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Hyundai Motor Company

Coordinates: 35°32′42″N 129°22′20″E / 35.544890°N 129.372108°E / 35.544890; 129.372108

Hyundai Motor Company, often abbreviated to Hyundai Motors (Korean현대자동차; Hanja現代自動車; RRHyeondae Jadongcha listen) and commonly known as Hyundai (Korean: 현대; Hanja: 現代; RRHyeondae, IPA: [ˈhjəːndɛ];[a] lit.'modernity'), is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, and founded in 1967. Currently, the company owns 33.88 percent of Kia Corporation,[5] and also fully owns two marques including its luxury cars subsidiary, Genesis Motor, and an electric vehicle sub-brand, Ioniq.[6][7][8] Those three brands altogether comprise the Hyundai Motor Group.

Hyundai Motor Company
Headquarters (right) in Seoul, South Korea
TypePublic
KRX: 005380
LSE: HYUD
IndustryAutomotive
Founded29 December 1967; 55 years ago (1967-12-29)
FounderChung Ju-yung
Headquarters,
South Korea
Area served
Worldwide
Key people
  • Chung Eui-sun​ (chairman)
  • Eon Tae Ha (president​ and CEO)
  • Jae Hoon Chang (president​ and CEO)
ProductsAutomobiles
Luxury cars
Commercial vehicles
Engines
Production output
4,858,000 units (2016)[1]
Revenue 117.61 trillion (2021)[2]
₩6.68 trillion (2021)[2]
₩5.69 trillion (2021)[2]
Total assets ₩233.95 trillion (2021)[2]
Total equity ₩82.61 trillion (2021)[2]
OwnersHyundai Mobis (21.43%)
National Pension Service (8.79%)
Chung Mong-koo (5.33%)
Chung Eui-sun (2.62%)[3]
Number of employees
104,731 (2013)[4]
ParentHyundai Motor Group
(2000–present)
Divisions
Subsidiaries
List
Korean name
Hangul
현대자동차 주식회사
Hanja
現代自動車 株式會社
Revised RomanizationHyeondae Jadongcha Jusikhoesa
McCune–ReischauerHyŏndae Chadongch'a Chushikhoesa
Websitehyundai.com

Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea which has an annual production capacity of 1.6 million units.[9] The company employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through 5,000 dealerships and showrooms.[10]

History

 

Chung Ju-Yung (1915–2001) founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967, and the company's first model, the Cortina, was released in cooperation with Ford Motor Company in 1968.[11] When Hyundai wanted to develop their own car, they hired George Turnbull in February 1974, the former managing director of Austin Morris at British Leyland. He in turn hired five other top British car engineers. They were body designer Kenneth Barnett, engineers John Simpson and Edward Chapman, John Crosthwaite, formerly of BRM, as chassis engineer and Peter Slater as chief development engineer.[12][13][14][15] In 1975, the Pony, the first South Korean car, was released, with styling by Giorgio Giugiaro of ItalDesign and powertrain technology provided by Japan's Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. Hyundai entered the British market in 1982, selling 2993 cars in their first year there.[16]

In 1984, Hyundai began exporting the Pony to Canada, but not to the United States, as the Pony would not pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at one point the top-selling car on the Canadian market. In 1985, the one millionth Hyundai car was built.[17] Until the 1986 introduction of the larger Hyundai Grandeur, Hyundai offered a locally assembled Ford Granada for the South Korean executive market. The import of these knocked down kits was permitted as long as Hyundai exported five cars for every single Granada brought in (the same demands were placed on Kia).[18]

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best Product #10" by Fortune magazine, largely because of its affordability. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata. In the spring of 1990, aggregate production of Hyundai automobiles reached the four million mark.[17] In 1991, the company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and also its own transmission, thus paving the way for technological independence.

In 1996, Hyundai Motor India Limited was established with a production plant in Irungattukottai near Chennai, India.[19]

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in 1999.[20] Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.

In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and Associates in North America.[21][22] Hyundai is now one of the top 100 most valuable brands worldwide according to Interbrand.[23] Since 2002, Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.

In 2006, the South Korean government initiated an investigation of Chung Mong Koo's practices as head of Hyundai, suspecting him of corruption. On 28 April 2006, Chung was arrested, and charged for embezzlement of 100 billion South Korean won (US$106 million).[24] As a result, Hyundai vice chairman and CEO, Kim Dong-jin, replaced him as head of the company.

On 30 September 2011, Yang Seung Suk announced his retirement as CEO of Hyundai Motor Co. In the interim replacement period, Chung Mong-koo and Kim Eok-jo will divide the duties of the CEO position.[25]

In 2014, Hyundai started an initiative to focus on improving vehicle dynamics in its vehicles and hired Albert Biermann, former Vice President of Engineering at BMW M, to direct chassis development for Hyundai vehicles, stating: "The company intends to become a technical leader in ride and handling, producing vehicles that lead their respective segments for driver engagement."[26]

On 14 October 2020, Euisun Chung was inaugurated as the new chairman of the Hyundai Motor Group. His father, Chung Mong-Koo, has been made Honourary Chairman.[27]

In April 2021, the company said that its profits rose by 187%, the highest rise in four years. The company recorded a profit of $1.16 billion from the beginning of 2021 until March.[28]

Research and development

Hyundai has six research and development centers, located in South Korea (three offices), Germany, Japan and India. Additionally, a center in California develops designs for the United States.[29]

Hyundai established the Hyundai Design Center in Fountain Valley, California in 1990. The center moved to a new $30 million facility in Irvine, California, in 2003, and was renamed the Hyundai Kia Motors Design and Technical Center. The facility also housed Hyundai America Technical Center, Inc, a subsidiary responsible for all engineering activities in the U.S. for Hyundai. Hyundai America Technical Center moved to its new 200,000-square-foot (19,000 m2), $117 million headquarters in Superior Township, Michigan (near Ann Arbor) in 2005.[citation needed]

In 2004, Hyundai America Technical Center completed construction of its Hyundai/Kia proving ground in California City, California. The 4,300-acre (17 km2) facility is located in the Mojave Desert and features a 6.4-mile (10.3 km) oval track,[9] a Vehicle Dynamics Area, a vehicle-handling course inside the oval track, a paved hill road, and several special surface roads. A 30,000-square-foot (2,800 m2) complex featuring offices and indoor testing areas is located on the premises as well. The facility was built at a cost of $50 million.

In the 2021 review of WIPO's annual World Intellectual Property Indicators Hyundai ranked as 4th in the world for its 141 industrial design registrations being published under the Hague System during 2020.[30] This position is up on their previous 7th-place ranking for 57 industrial design registrations being published in 2019.[31][third-party source needed]

Business

 
The world's largest automobile manufacturing plant in Ulsan, South Korea, produces over 1.6 million vehicles annually.

In 1998, after a shake-up in the South Korean auto industry caused by overambitious expansion and the Asian financial crisis, Hyundai acquired the majority of rival Kia Motors.[32]

In 2000, the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group. In 2001, the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its interest in the company by selling its 10.5% stake for $900 million.

 
Hyundai Motor America headquarters in Fountain Valley, California

Hyundai has invested in manufacturing plants in North America, India, the Czech Republic, Russia, China and Turkey as well as research and development centers in Europe, Asia, North America and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country's second largest corporation, or chaebol, after Samsung. Worldwide sales in 2005 reached 2,533,695 units, an 11 percent increase over the previous year. In 2011, Hyundai sold 4.05 million cars worldwide and the Hyundai Motor Group was the world's fourth largest automaker behind GM, Volkswagen and Toyota.[33][34] Hyundai vehicles are sold in 193 countries through some 5,000 dealerships.

In February 2021, CNBC reported that Apple and Hyundai-Kia are close to finalizing a deal to build an autonomous Apple car. The vehicle was said to be completely designed by Apple and would be built in Hyundai or Kia plants, and could potentially go into production in 2024.[35] However, Hyundai Motor announced shortly after that it is no longer in talks with Apple.[36][37]

In June 2021, Hyundai Motor Group completed its acquisition of a controlling interest in the robotics firm, Boston Dynamics. Hyundai Motor Group now takes an 80% share of the company.[38]

Board of directors

 
Hyundai Motor Group chairman Chung Mong Koo (right) sitting next to South Korean president Park Geun-hye in 2013

As of 16 May 2020:[39]

  • Chung Eui-sun, chairman of Hyundai Motors
  • Won Hee Lee, president and CEO of Hyundai Motors
  • Albert Biermann, president of R&D
  • Eon Tae Ha, president of domestic production
  • Sang-Hyun Kim, CFO of Hyundai Motors
  • Eun Soo Choi, former president of the Daejon High Court
  • Dong Kyu Lee, former secretary-general of the Fair Trade Commission (South Korea)
  • Byung Kook Lee, former Commissioner of the Seoul Regional Tax Office
  • Chi-Won Yoon, CEO of UBS Asia-Pacific
  • Eugene Ohr, former partner at Capital Group Companies International
  • Sang-Seung Yi, Professor of Economics, Seoul National University

Design emphasis

 
Hyundai Le Fil Rouge concept car

In 2006, Hyundai hired Thomas Bürkle as head of the company's design center in Rüsselsheim, Germany. Bürkle had previously worked for BMW, having designed the BMW 3 Series (E46), and the BMW 6 Series (E63).[40][41] Hyundai's current design philosophy is known as Fluidic Sculpture,[42] which is heavily inspired by nature.[43]

In 2018, the company announced the Sensuous Sportiness next-generation design direction. The design philosophy was unveiled at the 2018 Geneva Motor Show demonstrated by the Le Fil Rouge concept car, and has been rolled out into their recent models, ranging from sedans to SUVs.[44] The Sensuous Sportiness design identity and strategy has won Design Management Institute's (DMI) Design Value Award 2020.[45]

Regional operations

Top 8 Hyundai and Genesis vehicle
production by country, 2021[46]
Rank Country Vehicle
production
1   South Korea 1,646,888
2   India 635,413
3   China 360,565
4   United States 288,967
5   Czech Republic 275,620
6   Russia 235,157
7   Brazil 188,349
8   Turkey 161,500

North America

 
Hyundai Motor Manufacturing Alabama

United States

Hyundai Motor America began selling cars in the United States on 20 February 1986, with a single model, the Hyundai Excel. That year, Hyundai set a record of selling the most automobiles in its first year of business in the United States compared to any other car brand; total sales in 1986 were 168,882.[citation needed]

Initially well received, the Excel's faults soon became apparent; cost-cutting measures caused reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales plummeted, and many dealerships either earned their profits on repairs or abandoned the product. At one point, Hyundai became the butt of many jokes (i.e. Hyundai stands for "Hope you understand nothing's driveable and inexpensive").[47]

