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Wikipedia

Data and information visualization

Data and information visualization (data viz/vis or info viz/vis)[2] is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount[3] of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items. Typically based on data and information collected from a certain domain of expertise, these visualizations are intended for a broader audience to help them visually explore and discover, quickly understand, interpret and gain important insights into otherwise difficult-to-identify structures, relationships, correlations, local and global patterns, trends, variations, constancy, clusters, outliers and unusual groupings within data (exploratory visualization).[4][5][6] When intended for the general public (mass communication) to convey a concise version of known, specific information in a clear and engaging manner (presentational or explanatory visualization),[4] it is typically called information graphics.

Statistician professor Edward Tufte described Charles Joseph Minard's 1869 graphic of Napoleonic France's invasion of Russia as what "may well be the best statistical graphic ever drawn", noting that it captures six variables in two dimensions.[1]

Data visualization is concerned with visually presenting sets of primarily quantitative raw data in a schematic form. The visual formats used in data visualization include tables, charts and graphs (e.g. pie charts, bar charts, line charts, area charts, cone charts, pyramid charts, donut charts, histograms, spectrograms, cohort charts, waterfall charts, funnel charts, bullet graphs, etc.), diagrams, plots (e.g. scatter plots, distribution plots, box-and-whisker plots), geospatial maps (such as proportional symbol maps, choropleth maps, isopleth maps and heat maps), figures, correlation matrices, percentage gauges, etc., which sometimes can be combined in a dashboard.

Information visualization, on the other hand, deals with multiple, large-scale and complicated datasets which contain quantitative (numerical) data as well as qualitative (non-numerical, i.e. verbal or graphical) and primarily abstract information and its goal is to add value to raw data, improve the viewers' comprehension, reinforce their cognition and help them derive insights and make decisions as they navigate and interact with the computer-supported graphical display. Visual tools used in information visualization include maps (such as tree maps), animations, infographics, Sankey diagrams, flow charts, network diagrams, semantic networks, entity-relationship diagrams, venn diagrams, timelines, mind maps, etc.

Emerging technologies like virtual, augmented and mixed reality have the potential to make information visualization more immersive, intuitive, interactive and easily manipulable and thus enhance the user's visual perception and cognition.[7] In data and information visualization, the goal is to graphically present and explore abstract, non-physical and non-spatial data collected from databases, information systems, file systems, documents, business and financial data, etc. (presentational and exploratory visualization) which is different from the field of scientific visualization, where the goal is to render realistic images based on physical and spatial scientific data to confirm or reject hypotheses (confirmatory visualization).[8]

Effective data visualization is properly sourced, contextualized, simple and uncluttered. The underlying data is accurate and up-to-date to make sure that insights are reliable. Graphical items are well-chosen for the given datasets and aesthetically appealing, with shapes, colors and other visual elements used deliberately in a meaningful and non-distracting manner. The visuals are accompanied by supporting texts (labels and titles). These verbal and graphical components complement each other to ensure clear, quick and memorable understanding. Effective information visualization is aware of the needs and concerns and the level of expertise of the target audience, deliberately guiding them to the intended conclusion.[9][3] Such effective visualization can be used not only for conveying specialized, complex, big data-driven ideas to a wider group of non-technical audience in a visually appealing, engaging and accessible manner, but also to domain experts and executives for making decisions, monitoring performance, generating new ideas and stimulating research.[9][4] In addition, data scientists, data analysts and data mining specialists use data visualization to check the quality of data, find errors, unusual gaps and missing values in data, clean data, explore the structures and features of data and assess outputs of data-driven models.[4] In business, data and information visualization can constitute a part of data storytelling, where they are paired with a coherent narrative structure or storyline to contextualize the analyzed data and communicate the insights gained from analyzing the data clearly and memorably with the goal of convincing the audience into making a decision or taking an action in order to create business value.[3][10] This can be contrasted with the field of statistical graphics, where complex statistical data are communicated graphically in an accurate and precise manner among researchers and analysts with statistical expertise to help them perform exploratory data analysis or to convey the results of such analyses, where visual appeal, capturing attention to a certain issue and storytelling are not as important.[11]

The field of data and information visualization is of interdisciplinary nature as it incorporates principles found in the disciplines of descriptive statistics (as early as the 18th century),[12] visual communication, graphic design, cognitive science and, more recently, interactive computer graphics and human-computer interaction.[13] Since effective visualization requires design skills, statistical skills and computing skills, it is argued by authors such as Gershon and Page that it is both an art and a science.[14] The neighboring field of visual analytics marries statistical data analysis, data and information visualization and human analytical reasoning through interactive visual interfaces to help human users reach conclusions, gain actionable insights and make informed decisions which are otherwise difficult for computers to do.

Research into how people read and misread various types of visualizations is helping to determine what types and features of visualizations are most understandable and effective in conveying information.[15][16] On the other hand, unintentionally poor or intentionally misleading and deceptive visualizations (misinformative visualization) can function as powerful tools which disseminate misinformation, manipulate public perception and divert public opinion toward a certain agenda.[17] Thus data visualization literacy has become an important component of data and information literacy in the information age akin to the roles played by textual, mathematical and visual literacy in the past.[18]

Overview edit

 
Data visualization is one of the steps in analyzing data and presenting it to users.
 
Partial map of the Internet early 2005 represented as a graph, each line represents two IP addresses, and some delay between those two nodes.

The field of data and information visualization has emerged "from research in human–computer interaction, computer science, graphics, visual design, psychology, and business methods. It is increasingly applied as a critical component in scientific research, digital libraries, data mining, financial data analysis, market studies, manufacturing production control, and drug discovery".[19]

Data and information visualization presumes that "visual representations and interaction techniques take advantage of the human eye's broad bandwidth pathway into the mind to allow users to see, explore, and understand large amounts of information at once. Information visualization focused on the creation of approaches for conveying abstract information in intuitive ways."[20]

Data analysis is an indispensable part of all applied research and problem solving in industry. The most fundamental data analysis approaches are visualization (histograms, scatter plots, surface plots, tree maps, parallel coordinate plots, etc.), statistics (hypothesis test, regression, PCA, etc.), data mining (association mining, etc.), and machine learning methods (clustering, classification, decision trees, etc.). Among these approaches, information visualization, or visual data analysis, is the most reliant on the cognitive skills of human analysts, and allows the discovery of unstructured actionable insights that are limited only by human imagination and creativity. The analyst does not have to learn any sophisticated methods to be able to interpret the visualizations of the data. Information visualization is also a hypothesis generation scheme, which can be, and is typically followed by more analytical or formal analysis, such as statistical hypothesis testing.

To communicate information clearly and efficiently, data visualization uses statistical graphics, plots, information graphics and other tools. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message.[21] Effective visualization helps users analyze and reason about data and evidence.[22] It makes complex data more accessible, understandable, and usable, but can also be reductive.[23] Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.

Data visualization refers to the techniques used to communicate data or information by encoding it as visual objects (e.g., points, lines, or bars) contained in graphics. The goal is to communicate information clearly and efficiently to users. It is one of the steps in data analysis or data science. According to Vitaly Friedman (2008) the "main goal of data visualization is to communicate information clearly and effectively through graphical means. It doesn't mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set by communicating its key aspects in a more intuitive way. Yet designers often fail to achieve a balance between form and function, creating gorgeous data visualizations which fail to serve their main purpose — to communicate information".[24]

Indeed, Fernanda Viegas and Martin M. Wattenberg suggested that an ideal visualization should not only communicate clearly, but stimulate viewer engagement and attention.[25]

Data visualization is closely related to information graphics, information visualization, scientific visualization, exploratory data analysis and statistical graphics. In the new millennium, data visualization has become an active area of research, teaching and development. According to Post et al. (2002), it has united scientific and information visualization.[26]

In the commercial environment data visualization is often referred to as dashboards. Infographics are another very common form of data visualization.

Principles edit

Characteristics of effective graphical displays edit

The greatest value of a picture is when it forces us to notice what we never expected to see.

John Tukey[27]

Edward Tufte has explained that users of information displays are executing particular analytical tasks such as making comparisons. The design principle of the information graphic should support the analytical task.[28] As William Cleveland and Robert McGill show, different graphical elements accomplish this more or less effectively. For example, dot plots and bar charts outperform pie charts.[29]

In his 1983 book The Visual Display of Quantitative Information,[30] Edward Tufte defines 'graphical displays' and principles for effective graphical display in the following passage: "Excellence in statistical graphics consists of complex ideas communicated with clarity, precision, and efficiency. Graphical displays should:

  • show the data
  • induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production, or something else
  • avoid distorting what the data has to say
  • present many numbers in a small space
  • make large data sets coherent
  • encourage the eye to compare different pieces of data
  • reveal the data at several levels of detail, from a broad overview to the fine structure
  • serve a reasonably clear purpose: description, exploration, tabulation, or decoration
  • be closely integrated with the statistical and verbal descriptions of a data set.

Graphics reveal data. Indeed, graphics can be more precise and revealing than conventional statistical computations."[31]

For example, the Minard diagram shows the losses suffered by Napoleon's army in the 1812–1813 period. Six variables are plotted: the size of the army, its location on a two-dimensional surface (x and y), time, the direction of movement, and temperature. The line width illustrates a comparison (size of the army at points in time), while the temperature axis suggests a cause of the change in army size. This multivariate display on a two-dimensional surface tells a story that can be grasped immediately while identifying the source data to build credibility. Tufte wrote in 1983 that: "It may well be the best statistical graphic ever drawn."[31]

Not applying these principles may result in misleading graphs, distorting the message, or supporting an erroneous conclusion. According to Tufte, chartjunk refers to the extraneous interior decoration of the graphic that does not enhance the message or gratuitous three-dimensional or perspective effects. Needlessly separating the explanatory key from the image itself, requiring the eye to travel back and forth from the image to the key, is a form of "administrative debris." The ratio of "data to ink" should be maximized, erasing non-data ink where feasible.[31]

The Congressional Budget Office summarized several best practices for graphical displays in a June 2014 presentation. These included: a) Knowing your audience; b) Designing graphics that can stand alone outside the report's context; and c) Designing graphics that communicate the key messages in the report.[32]

Quantitative messages edit

 
The same dataset plotted in three charts: Top panel is a bar chart depicting the flow of occurrences over time (resembles the Sankey diagram in the New York Times original[33]). Middle panel is a bubble chart that separately quantifies discrete outcomes. Bottom panel is an exploded pie chart showing relative shares of categories, and shares within categories.

