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K. V. Reddy

Kadiri Venkata Reddy (1 July 1912 – 15 September 1972) was an Indian film director, screenwriter, and producer who primarily worked in Telugu cinema. He is considered as one of the greatest directors in the history of Indian cinema.[1][2][3][4] He directed 14 feature films[3] and won three National Film Awards and a Filmfare Award South.[5]

K. V. Reddy
Born
Kadiri Venkata Reddy

1 July 1912
Tellamitta Palle, near Tadipatri, Anantapuram district, British India (now Andhra, India)
Died16 September 1972(1972-09-16) (aged 60)
Chennai, India
Occupation(s)Director, Producer, Writer
Years active1940–1970
SpouseSeshamma (m.1932)

His filmography includes mythological films like Mayabazar (1957), Sri Krishnarjuna Yuddhamu (1962), Sri Krishna Satya (1972); fantasy films like Gunasundari Katha (1949), Pathala Bhairavi (1951), Jagadeka Veeruni Katha (1961); historical biopics like Bhakta Potana (1942), Yogi Vemana (1947), and drama films like Pedda Manushulu (1954), Donga Ramudu (1955), Pellinaati Pramanalu (1959).[6][7]

Pathala Bhairavi was the only South Indian film to be screened at the first International Film Festival of India in 1952. Donga Ramudu was archived in the curriculum of the Film and Television Institute of India.[8] Mayabazar is widely regarded as one of the greatest films of Telugu cinema.[9][10][11] On the centenary of Indian cinema in April 2013, CNN-IBN included Pathala Bhairavi and Mayabazar in its list of "100 greatest Indian films of all time".[12] In an online poll featuring the films in the list, Mayabazar was voted by the public as the "greatest Indian film of all time."[13]

Early life

Kadiri Venkata Reddy was born on 1 July 1912 in Tellamitta Palle near Tadipatri in Anantapur district in present-day Andhra Pradesh.[1][14][7] His parents were Konda Reddy and Venkata Rangamma. His father was a landlord who owned 150 acres of land. His mother was a devotee of Lord Venkateswara. His father died when K. V. Reddy was two years old.[2] Later, he started living along with his mother at his maternal uncle's home.[15][3]

He performed well in academics and actively took part in sports like football and hockey. He was good at mathematics and painting.[2] Moola Narayana Swamy was a close friend of him right from his school days.[16][3][17][18]

He completed his B.Sc degree in Physics[19] in Madras Presidency College.[1] While living in Madras, he was fascinated with the cinema industry which was still in its nascent stage. He started regularly watching films and would watch three films on Sundays.[18] P. Pullayya was one year senior to him in college. P. Pullayya entered the film industry while K. V. Reddy was still in college. Both of them would frequently discuss about stories suitable to be made as films.[18]

K. V. Reddy graduated in 1935. He wanted to enter the film industry after the completion of his graduation. He started reading various books on filmmaking. He studied and analysed films and books by Russian and Japanese filmmakers.[17]

Career

After graduation, K. V. Reddy started a business named "The Standard Scientific Instruments Company" with his friend A. V. V. Krishna Rao.[20] Started with an initial capital of 250, the company manufactured scientific instruments that are used in schools and colleges.[18] He ran the business for one year during 1936–37 and it was successful.[20]

1937–1941: Early career

K. V. Reddy was invited by his childhood friend Moola Narayana Swamy to work in the production department of a film he was co-producing.[18] K. V. Reddy joined as a cashier for Rohini Pictures in 1937 for the film Gruhalakshmi.[20][17][3] The film released in 1938 and was commercially successful.[14]

Rohini Pictures was formed by the partnership of H. M. Reddy along with B. N. Reddy and Moola Narayana Swamy. The latter two had differences with H. M. Reddy and split themselves from Rohini Pictures and established Vauhini Pictures.[21][18] Narayana Swamy was the Chairman and B. N. Reddy was the Managing Director of the company.[22] K. V. Reddy joined Vauhini Pictures along with them.[17] He was also made a partner in the company.[2] He worked as a Production Manager for Vauhini films like Vande Mataram (1939), Sumangali (1940), Devatha (1941).[3][7] While working as a cashier and a production manager, K. V. Reddy developed understanding of various aspects of filmmaking.[20][3] While working at Vauhini Pictures, he became acquainted with Kamalakara Kameswara Rao, who was an assistant to B. N. Reddy. They made a pact that the first one to become a director among them would work as an assistant to the other.[23]

1942–1950: Directorial debut and breakthrough

Bhakta Pothana (1943)

While working as a production manager at Vauhini, K. V. Reddy prepared the script for a film based on the life of 15th century Telugu poet Pothana.[20] Though it was opposed by various people in the company for K. V. Reddy's lack of directorial experience, Narayana Swamy greenlit the project. The film was titled Bhakta Pothana and featured V. Nagayya in the title role.[14] Kamalakara Kameswara Rao assisted him as was previously agreed upon.[23] The production of the film was interrupted by the second world war. But Bhakta Pothana completed its production and was finally released on 7 January 1943. The film was successful all over South India including Mysore state and Kerala.[24][17]

 
K. V. Reddy made a cameo in the song "Oho Tapodhana" as an audience member in Swargaseema (1945).

After the huge success of Bhakta Pothana, Narayana Swamy who had interests in other business ventures focused on film production. He made a proposal to the board to confine Vauhini Pictures to film distribution and start Vauhini Productions for film production. The proposal was approved, and Narayana Swamy invested 2 lakh out of the total capital of 2.5 lakh. Rest of the 50,000 was provided by the family of B. N. Reddy and K. V. Reddy.[21] Thus, K. V. Reddy became a partner in Vauhini Productions. It was decided that B. N. Reddy and K. V. Reddy would alternately direct films for the production house.[17] When Vauhini Productions made Swargaseema (1945) as its first production under the direction of B. N. Reddy, K. V. Reddy worked as a production manager for the film.[17] Though the film faced troubles due to the shortage of film stock due to the world war, it became successful.[22] K. V. Reddy also made a cameo appearance in the song "Oho Tapodhana".[25]

Yogi Vemana (1947)

While working on Swargaseema, K. V. Reddy started preparing the script for his next directorial venture. Along with Samudrala Sr., he gathered information on Vemana from historical and folklore sources and prepared the script for Yogi Vemana (1947). K. V. Reddy collaborated once again with Nagayya who played the lead role.[1] The film was critically acclaimed but underperformed commercially.[2] Ashish Rajadhyaksha and Paul Willemen in Encyclopedia of Indian Cinema note, “Bhakta Pothana and Yogi Vemana, contributed to Chittor V Nagaiah’s image as South Indian cinema’s most famous actor in the saint film genre”.[6]

Around the same time, Vauhini Productions' films were getting delayed due to lack of studio facilities. And so, they decided to build a studio of their own.[21] Narayana Swamy invested the capital required for building the studio while B. N. Reddy took up the responsibility of managing the construction work. Even though B. N. Reddy was to direct the next film for Vauhini as per the agreement, it fell upon K. V. Reddy to direct the next film as B. N. Reddy was busy in the construction work of the studio.[26]

Gunasundari Katha (1949)

K. V. Reddy wanted to make a film that was distinct from his previous films and any of the films produced till then by Vauhini. He chose William Shakespeare's play King Lear as the inspiration for the core plot.[7] But K. V. Reddy and his writers Pingali and Kamalakara Kameswara Rao changed the tone from the tragedy of King Lear to a more entertaining one for the film. Titled Gunasundari Katha (1949), the film was successful at the box-office.[27][21][28] The film had a scene where the protagonist turns into a bear due to a curse. K. V. Reddy remembered a kind-hearted bear in his childhood which spared him his life and made it a character in the film. The film was later remade in Tamil as Gunasundari (1955) by Vijaya Productions under the direction of Kamalakara Kameswara Rao.[27]

1950–1963: Further critical and commercial success

Pathala Bhairavi (1951)

Nagi Reddi and Chakrapani signed K. V. Reddy in 1950 to direct Pathala Bhairavi. The film was based on a story from Kasi Majilee Kathalu, written by Madhira Subbanna Deekshitulu.[29] Pingali adapted the content and wrote the film's story. Kamalakara Kameswara Rao and Reddy worked on the screenplay.[30] Pingali was also inspired from the story of Aladdin.[30] Pathala Bhairavi was made as a bilingual film, shot in Telugu and Tamil simultaneously with both the versions having the same title.

The film stars N. T. Rama Rao, S. V. Ranga Rao and K. Malathi. The film focuses on a gardener's son who has to amass wealth equal to that of the king of Ujjain to marry his daughter and a sorcerer who has to sacrifice an intelligent and brave young man to Goddess Pathala Bhairavi to gain access to a statuette which can grant any wish. As the film is shot as a bilingual, production lasted for a whole year starting from 5 February 1950 until 8 February 1951.

