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Wikipedia

MyNetworkTV

March 08, 2023

For other uses, see MyTV.

MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations division, and distributed through the syndication structure of Fox First Run. MyNetworkTV began its operations on September 5, 2006, with an initial affiliate lineup covering about 96% of the country,[2] most of which consisted of stations that were former affiliates of The WB and UPN that did not join the successor of those two networks, The CW. Under the ownership structure of Fox Corporation, the service is incorporated as a subsidiary company known as MyNetworkTV, Inc.[3]

MyNetworkTV
TypeSyndicated programming service
Country
United States
AvailabilityNationwide via OTA digital television
(covering 97% of the U.S.)[1]
FoundedFebruary 22, 2006; 17 years ago (2006-02-22)
HeadquartersLos Angeles, California
OwnerFox Corporation
ParentFox Television Stations
Key people
  • Frank Cicha
  • Jack Abernethy
Launch date
September 5, 2006; 16 years ago (2006-09-05)
Picture format
AffiliatesList of affiliates
Official website
www.mynetworktv.com

On September 28, 2009, following disappointment with the network's results, MyNetworkTV dropped its status as a television network and transitioned into a programming service, similar to Ion Television and The CW Plus, relying mainly on repeats of recent broadcast and cable series.[4][5][6][7]

Fox Corporation retained MyNetworkTV after the acquisition of 21st Century Fox by The Walt Disney Company was completed on March 20, 2019.[8]

Origins

See also: 2006 United States broadcast television realignment

MyNetworkTV arose from the January 2006 announcement of the launch of The CW, a television network formed by CBS Corporation and Time Warner which essentially combined programming from The WB and UPN onto the scheduling model of the former of the two predecessors.[9] As a result of several deals earlier in the decade, Fox Television Stations owned several UPN affiliates, including the network's three largest stations: WWOR-TV in Secaucus, New Jersey (part of the New York City market), KCOP-TV in Los Angeles and WPWR-TV in Chicago. Fox had acquired WWOR and KCOP after purchasing most of the television holdings of UPN's founding partner Chris-Craft Industries,[10] while WPWR was purchased by the company in 2003 from Newsweb Corporation. Despite concerns about UPN's future that came up after Fox purchased the Chris-Craft stations, UPN signed three-year affiliation renewals with the network's Fox-owned affiliates in 2003. That agreement's pending expiration, along with those involving other broadcasting companies, in 2006 as well as persistent financial losses for both it and The WB gave CBS Corporation (the parent company of UPN) and Time Warner (parent of The WB) the rare opportunity to merge their respective struggling networks into The CW.[9][11]

The CW's initial affiliation agreements did not include any of the UPN stations (nor alone independent station) owned by Fox Television Stations. In fact, as part of a ten-year affiliation deal with The WB's part-owner, Tribune Broadcasting, the coveted New York City, Los Angeles and Chicago affiliations all went to Tribune-owned stations (WPIX, KTLA and WGN-TV, respectively). In response to the announcement, Fox promptly removed all network references from logos and promotional materials on its UPN affiliates and ceased on-air promotion of UPN's programs altogether. However, in all three cases (especially in the cases of Los Angeles and Chicago), the WB affiliate was the higher-rated station; CW executives were on record as preferring the "strongest" WB and UPN affiliates.

Media reports speculated that the Fox-owned UPN affiliates would all revert to being independent stations, or else form another network by uniting with other UPN and WB affiliated stations that were left out of The CW's affiliation deals. Fox chose the latter route and announced the launch of MyNetworkTV on February 22, 2006, less than a month after CBS and Time Warner announced the formation of The CW on January 24.[12] It was reported by The Guardian that Fox would utilize MySpace, the social networking website; its parent company, News Corporation, had acquired in 2005, to help promote MyNetworkTV. Fox would also utilize MySpace's content-sharing model when it launched MyNetworkTV's website.[13] There were also rumors that MyNetworkTV's branding was inspired by that of MySpace's.

Programming

Main article: List of programs broadcast by MyNetworkTV

MyNetworkTV began operations on Tuesday, September 5, 2006, with the premieres of its two initial series. Some affiliates unofficially began branding their stations well beforehand in July into August to allow viewers to grow accustomed to their new brandings, though most fulfilled their existing WB and UPN network commitments and did not start branding in earnest until September 1 (the Friday before), when the majority of those affiliate agreements expired. The network provided a block of preview programming that aired the day before on September 4, though it did not launch officially that day due to the low audience figures traditionally associated with the Labor Day holiday.

Initially, programming aired Monday through Saturdays from 8:00 to 10:00 p.m. (Eastern and Pacific Time). As of April 2013, MyNetworkTV broadcasts ten hours of primetime programming each week, airing on Monday through Friday evenings from 8:00 to 10:00 p.m. Eastern and Pacific. MyNetworkTV does not air programming on weekends, the only broadcast service not to in the United States.

Heavy local sports preemptions were previously a problem for MyNetworkTV at its launch, as they were for all of the U.S. broadcast networks that have debuted since the January 1995 launches of The WB and UPN. However, these have become less of an issue with the end of the network's telenovela strategy, where an airing of the pre-empted telenovela episode rescheduled as soon as possible on the same day as required by default rather than the flexibility that affiliates of UPN, The WB or The CW had to push a show off to a weekend slot. With the service's switch to an all-rerun schedule in 2009, this effectively allows stations to pre-empt repeat programming at will to fit in sporting events (mainly those provided by syndication services such as ESPN Regional Television and the ACC Network, as some local events that had aired on its affiliates have moved to regional sports networks in the time since MyNetworkTV launched) without much consequence. During the telenovela era, affiliates often scheduled contractual "make goods" of the network's daily schedule between 3:00 and 6:00 a.m. local time. Not only are these light viewing hours, but they air after Nielsen processes its preliminary morning network ratings.

Telenovelas

 
Australian logo
Main article: MyNetworkTV telenovelas

The network's original format focused on the 18-to-49-year-old, English-speaking population[14][15] with programming consisting exclusively of telenovelas (a version of the soap opera format rarely attempted on American television outside of Spanish language broadcast networks, much less in primetime), starting with Desire and Fashion House. Originally, each series aired Monday through Friday in continuous cycles of 13-week seasons, with a one-hour recap of the week's episodes airing on Saturdays; when one series ended, another unrelated series would begin the following week. The fifth and sixth series, American Heiress and Saints and Sinners, appeared one hour per week on Wednesdays before abruptly vanishing from the schedule.[16] The MyNetworkTV serial lineup was broadcast in Australia on the W. Channel under the block name FOXTELENOVELA. In Canada, the first Desire/Fashion House cycle aired weekday afternoons on Toronto independent station CKXT-TV, which decided not to air subsequent cycles for unknown reasons.

Proposed programming

The announcement of the network also stated that additional unscripted reality-based and current-affairs programming were in development. These included:

MyNetworkTV abandoned the development of these programs in mid-2006, choosing to focus solely on telenovelas.

Later announcements by Fox regarding additional programming to air on MyNetworkTV owned-and-operated stations – such as Desperate Housewives repeats in traditional weekend syndication, a trial run of the sitcom Tyler Perry's House of Payne (which later moved to TBS), and the daytime viewer-participation game show My GamesFever[17] – never applied to the network as a whole.

Other programming

MyNetworkTV does not supply any children's programming, late-night programming or any news or sports programming. San Francisco affiliate KRON-TV (which has maintained a news department since it launched as an NBC affiliate in 1949), Philadelphia affiliate WPHL-TV (which produces a morning newscast, while its 10:00 pm newscast is produced by ABC O&O WPVI-TV), and Escanaba affiliate WJMN-TV (which started its news operation as a CBS affiliate) are currently the only stations aligned with the service that produce their own local news programming, giving MyNetworkTV the fewest news-producing stations among the six major broadcast networks (in comparison, The CW has four news-producing stations within its portfolio).

Some Fox stations that declined to carry 4Kids TV passed on that block to an affiliate of UPN/The CW or The WB/MyNetworkTV, or an independent station, in order for the Fox affiliate to air general entertainment programming or local newscasts on Saturday mornings (for example, WFLD in Chicago moved the 4Kids TV schedule to co-owned then-UPN affiliate WPWR-TV, while WFLD aired infomercials).

Some MyNetworkTV affiliates began carrying the Litton-owned E/I Go Time block since October 1, 2016. It would mainly be carried by CBS Television Stations, along with Gray Television and Sinclair Broadcast Group to carry the block.[18] Other groups carrying it are Cox, Hearst, NPG, Scripps, and Weigel.[19]

Some MyNetworkTV affiliates began carrying the Steve Rotfeld Productions-owned E/I Xploration Station block since September 13, 2014. It would mainly be carried by Fox Television Stations, along with Nexstar Media Group to carry the block.[20][21] Other groups carrying it are Gray Television and Sinclair Broadcast Group.[22][23]

Many of the service's other affiliates carry local newscasts produced through a news share agreement with a station affiliated with one of the major networks (most often, these are produced by those owned or managed alongside the local MyNetworkTV-affiliate station), and may serve as broadcasters for local sports teams. They may also air Big Four network programming as an alternate outlet due to either breaking news or major sporting events.

Revamping the schedule

In response to the telenovela lineup's poor ratings performance, highlighted by an average household rating of 0.7%, reports surfaced[24] that Fox executives were planning a major revamp of MyNetworkTV's programming, decreasing its reliance on telenovelas and adding new unscripted programs to the schedule such as reality shows, game shows (such as My GamesFever), movies and sports, and a possible revisit to a deal with the Ultimate Fighting Championship.[25] However, MyNetworkTV instead signed a deal with another mixed martial arts organization, the International Fight League, in conjunction with Fox Sports Net.[26]

On February 1, 2007, Greg Meidel, who was named to the newly created position of network president just ten days earlier, confirmed the rumors and unveiled a dramatically revamped lineup.[27][28] The intent of the shakeup was to increase viewer awareness of the network (and boost viewership, in turn), as well as to satisfy local affiliates who were disappointed over the poor ratings performance of the network under its initial format. After March 7 (when Wicked Wicked Games and Watch Over Me finished their runs), telenovelas were reduced to occupying only two nights of its programming schedule, airing in two-hour movie-style blocks rather than each of the serials airing in a one-hour, five-night-a-week format. The remainder of the schedule included theatrical movies and the new IFL Battleground (originally titled Total Impact). In addition, the Saturday night telenovela recaps ended immediately, with movies running on that night until March. The 1986 film Something Wild aired on February 3, becoming the network's first non-telenovela presentation.

Specials (ranging from the World Music Awards to the Hawaiian Tropic International Beauty Pageant) and reality programming were also a part of the network's reformatting, with the first two specials airing on March 7. MyNetworkTV also reduced its telenovela programming to a single night each week, with American Heiress and Saints & Sinners airing for one hour each on Wednesdays until their unexpected termination, due to incompatible flow with IFC Battleground from Monday to Tuesday as far as promotions. The new Thursday night movie block featured mostly action/adventure films, with Friday night featuring a mix of contemporary classic films, beginning on June 5.[29]

A side effect of the new programming schedule was the loss of the network's claim that it was the only U.S. broadcast network at the time to have its entire programming schedule available in high definition, due to the IFL, some of the network's movies and additional programs being produced exclusively in 480i standard definition.[30] In the fall of 2007, MyNetworkTV dropped telenovelas altogether, and began to air reality series and sports programs.[31]

On September 1, 2007, the network aired its first live program, the men's final of the AVP Croc Tour's Cincinnati Open. The network debuted its first sitcom, the Flavor Flav vehicle Under One Roof, on April 16, 2008; because the series used Canadian writers, it was unaffected by the 2007–08 Writers Guild strike.

