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Wikipedia

Pitchfork (website)

January 09, 2023

Pitchfork (formerly Pitchfork Media) is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog.

Pitchfork
Pitchfork logo and wordmark
Screenshot of Pitchfork's homepage
Type of site
Online music magazine
Available inEnglish
Founded1995; 28 years ago (1995)
Country of originUnited States
OwnerCondé Nast
Created byRyan Schreiber
EditorPuja Patel
Employees36[1]
ParentCondé Nast
URLpitchfork.com
CommercialYes
RegistrationNo
Launched1995; 28 years ago (1995) (as Turntable)
Current statusActive

Schreiber started Pitchfork while working at a record store in suburban Minneapolis, and the website earned a reputation for its extensive coverage of indie rock music. It has since expanded and covers all kinds of music, including pop.[2] Pitchfork was sold to Condé Nast in 2015, although Schreiber remained its editor-in-chief until he left the website in 2019.[3][4] Initially based in Minneapolis, Pitchfork later moved to Chicago, and then Greenpoint, Brooklyn. Its offices are currently located in One World Trade Center alongside other Condé Nast publications.[5][6]

The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets. Since 2016, it has published retrospective reviews of classics, and other albums that it had not previously reviewed, each Sunday. The site publishes "best-of" lists—albums, songs—and annual features and retrospectives each year. During the 1990s and 2000s the site's reviews—favorable or otherwise—were considered widely influential in making or breaking careers.[7]

History

 
Previous Pitchfork logo
See also: The Dissolve

In 1996, Ryan Schreiber, a recent high school graduate, influenced by fanzine culture and with no previous writing experience, created the website.[8][9] Initially called Turntable, the site was updated monthly with interviews and reviews. In May 1996, the site began publishing daily and was renamed Pitchfork, alluding to Tony Montana's tattoo in Scarface.[10] Schreiber wrote the website's first review, of Pacer by The Amps.[11]

In early 1999, Schreiber relocated Pitchfork to Chicago, Illinois. By then, the site had expanded to four full-length album reviews daily, as well as sporadic interviews, features, and columns. It had also begun garnering a following for its extensive coverage of underground music and its writing style, which was often unhindered by the conventions of journalism. In October, the site added a daily music news section.[citation needed]

Pitchfork has launched a variety of subsidiary websites. Pitchfork.tv, a website displaying interviews, music videos and feature-length films, launched in April 2008.[12] In July 2010, Pitchfork announced Altered Zones, a blog aggregator devoted to underground and do it yourself music.[13] On May 21, 2011, Pitchfork announced a partnership with Kill Screen, in which Pitchfork would publish some of their articles.[14] Altered Zones was closed on November 30.[15] On December 26, 2012, Pitchfork launched Nothing Major, a website that covered visual arts such as fine art and photography.[16] Nothing Major closed in October 2013.[17] On October 13, 2015, Condé Nast announced that it had acquired Pitchfork.[3] A key aspect of its image, Pitchfork was previously entirely independent, with only two investors: Schreiber and Pitchfork president Chris Kaskie.[9][18] Following the sale, Schreiber remained as editor-in-chief.[19]

On March 13, 2016, Pitchfork was redesigned. According to an announcement post during the redesign, they said:[20]

We last redesigned in the fall of 2011. A lot about the online world has changed since then. This iteration, more than a year in the making, brings Pitchfork into a new era, improving functionality and inviting deeper exploration while simplifying the experience to make browsing, searching, reading, listening, and watching easier.

In August 2018, Pitchfork's longtime executive editor Mark Richardson stepped down. He began writing for the site in 1998[21] and was employed full-time in 2007.[22] On September 18, 2018, founder Ryan Schreiber stepped down as the site's top editor. He was replaced by Puja Patel as editor-in-chief on October 15, 2018.[23] On January 8, 2019, Schreiber announced he would be exiting the company.[4] In January 2019, Condé Nast announced it would put all its titles, including Pitchfork, behind a paywall by the end of the year, though this did not occur.[24]

Influence

Publicity and artist popularity

Pitchfork's opinions have gained increased cultural currency; some in the mainstream media view the site as a barometer of the independent music scene, and positive quotes from its reviews are increasingly used in press releases and affixed to the front of CDs. Some publications have cited Pitchfork in having played a part in "breaking" artists such as Arcade Fire, Sufjan Stevens, Clap Your Hands Say Yeah, Interpol, The Go! Team, Junior Boys, The Books, Broken Social Scene, Cold War Kids, Wolf Parade, Tapes 'n Tapes, and Titus Andronicus although the site's true impact on their popularity remains a source of frequent debate.[10] Their influence on the formation of communities for independent artists has led to the term "The Pitchfork Effect".[25] Spencer Kornhaber of The Atlantic described Pitchfork as "the most influential music publication to emerge in the Internet age".[18]

Conversely, Pitchfork has also been seen as being a negative influence on some indie artists. As suggested in a Washington Post article in April 2006, Pitchfork's reviews can have a significant influence on an album's popularity, especially if it had only been available to a limited audience or had been released on an independent record label. A dismissive 0.0 review of former Dismemberment Plan frontman Travis Morrison's Travistan album led to a large sales drop and a virtual college radio blacklist.[10] On the other hand, "an endorsement from Pitchfork—which dispenses its approval one-tenth of a point at a time, up to a maximum of 10 points—is very valuable, indeed."[10]

Examples of Pitchfork's impact include:

