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Honda Super Cub

The Honda Super Cub or Honda Cub is a Honda underbone motorcycle with a four-stroke single-cylinder engine ranging in displacement from 49 to 124 cc (3.0 to 7.6 cu in).

Honda Super Cub
Honda Super Cub in the Honda Collection Hall in Japan
Also calledCub, C100, C102, C65, CM90, CM91, C110, C50, C70, C90, Passport, EX5, Dream 100, EX5 Dream, C100EX, Super Cub 50, Super Cub 110, Press Cub.
Production1958–present
Assembly15 countries worldwide
ClassUnderbone
EngineHorizontal 49–124 cc (3.0–7.6 cu in) 4-stroke air-cooled single
Transmission3- or 4-speed semi-automatic transmission with wet multi-plate centrifugal clutch
Frame typeStep through pressed steel monocoque underbone
SuspensionFront: Leading link (early), telescopic fork (late)
Rear: Swingarm
BrakesFront: drum
Rear: drum
Weight55–90 kg (121–198 lb)[1] (dry)
RelatedHonda Wave (Southeast Asia)
Honda Biz

In continuous manufacture since 1958 with production surpassing 60 million in 2008, 87 million in 2014, and 100 million in 2017,[2] the Super Cub is the most produced motor vehicle* in history.[3] Variants include the C100, C50, C70, C90, C100EX and C70 Passport, as well as the Honda Trail series.

The Super Cub's US advertising campaign, You meet the nicest people on a Honda, had a lasting impact on Honda's image and on American attitudes to motorcycling, and is often used as a marketing case study.[4]

Development

The idea for a new 50-cubic-centimetre (3.1 cu in) motorcycle was conceived in 1956 when Honda Motor's Soichiro Honda and Takeo Fujisawa toured Germany and witnessed the popularity of mopeds and lightweight motorcycles.[5] Soichiro Honda was primarily the engineering and production leader of the company, always with an eye towards winning on the racetrack, while his close partner Fujisawa was the man of finance and business, heading up sales and formulating strategies intended to dominate markets and utterly destroy Honda Motor's competitors.[6] Fujisawa had been thinking about a long term expansion strategy, and unlike other Japanese companies, they did not want to simply boost production to cash in on the recent economic boom in Japan. A small, high-performance motorcycle was central to his plans.[5] Upwardly mobile consumers in postwar Europe typically went from a bicycle to a clip-on engine, then bought a scooter, then a bubble car, and then a small car and onwards. Fujisawa saw that a motorcycle did not fit in this pattern for the average person, and he saw an opportunity to change that.[7] Soichiro Honda was at the time tired of listening to Fujisawa talk about his new motorcycle idea; Honda came to Europe to win the Isle of Man TT race and he wanted to think about little else.[5]

 
1954 Kreidler K50

Fujisawa and Honda visited Kreidler and Lambretta showrooms, as well as others, researching the kind of motorcycle Fujisawa had in mind. Fujisawa said these designs had "no future" and would not sell well.[5][8] His concept was a two-wheeler for everyman, one that would appeal to both developed and developing countries, urban and rural. The new motorcycle needed to be technologically simple to survive in places without up-to-date know-how and access to advanced tools or reliable spare parts supplies. The common consumer complaints of noise, poor reliability, especially in the electrics, and general difficulty of use would have to be addressed. Because Honda was a large company growing larger, it needed a mass-appeal product that could be produced on an enormous scale.[7] The design had to be sorted out before production began because it would be too costly to fix problems in the vast numbers that were to be manufactured. The scooter type nearly fitted the bill but was too complex for developing countries to maintain, and the small wheels did poorly on badly maintained or nonexistent roads.[7][9] Another of Fujisawa's requirements was that it could be ridden with one hand while carrying a tray of soba noodles, saying to Honda, "If you can design a small motorcycle, say 50 cc with a cover to hide the engine and hoses and wires inside, I can sell it. I don't know how many soba noodle shops there are in Japan, but I bet you that every shop will want one for deliveries."[8][9][10]

Once interested, Soichiro Honda began developing the Super Cub on his return to Japan. The following year Honda displayed a mockup to Fujisawa that finally matched what he had in mind, Fujisawa declaring the annual sales would be 30,000 per month, half again as many as the entire monthly two-wheeler market in Japan. His goal was to export motorcycles on a scale yet unseen in the economic disorder of postwar Japan when most companies halting trade efforts were handled through foreign trading companies. Honda would have to establish its own overseas subsidiary to provide the necessary service and spare parts distribution in a large country like the US. To this end American Honda Motor Company was founded in 1959.[5] In 1961 a sales network was established in Germany, then in Belgium and the UK in 1962, and then France in 1964.[6]

The Honda Juno had been the first scooter to use polyester resin, or fiberglass reinforced plastic (FRP), bodywork, and even though production of the Juno had stopped in 1954 as a result of Honda Motor's financial and labor problems at the time, Fujisawa continued to encourage research in polyester resin casting techniques, and these efforts bore fruit for the Super Cub.[5] The new motorcycle's fairing would be polyethylene, the most widely used plastic, which reduced weight over FRP, but Honda's supplier had never made such a large die cast before, so the die had to be provided by Honda.[9] The Super Cub was the first motorcycle ever to use a plastic fairing.[11] Motorcycling historian Clement Salvadori wrote that the plastic front fender and leg shields were, "perhaps the Cub's greatest contribution; plastic did the job just as well as metal at a considerably lower cost."[12] The technology developed in the Isle of Man TT racing program was equally vital to the new lightweight motorcycle, making possible 3.4 kilowatts (4.5 hp) from a 50 cc four-stroke Honda engine, where the first engine the company built a decade earlier, a "fairly exact copy" of the 50 cc two stroke war-surplus Tohatsu engine Honda had been selling as motorized bicycle auxiliary engine, had only a 0.37–0.75 kilowatts (0.5–1 hp) output.[5][6] Honda's first four-stroke, the 1951 E-type, had just a little more power than the Super Cub, 3.7 kilowatts (5 bhp), with nearly triple the displacement, 146 cc (8.9 cu in).[6]

To make the new motorcycle, Honda built a new ¥10 billion factory in Suzuka, Mie to manufacture 30,000, and with two shifts, 50,000, Super Cubs per month.[5][13] The factory was modeled on the Volkswagen Beetle production line in Wolfsburg, Germany.[13] Until then, Honda's top models had sold only 2,000 to 3,000 per month, and observers thought the cost of the new plant too risky an expenditure.[5] Edward Turner of BSA went to Japan to see the motorcycle industry in September 1960, and said that investments the size of the Suzuka plant were "extremely dangerous" because the US motorcycle market was already saturated.[13] When completed in 1960, the Suzuka Factory was the largest motorcycle factory in the world and was a model for Honda's mass production facilities of the future.[5] The economies of scale achieved at Suzuka cut 18% from the cost of producing each Super Cub when Suzuka could be run at full capacity,[13] but in the short term Honda faced excess inventory problems when the new factory went into operation before the full sales and distribution network was in place.[5]

Design

 
Late 2000s Super Cub

The Super Cub has been compared to the Ford Model T, Volkswagen Beetle and the Jeep as an icon of 20th century industry and transport.[14][5][15] The C100 used a pressed steel monocoque chassis, with the horizontal engine placed below the central spine, a configuration now called the "step through" or "underbone" motorcycle. By some criteria, the type of motorcycle the Super Cub falls into is difficult to classify, landing somewhere between a scooter and a motorcycle,[11] and sometimes it was called a moped, "step-thru", or scooterette.[6][16][17]

 
 
The instruments of a 1966 CA100 and 2009 Super Cub 110

The plastic fairing ran from below the handlebars and under the footpegs, protecting the rider's legs from wind and road debris, as well as hiding the engine from view. This design was like the full enclosure of a scooter, but unlike a scooter, the engine and gearbox unit was not fixed to the rear axle. This had several benefits. It moved the engine down and away from the seat, detaching the rear swingarm motion from the drivetrain for lower unsprung weight. It also made engine cooling air flow more direct, and made it possible to fit larger wheels.[6] Placing the engine in the center of the frame, rather than close to the rear wheel, greatly improved front-rear balance.[7] The fuel tank was located under the hinged seat, which opened to reveal the fuel filler inlet. The 17 inch wheels, in comparison to the typical 10 inch wheels of a scooter, were more stable, particularly on rough roads, and psychologically made the motorcycle more familiar, having an appearance closer to a bicycle than a small-wheel scooter.[6]

 
The Super Cub early push-rod engine

The pushrod overhead valve (OHV) air-cooled four-stroke single cylinder engine had a 40-by-39-millimetre (1.6 in × 1.5 in) bore × stroke, displacing 49 cubic centimetres (3.0 cu in), and could produce 3.4 kilowatts (4.5 hp) at 9,500 rpm, for maximum speed of 69 km/h (43 mph), under favorable conditions. The low compression ratio meant the engine could consume inexpensive and commonly available low octane fuel, as well as minimizing the effort to kick start the engine, making the extra weight and expense of an electric starter an unnecessary creature comfort.[18] Though some of the many Super Cub variations came with both kick and electric start, the majority sold well without it. Even the latest 2011 model year Japanese domestic market (JDM) Super Cub 50 and Super Cub 110 versions, with modern technology and conveniences like fuel injection and a fuel gauge, were not offered with an electric start option.[19][20]

The sequential-shifting three- or four-speed gearbox was manually shifted, but clutchless, without the need for a clutch lever control, using instead a centrifugal clutch along with a plate clutch slaved to the foot-shift lever to engage and disengage the gearbox from the engine. While not intuitive to learn, once the rider got used to it, the semi-automatic transmission, "took the terror out of motorcycling" for novice riders.[18] Unlike many scooters CVTs, the centrifugal clutch made it possible to push start the Super Cub, a useful advantage if the need arose.[7]

The early Super Cubs used a 6 volt ignition magneto mounted on the flywheel, with a battery to help maintain power to the lights, while later ones were upgraded to capacitor discharge ignition (CDI) systems. The lubrication system did not use an oil pump or oil filter, but was a primitive splash-fed system for both the crankcase and gearbox, with a non-consumable screen strainer to collect debris in the engine oil. Both the front and rear brakes were drums. On both the front and rear wheels were 2.25" × 17" wire spoke wheels,[18][21] with full-width hubs.[6]

Honda recommended daily checks of the lights, horn, tire pressure, brakes, fuel and oil level, and a weekly check of the battery electrolyte level. The new engine break-in maintenance was done at 320 kilometres (200 mi), requiring adjustment of the valve tappets and contact breaker points, and an oil change, and the rider was advised to stay under 48 kilometres per hour (30 mph) for the first 800 kilometres (500 mi). Every 1,600 kilometres (1,000 mi) the spark plug needed cleaning, and the chain adjustment checked, and every 3,200 kilometres (2,000 mi) an oil change, breaker point check, and valve adjustment was due. At 8,000 kilometres (5,000 mi), major maintenance was due, requiring the removal and cleaning of the carburetor, drive chain, exhaust silencer, and wheel bearings.[21] The rider closed a manual choke to aid in starting at cold temperatures.[21] By the standards of the day, this was a simple motorcycle, with minimal maintenance demands, and it earned a reputation for high reliability.[12][18]