On February 26, 2008, the network announced it had picked up the rights to air WWE SmackDown, which left The CW at the end of September 2008. The first SmackDown episode on MyNetworkTV aired on October 3, 2008.[32][33] The first episode of WWE SmackDown pulled in the largest audience in MyNetworkTV history with 3.2 million viewers, and for the first time, put the network in fifth place for the night – ahead of The CW – and was the top-rated program that night in the male 18-34 and 18-49 demographics.[34]

Out-of-pattern scheduling

Depending on the market, many current and former affiliate stations have presented MyNetworkTV programs out of pattern – either to run syndicated programs or local newscasts or because of an existing affiliation with another network:

  • Network flagship WWOR-TV in Secaucus, New Jersey (New York City market) in the 2013–14 season, aired a two-hour block of reruns of The Simpsons on Thursday nights from 8 to 10 pm (at that time, the station was already airing regularly scheduled reruns of the show weeknights from 6:30 pm to 7:30 pm; reruns currently air in the market in late nights on co-owned Fox O&O WNYW); a dual airing of House reruns, which was scheduled by the network at 8-10 PM on Thursday nights at that time, was instead run by WWOR on Saturday nights in the same timeframe. (Incidentally, Fox aired first-run Simpsons episodes on Thursday nights at 8 pm for a period in the early '90s.)
  • KCOP-TV in Los Angeles, the network's West Coast flagship, moved MyNetworkTV's block to 11:00 pm to 1:00 am weeknights as of September 14, 2015, replacing the primetime hours with two hours of entertainment newsmagazine programming, including TMZ Live and Hollywood Today Live, by far the most high-profile move of the network out of primetime.
  • WPWR-TV in Gary, Indiana/Chicago moved MyNetworkTV to 9:00-11:00 p.m. timeslot on September 1, 2016, and became the CW affiliate for Chicago, replacing WGN-TV.[35] The network continues to air in the timeslot since losing the network to WCIU-TV.
  • From MyNetworkTV's launch through August 18, 2017, KRON-TV—San Francisco aired MyNetworkTV programming on an hour delay from 9:00 to 11:00 p.m. (Pacific Time), which is bookended by local evening newscasts (an hour-long newscast at 8:00, and a half-hour 11:00 pm newscast carried over from its former NBC affiliation). KRON-TV moved the network's programming to late-night when it launched an hour-long newscast at 10:00 p.m. on May 16, 2016, and another newscast at 9:00 p.m. on August 21, 2017, respectively.
  • KZJO in Seattle, Washington airs MyNetworkTV programs from 1:00 to 3:00 am, with syndicated reruns airing during the 8:00 p.m. (Pacific Time) hour and a newscast produced by Fox-owned sister station KCPQ airing at 9:00 pm. The MyNetworkTV block is so played down on the station's schedule that their website erroneously notes it ended the affiliation in 2011 when it rebranded to "JoeTV" as part of then-station owner Tribune Media's attempts to brand stations more locally rather than by their network affiliations. In 2021, a year after Fox purchased it, the station was rebranded again as "Fox 13+".
  • KAYU-TV in Spokane, Washington has MyNetworkTV on 28.2. The station airs its programming 5:00 pm to 7:00 pm (Pacific Time) while the remainder of the schedule is filled by programming from Antenna TV.
  • KPDX in Portland, Oregon airs MyNetworkTV programs from 10:00 pm to 12:00 am, due to a two-hour-long 8:00 pm (Pacific Time) newscast produced by Fox-affiliated sister station KPTV (which debuted on September 8, 2008 as a one-hour program, before expanding to its current two-hour format on August 25, 2014).
  • From MyNetworkTV's launch through September 19, 2009, KQCA—Sacramento, California aired MyNetworkTV programming one hour earlier (7:00 to 9:00 pm) than most other Pacific Time Zone affiliates since it aired repeats of The Oprah Winfrey Show at 9:00 pm as a lead-in to the station's 10:00 p.m. newscast that is produced by NBC-affiliated sister station KCRA-TV. KQCA then presented MyNetworkTV programming in a pattern, with the 7:00 pm hour being filled by syndicated reruns until the 2014–15 television season. At that point, KQCA started filling the 8:00 to 10:00 pm block with syndicated comedies, extending their "Come Home to Comedy" block from 5:00 to 10:00 pm. KQCA airs MyNetworkTV programming in late night from 12:00 to 2:00 a.m.
  • During its time as a MyNetworkTV affiliate, KJZZ-TV—Salt Lake City, Utah aired MyNetworkTV programming from midnight to 2:00 am (Mountain Time),[36] and branded by its call letters rather than the network's standardized branding conventions (under which it would have branded as My 14); the reasons included a local marketing agreement with then-CBS owned-and-operated station KUTV, which allowed KJZZ to rebroadcast some syndicated programs from KUTV. The service had originally aired from 11:00 pm to 1:00 am. at the network's launch. St. George independent station KCSG replaced KJZZ as Utah's MyNetworkTV affiliate on August 18, 2008.[37] KUSG, a former KUTV satellite, added MyNetworkTV to its schedule on September 20, 2010; however, it delays the service's programming by one hour (airing from 8:00 to 10:00 pm) to accommodate a KUTV-produced 7:00 pm newscast. In November 2010, KUSG completely replaced KCSG as Utah's MyNetworkTV affiliate and changed its call letters to KMYU, also adding a simulcast to KUTV's second subchannel to serve the main Salt Lake City market.
  • KEVU-CD—Eugene, Oregon airs the MyNetworkTV schedule from 9:00 to 11:00 pm Pacific Time, following a two-hour block of syndicated talk shows.
  • KWKB—Iowa City, Iowa initially carried dual affiliations with both The CW and MyNetworkTV, and aired the latter's programming from 9:00 to 11:00 pm (Central Time) weeknights, immediately following CW programming. On September 19, 2011, KWKB dropped its affiliation with the network (filling the timeslot with local programming), which temporarily left the market without a MyNetworkTV affiliate. In early October 2011, Cedar Rapids ABC affiliate KCRG-TV began carrying MyNetworkTV on its second digital subchannel; however, it delays the service's programming to 12:00 to 2:00 am on Tuesday through Saturday mornings with locally produced and syndicated programs airing during the prime time hours.
  • KDMI—Des Moines, Iowa, which rejoined MyNetworkTV on October 3, 2011 as a secondary affiliation and was affiliated with the service until September 2014, aired the service's programming weeknights from 11:00 pm to 1:00 am Central Time due to programming commitments to its This TV affiliation. Before dropping the network in September 2009, it had aired MyNetworkTV programming in a pattern. For nearly a year after KDMI initially dropped MyNetworkTV, CW affiliate KCWI-TV aired WWE SmackDown from the service on Saturdays from 7:00 to 9:00 pm, but did not air the remainder of the service's programming.
  • During its time as a dual CW-MyNetworkTV affiliate, KNVA—Austin, Texas aired MyNetworkTV programming Monday through Saturdays from 9:00 to 11:00 pm, immediately following The CW's primetime lineup. In the month prior to the conversion of Llano-based sister station KBVO (which previously operated as a semi-satellite of NBC affiliate KXAN-TV) to a standalone MyNetworkTV affiliate, it aired the service's programming weeknights from 10:00 pm to 12 midnight, following a KXAN-produced 9:00 pm newscast which debuted on September 28, 2009 (coinciding with MyNetworkTV's transition to a syndication programming service) and a repeat of The Office.
  • KRBK—Osage Beach, Missouri (serving the Springfield market) switched to a primary Fox affiliation on September 1, 2011, shifting MyNetworkTV programming to 9:00 to 11:00 pm, immediately following Fox programming. During its time as an exclusive MyNetworkTV affiliate, it aired the service's schedule in a pattern.
  • WLMT-DT2—Memphis, Tennessee, which affiliated with MyNetworkTV in October 2010, presented the service's Monday through Thursday lineups in pattern but aired its Friday lineup on Saturdays from 9:00 to 11:00 pm until November 14, 2011, when the subchannel switched its primary affiliation from the Retro Television Network to Me-TV. Since then, WLMT-DT2 has presented all MyNetworkTV programming in pattern with content from Me-TV airing at all other times. In the year before its move to cable channel Syfy in October 2010, WWE SmackDown aired on WLMT's main channel on Saturdays from 7:00 to 9:00 p.m., although the remainder of MyNetworkTV's lineup was not carried. WLMT temporarily dropped MyNetworkTV programming in June 2013 while transitioning to a new owner and new studio facility.
  • WNTZ-TV—Alexandria, Louisiana-Natchez, Mississippi and WEVV-DT2—Evansville, Indiana, both secondary MyNetworkTV affiliates, air MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m. (Central Time). Prior to July 1, 2011, when WEVV-DT2 replaced WTVW as Evansville's Fox affiliate, WEVV-DT2 aired MyNetworkTV programming at its recommended timeslot; from that point onward until July 2015 (when it moved the service's programming to its current timeslot in preparation for the August 3 relaunch of parent CBS affiliate WEVV-TV's news department and the concurrent debut of an hour-long primetime newscast for WEVV-DT2 that follows Fox programming),[38] the subchannel aired the service's schedule weeknights from 9:00 to 11:00 p.m., immediately following Fox programming. WNTZ moved the MyNetworkTV lineup to 11:00 p.m. to 1:00 a.m. on September 9, 2013, in order to air the short-lived revival of The Arsenio Hall Show at 10:00 p.m.
  • WCIX—Springfield, Illinois aired MyNetworkTV programming on a one-hour delay weeknights from 8:00 to 10:00 p.m. (Central Time), in order to accommodate a weeknight 7:00 p.m. newscast produced by sister station WCIA. In September 2017, they moved the newscast to 9 p.m. and MyNetworkTV programming now airs in pattern.
  • WISE-DT2—Fort Wayne, Indiana aired MyNetworkTV programming from 10:30 p.m. (following a local newscast produced by its NBC-affiliated parent station) to 12:30 a.m. on a secondary basis from August 1, 2011 to March 1, 2013. Since WFFT-TV (whose Fox affiliation was assumed by WISE-DT2 in 2011) rejoined Fox on the latter date, WISE-DT2 has aired MyNetworkTV programming in pattern as an exclusive affiliate.
  • WNAC-TV—Providence, Rhode Island, also a secondary affiliate, aired MyNetworkTV programming weeknights from 11:30 p.m. to 1:30 a.m., with Saturday primetime shows running on early Sunday mornings from 1:30 to 3:30 a.m. until 2009 (WNAC has since moved the MyNetworkTV affiliation to a digital subchannel, then later moved to a subchannel of WPRI-TV which presents the service's programming in pattern).
  • WGGB-DT2—Springfield, Massachusetts, also a secondary affiliate, airs MyNetworkTV programming weeknights from 11:05 p.m. to 1:05 a.m.
  • WLIO-DT2—Lima, Ohio, also a secondary affiliate, airs MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m.
  • WTRF-DT2—Wheeling, West Virginia-Steubenville, Ohio aired MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m. until Fox-affiliated with a subchannel of NBC affiliate WTOV-TV in September 2014, when it began airing the service's schedule in pattern.
  • WXTX—Columbus, Georgia aired MyNetworkTV programming from 12:05 to 2:05 a.m., until the station terminated its secondary affiliation with the service in 2012 (MyNetworkTV does not currently have an over-the-air affiliate in the Columbus market).
  • WTHI-DT2—Terre Haute, Indiana – which became the first MyNetworkTV affiliate in that market on September 1, 2011, when it also assumed the Fox affiliation from WFXW (now ABC affiliate WAWV-TV) – airs MyNetworkTV programming as a secondary affiliation from 11:00 p.m. to 1:00 a.m.
  • WKTC—Columbia, South Carolina previously scheduled MyNetworkTV programming in pattern until March 17, 2014, when it became a primary affiliate of The CW (the first dual affiliate of both networks since 2011);[39] the station retains a secondary MyNetworkTV affiliation, airing its lineup after The CW's primetime schedule from 10:00 p.m. to 12:00 a.m.
  • WUAB—Cleveland, Ohio introduced a 9:00-10:30 PM newscast by sister channel WOIO on September 21, 2015. This shifted MyNetworkTV programming to airing from 11 p.m. to 1 a.m. weeknights. After WUAB replaced WBNX as the market's CW affiliate in July 2018, the CW's network schedule has been carried in full pattern while MyNetworkTV programming was shifted again to 1-3 a.m. weeknights (the aforementioned 9 p.m. newscast reverted to its previous 10-11 p.m. timeslot). In January 2019, MyNetworkTV was moved to sister station WOIO's digital subchannel 19.2 - which predominantly carries MeTV - where MyNetworkTV airs from 1 to 3 a.m. late nights.
  • KDFI—Dallas, Texas - Starting in August 2017, this affiliate has moved MyNetworkTV programming to the 8:00 p.m. to 10:00 p.m. (Central) timeslot in order to air two episodes of Family Feud at 7:00 p.m., and has changed its branding to "Fox 4 More". From launch until that time, KDFI aired MyNetworkTV's programming live at 7:00 p.m., and was branded "My 27".
  • WFTC—Minneapolis, Minnesota - On December 31, 2016, WFTC moved My Network programming to 8:00-10:00 p.m. due to adding Syndicated programming. On September 18, 2017, My Network programming was moved to 9:00-11:00 p.m. due to WFTC, now being rebranded as "Fox 9+", introducing a 7:00 p.m. newscast and adding additional syndicated programming. On July 16, 2018, WFTC expanded their 7:00 p.m. news to 1 hour, combined with adding more syndicated programming, shifted My Network programming to 10:00 p.m. to 12:00 a.m.
  • WVNS-DT2—Lewisburg/Bluefield/Beckley, West Virginia also a secondary affiliate, airs MyNetworkTV programming from 12:00 to 2:00 a.m. on Tuesday through Saturday mornings.
  • KOLN-DT3/KGIN-DT3/KSNB-DT2—Lincoln-Grand Island, Nebraska airs MyNetworkTV programming from 12:00 to 2:00 a.m. on Tuesday through Saturday mornings.
  • WMYT-TV—Rock Hill, South Carolina-Charlotte, North Carolina began airing MyNetworkTV programming from 11:00 p.m. to 1:00 a.m. in September 2018, using the time slot to air syndicated comedies.
  • WRBW—Orlando, Florida began airing MyNetworkTV programming from 10:00 p.m. to midnight, effective August 12, 2019, using the 8:00 p.m. to 10:00 p.m. time slot to air an 8 p.m. newscast, syndicated comedies, and a repeat showing of Dr. Phil.
  • WPHL-TV—Philadelphia, Pennsylvania began airing MyNetworkTV programming from 2 to 4 a.m. on Tuesday through Saturday mornings as of the fall of 2019, using the 8 to 10 p.m. time slot to air syndicated comedies.
  • WCTX—New Haven-Hartford, Connecticut began airing an 8-11:35 p.m. newscast produced by sister station WTNH on March 16, 2020, pushing MyNetworkTV programming to late night; it now airs from 11:35 p.m. to 1:35 a.m.
  • WATL—Atlanta, Georgia began airing newscasts produced by sister station WXIA-TV from 8 to 10 p.m. on December 2, 2019, pushing MyNetworkTV programming to late night; it now airs from midnight to 2 a.m.
  • WDCA—Washington, D.C. airs an 8:00 p.m. half-hour newscast produced by sister station WTTG, an episode of Family Feud, a 9:00 p.m. half-hour newscast also produced by WTTG and an episode of Extra from 8:00 p.m. to 10:00 p.m. MyNetworkTV programming currently airs from 11:00 p.m. to 1:00 a.m.

