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Wikipedia

Honda

December 27, 2022

This article is about the multinational corporation. For other uses, see Honda (disambiguation).

Honda Motor Co., Ltd.[3] (Japanese: 本田技研工業株式会社, Hepburn: Honda Giken Kōgyō KK, IPA: [honda] (listen); /ˈhɒndə/; commonly known as simply Honda) is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.

Honda Motor Co., Ltd.
The Power of Dreams
Headquarters in Minato, Tokyo
Native name
本田技研工業株式会社
Honda Giken Kōgyō Kabushiki-gaisha
TypePublic
IndustryManufacturing
FoundedHamamatsu, Japan (October 1946 (1946-10), incorporated 24 September 1948; 74 years ago (1948-09-24))
FounderSoichiro Honda
Headquarters
Minato, Tokyo
,
Japan
Area served
Worldwide
Key people
  • Seiji Kuraishi
    (Chairman)
  • Toshihiro Mibe
    (President​ and CEO)
Products
Revenue ¥14.95 trillion (2022)[1]
¥871.2 billion (2022)[1]
¥707.0 billion (2022)[1]
Total assets ¥23.97 trillion (2022)[1]
Total equity ¥10.77 trillion (2022)[1]
Owners
Number of employees
204,035 (2022)[2]
Divisions
Subsidiaries
List
Websiteglobal.honda

Honda has been the world's largest motorcycle manufacturer since 1959,[4][5] reaching a production of 400 million by the end of 2019,[6] as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[7] Honda became the second-largest Japanese automobile manufacturer in 2001.[8][9] In 2015, Honda was the eighth largest automobile manufacturer in the world.[10]

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft, power generators, and other products. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012. Honda has two joint-ventures in China: Dongfeng Honda and Guangqi Honda.

In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues into research and development.[11] Also in 2013, Honda became the first Japanese automaker to be a net exporter from the United States, exporting 108,705 Honda and Acura models, while importing only 88,357.[12]

History

 
Honda's foray into four-wheelers started with the Honda T360 in 1963.

Throughout his life, Honda's founder, Soichiro Honda, had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from his acquaintance Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings working out of the Art Shokai garage.[13] After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but lost the contract due to the poor quality of their products.[13] After attending engineering school without graduating, and visiting factories around Japan to better understand Toyota's quality control processes known as "Five whys", by 1941 Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.[13][14]: 16–19 

Tōkai Seiki was placed under the control of the Ministry of Commerce and Industry (called the Ministry of Munitions after 1943) at the start of World War II, and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company.[13] Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers.[13] The relationships Honda cultivated with personnel at Toyota, Nakajima Aircraft Company and the Imperial Japanese Navy would be instrumental in the postwar period.[13] A US B-29 bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed on 13 January 1945 Mikawa earthquake. Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥450,000 and used the proceeds to found the Honda Technical Research Institute in October 1946.[13][15]

With a staff of 12 men working in a 16 m2 (170 sq ft) shack, they built and sold improvised motorized bicycles, using a supply of 500 two-stroke 50 cc Tohatsu war surplus radio generator engines.[13][14]: 19 [16] When the engines ran out, Honda began building their own copy of the Tohatsu engine, and supplying these to customers to attach to their bicycles.[13][16] This was the Honda A-Type, nicknamed the Bata Bata for the sound the engine made.[13] In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, or about US$5,000 today; these funds were used to incorporate Honda Motor Co., Ltd.[14]: 21  At about the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing expertise to complement Soichiro Honda's technical bent.[14]: 21  The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973.[14]: 21 

The first complete motorcycle with both the frame and engine made by Honda was the 1949 D-Type, the first Honda to go by the name Dream.[15][17] In 1961, Honda achieved its first Grand Prix victories and World Championships in the 125cc and 250cc categories.[18] Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964.[19] The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963.[20] Powered by a small 356cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket.[21] The second production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain-driven rear wheels pointed to Honda's motorcycle origins.[22]

Over the next few decades, Honda worked to expand its product line, operations and exports to numerous countries around the world. In 1986, Honda introduced the successful Acura brand to the American market in an attempt to gain ground in the luxury vehicle market. The year 1991 saw the introduction of the Honda NSX supercar, the first all-aluminum monocoque vehicle that incorporated a mid-engine V6 with variable-valve timing.[23]

In 1990, CEO Tadashi Kume was succeeded by Nobuhiko Kawamoto. Kawamoto was selected over Shoichiro Irimajiri, who oversaw the successful establishment of Honda of America Manufacturing, Inc. in Marysville, Ohio. Irimajiri and Kawamoto shared a friendly rivalry within Honda; owing to health issues, Irimajiri would resign in 1992.

Following the death of Soichiro Honda and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and sport utility vehicle boom of the 1990s, all which took a toll on the profitability of the company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors, which at the time was a larger automaker by volume and was flush with profits from its successful Pajero and Diamante models.[24]

Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first-generation Odyssey and the CR-V, and a refocusing away from some of the numerous sedans and coupes that were popular with the company's engineers but not with the buying public. The most shocking change to Honda came when Kawamoto ended the company's successful participation in Formula One after the 1992 season, citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally friendly company image.[25]

The Honda Aircraft Company as established in 2006 as a wholly owned subsidiary to manufacture and sell the HondaJet family of aircraft.[26][27] The first deliveries to customers began in December 2015.[28]

On February 23rd, 2015, Honda announced that CEO and President Takanobu Ito would step down and be replaced by Takahiro Hachigo in June of that year; additional retirements by senior managers and directors were expected.[29]

In October 2019, Honda was reported to be in talks with Hitachi to merge the two companies' car parts businesses, creating a components supplier with almost $17 billion in annual sales.[30]

In January 2020, Honda announced that it would be withdrawing employees working in the city of Wuhan, Hubei, China due to the COVID-19 pandemic.[31] On March 23, 2020 due to the global spread of the virus, Honda became the first major automaker with operations in the US to suspend production in its factories. It resumed automobile, engine and transmission production at its US plants on May 11, 2020.[32]

Honda and General Motors announced in September 2020 a North American alliance to begin in 2021.[33] According to The Detroit Free Press, "The proposed alliance will include sharing a range of vehicles, to be sold under each company’s distinct brands, as well as cooperation in purchasing, research and development, and connected services."[34]

In March 2022, Honda announced it would develop and build electric vehicles in a joint venture with Sony. The latter is set to provide its imaging, sensing, network and other technologies while Honda would be responsible for the car manufacturing processes. The venture is set to fully launch later in 2022 with the release of first cars scheduled for 2025.[35]

Senior leadership

  • Chairman: Toshiaki Mikoshiba (since April 2019) [36]
  • President and Chief Executive: Toshihiro Mibe (since April 2021) [36]

Corporate profile and divisions

Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris, and Switzerland.

The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia, India, Philippines, Thailand, Vietnam, Turkey, Taiwan, Perú and Argentina. As of July 2010, 89% of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2% a year earlier. This shields profits from the yen's advance to a 15-year high against the dollar.[37]

American Honda Motor Company is based in Torrance, California. Honda Racing Corporation (HRC) is Honda's motorcycle racing division. Honda Canada Inc. is headquartered in Markham, Ontario,[38] it was originally planned to be located in Richmond Hill, Ontario, but delays led them to look elsewhere. Their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,[39] Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda in Malaysia and Honda Atlas in Pakistan. The company also runs a business innovation initiative called Honda Xcelerator, in order to build relationships with innovators, partner with Silicon Valley startups and entrepreneurs, and help other companies work on prototypes. Xcelerator had worked with reportedly 40 companies as of January 2019. Xcelerator and a developer studio are part of the Honda Innovations group, formed in Spring 2017 and based in Mountain View, California.[40]

Following the Japanese earthquake and tsunami in March 2011, Honda announced plans to halve production at its UK plants.[41] The decision was made to put staff at the Swindon plant on a 2-day week until the end of May as the manufacturer struggled to source supplies from Japan. It's thought around 22,500 cars were produced during this period.

For the fiscal year 2018, Honda reported earnings of US$9.534 billion, with an annual revenue of US$138.250 billion, an increase of 6.2% over the previous fiscal cycle. Honda's shares traded at over $32 per share, and its market capitalization was valued at US$50.4 billion in October 2018.[42]

Year Revenue
in mil. US$ 		Net income
in mil. US$ 		Total assets
in mil. US$ 		Employees
2005 77,851 4,376 83,853 —
2006 89,172 5,373 95,145 —
2007 99,784 5,331 108,329 167,231
2008 108,026 5,400 113,540 178,960
2009 100,112 1,370 118,189 181,876
2010 92,655 3,052 125,594 176,815
2011 107,242 6,762 138,851 179,060
2012 100,941 2,820 149,616 187,094
2013 119,523 4,443 164,988 190,338
2014 118,425 5,741 156,220 198,368
2015 121,286 4,636 167,675 204,730
2016 121,190 2,860 151,303 208,399
2017 130,193 5,734 176,311 211,915
2018 138,250 9,534 174,143 215,638

Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007[43]

Geographic Region Total revenue (in millions of ¥)
Japan 1,681,190
North America 5,980,876
Europe 1,236,757
Asia 1,283,154
Others 905,163

Products

Automobiles

For a list of automobiles, see List of Honda automobiles.
 
Tenth-generation Honda Accord
 
Eleventh-generation Honda Civic
 
Fifth-generation Honda CR-V

Honda's automotive manufacturing ambitions can be traced back to 1963, with the Honda T360, a Kei truck built for the Japanese market.[44] This was followed by the two-door roadster, the Honda S500 also introduced in 1963. In 1965, Honda built a two-door commercial delivery van, named the Honda L700. Honda's first four-door sedan was not the Honda Accord, but the air-cooled, four-cylinder, gasoline-powered Honda 1300 which was introduced in 1969. The Civic was a hatchback that gained wide popularity internationally, but it wasn't the first two-door hatchback built by Honda. That was the Honda N360, a Kei car that was adapted for international sale as the N600. The Civic, which appeared in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the Honda Life, which was water-cooled.

The Honda Life represented Honda's efforts in competing in the kei car segment, offering sedan, delivery van and small pick-up platforms on a shared chassis. The Life StepVan had a novel approach that, while not initially a commercial success, appeared to be an influence to vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front-wheel-drive powertrain.

As Honda entered into automobile manufacturing in the late 1960s where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, Honda instilled a sense of doing things a little differently than its Japanese competitors. Its mainstay products like the Accord and Civic (with the exception of its USA-market 1993–97 Passport which was part of a vehicle exchange program with Isuzu (part of the Subaru-Isuzu joint venture)) have always employed Front-wheel drive powertrain implementation, which is currently a long-held Honda tradition. Honda also installed new technologies into their products, first as optional equipment, then later standard, like anti-lock brakes, speed-sensitive power steering, and multi-port fuel injection in the early 1980s. This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain Acura, and was also evident with the all-aluminum, mid-engined sports car, the Honda NSX, which also introduced variable valve timing technology, which Honda calls VTEC.

The Civic family is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla, introduced in 1968, has been in production longer.[45] The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord.

Honda's first hybrid electric vehicle was the 1999 Insight. The Civic was first offered as a hybrid in 2001, and the Accord followed in 2004. In 2008, the company launched the Clarity, a fuel cell car.

In 2008, Honda increased global production to meet the demand for small cars and hybrids in the U.S. and emerging markets. The company shuffled U.S. production to keep factories busy and boost car output while building fewer minivans and sport utility vehicles as light truck sales fell.[46]

Its first entrance into the pickup segment, the light-duty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006. Also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors.