You meet the nicest people on a Honda

 
You meet the nicest people on a Honda magazine advertisement
 
Harley-Davidson's "Young America" campaign
 
50 cc CA100, US version

In June 1963 in US media,[22] Honda began the 12-year-long advertising campaign You meet the nicest people on a Honda, created by Robert Emmenegger,[23] creative director, Grey Advertising.[24][25][26] Grey had bought the idea from an UCLA undergraduate student named Mike Curb, who had created the concept for a class assignment.[27] The event marked the beginning of the decline of domestic and British motorcycle brands in the US market, and the rise of Honda and the other Japanese companies.[28][29][30] In December 1965, Edward Turner said the sale of small Japanese motorcycles was good for BSA, by attracting new riders who would graduate to larger machines, not anticipating that the Japanese would advance over the next 5 years to directly threaten British bikes with technically sophisticated models such as the Honda CB750, and the Kawasaki Z1.[31][13] As a case study in business and marketing, the campaign is still remembered half a century later, with one strategic management textbook saying, "Honda and the Supercub is probably the best known and most debated case in business strategy."[32][33] It was credited with having "invented the concept of lifestyle marketing."[14]

Specific elements of the Super Cub's design were integral to the campaign, such as the enclosed chain that kept chain lubricant from being flung on the rider's clothing, and the leg shield that similarly blocked road debris and hid the engine, and the convenience of the semi-automatic transmission. Presenting the Super Cub as a consumer appliance[11] not requiring mechanical aptitude and an identity change into "a motorcyclist", or worse, "a biker", differentiated Honda's offering, because, "the dedication required to maintain bikes of that era limited ownership to a relatively small demographic, often regarded as young men known for their black leather jackets and snarling demeanors."[34]

Rather than remaining limited to trying to convince traditional downmarket male buyers to switch to Honda from other brands with the macho approach of most motorcycle advertising at the time, Honda broke new ground. The ad campaign sought to improve the image of motorcycling in general and expand the overall size of the motorcycle market by attracting new riders.[30][34] In a stroke of good fortune for Honda, Brian Wilson and Mike Love composed the 1964 song "Little Honda", extolling the joys of riding the Honda 50, and even inviting the listener to visit their local Honda dealership, in language that sounded as if it could have been written, or at least paid for, by Honda's advertising copywriters, yet it was not a commercial jingle.[14] The song was released by The Hondells in 1964, followed by the release of the original recording by The Beach Boys.[14] In 1965 The Hondells released "You Meet the Nicest People on a Honda", another song promoting the Super Cub, which was actually used in Honda's TV spots, as a B side to their version of "Sea Cruise."[35]

The long-running campaign, including the slogan, the music, and the upbeat images of respectable, middle and upper-class people, particularly women, riding Hondas became closely associated with the Honda brand ever since.[36][28] The image Honda created was contrasted with the one percenter "bad boy" biker and became a focal point of Japan bashing boosterism of US-made Harley-Davidson motorcycles.[29][37]

Aside from Harley-Davidson fans, the company itself had a more conflicted reaction to the successful Honda "You meet the nicest people" campaign. At first, they were offended at the suggestion that Harley-Davidson riders were not "nice people." Harley-Davidson had, since its founding in 1903, scrupulously cultivated an image of staid respectability, and would not begin to tentatively embrace the "outlaw" demographic of their customer base for at least another ten years. In 1964 they denied any association with one-percenter bikers, and so distanced themselves from the implications of Honda's campaign. But they also "tried to have it both ways", and soon joined Vespa and Yamaha in producing ads that were "suspiciously similar" to "You meet the nicest people."[32][38] Whether they were being offended by or imitating Honda, at the time Harley-Davidson did not share the interpretation that Honda's advertisements, "added to the macho Harley image."[39]

Model history

Production history
 
Annual Super Cub production from 1958 through 2008, the year cumulative production passed the 60 million units milestone.[40]
Timeline of production locations
  • 1958 Yamato Plant, Japan
  • 1959 Hamamatsu Factory, Japan
  • 1960 Suzuka Factory, Japan
  • 1961 Taiwan
  • 1963 Belgium
  • 1966 Bangladesh
  • 1967 Thailand
  • 1969 Malaysia
  • 1971 Indonesia
  • 1973 Philippines
  • 1976 Manaus, Brazil
  • 1980 Mauritius
  • 1981 Colombia
  • 1981 Nigeria
  • 1985 India
  • 1988 Mexico
  • 1989 Brazil
  • 1991 Ōzu, Kumamoto, Japan
  • 1997 Vietnam
  • 2002 China
  • 2004 Laos
  • 2005 Cambodia
  • 2006 Argentina
  • 2007 Peru
Sites no longer making Super Cubs in gray[41][42]

The Honda Super Cub debuted in 1958, ten years after the establishment of Honda Motor Co. Ltd. The original 1952 Honda Cub F had been a clip-on bicycle engine. Honda kept the name but added the prefix 'Super' for the all-new lightweight machine.[7] The Super Cub sold poorly at first, owing mainly to the recession in Japan, and then three months after the 1958 launch when customer complaints began rolling in about slipping clutches.[8] Honda salesmen and factory workers gave up holidays to repair the affected Super Cubs, visiting each customer in person.[8] When it was imported to the US, the name was changed to Honda 50, and later Honda Passport C70, and C90, because the Piper Super Cub airplane trademark had precedence.[34] Similarly, in Britain they were only badged "Honda 50", "Honda 90" etc. as the Triumph Tiger Cub preceded.

The Society of Automotive Engineers of Japan [ja] recognised the 1958 Honda Super Cub C100 as one of their 240 Landmarks of Japanese Automotive Technology.[1]

Super Cub line

The first Super Cub variation was the C102, launched in April 1960.[7]: 39, 188  The C102 had electric start in addition to kick starting, and battery and coil ignition instead of magneto, but was otherwise the same as the C100.[7]: 39 

The enlarged 86.7 cc (5.29 cu in) OHV engine of the 1963 C200 was used on the 1965 CM90 step-through. New in 1965 was a 63 cc (3.8 cu in) engine with a chain-driven overhead camshaft (OHC). This was used in two new models: the C65, a step-through with 4.1 kW (5.5 bhp), and the S65, with a frame like the C110/C200 and 4.6 kW (6.2 bhp) @ 10,000 rpm.[7]

In 1966 the C50 appeared and remained in production through the mid 80s, becoming one of the most widespread and familiar versions of the Super Cub.[7]: 48–49, 188–189  Honda replaced the C100's 40 mm × 39 mm (1.6 in × 1.5 in) 50 cc OHV engine with the 39 mm × 41.4 mm (1.54 in × 1.63 in) OHC alloy head and iron cylinder engine from the CS50 and C65, which increased power from 3.4 to 3.6 kW (4.5 to 4.8 bhp).[7]: 48–49, 188–189  Similarly the CM90 was replaced in 1966 with the 89.5 cc (5.46 cu in) 5.6 kW (7.5 bhp) OHC CM91, which a year later on 1967, got restyled forks and headlamp like the C50, to become the familiar C90. Though the basic design of Cub remained unchanged, new styling and improvements included enclosed front forks. The C100 stayed in production alongside the newer versions one more year, until 1967.[7]: 188–189  After 1980 the USA C70 was called the C70 Passport.[7]

Because some countries offered age restriction and tax advantages for mopeds, Honda also introduced the C310S, a moped version of the Super Cub complete with bicycle pedals. The C310S fuel tank was relocated from beneath the seat to a more conventional placement at the top of the leg shield. This iteration is now somewhat rare, having been marketed primarily in the Benelux countries.[citation needed]

In 1982, for most markets, Honda fitted a new capacitor discharge ignition (CDI) system to replace the earlier contact points ignition, thereby helping to meet emission standards in markets such as the US. At the same time the electrical system was changed from 6 volt to 12 volts.[citation needed]

In 1984, Honda released restyled versions of the Cubs on some markets, with square lamps and plastic-covered handlebars and rear mudguard. On the domestic Japanese market the square style was optional, but in some places such as the UK they replaced imports of the traditionally styled round lamp Cub.[citation needed]

In 1986, a larger 100 cc HA05E engine model was introduced especially for Asian markets. The newer 100 cc model was developed exclusively for Southeast Asian market, especially in Thailand, Malaysia and Vietnam, where underbones were very popular, with new features such as a telescopic front suspension to replace the older leading link suspension, and a four-speed transmission to replace the older three-speed transmission used in older Cub variants. The 100 cc model was initially known as the Honda Dream in Thailand and Honda EX5 in Malaysia, before being standardized as the Honda EX5 Dream in 2003. In addition, Honda Japan began importing the made-in-Thailand Dream as the Super Cub C100EX in 1988.[43] The Japanese C100EX was later being facelifted in 1993, while the Southeast Asian EX5 Dream retains the 1986 design until the present day, with only minor cosmetic changes.[44] In 2011, the carbureted EX5 Dream was phased out in Thailand and being replaced with the fuel-injected Honda Dream 110i, with the powertrain being derived from the fuel-injected Honda Wave 110i.[45]

In the late 1990s, Honda introduced their newer NF series motorcycles, known as Honda Wave series, called the Honda Innova in some markets, which use steel tube frames, front disc brake, and plastic cover sets in various displacement options: 100 cc, 110 cc and 125 cc. Though not Cubs, these bikes sold consistently well particularly in European countries, where the production of Honda Cub models had been previously discontinued. However, the production of Honda Cubs in Asia, Africa, and South America still continues today, even though the newer Honda Wave Series and other designs have been introduced alongside the Cub.[citation needed]

Starting in 2007 Japanese market Cubs began using Honda's PGM-FI fuel injection.[40]

Honda made a 2018 model year special edition to commemorate the 60th anniversary of Super Cub production, with a celebration at the Ōzu, Kumamoto factory where the 100 millionth Super Cub was produced in October 2017 .[46][47][48]

In 2018 a new model was released in the USA, Europe, and Australia with a 125cc engine. It features ABS front disk brakes, LED headlights, and a keyless ignition using a smart key. This model was available in limited numbers.