In response, Hyundai began investing heavily in the quality, design, manufacturing, and long-term research of its vehicles. The company added free maintenance for the first 2 years or 24,000 miles for all its new cars sold, starting with the 1992 model year. It also added a 10-year or 100,000-mile (160,000 km) powertrain warranty (known as the Hyundai Advantage) to its vehicles sold in the United States, it is now known as the America Best Warranty.[48]

Hyundai incorporated a new manufacturing facility, Hyundai Motor Manufacturing Alabama, in April 2002. The new plant in Montgomery, Alabama, was completed during 2004, at a cost of $1.7 billion. Production started in May 2005. It employed more than 3,000 workers in 2012.[49]

By 2004, sales had dramatically increased, and the reputation of Hyundai cars improved.[citation needed] In 2004, Hyundai tied with Honda for initial brand quality in a survey/study from J.D. Power and Associates, for having 102 problems per 1000 vehicles. This made Hyundai second in the industry, only behind Toyota, for initial vehicle quality. The company continued this tradition by placing third overall in J.D. Power's 2006 Initial Quality Survey, behind only Porsche and Lexus.[50]

In 2009, the Hyundai Genesis luxury sedan was named 2009 North American Car of the Year, the first for Hyundai.[51] The model has received a number of well-recognized automobile awards worldwide. It also won the 2009 Canadian Car of the Year after winning its category of Best New Luxury Car under $50,000.[52] The Hyundai's V8 Tau engine in the Genesis received 2009 Ward's 10 Best Engines award.[53]

In January 2012, the Hyundai Elantra was named the North American Car of the Year at the North American International Auto Show, selling more than 200,000 cars since the model's redesigned debut.[54]

An urban air mobility (UAM) subsidiary called Supernal was established in 2020.[55][56] The name means 'Best Quality' and 'Heavenly'.[57]

Canada

 
Hyundai Auto Canada office in Markham

The second-generation Hyundai Pony was available for sale in Canada starting with the 1984 model year. The Canadian Pony differed from its European counterparts by having 8 km/h bumpers, sealed-beam headlights, side marker lamps, and slightly different instrumentation and interior trim. Sales projections for 1984 called for 5,000 Ponys, but actual sales were closer to 25,000, making the Pony one of Canada's best-selling cars that year. A lesser-known model, also sold in Canada, was the Hyundai Stellar. Both models were available until 1987, when they were replaced by the Excel.[citation needed]

In 1989, Hyundai Auto Canada Inc. opened a stamping and assembly plant in Bromont, Quebec, employing 800. The plant cost $387.7 million, with Quebec and Canadian federal government subsidies of $131 million.[58] The plant was designed to manufacture approximately 2000 Hyundai Sonatas per week.[58] Subsequently, Chrysler and Hyundai considered a joint venture that would have Chrysler rebranding the Sonata manufactured at Bromont – only to later announce the deal had failed.[59] The Bromont plant was operational for four years before it closed – with Hyundai's sales unable to support the plant. With boost in sales in 2009, Hyundai Auto Canada Inc. is currently planning to build a new plant in Canada and resume production in Canada.[60] Hyundai subsequently sold the plant,[60] which was eventually purchased by Olymbec inc, a Quebec real estate developer. Hyundai is the No. 1 import car brand in Canada without a local plant. Sales over 100,000 cars-per-year mark in 2012.[citation needed]

Mexico

Hyundai Motor México entered the Mexican market in 2014 with the imported vehicles such as Grand i10, the Elantra, and the ix35.[61] Soon afterwards, the Hyundai Sonata joined the lineup. Prior to the introduction of the Hyundai brand for non-commercial vehicles, Hyundai passenger vehicles, light-duty cargo vans, and passenger vans were distributed by Chrysler de México, branded as Dodge.[62][63]

South America

Brazil

 
Hyundai HB20, the first model exclusively introduced for the Brazilian model. 'HB' in HB20 stands for Hyundai Brasil.[64]

In October 2012, Hyundai launched a new small bi-fuel car, the HB20, designed specifically for the Brazilian mass-market. The car was developed under the "Projeto HB" (Hyundai Brazil) project, and is built at a new Hyundai factory in Brazil, located in Piracicaba, São Paulo.[65] The plant is the first wholly owned Hyundai plant in Latin America. With an investment of around R$1.2 billion, the plant has the capacity to produce 180,000 cars per year under three shifts.

Hyundai vehicles have also been produced in Brazil by local partner, Caoa Group at a plant located in Anápolis, Goiás. Production here started with the HR model in 2007, and continued with the Tucson in 2010, the HD78 truck in 2011, and the ix35 in 2013.[66]

Asia

China

 
Unit sales and year-on-year rate in China. From March 2017, unit sales plummeted in retaliation for the installation of THAAD.

Hyundai cars, including those made by Hyundai's affiliate, Kia Motors, sold well in China until 2016, when sales fell by half, marking the start of a slump that continued into 2019, when the company announced plans to cut jobs in the region.[67]

Hyundai is currently working with its Chinese partner Beijing Automobile Industry Holding Co. to develop an electric car for sale only in China.[68][69] In September 2011, it was announced that Korean actor Lee Min-ho, who has enjoyed popularity in China, would promote Hyundai's new 'Veloster' in China.[70]

Hyundai and its sister company, Kia, were reported to have lost market share from 2017 because of their over-reliance on sedans, poor brand images and local Chinese automakers compete with price-competitive SUVs.[71]

Beijing Hyundai

Hyundai formed a 50-50 joint venture with Beijing Automotive Group since 2002 to produce cars in China.[72] The joint venture is called Beijing Hyundai, which also manufactures several models which are exclusive to the Chinese market.[73] It began operations in China by producing Sonata in December 2002.[74] The joint venture sold 700,000 passenger cars in 2010, 855,995 car sales in 2012, and 2014 saw the company sell 1,120,000 vehicles.[75][76][77] Currently, the company operates five plants, three which is located in Beijing, one in Hubei, and another in Chongqing.[78]

Hawtai partnership

Between 2002 and 2010,[79][80] Hawtai Motor had produced Chinese-market versions of the Hyundai Matrix,[81] the Hyundai Santa Fe[79][82] and the Hyundai Terracan.[79][82] The Santa Fe was the fifth most-purchased SUV in China in 2010,[83] and some of Hawtai's versions may greatly differ from those sold in other markets.[84] Hyundai ended its partnership with Hawtai in 2010.[85]

Commercial vehicles

In October 2010, Hyundai signed an agreement with Sichuan Nanjun Automobile on setting up a commercial vehicle joint venture—Sichuan Hyundai Motor Co. Ltd.[69]

India

 
Hyundai's manufacturing plant at Irungattukottai near Chennai, India

Hyundai Motor India Limited (HMIL) was formed on 6 May 1996. During the entry of Hyundai in 1996, fellow South Korean Daewoo had entered the Indian automobile market just three years before, while Ford, Opel and Honda had entered less than a year back. Hyundai's first car in the country, the Hyundai Santro was launched on 23 September 1998 and was considered a success. It became the second best-selling car in the country from 2000.[86]

Hyundai Motor India Limited is currently the second largest auto exporter from India.[87][88] It is making India the global manufacturing base for small cars.[citation needed]

Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu. Both plants have a combined annual capacity of 600,000 units. In the year 2007, Hyundai opened its R&D facility in Hyderabad, employing now nearly 450 engineers from different parts of the country. Hyundai Motor India Engineering (HMIE) gives technical & engineering support in vehicle development to Hyundai's main R&D centre in Namyang, Korea.

 
A stamp released to commemorate the 20th anniversary of Hyundai in India

In 2007, Hyundai started its support engineering centre with CAD/CAE teams in Hyderabad, India. Hyundai expanded its engineering activities in India with Vehicle Engineering team in 2010. In 2011, Hyundai started its design activities at Hyderabad R&D Centre with Styling, Digital Design & Skin CAD Teams and Packaging team. Indian engineers are heavily involved in the making of Indian-oriented Hyundai vehicles including the i10, i20, along with other global cars.[citation needed]

In June 2017, The Competition Commission of India imposed ₹87 crore ($13.6 million) penalty for unfair business practices with respect to providing discounts for cars.[89]

Japan

Hyundai Motors restarted passenger vehicle sales in Japan in 2022, after leaving the market in 2009. Since the relaunch, only electric cars are available, and the sales are online-only.

Despite having growing sales worldwide, Hyundai struggled in Japan, having sold only 15,095 passenger cars from 2001 to 2009.[90][91] Following an announcement in November 2009, Hyundai pulled their passenger car division out of the Japanese market and focused on their commercial vehicle division instead.[90][91] The company said that it is possible for them to come back to Japan fully if market conditions continue to improve.[92]

According to the newspaper The Chosun Ilbo, the reason for Hyundai's failure in the car market was due to the company's inability to recognize the value of small cars due to parking spaces. For instance, actor Bae Yong-joon was hired to endorse the mid-sized Sonata in Japan to appeal to housewives who watched the drama Winter Sonata. The marketing campaign backfired, as large sedans are driven primarily by middle-aged men, while housewives prefer compact cars.[citation needed] In addition, the Sonata was priced too similarly to its Japanese rivals, which resulted in poor sales.[93]

On February 9, 2022, Hyundai announced a comeback to Japan by marketing eco-friendly vehicles like the Ioniq 5 and Nexo with pre-orders from May 2022 for delivery beginning in July 2022 under the company name Hyundai Mobility Japan.[94] As of 2022, Hyundai Mobility Japan operates an office and R&D center in Yokohoma.[95]

Philippines

Hyundai first entered the Philippine market with the Hyundai Excel compact car and the Hyundai Grace van in the early 1990s, later introducing the Hyundai Starex and the second generation Hyundai Elantra towards the end of the decade. Their assembly plant in Santa Rosa, Laguna produced the Hyundai Accent, Hyundai H100, and the Hyundai H350.[96] As of June 2022, there are 39 dealerships around the country but it will be expected to increase to 44 by the end of the year.[97] HARI currently focuses on Jeepneys, Trucks and Buses, while HMPH focuses on Cars, SUVs and Passenger Vans.

Hyundai Asia Resources, Inc. (HARI) was the distributor of Hyundai passenger cars and currently the official distributor of Hyundai commercial vehicles in the country.[98] They were appointed by Hyundai Motor Company of South Korea in August 2001 as the official distributor of Hyundai vehicles in the Philippines. It had earned its spot as the third top player in the Philippine automotive industry. But due to the outrage of COVID-19 pandemic, they decided to abandon the passenger car market which resulted to their sales decline and the numerous of controversies surrounds them even before the pandemic. HARI has expected sales to be further boosted by its Hyundai Modern Jeepneys with the implementation of the Public Utility Vehicle Modernization Program. HARI targets to sell more modern jeepneys as the government pushes for the Public Utility Vehicle Modernization Program to replace the country's aging jeepneys.