It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in the fiscal year 2011, from 14.8% in the previous year.[47]

Five of United States Environmental Protection Agency's top ten most fuel-efficient cars from 1984 to 2010 come from Honda, more than any other automakers. The five models are: 2000–2006 Honda Insight (53 mpg‑US or 4.4 L/100 km or 64 mpg‑imp combined), 1986–1987 Honda Civic Coupe HF (46 mpg‑US or 5.1 L/100 km or 55 mpg‑imp combined), 1994–1995 Honda Civic hatchback VX (43 mpg‑US or 5.5 L/100 km or 52 mpg‑imp combined), 2006– Honda Civic Hybrid (42 mpg‑US or 5.6 L/100 km or 50 mpg‑imp combined), and 2010– Honda Insight (41 mpg‑US or 5.7 L/100 km or 49 mpg‑imp combined).[48] The ACEEE has also rated the Civic GX as the greenest car in America for seven consecutive years.[49]

Honda currently builds vehicles in factories located in Japan, the United States of America, Canada, China, Pakistan, the United Kingdom, Belgium, Brazil, Indonesia, India, Thailand, Turkey, Argentina, Mexico, Taiwan, and the Philippines.

Motorcycles

For a list of motorcycle products, see List of Honda motorcycles.
 
Honda Gold Wing bike

Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.[13] At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006, this figure had been reduced to around 550,000 but was still higher than its three domestic competitors.[13]

In 2017, India became the largest motorcycle market for Honda.[50][51] In India, Honda is leading in the scooters segment, with 59% market share.[52]

During the 1960s when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the United States. Working with the advertising agency Grey Advertising, Honda created an innovative marketing campaign, using the slogan "You meet the nicest people on a Honda." In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman. The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda had sold 90,000 motorcycles.[14]

Taking Honda's story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U.S. and around the world has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda's strategy and the reasons for their success.[53]

The first of these explanations was put forward when, in 1975, the Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.[54]

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm's entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S. market was a story of "miscalculation, serendipity, and organizational learning" – in other words, Honda's success was due to the adaptability and hard work of its staff, rather than any long-term strategy.[55] For example, Honda's initial plan on entering the US market was to compete in large motorcycles, around 300cc. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways.[14]: 41–43  When the team found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from consumers that they fell back on selling the Super Cub instead.[14]: 41–43 

The most recent school of thought on Honda's strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda's success was due to its focus on leadership in the technology of internal combustion engines.[56] For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S. motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.[57]

ATVs

Honda builds utility ATVs under models Recon, Rubicon, Rancher, Foreman and Rincon. Honda also builds sports ATVs under the models TRX 90X, TRX 250X, TRX 400x, TRX 450R and TRX 700.[58]

 
A Honda Power EU70is power generator

Power equipment

Power equipment[59] production started in 1953 with H-type engine (prior to motorcycles).[60]

Honda power equipment reached record sales in 2007 with 6.4 million units sold annually.[61] By 2010 (Fiscal year ended 31 March) this figure had decreased to 4.7 million units.[62] Cumulative production of power products has exceeded 85 million units annually (as of September 2008).[63]

Honda power equipment includes:

Engines

Honda engines powered the entire 33-car starting field of the 2010 Indianapolis 500[64] and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.[65]

In the 1980s Honda developed the GY6 engine for use in motor scooters. Although no longer manufactured by Honda, it's still commonly used in many Chinese, Korean and Taiwanese light vehicles.[66]

Honda, despite being known as an engine company, has never built a V8 engine for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine (which would have seen use in top-of-the-line Honda SUVs and Acuras), with American Honda reportedly sending one dealer a shipment of V8 beverages to silence them.[67] Honda considered starting V8 production in the mid-2000s for larger Acura sedans, a new version of the high-end NSX sports car (which previously used DOHC V6 engines with VTEC to achieve its high power output) and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was canceled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.[68]

Robots

ASIMO is part of Honda's Research & Development robotics program. It's the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the Honda P series. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small astronaut wearing a backpack, and can walk on two feet in a manner resembling human locomotion, at up to 6 km/h (3.7 mph). ASIMO is the world's only humanoid robot able to ascend and descend stairs independently.[69] However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase.

Honda's robot ASIMO (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps. 2010 marks the year Honda developed a machine capable of reading a user's brainwaves to move ASIMO. The system uses a helmet covered with electroencephalography and near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow signals that alter slightly during the human thought process. The user thinks of one of the limited number of gestures it wants from the robot, which has been fitted with a Brain-Machine Interface.[70]

Aircraft

Main article: Honda HA-420 HondaJet

Honda has also pioneered new technology in its HA-420 HondaJet, manufactured by its subsidiary Honda Aircraft Company, which allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.[71]

Mountain bikes

See also: Honda RN-01 G-cross

Honda has also built a downhill racing bicycle known as the Honda RN-01. It is not available for sale to the public. The bike has a gearbox, which replaces the standard derailleur found on most bikes.

Honda has hired several people to pilot the bike, among them Greg Minnaar. The team is known as Team G Cross Honda.

Former products

Solar cells

Honda's solar cell subsidiary company Honda Soltec (Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa) started sales throughout Japan of thin-film solar cells for public and industrial use on October 24th, 2008, after selling solar cells for residential use in October 2007.[72] Honda announced in the end of October 2013 that Honda Soltec would cease business operations in the Spring of 2014 except for support for existing customers and the subsidiary would be dissolved.[73]

Motorsports

Main article: Honda in motorsport

Honda has been active in motorsports, like Formula One, MotoGP and others.

Automobiles

See also: Honda in Formula One
 
Max Verstappen won the 2021 Formula One World Championship with a Honda power unit.

Honda entered Formula One for the first time in 1964, just one year after starting the production of road cars, making both engine and chassis. Honda achieved their first victory at the 1965 Mexican Grand Prix, and another win at the 1967 Italian Grand Prix, before they withdrew after the 1968 season. They returned to the sport in 1983 as an engine manufacturer, remaining until 1992. This period saw Honda dominate Grand Prix racing,[74] as between 1986 and 1991 they won five consecutive Drivers' Championships with Nelson Piquet, Ayrton Senna and Alain Prost, and six Constructors' titles with Williams and McLaren.[75] A third stint from 2000 to 2008, initially as engine maker and later also as team owner, yielded 17 podiums, including one win, and second place in the 2004 constructors' standings. They returned as a power unit supplier for the second year of the hybrid era in 2015 and initially struggled, but intense development saw them become race winners again by 2019, and in 2021 they won the World Driver's Championship with Max Verstappen and Red Bull Racing.[76] Honda stopped formally supplying Formula One engines after 2021 to focus its resources on carbon neutral technologies, but has extended power unit support for Red Bull Powertrains (RBPT) until 2025.[77][78]

Honda debuted in the CART IndyCar World Series as an engine supplier in 1994, and the company won six consecutive Drivers' Championships and four Manufacturers' Championships between 1996 and 2001.[79] In 2003, Honda transferred its effort to the IRL IndyCar Series. In 2004, Honda won the Indianapolis 500 for the first time and claimed the Drivers' and Manufacturers' Championships, a feat which it repeated in 2005.[79] From 2006 to 2011, Honda was the series' lone manufacturer, before manufacturer competition returned for 2012. Since 2012, Honda's turbocharged V6 engines have won the Indianapolis 500 several times as well as claimed multiple Drivers' and Manufacturers' titles.[80] In the Japanese Super Formula Championship, Honda-powered cars have won the championship numerous times since 1981, with their title tally in the double digits. In Formula Two, Honda engines dominated the premier series in 1966 and scored multiple titles in the early 1980s.

In sports car racing, Honda won the 24 Hours of Le Mans in 1995 in the GT2 class,[81] and in 2010 and 2012 they won in the LMP2 category.[82] Honda made their factory debut in the Super GT Series (previously known as the All-Japan GT Championship) in 1997, and in 2000 they won their first championships.[83] Since then, they have won several further titles, uniquely with both mid- and front-engined cars.[83] Through their Acura and HPD divisions, Honda has also competed in sports prototype racing, beginning with the Spice-Acura prototypes that won the IMSA GT Lights championship in 1991, 1992 and 1993. Acura joined the American Le Mans Series in 2007 and won the 12 Hours of Sebring in class on their debut, before winning the championship in both the LMP1 and LMP2 classes in 2009. The cars were rebranded as HPDs for 2010, after which they won multiple titles in the ALMS and also won the FIA World Endurance Championship in the LMP2 class. Acura returned to prototype racing in 2018 in the DPi class of the IMSA SportsCar Championship, winning championship titles in 2019, 2020 and 2022 as well as the 24 Hours of Daytona overall in 2021 and 2022.[84] Honda's GT3 car won both the IMSA GTD and Super GT GT300 titles.[85][86]

During the Group A era of the Japanese Touring Car Championship, Honda won seven manufacturers' titles and six drivers' titles in the sub-1,600 cc division between 1986 and 1993.[87] The following Super Touring era of touring car racing saw Honda win the Japanese and North American championships in 1996 and 1997, while in Europe Honda's Super Touring cars claimed over 40 wins across the British, German and European series. After the collapse of the Super Touring regulations in the early 2000s, Honda remained involved in the British Touring Car Championship, where their cars would win multiple championships in the mid-2000s and throughout the 2010s. Honda entered the World Touring Car Championship in late 2012, and in 2013 they won the Manufacturers' World Championship. Honda's TCR car won the global TCR Model of the Year award in 2019 and 2020.[88]

Motorcycles

Main article: Honda Racing Corporation

Honda Racing Corporation (HRC) was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high-potential racing machines. Its racing activities are an important source for the creation of leading-edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.

Soichiro Honda, being a race driver himself, could not stay out of international motorsport. In 1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigious motorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first Grand Prix victories in the 125 and 250 cc classes. Hailwood would later pick up their first Senior TT wins in 1966 and 1967. Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes.

In 1979, Honda returned to Grand Prix motorcycle racing with the monocoque-framed, four-stroke NR500. The FIM rules limited engines to four cylinders, so the NR500 had non-circular, 'race-track', cylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant two-stroke racers. Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed. For the 1982 season, Honda debuted its first two-stroke race bike, the NS500 and in 1983, Honda won their first 500 cc Grand Prix World Championship with Freddie Spencer. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top-level titles with riders such as Mick Doohan and Valentino Rossi. Honda also head the number of wins at the Isle of Man TT having notched up 227 victories in the solo classes and Sidecar TT,[89] including Ian Hutchinson's clean sweep at the 2010 races.[90]

The outright lap record on the Snaefell Mountain Course was held by Honda, set at the 2015 TT by John McGuinness at an average speed of 132.701 mph (213.562 km/h) on a Honda CBR1000RR,[91] bettered the next year by Michael Dunlop on a BMW S1000RR at 133.962 mph (215.591 km/h).[92]

In the Motocross World Championship, Honda has claimed six world championships. In the World Enduro Championship, Honda has captured eight titles, most recently with Stefan Merriman in 2003 and with Mika Ahola from 2007 to 2010. In motorcycle trials, Honda has claimed three world championships with Belgian rider Eddy Lejeune.