Sports Cub

 
The 1969 Honda 70, also called the CL70, used the sports frame of the C110 and CD65, with the engine of the C70

The C110 Sports Cub debuted in October 1960.[7]: 188  The C110 was more like a traditional motorcycle that the rider had to straddle, not a step-through. It had a different frame, with the fuel tank on top of the frame and in front of the seat, and the frame's steel tube spine ran horizontally from the head tube to the seat. It also had a bit more power, increased from 3.4 to 3.7 kW (4.5 to 5 bhp) @ 9,500 rpm. Sub-variants of the Sports Cub were the C111, absent the pillion seat, and C110D, also called C114, which had a low exhaust pipe. Early versions of the Sports Cub had a 3-speed gearbox but later this was changed to 4 speed.[7] The C102 stayed in production for six model years, through 1965, and the C110 Sports Cub through 1966.[7]

In 1963 came an enlarged OHV engine of 86.7 cc (5.29 cu in) and 4.8 kW (6.5 bhp). It was used first in the C200, which had a frame like the C110, with more upright handlebars.[7]

The S65's last year of production was 1967, and the CD65 and CL65 took its place for only one year, 1968. These had the higher-revving 4.6 kW (6.2 bhp) 63 cc (3.8 cu in) engine of the CS65. Then the 4.6 kW (6.2 bhp) 71.8 cc (4.38 cu in) C70 replaced the C65 and CL65 in 1969. It had the same peak horsepower, but at 9,000 rpm instead of 10,000, and more torque, 0.53 kg⋅m (5.2 N⋅m; 3.8 lbf⋅ft) at 7,000 rpm instead of 0.48 kg⋅m (4.7 N⋅m; 3.5 lbf⋅ft) at 8,000 rpm. It was introduced in the USA, Canada and Asia at launch and in the UK in 1972.[7]

Mini bikes

In 1960 the CZ100 arrived,[7]: 39  using the same engine in a much smaller frame with only 5″ wheels. First of the Honda Z series, the CZ100 was meant only as a short-distance novelty or paddock bike, but instead found popularity in the monkey bike niche.[7]: 39–40 

Trail

 
A Honda CT110 Trail 110 Hunter Cub, the final model of the Trail Cub line, produced from 1981 to 2000

An on- and off-road version of the Super Cub, what today would be classed as a dual-sport motorcycle but called a trail bike at the time, the CA100T Trail 50, came out in 1961.[14]: 46  Jack McCormack, the first national sales manager of American Honda Motor Company, said the Trail 50, and even more so the later Honda CB77, was the result of Honda's willingness to listen to and respond customer demand.[14]: 34–60  "When you talk about Japanese manufacturers, their strength (besides the quality of their equipment) was that they listened to the marketplace. People always suggest that it was about Japanese management, but, to be frank, I was never impressed with Japanese management. They did what no other motorcycle maker did—they listened."[14]: 47 

In 1960, McCormack noticed that one Honda dealer in Boise, Idaho was selling more Honda 50s than the combined total of all six dealers in Los Angeles. He found out that the Idaho dealer, Herb Uhl, was selling the CA100s as a trail bike by adding knobby tires for off-road traction and a "cheater sprocket,"[14]: 34–60  that is, increasing the final drive ratio by using a larger rear sprocket with more teeth, which increased the effective torque of the rear wheel, trading off lower top speed as a result. Uhl said the advantages of light weight and the automatic clutch allowed unskilled riders to enjoy off-road riding, in comparison to traditional big trail bikes that could be difficult to handle.[14]: 34–60  McCormack shipped a version of Uhl's customized CA100 to Japan and requested Honda put it into production, and by March 1961 the Trail 50 was available to US dealers.[14]: 34–60  Cycle World praised the simple pleasure of trail riding on the new bike, and it was a US sales success.[14]: 34–60 

Specifications

C100[7] C102[7] C50[7] C70[7] C86 C90[7] C100EX[43] Super Cub
50[19]
Super Cub
110[20]
Dream
110i[49]
Super Cub C125[50][51] Super Cub 50[52]
Model
years
1958–1967 1960–1965 1966–1980+ 1969–1980+ 1966–1980+ 1986– 2007– 2009– 2011– 2018– 2018–
Notes Electric start Passport in U.S. (1980-1983) C86 Deluxe Malaysia Limited EX5 Dream in Thailand and Malaysia, Astrea (Prima, Grand, Impressa, and Legenda) in Indonesia PGM-FI PGM-FI with automatic enrichment PGM-FI with automatic enrichment
Engine 49 cc (3.0 cu in) OHV air-cooled single 49.5 cc (3.02 cu in) 71.8 cc (4.38 cu in) 86 cc

(5.2 cu in)

89.5 cc (5.46 cu in) OHC 97 cc (5.9 cu in) OHC 49 cc (3.0 cu in) OHC 109.1 cc (6.66 cu in) OHC 124.9 cc (7.62 cu in) OHC
Bore x stroke 40 mm × 39 mm (1.6 in × 1.5 in) 39 mm × 41.4 mm (1.54 in × 1.63 in) 47 mm × 41.4 mm (1.85 in × 1.63 in) 47 mm × 49.5 mm (1.85 in × 1.95 in) 50 mm × 45.6 mm (1.97 in × 1.80 in) 50 mm × 49.5 mm (1.97 in × 1.95 in) 39.0 mm × 41.4 mm (1.54 in × 1.63 in) 50 mm × 55.6 mm (1.97 in × 2.19 in) 52.4 mm × 57.9 mm (2.1 in × 2.3 in)
Compression 8.5:1 8.8:1* 9.2:1 8.2:1 8.8:1 10:1 9.0:1 9.3:1 10.0
Top speed 69 km/h (43 mph)[18] 100km/h

(62mph)

110.00 km/h (68.35 mph)[18]
Power 3.4 kW (4.5 bhp) @9500 rpm 3.6 kW (4.8 bhp) @ 10000 rpm 4.5 kW (6 bhp) @ 9000 5.6 kW (7.5 bhp) @ 9500 rpm 5.9 kW (8.0 PS) @ 8000 rpm 2.5 kW (3.4 hp) @ 7000 rpm 6.0 kW (8.0 hp) @ 7500 rpm 6.76 kW (9.1 hp; 9.2 PS) @ 7,500 rpm
Torque 0.33 kg⋅m (3.2 N⋅m; 2.4 lbf⋅ft) @8500 rpm 0.53 kg⋅m (5.2 N⋅m; 3.8 lbf⋅ft) @ 7000 rpm 0.67 kg⋅m (6.6 N⋅m; 4.8 lbf⋅ft) @ 6000 rpm 0.83 kg⋅m (8.1 N⋅m; 6.0 lbf⋅ft) @ 6000 rpm 3.8 N⋅m (2.8 lbf⋅ft) @ 5000 rpm 8.4 N⋅m (6.2 lbf⋅ft) @ 5500 rpm 9.79 N⋅m (7.2 lbf⋅ft) @ 5,000 rpm 3.8 N.m

(0.39 lbfft)

5,500 rpm

Ignition Flywheel magneto Coil Magneto CDI Fully transistorized Fully transistorized
Transmission 3 speed wet centrifugal clutch semi-automatic transmission 3 spd. 4 spd. 3 spd. 4 spd. 4-speed 4-speed
Frame Pressed steel underbone Steel backbone Steel backbone
Suspension Front: leading link 56 mm (2.2 in) travel, rear: swingarm 61 mm (2.4 in) travel Telescopic fork, swingarm Front: leading link 56 mm (2.2 in) travel, rear: swingarm 61 mm (2.4 in) travel Telescopic fork, swingarm
Brakes Front & rear 110 mm (4.3 in) drum Front: Single-piston caliper with single 220 mm (8.7 in) disc; Rear: Mechanical drum
Tires
(front/rear)
2.25" x 17"/2.25" x 17" 2.25×17"/
2.5×17"
2.5×17"/
2.5×17"
2.25×17"/
2.5×17"
2.25×17"/
2.75×14"
2.25×17"/
2.50×17"
70/90-17 M/C 38P
80/90-17 M/C 50P
70/90-17
80/90-17
60/100-17

60/100-17

Rake, trail 71 mm (2.8 in) 26° 30', 75 mm (3.0 in) 26°, 47 mm (1.9 in) 26° 30', 75 mm (3.0 in) 26.5°, 71.12 mm (2.8 in) 26° 30', 75 mm (3.0 in)
Wheelbase 1,180 mm (46.5 in) 1,180 mm (46.6 in) 46.7 in (1,185 mm) 1,190 mm (46.9 in) 1,185 mm (46.7 in) 1,212 mm (47.7 in) 1,243 mm (48.9 in) 1,210 mm

(47.6 in)

Length 1,780 mm (70.1 in) 1,810 mm (71.2 in) 1,800 mm (70.7 in) 1,800 mm (72 in) 1,835 mm (72.2 in) 1,775 mm (69.9 in) 1,830 mm (72 in) 1,915 mm (75.4 in) 1,910 mm (75.2 in) 1,860 mm (73.2 in)
Width 570 mm (22.6 in) 640 mm (25.2 in) 670 mm (26 in) 660 mm (26 in) 710 mm (28 in) 696 mm (27.4 in) 718 mm (28.3 in) 695 mm (27.3 in)622
Height 610 mm (24 in) 760 mm (29.9 in) 1,035 mm (40.7 in) 960 mm (38 in) 1,040 mm (41 in) 1,052 mm (41.4 in) 1,002 mm (39.4 in) 1,040 mm (40.9 in)
Seat
height
760 mm (30 in) 705 mm (27.8 in) 735 mm (28.9 in) 745 mm (29.3 in) 780 mm (30.7 in) 735 mm (28.9 in)
Dry
weight
65 kg (143 lb) 70 kg (154 lb) 69 kg (152 lb) 72 kg (158 lb) 75 kg (165 lb) 85 kg (187 lb) 93 kg (205 lb) 79 kg (174 lb) 93 kg (205 lb) 99 kg (218 lb) 107 kg (236 lb) 96 kg

(211 lb)

Fuel
capacity
3 L (0.66 imp gal; 0.79 US gal) 3 L (0.66 imp gal; 0.79 US gal) 3 L (0.66 imp gal; 0.79 US gal) 4.8 L (1.1 imp gal; 1.3 US gal) 3.6 L (0.79 imp gal; 0.95 US gal) 3.4 L (0.75 imp gal; 0.90 US gal) 4.3 L (0.95 imp gal; 1.1 US gal) 4.2 L (0.92 imp gal; 1.1 US gal) 3.7 L (0.81 imp gal; 0.98 US gal) 4.3 L

(0.95 imp gal;1.1 US gal)

Current popularity

 
Honda Super Cub "Street" model 50 cc

Sales for Super Cubs have increased in Japan[40] with upgrades to the engine and the installation of fuel injection for Japanese domestic market models starting from 2007, making it more powerful, more economical and cleaner. With respect to newer, plastic body underbone designs, such as the Wave, the original Cub remains popular.