Author Stephen Few described eight types of quantitative messages that users may attempt to understand or communicate from a set of data and the associated graphs used to help communicate the message:

  1. Time-series: A single variable is captured over a period of time, such as the unemployment rate or temperature measures over a 10-year period. A line chart may be used to demonstrate the trend over time.
  2. Ranking: Categorical subdivisions are ranked in ascending or descending order, such as a ranking of sales performance (the measure) by sales persons (the category, with each sales person a categorical subdivision) during a single period. A bar chart may be used to show the comparison across the sales persons.
  3. Part-to-whole: Categorical subdivisions are measured as a ratio to the whole (i.e., a percentage out of 100%). A pie chart or bar chart can show the comparison of ratios, such as the market share represented by competitors in a market.
  4. Deviation: Categorical subdivisions are compared against a reference, such as a comparison of actual vs. budget expenses for several departments of a business for a given time period. A bar chart can show comparison of the actual versus the reference amount.
  5. Frequency distribution: Shows the number of observations of a particular variable for given interval, such as the number of years in which the stock market return is between intervals such as 0–10%, 11–20%, etc. A histogram, a type of bar chart, may be used for this analysis. A boxplot helps visualize key statistics about the distribution, such as median, quartiles, outliers, etc.
  6. Correlation: Comparison between observations represented by two variables (X,Y) to determine if they tend to move in the same or opposite directions. For example, plotting unemployment (X) and inflation (Y) for a sample of months. A scatter plot is typically used for this message.
  7. Nominal comparison: Comparing categorical subdivisions in no particular order, such as the sales volume by product code. A bar chart may be used for this comparison.
  8. Geographic or geospatial: Comparison of a variable across a map or layout, such as the unemployment rate by state or the number of persons on the various floors of a building. A cartogram is a typical graphic used.[21][34]

Analysts reviewing a set of data may consider whether some or all of the messages and graphic types above are applicable to their task and audience. The process of trial and error to identify meaningful relationships and messages in the data is part of exploratory data analysis.

Visual perception and data visualization edit

A human can distinguish differences in line length, shape, orientation, distances, and color (hue) readily without significant processing effort; these are referred to as "pre-attentive attributes". For example, it may require significant time and effort ("attentive processing") to identify the number of times the digit "5" appears in a series of numbers; but if that digit is different in size, orientation, or color, instances of the digit can be noted quickly through pre-attentive processing.[35]

Compelling graphics take advantage of pre-attentive processing and attributes and the relative strength of these attributes. For example, since humans can more easily process differences in line length than surface area, it may be more effective to use a bar chart (which takes advantage of line length to show comparison) rather than pie charts (which use surface area to show comparison).[35]

Human perception/cognition and data visualization edit

Almost all data visualizations are created for human consumption. Knowledge of human perception and cognition is necessary when designing intuitive visualizations.[36] Cognition refers to processes in human beings like perception, attention, learning, memory, thought, concept formation, reading, and problem solving.[37] Human visual processing is efficient in detecting changes and making comparisons between quantities, sizes, shapes and variations in lightness. When properties of symbolic data are mapped to visual properties, humans can browse through large amounts of data efficiently. It is estimated that 2/3 of the brain's neurons can be involved in visual processing. Proper visualization provides a different approach to show potential connections, relationships, etc. which are not as obvious in non-visualized quantitative data. Visualization can become a means of data exploration.

Studies have shown individuals used on average 19% less cognitive resources, and 4.5% better able to recall details when comparing data visualization with text.[38]

History edit

 
Selected milestones and inventions

The modern study of visualization started with computer graphics, which "has from its beginning been used to study scientific problems. However, in its early days the lack of graphics power often limited its usefulness. The recent emphasis on visualization started in 1987 with the special issue of Computer Graphics on Visualization in Scientific Computing. Since then there have been several conferences and workshops, co-sponsored by the IEEE Computer Society and ACM SIGGRAPH".[39] They have been devoted to the general topics of data visualization, information visualization and scientific visualization, and more specific areas such as volume visualization. In 1786, William Playfair published the first presentation graphics.

 
Product Space Localization, intended to show the Economic Complexity of a given economy
 
Tree Map of Benin Exports (2009) by product category. The Product Exports Treemaps are one of the most recent applications of these kind of visualizations, developed by the Harvard-MIT Observatory of Economic Complexity.

There is no comprehensive 'history' of data visualization. There are no accounts that span the entire development of visual thinking and the visual representation of data, and which collate the contributions of disparate disciplines.[40] Michael Friendly and Daniel J Denis of York University are engaged in a project that attempts to provide a comprehensive history of visualization. Contrary to general belief, data visualization is not a modern development. Since prehistory, stellar data, or information such as location of stars were visualized on the walls of caves (such as those found in Lascaux Cave in Southern France) since the Pleistocene era.[41] Physical artefacts such as Mesopotamian clay tokens (5500 BC), Inca quipus (2600 BC) and Marshall Islands stick charts (n.d.) can also be considered as visualizing quantitative information.[42][43]

The first documented data visualization can be tracked back to 1160 B.C. with Turin Papyrus Map which accurately illustrates the distribution of geological resources and provides information about quarrying of those resources.[44] Such maps can be categorized as thematic cartography, which is a type of data visualization that presents and communicates specific data and information through a geographical illustration designed to show a particular theme connected with a specific geographic area. Earliest documented forms of data visualization were various thematic maps from different cultures and ideograms and hieroglyphs that provided and allowed interpretation of information illustrated. For example, Linear B tablets of Mycenae provided a visualization of information regarding Late Bronze Age era trades in the Mediterranean. The idea of coordinates was used by ancient Egyptian surveyors in laying out towns, earthly and heavenly positions were located by something akin to latitude and longitude at least by 200 BC, and the map projection of a spherical Earth into latitude and longitude by Claudius Ptolemy [c. 85c. 165] in Alexandria would serve as reference standards until the 14th century.[44]

The invention of paper and parchment allowed further development of visualizations throughout history. Figure shows a graph from the 10th or possibly 11th century that is intended to be an illustration of the planetary movement, used in an appendix of a textbook in monastery schools.[45] The graph apparently was meant to represent a plot of the inclinations of the planetary orbits as a function of the time. For this purpose, the zone of the zodiac was represented on a plane with a horizontal line divided into thirty parts as the time or longitudinal axis. The vertical axis designates the width of the zodiac. The horizontal scale appears to have been chosen for each planet individually for the periods cannot be reconciled. The accompanying text refers only to the amplitudes. The curves are apparently not related in time.

 
Planetary movements

By the 16th century, techniques and instruments for precise observation and measurement of physical quantities, and geographic and celestial position were well-developed (for example, a "wall quadrant" constructed by Tycho Brahe [1546–1601], covering an entire wall in his observatory). Particularly important were the development of triangulation and other methods to determine mapping locations accurately.[40] Very early, the measure of time led scholars to develop innovative way of visualizing the data (e.g. Lorenz Codomann in 1596, Johannes Temporarius in 1596[46]).

French philosopher and mathematician René Descartes and Pierre de Fermat developed analytic geometry and two-dimensional coordinate system which heavily influenced the practical methods of displaying and calculating values. Fermat and Blaise Pascal's work on statistics and probability theory laid the groundwork for what we now conceptualize as data.[40] According to the Interaction Design Foundation, these developments allowed and helped William Playfair, who saw potential for graphical communication of quantitative data, to generate and develop graphical methods of statistics.[36]

 
Playfair TimeSeries

In the second half of the 20th century, Jacques Bertin used quantitative graphs to represent information "intuitively, clearly, accurately, and efficiently".[36]

John Tukey and Edward Tufte pushed the bounds of data visualization; Tukey with his new statistical approach of exploratory data analysis and Tufte with his book "The Visual Display of Quantitative Information" paved the way for refining data visualization techniques for more than statisticians. With the progression of technology came the progression of data visualization; starting with hand-drawn visualizations and evolving into more technical applications – including interactive designs leading to software visualization.[47]

Programs like SAS, SOFA, R, Minitab, Cornerstone and more allow for data visualization in the field of statistics. Other data visualization applications, more focused and unique to individuals, programming languages such as D3, Python and JavaScript help to make the visualization of quantitative data a possibility. Private schools have also developed programs to meet the demand for learning data visualization and associated programming libraries, including free programs like The Data Incubator or paid programs like General Assembly.[48]

Beginning with the symposium "Data to Discovery" in 2013, ArtCenter College of Design, Caltech and JPL in Pasadena have run an annual program on interactive data visualization.[49] The program asks: How can interactive data visualization help scientists and engineers explore their data more effectively? How can computing, design, and design thinking help maximize research results? What methodologies are most effective for leveraging knowledge from these fields? By encoding relational information with appropriate visual and interactive characteristics to help interrogate, and ultimately gain new insight into data, the program develops new interdisciplinary approaches to complex science problems, combining design thinking and the latest methods from computing, user-centered design, interaction design and 3D graphics.

Terminology edit

Data visualization involves specific terminology, some of which is derived from statistics. For example, author Stephen Few defines two types of data, which are used in combination to support a meaningful analysis or visualization:

  • Categorical: Represent groups of objects with a particular characteristic. Categorical variables can either be nominal or ordinal. Nominal variables for example gender have no order between them and are thus nominal. Ordinal variables are categories with an order, for sample recording the age group someone falls into.[50]
  • Quantitative: Represent measurements, such as the height of a person or the temperature of an environment. Quantitative variables can either be continuous or discrete. Continuous variables capture the idea that measurements can always be made more precisely. While discrete variables have only a finite number of possibilities, such as a count of some outcomes or an age measured in whole years.[50]

The distinction between quantitative and categorical variables is important because the two types require different methods of visualization.

Two primary types of information displays are tables and graphs.

