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Wikipedia

South by Southwest

February 16, 2024

This article is about the annual festival. For other uses, see South by Southwest (disambiguation).

South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued growing in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin, Texas;[1][2] in both years there was a smaller online event instead.[3]

South by Southwest
Logo since 2017
GenreConference and festival
DatesMarch (dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St. Patrick's Day)
FrequencyAnnual
Location(s)Austin, Texas, U.S.
Years active36
Inaugurated1987
FoundersRoland Swenson, Louis Jay Meyers, Louis Black, Nick Barbaro
Next event8–16 March 2024
Attendance
  • SXSW Music: 28,119
  • SXSW Interactive: 30,621
  • SXSW Film: 16,297
  • SXSW EDU: 4,260
  • Other Exhibits/Parties: 152,000
Organized bySXSW, LLC
Websitesxsw.com

SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events.[4] In addition to SXSW, the company runs the conference SXSW EDU and the SXSW Sydney festival (from 2023, in Sydney, Australia) and co-runs North by Northeast in Toronto. It has previously run or co-run the events North by Northwest (1995–2001), West by Southwest (2006–2010), SXSW Eco (2011–2016), SXSW V2V (2013–2015), and the me Convention (2017–2019). In addition, a large number of other events, past and present, sometimes collectively referred to as "four-letter festivals", have been inspired by SXSW.[5]

The Austin Convention Center in Downtown Austin functions as the "hub" of the festival; most events associated with the festival take place at venues in and around Downtown Austin.[6]

In April 2021, Penske Media Corporation purchased a 50% stake in SXSW.[7]

Divisions edit

 
A view of 6th Street in downtown Austin, Texas, during SXSW 2013

Music edit

SXSW Music is the largest music festival of its kind in the world, with more than 2,000 acts as of 2014.[8] SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.[9][10]

The music event has grown from 700 registrants in 1987, the first year of the conference, to over 161,000 attendees in 2018.[11] SXSW Film and SXSW Interactive events have grown every year, bringing over 32,000 registrants to Austin in March 2013.[12]

Bands must cover their own expenses for travel and lodging at the event. All performers are offered a cash payment or a wristband package that allows access to all music events.[13]

Film edit

SXSW Film Conference spans five days of conference panels and sessions, and welcomes filmmakers of all levels. Programming consists of keynote speakers, panels, workshops, mentor sessions and more, with expert filmmakers and industry leaders.[14]

In 2015, the SXSW Film Conference programmed over 250 sessions with 735 speakers. Past speakers included Jon Favreau, Mark Duplass, Ava DuVernay, Ryan Gosling, Nicolas Cage, Alejandro Jodorowsky, Tilda Swinton, Amy Schumer, Sally Field, Joss Whedon, Christine Vachon, RZA, Matthew McConaughey, Danny Boyle, Seth MacFarlane, Catherine Hardwicke, Richard Linklater, David Gordon Green, Harmony Korine, Henry Rollins, Sarah Green and Robert Rodriguez.[15] Although the film festival highlights independently produced films and emerging directing talent with unique visions,[16] the festival has long served studios as a barometer for their comedies, with enthusiastic fans indicating how they might play in wide release.[17]

The SXSW Film Festival runs nine days, simultaneously with the SXSW Film Conference, and celebrates raw innovation and emerging talent both behind and in front of the camera.[18] Festival programming categories include: Special Events, Headliners, Narrative Spotlight, Documentary Spotlight, Narrative Competition, Documentary Competition, Visions, Midnighters, 24 Beats Per Second, SXGlobal, Episodic, Festival Favorites, and Short Film Programs. The SXSW Film Awards, which occur on the last day of the Film Conference, honor films selected by the Feature and Short Film Juries.

In 2015, the SXSW Film Festival programmed 150 feature films and 106 short films, selected from 7,361 submissions.[19] Past world premieres included Furious 7, Neighbors, Chef, 21 Jump Street, The Cabin in the Woods, Dance of the Dead, Bridesmaids and Insidious, and the TV series Girls, Silicon Valley, and Penny Dreadful.[20]

Interactive edit

SXSW Interactive focuses on emerging technology.[21] The festival includes a trade show, speakers, parties, and a startup accelerator.[22]

History edit

 
SXSW employee giving an introduction of the event

Inauguration in the 1980s edit

In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the alternative weekly The Austin Chronicle, to talk about organizing an extension of that festival into Austin. They thereafter announced they were going to hold a "New Music Seminar Southwest".[23] The plans did not materialize, however, so Swenson decided to instead co-organize a local music festival, with the help of two other people at the Chronicle: editor and co-founder Louis Black, and publisher Nick Barbaro. Louis Meyers, a booking agent and musician, was also brought on board.[24] Black came up with the name, as a play on the name of the 1959 Alfred Hitchcock film North by Northwest. (While Southwest by South is an actual point on a compass, South by Southwest is not.[25])

The event was first held in March 1987. The organizers considered it a regional event and expected around 150 attendees to show up, but over 700 came, and according to Black "it was national almost immediately."[26] Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swenson remained the festival's key organizers as of 2010.[26]

1990s edit

Singer-songwriter Michelle Shocked was the keynote speaker at the 1992 South by Southwest. She caused controversy by delivering a speech, written by her then-husband Bart Bull, criticizing white musicians for stealing music from African American artists; and then later during the same conference when she tried to kick the band Two Nice Girls off of a benefit concert, a move that some called anti-gay, due to Two Nice Girls' overtly lesbian image.[27]

In 1993, SXSW moved into the Austin Convention Center, where it is still held.[28]

In 1994, SXSW added a component for film and other media, named the "SXSW Film and Multimedia Conference".[26] Johnny Cash was the keynote speaker.[29]

That year, the three brothers of the band Hanson were brought to SXSW by their father in order to perform impromptu auditions for music executives, in the hopes of getting industry attention. Among the people who heard them was A&R executive Christopher Sabec, who became their manager, and would soon afterward get them signed to Mercury Records.[30]

In 1995, the SXSW Film and Multimedia Conference was split into two separate events, "SXSW Film" and "SXSW Multimedia".[26] In 1999, SXSW Multimedia was renamed "SXSW Interactive".[26]

2000s edit

Singer-songwriter John Mayer's performance at the 2000 SXSW Music festival led to his signing soon thereafter with Aware Records, his first record label.

A performance by the band The Polyphonic Spree at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label.[31]

At the 2002 SXSW Film Festival, the film Manito won the jury award for narrative feature, while the documentary Spellbound won the jury award for documentary feature.

British singer James Blunt was discovered by producer Linda Perry while playing a small show at the 2004 SXSW Music festival, and was signed to Perry's Custard Records soon thereafter,[32] where he would go on to release all three of his subsequent albums.

The 2005 SXSW Film is considered by some to be the origin of the mumblecore film genre. A number of films now classified as mumblecore, including The Puffy Chair, Kissing on the Mouth, Four Eyed Monsters and Mutual Appreciation, were screened, and Eric Masunaga, a musician and the sound editor on Mutual Appreciation, is credited with coining the term "mumblecore" at a bar while at the festival.[33]

The film Hooligans won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature, while The Puffy Chair won the Feature Film Audience Award in the "Emerging Visions" category. The documentary film Cowboy del Amor won the SXSW Competition Award and the Audience Award.

 
Blackalicious and Lateef performing at South by Southwest 2006

A secret concert at the 2006 SXSW Music by the band The Flaming Lips was called one of the "Top 10 Music-Festival Moments" of all time by Time magazine in 2010.[34]

The 2006 SXSW Interactive featured a keynote panel of Wikipedia co-founder Jimmy Wales and Craigslist founder Craig Newmark.[35]

That year, "Screenburn at SXSW", a component for video games, was added to SXSW Interactive.[26]

2007 edit

The 2007 music festival took place from March 14 to 18, and more than 1,400 acts performed. Two of the top film premieres that year were Elvis and Anabelle and Skills Like This.

The social media platform Twitter notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive,[36] though it did not launch at SXSW 2007 as is sometimes reported.[26]

2008 edit

The 2008 SXSW Interactive got media attention due to a keynote interview of Facebook CEO Mark Zuckerberg by technology journalist Sarah Lacy that was considered by some observers to be a "train wreck" due to an audience perception that Lacy was asking uninteresting questions, as well as mocking or terse answers in response from Zuckerberg.[37]

In 2008, a comedy element was added to SXSW; it was held for one night. (By 2012, comedy performances occurred on all nights of the festival.)[38]

2009 edit

The 2009 festival was held March 13–22. The Interactive section of SXSW in particular drew larger attendance levels; the influx strained the networks of providers such as AT&T (primarily due to heavy iPhone usage).[39] Also new was the founding of an international organization for those not attending, dubbed NotAtSXSW. Coordinating through Twitter and other online tools, notatsxsw events were held in London, New York, Wisconsin, Portland, Oregon and Miami.[40]

 
The mobile app, Foursquare, was launched at SXSW 2009

The 2009 SXSW Interactive saw the launch of the Foursquare application, which was called "the breakout mobile app" of the event by the Mashable blog.[41]

In 2009 the first Indian classical music artists performed at SXSW: Canadians Cassius Khan and Amika Kushwaha.

The 2009 SXSW Film screened 250 films, including 54 world premieres. The event was notable for having the United States premiere of the film The Hurt Locker, which went on to win the Academy Award for Best Picture in 2010.[26] The winners of the feature jury awards were, for documentary feature, 45365, and for narrative feature, Made in China.[42]

2010s edit

2010 edit

The 2010 music festival, which took place March 12–21, was dedicated to Alex Chilton, who died shortly before he was to perform with Big Star.[43] A tribute concert was performed in his honor on March 20, 2010.[44]

At the 2010 festival, nearly 2,000 bands were officially scheduled to perform,[45] and festival reps estimated that over 13,000 industry representatives attended.[46] Though traditionally the Austin Music Awards kick off the festival, that year organizers slated it as the closing act. Local musician Bob Schneider earned 6 awards, including Song of the Year, Singer of the Year, and Band of the Year (with Lonelyland.)[45] The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape.[47]

At the 2010 Film festival, Magnolia Pictures bought the film rights to the science-fiction film Monsters on the night it screened, in what was the first-ever "overnight acquisition" at SXSW. Journalist Meredith Melnick of Time magazine called this purchase a turning point for SXSW, leading to a greater interest among film studio executives in attending the festival in person.[48] That year also saw the premiere of the indie favorite Tiny Furniture, which won the award for Best Narrative Feature.

The 2010 Interactive festival had an estimated 12–13,000 paying attendees, which represented a 40% jump over the previous year.[49] This was the first year in which the interactive festival's attendance surpassed the music festival's.[49] The keynote presentation was an interview of then-Twitter CEO Evan Williams by Umair Haque, an interview that many in the audience found disappointingly superficial.[50] Also during the interactive festival, the first-ever (and so far only) "Hive Awards For the Unsung Heroes of the Internet" were held.

2011 edit

 
Conan O'Brien promoting Conan O'Brien Can't Stop at SXSW 2011

The 2011 SXSW festival ran from March 11 to 20.

The keynote presenter for SXSW Interactive was Seth Priebatsch, founder and CEO of the mobile-gaming platform SCVNGR.[51] The 2011 Interactive festival was by far the largest it had ever been, with an estimated 20,000 attendees.[52]

Also in attendance at SXSW was boxing legend Mike Tyson, promoting his new iPhone game with RockLive at the Screenburn Arcade.[53]

At least two films screened at the SXSW Film festival gained distribution deals: the documentary Undefeated (which went on to win the Academy Award for Best Documentary Feature) and the thriller The Divide. As a result, film critic Christopher Kelly wrote that in 2011, SXSW Film went from being "a well-regarded but fundamentally regional event" to having "joined the big leagues of film festivals around the world."[54] That festival was also notable for having the premiere of the film Bridesmaids.[55]

The March 15 screening of the Foo Fighters documentary Back and Forth was followed by a surprise live performance by the band itself, with a setlist that included the entirety of the then-upcoming album Wasting Light.[56]

2012 edit

SXSW 2012 ran from March 9 to 18.