Viewership

Original format

See also: MyNetworkTV telenovelas

MyNetworkTV's debut was far from successful. Desire scored a 1.1 household rating/2 share; Fashion House went up to 1.3/2.[40] Fox had sold about half of its projections of $50 million in advance commercial sales.[41] On March 7, 2007, MyNetworkTV began to be included in Nielsen's daily "Television Index" reports, alongside the other major broadcast networks, although it was still not part of the "fast nationals" that incorporate the other networks.[42][43] Last-minute changes to MyNetworkTV's 2007-08 fall schedule included the retitling of the reality series Divorce Wars to Decision House, and the addition of Celebrity Exposé and Control Room Presents to the network's Monday lineup as well as a one-hour IFL Battleground, followed by NFL Total Access on Saturdays.[44]

The network's shift from telenovelas to reality shows and movies produced only a small bump in the ratings. It averaged only a .7 household rating during September 2007.[45] MyNetworkTV continues to be the second lowest-rated English-language broadcast network in the United States, ahead of only Ion Television. The night MyNetworkTV debuted WWE SmackDown, the network took fifth place in household ratings ahead of The CW, but went back to sixth place shortly afterward. Of the six broadcast networks, Nielsen Media Research said that only MyNetworkTV had increased viewership, with 1.76 million viewers per night, up 750,000 from the previous season.[46]

On January 5, 2009, MyNetworkTV aired episodes of the 2002 revival of The Twilight Zone (which originally aired on UPN, one of the networks MyNetworkTV had replaced). The series helped the network's ratings rise, along with WWE SmackDown, becoming the second highest-rated program on the network. The highest-rated program to have ever aired on MyNetworkTV is a December 10, 2008 broadcast of the 1990 comedy film Home Alone, which brought in 3.70 million viewers (although not a record), but earned a 1.4 rating among the 18-49 adult demographic.[47]

Current format

On February 9, 2009, Fox Entertainment Group announced that MyNetworkTV would convert from a television network to a programming service, similar to that of Ion Television, with a focus on repeats of acquired programs originally aired on broadcast and cable networks and in first-run syndication.[4][48][49] Litton Entertainment had reportedly expressed interest in leasing MyNetworkTV's Saturday evening time slots,[50] which MyNetworkTV chose to instead turn back over to its affiliates. MyNetworkTV began airing more syndicated programming in the fall, which included game shows and dramas, five nights a week.[51] This required the network's affiliates to re-negotiate a new affiliate agreement with the new corporation within Fox operating MyNetworkTV, Master Distribution Service, Inc., though it also gave a full and unencumbered "out" to stations which chose to end their association with MyNetworkTV under this guise, which Ion Television did with their three affiliates.[52]

On April 12, 2010, WWE announced that WWE SmackDown would move to the Syfy cable channel that October; the move left MyNetworkTV with no first-run programming other than that it shared with its syndicators.[53] Despite the lack of first-run programming, MyNetworkTV renewed its affiliation contracts for three more years on February 14, 2011. The programming service has seen significant viewership growth since its 2006 startup as a television network. Although ratings on MyNetworkTV do not match those of the other broadcast networks, Nexstar CEO Perry Sook noted his approval of its business model at the time, saying that Nexstar's MyNetworkTV stations get 'more (local ad) inventory per hour' than they would be associated with a traditional network such as Fox or ABC.[54] Nexstar has since become the largest affiliate base for The CW through several acquisitions.

In announcing its fall schedule for the 2012-13 schedule, MyNetworkTV executives revealed that the programming service increased ratings over the previous year, and rated as the #6 most-watched network during the 2011–12 season with around 2.5 million viewers.[55]

Affiliates

Main article: List of MyNetworkTV affiliates

MyNetworkTV has 186 owned-and-operated or affiliate stations in the United States, reaching 84.39% of all U.S. households with at least one television set (totaling approximately 263,699,742 homes). This number includes six stations owned at the time of its launch by companies involved in the founding of competitor The CW: three were owned by Tribune Broadcasting (located in Atlanta, Philadelphia and Seattle), and three owned by CBS Corporation (the Gannett Company purchased Atlanta affiliate WATL from Tribune shortly after Fox confirmed it as a MyNetworkTV affiliate,[56][57] with the sale being finalized on August 7, 2006). The Tribune Company sold its stake in The WB, in exchange for long-term affiliation contracts with The CW (Time Warner and CBS jointly own the network instead).

On March 6, 2006, the Sinclair Broadcast Group announced an agreement to affiliate 17 of its stations with MyNetworkTV (consisting mostly of stations that were set to lose their WB affiliations when The CW launched, as well as a few that were affiliated with UPN or operated as independent stations). This occurred despite the widespread presumption that affiliations with The CW, which at that point was in the process of signing affiliates in most markets, would be more valuable; however, Sinclair implied that MyNetworkTV was more financially attractive for the company (of the Sinclair stations that initially affiliated with MyNetworkTV, San Antonio affiliate KMYS has since disaffiliated from the service; its August 30, 2010 affiliation swap with Fredericksburg-based CW affiliate KCWX was the first and so far only known affiliation switch between same-market affiliates of the two outlets since their formation in 2006).[58][59] One day later on March 7, Raycom Media announced that its WB and UPN stations (including WUAB/Cleveland, Ohio, KFVE/Honolulu, Hawaii and WBXH-CA/Baton Rouge, Louisiana) would also become charter affiliates of MyNetworkTV.[60]

One of the stations named in a list of newly signed MyNetworkTV affiliates that Fox Entertainment Group released on April 26, 2006, was KNVA in Austin, Texas, which The CW had also added to its own list of confirmed affiliates one week prior.[61] On May 1, 2006, another previously-confirmed CW affiliate, KWKB in Iowa City, Iowa, signed on as a MyNetworkTV charter affiliate.[62] Until October 2009, these two stations were the only ones to be aligned with both new networks (KNVA has since become an exclusive CW affiliate as parent station KXAN-TV converted its semi-satellite KBVO into a standalone MyNetworkTV affiliate[63]); KNVA branded its MyNetworkTV lineup under the banner "MyNetworkTV on The CW Austin," while KWKB's website features station logos labeled as both "KWKB The CW" and "My KWKB". In May, WAWB in Huntsville, Alabama officially announced that it would become a MyNetworkTV affiliate, and subsequently changed its call letters to WAMY.

On July 12, 2006, the network announced affiliation agreements with seven additional stations (including WBFS-TV/Miami, KTVD/Denver, WUPL/New Orleans and WAWS/Jacksonville, Florida (WAWS, along with WSYX/Columbus, Ohio and WHP-TV/Harrisburg, Pennsylvania carry MyNetworkTV on digital subchannels).[64] The deal with CBS Television Stations to have MyNetworkTV affiliate with stations that were left out of The CW's affiliation deals with the group came as a surprise in the broadcasting industry, especially after the icy reception between CBS and News Corporation (which became 21st Century Fox through the July 2013 spin-off of the company's publishing unit and Australian television properties) that began after both it and The CW came into the picture, as they refused to allow WBFS, WUPL and Boston's WSBK-TV to affiliate with MyNetworkTV as a response to pulling UPN branding from that network's Fox-owned stations.

In August 2006, MyNetworkTV filled in its remaining gaps within the top 100 television markets. On August 11, the network announced affiliations with WNAC-TV in Providence, Rhode Island (as a secondary affiliate) and WNGT-LP in Toledo, Ohio. Additionally, on August 22, MyNetworkTV added KAUT-TV in Oklahoma City, Oklahoma and WRGT-TV in Dayton, Ohio (the latter of which would carry the network on a digital subchannel) to the affiliate list on its website; also that month, WZMY in Derry, New Hampshire was announced as the network's Boston area affiliate (WBIN – the former WZMY – disaffiliated with MyNetworkTV in September 2011, at which time WSBK (which had shunned MyNetworkTV at its formation in 2006) took over the MyNetworkTV affiliation in Boston; KAUT became an independent station in September 2012, with MyNetworkTV moving to former independent KSBI).[65][66][67][68][69]

From its inception as a network until July 2010, Mobile, Alabama was the largest city where MyNetworkTV did not have an affiliate, although Fort Walton Beach, Florida-based WFGX serves as the affiliate for the Mobile–Pensacola–Fort Walton Beach market. This was due to WFGX's weak analog signal, which was not receivable west of Pensacola, and the lack of a must-carry agreement with Comcast's Mobile system, most likely a remnant of the station's former status as a low-rated Jewelry Television affiliate prior to MyNetworkTV's launch); WFGX has since relocated its digital transmitter to Robertsdale, Alabama (where the Mobile-Pensacola market's other television stations maintain transmitters), providing an over-the-air MyNetworkTV affiliate in the Mobile area proper for the first time. On September 28, 2009, three stations owned by Ion Media Networks (WPXX-TV in Memphis, Tennessee and WEPX-TV, along with satellite station WPXU-TV, in the Greenville-New Bern-Washington, North Carolina market), due to an affiliation agreement made by their previous owners, dropped their MyNetworkTV affiliations to become full-time Ion Television owned-and-operated stations as they had been prior to September 2006 (the affiliation in the Greenville-New Bern market was taken over by NBC affiliate WITN-TV, which carries the network on a digital subchannel).

