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Wikipedia

Opel

Opel Automobile GmbH (German pronunciation: [ˈoːpl̩]), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group, a predecessor of Stellantis, from 2017 until 2021. Opel vehicles are sold in the United Kingdom as Vauxhall. Some Opel vehicles were badge-engineered in Australia under the Holden brand until 2020 and in North America and China under the Buick, Saturn, and Cadillac brands.

Opel Automobile GmbH
TypeSubsidiary
IndustryAutomotive
Founded21 January 1862; 160 years ago (1862-01-21)[1]
FounderAdam Opel
Headquarters,
Germany
Number of locations
10 manufacturing facilities
Area served
Europe (Vauxhall Motors in the UK), Latin America, Africa, Middle East and Asia-Pacific[2]: . 40, 41 
ProductsAutomobiles
Electric vehicles
Commercial vehicle
Production output
1.2 million vehicles (2016)[3]
Revenue $18.7 billion (2016)[4]
Number of employees
37,000 (2017)[3]
ParentGeneral Motors (1929–2017)
PSA Group (2017–2021)[5]
Stellantis (2021–present)[1]
DivisionsOpel Performance Center[6]
Subsidiaries
Websiteopel.com

Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Rüsselsheim am Main. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899. With the Opel RAK program, the world's first rocket program, under the leadership of Fritz von Opel, the company played an important role in the history of aviation and spaceflight: Various land speed records were achieved, and the world's first rocket-powered flights were performed in 1928 and 1929. After listing on the stock market in 1929, General Motors took a majority stake in Opel and then full control in 1931, making the automaker a wholly owned subsidiary, establishing an American ownership of the German automaker for nearly 90 years.[1]

In March 2017, PSA agreed to acquire Opel, the English twin sister brand Vauxhall and the European auto lending business from General Motors for €2 billion ($2.3 billion), making the French automaker the second biggest in Europe, after Volkswagen.[8]

Opel is still headquartered in Rüsselsheim am Main. The company designs, engineers, manufactures and distributes Opel-branded passenger vehicles, light commercial vehicles, and vehicle parts; together with its English sister marque Vauxhall, they are present in over 60 countries around the world.[9]

History

 
Advertisement for the Opel Perfecta sewing machines (1901)

1862–1898

The company was founded in Rüsselsheim, Hesse, Germany, on 21 January 1862, by Adam Opel. In the beginning, Opel produced sewing machines. Opel[10] launched a new product in 1886: he began to sell high-wheel bicycles, also known as penny-farthings. Opel's two sons participated in high-wheel bicycle races, thus promoting this means of transportation. In 1888, production was relocated from a cowshed to a more spacious building in Rüsselsheim. The production of high-wheel bicycles soon exceeded the production of sewing machines.[11] At the time of Opel's death in 1895, he was the leader in both markets.

1898–1920

The first cars were designed in 1898 after Opel's widow Sophie and their two eldest sons entered into a partnership with Friedrich Lutzmann, a locksmith at the court in Dessau in Saxony-Anhalt, who had been working on automobile designs for some time.[12][13] The first Opel production Patent Motor Car was built in Rüsselsheim early 1899, although these cars were not very successful (A total of 65 motor cars were delivered: [15] 11 in 1899, 24 copies in 1900 and 30 in 1901) and the partnership was dissolved after two years, following which Opel signed a licensing agreement in 1901 with the French Automobiles Darracq France to manufacture vehicles under the brand name Opel Darracq. These cars consisted of Opel bodies mounted on Darracq chassis, powered by two-cylinder engines.

The company first showed cars of its own design at the 1902 Hamburg Motor Show, and started manufacturing them in 1906, with Opel Darracq production being discontinued in 1907.[14][15]

In 1909, the Opel 4/8 PS model, known as the Doktorwagen ("Doctor's Car") was produced. Its reliability and robustness were appreciated by physicians, who drove long distances to see their patients back when hard-surfaced roads were still rare. The Doktorwagen sold for only 3,950 marks, about half as much as the luxury models of its day.

In 1911, the company's factory was virtually destroyed by fire and a new one was built with more up-to-date machinery.

Opels cars were initially tested on public roads which then led to complaints about noise and damage to the roads. Under public pressure, Opel began construction of a test oval in 1917. The track was completed in 1919 but not opened to the public until 24 October 1920 under the official name of Opel-Rennbahn, or Opel Race Track in English.[16]

1920–1939

 
Opel RAK.1 – world's first public flight of a manned rocket-powered plane on 30 September 1929
 
Opel Admiral convertible (1937–1939)
 
Opel Kapitän (1938–1940)

In the early 1920s, Opel became the first German car manufacturer to incorporate a mass-production assembly line in the building of their automobiles. In 1924, they used their assembly line to produce a new open two-seater called the Laubfrosch (Tree frog). The Laubfrosch was finished exclusively in green lacquer. The car sold for an expensive 3,900 marks (expensive considering the less expensive manufacturing process), but by the 1930s, this type of vehicle would cost a mere 1,930 marks – due in part to the assembly line, but also due to the skyrocketing demand for cars. Adam Opel led the way for motorised transportation to become not just a means for the rich, but also a reliable way for people of all classes to travel.

Opel had a 37.5% market share in Germany and was also the country's largest automobile exporter in 1928. The "Regent" – Opel's first eight-cylinder car – was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.