Electric and alternative fuel vehicles

 
2009 Honda Civic GX hooked up to Phill refueling system

Compressed natural gas

The Honda Civic GX was for a long time the only purpose-built natural gas vehicle (NGV) commercially available in some parts of the U.S.[93][94] The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on compressed natural gas. The car looks and drives just like a contemporary Honda Civic LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the U.S. Environmental Protection Agency (EPA).[95][96]

First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX. Before that, only fleets were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car.[97]

In June 2015, Honda announced its decision to phase out the commercialization of natural-gas powered vehicles to focus on the development of a new generation of electrified vehicles such as hybrids, plug-in electric cars and hydrogen-powered fuel cell vehicles. Since 2008, Honda has sold about 16,000 natural-gas vehicles, mainly to taxi and commercial fleets.[98]

 
Top: Brazilian flexible-fuel Honda Civic Below: U.S. Honda Civic Hybrid

Flexible-fuel

Honda's Brazilian subsidiary launched flexible-fuel versions for the Honda Civic and Honda Fit in late 2006. As other Brazilian flex-fuel vehicles, these models run on any blend of hydrous ethanol (E100) and E20-E25 gasoline.[99][100] Initially, and in order to test the market preferences, the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent of the Civic production and 28 percent of the Fit models.[99][100] Also, the sale price for the flex-fuel version was higher than the respective gasoline versions, around US$1,000 premium for the Civic, and US$650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had the same tag price as their gasoline versions.[100][101][102] In July 2009, Honda launched in the Brazilian market its third flexible-fuel car, the Honda City.[103]

During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546 gasoline-powered automobiles,[104] jumping to 41,990 flex-fuel cars in 2007,[105] and reaching 93,361 in 2008.[106] Due to the success of the flex versions, by early 2009 a hundred percent of Honda's automobile production for the Brazilian market is now flexible-fuel, and only a small percentage of gasoline version is produced in Brazil for exports.[107]

In March 2009, Honda launched in the Brazilian market the first flex-fuel motorcycle in the world. Produced by its Brazilian subsidiary Moto Honda da Amazônia, the CG 150 Titan Mix is sold for around US$2,700.[108][109][110]

Hybrid electric

 
Honda CR-Z, the first sports coupe hybrid to come with a six-speed manual transmission

In late 1999, Honda launched the first commercial hybrid electric car sold in the U.S. market, the Honda Insight, just one month before the introduction of the Toyota Prius, and initially sold for US$20,000.[111][112] The first-generation Insight was produced from 2000 to 2006 and had a fuel economy of 70 miles per US gallon (3.4 L/100 km; 84 mpg‑imp) for the EPA's highway rating, the most fuel-efficient mass-produced car at the time.[111][112] Total global sales for the Insight amounted to only around 18,000 vehicles.[112] Cumulative global sales reached 100,000 hybrids in 2005 and 200,000 in 2007.[113]

Honda introduced the second-generation Insight in Japan in February 2009, and released it in other markets through 2009 and in the U.S. market in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid available in the U.S.[114]

 
2010 Honda Insight hybrid electric vehicle (second generation)

Since 2002, Honda has also been selling the Honda Civic Hybrid (2003 model) in the U.S. market.[111] It was followed by the Honda Accord Hybrid, offered in model years 2005 through 2007. Sales of the Honda CR-Z began in Japan in February 2010, becoming Honda's third hybrid electric car in the market.[115] As of February 2011, Honda was producing around 200,000 hybrids a year in Japan.[116]

Sales of the Fit Hybrid began in Japan in October 2010, at the time, the lowest price for a gasoline-hybrid electric vehicle sold in the country.[117] The European version, called Honda Jazz Hybrid, was released in early 2011.[118] During 2011 Honda launched three hybrid models available only in Japan, the Fit Shuttle Hybrid, Freed Hybrid and Freed Spike Hybrid.[113]

Honda's cumulative global hybrid sales passed the 1 million unit milestone at the end of September 2012, 12 years and 11 months after sales of the first generation Insight began in Japan November 1999.[113] A total of 187,851 hybrids were sold worldwide in 2013, and 158,696 hybrids during the first six months of 2014.[119][120] As of June 2014, Honda has sold more than 1.35 million hybrids worldwide.[113][119][120]

Hydrogen fuel cell

In Takanezawa, Japan, on 16 June 2008, Honda Motors produced the first assembly-line FCX Clarity, a hybrid hydrogen fuel cell vehicle. More efficient than a gas-electric hybrid vehicle, the FCX Clarity combines hydrogen and oxygen from ordinary air to generate electricity for an electric motor. In July 2014 Honda announced the end of production of the Honda FCX Clarity for the 2015 model.[121]

The vehicle itself does not emit any pollutants and its only by-products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an internal combustion engine to propel itself. Like a gas-electric hybrid, it uses a lithium ion battery to assist the fuel cell during acceleration and capture energy through regenerative braking, thus improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries will keep production volumes low.[122] Honda will release the vehicle in groups of 150. California is the only U.S. market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the California Air Resources Board (CARB) granted $6.8 million for four H2 fueling stations, costing US$1.7 million each.[123][124]

Honda views hydrogen fuel cell vehicles as the long-term replacement of piston cars, not battery cars.[125]

Plug-in electric vehicles

The all-electric Honda EV Plus was introduced in 1997 as a result of CARB's zero-emissions vehicle mandate and was available only for leasing in California. The EV plus was the first battery electric vehicle from a major automaker with non-lead–acid batteries The EV Plus had an all-electric range of 100 mi (160 km). Around 276 units were sold in the U.S. and production ended in 1999.[126][127]

The all-electric Honda Fit EV was introduced in 2012 and has a range of 82 mi (132 km).[128] The all-electric car was launched in the U.S. to retail customers in July 2012 with initial availability limited to California and Oregon.[129] Production is limited to only 1,100 units over the first three years. A total of 1,007 units have been leased in the U.S. through September 2014.[130][131][132] The Fit EV was released in Japan through leasing to local government and corporate customers in August 2012. Availability in the Japanese market is limited to 200 units during its first two years.[133] In July 2014 Honda announced the end of production of the Fit EV for the 2015 model.[121]

The Honda Accord Plug-in Hybrid was introduced in 2013 and has an all-electric range of 13 mi (21 km)[134] Sales began in the U.S. in January 2013 and the plug-in hybrid is available only in California and New York.[135] A total of 835 units have been sold in the U.S. through September 2014.[130][131][132] The Accord PHEV was introduced in Japan in June 2013 and is available only for leasing, primarily to corporations and government agencies.[136]

The Honda Prologue is planned to be introduced in 2024 as a mid-size crossover EV SUV based on a General Motors Ultium platform.[137]

Batteries

In August 2022, Honda and LG Energy Solution announced a joint venture to build a new lithium-ion battery factory in the US for Honda and Acura electric vehicles. At the time of the announcement, the goal was for 40 gigawatt hours.[138]

Marketing

Japanese marketing

 
Honda Clio (Saitama, Japan)

Starting in 1978, Honda in Japan decided to diversify its sales distribution channels and created Honda Verno, which sold established products with a higher content of standard equipment and more sporting nature.[139][140] The establishment of Honda Verno coincided with its new sports compact, the Honda Prelude. Later, the Honda Vigor, Honda Ballade, and Honda Quint were added to Honda Verno stores. This approach was implemented due to efforts in place by rival Japanese automakers Toyota and Nissan.

 
Honda Primo (Osaka)

As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985. The Honda Clio chain sold products that were traditionally associated with Honda dealerships before 1978, like the Honda Accord, and Honda Primo sold the Honda Civic, kei cars such as the Honda Today, superminis like the Honda Capa, along with other Honda products, such as farm equipment, lawnmowers, portable generators, and marine equipment, plus motorcycles and scooters like the Honda Super Cub. A styling tradition was established when Honda Primo and Clio began operations in that all Verno products had the rear license plate installed in the rear bumper, while Primo and Clio products had the rear license plate installed on the trunk lid or rear door for minivans. The Renault Clio was sold in Japan at Nissan dealerships, but was renamed the Renault Lutecia.[141] Lutecia is derived from the name of Lutetia, an ancient Roman city that was the predecessor of Paris.

 
Honda Verno (2008)

As time progressed and sales began to diminish partly due to the collapse of the Japanese "bubble economy", "supermini" and "kei" vehicles that were specific to Honda Primo were "badge engineered" and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both Honda Verno and Honda Clio locations. As of March 2006, the three sales chains were discontinued, with the establishment of Honda Cars dealerships.[142] While the network was disbanded, some Japanese Honda dealerships still use the network names, offering all Japanese market Honda cars at all locations.

 
Honda Wing motorcycle dealership (Japan)

Honda sells genuine accessories through a separate retail chain called Honda Access for both their motorcycle, scooter, and automobile products. In cooperation with corporate group partner Pioneer, Honda sells an aftermarket line of audio and in-car navigation equipment that can be installed in any vehicle under the brand name Gathers, which is available at Honda Access locations as well as Japanese auto parts retailers, such as Autobacs. Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called Honda Auto Terrace.

In the spring of 2012, Honda in Japan introduced Honda Cars Small Store which is devoted to compact cars like the Honda Fit, and kei vehicles like the Honda N-One and Honda S660 roadster.

  • All cars sold at Honda Verno

Prelude, Integra, CR-X, Vigor, Saber, Ballade, Quint, Crossroad, Element, NSX, HR-V, Mobilio Spike, S2000, CR-V, That's, MDX, Rafaga, Capa, and the Torneo

  • All cars sold at Honda Clio

Accord, Legend, Inspire, Avancier, S-MX, Lagreat, Stepwgn, Elysion, Stream, Odyssey (int'l), Domani, Concerto, Accord Tourer, Logo, Fit, Insight, That's, Mobilio, and the City

  • All cars sold at Honda Primo

Civic, Life, Acty, Vamos, Hobio, Ascot, Ascot Innova, Torneo, Civic Ferio, Freed, Mobilio, Orthia, Capa, Today, Z, and the Beat

International marketing

 
A Honda dealership in Ontario, Canada
 
A Honda dealership in Dreghorn, Scotland

In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Honda Accord Touring. To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled pre-production models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.[143]

Honda has done humor marketing such as its 1985 four-page "How to fit six Hondas in a two-car garage" print ad[144] or "descending so low in a parking garage, they pass stalagmites and a Gollum-like figure."[145]

In 2004, they produced the Grrr advert, usually immediately followed by a shortened version of the 2005 Impossible Dream advert. In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand, Japan, and Argentina which illustrates the founder's dream to build performance vehicles. While singing the song "Impossible Dream", a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical Man of La Mancha, sung by Andy Williams.

In 2006, Honda released its Choir advertisement, for the UK and the internet. This had a 60-person choir who sang the car noises as the film of the Honda Civic is shown.

In the mid to late 2000s in the United States, during model close-out sales for the current year before the start of the new model year, Honda's advertising has had an animated character known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual-looking man talked about various deals offered by Honda and ended with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. In addition, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine.

In late 2006, Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost childlike wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please". Honda also sponsored ITV's coverage of Formula One in the UK for 2007. However, they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.

In May 2007, focuses on their strengths in racing and the use of the Red H badge – a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats – even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.

At the beginning of 2008, Honda released – the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels, and the FCX Clarity, a hydrogen-powered car. The 90-second advert has large-scale puzzles, involving Rubik's Cubes, large shapes, and a 3-dimensional puzzle. On 29 May 2008, Honda, in partnership with Channel 4, broadcast a live advertisement. It showed skydivers jumping from an airplane over Spain and forming the letters H, O, N, D, and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The ad lasted three minutes.[146]

In 2009, American Honda released the Dream the Impossible documentary series, a collection of 5- to 8-minute web vignettes that focus on the core philosophies of Honda. Current short films include Failure: The Secret to Success, Kick Out the Ladder and Mobility 2088. They have Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe Johnston and Orson Scott Card. The film series plays at dreams.honda.com. In the UK, national television ads feature voice-overs from American radio host Garrison Keillor, while in the US the voice of Honda commercials is actor and wrestler John Cena

In the North American market, Honda starts all of its commercials with a two-tone jingle since the mid-2010s.

Sports

The late F1 driver Ayrton Senna stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world".[147]

As part of its marketing campaign, Honda is an official partner and sponsor of the National Hockey League, the Anaheim Ducks of the NHL, and the arena named after it: Honda Center. Honda also sponsors The Honda Classic golf tournament and is a sponsor of Major League Soccer. The "Honda Player of the Year" award is presented in United States soccer. The "Honda Sports Award" is given to the best female athlete in each of twelve college sports in the United States. One of the twelve Honda Sports Award winners is chosen to receive the Honda-Broderick Cup, as "Collegiate Woman Athlete of the Year."

Honda sponsored La Liga club Valencia CF starting from 2014–15 season.[148]

Honda has been a presenting sponsor of the Los Angeles Marathon since 2010 in a three-year sponsorship deal, with winners of the LA Marathon receiving a free Honda Accord. Since 1989, the Honda Campus All-Star Challenge has been a quizbowl tournament for Historically black colleges and universities.

