Beyond Good formerly Madécasse, is a Brooklyn-based chocolate and vanilla company established in 2006 by two Peace Corps volunteers who served in Madagascar. The company sells a range of single origin chocolate bars and vanilla products, sourced from the island of Madagascar, and introduced a new line of Ugandan chocolate bars in early 2020.[1] All of the cocoa is certified direct trade and is sourced directly from Malagasy and Ugandan cocoa farmers. For several years, Beyond Good worked with a local chocolate producer in Antananarivo before moving production to its own facility in Madagascar as well as in Europe.[citation needed]
Founders Brett Beach and Tim McCollum met while serving as Peace Corps volunteers in Madagascar. After spending a combined eight years on the island, McCollum and Beach recognized the need for a business model that worked towards impactful social and environmental change.[2] Cocoa had always been a major export of Madagascar but very little chocolate was being produced on the island, much like the rest of Africa. Even though the continent was growing over 65% of the world's cocoa, less than 1% of the world's chocolate was being produced there.[3] Beach and McCollum were determined to have an impact on the island, and came up with a business model to produce chocolate on the island so that the majority of the economic benefit would stay within the country.[4] They reunited back in the United States and started the company at Beach's residence in Lawrence, Kansas.[3]
They partnered with cocoa farmers of the Ezaka Cooperative, from a remote area of Madagascar.[5] The company initially had trouble meeting the quality standards of the United States, as the cocoa beans needed more fermentation and drying.[3] McCollum said, “You have farmers farming cocoa who have never eaten chocolate.”[3] The farmers received training, equipment was purchased, and a bonus program for the company was developed.[5] Since the company established a consistent process for producing high quality cocoa, it has received critical acclaim for its chocolates. According to Malagasy-born Michaël Chauveau, Director of Operations in Madagascar, Beyond Good partnered with a factory on the island that has steadily increased their production outcome.[3] As the company expanded, it ventured out and partnered with more farming cooperatives in order to meet the rising demand.[3]
There was room for growth in other markets besides chocolate, as Madagascar provided 60% of the world's vanilla beans.[6] Beyond Good exports vanilla beans and extract from Madagascar to replicate the effect that they have with their chocolate bars in the vanilla sector.[3] Currently, Beyond Good has offices in Brooklyn, managed by McCollum, and Madagascar.
In January 2020, the company officially changed it's name from Madécasse to Beyond Good.[7]
Recognition
In 2010, Beyond Good made its way to the 40 Under 40 list of people changing the way Americans eat and drink by Food & Wine.[8] In 2011, it was listed as one of the World's 50 Most Innovative Companies by Fast Company.[9] Beyond Good was named a Leader of Global Change in 2012 by the United Nations and Foundation for Social Change.[10] In the same year, the brand also won the Good Food Award in the Chocolate category.[11] In 2022, it received the Good Egg Award on the 2022 Chocolate Scorecard for its work with human rights and environmental issues such as traceability and transparency, living income, child labour, deforestation and climate, agroforestry and agrochemical management.[12]
References
^Good, Beyond (2020-01-16). "Beyond Good Sweetens its Offering with Three New Chocolate Bars". GlobeNewswire News Room. Retrieved 2021-04-07.
^Dugan, Owen "Made in Madagascar", Wine Spectator, Los Angeles, 31 May 2010.
^ abcdefgWatkins, Tate "Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop", Good Business 7 February 2012.
^Follmer, Max "Madecasse Takes Bitter out of Chocolate Sweetness" 2012-05-02 at the Wayback Machine, Take Part March 1, 2011
^ ab"Creating Change through Chocolate" 2012-11-30 at the Wayback MachinePCC Natural Markets
^"Fair Trade Vanilla: Anything but Plain" Good Business 31 May 2011
^"Madécasse rebrands as Beyond Good". www.candyindustry.com. Retrieved 2021-04-07.
^Wheelock, Katherine "40 Big Thinkers 40 & Under", Food & Wine, November 2010.