The Telugu version of Pathala Bhairavi was released on 15 March 1951, and the Tamil version on 17 May 1951. Both versions were commercially successful. Pathala Bhairavi became the first Telugu film to run continuously for 175 days,[31] and the first Telugu film to have a direct run of 200 days.[32] The 1952 Hindi version was also successful. Pathala Bhairavi is considered to be a breakthrough film for both Rama Rao and Ranga Rao.[7] The success of the film established Vijaya Productions as a prominent production house in South Indian cinema.[6] It was also the only South Indian film to be screened at the first International Film Festival of India held at Mumbai on 24 January 1952.

Pedda Manushulu (1954)

 
Pedda Manushulu poster

After the success of Pathala Bhairavi, Nagi Reddi asked K. V. Reddy to make another fantasy film for Vijaya Productions.[33] But, after directing two historical films (Bhakta Pothana, Yogi Vemana) and two fantasy films (Gunasundari Katha, Pathala Bhairavi ), K. V. Reddy wanted to make a drama film this time. As B. N. Reddy and K. V. Reddy previously agreed to alternately direct films for Vauhini, K. V. Reddy planned to make his next film on Vauhini Productions banner.[34]

K. V. Reddy was interested in western literature and films. The Pillars of Society, a 1877 play by famous Norwegian playwright Henrik Ibsen attracted him.[7] He wanted to direct a film based on the play. He collaborated with D. V. Narasaraju and D. B. G. Tilak and prepared the script.[35] Only two characters from the play were retained and rest of the story was newly developed by the writers.[34]

The film titled Pedda Manushulu portrayed corruption among so called respectable persons of the society.[7][1] It released on 11 March 1954 and was commercially successful.[36][34] It became the first Telugu film to win the National Film Award.[7][36] The film became a trendsetter for many later films with a similar theme. It showed that those who are considered Pedda Manushulu (transl. Gentlemen or transl. Respectable People) by the society are corrupt. After the film's release, the term Pedda Manushulu had negative connotations in Telugu culture for a long time.[36] The film proved K. V. Reddy's capability in directing not only fantasy and mythological films, but also social dramas.[34]

Donga Ramudu (1955)

 
Poster of Donga Ramudu

After Akkineni Nageswara Rao became a major movie star in the early 1950s, his friend and mentor Dukkipati Madhusudhana Rao wanted to launch their own production company.[37] They established Annapurna Pictures, named after Madhusudhana Rao’s stepmother.[38] Madhusudana Rao, Nageswara Rao, and few others were its partners.[39][37] They wanted K. V. Reddy to direct the first film for their banner and waited for more than two years for him.[17]

D. V. Narasaraju, the writer of Pedda Manushulu was chosen to pen the story and dialogues.[38][37] Since he was directing Nageswara Rao for the first time, K. V. Reddy thought it should be different from the actor's earlier films.[40] He suggested a storyline on brother-sister sentiment with the brother going to any extent, even giving up his life for the sake of his sister.[40] Madhusudana Rao recollected a short story, Loving Brothers that he had previously read. In the story, the elder brother commits robberies to educate his younger brother.[40] Taking only that point, replacing the younger brother with a sister, Narasaraju, Madhusudana Rao and K. V. Reddy wrote the script of Donga Ramudu.[40]

Released on October 2, 1955, Donga Ramudu became a super hit.[37][38][39][40] The success of the film established Annapurna Pictures as a leading production house in Telugu cinema. The film was later archived by the curriculum of the Film and Television Institute of India.[8] Donga Ramudu was dubbed in Tamil as Thiruttu Raman (1956) and was commercially successful.[38][41] It was later remade in Hindi as Man-Mauji (1962) and again in Tamil as Vasanthi (1988).

Mayabazar (1957)

K. V. Reddy always had a vision of making a mythological film with huge sets similar to Hollywood films. He found support from Vijaya Productions founded by Nagi Reddi and Chakrapani.[7] After the success of Pathala Bhairavi, Vijaya Productions selected the film's technical crew for an adaptation of Sasirekha Parinayam, also known as Mayabazar. The eighth adaptation of the folk tale Sasirekha Parinayam,[42] it was the studio's first mythological film.[43] K. V. Reddy wrote and directed Mayabazar, assisted by Singeetam Srinivasa Rao.[44] It was produced by Nagi Reddi and Chakrapani. Nearly a year was spent on pre-production and casting.[43] Pingali wrote the story, dialogues, and lyrics.

 
K. V. Reddy and Marcus Bartley shooting the scene where Sasirekha (Savitri) looks at the Priyadarsini mirror

The film was produced in Telugu and Tamil versions, with a slightly different cast for each. N. T. Rama Rao, hesitant to play Krishna after a negative response to his cameo appearance in Sonta Ooru (1956), agreed at K. V. Reddy's insistence and special care was taken with his costume and body language;[43][45] Mayabazar was the first of Rama Rao's many appearances as Krishna. During rehearsals, K. V. Reddy timed his actors with a stopwatch, calculating the length of each scene (including songs) to determine the film's length.[43] D. S. Ambu Rao, Bartley's assistant, said that Mayabazar was shot according to the screenplay and Bartley's lighting.[46] In addition to the principal technicians and actors, a crew of 400, including light men, carpenters, and painters, worked on Mayabazar during production.[43]

The Telugu version of Mayabazar was released on 27 March 1957,[43] and the Tamil version two weeks later on 12 April.[47][48] Both versions have a film-reel length of 5,888 metres (19,318 ft). A commercial success, Mayabazar had a theatrical run of 100 days in 24 theatres and went on to become a silver jubilee film with a theatrical run of 175 days (25 weeks)[43] Mayabazar was the first colourised Telugu film,[49] with its audio remastered from monaural to a DTS 5.1-channel system.[50]

Mayabazar is considered as a classic in Telugu cinema, particularly in its use of technology.[9][10][51][3] Various words and phrases, such as "antha alamalame kada" ("Is everything fine?"), "Asamadiyulu" ("Friends"), "Tasamadiyulu" ("Enemies"), "Gilpam" and "Gimbali" ("bed-" and "room-mat"), later became part of Telugu vernacular.[52]

Pellinaati Pramanalu (1958)

K. V. Reddy founded a production company named Jayanthi Pictures, in partnership with P. S. Reddy and Tikkavarapu Pattabhirama Reddy.[7] K. V. Reddy liked the film The Seven Year Itch (1955) and wanted to make a film on the same theme. He initially wanted to make this film for Annapurna Pictures' maiden production, but dropped the idea as the producer D. Madhusudhana Rao was not keen on it.[2] He chose this idea for Jayanthi Pictures' first project.[53]

Titled Pellilnati Pramanalu, the film starred Akkineni Nageswara Rao and Jamuna, with music composed by Ghantasala. The film was simultaneously made in Tamil as Vaazhkai Oppandham with a slightly different cast that released the following year.[53] The Telugu version was released on December 12, 1958 and the Tamil film on September 4, 1959. The Telugu version was above average at the box-office while the Tamil film fared average but recovered its money through pre-selling.[53] At the 6th National Film Awards, Pellinaati Pramanalu won the award for Best Feature Film in Telugu.[54]

Declining Sita Rama Kalyanam (1961)

N. T. Rama Rao's brother N. Trivikrama Rao decided to produce a film based on Ramayana for his company National Art Theatre. Rama Rao's portrayal of the Ravana in Bhookailas (1958) earned him critical acclaim.[55] Also, Ravana's reputation as a renowned Lord Siva devotee, made Rama Rao consider reprising the role in this film with a more layered representation of the character.[56]

Rama Rao approached his mentor K. V. Reddy to direct the film. But, K. V. Reddy wanted Rama Rao to don the role of Lord Rama and S. V. Ranga Rao to play the character of Ravana.[57] Since Rama Rao was adamant about playing Ravana, K. V. Reddy declined the offer, saying that he could not envision Rama Rao playing a demon. Rama Rao then decided to direct the film himself, marking his directorial debut with the film titled Sita Rama Kalyanam (1961).[56][57]

Jagadeka Veeruni Katha (1961)

K. V. Reddy's next project was the Vijaya Productions' fantasy film Jagadeka Veeruni Katha (1961). The film was adapted from a popular Tamil folktale on which a previous film, Pakshiraja FilmsJagathalapratapan (1944) was also based.[58] Screenwriter Pingali and K. V. Reddy took the core plot from Jagathala Prathapan, but added new characters, made other changes to the story and prepared the script of Jagadeka Veeruni Katha which made it quite distinct from the 1944 film.[58]

The film starred N. T. Rama Rao, B. Saroja Devi, and Rajanala with music composed by Pendyala. Released on August 9, 1961, the film was a box office success.[7] The film was also dubbed into Bengali, Hindi, Kannada, Odia, and Tamil.[58]

Sri Krishnarjuna Yuddhamu (1963)