  • A table contains quantitative data organized into rows and columns with categorical labels. It is primarily used to look up specific values. In the example above, the table might have categorical column labels representing the name (a qualitative variable) and age (a quantitative variable), with each row of data representing one person (the sampled experimental unit or category subdivision).
  • A graph is primarily used to show relationships among data and portrays values encoded as visual objects (e.g., lines, bars, or points). Numerical values are displayed within an area delineated by one or more axes. These axes provide scales (quantitative and categorical) used to label and assign values to the visual objects. Many graphs are also referred to as charts.[51]

Eppler and Lengler have developed the "Periodic Table of Visualization Methods," an interactive chart displaying various data visualization methods. It includes six types of data visualization methods: data, information, concept, strategy, metaphor and compound.[52] In "Visualization Analysis and Design" Tamara Munzner writes "Computer-based visualization systems provide visual representations of datasets designed to help people carry out tasks more effectively." Munzner agues that visualization "is suitable when there is a need to augment human capabilities rather than replace people with computational decision-making methods."[53]

Techniques edit

Name Visual dimensions Description / Example usages
 
Bar chart of tips by day of week
Bar chart
  • length/count
  • category
  • color
  • Presents categorical data with rectangular bars with heights or lengths proportional to the values that they represent. The bars can be plotted vertically or horizontally.
  • A bar graph shows comparisons among discrete categories. One axis of the chart shows the specific categories being compared, and the other axis represents a measured value.
  • Some bar graphs present bars clustered in groups of more than one, showing the values of more than one measured variable. These clustered groups can be differentiated using color.
  • For example; comparison of values, such as sales performance for several persons or businesses in a single time period.
 
Variable-width bar chart relating:
· population (along x axis),
· per-person emissions (along y axis), and
· total emissions (area as x*y product of values)

Variable-width ("variwide") bar chart

  • category (size/count/extent in first dimension)
  • size/count/extent in second dimension
  • size/count/extent as area of bar
  • color
  • Includes most features of basic bar chart, above
  • Areas of non-uniform-width bars represent quantities with areas A that are respective products of related pairs of
· vertical-axis quantities (A/X) and
· horizontal-axis quantities (X).
  • Arithmetically:
(A/X)*X=A for each bar
  • Instances: Mosaic plots (also known as Marimekko, or Mekko, charts)
 
Projected (1) frequency and (2) intensity of extreme "10-year heat waves" are connected in pairs of horizontal and vertical bars, respectively. Bars are distinguished by (3) color-coded primary category (degree of global warming).

Orthogonal (orthogonal composite) bar chart

  • numerical value of first variable (extent in first dimension; superimposed horizontal bars)
  • numerical value of second variable (extent in second dimension; like conventional vertical bar chart)
  • category for first and second variables (e.g., color-coded)
  • Includes most features of basic bar chart, above
  • Pairs of numeric variables, usually color-coded, rendered by category
  • Variables need not be directly related in the way they are in "variwide" charts
 
Histogram of housing prices
Histogram
  • bin limits
  • count/length
  • color
  • An approximate representation of the distribution of numerical data. Divide the entire range of values into a series of intervals and then count how many values fall into each interval this is called binning. The bins are usually specified as consecutive, non-overlapping intervals of a variable. The bins (intervals) must be adjacent, and are often (but not required to be) of equal size.
  • For example, determining frequency of annual stock market percentage returns within particular ranges (bins) such as 0–10%, 11–20%, etc. The height of the bar represents the number of observations (years) with a return % in the range represented by the respective bin.
 
A scatterplot showing negative correlation between two variables
Scatter plot (dot plot)
  • x position
  • y position
  • symbol/glyph
  • color
  • size
  • Uses Cartesian coordinates to display values for typically two variables for a set of data.
  • Points can be coded via color, shape and/or size to display additional variables.
  • Each point on the plot has an associated x and y term that determines its location on the cartesian plane.
  • Scatter plots are often used to highlight the correlation between variables (x and y).
  • Also called "dot plots"
 
Scatter plot
Scatter plot (3D)
  • position x
  • position y
  • position z
  • color
  • symbol
  • size
  • Similar to the 2-dimensional scatter plot above, the 3-dimensional scatter plot visualizes the relationship between typically 3 variables from a set of data.
  • Again point can be coded via color, shape and/or size to display additional variables
 
Network analysis
Network
  • Finding clusters in the network (e.g. grouping Facebook friends into different clusters).
  • Discovering bridges (information brokers or boundary spanners) between clusters in the network
  • Determining the most influential nodes in the network (e.g. A company wants to target a small group of people on Twitter for a marketing campaign).
  • Finding outlier actors who do not fit into any cluster or are in the periphery of a network.
 
Pie chart
Pie chart
  • color
  • Represents one categorical variable which is divided into slices to illustrate numerical proportion. In a pie chart, the arc length of each slice (and consequently its central angle and area), is proportional to the quantity it represents.
  • For example, as shown in the graph to the right, the proportion of English native speakers worldwide
 
Line chart
Line chart
  • x position
  • y position
  • symbol/glyph
  • color
  • size
  • Represents information as a series of data points called 'markers' connected by straight line segments.
  • Similar to a scatter plot except that the measurement points are ordered (typically by their x-axis value) and joined with straight line segments.
  • Often used to visualize a trend in data over intervals of time – a time series – thus the line is often drawn chronologically.
 
A log-log chart spanning more than one order of magnitude along both axes
Semi-log or log-log (non-linear) charts
  • x position
  • y position
  • symbol/glyph
  • color
  • connections
  • Represents data as lines or series of points spanning large ranges on one or both axes
  • One or both axes are represented using a non-linear logarithmic scale
 
Streamgraph
Streamgraph (type of area chart)
  • width
  • color
  • time (flow)
  • A type of stacked area chart that is displaced around a central axis, resulting in a flowing shape.
  • Unlike a traditional stacked area chart in which the layers are stacked on top of an axis, in a streamgraph the layers are positioned to minimize their "wiggle".
  • Streamgraphs display data with only positive values, and are not able to represent both negative and positive values.
  • Example: the visual shows music listened to by a user over time
 
Treemap
Treemap
  • size
  • color
  • Is a method for displaying hierarchical data using nested figures, usually rectangles.
  • For example, disk space by location / file type
 
Gantt chart
Gantt chart
  • color
  • time (flow)
 
Heat map
Heat map
  • color
  • categorical variable
  • Represents the magnitude of a phenomenon as color in two dimensions.
  • There are two categories of heat maps:
    • cluster heat map: where magnitudes are laid out into a matrix of fixed cell size whose rows and columns are categorical data. For example, the graph to the right.
    • spatial heat map: where no matrix of fixed cell size for example a heat-map. For example, a heat map showing population densities displayed on a geographical map
 
Stripe graphic
Stripe graphic
  • x position
  • color
  • A sequence of colored stripes visually portrays trend of a data series.
  • Portrays a single variable—prototypically temperature over time to portray global warming
  • Deliberately minimalist—with no technical indicia—to communicate intuitively with non-scientists[54]
  • Can be "stacked" to represent plural series (example)
 
Animated spiral graphic
Animated spiral graphic
  • radial distance (dependent variable)
  • rotating angle (cycling through months)
  • color (passing years)
  • Portrays a single dependent variable—prototypically temperature over time to portray global warming
  • Dependent variable is progressively plotted along a continuous "spiral" determined as a function of (a) constantly rotating angle (twelve months per revolution) and (b) evolving color (color changes over passing years)[55]
 
Box and whisker plot
Box and Whisker Plot
  • x axis
  • y axis
  • A method for graphically depicting groups of numerical data through their quartiles.
  • Box plots may also have lines extending from the boxes (whiskers) indicating variability outside the upper and lower quartiles.
  • Outliers may be plotted as individual points.
  • The two boxes graphed on top of each other represent the middle 50% of the data, with the line separating the two boxes identifying the median data value and the top and bottom edges of the boxes represent the 75th and 25th percentile data points respectively.
  • Box plots are non-parametric: they display variation in samples of a statistical population without making any assumptions of the underlying statistical distribution, thus are useful for getting an initial understanding of a data set. For example, comparing the distribution of ages between a group of people (e.g., male and females).
 
Flowchart
Flowchart
  • Represents a workflow, process or a step-by-step approach to solving a task.
  • The flowchart shows the steps as boxes of various kinds, and their order by connecting the boxes with arrows.
  • For example, outlying the actions to undertake if a lamp is not working, as shown in the diagram to the right.
 
Radar chart
Radar chart
  • attributes
  • value assigned to attributes
  • Displays multivariate data in the form of a two-dimensional chart of three or more quantitative variables represented on axes starting from the same point.
  • The relative position and angle of the axes is typically uninformative, but various heuristics, such as algorithms that plot data as the maximal total area, can be applied to sort the variables (axes) into relative positions that reveal distinct correlations, trade-offs, and a multitude of other comparative measures.
  • For example, comparing attributes/skills (e.g., communication, analytical, IT skills) learnt across different university degrees (e.g., mathematics, economics, psychology)
 
Venn diagram
Venn diagram
  • all possible logical relations between a finite collection of different sets.
  • Shows all possible logical relations between a finite collection of different sets.
  • These diagrams depict elements as points in the plane, and sets as regions inside closed curves.
  • A Venn diagram consists of multiple overlapping closed curves, usually circles, each representing a set.
  • The points inside a curve labelled S represent elements of the set S, while points outside the boundary represent elements not in the set S. This lends itself to intuitive visualizations; for example, the set of all elements that are members of both sets S and T, denoted ST and read "the intersection of S and T", is represented visually by the area of overlap of the regions S and T. In Venn diagrams, the curves are overlapped in every possible way, showing all possible relations between the sets.
 
Iconography of correlations
Iconography of correlations
  • No axis
  • Solid line
  • dotted line
  • color
  • Exploratory data analysis.
  • Replace a correlation matrix by a diagram where the "remarkable" correlations are represented by a solid line (positive correlation), or a dotted line (negative correlation).
  • Points can be coded via color.

Other techniques edit

Interactivity edit

Interactive data visualization enables direct actions on a graphical plot to change elements and link between multiple plots.[56]

Interactive data visualization has been a pursuit of statisticians since the late 1960s. Examples of the developments can be found on the American Statistical Association video lending library.[57]

Common interactions include:

  • Brushing: works by using the mouse to control a paintbrush, directly changing the color or glyph of elements of a plot. The paintbrush is sometimes a pointer and sometimes works by drawing an outline of sorts around points; the outline is sometimes irregularly shaped, like a lasso. Brushing is most commonly used when multiple plots are visible and some linking mechanism exists between the plots. There are several different conceptual models for brushing and a number of common linking mechanisms. Brushing scatterplots can be a transient operation in which points in the active plot only retain their new characteristics. At the same time, they are enclosed or intersected by the brush, or it can be a persistent operation, so that points retain their new appearance after the brush has been moved away. Transient brushing is usually chosen for linked brushing, as we have just described.
  • Painting: Persistent brushing is useful when we want to group the points into clusters and then proceed to use other operations, such as the tour, to compare the groups. It is becoming common terminology to call the persistent operation painting,
  • Identification: which could also be called labeling or label brushing, is another plot manipulation that can be linked. Bringing the cursor near a point or edge in a scatterplot, or a bar in a barchart, causes a label to appear that identifies the plot element. It is widely available in many interactive graphics, and is sometimes called mouseover.
  • Scaling: maps the data onto the window, and changes in the area of the. mapping function help us learn different things from the same plot. Scaling is commonly used to zoom in on crowded regions of a scatterplot, and it can also be used to change the aspect ratio of a plot, to reveal different features of the data.
  • Linking: connects elements selected in one plot with elements in another plot. The simplest kind of linking, one-to-one, where both plots show different projections of the same data, and a point in one plot corresponds to exactly one point in the other. When using area plots, brushing any part of an area has the same effect as brushing it all and is equivalent to selecting all cases in the corresponding category. Even when some plot elements represent more than one case, the underlying linking rule still links one case in one plot to the same case in other plots. Linking can also be by categorical variable, such as by a subject id, so that all data values corresponding to that subject are highlighted, in all the visible plots.

