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TeachAids

Coordinates: 37°25′19″N 122°12′40″W / 37.421844°N 122.211066°W / 37.421844; -122.211066

TeachAids (pronounced /ˌtˈdz/) is a nonprofit social enterprise that develops global health education technology products for HIV/AIDS, concussions, and COVID-19, based on an approach invented through research at Stanford University.[1][2]

TeachAids

Founded2009
FoundersPiya Sorcar
Clifford Nass
Shuman Ghosemajumder
Ashwini Doshi
TypeU.S. 501(c)(3) nonprofit
Focuseducation technology
Location
OriginsStanford University
Area served
Worldwide
Key people
Piya Sorcar (CEO)
Websiteteachaids.org

The TeachAids software for HIV education, their first area of focus, has been cited as a model health intervention.[3][4] Since the materials bypass issues of stigma, they allow HIV prevention education to be provided to communities where it has previously not been allowed.[5][6] In other communities, the tutorials provide the highest learning effects and comfort rates of any tested educational approach.[7] Their HIV products are animated, interactive software tutorials, developed for individual cultures and languages, and incorporating the voices of celebrities from each region. In India, these include national icons such as Amitabh Bachchan,[8] Shabana Azmi,[9] Nagarjuna[10] and Sudeep Ssanjeev. In Botswana, they include musicians Scar, Zeus, and former President of Botswana, Festus Mogae.[11]

TeachAids operates globally, with its software in use in more than 80 countries.[4] Its materials are made available for free under a Creative Commons License,[12] funded by sponsorships, grants, and donations. Backers include Barclays,[13] Cigna,[14] Covington & Burling,[15] Google, Microsoft, UNICEF,[16] and Yahoo!.

History

 
Former President of Botswana, Festus Mogae (right), a TeachAids advisor, helped bring the tutorials to Botswana.

TeachAids began in 2005 as a research project at Stanford University. From 2005 to 2009, a new interdisciplinary approach to HIV/AIDS education was developed through IRB-approved research by Piya Sorcar.[17] Key advisors included professors Shelley Goldman (Learning Sciences), Martin Carnoy (Comparative Education), Cheryl Koopman (Psychiatry), Randall Stafford (Epidemiology), and Clifford Nass (Communication).[7]

The project's goal was to find a way to address the frequently taboo subjects associated with sexual issues and HIV/AIDS specifically. One major finding was that 2D cartoon figures were the optimal balance between comfort and clarity in terms of visual representation for sex-related topics.[7][18] On that basis, animated storyboards were created which emphasized the biological aspects of HIV transmission and used cultural euphemisms to overcome social stigma.[19] In addition, specific pedagogical techniques (e.g., instructional scaffolding) were utilized to create a coherent conception of HIV transmission for learners, as opposed to the fragmented knowledge created by mass media campaigns.[20]

Early research versions of the software were sponsored by Time Warner, the Government of South Korea, and Neeru Khosla, and used custom illustrations drawn by Sorcar's father, award-winning animator Manick Sorcar.[20] Pilot versions were subsequently created in English, Hindi, Kinyarwanda, Mandarin, and Spanish. Additional experts contributed to the design and evaluation of the materials, including Stanford professors David Katzenstein (Infectious Disease), Douglas Owens (Medicine), and Roy Pea (Learning Sciences).[21]

TeachAids was spun out of Stanford in 2009 as an independent 501(c)(3) organization, co-founded by Piya Sorcar, Clifford Nass, Shuman Ghosemajumder, and Ashwini Doshi.[4] It began developing its infrastructure and new versions of its software for additional countries and languages around the world. The first additional versions of the software in Indian English, Telugu, and Tswana were launched in 2010.[22]

Celebrity partners

 
TeachAIDS character of Amitabh Bachchan (left); Bachchan in 2013 TeachAids recording session (right)

The TeachAids interactive software implements animated avatars of cultural icons to improve pedagogical efficacy. Over time, numerous international actors, musicians, and celebrities have lent their voices and likenesses to the TeachAids materials.[21] These include:

The TeachAids advisory board includes film director Mahesh Bhatt, HIV/AIDS treatment pioneer Nimmagadda Prasad, Global Fund for Women founder Anne Firth Murray, and former President of Botswana Festus Mogae. Actress Amala Akkineni is a trustee of TeachAids in India.[21]

In 2020, Kate Courtney starred in a concussion education video for their CrashCourse virtual reality series.[25]