Opel as a company and its co-owner Fritz von Opel, grandson of Adam Opel, were instrumental in popularizing rockets as means of propulsion for vehicles and have an important place in the history of spaceflight and rocket technology. In the 1920s, Fritz von Opel initiated together with Max Valier, co-founder of the "Verein für Raumschiffahrt", the world's first rocket program, Opel-RAK, leading to speed records for automobiles, rail vehicles and the first manned rocket-powered flight in September 1929.[17] Months earlier in 1928, one of his rocket-powered prototypes, the Opel RAK2, piloted by von Opel himself at the AVUS speedway in Berlin, reached a record speed of 238 km/h (148 mph) in front of 3,000 spectators and world media representatives, including Fritz Lang, director of Metropolis and Woman in the Moon, world boxing champion Max Schmeling, and many other sports and show business celebrities. A world speed record for rail vehicles was reached with RAK3 at a top speed of 256 km/h (159 mph).[18] After these successes, von Opel piloted the world's first public rocket-powered flight using Opel RAK.1, a rocket plane designed by Julius Hatry.[19] World media reported these events, including Universal Newsreel in the US, causing "Raketen-Rummel" or "Rocket Rumble" immense global public excitement, particularly in Germany, where, among others, Wernher von Braun was highly influenced.[20]

 
Friedrich Sander, Opel RAK technician August Becker and Opel employee Karl Treber (from right to left) in front of liquid-fuel rocket-plane prototype while test operation at Opel Rennbahn in Rüsselsheim

Opel RAK became enthralled with liquid propulsion, building and testing them in the late 1920s in Rüsselsheim. According to Max Valier's account, Opel RAK rocket designer, Friedrich Wilhelm Sander launched two liquid-fuel rockets at Opel Rennbahn in Rüsselsheim on 10 and 12 April 1929. These Opel RAK rockets have been the first European, and after Goddard the world's second, liquid-fuel rockets in history. In his book Raketenfahrt Valier describes the size of the rockets as of 21 cm (8.3 in) in diameter and with a length of 74 cm (29 in), weighing 7 kg (15 lb) empty and 16 kg (35 lb) with fuel. The maximum thrust was 45 to 50 kp, with a total burning time of 132 seconds. These properties indicate a gas pressure pumping. The first missile rose so quickly that Sander lost sight of it. Two days later, a second unit was ready to go, Sander tied a 4,000-meter (13,000 ft)-long rope to the rocket. After 2,000 m (6,600 ft) of rope had been unwound, the line broke and this rocket also disappeared in the area, probably near the Opel proving ground and racetrack in Rüsselsheim, the "Rennbahn". Sander and Opel were also working for a novel liquid-propellant rocket engine for an anticipated flight across the English Channel. By May 1929, the engine produced a thrust of 200 kg (440 lb.) "for longer than fifteen minutes and in July 1929, the Opel RAK collaborators were able to attain powered phases of more than thirty minutes for thrusts of 300 kg (660-lb.) at Opel's works in Rüsselsheim," again according to Max Valier's account.

The Great Depression led to an end of the Opel-RAK program, but Max Valier continued the efforts. After switching from solid-fuel to liquid-fuel rockets, he died while testing and is considered the first fatality of the dawning space age. Sander's technology was confiscated by German military in 1935, he was forced to sell his company, and was imprisoned for alleged treason. He died in 1938.

In March 1929, General Motors (GM), impressed by Opel's modern production facilities, bought 80% of the company. The Opel family gained $33.3 million from the transaction. Subsequently, during 1935, a second factory was built at Brandenburg for the production of "Blitz" light trucks. In 1929 Opel licensed design of the radical Neander motorcycle, and produced it as the Opel Motoclub in 1929 and 1930, using Küchen, J.A.P., and Motosacoche engines. Fritz von Opel famously attached solid-fuel rockets to his Motoclub in a publicity stunt, riding the rocket-boosted motorcycle at the Avus racetrack.[21]

In 1931 – after acquiring the rest of the shares – General Motors took over the full ownership of Adam Opel AG, making the company a wholly owned subsidiary, and later, in 1935, Opel became the first German car manufacturer to produce over 100,000 vehicles a year. This was based on the popular Opel P4 model. The selling price was a mere 1,650 marks and the car had a 23 PS (17 kW) 1.1 L four-cylinder engine and a top speed of 85 km/h (53 mph).

Opel also produced the first mass-production vehicle in Germany with a self-supporting ("unibody") all-steel body, closely following the 1934 Citroën Traction Avant. This was one of the most important innovations in automotive history.[22] They called the car, launched in 1935, the Olympia. With its small weight and aerodynamics came an improvement in both performance and fuel consumption. Opel received a patent on this technology.[citation needed]

 
Opel Blitz assembly at the Brandenburg plant, 1936

The 1930s was a decade of growth, and by 1937, with 130,267 cars produced, Opel's Rüsselsheim plant was Europe's top car plant in terms of output, while ranking seventh worldwide.[23]

1938 saw the presentation of the highly successful Kapitän. With a 2.5 L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating (with electric blower), and central speedometer. 25,374 Kapitäns left the factory before the intensification of World War II brought automotive manufacturing to a temporary stop in the autumn of 1940, by order of the government.


 
Military Opel Blitz in Italy (1944)

World War II

Opel automobile production ended in October 1940, after the company's American leadership had rejected an "invitation" to switch to munitions manufacture a few months earlier.[24] In 1942 Opel switched to wartime production, making aircraft parts and tanks. They kept manufacturing trucks at the Brandenburg plant, where the 3.6-liter Opel Blitz truck had been built since 1938. These 3 short tons (2.7 t) trucks were also built under license by Daimler-Benz in Mannheim.[24]

1945–1970

 
An administration building of Opel Rüsselsheim

After the end of the war, with the Brandenburg plant dismantled and transported to the Soviet Union, and 47% of the buildings in Rüsselsheim destroyed,[25] former Opel employees began to rebuild the Rüsselsheim plant. The first postwar Opel Blitz truck was completed on 15 July 1946 in the presence of United States Army General Geoffrey Keyes and other local leaders and press reporters.[25] Opel's Rüsselsheim plant also made Frigidaire refrigerators in the early post-war years.[26]


1970–2017

 
German auto industry recognition award for Gaston de Wolff[DE]

During the 1970s and 1980s, the Vauxhall and Opel ranges were rationalised into one consistent range across Europe.

