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Dentsu

January 07, 2023

Dentsu Inc. (Japanese: 株式会社電通 Kabushiki-gaisha Dentsū or 電通 Dentsū for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.[3][4][verification needed]

Dentsu Group Inc.
Native name
株式会社電通
TypePublic (K.K)
TYO: 4324
IndustryAdvertising
Public relations
Information, Communication
FoundedJuly 1, 1901; 121 years ago (1901-07-01) (as Japan Advertising Ltd.)
FounderHoshiro Mitsunaga
Headquarters
Minato, Tokyo
,
Japan
Key people
Hiroshi Igarashi
(President)
Revenue ¥1.018 trillion (2018)[1]
¥61.4 billion (FY 2018)[1]
Number of employees
62,608 (2018)[2]
SubsidiariesDentsu International
Websitewww.dentsu.com

Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget.[5] Its connections to the government are so tight that The New York Times referred to Dentsu as "the unofficial communications department of the governing Liberal Democratic Party", and it has also been likened to the CIA on account of its reach.[5]

History

Dentsu was originally established as Japan Advertising Ltd. (日本広告株式会社, Nihon Kōkoku Kabushiki-gaisha) and Telegraphic Service Co. (電報通信社, Denpō Tsūshin-sha) by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became Japan Telegraphic Communication Co., Ltd. (株式会社日本電報通信社, Kabushiki-gaisha Nihon Denpō Tsūshin-sha). The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations. Japan Telegraphic Communication Co., Ltd. sold off its news division to Doumei News Agency in 1936 to change the company's focus to specialized advertising. In 1943, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, Osaka, Nagoya, and Kyūshū. With the 1951 arrival of commercial radio broadcasting in Japan, the Radio Division was established at Japan Telegraphic's head and local offices.

In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to Dentsu Inc.[6] 1995 saw Dentsu creating five domestic regional subsidiaries.[7]

Initial public offering

Dentsu was listed on the Tokyo Stock Exchange in 2001. During the initial public offering of Dentsu, in December 2001, a trader at UBS Warburg, the Swiss investment bank, sent an order to sell 610,000 shares in this company at ¥6 each, while he intended to sell 16 shares at ¥600,000. The bank lost £71 million.[8]

Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan.[citation needed]

Geneon Entertainment

In July 2003, Dentsu acquired Pioneer LDC from Pioneer Corporation and renamed it to Geneon Entertainment, while its North American division, Pioneer Entertainment, was renamed to Geneon USA.[9]

On November 12, 2008, Dentsu announced that it was selling 80.1% of its ownership in Geneon to NBCUniversal's Universal Pictures International Entertainment (UPI), who planned to merge the company with its Universal Pictures Japan division to form a new company.[10][11] The merger closed on February 1, 2009.

Aegis Group

On 12 July 2012, Dentsu agreed to acquire British-based Aegis Group plc in a cash deal worth $4.9 billion. The deal was completed in March 2013.[12] Dentsu Aegis Network, managed all Aegis Media work and non-Japanese Dentsu operations worldwide.[13] In September 2020 Dentsu Group Inc. announced that its international business Dentsu Aegis Network will operate under the dentsu brand. This simplification has seen three lines of business established across media, customer relationship management, and creative. The business is registered as Dentsu International Limited with UK Companies House in October 2020.[14]

Dentsu Ventures

In April 2015, Dentsu announced the launch of its corporate venture capital fund, Dentsu Ventures, to provide companies across the U.S., Europe, and Asia with capital and business support. In the same month, Dentsu Ventures Global Fund I was launched with a total capital of five billion yen.[15]

In May 2021, Dentsu Ventures Global Fund II was launched with a total capital of ten billion yen.[16]

Dentsu Ventures investments include Cheddar, Clear Labs, Exo, GRAIL, Overtime, OpenWeb, Survios, Twist Bioscience, Tynker, and Upside Foods.[17]

Corporate affairs

Project categorization

Dentsu Inc. categorises project markets in four different parts: National advertisement market; Advertisement-related market; New market; Foreign market (in addition to Dentsu Aegis Network, its overseas subsidiary, which operates in over 120 countries). National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market.