Cycle World magazine's Peter Egan and Steve Kimball entered a stock Honda C70 Passport in the 1981 Craig Vetter Fuel Economy Challenge, competing against specially designed high-mileage two-wheelers built by teams of engineering students, and an entry from American Honda. The course was a 65-mile (105 km) loop near San Luis Obispo that had to be completed in 1 hour and 40 minutes, give or take 10 minutes, meaning an average speed of 35 mph (56 km/h). Kimball, riding the Passport, won the event through skillful and error-free riding, with 198 miles per US gallon (1.19 L/100 km; 238 mpg‑imp).[53][54]

By 2002 in Vietnam, Super Cubs had been the predominant model of motorcycle taxi for so long that "Honda" had become a genericized trademark or metonymy for any motorcycle taxi, equivalent to "xe ôm".[55] In the English speaking world as well, "Honda" was often a synonym for "motorcycle" as a result of the ubiquity of the Super Cub.[7][56][57]

The Super Cub was included in The Guggenheim's 1998 The Art of the Motorcycle exhibition.[12] In 2006, on the Discovery Channel's The Greatest Ever series, an episode on motorcycles placed the 1958 49 cc Super Cub in first place.[58] James May, a co-presenter on the popular television series Top Gear, bought a Honda Super Cub for the 2008 Season 12 Vietnam special.[59] Author Roland Brown wrote that, "of all the brilliant bikes Honda have built — the CB750 superbike, Mike Hailwood's six-cylinder racers, the mighty Gold Wing, you name them — the most important of all is the C100 Super Cub of 1958."[6]

In 2014, the Super Cub became the first vehicle in Japan to be granted a three-dimensional trademark.[60]

Super Cub, a Japanese light novel series featuring prominently the Honda Super Cub, has been running since 2017. An anime adaptation was released in 2021.

In June, 2018, Honda announced that, after an absence of 45 years, the 2019 Super Cub C125 model would once again be available in the US.[61]

Licensed models

Symba 100
ManufacturerSYM Motors
Also calledSymba 110
AssemblyTaiwan
Engine101.4 cc (6.19 cu in), air cooled, four stroke, OHV, single
Compression ratio9.6:1
Top speed90 km/h (56 mph) (claimed)[62]
Power4.8 kW (6.5 hp) at 8500 rpm[62]
Torque6.8 N⋅m (5 lb⋅ft) at 8500 rpm[62]
TransmissionWet multi-plate clutch, 4 speed semi-automatic transmission
Frame typePressed steel underbone
SuspensionFront: telescopic fork, rear: swingarm
BrakesFront: 130 mm (5.1 in), rear: 110 mm (4.3 in)
TiresFront and rear: 2.50-17"
Wheelbase1,225 mm (48.22 in)
DimensionsL: 1,900 mm (75 in)
W: 690 mm (27 in)
H: 1,000 mm (41 in)
Seat height760 mm (29.9 in)
Weight95 kg (209 lb) (claimed)[62] (wet)
Fuel capacity1.08 US gal (4.1 l; 0.90 imp gal)

Chongqing Guangyu Motorcycle Manufacture Co, of China, known as Kamax, has a line of motorcycles based on the Super Cub Design, licensed from Honda, including the EEC Super Cub. This Super Cub 'remake' was developed solely for the European market in cooperation with Super Motor Company. Super Motor Company which is the sole European distributor of the EEC Super Cub sells three different variations, the Super 25, the Super 50, and the Super 100. From 2009 to 2010, Flyscooters imported a Yinxiang Super Cub variant to the US, under the name Fly Scout. Similarly, China Jialing Industrial Co., Ltd. has ten models based on Honda's Super Cub design, including the JL50Q-2 and JL90-1 which are faithful to the original 1958 styling, as well as several more modern restyling.[63] Lifan Group exports a version to the UK, the 97 cc (5.9 cu in) LF100, which features telescopic forks, a four-speed gearbox and a digital gear indicator.[64]

SYM Motors of Taiwan licensed the Super Cub design as the Symba 100, previously called the Symba 110, which they exported to the US between 2009 and 2016. While keeping the basic design, SYM increased the size of the front brake from 110 to 130 mm (4.3 to 5.1 in) and added an LED fuel gauge. Instead of leading link front forks, it featured telescopic forks. The Symba engine had a carbureted 101.4 cc (6.19 cu in) single claimed to produce 6.5 hp (4.8 kW) at 8500 rpm, with a four speed gearbox using a centrifugal clutch semi-automatic transmission.[65] SYM ended the production of the Symba in 2016.[66]

EV-Cub

 
EV-Cub at the 2009 Tokyo Motor Show

At the 2009 Tokyo Motor Show, Honda presented the EV-Cub concept vehicle, an electric motorcycle patterned after the venerable Super Cub, featuring two-wheel drive by means of electric motors mounted in the hubs of each of the wheels.[67] Honda said they felt keeping the 1958 layout for their 21st-century concept bike made sense because, "the human body has not changed in the past 50 years," and, "the size, shape, and position of all the Super Cub parts had a kind of necessity to them, and that the design of the Super Cub was very rational and rider-centric."[68]

Without the engine in the center of the frame or the fuel tank under the seat, there was room for a scooter-style underseat helmet compartment.[67][68][69] Integrated with the new electric motorcycle was an interactive communications system, to let riders converse while riding.[70] Several other companies, including Christini, KTM, Öhlins, and Yamaha have done development on two-wheel drive motorcycles, and have found that the addition of power to the front as well as the rear wheel aids in stability, particularly in corners and in the hands of novice riders.[67][71] At the time Honda hinted that they would bring the EV-Cub to market in 2010.[67] In a 2016 speech, Honda's President and CEO Takahiro Hachigo said they planned to release the EV-Cub in Japan in about two years, followed later in other ASEAN markets.[72]

The Super Cub as cargo hauler
 
Postal Super Cub
 
Honda enthusiasts rally
 
Kagurazaka, Tokyo
 
A fleet of Pizza Hut Honda EX5s in Segamat, Malaysia
 
Police bike in Chiba Prefecture

See also

Explanatory notes

*^ The Chinese Flying Pigeon bicycle, with on the order of 500 million in service as of 2007, is the most produced vehicle ever. See Koeppel, Dan (January–February 2007), "Flight of the Pigeon", Bicycling, Rodale, Inc., vol. 48, no. 1, pp. 60–66, ISSN 0006-2073, retrieved January 28, 2012

^ Herb Uhl's son, Billy Uhl, competed alongside his father in the International Six Days Enduro in 1969, won the Gold Medal five times in the 1970s, and was inducted into the American Motorcyclist Association Motorcycle Hall of Fame in 2007.[73]

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External links

  • Official website
  • Super Cub official site (in Japanese)