The 1973 version of the Opel Kadett was later rebadged in hatchback, saloon and estate form as the Vauxhall Chevette for the UK market, with German factories producing the opel versions. The Opel Ascona of this era was sold on the UK market (and produced in both British and continental factories) as the Vauxhall Cavalier. Both of these cars had mild styling changes, as did the flagship Opel Rekord and Vauxhall Carlton saloon and estate ranges which went on sale towards the end of the 1970s.

By the 1970s, Opel had emerged as the stronger of GM's two European brands; Vauxhall was the third-best selling brand in Great Britain after the British Motor Corporation (later British Leyland) but made only a modest impact elsewhere. The two companies were direct competitors outside of each other's respective home markets, but mirroring US automaker Ford's decision to merge its British and German subsidiaries in the late 1960s, GM followed the same precedent. Opel and Vauxhall had loosely collaborated before, but serious efforts to merge the two companies' operations and product families into one did not start until the 1970s – which had Vauxhall's complete product line replaced by vehicles built on Opel-based platforms – the only exception to the rule being the Bedford CF panel van, the only solely Vauxhall design which was marketed as an Opel on the Continent. By the turn of the 1980s, the two brands were in effect, one and the same.

Opel's first front-wheel drive car - the new version of the Kadett - entered production in 1979, initially built in Germany and Belgium. It was sold in the UK alongside the stronger selling Vauxhall version - the Astra - which also entered UK production in 1981.

During the 1970s, Opel expressed interest in building an additional production facility in Spain, and eventually settled on a location near Zaragoza, with the intention of building a new supermini for the 1980s there. The factory opened in 1982, and its first product was the Opel Corsa (imported to the UK as the Vauxhall Nova from 1983).

The Ascona switched to front-wheel drive for an all-new General Motors J-Car global model format in 1981, with the Cavalier nameplate continuing for the UK market. The Kadett was revamped again in 1984, and became the company's first winner of the European Car of the Year accolade. The Rekord's successor, the Opel Omega (still Vauxhall Carlton in the UK), achieved the same success two years later.

The long-running Ascona nameplate was discontinued in 1988, with its replacement being sold as the Vectra, although the UK market version was still sold as the Vauxhall Cavalier. The Opel Manta coupe was also discontinued in 1988, with its Vectra-based successor the Calibra being launched the following year. Soon afterwards, Opel launched a high performance version of the Omega - the Lotus Omega (Lotus Carlton in the UK) - which featured Lotus-tuned suspension and had a top speed of 175 mph.

 
Opel Rekord E, mk.2 (1982–1986)

Opel's first turbocharged car was the Opel Rekord 2.3 TD, first shown at Geneva in March 1984.[27]

In the 1990s, Opel was considered to be GM's cash cow, with profit margins similar to that of Toyota. Opel's profit helped to offset GM's losses in North America and to fund GM's expansion into Asia.[28] 1999 was the last time when Opel was profitable for the full year for almost 20 years.[29]

The first major Opel launch of the 1990s was the 1991 Astra, which spelled the end for the Kadett nameplate that had debuted more than 50 years earlier. The company also turned to GM's Japanese division Isuzu for its first SUV, the Frontera, which was also launched in 1991 but produced in Europe despite its Japanese origins. The larger Monterey joined the company's SUV line-up in 1994, but had been dropped from the UK and continental markets by 2000 due to disappointing sales.

At the end of 1992, the company unveiled a completely new Corsa, which like the original model was produced at the Zaragoza plant, but this time carried the Corsa nameplate on the UK market as a Vauxhall.

A second generation Omega was launched in early 1994 and remained in production for a decade, but when production finished there was no direct successor due to declining sales of executive saloon models from mainstream brands. A Corsa-based coupe, the Tigra, was also launched around this time, and lasted in production for six years.

The second generation Opel Vectra was launched in 1995, with the Vectra nameplate now extending to the Vauxhall version in the UK.

The first Opel MPV, the Sintra, was launched in Europe in 1996, imported from the USA where it was sold as a Pontiac, but discontinued after three years due to disappointing sales. The Vauxhall-badged UK market version was also slated in motoring surveys for its dismal build quality and reliability.

1997 saw the demise of the Calibra coupe after an eight-year production, with no immediate replacement.

The Opel Astra hatchbacks, saloons and estate were completely revamped for 1998, and within two years had also spawned coupe and cabriolet versions, as well as a compact MPV, the Zafira.

In 1999, Opel unveiled its first sports car, the Speedster (Vauxhall VX220 in the UK). However, it was not a success, and was axed in 2005. The company moved into the city car market in early 2000 with the launch of the Agila.

The third generation Opel Corsa was launched in 2000, followed by a new version of the Vectra in 2002 and the Astra in 2004.

Three generations of Vectra gave way to the Insignia in 2008, with the new model becoming the company's first European Car of the Year award winner for 22 years.