  • Arcade Fire is among the bands most commonly cited to have benefited from a Pitchfork review. In a 2005 Chicago Tribune article, a Merge Records employee states, "After the Pitchfork review, [Funeral] went out of print for about a week because we got so many orders for the record."[26]
  • Bon Iver was catapulted to mainstream and critical success after a 2007 Pitchfork review of the album For Emma, Forever Ago.[27] Pitchfork was the only publication to have included the album on a 2007 end-of-the-year list, while over sixteen popular publications included the re-release on their 2008 lists. In the summer of 2011, Pitchfork noted Bon Iver's self-titled release as "Best New Music", and later chose the release as the best album of 2011. Pitchfork's critical acclamation of Bon Iver is widely seen as lifting the artist to commercial mainstream success, which culminated with his Grammy Award for Best New Artist and Best Alternative Music Album. Time nominated Bon Iver as Person of the Year in 2012, noting the 2007 Pitchfork review as the "indie cred" that "led to mainstream success".[28]
  • Clap Your Hands Say Yeah member Lee Sargent has discussed the impact of Pitchfork's influence on their self-titled debut album, saying, "The thing about a publication like Pitchfork is that they can decide when that happens. You know what I mean? They can say, 'We're going to speed up the process and this is going to happen...now!' And it was a kick in the pants for us, because we lost control of everything."[29]

Size and readership

On October 24, 2003, Loren Jan Wilson of Pitchformula.com reported that Pitchfork had published 5,575 reviews from 158 different authors, with an average length of just over 520 words. Together, the reviews featured a total of 2,901,650 words.[30] By 2007, they amassed 170,000 daily readers.[8]

Criticism

In the 2000s the website's journalism favored independent music, favoring lo-fi and often obscure indie rock and giving only cursory treatment to other genres.[31] The website had a reputation for publishing reviews early and for being unpredictable, often strongly dependent on which reviewer was writing. In a 2006 article in Slate, Matthew Shaer accused Pitchfork of deliberately writing provocative and contrarian reviews in order to attract attention.[32] Cynicism and elitism have been points of critique.[12]

The website was sometimes criticized in those years for the quality of its writing. A 2006 article in City Pages noted the large discretion the site gave to its writers, arguing it was "under-edited" and that the prose was often "overly florid".[31] Shaer singled out some examples of "verbose and unreadable writing".[32] In response, Schreiber told City Pages that "I trust the writers to their opinions and to their own style and presentation. The most important thing to me is they know what they're talking about and are insightful."[31]

A 2007 review of the album Kala by M.I.A. inaccurately said that Diplo had produced the tracks, when he had produced 3 out of 11 tracks and M.I.A. had produced the rest. Another Pitchfork writer described the error as "perpetuating the male-led ingenue myth".[33] M.I.A. and later Björk argued that this was part of a wider problem of music journalists making the assumption that female singers do not write or produce their own music.[34][35]

Leaked music

In August 2006, a directory on Pitchfork's servers containing over 300 albums was compromised. A web surfer managed to discover and download the collection, which included The Decemberists' The Crane Wife and TV on the Radio's Return to Cookie Mountain, both of which had been leaked to peer-to-peer networks. Allegedly, one of the albums on the server, Joanna Newsom's Ys, had not been available on file-sharing networks.[36]

Parodies

  • When Pitchfork asked comedian David Cross to compile a list of his favorite albums, he instead provided them with a list of "Albums to Listen to While Reading Overwrought Pitchfork Reviews". In it, he satirically piled over-the-top praise on fictional indie rock records, mocking Pitchfork's reviewing style.[37]
  • In 2004, comedy website Something Awful created a parody of Pitchfork's front page. Entitled "RichDork Media", the page makes reference to nonexistent, obscure-sounding indie-rock bands in its reviews, news headlines and advertisements. The rating system measures music on its proximity to the band Radiohead.[38] A similar, more light-hearted parody was created by Sub Pop, a record label whose musical artists Pitchfork has reviewed (often favorably).[39]
  • On September 10, 2007, the satirical newspaper The Onion published a story in which founder Ryan Schreiber reviews music as a whole, giving it a 6.8.[40]
  • In 2010, writer David Shapiro started a Tumblr called "Pitchfork Reviews Reviews", which reviews Pitchfork reviews.[41]
  • In 2013, the IFC sketch comedy television series Portlandia satirized the publication in a sketch in which a collective of children run a website entitled "Pitchfork Kids!" and give a highly favorable review to an album by the fictional children's music band Defiance of Anthropomorphic Sea Mammals.[42]
  • In 2016, in the RiffTrax comedy commentary for the film Icebreaker, Mike Nelson quipped about the ticking of a Geiger counter, "This Geiger counter released an album of just this; Pitchfork gave it an 8.3."[43]

The Pitchfork Review

Main article: The Pitchfork Review
 
Logo of The Pitchfork Review

In December 2013, Pitchfork debuted The Pitchfork Review, a quarterly print journal focused on long-form music writing and design-focused content.[44] J. C. Gabel, its first editor, had been the publisher of The Chicagoan and founding publisher of Stop Smiling.[45] Pitchfork planned a limited-edition quarterly publication of about 10,000 copies of each issue, perfect bound, and printed on glossy, high-quality 8-by-10¼ paper.[46] It was expected that about two-thirds of the content would be original, with the remaining one-third reused from the Pitchfork website.[46] The International Business Times likened the publication's literary aspirations to The New Yorker and The Paris Review.[47] It ended after 11 issues[48] in November 2016.[49]

Music festivals

Intonation Music Festival

Main article: Intonation Music Festival

In 2005, Pitchfork curated the Intonation Music Festival, attracting approximately 15,000 attendees to Chicago's Union Park for a two-day bill featuring performances by 25 acts, including Broken Social Scene, The Decemberists, The Go! Team, and an appearance by Les Savy Fav.