honda, super, this, article, about, motorcycle, honda, passport, light, airplane, piper, super, honda, honda, underbone, motorcycle, with, four, stroke, single, cylinder, engine, ranging, displacement, from, honda, collection, hall, japanalso, calledcub, c100,. This article is about the motorcycle For the SUV see Honda Passport For the light airplane see Piper PA 18 Super Cub The Honda Super Cub or Honda Cub is a Honda underbone motorcycle with a four stroke single cylinder engine ranging in displacement from 49 to 124 cc 3 0 to 7 6 cu in Honda Super CubHonda Super Cub in the Honda Collection Hall in JapanAlso calledCub C100 C102 C65 CM90 CM91 C110 C50 C70 C90 Passport EX5 Dream 100 EX5 Dream C100EX Super Cub 50 Super Cub 110 Press Cub Production1958 presentAssembly15 countries worldwideClassUnderboneEngineHorizontal 49 124 cc 3 0 7 6 cu in 4 stroke air cooled singleTransmission3 or 4 speed semi automatic transmission with wet multi plate centrifugal clutchFrame typeStep through pressed steel monocoque underboneSuspensionFront Leading link early telescopic fork late Rear SwingarmBrakesFront drumRear drumWeight55 90 kg 121 198 lb 1 dry RelatedHonda Wave Southeast Asia Honda BizIn continuous manufacture since 1958 with production surpassing 60 million in 2008 87 million in 2014 and 100 million in 2017 2 the Super Cub is the most produced motor vehicle in history 3 Variants include the C100 C50 C70 C90 C100EX and C70 Passport as well as the Honda Trail series The Super Cub s US advertising campaign You meet the nicest people on a Honda had a lasting impact on Honda s image and on American attitudes to motorcycling and is often used as a marketing case study 4 Contents 1 Development 2 Design 3 You meet the nicest people on a Honda 4 Model history 4 1 Super Cub line 4 2 Sports Cub 4 3 Mini bikes 4 4 Trail 5 Specifications 6 Current popularity 6 1 Licensed models 6 2 EV Cub 7 See also 8 Explanatory notes 9 References 10 External linksDevelopment EditThe idea for a new 50 cubic centimetre 3 1 cu in motorcycle was conceived in 1956 when Honda Motor s Soichiro Honda and Takeo Fujisawa toured Germany and witnessed the popularity of mopeds and lightweight motorcycles 5 Soichiro Honda was primarily the engineering and production leader of the company always with an eye towards winning on the racetrack while his close partner Fujisawa was the man of finance and business heading up sales and formulating strategies intended to dominate markets and utterly destroy Honda Motor s competitors 6 Fujisawa had been thinking about a long term expansion strategy and unlike other Japanese companies they did not want to simply boost production to cash in on the recent economic boom in Japan A small high performance motorcycle was central to his plans 5 Upwardly mobile consumers in postwar Europe typically went from a bicycle to a clip on engine then bought a scooter then a bubble car and then a small car and onwards Fujisawa saw that a motorcycle did not fit in this pattern for the average person and he saw an opportunity to change that 7 Soichiro Honda was at the time tired of listening to Fujisawa talk about his new motorcycle idea Honda came to Europe to win the Isle of Man TT race and he wanted to think about little else 5 1954 Kreidler K50 Fujisawa and Honda visited Kreidler and Lambretta showrooms as well as others researching the kind of motorcycle Fujisawa had in mind Fujisawa said these designs had no future and would not sell well 5 8 His concept was a two wheeler for everyman one that would appeal to both developed and developing countries urban and rural The new motorcycle needed to be technologically simple to survive in places without up to date know how and access to advanced tools or reliable spare parts supplies The common consumer complaints of noise poor reliability especially in the electrics and general difficulty of use would have to be addressed Because Honda was a large company growing larger it needed a mass appeal product that could be produced on an enormous scale 7 The design had to be sorted out before production began because it would be too costly to fix problems in the vast numbers that were to be manufactured The scooter type nearly fitted the bill but was too complex for developing countries to maintain and the small wheels did poorly on badly maintained or nonexistent roads 7 9 Another of Fujisawa s requirements was that it could be ridden with one hand while carrying a tray of soba noodles saying to Honda If you can design a small motorcycle say 50 cc with a cover to hide the engine and hoses and wires inside I can sell it I don t know how many soba noodle shops there are in Japan but I bet you that every shop will want one for deliveries 8 9 10 Once interested Soichiro Honda began developing the Super Cub on his return to Japan The following year Honda displayed a mockup to Fujisawa that finally matched what he had in mind Fujisawa declaring the annual sales would be 30 000 per month half again as many as the entire monthly two wheeler market in Japan His goal was to export motorcycles on a scale yet unseen in the economic disorder of postwar Japan when most companies halting trade efforts were handled through foreign trading companies Honda would have to establish its own overseas subsidiary to provide the necessary service and spare parts distribution in a large country like the US To this end American Honda Motor Company was founded in 1959 5 In 1961 a sales network was established in Germany then in Belgium and the UK in 1962 and then France in 1964 6 The Honda Juno had been the first scooter to use polyester resin or fiberglass reinforced plastic FRP bodywork and even though production of the Juno had stopped in 1954 as a result of Honda Motor s financial and labor problems at the time Fujisawa continued to encourage research in polyester resin casting techniques and these efforts bore fruit for the Super Cub 5 The new motorcycle s fairing would be polyethylene the most widely used plastic which reduced weight over FRP but Honda s supplier had never made such a large die cast before so the die had to be provided by Honda 9 The Super Cub was the first motorcycle ever to use a plastic fairing 11 Motorcycling historian Clement Salvadori wrote that the plastic front fender and leg shields were perhaps the Cub s greatest contribution plastic did the job just as well as metal at a considerably lower cost 12 The technology developed in the Isle of Man TT racing program was equally vital to the new lightweight motorcycle making possible 3 4 kilowatts 4 5 hp from a 50 cc four stroke Honda engine where the first engine the company built a decade earlier a fairly exact copy of the 50 cc two stroke war surplus Tohatsu engine Honda had been selling as motorized bicycle auxiliary engine had only a 0 37 0 75 kilowatts 0 5 1 hp output 5 6 Honda s first four stroke the 1951 E type had just a little more power than the Super Cub 3 7 kilowatts 5 bhp with nearly triple the displacement 146 cc 8 9 cu in 6 To make the new motorcycle Honda built a new 10 billion factory in Suzuka Mie to manufacture 30 000 and with two shifts 50 000 Super Cubs per month 5 13 The factory was modeled on the Volkswagen Beetle production line in Wolfsburg Germany 13 Until then Honda s top models had sold only 2 000 to 3 000 per month and observers thought the cost of the new plant too risky an expenditure 5 Edward Turner of BSA went to Japan to see the motorcycle industry in September 1960 and said that investments the size of the Suzuka plant were extremely dangerous because the US motorcycle market was already saturated 13 When completed in 1960 the Suzuka Factory was the largest motorcycle factory in the world and was a model for Honda s mass production facilities of the future 5 The economies of scale achieved at Suzuka cut 18 from the cost of producing each Super Cub when Suzuka could be run at full capacity 13 but in the short term Honda faced excess inventory problems when the new factory went into operation before the full sales and distribution network was in place 5 Design Edit Late 2000s Super Cub The Super Cub has been compared to the Ford Model T Volkswagen Beetle and the Jeep as an icon of 20th century industry and transport 14 5 15 The C100 used a pressed steel monocoque chassis with the horizontal engine placed below the central spine a configuration now called the step through or underbone motorcycle By some criteria the type of motorcycle the Super Cub falls into is difficult to classify landing somewhere between a scooter and a motorcycle 11 and sometimes it was called a moped step thru or scooterette 6 16 17 The instruments of a 1966 CA100 and 2009 Super Cub 110 The plastic fairing ran from below the handlebars and under the footpegs protecting the rider s legs from wind and road debris as well as hiding the engine from view This design was like the full enclosure of a scooter but unlike a scooter the engine and gearbox unit was not fixed to the rear axle This had several benefits It moved the engine down and away from the seat detaching the rear swingarm motion from the drivetrain for lower unsprung weight It also made engine cooling air flow more direct and made it possible to fit larger wheels 6 Placing the engine in the center of the frame rather than close to the rear wheel greatly improved front rear balance 7 The fuel tank was located under the hinged seat which opened to reveal the fuel filler inlet The 17 inch wheels in comparison to the typical 10 inch wheels of a scooter were more stable particularly on rough roads and psychologically made the motorcycle more familiar having an appearance closer to a bicycle than a small wheel scooter 6 The Super Cub early push rod engine The pushrod overhead valve OHV air cooled four stroke single cylinder engine had a 40 by 39 millimetre 1 6 in 1 5 in bore stroke displacing 49 cubic centimetres 3 0 cu in and could produce 3 4 kilowatts 4 5 hp at 9 500 rpm for maximum speed of 69 km h 43 mph under favorable conditions The low compression ratio meant the engine could consume inexpensive and commonly available low octane fuel as well as minimizing the effort to kick start the engine making the extra weight and expense of an electric starter an unnecessary creature comfort 18 Though some of the many Super Cub variations came with both kick and electric start the majority sold well without it Even the latest 2011 model year Japanese domestic market JDM Super Cub 50 and Super Cub 110 versions with modern technology and conveniences like fuel injection and a fuel gauge were not offered with an electric start option 19 20 The sequential shifting three or four speed gearbox was manually shifted but clutchless without the need for a clutch lever control using instead a centrifugal clutch along with a plate clutch slaved to the foot shift lever to engage and disengage the gearbox from the engine While not intuitive to learn once the rider got used to it the semi automatic transmission took the terror out of motorcycling for novice riders 18 Unlike many scooters CVTs the centrifugal clutch made it possible to push start the Super Cub a useful advantage if the need arose 7 The early Super Cubs used a 6 volt ignition magneto mounted on the flywheel with a battery to help maintain power to the lights while later ones were upgraded to capacitor discharge ignition CDI systems The lubrication system did not use an oil pump or oil filter but was a primitive splash fed system for both the crankcase and gearbox with a non consumable screen strainer to collect debris in the engine oil Both the front and rear brakes were drums On both the front and rear wheels were 2 25 17 wire spoke wheels 18 21 with full width hubs 6 Honda recommended daily checks of the lights horn tire pressure brakes fuel and oil level and a weekly check of the battery electrolyte level The new engine break in maintenance was done at 320 kilometres 200 mi requiring adjustment of the valve tappets and contact breaker points and an oil change and the rider was advised to stay under 48 kilometres per hour 30 mph for the first 800 kilometres 500 mi Every 1 600 kilometres 1 000 mi the spark plug needed cleaning and the chain