Worldwide use

 
Suriya at a TeachAIDS campaign
 
Actress Anushka Shetty in 2013 TeachAIDS recording session

The TeachAids tutorials are available for free online and are used in more than 80 countries around the world, distributed by over 200 partner organizations.[4] Numerous AIDS service organizations, AIDS education and training centers, NGOs, and government agencies distribute and utilize the tutorials as part of their own HIV/AIDS prevention efforts.[21] Some of the organizations partnered with TeachAids include CARE, the Elizabeth Glaser Pediatric AIDS Foundation, and the U.S. Peace Corps.[citation needed]

In India, the National AIDS Control Organisation approved the TeachAids materials in January 2010,[2][26] marking the first time HIV/AIDS education could be provided decoupled from sex education. Later that year, the Government of Karnataka approved the materials for their state of 50 million and committed to distributing them in 5,500 government schools.[27] In Assam, Chief Minister Tarun Gogoi helped launched TeachAids.[14] Odisha,[23] Andhra Pradesh,[28] and other Indian states have also joined with official support and distribution.

 
Screenshot from the TeachAIDS software

In Botswana, the TeachAids tutorials were adopted nationally as the standard method for HIV/AIDS education. In 2011, the Ministry of Education began distributing the tutorials to every primary, secondary, and tertiary educational institution in the country, reaching all learners from 6 to 24 years of age nationwide. June 15 in Botswana was declared "National TeachAIDS Day".[4][13]

In the United States, the Stanford Program on International and Cross-Cultural Education distributes the tutorials on CD along with a custom educator handbook, both of which are made available at no cost.[29]

The creation of TeachAids has been cited as an important innovation in achieving the United Nations Millennium Development Goal for combating the spread of HIV/AIDS.[30]

In 2012, TeachAids was named one of 12 global laureates by The Tech Awards,[31][32] referred to as the "Nobel prize of tech philanthropy".[33]

See also

References

  1. ^ Mahafreed Irani (24 September 2011). "Moving pictures, moving minds". The Times of India. Retrieved 4 October 2011.
  2. ^ a b Paromita Pain (5 September 2011). "Overcoming barriers through technology". The Hindu. Retrieved 5 September 2011.
  3. ^ Parker, Jerry C.; Thorson, Esther (2008). Health Communication in the New Media Landscape. New York, NY: Springer Publishing. p. 393. ISBN 978-0-8261-0122-8.
  4. ^ a b c d e Max McClure (25 July 2012). "Stanford-affiliated nonprofit sets standard for AIDS education". Stanford University. Retrieved 9 July 2015.
  5. ^ "TR35: Piya Sorcar: Software that can be localized to teach taboo topics". MIT Technology Review. 23 August 2011. Retrieved 23 August 2011.
  6. ^ "Star touch to animated film on HIV/AIDS". The New Indian Express. 27 November 2010. Retrieved 16 December 2010.[permanent dead link]
  7. ^ a b c Piya Sorcar (1 March 2009). "Teaching Taboo Topics Without Talking About Them: An Epistemic Study of a New Approach to HIV/AIDS Prevention Education in India". Stanford University. Retrieved 1 March 2009.
  8. ^ a b . India West. Archived from the original on 28 June 2017. Retrieved 24 June 2015.
  9. ^ "Animated film to educate students on HIV". The Times of India. 26 November 2010. Retrieved 16 December 2010.
  10. ^ . The Hindu. 27 November 2010. Archived from the original on 4 December 2010. Retrieved 16 December 2010.
  11. ^ . TeachAIDS. 16 September 2010. Archived from the original on 6 December 2010. Retrieved 16 December 2010.
  12. ^ Cat Johnson (14 January 2015). "10 Game-Changing Projects from Creative Commons' Team Open". Shareable. Retrieved 9 July 2015.
  13. ^ a b . Barclays. Archived from the original on 10 July 2015. Retrieved 9 July 2015.
  14. ^ a b "Tech Laureate TeachAIDS Expands in India". India West. 21 October 2012. Retrieved 9 July 2015.
  15. ^ "Public Service Activities 2011" (PDF). Covington & Burling. 2011. Retrieved 9 July 2015.
  16. ^ "UNICEF Botswana Annual Report 2010" (PDF). UNICEF. 20 July 2010. Retrieved 9 July 2015.
  17. ^ Anya Kamenetz (10 April 2013). "Research finally shows that online education works—for sex, alcohol, and health". NBC News. Retrieved 9 July 2015.
  18. ^ (PDF). The California Tech. 5 May 2008. Archived from the original (PDF) on 30 August 2011. Retrieved 9 January 2011.
  19. ^ "Let's NOT Talk About Sex, Baby". New America Media. 1 December 2007. Retrieved 16 December 2010.
  20. ^ a b Handbook of Research on Digital Media and Advertising. Matthew Eastin, Terry Daugherty, Neal Burns. Information Science Reference, July 31, 2010. ISBN 1-60566-792-7. Chapter: Teaching Taboo Topics Through Technology.
  21. ^ a b c d "About TeachAids". TeachAIDS. 16 December 2010. Retrieved 16 December 2010.
  22. ^ "A New Approach to Global HIV/AIDS Education". The Huffington Post. 1 December 2010. Retrieved 16 December 2010.
  23. ^ a b c d . The Telegraph. 22 November 2013. Archived from the original on November 25, 2013. Retrieved 8 July 2015.
  24. ^ "Shruti Haasan lends her voice for AIDS awareness". Indian Express. 19 December 2014. Retrieved 8 July 2015.
  25. ^ Cyclingnews (2020-07-14). "Kate Courtney presents CrashCourse concussion brain fly-through". cyclingnews.com. Retrieved 2021-11-27.
  26. ^ . TeachAIDS. 15 January 2010. Archived from the original on 19 July 2011. Retrieved 17 December 2010.
  27. ^ . TeachAIDS. 7 June 2010. Archived from the original on 28 July 2011. Retrieved 16 December 2010.
  28. ^ "Partnership between APSACS and TeachAIDS". Andhra Pradesh State AIDS Control Society. 2013. Retrieved 9 July 2015.
  29. ^ "TeachAIDS Educator Handbook: A Comprehensive HIV/AIDS Prevention Curriculum". 16 December 2010. Retrieved 16 December 2010.
  30. ^ Whyte, Talia; Nakello, Marjane (2015). Millennium Development Goals Technology Road Map. New York, NY: Global Wire Books. p. 10. ASIN B00R5D2Z6C.
  31. ^ . The Tech Awards. 2012. Archived from the original on 3 July 2015. Retrieved 9 July 2015.
  32. ^ "28 Award Winners Highlight Innovation in Social Entrepreneurship". Forbes. 30 September 2012. Retrieved 9 July 2015.
  33. ^ "Tech Museum chooses honorees for annual awards". San Jose Mercury News. 21 September 2010. Retrieved 9 July 2015.

