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Eenadu

December 04, 2023

This article is about the newspaper. For the 1982 Malayalam film, see Ee Nadu. For the 2009 Telugu film, see Eenadu (2009 film).

Eenadu (Telugu: ఈనాడు; lit. 'Today/This Land')[4] is the largest[5] circulated Telugu-language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana.[6]

Eenadu
ఈనాడు
Front page of Eenadu, 2020
TypeDaily newspaper
FormatBroadsheet
Owner(s)Ramoji Rao[1]
PublisherEenadu Publications
Editor-in-chiefM.Nageswara Rao (Andhra Pradesh, Karnataka, New Delhi editions)
D.N. Prasad (Telangana edition)[2]
Founded1974; 49 years ago (1974), Vishakapatnam Andhra Pradesh
LanguageTelugu
HeadquartersSomajiguda, Hyderabad, India
Circulation1,351,956[3] (as of Dec 2022)
Websitewww.eenadu.net

It was founded by Ramoji Rao in 1974.[7] He remained Chief Editor till 2020.[2]

Name edit

Eenadu is a polysemic word which has two meanings in Telugu language — "today/this day" and "this land".[4]

History edit

Early days in Visakhapatnam edit

Eenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds.[8] At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.

Initially, the circulation of Eenadu was limited. When launched in the city of Visakhapatnam, it wasn't able to sell more than 3,000 copies a week.[9] Eenadu found itself struggling to become a daily publication among publication. However, it was popular in certain regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the most highly circulated newspaper in the region.

Expansion to other regions edit

Eenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. By 1978, Eenadu surpassed Andhra Prabha's circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies.

Its expansion has partially been attributed to its use of regional dialects, colloquialisms, idioms and sarcasm in its reporting, as well as colorful pictures with captions.[10]

When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and handed out the paper freely for a week. During the 1980s, technology enabled Eenadu to spread over larger areas beyond only the main cities. Earlier, it was difficult to manage even the three editions of the 1970s (the Visakhapatnam, Vijayawada and Hyderabad editions) because the only communication facilities available to the publication at the time were the telegram, telephone, and teleprinter, all of which had limited presence in rural Andhra Pradesh.

Political impact and TDP support edit

Support of the Telugu Desam Party (TDP) by Eenadu has been recorded since the party's foundation in 1982.[11] This has been attributed to Ramoji Rao's disdain for the Congress government, to the point that he planned to create a regional party on his own accord, and a personal rapport he formed with party founder and leader N. T. Rama Rao, who he had first doubted but eventually saw political potential in.[12][13] Another factor that has been cited is caste politics, with both Eenadu and the TDP being perceived as Kamma-oriented organisations and both Raos being Kammas themselves,[14][15] although this view has been challenged.[16] During the 1983 elections, the party and the paper formed a symbiotic relationship as Eenadu not only publicised, promoted and ran positive stories on Rama Rao's campaign, but also gave more direct support, such as utilising its network of journalists to inform and advise Rama Rao on local issues for his stops and designing party advertisements through Ramoji Rao's marketing agency. This coverage led to a massive increase in subscriptions, with Eenadu going from a circulation of 230,000 copies to 350,000 in the six months of Rama Rao's electoral campaign and becoming one of the state's most popular newspapers.[16][17] The TDP would go on to successfully sweep the election, making Rama Rao the Chief Minister of Andhra Pradesh, and over half a million copies were printed of Eenadu to declare this victory.[17] Reportedly, Ramoji Rao sent a bill to Rama Rao for 3 million (30 lakh) rupees for the assistance he had given to the campaign.[12] In response, film personality Dasari Narayana Rao and industrialist Gireesh Kumar Sanghi would launch pro-Congress newspapers of their own and eventually become members of the Rajya Sabha on the Congress ticket.[14][18]

