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Oprah Winfrey Network

Oprah Winfrey Network (OWN) is an American multinational basic cable television network which launched on January 1, 2011, effectively replacing the Discovery Health Channel. The OWN (also known as the “OWN Network”) is a joint venture between Warner Bros. Discovery and Harpo Studios, conceptualized largely by popular talkshow host, Oprah Winfrey—the name of Harpo Studios is Winfrey’s first name, spelled backwards.[1]

Oprah Winfrey Network
Broadcast areaUnited States
HeadquartersBurbank, California, U.S.
Programming
Picture formatHDTV 1080i
(downscaled to letterboxed 480i for the SD feeds)
Ownership
OwnerWarner Bros. Discovery (95%)
Harpo Productions (5%)
Key people
  • Oprah Winfrey (CEO)
  • Tina Perry (President)
  • Neal Kirsch (COO and CFO)
Sister channels
History
LaunchedJanuary 1, 2011; 13 years ago (2011-01-01)
ReplacedDiscovery Health Channel
Links
Websitehttp://www.oprah.com/own
Availability
Streaming media
PhiloInternet Protocol television
YouTube TVInternet Protocol television
Hulu + Live TVInternet Protocol television
DirecTV StreamInternet Protocol television

The network is spearheaded by television personality (and namesake) Oprah Winfrey and features entertainment, self-help and lifestyle specials aimed at not only African American audiences but female viewers, in general. As well as featuring various programs surrounding celebrities, self-awareness, therapy, and spirituality, the OWN network also airs reruns of talkshow programming from the Harpo Studios library, such as archived episodes of The Oprah Winfrey Show (1986-2011).

Initially a 50/50 joint venture, Discovery acquired a larger stake in the network in 2017 and again in December 2020, when Discovery increased its ownership in OWN from 73% to 95%. Harpo remains a "significant" minority stakeholder, and Winfrey is contracted with the channel through (at least) 2025.

As of February 2015, OWN is available to approximately 81.9 million pay television households (70.3% of households with television) in the United States.[2]

History edit

Development edit

After becoming Discovery Communications' new CEO in 2007, David Zaslav found Discovery Health to be underperforming along with its other digital cable networks launched in the last decade, and taking in significantly lower carriage fees in comparison to the company's namesake, Discovery Channel. As a result, he began to explore the possibility of re-launching the channel as a joint venture with another partner. Zaslav's wife was an avid reader of Oprah Winfrey's O magazine (a joint venture with Hearst Corporation); believing that her values could serve as the basis for a cable network, he contacted Winfrey's agents to hold a meeting in April 2007.[3] On January 15, 2008, Discovery Communications officially announced that it had entered into a joint venture with Winfrey's studio Harpo Productions, under which it would re-launch Discovery Health as "OWN: The Oprah Winfrey Network", in the second half of 2009.[3][4]

Winfrey would serve as the chairwoman of the channel, which was expected to deal in factual programming oriented towards her personal philosophy of "living your best life"; this would include topics such as health, love, parenting, and spirituality. Discovery provided $100 million in funding, and Harpo provided access to its library and Winfrey's website, Oprah.com.[3] As it was still under contract with CBS Television Distribution through May 2011, her existing syndicated talk show The Oprah Winfrey Show was not expected to air on OWN, but there was a possibility that a spiritual continuation or successor to the program could air on OWN in the future.[3]

Winfrey and her long-time partner Stedman Graham had discussed the idea of forming her own channel as early as 1992. After Winfrey demonstrated discontent over "confrontational" talk shows on television, Graham suggested that she should form an "Oprah Winfrey Network" if she were dissatisfied with the current state of television.[3] OWN was not Winfrey's first cable television venture, having been co-founder of the women's cable network Oxygen. However, her involvement was limited to being an investor and eventually offering it an after-show component, Oprah After the Show, after deciding not to offer her reruns to the network; Winfrey distanced herself from Oxygen when discussing OWN, stressing the importance of actually having influence over programming when participating in such ventures.[3][4]

Delays and launch edit

In November 2008, Zaslav stated that Winfrey had planned to not renew her contract with CBS for The Oprah Winfrey Show beyond the 2010–11 season, and that the show could move to OWN in some form following the end of the syndicated run. Harpo Productions denied the report, stating that Winfrey "has not made a final decision as to whether she will continue her show in syndication beyond [2011]".[5] The development of OWN was affected by internal conflicts, as well as Winfrey's continued commitment to her talk show. Its launch was pushed back from its originally-announced target of 2009 to an unspecified date. Zaslav pressured Oprah into moving her talk show to the channel, believing that it could boost its business.[3]

In November 2009, Lisa Erspamer—a Harpo executive who had been a co-executive producer of The Oprah Winfrey Show since 2006—was named chief creative officer of OWN.[3] Due to her history of working with Winfrey, the appointment of Erspamer was seen as having stabilized OWN's development: network CEO Christina Norman described Erspamer's arrival as being an "injection of Oprah's DNA" into the upcoming channel.[3][6] Later on November 20, Winfrey officially announced that The Oprah Winfrey Show would conclude in 2011, after its 25th and final season.[7] With the end of her talk show, Winfrey's commitments with Discovery were revised; a commitment for Winfrey to host a talk show on OWN and appear in at least 35 hours of programming per-year, was replaced with a commitment to appear in at least 70 hours of programming per-year, including Oprah's Next Chapter—a primetime interview series hosted by Winfrey.[3]

The official launch of OWN was set for January 1, 2011, so that it would occur while Oprah's talk show was still on the air. Plans now called for at least 600 hours of original programming in 2011, as well as acquired and library programming (including reruns of The Oprah Winfrey Show later in the year, and Dr. Phil); although Winfrey did make appearances in some of the programming aired on-launch (such as Oprah's Master Class), her involvement was expected to increase following the end of The Oprah Winfrey Show.[3] After the launch of OWN, Discovery Health's programming was merged into another Discovery-owned channel, FitTV—which rebranded as Discovery Fit & Health a month later on February 1, 2011.[8][9] It was subsequently re-branded again as Discovery Life in 2015.[10]