Following the 2008 global financial crisis, on 10 September 2009, GM agreed to sell a 55% stake in Opel to a consortium including Magna group and Sberbank - with the approval of the German government. The deal was later called off.[30]

With ongoing restructuring plans, Opel announced the closure of its Antwerp plant in Belgium by the end of 2010.[31]

In 2010, Opel announced that it would invest around 11 billion in the next five years.[32] €1 billion of that was designated solely for the development of innovative and fuel-saving engines and transmissions.[33]

On 29 February 2012, Opel announced the creation of a major alliance with PSA Peugeot Citroen resulting in GM taking a 7% share of PSA, becoming PSA's second-largest shareholder after the Peugeot family. The alliance was intended to enable $2 billion per year of cost savings through platform sharing, common purchasing, and other economies of scale.[34] In December 2013, GM sold its 7% interest in PSA for £250 million, after plans of cost savings were not as successful.[35] Opel was said to be among Europe's most aggressive discounters in mass-market.[36] GM reported a 2016 loss of US$257 million from its European operations.[35] It is reported that GM has lost about US$20 billion in Europe since 1999.[37]

Opel's plant in Bochum closed in December 2014, after 52 years of activity, due to overcapacity.[38]

Opel withdrew from China, where it had a network of 22 dealers, in early 2015[39] after General Motors decided to withdraw its Chevrolet brand from Europe starting in 2016.[40]

2017–present

In March 2017, the PSA Group agreed to buy Opel, its English twin sister brand Vauxhall and their European auto lending business from General Motors for US$2.2 billion.[41][42] In return, General Motors will pay PSA US$3.2 billion for future European pension obligations and keep managing US$9.8 billion worth of plans for existing retirees. Furthermore, GM is responsible for paying about US$400 million annually for 15 years to fund the existing Great Britain and Germany pension plans.[41]

In June 2017, Michael Lohscheller, Opel's chief financial officer replaced Karl-Thomas Neumann as CEO.[43] The acquisition of Opel and Vauxhall was completed in August 2017.[5]

In the 2018 financial year, Opel achieved an operating income of €859 million. It was the first positive income since 1999.[44][45]

On 16 January 2021, Opel was sold on to Stellantis following the merger of its Peugeot parent company PSA Group with Italian-American group Fiat Chrysler Automobiles.

In September 2021, Stellantis appoints Uwe Hochgeschurtz in Opel's management[46] to replace Michael Lohscheller who left to Vinfast.[47]

Company

 
Assembly plant in Eisenach
 
The Opel Vectra C, in production from 2002 to 2008

Opel operates 10 vehicle, powertrain, and component plants and four development and test centres in six countries, and employs around 30,000 people in Europe. The brand sells vehicles in more than 60 markets worldwide. Other plants are in Eisenach and Kaiserslautern, Germany; Szentgotthárd, Hungary; Figueruelas, Spain; Gliwice, and Tychy, Poland; Aspern, Austria; Ellesmere Port, and Luton, United Kingdom.[48] The Dudenhofen Test Center is located near the company's headquarters and is responsible for all technical testing and vehicle validations.

Around 6,250 people are responsible for the engineering and design of Opel/Vauxhall vehicles at the International Technical Development Center and European Design Center in Rüsselsheim.[49] All in all, Opel plays an important role in Stellantis' global R&D footprint.

Leadership

 
Dr. Karl-Thomas Neumann,
CEO of the Opel Group from March 2013 to June 2017
Chairmen/CEOs of Adam Opel AG/GmbH since 1948
Name From To
Edward W. Zdunek (Gaston de Wolff, acting chairman) November 1948 February 1961
Nelson J. Stork February 1961 March 1966
L. Ralph Mason March 1966 1970
Alexander Cunningham 1970 January 1974
John P. McCormack February 1974 February 1976
James F. Waters March 1976 August 1980
Robert C. Stempel September 1980 February 1982
Ferdinand Beickler February 1982 February 1986
Horst W. Herke February 1986 March 1989
Louis Hughes April 1989 June 1992
David Herman July 1992 June 1998
Gary Cowger June 1998 October 1998
Robert Hendry October 1998 March 2001
Carl-Peter Forster April 2001 June 2004
Hans Demant June 2004 January 2010
Nick Reilly January 2010 March 2011
Karl-Friedrich Stracke[50] April 2011 July 2012
Thomas Sedran (interim chairman)[51] July 2012 February 2013
Dr. Karl-Thomas Neumann[52] March 2013 June 2017
Michael Lohscheller June 2017 September 2021
Uwe Hochgeschurtz Since September 2021

Plants

As of 2021 Opel Group GmbH is the contracted original equipment manufacturer (OEM) of Opel/Vauxhall. Adam Opel AG is the main supplier (tier 1) for the OEM, all subsidiaries are tier 2 suppliers.

Production site Image Production since Products Comments Employees
Rüsselsheim am Main, Germany   1898 12.990
Kaiserslautern, Germany 1966 2.150
Kikinda, Serbia (*Ex-Yugoslavia) 1977-1992 ?
Opel Eisenach GmbH
Eisenach, Germany
  1990 1300 Employees for 3 Months from 1 October 2021 until 31 December 2021 at short-time work at home, due factory close because chips issue.[54] 1.420
Figueruelas, near Zaragoza, Spain 1982 5.120
Gliwice, Poland   1998 2.920
Opel Manufacturing Poland[56]
Tychy, Poland
  1996
  • Diesel engines
480
Opel Szentgotthárd
Szentgotthárd, Hungary
1990
  • Engines
  • Transmissions
810
Vauxhall Ellesmere Port
Ellesmere Port, United Kingdom
  1962
  • Astra K Sports Tourer (estate/wagon)
1.630
IBC Vehicles Ltd
Luton, Great Britain
  1907 1.140
GM Auto LLC
Saint Petersburg, Russia
2008 880

Plant controlled as first-tier subsidiary of General Motors Europe Limited, second-tier subsidiary of GM CME Holdings CV and third-tier subsidiary of General Motors Corporation (GMC):[48]

Production
site
Image Production since Products Comments Employees
Opel Wien GmbH[48]
Aspern, Austria
  1982 Opel Wien in Austria also well known as its first name General Motors Austria[57] 1.480

Marketing

 
1862: Adam Opel's initials

The first Opel logo contained the letters "A" and "O" – the initials of the company's founder, Adam Opel. The A was in bronze, the O kept in red.

