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Wikipedia

Apple Music

Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple Music 1, Apple Music Hits, and Apple Music Country, which broadcast live to over 200 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015. New subscribers get a one-month free or six months free trial with the purchase of select products before the service requires a monthly subscription.

Apple Music
Screenshot of the Apple Music app on iOS 16
DeveloperApple Inc.
Key peopleOliver Schusser (VP, Apple Music & International Content)
Brian Bumbery (director, Apple Music Publicity)
Trent Reznor (Creative Officer)
Launch dateJune 30, 2015; 7 years ago (2015-06-30)
Last updatedSeptember 16, 2020; 2 years ago (2020-09-16)
Platform(s)macOS, iOS, iPadOS, tvOS, watchOS, CarPlay, HomePod, Windows, Android, ChromeOS, Google Nest, Amazon Echo, Sonos, PlayStation 5, Xbox, Tesla and Web
Pricing modelin the United States:
US$10.99 / month for single license
US$109.00 / year for single license
US$16.99 / month for family license
US$5.99 / month for student license
US$4.99 / month for voice plan
Availability167 countries Widely in the Americas, Europe, Asia, and Oceania, and in parts of Africa and the Middle East
Website
  • Home Page: Apple Music
  • Web Player: Web Player

Originally strictly a music service, Apple Music began expanding into video in 2016. Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films.

The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive". However, it was praised for its playlist curation, a vast library of songs to stream, and its integration with other Apple devices and services. In iOS 10, the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and a bigger emphasis on users' libraries. Apple Music gained popularity rapidly after its launch, passing the milestone of 10 million subscribers in only six months. Though Apple does not disclose the amount of paid subscribers, research firm Midia Research estimated it at 78 million as of November 2021.[1][2] At the same time, Apple Music's library has steadily grown, reaching 100 million songs in its catalog on October 3, 2022.[3]

Description

Apple Music allows users to stream over 90 million songs to their device on demand. The service offers curated playlists by music experts and recommendations tailored to a users music preference.[4] The service provides three live 24-hour radio stations: Apple Music 1, led by DJ Zane Lowe, Apple Music Hits, and Apple Music Country, which is broadcast in over 100 countries.[5] The Apple Music Radio service is free for all users, even without an Apple Music subscription. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they're listening to on a regular basis.[6] Apple Music's use of iCloud, which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place. Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay. As of late 2019, users also have the ability to access the full version of Apple Music through an Apple-designed web player in beta.

Apple Music's interface consists of five tabs: "Library", "Listen Now", "Browse", "Radio", and "Search". The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab also shows music recently added to the user's library. The "Listen Now" tab recommends music for the user based on their music tastes. Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions. "Browse" shows new album releases from artists, playlists curated by the Apple Music team, upcoming album releases, as well as different categories including "Genres", "Moods", "Top Charts", and "Music Videos". The "Radio" tab incorporates Apple Music Radio and other radio stations which play genre-specific or artist-related music, depending on the user's preference. Unlike traditional radio services, the radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics.[7] Below the search box, a list of recent user searches and overall trending searches on the service are shown.

When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When viewed, the Now Playing section allows users to add a song to their library, download it to their device, and like or dislike the song to improve suggestions on the "Listen Now" tab. Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat. Additionally, users can view live lyrics of the song they are listening to through the now playing card, which displays the song's lyrics live in sync with the time while it plays to the user.[8]

Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based around the artist. Artist pages also include sections for their featured releases, albums, singles, top songs, and background information. Apple Music users can create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to.[9]

Users also have the ability to view their most played songs, artists, and albums of the entire year through a feature called Apple Music Replay, accessible on the "Listen Now" tab.[10]

The service is compatible with iOS devices running version 8.4 or later,[11] iPadOS devices running version 13.0 or later, Music app on macOS Catalina or later, iTunes version 12.2 or later for Windows PCs,[12] as well as Apple Watch, Apple TV, Apple CarPlay, and Apple HomePod.[11] It is also available for Android devices running version 4.3 or later, ChromeOS devices, Amazon Echo devices, and Sonos speakers. For devices without a native application, Apple Music is available on the web with a web player in beta.[13] On October 27, 2021, Sony announced that Apple Music would become available on the PlayStation 5.[14] On October 12, 2022, Apple Music became available for the Xbox One and Xbox Series X/S.[15]

History

Preparation

Before Apple Music, the company's iPod and iTunes were known for having "revolutionized digital music."[16] Former Apple CEO Steve Jobs was known to be opposed to the idea of music subscription services.[17] When Apple bought audio equipment maker Beats Electronics in 2014, Apple gained ownership of Beats' own service Beats Music,[18] and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service.[19] Business Insider later reported that Apple was planning to merge the two services. Apple also hired noted New Zealand born British radio DJ Zane Lowe to serve as a music curator.[20]

After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow,"[21] with the launch later in the month.[4] Morris emphasized several times that he prefers paid streaming as opposed to ad-supported, from a financial perspective. Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank. And they have 800 million credit cards in iTunes." as opposed to Spotify, which "never really advertised because it’s never been profitable". Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It's the beginning of an amazing moment for our industry."[21]

Royalty payment policy

Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's free trial period and announced that she would be holding back her album 1989 from the service. She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those months".[22][23] UK independent record label Beggars Group also criticized the trial period, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs".[24][25]

The day after Swift's letter, Apple's Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artist for streaming, even during customer's free trial period".[26][27][28] On Twitter, Swift wrote "After the events of this week, I've decided to put 1989 on Apple Music... And happily so". She concluded saying it was "the first time it's felt right in my gut to stream my album".[29]

Record label cartel

In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify and Amazon Music in order to drive adoption of Apple Music and offered an incentive to Universal Music Group to pull its content from YouTube. The U.S. Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015.[30][31]

Announcement and launch

The announcement happened as the signature "one more thing..." reveal at Apple's conference.[32] Hip hop artist Drake appeared onstage at the announcement event to elaborate on how he used the Connect platform, and Apple subsequently emphasized how "unsigned artists can share their music on Connect, too", in contrast to the iTunes Store, where small, independent artists were finding it difficult to participate.[32]