K. V. Reddy’s next project was the mythological film Sri Krishnarjuna Yuddhamu (1963). The film was based on the popular Telugu play Gayopakhyanam written by Chilakamarti Lakshmi Narasimham in 1890. K. V. Reddy also produced the film under the Jayanthi Pictures banner.[59][60]

The film stars N. T. Rama Rao as Krishna and Akkineni Nageswara Rao as Arjuna. Initially, Nageswara Rao was not keen on acting in a mythological film alongside Rama Rao. However, he accepted the role due to his respect towards K. V. Reddy for having directed Donga Ramudu (1955), the maiden venture of his own production house Annapurna Pictures.[60][61] Sri Krishnarjuna Yuddhamu became a commercial success.[7] The film was later dubbed into Kannada and Tamil.[62]

1964–1970: Decline

Satya Harishchandra (1965)

After the success of Sri Krishnarjuna Yuddhamu based on popular mythological play Gayopakhyanam, K. V. Reddy planned a film based on another mythological play Satya Harishchandra for Vijaya Productions.[63] The songs and poems written by Balijepalli Lakshmikantha Kavi for his magnum opus play Satya Harischandriyamu in 1924 were already popular with the audience. However, due to copyright issues, K. V. Reddy could not use those poems. Pingali wrote new poems and songs for the film.[64] K. V. Reddy also produced the film for Vijaya Productions.[65] The film titled Satya Harishchandra starred N. T. Rama Rao in the title role and S. Varalakshmi as Chandramathi.[66] The film released on 22 April 1965 and was a failure at the box-office.[67][7][3] Audience accustomed to the old poems of Lakshmikantha Kavi were disappointed with the new ones and this was attributed as one of the reasons for the failure of the film.[64][67]

K. V. Reddy produced the film simultaneously in Kannada with the same title, starring Dr Rajkumar. The Kannada film was hugely successful at the time of its release and is seen as a milestone in Kannada cinema.[68][69] It won the President's silver medal for Best Feature Film in Kannada at the 13th National Film Awards.[70] It also became the third Indian and the first South Indian black-and-white film to be digitally coloured in 2008.[71][69]

Uma Chandi Gowri Sankarula Katha (1968)

K. V. Reddy's next film was Uma Chandi Gowri Sankarula Katha (1968). It is a mythological film produced by Nagi Reddi and Chakrapani under the Vijaya Productions banner. The film starred N. T. Rama Rao as Lord Siva and B. Saroja Devi in a triple role as Uma, Chandi and Gowri.[72][73] Released on 11 January 1968, the film was a commercial failure.[74][7][3]

Bhagya Chakramu (1968)

After directing two consecutive flop films for Vijaya Productions, technicians and crew who were a part of K. V. Reddy’s team and were being employed by Vijaya Productions on a monthly salary basis were laid off by the company. This caused a stir in the film industry.[75]

K. V. Reddy started directing a folklore film titled Bhagya Chakramu for his own production company, Jayanthi Pictures with N. T. Rama Rao in the lead role. K. V. Reddy clashed with his partners in Jayanthi Pictures during the production. Though he was credited as the director and producer, K. V. Reddy’s involvement in the making of the film was less.[17] The film released on 13 September 1968 and was also a failure at the box-office.[7][3]

1971–1972: Ending on a high note

Sri Krishna Satya (1971)

After the failure of Bhagya Chakramu, K. V. Reddy had no offers for two years. He also felt humiliated by the layoff of his collaborators by Vijaya Productions. He was worried about not directing another successful film and ending his career as a director with three failures in his last stage.[75][18] He started assisting in the script work of others’ films.

In this situation, N. T. Rama Rao approached him with two scripts written by his collaborator Pingali — Chanakya Chandragupta and Sri Krishna Satya.[3] He offered K. V. Reddy the choice of directing either of the scripts for Rama Rao's own production house. K. V. Reddy chose the latter.[75][3] The plot of Sri Krishna Satya is linked to both Treta Yuga and Dvapara Yuga. The film stars N. T. Rama Rao as Lord Krishna and Jayalalithaa as his consort Satyabhama. After shooting a large part of the film, K. V. Reddy fell ill. Then, Rama Rao finished the remaining portions under the supervision of K. V. Reddy. Sri Krishna Satya released on 24 December 1971 and was commercially successful.[76][7][1][3] The film won the Nandi Award for Second Best Feature Film for the year 1971.[77]

Directing the film and its success gave a lot of satisfaction to K. V. Reddy.[18] He wanted to make one more successful film and then retire to his hometown Tadipatri. As his health deteriorated, he could not fulfil his wish and died on 15 September 1972.[75]

Personal life

K. V. Reddy married Seshamma. They had nine children — five daughters and four sons. When Seshamma was diagnosed with cancer, he was depressed and stopped taking his medicines for Diabetes and Hypertension.[2]

His children were featured in the song "Bhale Thatha Mana Bapuji" in Donga Ramudu (1955). His son Srinivasa Reddy worked as an assistant director to his father on Uma Chandi Gowri Sankarula Katha (1968) and Bhagya Chakramu (1968).[2] Another son K. Ramachandra Reddy was educated at IIT. He is a serial entrepreneur and worked in US for 30 years.[2] He founded Moschip Technologies Ltd. in 1999 in Hyderabad. As of 2015, it is the only publicly traded fab-less semiconductor company based in India.[78]

K. V. Reddy died on 15 September 1972.[75] His wife also died three months after his death.[2]

Filmmaking style

K. V. Reddy was a perfectionist who was passionate about filmmaking. Singeetam Srinivasa Rao, who assisted K. V. Reddy for over a decade, mentions that he had a ‘scientific approach’ to filmmaking.[19] He would always work with a bound script. Everything regarding the film would already be written in the script prior to the commencement of filming — dialogues, shot division, camera angles, props on the set etc.[23][79] Once the script is finalized, he would not make any changes to it during the shooting.[19] He used stopwatch to time his actors calculating the length of each scene to determine the film's length.[18][19]

He was careful in finishing the film within the range of film stock that was planned to be used during preproduction.[18][79] He was also mindful of finishing the film within the range of pre-planned budget. Editing would only start after the completion of shooting.[23]

He was also particular about casting.[23] He was insistent on casting N. T. Rama Rao for the role of Lord Krishna in Mayabazar, though many members of the production opposed it.[2] N. T. Rama Rao followed the filmmaking style of K. V. Reddy after he became a director and was successful.[18]

Collaborators

K. V. Reddy is noted for his collaboration with writer Pingali which produced many successful films.[14] K. V. Reddy also introduced D. V. Narasaraju, who became a noted screenwriter, into the film industry.[17] He also collaborated with Marcus Bartley on most of his films.[7] Pendyala worked as a music composer for seven of his films, while Ghantasala composed the music for three films. Ogirala Ramachandra Rao and Nagayya composed music for three and two films respectively. Singeetam Srinivasa Rao, who would later become a doyen of South Indian cinema, worked with K. V. Reddy from Donga Ramudu (1955) till Uma Chandi Gowri Sankarula Katha (1968). He initially joined Reddy as an apprentice and later became an assistant director in his team.[19][80]

N. T. Rama Rao collaborated with him on eight of his films. Akkineni Nageswara Rao acted in four films of his. Nagayya played the lead role in K. V. Reddy’s first two films — Bhakta Potana, Yogi Vemana and later played supporting roles in three films. S. V. Ranga Rao acted in three of his films — Pathala Bhairavi, Pellinaati Pramanalu, Sri Krishna Satya. B. Saroja Devi played the female lead in four of his films. Savitri and Jamuna each played the female lead in two of K. V. Reddy’s films.

Legacy

I was 7-8 years old when I first saw it [Mayabazaar] as a kid, I loved it immensely. Later, when I came to the film industry, I kept thinking about how KV Reddy and his team made the film back in those days. I was mesmerised by the visual effects in that film. Later, while making Yamadonga, my VFX supervisor and I spent two days just to figure out how KV Reddy had pulled off such amazing special effects back then. The more I explored the world of Mayabazaar, my respect for KV Reddy kept growing.