The standout technology of the 2012 SXSW Interactive was generally stated to be "social discovery" mobile apps, which let users locate other nearby users. Social discovery apps that had a presence at SXSW included Highlight, Glancee, Sonar and Kismet.[57][58]

SXSW Film saw the premiere of two major Hollywood films: The Cabin in the Woods[59] and 21 Jump Street.[55] Two films obtained distribution deals: Girls Against Boys and The Tall Man.[60] Another film, Gimme the Loot, which won the SXSW Narrative Feature Grand Jury Prize, got a distribution deal a week after the festival.[61] Bay of All Saints received the Audience Award for Best Feature Documentary.[62]

2012 was also the first year the music portion was expanded to Tuesday. The musical festival included rappers such as Talib Kweli and Lil' Wayne, along with surprise appearances by Big Sean and Kanye West; indie bands that appeared included MENEW and The Shins. Bruce Springsteen was the keynote speaker for the music festival.[63]

2013 edit

SXSW 2013 ran from March 8 to 17.

The big-budget films The Incredible Burt Wonderstone and Evil Dead premiered at the 2013 SXSW Film, and Spring Breakers had its U.S. premiere.[64] The film Short Term 12 won the grand jury award for Best Narrative Feature. The films Awful Nice, Cheap Thrills, and Haunter received distribution deals,[65] and Drinking Buddies obtained a distribution deal several days later.[66][67]

The 2013 SXSW Interactive saw another huge jump in registration, now with 30,621 paying attendees.[68] This was over three times the number that had attended in 2008 (9,000), just five years previously.[69] The keynote talk for the 2013 SXSW Interactive was given by SpaceX CEO Elon Musk.[70] The "Screenburn" and "Arcade" components were renamed to "SXSW Gaming" and "SXSW Gaming Expo", respectively.[71] The Interactive conference had an increased corporate presence, featuring major participation by Samsung, 3M, Target, American Airlines, Adobe Systems and AT&T, among others.[70][72] According to CNN, CBS and CNET called Grumpy Cat the undisputed "biggest star" of SXSW Interactive over Musk, Al Gore and Neil Gaiman.[73][74][75]

2014 edit

SXSW 2014 ran from March 7 to 16.

SXSW Film had premieres of the big-budget films Neighbors, Veronica Mars and Chef, and Cesar Chavez had its North American premiere.[76][77] A clip for the big-budget film Godzilla was also screened. The films Space Station 76[78] and Exists got distribution deals at the festival,[77] while Fort Tilden (which won the Narrative Feature Grand Jury Prize) and Open Windows got distribution deals shortly afterward.[79][80]

A new section, "Episodic" (on television programming), was introduced to SXSW Film. Television series that previewed at the festival include Silicon Valley and From Dusk till Dawn: The Series. The talk show Jimmy Kimmel Live! was taped for a week at the festival; it joined the talk show Watch What Happens: Live, which began taping at SXSW in 2013.[81]

SXSW Interactive featured a keynote speech by NSA leaker Edward Snowden, via streaming video, about privacy rights. The festival also featured a talk from another famous leaker, Julian Assange, also speaking remotely.[82] Besides privacy issues, another major focus of the Interactive festival was wearable technology, including devices for augmented reality, activity tracking, identity authentication, charging cell phones and others.[83] Computerworld magazine called the Oculus Rift, a virtual reality gaming headset, the "sleeper hit" of the festival, although it was displayed not at the Interactive but at the Film portion, as part of a Game of Thrones exhibit.[84] The SXSW Gaming section introduced its SXSW Gaming Awards to recognize achievement in video and other types of gaming, which has continued through future SXSW festivals.

The keynote presenter and headline act this year for Stubb's was Lady Gaga.[85][86] To promote her upcoming album, Food, Kelis cooked and served barbecue-style food from a food truck to festival attendees.[87][88]

On March 13, 2014, a drunk driver, Rashad Charjuan Owens, drove his car into a crowd of festival attendees while trying to evade a traffic stop.[89] Two people were killed immediately, another two died later from their injuries and another 21 were injured but survived.[90] Owens was convicted of capital murder charges after a November 2015 trial in which eyewitnesses testified that about "a chaotic and harrowing scene" on the night, as hundreds of people ran and screamed as the car sped through crowds of people.[91][92] Owens was given an automatic sentence of life imprisonment without the possibility of parole.[93]

On March 15, 2014, rapper Tyler, the Creator was arrested on misdemeanor charges of "inciting to riot" after yelling to fans to push their way past security guards at a sold-out show the previous day.[94] In February 2016, the riot charges were dropped against Tyler, The Creator pursuant to a plea agreement with prosecutors (under which the rapper pleaded guilty to the lesser offense of disorderly conduct and paid a $100 fine, with the case to be dismissed if he stays out of trouble for three months).[95] His mugshot later gained notoriety as an internet meme.

2015 edit

 
Crayon Pop filming "Can't Stop Crayon Pop" for Funny or Die before K-Pop Night Out at SXSW 2015

SXSW 2015 took place from March 13 to 22.

SXSW Film screened 145 feature films, an all-time high for the festival.[96] The big-budget films Furious 7 (which was a last-minute addition to the lineup),[97] Get Hard, Spy, a rough cut of Trainwreck, Moonwalkers and The Final Girls[98] had their world premieres, as did the documentaries Danny Says,[99] Steve Jobs: The Man in the Machine and Brand: A Second Coming.[100] Ex Machina had its North American premiere. 6 Years, Manson Family Vacation and Steve Jobs: The Man in the Machine all got distribution deals at the festival.[101]

The 2015 festival hosted the swearing-in ceremony of Michelle K. Lee as the new head of the United States Patent and Trademark Office (USPTO). Secretary of Commerce Penny Pritzker administered the oath of office to Lee at the festival on Friday, March 13.[102]

Various sources called Meerkat, an iOS app that had launched two weeks earlier that lets users livestream video via Twitter, the breakout technology of SXSW Interactive.[103][104] Another product that got significant buzz was a prototype of the roadable aircraft AeroMobil.[103][104]

2016 edit

SXSW 2016 began on March 11 and ended on March 20.[105]

On March 11, President Barack Obama gave a speech at SXSW Interactive in which he called on the technology industry to help solve many of America's problems, such as upgrading outdated networks, helping balance security and privacy, and the FBI–Apple encryption dispute.[106]

Films that premiered at SXSW Film include Everybody Wants Some!!, Keanu, Sausage Party, Pee-wee's Big Holiday and Don't Think Twice.[107]

On the night of March 20, gunshots rang out on 6th Street causing mass hysteria and panic. No injuries were reported and a man from Memphis was arrested with discharging a firearm and disturbing the peace.[citation needed]

2017 edit

Films that premiered at SXSW Film include Song to Song, Baby Driver, Atomic Blonde, Gemini,[108] The Ballad of Lefty Brown. Spettacolo and The Disaster Artist.[109] Television series that previewed include The Son, Dear White People and American Gods.[108] To promote the Hulu original series The Handmaid's Tale, dozens of actresses silently walked the streets of downtown Austin costumed in red "handmaid" dresses.[110] To promote the third season of the AMC original series Better Call Saul (a spin-off prequel of Breaking Bad), a pop-up "Los Pollos Hermanos" restaurant, representing the fictional fast food chain featured in both series, appeared in downtown Austin.[111][112]

Guest speakers included former mayor of Newark, NJ and current Senator Cory Booker (D-New Jersey),[113] political activist and commentator Van Jones[114] and former Vice President Joe Biden,[115] who spoke about his cancer research initiative. Nile Rodgers gave the keynote address for the music portion of the festival,[116] while filmmakers Gareth Edwards[117] and Lee Daniels[118] gave the keynote presentations for the film portion.

Major companies and brands which exhibited at SXSW (many with standalone "brand activation" pavilions) included IBM, Intel, Panasonic, Nintendo, GE, Giorgio Armani, Mazda and National Geographic.

Major performers during the music component of the festival included Garth Brooks, Lana Del Rey, Lil Yachty, The Roots, The Avett Brothers, Willie Nelson, Solange Knowles, Rae Sremmurd, Cardiel, Migos, and The Chainsmokers, among others.

En route to SXSW 2017, Italian post-punk band Soviet Soviet, traveling on the Visa Waiver Program, was denied entry to the United States, detained overnight and deported after an immigration officer at Seattle–Tacoma International Airport claimed they were planning on conducting a paid performance, which would have required a work visa. The band presented a letter from their American record label stating that both their performances at KEXP (which was what had brought the band to Seattle) and at SXSW were for promotional purposes only, but this failed to convince officials at the airport.[119] There was a "Contrabanned" showcase on March 17, featuring various artists and musicians (residents of the U.S. and Canada) who are natives of, or have family connections to, countries affected by the 2017 U.S. travel ban.[120][121]

Uber and Lyft were not available to attendees because they had pulled out of Austin in May 2016 as a result of a city ordinance mandating fingerprint-based background checks for drivers of any ridesharing company.[122] However, other services such as (locally based) RideAustin, Fasten and Fare, were available, although in high demand. Uber and Lyft resumed service in Austin in May 2017.[123]

2018 edit

 
IGN's Laura Prudom (far left) hosts a panel at 2018's South by Southwest convention discussing Superman's eightieth anniversary and the release of Action Comics #1000, with (left to right): Dan Jurgens, Jim Lee, Frank Miller, and Brian Michael Bendis.

SXSW 2018 ran from March 9 to 18.

Finalists of the 2018 SXSW Accelerator Pitch Event included Cambridge Cancer Genomics and Bluefield Technologies.[124] Two winners of the event were Austin-based: GrubTubs (in the Hyper-Connected Communities category) and ICON 3D (in the Social and Culture category).[125]

Guest speakers included politicians Bernie Sanders, Arnold Schwarzenegger and Sadiq Khan; journalists Christiane Amanpour and Ta-Nehisi Coates; filmmakers Barry Jenkins, Darren Aronofsky and Steven Spielberg; and others including Elon Musk and David Banner. Actor and comedian Bill Murray appeared at several unofficial functions during SXSW.

Major performers during SXSW Music included Tinashe, Rae Sremmurd, Rita Coolidge, Salt-N-Pepa and Khalid. There was an apparent increased emphasis on locally based performers, international acts and relative unknowns.[126]

New games announced during the 2018 SXSW Gaming Expo included Sonic Mania Plus.[127] At the SXSW Gaming Awards (held March 17), the award for Game of the Year went to The Legend of Zelda: Breath of the Wild.[128]

Films that premiered at the 2018 South By Southwest Film Festival include A Quiet Place, Blockers, Ready Player One and the documentary feature and winner of a Special Jury Prize, Garry Winogrand: All Things Are Photographable.[129] Films that had their U.S. premiere include Final Portrait and Who We Are Now.[129] The film Thunder Road won the grand jury prize. TV series that previewed include Barry, Krypton, The Last O.G.[129] and Cloak & Dagger.[130] To promote the second season of the HBO series Westworld, a recreation of the show's fictional Western "town" of Sweetwater was built on two acres of open land just outside Austin. Fans took shuttles to the site, which was dressed in the Old West style, with over 60 actors playing the parts of the android "hosts".[131][132]

SXSW 2018 coincided with a string of bombings in Austin, which had begun on March 2 and ended on March 21, when the presumed perpetrator, Mark Anthony Conditt, blew himself up after being discovered by police.[133] Two of the bombings occurred during SXSW. On March 17, Live Nation Music, a company organizing events for SXSW, received a bomb threat via email. Police searched the area mentioned in the email and found nothing of concern, but planned performances by The Roots and Ludacris, among others, were canceled.[134][135] Police arrested 26-year-old Trevor Weldon Ingram the next day; Ingram was charged with making a terroristic threat, a third-degree felony, in connection with the email.[136]

2019 edit

 
A logo used for the 2019 event

South by Southwest 2019 ran from March 8 to 17.

Films entered at SXSW Film included Us, The Beach Bum, Long Shot, Booksmart and The Highwaymen.[137] TV series that previewed included FX's What We Do in the Shadows, Hulu's Shrill and OWN's David Makes Man.