In early 2022, Hyundai Motor Philippines, Inc. (HMPH) became the official distributor of Hyundai passenger cars in the country after the company was able to take over its passenger car operations from HARI,[99] Audrey Byun is the CEO, while Lee Dong-wook is the President and Victor Jose Vela is the Deputy General Manager of the company.[100][101] They started their operations on 1 June 2022,[102] and also, they have unveiled 4 new models, which are the following: the Creta subcompact crossover, the Tucson compact crossover, the Santa Fe mid-size crossover and the Staria passenger van through a dealer conference on 20 June 2022.[103][104] Meanwhile, the sales of these cars in dealerships will begin in July 2022.[105]

Indonesia

In November 2019, Hyundai announced that it is building the first wholly owned Southeast Asian car plant located in Indonesia.[106] The HMMI is built in Cikarang, Bekasi and will fully operate in the second half of 2021 with the annual capacity of 150,000 vehicles.[107] Half of the output would be exported to the neighbouring countries in Southeast Asia.[citation needed] A total of US$1.55 billion (Rp 21.7 trillion) would be invested to the plant along with the future product developments until 2030.[108] HMMI would produce a region-specific compact MPV among other models.

Turkey

In September 1997, Hyundai opened a manufacturing plant in Turkey, located in İzmit, Kocaeli Province. The facility, named Hyundai Assan Otomotiv, was built as a 50-50% joint venture between the Hyundai Motor Company and the Kibar Holding of Turkey, the first stage investment raising to US$180 million.[109] It currently has an annual production capacity of 125,000 units and it manufactured the Accent, the H-100, the Starex, the Matrix and since 2010, the i20.[110] In May 2013, Hyundai Turkey Izmit plant capacity was increased to up to 200,000 units with 470 million Euro investment. The i10 and i20 were started to be produced in the plant.[111]

Europe

Germany

Hyundai has been operating an R&D centre in Frankfurt, Germany since 1994,[112] that has been responsible for monitoring technology developments in Europe and designing and engineering new cars for the European market.[113] In September 2003, the company opened its new European headquarters in Rüsselsheim, after an investment worth 50 million euro.[114] The site became the new location for the R&D centre and for the world rally team of the company.[115]

Czech Republic

In November 2008, Hyundai opened its European plant in Nošovice, Czech Republic, following an investment of over 1 billion euros and over two years of construction.[116][117] The plant, which mainly manufactures the i30, ix20, ix35 for the European market, has an annual capacity of 300,000 cars.[118] The new Hyundai plant is 90 kilometres north of Kia Motors' Žilina Plant in Slovakia.[119]

Russia

In Russia, the production of the Hyundai Accent, Sonata, Elantra and Santa Fe models has been taking place at the TagAZ plant,[120] located in Taganrog, since 2001,[121] in the form of complete knock-down kits assembly.[122] Since 2006, the factory has also been assembling the Hyundai Porter,[120] County, Aero Town and the HD 500 commercial vehicles.[121]

In June 2008, Hyundai started the construction of a new manufacturing plant in Saint Petersburg with a planned yearly capacity of 100,000 cars,[123] that will eventually be increased to 200,000 units.[124] It started mass production in January 2011,[124] with two models: the Hyundai Solaris and the Kia Rio.[125]

In September 2021, Hyundai Wia division opened a car engine manufacturing plant in Saint Petersburg, the biggest in Russia and the fifth in the world. The new plant is designed to produce about 330.000 engines for Hyundai Solaris and Creta as well as for Kia Rio by the end of the year 2021. The construction of the plant began in December 2019.[126]

Africa

Southern Africa

In Botswana, the assembly of Hyundai Accent, Sonata, and Elantra models was undertaken by the Motor Company of Botswana at their Gaborone plant, since February 1993, in the form of complete knock-down kits. Almost all of the finished vehicles were exported across Botswana's border to South Africa, where the vast majority of dealerships are situated.

Egypt

Hyundai cars are also manufactured in Egypt, the local manufacturer is the Ghabbour Group, which is located in Cairo. They have a big model range and offers sports models of some car models which are only offered on the Egypt market. Formerly, the company had assembled vehicles such as the Verna.

Product line

Hyundai produces sedans, hatchbacks, crossover SUVs, vans, pickups, heavy trucks and buses in numerous plants worldwide.

Cars

Best-selling Hyundai models in 2022[46]
Rank Model Global sales
1 Tucson 560,862
2 Elantra/Avante/i30 Sedan 370,973
3 Creta/ix25 303,077
4 i10/Xcent/Aura 284,791
5 Kona/Kauai 234,614
6 Santa Fe 214,744
7 Venue 188,701
8 i20 170,440
9 Palisade 151,427
10 Sonata 136,088

Its top-selling sedan, according to the company's sales data in 2021 was the Elantra (Avante in South Korea), which recorded 380,907 units. This model was produced in several plants, including in South Korea, United States, China, among others. Another popular sedan model is the Accent/Verna, which is popular in emerging markets including China, India, Middle East, as well as developed markets like North America. This model ceased to be produced in South Korea in 2019, as its production base were moved to Mexico and India.[127]

Other sedan models are the mid-size Sonata, executive Grandeur, and several China-oriented models which consist of Reina, Celesta, Lafesta, and Mistra.

Some hatchback models developed by Hyundai have been divided into models developed to cater to the Indian market and the European market. Both the i10 and i20 are models built in India and Europe, with several changes between the Indian and European versions to ensure the model could fit according to each market. Other hatchback models include the entry-level Santro first introduced in 1998 for the Indian market, i30 C-segment car for developed markets, the HB20 for the Brazilian market, and the hatchback version of Accent for markets outside India and Europe.

Crossovers/SUVs

 
The Tucson is currently the best-selling Hyundai vehicle.

Hyundai entered the crossover SUV market early with the Santa Fe in 2000, followed by the smaller Tucson in 2004. The Santa Fe was a huge hit with American and European markets, despite receiving criticism in the past for Hyundai's obscure looks. It quickly became Hyundai's best seller and was one of the reasons Hyundai survived despite having their sales declined.[128] As of 2020, Hyundai has sold more than 5,260,000 units of Santa Fe globally.[129]

The first-generation Tucson shared its Elantra-based platform with the Kia Sportage. In most countries apart from South Korea and the United States, the Tucson was retired for the Hyundai ix35 from 2009 to 2015. However, the Tucson name was restored for the third generation, where it was to be used across all markets. It was unveiled at the Geneva Motor Show in 2015.[128] The Tucson is the fourth best-selling SUV in the world in 2020, with a total sales of 451,703 units, below the Toyota RAV4, Honda CR-V, and Volkswagen Tiguan.[130][131]

By mid-2010s, Hyundai moved into developing smaller crossover SUV models, starting from the Creta (ix25 in China) from 2014, and the Kona in 2017. The Kona is also consisted of a hybrid electric and a pure battery electric variant. By 2019, both model became the third and fourth-best selling vehicle of the brand, while the Creta has been the best-selling SUV in Russia since 2016,[132][133][134] and India in 2020.[135] In 2021, Hyundai released its first crossover SUV model in the South Korean light car segment, the Casper. It is the first venture of the brand in the segment in 15 years, and also the smallest automobile the brand produces of any kind.[136]

Currently, Hyundai produces 12 crossover SUV models for different markets.

Hybrid and electric vehicles

Hyundai Motor Company began developing flexible-fuel vehicles (FFVs) in 1988. The test vehicle was 1991 MY Scoupe FFV.[137] Since March 1992, in Seoul, Korea, through at least November 1993, field trials of several FFVs had been performed over more than 30,000 miles.[137]

The new hybrid-electric FGV-1 was unveiled at the Seoul Motor Show in 1995 which featured full-time electric drive technology.[138] The 1995 FGV-1 was the result of Hyundai's first experiments with hybrid propulsion systems in 1994. The FGV-2 was the second vehicle to be produced. The company is using the "parallel" type design, which utilizes either the internal combustion engine or the electric motor.[138] Others are the Elantra HEV and the Hyundai Accent HEV, which were unveiled in 1999 and 2000, respectively.[138]

The first pure electric car developed by Hyundai was the Sonata Electric Vehicle in 1991. The car started as a Sonata sedan-based model.[139] Hyundai planned to have six electric vehicles available for testing by the end of 1992.[140]

Hyundai began mass-producing hybrid electric vehicles in 2008. The company is using Hybrid Blue Drive, which includes lithium polymer batteries, as opposed to lithium-ion.[141][142][143] The new hybrid Sonata made its debut at the Los Angeles International Auto Show in November 2008.[144] The 2011 Sonata Hybrid sales in the U.S. began in February 2011.

In 2009, Hyundai released the Avante LPI Hybrid in the South Korean domestic market in July.[145] Hyundai showcased also the Hyundai BlueOn, an electric prototype of i10, was first unveiled at the Frankfurt Motor Show in 2009. At the 2010 Geneva Motor Show, Hyundai unveiled the i-flow, a concept car using a variant of the BLUE-WILL hybrid system.[146]

As of March 2014, cumulative global sales of hybrid models totaled 200,000 units, including both Hyundai Motors and Kia Motors hybrid models.[147]

In 2016, Hyundai revealed the Ioniq five-door liftback to rival the Toyota Prius. The nameplate Ioniq is a portmanteau of ion and unique.[148] It is the first automobile to be offered in hybrid, plug-in hybrid, and all-electric variants with no "standard" internal combustion engine only version.[149][150][151] The hybrid variant launched in its home market in February 2016, followed by the electric model in July 2016.[150][152] The plug-in hybrid version followed in February 2017.[153]

 
The Hyundai Ioniq 5 is the first Hyundai model developed on the E-GMP platform.