 — S. S. Rajamouli about K. V. Reddy.[4]

Noted director S. S. Rajamouli cited K. V. Reddy as the Indian director who had the biggest influence on him.[81][4][82]

A street was named after him in his hometown Tadipatri.[2] In 2012, on the occasion of K. V. Reddy’s birth centenary, a book on his film career was written by H. Ramesh Babu and Tanneeru Srinivas.[83]

On the centenary of Indian cinema in April 2013, CNN-IBN included Pathala Bhairavi and Mayabazar in its list of "100 greatest Indian films of all time".[12] In an online poll conducted by CNN-IBN among those 100 films, Mayabazar was voted by the public as the "greatest Indian film of all time."[13]

Archana Nathan of Scroll.in called K. V. Reddy, "the original fantasy movie king". She added that Pathala Bhairavi successfully revived the adventure fantasy genre when it was declared that the genre had run out of steam.[84]

Vedantam Sripatisarma, a film critic, wrote of him, "Kadiri Venkata Reddy stands out as one of the most seasoned minds of yesteryears who missed no moment in entertaining the viewer even inside a subject involving melancholy and drama. His style of comedy was absolutely unimaginable. His ways never appeared to be contrived. There was this great ease with which he moved his subjects."[85]

Filmography

K. V. Reddy directed 14 feature films.

Directed features
Year Title Language Direction Screenplay Story Producer
1942 Bhakta Potana Telugu Yes No No No
1947 Yogi Vemana Yes Yes No Yes
1949 Gunasundari Katha Yes Yes No Yes
1951 Pathala Bhairavi Telugu
Tamil
Yes Yes No No
1954 Pedda Manushulu Telugu Yes Yes Yes Yes
1955 Donga Ramudu Yes Yes Yes No
1957 Mayabazar Telugu
Tamil
Yes Yes No No
1958 Pellinaati Pramanalu[a] Yes Yes No Yes
1961 Jagadeka Veeruni Katha Telugu Yes Yes No Yes
1963 Sri Krishnarjuna Yuddhamu Yes Yes No Yes
1965 Satya Harishchandra Yes Yes No Yes
1968 Uma Chandi Gowri Sankarula Katha Yes Yes Yes No
1968 Bhagya Chakramu Yes Yes No No
1971 Sri Krishna Satya Yes Yes No No

Other roles

Awards

National Film Awards
Filmfare Awards South

In popular culture

K. V. Reddy is portrayed by director Krish Jagarlamudi in the films Mahanati (2018) and NTR: Kathanayakudu (2019).[88]

Notes

  1. ^ The film was simultaneously made in Tamil as Vaazhkai Oppandham with a slightly different cast and released the following year.

References

  1. ^ a b c d e f Nagabhiru, Subbarao (1 July 2022). "KV Reddy: తెలుగు సినిమా ఠీవి.. కేవీ రెడ్డి!". NTV (in Telugu). Retrieved 29 September 2022.
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Bibliography

  • Pulagam Chinnarayana (2019), Mayabazar Madhura Smruthulu, Chennai: Vijaya Publications
  • D. V. Narasaraju (2004), Tera Venuka Kathalu, Hyderabad: Creative Links, retrieved 30 September 2022
  • U. Vinayaka Rao (2012), Telugu Cine Rangam - Pouranika Chitralu, Hyderabad: Telugu Academy, retrieved 6 October 2022