Pitchfork Music Festival

Main article: Pitchfork Music Festival

On July 29 and 30, 2006, the publication premiered its own Pitchfork Music Festival in the same park. The event attracted over 18,000 attendees per day. More than 40 bands performed at the inaugural festival, including Spoon and Yo La Tengo, as well as a rare headlining set by reunited Tropicália band Os Mutantes.[50]

The Pitchfork Music Festival was held again in 2007. It was expanded to three days (Friday, July 13 – Sunday, July 15), with the first day being a collaboration between Pitchfork and the British music festival All Tomorrow's Parties as part of the latter's "Don't Look Back" series, in which seminal artists perform their most legendary albums in their entirety. Performers that evening included Sonic Youth playing Daydream Nation, Slint playing Spiderland, and GZA/Genius playing Liquid Swords. Some of the other artists who performed over the weekend included Yoko Ono, De La Soul, Cat Power, The New Pornographers, Stephen Malkmus, Clipse, Iron & Wine, Girl Talk, of Montreal, Deerhunter, Dan Deacon, The Ponys, and The Sea and Cake. Since 2011, a European winter edition of the festival has taken place in Paris.

All Tomorrow's Parties

In 2008 Pitchfork collaborated with All Tomorrow's Parties to curate half of the bill for one of their May festival weekends. This was the first event that Pitchfork has been involved in outside of the United States.

Rating system

Pitchfork's music reviews use two different rating systems:

  • Individual track reviews were formerly ranked from 1 to 5 stars, but on January 15, 2007, the site introduced a new system called "Forkcast". In it, instead of assigning tracks a particular rating, reviewers simply label them one of the following categories: "New Music", "Old Music", "Video", "Advanced Music", "Rising", "WTF", "On Repeat" (the category of their most favorably regarded songs), and "Delete" (for the least favored songs). As of 2009, the site had officially removed this system, opting to instead simply review tracks, while giving some a label of "Best New Track".
  • Album reviews are given a rating from 0 to 10, specific to one decimal place.

On October 24, 2003, Pitchformula.com[51] made a survey of the 5,575 reviews available on Pitchfork at that time, showing that:

  • 6.7 was the average rating
  • 2,339 reviews had been awarded a rating of 7.4 or higher
  • 2,362 reviews had been awarded a rating of between 5.0 and 7.3
  • 873 reviews had been awarded a rating of less than 5.0[30]

British Sea Power's 2008 album Do You Like Rock Music? was initially awarded a tongue-in-cheek rating of "U.2", however the page now gives a rating of 8.2, seemingly at odds with the critical review.[52] Their rating of Run the Jewels' remix album Meow the Jewels (2015) was a pictogram of a cat's head with hearts for eyes – highlighting the pictogram and right-clicking on it reveals that the actual score is 7.0.[53] Their review of Pope Francis' album Wake Up! featured the rating "3:16", though using the same method of revealing Meow the Jewels' actual score reveals the score to be 5.0.[54] Rather than give a traditional review to Jet's Shine On, the site simply posted an embedded video of a monkey urinating into its own mouth and a 0.[55]

Albums rated 10 on release

The following is a list of albums given Pitchfork's highest possible rating, on initial release. The score is rare and has only been given to twelve albums since the site was launched in 1995. As of May 2021, 127 other albums have been given a 10.0 following a reissue or the publication of a retrospective review.[56] Pitchfork has since deleted the reviews for 12 Rods, Amon Tobin, Walt Mink, the Flaming Lips, and Bob Dylan without replacing them, meaning that only seven albums continue to be listed with a 10.0 rating that was given on initial release. In a 2021 historical roundup, Pitchfork listed 11 albums as having received a 10.0 on their initial release: all of the albums below, with the exception of the Dylan live recording.[56]

Relaxation of the Asshole, a comedy album by the Guided by Voices singer Robert Pollard, was awarded a dual 0 and 10 on initial release. A later site redesign changed the rating to 0 only, although the explanation for the unusual rating remains in the text of the review.[57]

Pitchfork year-end lists

Album of the Year

Year Artist Album Source
1998 (original) Sunny Day Real Estate How It Feels to Be Something On [70]
1998 (2018 retrospective) Outkast Aquemini [71]
1999 The Dismemberment Plan Emergency & I [72]
2000 Radiohead Kid A [73]
2001 The Microphones The Glow Pt. 2 [74]
2002 Interpol Turn On the Bright Lights [75]
2003 The Rapture Echoes [76]
2004 Arcade Fire Funeral [77]
2005 Sufjan Stevens Illinois [78]
2006 The Knife Silent Shout [79]
2007 Panda Bear Person Pitch [80]
2008 Fleet Foxes Sun Giant/Fleet Foxes [81]
2009 Animal Collective Merriweather Post Pavilion [82]
2010 Kanye West My Beautiful Dark Twisted Fantasy [83]
2011 Bon Iver Bon Iver, Bon Iver [84]
2012 Kendrick Lamar Good Kid, M.A.A.D City [85]
2013 Vampire Weekend Modern Vampires of the City [86]
2014 Run the Jewels Run the Jewels 2 [87]
2015 Kendrick Lamar To Pimp a Butterfly [88]
2016 Solange A Seat at the Table [89]
2017 Kendrick Lamar Damn [90]
2018 Mitski Be the Cowboy [91]
2019 Lana Del Rey Norman Fucking Rockwell! [92]
2020 Fiona Apple Fetch the Bolt Cutters [93]
2021 Jazmine Sullivan Heaux Tales [94]
2022 Beyoncé Renaissance [95]