Facilities (partial list)

Main article: List of Honda facilities

US sales

Calendar year Total US sales[149]
1992 768,845
1993 716,546
1994 788,230
1995 794,579
1996 843,928
1997 940,386
1998 1,009,600
1999 1,076,893
2000 1,158,860
2001 1,207,639
2002 1,247,834
2003 1,349,847
2004 1,394,398
2005 1,462,472
2006 1,509,358
2007 1,551,542[150]
2008 1,284,261[150]
2009 1,150,784[151]
2010 1,230,480[151]
2011 1,147,000[152]
2012 1,422,000[152]
2013 1,525,312[153]
2014 1,540,872
2015 1,586,551[154]
2016 1,637,942[155]
2017 1,641,429[156]
2018 1,604,828[157]
2019 1,608,170[157]

Production numbers

Calendar year Global production
2009 3,012,000[158]
2010 3,643,000[158]
2011 2,909,000[152]
2012 4,110,000[152]
2013 4,112,000[159]
2014 4,513,769[160]
2015 4,543,838[161]
2016 4,999,266[162]
2017 5,236,842[163]
2018 5,357,013[164]

See also

Notes

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References

  • "Move Over, Volvo: Honda Sets New Safety Standard for Itself", an article in the "News" section of the March 2004 issue of Motor Trend, on page 32
  • "Annual Reports". Investor Relations. Honda Motor Co.
  • The story of Honda's entry and growth in the American market is documented in Terry Sanders' film The Japan Project: Made in Japan. Honda
  • Honda's Corporate History

External links

 
Wikimedia Commons has media related to Honda.
  • Business data for Honda:
    • Bloomberg
    • Google
    • Reuters
    • SEC filings
    • Yahoo!
 
Wikiquote has quotations related to Honda.
  • Official website
  • Honda Press Library (Japanese, but with graphical timelines of car and bike models)
  • Honda Automobiles at Curlie
  • Honda Motorcycles at Curlie
  • "Company history books (Shashi)". Shashi Interest Group. April 2016. Wiki collection of bibliographic works on Honda