Early struggles, targeting African Americans edit

During its first year of operation, OWN struggled to build an audience and viewership,[11] with most of its programs being low-rated besides Our America with Lisa Ling (the first OWN program to be renewed for a second season), and Season 25: Oprah Behind The Scenes. Its average viewership was 135,000 during its second month on air, which was lower than that of Discovery Health.[12][13] Norman defended the network's ratings, stating that first-run broadcasts of its original series were drawing larger audiences than those of Discovery Health, and that Discovery's goal was to improve OWN's monthly audience to between 50 and 60 million viewers by the end of the year.[12] In March 2011, the channel modified its schedule to only have three original nights of primetime programming per-week, moving Oprah Behind The Scenes to Sunday nights alongside Oprah's Master Class.[13]

On May 6, 2011, OWN's CEO Christina Norman was removed, and replaced by Discovery executive Peter Liguori as an interim CEO.[14] In July, Winfrey assumed the role of CEO, and named Sheri Salata as a co-president.[6] As of September 2011, Discovery had invested $254 million in programming for OWN.[15] The October 2011 premiere of Welcome to Sweetie Pie's brought notable gains to the fledgling channel: it was the network's highest-rated series to date, and boosted OWN's average primetime viewership to 216,000. The show was especially popular among African American audiences, which prompted OWN's executives to factor this demographic into its programming decisions and advertising sales going forward.[15] October 16 saw the premiere of a new Sunday program, Super Soul Sunday, which would include features and segments that "present an array of perspectives on what it means to be alive in today's world."[16]

The Rosie Show—a talk show hosted by another formerly-syndicated personality, Rosie O'Donnell—also premiered in October, to an average of 497,000 viewers (along with an additional million via a simulcast across sister channels Discovery Fit & Health, Investigation Discovery, Planet Green, and TLC).[17] By November, its ratings had fallen to an average of 171,000 nightly viewers.[18] In January 2012, an attempt was made to retool the program by hiring Shane Farley (producer of the syndicated Rosie O'Donnell Show), and giving it a smaller, more intimate studio.[6][19][20] However, viewership was still low, and the series was cancelled in March 2012.[21]

During its first year of operations, OWN's average primetime audience was 264,000 viewers. This was only slightly higher than the average primetime audience of 216,000 the channel had as Discovery Health.[6] On January 26, 2012, Lisa Erspamer resigned from OWN; she was replaced in the interim by veteran Discovery executive and former TLC vice president Rita Mullin.[6] A March 2012 Oprah's Next Chapter interview with Whitney Houston's daughter Bobbi Kristina Brown and her family (following Houston's death in February) became OWN's highest-rated single program to date, with 3.5 million viewers.[22]

The channel's losses were estimated to be $330 million as of May 2012.[23] Discovery responded by raising the channel's retransmission consent fee (OWN was provided to cable providers effectively for free for its first two years on air) to a level more in line with other basic cable channels, a move that the company expected to allow the channel to break even in late-2013.[24]

On September 15, 2012, OWN premiered Iyanla: Fix My Life—a reality series starring Iyanla Vanzant. It attracted critical acclaim and a large audience; its two-night premiere event was seen by 1.1 and 1.6 million total viewers respectively. The Sunday-night airing was the third-highest-rated program of the night across ad-supported cable networks, and was the highest-rated program of the night among women 18-49 and African American women 25–54.[25][26][27]

Tyler Perry development deal, expansion into scripted programming edit

By October 2012, OWN had seen increases in audience share, especially among women in the key demographic.[28] That month, OWN also announced a planned expansion into scripted programming by means of an exclusive, multi-year development deal with Tyler Perry—a long-time friend of Winfrey.[28] Perry's first two productions for OWN—the primetime soap opera The Haves and the Have Nots, and the sitcom Love Thy Neighbor—premiered on May 28 and 29, 2013 respectively.[29] The two-hour series premiere of The Haves and the Have Nots overtook Life with La Toya (1.18 million) as OWN's highest-rated series premiere to date, with the first episode attracting 1.77 million viewers, and growing to 1.8 million for the second.[30][31] The series continued to set viewership records for the channel, with its first-season finale drawing 2.6 million viewers, and the fifth episode of season 2 setting a network-record 3.6 million viewers.[32][33][34]

By July 2013, Discovery considered the network to be "cash flow positive".[35] In an interview with People, Winfrey revealed that in 2012, she had a nervous breakdown over the channel's performance. Jason Russell had brought up the condition during an interview they were filming, which made Winfrey realize she was experiencing similar symptoms. She explained that "after 25 years of being number one, I had become accustomed to success. I didn't expect failure. I was tested and I had to dig deep", and that the scenario "forced me not to just talk the talk. Failure is a great teacher. I knew this intellectually. But it's another thing if you're living it.".[11]

In May 2016, Sheri Salata stepped down as co-president to launch a new "brand innovation" agency (although Winfrey and OWN were expected to be among her first clients). This left Erik Logan as sole president of the network.[36] The June 2016 premiere of Greenleaf was OWN's highest-rated series premiere to date, with 3.04 million viewers.[37] Queen Sugar also premiered later in September to acclaim, with both series ranking among the top 5 ad-supported drama series on cable among women 25–54.[27]

In July 2017, Tyler Perry signed a new film and television/short form development deal with Viacom for future productions (particularly on BET) through 2024;[27] the film deal began immediately, while the television/short form deal will begin after the end of his pact with OWN in May 2019. OWN stated that Perry's series would continue to air on the network through at least 2020, and that it would "continue to aggressively expand its roster of premium original scripted series."[27][38]