External links

reddy, kadiri, venkata, reddy, july, 1912, september, 1972, indian, film, director, screenwriter, producer, primarily, worked, telugu, cinema, considered, greatest, directors, history, indian, cinema, directed, feature, films, three, national, film, awards, fi. Kadiri Venkata Reddy 1 July 1912 15 September 1972 was an Indian film director screenwriter and producer who primarily worked in Telugu cinema He is considered as one of the greatest directors in the history of Indian cinema 1 2 3 4 He directed 14 feature films 3 and won three National Film Awards and a Filmfare Award South 5 K V ReddyBornKadiri Venkata Reddy1 July 1912Tellamitta Palle near Tadipatri Anantapuram district British India now Andhra India Died16 September 1972 1972 09 16 aged 60 Chennai IndiaOccupation s Director Producer WriterYears active1940 1970SpouseSeshamma m 1932 His filmography includes mythological films like Mayabazar 1957 Sri Krishnarjuna Yuddhamu 1962 Sri Krishna Satya 1972 fantasy films like Gunasundari Katha 1949 Pathala Bhairavi 1951 Jagadeka Veeruni Katha 1961 historical biopics like Bhakta Potana 1942 Yogi Vemana 1947 and drama films like Pedda Manushulu 1954 Donga Ramudu 1955 Pellinaati Pramanalu 1959 6 7 Pathala Bhairavi was the only South Indian film to be screened at the first International Film Festival of India in 1952 Donga Ramudu was archived in the curriculum of the Film and Television Institute of India 8 Mayabazar is widely regarded as one of the greatest films of Telugu cinema 9 10 11 On the centenary of Indian cinema in April 2013 CNN IBN included Pathala Bhairavi and Mayabazar in its list of 100 greatest Indian films of all time 12 In an online poll featuring the films in the list Mayabazar was voted by the public as the greatest Indian film of all time 13 Contents 1 Early life 2 Career 2 1 1937 1941 Early career 2 2 1942 1950 Directorial debut and breakthrough 2 3 1950 1963 Further critical and commercial success 2 4 1964 1970 Decline 2 5 1971 1972 Ending on a high note 3 Personal life 4 Filmmaking style 5 Collaborators 6 Legacy 7 Filmography 8 Awards 9 In popular culture 10 Notes 11 References 12 Bibliography 13 External linksEarly life EditKadiri Venkata Reddy was born on 1 July 1912 in Tellamitta Palle near Tadipatri in Anantapur district in present day Andhra Pradesh 1 14 7 His parents were Konda Reddy and Venkata Rangamma His father was a landlord who owned 150 acres of land His mother was a devotee of Lord Venkateswara His father died when K V Reddy was two years old 2 Later he started living along with his mother at his maternal uncle s home 15 3 He performed well in academics and actively took part in sports like football and hockey He was good at mathematics and painting 2 Moola Narayana Swamy was a close friend of him right from his school days 16 3 17 18 He completed his B Sc degree in Physics 19 in Madras Presidency College 1 While living in Madras he was fascinated with the cinema industry which was still in its nascent stage He started regularly watching films and would watch three films on Sundays 18 P Pullayya was one year senior to him in college P Pullayya entered the film industry while K V Reddy was still in college Both of them would frequently discuss about stories suitable to be made as films 18 K V Reddy graduated in 1935 He wanted to enter the film industry after the completion of his graduation He started reading various books on filmmaking He studied and analysed films and books by Russian and Japanese filmmakers 17 Career EditAfter graduation K V Reddy started a business named The Standard Scientific Instruments Company with his friend A V V Krishna Rao 20 Started with an initial capital of 250 the company manufactured scientific instruments that are used in schools and colleges 18 He ran the business for one year during 1936 37 and it was successful 20 1937 1941 Early career Edit K V Reddy was invited by his childhood friend Moola Narayana Swamy to work in the production department of a film he was co producing 18 K V Reddy joined as a cashier for Rohini Pictures in 1937 for the film Gruhalakshmi 20 17 3 The film released in 1938 and was commercially successful 14 Rohini Pictures was formed by the partnership of H M Reddy along with B N Reddy and Moola Narayana Swamy The latter two had differences with H M Reddy and split themselves from Rohini Pictures and established Vauhini Pictures 21 18 Narayana Swamy was the Chairman and B N Reddy was the Managing Director of the company 22 K V Reddy joined Vauhini Pictures along with them 17 He was also made a partner in the company 2 He worked as a Production Manager for Vauhini films like Vande Mataram 1939 Sumangali 1940 Devatha 1941 3 7 While working as a cashier and a production manager K V Reddy developed understanding of various aspects of filmmaking 20 3 While working at Vauhini Pictures he became acquainted with Kamalakara Kameswara Rao who was an assistant to B N Reddy They made a pact that the first one to become a director among them would work as an assistant to the other 23 1942 1950 Directorial debut and breakthrough Edit Bhakta Pothana 1943 While working as a production manager at Vauhini K V Reddy prepared the script for a film based on the life of 15th century Telugu poet Pothana 20 Though it was opposed by various people in the company for K V Reddy s lack of directorial experience Narayana Swamy greenlit the project The film was titled Bhakta Pothana and featured V Nagayya in the title role 14 Kamalakara Kameswara Rao assisted him as was previously agreed upon 23 The production of the film was interrupted by the second world war But Bhakta Pothana completed its production and was finally released on 7 January 1943 The film was successful all over South India including Mysore state and Kerala 24 17 K V Reddy made a cameo in the song Oho Tapodhana as an audience member in Swargaseema 1945 After the huge success of Bhakta Pothana Narayana Swamy who had interests in other business ventures focused on film production He made a proposal to the board to confine Vauhini Pictures to film distribution and start Vauhini Productions for film production The proposal was approved and Narayana Swamy invested 2 lakh out of the total capital of 2 5 lakh Rest of the 50 000 was provided by the family of B N Reddy and K V Reddy 21 Thus K V Reddy became a partner in Vauhini Productions It was decided that B N Reddy and K V Reddy would alternately direct films for the production house 17 When Vauhini Productions made Swargaseema 1945 as its first production under the direction of B N Reddy K V Reddy worked as a production manager for the film 17 Though the film faced troubles due to the shortage of film stock due to the world war it became successful 22 K V Reddy also made a cameo appearance in the song Oho Tapodhana 25 Yogi Vemana 1947 While working on Swargaseema K V Reddy started preparing the script for his next directorial venture Along with Samudrala Sr he gathered information on Vemana from historical and folklore sources and prepared the script for Yogi Vemana 1947 K V Reddy collaborated once again with Nagayya who played the lead role 1 The film was critically acclaimed but underperformed commercially 2 Ashish Rajadhyaksha and Paul Willemen in Encyclopedia of Indian Cinema note Bhakta Pothana and Yogi Vemana contributed to Chittor V Nagaiah s image as South Indian cinema s most famous actor in the saint film genre 6 Around the same time Vauhini Productions films were getting delayed due to lack of studio facilities And so they decided to build a studio of their own 21 Narayana Swamy invested the capital required for building the studio while B N Reddy took up the responsibility of managing the construction work Even though B N Reddy was to direct the next film for Vauhini as per the agreement it fell upon K V Reddy to direct the next film as B N Reddy was busy in the construction work of the studio 26 Gunasundari Katha 1949 K V Reddy wanted to make a film that was distinct from his previous films and any of the films produced till then by Vauhini He chose William Shakespeare s play King Lear as the inspiration for the core plot 7 But K V Reddy and his writers Pingali and Kamalakara Kameswara Rao changed the tone from the tragedy of King Lear to a more entertaining one for the film Titled Gunasundari Katha 1949 the film was successful at the box office 27 21 28 The film had a scene where the protagonist turns into a bear due to a curse K V Reddy remembered a kind hearted bear in his childhood which spared him his life and made it a character in the film The film was later remade in Tamil as Gunasundari 1955 by Vijaya Productions under the direction of Kamalakara Kameswara Rao 27 1950 1963 Further critical and commercial success Edit Pathala Bhairavi 1951 Nagi Reddi and Chakrapani signed K V Reddy in 1950 to direct Pathala Bhairavi The film was based on a story from Kasi Majilee Kathalu written by Madhira Subbanna Deekshitulu 29 Pingali adapted the content and wrote the film s story Kamalakara Kameswara Rao and Reddy worked on the screenplay 30 Pingali was also inspired from the story of Aladdin 30 Pathala Bhairavi was made as a bilingual film shot in Telugu and Tamil simultaneously with both the versions having the same title The film stars N T Rama Rao S V Ranga Rao and K Malathi The film focuses on a gardener s son who has to amass wealth equal to that of the king of Ujjain to marry his daughter and a sorcerer who has to sacrifice an intelligent and brave young man to Goddess Pathala Bhairavi to gain access to a statuette which can grant any wish As the film is shot as a bilingual production lasted for a whole year starting from 5 February 1950 until 8 February 1951 The Telugu version of Pathala Bhairavi was released on 15 March 1951 and the Tamil version on 17 May 1951 Both versions were commercially successful Pathala Bhairavi became the first Telugu film to run continuously for 175 days 31 and the first Telugu film to have a direct run of 200 days 32 The 1952 Hindi version was also successful Pathala Bhairavi is considered to be a breakthrough film for both Rama Rao and Ranga Rao 7 The success of the film established Vijaya Productions as a prominent production house in South Indian cinema 6 It was also the only South Indian film to be screened at the first International Film Festival of