Enviga is a Nestea carbonated cannedgreen-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint venture between The Coca-Cola Company and Nestlé. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry.[1] According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. The makers of the drink were sued for making fraudulent health claims about weight loss, and agreed to settle and cease repeating them.[2]
A can of Enviga has 5 calories, 100 mg of caffeine, 35 mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with aspartame and has no carbohydrates, fat, or protein.[3]
Lawsuits over health claimsedit
In February 2007, the watchdog group Center for Science in the Public Interest (CSPI) filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product, as a "negative calorie" drink. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product. The watchdog group alleged that it was only a three-day study, and that it was only presented in a conference by the Obesity Society, the editors of journal Obesity, where their conclusions were rejected.[4][5][6] The lack of validity of the study was later referred to by the Attorney General in the settlement.[7] Studies on the combination of caffeine and green tea anti-oxidant have given mixed results, and the results are not conclusive.[8]
In February 2009 the companies made a settlement with Connecticut Attorney GeneralRichard Blumenthal, affecting several US states. They agreed to pay $650,000 to the states, remove any claims about weight loss, and add disclaimers that weight loss can only occur via diet and exercise.[7] According to the US Federal News Service, the settlement requires that "any marketing of Enviga, or a similarly formulated beverage, that uses the terms 'the calorie burner,' 'negative calories,' 'drink negative,' or makes any claims explicitly or implicitly that consumers will burn calories by drinking Enviga, there must be a clear and conspicuous disclosure that the product does not produce weight loss without diet and exercise."[7]
In 2010, a US court of appeals did not allow a woman to sue Coca-Cola for weight-loss false advertising, and CSPI reported that it would not appeal the decision.[10] CSPI said that the sales of Enviga had collapsed after its 2009 settlement, and that it had already met its goal of informing customers about the lack of efficacy of the beverage.[10] CSPI announced that it was suing Coca-Cola again, but this time for its new beverage Vitaminwater.[10]
Salesedit
As reported in the Sydney Morning Herald, flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks – with cold tea the fastest growing non-carbonated beverage category in the U.S. during the first half of 2006. Prior to launch, Coke had been trailing and losing market share[11] in this sector to Pepsi, AriZona and Snapple.
Flavorsedit
Discontinued:
Berry
Pomegranate
Peach
Since the brand's inception, and the launch of the three original flavors, peach was the first to be dropped in favor of pomegranate as the third flavor.
^Burt Helm (January 31, 2007), Coke and Nestle Hit with a Lawsuit for 'Negative Calories', archived from the original on April 7, 2013
^"'Calorie Burning' Enviga Tea Drink a Fraud, Group Says. CSPI to Sue Coke, Nestlé if Weight Loss Claims Persist", CSPI, December 4, 2006
^, CSPI, February 1, 2007, archived from the original on February 17, 2013, retrieved February 8, 2013
^ abcUS Fed News Service, Including US State News (February 28, 2009), , archived from the original on May 15, 2013 (requires registration)
^, Environmental Nutrition newsletter, March 1, 2007, archived from the original on May 15, 2013
^"FOXNews.com - Coca-Cola Energy Drink Investigated by Connecticut AG - Health News | Current Health News | Medical News". Fox News. 25 March 2015.
^ abc, CSPI, August 17, 2010, archived from the original on December 11, 2013, retrieved December 11, 2013
^Atlanta, Duane Stanford in (October 13, 2006). "Coke serves green tea to a world with calories to burn". The Sydney Morning Herald.