In December 2017, Discovery announced that it would acquire an additional 24.5% stake in OWN that it did not already own, for $70 million, with Harpo remaining as a significant minority shareholder, and Winfrey remaining CEO. Winfrey also extended her exclusivity agreement with the network and Discovery through 2025.[39] In April 2018, OWN ordered two new series from Will Packer—the drama Ambitions and the dating show Ready to Love.[40] In July 2018, Winfrey signed a non-exclusive, multi-platform content deal with Apple Inc.; it is not expected to affect her role at OWN.[41]

Wired considered OWN to have had a "major stake" in the push towards more diverse portrayals of African Americans in television, while Iyanla Vanzant argued that OWN had been "celebrating the unseen" among African Americans with shows that "give the minds of the viewers a different interpretation than the one that's often put out in the world."[27]

In October 2018, network president Erik Logan announced that he would step down at the end of the year to pursue a job as head of content for the World Surf League. He will be succeeded by Tina Perry, who had worked business and legal affairs for MTV, VH1, and OWN.[42][43]

On June 9 and 10, 2020, OWN broadcast OWN Spotlight: Where Do We Go From Here?a two-night special hosted by Winfrey that discussed systemic racism and police brutality in U.S. society, in the wake of protests over the police murder of George Floyd. The special featured appearances by politicians such as Stacey Abrams and Mayor of Atlanta Keisha Lance Bottoms, and other journalists and personalities. The special was simulcast by all Discovery networks, and was seen by an average of 7.3 million viewers across both nights.[44]

In December 2020, Discovery increased its ownership in OWN from 73% to 95% for $35 million in an all-stock deal, giving Harpo approximately 1.34 million shares in Discovery.[45]

In April 2022, Discovery Inc. merged with WarnerMedia to form Warner Bros. Discovery; the acquisition places OWN under common ownership with Warner Bros. Television—which has produced a number of OWN's recent scripted series.[46]

Programming edit

As of March 2014, the network's programming primarily consists of marathons, with eight-hour daytime blocks airing multiple episodes of the same series, usually a different show each day. The primetime programming varies and is repeated in late night, followed by an overnight movie and a morning block of talk shows including Dr. Phil, Rachael Ray, and The Nate Berkus Show. The programming includes a mix of original programs, specials, documentaries, and acquired movies. The channel does not air infomercials.

Scripted programming edit

In October 2012, OWN expanded into scripted programming by announcing an exclusive development deal with Tyler Perry, beginning with The Haves and the Have Nots and Love Thy Neighbor.[29] In February 2013, OWN ordered a third season of Perry's canceled TBS sitcom For Better or Worse.[47] In January 2014, OWN ordered another drama from Perry, If Loving You Is Wrong, which was adapted from Perry's feature film The Single Moms Club.[48][49] In February 2015, OWN ordered new seasons of For Better Or Worse, The Haves and the Have Nots, If Loving You Is Wrong, and Love Thy Neighbor.[50] In November 2017, OWN announced premiere dates for The Paynes (a spin-off of Perry's TBS sitcom Tyler Perry's House of Payne), as well as the fifth and fourth seasons of The Haves and the Have Nots and If Loving You Is Wrong.[51]

On February 2, 2015, OWN announced that it had ordered Ava DuVernay's drama Queen Sugar (based on the Natalie Baszile novel of the same name) directly to series, marking OWN's first scripted series not produced by Tyler Perry.[52][53] This was followed in July by Greenleaf—a new drama from Craig Wright with Winfrey as an executive producer, that follows the eponymous family's predominantly-African American megachurch in Memphis, Tennessee.[54][55][56]

In July 2017, Queen Sugar was renewed for a third season, and Harpo Films signed DuVernay to a first-look television and digital media deal.[57] In August 2017, OWN also ordered Tarell Alvin McCraney's David Makes Man, a coming-of-age drama set in South Florida.[58][59] McCraney stated that he was given offers by other outlets such as Netflix, but that Winfrey (who had made a surprise visit when he visited the network to pitch the series) "from the start was wanting to open the story up and understand what it was about".[27]

OWN cancelled The Paynes in August 2019.[60]

On August 20, 2021, it was reported that OWN was in negotiations to pick up the canceled CBS legal drama All Rise.[61] On September 29, 2021, the series was renewed for a third season scheduled to premiere in 2022; OWN acquired linear rights, while HBO Max and Hulu jointly acquiried streaming rights.[46]

International edit

In Canada, the former Canadian version of Discovery Health, owned by Shaw Media, did not become a Canadian version of OWN, instead shifting to a reality-based format known as Twist TV.[62] Instead, Corus Entertainment agreed to launch a Canadian version of OWN—its existing channel Viva was re-launched as OWN on March 1, 2011.[63] During January and February 2011, selected OWN programming aired on both Viva and the co-owned W Network.[64] Both Shaw Media and Corus share common ownership interests from the J.R. Shaw family, but are considered separate companies.[65] Winfrey revealed to The New York Times that she is in final negotiations to release the channel in Brazil and Argentina.[66]

In April 2013, TLC UK began to air an OWN block.[67][68] The same programming block began airing Discovery Home & Health in Australia on August 4, 2013.[69] It was announced on September 20, 2013, that the OWN Programming Block would begin airing in South Africa on DStv beginning October 17, 2013.[70] OWN Programming Block also debuted in Poland and Russia in August and September; it also debuted on October 28, 2013, in Balkans/Romania/Bulgaria.[71]