In August 2020, the company announced the launch of Ioniq as its own new electric brand and confirmed three new electric cars that will be sold under the sub-brand. Ioniq is Hyundai's second stand-alone brand after the Genesis. The new brand is going to utilise Hyundai's Electric Global Modular Platform (E-GMP), which they claims will enable "fast charging capability and plentiful driving range."[154] The automaker said the first of the three new global models will be the Ioniq 5, a midsize crossover, arriving in early 2021. It will be followed by the Ioniq 6 sedan in late 2022, and then by the Ioniq 7, a large SUV, in early 2024. New models will be named numerically, with even numbers for sedans, and odd numbers for SUVs.[155]

In December 2020, Hyundai Motor Group announced details about its E-GMP platform that will be the underpinning of new Hyundai and Kia electric vehicles starting in 2021. Apart from Hyundai, Ioniq, and Kia brands, it will also be used for future Genesis electric cars.[156] The platform's main components is a battery pack under the cabin and an all-in-one motor, transmission, and inverter designed and developed by Hyundai. By bundling the components, Hyundai said, it raised the maximum speed of the motor by up to 70 percent compared to existing motors, despite its small size. The company claimed that it is capable to handle power output up to 600 hp (608 PS; 447 kW) from the system.[157]

In February 2020, Hyundai launched its first vehicle built above the E-GMP platform, the Ioniq 5. It is the first product to be marketed under the Ioniq sub-brand.[158] At its introduction, it is the most advanced electric vehicle produced by Hyundai. Its battery can be charged from 10 to 80 percent in 18 minutes with its 800 V charging capabilities by using a 350-kW charger. A five minutes charge will add 100 km (62 mi) to its range by WLTP standards.[159] Its claimed maximum range is 480 km (298 mi) for the rear-wheel-drive 72.6 kWh variant.[160]

In July 2022, Hyundai announced its new automotive factory in South Korea, solely dedicated for electric vehicles and with production set to begin in 2025. It will be the first Hyundai plant to open in South Korea since 1996.[161]

Hyundai is currently expanding its full-electric lineup to include the Ioniq 6, which will debut in Europe in the second half of 2022, and the Ioniq 7, which is projected to hit the market in 2024.[161]

Hydrogen vehicles

In March 2018, Hyundai launched a hydrogen powered crossover SUV the Nexo.[162] In October 2020, South Korean domestic sales of the Nexo exceeded 10,000 vehicles.[163] As of July 2020, Hyundai had exported only 769 vehicles to the United States and Europe with supply limited due to domestic demand.[164][165]

In 2020, Hyundai launched a hydrogen powered version of its Xcient truck the Xcient Fuel Cell delivering seven vehicles to customers in Switzerland.[166] The Xcient Fuel Cell is the world's first production hydrogen fuel cell truck.[166][167] In 2019, Hyundai formed Hyundai Hydrogen Mobility (HHM) together with Swiss company H2 Energy to lease trucks to Swiss customers with plans to deliver 50 trucks by 2020.[166] Hyundai chose to launch in Switzerland as its road tax does not apply to zero-emission trucks and for its ability to produce hydrogen using hydropower.[166] HHM formed a partnership with Hydrospider, a joint venture of H2Energy, Alpiq and Linde to produce hydrogen and to build hydrogen refuelling infrastructure in Switzerland.[168] The 34-ton Xcient Fuel Cell has a 190 kW fuel cell supported by a 73 kW battery pack that stores energy from the fuel cell and from braking, seven hydrogen tanks, a maximum speed of 85 km/h (53 mph), a driving range of about 400 kilometres (250 mi) and a refueling time of between 8 and 20 minutes.[167]

In 2020, Hyundai launched a hydrogen powered version of its Elec City bus the Elec City FCEV that has a capacity of 44 passengers with 24 seats and 20 standing seats.[163][169] The bus has a 180 kW fuel cell supported by a 156 kW battery pack, five hydrogen tanks, a driving range of 434 kilometres (270 mi) and a refuelling time of 15 minutes.[169][170] In 2020, Hyundai exported two buses to Saudi Arabian oil company Saudi Aramco for demonstration.[171]

In December 2021, Hyundai suspended development of its Genesis, and possibly its other, hydrogen cars.[172]

Light commercial vehicles

Hyundai Motor started production of the H350 van (also called Solati) in Turkey from 2015.[173]

Trucks and buses

 
The Hyundai Xcient 6x2 truck

Under the Truck & Bus division, Hyundai produces several heavy trucks and buses. The company started selling trucks in 1969 with the D-750/800, followed by the R-182 as their first bus in 1970.[174]

A joint venture called the Daimler-Hyundai Truck Corporation was established between Hyundai and Daimler AG[175] in 2000 to produce high-tech middle-range trucks and buses in the Korean market beginning in 2004.[176] However, after numerous delays and disputes,[177] the planned venture was cancelled in 2004, with DaimlerChrysler selling its 10.65 percent stake in Hyundai Motor.[178]

Military equipment

Hyundai Rotem is a subsidiary, for manufacturing rolling stock, military equipment, and plant engineering.[179]

Environmental record

On 23 April 2008, Hyundai Motor announced the beginning of a five-year project to turn 50 km2 of infertile land into grassland by 2012. Hyundai is doing so with the help of the Korean Federation for Environmental Movement (KFEM). The project, named Hyundai Green Zone, is located 660 km north of Beijing. The goal of the project is to end the recurring dust storms in Beijing, block desertification and protect the local ecosystem. Local weeds will be planted in the region that have the ability to endure sterile alkaline soil. This is the first environmental project of the company's social contribution programme.

Motorsport

 
Alister McRae driving an Accent WRC at the 2001 Rally Finland

Hyundai entered motorsport by competing in the F2 class of the World Rally Championship in 1998 and 1999. In September 1999, Hyundai unveiled the Accent WRC, a World Rally Car based on the Hyundai Accent. The Hyundai World Rally Team debuted the car at the 2000 Swedish Rally and achieved their first top-ten result at that year's Rally Argentina, when Alister McRae and Kenneth Eriksson finished seventh and eighth, respectively. Eriksson later drove the car to fifth place in New Zealand and fourth in Australia. In 2001, Hyundai debuted a new evolution of the Accent WRC, which was intended to improve reliability, but the performance of the car was still not good enough to challenge the four big teams (Ford, Mitsubishi, Peugeot and Subaru). However, at the season-ending Rally GB, the team achieved their best result with McRae finishing fourth and Eriksson sixth.[citation needed]

For the 2002 season, Hyundai hired the four-time world champion Juha Kankkunen, along with Freddy Loix and Armin Schwarz. Kankkunen's fifth place in New Zealand was the team's best result, but they managed to edge out Škoda and Mitsubishi by one point in the battle for fourth place in the manufacturers' world championship. In September 2003, after a season hampered by budget constraints, Hyundai announced withdrawal from the WRC and planned to return in 2006, which did not happen.[180]

In 2006, following the announcement that Korea was scheduled to earn a Formula One Grand Prix, Hyundai planned to enter the sport.[181] The Korean Grand Prix was first held in 2010, but Hyundai have not entered the championship. Hyundai announced they would be revealing their future rally plans at the 2011 Chicago Auto Show, on 9 February.[182] The current plans for rallying are focused around the newest Hyundai release, the Veloster.[183] In September 2012 Hyundai announced that they were due to start the WRC with a rally model of its i20 to rival the likes of the Ford Fiesta, the Citroen DS3 and the Mini Countryman.[citation needed]

Hyundai i20 WRC

 
Hyundai i20 WRC

The Hyundai i20 WRC is a World Rally Car built by Hyundai for use in the 2014 World Rally Championship.[184] It is based on the Hyundai i20 subcompact car, and was unveiled at the 2012 Paris Motor Show. The launch of the i20 marks Hyundai's return to the World Rally Championship after a ten-year absence.[185] The car is scheduled to make its first competitive appearance at the 2014 Rallye Monte Carlo, but may compete during the 2013 season to aid development.[186]

The car will be operated by Hyundai's performance division, Hyundai Motorsport from a base in Frankfurt, Germany.[187]

Marketing

Corporate social responsibility

In 2008, Hyundai Motors established a committee to oversee its Corporate Social Responsibility programme.[188] Among the programme's initiatives have been the "Happy Move Global Youth Volunteers Program".[189]

The Hyundai Motors' India Foundation (HMIF) has invested more than 20 million rupees in various corporate social responsibility programmes in India. In 2011, it started the "Go Green" village adoption project in Tamil Nadu. Its aim was to promote environmentally friendly products, increase the forest cover in Tamil Nadu, and improve living and hygiene conditions in the region's villages. A number of schools have been adopted for improvement with the HMIF donating around 450 benches to government schools and drilling 10 bore wells.[190]

In 2020, Hyundai Motors signed a contract with UN Development Programme and launched a campaign ‘for Tomorrow’ in 2021 to create and realize a solution for problems that global society faces. In 2022, the documentary film 'for Tomorrow' was released which contains the main story of the 'for Tomorrow' project.[191]

Sports sponsorship

Other sponsorships

Controversies

Inflated fuel economy numbers

After an investigation in 2012, the EPA found that 35% of all 2011–2013 Hyundai and Kia vehicles had inflated fuel economy numbers; by as much as six miles per gallon. Currently, Hyundai and Kia have started a reimbursement programme for the owners of the 2011–2013 affected vehicles. [204][205][206] In 2014 the company was issued $350 million in penalties by the US government, agreed to pay $395 million in 2013 to resolve claims from vehicles owners, and agreed to pay $41.2 million to cover the "investigative costs" of 33 US state attorneys general.[207]

Wrongly advertised engine and horsepower

Several consumers complained that the engine delivered with the Hyundai Veloster in Brazil was inferior to the one advertised.[208] Independent tests confirmed that it was not the same engine, and it delivered only 121 CV (119 HP) instead of the advertised 140 CV (138 HP), with the car earning derogatory nicknames like Slowster in the Brazilian market.[209]

Marketing controversy

In April 2013, Hyundai Motors UK released a commercial depicting a man attempting to commit suicide via carbon monoxide poisoning in an ix35, only to fail to do so because of the vehicle's non-toxic emissions. The advert, produced by Hyundai's in-house agency Innocean Worldwide, received widespread criticism for promoting suicide.[210] Hyundai has since taken down the video and issued a formal apology.[210][211]

See also

Notes

  1. ^ Pronunciations in English vary, and include: The closest English pronunciation to the original Korean would be /ˈhjʌndɛ/ HYUN-deh, but the final vowel is checked and cannot occur word-final in English.