External links

  • TeachAids official website

teachaids, coordinates, 421844, 211066, 421844, 211066, pronounced, nonprofit, social, enterprise, that, develops, global, health, education, technology, products, aids, concussions, covid, based, approach, invented, through, research, stanford, university, fo. Coordinates 37 25 19 N 122 12 40 W 37 421844 N 122 211066 W 37 421844 122 211066 TeachAids pronounced ˌ t iː tʃ ˈ eɪ d z is a nonprofit social enterprise that develops global health education technology products for HIV AIDS concussions and COVID 19 based on an approach invented through research at Stanford University 1 2 TeachAidsFounded2009FoundersPiya SorcarClifford NassShuman GhosemajumderAshwini DoshiTypeU S 501 c 3 nonprofitFocuseducation technologyLocationPalo Alto CaliforniaOriginsStanford UniversityArea servedWorldwideKey peoplePiya Sorcar CEO Websiteteachaids orgThe TeachAids software for HIV education their first area of focus has been cited as a model health intervention 3 4 Since the materials bypass issues of stigma they allow HIV prevention education to be provided to communities where it has previously not been allowed 5 6 In other communities the tutorials provide the highest learning effects and comfort rates of any tested educational approach 7 Their HIV products are animated interactive software tutorials developed for individual cultures and languages and incorporating the voices of celebrities from each region In India these include national icons such as Amitabh Bachchan 8 Shabana Azmi 9 Nagarjuna 10 and Sudeep Ssanjeev In Botswana they include musicians Scar Zeus and former President of Botswana Festus Mogae 11 TeachAids operates globally with its software in use in more than 80 countries 4 Its materials are made available for free under a Creative Commons License 12 funded by sponsorships grants and donations Backers include Barclays 13 Cigna 14 Covington amp Burling 15 Google Microsoft UNICEF 16 and Yahoo Contents 1 History 2 Celebrity partners 3 Worldwide use 4 See also 5 References 6 External linksHistory Edit Former President of Botswana Festus Mogae right a TeachAids advisor helped bring the tutorials to Botswana TeachAids began in 2005 as a research project at Stanford University From 2005 to 2009 a new interdisciplinary approach to HIV AIDS education was developed through IRB approved research by Piya Sorcar 17 Key advisors included professors Shelley Goldman Learning Sciences Martin Carnoy Comparative Education Cheryl Koopman Psychiatry Randall Stafford Epidemiology and Clifford Nass Communication 7 The project s goal was to find a way to address the frequently taboo subjects associated with sexual issues and HIV AIDS specifically One major finding was that 2D cartoon figures were the optimal balance between comfort and clarity in terms of visual representation for sex related topics 7 18 On that basis animated storyboards were created which emphasized the biological aspects of HIV transmission and used cultural euphemisms to overcome social stigma 19 In addition specific pedagogical techniques e g instructional scaffolding were utilized to create a coherent conception of HIV transmission for learners as opposed to the fragmented knowledge created by mass media campaigns 20 Early research versions of the software were sponsored by Time Warner the Government of South Korea and Neeru Khosla and used custom illustrations drawn by Sorcar s father award winning animator Manick Sorcar 20 Pilot versions were subsequently created in English Hindi Kinyarwanda Mandarin and Spanish Additional experts contributed to the design and evaluation of the materials including Stanford professors David Katzenstein Infectious Disease Douglas Owens Medicine and Roy Pea Learning Sciences 21 TeachAids was spun out of Stanford in 2009 as an independent 501 c 3 organization co founded by Piya Sorcar Clifford Nass Shuman Ghosemajumder and Ashwini