At the SXSW Gaming Awards (held March 16), the award for Game of the Year went to God of War.[138]

Major performers for SXSW Music included Edie Brickell & New Bohemians (their first-ever appearance at SXSW).[139]

Winners of the 2019 SXSW Pitch event, in which emerging startups pitch to potential investors, included Derq, Pathway and ENZO Tyres. The “Best In Show" winner was Nebula Genomics;[140] the “Best Bootstrap" award went to TwentyTables and the “Best Speed Pitch” went to Xplosion Tech.[141]

Some of the first forums of the 2020 presidential race took place at SXSW, with Democratic presidential candidates Pete Buttigieg, Julian Castro, John Delaney, Tulsi Gabbard, John Hickenlooper, Jay Inslee, Amy Klobuchar, Beto O'Rourke, Elizabeth Warren and Andrew Yang all making appearances at the festival (though some had not yet announced their candidacy at the time).[142][143][144] Other scheduled guest speakers included politicians Mazie Hirono and Alexandria Ocasio-Cortez; musicians David Byrne and Wyclef Jean; actors and comedians Aidy Bryant, Kathy Griffin, Ethan Hawke, Trevor Noah and Zoe Saldana; businesspeople Tim Ferriss, Jeffrey Katzenberg and Guy Kawasaki; and others including Priscilla Chan, Neil Gaiman, Valerie Jarrett, Michael Mignano, Bill Nye, Dawn Ostroff, Robert Rodriguez and Maria Shriver.

To promote the final season of Game of Thrones, HBO organized a blood drive with the American Red Cross titled "Bleed for the Throne" which included actors in costumes similar to those on the series.[145][146]

To promote the Amazon Prime original limited series Good Omens, a brand activation experience called "Garden of Earthly Delights" was installed in downtown Austin.[147][148]

2020s edit

2020 edit

South by Southwest 2020 was scheduled to run from March 13 to 22, but was officially canceled on March 6 due to the COVID-19 pandemic in Austin, Texas,[149] the result of an order by the city of Austin.[150] The city's Mayor Steve Adler announced the cancellation of the 2020 SXSW and also declared a local disaster area.[151]

In the month prior to the conference, SXSW organizers had resisted calls to cancel the conference. On February 28, a spokesperson said:

The SXSW 2020 event is proceeding as planned. Safety is a top priority for SXSW, and we work closely with local, state, and federal agencies year-round to plan for a safe event. Where travel has been impacted, especially in the case of China, we are seeing a handful of cancellations. However, we are on par with years past in regard to registrants who are unable to attend. We are increasing our efforts to prevent the spread of disease per Austin Public Health's recommendations. We will continue to monitor the situation closely and will provide updates as necessary.[152]

However, in the run up to the conference, numerous companies and organizations canceled their SXSW attendance, including Twitter,[153][154] Facebook,[155] Vevo,[156] Intel,[157] Mashable,[158] Universal Music Group,[159] Amazon, Entertainment Weekly,[160] TikTok,[161] SAP,[162] Netflix,[163] Apple,[164] Indeed,[165] WarnerMedia,[166] The Washington Post,[167] and IBM.[168] Additionally, many individual attendees, headliners and speakers had decided not to attend, including keynote speaker Tim Ferriss[169] and artists such as the Beastie Boys, Ozzy Osbourne and Trent Reznor.[170]

An online petition called for SXSW 2020 to be canceled due to health concerns; by the time of the cancellation, it exceeded 50,000 signatures.[171][172]

SXSW organizers said that they were "devastated" by the cancellation, stating that, "'The show must go on' is in our DNA."[150] They wrote that they were attempting to reschedule the event, and were at the same time working to create an online SXSW for 2020.[150]

SXSW co-founder Nick Barbaro said the organization did not have cancellation insurance relating to a disease pandemic or triggered by the city declaring a “local state of disaster.”[173]

Various unofficial SXSW events, as well as “alternative” SXSW events, did occur, in an attempt to help local workers and businesses who would be hurt most by the cancellation.[174] The Austin Community Foundation also launched a "Stand with Austin Fund" for donations to "individuals and small businesses most negatively impacted by the cancellation of SXSW and least able to recover on their own."[175]

On March 13, 2020, festival organizers announced that they would proceed with juried and special awards, with judges viewing submissions online.[176][177] On March 24, the winners of the 2020 SXSW Gaming Awards were announced on the SXSW website, and the honorees recorded acceptance messages for the SXSW YouTube channel and website.[178] Sekiro: Shadows Die Twice was awarded Video Game of the Year.

On April 2, SXSW announced a joint venture with Amazon Prime Video to launch a film festival collection. Filmmakers scheduled to screen films at SXSW were given the option to have their films play exclusively, and for free, on Prime Video in the U.S. for a 10-day "virtual film festival".[179]

In May, SXSW organizers announced "SXSW Sessions Online," a weekly series of online discussions to run through June, with some of the previously announced guest speakers; each video session was streamed online with Q&A portions made available initially to those originally registered for the festival. All sessions were posted afterwards on the SXSW YouTube channel.[180]

2021 edit

Using a combination of technologies from Brightcove for B2C, and Shift72 for B2B, SXSW ran a virtual event from March 16 to 20.[181]

Films and miniseries that premiered at SXSW include Demi Lovato: Dancing with the Devil, Hysterical, Jakob's Wife, Violet,[182] Dear Mr. Brody, Here Before, The Fallout, The Lost Sons, Introducing, Selma Blair, Lily Topples the World, Not Going Quietly, The Return: Life After ISIS, Fruits of Labor and United States vs. Reality Winner.[183]

Featured speakers included Samantha Bee, Richard Branson, Chiquis Rivera, Tim Ellis, Laurieann Gibson, Taraji P. Henson, Rana el Kaliouby, Matthew McConaughey, Adriene Mishler, and Alexi Pappas. Keynote addresses were given by Stacey Abrams, Pete Buttigieg and Willie Nelson.[184]

2022 edit

South by Southwest 2022 ran from March 11 to 20. The SXSW Conference & Festivals and SXSW EDU drew total participation totalling approximately 278,681.[185]

Organizers of SXSW planned for a hybrid event (in-person with online viewing and participation options); all registered in-person participants and attendees were required to provide proof of full vaccination against COVID-19, or a recent negative COVID-19 test, as a condition of receiving their badge. All on-site SXSW staff and volunteers also needed proof of vaccination. Masks were required in several critical indoor spaces (including areas for registration and exhibitions), physical distancing strongly recommended whenever possible, and hand sanitizing stations provided throughout the conference and exhibition venues. The Austin Convention Center, along with other event venues, upgraded air filtration and increased the cleaning and sanitizing frequency of high touch surfaces, including using UV light technology.[186] Overall the event was slightly smaller than in previous (in-person) years with the core downtown area not quite as crowded (and therefore easier and faster to get around) and a smaller number of musical artists and overall content; significantly fewer major celebrities (especially musical acts) appeared than in previous years, although the film component seemed to celebrate a strong comeback after two years of virtual festivals.[187][188]

Films that premiered at SXSW Film were Everything Everywhere All at Once, The Lost City, The Unbearable Weight of Massive Talent, Bodies Bodies Bodies, X, Apollo 10 1⁄2: A Space Age Childhood, I Love My Dad, Master of Light (winner of the documentary competition), and What We Leave Behind (winner of the Louis Black "Lone Star" and Fandor New Voices Awards).[189] TV series previewed include WeCrashed (Apple TV+), the third season of FX's Atlanta, Halo (Paramount+), and The Last Movie Stars (CNN+).

At the SXSW Gaming Awards (held March 12), the award for Game of the Year went to Final Fantasy XIV: Endwalker (Square Enix); it also took home awards for Excellence in Narrative and Excellence in Original Score.[190] (2022 would be the final year to date for the SXSW Gaming Awards; the event would not be held in 2023.)

Major performers for SXSW Music included Ashanti,[191] Dolly Parton (her first time at SXSW; the appearance was to promote Run, Rose, Run, her new album (and companion novel written in collaboration with James Patterson)),[192] Shawn Mendes, Beck (who was also a keynote speaker) and Oleksandra "Sasha" Zaritska, the frontperson of Ukrainian band KAZKA, who planned to make their U.S. debut at SXSW, but the other two members were drafted into military service due to the Russian invasion of Ukraine. Zaritska performed as part of a special "Austin Stands With Ukraine" musical showcase.[193]

Winners of the 2022 SXSW Pitch event, in which emerging startups pitch to potential investors, included Syrup Tech, Anthill, and Sonavi Labs. The “Best In Show" winner was Hilos, the “Best Bootstrap" award went to Kiro Action, and the “Best One-Minute Speed Pitch” went to Unpacking.[194]

Major organizations and brands which exhibited at SXSW (many with standalone "brand activation" pavilions) included Porsche,[195] the University of Arizona, Amazon Prime Video (including a promotion for Lizzo's reality competition series, Watch Out for the Big Grrrls), Peacock, Paramount+, and several galleries devoted to NFTs, including the Doodles project, co-created by artist Evan Keast.

Promoting its new Halo series (based on the video game franchise), Paramount+ deployed a swarm of 400 purple-lighted drones in the nighttime skies above Austin, spelling out a scannable QR code as well as “#HaloTheSeries Streams Mar 24” and the Paramount+ logo.[196]

Keynote speakers included Grammy Award-winning artists Lizzo and Beck; author Neal Stephenson, and producer/director Celine Tricart.[197]

2023 edit

SXSW 2023 occurred March 10–19 in Austin.[198] The SXSW Conference & Festivals and SXSW EDU drew total participation totaling approximately 345,066.[199]

Films premiered at the festival include Angel Applicant (which won the Documentary Feature Competition[200]), Bottoms, Dungeons & Dragons: Honor Among Thieves, Evil Dead Rise, I Used To Be Funny, The Wrath of Becky, Late Night With the Devil, Problemista, Tetris, Talk to Me, Aberrance, Brooklyn 45, It Lives Inside, Monolith, Raging Grace (which won the Narrative Feature Competition), Deadland and Bloody Hell. TV series that premiered included Grown (which took the TV Pilot Competition award) and Mrs. Davis.[201]

In what was reported as a "surprise" announcement, John Wick 4 made its US premiere at SXSW on March 13; star Keanu Reeves participated in a live Q&A session immediately after the screening.[202] Hypnotic, an action thriller starring Ben Affleck and directed by Robert Rodriguez, was given a "work in progress" preview screening on March 12.[203] In another surprise screening to close out the film portion of SXSW, Affleck premiered Air, the biographical drama he directed about the creation of the Nike Air Jordan shoes (starring himself, Viola Davis and Matt Damon), on March 18.[204]

Winners of the 2023 SXSW Pitch event (held March 11–12 at the Hilton Austin Downtown), in which emerging startups pitch to potential investors, included Reality Defender, Reach Pathways and Urban Machine. The “Best In Show" winner was PentoPix, the “Best Bootstrap" award went to AMA — Environmental Agents and the “Best Speed Pitch” went to LeadrPro. 13 out of the 40 startups participating in SXSW Pitch were from outside the USA.[205]

Veteran broadcast journalist Dan Rather was the tenth inductee into the SXSW Hall of Fame; he addressed the attendees at the induction event on March 13.[206] Rather joined previous inductees including Kara Swisher, Baratunde Thurston and Jeffrey Zeldman.

Austin-based tech entrepreneur Whurley delivered a 45-minute presentation completely generated with the help of generative AI tools ChatGPT and Midjourney.[207]

Major performers for SXSW Music included New Order (the members of whom also participated in a keynote on March 15[208]), Jeff Tweedy (of Wilco), Austin-based band Porcelain, New York City-based rock/soul quintet SUSU, rap artist Armani White and Michigander.[209]

The Union of Musicians and Allied Workers (UMAW) held a rally at the Austin Convention Center on March 16, demanding increased compensation for the majority of the over 1,400 musical acts (the majority of them independent and relatively unknown musicians and bands, as opposed to more famous/established artists) contracted to appear at SXSW. Artists and bands are generally expected to cover many of their own expenses (including travel to Austin) while performing at the festival; other music festivals around the country offer more generous compensation, including lodging assistance. UMAW's demands include raising compensation, waiving application fees; SXSW representatives said they would review the compensation guidelines/policies after the festival.[210]

Keynote speakers included José Andrés, Priyanka Chopra Jonas, Tilda Swinton, RZA, and the members of the band New Order.