Dentsu Building

Main article: Dentsu Building

The Dentsu Building is a high-rise building in Shiodome, Minato, Tokyo, which houses Dentsu's corporate offices. With 48 floors that rise to 213.34 m (700 ft), it is the eleventh-tallest building in Tokyo. It was designed by Jean Nouvel, the French architect, and completed in 2002. It was built over the site of Tokyo's first railway station, and sits aside the Hamarikyu Gardens, formerly the site of a shōgun's vacation home.

Mount Fuji climbing tradition

Since 1925, Dentsu employees have had a company tradition of climbing Mount Fuji.[18] Every July all new staff and newly promoted executives climb Mt Fuji. Employees who are not physically able to do so are exempt. A former employee gave the reasoning behind this as: "The message is: 'We are going to conquer the one symbol that represents Japan more than anything else. And, once we do that, it will signify that we can do anything.'"[19]

Overworking controversy

In August 2015, Dentsu was caught exceeding its own 70-hour monthly maximum overtime limit.[20] In December Matsuri Takahashi, a University of Tokyo graduate and 24-year-old female employee of Dentsu, committed suicide.[21] The Japanese government recognized her suicide as karoshi.[20] In July 2017, the company was charged by Japanese authorities for the death of Takahashi. No individuals were charged, only the corporation.[22] The company admitted allowing illegal levels of overtime[23] and was convicted in October, paying ¥500,000 in fines.[24]

Mr. Tadashi Ishii, Representative Director and President & CEO, notified Dentsu on December 28, 2016 that he will resign as Representative Director and President & CEO.[21] His papers were sent to the prosecutors office because of the violation of the Labor Standards Act.[25] Over a half century of ongoing overworking was documented by The New York Times,[21] including training materials supporting a Dentsu president urging working "even if it kills you."

A 2017 attempt to encourage letting workers "leave the office at 3 p.m. on the last Friday of the month" did not get much participation.[26] Also in 2017, a former executive creative director of Dentsu Japan has resigned from his own company following allegations he sexually harassed a woman during his tenure at the advertising giant.[27]