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External links

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hyundai, motor, company, other, uses, hyundai, coordinates, 544890, 372108, 544890, 372108, often, abbreviated, hyundai, motors, korean, 현대자동차, hanja, 現代自動車, hyeondae, jadongcha, listen, commonly, known, hyundai, korean, 현대, hanja, 現代, hyeondae, ˈhjəːndɛ, mode. For other uses see Hyundai Coordinates 35 32 42 N 129 22 20 E 35 544890 N 129 372108 E 35 544890 129 372108 Hyundai Motor Company often abbreviated to Hyundai Motors Korean 현대자동차 Hanja 現代自動車 RR Hyeondae Jadongcha listen and commonly known as Hyundai Korean 현대 Hanja 現代 RR Hyeondae IPA ˈhjeːndɛ a lit modernity is a South Korean multinational automotive manufacturer headquartered in Seoul South Korea and founded in 1967 Currently the company owns 33 88 percent of Kia Corporation 5 and also fully owns two marques including its luxury cars subsidiary Genesis Motor and an electric vehicle sub brand Ioniq 6 7 8 Those three brands altogether comprise the Hyundai Motor Group Hyundai Motor CompanyHeadquarters right in Seoul South KoreaTypePublicTraded asKRX 005380LSE HYUDIndustryAutomotiveFounded29 December 1967 55 years ago 1967 12 29 FounderChung Ju yungHeadquartersSeoul South KoreaArea servedWorldwideKey peopleChung Eui sun wbr chairman Eon Tae Ha president wbr and CEO Jae Hoon Chang president wbr and CEO ProductsAutomobilesLuxury carsCommercial vehicles EnginesProduction output4 858 000 units 2016 1 Revenue 117 61 trillion 2021 2 Operating income 6 68 trillion 2021 2 Net income 5 69 trillion 2021 2 Total assets 233 95 trillion 2021 2 Total equity 82 61 trillion 2021 2 OwnersHyundai Mobis 21 43 National Pension Service 8 79 Chung Mong koo 5 33 Chung Eui sun 2 62 3 Number of employees104 731 2013 4 ParentHyundai Motor Group 2000 present DivisionsGenesisIoniqKiaSubsidiariesList Hyundai TransleadHyundai BangladeshHyundai Motor IndiaHyundai Motors IndonesiaHyundai Motor of North AmericaHyundai Motor AmericaHyundai of CanadaHyundai Motor of South AmericaHyundai do BrasilHyundai ChinaBeijing HyundaiHyundai JapanHyundai Motor PhilippinesHyundai Motor EuropeHyundai RotemBoston DynamicsKorean nameHangul현대자동차 주식회사Hanja現代自動車 株式會社Revised RomanizationHyeondae Jadongcha JusikhoesaMcCune ReischauerHyŏndae Chadongch a ChushikhoesaWebsitehyundai wbr comHyundai operates the world s largest integrated automobile manufacturing facility in Ulsan South Korea which has an annual production capacity of 1 6 million units 9 The company employs about 75 000 people worldwide Hyundai vehicles are sold in 193 countries through 5 000 dealerships and showrooms 10 Contents 1 History 1 1 Research and development 1 2 Business 2 Board of directors 3 Design emphasis 4 Regional operations 4 1 North America 4 1 1 United States 4 1 2 Canada 4 1 3 Mexico 4 2 South America 4 2 1 Brazil 4 3 Asia 4 3 1 China 4 3 1 1 Beijing Hyundai 4 3 1 2 Hawtai partnership 4 3 1 3 Commercial vehicles 4 3 2 India 4 3 3 Japan 4 3 4 Philippines 4 3 5 Indonesia 4 3 6 Turkey 4 4 Europe 4 4 1 Germany 4 4 2 Czech Republic 4 4 3 Russia 4 5 Africa 4 5 1 Southern Africa 4 5 2 Egypt 5 Product line 5 1 Cars 5 2 Crossovers SUVs 5 3 Hybrid and electric vehicles 5 4 Hydrogen vehicles 5 5 Light commercial vehicles 5 6 Trucks and buses 6 Military equipment 7 Environmental record 8 Motorsport 9 Marketing 9 1 Corporate social responsibility 9 2 Sports sponsorship 9 3 Other sponsorships 10 Controversies 10 1 Inflated fuel economy numbers 10 2 Wrongly advertised engine and horsepower 10 3 Marketing controversy 11 See also 12 Notes 13 References 14 External linksHistory 1982 Hyundai Pony Chung Ju Yung 1915 2001 founded the Hyundai Engineering and Construction Company in 1947 Hyundai Motor Company was later established in 1967 and the company s first model the Cortina was released in cooperation with Ford Motor Company in 1968 11 When Hyundai wanted to develop their own car they hired George Turnbull in February 1974 the former managing director of Austin Morris at British Leyland He in turn hired five other top British car engineers They were body designer Kenneth Barnett engineers John Simpson and Edward Chapman John Crosthwaite formerly of BRM as chassis engineer and Peter Slater as chief development engineer 12 13 14 15 In 1975 the Pony the first South Korean car was released with styling by Giorgio Giugiaro of ItalDesign and powertrain technology provided by Japan s Mitsubishi Motors Exports began in the following year to Ecuador and soon thereafter to the Benelux countries Hyundai entered the British market in 1982 selling 2993 cars in their first year there 16 In 1984 Hyundai began exporting the Pony to Canada but not to the United States as the Pony would not pass emissions standards there Canadian sales greatly exceeded expectations and it was at one point the top selling car on the Canadian market In 1985 the one millionth Hyundai car was built 17 Until the 1986 introduction of the larger Hyundai Grandeur Hyundai offered a locally assembled Ford Granada for the South Korean executive market The import of these knocked down kits was permitted as long as Hyundai exported five cars for every single Granada brought in the same demands were placed on Kia 18 In 1986 Hyundai began to sell cars in the United States and the Excel was nominated as Best Product 10 by Fortune magazine largely because of its affordability The company began to produce models with its own technology in 1988 beginning with the midsize Sonata In the spring of 1990 aggregate production of Hyundai automobiles reached the four million mark 17 In 1991 the company succeeded in developing its first proprietary gasoline engine the four cylinder Alpha and also its own transmission thus paving the way for technological independence In 1996 Hyundai Motor India Limited was established with a production plant in Irungattukottai near Chennai India 19 In 1998 Hyundai began to overhaul its image in an attempt to establish itself as a world class brand Chung Ju Yung transferred leadership of Hyundai Motor to his son Chung Mong Koo in 1999 20 Hyundai s parent company Hyundai Motor Group invested heavily in the quality design manufacturing and long term research of its vehicles It added a 10 year or 100 000 mile 160 000 km warranty to cars sold in the United States and launched an aggressive marketing campaign In 2004 Hyundai was ranked second in initial quality in a survey study by J D Power and Associates in North America 21 22 Hyundai is now one of the top 100 most valuable brands worldwide according to Interbrand 23 Since 2002 Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup In 2006 the South Korean government initiated an investigation of Chung Mong Koo s practices as head of Hyundai suspecting him of corruption On 28 April 2006 Chung was arrested and charged for embezzlement of 100 billion South Korean won US 106 million 24 As a result Hyundai vice chairman and CEO Kim Dong jin replaced him as head of the company On 30 September 2011 Yang Seung Suk announced his retirement as CEO of Hyundai Motor Co In the interim replacement period Chung Mong koo and Kim Eok jo will divide the duties of the CEO position 25 In 2014 Hyundai started an initiative to focus on improving vehicle dynamics in its vehicles and hired Albert Biermann former Vice President of Engineering at BMW M to direct chassis development for Hyundai vehicles stating The company intends to become a technical leader in ride and handling producing vehicles that lead their respective segments for driver engagement 26 On 14 October 2020 Euisun Chung was inaugurated as the new chairman of the Hyundai Motor Group His father Chung Mong Koo has been made Honourary Chairman 27 In April 2021 the company said that its profits rose by 187 the highest rise in four years The company recorded a profit of 1 16 billion from the beginning of 2021 until March 28 Research and development Hyundai has six research and development centers located in South Korea three offices Germany Japan and India Additionally a center in California develops designs for the United States 29 Hyundai established the Hyundai Design Center in Fountain Valley California in 1990 The center moved to a new 30 million facility in Irvine California in 2003 and was renamed the Hyundai Kia Motors Design and Technical Center The facility also housed Hyundai America Technical Center Inc a subsidiary responsible for all engineering activities in the U S for Hyundai Hyundai America Technical Center moved to its new 200 000 square foot 19 000 m2 117 million headquarters in Superior Township Michigan near Ann Arbor in 2005 citation needed In 2004 Hyundai America Technical Center completed construction of its Hyundai Kia proving ground in California City California The 4 300 acre 17 km2 facility is located in the Mojave Desert and features a 6 4 mile 10 3 km oval track 9 a Vehicle Dynamics Area a vehicle handling course inside the oval track a paved hill road and several special surface roads A 30 000 square foot 2 800 m2 complex featuring offices and indoor testing areas is located on the premises as well The facility was built at a cost of 50 million In the 2021 review of WIPO s annual World Intellectual Property Indicators Hyundai ranked as 4th in the world for its 141 industrial design registrations being published under the Hague System during 2020 30 This position is up on their previous 7th place ranking for 57 industrial design registrations being published in 2019 31 third party source needed Business See also Hyundai Motor Group The world s largest automobile manufacturing plant in Ulsan South Korea produces over 1 6 million vehicles annually In 1998 after a shake up in the South Korean auto industry caused by overambitious expansion and the Asian financial crisis Hyundai acquired the majority of rival Kia Motors 32 In 2000 the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group In 2001 the Daimler Hyundai Truck Corporation was formed In 2004 however DaimlerChrysler divested its interest in the company by selling its 10 5 stake for 900 million Hyundai Motor America headquarters in Fountain Valley California Hyundai has invested in manufacturing plants in North America India the Czech Republic Russia China and Turkey as well as research and development centers in Europe Asia North America and the Pacific Rim In 2004 Hyundai Motor Company had 57 2 billion in sales in South Korea making it the country s second largest corporation or chaebol after Samsung Worldwide sales in 2005 reached 2 533 695 units an 11 percent increase over the previous year In 2011 Hyundai sold 4 05 million cars worldwide and the Hyundai Motor Group was the world s fourth largest automaker behind GM Volkswagen and Toyota 33 34 Hyundai vehicles are sold in 193 countries through some 5 000 dealerships In February 2021 CNBC reported that Apple and Hyundai Kia are close to finalizing a deal to build an autonomous Apple car The vehicle was said to be completely designed by Apple and would be built in Hyundai or Kia plants and could potentially go into production in 2024 35 However Hyundai Motor announced shortly after that it is no longer in talks with Apple 36 37 In June 2021 Hyundai Motor Group completed its acquisition of a controlling interest in the robotics firm Boston Dynamics Hyundai Motor Group now takes an 80 share of the company 38 Board of directors Hyundai Motor Group chairman Chung Mong Koo right sitting next to South Korean president Park Geun hye in 2013 As of 16 May 2020 39 Chung Eui sun chairman of Hyundai Motors Won Hee Lee president and CEO of Hyundai Motors Albert Biermann president of R amp D Eon Tae Ha president of domestic production Sang Hyun Kim CFO of Hyundai Motors Eun Soo Choi former president of the Daejon High Court Dong Kyu Lee former secretary general of the Fair Trade Commission South Korea Byung Kook Lee former Commissioner of the Seoul Regional Tax Office Chi Won Yoon CEO of UBS Asia Pacific Eugene Ohr former partner at Capital Group Companies International Sang Seung Yi Professor of Economics Seoul National UniversityDesign emphasisThis section needs expansion You can help by adding to it February 2021 Hyundai Le Fil Rouge concept car In 2006 Hyundai hired Thomas Burkle