fbpx
Wikipedia

The Coca-Cola Company

February 15, 2024

The Coca-Cola Company is an American multinational corporation founded in 1892. It produces Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.

The Coca-Cola Company
Coca-Cola headquarters in Atlanta
Company typePublic
ISINUS1912161007
IndustryBeverage
FoundedJanuary 29, 1892; 132 years ago (1892-01-29)
Atlanta, Georgia, U.S.
Founders
Headquarters
Atlanta, Georgia
,
U.S.
Area served
Worldwide
Key people
BrandsList of Coca-Cola brands
Revenue US$43.0 billion (2022)
US$10.9 billion (2022)
US$9.6 billion (2022)
Total assets US$92.7 billion (2022)
Total equity US$25.8 billion (2022)
Owners
Number of employees
 82,500 (2022)[2]
SubsidiariesList of the Coca-Cola Company subsidiaries
Websitecoca-colacompany.com

The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. He developed the beverage as a patent medicine in an effort to control his addiction.

In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892. The company has operated a franchised distribution system since 1889.[3] The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments.[4]

History edit

Main article: Coca-Cola § History

In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed on sale primarily in drugstores as a medicinal beverage.[5] Pemberton had made many mixing experiments and reached his goal during the month of May, but the new product was as yet unnamed and uncarbonated.[6] Pemberton's bookkeeper, Frank Mason Robinson, is credited with naming the product and creating its logo.[7] Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it is an alliteration. John Pemberton had taken a break and left Robinson to make, promote, and sell Coca-Cola on his own. Robinson promoted the drink with the limited budget that he had, and succeeded.[8]

American businessman Asa Griggs Candler purchased the Coca-Cola formula and brand, forming the Coca-Cola Company in Atlanta in 1892. By 1895, Coca-Cola was being sold nationwide.[9] In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia.[10]

Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!"[8] Candler was one of the first businessmen to use merchandising in his advertising strategy.[citation needed] As of 1948, Coca-Cola had claimed about 60% of its market share.[9] By 1984, the Coca-Cola Company's market share decreased to 21.8% due to new competitors.[9]

Acquisitions edit

Coca-Cola acquired Minute Maid in 1960 for an undisclosed amount.[11][12] In 1982, it acquired the movie studio Columbia Pictures for $692 million.[13] Coca-Cola then launched a series of entertainment takeovers, namely Merv Griffin Enterprises and Embassy Communications in the mid-1980s, forming the Entertainment Business Sector, which would later merge with Tri-Star Pictures to start out Columbia Pictures Entertainment, with CPE holding a stake in the company.[14][15] Coca-Cola sold Columbia to Sony for $3 billion in 1989.[13] In 1986, Coke sold off two assets, namely Presto Products and Winker-Flexible Products to an investment group led by E.O. Gaylord for $38 million.[16]

The company acquired the Indian cola brand Thums Up in 1993,[17] and the American soda company Barq's in 1995.[18] In 1999, Coca-Cola purchased 50% of the shares of Inca Kola for $200 million, subsequently taking control of overseas marketing and production for the brand.[19] In 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million.[20][21] It announced Odwalla's discontinuation in 2020.[22] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million.[23][24]

The company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its $2.4 billion bid, on the grounds the resulting company would be a virtual monopoly.[25] Nationalism was also thought to be a reason for aborting the deal.[26]

In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% stake in 2008 for $43 million.[27] In 2013, it finalized its purchase of ZICO, a coconut water company.[28][29][30] In August 2014, it acquired a 16.7% (currently 19.36% due to stock buy backs) stake in Monster Beverage for $2.15 billion with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing and distribution alliance, and product line swap.[31] In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC.[32][33] In December 2016, it bought many of the former SABMiller's Coca-Cola operations.[34] The Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa's headquarters located in Port Elizabeth South Africa.

The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019.

In 2017, the Coca-Cola Company acquired Mexican sparkling water brand Topo Chico.[35]

On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn. The acquisition closed on January 3, 2019.[36] During August 2018, The Coca-Cola Company acquired Moxie for an undisclosed amount.[37] On August 14, 2018, the Coca-Cola Company announced a minority interest in Body Armor.[38] On September 19, 2018, the Coca-Cola Company acquired Organic & Raw Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia.

Revenue and sales edit

 
The Coca-Cola Company's Minute Maid group North America offices in Sugar Land Town Square, Sugar Land, Texas, United States

According to the Coca-Cola Company's 2005 annual report, it had sold beverage products in more than 200 countries that year.[39] The 2005 report further states that of the approximately 50 billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for more than 1.3 billion. Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 55% of the company's total gallon sales.[39]

In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales.[40] In 2017, Coca-Cola sales were down 11% from the year before due to consumer tastes shifting away from sugary drinks.[41]

Year Revenue
in million US$ 		Net income
in million US$ 		Price per Share
in USD[42]		 Employees
2000[43] 17,354 2,177 14.41
2001[43] 17,545 3,969 12.83
2002[43] 19,394 3,050 13.32
2003[43] 20,857 4,347 12.02
2004[44] 21,742 4,847 12.91
2005[45] 23,104 4,872 12.18
2006[46] 24,088 5,080 12.85
2007[47] 28,857 5,981 16.19 90,500
2008[48] 31,944 5,807 16.59 92,400
2009[49] 30,990 6,824 15.56 92,800
2010[50] 35,119 11,787 18.61 139,600
2011[51] 46,542 8,584 22.59 146,200
2012[52] 48,017 9,019 25.83 150,900
2013[53] 46,854 8,584 28.43 130,600
2014[54] 45,998 7,098 30.15 129,200
2015[55] 44,294 7,351 31.39 123,200
2016[56] 41,863 6,527 34.20 100,300
2017[57] 35,410 1,248 36.02 61,800
2018[58] 34,300 6,434 38.14 62,600
2019[59] 37,266 8,920 44.14 86,200
2020[60] 33,014 7,747 44.75 80,300
2021[61] 38,655 9,771 50.08 79,000
2022[62] 43,004 7,747 58.85 82,500
2023 58.81

Stock edit

 
Certificate of Purchase Class A Stock for 20 Shares of the Coca-Cola Company, issued February 20, 1929

Since 1919, Coca-Cola has been a publicly traded company.[63] Its stock is listed on the New York Stock Exchange under the ticker symbol "KO".[64] One share of stock purchased in 1919 for $40, with all dividends reinvested, would have been worth $9.8 million in 2012, a 10.7% annual increase adjusted for inflation.[65] A predecessor bank of SunTrust received $100,000 for underwriting Coca-Cola's 1919 public offering; the bank sold that stock for over $2 billion in 2012.[66] In 1987, Coca-Cola once again became one of the 30 stocks which makes up the Dow Jones Industrial Average, which is commonly referenced as a proxy for stock market performance; it had previously been a Dow stock from 1932 to 1935.[67] Coca-Cola has paid a dividend since 1920 and, as of 2019, had increased it each year for 57 years straight.[68][69][70][71]

Staff and management edit

Main page: Category:Coca-Cola people

The following are key management as of March 2023 (excluding VP positions and regional leaders):[72]

  • James Quincey (Chairman of the Board and chief executive officer)
  • Manuel Arroyo (global chief marketing officer)
  • Henrique Braun (president, international development)
  • Jennifer Mann (president, North America operating unit)
  • Lisa Chang (global chief people officer)
  • Murat Ozgel (president, Bottling Investments Group)
  • Monica Howard Douglas (general counsel)
  • Nancy Quan (chief technical and innovation officer)
  • Beatriz Perez (chief of communications, sustainability & strategic partnerships)
  • John Murphy (president and chief financial officer)
  • Roberto Mercade (president, The McDonald’s Division)

The following are all directors as of March 2023:[72]

See also: Category:Directors of The Coca-Cola Company

Bottlers edit

 
Coca-Cola

In general, the Coca-Cola Company and its subsidiaries only produce syrup concentrate, as well as sourcing beverage base including coffee beans, tea leaf, juices, etc., which is then sold to various bottlers throughout the world who hold a local Coca-Cola franchise.[73] Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce the finished product in packages from the concentrate and beverage base, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise the Coca-Cola product to retail stores, vending machines, restaurants, and food service distributors.[73] Outside the United States, these bottlers also control the fountain business.[citation needed]

Since the 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these "anchor bottlers."[74]

In January 2006, the company formed the Bottling Investments Group (BIG), by bringing company-owned bottling operations together to strategically invest in select bottling operations, temporarily taking them under Coca-Cola ownership, and utilizing the leadership and resources of the company. Also, the company has accelerated refranchising both company-owned bottlers and independent bottling partners to consolidate their operations and move away from the capital-intensive and low-margin business of bottling, with maintaining minor share ownership of these consolidated bottlers and secure the right to nominate directors and/or executives through shareholders agreement and/or capital and business alliance agreement.[75][76]

As a result of the refranchising and bottler consolidations, multi-national/large-scale bottlers and three U.S.-based bottlers now dominate the manufacturing and distribution of the company's products except the territories managed by BIG bottlers.

Multi-national/large-scale bottlers

  • Coca-Cola Europacific Partners PLC: Headquartered in the UK, operates 29 countries in Western Europe, Oceania, Indonesia, and Papua New Guinea. The company owns 19.36%.
  • Coca-Cola FEMSA: Headquartered in Mexico, operating in Argentina, Brazil, Costa Rica, Guatemala, Nicaragua, Panama, Colombia, Mexico, Uruguay, and Venezuela. The company owns 27.8%.
  • Arca Continental: Headquartered in Mexico, operating in Mexico, Ecuador, Peru, Argentina, and the southwestern U.S. (Texas and parts of New Mexico, Oklahoma, and Arkansas). (Independent)
  • Embotelladora Andina (Coca-Cola Andina): Headquartered in Chile, operating in Argentine, Chile, Brazil, and Paraguay. The company owns 14.7% of series A common stock outstanding & 14.7% of series B common stock outstanding.
  • Coca-Cola HBC AG: Headquartered in Switzerland, operating 28 countries in Western, Central, and Eastern Europe, Russia, and Nigeria. The company owns 23.2%.
  • Coca-Cola Icecek: Headquartered in Turkey, operates in the Middle East and Central Asian Countries (Turkey, Pakistan, Kazakhstan, Iraq, Uzbekistan, Azerbaijan, Jordan, Turkmenistan, Kyrgyzstan, Tajikistan, and Syria). The company owns 20.1%.
  • Swire Coca-Cola: Headquartered in Hong Kong, operates in 11 provinces and Shanghai municipality in China, Hong Kong, Macau, Taiwan, Vietnam, Cambodia, and 13 states in the U.S.[77]
  • COFCO Coca-Cola: Operates 19 provinces and municipalities in China, a joint venture between COFCO Corporation and The Coca-Cola Company with 35% ownership.
  • Coca-Cola Bottlers Japan Holdings: Headquartered and operates in Japan, covering ~90% of the volume sold in Japan. The company owns 18.88%.

Bottlers headquartered and operated in the U.S.

Company-owned bottling operation is now managed under BIG, which covers operations in Bangladesh, Cambodia, India, Malaysia, Myanmar, Nepal, Oman, Philippines, Singapore, and Sri Lanka as well as eastern African operation by Coca-Cola Beverages Africa in Port Elizabeth, South Africa. In 2021, the company announced its intention to list Coca-Cola Beverages Africa as a publicly traded company. However, in June 2022 it announced that it was delaying this plan, pending an evaluation of macroeconomic conditions.[78]

Consumer relations and civic involvement edit

After Martin Luther King Jr. won the 1964 Nobel Peace Prize, plans for an interracial celebratory dinner in still-segregated Atlanta were not initially well supported by the city's business elite until Coca-Cola intervened.[79]

J. Paul Austin, the chairman and CEO of Coca-Cola, and Mayor Ivan Allen summoned key Atlanta business leaders to the Commerce Club's eighteenth-floor dining room, where Austin told them flatly, 'It is embarrassing for Coca-Cola to be located in a city that refuses to honor its Nobel Prize winner. We are an international business. The Coca-Cola Company does not need Atlanta. You all need to decide whether Atlanta needs the Coca-Cola Company.' Within two hours of the end of that meeting, every ticket to the dinner was sold.