Memphis CW affiliate WLMT – which picked up MyNetworkTV for the sole purpose of carrying SmackDown, and due to the conversion into a programming service – elected to not carry the remainder of the network's schedule; eventually, after SmackDown moved to Syfy, WLMT began carrying the remainder of the MyNetworkTV lineup as a secondary affiliation (to the Retro Television Network) on its second digital subchannel.

Also in September 2009, Des Moines, Iowa affiliate KDMI disaffiliated from MyNetworkTV, replacing it with programming from the station's existing This TV affiliation. CW affiliate KCWI-TV picked up the local rights to SmackDown, and for nearly a year afterward, aired it in a manner very similar to its scheduling on WLMT. Until October 3, 2011, when KDMI rejoined the service, Des Moines was the largest television market without a MyNetworkTV affiliate – either over-the-air or on cable (CBS affiliate KCCI took over the MyNetworkTV affiliation from KDMI in December 2014, carrying it as a primary affiliation on its third digital subchannel).[70] On September 19, 2011, Cedar Rapids, Iowa affiliate KWKB dropped the service, while retaining its existing CW affiliation; ABC affiliate KCRG-TV later picked up MyNetworkTV for its second digital subchannel.

On February 10, 2014, St. Louis affiliate WRBU disaffiliated from MyNetworkTV, and converted into an Ion Television O&O, as a result of its sale to Ion Media Networks through Roberts Broadcasting's gradual sale of its television stations in order to raise money to pay off creditors in its Chapter 11 bankruptcy proceedings; this resulted in St. Louis temporarily displacing Spokane, Washington as the largest market without a MyNetworkTV affiliate until November 17, 2014, when CBS affiliate KMOV began carrying it on a digital subchannel.[71][72]

Due to the availability of "instant duopoly" digital subchannels that are likely easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic time slots, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when those networks started in January 1995. For several years, UPN had affiliation gaps in several of the top 30 markets, and by 2005 managed to reach only 86% of the population. This resulted in that network having to settle for secondary affiliations with stations that were already affiliated with other networks. In those markets, programs (such as Star Trek: Voyager and Star Trek: Enterprise) were either shown out of their intended timeslots or not at all, leading to many viewer complaints. There are a handful of smaller markets, however, where MyNetworkTV holds a secondary affiliation – even on digital subchannels – because those markets are home to only a very small number of stations, and want to place more emphasis on programming from ABC, CBS, NBC and Fox – which may have previously lacked affiliations in those markets – on those subchannels.

Nevertheless, because MyNetworkTV was announced after the formation of The CW and therefore got most of the "leftover" stations shut out by The CW, there are still availability issues in some markets. Also, the network is mostly relegated to low-powered stations in some smaller markets, which do not have must-carry status. The arrival of WWE SmackDown to the network has made this issue the most visible, as wrestling fans complained about the lack of availability for MyNetworkTV in several markets that have CW affiliations. This was most evident in Lexington, Kentucky, where local SmackDown viewers actually protested that they could not watch the program because low-powered MyNetworkTV/Retro Television Network affiliate WBLU-LP lacked carriage on cable providers in the market, and as an Equity Media Holdings station with no local presence outside of engineering staff, had no communication with the station to speak of.[73][74] That was solved shortly afterward when ABC affiliate WTVQ agreed to move its weather forecast service to digital subchannel 36.3 and convert the 36.2 subchannel into a MyNetworkTV affiliate, stripping WBLU of its affiliation in the process.[75]

On September 19th, 2022, WSBK-TV in Boston, Massachusetts and WBFS-TV in Miami, Florida both dropped MyNetworkTV and returned as full-time Independent stations, leaving Boston and Miami as the largest markets without a MyNetworkTV affiliate.

Branding

In the months leading up to MyNetworkTV's launch, several of its charter stations changed their on-air identities in preparation for joining the network, including all of the network's owned-and-operated stations under sister company Fox Television Stations. Affiliates also began to air network promotions featuring the theme, "Entertainment you can call your own." At first, many Fox-owned charter stations branded their soon-to-be MyNetworkTV O&Os with the "My" moniker (for example, WWOR-TV was branded as "My 9"). However, by the third week of October 2006, at least one station, Los Angeles O&O KCOP-TV, went to a two-column brand – verbally identifying as "MyNetworkTV Channel 13," and using a logo combining that used by the network (on the left side) and the station's channel number, 13 (on the right); KCOP switched to the simpler "My 13" branding in May 2007.

While "My [channel #]" is the conventional branding style for MyNetworkTV's stations, some stations use the network's logo style with different names, such as WSTR-TV (which formerly branded as "My 64", but revived its former brand "Star 64" in 2009). Especially after its shift in business model, some affiliates began to drop the "My" branding and logo in favor of local brands, such as KZJO (which re-branded from "myQ²", in reference to its sister station KCPQ "Q13 Fox", to "JoeTV", following similar moves by Tribune Media-owned The CW stations to adopt local brands), WTTA (which switched its branding from "My TV Tampa Bay" to "Great 38" in September 2013), WPMY (which switched from "My Pittsburgh TV" to "22 the Point" in August 2015 and even changed their call sign to WPNT to fit the new branding), former affiliate KAUT-TV (initially "OK43", but later "Freedom 43" as part of its efforts to appeal to Oklahoma's military community), and various Nexstar Media Group-owned affiliates (which use similar brands derived from their call letters and channel numbers, such as KARZ-TV "Z42").

In 2017, Fox began to re-brand some of its MyNetworkTV O&Os to closer associate them with their parent Fox stations, such as WDCA, which became "Fox 5 Plus".[76] Meredith emulated this approach on KPDX and WNEM-DT2, which similarly re-branded as "Fox 12 Plus" and "WNEM-TV 5 Plus".[77][78] Fox's KCOP rebranded from "My 13" to "KCOP 13" after moving MyNetworkTV to an overnight schedule in 2021, but eventually adopted the "Fox 11 Plus" branding in 2023.[79]

At the time plans for MyNetworkTV were announced, there was at least one station that was using a similar moniker. WZMY-TV in Derry, New Hampshire filed a trademark for the "MyTV" name on July 6, 2005, and for a short time there was speculation that the station would file a lawsuit against Fox for the use of "MyTV".[80] The concerns were rendered moot in July 2006, when WZMY announced that it would be Boston's affiliate for the new network.[81]

MyNetworkTV does not display an on-screen logo bug in the bottom right-hand corner of the screen, although its affiliates are inclined to display their own logo bug during the service's program lineup if they choose to incorporate it. However, on November 13, 2006, it began to incorporate a translucent logo of the program currently being aired on the bottom left side, but it discontinued this practice in March with the beginning of the third telenovela cycle.