When Rama Rao and his government faced crises and parliamentary revolts in the 1980s, Eenadu continually supported him and clamored for his restoration to power. Despite Rama Rao's growing unpopularity in the later part of the decade due to perceptions of failed promises, the paper refrained from criticising him before expressing some concerns about his leadership in response to his continued loss of public support and the Congress victory in the 1989 Andhra Pradesh Legislative Assembly election.[19] In the 1990s, as fissures developed between Rama Rao and his son-in-law and prominent party leader Chandrababu Naidu, Eenadu ultimately took Naidu's side, publishing mocking portrayals of Rama Rao depicting him as being manipulated by his new wife Lakshmi Parvathi, and eventually played a key role in the internal party coup by supporting Naidu's power grab. This paved the way for Naidu to become the next Chief Minister and ensured a friendly relationship between the paper and his administration.[20] During the reign of Congress governments, Eenadu went on the offensive and became their "chief critic"; both Y. S. Rajasekhara Reddy and his son Y. S. Jagan Mohan Reddy would "fight back" during their time in power.[21] This took on multiple forms, from the 2004 investigation of Margadarsi for irregular financial practices to the launch of Sakshi in 2008 under Jagan Mohan Reddy's ownership as a "counter" to what his father, the CM at the time, claimed was "biased news" from traditionally TDP-supporting papers.[22][23]

Further publications edit

With the introduction of offset printing, photocomposing software and computers, Eenadu was able to launch editions in smaller towns like Tirupathi in 1982. From the 1980s, the news editor of Eenadu oversaw an enormous local-based news gathering and disseminating organization from his Hyderabad office.

By the end of the 1980s, there were six substantial Telugu dailies running, and the business was highly competitive. In 1989 Eenadu introduced "district dailies (tabloid edition)" to carry its presence not only into district towns like Rajamahendravaram, Karimnagar, Guntur and Adilabad, but also taluka towns like Suryapet and Tadepalligudem. Each publication center required forty engineers to run its printing presses. Eenadu's district dailies were based on market research asserting that heavy local content would generate new groups of readers and boost advertising revenue. Currently, the district dailies print local news specifically for each major location in the area, thereby negating the need for any separate local daily. Few special sections are published every day of the week.[24] To support the local tabloid dailies, Eenadu hired "stringers" working for commission who coordinated their reporting with editors over the telephone and contracted bus companies to transport their reports back to the district headquarters for publication. Additionally, to increase revenue, the newspaper recruited salespersons to convince local businesses to buy ad spots.[10]

Eenadu later ventured into other markets such as finance and chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Ushakiran Movies), film distribution (Mayuri Films), and television (ETV). All the businesses are organized under the Ramoji Group.

Ownership edit

Eenadu newspaper is owned by Ushodaya Enterprises Private Limited, a part of Ramoji Group.[25] As per the 2018 report of Media Ownership Monitor, Ramoji Rao and family own 97.56% stake in Ushodaya Enterprises. In terms of individual ownership, Ramoji Rao holds 42.26%, his eldest son Cherukuri Kiron holds 28.36%, and his daughter-in-law Cherukuri Vijayeswari (wife of the deceased younger son, Cherukuri Suman) holds 25.38% shares in Ushodaya Enterprises.[26]

Circulation edit

According to the Audit bureau of circulation for the H12022, Eenadu had a circulation of 1,223,862, ranked at 7th place among daily newspapers in India.[27] For Q2 2019, Eenadu ranks eighth among the most circulated Indian-language dailies with a circulation of 1,614,105.[5] Thus there was a loss of 24.18% over three year period.