Other perspectives edit

There are different approaches on the scope of data visualization. One common focus is on information presentation, such as Friedman (2008). Friendly (2008) presumes two main parts of data visualization: statistical graphics, and thematic cartography.[58] In this line the "Data Visualization: Modern Approaches" (2007) article gives an overview of seven subjects of data visualization:[59]

All these subjects are closely related to graphic design and information representation.

On the other hand, from a computer science perspective, Frits H. Post in 2002 categorized the field into sub-fields:[26][60]

Within The Harvard Business Review, Scott Berinato developed a framework to approach data visualisation.[61] To start thinking visually, users must consider two questions; 1) What you have and 2) what you're doing. The first step is identifying what data you want visualised. It is data-driven like profit over the past ten years or a conceptual idea like how a specific organisation is structured. Once this question is answered one can then focus on whether they are trying to communicate information (declarative visualisation) or trying to figure something out (exploratory visualisation). Scott Berinato combines these questions to give four types of visual communication that each have their own goals.[61]

These four types of visual communication are as follows;

  • idea illustration (conceptual & declarative).[61]
    • Used to teach, explain and/or simply concepts. For example, organisation charts and decision trees.
  • idea generation (conceptual & exploratory).[61]
    • Used to discover, innovate and solve problems. For example, a whiteboard after a brainstorming session.
  • visual discovery (data-driven & exploratory).[61]
    • Used to spot trends and make sense of data. This type of visual is more common with large and complex data where the dataset is somewhat unknown and the task is open-ended.
  • everyday data-visualisation (data-driven & declarative).[61]
    • The most common and simple type of visualisation used for affirming and setting context. For example, a line graph of GDP over time.

Applications edit

Data and information visualization insights are being applied in areas such as:[19]

Organization edit

Notable academic and industry laboratories in the field are:

Conferences in this field, ranked by significance in data visualization research,[63] are:

  • IEEE Visualization: An annual international conference on scientific visualization, information visualization, and visual analytics. Conference is held in October.
  • ACM SIGGRAPH: An annual international conference on computer graphics, convened by the ACM SIGGRAPH organization. Conference dates vary.
  • Conference on Human Factors in Computing Systems (CHI): An annual international conference on human–computer interaction, hosted by ACM SIGCHI. Conference is usually held in April or May.
  • Eurographics: An annual Europe-wide computer graphics conference, held by the European Association for Computer Graphics. Conference is usually held in April or May.

For further examples, see: Category:Computer graphics organizations

Data presentation architecture edit

 
A data visualization from social media

Data presentation architecture (DPA) is a skill-set that seeks to identify, locate, manipulate, format and present data in such a way as to optimally communicate meaning and proper knowledge.

Historically, the term data presentation architecture is attributed to Kelly Lautt:[a] "Data Presentation Architecture (DPA) is a rarely applied skill set critical for the success and value of Business Intelligence. Data presentation architecture weds the science of numbers, data and statistics in discovering valuable information from data and making it usable, relevant and actionable with the arts of data visualization, communications, organizational psychology and change management in order to provide business intelligence solutions with the data scope, delivery timing, format and visualizations that will most effectively support and drive operational, tactical and strategic behaviour toward understood business (or organizational) goals. DPA is neither an IT nor a business skill set but exists as a separate field of expertise. Often confused with data visualization, data presentation architecture is a much broader skill set that includes determining what data on what schedule and in what exact format is to be presented, not just the best way to present data that has already been chosen. Data visualization skills are one element of DPA."

Objectives edit

DPA has two main objectives:

  • To use data to provide knowledge in the most efficient manner possible (minimize noise, complexity, and unnecessary data or detail given each audience's needs and roles)
  • To use data to provide knowledge in the most effective manner possible (provide relevant, timely and complete data to each audience member in a clear and understandable manner that conveys important meaning, is actionable and can affect understanding, behavior and decisions)

Scope edit

With the above objectives in mind, the actual work of data presentation architecture consists of:

  • Creating effective delivery mechanisms for each audience member depending on their role, tasks, locations and access to technology
  • Defining important meaning (relevant knowledge) that is needed by each audience member in each context
  • Determining the required periodicity of data updates (the currency of the data)
  • Determining the right timing for data presentation (when and how often the user needs to see the data)
  • Finding the right data (subject area, historical reach, breadth, level of detail, etc.)
  • Utilizing appropriate analysis, grouping, visualization, and other presentation formats

Related fields edit

DPA work shares commonalities with several other fields, including:

  • Business analysis in determining business goals, collecting requirements, mapping processes.
  • Business process improvement in that its goal is to improve and streamline actions and decisions in furtherance of business goals
  • Data visualization in that it uses well-established theories of visualization to add or highlight meaning or importance in data presentation.
  • Digital humanities explores more nuanced ways of visualising complex data.
  • Information architecture, but information architecture's focus is on unstructured data and therefore excludes both analysis (in the statistical/data sense) and direct transformation of the actual content (data, for DPA) into new entities and combinations.
  • HCI and interaction design, since many of the principles in how to design interactive data visualisation have been developed cross-disciplinary with HCI.
  • Visual journalism and data-driven journalism or data journalism: Visual journalism is concerned with all types of graphic facilitation of the telling of news stories, and data-driven and data journalism are not necessarily told with data visualisation. Nevertheless, the field of journalism is at the forefront in developing new data visualisations to communicate data.
  • Graphic design, conveying information through styling, typography, position, and other aesthetic concerns.

See also edit

Notes edit

  1. ^ The first formal, recorded, public usages of the term data presentation architecture were at the three formal Microsoft Office 2007 Launch events in Dec, Jan and Feb of 2007–08 in Edmonton, Calgary and Vancouver (Canada) in a presentation by Kelly Lautt describing a business intelligence system designed to improve service quality in a pulp and paper company. The term was further used and recorded in public usage on December 16, 2009 in a Microsoft Canada presentation on the value of merging Business Intelligence with corporate collaboration processes.

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Further reading edit

  • Healy, Kieran (2019). Data Visualization: A Practical Introduction. Princeton: Princeton University Press. ISBN 978-0-691-18161-5.
  • Wilke, Claus O. (2018). Fundamentals of Data Visualization. O'Reilly. ISBN 978-1-4920-3108-6.
  • Evergreen, Stephanie (2016). Effective Data Visualization: The Right Chart for the Right Data. Sage. ISBN 978-1-5063-0305-5.
  • Tufte, Edward R. (2015). The visual display of quantitative information (2 ed.). Graphics Press. ISBN 9780961392147.
  • Kawa Nazemi (2014). Adaptive Semantics Visualization Eurographics Association.
  • Few, Stephen (2012). Show me the numbers : designing tables and graphs to enlighten (2 ed.). Analytics Press. ISBN 9780970601971. OCLC 795009632.
  • Wilkinson, Leland (2012). Grammar of Graphics. New York: Springer. ISBN 978-1-4419-2033-1.
  • Mazza, Riccardo (2009). Introduction to Information Visualization. Springer. ISBN 9781848002180. OCLC 458726890.
  • Andreas Kerren, John T. Stasko, Jean-Daniel Fekete, and Chris North (2008). Information Visualization – Human-Centered Issues and Perspectives. Volume 4950 of LNCS State-of-the-Art Survey, Springer.
  • Spence, Robert Information Visualization: Design for Interaction (2nd Edition), Prentice Hall, 2007, ISBN 0-13-206550-9.
  • Jeffrey Heer, Stuart K. Card, James Landay (2005). "Prefuse: a toolkit for interactive information visualization" 2007-06-12 at the Wayback Machine. In: ACM Human Factors in Computing Systems CHI 2005.
  • Post, Frits H.; Nielson, Gregory M.; Bonneau, Georges-Pierre (2003). Data Visualization: The State of the Art. New York: Springer. ISBN 978-1-4613-5430-7.
  • Ben Bederson and Ben Shneiderman (2003). The Craft of Information Visualization: Readings and Reflections. Morgan Kaufmann.
  • Colin Ware (2000). Information Visualization: Perception for design. San Francisco, CA: Morgan Kaufmann.
  • Stuart K. Card, Jock D. Mackinlay and Ben Shneiderman (1999). Readings in Information Visualization: Using Vision to Think, Morgan Kaufmann Publishers.
  • Cleveland, William S. (1993). Visualizing Data. Hobart Press. ISBN 0-9634884-0-6.