 
Apple Music availability map

Apple Music launched on June 30, 2015, in 100 countries. Earlier, new users used to receive a three-month free trial subscription, which changed to a monthly fee after three months. The trial lasts for a month now.[33] A family plan allows six users to share a subscription at a reduced rate.[4] Apple originally sought to enter the market at a lower price point for the service, but the music industry rejected the plan.[16] The service debuted as an updated Music app on the iOS 8.4 update. Apple TV and Android device support was planned for a "fall" 2015 launch.[32] A previously unreleased song by Pharrell Williams, entitled "Freedom", was used in promotional material and announced as an exclusive release on the launch of the service.[citation needed] The "History of Sound" advert for the launch of the Apple Music service was soundtracked by the tune There Is No Light by Wildbirds & Peacedrums, from their 2009 album The Snake.[34] Upon its launch, Beats Music subscriptions and playlists were migrated to Apple Music, and the service was discontinued.[35]

In May 2016, a student membership was announced, that discounted the regular price of a subscription by 50%. The student plan was initially only available for eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand,[36] but was expanded to an additional 25 countries in November 2016.[37]

In February 2016, Music Business Worldwide reported that, with Apple Music having launched in Turkey and Taiwan in the previous week, the service was available in 113 countries. The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not.[38] In August 2016, Apple Music was launched in Israel[39] and South Korea.[40]

On April 21, 2020, Apple announced that Apple Music would be expanding to an additional 52 countries around the world bringing the total to 167 worldwide.[41]

User growth

In January 2016, Fortune reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years.[42] This customer base increased to 11 million subscribers in February,[43] 13 million in April,[44] 15 million in June,[45] 17 million in September,[46] 20 million in December,[47][48] 27 million in June 2017,[49] 36 million in February 2018,[50] 38 million in March 2018 (just five weeks after the previous milestone[51]), 40 million in April 2018,[52] 50 million as of May 2018,[53] 56 million as of December 2018,[54] and 60 million as of June 2019.[55][56]

By July 2018, Apple Music had surpassed Spotify in the number of paying users in the United States.[57]

Expansion into video

In October 2015, Drake and Apple signed a deal to release the music video for “Hotline Bling” exclusively on Apple Music.[58] In December, Apple released an exclusive Taylor Swift tour documentary, called The 1989 World Tour Live, on Apple Music.[59] In February 2016, The Hollywood Reporter reported that Dr. Dre would be starring in and executive producing a "dark semi-autobiographical drama" called Vital Signs. The production was described as "Apple's first scripted television series".[60] Recode subsequently reported a few days later that the announcement of Dr. Dre's production was an effort to "extend Apple Music" in promotional ways rather than Apple actively exploring original television content. Citing Apple's deals with Drake and Swift in October and December 2015, respectively, the report referenced a Twitter user describing Apple's efforts as "content marketing".[61]

In July 2016, Apple bought Carpool Karaoke from The Late Late Show with James Corden, with Variety writing that Apple was planning to distribute the series through Apple Music.[62] Apple's adaptation of the series was originally supposed to premiere in April 2017, but was delayed without explanation.[63][64] The series instead premiered on August 8, 2017.[65][66]

In January 2017, The Wall Street Journal reported that Apple was exploring original video content, including its own television series and movies.[67] A few days later, Apple Music executive Jimmy Iovine confirmed the reports about the move towards video,[68] and in February, he announced that Apple Music would launch its first two television-style series in 2017, with the aim to turn Apple Music into a "cultural platform".[69] In March, The Information reported that Apple had recently hired several people to help evolve its video platform, including YouTube product manager Shiva Rajaraman.[70] In April, it was announced that Apple Music would be the exclusive home to Sean Combs's documentary "Can't Stop, Won't Stop: A Bad Boy Story", which premiered June 25.[71][72] On the same day, Bloomberg Businessweek reported that artist Will.i.am would make a reality show for Apple Music, in an effort to turn the service into a "one-stop shop for pop culture".[73] The reality show was later revealed to be called Planet of the Apps, and will focus on the "app economy".[74][75] The series has cast 100 developers,[76] and premiered on June 6, 2017.[77][78]

In June 2017, Apple hired two television executives from Sony, Jamie Erlicht and Zack Van Amburg. The two have jointly held the title of "President" at Sony, and have helped develop shows including Breaking Bad and Shark Tank. The hiring was noted by the media as another significant effort by Apple to expand into original video productions.[79][80][81] In early December 2017, Apple hired Michelle Lee, a programming veteran, as a creative executive of Apple's original video team,[82][83] and a few days later, also hired Philip Matthys and Jennifer Wang Grazier from Hulu and Legendary Entertainment, respectively.[84][85]

On October 19, 2020, Apple launched Apple Music TV via Apple Music and the Apple TV app in the United States. Apple Music TV is a free, continuous 24/7 livestream focused on music videos, akin to the early days of MTV. Apple Music TV plans on having premieres of new music videos occur every Friday at 12PM ET, as well as occasional artist and themed takeovers, airings of Apple Music original documentaries and films, live events and shows, and chart countdowns. The service launched with a countdown of the 100 most streamed songs in the US of all time on Apple Music.[86] On May 17, 2022, Apple Music announced[87] Apple Music Live, a new concert series that kicks off with Harry Styles live from New York on May 20. As of October 31, 2022, Apple Music has announced 7 live concerts. [88][89][90][91][92][93]

Price changes

On October 19, 2021, Apple introduced the discounted Apple Music Voice plan at $4.99/month, which limits subscribers to only accessing the service's music library and playback features through Siri.[94]

On June 24, 2022, Apple Music increased the price of its student plan, available for eligible college students, from $4.99 to $5.99 per month in the U.S. It represented the first price increase for any plan since Apple Music’s launch in the country. Similar price increases also occurred to student plans in the U.K. and Canada at the same time.[95] On October 24, 2022, Apple announced it was to increase pricing of standard Apple Music subscriptions (along with Apple TV+ and Apple One) in many regions. The Individual plan increased $1 to $10.99/month, the Family plan increased $2 to $16.99/month, and the Annual plan for individuals increased $10 to $109/year.[96]

Availability on other platforms

In November 2015, Apple launched the Android version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app.[97][98] The app was updated in April 2017 to match the service's iOS 10 design.[99][100]

On November 30, 2018, Apple added support for Apple Music on Amazon Echo speakers, after previously only being accessible on Apple's own HomePod speakers.[101]

On September 5, 2019, Apple released the first version of an Apple Music web player in beta. The web player gives users full access to their music libraries along with similar features from the Apple Music app, while it is missing key features that are expected to be added later.[13]

Other developments

Apple has added personalized music playlists to the service, with the September 2016 launch of “My New Music Mix”,[102] and the June 2017 launch of "My Chill Mix".[103][104]

On December 13, 2018, Apple discontinued Apple Music's "Connect" feature in favor for their redesigned approach to artist profiles and the ability for users to share their music and playlists with friends and followers introduced in iOS 11.[105]