adjustment checked and every 3 200 kilometres 2 000 mi an oil change breaker point check and valve adjustment was due At 8 000 kilometres 5 000 mi major maintenance was due requiring the removal and cleaning of the carburetor drive chain exhaust silencer and wheel bearings 21 The rider closed a manual choke to aid in starting at cold temperatures 21 By the standards of the day this was a simple motorcycle with minimal maintenance demands and it earned a reputation for high reliability 12 18 You meet the nicest people on a Honda Edit You meet the nicest people on a Honda magazine advertisement Harley Davidson s Young America campaign 50 cc CA100 US version In June 1963 in US media 22 Honda began the 12 year long advertising campaign You meet the nicest people on a Honda created by Robert Emmenegger 23 creative director Grey Advertising 24 25 26 Grey had bought the idea from an UCLA undergraduate student named Mike Curb who had created the concept for a class assignment 27 The event marked the beginning of the decline of domestic and British motorcycle brands in the US market and the rise of Honda and the other Japanese companies 28 29 30 In December 1965 Edward Turner said the sale of small Japanese motorcycles was good for BSA by attracting new riders who would graduate to larger machines not anticipating that the Japanese would advance over the next 5 years to directly threaten British bikes with technically sophisticated models such as the Honda CB750 and the Kawasaki Z1 31 13 As a case study in business and marketing the campaign is still remembered half a century later with one strategic management textbook saying Honda and the Supercub is probably the best known and most debated case in business strategy 32 33 It was credited with having invented the concept of lifestyle marketing 14 Specific elements of the Super Cub s design were integral to the campaign such as the enclosed chain that kept chain lubricant from being flung on the rider s clothing and the leg shield that similarly blocked road debris and hid the engine and the convenience of the semi automatic transmission Presenting the Super Cub as a consumer appliance 11 not requiring mechanical aptitude and an identity change into a motorcyclist or worse a biker differentiated Honda s offering because the dedication required to maintain bikes of that era limited ownership to a relatively small demographic often regarded as young men known for their black leather jackets and snarling demeanors 34 Rather than remaining limited to trying to convince traditional downmarket male buyers to switch to Honda from other brands with the macho approach of most motorcycle advertising at the time Honda broke new ground The ad campaign sought to improve the image of motorcycling in general and expand the overall size of the motorcycle market by attracting new riders 30 34 In a stroke of good fortune for Honda Brian Wilson and Mike Love composed the 1964 song Little Honda extolling the joys of riding the Honda 50 and even inviting the listener to visit their local Honda dealership in language that sounded as if it could have been written or at least paid for by Honda s advertising copywriters yet it was not a commercial jingle 14 The song was released by The Hondells in 1964 followed by the release of the original recording by The Beach Boys 14 In 1965 The Hondells released You Meet the Nicest People on a Honda another song promoting the Super Cub which was actually used in Honda s TV spots as a B side to their version of Sea Cruise 35 The long running campaign including the slogan the music and the upbeat images of respectable middle and upper class people particularly women riding Hondas became closely associated with the Honda brand ever since 36 28 The image Honda created was contrasted with the one percenter bad boy biker and became a focal point of Japan bashing boosterism of US made Harley Davidson motorcycles 29 37 Aside from Harley Davidson fans the company itself had a more conflicted reaction to the successful Honda You meet the nicest people campaign At first they were offended at the suggestion that Harley Davidson riders were not nice people Harley Davidson had since its founding in 1903 scrupulously cultivated an image of staid respectability and would not begin to tentatively embrace the outlaw demographic of their customer base for at least another ten years In 1964 they denied any association with one percenter bikers and so distanced themselves from the implications of Honda s campaign But they also tried to have it both ways and soon joined Vespa and Yamaha in producing ads that were suspiciously similar to You meet the nicest people 32 38 Whether they were being offended by or imitating Honda at the time Harley Davidson did not share the interpretation that Honda s advertisements added to the macho Harley image 39 Model history EditProduction history Annual Super Cub production from 1958 through 2008 the year cumulative production passed the 60 million units milestone 40 Timeline of production locations1958 Yamato Plant Japan 1959 Hamamatsu Factory Japan 1960 Suzuka Factory Japan 1961 Taiwan 1963 Belgium 1966 Bangladesh 1967 Thailand 1969 Malaysia 1971 Indonesia 1973 Philippines 1976 Manaus Brazil 1980 Mauritius 1981 Colombia 1981 Nigeria 1985 India 1988 Mexico 1989 Brazil 1991 Ōzu Kumamoto Japan 1997 Vietnam 2002 China 2004 Laos 2005 Cambodia 2006 Argentina 2007 Peru Sites no longer making Super Cubs in gray 41 42 The Honda Super Cub debuted in 1958 ten years after the establishment of Honda Motor Co Ltd The original 1952 Honda Cub F had been a clip on bicycle engine Honda kept the name but added the prefix Super for the all new lightweight machine 7 The Super Cub sold poorly at first owing mainly to the recession in Japan and then three months after the 1958 launch when customer complaints began rolling in about slipping clutches 8 Honda salesmen and factory workers gave up holidays to repair the affected Super Cubs visiting each customer in person 8 When it was imported to the US the name was changed to Honda 50 and later Honda Passport C70 and C90 because the Piper Super Cub airplane trademark had precedence 34 Similarly in Britain they were only badged Honda 50 Honda 90 etc as the Triumph Tiger Cub preceded The Society of Automotive Engineers of Japan ja recognised the 1958 Honda Super Cub C100 as one of their 240 Landmarks of Japanese Automotive Technology 1 Super Cub line Edit The first Super Cub variation was the C102 launched in April 1960 7 39 188 The C102 had electric start in addition to kick starting and battery and coil ignition instead of magneto but was otherwise the same as the C100 7 39 The enlarged 86 7 cc 5 29 cu in OHV engine of the 1963 C200 was used on the 1965 CM90 step through New in 1965 was a 63 cc 3 8 cu in engine with a chain driven overhead camshaft OHC This was used in two new models the C65 a step through with 4 1 kW 5 5 bhp and the S65 with a frame like the C110 C200 and 4 6 kW 6 2 bhp 10 000 rpm 7 In 1966 the C50 appeared and remained in production through the mid 80s becoming one of the most widespread and familiar versions of the Super Cub 7 48 49 188 189 Honda replaced the C100 s 40 mm 39 mm 1 6 in 1 5 in 50 cc OHV engine with the 39 mm 41 4 mm 1 54 in 1 63 in OHC alloy head and iron cylinder engine from the CS50 and C65 which increased power from 3 4 to 3 6 kW 4 5 to 4 8 bhp 7 48 49 188 189 Similarly the CM90 was replaced in 1966 with the 89 5 cc 5 46 cu in 5 6 kW 7 5 bhp OHC CM91 which a year later on 1967 got restyled forks and headlamp like the C50 to become the familiar C90 Though the basic design of Cub remained unchanged new styling and improvements included enclosed front forks The C100 stayed in production alongside the newer versions one more year until 1967 7 188 189 After 1980 the USA C70 was called the C70 Passport 7 Because some countries offered age restriction and tax advantages for mopeds Honda also introduced the C310S a moped version of the Super Cub complete with bicycle pedals The C310S fuel tank was relocated from beneath the seat to a more conventional placement at the top of the leg shield This iteration is now somewhat rare having been marketed primarily in the Benelux countries citation needed In 1982 for most markets Honda fitted a new capacitor discharge ignition CDI system to replace the earlier contact points ignition thereby helping to meet emission standards in markets such as the US At the same time the electrical system was changed from 6 volt to 12 volts citation needed In 1984 Honda released restyled versions of the Cubs on some markets with square lamps and plastic covered handlebars and rear mudguard On the domestic Japanese market the square style was optional but in some places such as the UK they replaced imports of the traditionally styled round lamp Cub citation needed In 1986 a larger 100 cc HA05E engine model was introduced especially for Asian markets The newer 100 cc model was developed exclusively for Southeast Asian market especially in Thailand Malaysia and Vietnam where underbones were very popular with new features such as a telescopic front suspension to replace the older leading link suspension and a four speed transmission to replace the older three speed transmission used in older Cub variants The 100 cc model was initially known as the Honda Dream in Thailand and Honda EX5 in Malaysia before being standardized as the Honda EX5 Dream in 2003 In addition Honda Japan began importing the made in Thailand Dream as the Super Cub C100EX in 1988 43 The Japanese C100EX was later being facelifted in 1993 while the Southeast Asian EX5 Dream retains the 1986 design until the present day with only minor cosmetic changes 44 In 2011 the carbureted EX5 Dream was phased out in Thailand and being replaced with the fuel injected Honda Dream 110i with the powertrain being derived from the fuel injected Honda Wave 110i 45 In the late 1990s Honda introduced their newer NF series motorcycles known as Honda Wave series called the Honda Innova in some markets which use steel tube frames front disc brake and plastic cover sets in various displacement options 100 cc 110 cc and 125 cc Though not Cubs these bikes sold consistently well particularly in European countries where the production of Honda Cub models had been previously discontinued However the production of Honda Cubs in Asia Africa and South America still continues today even though the newer Honda Wave Series and other designs have been introduced alongside the Cub citation needed Starting in 2007 Japanese market Cubs began using Honda s PGM FI fuel injection 40 Honda made a 2018 model year special edition to commemorate the 60th anniversary of Super Cub production with a celebration at the Ōzu Kumamoto factory where the 100 millionth Super Cub was produced in October 2017 46 47 48 In 2018 a new model was released in the USA Europe and Australia with a 125cc engine It features ABS front disk brakes LED headlights and a keyless ignition using a smart key This model was available in limited numbers 1972 C70 A 12v square headlight C90 2014 Dream 110i Super Cub 2018 Honda Super Cub C125Sports Cub Edit See also Honda Sport 90 The 1969 Honda 70 also called the CL70 used the sports frame of the C110 and CD65 with the engine of the C70 The C110 Sports Cub debuted in October 1960 7 188 The C110 was more like a traditional motorcycle that the rider had to straddle not a step through It had a different frame with the fuel tank on top of the frame and in front of the seat and the frame s steel tube spine ran horizontally from the head tube to the seat It also had a bit more power increased from 3 4 to 3 7 kW 4 5 to 5 bhp 9 500 rpm Sub variants of the Sports Cub were the C111 absent the pillion seat and C110D also called C114 which had a low exhaust pipe Early versions of the Sports Cub had a 3 speed gearbox but later this was changed to 4 speed 7 The C102 stayed in production for six model years through 1965 and the C110 Sports Cub through 1966 7 In 1963 came an enlarged OHV engine of 86 7 cc 5 29 cu in and 4 8 kW 6 5 bhp It was used first in the C200 which had a frame like the C110 with more upright handlebars 7 The S65 s last year of