References edit

  1. ^ "India - World Newspapers and Magazines - Worldpress.org". www.worldpress.org.
  2. ^ a b 'ఈనాడు' నుంచి తప్పుకున్న రామోజీరావు. Samayam Telugu (in Telugu). 14 December 2019. Retrieved 5 March 2020.
  3. ^ "Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations.
  4. ^ a b Kumar, Shanti (1 October 2010). Gandhi Meets Primetime: Globalization and Nationalism in Indian Television. University of Illinois Press. p. 12. ISBN 978-0-252-09166-7.
  5. ^ a b "Highest Circulated Dailies, Weeklies & Magazines amongst Member Publications (across languages)" (PDF). (PDF) from the original on 9 August 2020.
  6. ^ IRS 2012 Q1 Topline Findings p. 11 7 April 2014 at the Wayback Machine
  7. ^ Kumar, Shanti (1 October 2010). Gandhi Meets Primetime: Globalization and Nationalism in Indian Television. University of Illinois Press. p. 10. ISBN 978-0-252-09166-7.
  8. ^ Gundimeda 2017, pp. 193–194.
  9. ^ "Eenadu Classified Ad Booking Online". www.bookmyadvertisement.com. Retrieved 8 April 2020.
  10. ^ a b Kumar, Shanti (August 2008). "Hollywood, Bollywood, Tollywood". In Kavoori, Anandam P.; Punathambekar, Aswin (eds.). Global Bollywood. NYU Press. p. 82. ISBN 978-0-8147-4799-5.
  11. ^ Gundimeda 2017, p. 192.
  12. ^ a b Donthi, Praveen (30 November 2014). "How Ramoji Rao of Eenadu wrested control of power and politics in Andhra Pradesh". The Caravan. Retrieved 30 May 2022.
  13. ^ Kandula 2021, p. 37.
  14. ^ a b Simhadri, Somanaboina; Ramagoud, Akhileshwari (2022). "Telugu news media: The beginnings and growth". The Routledge handbook of the other backward classes in India: thought, movements and development. Abingdon, Oxon. ISBN 978-1-003-15287-3. OCLC 1266207904.{{cite book}}: CS1 maint: location missing publisher (link)
  15. ^ Gundimeda 2017, p. 194.
  16. ^ a b Kandula 2021, pp. 39–40.
  17. ^ a b Menon, Amarnath K. (15 February 1983). "Of Cherukuri Ramoji Rao, Eenadu and Telugu Desam". India Today. Retrieved 30 May 2022.
  18. ^ Amarnath K. Menon (2 December 2013). "In one month, Telugu daily Udayam touches remarkable circulation figure of 2,24,000". India Today. Retrieved 3 June 2022.
  19. ^ Gundimeda 2017, p. 196.
  20. ^ Gundimeda 2017, p. 198.
  21. ^ Gundimeda 2017, p. 199.
  22. ^ Inukonda, Sumanth (23 September 2019). Media, Nationalism and Globalization: The Telangana Movement and Indian Politics. Taylor & Francis. ISBN 978-0-429-53564-2.
  23. ^ Tata, Madhavi (7 April 2008). "We Are The News: YSR's son storms Andhra Pradesh with a 23-edition Telugu daily". Outlook. Outlook Publishing. pp. 8–9.
  24. ^ "Eenadu Epaper". 21 March 2023.
  25. ^ "About Ramoji Group". Eenaduinfo.com. Retrieved 25 October 2022.
  26. ^ "Who owns the media in India | Media Ownership Monitor" (PDF). Retrieved 25 October 2022.
  27. ^ "Highest Circulated Dailies, Weeklies & Magazines amongst Member Publications (across languages)" (PDF). Auditbureau. Retrieved 8 March 2023.

Bibliography edit

  • Gundimeda, Sambaiah (24 July 2017). "Caste, Media and Political Power in Andhra Pradesh: The Case of Eenadu". History and Sociology of South Asia. 11 (2): 192–203. doi:10.1177/2230807517718308. ISSN 2230-8075. S2CID 155248634.
  • Kandula, Ramesh (2021). Maverick Messiah: A Political Biography of N.T. Rama Rao. Gurgaon, Haryana, India: Ebury Press. ISBN 978-0-670-09393-9. OCLC 1237107554.