On November 15, 2019, Apple released a new Apple Music feature called Apple Music Replay, which is a year-end playlist showing users their favorite tracks of the entire year, a feature similar to Spotify Wrapped.[10] On November 20, 2019, Apple introduced Apple Music for Business, offering customized playlists for partnered retailers,[106] while also revealing that the platform's catalog now hosted over 60 million songs.[107]

In 2020, Apple Music sealed deals with Universal Music Group, Sony Music and Warner Music Group for further promotion and streaming allowance of songs from artists on the labels including Taylor Swift, Lizzo and Adele.[108][109]

From October 30, 2020, Apple Music was included in the Apple One bundle along with several other Apple services such as News, iCloud, Arcade, and TV Plus.[110]

On May 17, 2021, Apple announced that Apple Music would begin offering lossless audio via the ALAC codec in June 2021, along with music mixed in Dolby Atmos, all at no additional cost to Apple Music subscribers.[111] In July 2021, the Android version of the app also received support for lossless and spatial audio with Dolby Atmos, though the features were not mentioned in the update release notes.[112] By December 28, 2021, Apple Music had upgraded its entire catalogue of 90 million tracks to have lossless audio.[113]

On September 22, 2022, Apple announced that it has signed a multi-year deal with the NFL to have Apple Music become the main sponsor of the Super Bowl halftime show beginning with Super Bowl LVII.[114]

With the release of iOS 16.2 on December 13, 2022, Apple introduced the "Apple Music Sing" karaoke feature, which introduces real-time lyrics and a new slider which allows for the volume of vocals to be adjusted independently from a track's instrumentals on supported songs.[115]

Apple Music Classical

On August 13, 2021, Apple acquired classical music streaming service Primephonic, and announced that it would become the basis for a new Apple Music app dedicated to classical music, planned to launch in 2022.[116] The Apple Music Classical app is still unreleased as of January 19, 2023.[117]

Apple Music Awards

# Year Global Artist Breakthrough Artist Songwriter(s) Album Song Regional Artist Ref.
1 2019 Billie Eilish Lizzo Billie Eilish, Finneas O'Connell When We All Fall Asleep, Where Do We Go? by Billie Eilish "Old Town Road" by Lil Nas X - [118]
2 2020 Lil Baby Megan Thee Stallion Taylor Swift Please Excuse Me for Being Antisocial by Roddy Ricch "The Box" by Roddy Ricch - [119]
3 2021 The Weeknd Olivia Rodrigo H.E.R. Sour by Olivia Rodrigo "Drivers License" by Olivia Rodrigo Wizkid (Nigeria)
Aya Nakamura (France)
RIN (Germany)
Official Hige Dandism (Japan)
Scriptonite (Russia)
[120]
4 2022 Bad Bunny [121]

Production library

Series

Series Aired Showrunner(s) Production partner(s) Original network Notes
Former
We the Best TV 2016 DJ Khaled Apple Music Connect We the Best TV premiered on February 5, 2016, featuring DJ Khaled and artists signed to his label. Positioned as a reality show, it also included personal footage, as well as interviews with Khaled's industry friends and collaborators. A companion radio station on Beats 1 called We the Best Radio aired simultaneously.[122]
The Score Shane Smith, Spike Jonze, Suroosh Alvi
Apple Music The Score was a six-episode series dedicated to exploring local music scenes and cultures around the world. It premiered on March 22, 2016. Each episode comes with a curated playlist related to the artists featured in the show.[123]
Planet of the Apps 2017 Charles Watcher, Craig Armstrong, Rick Ringbakk[124]
Planet of the Apps is a reality television show where software developers are tasked to pitch their ideas in front of judges on a slow-moving escalator. Winners will get funding directly from LSVP. The show premiered on June 6, 2017, to mixed reviews.[125][126][127] The series was cancelled after one season.[128]
Ongoing
Up Next 2017–present Jimmy Iovine, Zane Lowe Apple Music Apple Music Up Next premiered on August 16, 2017. The series focuses on new and upcoming artists, chronicling their journey, inspiration and influences. Each season of the mini-documentary ends with interviews and live performances called Up Next Sessions.[129]
Carpool Karaoke: The Series Ben Winston, Eric Pankowski, James Corden[130] Carpool Karaoke: The Series is a reality television show that originated from the segment of the same name on The Late Late Show with James Corden. Apple bought the worldwide rights to it from CBS in 2016 and adapted it exclusively for Apple Music subscribers. The series premiered on August 9, 2017.[131]
In development
Vital Signs TBA Andre Young, Paul Hunter
Apple Music Vital Signs is an upcoming semi-autobiographical drama series for Apple Music focusing on human emotion and condition, violence, and sex.[132] The show will be executive produced by Dr. Dre through Aftermath Entertainment, and Paul Hunter through his production company Prettybird.[133]

Feature films

Film U.S. release date Directors(s) Screenwriter(s) Producer(s) Studio(s)
The 1989 World Tour Live[134] December 20, 2015 Jonas Åkerlund Violaine Etienne Scott Horan, Taylor Swift Apple Music, Dirty Hit
Beats 1 Presents: The 1975[135] February 25, 2016
Matty Healy, Zane Lowe
Apple Music, Beats 1, Dirty Hit
Please Forgive Me[136] September 26, 2016 Anthony Mandler Anthony Mandler, Larry Jackson Larry Jackson, Kim Bradshaw Apple Music, Dirty Hit
Skepta: Live from London[137] December 3, 2016 Apple Music, Boy Better Know
808 December 9, 2016 Alexander Dunn Alexander Dunn, Luke Bainbridge Alexander Dunn, Arthur Baker, Craig Kallman, Alex Noyer Apple Music, Atlantic Films, You Know Films
Skepta: Greatness Only[138] December 19, 2016 Matt Walker, Tom Knight Joseph Adenuga Joseph Adenuga, Julie Adenuga Apple Music, Boy Better Know
Process[139] March 31, 2017 Kahlil Joseph Onye Anyanwu, Rik Green Apple Music, Pulse Films, Young Turks
Harry Styles: Behind the Album[140] May 15, 2017
Harry Styles, Paul Dugdale
Apple Music, Erskine Records
Ti Amo Speciale[141] June 7, 2017 Warren Fu Jona Ward, Warren Fu Christian Mazzalai, Deck d'Arcy, Laurent Brancowitz, Thomas Mars Apple Music, Partizan Entertainment
Can't Stop, Won't Stop: A Bad Boy Story[142] June 25, 2017 Andre Harrell, Heather Parry, Sean Combs Apple Music, Live Nation Productions
HAIM: Behind the Album[143] July 14, 2017 Paul Dugdale Apple Music, Pulse Films
Kygo: Stole the Show[144] July 26, 2017 Matt Mitchener Devin Chanda, Kyrre Gørvell-Dahll Apple Music, Ultra Enterprises
Clive Davis: The Soundtrack of Our Lives October 3, 2017[145]
Chris Perkel[146]
Blake Everhart, David Diliberto, David Schulhof, Deborah Zipser, Mary Lisio, Michael Bernstein, Ridley Scott, Samantha Kerzner, Susan Ricketts[147] Apple Music, IM Global, Scott Free Productions
To be released
The Cash Money Story: Before Anythang[148] Late 2017 Clifton Bell[149] Bryan Williams, Ronald Williams Bryan Williams, Jimmy Iovine, Larry Jackson, Ronald Williams, The Ghettonerd Company[150] Apple Music, Cash Money Films
The Story of Sosa: The Movie[151] December 2017[152] TBA Keith Cozart, Larry Jackson Apple Music