Dentsu Group companies

Affiliates and shareholdings

Outside Japan

See also

References

Notes
  1. ^ a b "Dentsu Inc. FY2018 Consolidated Financial Results" (PDF).
  2. ^ "Corporate Data - WHO WE ARE - DENTSU INC". www.dentsu.com.
  3. ^ Dougherty, Phillip H. (1984-04-23). "ADVERTISING; Dentsu of Japan Still Largest Agency". The New York Times. from the original on 2019-05-31. Retrieved 2021-01-18.
  4. ^ Dougherty, Philip H (1981-05-22). "Y.&R. AND DENTSU START JOINT AD VENTURE IN JAPAN". The New York Times. from the original on 2020-10-30. Retrieved 2021-01-18.
  5. ^ a b Dooley, Ben; Ueno, Hisako (2021-07-20). "The Invisible Hand Behind the Tokyo Olympics". The New York Times. ISSN 0362-4331. Retrieved 2021-07-22.
  6. ^ "Dentsu Company History (Japanese)". Dentsu. Retrieved 2019-05-29.
  7. ^ "Dentsu Company History (English)". Dentsu. Retrieved 2019-05-29.
  8. ^ . 16 February 2007. Archived from the original on 2007-02-16.
  9. ^ "Dentsu acquires Pioneer - News". Anime News Network. 2003-07-21. Retrieved 2013-11-05.
  10. ^ "ジェネオン エンタテインメント㈱一部株式のUPIEへの譲渡とジェネオン エンタテインメント㈱とUPIE子会社との合併について" (PDF). Dentsu. 2008-11-12. Retrieved 2019-05-29.
  11. ^ "Geneon to Merge with Universal Pictures Japan - News". Anime News Network. 2008-11-12. Retrieved 2013-11-05.
  12. ^ "Japan's Dentsu to Acquire Aegis Group for $4.9 billion". AdAge. 12 July 2012.
  13. ^ "Dentsu Closes $5 Billion Acquisition of Aegis Group". adage.com. Ad Age. 12 July 2012. Retrieved 2015-11-03.
  14. ^ "dentsu". www.dentsu.com. Retrieved 2020-10-13.
  15. ^ "Dentsu Launches Dentsu Ventures". finsmes.com. April 15, 2015. Retrieved August 20, 2022.
  16. ^ "Dentsu launches second $91M startup-focused fund". thebridge.jp. May 15, 2021. Retrieved August 20, 2022.
  17. ^ "Dentsu Ventures Portfolio".
  18. ^ Clash, Jim. "Sacred Mountain" November 17, 2006 Forbes Retrieved September 7, 2015
  19. ^ O'Reilly, Lara "This company makes all its new employees climb Mount Fuji" May 5, 2015. Business Insider. Retrieved September 7, 2015.
  20. ^ a b Yamaguchi, Mari (2016-10-28). . The Japan Times Online. ISSN 0447-5763. Archived from the original on 2016-11-01. Retrieved 2016-11-04.
  21. ^ a b c Jonathan Soble (December 28, 2016). "Chief of Dentsu, Japanese Ad Agency, to Resign Over Employee's Suicide". The New York Times.
  22. ^ "Japan's Dentsu advertising agency charged over employee suicide". BBC News. 8 Jul 2017. Retrieved 9 July 2017.
  23. ^ Kikuchi, Daisuke (22 September 2017). . Japan Times. Archived from the original on 2018-05-15. Retrieved 26 January 2021.
  24. ^ . Reuters. 5 October 2017. Archived from the original on 2021-01-26. Retrieved 25 January 2021.
  25. ^ "Dentsu Announces Change (Resignation) of Representative Director" (PDF).
  26. ^ Makiko Inoue; Megan Specia (October 5, 2017). "Young Worker Clocked 159 Hours of Overtime in a Month. Then She Died". The New York Times.
  27. ^ Dickinson, Eleanor (2017-12-21). "Japanese creative resigns after being accused of sexual harassment at Dentsu". Mumbrella Asia. Retrieved 2020-04-25.
  28. ^ started as Lord, Dentsu & Partners, renamed 1997.Shelly Freierman (January 6, 1997). "Lord, Dentsu Now the Lord Group". The New York Times.
  29. ^ "Dentsu of Japan Acquires 40% Stake in London's C.D.P." The New York Times. October 31, 1990.
Sources

Further reading

  • Kawashima, Nobuko. "Advertising agencies, media and consumer market: The changing quality of TV advertising in Japan." Media, Culture & Society 28#3 (2006): 393–410.
  • Moriarty, Sandra, et al. Advertising: Principles and practice (Pearson Australia, 2014), Australian perspectives
  • Sugiyama, Kotaro, and Tim Andree. The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency (2010)