— Andrew Young[80]

Throughout 2012, Coca-Cola contributed $1,700,500 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers".[81] This organization was set up to oppose a citizen's initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients.[82]

In 2012, Coca-Cola was listed as a partner of the (RED) campaign, together with other brands such as Nike, Girl, American Express, and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting for an AIDS Free Generation").[83]

Criticism edit

Main article: Criticism of Coca-Cola

Since the early 2000s, the criticisms over the use of Coca-Cola products as well as the company itself, escalated with concerns over health effects, environmental issues, animal testing, economic business practices and employee issues.[84] The Coca-Cola Company has been faced with multiple lawsuits concerning these various criticisms.[85]

Plastic production and waste edit

See also: Plastic pollution
  •  
    Coca-Cola bottles as pollution in water
  • Discussion about plastic waste with Coca-Cola CEO James Quincey

The Coca-Cola Company produces over 3 million tonnes of plastic packaging each year including 110 billion plastic bottles.[86][87][88]

The company has been referenced as "the worst plastic polluter in the world" pumping out 200,000 plastic bottles a minute.[89] Problems also arose in places such as Samoa where Coca-Cola switched away from reusable glass bottles to one time use plastic bottles. Residents of Samoa have seen an increase in plastic pollution since this switch has been made. Alternatives to plastic such as aluminum have also been overlooked with Coca-Cola releasing a new plastic bottle slightly bigger than a can size.[90]

The magazine Forbes has labeled Coca-Cola as the world's most polluting brand.[91] The company's global chief executive stated that "Coca-Cola has no plans to reduce its use of plastic bottles"[86] and opposes bottle bill legislation,[92] as consumers prefer the plastic bottles that "reseal and are lightweight". They also contribute to plastic waste producing up to three million tons of plastic packaging a year including over 110 billion plastic bottles.[citation needed]

In 2018, Coca-Cola pledged to use 50% recycled materials in its packaging and to recycle the equivalent of 100% of its packaging by 2030.[93] That same year, the company started to sell reusable bottles in Brazil, which customers could return to the point of sale for a discount of subsequent purchases. The initiative was expanded to several other South American countries by 2022.[94] In 2019, the company's Swedish branch marked the first to fully transition to recyclable bottles by 2020.[95]

Energy usage of corn syrup manufacturing edit

Coca-Cola using high fructose corn syrup has a lower sustainability compared to producing sugary drinks with sugar cane. High fructose corn syrup is carbon intensive due to the substantial amounts of fossil fuels required to power heavy machinery. Turning corn into high fructose corn syrup is an energy intensive process requiring large amounts of carbon to be expended especially during corn growth. Burning fossil fuels releases CO2 and CH4 which is the main source of energy for producing high fructose corn syrup. The environmental impact of corn production can be attributed to three primary effects of field emissions, irrigation and grain decay.[96]

Water usage edit

Coca-Cola has also been under fire for depleting water sources through their high water usages. Local villagers have testified that Coca-Cola's entry in Kaladera Rajasthan intensified lower water sources. Documents from the government's water ministry reveal water levels remained stable from 1995 until 2000, when the Coca-Cola was first operational. Water levels then dropped by almost ten meters during the next five years. Other communities in India that are located around Coca-Cola's bottling plants are experiencing water shortages as well as environmental damage taking heavy tolls on harvests as well as drying up wells.[97]

Racial discrimination edit

In November 2000, Coca-Cola agreed to pay $192.5 million to settle a class action racial discrimination lawsuit and promised to change the way it manages, promotes, and treats minority employees in the US. In 2003, protesters at Coca-Cola's annual meeting claimed that black people remained underrepresented in top management at the company, were paid less than white employees, and fired more often.[98] In 2004, Luke Visconti, a co-founder of DiversityInc, which rates companies on their diversity efforts, said: "Because of the settlement decree, Coca-Cola was forced to put in management practices that have put the company in the top 10 for diversity."[99]

In March 2012, 16 workers of color sued Coca-Cola, claiming they had to work in a "cesspool of racial discrimination."[100][101]

In February 2021, recordings of an employee training course were leaked on social media. The course instructed employees to "be less white", which the course equated with being less "arrogant" and "oppressive."[102]

Advertising edit

 
A Chevrolet Express van bearing the logo of the Coca-Cola Company

Coca-Cola advertising has "been among the most prolific in marketing history," with a notable and major impact on popular culture and society as a whole.[103] The company in recent years has spent approximately an annual $4 billion globally to promote its drinks to the public; and spent approximately $4.24 billion on advertising in fiscal year 2019, the lion's share of which was spent to advertise Coca-Cola.[104]

Coca-Cola advertises through direct marketing, web-based media, social media, text messaging, and sales promotions. The company also markets via mobile marketing in text messages, e.g. viral marketing campaigns.[103]

Fan engagement spans 86 million globally across social media channels: online interaction, and social, cultural, or sporting events.[103]

In the retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding.[103]

Products and brands edit

Main article: List of Coca-Cola brands
See also: List of assets owned by The Coca-Cola Company
 
Coca-Cola Company's office building in Madrid (Spain)

As of 2020, the Coca-Cola Company offers more than 500 brands in over 200 countries. In September 2020, the company announced that it would cut more than half of its brands, as a result of the economic effects caused by the COVID-19 pandemic.[105]

Non-food assets edit

Columbia Pictures edit

Coca-Cola bought Columbia Pictures in 1982, owing to the low monetary value of the studio. The film company was the first and only studio ever owned by Coca-Cola. During its ownership of the studio, Columbia released many popular films including Ghostbusters, Stripes, The Karate Kid, and some others. However, two years after the critical and commercial failure of the 1987 film Ishtar, Columbia was spun-off and then sold to Tokyo-based Sony in 1989.[13]

World of Coca-Cola edit

Main article: World of Coca-Cola

Coca-Cola operates a soft drink themed tourist attraction in Atlanta, Georgia; the World of Coca-Cola is a multi-storied exhibition. It features flavor sampling and a history museum, with locations in Las Vegas, Nevada, and Lake Buena Vista, Florida.[106][107]

Brands edit

Other soft drinks edit

 
Vendor machine in Berlin, Germany

The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1941) and Sprite. Fanta's origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. Max Keith, the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made only from products available in Germany at the time, which they named Fanta.[108] The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well. Fanta was originally an orange-flavored soft drink that can come in plastic bottles or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry.

In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, another of the company's bestsellers and its response to 7 Up.

Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product was sold until fall 2020,[109] although its sales had dwindled since the introduction of Diet Coke.[110]

Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water.

In 1969, the company released Simba, which was a take on Mountain Dew, and had packaging that was African desert-themed, replete with an African Lion as the symbol of the brand. The tagline was "Simba – It Conquers the African Thirst."

Also in 1969, the company released a line of products under the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. Like the above-mentioned Simba, the Santiba line of products was short-lived in the marketplace.

BreakMate edit

Main article: BreakMate

No longer manufactured, the Coca-Cola BreakMate was a three-flavor dispenser introduced by Coca-Cola and Siemens in 1988. Intended for use in offices with five to fifty people,[111] its refrigerated compartment held three individual one-litre plastic containers of soda syrup and a CO2 tank. Like a soda fountain, it mixed syrup in a 1:5 ratio with carbonated water. In North America, Coca-Cola discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in 2010.[112]

Healthy beverages edit

During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea (in a joint venture with Nestlé), Fruitopia fruit drink, and Dasani water, among others. In 2001, the Minute Maid division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages, water and juices.[113]

In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola Classic. Even with less than half of the food energy and carbohydrates of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004; it was replaced in 2013 by Coca-Cola Life.

Starting in 2009, the Coca-Cola Company invested in Innocent Drinks, first with a minor stake, increasing to 90% in the first quarter of 2013.[114]

It was in May 2014 when Finley, a sparkling fruit-flavored drink, was launched in France. It was launched in other countries later,[115] including Belgium and Luxembourg in September 2014. Coca-Cola first started developing the drink in Belgium in 2001.[116] As of 2014, the drink is targeted for adults, and is low in sugar with four flavors.[115]

Best selling edit

Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010.[117] While the Middle East is one of the few regions in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi's 75%) and had double-digit growth in 2003.[118] Similarly, in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru.[119] In Peru, the native Inca Kola has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not cola, as (canned) tea and coffee are more popular.[120] As such, the Coca-Cola Company's best selling brand there is not Coca-Cola, but Georgia.[121] In May 2016, the Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages.[122] Since then, the Coca-Cola Company has been using "minimum inventories of raw material" to make their signature drinks at two production plants in Venezuela.[123]

Information edit

On July 6, 2006, a Coca-Cola employee and two other people were arrested and charged with trying to sell trade secret information to the soft drink maker's competitor PepsiCo for $1.5 million. The recipe for Coca-Cola, perhaps the company's most closely guarded secret, was never in jeopardy; instead, the information was related to a new beverage in development. Coca-Cola executives verified that the trade secret documents in question were genuine and proprietary to the company. At least one glass vial containing a sample of a new drink was offered for sale, court documents said. The conspiracy was revealed by PepsiCo, which notified authorities when it was approached by the conspirators.[124]

Green tea edit

The company announced a new "negative calorie" green tea drink, Enviga, in 2006, along with trying coffee retail concepts Far Coast and Chaqwa.

Glaceau edit

On May 25, 2007, Coca-Cola announced it would purchase Glaceau, a maker of flavored vitamin-enhanced drinks (vitamin water), flavored waters, and Burn energy drinks, for $4.1 billion in cash.[125]

Huiyuan Juice edit

On September 3, 2008, Coca-Cola announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited (which had a 42% share of the Chinese pure fruit juice market[126]) for US$2.4bn (HK$12.20 per share).[127] China's ministry of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices, and limited consumers' choices.[128]

Coke Mini can edit

In October 2009, Coca-Cola revealed its new 90-calorie mini can that holds 7.5 fluid ounces.[129] The mini can is often sold in 8 packs. Despite costing nearly 30 percent more per ounce, the mini cans have been met with positive sales figures.[130]

Holiday can edit

In November 2011, Coca-Cola revealed a seasonal design for its regular Coke cans as part of a partnership with the World Wildlife Fund. However, it was withdrawn only a month after release due to consumer complaints about a similar look to the silver cans commonly used for Diet Coke. There were also complaints about deviating from traditional red as the color of Coca-Cola cans previously.[131]

Stake in Monster Beverage edit

It was announced on August 14, 2014, that the Coca-Cola Company was making a cash payment of $2.15 billion for a 16.7 percent stake in Monster Beverage Corp to expand its market for energy drinks, with Coke to transfer ownership in Full Throttle and Burn to Monster and Monster to transfer its ownership in Hansen's Natural Sodas, Peace Iced Tea, and Blue Sky Soda to the Coca-Cola Company. Muhtar Kent, Coke's former chief executive officer, stated that the company has the option to increase its stake to 25 percent but could not exceed that percentage in the next four years.[132][133]

Alcoholic beverages edit

In 2021, the Coca-Cola Co used its Mexican[134] sparkling mineral water brand Topo Chico to launch a range of vegan friendly[135] alcoholic hard seltzers in the United Kingdom and in the United States.[136][137][138]

Front groups edit

As part of its corporate propaganda campaign to deflect public attention away from the harmful health effects of its sugary drinks, the Coca-Cola Company has funded front organizations.

The Beverage Institute for Health and Wellness was led by Rhona S. Applebaum, who was also the Coca-Cola Company's Chief Science and Health Officer. It was announced in 2005, when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the American Journal of Clinical Nutrition.[139] Their paid advisers include Baylor College of Medicine researcher John Foreyt.[140] The Institute "sponsors continuing professional education for registered dietitians, nurses and other professionals."[141] This has led critics to say that "corporate influence is both tainting the Academy of Nutrition and Dietetics’s reputation and affecting its positions."[142]

The company funded creation of the front organization the Global Energy Balance Network (GEBN) to address the growing evidence that the company's products are a leading cause of the epidemic of childhood obesity in the United States and the growing number of Americans, including children, with type 2 diabetes. GEBN designed its own studies to arrive at conclusions set in advance and cherry picked data to support its corporate public relations agenda. After an August 2015 investigative report exposed the GEBN as a Coca-Cola Company front organization, GEBN was shut down.[143]

Three years after the shutdown of GEBN, the company, together with several other junk food giants, was revealed to be behind an initiative in China called "Happy 10 Minutes," funded through a group called the International Life Sciences Institute (ILSI). The aim of the initiative was to address decades of research on diet-related diseases, such as Type 2 diabetes and hypertension, by promoting physical exercise to the population but avoiding discussion of the link between such diseases and junk foods, including sugary drinks.[143][144] ILSI through the 1980s and 1990s had been promoting the tobacco industry's agenda in Europe and the United States.[145]

Sponsorship edit

Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011.[146]

Sports edit

Coca-Cola sponsored the English Football League from the beginning of the 2004–05 season (beginning August 2004) to the start of 2010–11 season, when the Football League replaced it with NPower.[citation needed] Along with this, Coca-Cola sponsored the Coca-Cola Football Camp, that took place in Pretoria, South Africa during the 2010 FIFA World Cup.[citation needed]

Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups, Premier League and the UEFA European Championships.[citation needed] The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since.[147] Each fall, Coca-Cola is the sponsor of the TOUR Championship by Coca-Cola held at the East Lake Golf Club in Atlanta, Georgia. The Tour Championship is the season ending tournament of the PGA Tour.[citation needed] In the Philippines, it has a team in the Philippine Basketball Association, the Powerade Tigers.[citation needed]

In 2017, Major League Baseball signed a multi-year deal with Coca-Cola to be the official soft drink, replacing Pepsi. Nineteen MLB teams (Los Angeles Angels, Houston Astros, Toronto Blue Jays, Atlanta Braves, St. Louis Cardinals, Los Angeles Dodgers, San Francisco Giants, Seattle Mariners,[148] New York Mets, Washington Nationals, San Diego Padres, Philadelphia Phillies, Pittsburgh Pirates, Texas Rangers, Tampa Bay Rays, Cincinnati Reds, Boston Red Sox, Colorado Rockies and Chicago White Sox ) have Coca-Cola products sold in their ballparks. In 2023, the Chicago Cubs and Milwaukee Brewers added Coca-Cola as the official soft drink.

Since the season of 2019 is the title sponsor of the Uzbekistan Super League in football, and this league is officially called Coca-Cola Uzbekistan Super League. Coca-Cola has also sponsored the Overwatch league since season two. They also sponsor all major Overwatch tournaments such as the world cup .[149] In February 2020, Coca-Cola became the title sponsor for the eNASCAR iRacing series.[150][151] In October 2018, Coca-Cola started sponsoring the Formula 1 team McLaren with several 1 year deals being signed since then.[152][153]

Television edit

Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas".