In 1866, Opel expanded and started to produce bicycles. Around 1890, the logo was completely redesigned. The new logo also contained the words "Victoria Blitz" (referring to Lady Victory; they were certain of the triumph of their bicycles). The word "Blitz" (English: lightning) first appeared back then, but without a depiction.

 
1910: the blue eye

Another redesign was commissioned in 1909. The new logo was much more spirited and contained only the company name Opel. It was placed on the motorcycles that they had started to produce in 1902, and on the first cars which were produced in 1909.

In 1910, the logo was the shape of an eye, and it was surrounded by laurels, with the text "Opel" in the centre.

From the mid-1930s to the 1960s, passenger cars carried a ring which was crossed by some kind of a flying thing pointing to the left, which in some form could be interpreted as a zeppelin, the same flying object being used also as a forward-pointing hood ornament. In some versions, it looked like an arrow; in others, like an aeroplane or a bird.

Besides the hood ornament flying through the ring, Opel also used a coat of arms in various forms, which mostly had a combination of white and yellow colours in it, a shade of yellow which is typical for Opel until today. One was oval, half white and half yellow. The Opel writing was black and in the middle of the oval symbol.

The origin of the lightning in the Opel logo lies in the truck Opel Blitz (German Blitz = English "lightning"), which had been a commercial success, widely used also within the Wehrmacht, Nazi Germany's military. Originally, the logo for this truck consisted of two stripes arranged loosely like a lightning symbol with the words "Opel" and "Blitz" in them, in later, 1950s models simplified to the horizontal form of lightning which appears in the current Opel logo. The jag in the lightning always follows the original from the "Opel Blitz" text stripes, in the form of a horizontally stretched letter "Z".

By the end of the 1960s, the two forms merged, and the horizontal lightning replaced the flying thing in the ring, giving way to the basic design which is used since then with variations. Through all its variations, this logo is simple and unique, and both easily recognisable and reproducible with just two strokes of a pen.

In the 1964 version, the lightning with a ring was used in a yellow rectangle, with the Opel writing below. The whole logo was again delimited by a black rectangle. The basic form and proportions of the Blitz logo have remained unchanged since the 1970 version, which made the lightning tails shorter so that the logo could fit proportionately within a yellow square, meaning it could be displayed next to the 'blue square' General Motors logo. In the mid-1970s, the Vauxhall "Griffin" logo was, in turn, resized and displayed within a corresponding red square, so that all three logos could be displayed together, thus signifying the unified GM Europe.

Clubs

The SC Opel Rüsselsheim is a football club with over 450 members. RV 1888 Opel Rüsselsheim is a cycling club.

Slogans

Opel's corporate tagline as of June 2017 is The Future Is Everyone's (German: Die Zukunft gehört allen). The list of Opel's slogans is shown below:

  • Opel. Fresh thinking – better cars. (2002–2007)
  • Discover Opel (2007–2009)
  • Wir Leben Autos. (2009–2017)
  • The Future is Everyone's (2017-present)

Partnerships

Opel currently has partnerships with association football clubs such as Bundesliga clubs Borussia Dortmund and 1. FSV Mainz 05. Opel cooperates with French oil&gas company TotalEnergies on plans for a battery cell factory.[58] From 1994 until 2006, Opel has been partnership with Milan and previously with Fiorentina from 1983 until 1986 in Italy, from 1995 until 2002 with Paris Saint-Germain in France, from 1989 until 2002 with Bayern Munchen in Germany and from 2013 until 2017 with Feyenoord Rotterdam in Netherlands.

World presence

The Opel brand is present in most of Europe, in parts of North Africa, in South Africa, the Middle East (EMEA), in Chile and in Singapore.[59] Their models have been rebadged and sold in other countries and continents, such as Vauxhall in Great Britain, Chevrolet in Latin America, Holden in Australia and New Zealand, and previously, Saturn in the United States and Canada. Following the demise of General Motors Corporation's Saturn division in North America, Opel cars are currently rebadged and sold in the United States, Canada, Mexico,[60] and China under the Buick name with models such as the Opel Insignia/Buick Regal, Opel Astra sedan/Buick Verano (both which share underpinnings with the Chevrolet Cruze), and Opel Mokka/Buick Encore.

In 2017, GM confirmed plans of a "hybrid global brand" which includes Vauxhall, Opel and Buick to use more synergies between the brands.[61][62] This plan was overridden by the sale of Vauxhall and Opel brands to PSA Peugeot Citroën.

North America

United States

Opel cars appeared under their own name in the US from 1958 to 1975, when they were sold through Buick dealers as captive imports. The best-selling Opel models in the US were the 1964 to 1972 Opel Kadett, the 1971 to 1975 Opel Manta, and the 1968 to 1973 Opel GT.[63][64] (The name "Opel" was also applied from 1976 to 1980 to vehicles manufactured by Isuzu (similar to the "Isuzu I-Mark"), but mechanically those were entirely different cars).