as head of the company s design center in Russelsheim Germany Burkle had previously worked for BMW having designed the BMW 3 Series E46 and the BMW 6 Series E63 40 41 Hyundai s current design philosophy is known as Fluidic Sculpture 42 which is heavily inspired by nature 43 In 2018 the company announced the Sensuous Sportiness next generation design direction The design philosophy was unveiled at the 2018 Geneva Motor Show demonstrated by the Le Fil Rouge concept car and has been rolled out into their recent models ranging from sedans to SUVs 44 The Sensuous Sportiness design identity and strategy has won Design Management Institute s DMI Design Value Award 2020 45 Regional operationsSee also List of Hyundai Motor Company manufacturing facilities Top 8 Hyundai and Genesis vehicleproduction by country 2021 46 Rank Country Vehicleproduction1 South Korea 1 646 8882 India 635 4133 China 360 5654 United States 288 9675 Czech Republic 275 6206 Russia 235 1577 Brazil 188 3498 Turkey 161 500North America Main article Hyundai Motor America Hyundai Motor Manufacturing Alabama United States Hyundai Motor America began selling cars in the United States on 20 February 1986 with a single model the Hyundai Excel That year Hyundai set a record of selling the most automobiles in its first year of business in the United States compared to any other car brand total sales in 1986 were 168 882 citation needed Initially well received the Excel s faults soon became apparent cost cutting measures caused reliability to suffer With an increasingly poor reputation for quality Hyundai sales plummeted and many dealerships either earned their profits on repairs or abandoned the product At one point Hyundai became the butt of many jokes i e Hyundai stands for Hope you understand nothing s driveable and inexpensive 47 In response Hyundai began investing heavily in the quality design manufacturing and long term research of its vehicles The company added free maintenance for the first 2 years or 24 000 miles for all its new cars sold starting with the 1992 model year It also added a 10 year or 100 000 mile 160 000 km powertrain warranty known as the Hyundai Advantage to its vehicles sold in the United States it is now known as the America Best Warranty 48 Hyundai incorporated a new manufacturing facility Hyundai Motor Manufacturing Alabama in April 2002 The new plant in Montgomery Alabama was completed during 2004 at a cost of 1 7 billion Production started in May 2005 It employed more than 3 000 workers in 2012 49 By 2004 sales had dramatically increased and the reputation of Hyundai cars improved citation needed In 2004 Hyundai tied with Honda for initial brand quality in a survey study from J D Power and Associates for having 102 problems per 1000 vehicles This made Hyundai second in the industry only behind Toyota for initial vehicle quality The company continued this tradition by placing third overall in J D Power s 2006 Initial Quality Survey behind only Porsche and Lexus 50 In 2009 the Hyundai Genesis luxury sedan was named 2009 North American Car of the Year the first for Hyundai 51 The model has received a number of well recognized automobile awards worldwide It also won the 2009 Canadian Car of the Year after winning its category of Best New Luxury Car under 50 000 52 The Hyundai s V8 Tau engine in the Genesis received 2009 Ward s 10 Best Engines award 53 In January 2012 the Hyundai Elantra was named the North American Car of the Year at the North American International Auto Show selling more than 200 000 cars since the model s redesigned debut 54 An urban air mobility UAM subsidiary called Supernal was established in 2020 55 56 The name means Best Quality and Heavenly 57 Canada Hyundai Auto Canada office in Markham The second generation Hyundai Pony was available for sale in Canada starting with the 1984 model year The Canadian Pony differed from its European counterparts by having 8 km h bumpers sealed beam headlights side marker lamps and slightly different instrumentation and interior trim Sales projections for 1984 called for 5 000 Ponys but actual sales were closer to 25 000 making the Pony one of Canada s best selling cars that year A lesser known model also sold in Canada was the Hyundai Stellar Both models were available until 1987 when they were replaced by the Excel citation needed In 1989 Hyundai Auto Canada Inc opened a stamping and assembly plant in Bromont Quebec employing 800 The plant cost 387 7 million with Quebec and Canadian federal government subsidies of 131 million 58 The plant was designed to manufacture approximately 2000 Hyundai Sonatas per week 58 Subsequently Chrysler and Hyundai considered a joint venture that would have Chrysler rebranding the Sonata manufactured at Bromont only to later announce the deal had failed 59 The Bromont plant was operational for four years before it closed with Hyundai s sales unable to support the plant With boost in sales in 2009 Hyundai Auto Canada Inc is currently planning to build a new plant in Canada and resume production in Canada 60 Hyundai subsequently sold the plant 60 which was eventually purchased by Olymbec inc a Quebec real estate developer Hyundai is the No 1 import car brand in Canada without a local plant Sales over 100 000 cars per year mark in 2012 citation needed Mexico Hyundai Motor Mexico entered the Mexican market in 2014 with the imported vehicles such as Grand i10 the Elantra and the ix35 61 Soon afterwards the Hyundai Sonata joined the lineup Prior to the introduction of the Hyundai brand for non commercial vehicles Hyundai passenger vehicles light duty cargo vans and passenger vans were distributed by Chrysler de Mexico branded as Dodge 62 63 South America Brazil Main article Hyundai Motor Brasil Hyundai HB20 the first model exclusively introduced for the Brazilian model HB in HB20 stands for Hyundai Brasil 64 In October 2012 Hyundai launched a new small bi fuel car the HB20 designed specifically for the Brazilian mass market The car was developed under the Projeto HB Hyundai Brazil project and is built at a new Hyundai factory in Brazil located in Piracicaba Sao Paulo 65 The plant is the first wholly owned Hyundai plant in Latin America With an investment of around R 1 2 billion the plant has the capacity to produce 180 000 cars per year under three shifts Hyundai vehicles have also been produced in Brazil by local partner Caoa Group at a plant located in Anapolis Goias Production here started with the HR model in 2007 and continued with the Tucson in 2010 the HD78 truck in 2011 and the ix35 in 2013 66 Asia China Unit sales and year on year rate in China From March 2017 unit sales plummeted in retaliation for the installation of THAAD Hyundai cars including those made by Hyundai s affiliate Kia Motors sold well in China until 2016 when sales fell by half marking the start of a slump that continued into 2019 when the company announced plans to cut jobs in the region 67 Hyundai is currently working with its Chinese partner Beijing Automobile Industry Holding Co to develop an electric car for sale only in China 68 69 In September 2011 it was announced that Korean actor Lee Min ho who has enjoyed popularity in China would promote Hyundai s new Veloster in China 70 Hyundai and its sister company Kia were reported to have lost market share from 2017 because of their over reliance on sedans poor brand images and local Chinese automakers compete with price competitive SUVs 71 Beijing Hyundai Main article Beijing Hyundai Hyundai formed a 50 50 joint venture with Beijing Automotive Group since 2002 to produce cars in China 72 The joint venture is called Beijing Hyundai which also manufactures several models which are exclusive to the Chinese market 73 It began operations in China by producing Sonata in December 2002 74 The joint venture sold 700 000 passenger cars in 2010 855 995 car sales in 2012 and 2014 saw the company sell 1 120 000 vehicles 75 76 77 Currently the company operates five plants three which is located in Beijing one in Hubei and another in Chongqing 78 Hawtai partnership Between 2002 and 2010 79 80 Hawtai Motor had produced Chinese market versions of the Hyundai Matrix 81 the Hyundai Santa Fe 79 82 and the Hyundai Terracan 79 82 The Santa Fe was the fifth most purchased SUV in China in 2010 83 and some of Hawtai s versions may greatly differ from those sold in other markets 84 Hyundai ended its partnership with Hawtai in 2010 85 Commercial vehicles In October 2010 Hyundai signed an agreement with Sichuan Nanjun Automobile on setting up a commercial vehicle joint venture Sichuan Hyundai Motor Co Ltd 69 India Main article Hyundai Motor India Hyundai s manufacturing plant at Irungattukottai near Chennai India Hyundai Motor India Limited HMIL was formed on 6 May 1996 During the entry of Hyundai in 1996 fellow South Korean Daewoo had entered the Indian automobile market just three years before while Ford Opel and Honda had entered less than a year back Hyundai s first car in the country the Hyundai Santro was launched on 23 September 1998 and was considered a success It became the second best selling car in the country from 2000 86 Hyundai Motor India Limited is currently the second largest auto exporter from India 87 88 It is making India the global manufacturing base for small cars citation needed Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu Both plants have a combined annual capacity of 600 000 units In the year 2007 Hyundai opened its R amp D facility in Hyderabad employing now nearly 450 engineers from different parts of the country Hyundai Motor India Engineering HMIE gives technical amp engineering support in vehicle development to Hyundai s main R amp D centre in Namyang Korea A stamp released to commemorate the 20th anniversary of Hyundai in India In 2007 Hyundai started its support engineering centre with CAD CAE teams in Hyderabad India Hyundai expanded its engineering activities in India with Vehicle Engineering team in 2010 In 2011 Hyundai started its design activities at Hyderabad R amp D Centre with Styling Digital Design amp Skin CAD Teams and Packaging team Indian engineers are heavily involved in the making of Indian oriented Hyundai vehicles including the i10 i20 along with other global cars citation needed In June 2017 The Competition Commission of India imposed 87 crore 13 6 million penalty for unfair business practices with respect to providing discounts for cars 89 Japan Hyundai Motors restarted passenger vehicle sales in Japan in 2022 after leaving the market in 2009 Since the relaunch only electric cars are available and the sales are online only Despite having growing sales worldwide Hyundai struggled in Japan having sold only 15 095 passenger cars from 2001 to 2009 90 91 Following an announcement in November 2009 Hyundai pulled their passenger car division out of the Japanese market and focused on their commercial vehicle division instead 90 91 The company said that it is possible for them to come back to Japan fully if market conditions continue to improve 92 According to the newspaper The Chosun Ilbo the reason for Hyundai s failure in the car market was due to the company s inability to recognize the value of small cars due to parking spaces For instance actor Bae Yong joon was hired to endorse the mid sized Sonata in Japan to appeal to housewives who watched the drama Winter Sonata The marketing campaign backfired as large sedans are driven primarily by middle aged men while housewives prefer compact cars citation needed In addition the Sonata was priced too similarly to its Japanese rivals which resulted in poor sales 93 On February 9 2022 Hyundai announced a comeback to Japan by marketing eco friendly vehicles like the Ioniq 5 and Nexo with pre orders from May 2022 for delivery beginning in July 2022 under the company name Hyundai Mobility Japan 94 As of 2022 Hyundai Mobility Japan operates an office and R amp D center in Yokohoma 95 Philippines Hyundai first entered the Philippine market with the Hyundai Excel compact car and the Hyundai Grace van in the early 1990s later introducing the Hyundai Starex and the second generation Hyundai Elantra towards the end of the decade Their assembly plant in Santa Rosa Laguna produced the Hyundai Accent