The company also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014.[citation needed]

Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US.[154]

Coca-Cola is also an executive producer of Coke Studio (Pakistan). It was a franchising that started in Brazil, broadcast by MTV Brasil and there are various adaptations of Coke Studio such as Coke Studio (India), Coke Studio Bangla and Coke Studio Africa.[155]

Theme parks edit

While not necessarily having naming rights to anything in all locations, the company does sponsor and provide beverages in many theme parks, usually in an exclusive capacity. This includes the Walt Disney Parks and Resorts,[a] Merlin Entertainment, Universal Destinations & Experiences, Six Flags, Cedar Fair, and SeaWorld Entertainment which are six of the nine largest theme park operators worldwide (it is unknown whether OCT Parks China, the Chimelong Group, or Fantawild, the fourth, seventh, and eighth largest theme park operators respectively, use Coca-Cola).[158]

The company also directly sponsors, with naming rights, the Coca-Cola London Eye and formerly, the Coca-Cola Orlando Eye.[159][160]

The company also operates "Coca-Cola" visitor centers in Israel, Belgium and Turkey.[161][162][163]

See also edit

References edit

Notes edit

  1. ^ Shanghai Disney Resort uses Pepsi. It is the only Disney Parks location to serve Pepsi and not Coca-Cola.[156][157]

Citations edit

  1. ^ "2023 Proxy Statement". U.S. Securities and Exchange Commission. March 10, 2023. Retrieved October 19, 2023.
  2. ^ "2022 Annual Report (Form 10-K)". The Coca-Cola Company. February 21, 2023. Retrieved October 19, 2023.
  3. ^ "The Story of Coca-Cola: A Successful Franchising Strategy". Prestige Franchising Limited. April 27, 2017. Retrieved November 30, 2020.
  4. ^ Merced, Michael J. de la (February 25, 2010). "Coke Acquires North American Unit of Bottler (Published 2010)". The New York Times. ISSN 0362-4331. Retrieved November 30, 2020.
  5. ^ Boville Luca de Tena, Belén (2004). The Cocaine War: In Context: Drugs and Politics. Algora Publishing. pp. 61–62. ISBN 978-0-87586-294-1.
  6. ^ Garrett 1969, p. 121.
  7. ^ "Where did Coca-Cola really come from? Company responds to surprising rumor". TODAY.com. from the original on September 7, 2018. Retrieved September 6, 2018.
  8. ^ a b Pendergrast, Mark (2013). For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It, 3d ed. New York: Basic Books.
  9. ^ a b c "What Coca-Cola's Marketing Blunder Can Teach Us About America". Time. from the original on August 21, 2018. Retrieved September 6, 2018.
  10. ^ "7 strategies Coca-Cola used to become one of the world's most recognizable brands". Business Insider. from the original on September 7, 2018. Retrieved September 6, 2018.
  11. ^ "History of The Minute Maid Company". Fundinguniverse.com. from the original on January 5, 2012. Retrieved July 29, 2012.
  12. ^ "Merger Discussions Being Held By Coca-Cola and Minute Maid; Soft Drink Company Would Issue 1 Share for 2.2 of Citras Juice Concern COCA-COLA HOLDS TALKS ON MERGER (Published 1960)". The New York Times. September 9, 1960. ISSN 0362-4331. Retrieved November 30, 2020.
  13. ^ a b c Sellers, Patricia; Woods, Wilton (October 13, 1997). "WHERE COKE GOES FROM HERE". Fortune. from the original on August 21, 2011. Retrieved October 10, 2011.
  14. ^ "Coke's EBS & Tri-Star Merge TV Biz, Forming Col Pictures TV". Variety. October 21, 1987. pp. 512, 528.
  15. ^ "Coke Reorganizing TV Division After Merging It With Tri-Star; Two Execs Seek Syndie Rights". Variety. October 28, 1987. pp. 43, 72.
  16. ^ "Coke Sells 2 Subsids". Variety. January 15, 1986. p. 34.
  17. ^ . Archived from the original on February 26, 2009.
  18. ^ Barq's Root Beer: History September 21, 2012, at the Wayback Machine, Coca-Cola. Retrieved January 2, 2013.
  19. ^ "Branding Lessons from Inca Kola, the Peruvian Soda That Bested Coca-Cola". Knowledge@Wharton.
  20. ^ "Coca Cola, Form SC TO-T, Filing Date Oct 30, 2001". secdatabase.com. from the original on May 13, 2013. Retrieved March 27, 2013.
  21. ^ "Coke Buys Odwalla" May 15, 2010, at the Wayback Machine. (October 30, 2001).CNN Money.
  22. ^ Alicia Wallace (July 21, 2020). "Coke says it will kill more 'zombie' brands, weeks after dropping Odwalla". CNN. Retrieved July 22, 2020.
  23. ^ "Coca Cola, Form 10-K, Annual Report, Filing Date Feb 21, 2007" (PDF). secdatabase.com. (PDF) from the original on May 13, 2013. Retrieved March 27, 2013.
  24. ^ "Coca-Cola Buys Fuze Beverage" May 11, 2011, at the Wayback Machine. (February 12, 2007) Boulder Daily Camera.
  25. ^ "Coca-Cola, Form 10-Q, Quarterly Report, Filing Date Apr 30, 2009". secdatabase.com. from the original on May 13, 2013. Retrieved March 27, 2013.
  26. ^ "Coke's China juice move collapses". BBC News. March 18, 2009. from the original on February 26, 2011. Retrieved May 25, 2010.
  27. ^ Geller, Martinne (March 2011). "Coke buys remaining stake in Honest Tea". Reuters. from the original on July 30, 2018. Retrieved July 30, 2018.
  28. ^ "Coke Finishes Buyout of Zico; Uzzell Becomes President, Rampolla to Advise". BevNET.com. November 22, 2013. from the original on March 8, 2016. Retrieved March 8, 2016.
  29. ^ "Coca-Cola all in on coconut water maker". from the original on March 8, 2016. Retrieved March 8, 2016.
  30. ^ "ZICO™ Beverages Joins The Coca-Cola Family". The Coca-Cola Company. from the original on March 8, 2016. Retrieved March 8, 2016.
  31. ^ "Beverages giant Coca-Cola acquires 16.7pc stake in Monster for $2.15bn". Pittsburgh News.Net. August 15, 2014. from the original on August 19, 2014. Retrieved August 15, 2014.
  32. ^ Esterl, Mike. "Coca-Cola Buys Minority Stake in Suja Life". The Wall Street Journal. ISSN 0099-9660. from the original on March 8, 2016. Retrieved March 8, 2016.
  33. ^ "Organic Juice Startup Suja Adds Unlikely Partners: Coca-Cola, Goldman Sachs". Forbes. from the original on March 8, 2016. Retrieved March 8, 2016.
  34. ^ Jarvis, Paul (December 21, 2016). "Coca-Cola Buys AB InBev Out of Africa Unit for $3.2 Billion". Bloomberg News. Bloomberg. from the original on February 1, 2017. Retrieved February 1, 2017. Coca-Cola Co. will pay $3.15 billion to buy Anheuser-Busch InBev NV out of an African bottling joint venture ... Coca-Cola also agreed to buy AB InBev's interest in bottling operations in Zambia, Zimbabwe, Botswana, Swaziland, Lesotho, El Salvador, and Honduras for an undisclosed sum.
  35. ^ "Topo Chico Acquired by Coca-Cola". Food & Wine. from the original on August 11, 2019. Retrieved August 11, 2019.
  36. ^ "Coca-Cola to buy Costa coffee for £3.9bn or $4.9bn". BBC News. August 31, 2018. from the original on August 31, 2018. Retrieved August 31, 2018.
  37. ^ "Coca-Cola acquires beloved Maine soda Moxie". The Boston Globe. from the original on April 24, 2019. Retrieved February 17, 2019.
  38. ^ Wiener-Bronner, Danielle (August 14, 2018). "Coca Cola is fighting Gatorade by investing in BodyArmor". CNN Business. Retrieved May 26, 2020.
  39. ^ a b "Coca-Cola Company Form 10-K 2005". SEC. from the original on June 4, 2011. Retrieved May 11, 2006.
  40. ^ "Coke sales first to top £1bn". Edinburgh Evening News. March 19, 2010. from the original on September 9, 2010. Retrieved March 20, 2010.
  41. ^ "Coca-Cola to cut 1,200 jobs as sales slump". CNN. April 25, 2017. from the original on July 11, 2017. Retrieved July 13, 2017.
  42. ^ "CocaCola - 62 Year Stock Price History | KO". Retrieved January 12, 2024.
  43. ^ a b c d "2003 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  44. ^ "2004 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  45. ^ "2005 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  46. ^ "2006 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  47. ^ "2007 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  48. ^ "2008 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  49. ^ "2009 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  50. ^ "2010 Annual Report" (PDF). (PDF) from the original on February 7, 2016. Retrieved November 11, 2018.
  51. ^ "2011 Annual Report" (PDF). (PDF) from the original on May 8, 2016. Retrieved November 11, 2018.
  52. ^ "2012 Annual Report" (PDF). (PDF) from the original on April 11, 2016. Retrieved November 11, 2018.
  53. ^ "2013 Annual Report" (PDF). (PDF) from the original on April 2, 2019. Retrieved November 11, 2018.
  54. ^ "2014 Annual Report" (PDF). (PDF) from the original on January 14, 2019. Retrieved November 11, 2018.
  55. ^ "2015 Annual Report" (PDF). (PDF) from the original on April 25, 2016. Retrieved November 11, 2018.
  56. ^ "2016 Annual Report" (PDF). (PDF) from the original on February 9, 2018. Retrieved November 11, 2018.
  57. ^ "2017 Annual Report" (PDF). (PDF) from the original on May 16, 2019. Retrieved November 11, 2018.
  58. ^ "Annual Report 2018" (PDF). The Coca-Cola Company.
  59. ^ "2019 Integrated Annual Report". cch Group Website. Retrieved December 23, 2020.
  60. ^ "2020 Annual Report" (PDF).
  61. ^ "2021 Annual Report". Retrieved February 12, 2024.
  62. ^ "Coca-Cola Reports Fourth Quarter and Full-Year 2022 Results". The Coca-Cola Company. February 14, 2023. Retrieved February 12, 2024.
  63. ^ Butler & Tischler 2015, p. 38.
  64. ^ "The Coco-Cola Company". from the original on February 28, 2019.
  65. ^ Wiederman, Adam J. (August 14, 2012). "One Share of Stock Now Worth $9.8 Million – Is It Really Possible?". DailyFinance.com. from the original on November 15, 2012. Retrieved November 1, 2012.
  66. ^ Schaefer, Steve. "SunTrust Sells Coca-Cola Stake After 93 Years, Collects A Tidy Two Million Percent Return". Forbes. from the original on October 30, 2019. Retrieved October 30, 2019.
  67. ^ "Decades of Great Performance From 9 Dow Stocks". DailyFinance.com. November 5, 2011. from the original on November 4, 2012. Retrieved November 1, 2012.
  68. ^ "KO: Dividend Date & History for Coca-Cola Co". Dividend.com. from the original on June 6, 2019. Retrieved June 6, 2019.
  69. ^ Owusu, Tony (February 21, 2019). "Coca-Cola Raises Dividend for 57th Consecutive Year". TheStreet. from the original on February 28, 2019.
  70. ^ "Coca-Cola shareholders OK 2-for-1 stock split". USA Today. from the original on October 9, 2012. Retrieved November 1, 2012.
  71. ^ "Investors Info: Dividends". coca-colacompany.com. from the original on April 22, 2019. Retrieved February 27, 2019.
  72. ^ a b "Our Executive Leadership Team". The Coca-Cola Company. from the original on June 1, 2023. Retrieved June 21, 2023.
  73. ^ a b "The Coca-Cola Company | History, Products, & Facts". Encyclopedia Britannica. Retrieved November 30, 2020.
  74. ^ Harris, Rosemary. . Brent Wheeler Group Limited. Archived from the original on September 19, 2016. Retrieved August 10, 2016.
  75. ^ Coca-Cola European Partners F-4 Registration of securities, foreign private issuers, business combinations, December 15, 2015
  76. ^ Coca-Cola Bottlers Japan, F-4, February 24, 2027, ENGLISH TRANSLATION OF CAPITAL AND BUSINESS ALLIANCE AGREEMENT
  77. ^ Swire buys Coca-Cola bottlers in Vietnam, Cambodia for $1bn
  78. ^ Delay Listing of Coca-Cola Beverages Africa as a Publicly Traded Company
  79. ^ "NOBEL PEACE PRIZE: In 1964, award to King stirred a storm". Atlanta Journal-Constitution. December 10, 2002.
  80. ^ Young, Andrew (1996). An Easy Burden. HarperCollins. ISBN 978-0-06-092890-2. OCLC 34782719.
  81. ^ Who's Funding Prop 37, Labeling for Genetically Engineered Foods? | Propositions | Elections 2012 November 26, 2012, at the Wayback Machine. KCET. Retrieved December 23, 2013.