Track of the Year

Year Artist Song Source
2003 Outkast "Hey Ya!" [96]
2004 Annie "Heartbeat" [97]
2005 Antony and the Johnsons "Hope There's Someone" [98]
2006 Justin Timberlake featuring T.I. "My Love" [99]
2007 LCD Soundsystem "All My Friends" [100]
2008 Hercules and Love Affair "Blind" [101]
2009 Animal Collective "My Girls" [102]
2010 Ariel Pink's Haunted Graffiti "Round and Round" [103]
2011 M83 "Midnight City" [104]
2012 Grimes "Oblivion" [105]
2013 Drake featuring Majid Jordan "Hold On, We're Going Home" [106]
2014 Future Islands "Seasons (Waiting on You)" [107]
2015 Kendrick Lamar "Alright" [108]
2016 Kanye West featuring The-Dream, Chance the Rapper, Kelly Price, and Kirk Franklin "Ultralight Beam" [109]
2017 Cardi B "Bodak Yellow" [110]
2018 The 1975 "Love It If We Made It" [111]
2019 FKA Twigs "Cellophane" [112]
2020 Cardi B featuring Megan Thee Stallion "WAP" [113]
2021 Caroline Polachek "Bunny Is a Rider" [114]
2022 Alvvays "Belinda Says" [115]

Video of the Year

Pitchfork decade lists

Albums of the decade

Year Artist Album Top 5 Source
1960s The Velvet Underground The Velvet Underground & Nico (1967) [122]
1970s David Bowie Low (1977) [123]
1980s Prince and The Revolution Purple Rain (1984) [124]
1990s My Bloody Valentine Loveless (1991) [125]
2000s Radiohead Kid A (2000) [126]
2010s Frank Ocean Blonde (2016) [127]

Songs of the decade

Year Artist Song Top 5 Source
1960s The Beach Boys "God Only Knows" (1966) [128]
1970s David Bowie "Life On Mars?" (1971) [129]
1980s Prince and The Revolution "Purple Rain" (1984)
  1. Michael Jackson - "Wanna Be Startin' Somethin'" (1982)
  2. N.W.A – "Straight Outta Compton" (1988)
  3. New Order – "Blue Monday" (1983)
  4. Public Enemy – "Fight the Power" (1989)
 [130]
1990s Mariah Carey feat. Ol' Dirty Bastard "Fantasy (remix)" (1995)
  1. Björk - "Hyperballad" (1995)
  2. Aaliyah – "Are You That Somebody?" (1998)
  3. Liz Phair – "Fuck and Run" (1993)
  4. Missy Elliott – "The Rain (Supa Dupa Fly)" (1997)
 [131]
2000s Outkast "B.O.B" (2000)
  1. LCD Soundsystem - "All My Friends" (2007)
  2. M.I.A. (feat. Bun B and Rich Boy) – "Paper Planes (Diplo remix)" (2007)
  3. Beyoncé (feat. Jay-Z) – "Crazy in Love" (2003)
  4. Daft Punk – "One More Time" (2000)
 [132]
2010s Kendrick Lamar "Alright" (2015)
  1. Grimes - "Oblivion" (2012)
  2. Robyn – "Dancing On My Own" (2010)
  3. Beyoncé – "Formation" (2016)
  4. Frank Ocean – "Thinkin Bout You" (2012)
 [133]