See also edit

External links edit

  • Official website  

December 04, 2023
eenadu, this, article, about, newspaper, 1982, malayalam, film, nadu, 2009, telugu, film, 2009, film, telugu, ఈన, today, this, land, largest, circulated, telugu, language, daily, newspaper, india, sold, mostly, states, andhra, pradesh, telangana, ఈన, front, pa. This article is about the newspaper For the 1982 Malayalam film see Ee Nadu For the 2009 Telugu film see Eenadu 2009 film Eenadu Telugu ఈన డ lit Today This Land 4 is the largest 5 circulated Telugu language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana 6 Eenaduఈన డ Front page of Eenadu 2020TypeDaily newspaperFormatBroadsheetOwner s Ramoji Rao 1 PublisherEenadu PublicationsEditor in chiefM Nageswara Rao Andhra Pradesh Karnataka New Delhi editions D N Prasad Telangana edition 2 Founded1974 49 years ago 1974 Vishakapatnam Andhra PradeshLanguageTeluguHeadquartersSomajiguda Hyderabad IndiaCirculation1 351 956 3 as of Dec 2022 Websitewww wbr eenadu wbr netIt was founded by Ramoji Rao in 1974 7 He remained Chief Editor till 2020 2 Contents 1 Name 2 History 2 1 Early days in Visakhapatnam 2 2 Expansion to other regions 2 3 Political impact and TDP support 2 4 Further publications 3 Ownership 4 Circulation 5 References 5 1 Bibliography 6 See also 7 External linksName editEenadu is a polysemic word which has two meanings in Telugu language today this day and this land 4 History editEarly days in Visakhapatnam edit Eenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds 8 At that time the Andhra Prabha owned by the Indian Express Group was the leading regional newspaper Initially the circulation of Eenadu was limited When launched in the city of Visakhapatnam it wasn t able to sell more than 3 000 copies a week 9 Eenadu found itself struggling to become a daily publication among publication However it was popular in certain regions and rivalry was still an issue Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today the most highly circulated newspaper in the region Expansion to other regions edit Eenadu began with a print order of 4 000 copies composed by hand and produced using a second hand printing press But by the time it was admitted into the Audit Bureau of Circulations in 1976 its circulation had already reached a readership of 48 000 By 1978 Eenadu surpassed Andhra Prabha s circulation and by 1995 two other rivals Andhra Patrika and Udayam folded leaving Eenadu with over seventy five percent of the audited circulation of Telugu dailies Its expansion has partially been attributed to its use of regional dialects colloquialisms idioms and sarcasm in its reporting as well as colorful pictures with captions 10 When Eenadu expanded to Hyderabad in 1975 it divided the city into target areas recruited delivery boys three months in advance and handed out the paper freely for a week During the 1980s technology enabled Eenadu to spread over larger areas beyond only the main cities Earlier it was difficult to manage even the three editions of the 1970s the Visakhapatnam Vijayawada and Hyderabad editions because the only communication facilities available to the publication at the time were the telegram telephone and teleprinter all of which had limited presence in rural Andhra Pradesh Political impact and TDP support edit Support of the Telugu Desam Party TDP by Eenadu has been recorded since the party s foundation in 1982 11 This has been attributed to Ramoji Rao s disdain for the Congress government to the point that he planned to create a regional party on his own accord and a personal rapport he formed with party founder and leader N T Rama Rao who he had first doubted but eventually saw political potential in 12 13 Another factor that has been cited is caste politics with both Eenadu and the TDP being perceived as Kamma oriented organisations and both Raos being Kammas themselves 14 15 although this view has been challenged 16 During the 1983 elections the party and the paper formed a symbiotic relationship as Eenadu not only publicised promoted and ran positive stories on Rama Rao s campaign but