  82. ^ Westervelt, Amy (August 22, 2012). "Monsanto, DuPont Spending Millions to Oppose California's GMO Labeling Law". Forbes. from the original on September 11, 2016. Retrieved August 10, 2016.
  83. ^ . (RED). The ONE Campaign. 2012. Archived from the original on May 24, 2012. Retrieved October 14, 2012.
  84. ^ Nace, Trevor. "Coca-Cola Named The World's Most Polluting Brand in Plastic Waste Audit". Forbes. Retrieved November 30, 2020.
  85. ^ "Group sues to hold Coca-Cola, Pepsi and others liable for plastics fouling California waters". Los Angeles Times. February 27, 2020. Retrieved November 30, 2020.
  86. ^ a b Jack, Simon (October 25, 2019). "In the war on plastic is Coca-Cola friend or foe?". BBC News. Retrieved February 4, 2020.
  87. ^ "The Coca-Cola Company and PepsiCo named top plastic polluters for the fourth year in a row". Break Free From Plastic. October 25, 2021. Retrieved June 22, 2022.
  88. ^ Russ, Hilary (February 15, 2022). "Coca-Cola, criticized for plastic pollution, pledges 25% reusable packaging". Reuters. Retrieved June 22, 2022.
  89. ^ "Study Finds That These Companies Are The Biggest Plastic Polluters Of 2022". IndiaTimes. November 15, 2022.
  90. ^ "Coca-Cola's Plastic Pollution Problem". www.sierraclub.org. Retrieved April 2, 2023.
  91. ^ Nace, Trevor. "Coca-Cola Named The World's Most Polluting Brand in Plastic Waste Audit". Forbes.
  92. ^ Lerner, Sharon (October 18, 2019). "Leaked Audio Reveals How Coca-Cola Undermines Plastic Recycling Efforts". The Intercept. Retrieved January 23, 2020.
  93. ^ LaVito, Angelica (January 19, 2018). "Coca-Cola wants to collect and recycle 100% of its bottles, cans by 2030". CNBC. Retrieved June 21, 2023.
  94. ^ Arthur, Rachel (February 15, 2022). "Coca-Cola's 25% reusable packaging goal: How will this be achieved?". BeverageDaily. Retrieved June 21, 2023.
  95. ^ Starn, Jesper (November 19, 2019). "Coca-Cola's First Market to Adopt Fully Recycled Plastic Is Sweden". Bloomberg News. Retrieved June 21, 2023.
  96. ^ Eyre, Timothy (2010). "PDFdiff: A PDF File Comparison Script". Zpravodaj Československého sdružení uživatelů TeXu (3): 208–214. doi:10.5300/2010-3/208. hdl:10338.dmlcz/150122. ISSN 1211-6661.
  97. ^ "Coca-Cola: drinking the world dry | War on Want". waronwant.org. Retrieved April 2, 2023.
  98. ^ White, Ben (April 18, 2002). "Black Coca-Cola Workers Still Angry". Washington Post. ISSN 0190-8286. Retrieved March 11, 2022.
  99. ^ Annys Shin (June 10, 2004). "Foundation Helps Sodexho Counter Discrimination Suit". Washington Post.
  100. ^ "Coca-Cola Unit Sued for Alleged Racial Discrimination". Workforce.com. Retrieved March 11, 2022.
  101. ^ Haskin, On Behalf of Employment Law Office of John H.; Associates; LLC (March 26, 2012). "Coca-Cola sued for racial discrimination". Employment Law Office of John H. Haskin & Associates, LLC. Retrieved March 11, 2022.
  102. ^ Río, Mairem Del (May 7, 2021). "Coca-Cola Asks Its Workers to Be 'Less White' to Fight Racism". Beaumont Enterprise. Retrieved March 11, 2022.
  103. ^ a b c d Stringer, G. (2015). Case Study: Coca Cola Integrated Marketing Communications.
  104. ^ Investopedia, August 10, 2021 "A Look at Coca-Cola's Advertising Expenses"
  105. ^ Maloney, Jennifer (October 16, 2020). "Tab, Coca-Cola's Diet-Soda Pioneer and a '70s Icon, Is Going Away". The Wall Street Journal. Retrieved October 16, 2020.
  106. ^ "Coca-Cola Store". World of Coca-Cola. from the original on February 2, 2017. Retrieved January 26, 2017.
  107. ^ Caslin, Yvette (January 19, 2017). "Creative artists, social media masters inspire new World of Coca-Cola gallery". Rolling Out. from the original on January 29, 2017. Retrieved January 26, 2017.
  108. ^ Mikkelson, Barbara (April 29, 2011). "The Reich Stuff?". Snopes. Retrieved May 8, 2014.
  109. ^ James, Leggate (October 16, 2020). "Coca-Cola will stop making Tab diet soda, company announces". Fox Business.
  110. ^ Estes, Adam. "A Brief History of Racist Soft Drinks". The Wire. from the original on August 22, 2016. Retrieved August 10, 2016.
  111. ^ "Coca-Cola seeping into coffee breaks". Eugene Register-Guard. November 19, 1988. from the original on April 3, 2016. Retrieved March 16, 2016.
  112. ^ "Coca Cola Refreshments Discontinues BreakMate Syrup". VendingMarketWatch. from the original on August 14, 2014. Retrieved September 21, 2014.
  113. ^ "Coca-Cola India Enters Dairy Market With VIO Flavored Milk". The Coca-Cola Company. Archived from the original on April 7, 2017. Retrieved June 22, 2016.
  114. ^ Neate, Rupert (February 22, 2013), Coca-Cola takes full control of Innocent, London (I believe): '’The Guardian'’, from the original on July 29, 2017, retrieved June 28, 2017
  115. ^ a b Inge, Sophie (May 5, 2014), "Coca-Cola launches new soft drink in France", The Local France, thelocal.fr, from the original on August 20, 2017, retrieved June 28, 2017
  116. ^ Bouchkley, Ben (September 4, 2014), "Coke Launches adult soft drink Finley in Belgium to stem adult soft drinks age decline", Beverage Daily, from the original on July 30, 2017, retrieved June 28, 2017
  117. ^ . Interbrand.com. Archived from the original on February 12, 2011. Retrieved July 29, 2012.
  118. ^ . AME Info. April 8, 2004. Archived from the original on April 8, 2006. Retrieved May 11, 2006.
  119. ^ Murden, Terry (January 30, 2005). . The Scotsman. Scotland on Sunday. UK. Archived from the original on March 4, 2005. Retrieved May 11, 2006.
  120. ^ . Archived from the original on February 14, 2007.
  121. ^ Coca-Cola West Japan September 23, 2008, at the Wayback Machine IR report (in Japanese), 2008.
  122. ^ "Sugar shortage hits Coke in Venezuela". BBC. May 24, 2016. from the original on May 27, 2016. Retrieved July 30, 2018.
  123. ^ "Coca-Cola lanza en Venezuela bebida sin caloría". Elestimulo.com. July 1, 2016. from the original on June 23, 2018. Retrieved July 30, 2018.
  124. ^ Day, Kathleen (July 6, 2006). "3 Accused in Theft of Coke Secrets". The Washington Post. from the original on July 26, 2008. Retrieved July 15, 2006.
  125. ^ McWilliams, Jeremiah (January 30, 2010). "Coke, Pepsi battle over bottled water". Atlanta Journal-Constitution. Retrieved August 18, 2021.
  126. ^ Tucker, Sundeep (March 17, 2009). "Coca-Cola's $2.4bn China deal at risk". Financial Times. Hong Kong. from the original on September 24, 2015. Retrieved March 17, 2009.
  127. ^ "THE COCA-COLA COMPANY Media Center". from the original on December 26, 2012. Retrieved December 19, 2012.
  128. ^ Tucker, Sundeep (March 18, 2009). "China blocks Coca-Cola bid for Huiyuan". Financial Times. Hong Kong. from the original on May 22, 2009. Retrieved March 18, 2009.
  129. ^ Plumb, Tierney (October 14, 2009). "Coca-Cola to unveil mini cans in D.C." Washington Business Journal/Bizjournals.com.
  130. ^ Tuttle, Brad (January 15, 2015). "How Coke Convinced Us to Pay More … for Less Soda". MONEY.com. from the original on May 2, 2022. Retrieved October 5, 2015.
  131. ^ Esterl, Mike (December 1, 2011). "A Frosty Reception for Coca-Cola's White Christmas Cans". The Wall Street Journal. from the original on February 7, 2012. Retrieved February 6, 2012.
  132. ^ ATHAVALEY, ANJALI (August 15, 2014). "Coca-Cola pays $2.2 billion for major stake in Monster Beverage". Reuters. from the original on August 15, 2014. Retrieved August 15, 2014.
  133. ^ Gelles, David (August 14, 2014). "Coke to Buy Stake in Monster Beverage for $2.15 Billion". The New York Times. from the original on April 20, 2018. Retrieved August 15, 2014.
  134. ^ "Topo Chico - Brands & Products". The Coca-Cola Company.
  135. ^ "Coca Cola's First Alcoholic Drink - Topo Chico Hard Seltzer - Off To a "Promising Start"". May 3, 2021.
  136. ^ "Age Verification | Topo Chico Hard Seltzer". www.topochicohardseltzerusa.com.
  137. ^ Woolfson2020-10-27T11:40:00+00:00, Daniel. "Coca-Cola enters UK booze market with Topo Chico hard seltzer". The Grocer.{{cite web}}: CS1 maint: numeric names: authors list (link)
  138. ^ "We Taste-Tested Topo Chico's 4 New Spiked Seltzers, So You Don't Have To". Southern Living.
  139. ^ Short, D. (2005). "When science met the consumer: The role of industry". The American Journal of Clinical Nutrition. 82 (1 Suppl): 256S–258S. doi:10.1093/ajcn/82.1.256S. PMID 16002832.
  140. ^ Malisow, Craig (May 19, 2005). "Sugar Coated". Houston Press. Retrieved April 22, 2014.
  141. ^ Deardorff, Julie (February 8, 2012). "Critics pounce on Coke, Pepsi health initiatives". Philly.com. Retrieved August 22, 2013.
  142. ^ Zara, Christopher (July 12, 2013). "Nutrition Industry Sold Out To Coca-Cola, PepsiCo, Kellogg, Hershey And Other Junk Food Giants, Registered Dietitians Say". International Business Times. Retrieved August 24, 2013.
  143. ^ a b Clifford D. Conner, "The Tragedy of American Science, from Truman to Trump" (Chicago: Haymarket Books, 2020), pp. 14-16
  144. ^ New York Times, January 9, 2019 "How Chummy Are Junk Food Giants and China’s Health Officials? They Share Offices"
  145. ^ New York Times, September 16, 2019 "A Shadowy Industry Group Shapes Food Policy Around the World"
  146. ^ 2011 Annual Report (PDF), archived from the original on February 15, 2013, retrieved January 4, 2013
  147. ^ "12 Years Running: Panini's FIFA World Cup™ Digital Sticker Album is More Popular Than Ever". Coca Cola Company. from the original on October 5, 2018. Retrieved October 5, 2018.
  148. ^ "Coca-Cola joins T-Mobile Park lineup as Mariners "official fan refreshment"". MLB.com. Retrieved August 17, 2022.
  149. ^ "Coca-Cola – титульный спонсор Суперлиги и Кубка Узбекистана" (in Russian). pfl.uz. from the original on March 6, 2019. Retrieved March 7, 2019.
  150. ^ "Coca-Cola named entitlement sponsor of iRacing Series | NASCAR". Official Site Of NASCAR. February 5, 2020.
  151. ^ "Coca-Cola becomes title sponsor of NASCAR's esports race". Marketing Dive.
  152. ^ "McLaren signs Coca-Cola sponsor deal for rest of 2018 F1 season". www.autosport.com.
  153. ^ "McLaren Racing - McLaren Racing extends partnership with The Coca-Cola Company". www.mclaren.com.
  154. ^ . Charlie Rose. Archived from the original on September 19, 2012. Retrieved July 29, 2012.
  155. ^ "Inside the growth of Coca-Cola's music TV show in Africa". August 17, 2017.
  156. ^ "PepsiCo Chairman & CEO Congratulates Disney on Grand Opening of the World-Class Shanghai Disney Resort". PepsiCo. from the original on January 31, 2017. Retrieved January 31, 2017.
  157. ^ Jourdan, Adam (February 27, 2017). "PepsiCo re-enters 'Magic Kingdom' with Shanghai Disney deal". Reuters. from the original on January 31, 2017. Retrieved January 31, 2017.
  158. ^ "TEA/AECOM 2015 Global Attractions Attendance Report" (PDF). Themed Entertainment Association. 2015. (PDF) from the original on July 3, 2016. Retrieved May 25, 2016.
  159. ^ "Orlando Eye is renamed the Coca-Cola Orlando Eye". July 28, 2016. from the original on July 29, 2016. Retrieved July 28, 2016.
  160. ^ Dineen, Caitlin. "Orlando Eye officially flies Coca-Cola banner". Orlando Sentinel. from the original on July 29, 2016. Retrieved July 28, 2016.
  161. ^ "Interview about the attractions park for Coca-Cola Turkey". café.themarker.com. from the original on June 26, 2015. Retrieved July 6, 2015.
  162. ^ "Coca-Cola Visitors Centre Turkey". mefik.co.il. from the original on June 27, 2015. Retrieved July 6, 2015.
  163. ^ "Coca Cola Visitors". Coca Cola Visitors (in Dutch). from the original on December 15, 2017. Retrieved December 14, 2017.