Reception

Apple Music received mixed reviews at launch. Among the criticism, reviewers wrote that the user interface was "not intuitive",[153] and an "embarrassing and confusing mess".[154] They also wrote about battery life problems.[155] However, the service was praised for its smart functions. Christina Warren of Mashable noted the emphasis on human curation in Apple Music, pointing out the various human-curated radio stations and the accuracy of the curated playlists recommended to users in the "For Me" section. The author concluded saying "[The] For Me section alone has made me excited about music for the first time in a long time."[156] Sam Machkovech of Ars Technica wrote that Apple's emphasis on unsigned artist participation in the Connect feature could be an effort to restore the company's former reputation as a "tastemaker" in the mid-2000s.[32]

Apple Music's major redesign in iOS 10 received more positive reviews. Caitlin McGarry of Macworld praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival Spotify's." She noted bigger fonts, large amounts of white space, and she welcomed changes to various functionalities, concluding with the statement that "Apple Music’s redesign is a huge improvement over its previous incarnation, and a clear sign that Apple is listening to its customers".[157] However, another Macworld editor, Oscar Raymundo, criticized the new design, writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired".[158] Jordan Novet of VentureBeat wrote positively about the changes, stating "Apple has improved the overall design, as well as the experience".[159]

In December 2017, singer-songwriter Neil Young released a new archive as part of his Neil Young Archives project and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available, reducing audio quality to between 5 percent and 20 percent of the master I made in the studio in all cases. So, the people hear 5 percent to 20 percent of what I created. ... Apple not offering a top-quality tier has led labels to stop making quality products available to the masses".[160] Young's claim, however, did not stand up to technical scrutiny, with Apple delivering an industry-standard high-quality bitrate of 256kbit/s AAC, slightly edging out Spotify in quality, which uses a 320kbit/s Ogg Vorbis bitrate.[161]

iCloud matching technology controversy

The implementation of iCloud Music Library caused significant issues for users. There were reports about music libraries being impacted by issues such as tracks moved to other albums, album art not matching the music, duplicate artists[162] and songs, missing tracks, and synchronization problems.[163][164] Mashable wrote that "Apple has not yet publicly acknowledged the problem or responded to our request for comment".[163]

iCloud Music Library has also been reported to delete music from users' local storage,[165] though this has been disputed by other publications as caused by user error or another application.[166] Additionally, the feature was reported to have replaced uploaded content with a version locked with digital rights management.[165] In July 2016, Apple switched the matching technology to incorporate features identical to iTunes Match, specifically the use of "audio fingerprints" to scan sound data. The new technology also removed DRM from downloaded matched songs.[167][168]

Album exclusives controversy

In August 2016, Frank Ocean released Blonde exclusively on Apple Music. The decision was made by Ocean independently, without Def Jam Recordings, his former label, being a part of the deal. The exclusive deal reportedly "ignited a music streaming war".[169] The move followed in the footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncé, Rihanna, and Kanye West, who released albums on exclusive terms with music streaming competitors of leading service Spotify. Jonathan Prince, Spotify's head of communications, told The Verge that "We’re not really in the business of paying for exclusives, because we think they're bad for artists and they're bad for fans. Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they're excited about or interested in — exclusives get in the way of that for both sides. Of course, we understand that short promotional exclusives are common and we don't have an absolute policy against them, but we definitely think the best practice for everybody is wide release".[170] Ocean's independent move to Apple Music exclusivity caused "a major fight in the music industry",[171] and Universal Music Group reportedly banned the practice of exclusive releases for its signed artists.[172] Soon after, several major record labels followed Universal, marking a significant change in the industry.[173] According to unnamed label executives, Spotify had also introduced a new policy that said that the service would not give the same level of promotion once an album arrives on Spotify after other services, including not being prominently featured in playlists.[174] Rolling Stone wrote in October 2016 that "if you wanted to keep up with new albums by Beyoncé, Drake, Frank Ocean, and Kanye West, among many others, you would have had to subscribe to not one but two streaming services", adding, "But over the past few months, a backlash has developed against this new reality".[175] Lady Gaga told Apple Music's Beats 1 radio, "I told my label that if they signed those contracts with Apple Music and Tidal, I'd leak all my own new music".[175]

In May 2017, Apple Music executive Jimmy Iovine told Music Business Worldwide, "We tried it. We'll still do some stuff with the occasional artist. The labels don't seem to like it and ultimately it's their content."[176][177]