See also

References

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External links

  • Official website  

January 09, 2023
pitchfork, website, pitchfork, formerly, pitchfork, media, american, online, music, publication, currently, owned, condé, nast, that, launched, 1995, writer, ryan, schreiber, independent, music, blog, pitchforkpitchfork, logo, wordmarkscreenshot, pitchfork, ho. Pitchfork formerly Pitchfork Media is an American online music publication currently owned by Conde Nast that was launched in 1995 by writer Ryan Schreiber as an independent music blog PitchforkPitchfork logo and wordmarkScreenshot of Pitchfork s homepageType of siteOnline music magazineAvailable inEnglishFounded1995 28 years ago 1995 Country of originUnited StatesOwnerConde NastCreated byRyan SchreiberEditorPuja PatelEmployees36 1 ParentConde NastURLpitchfork wbr comCommercialYesRegistrationNoLaunched1995 28 years ago 1995 as Turntable Current statusActiveSchreiber started Pitchfork while working at a record store in suburban Minneapolis and the website earned a reputation for its extensive coverage of indie rock music It has since expanded and covers all kinds of music including pop 2 Pitchfork was sold to Conde Nast in 2015 although Schreiber remained its editor in chief until he left the website in 2019 3 4 Initially based in Minneapolis Pitchfork later moved to Chicago and then Greenpoint Brooklyn Its offices are currently located in One World Trade Center alongside other Conde Nast publications 5 6 The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets Since 2016 it has published retrospective reviews of classics and other albums that it had not previously reviewed each Sunday The site publishes best of lists albums songs and annual features and retrospectives each year During the 1990s and 2000s the site s reviews favorable or otherwise were considered widely influential in making or breaking careers 7 Contents 1 History 2 Influence 2 1 Publicity and artist popularity 2 2 Size and readership 3 Criticism 3 1 Leaked music 4 Parodies 5 The Pitchfork Review 6 Music festivals 6 1 Intonation Music Festival 6 2 Pitchfork Music Festival 6 3 All Tomorrow s Parties 7 Rating system 7 1 Albums rated 10 on release 8 Pitchfork year end lists 8 1 Album of the Year 8 2 Track of the Year 8 3 Video of the Year 9 Pitchfork decade lists 9 1 Albums of the decade 9 2 Songs of the decade 10 See also 11 References 12 External linksHistory Edit Previous Pitchfork logo See also The Dissolve In 1996 Ryan Schreiber a recent high school graduate influenced by fanzine culture and with no previous writing experience created the website 8 9 Initially called Turntable the site was updated monthly with interviews and reviews In May 1996 the site began publishing daily and was renamed Pitchfork alluding to Tony Montana s tattoo in Scarface 10 Schreiber wrote the website s first review of Pacer by The Amps 11 In early 1999 Schreiber relocated Pitchfork to Chicago Illinois By then the site had expanded to four full length album reviews daily as well as sporadic interviews features and columns It had also begun garnering a following for its extensive coverage of underground music and its writing style which was often unhindered by the conventions of journalism In October the site added a daily music news section citation needed Pitchfork has launched a variety of subsidiary websites Pitchfork tv a website displaying interviews music videos and feature length films launched in April 2008 12 In July 2010 Pitchfork announced Altered Zones a blog aggregator devoted to underground and do it yourself music 13 On May 21 2011 Pitchfork announced a partnership with Kill Screen in which Pitchfork would publish some of their articles 14 Altered Zones was closed on November 30 15 On December 26 2012 Pitchfork launched Nothing Major a website that covered visual arts such as fine art and photography 16 Nothing Major closed in October 2013 17 On October 13 2015 Conde Nast announced that it had acquired Pitchfork 3 A key aspect of its image Pitchfork was previously entirely independent with only two investors Schreiber and Pitchfork president Chris Kaskie 9 18 Following the sale Schreiber remained as editor in chief 19 On March 13 2016 Pitchfork was redesigned According to an announcement post during the redesign they said 20 We last redesigned in the fall of 2011 A lot about the online world has changed since then This iteration more than a year in the making brings Pitchfork into a new era improving functionality and inviting deeper exploration while simplifying the experience to make browsing searching reading listening and watching easier In August 2018 Pitchfork s longtime executive editor Mark Richardson stepped down He began writing for the site in 1998 21 and was employed full time in 2007 22 On September 18 2018 founder Ryan Schreiber stepped down as the site s top editor He was replaced by Puja Patel as editor in chief on October 15 2018 23 On January 8 2019 Schreiber announced he would be exiting the company 4 In January 2019 Conde Nast announced it would put all its titles including Pitchfork behind a paywall by the end of the year though this did not occur 24 Influence EditPublicity and artist popularity Edit Pitchfork s opinions have gained increased cultural currency some in the mainstream media view the site as a barometer of the independent music scene and positive quotes from its reviews are increasingly used in press releases and affixed to the front of CDs Some publications have cited Pitchfork in having played a part in breaking artists such as Arcade Fire Sufjan Stevens Clap Your Hands Say Yeah Interpol The Go Team Junior Boys The Books Broken Social Scene Cold War Kids Wolf Parade Tapes n Tapes and Titus Andronicus although the site s true impact on their popularity remains a source of frequent debate 10 Their influence on the formation of communities for independent artists has led to the term The Pitchfork Effect 25 Spencer Kornhaber of The Atlantic described Pitchfork as the most influential music publication to emerge in the Internet age 18 Conversely Pitchfork has also been seen as being a negative influence on some indie artists As suggested in a Washington Post article in April 2006 Pitchfork s reviews can have a significant influence on an album s popularity especially if it had only been available to a limited audience or had been released on an independent record label A dismissive 0 0 review of former Dismemberment Plan frontman Travis Morrison s Travistan album led to a large sales