External links edit

  • Milestones in the History of Thematic Cartography, Statistical Graphics, and Data Visualization, An illustrated chronology of innovations by Michael Friendly and Daniel J. Denis.
  • Duke University-Christa Kelleher Presentation-Communicating through infographics-visualizing scientific & engineering information-March 6, 2015

data, information, visualization, this, article, need, cleaned, been, merged, from, information, visualization, data, info, practice, designing, creating, easy, communicate, easy, understand, graphic, visual, representations, large, amount, complex, quantitati. This article may need to be cleaned up It has been merged from Information visualization Data and information visualization data viz vis or info viz vis 2 is the practice of designing and creating easy to communicate and easy to understand graphic or visual representations of a large amount 3 of complex quantitative and qualitative data and information with the help of static dynamic or interactive visual items Typically based on data and information collected from a certain domain of expertise these visualizations are intended for a broader audience to help them visually explore and discover quickly understand interpret and gain important insights into otherwise difficult to identify structures relationships correlations local and global patterns trends variations constancy clusters outliers and unusual groupings within data exploratory visualization 4 5 6 When intended for the general public mass communication to convey a concise version of known specific information in a clear and engaging manner presentational or explanatory visualization 4 it is typically called information graphics Statistician professor Edward Tufte described Charles Joseph Minard s 1869 graphic of Napoleonic France s invasion of Russia as what may well be the best statistical graphic ever drawn noting that it captures six variables in two dimensions 1 Data visualization is concerned with visually presenting sets of primarily quantitative raw data in a schematic form The visual formats used in data visualization include tables charts and graphs e g pie charts bar charts line charts area charts cone charts pyramid charts donut charts histograms spectrograms cohort charts waterfall charts funnel charts bullet graphs etc diagrams plots e g scatter plots distribution plots box and whisker plots geospatial maps such as proportional symbol maps choropleth maps isopleth maps and heat maps figures correlation matrices percentage gauges etc which sometimes can be combined in a dashboard Information visualization on the other hand deals with multiple large scale and complicated datasets which contain quantitative numerical data as well as qualitative non numerical i e verbal or graphical and primarily abstract information and its goal is to add value to raw data improve the viewers comprehension reinforce their cognition and help them derive insights and make decisions as they navigate and interact with the computer supported graphical display Visual tools used in information visualization include maps such as tree maps animations infographics Sankey diagrams flow charts network diagrams semantic networks entity relationship diagrams venn diagrams timelines mind maps etc Emerging technologies like virtual augmented and mixed reality have the potential to make information visualization more immersive intuitive interactive and easily manipulable and thus enhance the user s visual perception and cognition 7 In data and information visualization the goal is to graphically present and explore abstract non physical and non spatial data collected from databases information systems file systems documents business and financial data etc presentational and exploratory visualization which is different from the field of scientific visualization where the goal is to render realistic images based on physical and spatial scientific data to confirm or reject hypotheses confirmatory visualization 8 Effective data visualization is properly sourced contextualized simple and uncluttered The underlying data is accurate and up to date to make sure that insights are reliable Graphical items are well chosen for the given datasets and aesthetically appealing with shapes colors and other visual elements used deliberately in a meaningful and non distracting manner The visuals are accompanied by supporting texts labels and titles These verbal and graphical components complement each other to ensure clear quick and memorable understanding Effective information visualization is aware of the needs and concerns and the level of expertise of the target audience deliberately guiding them to the intended conclusion 9 3 Such effective visualization can be used not only for conveying specialized complex big data driven ideas to a wider group of non technical audience in a visually appealing engaging and accessible manner but also to domain experts and executives for making decisions monitoring performance generating new ideas and stimulating research 9 4 In addition data scientists data analysts and data mining specialists use data visualization to check the quality of data find errors unusual gaps and missing values in data clean data explore the structures and features of data and assess outputs of data driven models 4 In business data and information visualization can constitute a part of data storytelling where they are paired with a coherent narrative structure or storyline to contextualize the analyzed data and communicate the insights gained from analyzing the data clearly and memorably with the goal of convincing the audience into making a decision or taking an action in order to create business value 3 10 This can be contrasted with the field of statistical graphics where complex statistical data are communicated graphically in an accurate and precise manner among researchers and analysts with statistical expertise to help them perform exploratory data analysis or to convey the results of such analyses where visual appeal capturing attention to a certain issue and storytelling are not as important 11 The field of data and information visualization is of interdisciplinary nature as it incorporates principles found in the disciplines of descriptive statistics as early as the 18th century 12 visual communication graphic design cognitive science and more recently interactive computer graphics and human computer interaction 13 Since effective visualization requires design skills statistical skills and computing skills it is argued by authors such as Gershon and Page that it is both an art and a science 14 The neighboring field of visual analytics marries statistical data analysis data and information visualization and human analytical reasoning through interactive visual interfaces to help human users reach conclusions gain actionable insights and make informed decisions which are otherwise difficult for computers to do Research into how people read and misread various types of visualizations is helping to determine what types and features of visualizations are most understandable and effective in conveying information 15 16 On the other hand unintentionally poor or intentionally misleading and deceptive visualizations misinformative visualization can function as powerful tools which disseminate misinformation manipulate public perception and divert public opinion toward a certain agenda 17 Thus data visualization literacy has become an important component of data and information literacy in the information age akin to the roles played by textual mathematical and visual literacy in the past 18 Contents 1 Overview 2 Principles 2 1 Characteristics of effective graphical displays 2 2 Quantitative messages 2 3 Visual perception and data visualization 2 3 1 Human perception cognition and data visualization 3 History 4 Terminology 5 Techniques 5 1 Other techniques 6 Interactivity 7 Other perspectives 8 Applications 9 Organization 10 Data presentation architecture 10 1 Objectives 10 2 Scope 10 3 Related fields 11 See also 12 Notes 13 References 14 Further reading 15 External linksOverview edit nbsp Data visualization is one of the steps in analyzing data and presenting it to users nbsp Partial map of the Internet early 2005 represented as a graph each line represents two IP addresses and some delay between those two nodes The field of data and information visualization has emerged from research in human computer interaction computer science graphics visual design psychology and business methods It is increasingly applied as a critical component in scientific research digital libraries data mining financial data analysis market studies manufacturing production control and drug discovery 19 Data and information visualization presumes that visual representations and interaction techniques take advantage of the human eye s broad bandwidth pathway into the mind to allow users to see explore and understand large amounts of information at once Information visualization focused on the creation of approaches for conveying abstract information in intuitive ways 20 Data analysis is an indispensable part of all applied research and problem solving in industry The most fundamental data analysis approaches are visualization histograms scatter plots surface plots tree maps parallel coordinate plots etc statistics hypothesis test regression PCA etc data mining association mining etc and machine learning methods clustering classification decision trees etc Among these approaches information visualization or visual data analysis is the most reliant on the cognitive skills of human analysts and allows the discovery of unstructured actionable insights that are limited only by human imagination and creativity The analyst does not have to learn any sophisticated methods to be able to interpret the visualizations of the data Information visualization is also a hypothesis generation scheme which can be and is typically followed by more analytical or formal analysis such as statistical hypothesis testing To communicate information clearly and efficiently data visualization uses statistical graphics plots information graphics and other tools Numerical data may be encoded using dots lines or bars to visually communicate a quantitative message 21 Effective visualization helps users analyze and reason about data and evidence 22 It makes complex data more accessible understandable and usable but can also be reductive 23 Users may have particular analytical tasks such as making comparisons or understanding causality and the design principle of the graphic i e showing comparisons or showing causality follows the task Tables are generally used where users will look up a specific measurement while charts of various types are used to show patterns or relationships in the data for one or more variables Data visualization refers to the techniques used to communicate data or information by encoding it as visual objects e g points lines or bars contained in graphics The goal is to communicate information clearly and efficiently to users It is one of the steps in data analysis or data science According to Vitaly Friedman 2008 the main goal of data visualization is to communicate information clearly and effectively through graphical means It doesn t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful To convey ideas effectively both aesthetic form and functionality need to go hand in hand providing insights into a rather sparse and complex data set by communicating its key aspects in a more intuitive way Yet designers often fail to achieve a balance between form and function creating gorgeous data visualizations which fail to serve their main purpose to communicate information 24 Indeed Fernanda Viegas and Martin M Wattenberg suggested that an ideal visualization should not only communicate clearly but stimulate viewer engagement and attention 25 Data visualization is closely related to information graphics information visualization scientific visualization exploratory data analysis and statistical graphics In the new millennium data visualization has become an active area of research teaching and development According to Post et al 2002 it has united scientific and information visualization 26 In the commercial environment data visualization is often referred to as dashboards Infographics are another very common form of data visualization Principles editCharacteristics of effective graphical displays edit The greatest value of a picture is when it forces us to notice what we never expected to see John Tukey 27 Edward Tufte has explained that users of information displays are executing particular analytical tasks such as making comparisons The design principle of the information graphic should support the analytical task 28 As William Cleveland and Robert McGill show different graphical elements accomplish this more or less effectively For example dot plots and bar charts outperform pie charts 29 In his 1983 book The Visual Display of Quantitative Information 30 Edward Tufte defines graphical displays and principles for effective graphical display in the following passage Excellence in statistical graphics consists of complex ideas communicated with clarity precision and efficiency Graphical displays should show the data induce the viewer to think about the substance rather than about methodology graphic design the technology of graphic production or something else avoid distorting what the data has to say present many numbers in a small space make large data sets coherent encourage the eye to compare different pieces of data reveal the data at several levels of detail from a broad overview to the fine structure serve a reasonably clear purpose description exploration tabulation or decoration be closely integrated with the statistical and verbal descriptions of a data set Graphics reveal data Indeed graphics can be more precise and revealing than conventional statistical computations 31 For example the Minard diagram shows the losses suffered by Napoleon s army in the 1812 1813 period Six variables are plotted the size of the army its location on a two dimensional surface x and y time the direction of movement and temperature The line width illustrates a comparison size of the army at points in time while the temperature axis suggests a cause of the change in army size This multivariate display on a two dimensional surface tells a story that can be grasped immediately while identifying the source data to build credibility Tufte wrote in 1983 that It may well be the best statistical graphic ever drawn 31 Not applying these principles may result in misleading graphs distorting the message or supporting an erroneous conclusion According to Tufte