External links

  • Official Website

January 07, 2023
dentsu, this, article, unclear, citation, style, references, used, made, clearer, with, different, consistent, style, citation, footnoting, september, 2018, learn, when, remove, this, template, message, japanese, 株式会社電通, kabushiki, gaisha, dentsū, 電通, dentsū, . This article has an unclear citation style The references used may be made clearer with a different or consistent style of citation and footnoting September 2018 Learn how and when to remove this template message Dentsu Inc Japanese 株式会社電通 Kabushiki gaisha Dentsu or 電通 Dentsu for short is a Japanese international advertising and public relations joint stock company headquartered in Tokyo Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues 3 4 verification needed Dentsu Group Inc Dentsu Building in Shiodome TokyoNative name株式会社電通TypePublic K K Traded asTYO 4324IndustryAdvertisingPublic relationsInformation CommunicationFoundedJuly 1 1901 121 years ago 1901 07 01 as Japan Advertising Ltd FounderHoshiro MitsunagaHeadquartersMinato Tokyo JapanKey peopleHiroshi Igarashi President Revenue 1 018 trillion 2018 1 Net income 61 4 billion FY 2018 1 Number of employees62 608 2018 2 SubsidiariesDentsu InternationalWebsitewww wbr dentsu wbr comDentsu does business with almost every major institution in Japan accounting for about 28 percent of the national advertising budget 5 Its connections to the government are so tight that The New York Times referred to Dentsu as the unofficial communications department of the governing Liberal Democratic Party and it has also been likened to the CIA on account of its reach 5 Contents 1 History 1 1 Initial public offering 1 2 Geneon Entertainment 1 3 Aegis Group 1 4 Dentsu Ventures 2 Corporate affairs 2 1 Project categorization 2 2 Dentsu Building 2 3 Mount Fuji climbing tradition 3 Overworking controversy 4 Dentsu Group companies 4 1 Affiliates and shareholdings 4 2 Outside Japan 5 See also 6 References 7 Further reading 8 External linksHistory EditDentsu was originally established as Japan Advertising Ltd 日本広告株式会社 Nihon Kōkoku Kabushiki gaisha and Telegraphic Service Co 電報通信社 Denpō Tsushin sha by Hoshiro Mitsunaga In 1906 Telegraphic Service Co became Japan Telegraphic Communication Co Ltd 株式会社日本電報通信社 Kabushiki gaisha Nihon Denpō Tsushin sha The next year Japan Advertising Ltd merged with Japan Telegraphic Communication Co Ltd to create advertising and communications operations Japan Telegraphic Communication Co Ltd sold off its news division to Doumei News Agency in 1936 to change the company s focus to specialized advertising In 1943 16 companies were acquired in order to supplement Japan Telegraphic s advertising business That same year operational bases were established in Tokyo Osaka Nagoya and Kyushu With the 1951 arrival of commercial radio broadcasting in Japan the Radio Division was established at Japan Telegraphic s head and local offices In 1955 Japan Telegraphic Communication Co Ltd changed its name to Dentsu Inc 6 1995 saw Dentsu creating five domestic regional subsidiaries 7 Initial public offering Edit Dentsu was listed on the Tokyo Stock Exchange in 2001 During the initial public offering of Dentsu in December 2001 a trader at UBS Warburg the Swiss investment bank sent an order to sell 610 000 shares in this company at 6 each while he intended to sell 16 shares at 600 000 The bank lost 71 million 8 Dentsu s sales are more than double its nearest competitor Hakuhodo or ADK in the Japanese market thanks to the company s origins as a media representative during the early part of the 20th century producing the first newspaper advertisements as well as the first television commercials in Japan citation needed Geneon Entertainment Edit In July 2003 Dentsu acquired Pioneer LDC from Pioneer Corporation and renamed it to Geneon Entertainment while its North American division Pioneer Entertainment was renamed to Geneon USA 9 On November 12 2008 Dentsu announced that it was selling 80 1 of its ownership in Geneon to NBCUniversal s Universal Pictures International Entertainment UPI who planned to merge the company with its Universal Pictures