External linksedit
"Enviga-rate Your Weight Loss Reality" - opinion piece 2007-09-28 at the Wayback Machine
January 01, 1970
enviga, nestea, carbonated, canned, green, drink, trademark, nestlé, licensed, beverage, partners, worldwide, joint, venture, between, coca, cola, company, nestlé, available, three, flavors, green, tropical, pomegranate, mixed, berry, according, coca, cola, bu. Enviga is a Nestea carbonated canned green tea drink Enviga is a trademark of Nestle licensed to Beverage Partners Worldwide a joint venture between The Coca Cola Company and Nestle It is available in three flavors Green Tea Tropical Pomegranate and Mixed Berry 1 According to Coca Cola Enviga burns 60 to 100 calories per three 12 oz 330 ml cans due to its high EGCG and caffeine content The makers of the drink were sued for making fraudulent health claims about weight loss and agreed to settle and cease repeating them 2 EnvigaTypeCanned sparkling green teaManufacturerBeverage Partners Worldwide North America Country of origin United StatesIntroduced2006 Contents 1 Nutritional facts 2 Lawsuits over health claims 3 Sales 4 Flavors 5 See also 6 References 7 External linksNutritional facts editA can of Enviga has 5 calories 100 mg of caffeine 35 mg of sodium and 20 of the daily recommended calcium based on a 2 000 calorie diet It is sweetened with aspartame and has no carbohydrates fat or protein 3 Lawsuits over health claims editIn February 2007 the watchdog group Center for Science in the Public Interest CSPI filed a lawsuit over company claims that Enviga acts as a calorie burning and weight loss product as a negative calorie drink The group claims that if Coca Cola and Nestle stop marketing the product as a calorie burner they would drop possible litigation The beverage makers responded that they have deliberately avoided claims that Enviga is a weight loss product and that there exists independent research to substantiate the effects of the product The watchdog group alleged that it was only a three day study and that it was only presented in a conference by the Obesity Society the editors of journal Obesity where their conclusions were rejected 4 5 6 The lack of validity of the study was later referred to by the Attorney General in the settlement 7 Studies on the combination of caffeine and green tea anti oxidant have given mixed results and the results are not conclusive 8 The State of Connecticut also investigated the calorie burning qualities of the drink The State Attorney General Richard Blumenthal demanded 9 all scientific research associated with its calorie burning qualities 2 In February 2009 the companies made a settlement with Connecticut Attorney General Richard Blumenthal affecting several US states They agreed to pay 650 000 to the states remove any claims about weight loss and add disclaimers that weight loss can only occur via diet and exercise 7 According to the US Federal News Service the settlement requires that any marketing of Enviga or a similarly formulated beverage that uses the terms the calorie burner negative calories drink negative or makes any claims explicitly or implicitly that consumers will burn calories by drinking Enviga there must be a clear and conspicuous disclosure that the product does not produce weight loss without diet and exercise 7 In 2010 a US court of appeals did not allow a woman to sue Coca Cola for weight loss false advertising and CSPI reported that it would not appeal the decision 10 CSPI said that the sales of Enviga had collapsed after its 2009 settlement and that it had already met its goal of informing customers about the lack of efficacy of the beverage 10 CSPI announced that it was suing Coca Cola again but this time for its new beverage Vitaminwater 10 Sales editAs reported in the Sydney Morning Herald flavoured bottled water sports drinks and teas are increasing sales with the decline in sales of sugary soft drinks with cold tea the fastest growing non carbonated beverage category in the U S during the first half of 2006 Prior to launch Coke had been trailing and losing market share 11 in this sector to Pepsi AriZona and Snapple Flavors editDiscontinued Berry Pomegranate Peach Since the brand s inception and the launch of the three original flavors peach was the first to be dropped in favor of pomegranate as the third flavor See also editList of energy drinksReferences edit Coca Cola Company Press Release http www2 coca cola com presscenter pdfs enviga pdf a b Connecticut Probing Diet Drink Claims Attorney General Says Enviga s Boast Must Be Supported By Science Not Magic CBS News CBS News BBC News audio interview http news bbc co uk nolavconsole ukfs news hi newsid 6040000 newsid 6043700 bb rm 6043792 stm Burt Helm January 31 2007 Coke and Nestle Hit with a Lawsuit for Negative Calories archived from the original on April 7 2013 Calorie Burning Enviga Tea Drink a Fraud Group Says CSPI to Sue Coke Nestle if Weight Loss Claims Persist CSPI December 4 2006 Watchdog Group Sues Coke Nestle For Bogus Enviga Claims Green Tea Flavored Diet Soda Won t Help You Lose Weight Despite Claims of Negative Calories CSPI February 1 2007 archived from the original on February 17 2013 retrieved February 8 2013 a b c US Fed News Service Including US State News February 28 2009 Attorney General Announces Settlement Resolving Weight Loss Calorie burning Claims About Enviga archived from the original on May 15 2013 requires registration Does new Enviga tea drink really deliver negative calories in a can Product Watch Environmental Nutrition newsletter March 1 2007 archived from the original on May 15 2013 FOXNews com Coca Cola Energy Drink Investigated by Connecticut AG Health News Current Health News Medical News Fox News 25 March 2015 a b c CSPI to Drop Litigation Over Coke s Faded Enviga Sales Reportedly Plummeted After State Attorneys General Won Labeling Concessions CSPI August 17 2010 archived from the original on December 11 2013 retrieved December 11 2013 Atlanta Duane Stanford in October 13 2006 Coke serves green tea to a world with calories to burn The Sydney Morning Herald External links edit Enviga rate Your Weight Loss Reality opinion piece Archived 2007 09 28 at the Wayback Machine Retrieved from https en wikipedia org w index php title Enviga amp oldid 1213019621, wikipedia, wiki, book, books, library,