Further reading edit

  • Butler, David; Tischler, Linda (February 10, 2015). Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) (1st ed.). New York, NY: Simon & Schuster. ISBN 978-1-4516-7627-3.
  • Garrett, Franklin Miller (1969). "The Eighteen-Eighties". Atlanta and Environs: A Chronicle of Its People and Events, 1880s-1930s (2nd ed.). Athens, Georgia.: University of Georgia Press. ISBN 978-0-8203-3128-7.
  • Giebelhaus, August W. (May 13, 2008). "Coca-Cola Company". The New Georgia Encyclopedia. Georgia Humanities Council.
  • "Robinson, William E.: Papers, 1935–69". Abilene, Kansas: Dwight D. Eisenhower Library.
  • Zyman, Sergio (June 1, 1999). The End of Marketing as We Know It. New York: HarperBusiness. ISBN 0-88730-986-0.

External links edit

  • Official website  
  • The Coca-Cola Company companies grouped at OpenCorporates
  • Business data for The Coca-Cola Co:
    • Google
    • SEC filings
    • Yahoo!
  •   Media related to The Coca-Cola Company at Wikimedia Commons

February 15, 2024
coca, cola, company, american, multinational, corporation, founded, 1892, produces, coca, cola, drink, industry, company, also, manufactures, sells, markets, other, alcoholic, beverage, concentrates, syrups, alcoholic, beverages, company, stock, listed, nyse, . The Coca Cola Company is an American multinational corporation founded in 1892 It produces Coca Cola The drink industry company also manufactures sells and markets other non alcoholic beverage concentrates and syrups and alcoholic beverages The company s stock is listed on the NYSE and is part of the DJIA and the S amp P 500 and S amp P 100 indexes The Coca Cola CompanyCoca Cola headquarters in AtlantaCompany typePublicTraded asNYSE KODJIA componentS amp P 100 componentS amp P 500 componentISINUS1912161007IndustryBeverageFoundedJanuary 29 1892 132 years ago 1892 01 29 Atlanta Georgia U S FoundersJohn Stith Pemberton as Coca Cola Asa Griggs Candler as The Coca Cola Company HeadquartersAtlanta Georgia U S Area servedWorldwideKey peopleJames Quincey Chairman amp CEO John Murphy President amp CFO BrandsList of Coca Cola brandsRevenueUS 43 0 billion 2022 Operating incomeUS 10 9 billion 2022 Net incomeUS 9 6 billion 2022 Total assetsUS 92 7 billion 2022 Total equityUS 25 8 billion 2022 OwnersBerkshire Hathaway 9 25 1 Number of employees82 500 2022 2 SubsidiariesList of the Coca Cola Company subsidiariesWebsitecoca colacompany wbr comThe soft drink was developed in 1886 by pharmacist John Stith Pemberton At the time it was introduced the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant The coca and the kola are the source of the product name and led to Coca Cola s promotion as a healthy tonic Pemberton had been severely wounded in the American Civil War and had become addicted to the pain medication morphine He developed the beverage as a patent medicine in an effort to control his addiction In 1889 the formula and brand were sold for 2 300 roughly 71 000 in 2022 to Asa Griggs Candler who incorporated the Coca Cola Company in Atlanta in 1892 The company has operated a franchised distribution system since 1889 3 The company largely produces syrup concentrate which is then sold to various bottlers throughout the world who hold exclusive territories The company owns its anchor bottler in North America Coca Cola Refreshments 4 Contents 1 History 1 1 Acquisitions 2 Revenue and sales 3 Stock 4 Staff and management 5 Bottlers 6 Consumer relations and civic involvement 7 Criticism 7 1 Plastic production and waste 7 2 Energy usage of corn syrup manufacturing 7 3 Water usage 7 4 Racial discrimination 8 Advertising 9 Products and brands 9 1 Non food assets 9 1 1 Columbia Pictures 9 1 2 World of Coca Cola 9 2 Brands 9 2 1 Other soft drinks 9 2 2 BreakMate 9 2 3 Healthy beverages 9 2 4 Best selling 9 2 5 Information 9 2 6 Green tea 9 2 7 Glaceau 9 2 8 Huiyuan Juice 9 2 9 Coke Mini can 9 2 10 Holiday can 9 2 11 Stake in Monster Beverage 9 2 12 Alcoholic beverages 10 Front groups 11 Sponsorship 11 1 Sports 11 2 Television 11 3 Theme parks 12 See also 13 References 13 1 Notes 13 2 Citations 14 Further reading 15 External linksHistory editMain article Coca Cola History In July 1886 pharmacist John Stith Pemberton from Columbus Georgia invented the original Coca Cola drink which was advertised as helpful in the relief of headache to be placed on sale primarily in drugstores as a medicinal beverage 5 Pemberton had made many mixing experiments and reached his goal during the month of May but the new product was as yet unnamed and uncarbonated 6 Pemberton s bookkeeper Frank Mason Robinson is credited with naming the product and creating its logo 7 Robinson chose the name Coca Cola because of its two main ingredients coca leaves and kola nuts and because it is an alliteration John Pemberton had taken a break and left Robinson to make promote and sell Coca Cola on his own Robinson promoted the drink with the limited budget that he had and succeeded 8 American businessman Asa Griggs Candler purchased the Coca Cola formula and brand forming the Coca Cola Company in Atlanta in 1892 By 1895 Coca Cola was being sold nationwide 9 In 1919 the company was sold to Ernest Woodruff s Trust Company of Georgia 10 Coca Cola s first ad read Coca Cola Delicious Refreshing Exhilarating Invigorating 8 Candler was one of the first businessmen to use merchandising in his advertising strategy citation needed As of 1948 Coca Cola had claimed about 60 of its market share 9 By 1984 the Coca Cola Company s market share decreased to 21 8 due to new competitors 9 Acquisitions edit Coca Cola acquired Minute Maid in 1960 for an undisclosed amount 11 12 In 1982 it acquired the movie studio Columbia Pictures for 692 million 13 Coca Cola then launched a series of entertainment takeovers namely Merv Griffin Enterprises and Embassy Communications in the mid 1980s forming the Entertainment Business Sector which would later merge with Tri Star Pictures to start out Columbia Pictures Entertainment with CPE holding a stake in the company 14 15 Coca Cola sold Columbia to Sony for 3 billion in 1989 13 In 1986 Coke sold off two assets namely Presto Products and Winker Flexible Products to an investment group led by E O Gaylord for 38 million 16 The company acquired the Indian cola brand Thums Up in 1993 17 and the American soda company Barq s in 1995 18 In 1999 Coca Cola purchased 50 of the shares of Inca Kola for 200 million subsequently taking control of overseas marketing and production for the brand 19 In 2001 it acquired the Odwalla brand of fruit juices smoothies and bars for 181 million 20 21 It announced Odwalla s discontinuation in 2020 22 In 2007 it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated 250 million 23 24 The company s 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its 2 4 billion bid on the grounds the resulting company would be a virtual monopoly 25 Nationalism was also thought to be a reason for aborting the deal 26 In 2011 it acquired the remaining stake in Honest Tea having bought a 40 stake in 2008 for 43 million 27 In 2013 it finalized its purchase of ZICO a coconut water company 28 29 30 In August 2014 it acquired a 16 7 currently 19 36 due to stock buy backs stake in Monster Beverage for 2 15 billion with an option to increase it to 25 as part of a long term strategic partnership that includes marketing and distribution alliance and product line swap 31 In 2015 the company took a minority stake ownership in the cold pressed juice manufacturer Suja Life LLC 32 33 In December 2016 it bought many of the former SABMiller s Coca Cola operations 34 The Coca Cola Company owns a 68 3 stake in Coca Cola Bottlers Africa Coca Cola Bottlers Africa s headquarters located in Port Elizabeth South Africa The Coca Cola Company acquired a 40 stake in Chi Ltd on January 30 2016 The Coca Cola Company acquired the remaining 60 stake in Chi Ltd on January 30 2019 In 2017 the Coca Cola Company acquired Mexican sparkling water brand Topo Chico 35 On August 31 2018 it agreed to acquire Costa Coffee from Whitbread for 3 9bn The acquisition closed on January 3 2019 36 During August 2018 The Coca Cola Company acquired Moxie for an undisclosed amount 37 On August 14 2018 the Coca Cola Company announced a minority interest in Body Armor 38 On September 19 2018 the Coca Cola Company acquired Organic amp Raw Trading Co Pty Ltd the manufacturer of MOJO Kombucha in Willunga Australia Revenue and sales edit nbsp The Coca Cola Company s Minute Maid group North America offices in Sugar Land Town Square Sugar Land Texas United StatesAccording to the Coca Cola Company s 2005 annual report it had sold beverage products in more than 200 countries that year 39 The 2005 report further states that of the approximately 50 billion beverage servings of all types consumed worldwide daily beverages bearing the trademarks owned by or licensed to Coca Cola account for more than 1 3 billion Of these beverages bearing the trademark Coca Cola or Coke accounted for approximately 55 of the company s total gallon sales 39 In 2010 it was announced that Coca Cola had become the first brand to top 1 billion in annual UK grocery sales 40 In 2017 Coca Cola sales were down 11 from the year before due to consumer tastes shifting away from sugary drinks 41 Year Revenuein million US Net incomein million US Price per Sharein USD 42 Employees2000 43 17 354 2 177 14 412001 43 17 545 3 969 12 832002 43 19 394 3 050 13 322003 43 20 857 4 347 12 022004 44 21 742 4 847 12 912005 45 23 104 4 872 12 182006 46 24 088 5 080 12 852007 47 28 857 5 981 16 19 90 5002008 48 31 944 5 807 16 59 92 4002009 49 30 990 6 824 15 56 92 8002010 50 35 119 11 787 18 61 139 6002011 51 46 542 8 584 22 59 146 2002012 52 48 017 9 019 25 83 150 9002013 53 46 854 8 584 28 43 130 6002014 54 45 998 7 098 30 15 129 2002015 55 44 294 7 351 31 39 123 2002016 56 41 863 6 527 34 20 100 3002017 57 35 410 1 248 36 02 61 8002018 58 34 300 6 434 38 14 62 6002019 59 37 266 8 920 44 14 86 2002020 60 33 014 7 747 44 75 80 3002021 61 38 655 9 771 50 08 79 0002022 62 43 004 7 747 58 85 82 5002023 58 81Stock edit nbsp Certificate of Purchase Class A Stock for 20 Shares of the Coca Cola Company issued February 20 1929Since 1919 Coca Cola has been a publicly traded company 63 Its stock is listed on the New York Stock Exchange under the ticker symbol KO 64 One share of stock purchased in 1919 for 40 with all dividends reinvested would have been worth 9 8 million in 2012 a 10 7 annual increase adjusted for inflation 65 A predecessor bank of SunTrust received 100 000 for underwriting Coca Cola s 1919 public offering the bank sold that stock for over 2 billion in 2012 66 In 1987 Coca Cola once again became one of the 30 stocks which makes up the Dow Jones Industrial Average which is commonly referenced as a proxy for stock market performance it had previously been a Dow stock from 1932 to 1935 67 Coca Cola has paid a dividend since 1920 and as of 2019 had increased it each year for 57 years straight 68 69 70 71 Staff and management editMain page Category Coca Cola people The following are key management as of March 2023 excluding VP positions and regional leaders 72 James Quincey Chairman of the Board and chief executive officer Manuel Arroyo global chief marketing officer Henrique Braun president international development Jennifer Mann president North America operating unit Lisa Chang global chief people officer Murat Ozgel president Bottling Investments Group Monica Howard Douglas general counsel Nancy Quan chief technical and innovation officer Beatriz Perez chief of communications sustainability amp strategic partnerships John Murphy president and chief financial officer Roberto Mercade president The McDonald s Division The following are all directors as of March 2023 72 See also Category Directors of The Coca Cola Company Herbert Allen Jr Marc Bolland Ana Botin Christopher Davis Barry Diller Carolyn Everson Helene D Gayle Alexis M Herman Maria Elena Lagomasino Caroline Tsay David B WeinbergBottlers edit nbsp Coca ColaIn general the Coca Cola Company and its subsidiaries only produce syrup concentrate as well as sourcing beverage base including coffee beans tea leaf juices etc which is then sold to various bottlers throughout the world who hold a local Coca Cola franchise 73 Coca Cola bottlers who hold territorially exclusive contracts with the company produce the finished product in packages from the concentrate and beverage base in combination with filtered water and sweeteners The bottlers then sell distribute and merchandise the Coca Cola product to retail stores vending machines restaurants and food service distributors 73 Outside the United States these bottlers also control the fountain business citation needed Since the 1980s the company has actively encouraged the consolidation of bottlers with the company often owning a share of these anchor bottlers 74 In January 2006 the company formed the Bottling Investments Group BIG by bringing company owned bottling operations together to strategically invest in select bottling operations temporarily taking them under Coca Cola ownership and utilizing the leadership and resources of the company Also the company has accelerated refranchising both company owned bottlers and independent bottling partners to consolidate their operations and move away from the capital intensive and low margin business of bottling with maintaining minor share ownership of these consolidated bottlers and secure the right to nominate directors and or executives through shareholders agreement and or capital and business alliance agreement 75 76 As a result of the refranchising and bottler consolidations multi national large scale bottlers and three U S based bottlers now dominate the manufacturing and distribution of the company s products except the territories managed by BIG bottlers Multi national large scale bottlers Coca Cola Europacific Partners PLC Headquartered in the UK operates 29 countries in Western Europe Oceania Indonesia and Papua New Guinea The company owns 19 36 Coca Cola FEMSA Headquartered in Mexico operating in Argentina Brazil Costa Rica Guatemala Nicaragua Panama Colombia Mexico Uruguay and Venezuela The company owns 27 8 Arca Continental Headquartered in Mexico operating in Mexico Ecuador Peru Argentina and the southwestern U S Texas and parts of New Mexico Oklahoma and Arkansas Independent Embotelladora Andina Coca Cola Andina Headquartered in Chile operating in Argentine Chile Brazil and Paraguay The company owns 14 7 of series A common stock outstanding amp 14 7 of series B common stock outstanding Coca Cola HBC AG Headquartered in Switzerland operating 28 countries in Western Central and Eastern Europe Russia and Nigeria The company owns 23 2 Coca Cola Icecek Headquartered in Turkey operates in the Middle East and Central Asian Countries Turkey Pakistan Kazakhstan Iraq