Historically, Opel vehicles have also been sold at various times in the North American market as either heavily modified, or "badge-engineered" models under the Chevrolet, Buick, Pontiac, Saturn, and Cadillac brands – for instance the J-body platform, which was largely developed by Opel – was the basis of North American models such as the Chevrolet Cavalier and Cadillac Cimarron. Below is a list of current or recent Opel models which are sold under GM's North American brands.

Buick Regal (fifth generation, 2009–2017, and sixth generation, 2018–2020)

The last two generations of the Buick Regal have been rebadged versions of the Opel Insignia.[65] The main differences are the modified radiator grill and the altered colour of the passenger compartment illumination (blue instead of red). The Regal GS is comparable to the Insignia OPC. The 5th generation Buick Regal was first assembled alongside the Insignia at the Opel plant in Rüsselsheim. In the first quarter of 2011, it began to be built on the flexible assembly line at the GM plant in Oshawa, Ontario, Canada.[66] All 6th generation Buick Regals were built alongside the Insignia at the Opel plant in Rüsselsheim, Germany.

Buick Cascada

The Buick Cascada is a rebadged Opel Cascada, built in Poland and sold in the United States unchanged from the Opel in all but badging.[67][68]

Buick LaCrosse

Unlike the vehicles listed above, the Buick LaCrosse is not a rebadged version of an Opel model. However, it is based on a long-wheelbase version of the Opel-developed Epsilon II-platform, so shares many key components with the Opel Insignia and thereby the Buick Regal.

Saturn Astra (2008–2009)

The Astra H was sold in the US as the Saturn Astra for model years 2008 and 2009.

Saturn L-Series (2000–2005)

The Saturn L-Series was a modified version of the Opel Vectra B. Though the Saturn had different exterior styling and had plastic door panels, it shared the same body shape as the Opel. Both cars rode on the GM2900 platform. The Saturn also had a different interior, yet shared some interior parts, such as the inside of the doors.

Saturn VUE (2nd generation, 2008–2010), Chevrolet Captiva Sport

The second generation of the Saturn VUE, introduced in 2007 for the 2008 model year, was a rebadged version of the German-designed Opel Antara, manufactured in Mexico. After the demise of the Saturn brand, the VUE was discontinued, but the car continued to be produced and sold as Chevrolet Captiva Sport in Mexican and South American markets. The Chevrolet Captiva Sport was introduced for the US commercial and fleet markets in late 2011 for the 2012 model.

Cadillac Catera (1997–2001)

The Opel Omega B was sold in the US as the Cadillac Catera.

Africa

Opel exports a variety of models to Algeria, Egypt, Morocco, and South Africa.

South Africa

The 2015 Opel range in South Africa comprises the Opel Adam, Opel Astra, Opel Corsa, Opel Meriva, Opel Mokka, and Opel Vivaro. No diesel versions are offered.

From 1986 to 2003, Opel models were produced by Delta Motor Corporation, a company created through a management buyout following of GM's divestment from apartheid South Africa. Delta assembled the Opel Kadett, with the sedan version called the Opel Monza. This was replaced by the Opel Astra, although the Kadett name was retained for the hatchback and considered a separate model. A version of the Rekord Series E remained in production after the model had been replaced by the Omega in Europe, as was a Commodore model unique to South Africa, combining the bodyshell of the Rekord with the front end of the revised Senator. The Opel Corsa was introduced in 1996, with kits of the Brazilian-designed sedan and pick-up (known in South African English as a bakkie) being locally assembled.

Although GM's passenger vehicle line-up in South Africa consisted of Opel-based models by the late 1970s, these were sold under the Chevrolet brand name, with only the Kadett being marketed as an Opel when it was released in 1980. In 1982, the Chevrolet brand name was dropped, with the Ascona, Rekord, Commodore, and Senator being rebadged as Opels.

Oceania

Many Opel models or models based on Opel architectures have been sold in Australia and New Zealand under the Holden marque, such as the Holden Barina (1994–2005), which were rebadged versions of the Opel Corsa, the Holden Astra, a version of the Opel Astra, and the Captiva 5, a version of the Opel Antara. In New Zealand, the Opel Kadett and Ascona were sold as niche models by General Motors New Zealand in the 1980s, while the Opel brand was used on the Opel Vectra until 1994.

For the first time ever, the Opel brand was introduced to Australia on 1 September 2012, including the Corsa, Astra, Astra GTC, and Insignia models.[69][70] On 2 August 2013, Opel announced it was ending exports to Australia due to poor sales, with only 1,530 vehicles sold in the first ten months.[71][72]

After the closure of Opel Australia, Holden imports newer Opel models such as the Astra GTC (ceased 1 May 2017), Astra VXR (Astra OPC), Cascada (ceased 1 May 2017), and Insignia VXR (Insignia OPC, ceased 1 May 2017), under the Holden badge.[73] The 2018 5th-gen Holden Commodore ZB is a badge-engineered Opel Insignia, replacing the Australian-made, rear-wheel-drive Commodore with the German-made front-wheel/all-wheel-drive Insignia platform; however this model is no longer offered since the closure of Holden.

Opel returned to the New Zealand market in 2022, backed by the existing importer of the Peugeot and Citroën brands.[74][75]

Asia

China

Opel's presence in China recommenced in 2012 with the Antara, and added the Insignia estate in 2013.[76] Opel-derived models are also sold as Buick. On 28 March 2014, Opel announced that it would leave China in 2015.[77]

Japan

Opel was long General Motors' strongest marque in Japan, with sales peaking at 38,000 in 1996. However, the brand was withdrawn from the Japanese market in December 2006, with just 1,800 sales there in 2005.[78] Since then, Opel has not sold any cars or SUVs in Japan. Opel is plan to returning to the Japanese market in 2022.[79]

Singapore

A wide range of Opel models are exported to Singapore.