Hyundai H100 and the Hyundai H350 96 As of June 2022 update there are 39 dealerships around the country but it will be expected to increase to 44 by the end of the year 97 HARI currently focuses on Jeepneys Trucks and Buses while HMPH focuses on Cars SUVs and Passenger Vans Hyundai Asia Resources Inc HARI was the distributor of Hyundai passenger cars and currently the official distributor of Hyundai commercial vehicles in the country 98 They were appointed by Hyundai Motor Company of South Korea in August 2001 as the official distributor of Hyundai vehicles in the Philippines It had earned its spot as the third top player in the Philippine automotive industry But due to the outrage of COVID 19 pandemic they decided to abandon the passenger car market which resulted to their sales decline and the numerous of controversies surrounds them even before the pandemic HARI has expected sales to be further boosted by its Hyundai Modern Jeepneys with the implementation of the Public Utility Vehicle Modernization Program HARI targets to sell more modern jeepneys as the government pushes for the Public Utility Vehicle Modernization Program to replace the country s aging jeepneys In early 2022 Hyundai Motor Philippines Inc HMPH became the official distributor of Hyundai passenger cars in the country after the company was able to take over its passenger car operations from HARI 99 Audrey Byun is the CEO while Lee Dong wook is the President and Victor Jose Vela is the Deputy General Manager of the company 100 101 They started their operations on 1 June 2022 102 and also they have unveiled 4 new models which are the following the Creta subcompact crossover the Tucson compact crossover the Santa Fe mid size crossover and the Staria passenger van through a dealer conference on 20 June 2022 103 104 Meanwhile the sales of these cars in dealerships will begin in July 2022 105 Indonesia Main article Hyundai Motor Manufacturing Indonesia In November 2019 Hyundai announced that it is building the first wholly owned Southeast Asian car plant located in Indonesia 106 The HMMI is built in Cikarang Bekasi and will fully operate in the second half of 2021 with the annual capacity of 150 000 vehicles 107 Half of the output would be exported to the neighbouring countries in Southeast Asia citation needed A total of US 1 55 billion Rp 21 7 trillion would be invested to the plant along with the future product developments until 2030 108 HMMI would produce a region specific compact MPV among other models Turkey Main article Hyundai Assan Otomotiv In September 1997 Hyundai opened a manufacturing plant in Turkey located in Izmit Kocaeli Province The facility named Hyundai Assan Otomotiv was built as a 50 50 joint venture between the Hyundai Motor Company and the Kibar Holding of Turkey the first stage investment raising to US 180 million 109 It currently has an annual production capacity of 125 000 units and it manufactured the Accent the H 100 the Starex the Matrix and since 2010 the i20 110 In May 2013 Hyundai Turkey Izmit plant capacity was increased to up to 200 000 units with 470 million Euro investment The i10 and i20 were started to be produced in the plant 111 Europe See also Hyundai Motor Europe Germany Hyundai has been operating an R amp D centre in Frankfurt Germany since 1994 112 that has been responsible for monitoring technology developments in Europe and designing and engineering new cars for the European market 113 In September 2003 the company opened its new European headquarters in Russelsheim after an investment worth 50 million euro 114 The site became the new location for the R amp D centre and for the world rally team of the company 115 Czech Republic Main article Hyundai Motor Manufacturing Czech In November 2008 Hyundai opened its European plant in Nosovice Czech Republic following an investment of over 1 billion euros and over two years of construction 116 117 The plant which mainly manufactures the i30 ix20 ix35 for the European market has an annual capacity of 300 000 cars 118 The new Hyundai plant is 90 kilometres north of Kia Motors Zilina Plant in Slovakia 119 Russia Main article Hyundai Motor Manufacturing Rus In Russia the production of the Hyundai Accent Sonata Elantra and Santa Fe models has been taking place at the TagAZ plant 120 located in Taganrog since 2001 121 in the form of complete knock down kits assembly 122 Since 2006 the factory has also been assembling the Hyundai Porter 120 County Aero Town and the HD 500 commercial vehicles 121 In June 2008 Hyundai started the construction of a new manufacturing plant in Saint Petersburg with a planned yearly capacity of 100 000 cars 123 that will eventually be increased to 200 000 units 124 It started mass production in January 2011 124 with two models the Hyundai Solaris and the Kia Rio 125 In September 2021 Hyundai Wia division opened a car engine manufacturing plant in Saint Petersburg the biggest in Russia and the fifth in the world The new plant is designed to produce about 330 000 engines for Hyundai Solaris and Creta as well as for Kia Rio by the end of the year 2021 The construction of the plant began in December 2019 126 Africa This section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed December 2020 Learn how and when to remove this template message Southern Africa In Botswana the assembly of Hyundai Accent Sonata and Elantra models was undertaken by the Motor Company of Botswana at their Gaborone plant since February 1993 in the form of complete knock down kits Almost all of the finished vehicles were exported across Botswana s border to South Africa where the vast majority of dealerships are situated Egypt Hyundai cars are also manufactured in Egypt the local manufacturer is the Ghabbour Group which is located in Cairo They have a big model range and offers sports models of some car models which are only offered on the Egypt market Formerly the company had assembled vehicles such as the Verna Product lineFurther information List of Hyundai vehiclesHyundai produces sedans hatchbacks crossover SUVs vans pickups heavy trucks and buses in numerous plants worldwide Cars Best selling Hyundai models in 2022 46 Rank Model Global sales1 Tucson 560 8622 Elantra Avante i30 Sedan 370 9733 Creta ix25 303 0774 i10 Xcent Aura 284 7915 Kona Kauai 234 6146 Santa Fe 214 7447 Venue 188 7018 i20 170 4409 Palisade 151 42710 Sonata 136 088Its top selling sedan according to the company s sales data in 2021 was the Elantra Avante in South Korea which recorded 380 907 units This model was produced in several plants including in South Korea United States China among others Another popular sedan model is the Accent Verna which is popular in emerging markets including China India Middle East as well as developed markets like North America This model ceased to be produced in South Korea in 2019 as its production base were moved to Mexico and India 127 Other sedan models are the mid size Sonata executive Grandeur and several China oriented models which consist of Reina Celesta Lafesta and Mistra Some hatchback models developed by Hyundai have been divided into models developed to cater to the Indian market and the European market Both the i10 and i20 are models built in India and Europe with several changes between the Indian and European versions to ensure the model could fit according to each market Other hatchback models include the entry level Santro first introduced in 1998 for the Indian market i30 C segment car for developed markets the HB20 for the Brazilian market and the hatchback version of Accent for markets outside India and Europe Crossovers SUVs The Tucson is currently the best selling Hyundai vehicle Hyundai entered the crossover SUV market early with the Santa Fe in 2000 followed by the smaller Tucson in 2004 The Santa Fe was a huge hit with American and European markets despite receiving criticism in the past for Hyundai s obscure looks It quickly became Hyundai s best seller and was one of the reasons Hyundai survived despite having their sales declined 128 As of 2020 Hyundai has sold more than 5 260 000 units of Santa Fe globally 129 The first generation Tucson shared its Elantra based platform with the Kia Sportage In most countries apart from South Korea and the United States the Tucson was retired for the Hyundai ix35 from 2009 to 2015 However the Tucson name was restored for the third generation where it was to be used across all markets It was unveiled at the Geneva Motor Show in 2015 128 The Tucson is the fourth best selling SUV in the world in 2020 with a total sales of 451 703 units below the Toyota RAV4 Honda CR V and Volkswagen Tiguan 130 131 By mid 2010s Hyundai moved into developing smaller crossover SUV models starting from the Creta ix25 in China from 2014 and the Kona in 2017 The Kona is also consisted of a hybrid electric and a pure battery electric variant By 2019 both model became the third and fourth best selling vehicle of the brand while the Creta has been the best selling SUV in Russia since 2016 132 133 134 and India in 2020 135 In 2021 Hyundai released its first crossover SUV model in the South Korean light car segment the Casper It is the first venture of the brand in the segment in 15 years and also the smallest automobile the brand produces of any kind 136 Currently Hyundai produces 12 crossover SUV models for different markets Hybrid and electric vehicles See also Hyundai E GMP and Ioniq This article needs to be updated The reason given is this section did not include newer hybrid models Please help update this section to reflect recent events or newly available information November 2020 Hyundai Motor Company began developing flexible fuel vehicles FFVs in 1988 The test vehicle was 1991 MY Scoupe FFV 137 Since March 1992 in Seoul Korea through at least November 1993 field trials of several FFVs had been performed over more than 30 000 miles 137 The Hyundai Sonata Hybrid uses a lightweight lithium polymer battery The new hybrid electric FGV 1 was unveiled at the Seoul Motor Show in 1995 which featured full time electric drive technology 138 The 1995 FGV 1 was the result of Hyundai s first experiments with hybrid propulsion systems in 1994 The FGV 2 was the second vehicle to be produced The company is using the parallel type design which utilizes either the internal combustion engine or the electric motor 138 Others are the Elantra HEV and the Hyundai Accent HEV which were unveiled in 1999 and 2000 respectively 138 The first pure electric car developed by Hyundai was the Sonata Electric Vehicle in 1991 The car started as a Sonata sedan based model 139 Hyundai planned to have six electric vehicles available for testing by the end of 1992 140 Hyundai began mass producing hybrid electric vehicles in 2008 The company is using Hybrid Blue Drive which includes lithium polymer batteries as opposed to lithium ion 141 142 143 The new hybrid Sonata made its debut at the Los Angeles International Auto Show in November 2008 144 The 2011 Sonata Hybrid sales in the U S began in February 2011 In 2009 Hyundai released the Avante LPI Hybrid in the South Korean domestic market in July 145 Hyundai showcased also the Hyundai BlueOn an electric prototype of i10 was first unveiled at the Frankfurt Motor Show in 2009 At the 2010 Geneva Motor Show Hyundai unveiled the i flow a concept car using a variant of the BLUE WILL hybrid system 146 As of March 2014 update cumulative global sales of hybrid models totaled 200 000 units including both Hyundai Motors and Kia Motors hybrid models 147 In 2016 Hyundai revealed the Ioniq five door liftback to rival the Toyota Prius The nameplate Ioniq is a portmanteau of ion and unique 148 It is the first automobile to be offered in hybrid plug in hybrid and all electric variants with no standard internal combustion engine only version 149 150 151 The hybrid variant launched in its home market in February 2016 followed by the electric model in July 2016 150 152 The plug in hybrid version followed in February 2017 153 The Hyundai Ioniq 5 is the first Hyundai model developed on the E GMP platform In August 2020 the company announced the launch of Ioniq as its own new electric brand and confirmed three new electric cars that will be sold under the sub brand