Uzbekistan Azerbaijan Jordan Turkmenistan Kyrgyzstan Tajikistan and Syria The company owns 20 1 Swire Coca Cola Headquartered in Hong Kong operates in 11 provinces and Shanghai municipality in China Hong Kong Macau Taiwan Vietnam Cambodia and 13 states in the U S 77 COFCO Coca Cola Operates 19 provinces and municipalities in China a joint venture between COFCO Corporation and The Coca Cola Company with 35 ownership Coca Cola Bottlers Japan Holdings Headquartered and operates in Japan covering 90 of the volume sold in Japan The company owns 18 88 Bottlers headquartered and operated in the U S Coca Cola Bottling Co Consolidated based in Charlotte North Carolina 34 8 owned by the Coca Cola Company and listed on the NASDAQ Coca Cola Beverages Northeast based in Bedford New Hampshire and owned by Kirin Holdings Coca Cola Bottling Company United based in Birmingham Alabama independent Coca Cola Beverages Florida based in Tampa Florida and is a certified Minority owned business Company owned bottling operation is now managed under BIG which covers operations in Bangladesh Cambodia India Malaysia Myanmar Nepal Oman Philippines Singapore and Sri Lanka as well as eastern African operation by Coca Cola Beverages Africa in Port Elizabeth South Africa In 2021 the company announced its intention to list Coca Cola Beverages Africa as a publicly traded company However in June 2022 it announced that it was delaying this plan pending an evaluation of macroeconomic conditions 78 Consumer relations and civic involvement editAfter Martin Luther King Jr won the 1964 Nobel Peace Prize plans for an interracial celebratory dinner in still segregated Atlanta were not initially well supported by the city s business elite until Coca Cola intervened 79 J Paul Austin the chairman and CEO of Coca Cola and Mayor Ivan Allen summoned key Atlanta business leaders to the Commerce Club s eighteenth floor dining room where Austin told them flatly It is embarrassing for Coca Cola to be located in a city that refuses to honor its Nobel Prize winner We are an international business The Coca Cola Company does not need Atlanta You all need to decide whether Atlanta needs the Coca Cola Company Within two hours of the end of that meeting every ticket to the dinner was sold Andrew Young 80 Throughout 2012 Coca Cola contributed 1 700 500 to a 46 million political campaign known as The Coalition Against The Costly Food Labeling Proposition sponsored by Farmers and Food Producers 81 This organization was set up to oppose a citizen s initiative known as Proposition 37 demanding mandatory labeling of foods containing genetically modified ingredients 82 In 2012 Coca Cola was listed as a partner of the RED campaign together with other brands such as Nike Girl American Express and Converse The campaign s mission is to prevent the transmission of the HIV virus from mother to child by 2015 the campaign s byline is Fighting for an AIDS Free Generation 83 Criticism editMain article Criticism of Coca Cola Since the early 2000s the criticisms over the use of Coca Cola products as well as the company itself escalated with concerns over health effects environmental issues animal testing economic business practices and employee issues 84 The Coca Cola Company has been faced with multiple lawsuits concerning these various criticisms 85 Plastic production and waste edit See also Plastic pollution nbsp Coca Cola bottles as pollution in water source source source source source source source Discussion about plastic waste with Coca Cola CEO James QuinceyThe Coca Cola Company produces over 3 million tonnes of plastic packaging each year including 110 billion plastic bottles 86 87 88 The company has been referenced as the worst plastic polluter in the world pumping out 200 000 plastic bottles a minute 89 Problems also arose in places such as Samoa where Coca Cola switched away from reusable glass bottles to one time use plastic bottles Residents of Samoa have seen an increase in plastic pollution since this switch has been made Alternatives to plastic such as aluminum have also been overlooked with Coca Cola releasing a new plastic bottle slightly bigger than a can size 90 The magazine Forbes has labeled Coca Cola as the world s most polluting brand 91 The company s global chief executive stated that Coca Cola has no plans to reduce its use of plastic bottles 86 and opposes bottle bill legislation 92 as consumers prefer the plastic bottles that reseal and are lightweight They also contribute to plastic waste producing up to three million tons of plastic packaging a year including over 110 billion plastic bottles citation needed In 2018 Coca Cola pledged to use 50 recycled materials in its packaging and to recycle the equivalent of 100 of its packaging by 2030 93 That same year the company started to sell reusable bottles in Brazil which customers could return to the point of sale for a discount of subsequent purchases The initiative was expanded to several other South American countries by 2022 94 In 2019 the company s Swedish branch marked the first to fully transition to recyclable bottles by 2020 95 Energy usage of corn syrup manufacturing edit Coca Cola using high fructose corn syrup has a lower sustainability compared to producing sugary drinks with sugar cane High fructose corn syrup is carbon intensive due to the substantial amounts of fossil fuels required to power heavy machinery Turning corn into high fructose corn syrup is an energy intensive process requiring large amounts of carbon to be expended especially during corn growth Burning fossil fuels releases CO2 and CH4 which is the main source of energy for producing high fructose corn syrup The environmental impact of corn production can be attributed to three primary effects of field emissions irrigation and grain decay 96 Water usage edit Coca Cola has also been under fire for depleting water sources through their high water usages Local villagers have testified that Coca Cola s entry in Kaladera Rajasthan intensified lower water sources Documents from the government s water ministry reveal water levels remained stable from 1995 until 2000 when the Coca Cola was first operational Water levels then dropped by almost ten meters during the next five years Other communities in India that are located around Coca Cola s bottling plants are experiencing water shortages as well as environmental damage taking heavy tolls on harvests as well as drying up wells 97 Racial discrimination edit In November 2000 Coca Cola agreed to pay 192 5 million to settle a class action racial discrimination lawsuit and promised to change the way it manages promotes and treats minority employees in the US In 2003 protesters at Coca Cola s annual meeting claimed that black people remained underrepresented in top management at the company were paid less than white employees and fired more often 98 In 2004 Luke Visconti a co founder of DiversityInc which rates companies on their diversity efforts said Because of the settlement decree Coca Cola was forced to put in management practices that have put the company in the top 10 for diversity 99 In March 2012 16 workers of color sued Coca Cola claiming they had to work in a cesspool of racial discrimination 100 101 In February 2021 recordings of an employee training course were leaked on social media The course instructed employees to be less white which the course equated with being less arrogant and oppressive 102 Advertising edit nbsp A Chevrolet Express van bearing the logo of the Coca Cola CompanyCoca Cola advertising has been among the most prolific in marketing history with a notable and major impact on popular culture and society as a whole 103 The company in recent years has spent approximately an annual 4 billion globally to promote its drinks to the public and spent approximately 4 24 billion on advertising in fiscal year 2019 the lion s share of which was spent to advertise Coca Cola 104 Coca Cola advertises through direct marketing web based media social media text messaging and sales promotions The company also markets via mobile marketing in text messages e g viral marketing campaigns 103 Fan engagement spans 86 million globally across social media channels online interaction and social cultural or sporting events 103 In the retail setting direct store beverage delivery trucks mobile advertising as well as point of sale coolers and vending machines have bright red logo blazoned branding 103 Products and brands editMain article List of Coca Cola brands See also List of assets owned by The Coca Cola Company nbsp Coca Cola Company s office building in Madrid Spain As of 2020 the Coca Cola Company offers more than 500 brands in over 200 countries In September 2020 the company announced that it would cut more than half of its brands as a result of the economic effects caused by the COVID 19 pandemic 105 Non food assets edit Columbia Pictures edit Coca Cola bought Columbia Pictures in 1982 owing to the low monetary value of the studio The film company was the first and only studio ever owned by Coca Cola During its ownership of the studio Columbia released many popular films including Ghostbusters Stripes The Karate Kid and some others However two years after the critical and commercial failure of the 1987 film Ishtar Columbia was spun off and then sold to Tokyo based Sony in 1989 13 World of Coca Cola edit Main article World of Coca Cola Coca Cola operates a soft drink themed tourist attraction in Atlanta Georgia the World of Coca Cola is a multi storied exhibition It features flavor sampling and a history museum with locations in Las Vegas Nevada and Lake Buena Vista Florida 106 107 Brands edit Other soft drinks edit nbsp Vendor machine in Berlin GermanyThe Coca Cola Company also produces a number of other soft drinks including Fanta introduced circa 1941 and Sprite Fanta s origins date back to World War II during a trade embargo against Germany on cola syrup making it impossible to sell Coca Cola in Germany Max Keith the head of Coca Cola s German office during the war decided to create a new product for the German market made only from products available in Germany at the time which they named Fanta 108 The drink proved to be a hit and when Coke took over again after the war it adopted the Fanta brand as well Fanta was originally an orange flavored soft drink that can come in plastic bottles or cans It has become available in many different flavors now such as grape peach grapefruit apple pineapple and strawberry In 1961 Coca Cola introduced Sprite a lemon lime soft drink another of the company s bestsellers and its response to 7 Up Tab was Coca Cola s first attempt to develop a diet soft drink using saccharin as a sugar substitute Introduced in 1963 the product was sold until fall 2020 109 although its sales had dwindled since the introduction of Diet Coke 110 Coca Cola South Africa also released Valpre Bottled still and sparkling water In 1969 the company released Simba which was a take on Mountain Dew and had packaging that was African desert themed replete with an African Lion as the symbol of the brand The tagline was Simba It Conquers the African Thirst Also in 1969 the company released a line of products under the name of Santiba which was targeted for mixing cocktails and party usage products including Quinine water and Ginger Ale Like the above mentioned Simba the Santiba line of products was short lived in the marketplace BreakMate edit Main article BreakMate No longer manufactured the Coca Cola BreakMate was a three flavor dispenser introduced by Coca Cola and Siemens in 1988 Intended for use in offices with five to fifty people 111 its refrigerated compartment held three individual one litre plastic containers of soda syrup and a CO2 tank Like a soda fountain it mixed syrup in a 1 5 ratio with carbonated water In North America Coca Cola discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in 2010 112 Healthy beverages edit During the 1990s the company responded to the growing consumer interest in healthy beverages by introducing several new non carbonated beverage brands These included Minute Maid Juices to Go Powerade sports beverage flavored tea Nestea in a joint venture with Nestle Fruitopia fruit drink and Dasani water among others In 2001 the Minute Maid division launched the Simply Orange brand of juices including orange juice In 2016 Coca Cola India introduced Vio to enter into the value added dairy category The product lays the foundation for Coca Cola s new segment after carbonated beverages water and juices 113 In 2004 perhaps in response to the burgeoning popularity of low carbohydrate diets such as the Atkins diet Coca Cola announced its intention to develop and sell a low carbohydrate alternative to Coke Classic dubbed C2 Cola C2 contains a mix of high fructose corn syrup aspartame sucralose and Acesulfame potassium C2 is designed to more closely emulate the taste of Coca Cola Classic Even with less than half of the food energy and carbohydrates of standard soft drinks C2 is not a replacement for zero calorie soft drinks such as Diet Coke C2 went on sale in the U S on June 11 2004 and in Canada in August 2004 it was replaced in 2013 by Coca Cola Life Starting in 2009 the Coca Cola Company invested in Innocent Drinks first with a minor stake increasing to 90 in the first quarter of 2013 114 It was in May 2014 when Finley a sparkling fruit flavored drink was launched in France It was launched in other countries later 115 including Belgium and Luxembourg in September 2014 Coca Cola first started developing the drink in Belgium in 2001 116 As of 2014 the drink is targeted for adults and is low in sugar with four flavors 115 Best selling edit Coca Cola is the best selling soft drink in most countries and was recognized as the number one global brand in 2010 117 While the Middle East is one of the few regions in the world where Coca Cola is not the number one soda drink Coca Cola nonetheless holds almost 25 market share to Pepsi s 75 and had double digit growth in 2003 118 Similarly in Scotland where the locally produced Irn Bru was once more popular 2005 figures show that both Coca Cola and Diet Coke now outsell Irn Bru 119 In Peru the native Inca Kola has been more popular than Coca Cola which prompted Coca Cola to enter in negotiations with the soft drink s company and buy 50 of its stakes In Japan the best selling soft drink is not cola as canned tea and coffee are more popular 120 As such the Coca Cola Company s best selling brand there is not Coca Cola but Georgia 121 In May 2016 the Coca Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages 122 Since then the Coca Cola Company has been using minimum inventories of raw material to make their signature drinks at two production plants in Venezuela 123 Information edit On July 6 2006 a Coca Cola employee and two other people were arrested and charged