Doshi 4 It began developing its infrastructure and new versions of its software for additional countries and languages around the world The first additional versions of the software in Indian English Telugu and Tswana were launched in 2010 22 Celebrity partners Edit TeachAIDS character of Amitabh Bachchan left Bachchan in 2013 TeachAids recording session right The TeachAids interactive software implements animated avatars of cultural icons to improve pedagogical efficacy Over time numerous international actors musicians and celebrities have lent their voices and likenesses to the TeachAids materials 21 These include Amitabh Bachchan 8 Amol Palekar Anu Choudhury 23 Anu Prabhakar Anushka Shetty Jayanthi Imran Khan Moloya Goswami Nagarjuna Akkineni 23 Navdeep Prashanta Nanda Swati Reddy Shabana Azmi 23 Shruti Haasan 24 Siddharth Sudeep Suhasini Maniratnam Suriya Vijay Raghavendra Zerifa Wahid Zeus The TeachAids advisory board includes film director Mahesh Bhatt HIV AIDS treatment pioneer Nimmagadda Prasad Global Fund for Women founder Anne Firth Murray and former President of Botswana Festus Mogae Actress Amala Akkineni is a trustee of TeachAids in India 21 In 2020 Kate Courtney starred in a concussion education video for their CrashCourse virtual reality series 25 Worldwide use Edit Suriya at a TeachAIDS campaign Actress Anushka Shetty in 2013 TeachAIDS recording session The TeachAids tutorials are available for free online and are used in more than 80 countries around the world distributed by over 200 partner organizations 4 Numerous AIDS service organizations AIDS education and training centers NGOs and government agencies distribute and utilize the tutorials as part of their own HIV AIDS prevention efforts 21 Some of the organizations partnered with TeachAids include CARE the Elizabeth Glaser Pediatric AIDS Foundation and the U S Peace Corps citation needed In India the National AIDS Control Organisation approved the TeachAids materials in January 2010 2 26 marking the first time HIV AIDS education could be provided decoupled from sex education Later that year the Government of Karnataka approved the materials for their state of 50 million and committed to distributing them in 5 500 government schools 27 In Assam Chief Minister Tarun Gogoi helped launched TeachAids 14 Odisha 23 Andhra Pradesh 28 and other Indian states have also joined with official support and distribution Screenshot from the TeachAIDS software In Botswana the TeachAids tutorials were adopted nationally as the standard method for HIV AIDS education In 2011 the Ministry of Education began distributing the tutorials to every primary secondary and tertiary educational institution in the country reaching all learners from 6 to 24 years of age nationwide June 15 in Botswana was declared National TeachAIDS Day 4 13 In the United States the Stanford Program on International and Cross Cultural Education distributes the tutorials on CD along with a custom educator handbook both of which are made available at no cost 29 The creation of TeachAids has been cited as an important innovation in achieving the United Nations Millennium Development Goal for combating the spread of HIV AIDS 30 In 2012 TeachAids was named one of 12 global laureates by The Tech Awards 31 32 referred to as the Nobel prize of tech philanthropy 33 See also EditAIDS education and training centers HIV AIDS in Africa HIV AIDS in India Sex educationReferences Edit Mahafreed Irani 24 September 2011 Moving pictures moving minds The Times of India Retrieved 4 October 2011 a b Paromita Pain 5 September 2011 Overcoming barriers through technology The Hindu Retrieved 5 September 2011 Parker Jerry C Thorson Esther 2008 Health Communication in the New Media Landscape New York NY Springer Publishing p 393 ISBN 978 0 8261 0122 8 a b c d e Max McClure 25 July 2012 Stanford affiliated nonprofit sets standard for AIDS education Stanford University