^"50 Most Innovative Companies – Madecasse" Fast Company March 2011
^"2012 Global Conference for Social Change list of speakers" 2015-05-28 at the Wayback MachineFoundation for Social Change
^"2011 Good Food Awards Chocolate Winner" 2011-12-04 at the Wayback MachineSeedling Projects
beyond, good, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, external, links, adding, encyclopedic, content, written, from, neutral, point, view, march, 2017, learn, w. This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view March 2017 Learn how and when to remove this template message Beyond Good formerly Madecasse is a Brooklyn based chocolate and vanilla company established in 2006 by two Peace Corps volunteers who served in Madagascar The company sells a range of single origin chocolate bars and vanilla products sourced from the island of Madagascar and introduced a new line of Ugandan chocolate bars in early 2020 1 All of the cocoa is certified direct trade and is sourced directly from Malagasy and Ugandan cocoa farmers For several years Beyond Good worked with a local chocolate producer in Antananarivo before moving production to its own facility in Madagascar as well as in Europe citation needed Beyond GoodTypePrivateIndustryFoodsFounded2007FounderTim McCollum Brett BeachHeadquartersBrooklyn New York United StatesWebsitebeyondgood wbr comHistory EditFounders Brett Beach and Tim McCollum met while serving as Peace Corps volunteers in Madagascar After spending a combined eight years on the island McCollum and Beach recognized the need for a business model that worked towards impactful social and environmental change 2 Cocoa had always been a major export of Madagascar but very little chocolate was being produced on the island much like the rest of Africa Even though the continent was growing over 65 of the world s cocoa less than 1 of the world s chocolate was being produced there 3 Beach and McCollum were determined to have an impact on the island and came up with a business model to produce chocolate on the island so that the majority of the economic benefit would stay within the country 4 They reunited back in the United States and started the company at Beach s residence in Lawrence Kansas 3 They partnered with cocoa farmers of the Ezaka Cooperative from a remote area of Madagascar 5 The company initially had trouble meeting the quality standards of the United States as the cocoa beans needed more fermentation and drying 3 McCollum said You have farmers farming cocoa who have never eaten chocolate 3 The farmers received training equipment was purchased and a bonus program for the company was developed 5 Since the company established a consistent process for producing high quality cocoa it has received critical acclaim for its chocolates According to Malagasy born Michael Chauveau Director of Operations in Madagascar Beyond Good partnered with a factory on the island that has steadily increased their production outcome 3 As the company expanded it ventured out and partnered with more farming cooperatives in order to meet the rising demand 3 There was room for growth in other markets besides chocolate as Madagascar provided 60 of the world s vanilla beans 6 Beyond Good exports vanilla beans and extract from Madagascar to replicate the effect that they have with their chocolate bars in the vanilla sector 3 Currently Beyond Good has offices in Brooklyn managed by McCollum and Madagascar In January 2020 the company officially changed it s name from Madecasse to Beyond Good 7 Recognition EditIn 2010 Beyond Good made its way to the 40 Under 40 list of people changing the way Americans eat and drink by Food amp Wine 8 In 2011 it was listed as one of the World s 50 Most Innovative Companies by Fast Company 9 Beyond Good was named a Leader of Global Change in 2012 by the United Nations and Foundation for Social Change 10 In the same year the brand also won the Good Food Award in the Chocolate category 11 In 2022 it received the Good Egg Award on the 2022 Chocolate Scorecard for its work with human rights and environmental issues such as traceability and transparency living income child labour deforestation and climate agroforestry and agrochemical management 12 References Edit Good Beyond 2020 01 16 Beyond Good Sweetens its Offering with Three New Chocolate Bars GlobeNewswire News Room Retrieved 2021 04 07 Dugan Owen Made in Madagascar Wine Spectator Los Angeles 31 May 2010 a b c d e f g Watkins Tate Cuckoo for Cocoa Processing Making Chocolate Not Just Picking It Helps Madagascar Develop Good Business 7 February 2012 Follmer Max Madecasse Takes Bitter out of Chocolate Sweetness Archived 2012 05 02 at the Wayback Machine Take Part March 1 2011 a b Creating Change through Chocolate Archived 2012 11 30 at the Wayback Machine PCC Natural Markets Fair Trade Vanilla Anything but Plain Good Business 31 May 2011 Madecasse rebrands as Beyond Good www candyindustry com Retrieved 2021 04 07 Wheelock Katherine 40 Big Thinkers 40 amp Under Food amp Wine November 2010 50 Most Innovative Companies Madecasse Fast Company March 2011 2012 Global Conference for Social Change list of speakers Archived 2015 05 28 at the Wayback Machine Foundation for Social Change 2011 Good Food Awards Chocolate Winner Archived 2011 12 04 at the Wayback Machine Seedling Projects 2022 Chocolate Scorecard PDF Chocolate Scorecard Retrieved from https en wikipedia org w index php title Beyond Good amp oldid 1136524168, wikipedia, wiki, book, books, library,