Ioniq is Hyundai s second stand alone brand after the Genesis The new brand is going to utilise Hyundai s Electric Global Modular Platform E GMP which they claims will enable fast charging capability and plentiful driving range 154 The automaker said the first of the three new global models will be the Ioniq 5 a midsize crossover arriving in early 2021 It will be followed by the Ioniq 6 sedan in late 2022 and then by the Ioniq 7 a large SUV in early 2024 New models will be named numerically with even numbers for sedans and odd numbers for SUVs 155 In December 2020 Hyundai Motor Group announced details about its E GMP platform that will be the underpinning of new Hyundai and Kia electric vehicles starting in 2021 Apart from Hyundai Ioniq and Kia brands it will also be used for future Genesis electric cars 156 The platform s main components is a battery pack under the cabin and an all in one motor transmission and inverter designed and developed by Hyundai By bundling the components Hyundai said it raised the maximum speed of the motor by up to 70 percent compared to existing motors despite its small size The company claimed that it is capable to handle power output up to 600 hp 608 PS 447 kW from the system 157 In February 2020 Hyundai launched its first vehicle built above the E GMP platform the Ioniq 5 It is the first product to be marketed under the Ioniq sub brand 158 At its introduction it is the most advanced electric vehicle produced by Hyundai Its battery can be charged from 10 to 80 percent in 18 minutes with its 800 V charging capabilities by using a 350 kW charger A five minutes charge will add 100 km 62 mi to its range by WLTP standards 159 Its claimed maximum range is 480 km 298 mi for the rear wheel drive 72 6 kWh variant 160 In July 2022 Hyundai announced its new automotive factory in South Korea solely dedicated for electric vehicles and with production set to begin in 2025 It will be the first Hyundai plant to open in South Korea since 1996 161 Hyundai is currently expanding its full electric lineup to include the Ioniq 6 which will debut in Europe in the second half of 2022 and the Ioniq 7 which is projected to hit the market in 2024 161 Hydrogen vehicles Hyundai Nexo In March 2018 Hyundai launched a hydrogen powered crossover SUV the Nexo 162 In October 2020 South Korean domestic sales of the Nexo exceeded 10 000 vehicles 163 As of July 2020 Hyundai had exported only 769 vehicles to the United States and Europe with supply limited due to domestic demand 164 165 In 2020 Hyundai launched a hydrogen powered version of its Xcient truck the Xcient Fuel Cell delivering seven vehicles to customers in Switzerland 166 The Xcient Fuel Cell is the world s first production hydrogen fuel cell truck 166 167 In 2019 Hyundai formed Hyundai Hydrogen Mobility HHM together with Swiss company H2 Energy to lease trucks to Swiss customers with plans to deliver 50 trucks by 2020 166 Hyundai chose to launch in Switzerland as its road tax does not apply to zero emission trucks and for its ability to produce hydrogen using hydropower 166 HHM formed a partnership with Hydrospider a joint venture of H2Energy Alpiq and Linde to produce hydrogen and to build hydrogen refuelling infrastructure in Switzerland 168 The 34 ton Xcient Fuel Cell has a 190 kW fuel cell supported by a 73 kW battery pack that stores energy from the fuel cell and from braking seven hydrogen tanks a maximum speed of 85 km h 53 mph a driving range of about 400 kilometres 250 mi and a refueling time of between 8 and 20 minutes 167 In 2020 Hyundai launched a hydrogen powered version of its Elec City bus the Elec City FCEV that has a capacity of 44 passengers with 24 seats and 20 standing seats 163 169 The bus has a 180 kW fuel cell supported by a 156 kW battery pack five hydrogen tanks a driving range of 434 kilometres 270 mi and a refuelling time of 15 minutes 169 170 In 2020 Hyundai exported two buses to Saudi Arabian oil company Saudi Aramco for demonstration 171 In December 2021 Hyundai suspended development of its Genesis and possibly its other hydrogen cars 172 Light commercial vehicles This section needs expansion You can help by adding to it February 2021 Hyundai Motor started production of the H350 van also called Solati in Turkey from 2015 173 Trucks and buses This section needs expansion You can help by adding to it February 2021 The Hyundai Xcient 6x2 truck Under the Truck amp Bus division Hyundai produces several heavy trucks and buses The company started selling trucks in 1969 with the D 750 800 followed by the R 182 as their first bus in 1970 174 A joint venture called the Daimler Hyundai Truck Corporation was established between Hyundai and Daimler AG 175 in 2000 to produce high tech middle range trucks and buses in the Korean market beginning in 2004 176 However after numerous delays and disputes 177 the planned venture was cancelled in 2004 with DaimlerChrysler selling its 10 65 percent stake in Hyundai Motor 178 Military equipmentHyundai Rotem is a subsidiary for manufacturing rolling stock military equipment and plant engineering 179 Environmental recordOn 23 April 2008 Hyundai Motor announced the beginning of a five year project to turn 50 km2 of infertile land into grassland by 2012 Hyundai is doing so with the help of the Korean Federation for Environmental Movement KFEM The project named Hyundai Green Zone is located 660 km north of Beijing The goal of the project is to end the recurring dust storms in Beijing block desertification and protect the local ecosystem Local weeds will be planted in the region that have the ability to endure sterile alkaline soil This is the first environmental project of the company s social contribution programme Motorsport Alister McRae driving an Accent WRC at the 2001 Rally Finland Hyundai entered motorsport by competing in the F2 class of the World Rally Championship in 1998 and 1999 In September 1999 Hyundai unveiled the Accent WRC a World Rally Car based on the Hyundai Accent The Hyundai World Rally Team debuted the car at the 2000 Swedish Rally and achieved their first top ten result at that year s Rally Argentina when Alister McRae and Kenneth Eriksson finished seventh and eighth respectively Eriksson later drove the car to fifth place in New Zealand and fourth in Australia In 2001 Hyundai debuted a new evolution of the Accent WRC which was intended to improve reliability but the performance of the car was still not good enough to challenge the four big teams Ford Mitsubishi Peugeot and Subaru However at the season ending Rally GB the team achieved their best result with McRae finishing fourth and Eriksson sixth citation needed For the 2002 season Hyundai hired the four time world champion Juha Kankkunen along with Freddy Loix and Armin Schwarz Kankkunen s fifth place in New Zealand was the team s best result but they managed to edge out Skoda and Mitsubishi by one point in the battle for fourth place in the manufacturers world championship In September 2003 after a season hampered by budget constraints Hyundai announced withdrawal from the WRC and planned to return in 2006 which did not happen 180 In 2006 following the announcement that Korea was scheduled to earn a Formula One Grand Prix Hyundai planned to enter the sport 181 The Korean Grand Prix was first held in 2010 but Hyundai have not entered the championship Hyundai announced they would be revealing their future rally plans at the 2011 Chicago Auto Show on 9 February 182 The current plans for rallying are focused around the newest Hyundai release the Veloster 183 In September 2012 Hyundai announced that they were due to start the WRC with a rally model of its i20 to rival the likes of the Ford Fiesta the Citroen DS3 and the Mini Countryman citation needed Hyundai i20 WRC Hyundai i20 WRC The Hyundai i20 WRC is a World Rally Car built by Hyundai for use in the 2014 World Rally Championship 184 It is based on the Hyundai i20 subcompact car and was unveiled at the 2012 Paris Motor Show The launch of the i20 marks Hyundai s return to the World Rally Championship after a ten year absence 185 The car is scheduled to make its first competitive appearance at the 2014 Rallye Monte Carlo but may compete during the 2013 season to aid development 186 The car will be operated by Hyundai s performance division Hyundai Motorsport from a base in Frankfurt Germany 187 MarketingCorporate social responsibility In 2008 Hyundai Motors established a committee to oversee its Corporate Social Responsibility programme 188 Among the programme s initiatives have been the Happy Move Global Youth Volunteers Program 189 The Hyundai Motors India Foundation HMIF has invested more than 20 million rupees in various corporate social responsibility programmes in India In 2011 it started the Go Green village adoption project in Tamil Nadu Its aim was to promote environmentally friendly products increase the forest cover in Tamil Nadu and improve living and hygiene conditions in the region s villages A number of schools have been adopted for improvement with the HMIF donating around 450 benches to government schools and drilling 10 bore wells 190 In 2020 Hyundai Motors signed a contract with UN Development Programme and launched a campaign for Tomorrow in 2021 to create and realize a solution for problems that global society faces In 2022 the documentary film for Tomorrow was released which contains the main story of the for Tomorrow project 191 Sports sponsorship UEFA Euro 2012 BCCI Jeonbuk Hyundai Motors FC FIFA International Cricket Council UEFA FIFA World Cup since 2002 192 Cricket World Cup UEFA European Championship since 2000 193 Korea Football Association A League Inside the NBA National Football League 194 Sun Bowl 195 Hyundai Tournament of Champions Olympique Lyonnais from 2013 to 2020 PFC CSKA Moscow Millonarios Futbol Club Club Universitario de Deportes Tampines Rovers FC Al Fateh SC Moroka Swallows F C 196 Mandurah City FC 197 Park United FC 198 Carlton Football Club 199 Brisbane Lions Brisbane Broncos AS Cannes Volley Ball Hyundai Hockey Helpers 200 Rhys Millen 201 202 Atletico Madrid 203 Hertha BSC Chelsea FC AS Roma Other sponsorships Academy Awards CNN Worldwide Hyundai Auto Club PhilippinesControversiesSee also Hyundai Child Labor Scandal and Diesel emissions scandal Inflated fuel economy numbers After an investigation in 2012 the EPA found that 35 of all 2011 2013 Hyundai and Kia vehicles had inflated fuel economy numbers by as much as six miles per gallon Currently Hyundai and Kia have started a reimbursement programme for the owners of the 2011 2013 affected vehicles 204 205 206 In 2014 the company was issued 350 million in penalties by the US government agreed to pay 395 million in 2013 to resolve claims from vehicles owners and agreed to pay 41 2 million to cover the investigative costs of 33 US state attorneys general 207 Wrongly advertised engine and horsepower Several consumers complained that the engine delivered with the Hyundai Veloster in Brazil was inferior to the one advertised 208 Independent tests confirmed that it was not the same engine and it delivered only 121 CV 119 HP instead of the advertised 140 CV 138 HP with the car earning derogatory nicknames like Slowster in the Brazilian market 209 Marketing controversy In April 2013 Hyundai Motors UK released a commercial depicting a man attempting to commit suicide via carbon monoxide poisoning in an ix35 only to fail to do so because of the vehicle s non toxic emissions The advert produced by Hyundai s in house agency Innocean Worldwide received widespread criticism for promoting suicide 210 Hyundai has since taken down the video and issued a formal apology 210 211 See also Companies portalBering Truck Corporation Hyundai Group Hyundai Mobis Hyundai Motor Group Kia Motors List of Hyundai engines List of Korean car makers List of Hyundai Motor Company transmissions List of Hyundai distributors world wideNotes Pronunciations in English vary and include ˈ h j ʌ n d eɪ H Y UN day ˈ h j ʌ n d aɪ H Y UN dye h aɪ ˈ uː n d aɪ hy OON dye h i ˈ ʌ n d eɪ hee UN day The closest English pronunciation to the original Korean would be ˈ h j ʌ n d ɛ HYUN deh but the final vowel is checked and 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