India held at Mumbai on 24 January 1952 Pedda Manushulu 1954 Pedda Manushulu poster After the success of Pathala Bhairavi Nagi Reddi asked K V Reddy to make another fantasy film for Vijaya Productions 33 But after directing two historical films Bhakta Pothana Yogi Vemana and two fantasy films Gunasundari Katha Pathala Bhairavi K V Reddy wanted to make a drama film this time As B N Reddy and K V Reddy previously agreed to alternately direct films for Vauhini K V Reddy planned to make his next film on Vauhini Productions banner 34 K V Reddy was interested in western literature and films The Pillars of Society a 1877 play by famous Norwegian playwright Henrik Ibsen attracted him 7 He wanted to direct a film based on the play He collaborated with D V Narasaraju and D B G Tilak and prepared the script 35 Only two characters from the play were retained and rest of the story was newly developed by the writers 34 The film titled Pedda Manushulu portrayed corruption among so called respectable persons of the society 7 1 It released on 11 March 1954 and was commercially successful 36 34 It became the first Telugu film to win the National Film Award 7 36 The film became a trendsetter for many later films with a similar theme It showed that those who are considered Pedda Manushulu transl Gentlemen or transl Respectable People by the society are corrupt After the film s release the term Pedda Manushulu had negative connotations in Telugu culture for a long time 36 The film proved K V Reddy s capability in directing not only fantasy and mythological films but also social dramas 34 Donga Ramudu 1955 Poster of Donga Ramudu After Akkineni Nageswara Rao became a major movie star in the early 1950s his friend and mentor Dukkipati Madhusudhana Rao wanted to launch their own production company 37 They established Annapurna Pictures named after Madhusudhana Rao s stepmother 38 Madhusudana Rao Nageswara Rao and few others were its partners 39 37 They wanted K V Reddy to direct the first film for their banner and waited for more than two years for him 17 D V Narasaraju the writer of Pedda Manushulu was chosen to pen the story and dialogues 38 37 Since he was directing Nageswara Rao for the first time K V Reddy thought it should be different from the actor s earlier films 40 He suggested a storyline on brother sister sentiment with the brother going to any extent even giving up his life for the sake of his sister 40 Madhusudana Rao recollected a short story Loving Brothers that he had previously read In the story the elder brother commits robberies to educate his younger brother 40 Taking only that point replacing the younger brother with a sister Narasaraju Madhusudana Rao and K V Reddy wrote the script of Donga Ramudu 40 Released on October 2 1955 Donga Ramudu became a super hit 37 38 39 40 The success of the film established Annapurna Pictures as a leading production house in Telugu cinema The film was later archived by the curriculum of the Film and Television Institute of India 8 Donga Ramudu was dubbed in Tamil as Thiruttu Raman 1956 and was commercially successful 38 41 It was later remade in Hindi as Man Mauji 1962 and again in Tamil as Vasanthi 1988 Mayabazar 1957 K V Reddy always had a vision of making a mythological film with huge sets similar to Hollywood films He found support from Vijaya Productions founded by Nagi Reddi and Chakrapani 7 After the success of Pathala Bhairavi Vijaya Productions selected the film s technical crew for an adaptation of Sasirekha Parinayam also known as Mayabazar The eighth adaptation of the folk tale Sasirekha Parinayam 42 it was the studio s first mythological film 43 K V Reddy wrote and directed Mayabazar assisted by Singeetam Srinivasa Rao 44 It was produced by Nagi Reddi and Chakrapani Nearly a year was spent on pre production and casting 43 Pingali wrote the story dialogues and lyrics K V Reddy and Marcus Bartley shooting the scene where Sasirekha Savitri looks at the Priyadarsini mirror The film was produced in Telugu and Tamil versions with a slightly different cast for each N T Rama Rao hesitant to play Krishna after a negative response to his cameo appearance in Sonta Ooru 1956 agreed at K V Reddy s insistence and special care was taken with his costume and body language 43 45 Mayabazar was the first of Rama Rao s many appearances as Krishna During rehearsals K V Reddy timed his actors with a stopwatch calculating the length of each scene including songs to determine the film s length 43 D S Ambu Rao Bartley s assistant said that Mayabazar was shot according to the screenplay and Bartley s lighting 46 In addition to the principal technicians and actors a crew of 400 including light men carpenters and painters worked on Mayabazar during production 43 The Telugu version of Mayabazar was released on 27 March 1957 43 and the Tamil version two weeks later on 12 April 47 48 Both versions have a film reel length of 5 888 metres 19 318 ft A commercial success Mayabazar had a theatrical run of 100 days in 24 theatres and went on to become a silver jubilee film with a theatrical run of 175 days 25 weeks 43 Mayabazar was the first colourised Telugu film 49 with its audio remastered from monaural to a DTS 5 1 channel system 50 Mayabazar is considered as a classic in Telugu cinema particularly in its use of technology 9 10 51 3 Various words and phrases such as antha alamalame kada Is everything fine Asamadiyulu Friends Tasamadiyulu Enemies Gilpam and Gimbali bed and room mat later became part of Telugu vernacular 52 Pellinaati Pramanalu 1958 K V Reddy founded a production company named Jayanthi Pictures in partnership with P S Reddy and Tikkavarapu Pattabhirama Reddy 7 K V Reddy liked the film The Seven Year Itch 1955 and wanted to make a film on the same theme He initially wanted to make this film for Annapurna Pictures maiden production but dropped the idea as the producer D Madhusudhana Rao was not keen on it 2 He chose this idea for Jayanthi Pictures first project 53 Titled Pellilnati Pramanalu the film starred Akkineni Nageswara Rao and Jamuna with music composed by Ghantasala The film was simultaneously made in Tamil as Vaazhkai Oppandham with a slightly different cast that released the following year 53 The Telugu version was released on December 12 1958 and the Tamil film on September 4 1959 The Telugu version was above average at the box office while the Tamil film fared average but recovered its money through pre selling 53 At the 6th National Film Awards Pellinaati Pramanalu won the award for Best Feature Film in Telugu 54 Declining Sita Rama Kalyanam 1961 N T Rama Rao s brother N Trivikrama Rao decided to produce a film based on Ramayana for his company National Art Theatre Rama Rao s portrayal of the Ravana in Bhookailas 1958 earned him critical acclaim 55 Also Ravana s reputation as a renowned Lord Siva devotee made Rama Rao consider reprising the role in this film with a more layered representation of the character 56 Rama Rao approached his mentor K V Reddy to direct the film But K V Reddy wanted Rama Rao to don the role of Lord Rama and S V Ranga Rao to play the character of Ravana 57 Since Rama Rao was adamant about playing Ravana K V Reddy declined the offer saying that he could not envision Rama Rao playing a demon Rama Rao then decided to direct the film himself marking his directorial debut with the film titled Sita Rama Kalyanam 1961 56 57 Jagadeka Veeruni Katha 1961 K V Reddy s next project was the Vijaya Productions fantasy film Jagadeka Veeruni Katha 1961 The film was adapted from a popular Tamil folktale on which a previous film Pakshiraja Films Jagathalapratapan 1944 was also based 58 Screenwriter Pingali and K V Reddy took the core plot from Jagathala Prathapan but added new characters made other changes to the story and prepared the script of Jagadeka Veeruni Katha which made it quite distinct from the 1944 film 58 The film starred N T Rama Rao B Saroja Devi and Rajanala with music composed by Pendyala Released on August 9 1961 the film was a box office success 7 The film was also dubbed into Bengali Hindi Kannada Odia and Tamil 58 Sri Krishnarjuna Yuddhamu 1963 K V Reddy s next project was the mythological film Sri Krishnarjuna Yuddhamu 1963 The film was based on the popular Telugu play Gayopakhyanam written by Chilakamarti Lakshmi Narasimham in 1890 K V Reddy also produced the film under the Jayanthi Pictures banner 59 60 The film stars N T Rama Rao as Krishna and Akkineni Nageswara Rao as Arjuna Initially Nageswara Rao was not keen on acting in a mythological film alongside Rama Rao However he accepted the role due to his respect towards K V Reddy for having directed Donga Ramudu 1955 the maiden venture of his own production house Annapurna Pictures 60 61 Sri Krishnarjuna Yuddhamu became a commercial success 7 The film was later dubbed into Kannada and Tamil 62 1964 1970 Decline Edit Satya Harishchandra 1965 After the success of Sri Krishnarjuna Yuddhamu based on popular mythological play Gayopakhyanam K V Reddy planned a film based on another mythological play Satya Harishchandra for Vijaya Productions 63 The songs and poems written by Balijepalli Lakshmikantha Kavi for his magnum opus play Satya Harischandriyamu in 1924 were already popular with the audience However due to copyright issues K V Reddy could not use those poems Pingali wrote new poems and songs for the film 64 K V Reddy also produced the film for Vijaya Productions 65 The film titled Satya Harishchandra starred N T Rama Rao in the title role and S Varalakshmi as Chandramathi 66 The film released on 22 April 1965 and was a failure at the box office 67 7 3 Audience accustomed to the old poems of Lakshmikantha Kavi were disappointed with the new ones and this was attributed as one of the reasons for the failure of the film 64 67 K V Reddy produced the film simultaneously in Kannada with the same title starring Dr Rajkumar The Kannada film was hugely successful at the time of its release and is seen as a milestone in Kannada cinema 68 69 It won the President s silver medal for Best Feature Film in Kannada at the 13th National Film Awards 70 It also became the third Indian and the first South Indian black and white film to be digitally coloured in 2008 71 69 Uma Chandi Gowri Sankarula Katha 1968 K V Reddy s next film was Uma Chandi Gowri Sankarula Katha 1968 It is a mythological