drop and a virtual college radio blacklist 10 On the other hand an endorsement from Pitchfork which dispenses its approval one tenth of a point at a time up to a maximum of 10 points is very valuable indeed 10 Examples of Pitchfork s impact include Arcade Fire is among the bands most commonly cited to have benefited from a Pitchfork review In a 2005 Chicago Tribune article a Merge Records employee states After the Pitchfork review Funeral went out of print for about a week because we got so many orders for the record 26 Bon Iver was catapulted to mainstream and critical success after a 2007 Pitchfork review of the album For Emma Forever Ago 27 Pitchfork was the only publication to have included the album on a 2007 end of the year list while over sixteen popular publications included the re release on their 2008 lists In the summer of 2011 Pitchfork noted Bon Iver s self titled release as Best New Music and later chose the release as the best album of 2011 Pitchfork s critical acclamation of Bon Iver is widely seen as lifting the artist to commercial mainstream success which culminated with his Grammy Award for Best New Artist and Best Alternative Music Album Time nominated Bon Iver as Person of the Year in 2012 noting the 2007 Pitchfork review as the indie cred that led to mainstream success 28 Clap Your Hands Say Yeah member Lee Sargent has discussed the impact of Pitchfork s influence on their self titled debut album saying The thing about a publication like Pitchfork is that they can decide when that happens You know what I mean They can say We re going to speed up the process and this is going to happen now And it was a kick in the pants for us because we lost control of everything 29 Size and readership Edit On October 24 2003 Loren Jan Wilson of Pitchformula com reported that Pitchfork had published 5 575 reviews from 158 different authors with an average length of just over 520 words Together the reviews featured a total of 2 901 650 words 30 By 2007 they amassed 170 000 daily readers 8 Criticism EditIn the 2000s the website s journalism favored independent music favoring lo fi and often obscure indie rock and giving only cursory treatment to other genres 31 The website had a reputation for publishing reviews early and for being unpredictable often strongly dependent on which reviewer was writing In a 2006 article in Slate Matthew Shaer accused Pitchfork of deliberately writing provocative and contrarian reviews in order to attract attention 32 Cynicism and elitism have been points of critique 12 The website was sometimes criticized in those years for the quality of its writing A 2006 article in City Pages noted the large discretion the site gave to its writers arguing it was under edited and that the prose was often overly florid 31 Shaer singled out some examples of verbose and unreadable writing 32 In response Schreiber told City Pages that I trust the writers to their opinions and to their own style and presentation The most important thing to me is they know what they re talking about and are insightful 31 A 2007 review of the album Kala by M I A inaccurately said that Diplo had produced the tracks when he had produced 3 out of 11 tracks and M I A had produced the rest Another Pitchfork writer described the error as perpetuating the male led ingenue myth 33 M I A and later Bjork argued that this was part of a wider problem of music journalists making the assumption that female singers do not write or produce their own music 34 35 Leaked music Edit In August 2006 a directory on Pitchfork s servers containing over 300 albums was compromised A web surfer managed to discover and download the collection which included The Decemberists The Crane Wife and TV on the Radio s Return to Cookie Mountain both of which had been leaked to peer to peer networks Allegedly one of the albums on the server Joanna Newsom s Ys had not been available on file sharing networks 36 Parodies EditWhen Pitchfork asked comedian David Cross to compile a list of his favorite albums he instead provided them with a list of Albums to Listen to While Reading Overwrought Pitchfork Reviews In it he satirically piled over the top praise on fictional indie rock records mocking Pitchfork s reviewing style 37 In 2004 comedy website Something Awful created a parody of Pitchfork s front page Entitled RichDork Media the page makes reference to nonexistent obscure sounding indie rock bands in its reviews news headlines and advertisements The rating system measures music on its proximity to the band Radiohead 38 A similar more light hearted parody was created by Sub Pop a record label whose musical artists Pitchfork has reviewed often favorably 39 On September 10 2007 the satirical newspaper The Onion published a story in which founder Ryan Schreiber reviews music as a whole giving it a 6 8 40 In 2010 writer David Shapiro started a Tumblr called Pitchfork Reviews Reviews which reviews Pitchfork reviews 41 In 2013 the IFC sketch comedy television series Portlandia satirized the publication in a sketch in which a collective of children run a website entitled Pitchfork Kids and give a highly favorable review to an album by the fictional children s music band Defiance of Anthropomorphic Sea Mammals 42 In 2016 in the RiffTrax comedy commentary for the film Icebreaker Mike Nelson quipped about the ticking of a Geiger counter This Geiger counter released an album of just this Pitchfork gave it an 8 3 43 The Pitchfork Review EditMain article The Pitchfork Review Logo of The Pitchfork Review In December 2013 Pitchfork debuted The Pitchfork Review a quarterly print journal focused on long form music writing and design focused content 44 J C Gabel its first editor had been the publisher of The Chicagoan and founding publisher of Stop Smiling 45 Pitchfork planned a limited edition quarterly publication of about 10 000 copies of each issue perfect bound and printed on glossy high quality 8 by 10 paper 46 It was expected that about two thirds of the content would be original with the remaining one third reused from the Pitchfork website 46 The International Business Times likened the publication s literary aspirations to The New Yorker and The Paris Review 47 It ended after 11 issues 48 in November 2016 49 Music festivals EditIntonation Music Festival Edit Main article Intonation Music Festival In 2005 Pitchfork curated the Intonation Music Festival attracting approximately 15 000 attendees to Chicago s Union Park for a two day bill featuring performances by 25 acts including Broken Social Scene The Decemberists The