A new spinoff event, SXSW Sydney, was held for the first time from October 15 to 22, 2023 in Sydney, Australia.[211][212]

2024 edit

SXSW 2024 will take place on March 8–16 in Austin.[213]

Amazon MGM Studios will bookend the festival with the premieres of the remake of Road House as the opening night film and The Idea of You as the closing night film.[214][215]

Economic impact edit

SXSW is the highest revenue-producing event outside of athletic and other events associated with The University of Texas at Austin for the Austin economy, with an estimated economic impact of $190.3 million in 2012[216] increasing to $218 million in 2013,[217] $315 million in 2014,[218] $317 million in 2015,[219] and $325 million in 2016.[220] In 2022, when SXSW resumed in-person events after the COVID-19 pandemic, the festival brought an estimated $280 million to the local economy, a 21% reduction from the 2019 economic impact of nearly $356 million (a record number).[221] (In comparison, Super Bowl LI brought a $347 million economic impact to the Houston economy[222] and the 2017 Final Four brought a $324 million economic impact to the economy of Phoenix, Arizona.)[223]

Additionally, demand for hotel rooms in the Austin area continued to outstrip supply, pushing average nightly room rates up to an all-time high of $350 in 2016, a 60 percent increase over the average room rate seen during 2011's edition of SXSW. The average SXSW registrant also stayed in Austin longer in 2016, spending an average of 5.2 nights, up from 4.9 nights in 2015.[224]

Criticism edit

The growth of the festival has brought concerns about violence, crowd control, and safety.[225][226][needs update]

The 2014 drunk-driving incident prompted discussion about whether the festival had grown too large and raucous.[227] The organizers of the festival—SXSW Holdings LLC and SXSW Holdings Inc.—were sued by families of the four victims.[228]

Claims brought against South by Southwest, the city of Austin and other defendants from victims of a 2014 crash during the international music festival that killed four people and injured 20 were dismissed by a Travis Court Judge.

In May 2014, partially motivated by the 2014 crash, Austin's Urban Transportation Commission announced that it was seeking to enhance safety at the festival, with an initial focus on implementing transportation measures to resolve issues linked to the festival. The Austin Music Commission also met to discuss music venues and sound problems linked to the festival.[229] The city voted to limit the number of special events which would be approved to 114, a 32 percent decrease from the number of approved events during the 2014 festival.[230]

In 2013, NPR writer Andrea Swensson wrote that she had decided to stop attending the festival, writing, "I can't help but feel that it has strayed far away from its original premise as a grassroots gathering place for new, undiscovered talent and increasingly feels like a big ol' Times Square billboard-sized commercial."[231]

In October 2015, SXSW cancelled two video game panels ("#SavePoint: A Discussion on the Gaming Community" and "Level Up: Overcoming Harassment In Games") scheduled for the 2016 festival due to threats of violence made to the festival hosting the sessions.[232] In response to the cancellations, BuzzFeed and Vox Media made statements saying they would pull out of the festival if the two panels weren't reinstated.[233][234] Organizers then apologized for the cancellations. In lieu of a panel, South by Southwest hosted a daylong "online harassment summit" on March 12, 2016.[235]

 
The Central Intelligence Agency's graphic for its "Spies Supercharged" panel at South by Southwest 2023

Elements of the United States Intelligence Community including the Office of the Director of National Intelligence (ODNI), National Geospatial-Intelligence Agency (NGA), National Reconnaissance Office (NRO) and Central Intelligence Agency (CIA) have presented panels at the event and recruit talent.[236][237][238][239] In 2023, plans for CIA panels were met with derision over the agency's association with Operation Condor.[240]

In popular culture edit

  • Comedian and actor Fred Armisen began his comic career with the short film Fred Armisen's Guide to Music and SXSW, released in 1998, in which he poses as various characters, asking silly questions of musicians and other attendees at that year's SXSW Music Conference.[241][242]
  • SXSW was featured during the 2005 season of MTV's The Real World. Cast members were tasked with shooting and editing their own documentary on the music festival.
  • Comedy duo and band Flight of the Conchords performed at the 2006 SXSW Music Festival, during which time they also recorded a documentary titled Flight of the Conchords: A Texan Odyssey, which aired on New Zealand's TV3 in late 2006.[243][244]
  • The 2011 documentary Winning America is about a US tour of Canadian band Said the Whale that culminates in that year's SXSW Music Festival.
  • SXSW was featured during the season 9 premiere of Anthony Bourdain: No Reservations. The episode aired in 2012.[245]
  • In the 2014 British - Irish film Frank, an experimental band (led by the title character) is booked to play a show at the SXSW Music Festival, but the gig leads to the band's breakup.
  • In the 2019 anime Carole & Tuesday, the titular duo is booked to perform at the SXSW Music Festival in Mars.

Spinoff festivals edit

In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin,[246] and the upcoming SXSW Sydney, to be held in October 2023 in Sydney, Australia.[211]

The creators of South by Southwest co-created two similar festivals in 1995: North by Northwest (NXNW) in Portland, Oregon (co-founded by the Willamette Week), and North by Northeast (NXNE) in Toronto (co-founded by Now).[5] North by Northwest ended in 2001, and was replaced by MusicfestNW (MFNW), an event run entirely by the Willamette Week.[247]

From 2006 to 2010, organizers ran West by Southwest (WXSW) in Tucson, Arizona, a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW.[248]

Other former conferences run by the SXSW organization include:

Similar festivals edit

Festivals inspired by SXSW include:

Festivals inspired by SXSW that are defunct include:

Festivals inspired by South by Southwest have been collectively nicknamed "four-letter festivals". Metro Silicon Valley, which founded C2SV, wrote in 2013 that such festivals were important revenue sources for the alternative weekly newspapers that founded them.[5]

On October 3, 2016, a one-day festival called "South by South Lawn" (SXSL) was held at the White House as a collaboration between SXSW, US President Barack Obama, and the American Film Institute.[254]