film produced by Nagi Reddi and Chakrapani under the Vijaya Productions banner The film starred N T Rama Rao as Lord Siva and B Saroja Devi in a triple role as Uma Chandi and Gowri 72 73 Released on 11 January 1968 the film was a commercial failure 74 7 3 Bhagya Chakramu 1968 After directing two consecutive flop films for Vijaya Productions technicians and crew who were a part of K V Reddy s team and were being employed by Vijaya Productions on a monthly salary basis were laid off by the company This caused a stir in the film industry 75 K V Reddy started directing a folklore film titled Bhagya Chakramu for his own production company Jayanthi Pictures with N T Rama Rao in the lead role K V Reddy clashed with his partners in Jayanthi Pictures during the production Though he was credited as the director and producer K V Reddy s involvement in the making of the film was less 17 The film released on 13 September 1968 and was also a failure at the box office 7 3 1971 1972 Ending on a high note Edit Sri Krishna Satya 1971 After the failure of Bhagya Chakramu K V Reddy had no offers for two years He also felt humiliated by the layoff of his collaborators by Vijaya Productions He was worried about not directing another successful film and ending his career as a director with three failures in his last stage 75 18 He started assisting in the script work of others films In this situation N T Rama Rao approached him with two scripts written by his collaborator Pingali Chanakya Chandragupta and Sri Krishna Satya 3 He offered K V Reddy the choice of directing either of the scripts for Rama Rao s own production house K V Reddy chose the latter 75 3 The plot of Sri Krishna Satya is linked to both Treta Yuga and Dvapara Yuga The film stars N T Rama Rao as Lord Krishna and Jayalalithaa as his consort Satyabhama After shooting a large part of the film K V Reddy fell ill Then Rama Rao finished the remaining portions under the supervision of K V Reddy Sri Krishna Satya released on 24 December 1971 and was commercially successful 76 7 1 3 The film won the Nandi Award for Second Best Feature Film for the year 1971 77 Directing the film and its success gave a lot of satisfaction to K V Reddy 18 He wanted to make one more successful film and then retire to his hometown Tadipatri As his health deteriorated he could not fulfil his wish and died on 15 September 1972 75 Personal life EditK V Reddy married Seshamma They had nine children five daughters and four sons When Seshamma was diagnosed with cancer he was depressed and stopped taking his medicines for Diabetes and Hypertension 2 His children were featured in the song Bhale Thatha Mana Bapuji in Donga Ramudu 1955 His son Srinivasa Reddy worked as an assistant director to his father on Uma Chandi Gowri Sankarula Katha 1968 and Bhagya Chakramu 1968 2 Another son K Ramachandra Reddy was educated at IIT He is a serial entrepreneur and worked in US for 30 years 2 He founded Moschip Technologies Ltd in 1999 in Hyderabad As of 2015 it is the only publicly traded fab less semiconductor company based in India 78 K V Reddy died on 15 September 1972 75 His wife also died three months after his death 2 Filmmaking style EditK V Reddy was a perfectionist who was passionate about filmmaking Singeetam Srinivasa Rao who assisted K V Reddy for over a decade mentions that he had a scientific approach to filmmaking 19 He would always work with a bound script Everything regarding the film would already be written in the script prior to the commencement of filming dialogues shot division camera angles props on the set etc 23 79 Once the script is finalized he would not make any changes to it during the shooting 19 He used stopwatch to time his actors calculating the length of each scene to determine the film s length 18 19 He was careful in finishing the film within the range of film stock that was planned to be used during preproduction 18 79 He was also mindful of finishing the film within the range of pre planned budget Editing would only start after the completion of shooting 23 He was also particular about casting 23 He was insistent on casting N T Rama Rao for the role of Lord Krishna in Mayabazar though many members of the production opposed it 2 N T Rama Rao followed the filmmaking style of K V Reddy after he became a director and was successful 18 Collaborators EditK V Reddy is noted for his collaboration with writer Pingali which produced many successful films 14 K V Reddy also introduced D V Narasaraju who became a noted screenwriter into the film industry 17 He also collaborated with Marcus Bartley on most of his films 7 Pendyala worked as a music composer for seven of his films while Ghantasala composed the music for three films Ogirala Ramachandra Rao and Nagayya composed music for three and two films respectively Singeetam Srinivasa Rao who would later become a doyen of South Indian cinema worked with K V Reddy from Donga Ramudu 1955 till Uma Chandi Gowri Sankarula Katha 1968 He initially joined Reddy as an apprentice and later became an assistant director in his team 19 80 N T Rama Rao collaborated with him on eight of his films Akkineni Nageswara Rao acted in four films of his Nagayya played the lead role in K V Reddy s first two films Bhakta Potana Yogi Vemana and later played supporting roles in three films S V Ranga Rao acted in three of his films Pathala Bhairavi Pellinaati Pramanalu Sri Krishna Satya B Saroja Devi played the female lead in four of his films Savitri and Jamuna each played the female lead in two of K V Reddy s films Legacy EditI was 7 8 years old when I first saw it Mayabazaar as a kid I loved it immensely Later when I came to the film industry I kept thinking about how KV Reddy and his team made the film back in those days I was mesmerised by the visual effects in that film Later while making Yamadonga my VFX supervisor and I spent two days just to figure out how KV Reddy had pulled off such amazing special effects back then The more I explored the world of Mayabazaar my respect for KV Reddy kept growing S S Rajamouli about K V Reddy 4 Noted director S S Rajamouli cited K V Reddy as the Indian director who had the biggest influence on him 81 4 82 A street was named after him in his hometown Tadipatri 2 In 2012 on the occasion of K V Reddy s birth centenary a book on his film career was written by H Ramesh Babu and Tanneeru Srinivas 83 On the centenary of Indian cinema in April 2013 CNN IBN included Pathala Bhairavi and Mayabazar in its list of 100 greatest Indian films of all time 12 In an online poll conducted by CNN IBN among those 100 films Mayabazar was voted by the public as the greatest Indian film of all time 13 Archana Nathan of Scroll in called K V Reddy the original fantasy movie king She added that Pathala Bhairavi successfully revived the adventure fantasy genre when it was declared that the genre had run out of steam 84 Vedantam Sripatisarma a film critic wrote of him Kadiri Venkata Reddy stands out as one of the most seasoned minds of yesteryears who missed no moment in entertaining the viewer even inside a subject involving melancholy and drama His style of comedy was absolutely unimaginable His ways never appeared to be contrived There was this great ease with which he moved his subjects 85 Filmography EditK V Reddy directed 14 feature films Directed features Year Title Language Direction Screenplay Story Producer1942 Bhakta Potana Telugu Yes No No No1947 Yogi Vemana Yes Yes No Yes1949 Gunasundari Katha Yes Yes No Yes1951 Pathala Bhairavi TeluguTamil Yes Yes No No1954 Pedda Manushulu Telugu Yes Yes Yes Yes1955 Donga Ramudu Yes Yes Yes No1957 Mayabazar TeluguTamil Yes Yes No No1958 Pellinaati Pramanalu a Yes Yes No Yes1961 Jagadeka Veeruni Katha Telugu Yes Yes No Yes1963 Sri Krishnarjuna Yuddhamu Yes Yes No Yes1965 Satya Harishchandra Yes Yes No Yes1968 Uma Chandi Gowri Sankarula Katha Yes Yes Yes No1968 Bhagya Chakramu Yes Yes No No1971 Sri Krishna Satya Yes Yes No NoOther roles Satya Harishchandra 1965 Kannada Producer Swarga Seema 1945 Production manager Devata 1941 Production manager Sumangali 1940 Production manager Vande Mataram 1939 Production managerAwards EditNational Film AwardsNational Film Award for Best Feature Film in Telugu Pedda Manushulu 1955 86 National Film Award for Best Feature Film in Telugu Pellinaati Pramanalu 1958 87 National Film Award for Best Feature Film in Kannada Satya Harishchandra 1966 70 Filmfare Awards SouthFilmfare Best Director Award Telugu Sri Krishna Satya 1972 In popular culture EditK V Reddy is portrayed by director Krish Jagarlamudi in the films Mahanati 2018 and NTR Kathanayakudu 2019 88 Notes Edit The film was simultaneously made in Tamil as Vaazhkai Oppandham with a slightly different cast and released the following year References Edit a b c d e f Nagabhiru Subbarao 1 July 2022 KV Reddy త ల గ స న మ ఠ వ క వ ర డ డ NTV in Telugu Retrieved 29 September 2022 a b c d e f g h i j k l Pulagam Chinnarayana జగద క దర శక డ Sakshi in Telugu Retrieved 29 September 2022 a b c d e f g h i j k l m n క వ ర డ డ న ట దర శక ల దర క స ఫ ర త ద యక V6 News in Telugu 1 July 2022 Retrieved 29 September 2022 a b c Kumar Hemanth 27 April 2017 SS Rajamouli on Baahubali 2 The Conclusion being an atheist and his love for cinema Firstpost Retrieved 29 September 2022 I was 7 8 years old when I first saw it as a kid I loved it immensely Later when I came to the film industry I kept thinking about how KV Reddy and his team made the film back in those days I was mesmerised by the visual effects in that film Later while making Yamadonga my VFX supervisor and I spent two days just to figure out how KV Reddy had pulled off such amazing special effects back then The more I explored the world of Mayabazaar my respect for KV Reddy kept growing Nostalgia Pathala Bhairavi CineGoer com Archived from the original on 28 September 2012 Retrieved 27 August 2012 a b c Rajadhyaksha Ashish Willemen Paul 10 July 2014 Encyclopedia of Indian Cinema Routledge p 199 ISBN 978 1 135 94318 9 a b c d e f g h i j k l m n o p q Star Profiles Colossal Visionary of films K V Reddy Telugucinema com 30 June 2012 Archived from the original on 20 January 2013 Retrieved 4 October 2022 a b Sashidhar AS 13 August 2012 Donga Ramudu was included in FTII The Times of India Press release Archived from the original on 4 May 2013 Retrieved 27 August 2012 a b