Go Team and an appearance by Les Savy Fav Pitchfork Music Festival Edit Main article Pitchfork Music Festival On July 29 and 30 2006 the publication premiered its own Pitchfork Music Festival in the same park The event attracted over 18 000 attendees per day More than 40 bands performed at the inaugural festival including Spoon and Yo La Tengo as well as a rare headlining set by reunited Tropicalia band Os Mutantes 50 The Pitchfork Music Festival was held again in 2007 It was expanded to three days Friday July 13 Sunday July 15 with the first day being a collaboration between Pitchfork and the British music festival All Tomorrow s Parties as part of the latter s Don t Look Back series in which seminal artists perform their most legendary albums in their entirety Performers that evening included Sonic Youth playing Daydream Nation Slint playing Spiderland and GZA Genius playing Liquid Swords Some of the other artists who performed over the weekend included Yoko Ono De La Soul Cat Power The New Pornographers Stephen Malkmus Clipse Iron amp Wine Girl Talk of Montreal Deerhunter Dan Deacon The Ponys and The Sea and Cake Since 2011 a European winter edition of the festival has taken place in Paris All Tomorrow s Parties Edit In 2008 Pitchfork collaborated with All Tomorrow s Parties to curate half of the bill for one of their May festival weekends This was the first event that Pitchfork has been involved in outside of the United States Rating system EditPitchfork s music reviews use two different rating systems Individual track reviews were formerly ranked from 1 to 5 stars but on January 15 2007 the site introduced a new system called Forkcast In it instead of assigning tracks a particular rating reviewers simply label them one of the following categories New Music Old Music Video Advanced Music Rising WTF On Repeat the category of their most favorably regarded songs and Delete for the least favored songs As of 2009 update the site had officially removed this system opting to instead simply review tracks while giving some a label of Best New Track Album reviews are given a rating from 0 to 10 specific to one decimal place On October 24 2003 Pitchformula com 51 made a survey of the 5 575 reviews available on Pitchfork at that time showing that 6 7 was the average rating 2 339 reviews had been awarded a rating of 7 4 or higher 2 362 reviews had been awarded a rating of between 5 0 and 7 3 873 reviews had been awarded a rating of less than 5 0 30 British Sea Power s 2008 album Do You Like Rock Music was initially awarded a tongue in cheek rating of U 2 however the page now gives a rating of 8 2 seemingly at odds with the critical review 52 Their rating of Run the Jewels remix album Meow the Jewels 2015 was a pictogram of a cat s head with hearts for eyes highlighting the pictogram and right clicking on it reveals that the actual score is 7 0 53 Their review of Pope Francis album Wake Up featured the rating 3 16 though using the same method of revealing Meow the Jewels actual score reveals the score to be 5 0 54 Rather than give a traditional review to Jet s Shine On the site simply posted an embedded video of a monkey urinating into its own mouth and a 0 55 Albums rated 10 on release Edit The following is a list of albums given Pitchfork s highest possible rating on initial release The score is rare and has only been given to twelve albums since the site was launched in 1995 As of May 2021 127 other albums have been given a 10 0 following a reissue or the publication of a retrospective review 56 Pitchfork has since deleted the reviews for 12 Rods Amon Tobin Walt Mink the Flaming Lips and Bob Dylan without replacing them meaning that only seven albums continue to be listed with a 10 0 rating that was given on initial release In a 2021 historical roundup Pitchfork listed 11 albums as having received a 10 0 on their initial release all of the albums below with the exception of the Dylan live recording 56 Relaxation of the Asshole a comedy album by the Guided by Voices singer Robert Pollard was awarded a dual 0 and 10 on initial release A later site redesign changed the rating to 0 only although the explanation for the unusual rating remains in the text of the review 57 Artist Title Year Reference12 Rods Gay 1996 58 Walt Mink El Producto 59 Amon Tobin Bricolage 1997 60 Radiohead OK Computer 61 Bob Dylan The Bootleg Series Vol 4 Bob Dylan Live 1966 The Royal Albert Hall Concert 1998 62 Bonnie Prince Billy I See a Darkness 1999 63 The Flaming Lips The Soft Bulletin 64 Radiohead Kid A 2000 65 And You Will Know Us by the Trail of Dead Source Tags amp Codes 2002 66 Wilco Yankee Hotel Foxtrot 67 Kanye West My Beautiful Dark Twisted Fantasy 2010 68 Fiona Apple Fetch the Bolt Cutters 2020 69 Pitchfork year end lists EditAlbum of the Year Edit Year Artist Album Source1998 original Sunny Day Real Estate How It Feels to Be Something On 70 1998 2018 retrospective Outkast Aquemini 71 1999 The Dismemberment Plan Emergency amp I 72 2000 Radiohead Kid A 73 2001 The Microphones The Glow Pt 2 74 2002 Interpol Turn On the Bright Lights 75 2003 The Rapture Echoes 76 2004 Arcade Fire Funeral 77 2005 Sufjan Stevens Illinois 78 2006 The Knife Silent Shout 79 2007 Panda Bear Person Pitch 80 2008 Fleet Foxes Sun Giant Fleet Foxes 81 2009 Animal Collective Merriweather Post Pavilion 82 2010 Kanye West My Beautiful Dark Twisted Fantasy 83 2011 Bon Iver Bon Iver Bon Iver 84 2012 Kendrick Lamar Good Kid M A A D City 85 2013 Vampire Weekend Modern Vampires of the City 86 2014 Run the Jewels Run the Jewels 2 87 2015 Kendrick Lamar To Pimp a Butterfly 88 2016 Solange A Seat at the Table 89 2017 Kendrick Lamar Damn 90 2018 Mitski Be the Cowboy 91 2019 Lana Del Rey Norman Fucking Rockwell 92 2020 Fiona Apple Fetch the Bolt Cutters 93 2021 Jazmine Sullivan Heaux Tales 94 2022 Beyonce Renaissance 95 Track of the Year Edit Year Artist Song Source2003 Outkast Hey Ya 96 2004 Annie Heartbeat 97 2005 Antony and the Johnsons Hope There s Someone 98 2006 Justin Timberlake featuring T I My Love 99 2007 LCD Soundsystem All My Friends 100 2008 Hercules and Love Affair Blind 101 2009 Animal Collective My Girls 102 2010 Ariel Pink s Haunted Graffiti Round and Round 103 2011 M83 Midnight City 104 2012 Grimes Oblivion 105 2013 Drake featuring Majid Jordan Hold On We re Going Home 106 2014 Future Islands Seasons Waiting on You 107 2015 Kendrick Lamar Alright 108 2016 Kanye West featuring The Dream Chance the Rapper Kelly Price and Kirk Franklin Ultralight Beam 109 2017 Cardi B Bodak Yellow 110 2018 The 1975 Love It If We