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February 16, 2024
south, southwest, this, article, about, annual, festival, other, uses, disambiguation, abbreviated, sxsw, colloquially, referred, south, annual, conglomeration, parallel, film, interactive, media, music, festivals, conferences, organized, jointly, that, take, . This article is about the annual festival For other uses see South by Southwest disambiguation South by Southwest abbreviated as SXSW and colloquially referred to as South By is an annual conglomeration of parallel film interactive media and music festivals and conferences organized jointly that take place in mid March in Austin Texas United States It began in 1987 and has continued growing in both scope and size every year In 2017 the conference lasted for 10 days with the interactive track lasting for five days music for seven days and film for nine days There was no in person event in 2020 and 2021 as a result of the COVID 19 pandemic in Austin Texas 1 2 in both years there was a smaller online event instead 3 South by SouthwestLogo since 2017GenreConference and festivalDatesMarch dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St Patrick s Day FrequencyAnnualLocation s Austin Texas U S Years active36Inaugurated1987FoundersRoland Swenson Louis Jay Meyers Louis Black Nick BarbaroNext event8 16 March 2024AttendanceSXSW Music 28 119SXSW Interactive 30 621SXSW Film 16 297SXSW EDU 4 260Other Exhibits Parties 152 000Organized bySXSW LLCWebsitesxsw wbr comSXSW is run by the company SXSW LLC which organizes conferences trade shows festivals and other events 4 In addition to SXSW the company runs the conference SXSW EDU and the SXSW Sydney festival from 2023 in Sydney Australia and co runs North by Northeast in Toronto It has previously run or co run the events North by Northwest 1995 2001 West by Southwest 2006 2010 SXSW Eco 2011 2016 SXSW V2V 2013 2015 and the me Convention 2017 2019 In addition a large number of other events past and present sometimes collectively referred to as four letter festivals have been inspired by SXSW 5 The Austin Convention Center in Downtown Austin functions as the hub of the festival most events associated with the festival take place at venues in and around Downtown Austin 6 In April 2021 Penske Media Corporation purchased a 50 stake in SXSW 7 Contents 1 Divisions 1 1 Music 1 2 Film 1 3 Interactive 2 History 2 1 Inauguration in the 1980s 2 2 1990s 2 3 2000s 2 3 1 2007 2 3 2 2008 2 3 3 2009 2 4 2010s 2 4 1 2010 2 4 2 2011 2 4 3 2012 2 4 4 2013 2 4 5 2014 2 4 6 2015 2 4 7 2016 2 4 8 2017 2 4 9 2018 2 4 10 2019 2 5 2020s 2 5 1 2020 2 5 2 2021 2 5 3 2022 2 5 4 2023 2 5 5 2024 3 Economic impact 4 Criticism 5 In popular culture 6 Spinoff festivals 7 Similar festivals 8 References 9 External linksDivisions edit nbsp A view of 6th Street in downtown Austin Texas during SXSW 2013Music edit SXSW Music is the largest music festival of its kind in the world with more than 2 000 acts as of 2014 8 SXSW Music offers artist provided music and video samples of featured artists at each festival via their official YouTube channel 9 10 The music event has grown from 700 registrants in 1987 the first year of the conference to over 161 000 attendees in 2018 11 SXSW Film and SXSW Interactive events have grown every year bringing over 32 000 registrants to Austin in March 2013 12 Bands must cover their own expenses for travel and lodging at the event All performers are offered a cash payment or a wristband package that allows access to all music events 13 Film edit SXSW Film Conference spans five days of conference panels and sessions and welcomes filmmakers of all levels Programming consists of keynote speakers panels workshops mentor sessions and more with expert filmmakers and industry leaders 14 In 2015 the SXSW Film Conference programmed over 250 sessions with 735 speakers Past speakers included Jon Favreau Mark Duplass Ava DuVernay Ryan Gosling Nicolas Cage Alejandro Jodorowsky Tilda Swinton Amy Schumer Sally Field Joss Whedon Christine Vachon RZA Matthew McConaughey Danny Boyle Seth MacFarlane Catherine Hardwicke Richard Linklater David Gordon Green Harmony Korine Henry Rollins Sarah Green and Robert Rodriguez 15 Although the film festival highlights independently produced films and emerging directing talent with unique visions 16 the festival has long served studios as a barometer for their comedies with enthusiastic fans indicating how they might play in wide release 17 The SXSW Film Festival runs nine days simultaneously with the SXSW Film Conference and celebrates raw innovation and emerging talent both behind and in front of the camera 18 Festival programming categories include Special Events Headliners Narrative Spotlight Documentary Spotlight Narrative Competition Documentary Competition Visions Midnighters 24 Beats Per Second SXGlobal Episodic Festival Favorites and Short Film Programs The SXSW Film Awards which occur on the last day of the Film Conference honor films selected by the Feature and Short Film Juries In 2015 the SXSW Film Festival programmed 150 feature films and 106 short films selected from 7 361 submissions 19 Past world premieres included Furious 7 Neighbors Chef 21 Jump Street The Cabin in the Woods Dance of the Dead Bridesmaids and Insidious and the TV series Girls Silicon Valley and Penny Dreadful 20 Interactive edit SXSW Interactive focuses on emerging technology 21 The festival includes a trade show speakers parties and a startup accelerator 22 History edit nbsp SXSW employee giving an introduction of the eventInauguration in the 1980s edit In July 1986 the organizers of the New York City music festival New Music Seminar contacted Roland Swenson a staffer at the alternative weekly The Austin Chronicle to talk about organizing an extension of that festival into Austin They thereafter announced they were going to hold a New Music Seminar Southwest 23 The plans did not materialize however so Swenson decided to instead co organize a local music festival with the help of two other people at the Chronicle editor and co founder Louis Black and publisher Nick Barbaro Louis Meyers a booking agent and musician was also brought on board 24 Black came up with the name as a play on the name of the 1959 Alfred Hitchcock film North by Northwest While Southwest by South is an actual point on a compass South by Southwest is not 25 The event was first held in March 1987 The organizers considered it a regional event and expected around 150 attendees to show up but over 700 came and according to Black it was national almost immediately 26 Meyers left Austin and the festival in the early 1990s but Black Barbaro and Swenson remained the festival s key organizers as of 2010 26 1990s edit Singer songwriter Michelle Shocked was the keynote speaker at the 1992 South by Southwest She caused controversy by delivering a speech written by her then husband Bart Bull criticizing white musicians for stealing music from African American artists and then later during the same conference when she tried to kick the band Two Nice Girls off of a benefit concert a move that some called anti gay due to Two Nice Girls overtly lesbian image 27 In 1993 SXSW moved into the Austin Convention Center where it is still held 28 In 1994 SXSW added a component for film and other media named the SXSW Film and Multimedia Conference 26 Johnny Cash was the keynote speaker 29 That year the three brothers of the band Hanson were brought to SXSW by their father in order to perform impromptu auditions for music executives in the hopes of getting industry attention Among the people who heard them was A amp R executive Christopher Sabec who became their manager and would soon afterward get them signed to Mercury Records 30 In 1995 the SXSW Film and Multimedia Conference was split into two separate events SXSW Film and SXSW Multimedia 26 In 1999 SXSW Multimedia was renamed SXSW Interactive 26 2000s edit Singer songwriter John Mayer s performance at the 2000 SXSW Music festival led to his signing soon thereafter with Aware Records his first record label A performance by the band The Polyphonic Spree at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label 31 At the 2002 SXSW Film Festival the film Manito won the jury award for narrative feature while the documentary Spellbound won the jury award for documentary feature British singer James Blunt was discovered by producer Linda Perry while playing a small show at the 2004 SXSW Music festival and was signed to Perry s Custard Records soon thereafter 32 where he would go on to release all three of his subsequent albums The 2005 SXSW Film is considered by some to be the origin of the mumblecore film genre A number of films now classified as mumblecore including The Puffy Chair Kissing on the Mouth Four Eyed Monsters and Mutual Appreciation were screened and Eric Masunaga a musician and the sound editor on Mutual Appreciation is credited with coining the term mumblecore at a bar while at the festival 33 The film Hooligans won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature while The Puffy Chair won the Feature Film Audience Award in the Emerging Visions category The documentary film Cowboy del Amor won the SXSW Competition Award and the Audience Award nbsp Blackalicious and Lateef performing at South by Southwest 2006A secret concert at the 2006 SXSW Music by the band The Flaming Lips was called one of the Top 10 Music Festival Moments of all time by Time magazine in 2010 34 The 2006 SXSW Interactive featured a keynote panel of Wikipedia co founder Jimmy Wales and Craigslist founder Craig Newmark 35 That year Screenburn at SXSW a component for video games was added to SXSW Interactive 26 2007 edit The 2007 music festival took place from March 14 to 18 and more than 1 400 acts performed Two of the top film premieres that year were Elvis and Anabelle and Skills Like This The social media platform Twitter notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive 36 though it did not launch at SXSW 2007 as is sometimes reported 26 2008 edit The 2008 SXSW Interactive got media attention due to a keynote interview of Facebook CEO Mark Zuckerberg by technology journalist Sarah Lacy that was considered by some observers to be a train wreck due to an audience perception that Lacy was asking uninteresting questions as well as mocking or terse answers in response from Zuckerberg 37 In 2008 a comedy element was added to SXSW it was held for one night By 2012 comedy performances occurred on all nights of the festival 38 2009 edit The 2009 festival was held March 13 22 The Interactive section of SXSW in particular drew larger attendance levels the influx strained the networks of providers such as AT amp T primarily due to heavy iPhone usage 39 Also new was the founding of an international organization for those not attending dubbed NotAtSXSW Coordinating through Twitter and other online tools notatsxsw events were held in London New York Wisconsin Portland Oregon and Miami 40 nbsp The mobile app Foursquare was launched at SXSW 2009The 2009 SXSW Interactive saw the launch of the Foursquare application which was called the breakout mobile app of the event by the Mashable blog 41 In 2009 the first Indian classical music artists performed at SXSW Canadians Cassius Khan and Amika Kushwaha The 2009 SXSW Film screened 250 films including 54 world premieres The event was notable for having the United States premiere of the film The Hurt Locker which went on to win the Academy Award for Best Picture in 2010 26 The winners of the feature jury awards were for documentary feature 45365 and for narrative feature Made in China 42 2010s edit 2010 edit The 2010 music festival which took place March 12 21 was dedicated to Alex Chilton who died shortly before he was to perform with Big Star 43 A tribute concert was performed in his honor on March 20 2010 44 At the 2010 festival nearly 2 000 bands were officially scheduled to perform 45 and festival reps estimated that over 13 000 industry representatives attended 46 Though traditionally the Austin Music Awards kick off the festival that year organizers slated it as the closing act Local musician Bob Schneider earned 6 awards including Song of the Year Singer of the Year and Band of the Year with Lonelyland 45 The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape 47 At the 2010 Film festival Magnolia Pictures bought the film rights to the science fiction film Monsters on the night it screened in what was the first ever overnight acquisition at SXSW Journalist Meredith Melnick of Time magazine called this purchase a turning point for SXSW leading to a greater interest among film studio executives in attending the festival in person 48 That year also saw the premiere of the indie favorite Tiny Furniture which won the award for Best Narrative Feature The 2010 Interactive festival had an estimated 12 13 000 paying attendees which represented a 40 jump over the previous year 49 This was the first year in which the interactive festival s attendance surpassed the music festival s 49 The keynote presentation was an interview of then Twitter CEO Evan Williams by Umair Haque an interview that many in the audience found disappointingly superficial 50 Also during the interactive festival the first ever and so far only Hive Awards For the Unsung Heroes of the Internet were held 2011 edit nbsp Conan O Brien promoting Conan O Brien Can t Stop at SXSW 2011The 2011 SXSW festival ran from March 11 to 20 The keynote presenter for SXSW Interactive was Seth Priebatsch founder and CEO of the mobile gaming platform SCVNGR 51 The 2011 Interactive festival was by far the largest it had ever been with an estimated 20 000 attendees 52 Also in attendance at SXSW was boxing legend Mike Tyson promoting his new iPhone game with RockLive at the Screenburn Arcade 53 At least two films screened at the SXSW Film festival gained distribution deals the documentary Undefeated which went on to win the Academy Award for Best Documentary Feature and the thriller The Divide As a result film critic Christopher Kelly wrote that in 2011 SXSW Film went from being a well regarded but fundamentally regional event to having joined the big leagues of film festivals around the world 54 That festival was also notable for having the premiere of the film Bridesmaids 55 The March 15 screening of the Foo Fighters documentary Back and Forth was followed by a surprise live performance by the band itself with a setlist that included the entirety of the then upcoming album Wasting Light 56 2012 edit SXSW 2012 ran from March 9 to 18 The standout technology of the 2012 SXSW Interactive was generally stated to be social discovery mobile apps which let users locate other nearby users Social discovery apps that had a presence at SXSW included Highlight Glancee Sonar and Kismet 57 58 SXSW Film saw the premiere of two major Hollywood films The Cabin in the Woods 59 and 21 Jump Street 55 Two films obtained distribution deals Girls Against Boys and The Tall Man 60 Another film Gimme the Loot which won the SXSW Narrative Feature Grand Jury Prize got a distribution deal a week after the festival 61 Bay of