chartjunk refers to the extraneous interior decoration of the graphic that does not enhance the message or gratuitous three dimensional or perspective effects Needlessly separating the explanatory key from the image itself requiring the eye to travel back and forth from the image to the key is a form of administrative debris The ratio of data to ink should be maximized erasing non data ink where feasible 31 The Congressional Budget Office summarized several best practices for graphical displays in a June 2014 presentation These included a Knowing your audience b Designing graphics that can stand alone outside the report s context and c Designing graphics that communicate the key messages in the report 32 Quantitative messages edit nbsp The same dataset plotted in three charts Top panel is a bar chart depicting the flow of occurrences over time resembles the Sankey diagram in the New York Times original 33 Middle panel is a bubble chart that separately quantifies discrete outcomes Bottom panel is an exploded pie chart showing relative shares of categories and shares within categories Author Stephen Few described eight types of quantitative messages that users may attempt to understand or communicate from a set of data and the associated graphs used to help communicate the message Time series A single variable is captured over a period of time such as the unemployment rate or temperature measures over a 10 year period A line chart may be used to demonstrate the trend over time Ranking Categorical subdivisions are ranked in ascending or descending order such as a ranking of sales performance the measure by sales persons the category with each sales person a categorical subdivision during a single period A bar chart may be used to show the comparison across the sales persons Part to whole Categorical subdivisions are measured as a ratio to the whole i e a percentage out of 100 A pie chart or bar chart can show the comparison of ratios such as the market share represented by competitors in a market Deviation Categorical subdivisions are compared against a reference such as a comparison of actual vs budget expenses for several departments of a business for a given time period A bar chart can show comparison of the actual versus the reference amount Frequency distribution Shows the number of observations of a particular variable for given interval such as the number of years in which the stock market return is between intervals such as 0 10 11 20 etc A histogram a type of bar chart may be used for this analysis A boxplot helps visualize key statistics about the distribution such as median quartiles outliers etc Correlation Comparison between observations represented by two variables X Y to determine if they tend to move in the same or opposite directions For example plotting unemployment X and inflation Y for a sample of months A scatter plot is typically used for this message Nominal comparison Comparing categorical subdivisions in no particular order such as the sales volume by product code A bar chart may be used for this comparison Geographic or geospatial Comparison of a variable across a map or layout such as the unemployment rate by state or the number of persons on the various floors of a building A cartogram is a typical graphic used 21 34 Analysts reviewing a set of data may consider whether some or all of the messages and graphic types above are applicable to their task and audience The process of trial and error to identify meaningful relationships and messages in the data is part of exploratory data analysis Visual perception and data visualization edit A human can distinguish differences in line length shape orientation distances and color hue readily without significant processing effort these are referred to as pre attentive attributes For example it may require significant time and effort attentive processing to identify the number of times the digit 5 appears in a series of numbers but if that digit is different in size orientation or color instances of the digit can be noted quickly through pre attentive processing 35 Compelling graphics take advantage of pre attentive processing and attributes and the relative strength of these attributes For example since humans can more easily process differences in line length than surface area it may be more effective to use a bar chart which takes advantage of line length to show comparison rather than pie charts which use surface area to show comparison 35 Human perception cognition and data visualization edit Almost all data visualizations are created for human consumption Knowledge of human perception and cognition is necessary when designing intuitive visualizations 36 Cognition refers to processes in human beings like perception attention learning memory thought concept formation reading and problem solving 37 Human visual processing is efficient in detecting changes and making comparisons between quantities sizes shapes and variations in lightness When properties of symbolic data are mapped to visual properties humans can browse through large amounts of data efficiently It is estimated that 2 3 of the brain s neurons can be involved in visual processing Proper visualization provides a different approach to show potential connections relationships etc which are not as obvious in non visualized quantitative data Visualization can become a means of data exploration Studies have shown individuals used on average 19 less cognitive resources and 4 5 better able to recall details when comparing data visualization with text 38 History editSee also Infographics History nbsp Selected milestones and inventionsThe modern study of visualization started with computer graphics which has from its beginning been used to study scientific problems However in its early days the lack of graphics power often limited its usefulness The recent emphasis on visualization started in 1987 with the special issue of Computer Graphics on Visualization in Scientific Computing Since then there have been several conferences and workshops co sponsored by the IEEE Computer Society and ACM SIGGRAPH 39 They have been devoted to the general topics of data visualization information visualization and scientific visualization and more specific areas such as volume visualization In 1786 William Playfair published the first presentation graphics nbsp Product Space Localization intended to show the Economic Complexity of a given economy nbsp Tree Map of Benin Exports 2009 by product category The Product Exports Treemaps are one of the most recent applications of these kind of visualizations developed by the Harvard MIT Observatory of Economic Complexity There is no comprehensive history of data visualization There are no accounts that span the entire development of visual thinking and the visual representation of data and which collate the contributions of disparate disciplines 40 Michael Friendly and Daniel J Denis of York University are engaged in a project that attempts to provide a comprehensive history of visualization Contrary to general belief data visualization is not a modern development Since prehistory stellar data or information such as location of stars were visualized on the walls of caves such as those found in Lascaux Cave in Southern France since the Pleistocene era 41 Physical artefacts such as Mesopotamian clay tokens 5500 BC Inca quipus 2600 BC and Marshall Islands stick charts n d can also be considered as visualizing quantitative information 42 43 The first documented data visualization can be tracked back to 1160 B C with Turin Papyrus Map which accurately illustrates the distribution of geological resources and provides information about quarrying of those resources 44 Such maps can be categorized as thematic cartography which is a type of data visualization that presents and communicates specific data and information through a geographical illustration designed to show a particular theme connected with a specific geographic area Earliest documented forms of data visualization were various thematic maps from different cultures and ideograms and hieroglyphs that provided and allowed interpretation of information illustrated For example Linear B tablets of Mycenae provided a visualization of information regarding Late Bronze Age era trades in the Mediterranean The idea of coordinates was used by ancient Egyptian surveyors in laying out towns earthly and heavenly positions were located by something akin to latitude and longitude at least by 200 BC and the map projection of a spherical Earth into latitude and longitude by Claudius Ptolemy c 85 c 165 in Alexandria would serve as reference standards until the 14th century 44 The invention of paper and parchment allowed further development of visualizations throughout history Figure shows a graph from the 10th or possibly 11th century that is intended to be an illustration of the planetary movement used in an appendix of a textbook in monastery schools 45 The graph apparently was meant to represent a plot of the inclinations of the planetary orbits as a function of the time For this purpose the zone of the zodiac was represented on a plane with a horizontal line divided into thirty parts as the time or longitudinal axis The vertical axis designates the width of the zodiac The horizontal scale appears to have been chosen for each planet individually for the periods cannot be reconciled The accompanying text refers only to the amplitudes The curves are apparently not related in time nbsp Planetary movementsBy the 16th century techniques and instruments for precise observation and measurement of physical quantities and geographic and celestial position were well developed for example a wall quadrant constructed by Tycho Brahe 1546 1601 covering an entire wall in his observatory Particularly important were the development of triangulation and other methods to determine mapping locations accurately 40 Very early the measure of time led scholars to develop innovative way of visualizing the data e g Lorenz Codomann in 1596 Johannes Temporarius in 1596 46 French philosopher and mathematician Rene Descartes and Pierre de Fermat developed analytic geometry and two dimensional coordinate system which heavily influenced the practical methods of displaying and calculating values Fermat and Blaise Pascal s work on statistics and probability theory laid the groundwork for what we now conceptualize as data 40 According to the Interaction Design Foundation these developments allowed and helped William Playfair who saw potential for graphical communication of quantitative data to generate and develop graphical methods of statistics 36 nbsp Playfair TimeSeriesIn the second half of the 20th century Jacques Bertin used quantitative graphs to represent information intuitively clearly accurately and efficiently 36 John Tukey and Edward Tufte pushed the bounds of data visualization Tukey with his new statistical approach of exploratory data analysis and Tufte with his book The Visual Display of Quantitative Information paved the way for refining data visualization techniques for more than statisticians With the progression of technology came the progression of data visualization starting with hand drawn visualizations and evolving into more technical applications including interactive designs leading to software visualization 47 Programs like SAS SOFA R Minitab Cornerstone and more allow for data visualization in the field of statistics Other data visualization applications more focused and unique to individuals programming languages such as D3 Python and JavaScript help to make the visualization of quantitative data a possibility Private schools have also developed programs to meet the demand for learning data visualization and associated programming libraries including free programs like The Data Incubator or paid programs like General Assembly 48 Beginning with the symposium Data to Discovery in 2013 ArtCenter College of Design Caltech and JPL in Pasadena have run an annual program on interactive data visualization 49 The program asks How can interactive data visualization help scientists and engineers explore their data more effectively How can computing design and design thinking help maximize research results What methodologies are most effective for leveraging knowledge from these fields By encoding relational information with appropriate visual and interactive characteristics to help interrogate and ultimately gain new insight into data the program develops new interdisciplinary approaches to complex science problems combining design thinking and the latest methods from computing user centered design interaction design and 3D graphics Terminology editData visualization involves specific terminology some of which is derived from statistics For example author Stephen Few defines two types of data which are used in combination to support a meaningful analysis or visualization Categorical Represent groups of objects with a particular characteristic Categorical variables can either be nominal or ordinal Nominal variables for example gender have no order between them and are thus nominal Ordinal variables are categories with an order for sample recording the age group someone falls into 50 Quantitative Represent measurements such as the height of a person or the temperature of an environment Quantitative variables can either be continuous or discrete Continuous variables capture the idea that measurements can always be made more precisely While discrete variables have only a finite number of possibilities such as a count of some outcomes or an age measured in whole years 50 The distinction between quantitative and categorical variables is important because the two types require different methods of visualization Two primary types of information displays are tables and graphs A table contains quantitative data organized into rows and columns with categorical labels It is primarily used to look up specific values In the example above the table might have categorical column labels representing the name a qualitative variable and age a quantitative variable with each row of data representing one person the sampled experimental unit or category subdivision A graph is primarily used to show relationships among data and portrays values encoded as visual objects e g lines bars or points Numerical values are displayed within an area delineated by one or more axes These axes provide scales quantitative and categorical used to label and assign values to the visual objects Many graphs are also referred to as charts 51 Eppler and Lengler have developed the Periodic Table of Visualization Methods an interactive chart displaying various data visualization methods It includes six types of data