells Taylor Swift fans No dancing in the middle of the parking lot at SoFi Stadium Los Angeles Times Archived from the original on August 10 2023 Retrieved August 10 2023 Finch Nicholas January 29 2024 Taylor Swift fans advised against attending concert without a ticket News com au Archived from the original on January 31 2024 Retrieved February 16 2024 Yahr Emily Javaid Maham July 27 2023 They couldn t get Taylor Swift tickets So they got jobs at the venues The Washington Post Archived from the original on August 9 2023 Retrieved July 27 2023 Sharf Zack November 2 2023 Taylor Swift Fans in Argentina Have Camped Out in Tents for Five Months in Order to Be Front Row at the Eras Tour People Are Very Upset With Us Variety Archived from the original on November 3 2023 Retrieved November 3 2023 Alcantara Ann Marie May 28 2023 If You re a Taylor Swift Fan TATPWYFMM Actually Means Something The Wall Street Journal Archived from the original on May 29 2023 Retrieved May 29 2023 Aniftos Rania May 19 2023 Sweetest Friendship Bracelet Moments at Taylor Swift s Eras Tour Billboard Archived from the original on May 29 2023 Retrieved May 29 2023 a b c Kopstein Jeannie August 23 2023 The Staggering Economic Impact of Taylor Swift s Eras Tour Time Archived from the original on August 23 2023 Retrieved August 23 2023 Dailey Hannah August 4 2023 Lupita Nyong o Spent All Night Making Swiftie Friendship Bracelets Before The Eras Tour Billboard Archived from the original on August 10 2023 Retrieved August 9 2023 Dailey Hannah September 1 2023 Everything We Know So Far About Taylor Swift s Eras Tour Concert Film Billboard Archived from the original on September 3 2023 Retrieved September 3 2023 Kelly Samantha Murphy August 8 2023 Taylor Swift friendship bracelet trend has Etsy shop owners cashing in CNN Archived from the original on August 8 2023 Retrieved August 8 2023 Fonseca Camilo July 19 2023 Seattle store says beads never go out of style for Taylor Swift s fans The Seattle Times Archived from the original on July 24 2023 Retrieved August 9 2023 Perez Kate August 8 2023 Swifties friendship bracelet craze creates spikes in jewelry sales during Eras Tour USA Today Archived from the original on October 2 2023 Retrieved October 2 2023 Wind Emily February 8 2024 What s behind the Taylor Swift friendship bracelets trend The Guardian Archived from the original on February 10 2024 Retrieved February 8 2024 Litjens Daniel February 14 2024 Taylor Swift Eras Tour leading to a shortage of beads and bracelets ABC News Archived from the original on February 15 2024 Retrieved February 16 2024 Viral video shows wild line for Taylor Swift s Eras tour merchandise The Independent April 21 2023 Archived from the original on July 22 2023 Retrieved July 22 2023 Forman Beatrice May 11 2023 Stay Stay Stay in line Hundreds of Taylor Swift fans fill a Lincoln Financial Field parking lot in hopes of securing Eras Tour merch The Philadelphia Inquirer Archived from the original on July 22 2023 Retrieved July 22 2023 Cruz Irene Cordero Christiane August 2 2023 Taylor Swift fans line up by the thousands for Eras tour pre concert merchandise sale at SoFi Stadium in Inglewood KABC TV Archived from the original on October 25 2023 Retrieved August 28 2023 Shah Neil June 26 2023 Will Taylor Swift s Eras Tour Become the First 1 Billion Tour The Wall Street Journal ISSN 0099 9660 Archived from the original on June 26 2023 Retrieved July 25 2023 Parodi Alessandro July 26 2023 Taylor Swift merchandising sales boost Universal Music s results Reuters Archived from the original on August 22 2023 Retrieved August 22 2023 Gensler Andy December 8 2023 Taylor Swift Sets All Time Touring Record With 1 Billion Gross Pollstar Archived from the original on December 8 2023 Retrieved December 8 2023 Gray Julia June 16 2023 Taylor Swift Eras Tour Confetti Inside Booming Fan Market The Messenger Archived from the original on June 17 2023 Retrieved June 17 2023 Friedman Vanessa April 24 2023 Taylor Swift and the Sparkling Trap of Constant Reinvention The New York Times Archived from the original on June 20 2023 Retrieved July 27 2023 Pisani Joseph March 31 2023 1 500 Bedazzled Jacket 350 Dress Fans Shell Out to Look Like Taylor Swift The Wall Street Journal Archived from the original on May 16 2023 Retrieved May 17 2023 Dean Grace May 29 2023 Sales of metallic boots and sequin dresses are soaring as fans dress up for Taylor Swift s Eras tour Business Insider India Archived from the original on May 30 2023 Retrieved May 30 2023 a, wikipedia, wiki, book, books, library,

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