also gave more direct support such as utilising its network of journalists to inform and advise Rama Rao on local issues for his stops and designing party advertisements through Ramoji Rao s marketing agency This coverage led to a massive increase in subscriptions with Eenadu going from a circulation of 230 000 copies to 350 000 in the six months of Rama Rao s electoral campaign and becoming one of the state s most popular newspapers 16 17 The TDP would go on to successfully sweep the election making Rama Rao the Chief Minister of Andhra Pradesh and over half a million copies were printed of Eenadu to declare this victory 17 Reportedly Ramoji Rao sent a bill to Rama Rao for 3 million 30 lakh rupees for the assistance he had given to the campaign 12 In response film personality Dasari Narayana Rao and industrialist Gireesh Kumar Sanghi would launch pro Congress newspapers of their own and eventually become members of the Rajya Sabha on the Congress ticket 14 18 When Rama Rao and his government faced crises and parliamentary revolts in the 1980s Eenadu continually supported him and clamored for his restoration to power Despite Rama Rao s growing unpopularity in the later part of the decade due to perceptions of failed promises the paper refrained from criticising him before expressing some concerns about his leadership in response to his continued loss of public support and the Congress victory in the 1989 Andhra Pradesh Legislative Assembly election 19 In the 1990s as fissures developed between Rama Rao and his son in law and prominent party leader Chandrababu Naidu Eenadu ultimately took Naidu s side publishing mocking portrayals of Rama Rao depicting him as being manipulated by his new wife Lakshmi Parvathi and eventually played a key role in the internal party coup by supporting Naidu s power grab This paved the way for Naidu to become the next Chief Minister and ensured a friendly relationship between the paper and his administration 20 During the reign of Congress governments Eenadu went on the offensive and became their chief critic both Y S Rajasekhara Reddy and his son Y S Jagan Mohan Reddy would fight back during their time in power 21 This took on multiple forms from the 2004 investigation of Margadarsi for irregular financial practices to the launch of Sakshi in 2008 under Jagan Mohan Reddy s ownership as a counter to what his father the CM at the time claimed was biased news from traditionally TDP supporting papers 22 23 Further publications edit With the introduction of offset printing photocomposing software and computers Eenadu was able to launch editions in smaller towns like Tirupathi in 1982 From the 1980s the news editor of Eenadu oversaw an enormous local based news gathering and disseminating organization from his Hyderabad office By the end of the 1980s there were six substantial Telugu dailies running and the business was highly competitive In 1989 Eenadu introduced district dailies tabloid edition to carry its presence not only into district towns like Rajamahendravaram Karimnagar Guntur and Adilabad but also taluka towns like Suryapet and Tadepalligudem Each publication center required forty engineers to run its printing presses Eenadu s district dailies were based on market research asserting that heavy local content would generate new groups of readers and boost advertising revenue Currently the district dailies print local news specifically for each major location in the area thereby negating the need for any separate local daily Few special sections are published every day of the week 24 To support the local tabloid dailies Eenadu hired stringers working for commission who coordinated their reporting with editors over the telephone and contracted bus companies to transport their reports back to the district headquarters for publication Additionally to increase revenue the newspaper recruited salespersons to convince local businesses to buy ad spots 10 Eenadu later ventured into other markets such as finance and chit funds e g Margadarsi chits foods Priya Foods film production Ushakiran Movies film distribution