Made It 111 2019 FKA Twigs Cellophane 112 2020 Cardi B featuring Megan Thee Stallion WAP 113 2021 Caroline Polachek Bunny Is a Rider 114 2022 Alvvays Belinda Says 115 Video of the Year Edit Year Artist Video Source2015 Kendrick Lamar Alright 116 2016 Beyonce Lemonade 117 2017 Bjork The Gate 118 2018 Rosalia Malamente Cap 1 Augurio 119 2019 FKA Twigs Cellophane 120 2020 N A N A 121 Pitchfork decade lists EditAlbums of the decade Edit Year Artist Album Top 5 Source1960s The Velvet Underground The Velvet Underground amp Nico 1967 The Beach Boys Pet Sounds 1966 John Coltrane A Love Supreme 1965 The Beatles The Beatles 1968 Nina Simone Wild is the Wind 1966 122 1970s David Bowie Low 1977 The Clash London Calling 1979 Television Marquee Moon 1977 Sly and the Family Stone There s a Riot Goin On 1971 Bob Dylan Blood on the Tracks 1975 123 1980s Prince and The Revolution Purple Rain 1984 Michael Jackson Thriller 1982 N W A Straight Outta Compton 1988 Kate Bush Hounds of Love 1985 Talking Heads Remain in Light 1980 124 1990s My Bloody Valentine Loveless 1991 Lauryn Hill The Miseducation of Lauryn Hill 1998 Radiohead OK Computer 1997 Liz Phair Exile in Guyville 1993 Wu Tang Clan Enter the Wu Tang 36 Chambers 1993 125 2000s Radiohead Kid A 2000 Arcade Fire Funeral 2004 Daft Punk Discovery 2001 Wilco Yankee Hotel Foxtrot 2001 Jay Z The Blueprint 2001 126 2010s Frank Ocean Blonde 2016 Kanye West My Beautiful Dark Twisted Fantasy 2010 Beyonce Beyonce 2013 Kendrick Lamar To Pimp a Butterfly 2015 Fiona Apple The Idler Wheel 2012 127 Songs of the decade Edit Year Artist Song Top 5 Source1960s The Beach Boys God Only Knows 1966 The Jackson 5 I Want You Back 1969 Sam Cooke A Change is Gonna Come 1964 Bob Dylan Like a Rolling Stone 1965 The Beatles A Day in the Life 1967 128 1970s David Bowie Life On Mars 1971 Michael Jackson Don t Stop Til You Get Enough 1979 Marvin Gaye What s Going On 1971 Donna Summer I Feel Love 1977 Kate Bush Wuthering Heights 1978 129 1980s Prince and The Revolution Purple Rain 1984 Michael Jackson Wanna Be Startin Somethin 1982 N W A Straight Outta Compton 1988 New Order Blue Monday 1983 Public Enemy Fight the Power 1989 130 1990s Mariah Carey feat Ol Dirty Bastard Fantasy remix 1995 Bjork Hyperballad 1995 Aaliyah Are You That Somebody 1998 Liz Phair Fuck and Run 1993 Missy Elliott The Rain Supa Dupa Fly 1997 131 2000s Outkast B O B 2000 LCD Soundsystem All My Friends 2007 M I A feat Bun B and Rich Boy Paper Planes Diplo remix 2007 Beyonce feat Jay Z Crazy in Love 2003 Daft Punk One More Time 2000 132 2010s Kendrick Lamar Alright 2015 Grimes Oblivion 2012 Robyn Dancing On My Own 2010 Beyonce Formation 2016 Frank Ocean Thinkin Bout You 2012 133 See also EditThe Pitchfork 500References Edit Masthead Pitchfork Archived from the original on May 26 2019 Retrieved February 21 2020 Singer Dan November 13 2014 Are Professional Music Critics an Endangered Species American Journalism Review Archived from the original on September 16 2015 Retrieved September 13 2015 a b Conde Nast Buys Pitchfork Media The New York Times Archived from the original on July 9 2017 Retrieved October 13 2015 a b Brown August January 9 2019 Pitchfork s Ryan Schreiber shaped Internet music journalism and now leaves it behind Los Angeles Times Archived from the original on January 23 2019 Retrieved January 24 2019 Steigrad Alexandra April 11 2016 Pitchfork Media to Leave Hipster Digs for Conde Nast s 1 WTC Headquarters Women s Wear Daily Archived from the original on September 19 2020 Retrieved August 7 2020 Pitchfork Acquired by Conde Nast Pitchfork October 13 2015 Retrieved October 14 2021 Barshad Amos May 1 2018 What Was It Like When Critics Could Kill Most Musicians Still Don t Want to Talk About It Slate Archived from the original on August 3 2020 Retrieved August 7 2020 a b Rogers Jude November 24 2006 Site Seers The Guardian Retrieved July 16 2022 a b Littleton Cynthia October 13 2015 Q amp A Pitchfork Founder Ryan Schreiber on Conde Nast Sale Indie Roots and Expansion Variety Retrieved July 16 2022 a b c d Freedom du Lac J April 30 2006 Giving Indie Acts A Plug or Pulling It The Washington Post Archived from the original on April 25 2017 Retrieved April 27 2017 Dombal Ryan May 25 2021 The History of Pitchfork s Reviews Section in 38 Important Reviews Pitchfork Retrieved May 25 2021 a b Buskirk Eliot Van April 5 2008 Pitchfork tv Takes a Stab at Music Videos Wired ISSN 1059 1028 Retrieved July 16 2022 Pitchfork launches Altered Zones Pitchfork July 7 2010 Archived from the original on December 26 2012 Retrieved May 30 2013 Pitchfork Announces Partnership With Kill Screen Pitchfork May 21 2011 Archived from the original on October 13 2016 Retrieved October 13 2016 Altered Zones RIP The Brooklyn Vegan November 30 2011 Archived from the original on March 26 2021 Retrieved May 30 2013 Welcome to Nothing Major Pitchfork December 26 2012 Archived from the original on June 14 2013 Retrieved May 30 2013 So Long for Now Nothing Major October 16 2013 Archived from the original on February 18 2015 Retrieved September 29 2014 a b Kornhaber Spencer October 13 2015 Why Conde Nast Wants Pitchfork s Millennial Male Readers The Atlantic Retrieved July 16 2022 Pitchfork Masthead Pitchfork Archived from the original on May 26 2019 Retrieved July 18 2016 Introducing Pitchfork s New Website Our first full redesign since 2011 Pitchfork March 13 2016 Archived from the original on March 15 2016 Retrieved March 15 2016 MCA Talk Jeff Tweedy MCA Archived from the original on January 24 2019 Retrieved January 24 2019 Mark Richardson s Greatest Hits Pitchfork July 30 2018 Archived from the original on January 24 2019 Retrieved January 24 2019 Kelly Keith J September 18 2018 Pitchfork founder Ryan Schreiber steps down as top editor Archived from the original on January 24 2019 Retrieved January 24 2019 Trachtenberg Jeffrey A January 23 2019 Conde Nast to Put All Titles Behind Paywalls by Year End The Wall Street Journal Archived from the original on January 23 2019 Retrieved January 24 2019 Henderson Scott 2008 Canadian Content Regulations and the Formation of a National Scene Popular Music 27 2 307 315 doi 10 1017 S0261143008004108 ISSN 0261 1430 JSTOR 40212382 S2CID 162636377 Kot Greg May 8 2005 Pitchfork e zine tells indie fans what s hot and not The Honolulu Advertiser Archived from the original on April 21 2008 Retrieved October 29 2006 Bon Iver s New Album An Elusive Kanye West Collaborator Returns to His Emotional Roots Time June 2011 Archived from the original 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