All Saints received the Audience Award for Best Feature Documentary 62 2012 was also the first year the music portion was expanded to Tuesday The musical festival included rappers such as Talib Kweli and Lil Wayne along with surprise appearances by Big Sean and Kanye West indie bands that appeared included MENEW and The Shins Bruce Springsteen was the keynote speaker for the music festival 63 2013 edit SXSW 2013 ran from March 8 to 17 The big budget films The Incredible Burt Wonderstone and Evil Dead premiered at the 2013 SXSW Film and Spring Breakers had its U S premiere 64 The film Short Term 12 won the grand jury award for Best Narrative Feature The films Awful Nice Cheap Thrills and Haunter received distribution deals 65 and Drinking Buddies obtained a distribution deal several days later 66 67 The 2013 SXSW Interactive saw another huge jump in registration now with 30 621 paying attendees 68 This was over three times the number that had attended in 2008 9 000 just five years previously 69 The keynote talk for the 2013 SXSW Interactive was given by SpaceX CEO Elon Musk 70 The Screenburn and Arcade components were renamed to SXSW Gaming and SXSW Gaming Expo respectively 71 The Interactive conference had an increased corporate presence featuring major participation by Samsung 3M Target American Airlines Adobe Systems and AT amp T among others 70 72 According to CNN CBS and CNET called Grumpy Cat the undisputed biggest star of SXSW Interactive over Musk Al Gore and Neil Gaiman 73 74 75 2014 edit SXSW 2014 ran from March 7 to 16 SXSW Film had premieres of the big budget films Neighbors Veronica Mars and Chef and Cesar Chavez had its North American premiere 76 77 A clip for the big budget film Godzilla was also screened The films Space Station 76 78 and Exists got distribution deals at the festival 77 while Fort Tilden which won the Narrative Feature Grand Jury Prize and Open Windows got distribution deals shortly afterward 79 80 A new section Episodic on television programming was introduced to SXSW Film Television series that previewed at the festival include Silicon Valley and From Dusk till Dawn The Series The talk show Jimmy Kimmel Live was taped for a week at the festival it joined the talk show Watch What Happens Live which began taping at SXSW in 2013 81 SXSW Interactive featured a keynote speech by NSA leaker Edward Snowden via streaming video about privacy rights The festival also featured a talk from another famous leaker Julian Assange also speaking remotely 82 Besides privacy issues another major focus of the Interactive festival was wearable technology including devices for augmented reality activity tracking identity authentication charging cell phones and others 83 Computerworld magazine called the Oculus Rift a virtual reality gaming headset the sleeper hit of the festival although it was displayed not at the Interactive but at the Film portion as part of a Game of Thrones exhibit 84 The SXSW Gaming section introduced its SXSW Gaming Awards to recognize achievement in video and other types of gaming which has continued through future SXSW festivals The keynote presenter and headline act this year for Stubb s was Lady Gaga 85 86 To promote her upcoming album Food Kelis cooked and served barbecue style food from a food truck to festival attendees 87 88 On March 13 2014 a drunk driver Rashad Charjuan Owens drove his car into a crowd of festival attendees while trying to evade a traffic stop 89 Two people were killed immediately another two died later from their injuries and another 21 were injured but survived 90 Owens was convicted of capital murder charges after a November 2015 trial in which eyewitnesses testified that about a chaotic and harrowing scene on the night as hundreds of people ran and screamed as the car sped through crowds of people 91 92 Owens was given an automatic sentence of life imprisonment without the possibility of parole 93 On March 15 2014 rapper Tyler the Creator was arrested on misdemeanor charges of inciting to riot after yelling to fans to push their way past security guards at a sold out show the previous day 94 In February 2016 the riot charges were dropped against Tyler The Creator pursuant to a plea agreement with prosecutors under which the rapper pleaded guilty to the lesser offense of disorderly conduct and paid a 100 fine with the case to be dismissed if he stays out of trouble for three months 95 His mugshot later gained notoriety as an internet meme 2015 edit nbsp Crayon Pop filming Can t Stop Crayon Pop for Funny or Die before K Pop Night Out at SXSW 2015SXSW 2015 took place from March 13 to 22 SXSW Film screened 145 feature films an all time high for the festival 96 The big budget films Furious 7 which was a last minute addition to the lineup 97 Get Hard Spy a rough cut of Trainwreck Moonwalkers and The Final Girls 98 had their world premieres as did the documentaries Danny Says 99 Steve Jobs The Man in the Machine and Brand A Second Coming 100 Ex Machina had its North American premiere 6 Years Manson Family Vacation and Steve Jobs The Man in the Machine all got distribution deals at the festival 101 The 2015 festival hosted the swearing in ceremony of Michelle K Lee as the new head of the United States Patent and Trademark Office USPTO Secretary of Commerce Penny Pritzker administered the oath of office to Lee at the festival on Friday March 13 102 Various sources called Meerkat an iOS app that had launched two weeks earlier that lets users livestream video via Twitter the breakout technology of SXSW Interactive 103 104 Another product that got significant buzz was a prototype of the roadable aircraft AeroMobil 103 104 2016 edit SXSW 2016 began on March 11 and ended on March 20 105 On March 11 President Barack Obama gave a speech at SXSW Interactive in which he called on the technology industry to help solve many of America s problems such as upgrading outdated networks helping balance security and privacy and the FBI Apple encryption dispute 106 Films that premiered at SXSW Film include Everybody Wants Some Keanu Sausage Party Pee wee s Big Holiday and Don t Think Twice 107 On the night of March 20 gunshots rang out on 6th Street causing mass hysteria and panic No injuries were reported and a man from Memphis was arrested with discharging a firearm and disturbing the peace citation needed 2017 edit Films that premiered at SXSW Film include Song to Song Baby Driver Atomic Blonde Gemini 108 The Ballad of Lefty Brown Spettacolo and The Disaster Artist 109 Television series that previewed include The Son Dear White People and American Gods 108 To promote the Hulu original series The Handmaid s Tale dozens of actresses silently walked the streets of downtown Austin costumed in red handmaid dresses 110 To promote the third season of the AMC original series Better Call Saul a spin off prequel of Breaking Bad a pop up Los Pollos Hermanos restaurant representing the fictional fast food chain featured in both series appeared in downtown Austin 111 112 Guest speakers included former mayor of Newark NJ and current Senator Cory Booker D New Jersey 113 political activist and commentator Van Jones 114 and former Vice President Joe Biden 115 who spoke about his cancer research initiative Nile Rodgers gave the keynote address for the music portion of the festival 116 while filmmakers Gareth Edwards 117 and Lee Daniels 118 gave the keynote presentations for the film portion Major companies and brands which exhibited at SXSW many with standalone brand activation pavilions included IBM Intel Panasonic Nintendo GE Giorgio Armani Mazda and National Geographic Major performers during the music component of the festival included Garth Brooks Lana Del Rey Lil Yachty The Roots The Avett Brothers Willie Nelson Solange Knowles Rae Sremmurd Cardiel Migos and The Chainsmokers among others En route to SXSW 2017 Italian post punk band Soviet Soviet traveling on the Visa Waiver Program was denied entry to the United States detained overnight and deported after an immigration officer at Seattle Tacoma International Airport claimed they were planning on conducting a paid performance which would have required a work visa The band presented a letter from their American record label stating that both their performances at KEXP which was what had brought the band to Seattle and at SXSW were for promotional purposes only but this failed to convince officials at the airport 119 There was a Contrabanned showcase on March 17 featuring various artists and musicians residents of the U S and Canada who are natives of or have family connections to countries affected by the 2017 U S travel ban 120 121 Uber and Lyft were not available to attendees because they had pulled out of Austin in May 2016 as a result of a city ordinance mandating fingerprint based background checks for drivers of any ridesharing company 122 However other services such as locally based RideAustin Fasten and Fare were available although in high demand Uber and Lyft resumed service in Austin in May 2017 123 2018 edit nbsp IGN s Laura Prudom far left hosts a panel at 2018 s South by Southwest convention discussing Superman s eightieth anniversary and the release of Action Comics 1000 with left to right Dan Jurgens Jim Lee Frank Miller and Brian Michael Bendis SXSW 2018 ran from March 9 to 18 Finalists of the 2018 SXSW Accelerator Pitch Event included Cambridge Cancer Genomics and Bluefield Technologies 124 Two winners of the event were Austin based GrubTubs in the Hyper Connected Communities category and ICON 3D in the Social and Culture category 125 Guest speakers included politicians Bernie Sanders Arnold Schwarzenegger and Sadiq Khan journalists Christiane Amanpour and Ta Nehisi Coates filmmakers Barry Jenkins Darren Aronofsky and Steven Spielberg and others including Elon Musk and David Banner Actor and comedian Bill Murray appeared at several unofficial functions during SXSW Major performers during SXSW Music included Tinashe Rae Sremmurd Rita Coolidge Salt N Pepa and Khalid There was an apparent increased emphasis on locally based performers international acts and relative unknowns 126 New games announced during the 2018 SXSW Gaming Expo included Sonic Mania Plus 127 At the SXSW Gaming Awards held March 17 the award for Game of the Year went to The Legend of Zelda Breath of the Wild 128 Films that premiered at the 2018 South By Southwest Film Festival include A Quiet Place Blockers Ready Player One and the documentary feature and winner of a Special Jury Prize Garry Winogrand All Things Are Photographable 129 Films that had their U S premiere include Final Portrait and Who We Are Now 129 The film Thunder Road won the grand jury prize TV series that previewed include Barry Krypton The Last O G 129 and Cloak amp Dagger 130 To promote the second season of the HBO series Westworld a recreation of the show s fictional Western town of Sweetwater was built on two acres of open land just outside Austin Fans took shuttles to the site which was dressed in the Old West style with over 60 actors playing the parts of the android hosts 131 132 SXSW 2018 coincided with a string of bombings in Austin which had begun on March 2 and ended on March 21 when the presumed perpetrator Mark Anthony Conditt blew himself up after being discovered by police 133 Two of the bombings occurred during SXSW On March 17 Live Nation Music a company organizing events for SXSW received a bomb threat via email Police searched the area mentioned in the email and found nothing of concern but planned performances by The Roots and Ludacris among others were canceled 134 135 Police arrested 26 year old Trevor Weldon Ingram the next day Ingram was charged with making a terroristic threat a third degree felony in connection with the email 136 2019 edit nbsp A logo used for the 2019 eventSouth by Southwest 2019 ran from March 8 to 17 Films entered at SXSW Film included Us The Beach Bum Long Shot Booksmart and The Highwaymen 137 TV series that previewed included FX s What We Do in the Shadows Hulu s Shrill and OWN s David Makes Man At the SXSW Gaming Awards held March 16 the award for Game of the Year went to God of War 138 Major performers for SXSW Music included Edie Brickell amp New Bohemians their first ever appearance at SXSW 139 Winners of the 2019 SXSW Pitch event in which emerging startups pitch to potential investors included Derq Pathway and ENZO Tyres The Best In Show winner was Nebula Genomics 140 the Best Bootstrap award went to TwentyTables and the Best Speed Pitch went to Xplosion Tech 141 Some of the first forums of the 2020 presidential race took place at SXSW with Democratic presidential candidates Pete Buttigieg Julian Castro John Delaney Tulsi Gabbard John Hickenlooper Jay Inslee Amy Klobuchar Beto O Rourke Elizabeth Warren and Andrew Yang all making appearances at the festival though some had not yet announced their candidacy at the time 142 143 144 Other scheduled guest speakers included politicians Mazie Hirono and Alexandria Ocasio Cortez musicians David Byrne and Wyclef Jean actors and comedians Aidy Bryant Kathy Griffin Ethan Hawke Trevor Noah and Zoe Saldana businesspeople Tim Ferriss Jeffrey Katzenberg and Guy Kawasaki and others including Priscilla Chan Neil Gaiman Valerie Jarrett Michael Mignano Bill Nye Dawn Ostroff Robert Rodriguez and Maria Shriver To promote the final season of Game of Thrones HBO organized a blood drive with the American Red Cross titled Bleed for the Throne which included actors in costumes similar to those on the series 145 146 To promote the Amazon Prime original limited series Good Omens a brand activation experience called Garden of Earthly Delights was installed in downtown Austin 147 148 2020s edit 2020 edit South by Southwest 2020 was scheduled to run from March 13 to 22 but was officially canceled on March 6 due to the COVID 19 pandemic in Austin Texas 149 the result of an order by the city of Austin 150 The city s Mayor Steve Adler announced the cancellation of the 2020 SXSW and also declared a local disaster area 151 In the month prior to the conference SXSW organizers had resisted calls to cancel the conference On February 28 a spokesperson said The SXSW 2020 event is proceeding as planned Safety is a top priority for SXSW and we work closely with local state and federal agencies year round to plan for a safe event Where travel has been impacted especially in the case of China we are seeing a handful of cancellations However we are on par with years past in regard to registrants who are unable to attend We are increasing our efforts to prevent the spread of disease per Austin Public Health s recommendations We will continue to monitor the situation closely and will provide updates as necessary 152 However in the run up to the conference numerous companies and organizations canceled their SXSW attendance including Twitter 153 154 Facebook 155 Vevo 156 Intel 157 Mashable 158 Universal Music Group 159 Amazon Entertainment Weekly 160 TikTok 161 SAP 162 Netflix 163 Apple 164 Indeed 165 WarnerMedia 166 The Washington Post 167 and IBM 168 Additionally many individual attendees headliners and speakers had decided not to attend including