Narasimham M L 19 January 2007 Reliving the reel and the real The Hindu Archived from the original on 4 February 2015 Retrieved 29 September 2022 a b Bhattacharjee Sumit 20 February 2010 Colouring the colourful The Hindu Archived from the original on 2 February 2015 Retrieved 29 September 2022 How the Telugu classic Mayabazar set a trend The Hindu 18 November 2021 ISSN 0971 751X Retrieved 29 September 2022 S S Rajamouli calls Mayabazar the greatest classic and absolute influence of all times not only on me and my generation of filmmakers but the entire Telugu film industry a b 100 Years of Indian Cinema The 100 greatest Indian films of all time CNN IBN 7 April 2013 Archived from the original on 12 March 2015 Retrieved 29 September 2022 a b Mayabazar is India s greatest film ever IBNLive poll CNN IBN 12 May 2013 Archived from the original on 6 January 2016 Retrieved 2 October 2022 a b c d S V Rama Rao C V R Manikyeswari 8 September 2018 భ గ యచక రమ ఫ ల ష బ య క 50 Andhra Bhoomi in Telugu Retrieved 29 September 2022 Pulagam Chinnarayana 2019 p 36 Pulagam Chinnarayana 2019 p 37 a b c d e f g h i j Raavi Kondala Rao ప రత భక గ ట ర య స జనక స ద ట ర య స న మ ర గదర శక ల Sitara in Telugu Eenadu Archived from the original on 9 November 2018 Retrieved 6 October 2022 a b c d e f g h i j k Vinayaka Rao U 11 November 2009 దర శక లక మ ర గదర శక డ క వ ర డ డ Navya in Telugu Andhra Jyothi Retrieved 7 October 2022 a b c d e Singeetam Srinivasa Rao 1 July 2012 స వర ణయ గ న న చ ప చ న గ ర వ Eenadu in Telugu Retrieved 7 October 2022 a b c d e Pulagam Chinnarayana 2019 p 38 a b c d వ ణ గ ప ల డ న గస ర 21 August 2021 త ల గ స న మ స వర ణయ గ ల మ లస త భ Sakshi in Telugu Retrieved 1 October 2022 a b D V Narasaraju 2004 p 9 a b c d e Singeetam Srinivasa Rao మహ దర శక డ గ ర చ ఆయన శ ష యదర శక డ Sakshi in Telugu Retrieved 7 October 2022 Bhaktha Potana 1943 M L Narasimham Blast from the past The Hindu 11 December 2011 Pulagam Chinnarayana 2009 p 63 sfn error no target CITEREFPulagam Chinnarayana2009 help D V Narasaraju 2004 p 13 a b Narasimham M L 29 September 2012 Gunasundari Katha 1949 The Hindu ISSN 0971 751X Retrieved 30 September 2022 Gudipoodi Srihari Telugu Cinema Past and Present Idlebrain Retrieved 1 October 2022 Gunasundari Katha was an experiment by itself with Kasturi Siva Rao a comedian as hero It clicked and made good profits Tollywood on remake spree The New Indian Express 28 January 2011 Archived from the original on 21 July 2019 Retrieved 21 July 2019 a b Narasimham M L 13 April 2013 Pathalabhairavi 1951 The Hindu ISSN 0971 751X Retrieved 30 September 2022 Kavirayani Suresh 14 September 2013 A few milestones in Tollywood The Times of India Archived from the original on 28 May 2015 Retrieved 28 May 2015 Balakrishna s film Legend sets a new TFI record The Times of India 30 April 2015 Archived from the original on 28 May 2015 Retrieved 28 May 2015 D V Narasaraju 2004 p 19 a b c d Pulagam Chinnarayana 10 March 2014 చ న న బ ద ధ ల ప ద ద మన ష ల ప స న మ చ రకత త Sakshi in Telugu Retrieved 4 October 2022 D V Narasaraju 2004 p 23 a b c Nostalgia Peddamanushulu 1954 CineGoer com 14 December 2007 Archived from the original on 22 April 2009 Retrieved 4 October 2022 a b c d ర వ క డలర వ 2 September 2018 ఆణ మ త య ల ప రమ ణ ల వద దన క ట ద గర మ డ వచ చ డ స త ర in Telugu Eenadu Archived from the original on 2 September 2018 Retrieved 4 October 2022 a b c d న ట త అరవ ఏళ ళ ప ర త చ స క న న ద గర మ డ Andhra Jyothi in Telugu 1 October 2015 Archived from the original on 12 June 2021 Retrieved 4 October 2022 a b Narasimham M L 3 July 2014 Donga Ramudu 1955 The Hindu Retrieved 4 October 2022 a b c d e ద గర మ డ క 60 ఏళ ల Praja Sakti in Telugu October 2015 Archived from the original on 4 October 2015 Retrieved 4 October 2022 Film News Anandan 23 October 2004 Sadhanaigal Padaitha Thamizh Thiraipada Varalaru History of Landmark Tamil Films in Tamil Chennai Sivakami Publishers Archived from the original on 26 August 2017 Sastry A Ramalinga 11 August 2006 Fifty and still refreshing The Hindu Archived from the original on 28 January 2015 Retrieved 28 January 2015 a b c d e f g Narasimham M L 30 April 2015 Mayabazar 1957 The Hindu Archived from the original on 2 May 2015 Retrieved 2 May 2015 Rangan Baradwaj 4 November 2011 Lights Camera Conversation Crouched around a campfire storyteller The Hindu Archived from the original on 5 October 2014 Retrieved 4 February 2015 న దమ ర త రక ర మ న వ శ వర ప Multiple shades of N T Rama Rao s talent Andhra Prabha in Telugu 27 May 2010 Archived from the original on 4 February 2015 Retrieved 4 February 2015 Sarma G V Prasad 14 April 2006 Ace lensman recalls magic moments The Hindu Archived from the original on 30 December 2014 Retrieved 30 December 2014 1957 ல வ ள ய ன படப பட ட யல தய ர ப ப ளர கள வ பரம Films released in 1957 Producers Association Information Lakshman Sruthi Archived from the original on 17 December 2016 Retrieved 17 December 2016 Maya Bazaar The Indian Express 12 April 1957 p 1 Retrieved 19 June 2021 Yesteryears Mayabazar in colour The New Indian Express 25 January 2010 Archived from the original on 4 February 2015 Retrieved 4 February 2015 Bhaskar B V S 1 February 2010 Mayabazar in new avatar exciting The Hindu Archived from the original on 2 February 2015 Retrieved 2 February 2015 Telugu classics to watch along with family this Deepavali The Times of India 5 November 2012 Archived from the original on 5 February 2015 Retrieved 29 September 2022 Chandrakanth W 21 April 2006 Maya Bazaar forever The Hindu Archived from the original on 2 January 2015 Retrieved 2 January 2015 a b c Narasimham M L 30 July 2015 Pellinati Premanalu 1958 The Hindu Archived from the original on 20 July 2022 Retrieved 5 October 2022 State Awards for Films International Film Festival of India 28 April 1959 Archived from the original on 20 October 2012 Retrieved 3 September 2011 Narasimham M L 14 April 2016 Sita Rama Kalyanam 1961 The Hindu Archived from the original on 9 May 2021 Retrieved 9 May 2021 a b అరవ ఏళ ళ స త ర మ కళ య ణ Seeta Rama Kalyanam turns 60 in Telugu NTV Telugu 6 January 2021 Archived from the original on 9 May 2021 Retrieved 9 May 2021 a b Pulagam Chinnarayana 2009 pp 243 244 sfn error no target CITEREFPulagam Chinnarayana2009 help a b c Narasimham M L 7 July 2016 Jagadeka Veeruni Katha 1961 The Hindu Archived from the original on 10 June 2020 Retrieved 10 June 2020 Naati 101 Chitralu S V Rama Rao Kinnera Publications Hyderabad 2006 pp 193 4 a b య వ న యకర వ 28 May 2015 క ష ణ ర జ న చ త ర న క బ ర క ఎ ద క Andhra Jyothi in Telugu Retrieved 5 October 2022 U Vinayaka Rao 2012 p 86 Film News Anandan 23 October 2004 Sadhanaigal Padaitha Thamizh Thiraipada Varalaru History of Landmark Tamil Films in Tamil Chennai Sivakami Publishers Archived from the original on 21 November 2017 సత య హర శ చ ద ర Satya Harischandra Visalaandhra in Telugu 25 April 1965 Retrieved 6 October 2022 a b U Vinayaka Rao 2012 pp 89 90 Satya Harishchandra 1965 Telugu Full Length Movie N T Rama Rao S Varalakshmi Shalimar Video Company retrieved 6 October 2022 Prakasham Vasiraju 30 April 1965 సత య హర శ చ ద ర సమ క ష Satya Harischandra Review Andhra Patrika in Telugu Retrieved 6 September 2020 a b Kesava Rao V S 6 December 2015 న ట క న ట క మ ట స న మ హర శ చ ద ర Mana Telangana in Telugu Retrieved 6 October 2022 Ashish Rajadhyaksha Paul Willemen 10 July 2014 Encyclopedia of Indian Cinema Taylor amp Francis ISBN 978 1 135 94325 7 a b Kumar G S 24 April 2008 Sathya Harishchandra comes to life in colour The Times of India a b 13th National Film Awards PDF Directorate of Film Festivals Archived PDF from the original on 25 July 2020 Retrieved 6 October 2022 Satya Harishchandra CDs to be screened in schools soon The Hindu 22 April 2008 Retrieved 7 October 2014 Masura స న మ ఉమ చ డ గ ర శ క ర ల కథ Cinema Uma Chandi Gowri Shankarula Katha Visalaandhra in Telugu Retrieved 24 September 2020 Krishna Radha 21 January 1968 ర ప వ న ఉమ చ డ గ ర శ క ర ల కథ Roopa Vaani Uma Chandi Gowri Shankarula Katha Andhra Prabha in Telugu Retrieved 24 September 2020 U Vinayaka Rao 2012 p 99 a b c d e D V Narasaraju 2004 p 32 U Vinayaka Rao 2012 p 100 న ద అవ ర డ వ జ తల పర పర 1964 2008 A series of Nandi Award Winners 1964 2008 PDF in Telugu Information amp Public Relations of Andhra Pradesh Retrieved 21 August 2020 Pioneer in chips bets on Made in India business Deccan Chronicle 12 May 2015 Retrieved 6 October 2022 a b Interview with Gudipoodi Srihari by Jeevi Idlebrain com 25 December 2000 Retrieved 9 October 2022 KV Reddy used to estimate the length of shot in the planning stage and write it in the script itself Then he used to order raw film in accordance with the estimation done during the script stage KV Reddy was one of the most economical directors M L Narasimham 20 May 2005 Spinning magic The Hindu Archived from the original on 9 April 2006 Retrieved 7 October 2022 S S Rajamouli s Rapid Fire RRR Bollywood Hungama 27 December 2021 retrieved 29 September 2022 From 4 01 to 4 30 Rajamani Radhika 7 November 2006 I am trying to experiment Rediff Retrieved 29 September 2022 In Telugu cinema KV Reddy films are my favourites Marga Darsakudu KV Reddy A book on KV Reddy launched Idlebrain 16 September 2012 Retrieved 3 October 2022 Nathan Archana 15 September 2017 KV Reddy director of Pathala Bhairavi and Mayabazar was the original fantasy movie king Scroll in Retrieved 3 October 2022 Sripatisarma Vedantam 6 June 2019 Southern Glory About South Indian films among top 100 Indian films listed by CNN IBN during Indian Film Centenary Year 2013 Notion Press ISBN 978 1 64587 251 1 2nd National Film Awards PDF Directorate of Film Festivals Retrieved 23 August 2011 6th National Film Awards International Film Festival of India Archived from the original on 20 October 2012 Retrieved 3 September 2011 Dundoo Sangeetha Devi 9 January 2019 NTR Kathanayakudu review On a reverential tone The Hindu ISSN 0971 751X Bibliography EditPulagam Chinnarayana 2019 Mayabazar Madhura Smruthulu Chennai Vijaya Publications D V Narasaraju 2004 Tera Venuka Kathalu Hyderabad Creative Links retrieved 30 September 2022 U Vinayaka Rao 2012 Telugu Cine Rangam Pouranika Chitralu Hyderabad Telugu Academy retrieved 6 October 2022External links EditK V Reddy at IMDb Retrieved from https en wikipedia org w index php title K V Reddy amp oldid 1143299617, wikipedia, wiki, book, books, library,

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