Retrieved 9 July 2015 TR35 Piya Sorcar Software that can be localized to teach taboo topics MIT Technology Review 23 August 2011 Retrieved 23 August 2011 Star touch to animated film on HIV AIDS The New Indian Express 27 November 2010 Retrieved 16 December 2010 permanent dead link a b c Piya Sorcar 1 March 2009 Teaching Taboo Topics Without Talking About Them An Epistemic Study of a New Approach to HIV AIDS Prevention Education in India Stanford University Retrieved 1 March 2009 a b Amitabh Bachchan Joins S F Bay Area Nonprofit TeachAids India West Archived from the original on 28 June 2017 Retrieved 24 June 2015 Animated film to educate students on HIV The Times of India 26 November 2010 Retrieved 16 December 2010 Animation lessons on HIV AIDS awareness released The Hindu 27 November 2010 Archived from the original on 4 December 2010 Retrieved 16 December 2010 Former President of Botswana Festus Mogae joins TeachAIDS Advisory Board TeachAIDS 16 September 2010 Archived from the original on 6 December 2010 Retrieved 16 December 2010 Cat Johnson 14 January 2015 10 Game Changing Projects from Creative Commons Team Open Shareable Retrieved 9 July 2015 a b Barclays Supporting our Communities Barclays Archived from the original on 10 July 2015 Retrieved 9 July 2015 a b Tech Laureate TeachAIDS Expands in India India West 21 October 2012 Retrieved 9 July 2015 Public Service Activities 2011 PDF Covington amp Burling 2011 Retrieved 9 July 2015 UNICEF Botswana Annual Report 2010 PDF UNICEF 20 July 2010 Retrieved 9 July 2015 Anya Kamenetz 10 April 2013 Research finally shows that online education works for sex alcohol and health NBC News Retrieved 9 July 2015 Treating Africa s Biggest Diseases PDF The California Tech 5 May 2008 Archived from the original PDF on 30 August 2011 Retrieved 9 January 2011 Let s NOT Talk About Sex Baby New America Media 1 December 2007 Retrieved 16 December 2010 a b Handbook of Research on Digital Media and Advertising Matthew Eastin Terry Daugherty Neal Burns Information Science Reference July 31 2010 ISBN 1 60566 792 7 Chapter Teaching Taboo Topics Through Technology a b c d About TeachAids TeachAIDS 16 December 2010 Retrieved 16 December 2010 A New Approach to Global HIV AIDS Education The Huffington Post 1 December 2010 Retrieved 16 December 2010 a b c d Hush Hush Topic Gets a Voice The Telegraph 22 November 2013 Archived from the original on November 25 2013 Retrieved 8 July 2015 Shruti Haasan lends her voice for AIDS awareness Indian Express 19 December 2014 Retrieved 8 July 2015 Cyclingnews 2020 07 14 Kate Courtney presents CrashCourse concussion brain fly through cyclingnews com Retrieved 2021 11 27 National AIDS Control Organisation of India approves TeachAIDS curriculum TeachAIDS 15 January 2010 Archived from the original on 19 July 2011 Retrieved 17 December 2010 Karnataka government to implement TeachAIDS tutorials in 5 500 schools TeachAIDS 7 June 2010 Archived from the original on 28 July 2011 Retrieved 16 December 2010 Partnership between APSACS and TeachAIDS Andhra Pradesh State AIDS Control Society 2013 Retrieved 9 July 2015 TeachAIDS Educator Handbook A Comprehensive HIV AIDS Prevention Curriculum 16 December 2010 Retrieved 16 December 2010 Whyte Talia Nakello Marjane 2015 Millennium Development Goals Technology Road Map New York NY Global Wire Books p 10 ASIN B00R5D2Z6C The Tech Awards Laureate TeachAIDS The Tech Awards 2012 Archived from the original on 3 July 2015 Retrieved 9 July 2015 28 Award Winners Highlight Innovation in Social Entrepreneurship Forbes 30 September 2012 Retrieved 9 July 2015 Tech Museum chooses honorees for annual awards San Jose Mercury News 21 September 2010 Retrieved 9 July 2015 External links EditTeachAids official website Retrieved from https en wikipedia org w index php title TeachAids amp oldid 1152235233, wikipedia, wiki, book, books, library,

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