See also

References

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External links

  •   Media related to MyNetworkTV at Wikimedia Commons
  • Official website  

March 08, 2023
mynetworktv, other, uses, mytv, unofficially, abbreviated, mytv, mynet, mntv, sometimes, referred, network, american, commercial, broadcast, television, syndication, service, former, television, network, owned, corporation, operated, television, stations, divi. For other uses see MyTV MyNetworkTV unofficially abbreviated MyTV MyNet MNT or MNTV and sometimes referred to as My Network is an American commercial broadcast television syndication service and former television network owned by Fox Corporation operated by its Fox Television Stations division and distributed through the syndication structure of Fox First Run MyNetworkTV began its operations on September 5 2006 with an initial affiliate lineup covering about 96 of the country 2 most of which consisted of stations that were former affiliates of The WB and UPN that did not join the successor of those two networks The CW Under the ownership structure of Fox Corporation the service is incorporated as a subsidiary company known as MyNetworkTV Inc 3 MyNetworkTVTypeSyndicated programming serviceCountryUnited StatesAvailabilityNationwide via OTA digital television covering 97 of the U S 1 FoundedFebruary 22 2006 17 years ago 2006 02 22 HeadquartersLos Angeles CaliforniaOwnerFox CorporationParentFox Television StationsKey peopleFrank CichaJack AbernethyLaunch dateSeptember 5 2006 16 years ago 2006 09 05 Picture format720p HDTV upscaled to 1080i locally in some markets 480i SDTV 16 9 widescreen or 4 3 letterboxAffiliatesList of affiliatesOfficial websitewww wbr mynetworktv wbr comOn September 28 2009 following disappointment with the network s results MyNetworkTV dropped its status as a television network and transitioned into a programming service similar to Ion Television and The CW Plus relying mainly on repeats of recent broadcast and cable series 4 5 6 7 Fox Corporation retained MyNetworkTV after the acquisition of 21st Century Fox by The Walt Disney Company was completed on March 20 2019 8 Contents 1 Origins 2 Programming 2 1 Telenovelas 2 2 Proposed programming 2 3 Other programming 2 4 Revamping the schedule 2 5 Out of pattern scheduling 3 Viewership 3 1 Original format 3 2 Current format 4 Affiliates 4 1 Branding 5 See also 6 References 7 External linksOrigins EditSee also 2006 United States broadcast television realignment MyNetworkTV arose from the January 2006 announcement of the launch of The CW a television network formed by CBS Corporation and Time Warner which essentially combined programming from The WB and UPN onto the scheduling model of the former of the two predecessors 9 As a result of several deals earlier in the decade Fox Television Stations owned several UPN affiliates including the network s three largest stations WWOR TV in Secaucus New Jersey part of the New York City market KCOP TV in Los Angeles and WPWR TV in Chicago Fox had acquired WWOR and KCOP after purchasing most of the television holdings of UPN s founding partner Chris Craft Industries 10 while WPWR was purchased by the company in 2003 from Newsweb Corporation Despite concerns about UPN s future that came up after Fox purchased the Chris Craft stations UPN signed three year affiliation renewals with the network s Fox owned affiliates in 2003 That agreement s pending expiration along with those involving other broadcasting companies in 2006 as well as persistent financial losses for both it and The WB gave CBS Corporation the parent company of UPN and Time Warner parent of The WB the rare opportunity to merge their respective struggling networks into The CW 9 11 The CW s initial affiliation agreements did not include any of the UPN stations nor alone independent station owned by Fox Television Stations In fact as part of a ten year affiliation deal with The WB s part owner Tribune Broadcasting the coveted New York City Los Angeles and Chicago affiliations all went to Tribune owned stations WPIX KTLA and WGN TV respectively In response to the announcement Fox promptly removed all network references from logos and promotional materials on its UPN affiliates and ceased on air promotion of UPN s programs altogether However in all three cases especially in the cases of Los Angeles and Chicago the WB affiliate was the higher rated station CW executives were on record as preferring the strongest WB and UPN affiliates Media reports speculated that the Fox owned UPN affiliates would all revert to being independent stations or else form another network by uniting with other UPN and WB affiliated stations that were left out of The CW s affiliation deals Fox chose the latter route and announced the launch of MyNetworkTV on February 22 2006 less than a month after CBS and Time Warner announced the formation of The CW on January 24 12 It was reported by The Guardian that Fox would utilize MySpace the social networking website its parent company News Corporation had acquired in 2005 to help promote MyNetworkTV Fox would also utilize MySpace s content sharing model when it launched MyNetworkTV s website 13 There were also rumors that MyNetworkTV s branding was inspired by that of MySpace s Programming EditMain article List of programs broadcast by MyNetworkTV MyNetworkTV began operations on Tuesday September 5 2006 with the premieres of its two initial series Some affiliates unofficially began branding their stations well beforehand in July into August to allow viewers to grow accustomed to their new brandings though most fulfilled their existing WB and UPN network commitments and did not start branding in earnest until September 1 the Friday before when the majority of those affiliate agreements expired The network provided a block of preview programming that aired the day before on September 4 though it did not launch officially that day due to the low audience figures traditionally associated with the Labor Day holiday Initially programming aired Monday through Saturdays from 8 00 to 10 00 p m Eastern and Pacific Time As of April 2013 MyNetworkTV broadcasts ten hours of primetime programming each week airing on Monday through Friday evenings from 8 00 to 10 00 p m Eastern and Pacific MyNetworkTV does not air programming on weekends the only broadcast service not to in the United States Heavy local sports preemptions were previously a problem for MyNetworkTV at its launch as they were for all of the U S broadcast networks that have debuted since the January 1995 launches of The WB and UPN However these have become less of an issue with the end of the network s telenovela strategy where an airing of the pre empted telenovela episode rescheduled as soon as possible on the same day as required by default rather than the flexibility that affiliates of UPN The WB or The CW had to push a show off to a weekend slot With the service s switch to an all rerun schedule in 2009 this effectively allows stations to pre empt repeat programming at will to fit in sporting events mainly those provided by syndication services such as ESPN Regional Television and the ACC Network as some local events that had aired on its affiliates have moved to regional sports networks in the time since MyNetworkTV launched without much consequence During the telenovela era affiliates often scheduled contractual make goods of the network s daily schedule between 3 00 and 6 00 a m local time Not only are these light viewing hours but they air after Nielsen processes its preliminary morning network ratings Telenovelas Edit Australian logo Main article MyNetworkTV telenovelas The network s original format focused on the 18 to 49 year old English speaking population 14 15 with programming consisting exclusively of telenovelas a version of the soap opera format rarely attempted on American television outside of Spanish language broadcast networks much less in primetime starting with Desire and Fashion House Originally each series aired Monday through Friday in continuous cycles of 13 week seasons with a one hour recap of the week s episodes airing on Saturdays when one series ended another unrelated series would begin the following week The fifth and sixth series American Heiress and Saints and Sinners appeared one hour per week on Wednesdays before abruptly vanishing from the schedule 16 The MyNetworkTV serial lineup was broadcast in Australia on the W Channel under the block name FOXTELENOVELA In Canada the first Desire Fashion House cycle aired weekday afternoons on Toronto independent station CKXT TV which decided not to air subsequent cycles for unknown reasons Proposed programming Edit The announcement of the network also stated that additional unscripted reality based and current affairs programming were in development These included Catwalk a series similar to America s Next Top Model On Scene a crime based news magazine produced by Fox News An American version of the quiz show Britain s Brainiest An American version of the ITV series Love Island which would later be picked up by CBSMyNetworkTV abandoned the development of these programs in mid 2006 choosing to focus solely on telenovelas Later announcements by Fox regarding additional programming to air on MyNetworkTV owned and operated stations such as Desperate Housewives repeats in traditional weekend syndication a trial run of the sitcom Tyler Perry s House of Payne which later moved to TBS and the daytime viewer participation game show My GamesFever 17 never applied to the network as a whole Other programming Edit MyNetworkTV does not supply any children s programming late night programming or any news or sports programming San Francisco affiliate KRON TV which has maintained a news department since it launched as an NBC affiliate in 1949 Philadelphia affiliate WPHL TV which produces a morning newscast while its 10 00 pm newscast is produced by ABC O amp O WPVI TV and Escanaba affiliate WJMN TV which started its news operation as a CBS affiliate are currently the only stations aligned with the service that produce their own local news programming giving MyNetworkTV the fewest news producing stations among the six major broadcast networks in comparison The CW has four news producing stations within its portfolio Some Fox stations that declined to carry 4Kids TV passed on that block to an affiliate of UPN The CW or The WB MyNetworkTV or an independent station in order for the Fox affiliate to air general entertainment programming or local newscasts on Saturday mornings for example WFLD in Chicago moved the 4Kids TV schedule to co owned then UPN affiliate WPWR TV while WFLD aired infomercials Some MyNetworkTV affiliates began carrying the Litton owned E I Go Time block since October 1 2016 It would mainly be carried by CBS Television Stations along with Gray Television and Sinclair Broadcast Group to carry the block 18 Other groups carrying it are Cox Hearst NPG Scripps and Weigel 19 Some MyNetworkTV affiliates began carrying the Steve Rotfeld Productions owned E I Xploration Station block since September 13 2014 It would mainly be carried by Fox Television Stations along with Nexstar Media Group to carry the block 20 21 Other groups carrying it are Gray Television and Sinclair Broadcast Group 22 23 Many of the service s other affiliates carry local newscasts produced through a news share agreement with a station affiliated with one of the major networks most often these are produced by those owned or managed alongside the local MyNetworkTV affiliate station and may serve as broadcasters for local sports teams They may also air Big Four network programming as an alternate outlet due to either breaking news or major sporting events Revamping the schedule Edit In response to the telenovela lineup s poor ratings performance highlighted by an average household rating of 0 7 reports surfaced 24 that Fox executives were planning a major revamp of MyNetworkTV s programming decreasing its reliance on telenovelas and adding new unscripted programs to the schedule such as reality shows game shows such as My GamesFever movies and sports and a possible revisit to a deal with the Ultimate Fighting Championship 25 However MyNetworkTV instead signed a deal with another mixed martial arts organization the International Fight League in conjunction with Fox Sports Net 26 On February 1 2007 Greg Meidel who was named to the newly created position of network president just ten days earlier confirmed the rumors and unveiled a dramatically revamped lineup 27 28 The intent of the shakeup was to increase viewer awareness of the network and boost viewership in turn as well as to satisfy local affiliates who were disappointed over the poor ratings performance of the network under its initial format After March 7 when Wicked Wicked Games and Watch Over Me finished their runs telenovelas were reduced to occupying only two nights of its programming schedule airing in two hour movie style blocks rather than each of the serials airing in a one hour five night a week format The remainder of the schedule included theatrical movies and the new IFL Battleground originally titled Total Impact In addition the Saturday night telenovela recaps ended immediately with movies running on that night until March The 1986 film Something Wild aired on February 3 becoming the network s first non telenovela presentation Specials ranging from the World Music Awards to the Hawaiian Tropic International Beauty Pageant and reality programming were also a part of the network s reformatting with the first two specials airing on March 7 MyNetworkTV also reduced its telenovela programming to a single night each week with American Heiress and Saints amp Sinners airing for one hour each on Wednesdays until their unexpected termination due to incompatible flow with IFC Battleground from Monday to Tuesday as far as promotions The new Thursday night movie block featured mostly action adventure films with Friday night featuring a mix of contemporary classic films beginning on June 5 29 A side effect of the new programming schedule was the loss of the network s claim that it was the only U S broadcast network at the time to have its entire programming