Malaysia

Opel was marketed in Malaysia beginning from the 1970s, and early models exported were Kadett, Gemini, and Manta. Opel had moderate sales from the 1980s until the early 2000s, when Malaysian car buyers favoured Japanese and Korean brand cars such as Toyota, Honda, Hyundai (Inokom) and Kia (Naza), which offered more competitive prices. Sales of Opel cars in Malaysia were dropped then, as Opel's prices were slightly higher than the same-segment Japanese, Korean, and local Proton and Perodua cars, and they were hard to maintain, had bad aftersales services, and spare parts were not readily available.

Opel was withdrawn from Malaysian market in 2003, and the last models sold were the Zafira, Astra, and Vectra, and the rebadged Isuzu MU as the Frontera, later replaced by Chevrolet.

India

Opel India Pvt Ltd (OIPL) was founded in 1996 and gave the average Indian car buyers their first choice of (somewhat) affordable German engineering with the Astra sedan. Opel was withdrawn from the Indian market in 2006, replaced by Chevrolet.

Indonesia

Since 1938, the country has been producing Opels in a General Motors-owned plant since 1938. The plant was nationalized in 1957. In 1995, General Motors invested a new manufacturing plant in Indonesia, producing the Opel Astra (as Opel Optima), Opel Vectra, and Chevrolet Blazer (as Opel Blazer).[80] The latter was proved a sales success in the country.[81] In 2002, the Opel brand was replaced by the global Chevrolet brand.[82]

Thailand

Since the 1970s Opel cars were imported with Holden cars by Universal Motors Thailand and Asoke Motors. They imported the Opel Rekord, Holden Torana, and the Opel Olympia. In the middle of the era the next importer is Phranakorn Yontrakarn (PNA) which starting importing cars to Thailand in the mid-1980s. PNA imported the Kadett,Astra,Vectra, Opel Omega, and the Opel Calibra to Thailand. On the last era of Opel in Thailand was managed by General Motors Thailand they're planned to build assembly plant in Rayong. They planned to make Opel Zafira in Thailand, the Zafira has shown at BOI Fair in 1998–1999 in Thailand and from the Asian financial crisis on that time they withdrawn from Thailand in 2000 and replaced by Chevrolet.

Philippines

Opel was one of the most popular non-Japanese car brands in the country during the 1970s and the 1980s alongside Ford, but left the Filipino market in 1985 as a result of the economic crisis at that time. GM Philippines returned with the Opel brand in 1997, and started selling the Vectra, Omega and later the Tigra and Astra. Sales were good years after its introduction but Opel still struggled as Japanese manufacturers dominated the local automobile market. GM Philippines withdrew the brand by 2004–2005 due to poor sales. The last cars sold by Opel in the country before leaving the Philippine market were the Astra and the Zafira A (Which was being sold under the Chevrolet brand). The Opel brand was later replaced by Chevrolet's lineup.

Taiwan

In the 1980s, Kadett E and Omega A were imported to the Taiwanese market. But the dealers imported base models and modified them with unstable quality. Then CAC company became the sole import agent of Opel in Taiwan. And the Astra F and Vectra B were later manufactured and sold in Taiwan by CAC company. However, CAC went bankrupt in the late 1990s and stopped manufacturing Opel cars. GM Taiwan and then Yulon GM, a joint venture between Yulong and General Motors, kept importing and selling Astra G/H, Corsa B/C, Omega B, and Zafira A/B in Taiwan until 2012.[83][84][85] In 2022, Master Win Group announce to relaunch Opel in Taiwan market. [86]

South America

Several Opel models were sold across Latin America, mainly Brazil and Argentina, for decades with Chevrolet development badges and its derivatives, including the Corsa, Kadett, Astra, Vectra, Omega, Meriva, and Zafira. In the early 2010s, the Chevrolet line-up changed to adopt North American models such as the Spark, Sonic, and Cruze, or local own Brazilian development models like the Cobalt, Celta, Onix, Spin and Agile, which only Onix is still produced.

Opel has exported a wide range of products to Chile since 2011 and Colombia, Ecuador, Uruguay since 2021.[87]

Europe

Great Britain

Ireland

In the 1980s, Opel became the sole GM brand name in Ireland, with the Vauxhall brand having been dropped.[88] Vauxhall's Managing Director has also been Opel Ireland's Chief Executive since 2015.[89]

There were two Opel-franchised assembly plants in Ireland in the 1960s. One in Ringsend, Dublin, was operated by Reg Armstrong Motors, which also assembled NSU cars and motorcycles. The second assembly plant was based in Cork and operated by O'Shea's, which also assembled Škoda cars and Zetor tractors. The models assembled were the Kadett and the Rekord. From 1966, the Admiral was imported as a fully built unit and became a popular seller.

European Car of the Year

Opel have produced five winners of the European Car of the Year competition:

Shortlisted models

Several models have been shortlisted,[clarification needed] including the:

Nomenclature

From the late 1930s to the 1980s, terms from the German Navy (Kapitän, Admiral, Kadett) and from other official sectors (Diplomat, Senator) were often used as model names. Since the late 1980s, the model names of Opel passenger cars end with an a. As Opels were no longer being sold in Great Britain, the need to have separate model names for essentially identical Vauxhall and Opel cars (although some exceptions were made to suit the British market) was made redundant. The last series to be renamed across the two companies was the Opel Kadett, being the only Opel to take the name of its Vauxhall counterpart, as Opel Astra. Although only two generations of Astra were built prior to the 1991 model, the new car was referred to across Europe as the Astra F, referring to its Kadett lineage. Until 1993, the Opel Corsa was known as the Vauxhall Nova in Great Britain, as Vauxhall had initially felt that Corsa sounded too much like "coarse", and would not catch on.