Mayuri Films and television ETV All the businesses are organized under the Ramoji Group Ownership editEenadu newspaper is owned by Ushodaya Enterprises Private Limited a part of Ramoji Group 25 As per the 2018 report of Media Ownership Monitor Ramoji Rao and family own 97 56 stake in Ushodaya Enterprises In terms of individual ownership Ramoji Rao holds 42 26 his eldest son Cherukuri Kiron holds 28 36 and his daughter in law Cherukuri Vijayeswari wife of the deceased younger son Cherukuri Suman holds 25 38 shares in Ushodaya Enterprises 26 Circulation editAccording to the Audit bureau of circulation for the H12022 Eenadu had a circulation of 1 223 862 ranked at 7th place among daily newspapers in India 27 For Q2 2019 Eenadu ranks eighth among the most circulated Indian language dailies with a circulation of 1 614 105 5 Thus there was a loss of 24 18 over three year period References edit India World Newspapers and Magazines Worldpress org www worldpress org a b ఈన డ న చ తప ప క న న ర మ జ ర వ Samayam Telugu in Telugu 14 December 2019 Retrieved 5 March 2020 Highest Circulated Daily Newspapers language wise PDF Audit Bureau of Circulations a b Kumar Shanti 1 October 2010 Gandhi Meets Primetime Globalization and Nationalism in Indian Television University of Illinois Press p 12 ISBN 978 0 252 09166 7 a b Highest Circulated Dailies Weeklies amp Magazines amongst Member Publications across languages PDF Archived PDF from the original on 9 August 2020 IRS 2012 Q1 Topline Findings p 11 Archived 7 April 2014 at the Wayback Machine Kumar Shanti 1 October 2010 Gandhi Meets Primetime Globalization and Nationalism in Indian Television University of Illinois Press p 10 ISBN 978 0 252 09166 7 Gundimeda 2017 pp 193 194 Eenadu Classified Ad Booking Online www bookmyadvertisement com Retrieved 8 April 2020 a b Kumar Shanti August 2008 Hollywood Bollywood Tollywood In Kavoori Anandam P Punathambekar Aswin eds Global Bollywood NYU Press p 82 ISBN 978 0 8147 4799 5 Gundimeda 2017 p 192 a b Donthi Praveen 30 November 2014 How Ramoji Rao of Eenadu wrested control of power and politics in Andhra Pradesh The Caravan Retrieved 30 May 2022 Kandula 2021 p 37 a b Simhadri Somanaboina Ramagoud Akhileshwari 2022 Telugu news media The beginnings and growth The Routledge handbook of the other backward classes in India thought movements and development Abingdon Oxon ISBN 978 1 003 15287 3 OCLC 1266207904 a href Template Cite book html title Template Cite book cite book a CS1 maint location missing publisher link Gundimeda 2017 p 194 a b Kandula 2021 pp 39 40 a b Menon Amarnath K 15 February 1983 Of Cherukuri Ramoji Rao Eenadu and Telugu Desam India Today Retrieved 30 May 2022 Amarnath K Menon 2 December 2013 In one month Telugu daily Udayam touches remarkable circulation figure of 2 24 000 India Today Retrieved 3 June 2022 Gundimeda 2017 p 196 Gundimeda 2017 p 198 Gundimeda 2017 p 199 Inukonda Sumanth 23 September 2019 Media Nationalism and Globalization The Telangana Movement and Indian Politics Taylor amp Francis ISBN 978 0 429 53564 2 Tata Madhavi 7 April 2008 We Are The News YSR s son storms Andhra Pradesh with a 23 edition Telugu daily Outlook Outlook Publishing pp 8 9 Eenadu Epaper 21 March 2023 About Ramoji Group Eenaduinfo com Retrieved 25 October 2022 Who owns the media in India Media Ownership Monitor PDF Retrieved 25 October 2022 Highest Circulated Dailies Weeklies amp Magazines amongst Member Publications across languages PDF Auditbureau Retrieved 8 March 2023 Bibliography edit Gundimeda Sambaiah 24 July 2017 Caste Media and Political Power in Andhra Pradesh The Case of Eenadu History and Sociology of South Asia 11 2 192 203 doi 10 1177 2230807517718308 ISSN 2230 8075 S2CID 155248634 Kandula Ramesh 2021 Maverick Messiah A Political Biography of N T Rama Rao Gurgaon Haryana India Ebury Press ISBN 978 0 670 09393 9 OCLC 1237107554 See also editSakshiExternal links editOfficial website nbsp Retrieved from https en wikipedia org w index php title Eenadu amp oldid 1187957692, wikipedia, wiki, book, books, library,

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