December 27, 2022
honda, this, article, about, multinational, corporation, other, uses, disambiguation, motor, japanese, 本田技研工業株式会社, hepburn, giken, kōgyō, honda, listen, commonly, known, simply, japanese, public, multinational, conglomerate, manufacturer, automobiles, motorcyc. This article is about the multinational corporation For other uses see Honda disambiguation Honda Motor Co Ltd 3 Japanese 本田技研工業株式会社 Hepburn Honda Giken Kōgyō KK IPA honda listen ˈ h ɒ n d e commonly known as simply Honda is a Japanese public multinational conglomerate manufacturer of automobiles motorcycles and power equipment headquartered in Minato Tokyo Japan Honda Motor Co Ltd The Power of DreamsHeadquarters in Minato TokyoNative name本田技研工業株式会社Romanized nameHonda Giken Kōgyō Kabushiki gaishaTypePublicTraded asTYO 7267 NYSE HMC Nikkei 225 component 7267 TOPIX Core30 component 7267 IndustryManufacturingFoundedHamamatsu Japan October 1946 1946 10 incorporated 24 September 1948 74 years ago 1948 09 24 FounderSoichiro HondaHeadquartersMinato Tokyo JapanArea servedWorldwideKey peopleSeiji Kuraishi Chairman Toshihiro Mibe President wbr and CEO ProductsAutomobiles Commercial vehicles Luxury vehicles Motorcycles Scooters Electric generators Water pumps Lawn and garden equipment Rotary tillers Outboard motors Robotics Jet aircraft Jet engines Thin film solar cells Internavi telematics Revenue 14 95 trillion 2022 1 Operating income 871 2 billion 2022 1 Net income 707 0 billion 2022 1 Total assets 23 97 trillion 2022 1 Total equity 10 77 trillion 2022 1 OwnersJTSB investment trusts 6 46 TMTBJ investment trusts 4 71 Chase Bank ADRs nominated by Moxley amp Co 3 09 Meiji Yasuda Life 2 83 Tokio Marine 2 35 As of March 2014 Number of employees204 035 2022 2 United States 18 322Brazil 7 593Thailand 7 556India 7 350Vietnam 5 461Mexico 4 891Canada 4 522Indonesia 2 818Malaysia 2 031Philippines 1 300Argentina 484DivisionsHonda Automobiles Honda Motorcycles Honda Power Equipment AcuraSubsidiariesList Honda Power Products Honda India Power Product LimitedTransportation American Honda Motor Company Acura Honda Aircraft Company Honda Performance Development Honda Automobile China Company 50 Guangqi Honda Automobile 50 Li Nian Everus Honda Cars India Honda Motorcycle and Scooter India Dongfeng Honda 50 Honda Spain MontesaAir Transportation Honda AirwaysSports Honda Racing F1 Honda RacingEngines GE Honda Aero Engines 50 Racing tracks Honda MobilitylandInternational Honda Pakistan Honda Canada Inc Honda Taiwan Honda UK ltd Websiteglobal hondaHonda has been the world s largest motorcycle manufacturer since 1959 4 5 reaching a production of 400 million by the end of 2019 6 as well as the world s largest manufacturer of internal combustion engines measured by volume producing more than 14 million internal combustion engines each year 7 Honda became the second largest Japanese automobile manufacturer in 2001 8 9 In 2015 Honda was the eighth largest automobile manufacturer in the world 10 Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand Acura in 1986 Aside from their core automobile and motorcycle businesses Honda also manufactures garden equipment marine engines personal watercraft power generators and other products Since 1986 Honda has been involved with artificial intelligence robotics research and released their ASIMO robot in 2000 They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA 420 HondaJet which began production in 2012 Honda has two joint ventures in China Dongfeng Honda and Guangqi Honda In 2013 Honda invested about 5 7 US 6 8 billion of its revenues into research and development 11 Also in 2013 Honda became the first Japanese automaker to be a net exporter from the United States exporting 108 705 Honda and Acura models while importing only 88 357 12 Contents 1 History 2 Senior leadership 3 Corporate profile and divisions 4 Products 4 1 Automobiles 4 2 Motorcycles 4 3 ATVs 4 4 Power equipment 4 5 Engines 4 6 Robots 4 7 Aircraft 4 8 Mountain bikes 5 Former products 5 1 Solar cells 6 Motorsports 6 1 Automobiles 6 2 Motorcycles 7 Electric and alternative fuel vehicles 7 1 Compressed natural gas 7 2 Flexible fuel 7 3 Hybrid electric 7 4 Hydrogen fuel cell 7 5 Plug in electric vehicles 7 6 Batteries 8 Marketing 8 1 Japanese marketing 8 2 International marketing 8 3 Sports 9 Facilities partial list 10 US sales 11 Production numbers 12 See also 13 Notes 14 References 15 External linksHistory Edit Honda s foray into four wheelers started with the Honda T360 in 1963 Throughout his life Honda s founder Soichiro Honda had an interest in automobiles He worked as a mechanic at the Art Shokai garage where he tuned cars and entered them in races In 1937 with financing from his acquaintance Kato Shichirō Honda founded Tōkai Seiki Eastern Sea Precision Machine Company to make piston rings working out of the Art Shokai garage 13 After initial failures Tōkai Seiki won a contract to supply piston rings to Toyota but lost the contract due to the poor quality of their products 13 After attending engineering school without graduating and visiting factories around Japan to better understand Toyota s quality control processes known as Five whys by 1941 Honda was able to mass produce piston rings acceptable to Toyota using an automated process that could employ even unskilled wartime laborers 13 14 16 19 Tōkai Seiki was placed under the control of the Ministry of Commerce and Industry called the Ministry of Munitions after 1943 at the start of World War II and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40 stake in the company 13 Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers 13 The relationships Honda cultivated with personnel at Toyota Nakajima Aircraft Company and the Imperial Japanese Navy would be instrumental in the postwar period 13 A US B 29 bomber attack destroyed Tōkai Seiki s Yamashita plant in 1944 and the Itawa plant collapsed on 13 January 1945 Mikawa earthquake Soichiro Honda sold the salvageable remains of the company to Toyota after the war for 450 000 and used the proceeds to found the Honda Technical Research Institute in October 1946 13 15 With a staff of 12 men working in a 16 m2 170 sq ft shack they built and sold improvised motorized bicycles using a supply of 500 two stroke 50 cc Tohatsu war surplus radio generator engines 13 14 19 16 When the engines ran out Honda began building their own copy of the Tohatsu engine and supplying these to customers to attach to their bicycles 13 16 This was the Honda A Type nicknamed the Bata Bata for the sound the engine made 13 In 1949 the Honda Technical Research Institute was liquidated for 1 000 000 or about US 5 000 today these funds were used to incorporate Honda Motor Co Ltd 14 21 At about the same time Honda hired engineer Kihachiro Kawashima and Takeo Fujisawa who provided indispensable business and marketing expertise to complement Soichiro Honda s technical bent 14 21 The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973 14 21 The first complete motorcycle with both the frame and engine made by Honda was the 1949 D Type the first Honda to go by the name Dream 15 17 In 1961 Honda achieved its first Grand Prix victories and World Championships in the 125cc and 250cc categories 18 Honda Motor Company grew in a short time to become the world s largest manufacturer of motorcycles by 1964 19 The first production automobile from Honda was the T360 mini pick up truck which went on sale in August 1963 20 Powered by a small 356cc straight 4 gasoline engine it was classified under the cheaper Kei car tax bracket 21 The second production car from Honda was the S500 sports car which followed the T360 into production in October 1963 Its chain driven rear wheels pointed to Honda s motorcycle origins 22 Over the next few decades Honda worked to expand its product line operations and exports to numerous countries around the world In 1986 Honda introduced the successful Acura brand to the American market in an attempt to gain ground in the luxury vehicle market The year 1991 saw the introduction of the Honda NSX supercar the first all aluminum monocoque vehicle that incorporated a mid engine V6 with variable valve timing 23 In 1990 CEO Tadashi Kume was succeeded by Nobuhiko Kawamoto Kawamoto was selected over Shoichiro Irimajiri who oversaw the successful establishment of Honda of America Manufacturing Inc in Marysville Ohio Irimajiri and Kawamoto shared a friendly rivalry within Honda owing to health issues Irimajiri would resign in 1992 Following the death of Soichiro Honda and the departure of Irimajiri Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off guard by the truck and sport utility vehicle boom of the 1990s all which took a toll on the profitability of the company Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors which at the time was a larger automaker by volume and was flush with profits from its successful Pajero and Diamante models 24 Kawamoto acted quickly to change Honda s corporate culture rushing through market driven product development that resulted in recreational vehicles such as the first generation Odyssey and the CR V and a refocusing away from some of the numerous sedans and coupes that were popular with the company s engineers but not with the buying public The most shocking change to Honda came when Kawamoto ended the company s successful participation in Formula One after the 1992 season citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally friendly company image 25 The Honda Aircraft Company as established in 2006 as a wholly owned subsidiary to manufacture and sell the HondaJet family of aircraft 26 27 The first deliveries to customers began in December 2015 28 On February 23rd 2015 Honda announced that CEO and President Takanobu Ito would step down and be replaced by Takahiro Hachigo in June of that year additional retirements by senior managers and directors were expected 29 In October 2019 Honda was reported to be in talks with Hitachi to merge the two companies car parts businesses creating a components supplier with almost 17 billion in annual sales 30 In January 2020 Honda announced that it would be withdrawing employees working in the city of Wuhan Hubei China due to the COVID 19 pandemic 31 On March 23 2020 due to the global spread of the virus Honda became the first major automaker with operations in the US to suspend production in its factories It resumed automobile engine and transmission production at its US plants on May 11 2020 32 Honda and General Motors announced in September 2020 a North American alliance to begin in 2021 33 According to The Detroit Free Press The proposed alliance will include sharing a range of vehicles to be sold under each company s distinct brands as well as cooperation in purchasing research and development and connected services 34 In March 2022 Honda announced it would develop and build electric vehicles in a joint venture with Sony The latter is set to provide its imaging sensing network and other technologies while Honda would be responsible for the car manufacturing processes The venture is set to fully launch later in 2022 with the release of first cars scheduled for 2025 35 Senior leadership EditChairman Toshiaki Mikoshiba since April 2019 36 President and Chief Executive Toshihiro Mibe since April 2021 36 Corporate profile and divisions EditHonda is headquartered in Minato Tokyo Japan Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange as well as exchanges in Osaka Nagoya Sapporo Kyoto Fukuoka London Paris and Switzerland The company has assembly plants around the globe These plants are located in China the United States Pakistan Canada England Japan Belgium Brazil Mexico New Zealand Malaysia Indonesia India Philippines Thailand Vietnam Turkey Taiwan Peru and Argentina As of July 2010 89 of Honda and Acura vehicles sold in the United States were built in North American plants up from 82 2 a year earlier This shields profits from the yen s advance to a 15 year high against the dollar 37 American Honda Motor Company is based in Torrance California Honda Racing Corporation HRC is Honda s motorcycle racing division Honda Canada Inc is headquartered in Markham Ontario 38 it was originally planned to be located in Richmond Hill Ontario but delays led them to look elsewhere Their manufacturing division Honda of Canada Manufacturing is based in Alliston Ontario Honda has also created joint ventures around the world such as Honda Siel Cars and Hero Honda Motorcycles in India 39 Guangzhou Honda and Dongfeng Honda in China Boon Siew Honda in Malaysia and Honda Atlas in Pakistan The company also runs a business innovation initiative called Honda Xcelerator in order to build relationships with innovators partner with Silicon Valley startups and entrepreneurs and help other companies work on prototypes Xcelerator had worked with reportedly 40 companies as of January 2019 Xcelerator and a developer studio are part of the Honda Innovations group formed in Spring 2017 and based in Mountain View California 40 Following the Japanese earthquake and tsunami in March 2011 Honda announced plans to halve production at its UK plants 41 The decision was made to put staff at the Swindon plant on a 2 day week until the end of May as the manufacturer struggled to source supplies from Japan It s thought around 22 500 cars were produced during this period For the fiscal year 2018 Honda reported earnings of US 9 534 billion with an annual revenue of US 138 250 billion an increase of 6 2 over the previous fiscal cycle Honda s shares traded at over 32 per share and its market capitalization was valued at US 50 4 billion in October 2018 42 Year Revenuein mil US Net incomein mil US Total assetsin mil US Employees2005 77 851 4 376 83 853 2006 89 172 5 373 95 145 2007 99 784 5 331 108 329 167 2312008 108 026 5 400 113 540 178 9602009 100 112 1 370 118 189 181 8762010 92 655 3 052 125 594 176 8152011 107 242 6 762 138 851 179 0602012 100 941 2 820 149 616 187 0942013 119 523 4 443 164 988 190 3382014 118 425 5 741 156 220 198 3682015 121 286 4 636 167 675 204 7302016 121 190 2 860 151 303 208 3992017 130 193 5 734 176 311 211 9152018 138 250 9 534 174 143 215 638Honda s Net Sales and Other Operating Revenue by Geographical Regions in 2007 43 Geographic Region Total revenue in millions of Japan 1 681 190North America 5 980 876Europe 1 236 757Asia 1 283 154Others 905 163Products EditAutomobiles Edit For a list of automobiles see List of Honda automobiles This section needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Honda news newspapers books scholar JSTOR September 2017 Learn how and when to remove this template message Tenth generation Honda Accord Eleventh generation Honda Civic Fifth generation Honda CR V Honda s automotive manufacturing ambitions can be traced back to 1963 with the Honda T360 a Kei truck built for the Japanese market 44 This was followed by the two door roadster the Honda S500 also introduced in 1963 In 1965 Honda built a two door commercial delivery van named the Honda L700 Honda s first four door sedan was not the Honda Accord but the air cooled four cylinder gasoline powered Honda 1300 which was introduced in 1969 The Civic was a hatchback that gained wide popularity internationally but it wasn t the first two door hatchback built by Honda That was the Honda N360 a Kei car that was adapted for international sale as the N600 The Civic which appeared in 1972 and replaced the N600 also had a smaller sibling that replaced the air cooled N360 called the Honda Life which was water cooled The Honda Life represented Honda s efforts in competing in the kei car segment offering sedan delivery van and small pick up platforms on a shared chassis The Life StepVan had a novel approach that while not initially a commercial success appeared to be an influence to vehicles with the front passengers sitting behind the engine a large cargo area with a flat roof and a liftgate installed in back and utilizing a transversely installed engine with a front wheel drive powertrain As Honda entered into automobile manufacturing in the late 1960s where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII Honda instilled a sense of doing things a little differently than its Japanese competitors Its mainstay products like the Accord and Civic with the exception of its USA market 1993 97 Passport which was part of a vehicle exchange