See also

References

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External links

  • Apple Music – official site

apple, music, this, article, about, apple, streaming, service, media, player, from, apple, music, software, unrelated, record, label, apple, records, music, audio, video, streaming, service, developed, apple, users, select, music, stream, their, device, demand. This article is about the Apple streaming service For the media player app from Apple see Music software For the unrelated record label see Apple Records Apple Music is a music audio and video streaming service developed by Apple Inc Users select music to stream to their device on demand or they can listen to existing playlists The service also includes the Internet radio stations Apple Music 1 Apple Music Hits and Apple Music Country which broadcast live to over 200 countries 24 hours a day The service was announced on June 8 2015 and launched on June 30 2015 New subscribers get a one month free or six months free trial with the purchase of select products before the service requires a monthly subscription Apple MusicScreenshot of the Apple Music app on iOS 16DeveloperApple Inc Key peopleOliver Schusser VP Apple Music amp International Content Brian Bumbery director Apple Music Publicity Trent Reznor Creative Officer Launch dateJune 30 2015 7 years ago 2015 06 30 Last updatedSeptember 16 2020 2 years ago 2020 09 16 Platform s macOS iOS iPadOS tvOS watchOS CarPlay HomePod Windows Android ChromeOS Google Nest Amazon Echo Sonos PlayStation 5 Xbox Tesla and WebPricing modelin the United States US 10 99 month for single license US 109 00 year for single license US 16 99 month for family license US 5 99 month for student license US 4 99 month for voice planAvailability167 countries Widely in the Americas Europe Asia and Oceania and in parts of Africa and the Middle EastWebsiteHome Page Apple MusicWeb Player Web PlayerOriginally strictly a music service Apple Music began expanding into video in 2016 Executive Jimmy Iovine has stated that the intention for the service is to become a cultural platform and Apple reportedly wants the service to be a one stop shop for pop culture The company is actively investing heavily in the production and purchasing of video content both in terms of music videos and concert footage that support music releases as well as web series and feature films The original iOS version of Apple Music received mixed reviews with criticism directed towards a user interface deemed not intuitive However it was praised for its playlist curation a vast library of songs to stream and its integration with other Apple devices and services In iOS 10 the app received a significant redesign which received positive reviews for an updated interface with less clutter improved navigation and a bigger emphasis on users libraries Apple Music gained popularity rapidly after its launch passing the milestone of 10 million subscribers in only six months Though Apple does not disclose the amount of paid subscribers research firm Midia Research estimated it at 78 million as of November 2021 update 1 2 At the same time Apple Music s library has steadily grown reaching 100 million songs in its catalog on October 3 2022 3 Contents 1 Description 2 History 2 1 Preparation 2 2 Royalty payment policy 2 3 Record label cartel 2 4 Announcement and launch 2 5 User growth 2 6 Expansion into video 2 7 Price changes 2 8 Availability on other platforms 2 9 Other developments 2 10 Apple Music Classical 3 Apple Music Awards 4 Production library 4 1 Series 4 2 Feature films 5 Reception 5 1 iCloud matching technology controversy 5 2 Album exclusives controversy 6 See also 7 References 8 External linksDescription EditApple Music allows users to stream over 90 million songs to their device on demand The service offers curated playlists by music experts and recommendations tailored to a users music preference 4 The service provides three live 24 hour radio stations Apple Music 1 led by DJ Zane Lowe Apple Music Hits and Apple Music Country which is broadcast in over 100 countries 5 The Apple Music Radio service is free for all users even without an Apple Music subscription Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they re listening to on a regular basis 6 Apple Music s use of iCloud which matches a users songs to those found on the service allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place Additionally the service is heavily integrated into Apple s own in house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay As of late 2019 users also have the ability to access the full version of Apple Music through an Apple designed web player in beta Apple Music s interface consists of five tabs Library Listen Now Browse Radio and Search The Library tab shows the user s music collection with options to view songs by Playlists Artists Albums Songs or Downloaded Music Below these options the tab also shows music recently added to the user s library The Listen Now tab recommends music for the user based on their music tastes Human expert selections supplement the algorithmic curation while users are able to Like and Dislike songs to further improve music suggestions Browse shows new album releases from artists playlists curated by the Apple Music team upcoming album releases as well as different categories including Genres Moods Top Charts and Music Videos The Radio tab incorporates Apple Music Radio and other radio stations which play genre specific or artist related music depending on the user s preference Unlike traditional radio services the radio feature in Apple Music allows users to skip songs view previously played songs on the station as well as view songs playing next The Search tab features a search box where users can search for artists albums Apple Music users or songs by name or by lyrics 7 Below the search box a list of recent user searches and overall trending searches on the service are shown When a song is playing a Now Playing bar appears above the bottom navigation bar When viewed the Now Playing section allows users to add a song to their library download it to their device and like or dislike the song to improve suggestions on the Listen Now tab Other functions of the Now Playing section include the ability to control what music plays next and put songs on shuffle or repeat Additionally users can view live lyrics of the song they are listening to through the now playing card which displays the song s lyrics live in sync with the time while it plays to the user 8 Each artist page includes a profile banner and a Play button which automatically creates a radio station based around the artist Artist pages also include sections for their featured releases albums singles top songs and background information Apple Music users can create their own profile on the service thus allowing them to follow other users and see what music their followers are listening to 9 Users also have the ability to view their most played songs artists and albums of the entire year through a feature called Apple Music Replay accessible on the Listen Now tab 10 The service is compatible with iOS devices running version 8 4 or later 11 iPadOS devices running version 13 0 or later Music app on macOS Catalina or later iTunes version 12 2 or later for Windows PCs 12 as well as Apple Watch Apple TV Apple CarPlay and Apple HomePod 11 It is also available for Android devices running version 4 3 or later ChromeOS devices Amazon Echo devices and Sonos speakers For devices without a native application Apple Music is available on the web with a web player in beta 13 On October 27 2021 Sony announced that Apple Music would become available on the PlayStation 5 14 On October 12 2022 Apple Music became available for the Xbox One and Xbox Series X S 15 History EditPreparation Edit Before Apple Music the company s iPod and iTunes were known for having revolutionized digital music 16 Former Apple CEO Steve Jobs was known to be opposed to the idea of music subscription services 17 When Apple bought audio equipment maker Beats Electronics in 2014 Apple gained ownership of Beats own service Beats Music 18 and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service 