See also edit

References edit

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  55. ^ Reece Ristau (July 30, 2015). "OWN Picks Up Megachurch Drama". Variety. Retrieved August 26, 2015.
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  59. ^ Andreeva, Nellie (June 26, 2018). "Tarell Alvin McCraney's OWN Series Sets Cast Led By Phylicia Rashad & Akili McDowell, Gets Title & Showrunner". Deadline. Retrieved January 5, 2019.
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  65. ^ Corus Entertainment (June 19, 1999). . Archived from the original on February 13, 2009. Retrieved October 27, 2010.
  66. ^ Época (May 12, 2011). "Oprah Winfrey quer trazer seu canal para o Brasil" [Oprah Winfrey wants to bring her channel to Brazil] (in Portuguese). Retrieved December 6, 2011.
  67. ^ Tambay A. Obenson (May 20, 2013). . IndieWire. Archived from the original on March 17, 2014. Retrieved May 29, 2013.
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  69. ^ "OWN: Oprah Winfrey Network and Discovery International to Launch OWN Programming Block in Australia, Exclusively on Discovery Home & Health". The Futon Critic. June 17, 2013. Retrieved June 17, 2013.
  70. ^ "OWN: Oprah Winfrey Network and Discovery International Announce Exclusive OWN Programming Block in South Africa". The Futon Critic (Press release). September 20, 2013.
  71. ^ "Oprah Winfrey is on TLC in the UK and Poland - @OWNTV". Oprah.com. Retrieved March 17, 2014.