program with Isuzu part of the Subaru Isuzu joint venture have always employed Front wheel drive powertrain implementation which is currently a long held Honda tradition Honda also installed new technologies into their products first as optional equipment then later standard like anti lock brakes speed sensitive power steering and multi port fuel injection in the early 1980s This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain Acura and was also evident with the all aluminum mid engined sports car the Honda NSX which also introduced variable valve timing technology which Honda calls VTEC The Civic family is a line of compact cars developed and manufactured by Honda In North America the Civic is the second longest continuously running nameplate from a Japanese manufacturer only its perennial rival the Toyota Corolla introduced in 1968 has been in production longer 45 The Civic along with the Accord and Prelude comprised Honda s vehicles sold in North America until the 1990s when the model lineup was expanded Having gone through several generational changes the Civic has become larger and more upmarket and it currently slots between the Fit and Accord Honda s first hybrid electric vehicle was the 1999 Insight The Civic was first offered as a hybrid in 2001 and the Accord followed in 2004 In 2008 the company launched the Clarity a fuel cell car In 2008 Honda increased global production to meet the demand for small cars and hybrids in the U S and emerging markets The company shuffled U S production to keep factories busy and boost car output while building fewer minivans and sport utility vehicles as light truck sales fell 46 Its first entrance into the pickup segment the light duty Ridgeline won Truck of the Year from Motor Trend magazine in 2006 Also in 2006 the redesigned Civic won Car of the Year from the magazine giving Honda a rare double win of Motor Trend honors It is reported that Honda plans to increase hybrid sales in Japan to more than 20 of its total sales in the fiscal year 2011 from 14 8 in the previous year 47 Five of United States Environmental Protection Agency s top ten most fuel efficient cars from 1984 to 2010 come from Honda more than any other automakers The five models are 2000 2006 Honda Insight 53 mpg US or 4 4 L 100 km or 64 mpg imp combined 1986 1987 Honda Civic Coupe HF 46 mpg US or 5 1 L 100 km or 55 mpg imp combined 1994 1995 Honda Civic hatchback VX 43 mpg US or 5 5 L 100 km or 52 mpg imp combined 2006 Honda Civic Hybrid 42 mpg US or 5 6 L 100 km or 50 mpg imp combined and 2010 Honda Insight 41 mpg US or 5 7 L 100 km or 49 mpg imp combined 48 The ACEEE has also rated the Civic GX as the greenest car in America for seven consecutive years 49 Honda currently builds vehicles in factories located in Japan the United States of America Canada China Pakistan the United Kingdom Belgium Brazil Indonesia India Thailand Turkey Argentina Mexico Taiwan and the Philippines Motorcycles Edit For a list of motorcycle products see List of Honda motorcycles Honda Gold Wing bike Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955 13 At its peak in 1982 Honda manufactured almost three million motorcycles annually By 2006 this figure had been reduced to around 550 000 but was still higher than its three domestic competitors 13 In 2017 India became the largest motorcycle market for Honda 50 51 In India Honda is leading in the scooters segment with 59 market share 52 During the 1960s when it was a small manufacturer Honda broke out of the Japanese motorcycle market and began exporting to the United States Working with the advertising agency Grey Advertising Honda created an innovative marketing campaign using the slogan You meet the nicest people on a Honda In contrast to the prevailing negative stereotypes of motorcyclists in America as tough antisocial rebels this campaign suggested that Honda motorcycles were made for the everyman The campaign was hugely successful the ads ran for three years and by the end of 1963 alone Honda had sold 90 000 motorcycles 14 Taking Honda s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors the story of their market entry and their subsequent huge success in the U S and around the world has been the subject of some academic controversy Competing explanations have been advanced to explain Honda s strategy and the reasons for their success 53 The first of these explanations was put forward when in 1975 the Boston Consulting Group BCG was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out competed by its Japanese competitors The report concluded that the Japanese firms including Honda had sought a very high scale of production they had made a large number of motorbikes in order to benefit from economies of scale and learning curve effects It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope 54 2004 Honda Super Cub The second explanation was offered in 1984 by Richard Pascale who had interviewed the Honda executives responsible for the firm s entry into the U S market As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda Pascale found that their entry into the U S market was a story of miscalculation serendipity and organizational learning in other words Honda s success was due to the adaptability and hard work of its staff rather than any long term strategy 55 For example Honda s initial plan on entering the US market was to compete in large motorcycles around 300cc Honda s motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways 14 41 43 When the team found that the scooters they were using to get themselves around their U S base of San Francisco attracted positive interest from consumers that they fell back on selling the Super Cub instead 14 41 43 The most recent school of thought on Honda s strategy was put forward by Gary Hamel and C K Prahalad in 1989 Creating the concept of core competencies with Honda as an example they argued that Honda s success was due to its focus on leadership in the technology of internal combustion engines 56 For example the high power to weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds Honda s entry into the U S motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide 57 ATVs Edit Honda builds utility ATVs under models Recon Rubicon Rancher Foreman and Rincon Honda also builds sports ATVs under the models TRX 90X TRX 250X TRX 400x TRX 450R and TRX 700 58 A Honda Power EU70is power generator Power equipment Edit Power equipment 59 production started in 1953 with H type engine prior to motorcycles 60 Honda power equipment reached record sales in 2007 with 6 4 million units sold annually 61 By 2010 Fiscal year ended 31 March this figure had decreased to 4 7 million units 62 Cumulative production of power products has exceeded 85 million units annually as of September 2008 63 Honda power equipment includes Engine Brush Cutters Tillers Marine Outboard Motors Water Pumps Cultivator Lawn mower Robotic lawn mower Riding mower Trimmer Mower Blower Sprayer Hedge trimmer Snowthrower Generator welding power supply Pump Outboard engine Inflatable boat Electric 4 wheel Scooter Compact Household Cogeneration Unit Engines Edit Honda Outboard motors Honda engines powered the entire 33 car starting field of the 2010 Indianapolis 500 64 and for the fifth consecutive race there were no engine related retirements during the running of the Memorial Day Classic 65 In the 1980s Honda developed the GY6 engine for use in motor scooters Although no longer manufactured by Honda it s still commonly used in many Chinese Korean and Taiwanese light vehicles 66 Honda despite being known as an engine company has never built a V8 engine for passenger vehicles In the late 1990s the company resisted considerable pressure from its American dealers for a V8 engine which would have seen use in top of the line Honda SUVs and Acuras with American Honda reportedly sending one dealer a shipment of V8 beverages to silence them 67 Honda considered starting V8 production in the mid 2000s for larger Acura sedans a new version of the high end NSX sports car which previously used DOHC V6 engines with VTEC to achieve its high power output and possible future ventures into the American full size truck and SUV segment for both the Acura and Honda brands but this was canceled in late 2008 with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project 68 Robots Edit ASIMO at Expo 2005 ASIMO is part of Honda s Research amp Development robotics program It s the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the Honda P series Weighing 54 kilograms and standing 130 centimeters tall ASIMO resembles a small astronaut wearing a backpack and can walk on two feet in a manner resembling human locomotion at up to 6 km h 3 7 mph ASIMO is the world s only humanoid robot able to ascend and descend stairs independently 69 However human motions such as climbing stairs are difficult to mimic with a machine which ASIMO has demonstrated by taking two plunges off a staircase Honda s robot ASIMO see below as an R amp D project brings together expertise to create a robot that walks dances and navigates steps 2010 marks the year Honda developed a machine capable of reading a user s brainwaves to move ASIMO The system uses a helmet covered with electroencephalography and near infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow signals that alter slightly during the human thought process The user thinks of one of the limited number of gestures it wants from the robot which has been fitted with a Brain Machine Interface 70 Aircraft Edit Main article Honda HA 420 HondaJet Honda has also pioneered new technology in its HA 420 HondaJet manufactured by its subsidiary Honda Aircraft Company which allows new levels of reduced drag increased aerodynamics and fuel efficiency thus reducing operating costs 71 Mountain bikes Edit See also Honda RN 01 G cross Honda has also built a downhill racing bicycle known as the Honda RN 01 It is not available for sale to the public The bike has a gearbox which replaces the standard derailleur found on most bikes Honda has hired several people to pilot the bike among them Greg Minnaar The team is known as Team G Cross Honda Former products EditSolar cells Edit Honda s solar cell subsidiary company Honda Soltec Headquarters Kikuchi gun Kumamoto President and CEO Akio Kazusa started sales throughout Japan of thin film solar cells for public and industrial use on October 24th 2008 after selling solar cells for residential use in October 2007 72 Honda announced in the end of October 2013 that Honda Soltec would cease business operations in the Spring of 2014 except for support for existing customers and the subsidiary would be dissolved 73 Motorsports EditMain article Honda in motorsport Honda has been active in motorsports like Formula One MotoGP and others Automobiles Edit See also Honda in Formula One Max Verstappen won the 2021 Formula One World Championship with a Honda power unit Honda entered Formula One for the first time in 1964 just one year after starting the production of road cars making both engine and chassis Honda achieved their first victory at the 1965 Mexican Grand Prix and another win at the 1967 Italian Grand Prix before they withdrew after the 1968 season They returned to the sport in 1983 as an engine manufacturer remaining until 1992 This period saw Honda dominate Grand Prix racing 74 as between 1986 and 1991 they won five consecutive Drivers Championships with Nelson Piquet Ayrton Senna and Alain Prost and six Constructors titles with Williams and McLaren 75 A third stint from 2000 to 2008 initially as engine maker and later also as team owner yielded 17 podiums including one win and second place in the 2004 constructors standings They returned as a power unit supplier for the second year of the hybrid era in 2015 and initially struggled but intense development saw them become race winners again by 2019 and in 2021 they won the World Driver s Championship with Max Verstappen and Red Bull Racing 76 Honda stopped formally supplying Formula One engines after 2021 to focus its resources on carbon neutral technologies but has extended power unit support for Red Bull Powertrains RBPT until 2025 77 78 Honda debuted in the CART IndyCar World Series as an engine supplier in 1994 and the company won six consecutive Drivers Championships and four Manufacturers Championships between 1996 and 2001 79 In 2003 Honda transferred its effort to the IRL IndyCar Series In 2004 Honda won the Indianapolis 500 for the first time and claimed the Drivers and Manufacturers Championships a feat which it repeated in 2005 79 From 2006 to 2011 Honda was the series lone manufacturer before manufacturer competition returned for 2012 Since 2012 Honda s turbocharged V6 engines have won the Indianapolis 500 several times as well as claimed multiple Drivers and Manufacturers titles 80 In the Japanese Super Formula Championship Honda powered cars have won the championship numerous times since 1981 with their title tally in the double digits In Formula Two Honda engines dominated the premier series in 1966 and scored multiple titles in the early 1980s In sports car racing Honda won the 24 Hours of Le Mans in 1995 in the GT2 class 81 and in 2010 and 2012 they won in the LMP2 category 82 Honda made their factory debut in the Super GT Series previously known as the All Japan GT Championship in 1997 and in 2000 they won their first championships 83 Since then they have won several further titles uniquely with both mid and front engined cars 83 Through their Acura and HPD divisions Honda has also competed in sports prototype racing beginning with the Spice Acura prototypes that won the IMSA GT Lights championship in 1991 1992 and 1993 Acura joined the American Le Mans Series in 2007 and won the 12 Hours of Sebring in class on their debut before winning the championship in both the LMP1 and LMP2 classes in 2009 The cars were rebranded as HPDs for 2010 after which they won multiple titles in the ALMS and also won the FIA World Endurance Championship in the LMP2 class Acura returned to prototype racing in 2018 in the DPi class of the IMSA SportsCar Championship winning championship titles in 2019 2020 and 2022 as well as the 24 Hours of Daytona overall in 2021 and 2022 84 Honda s GT3 car won both the IMSA GTD and Super GT GT300 titles 85 86 During the Group A era of the Japanese Touring Car Championship Honda won seven manufacturers titles and six drivers titles in the sub 1 600 cc division between 1986 and 1993 87 The following Super Touring era of touring car racing saw Honda win the Japanese and North American championships in 1996 and 1997 while in Europe Honda s Super Touring cars claimed over 40 wins across the British German and European series After the collapse of the Super Touring regulations in the early 2000s Honda remained involved in the British Touring Car Championship where their cars would win multiple championships in the mid 2000s and throughout the 2010s Honda entered the World Touring Car Championship in late 2012 and in 2013 they won the Manufacturers World Championship Honda s TCR car won the global TCR Model of the Year award in 2019 and 2020 88 Motorcycles Edit Main article Honda Racing Corporation Honda RC212V raced by Dani Pedrosa Honda Racing Corporation HRC was formed in 1982 The company combines participation in motorcycle races throughout the world with the development of high potential racing machines Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles support for satellite teams and rider education programs Soichiro Honda being a race driver himself could not stay out of international motorsport In 1959 Honda entered five motorcycles into the Isle of Man TT race the most prestigious motorcycle race in the world While always having powerful engines it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first Grand Prix victories in the 125 and 250 cc classes Hailwood would later pick up their first Senior TT wins in 1966 and 1967 Honda s race bikes were known for their sleek amp stylish design and exotic engine configurations such as the 5 cylinder 22 000 rpm 125 cc bike and their 6 cylinder 250 cc and 297 cc bikes In 1979 Honda returned to Grand Prix motorcycle racing with the monocoque framed four stroke NR500 The FIM rules limited engines to four cylinders so the NR500 had non circular race track cylinders each with 8 valves and