schedule available in high definition due to the IFL some of the network s movies and additional programs being produced exclusively in 480i standard definition 30 In the fall of 2007 MyNetworkTV dropped telenovelas altogether and began to air reality series and sports programs 31 On September 1 2007 the network aired its first live program the men s final of the AVP Croc Tour s Cincinnati Open The network debuted its first sitcom the Flavor Flav vehicle Under One Roof on April 16 2008 because the series used Canadian writers it was unaffected by the 2007 08 Writers Guild strike On February 26 2008 the network announced it had picked up the rights to air WWE SmackDown which left The CW at the end of September 2008 The first SmackDown episode on MyNetworkTV aired on October 3 2008 32 33 The first episode of WWE SmackDown pulled in the largest audience in MyNetworkTV history with 3 2 million viewers and for the first time put the network in fifth place for the night ahead of The CW and was the top rated program that night in the male 18 34 and 18 49 demographics 34 Out of pattern scheduling Edit This article may contain indiscriminate excessive or irrelevant examples Please improve the article by adding more descriptive text and removing less pertinent examples See Wikipedia s guide to writing better articles for further suggestions October 2017 Depending on the market many current and former affiliate stations have presented MyNetworkTV programs out of pattern either to run syndicated programs or local newscasts or because of an existing affiliation with another network Network flagship WWOR TV in Secaucus New Jersey New York City market in the 2013 14 season aired a two hour block of reruns of The Simpsons on Thursday nights from 8 to 10 pm at that time the station was already airing regularly scheduled reruns of the show weeknights from 6 30 pm to 7 30 pm reruns currently air in the market in late nights on co owned Fox O amp O WNYW a dual airing of House reruns which was scheduled by the network at 8 10 PM on Thursday nights at that time was instead run by WWOR on Saturday nights in the same timeframe Incidentally Fox aired first run Simpsons episodes on Thursday nights at 8 pm for a period in the early 90s KCOP TV in Los Angeles the network s West Coast flagship moved MyNetworkTV s block to 11 00 pm to 1 00 am weeknights as of September 14 2015 replacing the primetime hours with two hours of entertainment newsmagazine programming including TMZ Live and Hollywood Today Live by far the most high profile move of the network out of primetime WPWR TV in Gary Indiana Chicago moved MyNetworkTV to 9 00 11 00 p m timeslot on September 1 2016 and became the CW affiliate for Chicago replacing WGN TV 35 The network continues to air in the timeslot since losing the network to WCIU TV From MyNetworkTV s launch through August 18 2017 KRON TV San Francisco aired MyNetworkTV programming on an hour delay from 9 00 to 11 00 p m Pacific Time which is bookended by local evening newscasts an hour long newscast at 8 00 and a half hour 11 00 pm newscast carried over from its former NBC affiliation KRON TV moved the network s programming to late night when it launched an hour long newscast at 10 00 p m on May 16 2016 and another newscast at 9 00 p m on August 21 2017 respectively KZJO in Seattle Washington airs MyNetworkTV programs from 1 00 to 3 00 am with syndicated reruns airing during the 8 00 p m Pacific Time hour and a newscast produced by Fox owned sister station KCPQ airing at 9 00 pm The MyNetworkTV block is so played down on the station s schedule that their website erroneously notes it ended the affiliation in 2011 when it rebranded to JoeTV as part of then station owner Tribune Media s attempts to brand stations more locally rather than by their network affiliations In 2021 a year after Fox purchased it the station was rebranded again as Fox 13 KAYU TV in Spokane Washington has MyNetworkTV on 28 2 The station airs its programming 5 00 pm to 7 00 pm Pacific Time while the remainder of the schedule is filled by programming from Antenna TV KPDX in Portland Oregon airs MyNetworkTV programs from 10 00 pm to 12 00 am due to a two hour long 8 00 pm Pacific Time newscast produced by Fox affiliated sister station KPTV which debuted on September 8 2008 as a one hour program before expanding to its current two hour format on August 25 2014 From MyNetworkTV s launch through September 19 2009 KQCA Sacramento California aired MyNetworkTV programming one hour earlier 7 00 to 9 00 pm than most other Pacific Time Zone affiliates since it aired repeats of The Oprah Winfrey Show at 9 00 pm as a lead in to the station s 10 00 p m newscast that is produced by NBC affiliated sister station KCRA TV KQCA then presented MyNetworkTV programming in a pattern with the 7 00 pm hour being filled by syndicated reruns until the 2014 15 television season At that point KQCA started filling the 8 00 to 10 00 pm block with syndicated comedies extending their Come Home to Comedy block from 5 00 to 10 00 pm KQCA airs MyNetworkTV programming in late night from 12 00 to 2 00 a m During its time as a MyNetworkTV affiliate KJZZ TV Salt Lake City Utah aired MyNetworkTV programming from midnight to 2 00 am Mountain Time 36 and branded by its call letters rather than the network s standardized branding conventions under which it would have branded as My 14 the reasons included a local marketing agreement with then CBS owned and operated station KUTV which allowed KJZZ to rebroadcast some syndicated programs from KUTV The service had originally aired from 11 00 pm to 1 00 am at the network s launch St George independent station KCSG replaced KJZZ as Utah s MyNetworkTV affiliate on August 18 2008 37 KUSG a former KUTV satellite added MyNetworkTV to its schedule on September 20 2010 however it delays the service s programming by one hour airing from 8 00 to 10 00 pm to accommodate a KUTV produced 7 00 pm newscast In November 2010 KUSG completely replaced KCSG as Utah s MyNetworkTV affiliate and changed its call letters to KMYU also adding a simulcast to KUTV s second subchannel to serve the main Salt Lake City market KEVU CD Eugene Oregon airs the MyNetworkTV schedule from 9 00 to 11 00 pm Pacific Time following a two hour block of syndicated talk shows KWKB Iowa City Iowa initially carried dual affiliations with both The CW and MyNetworkTV and aired the latter s programming from 9 00 to 11 00 pm Central Time weeknights immediately following CW programming On September 19 2011 KWKB dropped its affiliation with the network filling the timeslot with local programming which temporarily left the market without a MyNetworkTV affiliate In early October 2011 Cedar Rapids ABC affiliate KCRG TV began carrying MyNetworkTV on its second digital subchannel however it delays the service s programming to 12 00 to 2 00 am on Tuesday through Saturday mornings with locally produced and syndicated programs airing during the prime time hours KDMI Des Moines Iowa which rejoined MyNetworkTV on October 3 2011 as a secondary affiliation and was affiliated with the service until September 2014 aired the service s programming weeknights from 11 00 pm to 1 00 am Central Time due to programming commitments to its This TV affiliation Before dropping the network in September 2009 it had aired MyNetworkTV programming in a pattern For nearly a year after KDMI initially dropped MyNetworkTV CW affiliate KCWI TV aired WWE SmackDown from the service on Saturdays from 7 00 to 9 00 pm but did not air the remainder of the service s programming During its time as a dual CW MyNetworkTV affiliate KNVA Austin Texas aired MyNetworkTV programming Monday through Saturdays from 9 00 to 11 00 pm immediately following The CW s primetime lineup In the month prior to the conversion of Llano based sister station KBVO which previously operated as a semi satellite of NBC affiliate KXAN TV to a standalone MyNetworkTV affiliate it aired the service s programming weeknights from 10 00 pm to 12 midnight following a KXAN produced 9 00 pm newscast which debuted on September 28 2009 coinciding with MyNetworkTV s transition to a syndication programming service and a repeat of The Office KRBK Osage Beach Missouri serving the Springfield market switched to a primary Fox affiliation on September 1 2011 shifting MyNetworkTV programming to 9 00 to 11 00 pm immediately following Fox programming During its time as an exclusive MyNetworkTV affiliate it aired the service s schedule in a pattern WLMT DT2 Memphis Tennessee which affiliated with MyNetworkTV in October 2010 presented the service s Monday through Thursday lineups in pattern but aired its Friday lineup on Saturdays from 9 00 to 11 00 pm until November 14 2011 when the subchannel switched its primary affiliation from the Retro Television Network to Me TV Since then WLMT DT2 has presented all MyNetworkTV programming in pattern with content from Me TV airing at all other times In the year before its move to cable channel Syfy in October 2010 WWE SmackDown aired on WLMT s main channel on Saturdays from 7 00 to 9 00 p m although the remainder of MyNetworkTV s lineup was not carried WLMT temporarily dropped MyNetworkTV programming in June 2013 while transitioning to a new owner and new studio facility WNTZ TV Alexandria Louisiana Natchez Mississippi and WEVV DT2 Evansville Indiana both secondary MyNetworkTV affiliates air MyNetworkTV programming weeknights from 11 00 p m to 1 00 a m Central Time Prior to July 1 2011 when WEVV DT2 replaced WTVW as Evansville s Fox affiliate WEVV DT2 aired MyNetworkTV programming at its recommended timeslot from that point onward until July 2015 when it moved the service s programming to its current timeslot in preparation for the August 3 relaunch of parent CBS affiliate WEVV TV s news department and the concurrent debut of an hour long primetime newscast for WEVV DT2 that follows Fox programming 38 the subchannel aired the service s schedule weeknights from 9 00 to 11 00 p m immediately following Fox programming WNTZ moved the MyNetworkTV lineup to 11 00 p m to 1 00 a m on September 9 2013 in order to air the short lived revival of The Arsenio Hall Show at 10 00 p m WCIX Springfield Illinois aired MyNetworkTV programming on a one hour delay weeknights from 8 00 to 10 00 p m Central Time in order to accommodate a weeknight 7 00 p m newscast produced by sister station WCIA In September 2017 they moved the newscast to 9 p m and MyNetworkTV programming now airs in pattern WISE DT2 Fort Wayne Indiana aired MyNetworkTV programming from 10 30 p m following a local newscast produced by its NBC affiliated parent station to 12 30 a m on a secondary basis from August 1 2011 to March 1 2013 Since WFFT TV whose Fox affiliation was assumed by WISE DT2 in 2011 rejoined Fox on the latter date WISE DT2 has aired MyNetworkTV programming in pattern as an exclusive affiliate WNAC TV Providence Rhode Island also a secondary affiliate aired MyNetworkTV programming weeknights from 11 30 p m to 1 30 a m with Saturday primetime shows running on early Sunday mornings from 1 30 to 3 30 a m until 2009 WNAC has since moved the MyNetworkTV affiliation to a digital subchannel then later moved to a subchannel of WPRI TV which presents the service s programming in pattern WGGB DT2 Springfield Massachusetts also a secondary affiliate airs MyNetworkTV programming weeknights from 11 05 p m to 1 05 a m WLIO DT2 Lima Ohio also a secondary affiliate airs MyNetworkTV programming weeknights from 11 00 p m to 1 00 a m WTRF DT2 Wheeling West Virginia Steubenville Ohio aired MyNetworkTV programming weeknights from 11 00 p m to 1 00 a m until Fox affiliated with a subchannel of NBC affiliate WTOV TV in September 2014 when it began airing the service s schedule in pattern WXTX Columbus Georgia aired MyNetworkTV programming from 12 05 to 2 05 a m until the station terminated its secondary affiliation with the service in 2012 MyNetworkTV does not currently have an over the air affiliate in the Columbus market WTHI DT2 Terre Haute Indiana which became the first MyNetworkTV affiliate in that market on September 1 2011 when it also assumed the Fox affiliation from WFXW now ABC affiliate WAWV TV airs MyNetworkTV programming as a secondary affiliation from 11 00 p m to 1 00 a m WKTC Columbia South Carolina previously scheduled MyNetworkTV programming in pattern until March 17 2014 when it became a primary affiliate of The CW the first dual affiliate of both networks since 2011 39 the station retains a secondary MyNetworkTV affiliation airing its lineup after The CW s primetime schedule from 10 00 p m to 12 00 a m WUAB Cleveland Ohio introduced a 9 00 10 30 PM newscast by sister channel WOIO on September 21 2015 This shifted MyNetworkTV programming to airing from 11 p m to 1 a m weeknights After WUAB replaced WBNX as the market s CW affiliate in July 2018 the CW s network schedule has been carried in full pattern while MyNetworkTV programming was shifted again to 1 3 a m weeknights the aforementioned 9 p m newscast reverted to its previous 10 11 p m timeslot In January 2019 MyNetworkTV was moved to sister station WOIO s digital subchannel 19 2 which predominantly carries MeTV where MyNetworkTV airs from 1 to 3 a m late nights KDFI Dallas Texas Starting in August 2017 this affiliate has moved MyNetworkTV programming to the 8 00 p m to 10 00 p m Central timeslot in order to air two episodes of Family Feud at 7 00 p m and has changed its branding to Fox 4 More From launch until that time KDFI aired MyNetworkTV s programming live at 7 00 p m and was branded My 27 WFTC Minneapolis Minnesota On December 31 2016 WFTC moved My Network programming to 8 00 10 00 p m due to adding Syndicated programming On September 18 2017 My Network programming was moved to 9 00 11 00 p m due to WFTC now being rebranded as Fox 9 introducing a 7 00 p m newscast and adding additional syndicated programming On July 16 2018 WFTC expanded their 7 00 p m news to 1 hour combined with adding more syndicated programming shifted My Network programming to 10 00 p m to 12 00 a m WVNS DT2 Lewisburg Bluefield Beckley West Virginia also a secondary affiliate airs MyNetworkTV programming from 12 00 to 2 00 a m on Tuesday through Saturday mornings