External links edit

  • Official website

oprah, winfrey, network, this, article, about, division, warner, bros, discovery, partnership, with, oprah, winfrey, canadian, version, canadian, channel, other, uses, disambiguation, american, multinational, basic, cable, television, network, which, launched,. This article is about the division of Warner Bros Discovery in partnership with Oprah Winfrey For the Canadian version see Oprah Winfrey Network Canadian TV channel For other uses see Oprah Winfrey Network disambiguation Oprah Winfrey Network OWN is an American multinational basic cable television network which launched on January 1 2011 effectively replacing the Discovery Health Channel The OWN also known as the OWN Network is a joint venture between Warner Bros Discovery and Harpo Studios conceptualized largely by popular talkshow host Oprah Winfrey the name of Harpo Studios is Winfrey s first name spelled backwards 1 Oprah Winfrey NetworkBroadcast areaUnited StatesHeadquartersBurbank California U S ProgrammingPicture formatHDTV 1080i downscaled to letterboxed 480i for the SD feeds OwnershipOwnerWarner Bros Discovery 95 Harpo Productions 5 Key peopleOprah Winfrey CEO Tina Perry President Neal Kirsch COO and CFO Sister channelsList Discovery Channel TLC TNT TruTV Cartoon Network Adult Swim Food Network HGTV Science Channel Animal PlanetHistoryLaunchedJanuary 1 2011 13 years ago 2011 01 01 ReplacedDiscovery Health ChannelLinksWebsitehttp www oprah com ownAvailabilityStreaming mediaPhiloInternet Protocol televisionYouTube TVInternet Protocol televisionHulu Live TVInternet Protocol televisionDirecTV StreamInternet Protocol televisionThe network is spearheaded by television personality and namesake Oprah Winfrey and features entertainment self help and lifestyle specials aimed at not only African American audiences but female viewers in general As well as featuring various programs surrounding celebrities self awareness therapy and spirituality the OWN network also airs reruns of talkshow programming from the Harpo Studios library such as archived episodes of The Oprah Winfrey Show 1986 2011 Initially a 50 50 joint venture Discovery acquired a larger stake in the network in 2017 and again in December 2020 when Discovery increased its ownership in OWN from 73 to 95 Harpo remains a significant minority stakeholder and Winfrey is contracted with the channel through at least 2025 As of February 2015 OWN is available to approximately 81 9 million pay television households 70 3 of households with television in the United States 2 Contents 1 History 1 1 Development 1 1 1 Delays and launch 1 2 Early struggles targeting African Americans 1 3 Tyler Perry development deal expansion into scripted programming 2 Programming 2 1 Scripted programming 3 International 4 See also 5 References 6 External linksHistory editDevelopment edit After becoming Discovery Communications new CEO in 2007 David Zaslav found Discovery Health to be underperforming along with its other digital cable networks launched in the last decade and taking in significantly lower carriage fees in comparison to the company s namesake Discovery Channel As a result he began to explore the possibility of re launching the channel as a joint venture with another partner Zaslav s wife was an avid reader of Oprah Winfrey s O magazine a joint venture with Hearst Corporation believing that her values could serve as the basis for a cable network he contacted Winfrey s agents to hold a meeting in April 2007 3 On January 15 2008 Discovery Communications officially announced that it had entered into a joint venture with Winfrey s studio Harpo Productions under which it would re launch Discovery Health as OWN The Oprah Winfrey Network in the second half of 2009 3 4 Winfrey would serve as the chairwoman of the channel which was expected to deal in factual programming oriented towards her personal philosophy of living your best life this would include topics such as health love parenting and spirituality Discovery provided 100 million in funding and Harpo provided access to its library and Winfrey s website Oprah com 3 As it was still under contract with CBS Television Distribution through May 2011 her existing syndicated talk show The Oprah Winfrey Show was not expected to air on OWN but there was a possibility that a spiritual continuation or successor to the program could air on OWN in the future 3 Winfrey and her long time partner Stedman Graham had discussed the idea of forming her own channel as early as 1992 After Winfrey demonstrated discontent over confrontational talk shows on television Graham suggested that she should form an Oprah Winfrey Network if she were dissatisfied with the current state of television 3 OWN was not Winfrey s first cable television venture having been co founder of the women s cable network Oxygen However her involvement was limited to being an investor and eventually offering it an after show component Oprah After the Show after deciding not to offer her reruns to the network Winfrey distanced herself from Oxygen when discussing OWN stressing the importance of actually having influence over programming when participating in such ventures 3 4 Delays and launch edit In November 2008 Zaslav stated that Winfrey had planned to not renew her contract with CBS for The Oprah Winfrey Show beyond the 2010 11 season and that the show could move to OWN in some form following the end of the syndicated run Harpo Productions denied the report stating that Winfrey has not made a final decision as to whether she will continue her show in syndication beyond 2011 5 The development of OWN was affected by internal conflicts as well as Winfrey s continued commitment to her talk show Its launch was pushed back from its originally announced target of 2009 to an unspecified date Zaslav pressured Oprah into moving her talk show to the channel believing that it could boost its business 3 In November 2009 Lisa Erspamer a Harpo executive who had been a co executive producer of The Oprah Winfrey Show since 2006 was named chief creative officer of OWN 3 Due to her history of working with Winfrey the appointment of Erspamer was seen as having stabilized OWN s development network CEO Christina Norman described Erspamer s arrival as being an injection of Oprah s DNA into the upcoming channel 3 6 Later on November 20 Winfrey officially announced that The Oprah Winfrey Show would conclude in 2011 after its 25th and final season 7 With the end of her talk show Winfrey s commitments with Discovery were revised a commitment for Winfrey to host a talk show on OWN and appear in at least 35 hours of programming per year was replaced with a commitment to appear in at least 70 hours of programming per year including Oprah s Next Chapter a primetime interview series hosted by Winfrey 3 The official launch of OWN was set for January 1 2011 so that it would occur while Oprah s talk show was still on the air Plans now called for at least 600 hours of original programming in 2011 as well as acquired and library programming including reruns of The Oprah Winfrey Show later in the year and Dr Phil although Winfrey did make appearances in some of the programming aired on launch such as Oprah s Master Class her involvement was expected to increase following the end of The Oprah Winfrey Show 3 After the launch