two connecting rods in order to provide sufficient valve area to compete with the dominant two stroke racers Unfortunately it seemed Honda tried to accomplish too much at one time and the experiment failed For the 1982 season Honda debuted its first two stroke race bike the NS500 and in 1983 Honda won their first 500 cc Grand Prix World Championship with Freddie Spencer Since then Honda has become a dominant marque in motorcycle Grand Prix racing winning a plethora of top level titles with riders such as Mick Doohan and Valentino Rossi Honda also head the number of wins at the Isle of Man TT having notched up 227 victories in the solo classes and Sidecar TT 89 including Ian Hutchinson s clean sweep at the 2010 races 90 The outright lap record on the Snaefell Mountain Course was held by Honda set at the 2015 TT by John McGuinness at an average speed of 132 701 mph 213 562 km h on a Honda CBR1000RR 91 bettered the next year by Michael Dunlop on a BMW S1000RR at 133 962 mph 215 591 km h 92 In the Motocross World Championship Honda has claimed six world championships In the World Enduro Championship Honda has captured eight titles most recently with Stefan Merriman in 2003 and with Mika Ahola from 2007 to 2010 In motorcycle trials Honda has claimed three world championships with Belgian rider Eddy Lejeune Electric and alternative fuel vehicles Edit 2009 Honda Civic GX hooked up to Phill refueling system Compressed natural gas Edit The Honda Civic GX was for a long time the only purpose built natural gas vehicle NGV commercially available in some parts of the U S 93 94 The Honda Civic GX first appeared in 1998 as a factory modified Civic LX that had been designed to run exclusively on compressed natural gas The car looks and drives just like a contemporary Honda Civic LX but does not run on gasoline In 2001 the Civic GX was rated the cleanest burning internal combustion engine in the world by the U S Environmental Protection Agency EPA 95 96 First leased to the City of Los Angeles in 2005 Honda started offering the GX directly to the public through factory trained dealers certified to service the GX Before that only fleets were eligible to purchase a new Civic GX In 2006 the Civic GX was released in New York making it the second state where the consumer is able to buy the car 97 In June 2015 Honda announced its decision to phase out the commercialization of natural gas powered vehicles to focus on the development of a new generation of electrified vehicles such as hybrids plug in electric cars and hydrogen powered fuel cell vehicles Since 2008 Honda has sold about 16 000 natural gas vehicles mainly to taxi and commercial fleets 98 Top Brazilian flexible fuel Honda Civic Below U S Honda Civic Hybrid Flexible fuel Edit Honda s Brazilian subsidiary launched flexible fuel versions for the Honda Civic and Honda Fit in late 2006 As other Brazilian flex fuel vehicles these models run on any blend of hydrous ethanol E100 and E20 E25 gasoline 99 100 Initially and in order to test the market preferences the carmaker decided to produce a limited share of the vehicles with flex fuel engines 33 percent of the Civic production and 28 percent of the Fit models 99 100 Also the sale price for the flex fuel version was higher than the respective gasoline versions around US 1 000 premium for the Civic and US 650 for the Fit despite the fact that all other flex fuel vehicles sold in Brazil had the same tag price as their gasoline versions 100 101 102 In July 2009 Honda launched in the Brazilian market its third flexible fuel car the Honda City 103 During the last two months of 2006 both flex fuel models sold 2 427 cars against 8 546 gasoline powered automobiles 104 jumping to 41 990 flex fuel cars in 2007 105 and reaching 93 361 in 2008 106 Due to the success of the flex versions by early 2009 a hundred percent of Honda s automobile production for the Brazilian market is now flexible fuel and only a small percentage of gasoline version is produced in Brazil for exports 107 In March 2009 Honda launched in the Brazilian market the first flex fuel motorcycle in the world Produced by its Brazilian subsidiary Moto Honda da Amazonia the CG 150 Titan Mix is sold for around US 2 700 108 109 110 Hybrid electric Edit Honda CR Z the first sports coupe hybrid to come with a six speed manual transmission In late 1999 Honda launched the first commercial hybrid electric car sold in the U S market the Honda Insight just one month before the introduction of the Toyota Prius and initially sold for US 20 000 111 112 The first generation Insight was produced from 2000 to 2006 and had a fuel economy of 70 miles per US gallon 3 4 L 100 km 84 mpg imp for the EPA s highway rating the most fuel efficient mass produced car at the time 111 112 Total global sales for the Insight amounted to only around 18 000 vehicles 112 Cumulative global sales reached 100 000 hybrids in 2005 and 200 000 in 2007 113 Honda introduced the second generation Insight in Japan in February 2009 and released it in other markets through 2009 and in the U S market in April 2009 At 19 800 as a five door hatchback it will be the least expensive hybrid available in the U S 114 2010 Honda Insight hybrid electric vehicle second generation Since 2002 Honda has also been selling the Honda Civic Hybrid 2003 model in the U S market 111 It was followed by the Honda Accord Hybrid offered in model years 2005 through 2007 Sales of the Honda CR Z began in Japan in February 2010 becoming Honda s third hybrid electric car in the market 115 As of February 2011 update Honda was producing around 200 000 hybrids a year in Japan 116 Sales of the Fit Hybrid began in Japan in October 2010 at the time the lowest price for a gasoline hybrid electric vehicle sold in the country 117 The European version called Honda Jazz Hybrid was released in early 2011 118 During 2011 Honda launched three hybrid models available only in Japan the Fit Shuttle Hybrid Freed Hybrid and Freed Spike Hybrid 113 Honda s cumulative global hybrid sales passed the 1 million unit milestone at the end of September 2012 12 years and 11 months after sales of the first generation Insight began in Japan November 1999 113 A total of 187 851 hybrids were sold worldwide in 2013 and 158 696 hybrids during the first six months of 2014 119 120 As of June 2014 update Honda has sold more than 1 35 million hybrids worldwide 113 119 120 Hydrogen fuel cell Edit Honda FCX Clarity hydrogen fuel cell vehicle In Takanezawa Japan on 16 June 2008 Honda Motors produced the first assembly line FCX Clarity a hybrid hydrogen fuel cell vehicle More efficient than a gas electric hybrid vehicle the FCX Clarity combines hydrogen and oxygen from ordinary air to generate electricity for an electric motor In July 2014 Honda announced the end of production of the Honda FCX Clarity for the 2015 model 121 The vehicle itself does not emit any pollutants and its only by products are heat and water The FCX Clarity also has an advantage over gas electric hybrids in that it does not use an internal combustion engine to propel itself Like a gas electric hybrid it uses a lithium ion battery to assist the fuel cell during acceleration and capture energy through regenerative braking thus improving fuel efficiency The lack of hydrogen filling stations throughout developed countries will keep production volumes low 122 Honda will release the vehicle in groups of 150 California is the only U S market with infrastructure for fueling such a vehicle though the number of stations is still limited Building more stations is expensive as the California Air Resources Board CARB granted 6 8 million for four H2 fueling stations costing US 1 7 million each 123 124 Honda views hydrogen fuel cell vehicles as the long term replacement of piston cars not battery cars 125 Plug in electric vehicles Edit Honda Fit EV concept unveiled at the 2010 Los Angeles Auto Show The all electric Honda EV Plus was introduced in 1997 as a result of CARB s zero emissions vehicle mandate and was available only for leasing in California The EV plus was the first battery electric vehicle from a major automaker with non lead acid batteries The EV Plus had an all electric range of 100 mi 160 km Around 276 units were sold in the U S and production ended in 1999 126 127 The all electric Honda Fit EV was introduced in 2012 and has a range of 82 mi 132 km 128 The all electric car was launched in the U S to retail customers in July 2012 with initial availability limited to California and Oregon 129 Production is limited to only 1 100 units over the first three years A total of 1 007 units have been leased in the U S through September 2014 130 131 132 The Fit EV was released in Japan through leasing to local government and corporate customers in August 2012 Availability in the Japanese market is limited to 200 units during its first two years 133 In July 2014 Honda announced the end of production of the Fit EV for the 2015 model 121 The Honda Accord Plug in Hybrid was introduced in 2013 and has an all electric range of 13 mi 21 km 134 Sales began in the U S in January 2013 and the plug in hybrid is available only in California and New York 135 A total of 835 units have been sold in the U S through September 2014 130 131 132 The Accord PHEV was introduced in Japan in June 2013 and is available only for leasing primarily to corporations and government agencies 136 The Honda Prologue is planned to be introduced in 2024 as a mid size crossover EV SUV based on a General Motors Ultium platform 137 Batteries Edit In August 2022 Honda and LG Energy Solution announced a joint venture to build a new lithium ion battery factory in the US for Honda and Acura electric vehicles At the time of the announcement the goal was for 40 gigawatt hours 138 Marketing EditJapanese marketing Edit Honda Clio Saitama Japan Starting in 1978 Honda in Japan decided to diversify its sales distribution channels and created Honda Verno which sold established products with a higher content of standard equipment and more sporting nature 139 140 The establishment of Honda Verno coincided with its new sports compact the Honda Prelude Later the Honda Vigor Honda Ballade and Honda Quint were added to Honda Verno stores This approach was implemented due to efforts in place by rival Japanese automakers Toyota and Nissan Honda Primo Osaka As sales progressed Honda created two more sales channels called Honda Clio in 1984 and Honda Primo in 1985 The Honda Clio chain sold products that were traditionally associated with Honda dealerships before 1978 like the Honda Accord and Honda Primo sold the Honda Civic kei cars such as the Honda Today superminis like the Honda Capa along with other Honda products such as farm equipment lawnmowers portable generators and marine equipment plus motorcycles and scooters like the Honda Super Cub A styling tradition was established when Honda Primo and Clio began operations in that all Verno products had the rear license plate installed in the rear bumper while Primo and Clio products had the rear license plate installed on the trunk lid or rear door for minivans The Renault Clio was sold in Japan at Nissan dealerships but was renamed the Renault Lutecia 141 Lutecia is derived from the name of Lutetia an ancient Roman city that was the predecessor of Paris Honda Verno 2008 As time progressed and sales began to diminish partly due to the collapse of the Japanese bubble economy supermini and kei vehicles that were specific to Honda Primo were badge engineered and sold at the other two sales channels thereby providing smaller vehicles that sold better at both Honda Verno and Honda Clio locations As of March 2006 the three sales chains were discontinued with the establishment of Honda Cars dealerships 142 While the network was disbanded some Japanese Honda dealerships still use the network names offering all Japanese market Honda cars at all locations Honda Wing motorcycle dealership Japan Honda sells genuine accessories through a separate retail chain called Honda Access for both their motorcycle scooter and automobile products In cooperation with corporate group partner Pioneer Honda sells an aftermarket line of audio and in car navigation equipment that can be installed in any vehicle under the brand name Gathers which is available at Honda Access locations as well as Japanese auto parts retailers such as Autobacs Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called Honda Auto Terrace In the spring of 2012 Honda in Japan introduced Honda Cars Small Store which is devoted to compact cars like the Honda Fit and kei vehicles like the Honda N One and Honda S660 roadster All cars sold at Honda VernoPrelude Integra CR X Vigor Saber Ballade Quint Crossroad Element NSX HR V Mobilio Spike S2000 CR V That s MDX Rafaga Capa and the Torneo All cars sold at Honda ClioAccord Legend Inspire Avancier S MX Lagreat Stepwgn Elysion Stream Odyssey int l Domani Concerto Accord Tourer Logo Fit Insight That s Mobilio and the City All cars sold at Honda PrimoCivic Life Acty Vamos Hobio Ascot Ascot Innova Torneo Civic Ferio Freed Mobilio Orthia Capa Today Z and the Beat International marketing Edit A Honda dealership in Ontario Canada A Honda dealership in Dreghorn Scotland In 2003 Honda released its Cog advertisement in the UK and on the Internet To make the ad the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Honda Accord Touring To the chagrin of the engineers at Honda all the parts were taken from two of only six hand assembled pre production models of the Accord The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline Isn t it nice when things just work It took 606 takes to get it perfect 143 Honda has done humor marketing such as its 1985 four page How to fit six Hondas in a two car garage print ad 144 or descending so low in a parking garage they pass stalagmites and a Gollum like figure 145 In 2004 they produced the Grrr advert usually immediately followed by a shortened version of the 2005 Impossible Dream advert In December 2005 Honda released The Impossible Dream a two minute panoramic advertisement filmed in New Zealand Japan and Argentina which illustrates the founder s dream to build performance vehicles While singing the song Impossible Dream a man reaches for his racing helmet leaves his trailer on a minibike then rides a succession of vintage Honda vehicles a motorcycle then a car then a powerboat then goes over a waterfall only to reappear piloting a hot air balloon with Garrison Keillor saying I couldn t have put it better myself as the song ends The song is from the 1960s musical Man of La Mancha sung by Andy Williams In 2006 Honda released its Choir advertisement for the UK and the internet This had a 60 person choir who sang the car noises as the film of the Honda Civic is shown In the mid to late 2000s in the United States during model close out sales for the current year before the start of the new model year Honda s advertising has had an animated character known simply as Mr Opportunity voiced by Rob Paulsen The casual looking man talked about various deals offered by Honda and ended with the phrase I m Mr Opportunity and I m knockin followed by him knocking on the television screen or thumping the speaker at the end of radio ads In addition commercials for Honda s international hatchback the Jazz are parodies of well known pop culture images such as Tetris and Thomas The Tank Engine In late 2006 Honda released an ad with ASIMO exploring a museum looking at the exhibits with almost childlike wonderment spreading out its arms in the aerospace exhibit waving hello to an astronaut suit that resembles him etc while Garrison Keillor ruminates on progress It concludes with the tagline More forwards please Honda also sponsored ITV s coverage of Formula One in the UK for 2007 However they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high In May 2007 focuses on their strengths in racing and the use of the Red H badge a symbol of what is termed as Hondamentalism The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine whether it is for bikes cars powerboats even lawnmowers Honda released its Hondamentalism campaign In the TV spot Garrison Keillor says An engineer once said to build something great is like swimming in honey while Honda engineers in white suits walk and run towards a great light battling strong winds and flying debris