production was 1967 and the CD65 and CL65 took its place for only one year 1968 These had the higher revving 4 6 kW 6 2 bhp 63 cc 3 8 cu in engine of the CS65 Then the 4 6 kW 6 2 bhp 71 8 cc 4 38 cu in C70 replaced the C65 and CL65 in 1969 It had the same peak horsepower but at 9 000 rpm instead of 10 000 and more torque 0 53 kg m 5 2 N m 3 8 lbf ft at 7 000 rpm instead of 0 48 kg m 4 7 N m 3 5 lbf ft at 8 000 rpm It was introduced in the USA Canada and Asia at launch and in the UK in 1972 7 Mini bikes Edit Main articles Honda Z series and Honda ST series minibike In 1960 the CZ100 arrived 7 39 using the same engine in a much smaller frame with only 5 wheels First of the Honda Z series the CZ100 was meant only as a short distance novelty or paddock bike but instead found popularity in the monkey bike niche 7 39 40 Honda Z100 Monkey in the Honda Collection Hall A group of Honda monkey bike ridersTrail Edit Main article Honda CT series A Honda CT110 Trail 110 Hunter Cub the final model of the Trail Cub line produced from 1981 to 2000 An on and off road version of the Super Cub what today would be classed as a dual sport motorcycle but called a trail bike at the time the CA100T Trail 50 came out in 1961 14 46 Jack McCormack the first national sales manager of American Honda Motor Company said the Trail 50 and even more so the later Honda CB77 was the result of Honda s willingness to listen to and respond customer demand 14 34 60 When you talk about Japanese manufacturers their strength besides the quality of their equipment was that they listened to the marketplace People always suggest that it was about Japanese management but to be frank I was never impressed with Japanese management They did what no other motorcycle maker did they listened 14 47 In 1960 McCormack noticed that one Honda dealer in Boise Idaho was selling more Honda 50s than the combined total of all six dealers in Los Angeles He found out that the Idaho dealer Herb Uhl was selling the CA100s as a trail bike by adding knobby tires for off road traction and a cheater sprocket 14 34 60 that is increasing the final drive ratio by using a larger rear sprocket with more teeth which increased the effective torque of the rear wheel trading off lower top speed as a result Uhl said the advantages of light weight and the automatic clutch allowed unskilled riders to enjoy off road riding in comparison to traditional big trail bikes that could be difficult to handle 14 34 60 McCormack shipped a version of Uhl s customized CA100 to Japan and requested Honda put it into production and by March 1961 the Trail 50 was available to US dealers 14 34 60 Cycle World praised the simple pleasure of trail riding on the new bike and it was a US sales success 14 34 60 Specifications EditC100 7 C102 7 C50 7 C70 7 C86 C90 7 C100EX 43 Super Cub50 19 Super Cub110 20 Dream110i 49 Super Cub C125 50 51 Super Cub 50 52 Modelyears 1958 1967 1960 1965 1966 1980 1969 1980 1966 1980 1986 2007 2009 2011 2018 2018 Notes Electric start Passport in U S 1980 1983 C86 Deluxe Malaysia Limited EX5 Dream in Thailand and Malaysia Astrea Prima Grand Impressa and Legenda in Indonesia PGM FI PGM FI with automatic enrichment PGM FI with automatic enrichmentEngine 49 cc 3 0 cu in OHV air cooled single 49 5 cc 3 02 cu in 71 8 cc 4 38 cu in 86 cc 5 2 cu in 89 5 cc 5 46 cu in OHC 97 cc 5 9 cu in OHC 49 cc 3 0 cu in OHC 109 1 cc 6 66 cu in OHC 124 9 cc 7 62 cu in OHCBore x stroke 40 mm 39 mm 1 6 in 1 5 in 39 mm 41 4 mm 1 54 in 1 63 in 47 mm 41 4 mm 1 85 in 1 63 in 47 mm 49 5 mm 1 85 in 1 95 in 50 mm 45 6 mm 1 97 in 1 80 in 50 mm 49 5 mm 1 97 in 1 95 in 39 0 mm 41 4 mm 1 54 in 1 63 in 50 mm 55 6 mm 1 97 in 2 19 in 52 4 mm 57 9 mm 2 1 in 2 3 in Compression 8 5 1 8 8 1 9 2 1 8 2 1 8 8 1 10 1 9 0 1 9 3 1 10 0Top speed 69 km h 43 mph 18 100km h 62mph 110 00 km h 68 35 mph 18 Power 3 4 kW 4 5 bhp 9500 rpm 3 6 kW 4 8 bhp 10000 rpm 4 5 kW 6 bhp 9000 5 6 kW 7 5 bhp 9500 rpm 5 9 kW 8 0 PS 8000 rpm 2 5 kW 3 4 hp 7000 rpm 6 0 kW 8 0 hp 7500 rpm 6 76 kW 9 1 hp 9 2 PS 7 500 rpmTorque 0 33 kg m 3 2 N m 2 4 lbf ft 8500 rpm 0 53 kg m 5 2 N m 3 8 lbf ft 7000 rpm 0 67 kg m 6 6 N m 4 8 lbf ft 6000 rpm 0 83 kg m 8 1 N m 6 0 lbf ft 6000 rpm 3 8 N m 2 8 lbf ft 5000 rpm 8 4 N m 6 2 lbf ft 5500 rpm 9 79 N m 7 2 lbf ft 5 000 rpm 3 8 N m 0 39 lbfft 5 500 rpmIgnition Flywheel magneto Coil Magneto CDI Fully transistorized Fully transistorizedTransmission 3 speed wet centrifugal clutch semi automatic transmission 3 spd 4 spd 3 spd 4 spd 4 speed 4 speedFrame Pressed steel underbone Steel backbone Steel backboneSuspension Front leading link 56 mm 2 2 in travel rear swingarm 61 mm 2 4 in travel Telescopic fork swingarm Front leading link 56 mm 2 2 in travel rear swingarm 61 mm 2 4 in travel Telescopic fork swingarmBrakes Front amp rear 110 mm 4 3 in drum Front Single piston caliper with single 220 mm 8 7 in disc Rear Mechanical drumTires front rear 2 25 x 17 2 25 x 17 2 25 17 2 5 17 2 5 17 2 5 17 2 25 17 2 5 17 2 25 17 2 75 14 2 25 17 2 50 17 70 90 17 M C 38P80 90 17 M C 50P 70 90 1780 90 17 60 100 17 60 100 17Rake trail 71 mm 2 8 in 26 30 75 mm 3 0 in 26 47 mm 1 9 in 26 30 75 mm 3 0 in 26 5 71 12 mm 2 8 in 26 30 75 mm 3 0 in Wheelbase 1 180 mm 46 5 in 1 180 mm 46 6 in 46 7 in 1 185 mm 1 190 mm 46 9 in 1 185 mm 46 7 in 1 212 mm 47 7 in 1 243 mm 48 9 in 1 210 mm 47 6 in Length 1 780 mm 70 1 in 1 810 mm 71 2 in 1 800 mm 70 7 in 1 800 mm 72 in 1 835 mm 72 2 in 1 775 mm 69 9 in 1 830 mm 72 in 1 915 mm 75 4 in 1 910 mm 75 2 in 1 860 mm 73 2 in Width 570 mm 22 6 in 640 mm 25 2 in 670 mm 26 in 660 mm 26 in 710 mm 28 in 696 mm 27 4 in 718 mm 28 3 in 695 mm 27 3 in 622Height 610 mm 24 in 760 mm 29 9 in 1 035 mm 40 7 in 960 mm 38 in 1 040 mm 41 in 1 052 mm 41 4 in 1 002 mm 39 4 in 1 040 mm 40 9 in Seatheight 760 mm 30 in 705 mm 27 8 in 735 mm 28 9 in 745 mm 29 3 in 780 mm 30 7 in 735 mm 28 9 in Dryweight 65 kg 143 lb 70 kg 154 lb 69 kg 152 lb 72 kg 158 lb 75 kg 165 lb 85 kg 187 lb 93 kg 205 lb 79 kg 174 lb 93 kg 205 lb 99 kg 218 lb 107 kg 236 lb 96 kg 211 lb Fuelcapacity 3 L 0 66 imp gal 0 79 US gal 3 L 0 66 imp gal 0 79 US gal 3 L 0 66 imp gal 0 79 US gal 4 8 L 1 1 imp gal 1 3 US gal 3 6 L 0 79 imp gal 0 95 US gal 3 4 L 0 75 imp gal 0 90 US gal 4 3 L 0 95 imp gal 1 1 US gal 4 2 L 0 92 imp gal 1 1 US gal 3 7 L 0 81 imp gal 0 98 US gal 4 3 L 0 95 imp gal 1 1 US gal Current popularity Edit Honda Super Cub Street model 50 cc The Art of the Motorcycle at the Guggenheim Las Vegas Sales for Super Cubs have increased in Japan 40 with upgrades to the engine and the installation of fuel injection for Japanese domestic market models starting from 2007 making it more powerful more economical and cleaner With respect to newer plastic body underbone designs such as the Wave the original Cub remains popular Cycle World magazine s Peter Egan and Steve Kimball entered a stock Honda C70 Passport in the 1981 Craig Vetter Fuel Economy Challenge competing against specially designed high mileage two wheelers built by teams of engineering students and an entry from American Honda The course was a 65 mile 105 km loop near San Luis Obispo that had to be completed in 1 hour and 40 minutes give or take 10 minutes meaning an average speed of 35 mph 56 km h Kimball riding the Passport won the event through skillful and error free riding with 198 miles per US gallon 1 19 L 100 km 238 mpg imp 53 54 By 2002 in Vietnam Super Cubs had been the predominant model of motorcycle taxi for so long that Honda had become a genericized trademark or metonymy for any motorcycle taxi equivalent to xe om 55 In the English speaking world as well Honda was often a synonym for motorcycle as a result of the ubiquity of the Super Cub 7 56 57 The Super Cub was included in The Guggenheim s 1998 The Art of the Motorcycle exhibition 12 In 2006 on the Discovery Channel s The Greatest Ever series an episode on motorcycles placed the 1958 49 cc Super Cub in first place 58 James May a co presenter on the popular television series Top Gear bought a Honda Super Cub for the 2008 Season 12 Vietnam special 59 Author Roland Brown wrote that of all the brilliant bikes Honda have built the CB750 superbike Mike Hailwood s six cylinder racers the mighty Gold Wing you name them the most important of all is the C100 Super Cub of 1958 6 In 2014 the Super Cub became the first vehicle in Japan to be granted a three dimensional trademark 60 Super Cub a Japanese light novel series featuring prominently the Honda Super Cub has been running since 2017 An anime adaptation was released in 2021 In June 2018 Honda announced that after an absence of 45 years the 2019 Super Cub C125 model would once again be available in the US 61 Licensed models Edit Symba 100ManufacturerSYM MotorsAlso calledSymba 110AssemblyTaiwanEngine101 4 cc 6 19 cu in air cooled four stroke OHV singleCompression ratio9 6 1Top speed90 km h 56 mph claimed 62 Power4 8 kW 6 5 hp at 8500 rpm 62 Torque6 8 N m 5 lb ft at 8500 rpm 62 TransmissionWet multi plate clutch 4 speed semi automatic transmissionFrame typePressed steel underboneSuspensionFront telescopic fork rear swingarmBrakesFront 130 mm 5 1 in rear 110 mm 4 3 in TiresFront and rear 2 50 17 Wheelbase1 225 mm 48 22 in DimensionsL 1 900 mm 75 in W 690 mm 27 in H 1 000 mm 41 in Seat height760 mm 29 9 in Weight95 kg 209 lb claimed 62 wet Fuel capacity1 08 US gal 4 1 l 0 90 imp gal Chongqing Guangyu Motorcycle Manufacture Co of China known as Kamax has a line of motorcycles based on the Super Cub Design licensed from Honda including the EEC Super Cub This Super Cub remake was developed solely for the European market in cooperation with Super Motor Company Super Motor Company which is the sole European distributor of the EEC Super Cub sells three different variations the Super 25 the Super 50 and the Super 100 From 2009 to 2010 Flyscooters imported a Yinxiang Super Cub variant to the US under the name Fly Scout Similarly China Jialing Industrial Co Ltd has ten models based on Honda s Super Cub design including the JL50Q 2 and JL90 1 which are faithful to the original 1958 styling as well as several more modern restyling 63 Lifan Group exports a version to the UK the 97 cc 5 9 cu in LF100 which features telescopic forks a four speed gearbox and a digital gear indicator 64 SYM Motors of Taiwan licensed the Super Cub design as the Symba 100 previously called the Symba 110 which they exported to the US between 2009 and 2016 While keeping the basic design SYM increased the size of the front brake from 110 to 130 mm 4 3 to 5 1 in and added an LED fuel gauge Instead of leading link front forks it featured telescopic forks The Symba engine had a carbureted 101 4 cc 6 19 cu in single claimed to produce 6 5 hp 4 8 kW at 8500 rpm with a four speed gearbox using a centrifugal clutch semi automatic transmission 65 SYM ended the production of the Symba in 2016 66 EV Cub Edit EV Cub at the 2009 Tokyo Motor Show At the 2009 Tokyo Motor Show Honda presented the EV Cub concept vehicle an electric motorcycle patterned after the venerable Super Cub featuring two wheel drive by means of electric motors mounted in the hubs of each of the wheels 67 Honda said they felt keeping the 1958 layout for their 21st century concept bike made sense because the human body has not changed in the past 50 years and the size shape and position of all the Super Cub parts had a kind of necessity to them and that the design of the Super Cub was very rational and rider centric 68 Without the engine in the center of the frame or the fuel tank under the seat there was room for a scooter style underseat helmet compartment 67 68 69 Integrated with the new electric motorcycle was an interactive communications system to let riders converse while riding 70 Several other companies including Christini KTM Ohlins and Yamaha have done development on two wheel drive motorcycles and have found that the addition of power to the front as well as the rear wheel aids in stability particularly in corners and in the hands of novice riders 67 71 At the time Honda hinted that they would bring the EV Cub to market in 2010 67 In a 2016 speech Honda s President and CEO Takahiro Hachigo said they planned to release the EV Cub in Japan in about two years followed later in other