of OWN Discovery Health s programming was merged into another Discovery owned channel FitTV which rebranded as Discovery Fit amp Health a month later on February 1 2011 8 9 It was subsequently re branded again as Discovery Life in 2015 10 Early struggles targeting African Americans edit During its first year of operation OWN struggled to build an audience and viewership 11 with most of its programs being low rated besides Our America with Lisa Ling the first OWN program to be renewed for a second season and Season 25 Oprah Behind The Scenes Its average viewership was 135 000 during its second month on air which was lower than that of Discovery Health 12 13 Norman defended the network s ratings stating that first run broadcasts of its original series were drawing larger audiences than those of Discovery Health and that Discovery s goal was to improve OWN s monthly audience to between 50 and 60 million viewers by the end of the year 12 In March 2011 the channel modified its schedule to only have three original nights of primetime programming per week moving Oprah Behind The Scenes to Sunday nights alongside Oprah s Master Class 13 On May 6 2011 OWN s CEO Christina Norman was removed and replaced by Discovery executive Peter Liguori as an interim CEO 14 In July Winfrey assumed the role of CEO and named Sheri Salata as a co president 6 As of September 2011 Discovery had invested 254 million in programming for OWN 15 The October 2011 premiere of Welcome to Sweetie Pie s brought notable gains to the fledgling channel it was the network s highest rated series to date and boosted OWN s average primetime viewership to 216 000 The show was especially popular among African American audiences which prompted OWN s executives to factor this demographic into its programming decisions and advertising sales going forward 15 October 16 saw the premiere of a new Sunday program Super Soul Sunday which would include features and segments that present an array of perspectives on what it means to be alive in today s world 16 The Rosie Show a talk show hosted by another formerly syndicated personality Rosie O Donnell also premiered in October to an average of 497 000 viewers along with an additional million via a simulcast across sister channels Discovery Fit amp Health Investigation Discovery Planet Green and TLC 17 By November its ratings had fallen to an average of 171 000 nightly viewers 18 In January 2012 an attempt was made to retool the program by hiring Shane Farley producer of the syndicated Rosie O Donnell Show and giving it a smaller more intimate studio 6 19 20 However viewership was still low and the series was cancelled in March 2012 21 During its first year of operations OWN s average primetime audience was 264 000 viewers This was only slightly higher than the average primetime audience of 216 000 the channel had as Discovery Health 6 On January 26 2012 Lisa Erspamer resigned from OWN she was replaced in the interim by veteran Discovery executive and former TLC vice president Rita Mullin 6 A March 2012 Oprah s Next Chapter interview with Whitney Houston s daughter Bobbi Kristina Brown and her family following Houston s death in February became OWN s highest rated single program to date with 3 5 million viewers 22 The channel s losses were estimated to be 330 million as of May 2012 23 Discovery responded by raising the channel s retransmission consent fee OWN was provided to cable providers effectively for free for its first two years on air to a level more in line with other basic cable channels a move that the company expected to allow the channel to break even in late 2013 24 On September 15 2012 OWN premiered Iyanla Fix My Life a reality series starring Iyanla Vanzant It attracted critical acclaim and a large audience its two night premiere event was seen by 1 1 and 1 6 million total viewers respectively The Sunday night airing was the third highest rated program of the night across ad supported cable networks and was the highest rated program of the night among women 18 49 and African American women 25 54 25 26 27 Tyler Perry development deal expansion into scripted programming edit By October 2012 OWN had seen increases in audience share especially among women in the key demographic 28 That month OWN also announced a planned expansion into scripted programming by means of an exclusive multi year development deal with Tyler Perry a long time friend of Winfrey 28 Perry s first two productions for OWN the primetime soap opera The Haves and the Have Nots and the sitcom Love Thy Neighbor premiered on May 28 and 29 2013 respectively 29 The two hour series premiere of The Haves and the Have Nots overtook Life with La Toya 1 18 million as OWN s highest rated series premiere to date with the first episode attracting 1 77 million viewers and growing to 1 8 million for the second 30 31 The series continued to set viewership records for the channel with its first season finale drawing 2 6 million viewers and the fifth episode of season 2 setting a network record 3 6 million viewers 32 33 34 By July 2013 Discovery considered the network to be cash flow positive 35 In an interview with People Winfrey revealed that in 2012 she had a nervous breakdown over the channel s performance Jason Russell had brought up the condition during an interview they were filming which made Winfrey realize she was experiencing similar symptoms She explained that after 25 years of being number one I had become accustomed to success I didn t expect failure I was tested and I had to dig deep and that the scenario forced me not to just talk the talk Failure is a great teacher I knew this intellectually But it s another thing if you re living it 11 In May 2016 Sheri Salata stepped down as co president to launch a new brand innovation agency although Winfrey and OWN were expected to be among her first clients This left Erik Logan as sole president of the network 36 The June 2016 premiere of Greenleaf was OWN s highest rated series premiere to date with 3 04 million viewers 37 Queen Sugar also premiered later in September to acclaim with both series ranking among the top 5 ad supported drama series on cable among women 25 54 27 In July 2017 Tyler Perry signed a new film and television short form development deal with Viacom for future productions particularly on BET through 2024 27 the film deal began immediately while the television short form deal will begin after the end of his pact with OWN in May 2019 OWN stated that Perry s series would continue to air on the network through at least 2020 and that it would continue to aggressively expand its roster of premium original scripted series 27 38 In December 2017 Discovery announced that it would acquire an additional 24 5 stake in OWN that it did not already own for 70 million with Harpo remaining as a significant minority shareholder and Winfrey remaining CEO Winfrey also extended her exclusivity agreement with the network and Discovery through 2025 39 In April 2018 OWN ordered two new series from Will Packer the drama Ambitions and the dating show Ready to Love 40 In July 2018 Winfrey signed a non exclusive multi platform content deal with Apple Inc it is not expected to affect her role at OWN 41 Wired considered OWN to have had a major stake in the push towards more diverse portrayals of African Americans in