keynote speaker Tim Ferriss 169 and artists such as the Beastie Boys Ozzy Osbourne and Trent Reznor 170 An online petition called for SXSW 2020 to be canceled due to health concerns by the time of the cancellation it exceeded 50 000 signatures 171 172 SXSW organizers said that they were devastated by the cancellation stating that The show must go on is in our DNA 150 They wrote that they were attempting to reschedule the event and were at the same time working to create an online SXSW for 2020 150 SXSW co founder Nick Barbaro said the organization did not have cancellation insurance relating to a disease pandemic or triggered by the city declaring a local state of disaster 173 Various unofficial SXSW events as well as alternative SXSW events did occur in an attempt to help local workers and businesses who would be hurt most by the cancellation 174 The Austin Community Foundation also launched a Stand with Austin Fund for donations to individuals and small businesses most negatively impacted by the cancellation of SXSW and least able to recover on their own 175 On March 13 2020 festival organizers announced that they would proceed with juried and special awards with judges viewing submissions online 176 177 On March 24 the winners of the 2020 SXSW Gaming Awards were announced on the SXSW website and the honorees recorded acceptance messages for the SXSW YouTube channel and website 178 Sekiro Shadows Die Twice was awarded Video Game of the Year On April 2 SXSW announced a joint venture with Amazon Prime Video to launch a film festival collection Filmmakers scheduled to screen films at SXSW were given the option to have their films play exclusively and for free on Prime Video in the U S for a 10 day virtual film festival 179 In May SXSW organizers announced SXSW Sessions Online a weekly series of online discussions to run through June with some of the previously announced guest speakers each video session was streamed online with Q amp A portions made available initially to those originally registered for the festival All sessions were posted afterwards on the SXSW YouTube channel 180 2021 edit Using a combination of technologies from Brightcove for B2C and Shift72 for B2B SXSW ran a virtual event from March 16 to 20 181 Films and miniseries that premiered at SXSW include Demi Lovato Dancing with the Devil Hysterical Jakob s Wife Violet 182 Dear Mr Brody Here Before The Fallout The Lost Sons Introducing Selma Blair Lily Topples the World Not Going Quietly The Return Life After ISIS Fruits of Labor and United States vs Reality Winner 183 Featured speakers included Samantha Bee Richard Branson Chiquis Rivera Tim Ellis Laurieann Gibson Taraji P Henson Rana el Kaliouby Matthew McConaughey Adriene Mishler and Alexi Pappas Keynote addresses were given by Stacey Abrams Pete Buttigieg and Willie Nelson 184 2022 edit South by Southwest 2022 ran from March 11 to 20 The SXSW Conference amp Festivals and SXSW EDU drew total participation totalling approximately 278 681 185 Organizers of SXSW planned for a hybrid event in person with online viewing and participation options all registered in person participants and attendees were required to provide proof of full vaccination against COVID 19 or a recent negative COVID 19 test as a condition of receiving their badge All on site SXSW staff and volunteers also needed proof of vaccination Masks were required in several critical indoor spaces including areas for registration and exhibitions physical distancing strongly recommended whenever possible and hand sanitizing stations provided throughout the conference and exhibition venues The Austin Convention Center along with other event venues upgraded air filtration and increased the cleaning and sanitizing frequency of high touch surfaces including using UV light technology 186 Overall the event was slightly smaller than in previous in person years with the core downtown area not quite as crowded and therefore easier and faster to get around and a smaller number of musical artists and overall content significantly fewer major celebrities especially musical acts appeared than in previous years although the film component seemed to celebrate a strong comeback after two years of virtual festivals 187 188 Films that premiered at SXSW Film were Everything Everywhere All at Once The Lost City The Unbearable Weight of Massive Talent Bodies Bodies Bodies X Apollo 10 1 2 A Space Age Childhood I Love My Dad Master of Light winner of the documentary competition and What We Leave Behind winner of the Louis Black Lone Star and Fandor New Voices Awards 189 TV series previewed include WeCrashed Apple TV the third season of FX s Atlanta Halo Paramount and The Last Movie Stars CNN At the SXSW Gaming Awards held March 12 the award for Game of the Year went to Final Fantasy XIV Endwalker Square Enix it also took home awards for Excellence in Narrative and Excellence in Original Score 190 2022 would be the final year to date for the SXSW Gaming Awards the event would not be held in 2023 Major performers for SXSW Music included Ashanti 191 Dolly Parton her first time at SXSW the appearance was to promote Run Rose Run her new album and companion novel written in collaboration with James Patterson 192 Shawn Mendes Beck who was also a keynote speaker and Oleksandra Sasha Zaritska the frontperson of Ukrainian band KAZKA who planned to make their U S debut at SXSW but the other two members were drafted into military service due to the Russian invasion of Ukraine Zaritska performed as part of a special Austin Stands With Ukraine musical showcase 193 Winners of the 2022 SXSW Pitch event in which emerging startups pitch to potential investors included Syrup Tech Anthill and Sonavi Labs The Best In Show winner was Hilos the Best Bootstrap award went to Kiro Action and the Best One Minute Speed Pitch went to Unpacking 194 Major organizations and brands which exhibited at SXSW many with standalone brand activation pavilions included Porsche 195 the University of Arizona Amazon Prime Video including a promotion for Lizzo s reality competition series Watch Out for the Big Grrrls Peacock Paramount and several galleries devoted to NFTs including the Doodles project co created by artist Evan Keast Promoting its new Halo series based on the video game franchise Paramount deployed a swarm of 400 purple lighted drones in the nighttime skies above Austin spelling out a scannable QR code as well as HaloTheSeries Streams Mar 24 and the Paramount logo 196 Keynote speakers included Grammy Award winning artists Lizzo and Beck author Neal Stephenson and producer director Celine Tricart 197 2023 edit SXSW 2023 occurred March 10 19 in Austin 198 The SXSW Conference amp Festivals and SXSW EDU drew total participation totaling approximately 345 066 199 Films premiered at the festival include Angel Applicant which won the Documentary Feature Competition 200 Bottoms Dungeons amp Dragons Honor Among Thieves Evil Dead Rise I Used To Be Funny The Wrath of Becky Late Night With the Devil Problemista Tetris Talk to Me Aberrance Brooklyn 45 It Lives Inside Monolith Raging Grace which won the Narrative Feature Competition Deadland and Bloody Hell TV series that premiered included Grown which took the TV Pilot Competition award and Mrs Davis 201 In what was reported as a surprise announcement John Wick 4 made its US premiere at SXSW on March 13 star Keanu Reeves participated in a live Q amp A session immediately after the screening 202 Hypnotic an action thriller starring Ben Affleck and directed by Robert Rodriguez was given a work in progress preview screening on March 12 203 In another surprise screening to close out the film portion of SXSW Affleck premiered Air the biographical drama he directed about the creation of the Nike Air Jordan shoes starring himself Viola Davis and Matt Damon on March 18 204 Winners of the 2023 SXSW Pitch event held March 11 12 at the Hilton Austin Downtown in which emerging startups pitch to potential investors included Reality Defender Reach Pathways and Urban Machine The Best In Show winner was PentoPix the Best Bootstrap award went to AMA Environmental Agents and the Best Speed Pitch went to LeadrPro 13 out of the 40 startups participating in SXSW Pitch were from outside the USA 205 Veteran broadcast journalist Dan Rather was the tenth inductee into the SXSW Hall of Fame he addressed the attendees at the induction event on March 13 206 Rather joined previous inductees including Kara Swisher Baratunde Thurston and Jeffrey Zeldman Austin based tech entrepreneur Whurley delivered a 45 minute presentation completely generated with the help of generative AI tools ChatGPT and Midjourney 207 Major performers for SXSW Music included New Order the members of whom also participated in a keynote on March 15 208 Jeff Tweedy of Wilco Austin based band Porcelain New York City based rock soul quintet SUSU rap artist Armani White and Michigander 209 The Union of Musicians and Allied Workers UMAW held a rally at the Austin Convention Center on March 16 demanding increased compensation for the majority of the over 1 400 musical acts the majority of them independent and relatively unknown musicians and bands as opposed to more famous established artists contracted to appear at SXSW Artists and bands are generally expected to cover many of their own expenses including travel to Austin while performing at the festival other music festivals around the country offer more generous compensation including lodging assistance UMAW s demands include raising compensation waiving application fees SXSW representatives said they would review the compensation guidelines policies after the festival 210 Keynote speakers included Jose Andres Priyanka Chopra Jonas Tilda Swinton RZA and the members of the band New Order A new spinoff event SXSW Sydney was held for the first time from October 15 to 22 2023 in Sydney Australia 211 212 2024 edit SXSW 2024 will take place on March 8 16 in Austin 213 Amazon MGM Studios will bookend the festival with the premieres of the remake of Road House as the opening night film and The Idea of You as the closing night film 214 215 Economic impact editSXSW is the highest revenue producing event outside of athletic and other events associated with The University of Texas at Austin for the Austin economy with an estimated economic impact of 190 3 million in 2012 216 increasing to 218 million in 2013 217 315 million in 2014 218 317 million in 2015 219 and 325 million in 2016 220 In 2022 when SXSW resumed in person events after the COVID 19 pandemic the festival brought an estimated 280 million to the local economy a 21 reduction from the 2019 economic impact of nearly 356 million a record number 221 In comparison Super Bowl LI brought a 347 million economic impact to the Houston economy 222 and the 2017 Final Four brought a 324 million economic impact to the economy of Phoenix Arizona 223 Additionally demand for hotel rooms in the Austin area continued to outstrip supply pushing average nightly room rates up to an all time high of 350 in 2016 a 60 percent increase over the average room rate seen during 2011 s edition of SXSW The average SXSW registrant also stayed in Austin longer in 2016 spending an average of 5 2 nights up from 4 9 nights in 2015 224 Criticism editThe growth of the festival has brought concerns about violence crowd control and safety 225 226 needs update The 2014 drunk driving incident prompted discussion about whether the festival had grown too large and raucous 227 The organizers of the festival SXSW Holdings LLC and SXSW Holdings Inc were sued by families of the four victims 228 Claims brought against South by Southwest the city of Austin and other defendants from victims of a 2014 crash during the international music festival that killed four people and injured 20 were dismissed by a Travis Court Judge In May 2014 partially motivated by the 2014 crash Austin s Urban Transportation Commission announced that it was seeking to enhance safety at the festival with an initial focus on implementing transportation measures to resolve issues linked to the festival The Austin Music Commission also met to discuss music venues and sound problems linked to the festival 229 The city voted to limit the number of special events which would be approved to 114 a 32 percent decrease from the number of approved events during the 2014 festival 230 In 2013 NPR writer Andrea Swensson wrote that she had decided to stop attending the festival writing I can t help but feel that it has strayed far away from its original premise as a grassroots gathering place for new undiscovered talent and increasingly feels like a big ol Times Square billboard sized commercial 231 In October 2015 SXSW cancelled two video game panels SavePoint A Discussion on the Gaming Community and Level Up Overcoming Harassment In Games scheduled for the 2016 festival due to threats of violence made to the festival hosting the sessions 232 In response to the cancellations BuzzFeed and Vox Media made statements saying they would pull out of the festival if the two panels weren t reinstated 233 234 Organizers then apologized for the cancellations In lieu of a panel South by Southwest hosted a daylong online harassment summit on March 12 2016 235 nbsp The Central Intelligence Agency s graphic for its Spies Supercharged panel at South by Southwest 2023Elements of the United States Intelligence Community including the Office of the Director of National Intelligence ODNI National Geospatial Intelligence Agency NGA National Reconnaissance Office NRO and Central Intelligence Agency CIA have presented panels at the event and recruit talent 236 237 238 239 In 2023 plans for CIA panels were met with derision over the agency s association with Operation Condor 240 In popular culture editComedian and actor Fred Armisen began his comic career with the short film Fred Armisen s Guide to Music and SXSW released in 1998 in which he poses as various characters asking silly questions of musicians and other attendees at that year s SXSW Music Conference 241 242 SXSW was featured during the 2005 season of MTV s The Real World Cast members were tasked with shooting and editing their own documentary on the music festival Comedy duo and band Flight of the Conchords performed at the 2006 SXSW Music Festival during which time they also recorded a documentary titled Flight of the Conchords A Texan Odyssey which aired on New Zealand s TV3 in late 2006 243 244 The 2011 documentary Winning America is about a US tour of Canadian band Said the Whale that culminates in that year s SXSW Music Festival SXSW was featured during the season 9 premiere of Anthony Bourdain No Reservations The episode aired in 2012 245 In the 2014 British Irish film Frank an experimental band led by the title character is booked to play a show at the SXSW Music Festival but the gig leads to the band s breakup In the 2019 anime Carole amp Tuesday the titular duo is booked to perform at the SXSW Music Festival in Mars Spinoff festivals editIn addition to the three main South by Southwest festivals the company runs other conferences SXSW EDU a conference on educational innovation held