with trying to sell trade secret information to the soft drink maker s competitor PepsiCo for 1 5 million The recipe for Coca Cola perhaps the company s most closely guarded secret was never in jeopardy instead the information was related to a new beverage in development Coca Cola executives verified that the trade secret documents in question were genuine and proprietary to the company At least one glass vial containing a sample of a new drink was offered for sale court documents said The conspiracy was revealed by PepsiCo which notified authorities when it was approached by the conspirators 124 Green tea edit The company announced a new negative calorie green tea drink Enviga in 2006 along with trying coffee retail concepts Far Coast and Chaqwa Glaceau edit On May 25 2007 Coca Cola announced it would purchase Glaceau a maker of flavored vitamin enhanced drinks vitamin water flavored waters and Burn energy drinks for 4 1 billion in cash 125 Huiyuan Juice edit On September 3 2008 Coca Cola announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited which had a 42 share of the Chinese pure fruit juice market 126 for US 2 4bn HK 12 20 per share 127 China s ministry of commerce blocked the deal on March 18 2009 arguing that the deal would hurt small local juice companies could have pushed up juice market prices and limited consumers choices 128 Coke Mini can edit In October 2009 Coca Cola revealed its new 90 calorie mini can that holds 7 5 fluid ounces 129 The mini can is often sold in 8 packs Despite costing nearly 30 percent more per ounce the mini cans have been met with positive sales figures 130 Holiday can edit In November 2011 Coca Cola revealed a seasonal design for its regular Coke cans as part of a partnership with the World Wildlife Fund However it was withdrawn only a month after release due to consumer complaints about a similar look to the silver cans commonly used for Diet Coke There were also complaints about deviating from traditional red as the color of Coca Cola cans previously 131 Stake in Monster Beverage edit It was announced on August 14 2014 that the Coca Cola Company was making a cash payment of 2 15 billion for a 16 7 percent stake in Monster Beverage Corp to expand its market for energy drinks with Coke to transfer ownership in Full Throttle and Burn to Monster and Monster to transfer its ownership in Hansen s Natural Sodas Peace Iced Tea and Blue Sky Soda to the Coca Cola Company Muhtar Kent Coke s former chief executive officer stated that the company has the option to increase its stake to 25 percent but could not exceed that percentage in the next four years 132 133 Alcoholic beverages edit In 2021 the Coca Cola Co used its Mexican 134 sparkling mineral water brand Topo Chico to launch a range of vegan friendly 135 alcoholic hard seltzers in the United Kingdom and in the United States 136 137 138 Front groups editAs part of its corporate propaganda campaign to deflect public attention away from the harmful health effects of its sugary drinks the Coca Cola Company has funded front organizations The Beverage Institute for Health and Wellness was led by Rhona S Applebaum who was also the Coca Cola Company s Chief Science and Health Officer It was announced in 2005 when Coca Cola executive Donald Short then the company s vice president published a paper about his company s commitments to consumers health in the American Journal of Clinical Nutrition 139 Their paid advisers include Baylor College of Medicine researcher John Foreyt 140 The Institute sponsors continuing professional education for registered dietitians nurses and other professionals 141 This has led critics to say that corporate influence is both tainting the Academy of Nutrition and Dietetics s reputation and affecting its positions 142 The company funded creation of the front organization the Global Energy Balance Network GEBN to address the growing evidence that the company s products are a leading cause of the epidemic of childhood obesity in the United States and the growing number of Americans including children with type 2 diabetes GEBN designed its own studies to arrive at conclusions set in advance and cherry picked data to support its corporate public relations agenda After an August 2015 investigative report exposed the GEBN as a Coca Cola Company front organization GEBN was shut down 143 Three years after the shutdown of GEBN the company together with several other junk food giants was revealed to be behind an initiative in China called Happy 10 Minutes funded through a group called the International Life Sciences Institute ILSI The aim of the initiative was to address decades of research on diet related diseases such as Type 2 diabetes and hypertension by promoting physical exercise to the population but avoiding discussion of the link between such diseases and junk foods including sugary drinks 143 144 ILSI through the 1980s and 1990s had been promoting the tobacco industry s agenda in Europe and the United States 145 Sponsorship editCoca Cola s advertising expenses accounted for US 3 256 billion in 2011 146 Sports edit Coca Cola sponsored the English Football League from the beginning of the 2004 05 season beginning August 2004 to the start of 2010 11 season when the Football League replaced it with NPower citation needed Along with this Coca Cola sponsored the Coca Cola Football Camp that took place in Pretoria South Africa during the 2010 FIFA World Cup citation needed Other major sponsorships include the AFL NHRA NASCAR the PGA Tour NCAA Championships the Olympic Games the NRL the FIFA World Cups Premier League and the UEFA European Championships citation needed The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup and they have collaborated for every World Cup since 147 Each fall Coca Cola is the sponsor of the TOUR Championship by Coca Cola held at the East Lake Golf Club in Atlanta Georgia The Tour Championship is the season ending tournament of the PGA Tour citation needed In the Philippines it has a team in the Philippine Basketball Association the Powerade Tigers citation needed In 2017 Major League Baseball signed a multi year deal with Coca Cola to be the official soft drink replacing Pepsi Nineteen MLB teams Los Angeles Angels Houston Astros Toronto Blue Jays Atlanta Braves St Louis Cardinals Los Angeles Dodgers San Francisco Giants Seattle Mariners 148 New York Mets Washington Nationals San Diego Padres Philadelphia Phillies Pittsburgh Pirates Texas Rangers Tampa Bay Rays Cincinnati Reds Boston Red Sox Colorado Rockies and Chicago White Sox have Coca Cola products sold in their ballparks In 2023 the Chicago Cubs and Milwaukee Brewers added Coca Cola as the official soft drink Since the season of 2019 is the title sponsor of the Uzbekistan Super League in football and this league is officially called Coca Cola Uzbekistan Super League Coca Cola has also sponsored the Overwatch league since season two They also sponsor all major Overwatch tournaments such as the world cup 149 In February 2020 Coca Cola became the title sponsor for the eNASCAR iRacing series 150 151 In October 2018 Coca Cola started sponsoring the Formula 1 team McLaren with several 1 year deals being signed since then 152 153 Television edit Coca Cola sponsored the 1965 airing of the television special A Charlie Brown Christmas The company also sponsored the popular Fox singing competition series American Idol from 2002 until 2014 citation needed Coca Cola was a sponsor of the nightly talk show on PBS Charlie Rose in the US 154 Coca Cola is also an executive producer of Coke Studio Pakistan It was a franchising that started in Brazil broadcast by MTV Brasil and there are various adaptations of Coke Studio such as Coke Studio India Coke Studio Bangla and Coke Studio Africa 155 Theme parks edit While not necessarily having naming rights to anything in all locations the company does sponsor and provide beverages in many theme parks usually in an exclusive capacity This includes the Walt Disney Parks and Resorts a Merlin Entertainment Universal Destinations amp Experiences Six Flags Cedar Fair and SeaWorld Entertainment which are six of the nine largest theme park operators worldwide it is unknown whether OCT Parks China the Chimelong Group or Fantawild the fourth seventh and eighth largest theme park operators respectively use Coca Cola 158 The company also directly sponsors with naming rights the Coca Cola London Eye and formerly the Coca Cola Orlando Eye 159 160 The company also operates Coca Cola visitor centers in Israel Belgium and Turkey 161 162 163 See also editList of assets owned by the Coca Cola Company Stepan Company produces coca leaf extractReferences editNotes edit Shanghai Disney Resort uses Pepsi It is the only Disney Parks location to serve Pepsi and not Coca Cola 156 157 Citations edit 2023 Proxy Statement U S Securities and Exchange Commission March 10 2023 Retrieved October 19 2023 2022 Annual Report Form 10 K The Coca Cola Company February 21 2023 Retrieved October 19 2023 The Story of Coca Cola A Successful Franchising Strategy Prestige Franchising Limited April 27 2017 Retrieved November 30 2020 Merced Michael J de la February 25 2010 Coke Acquires North American Unit of Bottler Published 2010 The New York Times ISSN 0362 4331 Retrieved November 30 2020 Boville Luca de Tena Belen 2004 The Cocaine War In Context Drugs and Politics Algora Publishing pp 61 62 ISBN 978 0 87586 294 1 Garrett 1969 p 121 Where did Coca Cola really come from Company responds to surprising rumor TODAY com Archived from the original on September 7 2018 Retrieved September 6 2018 a b Pendergrast Mark 2013 For God Country and Coca Cola The Definitive History of the Great American Soft Drink and the Company That Makes It 3d ed New York Basic Books a b c What Coca Cola s Marketing Blunder Can Teach Us About America Time Archived from the original on August 21 2018 Retrieved September 6 2018 7 strategies Coca Cola used to become one of the world s most recognizable brands Business Insider Archived from the original on September 7 2018 Retrieved September 6 2018 History of The Minute Maid Company Fundinguniverse com Archived from the original on January 5 2012 Retrieved July 29 2012 Merger Discussions Being Held By Coca Cola and Minute Maid Soft Drink Company Would Issue 1 Share for 2 2 of Citras Juice Concern COCA COLA HOLDS TALKS ON MERGER Published 1960 The New York Times September 9 1960 ISSN 0362 4331 Retrieved November 30 2020 a b c Sellers Patricia Woods Wilton October 13 1997 WHERE COKE GOES FROM HERE Fortune Archived from the original on August 21 2011 Retrieved October 10 2011 Coke s EBS amp Tri Star Merge TV Biz Forming Col Pictures TV Variety October 21 1987 pp 512 528 Coke Reorganizing TV Division After Merging It With Tri Star Two Execs Seek Syndie Rights Variety October 28 1987 pp 43 72 Coke Sells 2 Subsids Variety January 15 1986 p 34 Strong Cola Taste Macho Personality Archived from the original on February 26 2009 Barq s Root Beer History Archived September 21 2012 at the Wayback Machine Coca Cola Retrieved January 2 2013 Branding Lessons from Inca Kola the Peruvian Soda That Bested Coca Cola Knowledge Wharton Coca Cola Form SC TO T Filing Date Oct 30 2001 secdatabase com Archived from the original on May 13 2013 Retrieved March 27 2013 Coke Buys Odwalla Archived May 15 2010 at the Wayback Machine October 30 2001 CNN Money Alicia Wallace July 21 2020 Coke says it will kill more zombie brands weeks after dropping Odwalla CNN Retrieved July 22 2020 Coca Cola Form 10 K Annual Report Filing Date Feb 21 2007 PDF secdatabase com Archived PDF from the original on May 13 2013 Retrieved March 27 2013 Coca Cola Buys Fuze Beverage Archived May 11 2011 at the Wayback Machine February 12 2007 Boulder Daily Camera Coca Cola Form 10 Q Quarterly Report Filing Date Apr 30 2009 secdatabase com Archived from the original on May 13 2013 Retrieved March 27 2013 Coke s China juice move collapses BBC News March 18 2009 Archived from the original on February 26 2011 Retrieved May 25 2010 Geller Martinne March 2011 Coke buys remaining stake in Honest Tea Reuters Archived from the original on July 30 2018 Retrieved July 30 2018 Coke Finishes Buyout of Zico Uzzell Becomes President Rampolla to Advise BevNET com November 22 2013 Archived from the original on March 8 2016 Retrieved March 8 2016 Coca Cola all in on coconut water maker Archived from the original on March 8 2016 Retrieved March 8 2016 ZICO Beverages Joins The Coca Cola Family The Coca Cola Company Archived from the original on March 8 2016 Retrieved March 8 2016 Beverages giant Coca Cola acquires 16 7pc stake in Monster for 2 15bn Pittsburgh News Net August 15 2014 Archived from the original on August 19 2014 Retrieved August 15 2014 Esterl Mike Coca Cola Buys Minority Stake in Suja Life The Wall Street Journal ISSN 0099 9660 Archived from the original on March 8 2016 Retrieved March 8 2016 Organic Juice Startup Suja Adds Unlikely Partners Coca Cola Goldman Sachs Forbes Archived from the original on March 8 2016 Retrieved March 8 2016 Jarvis Paul December 21 2016 Coca Cola Buys AB InBev Out of Africa Unit for 3 2 Billion Bloomberg News Bloomberg Archived from the original on February 1 2017 Retrieved February 1 2017 Coca Cola Co will pay 3 15 billion to buy Anheuser Busch InBev NV out of an African bottling joint venture Coca Cola also agreed to buy AB InBev s interest in bottling operations in Zambia Zimbabwe Botswana Swaziland Lesotho El Salvador and Honduras for an undisclosed sum Topo Chico Acquired by Coca Cola Food amp Wine Archived from the original on August 11 2019 Retrieved August 11 2019 Coca Cola to buy Costa coffee for 3 9bn or 4 9bn BBC News August 31 2018 Archived from the original on August 31 2018 Retrieved August 31 2018 Coca Cola acquires beloved Maine soda Moxie The Boston Globe Archived from the original on April 24 2019 Retrieved February 17 2019 Wiener Bronner Danielle August 14 2018 Coca Cola is fighting Gatorade by investing in BodyArmor CNN Business Retrieved May 26 2020 a b Coca Cola Company Form 10 K 2005 SEC Archived from the original on June 4 2011 Retrieved May 11 2006 Coke sales first to top 1bn Edinburgh Evening News March 19 2010 Archived from the original on September 9 2010 Retrieved March 20 2010 Coca Cola to cut 1 200 jobs as sales slump CNN April 25 2017 Archived from the original on July 11 2017 Retrieved July 13 2017 CocaCola 62 Year Stock Price History KO Retrieved January 12 2024 a b c d 2003 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 2004 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 2005 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 2006 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 2007 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 2008 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 2009 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 