holding on to anything that will keep them from being blown away Finally one of the engineers walks towards a red light his hand outstretched A web address is shown for the Hondamentalism website The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics At the beginning of 2008 Honda released the Problem Playground The advert outlines Honda s environmental responsibility demonstrating a hybrid engine more efficient solar panels and the FCX Clarity a hydrogen powered car The 90 second advert has large scale puzzles involving Rubik s Cubes large shapes and a 3 dimensional puzzle On 29 May 2008 Honda in partnership with Channel 4 broadcast a live advertisement It showed skydivers jumping from an airplane over Spain and forming the letters H O N D and A in mid air This live advertisement is generally agreed to be the first of its kind on British television The ad lasted three minutes 146 In 2009 American Honda released the Dream the Impossible documentary series a collection of 5 to 8 minute web vignettes that focus on the core philosophies of Honda Current short films include Failure The Secret to Success Kick Out the Ladder and Mobility 2088 They have Honda employees as well as Danica Patrick Christopher Guest Ben Bova Chee Pearlman Joe Johnston and Orson Scott Card The film series plays at dreams honda com In the UK national television ads feature voice overs from American radio host Garrison Keillor while in the US the voice of Honda commercials is actor and wrestler John CenaIn the North American market Honda starts all of its commercials with a two tone jingle since the mid 2010s Sports Edit The late F1 driver Ayrton Senna stated that Honda probably played the most significant role in his three world championships He had immense respect for founder Soichiro Honda and had a good relationship with Nobuhiko Kawamoto the chairman of Honda at that time Senna once called Honda the greatest company in the world 147 As part of its marketing campaign Honda is an official partner and sponsor of the National Hockey League the Anaheim Ducks of the NHL and the arena named after it Honda Center Honda also sponsors The Honda Classic golf tournament and is a sponsor of Major League Soccer The Honda Player of the Year award is presented in United States soccer The Honda Sports Award is given to the best female athlete in each of twelve college sports in the United States One of the twelve Honda Sports Award winners is chosen to receive the Honda Broderick Cup as Collegiate Woman Athlete of the Year Honda sponsored La Liga club Valencia CF starting from 2014 15 season 148 Honda has been a presenting sponsor of the Los Angeles Marathon since 2010 in a three year sponsorship deal with winners of the LA Marathon receiving a free Honda Accord Since 1989 the Honda Campus All Star Challenge has been a quizbowl tournament for Historically black colleges and universities Facilities partial list EditMain article List of Honda facilitiesUS sales EditCalendar year Total US sales 149 1992 768 8451993 716 5461994 788 2301995 794 5791996 843 9281997 940 3861998 1 009 6001999 1 076 8932000 1 158 8602001 1 207 6392002 1 247 8342003 1 349 8472004 1 394 3982005 1 462 4722006 1 509 3582007 1 551 542 150 2008 1 284 261 150 2009 1 150 784 151 2010 1 230 480 151 2011 1 147 000 152 2012 1 422 000 152 2013 1 525 312 153 2014 1 540 8722015 1 586 551 154 2016 1 637 942 155 2017 1 641 429 156 2018 1 604 828 157 2019 1 608 170 157 Production numbers EditCalendar year Global production2009 3 012 000 158 2010 3 643 000 158 2011 2 909 000 152 2012 4 110 000 152 2013 4 112 000 159 2014 4 513 769 160 2015 4 543 838 161 2016 4 999 266 162 2017 5 236 842 163 2018 5 357 013 164 See also Edit Tokyo portal Companies portal Comparison of Honda water pumps Honda advanced technology Honda Airport Honda Battle of the Bands Honda G Con Honda F C football soccer club Honda Heat rugby union club Honda in motorsport Honda Performance Development Honda Type R List of Honda assembly plants List of Honda transmissions List of motor scooter manufacturers and brandsNotes Edit a b c d e 2022 Fiscal Year Consolidated Financial Results PDF Honda IR 13 May 2022 Retrieved 5 September 2022 2022 Financial Results Form 20 F PDF Honda IR 22 June 2022 Retrieved 5 September 2022 FY2022 Form 20 F PDF Honda Motor Co Ltd 22 June 2022 Retrieved 22 July 2022 Grant Robert M Neupert Kent E 2003 Cases in contemporary strategy analysis 3rd ed Wiley Blackwell ISBN 1 4051 1180 1 Johnson Richard Alan 2005 Six men who built the modern auto industry MotorBooks International p 52 ISBN 0 7603 1958 8 Honda is celebrating the production of 400 million motorcycles hondanews eu Retrieved 29 May 2020 Miller Edward 18 April 2008 FIRST MOTORCYCLE AIRBAG EARNS TAKATA AND HONDA 2008 AUTOMOTIVE NEWS PACE INNOVATION PARTNERSHIP AWARD Honda com Archived from the original on 8 March 2009 Retrieved 28 July 2009 Harga Honda Mobilio Mobilio Archived from the original on 10 September 2014 Retrieved 22 November 2009 The History of Honda Cars directory net Retrieved 22 November 2009 World motor vehicle production OICA correspondents survey without double counts world ranking of manufacturers year 2011 PDF Retrieved 29 May 2020 Le top 20 des entreprises les plus innovantes du monde Challenges 22 October 2013 Ross Jeffrey N 29 January 2014 Honda is first Japanese carmaker to be a net exporter from US autoblog Retrieved 25 July 2014 a b c d e f g h i j k l Alexander Jeffrey W 2008 Japan s Motorcycle Wars An Industry History UBC Press pp 112 116 197 211 ISBN 978 0 8248 3328 2 a b c d e f g h Frank Aaron 2003 Honda Motorcycles MotorBooks International ISBN 978 0 7603 1077 9 Retrieved 28 January 2012 a b Falloon Ian 2005 The Honda Story Haynes pp 9 13 ISBN 1 85960 966 X a b Sakiya Tetsuo 1982 Porter Timothy ed Honda Motor the men the management the machines Kodansha ISBN 978 0 87011 522 6 1951 Honda Dream Type D americanmotorcyclist com Archived from the original on 1 December 2017 Retrieved 17 November 2017 HONDA S FIRST GOLDEN DECADE AT THE GRAND PRIX Total Motorcycle Total Motorcycle 9 July 2020 Retrieved 5 August 2020 Honda History bdhonda com aamra infotainment limited Retrieved 10 July 2022 Honda Motor Company grew in a short time to become the world s largest manufacturer of motorcycles by 1964 Honda Worldwide History World honda com Retrieved 1 January 2011 Paul Niedermeyer 30 March 2010 Honda s Wild 9000 RPM Mid Engine T360 Pickup Of 1963 The Truth about Cars Sporting Hondas Classic Buyer s Guide New Zealand Classic Car magazine 21 September 2010 Archived from the original on 11 November 2011 Let s Build a Sportscar Honda Retrieved 1 July 2012 The trouble with excellence The Economist 4 July 1998 Retrieved 5 April 2013 Sorge Marjorie 1998 1998 executive of the year Honda Motor Co president Nobuhiko Kawamoto Automotive Industries Archived from the original on 30 May 2012 Retrieved 20 May 2013 The History of Honda Motor Company GearHeads 18 May 2012 Archived from the original on 30 May 2012 Retrieved 1 July 2012 Micheline Maynard 25 July 2006 Honda Enters the Aviation Market The New York Times Charles Alcock 23 December 2015 Honda Aircraft Begins HondaJet Deliveries Aviation International News Online Honda Names Takahiro Hachigo New President Replaces Takanobu Ito who took over as chief executive in 2009 Wall Street Journal 23 February 2015 News Bloomberg 29 October 2019 Honda and Hitachi to Merge Four Car Parts Makers Yomiuri Says BNN Bloomberg BNN a href Template Cite web html title Template Cite web cite web a last has generic name help Wayland Michael 27 January 2020 Coronavirus prompts automakers to evacuate workers weigh production delays at Chinese factories CNBC Retrieved 27 January 2020 DePompei Elizabeth Honda to start resuming production at U S plants Monday IndyStar com Retrieved 3 June 2020 Whiston David 3 September 2020 GM Honda North American Alliance May Free Up Capital Morningstar com Retrieved 4 September 2020 LaReau Jamie L GM forms alliance with Honda to develop future products in North America Detroit Free Press Retrieved 4 September 2020 Etherington Darrell 4 March 2022 Sony and Honda reveal plans to jointly make and sell electric vehicles Tech Crunch Archived from the original on 4 March 2022 Retrieved 4 March 2022 a b Honda Executives Ohnsman Alan 20 August 2010 Honda s Dream of U S Production Protects Profits as Yen Surges Bloomberg Archived from the original on 22 August 2010 Retrieved 1 January 2011 Mangion Patrick 27 August 2007 Markham saves Honda deal York Region News p 1 Retrieved 14 October 2017 ह र ह ड Archived from the original on 29 April 2010 Retrieved 11 June 2009 Honda is looking for your energy or mobility startup GrenBiz 29 January 2019 Retrieved 11 December 2019 Honda to cut UK car production after Japan quake leaves parts shortfall The Guardian 6 April 2011 Archived from the original on 2 October 2015 Retrieved 10 August 2016 Honda Revenue 2006 2018 HMC www macrotrends net Retrieved 1 November 2018 Breakdown of net sales and other operating revenue by geographical markets from company 20Fs Barr Jonathan ed July September 2003 1965 Honda T500F Flat Bed Utility The Japanese Restorer in Australia Bald Hills Queensland Australia 4 15 Toyota Corolla History PDF Toyota Motor Corp Vlasic Bill Bunkley Nick 20 June 2008 The Smaller the Better Automakers Are Finding The New York Times Retrieved 1 July 2012 Report Honda planning to double hybrid sales in Japan to more than 20 next fiscal year Green Car Congress 27 November 2010 Retrieved 25 July 2014 Scott Doggett EPA Lists Top 10 Most Fuel Efficient Cars From 1984 to Present Green car advisor Edmunds 10 June 2010 mpg revised in accordance with 2008 regulation change dubious discuss Archived 20 October 2010 at the Wayback Machine the greenest vehicles of 2008 greenercars org Archived from the original on 10 September 2007 Retrieved 1 January 2011 Honda to launch Benly e in India Scooter spied testing check launch date features and other details Zee News 6 June 2021 India becomes largest 2 wheeler markt for Honda globally dethrones Indonesia The Times of India 22 August 2017 Retrieved 6 November 2017 Honda eyes 17 share in bike market 70 new outlets to be in rural areas The Business Standard 11 September 2017 Retrieved 6 November 2017 Rumelt Richard P 10 July 1995 The Many Faces of Honda Archived from the original on 3 April 2012 Retrieved 25 July 2014 Allen J Morrison United Nations Transnational Corporations and Management Division 1993 Transnational corporations and business strategy Taylor amp Francis pp 65 66 ISBN 978 0 415 08537 3 Retrieved 1 April 2012 Morrison Allen J 1993 Transnational corporations and business strategy Taylor amp Francis pp 64 92 ISBN 0 415 08537 3 dubious discuss Gary Hamel C K Prahalad 1 July 1994 Competing for the future Harvard Business Press p 204 ISBN 978 0 87584 416 9 Retrieved 1 April 2012 Sally H Clarke Naomi R Lamoreaux Steven W Usselman 10 March 2009 The Challenge of Remaining Innovative Insights from Twentieth Century American Business Stanford University Press p 223 ISBN 978 0 8047 5892 5 Retrieved 1 April 2012 Honda ATV Your Complete Guide World of ATVs Retrieved 1 August 2020 Honda India Power Products Ltd Retrieved 10 July 2022 Honda Worldwide Timeline Power Products World honda com Retrieved 12 August 2010 Annual Report 2007 PDF Retrieved 29 May 2020 Annual Report 2010 PDF Retrieved 29 May 2020 Honda Worldwide Power Products Overview World honda com Retrieved 12 August 2010 Honda Racing Engines Racing honda com Archived from the original on 12 July 2011 Retrieved 27 September 2010 Indy 500 Indianapolis Motor Speedway HONDA GY6 ENGINE 50cc to 150cc GOKARTS USA Retrieved 16 February 2015 Green car era poses test for Honda The Car Tech blog CNET 17 October 2008 Archived from the original on 20 October 2008 Retrieved 22 November 2009 Abuelsamid Sam 6 January 2009 Honda S2000 CR Z convertible follow Acura NSX and V8 to scrap heap Archived from the original on 30 June 2013 Retrieved 25 October 2010 dubious discuss Frequently asked questions about ASIMO PDF Honda Retrieved 25 July 2014 Japan Plans Mind Reading Devices Archived from the original on 29 May 2010 Honda Aircraft Company Receives FAA Production Certificate www hondajet com Archived from the original on 9 February 2018 Retrieved 8 February 2018 Honda Soltec Begins Sales of Thin Film Solar Cells for Public and Industrial Use Press release World honda com 23 October 2008 Archived from the original on 25 October 2008 Retrieved 10 January 2012 Honda to Discontinue Operations of Honda Soltec a Photovoltaic Subsidiary Press release World honda com 30 October 2013 Archived from the original on 5 November 2013 Retrieved 30 October 2013 Formula for Success The Honda RA168E Motor Sport Magazine Retrieved 23 December 2021 Engine Honda STATS F1 www statsf1 com Retrieved 23 December 2021 Honda Wins F1 Championship in Its Final Season nippon com 13 December 2021 Retrieved 23 December 2021 Honda and Red Bull extend power unit support deal until 2025 Formula 1 www formula1 com Retrieved 28 October 2022 Honda to leave F1 at the end of 2021 Formula 1 www formula1 com Retrieved 23 December 2021 a b Honda IndyCar com Archived from the original on 23 December 2021 Retrieved 23 December 2021 Honda clinches IndyCar manufacturers title in Monterey RACER 20 September 2021 Retrieved 23 December 2021 Kunimitsu Takahashi Honoured By Japanese Government For Lifelong Sporting Achievements dailysportscar com www dailysportscar com Retrieved 23 December 2021 Japan at the 24 Hours of Le Mans 1991 2021 1 2 24h lemans com Retrieved 23 December 2021 a b Honda s History In GT500 In Pictures dailysportscar com www dailysportscar com Retrieved 23 December 2021 INSIGHT How WTR is unlocking the full potential of Acura s DPi RACER 14 September 2021 Retrieved 23 December 2021 Release News MSR Closes Out Four Year Run With Acura 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Alberto Polo Junior 12 December 2006 Versao Flex do Honda Fit chega na sexta por R 46 340 in Portuguese Interpress Motor Archived from the original on 14 December 2006 Retrieved 16 April 2009 Honda starts building flex fuel City sedan in Brazil AutoblogGreen 29 July 2009 Archived from the original on 3 August 2009 Retrieved 3 August 2009 dubious discuss Tabela 08 Vendas Atacado Mercado Interno por Tipo e Empresa Combustivel Flex Fuel 2006 PDF in Portuguese ANFAVEA Associacao Nacional dos Fabricantes de Veiculos Automotores Brazil Archived from the original PDF on 20 November 2008 Retrieved 16 April 2009 See Table 08 for flex fuel sales and Table 07 for gasoline sales Tabela 08 Vendas Atacado Mercado Interno por Tipo e Empresa Combustivel Flex Fuel 2007 PDF in Portuguese ANFAVEA Associacao Nacional dos Fabricantes de Veiculos Automotores Brazil Archived from the original PDF on 20 November 2008 Retrieved 16 April 2009 See Table 08 Tabela 08 Vendas Atacado Mercado Interno por Tipo e 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Overseas in Asia and China for the Year 2016 Honda Sets All Time Calendar Year Production Records for Automobile Production Worldwide Overseas in Asia and China for the Year 2017 Honda Sets All Time Calendar Year Production Records for Automobile Production Worldwide Overseas in Asia and China for the year 2018 References Edit Move Over Volvo Honda Sets New Safety Standard for Itself an article in the News section of the March 2004 issue of Motor Trend on page 32 Annual Reports Investor Relations Honda Motor Co The story of Honda s entry and growth in the American market is documented in Terry Sanders film The Japan Project Made in Japan Honda Honda s Midlife Crisis Honda s slipping market position and views of Fukui Takeo Chief Executive magazine December 2005 issue Honda s Corporate HistoryExternal links Edit Wikimedia Commons has media related to Honda Business data for Honda BloombergGoogleReutersSEC filingsYahoo Wikiquote has quotations related to Honda Official website Honda Press Library Japanese but with graphical timelines of car and bike models Honda Automobiles at Curlie Honda Motorcycles at Curlie Company history books Shashi Shashi Interest Group April 2016 Wiki collection of bibliographic works on Honda Retrieved from https en wikipedia org w index php title Honda amp oldid 1127955857, wikipedia, wiki, book, books, library,

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