in Austin 246 and the upcoming SXSW Sydney to be held in October 2023 in Sydney Australia 211 The creators of South by Southwest co created two similar festivals in 1995 North by Northwest NXNW in Portland Oregon co founded by the Willamette Week and North by Northeast NXNE in Toronto co founded by Now 5 North by Northwest ended in 2001 and was replaced by MusicfestNW MFNW an event run entirely by the Willamette Week 247 From 2006 to 2010 organizers ran West by Southwest WXSW in Tucson Arizona a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW 248 Other former conferences run by the SXSW organization include SXSW Eco a conference focusing on social and environmental issues through the lens of technology creativity and design held in Austin from 2011 to 2016 249 SXSW V2V a conference focused on innovative startups 250 held in Las Vegas from 2013 to 2015 The me Convention held in Frankfurt Germany and in Stockholm Sweden in collaboration with Mercedes Benz from 2017 to 2019 251 252 Similar festivals editFestivals inspired by SXSW include Web Summit Lisbon Portugal Live at Heart Orebro Sweden So What Music Fest originally South by So What Dallas Fort Worth Metroplex The Great Escape Festival Brighton England XOXO 253 Portland Oregon North to Shore New Jersey Held in the three New Jersey cities of Asbury Park Newark and Atlantic City Festivals inspired by SXSW that are defunct include 35 Denton originally North by 35 or NX35 then 35 Conferette Denton Texas 2009 2016 C2SV originally SVSX San Jose California 2012 2016 The Goa Project Goa India 2013 2018 Incubate originally ZXZW Tilburg Netherlands 2005 2016 MidPoint Music Festival MPMF Cincinnati Ohio 2001 2017 MoSo Saskatoon Canada 2011 2016 MusicfestNW MFNW Portland Oregon 2001 2018 North by North Western NXNW Wigan England 2007 2009 Sounds by South Bend originally South by South Bend South Bend Indiana 2013 2015 South by Due East Houston Texas 2003 2019 Tech Open Air TOA Berlin 2012 2020 TechfestNW TFNW a sister conference to MusicFestNW Portland Oregon 2012 2021 Yes and Yes Yes YXYY originally Yes by Yes Yes Palm Springs California 2013 2017 Festivals inspired by South by Southwest have been collectively nicknamed four letter festivals Metro Silicon Valley 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10 2020 Retrieved July 30 2021 Stand With Austin Fund Austin Community Foundation Archived from the original on March 14 2020 Retrieved July 30 2021 SXSW Revives Film Competition Digitally After Festival Cancellation The Hollywood Reporter Archived from the original on March 14 2020 Retrieved March 13 2020 SXSW Film Competition Going Digital in the Wake of Festival Cancellation Collider March 13 2020 Archived from the original on March 14 2020 Retrieved March 13 2020 Announcing the 2020 SXSW Gaming Awards Winners SXSW March 24 2020 Archived from the original on April 8 2020 Retrieved April 3 2020 Amazon Teams With SXSW to Launch a Virtual Fest The Hollywood Reporter April 2 2020 Archived from the original on April 3 2020 Retrieved April 3 2020 Roberts Jordan May 18 2020 SXSW Sessions Online A Weekly Virtual Event SXSW Archived from the original on May 21 2020 Retrieved May 18 2020 Akbar Rachel November 9 2021 SXSW Video On Demand Case Study www shift72 com Retrieved August 2 2023 Lindahl Chris January 14 2021 SXSW Sets Demi Lovato Doc as 2021 Opener Plus New Joe Berlinger and Olivia Munn Projects IndiWire Archived from the original on January 14 2021 Retrieved January 14 2021 Kohn Eric Erbland Kate February 10 2021 SXSW 2021 Announces Full Feature Film Lineup All Available for Online Viewing IndieWire Archived from the original on February 11 2021 Retrieved February 11 2021 Roberts Jordan January 13 2021 Willie Nelson The Chainsmokers Queen Latifah amp More Join SXSW Online 2021 SXSW Archived from the original on January 13 2021 Retrieved January 14 2021 SXSW 2022 Event Statistics PDF SXSW Archived PDF from the original on March 23 2023 Retrieved August 31 2023 SXSW 2022 Covid 19 Guidelines SXSW Archived from the original on February 19 2022 Retrieved February 19 2022 Mekelburg Peter Blackstock Lori Hawkins Shonda Novak and Madlin All Eyes on Texas SXSW s starry in person return makes news and money for Austin austin360 Archived from the original on March 23 2022 Retrieved March 23 2022 a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link Solomon Dan March 22 2022 SXSW 2022 Felt Like SXSW and That s Impressive Texas Monthly Archived from the original on March 28 2022 Retrieved March 28 2022 Lattanzio Ryan March 16 2022 SXSW Unveils 2022 Award Winners for Feature Film Shorts Episodic and More IndieWire Archived from the original on March 16 2022 Retrieved March 21 2022 Rosario Alexandra Del March 13 2022 SXSW Gaming Awards Winners Final Fantasy XIV Endwalker Scores Video Game Of The Year Kena It Takes Two Among 2022 Honorees Deadline Archived from the original on March 15 2022 Retrieved March 21 2022 Garcia Christina March 16 2022 In SXSW Performance Ashanti Sang Hit After Hit and Talked Real Life Shit www austinchronicle com Archived from the original on March 21 2022 Retrieved March 21 2022 Webb Eric Dolly Parton came to SXSW rhinestoned the blockchain and gave Austin an eternal memory austin360 Archived from the original on March 23 2022 Retrieved March 23 2022 Curtin Kevin March 17 2022 Ukrainian Vocalist Whose Band Missed SXSW for Military Service Gets Assist From Austin s Music Community www austinchronicle com Archived from the original on March 21 2022 Retrieved March 21 2022 SXSW 2022 Announces Winners of 14th Annual Pitch Event www prnewswire com Press release Archived from the original on March 21 2022 Retrieved March 21 2022 Porsche unveils creative highlights at South by Southwest Porsche Newsroom Archived from the original on March 16 2022 Retrieved March 23 2022 Aghadjanian Nina March 15 2022 Paramount Deploys 400 Drones At SXSW To Promote Halo Series AList Archived from the original on March 17 2022 Retrieved March 21 2022 Lizzo Beck Neal Stephenson Celine Tricart amp More Announced SXSW February 15 2022 Archived from the original on February 19 2022 Retrieved February 19 2022 See You Next Year SXSW 2023 Dates Announced SXSW March 21 2022 Archived from the original on June 28 2022 Retrieved June 30 2022 SXSW 2023 Event Statistics PDF SXSW Retrieved August 31 2023 Tartaglione Nancy March 15 2023 SXSW Raging Grace Takes Top Honors In Narrative Feature Competition Winners List Deadline Archived from the original on March 22 2023 Retrieved March 22 2023 SXSW Evil Dead Rise The Wrath of Becky amp Late Night With the Devil to World Premiere Images Bloody Disgusting January 11 2023 Archived from the original on January 11 2023 Retrieved January 11 2023 Gajewski James Hibberd Ryan Hibberd James Gajewski Ryan March 14 2023 John Wick 4 Surprise Screening Reactions Greatest Action Sequences I ve Ever Seen The Hollywood Reporter Archived from the original on March 14 2023 Retrieved March 14 2023 a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link Wiseman Andreas March 17 2023 Robert Rodriguez amp Ben Affleck s Hypnotic Gets May Release Date Following Surprise SXSW Work In Progress Screening Deadline Archived from the original on March 17 2023 Retrieved March 18 2023 Hibberd James March 19 2023 Ben Affleck Premieres Air at SXSW Most Important Night of My Professional Life The Hollywood Reporter Archived from the original on March 22 2023 Retrieved March 22 2023 Announcing the Winners of 2023 SXSW Pitch Competition SXSW March 12 2023 Archived from the original on March 17 2023 Retrieved March 17 2023 Yonick Kim March 15 2023 Keep dreaming Dan Rather inducted into SXSW Hall of Fame kvue com Archived from the original on March 23 2023 Retrieved March 23 2023 Korosec Kirsten March 17 2023 Strangeworks might be the first startup to rely on AI to create everything it brought to SXSW TechCrunch Archived from the original on March 18 2023 Retrieved March 18 2023 Campbell Erica March 15 2023 New Order talk their current tour during SXSW keynote It s like having a party and the drug is music NME Archived from the original on March 22 2023 Retrieved March 22 2023 Curtin Kevin Carys Anderson Conklin Kriss Rascoe Rachel Karp Katie Garcia Christina Lim Wayne The Best Music We ve Seen So Far at SXSW 2023 www austinchronicle com Archived from the original on March 22 2023 Retrieved March 22 2023 Fisher Lina Musicians Demand Fair Compensation from SXSW at Convention Center Rally www austinchronicle com Archived from the original on March 18 2023 Retrieved March 18 2023 a b SXSW to make international debut in Sydney in October 2023 Archived June 30 2022 at the Wayback Machine NME June 30 2022 SXSW Sydney is already too big for its shell Mumbrella October 20 2023 See You Next Year SXSW 2024 Dates Announced SXSW Retrieved January 31 2024 https variety com 2024 film markets festivals idea of you anne hathaway sxsw 1235891626 https www sxsw com film 2024 2024 sxsw film tv opening and closing night premieres road house and the idea of you Report SXSW s 2012 economic impact was 190 million Austin American Statesman Archived from the original on February 16 2013 Retrieved April 1 2013 SXSW Announces 2013 Impact on the Austin Economy Austin Chamber Divisional Blogs Austinchamber com September 18 2013 Archived from the original on March 16 2014 Retrieved March 17 2014 SXSW s Economic Impact On Austin In 2014 Was Worth 315 Million Texas Monthly September 12 2014 Archived from the original on August 11 2017 Retrieved August 11 2017 Swiatecki Chad September 15 2015 SXSW economic impact grows slightly from 2014 www bizjournals com Archived from the original on August 11 2017 Retrieved August 11 2017 Theis Michael September 7 2016 SXSW economic impact up slightly in 2016 hotel rates hit new high www bizjournals com Archived from the original on August 11 2017 Retrieved August 11 2017 SXSW had 280 million economic impact on Austin in 2022 study finds Austin American Statesman Archived from the original on February 28 2023 Retrieved March 17 2023 Martin Joe May 25 2017 Results are in How much the 2017 Super Bowl brought to Houston www bizjournals com houston Archived from the original on August 11 2017 Retrieved July 22 2017 Wiles Russ August 11 2017 Final Four gave Phoenix area a 325 million economic slam dunk ASU study says azcentral Archived from the original on April 20 2023 Retrieved August 11 2017 Theis Michael September 7 2016 SXSW economic impact up slightly in 2016 hotel rates hit new high www bizjournals com Archived from the original on August 11 2017 Retrieved July 22 2017 Conner Thomas March 21 2011 Violence and crowd control problems cause SXSW to consider limiting events Chicago Sun Times Archived from the original on December 8 2014 Retrieved August 13 2015 Owens Marjorie March 27 2014 SXSW accident claims fourth life USA Today Archived from the original on March 17 2015 Retrieved August 13 2015 Wood Mikael Brown August March 13 2014 A tragic wake up call for SXSW Los Angeles Times Archived from the original on April 24 2014 Retrieved February 20 2020 Lawsuits Deadly SXSW crash could have been prevented KXAN Archived from the original on June 29 2017 Retrieved August 13 2015 City holds final SXSW public input meeting Archived from the original on May 17 2014 Retrieved May 18 2014 A smaller SXSW Austin halts applications for special events Austin Business Journal February 11 2015 Archived from the original on February 11 2015 Retrieved February 11 2015 Swensson Andrea March 5 2013 Why I m Not Going To SXSW This Year NPR Archived from the original on April 28 2015 Retrieved April 4 2018 Dewey Caitlin October 27 2015 SXSW canceled two panels after threats but did nothing when female panelists asked about harassment The Washington Post Archived from the original on October 28 2015 Retrieved October 28 2015 Gallaga Omar L October 27 2015 SXSW Interactive cancels two 2016 panels due to threats Austin 360 Archived from the original on March 5 2016 Retrieved October 27 2015 Kulwin Noah October 27 2015 BuzzFeed and Vox Media Threaten to Bail on SXSW Unless Canceled Panels Are Reinstated Re code Archived from the original on October 28 2015 Retrieved October 28 2015 We Made a Mistake SXSW to Host Online Harassment Summit NBC News October 30 2015 Archived from the original on October 30 2015 Retrieved October 30 2015 Federal agencies use SXSW as fertile recruiting territory WTOP News March 18 2022 Archived from the original on March 2 2023 Retrieved March 2 2023 PDDNI Connects with New Audiences at SXSW www dni gov Archived from the original on March 2 2023 Retrieved March 2 2023 America s LGBT Spies Secret Agents of Change SXSW 2016 Event Schedule SXSW Schedule 2016 Archived from the original on August 14 2022 Retrieved March 2 2023 National Reconnaissance Office SXSW 2023 Schedule Archived from the original on March 5 2023 Retrieved March 5 2023 Why Is the CIA at SXSW Papermag February 23 2023 Archived from the original on March 2 2023 Retrieved March 2 2023 Portlandia Fred Armisen co creator co writer co star IFC Ifc com February 23 2011 Archived from the original on August 4 2015 Retrieved August 13 2015 Fred Armisen s Guide to Music and SXSW on YouTube Flight of the Conchords A Texan Odyssey September 28 2007 Archived from the original on September 28 2007 Retrieved November 3 2021 Flight of the Conchords A Texan Odyssey archived from the original on March 17 2022 retrieved November 3 2021 on YouTube Anthony Bourdain No Reservations Austin IMDb Retrieved June 30 2023 About SXSW EDU Sxswedu com Archived from the original on May 5 2021 Retrieved April 15 2013 Tech may have found its next SXSW Archived February 3 2017 at the Wayback Machine John Patrick Pullen CNNMoney August 28 2012 Go West by Southwest young band Archived March 3 2016 at the Wayback Machine Polly Higgins Tucson Citizen March 9 2006 About SXSW Eco Sxsweco com Archived from the original on June 12 2017 Retrieved April 15 2013 Gallaga Omar L October 23 2012 SXSW Interactive expanding next year with Las Vegas startup conference Austin American Statesman Archived from the original on March 7 2016 Retrieved August 8 2013 Schultz Ina March 11 2017 South by Southwest SXSW to collaborate with Mercedes Benz at IAA International Motor Show in Frankfurt Premiere at IAA International me Convention media daimler com Archived from the original on February 24 2021 Retrieved August 23 2017 Roberts Jordan June 14 2017 SXSW and Mercedes Benz Announce Initial Programming for Collaborative Future Focused Event in Europe SXSW Archived from the original on August 23 2017 Retrieved August 23 2017 Wortham Jenna May 25 2012 XOXO Aims to Be an Alternative to South by Southwest The New York Times Bits blog Archived from the original on April 2 2019 Retrieved March 13 2019 Announcing South by South Lawn A White House Festival of Ideas Art and Action whitehouse gov September 1 2016 Archived from the original on March 6 2021 Retrieved March 1 2021 via National Archives External links edit nbsp Wikimedia Commons has media related to South by Southwest Official website nbsp Retrieved from https en 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