Japan division to form a new company 10 11 The merger closed on February 1 2009 Aegis Group Edit On 12 July 2012 Dentsu agreed to acquire British based Aegis Group plc in a cash deal worth 4 9 billion The deal was completed in March 2013 12 Dentsu Aegis Network managed all Aegis Media work and non Japanese Dentsu operations worldwide 13 In September 2020 Dentsu Group Inc announced that its international business Dentsu Aegis Network will operate under the dentsu brand This simplification has seen three lines of business established across media customer relationship management and creative The business is registered as Dentsu International Limited with UK Companies House in October 2020 14 Dentsu Ventures Edit In April 2015 Dentsu announced the launch of its corporate venture capital fund Dentsu Ventures to provide companies across the U S Europe and Asia with capital and business support In the same month Dentsu Ventures Global Fund I was launched with a total capital of five billion yen 15 In May 2021 Dentsu Ventures Global Fund II was launched with a total capital of ten billion yen 16 Dentsu Ventures investments include Cheddar Clear Labs Exo GRAIL Overtime OpenWeb Survios Twist Bioscience Tynker and Upside Foods 17 Corporate affairs EditProject categorization Edit Dentsu Inc categorises project markets in four different parts National advertisement market Advertisement related market New market Foreign market in addition to Dentsu Aegis Network its overseas subsidiary which operates in over 120 countries National advertisement market consists of media projects Advertisement related projects consist of marketing services New market consists of sport events advertisement Foreign market contains above mentioned three categories in the foreign market Dentsu Building Edit Main article Dentsu Building The Dentsu Building is a high rise building in Shiodome Minato Tokyo which houses Dentsu s corporate offices With 48 floors that rise to 213 34 m 700 ft it is the eleventh tallest building in Tokyo It was designed by Jean Nouvel the French architect and completed in 2002 It was built over the site of Tokyo s first railway station and sits aside the Hamarikyu Gardens formerly the site of a shōgun s vacation home Mount Fuji climbing tradition Edit Since 1925 Dentsu employees have had a company tradition of climbing Mount Fuji 18 Every July all new staff and newly promoted executives climb Mt Fuji Employees who are not physically able to do so are exempt A former employee gave the reasoning behind this as The message is We are going to conquer the one symbol that represents Japan more than anything else And once we do that it will signify that we can do anything 19 Overworking controversy EditIn August 2015 Dentsu was caught exceeding its own 70 hour monthly maximum overtime limit 20 In December Matsuri Takahashi a University of Tokyo graduate and 24 year old female employee of Dentsu committed suicide 21 The Japanese government recognized her suicide as karoshi 20 In July 2017 the company was charged by Japanese authorities for the death of Takahashi No individuals were charged only the corporation 22 The company admitted allowing illegal levels of overtime 23 and was convicted in October paying 500 000 in fines 24 Mr Tadashi Ishii Representative Director and President amp CEO notified Dentsu on December 28 2016 that he will resign as Representative Director and President amp CEO 21 His papers were sent to the prosecutors office because of the violation of the Labor Standards Act 25 Over a half century of ongoing overworking was documented by The New York Times 21 including training materials supporting a Dentsu president urging working even if it kills you A 2017 attempt to encourage letting workers leave the office at 3 p m on the last Friday of the month did not get much participation 26 Also in 2017 a former executive creative director of Dentsu Japan has resigned from his own company following allegations he sexually harassed a woman during his tenure at the advertising giant 27 Dentsu Group companies EditAffiliates and shareholdings Edit Madhouse minority shareholder Vernalossom Co Ltd