19 Business Insider later reported that Apple was planning to merge the two services Apple also hired noted New Zealand born British radio DJ Zane Lowe to serve as a music curator 20 After a period of rumors and anticipation Sony Music CEO Doug Morris confirmed on June 7 2015 that Apple had plans to announce a music streaming service saying It s happening tomorrow 21 with the launch later in the month 4 Morris emphasized several times that he prefers paid streaming as opposed to ad supported from a financial perspective Furthermore Morris said he expects the service to be the tipping point to accelerate the growth of streaming along with arguing that Apple has 178 billion dollars in the bank And they have 800 million credit cards in iTunes as opposed to Spotify which never really advertised because it s never been profitable Morris further argued that Apple will promote this like crazy and I think that will have a halo effect on the streaming business A rising tide will lift all boats It s the beginning of an amazing moment for our industry 21 Royalty payment policy Edit Shortly before Apple Music was released singer songwriter Taylor Swift wrote an open letter publicly criticizing Apple s decision to not reimburse artists during a user s free trial period and announced that she would be holding back her album 1989 from the service She said the policy was unfair as Apple Music will not be paying writers producers or artists for those months 22 23 UK independent record label Beggars Group also criticized the trial period saying it struggled to see why rights owners and artists should bear this aspect of Apple s customer acquisition costs 24 25 The day after Swift s letter Apple s Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy and that Apple Music will pay artist for streaming even during customer s free trial period 26 27 28 On Twitter Swift wrote After the events of this week I ve decided to put 1989 on Apple Music And happily so She concluded saying it was the first time it s felt right in my gut to stream my album 29 Record label cartel Edit In negotiations with record labels for the new service Apple allegedly attempted to encourage record labels to pull their content from the free ad supported tiers of competing services such as Spotify and Amazon Music in order to drive adoption of Apple Music and offered an incentive to Universal Music Group to pull its content from YouTube The U S Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015 30 31 Announcement and launch Edit The announcement happened as the signature one more thing reveal at Apple s conference 32 Hip hop artist Drake appeared onstage at the announcement event to elaborate on how he used the Connect platform and Apple subsequently emphasized how unsigned artists can share their music on Connect too in contrast to the iTunes Store where small independent artists were finding it difficult to participate 32 Apple Music availability map Apple Music launched on June 30 2015 in 100 countries Earlier new users used to receive a three month free trial subscription which changed to a monthly fee after three months The trial lasts for a month now 33 A family plan allows six users to share a subscription at a reduced rate 4 Apple originally sought to enter the market at a lower price point for the service but the music industry rejected the plan 16 The service debuted as an updated Music app on the iOS 8 4 update Apple TV and Android device support was planned for a fall 2015 launch 32 A previously unreleased song by Pharrell Williams entitled Freedom was used in promotional material and announced as an exclusive release on the launch of the service citation needed The History of Sound advert for the launch of the Apple Music service was soundtracked by the tune There Is No Light by Wildbirds amp Peacedrums from their 2009 album The Snake 34 Upon its launch Beats Music subscriptions and playlists were migrated to Apple Music and the service was discontinued 35 In May 2016 a student membership was announced that discounted the regular price of a subscription by 50 The student plan was initially only available for eligible students in the United States United Kingdom Germany Denmark Ireland Australia and New Zealand 36 but was expanded to an additional 25 countries in November 2016 37 In February 2016 Music Business Worldwide reported that with Apple Music having launched in Turkey and Taiwan in the previous week the service was available in 113 countries The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not 38 In August 2016 Apple Music was launched in Israel 39 and South Korea 40 On April 21 2020 Apple announced that Apple Music would be expanding to an additional 52 countries around the world bringing the total to 167 worldwide 41 User growth Edit In January 2016 Fortune reported that six months after launching Apple Music had reached 10 million paying subscribers having spent six months reaching the same customer base that took competing music streaming service Spotify six years 42 This customer base increased to 11 million subscribers in February 43 13 million in April 44 15 million in June 45 17 million in September 46 20 million in December 47 48 27 million in June 2017 49 36 million in February 2018 50 38 million in March 2018 just five weeks after the previous milestone 51 40 million in April 2018 52 50 million as of May 2018 53 56 million as of December 2018 54 and 60 million as of June 2019 55 56 By July 2018 Apple Music had surpassed Spotify in the number of paying users in the United States 57 Expansion into video Edit In October 2015 Drake and Apple signed a deal to release the music video for Hotline Bling exclusively on Apple Music 58 In December Apple released an exclusive Taylor Swift tour documentary called The 1989 World Tour Live on Apple Music 59 In February 2016 The Hollywood Reporter reported that Dr Dre would be starring in and executive producing a dark semi autobiographical drama called Vital Signs The production was described as Apple s first scripted television series 60 Recode subsequently reported a few days later that the announcement of Dr Dre s production was an effort to extend Apple Music in promotional ways rather than Apple actively exploring original television content Citing Apple s deals with Drake and Swift in October and December 2015 respectively the report referenced a Twitter user describing Apple s efforts as content marketing 61 In July 2016 Apple bought Carpool Karaoke from The Late Late Show with James Corden with Variety writing that Apple was planning to distribute the series through Apple Music 62 Apple s adaptation of the series was originally supposed to premiere in April 2017 but was delayed without explanation 63 64 The series instead premiered on August 8 2017 65 66 In January 2017 The Wall Street Journal reported that Apple was exploring original video content including its own television series and movies 67 A few days later Apple Music executive Jimmy Iovine confirmed the reports about the move towards video 68 and in February he announced that Apple Music would launch its first two television style series in 2017 with the aim to turn Apple Music into a cultural platform 69 In March The Information reported that Apple had recently hired several people to help evolve its video platform including YouTube product manager Shiva Rajaraman 70 In April it was announced that Apple Music would be the exclusive home to Sean Combs s documentary Can t Stop Won t Stop A Bad Boy Story which premiered June 25 71 72 On the same day Bloomberg Businessweek reported that artist Will i am would make a reality show for Apple Music in an effort to turn the service into a one stop shop for pop culture 73 The reality show was later revealed to be called Planet of the Apps and will focus on the app economy 74 75 The series has cast 100 developers 76 and premiered on June 6 2017 77 78 In June 2017 Apple hired two television executives from Sony Jamie Erlicht and Zack Van Amburg The two have jointly held the title of President at Sony and have helped develop shows including Breaking Bad and Shark Tank The hiring was noted by the media as another significant effort by Apple to