KOLN DT3 KGIN DT3 KSNB DT2 Lincoln Grand Island Nebraska airs MyNetworkTV programming from 12 00 to 2 00 a m on Tuesday through Saturday mornings WMYT TV Rock Hill South Carolina Charlotte North Carolina began airing MyNetworkTV programming from 11 00 p m to 1 00 a m in September 2018 using the time slot to air syndicated comedies WRBW Orlando Florida began airing MyNetworkTV programming from 10 00 p m to midnight effective August 12 2019 using the 8 00 p m to 10 00 p m time slot to air an 8 p m newscast syndicated comedies and a repeat showing of Dr Phil WPHL TV Philadelphia Pennsylvania began airing MyNetworkTV programming from 2 to 4 a m on Tuesday through Saturday mornings as of the fall of 2019 using the 8 to 10 p m time slot to air syndicated comedies WCTX New Haven Hartford Connecticut began airing an 8 11 35 p m newscast produced by sister station WTNH on March 16 2020 pushing MyNetworkTV programming to late night it now airs from 11 35 p m to 1 35 a m WATL Atlanta Georgia began airing newscasts produced by sister station WXIA TV from 8 to 10 p m on December 2 2019 pushing MyNetworkTV programming to late night it now airs from midnight to 2 a m WDCA Washington D C airs an 8 00 p m half hour newscast produced by sister station WTTG an episode of Family Feud a 9 00 p m half hour newscast also produced by WTTG and an episode of Extra from 8 00 p m to 10 00 p m MyNetworkTV programming currently airs from 11 00 p m to 1 00 a m Viewership EditOriginal format Edit See also MyNetworkTV telenovelas MyNetworkTV s debut was far from successful Desire scored a 1 1 household rating 2 share Fashion House went up to 1 3 2 40 Fox had sold about half of its projections of 50 million in advance commercial sales 41 On March 7 2007 MyNetworkTV began to be included in Nielsen s daily Television Index reports alongside the other major broadcast networks although it was still not part of the fast nationals that incorporate the other networks 42 43 Last minute changes to MyNetworkTV s 2007 08 fall schedule included the retitling of the reality series Divorce Wars to Decision House and the addition of Celebrity Expose and Control Room Presents to the network s Monday lineup as well as a one hour IFL Battleground followed by NFL Total Access on Saturdays 44 The network s shift from telenovelas to reality shows and movies produced only a small bump in the ratings It averaged only a 7 household rating during September 2007 45 MyNetworkTV continues to be the second lowest rated English language broadcast network in the United States ahead of only Ion Television The night MyNetworkTV debuted WWE SmackDown the network took fifth place in household ratings ahead of The CW but went back to sixth place shortly afterward Of the six broadcast networks Nielsen Media Research said that only MyNetworkTV had increased viewership with 1 76 million viewers per night up 750 000 from the previous season 46 On January 5 2009 MyNetworkTV aired episodes of the 2002 revival of The Twilight Zone which originally aired on UPN one of the networks MyNetworkTV had replaced The series helped the network s ratings rise along with WWE SmackDown becoming the second highest rated program on the network The highest rated program to have ever aired on MyNetworkTV is a December 10 2008 broadcast of the 1990 comedy film Home Alone which brought in 3 70 million viewers although not a record but earned a 1 4 rating among the 18 49 adult demographic 47 Current format Edit On February 9 2009 Fox Entertainment Group announced that MyNetworkTV would convert from a television network to a programming service similar to that of Ion Television with a focus on repeats of acquired programs originally aired on broadcast and cable networks and in first run syndication 4 48 49 Litton Entertainment had reportedly expressed interest in leasing MyNetworkTV s Saturday evening time slots 50 which MyNetworkTV chose to instead turn back over to its affiliates MyNetworkTV began airing more syndicated programming in the fall which included game shows and dramas five nights a week 51 This required the network s affiliates to re negotiate a new affiliate agreement with the new corporation within Fox operating MyNetworkTV Master Distribution Service Inc though it also gave a full and unencumbered out to stations which chose to end their association with MyNetworkTV under this guise which Ion Television did with their three affiliates 52 On April 12 2010 WWE announced that WWE SmackDown would move to the Syfy cable channel that October the move left MyNetworkTV with no first run programming other than that it shared with its syndicators 53 Despite the lack of first run programming MyNetworkTV renewed its affiliation contracts for three more years on February 14 2011 The programming service has seen significant viewership growth since its 2006 startup as a television network Although ratings on MyNetworkTV do not match those of the other broadcast networks Nexstar CEO Perry Sook noted his approval of its business model at the time saying that Nexstar s MyNetworkTV stations get more local ad inventory per hour than they would be associated with a traditional network such as Fox or ABC 54 Nexstar has since become the largest affiliate base for The CW through several acquisitions In announcing its fall schedule for the 2012 13 schedule MyNetworkTV executives revealed that the programming service increased ratings over the previous year and rated as the 6 most watched network during the 2011 12 season with around 2 5 million viewers 55 Affiliates EditMain article List of MyNetworkTV affiliates MyNetworkTV has 186 owned and operated or affiliate stations in the United States reaching 84 39 of all U S households with at least one television set totaling approximately 263 699 742 homes This number includes six stations owned at the time of its launch by companies involved in the founding of competitor The CW three were owned by Tribune Broadcasting located in Atlanta Philadelphia and Seattle and three owned by CBS Corporation the Gannett Company purchased Atlanta affiliate WATL from Tribune shortly after Fox confirmed it as a MyNetworkTV affiliate 56 57 with the sale being finalized on August 7 2006 The Tribune Company sold its stake in The WB in exchange for long term affiliation contracts with The CW Time Warner and CBS jointly own the network instead On March 6 2006 the Sinclair Broadcast Group announced an agreement to affiliate 17 of its stations with MyNetworkTV consisting mostly of stations that were set to lose their WB affiliations when The CW launched as well as a few that were affiliated with UPN or operated as independent stations This occurred despite the widespread presumption that affiliations with The CW which at that point was in the process of signing affiliates in most markets would be more valuable however Sinclair implied that MyNetworkTV was more financially attractive for the company of the Sinclair stations that initially affiliated with MyNetworkTV San Antonio affiliate KMYS has since disaffiliated from the service its August 30 2010 affiliation swap with Fredericksburg based CW affiliate KCWX was the first and so far only known affiliation switch between same market affiliates of the two outlets since their formation in 2006 58 59 One day later on March 7 Raycom Media announced that its WB and UPN stations including WUAB Cleveland Ohio KFVE Honolulu Hawaii and WBXH CA Baton Rouge Louisiana would also become charter affiliates of MyNetworkTV 60 One of the stations named in a list of newly signed MyNetworkTV affiliates that Fox Entertainment Group released on April 26 2006 was KNVA in Austin Texas which The CW had also added to its own list of confirmed affiliates one week prior 61 On May 1 2006 another previously confirmed CW affiliate KWKB in Iowa City Iowa signed on as a MyNetworkTV charter affiliate 62 Until October 2009 these two stations were the only ones to be aligned with both new networks KNVA has since become an exclusive CW affiliate as parent station KXAN TV converted its semi satellite KBVO into a standalone MyNetworkTV affiliate 63 KNVA branded its MyNetworkTV lineup under the banner MyNetworkTV on The CW Austin while KWKB s website features station logos labeled as both KWKB The CW and My KWKB In May WAWB in Huntsville Alabama officially announced that it would become a MyNetworkTV affiliate and subsequently changed its call letters to WAMY On July 12 2006 the network announced affiliation agreements with seven additional stations including WBFS TV Miami KTVD Denver WUPL New Orleans and WAWS Jacksonville Florida WAWS along with WSYX Columbus Ohio and WHP TV Harrisburg Pennsylvania carry MyNetworkTV on digital subchannels 64 The deal with CBS Television Stations to have MyNetworkTV affiliate with stations that were left out of The CW s affiliation deals with the group came as a surprise in the broadcasting industry especially after the icy reception between CBS and News Corporation which became 21st Century Fox through the July 2013 spin off of the company s publishing unit and Australian television properties that began after both it and The CW came into the picture as they refused to allow WBFS WUPL and Boston s WSBK TV to affiliate with MyNetworkTV as a response to pulling UPN branding from that network s Fox owned stations In August 2006 MyNetworkTV filled in its remaining gaps within the top 100 television markets On August 11 the network announced affiliations with WNAC TV in Providence Rhode Island as a secondary affiliate and WNGT LP in Toledo Ohio Additionally on August 22 MyNetworkTV added KAUT TV in Oklahoma City Oklahoma and WRGT TV in Dayton Ohio the latter of which would carry the network on a digital subchannel to the affiliate list on its website also that month WZMY in Derry New Hampshire was announced as the network s Boston area affiliate WBIN the former WZMY disaffiliated with MyNetworkTV in September 2011 at which time WSBK which had shunned MyNetworkTV at its formation in 2006 took over the MyNetworkTV affiliation in Boston KAUT became an independent station in September 2012 with MyNetworkTV moving to former independent KSBI 65 66 67 68 69 From its inception as a network until July 2010 Mobile Alabama was the largest city where MyNetworkTV did not have an affiliate although Fort Walton Beach Florida based WFGX serves as the affiliate for the Mobile Pensacola Fort Walton Beach market This was due to WFGX s weak analog signal which was not receivable west of Pensacola and the lack of a must carry agreement with Comcast s Mobile system most likely a remnant of the station s former status as a low rated Jewelry Television affiliate prior to MyNetworkTV s launch WFGX has since relocated its digital transmitter to Robertsdale Alabama where the Mobile Pensacola market s other television stations maintain transmitters providing an over the air MyNetworkTV affiliate in the Mobile area proper for the first time On September 28 2009 three stations owned by Ion Media Networks WPXX TV in Memphis Tennessee and WEPX TV along with satellite station WPXU TV in the Greenville New Bern Washington North Carolina market due to an affiliation agreement made by their previous owners dropped their MyNetworkTV affiliations to become full time Ion Television owned and operated stations as they had been prior to September 2006 the affiliation in the Greenville New Bern market was taken over by NBC affiliate WITN TV which carries the network on a digital subchannel Memphis CW affiliate WLMT which picked up MyNetworkTV for the sole purpose of carrying SmackDown and due to the conversion into a programming service elected to not carry the remainder of the network s schedule eventually after SmackDown moved to Syfy WLMT began carrying the remainder of the MyNetworkTV lineup as a secondary affiliation to the Retro Television Network on its second digital subchannel Also in September 2009 Des Moines Iowa affiliate KDMI disaffiliated from MyNetworkTV replacing it with programming from the station s existing This TV affiliation CW affiliate KCWI TV picked up the local rights to SmackDown and for nearly a year afterward aired it in a manner very similar to its scheduling on WLMT Until October 3 2011 when KDMI rejoined the service Des Moines was the largest television market without a MyNetworkTV affiliate either over the air or on cable CBS affiliate KCCI took over the MyNetworkTV affiliation from KDMI in December 2014 carrying it as a primary affiliation on its third digital subchannel 70 On September 19 2011 Cedar Rapids Iowa affiliate KWKB dropped the service while retaining its existing CW affiliation ABC affiliate KCRG TV later picked up MyNetworkTV for its second digital subchannel On February 10 2014 St Louis affiliate WRBU disaffiliated from MyNetworkTV and converted into an Ion Television O amp O as a result of its sale to Ion Media Networks through Roberts Broadcasting s gradual sale of its television stations in order to raise money to pay off creditors in its Chapter 11 bankruptcy proceedings this resulted in St Louis temporarily displacing Spokane Washington as the largest market without a MyNetworkTV affiliate until November 17 2014 when CBS affiliate KMOV began carrying it on a digital subchannel 71 72 Due to the availability of instant duopoly digital subchannels that are likely easily available on cable and satellite and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic time slots both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when those networks started in January 1995 For several years UPN had affiliation gaps in several of the top 30 markets and by 2005 managed to reach only 86 of the population This resulted in that network having to settle for secondary affiliations with stations that were already affiliated with other networks In those markets programs such as Star Trek Voyager and Star Trek Enterprise were either shown out of their intended timeslots or not at all leading to many viewer complaints There are a handful of smaller markets however where MyNetworkTV holds a secondary affiliation even on digital subchannels because those markets are home to only a very small number of stations and want to place more emphasis on programming