television while Iyanla Vanzant argued that OWN had been celebrating the unseen among African Americans with shows that give the minds of the viewers a different interpretation than the one that s often put out in the world 27 In October 2018 network president Erik Logan announced that he would step down at the end of the year to pursue a job as head of content for the World Surf League He will be succeeded by Tina Perry who had worked business and legal affairs for MTV VH1 and OWN 42 43 On June 9 and 10 2020 OWN broadcast OWN Spotlight Where Do We Go From Here a two night special hosted by Winfrey that discussed systemic racism and police brutality in U S society in the wake of protests over the police murder of George Floyd The special featured appearances by politicians such as Stacey Abrams and Mayor of Atlanta Keisha Lance Bottoms and other journalists and personalities The special was simulcast by all Discovery networks and was seen by an average of 7 3 million viewers across both nights 44 In December 2020 Discovery increased its ownership in OWN from 73 to 95 for 35 million in an all stock deal giving Harpo approximately 1 34 million shares in Discovery 45 In April 2022 Discovery Inc merged with WarnerMedia to form Warner Bros Discovery the acquisition places OWN under common ownership with Warner Bros Television which has produced a number of OWN s recent scripted series 46 Programming editMain article List of programs broadcast by Oprah Winfrey Network As of March 2014 the network s programming primarily consists of marathons with eight hour daytime blocks airing multiple episodes of the same series usually a different show each day The primetime programming varies and is repeated in late night followed by an overnight movie and a morning block of talk shows including Dr Phil Rachael Ray and The Nate Berkus Show The programming includes a mix of original programs specials documentaries and acquired movies The channel does not air infomercials Scripted programming edit In October 2012 OWN expanded into scripted programming by announcing an exclusive development deal with Tyler Perry beginning with The Haves and the Have Nots and Love Thy Neighbor 29 In February 2013 OWN ordered a third season of Perry s canceled TBS sitcom For Better or Worse 47 In January 2014 OWN ordered another drama from Perry If Loving You Is Wrong which was adapted from Perry s feature film The Single Moms Club 48 49 In February 2015 OWN ordered new seasons of For Better Or Worse The Haves and the Have Nots If Loving You Is Wrong and Love Thy Neighbor 50 In November 2017 OWN announced premiere dates for The Paynes a spin off of Perry s TBS sitcom Tyler Perry s House of Payne as well as the fifth and fourth seasons of The Haves and the Have Nots and If Loving You Is Wrong 51 On February 2 2015 OWN announced that it had ordered Ava DuVernay s drama Queen Sugar based on the Natalie Baszile novel of the same name directly to series marking OWN s first scripted series not produced by Tyler Perry 52 53 This was followed in July by Greenleaf a new drama from Craig Wright with Winfrey as an executive producer that follows the eponymous family s predominantly African American megachurch in Memphis Tennessee 54 55 56 In July 2017 Queen Sugar was renewed for a third season and Harpo Films signed DuVernay to a first look television and digital media deal 57 In August 2017 OWN also ordered Tarell Alvin McCraney s David Makes Man a coming of age drama set in South Florida 58 59 McCraney stated that he was given offers by other outlets such as Netflix but that Winfrey who had made a surprise visit when he visited the network to pitch the series from the start was wanting to open the story up and understand what it was about 27 OWN cancelled The Paynes in August 2019 60 On August 20 2021 it was reported that OWN was in negotiations to pick up the canceled CBS legal drama All Rise 61 On September 29 2021 the series was renewed for a third season scheduled to premiere in 2022 OWN acquired linear rights while HBO Max and Hulu jointly acquiried streaming rights 46 International editIn Canada the former Canadian version of Discovery Health owned by Shaw Media did not become a Canadian version of OWN instead shifting to a reality based format known as Twist TV 62 Instead Corus Entertainment agreed to launch a Canadian version of OWN its existing channel Viva was re launched as OWN on March 1 2011 63 During January and February 2011 selected OWN programming aired on both Viva and the co owned W Network 64 Both Shaw Media and Corus share common ownership interests from the J R Shaw family but are considered separate companies 65 Winfrey revealed to The New York Times that she is in final negotiations to release the channel in Brazil and Argentina 66 In April 2013 TLC UK began to air an OWN block 67 68 The same programming block began airing Discovery Home amp Health in Australia on August 4 2013 69 It was announced on September 20 2013 that the OWN Programming Block would begin airing in South Africa on DStv beginning October 17 2013 70 OWN Programming Block also debuted in Poland and Russia in August and September it also debuted on October 28 2013 in Balkans Romania Bulgaria 71 See also edit nbsp Television portal nbsp United States portalList of United States cable and satellite television networksReferences edit People Are Convinced That Oprah Owns the Entire Discovery Network Distractify June 11 2020 Retrieved May 14 2021 Seidman Robert February 22 2015 List of how many homes each cable network is in as of February 2015 TV by the Numbers Zap2it Archived from the original on February 23 2015 Retrieved March 14 2015 a b c d e f g h i j k Stelter Brian December 18 2010 Oprah s Network Is Her Highest Hurdle The New York Times Retrieved November 20 2018 a b Discovery Winfrey to Team Up On Network Washington Post Retrieved April 29 2017 Will Oprah Winfrey End Show in 2011 TV Guide November 8 2008 Retrieved November 12 2008 a b c d e de Moraes Lisa January 26 2012 At Oprah Winfrey Network the Revolving Door Spins Again The Washington Post Retrieved April 12 2012 Stelter Brian November 20 2009 A Tearful Winfrey Explains Her Departure Media Decoder The New York Times Retrieved October 14 2018 Discovery Health Lives On Combining With FitTV Multichannel January 17 2011 Retrieved March 10 2018 Discovery To Launch New Health Fitness Channel TVNewsCheck January 17 2011 Retrieved April 26 2015 Lieberman David July 8 2014 Discovery Will Rebrand Fit amp Health Channel As Discovery Life Retrieved August 27 2016 a b Finke Nikki de Moraes Lisa August 16 2013 Oprah Winfrey Talks OWN Network Failure And Symptoms Of Her Nervous Breakdown Deadline Retrieved November 20 2018 a b Stelter Brian February 28 2011 Oprah s New Channel Struggles to Pull In Viewers The New York Times Retrieved November 20 2018 a b Andreeva Nellie March 9 2011 OWN Moves Behind The Scenes To Sunday Goes To 3 Nights Of Original Programming Deadline Retrieved November 20 2018 Oprah Replaces OWN CEO Says Network Is Not Where I Want It to Be TV Guide May 9 2011 a b OWN Shifting Attention to Its African American Viewers The Hollywood Reporter Retrieved November 20 2018 OWN To Launch Super Soul Sunday Block Deadline September 27 2011 Retrieved November 20 2018 Rosie O Donnell s New OWN Talk Show Soft in Ratings Debut The