expand into original video productions 79 80 81 In early December 2017 Apple hired Michelle Lee a programming veteran as a creative executive of Apple s original video team 82 83 and a few days later also hired Philip Matthys and Jennifer Wang Grazier from Hulu and Legendary Entertainment respectively 84 85 On October 19 2020 Apple launched Apple Music TV via Apple Music and the Apple TV app in the United States Apple Music TV is a free continuous 24 7 livestream focused on music videos akin to the early days of MTV Apple Music TV plans on having premieres of new music videos occur every Friday at 12PM ET as well as occasional artist and themed takeovers airings of Apple Music original documentaries and films live events and shows and chart countdowns The service launched with a countdown of the 100 most streamed songs in the US of all time on Apple Music 86 On May 17 2022 Apple Music announced 87 Apple Music Live a new concert series that kicks off with Harry Styles live from New York on May 20 As of October 31 2022 Apple Music has announced 7 live concerts 88 89 90 91 92 93 Price changes Edit On October 19 2021 Apple introduced the discounted Apple Music Voice plan at 4 99 month which limits subscribers to only accessing the service s music library and playback features through Siri 94 On June 24 2022 Apple Music increased the price of its student plan available for eligible college students from 4 99 to 5 99 per month in the U S It represented the first price increase for any plan since Apple Music s launch in the country Similar price increases also occurred to student plans in the U K and Canada at the same time 95 On October 24 2022 Apple announced it was to increase pricing of standard Apple Music subscriptions along with Apple TV and Apple One in many regions The Individual plan increased 1 to 10 99 month the Family plan increased 2 to 16 99 month and the Annual plan for individuals increased 10 to 109 year 96 Availability on other platforms Edit In November 2015 Apple launched the Android version of Apple Music touted by reporters as Apple s first real or user centric Android app 97 98 The app was updated in April 2017 to match the service s iOS 10 design 99 100 On November 30 2018 Apple added support for Apple Music on Amazon Echo speakers after previously only being accessible on Apple s own HomePod speakers 101 On September 5 2019 Apple released the first version of an Apple Music web player in beta The web player gives users full access to their music libraries along with similar features from the Apple Music app while it is missing key features that are expected to be added later 13 Other developments Edit Apple has added personalized music playlists to the service with the September 2016 launch of My New Music Mix 102 and the June 2017 launch of My Chill Mix 103 104 On December 13 2018 Apple discontinued Apple Music s Connect feature in favor for their redesigned approach to artist profiles and the ability for users to share their music and playlists with friends and followers introduced in iOS 11 105 On November 15 2019 Apple released a new Apple Music feature called Apple Music Replay which is a year end playlist showing users their favorite tracks of the entire year a feature similar to Spotify Wrapped 10 On November 20 2019 Apple introduced Apple Music for Business offering customized playlists for partnered retailers 106 while also revealing that the platform s catalog now hosted over 60 million songs 107 In 2020 Apple Music sealed deals with Universal Music Group Sony Music and Warner Music Group for further promotion and streaming allowance of songs from artists on the labels including Taylor Swift Lizzo and Adele 108 109 From October 30 2020 Apple Music was included in the Apple One bundle along with several other Apple services such as News iCloud Arcade and TV Plus 110 On May 17 2021 Apple announced that Apple Music would begin offering lossless audio via the ALAC codec in June 2021 along with music mixed in Dolby Atmos all at no additional cost to Apple Music subscribers 111 In July 2021 the Android version of the app also received support for lossless and spatial audio with Dolby Atmos though the features were not mentioned in the update release notes 112 By December 28 2021 Apple Music had upgraded its entire catalogue of 90 million tracks to have lossless audio 113 On September 22 2022 Apple announced that it has signed a multi year deal with the NFL to have Apple Music become the main sponsor of the Super Bowl halftime show beginning with Super Bowl LVII 114 With the release of iOS 16 2 on December 13 2022 Apple introduced the Apple Music Sing karaoke feature which introduces real time lyrics and a new slider which allows for the volume of vocals to be adjusted independently from a track s instrumentals on supported songs 115 Apple Music Classical Edit On August 13 2021 Apple acquired classical music streaming service Primephonic and announced that it would become the basis for a new Apple Music app dedicated to classical music planned to launch in 2022 116 The Apple Music Classical app is still unreleased as of January 19 2023 117 Apple Music Awards Edit Year Global Artist Breakthrough Artist Songwriter s Album Song Regional Artist Ref 1 2019 Billie Eilish Lizzo Billie Eilish Finneas O Connell When We All Fall Asleep Where Do We Go by Billie Eilish Old Town Road by Lil Nas X 118 2 2020 Lil Baby Megan Thee Stallion Taylor Swift Please Excuse Me for Being Antisocial by Roddy Ricch The Box by Roddy Ricch 119 3 2021 The Weeknd Olivia Rodrigo H E R Sour by Olivia Rodrigo Drivers License by Olivia Rodrigo Wizkid Nigeria Aya Nakamura France RIN Germany Official Hige Dandism Japan Scriptonite Russia 120 4 2022 Bad Bunny 121 Production library EditThis section needs to be updated Please help update this article to reflect recent events or newly available information December 2020 Series Edit Series Aired Showrunner s Production partner s Original network NotesFormerWe the Best TV 2016 DJ Khaled Apple Music We the Best Music Group Apple Music Connect We the Best TV premiered on February 5 2016 featuring DJ Khaled and artists signed to his label Positioned as a reality show it also included personal footage as well as interviews with Khaled s industry friends and collaborators A companion radio station on Beats 1 called We the Best Radio aired simultaneously 122 The Score Shane Smith Spike Jonze Suroosh Alvi Apple Music Vice Media Apple Music The Score was a six episode series dedicated to exploring local music scenes and cultures around the world It premiered on March 22 2016 Each episode comes with a curated playlist related to the artists featured in the show 123 Planet of the Apps 2017 Charles Watcher Craig Armstrong Rick Ringbakk 124 5x5 Media Apple Music Lightspeed Venture Partners Planet of the Apps is a reality television show where software developers are tasked to pitch their ideas in front of judges on a slow moving escalator Winners will get funding directly from LSVP The show premiered on June 6 2017 to mixed reviews 125 126 127 The series was cancelled after one season 128 OngoingUp Next 2017 present Jimmy Iovine Zane Lowe Apple Music Apple Music Up Next premiered on August 16 2017 The series focuses on new and upcoming artists chronicling their journey inspiration and influences Each season of the mini documentary ends with interviews and live performances called Up Next Sessions 129 Carpool Karaoke The Series Ben Winston Eric Pankowski James Corden 130 Apple Music Fulwell 73 Productions Carpool Karaoke The Series is a reality television show that originated from the segment of the same name on The Late Late Show with James Corden Apple bought the worldwide rights to it from CBS in 2016 and adapted it exclusively for Apple Music subscribers The series premiered on August 9 2017 131 In developmentVital Signs TBA Andre Young Paul Hunter Aftermath Entertainment Apple Music Prettybird Apple Music Vital Signs is an upcoming semi autobiographical drama series for Apple Music focusing on human emotion and condition violence and sex 132 The show will be executive produced by Dr Dre through Aftermath Entertainment and Paul Hunter through his production company