ASEAN markets 72 The Super Cub as cargo hauler Ho Chi Minh City Postal Super Cub Honda enthusiasts rally Kagurazaka Tokyo A fleet of Pizza Hut Honda EX5s in Segamat Malaysia Police bike in Chiba PrefectureSee also EditYamaha v50 Suzuki FR50 Honda CT series Simson KR 50 de Production has started in 1958 as wellExplanatory notes Edit The Chinese Flying Pigeon bicycle with on the order of 500 million in service as of 2007 is the most produced vehicle ever See Koeppel Dan January February 2007 Flight of the Pigeon Bicycling Rodale Inc vol 48 no 1 pp 60 66 ISSN 0006 2073 retrieved January 28 2012 Herb Uhl s son Billy Uhl competed alongside his father in the International Six Days Enduro in 1969 won the Gold Medal five times in the 1970s and was inducted into the American Motorcyclist Association Motorcycle Hall of Fame in 2007 73 References Edit a b Honda Super Cub C100 240 Landmarks of Japanese Automotive Technology Society of Automotive Engineers of Japan Archived from the original on July 23 2013 Retrieved August 12 2013 It had a style all its own with features that set it apart from European and US styled mopeds including a step through design for easy handling and plastic parts for lighter weight Honda Celebrates 100 Million Unit Global Production Milestone for Super Cub Series Motorcycles Press release Honda October 19 2017 Retrieved June 4 2018 Most produced motor vehicle in history Cumulative Global Production of Cub Series Motorcycles Reaches 60 Million Units press release Honda May 2008 archived from the original on March 3 2016 retrieved October 31 2010 Squatriglia Chuck 23 May 2008 Honda Sells Its 60 Millionth Yes Millionth Super Cub Wired retrieved October 31 2010 Joseph Noah June 3 2014 Honda Super Cub first vehicle to receive 3D trademark in Japan retrieved June 2 2015 That s 2 5 billion cc American Motorcyclist Westerville Ohio American Motorcyclist Association p 24 May 2006 ISSN 0277 9358 retrieved October 31 2010 Edstrom Christian November 30 2007 To Save the Polar Bears Ride a Cub New York Times retrieved January 28 2012 Marketing icon Packer Jeremy 2008 Motorcycle Madness The Insane Profane and Newly Tame Mobility without mayhem safety cars and citizenship Duke University Press pp 123 124 ISBN 978 0 8223 3963 2 retrieved January 28 2012 Reynolds Thomas John Olson Jerry Corrie 2001 Understanding consumer decision making the means end approach to marketing and advertising strategy Psychology Press p 228 ff ISBN 978 0 8058 1731 7 Rau Fred June 11 2007 Motorcycle Advertising Part One Wildly successful ad campaign of the Sixties Motorcycle com retrieved February 2 2012 Frank Aaron 2003 Honda Motorcycles MotorBooks International p 42 ISBN 978 0 7603 1077 9 Retrieved January 28 2012 a b c d e f g h i j k l Sakiya Tetsuo 1982 Porter Timothy ed Honda Motor the men the management the machines Kodansha ISBN 978 0 87011 522 6 a b c d e f g h i Brown Roland 1991 Honda the complete story Crowood pp 17 18 ISBN 1 85223 544 6 a b c d e f g h i j k l m n o p q r s t u v w x y z Bacon Roy 1996 Honda The Early Classic Motorcycles All the Singles Twins and Fours Including Production Racers and Gold Wing 1947 to 1977 Niton Publishing pp 164 191 ISBN 1 85579 028 9 a b c d Satō Masaaki 2006 The Honda myth the genius and his wake Vertical ISBN 978 1 932234 26 8 Originally published in Japanese as Honda shinwa kyoso no naki atode by Bungei Shunju Tokyo 1995 Translated by Hiroko Yoda with Matt Alt a href Template Citation html title Template Citation citation a CS1 maint postscript link a b c 50 Years of Super Cub Honda 2008 archived from the original on December 30 2011 retrieved February 5 2012 Shook Robert L 1988 Honda an American success story Prentice Hall pp 17 18 ISBN 978 0 13 394628 4 a b c Frank Aaron May 2009 Icon Honda s Super Cub Sixty Million Riders Can t Be Wrong Motorcyclist retrieved February 1 2012 a b c Salvadori Clement Guggenheim Museum Staff 1998 Honda C100 Super Cub in Krens Thomas Drutt Matthew eds The Art of the Motorcycle Harry N Abrams p 283 ISBN 0 8109 6912 2 a b c d e Alexander Jeffrey W 2008 Japan s Motorcycle Wars An Industry History UBC Press pp 197 211 ISBN 978 0 8248 3328 2 a b c d e f g h i j k Frank Aaron 2003 Honda Motorcycles MotorBooks International p 42 ISBN 978 0 7603 1077 9 Retrieved January 28 2012 Lindsay Brooke July 1998 Go little Honda Automotive Industries vol 178 no 7 p 13 March Nick Feb 6 2010 The superbike that was just too good The National retrieved February 1 2012 Bose Partha 2004 Alexander the Great s art of strategy the timeless leadership lessons of history s greatest empire builder Penguin Books ISBN 978 1 59240 053 9 retrieved February 1 2012 a b c d e f Falloon Ian 2005 The Honda Story Haynes ISBN 1 85960 966 X a b Honda 50th Anniversary Super Cub press release retrieved January 30 2012 a b Honda Super Cub 110 specifications press release archived from the original on February 12 2012 retrieved January 30 2012 a b c Honda C100 and C102 Owners Manual Honda You meet the nicest people on a Honda advertisement Life pp 22 23 1963 06 14 retrieved January 29 2012 You Meet the Nicest People Cruise The Ozarks David Bell Archived from the original on 2012 08 14 Retrieved 1 June 2021 To that end in 1962 American Honda hired the Gray Advertising Agency to help introduce their machines to this non traditional bike audience To head up the team to work on the fledgling Honda account Gray Advertising hired a talented young creative director for the account Robert Emmenegger had the film and television commercial experience as well as the extensive musical expertise to develop a campaign to accomplish their goals And he had a new approach that motorcycling could appeal to students and other young adults who would enjoy the economy freedom and fun two wheels offered To Emmenegger Honda was just another account just like Gallo Wine Matel Toys and a dozen others He had a keen sense of how to create appealing campaigns and turned that talent toward his new two wheeled client From his imagination and that of his team came the iconic phrase You meet the nicest people on a Honda The rest as they say is marketing legend A look at Honda in the US over the last 50 years Seattle Times Associated Press June 10 2009 retrieved January 30 2012 1966 Honda Meet The Nicest People French Horn Print Ad Amazon com Archived from the original on 2021 06 01 Retrieved 1 June 2021 Establishing American Honda Motor Co 1962 History Honda Worldwide Archived from the original on 2014 08 23 Retrieved 1 June 2021 So when Grey Advertising a major U S agency proposed a campaign with the slogan You Meet the Nicest People on a Honda Kawashima knew right away that it would work This was to be a major campaign targeting the eleven western states The ad depicted housewives a parent and child young couples and other respectable members of society referred to as the nicest people riding Honda 50s for a variety of purposes Fifty Years of Honda in America Automobile Magazine July 2009 retrieved January 30 2012 a b Montville Leigh 2011 Evel Knievel Random House p 70 ISBN 978 0 385 52745 3 retrieved January 28 2012 a b Garson Paul 2006 Davidson Jean Thompson Hunter S eds The Harley Davidson Reader MotorBooks MBI Publishing Company pp 129 134 ISBN 0 7603 2591 X retrieved January 28 2012 a b The Editors of Motorcyclist Magazine Stein John L 2011 You meet the nicest people on a Honda The Complete Idiot s Guide to Motorcycles 5th ed Penguin Books ISBN 978 1 61564 070 6 retrieved January 28 2012 a href Template Citation html title Template Citation citation a author1 has generic name help Newland Martin May 5 2004 Retro rocket The Daily Telegraph Archived from the original on 2022 01 12 Retrieved November 6 2013 The 1973 Kawazaki Z1 was the world s first superbike and its spiritual successor the Z1000 relies on the same stripped down looks and raw steady power for its appeal It s the ideal big boy s toy a b Rau Fred June 11 2007 Motorcycle Advertising Part One Wildly successful ad campaign of the Sixties Motorcycle com archived from the original on April 14 2012 retrieved February 2 2012 Henry Anthony 2008 Understanding Strategic Management Oxford University Press ISBN 978 0 19 928830 4 retrieved February 14 2012 a b c Huffman John Pearley July 9 2009 For Honda in America 50 Years of Going Its Own Direction New York Times retrieved January 28 2012 Spotlight Singles Billboard p 18 September 18 1965 retrieved 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30 2012 Brazil Moto Honda da Amazonia Ltd Center of research in R amp D department and test courses core center of South America that cultivates human resources a b Honda Honda Begins Importing Thai made Cub C100EX press release in Japanese retrieved 2012 04 23 Honda Honda Begins Importing Thai made Super Cub 100 press release in Japanese retrieved 2012 04 23 Eddy 2011 12 06 Honda New Dream 110i in Thailand PGM FI Fuel Injection EX5 MotoMalaya net retrieved 2013 05 30 自分らしく暮らしを楽しむ あなたのカブ スーパーカブ50 110 Japanese only Honda Super Cub Anniversary 60th anniversary of Super Cub b 100 million commemorative site cumulative production On Reaching the Worldwide Production Milestone of 100 Million Super Cubs by Hiroshi Nakabe New Dream 110i in Thai AP Honda Thailand archived from the original on 2011 11 25 retrieved 2013 05 30 2019 Super Cub C125 ABS Honda Powersports powersports honda com PT Astra Honda Motor www astra honda com 自分らしく暮らしを楽しむ あなたのカブ スーパーカブ50 110 Honda公式ホームページ Vetter Craig April 20 2007 1981 Craig Vetter Fuel Economy Run archived from the original on October 8 2006 retrieved February 2 2012 Egan Peter August 2011 Triumph of the Killer Bees Cycle World Newport Beach California Hachette Filipacchi Media U S vol 50 no 8 p 32 ISSN 0011 4286 Colet John 2002 Vietnam handbook 3rd ed Footprint Travel Guides p 309 ISBN 978 1 903471 31 9 retrieved January 31 2012 Ayton Cyril 1993 The Great Japanese Motorcycles Galahad Books p 16 ISBN 978 0 88365 552 8 Vara Orta Francisco June 8 2009 L A base fuels Honda s drive into U S Japanese car maker marks 50 years in SoCal Los Angeles Business Journal vol 31 no 23 p 1 Greatest Motorbikes Ever Discovery Channel Archived from the original on 2011 11 15 Nam we were there man TopGear com BBC Retrieved January 30 2011 Joseph Noah June 3 2014 Honda Super Cub first vehicle to receive 3D trademark in Japan retrieved June 2 2015 Honda to Bring Monkey and Super Cub C125 to U S Market Honda Newsroom 8 June 2018 Retrieved 2019 03 09 a b c d Symba 100 Specifications Alliance Powersports 2011 archived from the original on November 1 2014 retrieved January 30 2012 Cub Motorcycle China Jialing Industrial archived from the original on 2012 07 16 Melling Frank July 7 2001 A Beetle on two wheels Lifan Solid the Lifan LF100 is well up to its competitors game and at an excellent price The Daily Telegraph archived from the original on 2022 01 12 retrieved February 5 2012 Ets Hokin Gabe October 4 2011 2011 SYM Symba 110 First Ride Motorcycle USA com retrieved January 30 2012 Dahl Harald 2016 05 30 The Honda Super Cub SYM Symba Exits the US Market The Honda Super Cub Retrieved 2019 03 09 a b c d Loftus Jack October 11 2009 Honda EV Cub Marries Electric Bike With 2WD Star Trek Communicator Gizmodo retrieved February 1 2012 a b Designers Talk Tokyo Motor Show 2009 Honda archived from the original on March 6 2012 retrieved February 1 2012 Korzeniewski Jeremy October 23 2009 Tokyo 2009 Honda rolls out the EV Cub we pray for a production model Autoblog com retrieved February 1 2012 Madson Bart September 30 2009 Electric Honda Cub amp Scooter Set for Tokyo Motorcycle USA com retrieved February 1 2012 Hanlon Mike September 30 2009 Honda to exhibit 2WD electric motorcycle at Tokyo Motor Show Gizmag retrieved February 1 2012 Takahiro Hachigo February 24 2016 Summary of Honda CEO Speech on February 24 2016 press release Honda Billy Uhl at the Motorcycle Hall of FameExternal links Edit Wikimedia Commons has media related to Honda Super Cub Official website Super Cub official site in Japanese Retrieved from https en wikipedia org w index php title Honda Super Cub amp oldid 1117196234, wikipedia, wiki, book, books, library,

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