2010 Annual Report PDF Archived PDF from the original on February 7 2016 Retrieved November 11 2018 2011 Annual Report PDF Archived PDF from the original on May 8 2016 Retrieved November 11 2018 2012 Annual Report PDF Archived PDF from the original on April 11 2016 Retrieved November 11 2018 2013 Annual Report PDF Archived PDF from the original on April 2 2019 Retrieved November 11 2018 2014 Annual Report PDF Archived PDF from the original on January 14 2019 Retrieved November 11 2018 2015 Annual Report PDF Archived PDF from the original on April 25 2016 Retrieved November 11 2018 2016 Annual Report PDF Archived PDF from the original on February 9 2018 Retrieved November 11 2018 2017 Annual Report PDF Archived PDF from the original on May 16 2019 Retrieved November 11 2018 Annual Report 2018 PDF The Coca Cola Company 2019 Integrated Annual Report cch Group Website Retrieved December 23 2020 2020 Annual Report PDF 2021 Annual Report Retrieved February 12 2024 Coca Cola Reports Fourth Quarter and Full Year 2022 Results The Coca Cola Company February 14 2023 Retrieved February 12 2024 Butler amp Tischler 2015 p 38 The Coco Cola Company Archived from the original on February 28 2019 Wiederman Adam J August 14 2012 One Share of Stock Now Worth 9 8 Million Is It Really Possible DailyFinance com Archived from the original on November 15 2012 Retrieved November 1 2012 Schaefer Steve SunTrust Sells Coca Cola Stake After 93 Years Collects A Tidy Two Million Percent Return Forbes Archived from the original on October 30 2019 Retrieved October 30 2019 Decades of Great Performance From 9 Dow Stocks DailyFinance com November 5 2011 Archived from the original on November 4 2012 Retrieved November 1 2012 KO Dividend Date amp History for Coca Cola Co Dividend com Archived from the original on June 6 2019 Retrieved June 6 2019 Owusu Tony February 21 2019 Coca Cola Raises Dividend for 57th Consecutive Year TheStreet Archived from the original on February 28 2019 Coca Cola shareholders OK 2 for 1 stock split USA Today Archived from the original on October 9 2012 Retrieved November 1 2012 Investors Info Dividends coca colacompany com Archived from the original on April 22 2019 Retrieved February 27 2019 a b Our Executive Leadership Team The Coca Cola Company Archived from the original on June 1 2023 Retrieved June 21 2023 a b The Coca Cola Company History Products amp Facts Encyclopedia Britannica Retrieved November 30 2020 Harris Rosemary From humble beginnings Brent Wheeler Group Limited Archived from the original on September 19 2016 Retrieved August 10 2016 Coca Cola European Partners F 4 Registration of securities foreign private issuers business combinations December 15 2015 Coca Cola Bottlers Japan F 4 February 24 2027 ENGLISH TRANSLATION OF CAPITAL AND BUSINESS ALLIANCE AGREEMENT Swire buys Coca Cola bottlers in Vietnam Cambodia for 1bn Delay Listing of Coca Cola Beverages Africa as a Publicly Traded Company NOBEL PEACE PRIZE In 1964 award to King stirred a storm Atlanta Journal Constitution December 10 2002 Young Andrew 1996 An Easy Burden HarperCollins ISBN 978 0 06 092890 2 OCLC 34782719 Who s Funding Prop 37 Labeling for Genetically Engineered Foods Propositions Elections 2012 Archived November 26 2012 at the Wayback Machine KCET Retrieved December 23 2013 Westervelt Amy August 22 2012 Monsanto DuPont Spending Millions to Oppose California s GMO Labeling Law Forbes Archived from the original on September 11 2016 Retrieved August 10 2016 RED Partners RED The ONE Campaign 2012 Archived from the original on May 24 2012 Retrieved October 14 2012 Nace Trevor Coca Cola Named The World s Most Polluting Brand in Plastic Waste Audit Forbes Retrieved November 30 2020 Group sues to hold Coca Cola Pepsi and others liable for plastics fouling California waters Los Angeles Times February 27 2020 Retrieved November 30 2020 a b Jack Simon October 25 2019 In the war on plastic is Coca Cola friend or foe BBC News Retrieved February 4 2020 The Coca Cola Company and PepsiCo named top plastic polluters for the fourth year in a row Break Free From Plastic October 25 2021 Retrieved June 22 2022 Russ Hilary February 15 2022 Coca Cola criticized for plastic pollution pledges 25 reusable packaging Reuters Retrieved June 22 2022 Study Finds That These Companies Are The Biggest Plastic Polluters Of 2022 IndiaTimes November 15 2022 Coca Cola s Plastic Pollution Problem www sierraclub org Retrieved April 2 2023 Nace Trevor Coca Cola Named The World s Most Polluting Brand in Plastic Waste Audit Forbes Lerner Sharon October 18 2019 Leaked Audio Reveals How Coca Cola Undermines Plastic Recycling Efforts The Intercept Retrieved January 23 2020 LaVito Angelica January 19 2018 Coca Cola wants to collect and recycle 100 of its bottles cans by 2030 CNBC Retrieved June 21 2023 Arthur Rachel February 15 2022 Coca Cola s 25 reusable packaging goal How will this be achieved BeverageDaily Retrieved June 21 2023 Starn Jesper November 19 2019 Coca Cola s First Market to Adopt Fully Recycled Plastic Is Sweden Bloomberg News Retrieved June 21 2023 Eyre Timothy 2010 PDFdiff A PDF File Comparison Script Zpravodaj Ceskoslovenskeho sdruzeni uzivatelu TeXu 3 208 214 doi 10 5300 2010 3 208 hdl 10338 dmlcz 150122 ISSN 1211 6661 Coca Cola drinking the world dry War on Want waronwant org Retrieved April 2 2023 White Ben April 18 2002 Black Coca Cola Workers Still Angry Washington Post ISSN 0190 8286 Retrieved March 11 2022 Annys Shin June 10 2004 Foundation Helps Sodexho Counter Discrimination Suit Washington Post Coca Cola Unit Sued for Alleged Racial Discrimination Workforce com Retrieved March 11 2022 Haskin On Behalf of Employment Law Office of John H Associates LLC March 26 2012 Coca Cola sued for racial discrimination Employment Law Office of John H Haskin amp Associates LLC Retrieved March 11 2022 Rio Mairem Del May 7 2021 Coca Cola Asks Its Workers to Be Less White to Fight Racism Beaumont Enterprise Retrieved March 11 2022 a b c d Stringer G 2015 Case Study Coca Cola Integrated Marketing Communications Investopedia August 10 2021 A Look at Coca Cola s Advertising Expenses Maloney Jennifer October 16 2020 Tab Coca Cola s Diet Soda Pioneer and a 70s Icon Is Going Away The Wall Street Journal Retrieved October 16 2020 Coca Cola Store World of Coca Cola Archived from the original on February 2 2017 Retrieved January 26 2017 Caslin Yvette January 19 2017 Creative artists social media masters inspire new World of Coca Cola gallery Rolling Out Archived from the original on January 29 2017 Retrieved January 26 2017 Mikkelson Barbara April 29 2011 The Reich Stuff Snopes Retrieved May 8 2014 James Leggate October 16 2020 Coca Cola will stop making Tab diet soda company announces Fox Business Estes Adam A Brief History of Racist Soft Drinks The Wire Archived from the original on August 22 2016 Retrieved August 10 2016 Coca Cola seeping into coffee breaks Eugene Register Guard November 19 1988 Archived from the original on April 3 2016 Retrieved March 16 2016 Coca Cola Refreshments Discontinues BreakMate Syrup VendingMarketWatch Archived from the original on August 14 2014 Retrieved September 21 2014 Coca Cola India Enters Dairy Market With VIO Flavored Milk The Coca Cola Company Archived from the original on April 7 2017 Retrieved June 22 2016 Neate Rupert February 22 2013 Coca Cola takes full control of Innocent London I believe The Guardian archived from the original on July 29 2017 retrieved June 28 2017 a b Inge Sophie May 5 2014 Coca Cola launches new soft drink in France The Local France thelocal fr archived from the original on August 20 2017 retrieved June 28 2017 Bouchkley Ben September 4 2014 Coke Launches adult soft drink Finley in Belgium to stem adult soft drinks age decline Beverage Daily archived from the original on July 30 2017 retrieved June 28 2017 Best Global Brands Ranking for 2010 Interbrand com Archived from the original on February 12 2011 Retrieved July 29 2012 Coke and Pepsi battle it out AME Info April 8 2004 Archived from the original on April 8 2006 Retrieved May 11 2006 Murden Terry January 30 2005 Coke adds life to health drinks sector The Scotsman Scotland on Sunday UK Archived from the original on March 4 2005 Retrieved May 11 2006 Japan Soft Drink Association Archived from the original on February 14 2007 Coca Cola West Japan Archived September 23 2008 at the Wayback Machine IR report in Japanese 2008 Sugar shortage hits Coke in Venezuela BBC May 24 2016 Archived from the original on May 27 2016 Retrieved July 30 2018 Coca Cola lanza en Venezuela bebida sin caloria Elestimulo com July 1 2016 Archived from the original on June 23 2018 Retrieved July 30 2018 Day Kathleen July 6 2006 3 Accused in Theft of Coke Secrets The Washington Post Archived from the original on July 26 2008 Retrieved July 15 2006 McWilliams Jeremiah January 30 2010 Coke Pepsi battle over bottled water Atlanta Journal Constitution Retrieved August 18 2021 Tucker Sundeep March 17 2009 Coca Cola s 2 4bn China deal at risk Financial Times Hong Kong Archived from the original on September 24 2015 Retrieved March 17 2009 THE COCA COLA COMPANY Media Center Archived from the original on December 26 2012 Retrieved December 19 2012 Tucker Sundeep March 18 2009 China blocks Coca Cola bid for Huiyuan Financial Times Hong Kong Archived from the original on May 22 2009 Retrieved March 18 2009 Plumb Tierney October 14 2009 Coca Cola to unveil mini cans in D C Washington Business Journal Bizjournals com Tuttle Brad January 15 2015 How Coke Convinced Us to Pay More for Less Soda MONEY com Archived from the original on May 2 2022 Retrieved October 5 2015 Esterl Mike December 1 2011 A Frosty Reception for Coca Cola s White Christmas Cans The Wall Street Journal Archived from the original on February 7 2012 Retrieved February 6 2012 ATHAVALEY ANJALI August 15 2014 Coca Cola pays 2 2 billion for major stake in Monster Beverage Reuters Archived from the original on August 15 2014 Retrieved August 15 2014 Gelles David August 14 2014 Coke to Buy Stake in Monster Beverage for 2 15 Billion The New York Times Archived from the original on April 20 2018 Retrieved August 15 2014 Topo Chico Brands amp Products The Coca Cola Company Coca Cola s First Alcoholic Drink Topo Chico Hard Seltzer Off To a Promising Start May 3 2021 Age Verification Topo Chico Hard Seltzer www topochicohardseltzerusa com Woolfson2020 10 27T11 40 00 00 00 Daniel Coca Cola enters UK booze market with Topo Chico hard seltzer The Grocer a href Template Cite web html title Template Cite web cite web a CS1 maint numeric names authors list link We Taste Tested Topo Chico s 4 New Spiked Seltzers So You Don t Have To Southern Living Short D 2005 When science met the consumer The role of industry The American Journal of Clinical Nutrition 82 1 Suppl 256S 258S doi 10 1093 ajcn 82 1 256S PMID 16002832 Malisow Craig May 19 2005 Sugar Coated Houston Press Retrieved April 22 2014 Deardorff Julie February 8 2012 Critics pounce on Coke Pepsi health initiatives Philly com Retrieved August 22 2013 Zara Christopher July 12 2013 Nutrition Industry Sold Out To Coca Cola PepsiCo Kellogg Hershey And Other Junk Food Giants Registered Dietitians Say International Business Times Retrieved August 24 2013 a b Clifford D Conner The Tragedy of American Science from Truman to Trump Chicago Haymarket Books 2020 pp 14 16 New York Times January 9 2019 How Chummy Are Junk Food Giants and China s Health Officials They Share Offices New York Times September 16 2019 A Shadowy Industry Group Shapes Food Policy Around the World 2011 Annual Report PDF archived from the original on February 15 2013 retrieved January 4 2013 12 Years Running Panini s FIFA World Cup Digital Sticker Album is More Popular Than Ever Coca Cola Company Archived from the original on October 5 2018 Retrieved October 5 2018 Coca Cola joins T Mobile Park lineup as Mariners official fan refreshment MLB com Retrieved August 17 2022 Coca Cola titulnyj sponsor Superligi i Kubka Uzbekistana in Russian pfl uz Archived from the original on March 6 2019 Retrieved March 7 2019 Coca Cola named entitlement sponsor of iRacing Series NASCAR Official Site Of NASCAR February 5 2020 Coca Cola becomes title sponsor of NASCAR s esports race Marketing Dive McLaren signs Coca Cola sponsor deal for rest of 2018 F1 season www autosport com McLaren Racing McLaren Racing extends partnership with The Coca Cola Company www mclaren com About the program Charlie Rose Archived from the original on September 19 2012 Retrieved July 29 2012 Inside the growth of Coca Cola s music TV show in Africa August 17 2017 PepsiCo Chairman amp CEO Congratulates Disney on Grand Opening of the World Class Shanghai Disney Resort PepsiCo Archived from the original on January 31 2017 Retrieved January 31 2017 Jourdan Adam February 27 2017 PepsiCo re enters Magic Kingdom with Shanghai Disney deal Reuters Archived from the original on January 31 2017 Retrieved January 31 2017 TEA AECOM 2015 Global Attractions Attendance Report PDF Themed Entertainment Association 2015 Archived PDF from the original on July 3 2016 Retrieved May 25 2016 Orlando Eye is renamed the Coca Cola Orlando Eye July 28 2016 Archived from the original on July 29 2016 Retrieved July 28 2016 Dineen Caitlin Orlando Eye officially flies Coca Cola banner Orlando Sentinel Archived from the original on July 29 2016 Retrieved July 28 2016 Interview about the attractions park for Coca Cola Turkey cafe themarker com Archived from the original on June 26 2015 Retrieved July 6 2015 Coca Cola Visitors Centre Turkey mefik co il Archived from the original on June 27 2015 Retrieved July 6 2015 Coca Cola Visitors Coca Cola Visitors in Dutch Archived from the original on December 15 2017 Retrieved December 14 2017 Further reading editButler David Tischler Linda February 10 2015 Design to Grow How Coca Cola Learned to Combine Scale and Agility and How You Can Too 1st ed New York NY Simon amp Schuster ISBN 978 1 4516 7627 3 Garrett Franklin Miller 1969 The Eighteen Eighties Atlanta and Environs A Chronicle of Its People and Events 1880s 1930s 2nd ed Athens Georgia University of Georgia Press ISBN 978 0 8203 3128 7 Giebelhaus August W May 13 2008 Coca Cola Company The New Georgia Encyclopedia Georgia Humanities Council Robinson William E Papers 1935 69 Abilene Kansas Dwight D Eisenhower Library Zyman Sergio June 1 1999 The End of Marketing as We Know It New York HarperBusiness ISBN 0 88730 986 0 External links editOfficial website nbsp The Coca Cola Company companies grouped at OpenCorporates Business data for The Coca Cola Co GoogleSEC filingsYahoo nbsp Media related to The Coca Cola Company at Wikimedia Commons Portals nbsp Drink nbsp Companies nbsp United States Retrieved from https en wikipedia org w index php title The Coca Cola Company amp oldid 1206688586, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.