Prettybird 133 Feature films Edit Film U S release date Directors s Screenwriter s Producer s Studio s The 1989 World Tour Live 134 December 20 2015 Jonas Akerlund Violaine Etienne Scott Horan Taylor Swift Apple Music Dirty HitBeats 1 Presents The 1975 135 February 25 2016 Matty Healy Zane Lowe Apple Music Beats 1 Dirty HitPlease Forgive Me 136 September 26 2016 Anthony Mandler Anthony Mandler Larry Jackson Larry Jackson Kim Bradshaw Apple Music Dirty HitSkepta Live from London 137 December 3 2016 Joseph Adenuga Apple Music Boy Better Know808 December 9 2016 Alexander Dunn Alexander Dunn Luke Bainbridge Alexander Dunn Arthur Baker Craig Kallman Alex Noyer Apple Music Atlantic Films You Know FilmsSkepta Greatness Only 138 December 19 2016 Matt Walker Tom Knight Joseph Adenuga Joseph Adenuga Julie Adenuga Apple Music Boy Better KnowProcess 139 March 31 2017 Kahlil Joseph Onye Anyanwu Rik Green Apple Music Pulse Films Young TurksHarry Styles Behind the Album 140 May 15 2017 Harry Styles Paul Dugdale Apple Music Erskine RecordsTi Amo Speciale 141 June 7 2017 Warren Fu Jona Ward Warren Fu Christian Mazzalai Deck d Arcy Laurent Brancowitz Thomas Mars Apple Music Partizan EntertainmentCan t Stop Won t Stop A Bad Boy Story 142 June 25 2017 Daniel Kaufman Andre Harrell Heather Parry Sean Combs Apple Music Live Nation ProductionsHAIM Behind the Album 143 July 14 2017 Paul Dugdale Apple Music Pulse FilmsKygo Stole the Show 144 July 26 2017 Matt Mitchener Devin Chanda Kyrre Gorvell Dahll Apple Music Ultra EnterprisesClive Davis The Soundtrack of Our Lives October 3 2017 145 Chris Perkel 146 Blake Everhart David Diliberto David Schulhof Deborah Zipser Mary Lisio Michael Bernstein Ridley Scott Samantha Kerzner Susan Ricketts 147 Apple Music IM Global Scott Free ProductionsTo be releasedThe Cash Money Story Before Anythang 148 Late 2017 Clifton Bell 149 Bryan Williams Ronald Williams Bryan Williams Jimmy Iovine Larry Jackson Ronald Williams The Ghettonerd Company 150 Apple Music Cash Money FilmsThe Story of Sosa The Movie 151 December 2017 152 TBA Keith Cozart Larry Jackson Apple MusicReception EditApple Music received mixed reviews at launch Among the criticism reviewers wrote that the user interface was not intuitive 153 and an embarrassing and confusing mess 154 They also wrote about battery life problems 155 However the service was praised for its smart functions Christina Warren of Mashable noted the emphasis on human curation in Apple Music pointing out the various human curated radio stations and the accuracy of the curated playlists recommended to users in the For Me section The author concluded saying The For Me section alone has made me excited about music for the first time in a long time 156 Sam Machkovech of Ars Technica wrote that Apple s emphasis on unsigned artist participation in the Connect feature could be an effort to restore the company s former reputation as a tastemaker in the mid 2000s 32 Apple Music s major redesign in iOS 10 received more positive reviews Caitlin McGarry of Macworld praised Apple for having cleaned up the clutter reconsidered the navigation tools put your library front and center and added algorithmically created playlists to rival Spotify s She noted bigger fonts large amounts of white space and she welcomed changes to various functionalities concluding with the statement that Apple Music s redesign is a huge improvement over its previous incarnation and a clear sign that Apple is listening to its customers 157 However another Macworld editor Oscar Raymundo criticized the new design writing that Apple Music in iOS 10 is not as elegant or intuitive as Apple promised The music service added more needless options key actions like repeat got buried and the For You section leaves a lot to be desired 158 Jordan Novet of VentureBeat wrote positively about the changes stating Apple has improved the overall design as well as the experience 159 In December 2017 singer songwriter Neil Young released a new archive as part of his Neil Young Archives project and criticized Apple for the audio quality offered by its Apple Music streaming service stating Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available reducing audio quality to between 5 percent and 20 percent of the master I made in the studio in all cases So the people hear 5 percent to 20 percent of what I created Apple not offering a top quality tier has led labels to stop making quality products available to the masses 160 Young s claim however did not stand up to technical scrutiny with Apple delivering an industry standard high quality bitrate of 256kbit s AAC slightly edging out Spotify in quality which uses a 320kbit s Ogg Vorbis bitrate 161 iCloud matching technology controversy Edit The implementation of iCloud Music Library caused significant issues for users There were reports about music libraries being impacted by issues such as tracks moved to other albums album art not matching the music duplicate artists 162 and songs missing tracks and synchronization problems 163 164 Mashable wrote that Apple has not yet publicly acknowledged the problem or responded to our request for comment 163 iCloud Music Library has also been reported to delete music from users local storage 165 though this has been disputed by other publications as caused by user error or another application 166 Additionally the feature was reported to have replaced uploaded content with a version locked with digital rights management 165 In July 2016 Apple switched the matching technology to incorporate features identical to iTunes Match specifically the use of audio fingerprints to scan sound data The new technology also removed DRM from downloaded matched songs 167 168 Album exclusives controversy Edit In August 2016 Frank Ocean released Blonde exclusively on Apple Music The decision was made by Ocean independently without Def Jam Recordings his former label being a part of the deal The exclusive deal reportedly ignited a music streaming war 169 The move followed in the footsteps of other artists including Adele Coldplay Future Drake Beyonce Rihanna and Kanye West who released albums on exclusive terms with music streaming competitors of leading service Spotify Jonathan Prince Spotify s head of communications told The Verge that We re not really in the business of paying for exclusives because we think they re bad for artists and they re bad for fans Artists want as many fans as possible to hear their music and fans want to be able to hear whatever they re excited about or interested in exclusives get in the way of that for both sides Of course we understand that short promotional exclusives are common and we don t have an absolute policy against them but we definitely think the best practice for everybody is wide release 170 Ocean s independent move to Apple Music exclusivity caused a major fight in the music industry 171 and Universal Music Group reportedly banned the practice of exclusive releases for its signed artists 172 Soon after several major record labels followed Universal marking a significant change in the industry 173 According to unnamed label executives Spotify had also introduced a new policy that said that the service would not give the same level of promotion once an album arrives on Spotify after other services including not being prominently featured in playlists 174 Rolling Stone wrote in October 2016 that if you wanted to keep up with new albums by Beyonce Drake Frank Ocean and Kanye West among many others you would have had to subscribe to not one but two streaming services adding But over the past few months a backlash has developed against this new reality 175 Lady Gaga told Apple Music s Beats 1 radio I told my label that if they signed those contracts with Apple Music and Tidal I d leak all my own new music 175 In May 2017 Apple Music executive Jimmy Iovine told Music Business Worldwide We tried it We ll still do some stuff with the occasional artist The labels don t seem to like it and ultimately it s their content 176 177 See also EditApple Music 1 Apple Music s live radio station iTunes Radio Apple s discontinued free radio service within the Music app 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