Hollywood Reporter Retrieved November 20 2018 The Biz Analyzing This Season s Talk Shows TVGuide com November 15 2011 Retrieved November 20 2018 OWN Revamps The Rosie Show With New Set Exec Producer Broadcasting amp Cable Retrieved November 20 2018 Metz Nina Rosie s new talk show set a head scratcher Chicago Tribune Retrieved November 20 2018 OWN Cancels Rosie O Donnell Talk Show Broadcasting amp Cable Retrieved November 20 2018 Andreeva Nellie March 12 2012 Oprah s Interview With Whitney Houston s Daughter Delivers Ratings Record For OWN Deadline Retrieved November 20 2018 Cook Wendy May 13 2012 Oprah OWN Losses Mounting Network Off a Reported 330 Million Off The Air Soon The National Ledger Retrieved May 17 2012 Stelter Brian January 17 2013 Winfrey s Channel Is Set to Break Through The New York Times ISSN 0362 4331 Retrieved December 26 2019 Caramanica Jon September 14 2012 Iyanla Fix My Life on OWN The New York Times Retrieved November 20 2018 Patten Dominic September 18 2012 OWN s Iyanla Fix My Life Debuts Strong Welcome To Sweetie Pie s Return Hits Series High Deadline Retrieved November 20 2018 a b c d e f How Oprah s Network Finally Found Its Voice WIRED Retrieved November 20 2018 a b Andreeva Nellie October 1 2012 Oprah OWN And Tyler Perry In Deal For Scripted Series Exclusive amp Multi Year Deadline Retrieved November 20 2018 a b Philiana Ng April 4 2013 OWN Sets Premieres for Tyler Perry s Scripted Series Greenlights Two Shows The Hollywood Reporter Retrieved April 8 2013 O Connell Michael May 29 2013 TV Ratings Tyler Perry Premiere Gives OWN a Record Launch The Hollywood Reporter Retrieved May 30 2013 Andreeva Nellie May 29 2013 Solid Debut For Tyler Perry s The Haves And Have Nots On OWN Deadline Hollywood Retrieved May 30 2013 Patten Dominic September 4 2013 OWN s The Haves amp The Have Nots Finale Ratings High TNT s Cold Justice Premiere Strong Deadline Hollywood Retrieved September 5 2013 Kissell Rick March 12 2014 Haves and Have Nots Sets OWN Ratings Record With Its Finale Variety Retrieved November 20 2018 Patten Dominic January 8 2014 OWN s The Haves amp The Have Nots Returns With Series amp Network High Deadline Retrieved November 20 2018 Discovery CEO Zaslav Declares OWN Cash Flow Positive Adweek Retrieved November 20 2018 Sheri Salata Exits as OWN Co President The Hollywood Reporter Retrieved November 25 2018 Patten Dominic June 22 2016 Oprah Starring Greenleaf Delivers OWN s Best Debut Ratings Ever Deadline Retrieved November 20 2018 Andreeva Nellie July 14 2017 Tyler Perry Inks Mega Film amp Television Deal With Viacom Deadline Retrieved November 20 2018 Andreeva Nellie December 4 2017 Discovery Communications Ups Stake In OWN Via 70 Million Harpo Deal Oprah Winfrey Extends Contract Through 2025 Deadline Hollywood Retrieved January 9 2018 Holloway Daniel April 17 2018 OWN Orders Two Series From Will Packer Variety Retrieved November 20 2018 Oprah Winfrey Inks Content Deal With Apple The Hollywood Reporter Retrieved November 20 2018 OWN Exec Moves Tina Perry Named GM Erik Logan Departing for World Surf League The Hollywood Reporter Retrieved November 25 2018 Tina Perry Named GM of OWN Oprah Winfrey Network Broadcasting amp Cable Retrieved November 25 2018 Patten Dominic June 12 2020 Oprah Sees 11M Tune In For Two Night Where Do We Go From Here Special On George Floyd Death amp Race In America Deadline Retrieved June 16 2020 Goldsmith Jill December 22 2020 Discovery Boosts Stake In OWN Oprah Winfrey Takes Stock In Longtime Partner Deadline Retrieved December 22 2020 a b Andreeva Nellie April 7 2022 WarnerMedia Discovery Deal To Forge Deeper Ties Between OWN Warner Bros TV amp HBO Max Deadline Retrieved April 9 2022 Andreeva Nellie February 20 2013 OWN Picks Up Tyler Perry s Sitcom For Better Or Worse Orders Third Season Deadline Retrieved November 20 2018 Nededog Jethro June 5 2014 Tyler Perry s Single Mom s Club Adaptation for OWN Gets New Name The Wrap Retrieved December 15 2016 OWN Orders Series Based on Tyler Perry s Single Moms Club The Hollywood Reporter Retrieved November 20 2018 OWN Wants More Tyler Perry And Gets It Deadline February 27 2015 Retrieved November 20 2018 Pedersen Erik November 21 2017 Three Tyler Perry Series Get OWN Premiere Dates Including Spinoff The Paynes Deadline Retrieved November 20 2018 Levin Gary February 2 2015 Oprah DuVernay creating new drama for OWN USA Today Retrieved February 2 2015 Wagmeister Elizabeth February 2 2015 Oprah Winfrey amp Ava DuVernay Creating Original Drama Series For OWN Variety Retrieved February 2 2015 Denise Petski July 30 2015 OWN Sets Megachurch Drama Series From Craig Wright amp Lionsgate Deadline Retrieved August 26 2015 Reece Ristau July 30 2015 OWN Picks Up Megachurch Drama Variety Retrieved August 26 2015 de Moraes Lisa August 15 2016 Greenleaf Adds EP Kathleen McGhee Anderson For Season 2 Deadline Retrieved January 5 2019 Otterson Joe July 26 2017 Queen Sugar Renewed for Season 3 Ava DuVernay Inks First Look TV Deal With Harpo Films Variety Retrieved November 20 2018 Petski Denise Andreeva Nellie August 16 2017 OWN Orders Coming Of Age Drama Series From Moonlight s Tarell Alvin McCraney Deadline Retrieved November 20 2018 Andreeva Nellie June 26 2018 Tarell Alvin McCraney s OWN Series Sets Cast Led By Phylicia Rashad amp Akili McDowell Gets Title amp Showrunner Deadline Retrieved January 5 2019 Ho Rodney August 6 2019 OWN ends The Paynes but will Tyler Perry s comedy move to BET or not The Atlanta Journal Constitution Retrieved August 7 2019 Andreeva Nellie August 20 2021 All Rise Eyes Comeback With Season 3 Pickup By OWN After CBS Cancellation Deadline Retrieved August 21 2021 Discovery Health Rebrands As Twist TV Archived September 23 2010 at the Wayback Machine Corus Entertainment news release September 29 2010 OWN The Oprah Winfrey Network Comes to Canada CNW Group Retrieved September 29 2010 Corus Entertainment Announces March 1 2011 as the Canadian Launch Date for OWN Oprah Winfrey Network CNW November 9 2010 Corus Entertainment June 19 1999 Shaw Communications Broadcast Properties Take on New Corporate Identity Archived from the original on February 13 2009 Retrieved October 27 2010 Epoca May 12 2011 Oprah Winfrey quer trazer seu canal para o Brasil Oprah Winfrey wants to bring her channel to Brazil in Portuguese Retrieved December 6 2011 Tambay A Obenson May 20 2013 Oprah Winfrey amp Discovery Networks Int l Partner To Launch OWN Programming Block In The UK IndieWire Archived from the original on March 17 2014 Retrieved May 29 2013 O Connell Michael April 3 2013 OWN Launching Oprah Winfrey Block on TLC s New U K Effort Exclusive The Hollywood Reporter Retrieved May 29 2013 OWN Oprah Winfrey Network and Discovery International to Launch OWN Programming Block in Australia Exclusively on Discovery Home amp Health The Futon Critic June 17 2013 Retrieved June 17 2013 OWN Oprah Winfrey Network and Discovery International Announce Exclusive OWN Programming Block in South Africa The Futon Critic Press release September 20 2013 Oprah Winfrey is on TLC in the UK and Poland OWNTV Oprah com Retrieved March 17 2014 External links editOfficial website Retrieved from https en wikipedia org w index php title Oprah Winfrey Network amp oldid 1194530989, wikipedia, wiki, book, books, library,

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