minority shareholder Shibuya AX joint venture TNC 5 1 minority shareholder Video Research Ltd 34 2 leading shareholder Outside Japan Edit Lords Group joint venture 28 Collett Dickenson Pearce amp Partners 40 shareholder 29 See also EditPortals Tokyo Companies Politics Conservatism Liberal Democratic Party of Japan Anime KadokawaReferences EditNotes a b Dentsu Inc FY2018 Consolidated Financial Results PDF Corporate Data WHO WE ARE DENTSU INC www dentsu com Dougherty Phillip H 1984 04 23 ADVERTISING Dentsu of Japan Still Largest Agency The New York Times Archived from the original on 2019 05 31 Retrieved 2021 01 18 Dougherty Philip H 1981 05 22 Y amp R AND DENTSU START JOINT AD VENTURE IN JAPAN The New York Times Archived from the original on 2020 10 30 Retrieved 2021 01 18 a b Dooley Ben Ueno Hisako 2021 07 20 The Invisible Hand Behind the Tokyo Olympics The New York Times ISSN 0362 4331 Retrieved 2021 07 22 Dentsu Company History Japanese Dentsu Retrieved 2019 05 29 Dentsu Company History English Dentsu Retrieved 2019 05 29 Fat fingered typing costs a trader s bosses 128m News World Asia TimesOnline 16 February 2007 Archived from the original on 2007 02 16 Dentsu acquires Pioneer News Anime News Network 2003 07 21 Retrieved 2013 11 05 ジェネオン エンタテインメント 一部株式のUPIEへの譲渡とジェネオン エンタテインメント とUPIE子会社との合併について PDF Dentsu 2008 11 12 Retrieved 2019 05 29 Geneon to Merge with Universal Pictures Japan News Anime News Network 2008 11 12 Retrieved 2013 11 05 Japan s Dentsu to Acquire Aegis Group for 4 9 billion AdAge 12 July 2012 Dentsu Closes 5 Billion Acquisition of Aegis Group adage com Ad Age 12 July 2012 Retrieved 2015 11 03 dentsu www dentsu com Retrieved 2020 10 13 Dentsu Launches Dentsu Ventures finsmes com April 15 2015 Retrieved August 20 2022 Dentsu launches second 91M startup focused fund thebridge jp May 15 2021 Retrieved August 20 2022 Dentsu Ventures Portfolio Clash Jim Sacred Mountain November 17 2006 Forbes Retrieved September 7 2015 O Reilly Lara This company makes all its new employees climb Mount Fuji May 5 2015 Business Insider Retrieved September 7 2015 a b Yamaguchi Mari 2016 10 28 Latest Dentsu death shows karoshi a part of Japan Inc that toothless laws can t fix The Japan Times Online ISSN 0447 5763 Archived from the original on 2016 11 01 Retrieved 2016 11 04 a b c Jonathan Soble December 28 2016 Chief of Dentsu Japanese Ad Agency to Resign Over Employee s Suicide The New York Times Japan s Dentsu advertising agency charged over employee suicide BBC News 8 Jul 2017 Retrieved 9 July 2017 Kikuchi Daisuke 22 September 2017 At trial Dentsu chief admits ad giant guilty of ignoring illegal levels of overtime Japan Times Archived from the original on 2018 05 15 Retrieved 26 January 2021 Japan s Dentsu gets only small fine for overtime breaches despite outcry Reuters 5 October 2017 Archived from the original on 2021 01 26 Retrieved 25 January 2021 Dentsu Announces Change Resignation of Representative Director PDF Makiko Inoue Megan Specia October 5 2017 Young Worker Clocked 159 Hours of Overtime in a Month Then She Died The New York Times Dickinson Eleanor 2017 12 21 Japanese creative resigns after being accused of sexual harassment at Dentsu Mumbrella Asia Retrieved 2020 04 25 started as Lord Dentsu amp Partners renamed 1997 Shelly Freierman January 6 1997 Lord Dentsu Now the Lord Group The New York Times Dentsu of Japan Acquires 40 Stake in London s C D P The New York Times October 31 1990 SourcesAnnual Report 2015 Archived 2018 07 30 at the Wayback Machine Dentsu 2015 Further reading EditKawashima Nobuko Advertising agencies media and consumer market The changing quality of TV advertising in Japan Media Culture amp Society 28 3 2006 393 410 Moriarty Sandra et al Advertising Principles and practice Pearson Australia 2014 Australian perspectives Sugiyama Kotaro and Tim Andree The Dentsu Way Secrets of Cross Switch Marketing from the World s Most Innovative Advertising Agency 2010 External links EditOfficial Website Retrieved from https en wikipedia org w index php title Dentsu amp oldid 1132092125, wikipedia, wiki, book, books, library,

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