visualization methods data information concept strategy metaphor and compound 52 In Visualization Analysis and Design Tamara Munzner writes Computer based visualization systems provide visual representations of datasets designed to help people carry out tasks more effectively Munzner agues that visualization is suitable when there is a need to augment human capabilities rather than replace people with computational decision making methods 53 Techniques editSee also Diagram and Infographic Data visualization Name Visual dimensions Description Example usages nbsp Bar chart of tips by day of week Bar chart length count category color Presents categorical data with rectangular bars with heights or lengths proportional to the values that they represent The bars can be plotted vertically or horizontally A bar graph shows comparisons among discrete categories One axis of the chart shows the specific categories being compared and the other axis represents a measured value Some bar graphs present bars clustered in groups of more than one showing the values of more than one measured variable These clustered groups can be differentiated using color For example comparison of values such as sales performance for several persons or businesses in a single time period nbsp Variable width bar chart relating population along x axis per person emissions along y axis and total emissions area as x y product of values Variable width variwide bar chart category size count extent in first dimension size count extent in second dimension size count extent as area of bar color Includes most features of basic bar chart above Areas of non uniform width bars represent quantities with areas A that are respective products of related pairs of vertical axis quantities A X and horizontal axis quantities X Arithmetically A X X A for each barInstances Mosaic plots also known as Marimekko or Mekko charts nbsp Projected 1 frequency and 2 intensity of extreme 10 year heat waves are connected in pairs of horizontal and vertical bars respectively Bars are distinguished by 3 color coded primary category degree of global warming Orthogonal orthogonal composite bar chart numerical value of first variable extent in first dimension superimposed horizontal bars numerical value of second variable extent in second dimension like conventional vertical bar chart category for first and second variables e g color coded Includes most features of basic bar chart above Pairs of numeric variables usually color coded rendered by category Variables need not be directly related in the way they are in variwide charts nbsp Histogram of housing prices Histogram bin limits count length color An approximate representation of the distribution of numerical data Divide the entire range of values into a series of intervals and then count how many values fall into each interval this is called binning The bins are usually specified as consecutive non overlapping intervals of a variable The bins intervals must be adjacent and are often but not required to be of equal size For example determining frequency of annual stock market percentage returns within particular ranges bins such as 0 10 11 20 etc The height of the bar represents the number of observations years with a return in the range represented by the respective bin nbsp A scatterplot showing negative correlation between two variables Scatter plot dot plot x position y position symbol glyph color size Uses Cartesian coordinates to display values for typically two variables for a set of data Points can be coded via color shape and or size to display additional variables Each point on the plot has an associated x and y term that determines its location on the cartesian plane Scatter plots are often used to highlight the correlation between variables x and y Also called dot plots nbsp Scatter plot Scatter plot 3D position x position y position z color symbol size Similar to the 2 dimensional scatter plot above the 3 dimensional scatter plot visualizes the relationship between typically 3 variables from a set of data Again point can be coded via color shape and or size to display additional variables nbsp Network analysis Network nodes size nodes color ties thickness ties color spatialization Finding clusters in the network e g grouping Facebook friends into different clusters Discovering bridges information brokers or boundary spanners between clusters in the network Determining the most influential nodes in the network e g A company wants to target a small group of people on Twitter for a marketing campaign Finding outlier actors who do not fit into any cluster or are in the periphery of a network nbsp Pie chart Pie chart color Represents one categorical variable which is divided into slices to illustrate numerical proportion In a pie chart the arc length of each slice and consequently its central angle and area is proportional to the quantity it represents For example as shown in the graph to the right the proportion of English native speakers worldwide nbsp Line chart Line chart x position y position symbol glyph color size Represents information as a series of data points called markers connected by straight line segments Similar to a scatter plot except that the measurement points are ordered typically by their x axis value and joined with straight line segments Often used to visualize a trend in data over intervals of time a time series thus the line is often drawn chronologically nbsp A log log chart spanning more than one order of magnitude along both axes Semi log or log log non linear charts x position y position symbol glyph color connections Represents data as lines or series of points spanning large ranges on one or both axes One or both axes are represented using a non linear logarithmic scale nbsp Streamgraph Streamgraph type of area chart width color time flow A type of stacked area chart that is displaced around a central axis resulting in a flowing shape Unlike a traditional stacked area chart in which the layers are stacked on top of an axis in a streamgraph the layers are positioned to minimize their wiggle Streamgraphs display data with only positive values and are not able to represent both negative and positive values Example the visual shows music listened to by a user over time nbsp Treemap Treemap size color Is a method for displaying hierarchical data using nested figures usually rectangles For example disk space by location file type nbsp Gantt chart Gantt chart color time flow Type of bar chart that illustrates a project schedule Modern Gantt charts also show the dependency relationships between activities and current schedule status For example used in project planning nbsp Heat map Heat map color categorical variable Represents the magnitude of a phenomenon as color in two dimensions There are two categories of heat maps cluster heat map where magnitudes are laid out into a matrix of fixed cell size whose rows and columns are categorical data For example the graph to the right spatial heat map where no matrix of fixed cell size for example a heat map For example a heat map showing population densities displayed on a geographical map nbsp Stripe graphic Stripe graphic x position color A sequence of colored stripes visually portrays trend of a data series Portrays a single variable prototypically temperature over time to portray global warming Deliberately minimalist with no technical indicia to communicate intuitively with non scientists 54 Can be stacked to represent plural series example nbsp Animated spiral graphic Animated spiral graphic radial distance dependent variable rotating angle cycling through months color passing years Portrays a single dependent variable prototypically temperature over time to portray global warming Dependent variable is progressively plotted along a continuous spiral determined as a function of a constantly rotating angle twelve months per revolution and b evolving color color changes over passing years 55 nbsp Box and whisker plot Box and Whisker Plot x axis y axis A method for graphically depicting groups of numerical data through their quartiles Box plots may also have lines extending from the boxes whiskers indicating variability outside the upper and lower quartiles Outliers may be plotted as individual points The two boxes graphed on top of each other represent the middle 50 of the data with the line separating the two boxes identifying the median data value and the top and bottom edges of the boxes represent the 75th and 25th percentile data points respectively Box plots are non parametric they display variation in samples of a statistical population without making any assumptions of the underlying statistical distribution thus are useful for getting an initial understanding of a data set For example comparing the distribution of ages between a group of people e g male and females nbsp Flowchart Flowchart workflow or process Represents a workflow process or a step by step approach to solving a task The flowchart shows the steps as boxes of various kinds and their order by connecting the boxes with arrows For example outlying the actions to undertake if a lamp is not working as shown in the diagram to the right nbsp Radar chart Radar chart attributes value assigned to attributes Displays multivariate data in the form of a two dimensional chart of three or more quantitative variables represented on axes starting from the same point The relative position and angle of the axes is typically uninformative but various heuristics such as algorithms that plot data as the maximal total area can be applied to sort the variables axes into relative positions that reveal distinct correlations trade offs and a multitude of other comparative measures For example comparing attributes skills e g communication analytical IT skills learnt across different university degrees e g mathematics economics psychology nbsp Venn diagram Venn diagram all possible logical relations between a finite collection of different sets Shows all possible logical relations between a finite collection of different sets These diagrams depict elements as points in the plane and sets as regions inside closed curves A Venn diagram consists of multiple overlapping closed curves usually circles each representing a set The points inside a curve labelled S represent elements of the set S while points outside the boundary represent elements not in the set S This lends itself to intuitive visualizations for example the set of all elements that are members of both sets S and T denoted S T and read the intersection of S and T is represented visually by the area of overlap of the regions S and T In Venn diagrams the curves are overlapped in every possible way showing all possible relations between the sets nbsp Iconography of correlations Iconography of correlations No axis Solid line dotted line color Exploratory data analysis Replace a correlation matrix by a diagram where the remarkable correlations are represented by a solid line positive correlation or a dotted line negative correlation Points can be coded via color Other techniques edit Cartogram Cladogram phylogeny Concept Mapping Dendrogram classification Information visualization reference model Grand tour Graph drawing Heatmap HyperbolicTree Multidimensional scaling Parallel coordinates Problem solving environment TreemappingInteractivity editFurther information Interactive visualization Interactive data visualization enables direct actions on a graphical plot to change elements and link between multiple plots 56 Interactive data visualization has been a pursuit of statisticians since the late 1960s Examples of the developments can be found on the American Statistical Association video lending library 57 Common interactions include Brushing works by using the mouse to control a paintbrush directly changing the color or glyph of elements of a plot The paintbrush is sometimes a pointer and sometimes works by drawing an outline of sorts around points the outline is sometimes irregularly shaped like a lasso Brushing is most commonly used when multiple plots are visible and some linking mechanism exists between the plots There are several different conceptual models for brushing and a number of common linking mechanisms Brushing scatterplots can be a transient operation in which points in the active plot only retain their new characteristics At the same time they are enclosed or intersected by the brush or it can be a persistent operation so that points retain their new appearance after the brush has been moved away Transient brushing is usually chosen for linked brushing as we have just described Painting Persistent brushing is useful when we want to group the points into clusters and then proceed to use other operations such as the tour to compare the groups It is becoming common terminology to call the persistent operation painting Identification which could also be called labeling or label brushing is another plot manipulation that can be linked Bringing the cursor near a point or edge in a scatterplot or a bar in a barchart causes a label to appear that identifies the plot element It is widely available in many interactive graphics and is sometimes called mouseover Scaling maps the data onto the window and changes in the area of the mapping function help us learn different things from the same plot Scaling is commonly used to zoom in on crowded regions of a scatterplot and it can also be used to change the aspect ratio of a plot to reveal different features of the data Linking connects elements selected in one plot with elements in another plot The simplest kind of linking one to one where both plots show different projections of the same data and a point in one plot corresponds to exactly one point in the other When using area plots brushing any part of an area has the same effect as brushing it all and is equivalent to selecting all cases in the corresponding category Even when some plot elements represent more than one case the underlying linking rule still links one case in one plot to the same case in other plots Linking can also be by categorical variable such as by a subject id so that all data values corresponding to that subject are highlighted in all the visible plots Other perspectives editThere are different approaches on the scope of data visualization One common focus is on information presentation such as Friedman 2008 Friendly 2008 presumes two main parts of data visualization statistical graphics and thematic cartography 58 In this line the Data Visualization Modern Approaches 2007 article gives an overview of seven subjects of data visualization 59 Articles amp resources Displaying connections Displaying data Displaying news Displaying websites Mind maps Tools and