from ABC CBS NBC and Fox which may have previously lacked affiliations in those markets on those subchannels Nevertheless because MyNetworkTV was announced after the formation of The CW and therefore got most of the leftover stations shut out by The CW there are still availability issues in some markets Also the network is mostly relegated to low powered stations in some smaller markets which do not have must carry status The arrival of WWE SmackDown to the network has made this issue the most visible as wrestling fans complained about the lack of availability for MyNetworkTV in several markets that have CW affiliations This was most evident in Lexington Kentucky where local SmackDown viewers actually protested that they could not watch the program because low powered MyNetworkTV Retro Television Network affiliate WBLU LP lacked carriage on cable providers in the market and as an Equity Media Holdings station with no local presence outside of engineering staff had no communication with the station to speak of 73 74 That was solved shortly afterward when ABC affiliate WTVQ agreed to move its weather forecast service to digital subchannel 36 3 and convert the 36 2 subchannel into a MyNetworkTV affiliate stripping WBLU of its affiliation in the process 75 On September 19th 2022 WSBK TV in Boston Massachusetts and WBFS TV in Miami Florida both dropped MyNetworkTV and returned as full time Independent stations leaving Boston and Miami as the largest markets without a MyNetworkTV affiliate Branding Edit In the months leading up to MyNetworkTV s launch several of its charter stations changed their on air identities in preparation for joining the network including all of the network s owned and operated stations under sister company Fox Television Stations Affiliates also began to air network promotions featuring the theme Entertainment you can call your own At first many Fox owned charter stations branded their soon to be MyNetworkTV O amp Os with the My moniker for example WWOR TV was branded as My 9 However by the third week of October 2006 at least one station Los Angeles O amp O KCOP TV went to a two column brand verbally identifying as MyNetworkTV Channel 13 and using a logo combining that used by the network on the left side and the station s channel number 13 on the right KCOP switched to the simpler My 13 branding in May 2007 While My channel is the conventional branding style for MyNetworkTV s stations some stations use the network s logo style with different names such as WSTR TV which formerly branded as My 64 but revived its former brand Star 64 in 2009 Especially after its shift in business model some affiliates began to drop the My branding and logo in favor of local brands such as KZJO which re branded from myQ in reference to its sister station KCPQ Q13 Fox to JoeTV following similar moves by Tribune Media owned The CW stations to adopt local brands WTTA which switched its branding from My TV Tampa Bay to Great 38 in September 2013 WPMY which switched from My Pittsburgh TV to 22 the Point in August 2015 and even changed their call sign to WPNT to fit the new branding former affiliate KAUT TV initially OK43 but later Freedom 43 as part of its efforts to appeal to Oklahoma s military community and various Nexstar Media Group owned affiliates which use similar brands derived from their call letters and channel numbers such as KARZ TV Z42 In 2017 Fox began to re brand some of its MyNetworkTV O amp Os to closer associate them with their parent Fox stations such as WDCA which became Fox 5 Plus 76 Meredith emulated this approach on KPDX and WNEM DT2 which similarly re branded as Fox 12 Plus and WNEM TV 5 Plus 77 78 Fox s KCOP rebranded from My 13 to KCOP 13 after moving MyNetworkTV to an overnight schedule in 2021 but eventually adopted the Fox 11 Plus branding in 2023 79 At the time plans for MyNetworkTV were announced there was at least one station that was using a similar moniker WZMY TV in Derry New Hampshire filed a trademark for the MyTV name on July 6 2005 and for a short time there was speculation that the station would file a lawsuit against Fox for the use of MyTV 80 The concerns were rendered moot in July 2006 when WZMY announced that it would be Boston s affiliate for the new network 81 MyNetworkTV does not display an on screen logo bug in the bottom right hand corner of the screen although its affiliates are inclined to display their own logo bug during the service s program lineup if they choose to incorporate it However on November 13 2006 it began to incorporate a translucent logo of the program currently being aired on the bottom left side but it discontinued this practice in March with the beginning of the third telenovela cycle See also Edit2006 United States broadcast TV realignment The CWReferences Edit Littleton Cynthia March 19 2014 The Walking Dead Sets Broadcast Syndication Pact with MyNetwork TV Variety Retrieved December 28 2014 MyNetwork lineup which reaches 97 of U S TV households Paul R La Monica September 20 2006 Sex Doesn t Sell CNNMoney com Time Warner myNetworkTV www mynetworktv com amp c MyNetworkTV Inc All rights reserved Any reproduction duplication or distribution in any form is expressly prohibited a b Michael Malone February 9 2009 MyNetworkTV Shifts From Network to Programming Service Broadcasting amp Cable Retrieved September 23 2012 James Hibberd February 9 2009 MyNetworkTV Changing Business Model The Hollywood Reporter Associated Press Archived from the original PDF on September 24 2015 Alt URL MyNetworkTV will show mostly reruns in the fall USA Today Associated Press February 9 2009 MyNet Shifts Away From Network Model TV Week February 9 2009 Hayes Dade February 27 2019 MyNetworkTV 10 Years After Strategic Pivot Is A Quiet But Steady Engine For Fox Deadline com Retrieved March 19 2019 A mong the assets that will remain behind as part of Fox Corp MyNetworkTV a b Bill Carter January 24 2006 UPN and WB to Combine Forming New TV Network The New York Times Sallie Hofmeister August 12 2000 News Corp to Buy Chris Craft Parent for 5 5 Billion Outbidding Viacom Los Angeles Times Retrieved February 3 2015 Jessica Seid January 24 2006 Gilmore Girls meet Smackdown CW Network to combine WB UPN in CBS Warner venture beginning in September CNNMoney com Time Warner John Eggerton February 22 2006 News Corp Unveils My Network TV Broadcasting amp Cable Deans Jason 17 May 2006 News Corp TV channel to use MySpace model The Guardian Downey Kevin February 21 2006 Media buyers question My Network TV Media Life Magazine Archived from the original on October 25 2006 Retrieved December 13 2006 Smith Edward March 25 2006 Latino TV exec takes a new tack on programming The Denver Post Retrieved December 13 2006 MyNetwork TV No More Scripted TVWeek March 1 2007 Twentieth TV Shine Plan Live Daytime Series TVWeek August 30 2006 Albiniak Paige April 27 2015 It s Go Time for Litton Entertainment Broadcasting amp Cable p 22 TV One grabs Empire History star jumps ship TNT tells Tales from the Crypt Cynopsis April 15 2016 Retrieved September 15 2016 Amanda Kondolojy December 18 2013 Steve Rotfield Clears New Science and Technology Two Hour E I Block With FOX Station Group TV by the Numbers Zap2It Tribune Digital Ventures Archived from the original on December 22 2013 Retrieved June 29 2014 Fox O amp Os Renew Xploration Station TVNewsCheck NewsCheck Media January 20 2015 Retrieved January 20 2015 Paige Albiniak March 17 2015 Sinclair to Partner With SRP for Xploration Station Starting Fall 2016 Broadcasting amp Cable NewBay Media Retrieved March 18 2015 Paige Albiniak December 17 2013 Fox Stations Add SRP s Two Hour STEM Block Broadcasting amp Cable NewBay Media Retrieved June 29 2014 Phil Rosenthal January 24 2007 My Network scrambles to draw viewers Chicago Tribune MyNetworkTV Executives Plot Schedule Changes TVWeek December 15 2006 Archived from the original on 2007 09 30 Retrieved 2007 06 18 Fox Networks Enter Mixed Martial Arts Ring TVWeek January 16 2007 Jim Benson February 1 2007 MNT Unveils Schedule With Fewer Telenovela Nights Broadcasting amp Cable MyNetworkTV Adds Movies Fighting to Schedule TVWeek February 1 2007 MyNetTV to Scrap Novelas Bypass Upfront Mediaweek April 25 2007 Archived from the original on October 8 2007 MyNet Drops Pure HD Format Shift From Soap Operas Brings Standard HD Mix TV Week March 8 2007 dead link Jim Benson May 29 2007 MyNetworkTV Seeks Arresting Programming Broadcasting amp Cable Retrieved September 2 2015 Brian Stelter February 27 2008 Smackdown Moving To MyNetworkTV The New York Times Retrieved September 2 2015 MyNetworkTV new home of SmackDown WWE February 26 2008 Retrieved February 26 2008 Largest Audience Ever Tunes in to the Premiere of WWE Friday Night SmackDown TV by the Numbers October 6 2008 Archived from the original on 2012 10 02 Retrieved October 7 2008 Steinberg Brian Littleton Cynthia May 23 2016 CW Tribune Stations Set Affiliation Deal as WGN TV Chicago Goes Indie Variety Retrieved May 27 2016 Scott D Pierce March 27 2007 Scott D Pierce MyNetworkTV will try Plan B Deseret News Archived from the original on September 24 2015 Retrieved September 2 2015 Michael Malone July 21 2008 KCSG Salt Lake City Grabs MNT Affiliation Broadcasting amp Cable Retrieved July 22 2008 Zach Evans July 24 2015 WEVV readying young news team for Tri State Evansville Courier amp Press Retrieved July 27 2015 Michael Malone March 19 2014 WKTC Columbia S C Picks Up CW Affiliation Broadcasting amp Cable Retrieved March 20 2014 Wayne Friedman September 7 2006 MyNetworkTV Off To Slow Start MediaPost MediaPost Publications Topic Galleries Chicago Tribune September 3 2006 permanent dead link NIELSEN TO REPORT RATINGS FOR MY NETWORK TV TVNewsCheck NewsCheck Media September 7 2006 Retrieved September 2 2015 Jim Benson March 12 2007 MNT Cracks Down on Affiliates Broadcasting amp Cable Retrieved September 2 2015 Jim Benson April 24 2007 MNT Opts for One On One Upfront Presentations Speeds Up Reality Broadcasting amp Cable David Goetzl October 5 2007 MyNetworkTV Regroups Results Mixed Media Daily News MediaPost Publications David Bauder December 22 2008 My Network TV has surprising success Globe Gazette Associated Press Retrieved August 13 2009 David Bauder December 26 2008 Surprising success for My Network TV Lubbock Avalanche Journal Associated Press Retrieved January 21 2013 Toni Fitzgerald February 10 2009 MNTV Broadcast model not working Media Life Magazine Retrieved September 23 2012 Anthony Crupi February 23 2009 MyNetwork TV Pins Future on WWE s Brawn Mediaweek Retrieved September 23 2012 John Eggerton February 10 2009 Litton Interested In MyNetwork s Saturday Time Slots Broadcasting amp Cable Retrieved September 23 2012 Paige Albiniak February 16 2009 MyNetworkTV Shakeup Music to Syndicators Ears Broadcasting amp Cable Retrieved September 23 2012 Greenwald Arthur February 18 2009 If at First or Second You Don t Succeed TV News Check Retrieved February 16 2018 Joe Flint April 12 2010 WWE s Smackdown moving to Syfy Los Angeles Times Retrieved September 2 2015 Paige Albiniak February 14 2011 EXCLUSIVE MyNetwork TV Gets Renewal Broadcasting amp Cable Retrieved June 15 2012 Alex Ben Block June 11 2012 MyNetworkTV Adds House to Fall Schedule The Hollywood Reporter Retrieved June 15 2012 Phil Rosenthal June 6 2006 Atlanta TV station sold by Tribune Chicago Tribune Retrieved September 2 2015 Allison Romano May 15 2006 MyNetworkTV Signs 13 More Affils Broadcasting amp Cable Retrieved September 2 2015 Allison Romano March 2 2006 Sinclair Signs On to MyNetworkTV Broadcasting amp Cable Retrieved September 2 2015 Michael Malone September 16 2010 KMYS Switches From MyNet to CW Broadcasting amp Cable Retrieved September 2 2015 Elizabeth Guider March 8 2006 MyNetworkTV adds deals Variety Retrieved September 2 2015 John Eggerton April 26 2006 My LIN TV 4 More For New Fox Net Broadcasting amp Cable Retrieved September 2 2015 Allison Romano May 1 2006 MyNetworkTV Beefs Up With 12 More Affils Broadcasting amp Cable Retrieved September 2 2015 Michael Malone October 21 2009 LIN Launches MyNet Station on KBVO Austin Broadcasting amp Cable Retrieved September 2 2015 Allison Romano July 12 2006 MNT Signs Up Seven More Broadcasting amp Cable Retrieved June 15 2012 Allison Romano August 24 2006 MyNetworkTV Distribution Deals Broadcasting amp Cable Retrieved September 2 2015 Allison Romano July 24 2006 MyNetwork TV Signs Boston Affiliate Broadcasting amp Cable Retrieved September 2 2015 Michael Malone June 15 2011 Boston Area MyNet WBIN Going Independent Broadcasting amp Cable Retrieved September 2 2015 Michael Malone June 20 2011 WSBK Boston Partners With MyNet Broadcasting amp Cable Retrieved September 2 2015 Mel Bracht August 21 2012 KSBI 52 joining MyNetworkTV The Oklahoman Retrieved September 2 2015 Michael Malone December 1 2014 KCCI Takes on MyNet Affiliation in Des Moines Broadcasting amp Cable Retrieved September 2 2015 Gail Pennington February 11 2014 WRBU becomes Ion in St Louis St Louis Post Dispatch Retrieved September 2 2015 Welcome to MYTV St Louis KMOV November 17 2014 Archived from the original on November 29 2014 Retrieved September 2 2015 Scott Sloan October 10 2008 Smackdown fans peeved over WBLU Lexington Herald Leader Retrieved September 2 2015 Scott Sloan October 15 2008 WWE Smackdown could move to another station Lexington Herald Leader Retrieved September 2 2015 Local fans will be able to cheer clearer picture of Smackdown Lexington Herald Leader October 31 2008 Fox Rebrands WDCA As Fox 5 Plus TVNewsCheck Retrieved 2017 08 12 KPDX to become FOX 12 Plus KPTV com Retrieved 2019 03 21 WNEM My 5 TV to Become WNEM TV 5 Plus PDF July 12 2018 Retrieved August 1 2018 Former L A MyNetworkTV station rebrands under Fox Plus name NewscastStudio Retrieved 2023 01 16 TV show Whose station is it Boston Herald Archived from the original on March 29 2006 MyNetworkTV Adds Boston Affiliate TVWeek July 24 2006 Retrieved September 2 2015 External links Edit Media related to MyNetworkTV at Wikimedia Commons Official website Retrieved from https en wikipedia org w index php title MyNetworkTV amp oldid 1138857512, wikipedia, wiki, book, books, library,

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