servicesAll these subjects are closely related to graphic design and information representation On the other hand from a computer science perspective Frits H Post in 2002 categorized the field into sub fields 26 60 Information visualization Interaction techniques and architectures Modelling techniques Multiresolution methods Visualization algorithms and techniques Volume visualizationWithin The Harvard Business Review Scott Berinato developed a framework to approach data visualisation 61 To start thinking visually users must consider two questions 1 What you have and 2 what you re doing The first step is identifying what data you want visualised It is data driven like profit over the past ten years or a conceptual idea like how a specific organisation is structured Once this question is answered one can then focus on whether they are trying to communicate information declarative visualisation or trying to figure something out exploratory visualisation Scott Berinato combines these questions to give four types of visual communication that each have their own goals 61 These four types of visual communication are as follows idea illustration conceptual amp declarative 61 Used to teach explain and or simply concepts For example organisation charts and decision trees idea generation conceptual amp exploratory 61 Used to discover innovate and solve problems For example a whiteboard after a brainstorming session visual discovery data driven amp exploratory 61 Used to spot trends and make sense of data This type of visual is more common with large and complex data where the dataset is somewhat unknown and the task is open ended everyday data visualisation data driven amp declarative 61 The most common and simple type of visualisation used for affirming and setting context For example a line graph of GDP over time Applications editData and information visualization insights are being applied in areas such as 19 Scientific research Digital libraries Data mining Information graphics Financial data analysis Health care 62 Market studies Manufacturing production control Crime mapping eGovernance and Policy Modeling Digital Humanities Data ArtOrganization editNotable academic and industry laboratories in the field are Adobe Research IBM Research Google Research Microsoft Research Panopticon Software Scientific Computing and Imaging Institute Tableau Software University of Maryland Human Computer Interaction LabConferences in this field ranked by significance in data visualization research 63 are IEEE Visualization An annual international conference on scientific visualization information visualization and visual analytics Conference is held in October ACM SIGGRAPH An annual international conference on computer graphics convened by the ACM SIGGRAPH organization Conference dates vary Conference on Human Factors in Computing Systems CHI An annual international conference on human computer interaction hosted by ACM SIGCHI Conference is usually held in April or May Eurographics An annual Europe wide computer graphics conference held by the European Association for Computer Graphics Conference is usually held in April or May For further examples see Category Computer graphics organizationsData presentation architecture editThis section may lend undue weight to certain ideas incidents or controversies Please help to create a more balanced presentation Discuss and resolve this issue before removing this message February 2021 This section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed March 2022 Learn how and when to remove this template message nbsp A data visualization from social mediaData presentation architecture DPA is a skill set that seeks to identify locate manipulate format and present data in such a way as to optimally communicate meaning and proper knowledge Historically the term data presentation architecture is attributed to Kelly Lautt a Data Presentation Architecture DPA is a rarely applied skill set critical for the success and value of Business Intelligence Data presentation architecture weds the science of numbers data and statistics in discovering valuable information from data and making it usable relevant and actionable with the arts of data visualization communications organizational psychology and change management in order to provide business intelligence solutions with the data scope delivery timing format and visualizations that will most effectively support and drive operational tactical and strategic behaviour toward understood business or organizational goals DPA is neither an IT nor a business skill set but exists as a separate field of expertise Often confused with data visualization data presentation architecture is a much broader skill set that includes determining what data on what schedule and in what exact format is to be presented not just the best way to present data that has already been chosen Data visualization skills are one element of DPA Objectives edit DPA has two main objectives To use data to provide knowledge in the most efficient manner possible minimize noise complexity and unnecessary data or detail given each audience s needs and roles To use data to provide knowledge in the most effective manner possible provide relevant timely and complete data to each audience member in a clear and understandable manner that conveys important meaning is actionable and can affect understanding behavior and decisions Scope edit With the above objectives in mind the actual work of data presentation architecture consists of Creating effective delivery mechanisms for each audience member depending on their role tasks locations and access to technology Defining important meaning relevant knowledge that is needed by each audience member in each context Determining the required periodicity of data updates the currency of the data Determining the right timing for data presentation when and how often the user needs to see the data Finding the right data subject area historical reach breadth level of detail etc Utilizing appropriate analysis grouping visualization and other presentation formatsRelated fields edit DPA work shares commonalities with several other fields including Business analysis in determining business goals collecting requirements mapping processes Business process improvement in that its goal is to improve and streamline actions and decisions in furtherance of business goals Data visualization in that it uses well established theories of visualization to add or highlight meaning or importance in data presentation Digital humanities explores more nuanced ways of visualising complex data Information architecture but information architecture s focus is on unstructured data and therefore excludes both analysis in the statistical data sense and direct transformation of the actual content data for DPA into new entities and combinations HCI and interaction design since many of the principles in how to design interactive data visualisation have been developed cross disciplinary with HCI Visual journalism and data driven journalism or data journalism Visual journalism is concerned with all types of graphic facilitation of the telling of news stories and data driven and data journalism are not necessarily told with data visualisation Nevertheless the field of journalism is at the forefront in developing new data visualisations to communicate data Graphic design conveying information through styling typography position and other aesthetic concerns See also editAnalytics Big data Climate change art Color coding in data visualization Computational visualistics Information art Data management Data Presentation Architecture Data profiling Data warehouse Geovisualization Grand Tour data visualisation imc FAMOS 1987 graphical data analysis Infographics Information design Information management List of graphical methods List of information graphics software List of countries by economic complexity example of Treemapping Patent visualisation Software visualization Statistical analysis Visual analytics Warming stripesNotes edit The first formal recorded public usages of the term data presentation architecture were at the three formal Microsoft Office 2007 Launch events in Dec Jan and Feb of 2007 08 in Edmonton Calgary and Vancouver Canada in a presentation by Kelly Lautt describing a business intelligence system designed to improve service quality in a pulp and paper company The term was further used and recorded in public usage on December 16 2009 in a Microsoft Canada presentation on the value of merging Business Intelligence with corporate collaboration processes References edit Corbett John Charles Joseph Minard Mapping Napoleon s March 1861 Center for Spatially Integrated Social Science Archived from the original on 19 June 2003 CSISS website has moved use archive link for article Shewan Dan 5 October 2016 Data is Beautiful 7 Data Visualization Tools for Digital Marketers Business2Community Archived from the original on 12 November 2016 a b c Nussbaumer Knaflic Cole 2 November 2015 Storytelling with Data A Data Visualization Guide for Business Professionals John Wiley amp Sons ISBN 978 1 119 00225 3 a b c d Antony Unwin 31 January 2020 Why Is Data Visualization Important What Is Important in Data Visualization Harvard Data Science Review 2 1 doi 10 1162 99608f92 8ae4d525 Retrieved 27 March 2023 Ananda Mitra 2018 Managing and Visualizing Unstructured Big Data Encyclopedia of Information Science and Technology 4th ed IGI Global Bhuvanendra Putchala Lasya Sreevidya Kanala Devi Prasanna Donepudi Hari Kishan Kondaveeti 2023 Applications of Big Data Analytics in Healthcare Informatics in Narasimha Rao Vajjhala Philip Eappen eds Health Informatics and Patient Safety in Times of Crisis IGI Global pp 175 194 Olshannikova Ekaterina Ometov Aleksandr Koucheryavy Yevgeny Ollson Thomas 2015 Visualizing Big Data with augmented and virtual reality challenges and research agenda Journal of Big Data 2 22 doi 10 1186 s40537 015 0031 2 Card Mackinlay and Shneiderman 1999 Readings in Information Visualization Using Vision to Think Morgan Kaufmann pp 6 7 a href Template Citation html title Template Citation citation a CS1 maint multiple names authors list link a b What is data visualization IBM Retrieved 27 March 2023 Brent Dykes 2019 Effective Data Storytelling How to Drive Change with Data Narrative and Visuals John Wiley amp Sons p 16 David C LeBlanc 2004 Statistics Concepts and Applications for Science Jones amp Bartlett Learning p 35 36 Grandjean Martin 2022 Data Visualization for History Handbook of Digital Public History 291 300 doi 10 1515 9783110430295 024 ISBN 9783110430295 E H Chi 2013 A Framework for Visualizing Information Springer Science amp Business Media p xxiii Gershon Nahum Page Ward 1 August 2001 What storytelling can do for information 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temperatures nearer inward Swayne Deborah 1999 Introduction to the special issue on interactive graphical data analysis What is interaction Computational Statistics 14 1 1 6 doi 10 1007 PL00022700 S2CID 86788346 American Statistics Association Statistical Graphics Section Video Lending Library Archived from the original on 2021 01 20 Retrieved 2021 02 17 Michael Friendly 2008 Milestones in the history of thematic cartography statistical graphics and data visualization Archived 2008 09 11 at the Wayback Machine Data Visualization Modern Approaches Archived 2008 07 22 at the Wayback Machine in Graphics August 2 2007 Frits H Post Gregory M Nielson and Georges Pierre Bonneau 2002 Data Visualization The State of the Art Archived 2009 10 07 at the Wayback Machine a b c d e f Berinato Scott June 2016 Visualizations That Really Work Harvard Business Review 92 100 Faisal Sarah Blandford Ann Potts Henry WW 2013 Making sense of personal health information Challenges for information visualization PDF Health Informatics Journal 19 3 198 217 doi 10 1177 1460458212465213 PMID 23981395 S2CID 3825148 Kosara Robert 11 November 2013 A Guide to the Quality of Different Visualization Venues eagereyes Retrieved 7 April 2017 Further reading editThis further reading section may need cleanup Please read the editing guide and help improve the section April 2022 Learn how and when to remove this template message Healy Kieran 2019 Data Visualization A Practical Introduction Princeton Princeton University Press ISBN 978 0 691 18161 5 Wilke Claus O 2018 Fundamentals of Data Visualization O Reilly ISBN 978 1 4920 3108 6 Evergreen Stephanie 2016 Effective Data Visualization The Right Chart for the Right Data Sage ISBN 978 1 5063 0305 5 Tufte Edward R 2015 The visual display of quantitative information 2 ed Graphics Press ISBN 9780961392147 Kawa Nazemi 2014 Adaptive Semantics Visualization Eurographics Association Few Stephen 2012 Show me the numbers designing tables and graphs to enlighten 2 ed Analytics Press ISBN 9780970601971 OCLC 795009632 Wilkinson Leland 2012 Grammar of Graphics New York Springer ISBN 978 1 4419 2033 1 Mazza Riccardo 2009 Introduction to Information Visualization Springer ISBN 9781848002180 OCLC 458726890 Andreas Kerren John T Stasko Jean Daniel Fekete and Chris North 2008 Information Visualization Human Centered Issues and Perspectives Volume 4950 of LNCS State of the Art Survey Springer Spence Robert Information Visualization Design for Interaction 2nd Edition Prentice Hall 2007 ISBN 0 13 206550 9 Jeffrey Heer Stuart K Card James Landay 2005 Prefuse a toolkit for interactive information visualization Archived 2007 06 12 at the Wayback Machine In ACM Human Factors in Computing Systems CHI 2005 Post Frits H Nielson Gregory M Bonneau Georges Pierre 2003 Data Visualization The State of the Art New York Springer ISBN 978 1 4613 5430 7 Ben Bederson and Ben Shneiderman 2003 The Craft of Information Visualization Readings and Reflections Morgan Kaufmann Colin Ware 2000 Information Visualization Perception for design San Francisco CA Morgan Kaufmann Stuart K Card Jock D Mackinlay and Ben Shneiderman 1999 Readings in Information Visualization Using Vision to Think Morgan Kaufmann Publishers Cleveland William S 1993 Visualizing Data Hobart Press ISBN 0 9634884 0 6 External links edit nbsp Wikimedia Commons has media related to Data visualization Milestones in the History of Thematic Cartography Statistical Graphics and Data Visualization An illustrated chronology of innovations by Michael Friendly and Daniel J Denis Duke University Christa Kelleher Presentation Communicating through infographics visualizing scientific amp engineering information March 6 2015 Retrieved from https en wikipedia org w index php title Data and information visualization amp oldid 1216672204, wikipedia, wiki, book, books, library,

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