Exceptions to the nomenclature of ending names with an "a" include the under-licence built Monterey, the Speedster (also known as the Vauxhall VX220 in Great Britain), GT (which was not sold at all as a Vauxhall, despite the VX Lightning concept), the Signum, Karl, and the Adam. The Adam was initially supposed to be called, "Junior" as was its developmental codename and because the name 'Adam' had no history/importance to the Vauxhall marque.

Similar to the passenger cars, the model names of commercial vehicles end with an o (Combo, Vivaro, Movano), except the Corsavan and Astravan for obvious reasons.

Another unique aspect to Opel nomenclature is its use of the "Caravan" (originally styled as 'Car-A-Van') name to denote its station wagon body configuration, (similar to Volkswagen's Variant or Audi's Avant designations), a practice the company observed for many decades, which finally ceased with the 2008 Insignia and 2009 Astra, where the name "Sports Tourer" is now used for the estate/station wagon versions.

Current model range

The following tables list current and announced Opel production vehicles as of 2022:

Corsa
(Production: 1982–present)
  Supermini
  • Hatchback
Astra
(Production: 1991–present)
  Small family car
  • Hatchback
  • Sports Tourer (Estate/Wagon)
Zafira
(A rebadged Peugeot Traveller/Citroën SpaceTourer)
(Production: 1999–present)
  Minivan (Was previously a compact MPV from 1999 to 2019)
  • MPV
Mokka
(Production: 2012–present)
  Subcompact crossover SUV
  • Crossover SUV
Crossland
(Production: 2017–present)
  Subcompact crossover SUV
  • Crossover SUV
Grandland
(Production: 2017–present)
  Compact crossover SUV
  • Crossover SUV
Combo Life
(A rebadged Peugeot Rifter/Citroën Berlingo)
(Production: 2018–present)
  Leisure activity vehicle
  • MPV
Rocks
(A rebadged Citroën Ami)
(Production: 2021–present)
  Quadricycle
  • Quadricycle

Light commercial vehicles

Combo
(A rebadged Peugeot Partner/Citroën Berlingo)
(Was previously a panel van version of the Opel Kadett from 1986 to 1993)
(Was previously a panel van version of the Opel Corsa from 1993 to 2006)
(Was previously a rebadged Fiat Doblò from 2012 to 2018)
(Production: 1986–present)
  Panel van
  • Van
Movano
(A rebadged Fiat Ducato)
(Was previously a rebadged Renault Master from 1998 to 2021)
(Production: 1998–present)
  Light commercial vehicle
  • Van
  • Chassis cab
  • Crew cab
Vivaro
(A rebadged Peugeot Expert/Citroën Jumpy)
(Was previously a rebadged Renault Trafic from 2001 to 2019)
(Production: 2001–present)
  Light commercial vehicle
  • Van
  • Chassis cab

Discontinued models

Introduced before acquisition by General Motors (1899–1929)

System Lutzmann
 
1899–1902
10/12 PS 1902–1906
Darracq
 
1902–1907
20/22 PS 1903–1906
12/14 PS 1904–1908
14/20 PS
 
1904–1908
35/40 PS 1905–1909
45/50 PS 1906–1909
18/30 PS 1907–1909
10/18 PS
 
1907–1910
33/60 PS 1908–1913
Doktorwagen
 
1909–1910
6/12 PS 1909–1910
6/14 PS
 
1909–1910
15/24 PS
 
1909–1911
21/45 PS 1909–1914
8/16 PS
 
1910–1911
28/70 PS 1910–1914
24/50 PS
 
1910–1916
8/20 PS
 
1911–1916
10/24 PS 1911–1916
6/16 PS
 
1911–1920
Puppchen
 
1911–1920
18/40 PS 1912–1914
40/100 PS 1912–1916
13/30 PS
 
1912–1924
34/80 PS 1914–1916
12/34 PS 1916–1919
18/50 PS 1916–1919
9/25 PS
 
1916–1922
21/55 PS 1919–1924
30/75 PS 1919–1924
8M21 1921–1922
10/30 PS
 
1922–1924
Laubfrosch
 
1924–1931
10/40 PS 1925–1929
12/50 PS 1927–1929
15/60 PS 1927–1929
8/40 PS
 
1927–1930
Regent
 
1928–1929

Introduced after acquisition by General Motors (1929–2017)

Blitz
(A rebadged Bedford CF)
 
1930–1988
1.8 Liter
 
1931–1933
P4
 
1931–1937
1.3 litre
 
1934–1935
»6«
 
1934–1937
Olympia
 
1935–1940 (Original)
1947–1953 (1st Revival)
1967–1970 (2nd Revival)
Super 6
 
1937–1938
Admiral
 
1937–1939 (Original)
1964–1976 (Revival)
Kadett
 
1937–1940 (Original)
1962–1993 (Revival)
Kapitän
 
1939–1940 (Original)
1948–1970 (Revival)
Rekord
 
1953–1986
Diplomat
 
1964–1977
Commodore
 
1967–1982
GT
(A rebadged Saturn Sky)
 
1968–1973 (Original)
2007–2009 (Revival)
Ascona
 
1970–1988
Manta
(To be revived as an electic car in 2025)
 
1970–1988
K 180
(Latin America only)
 
1974–1978
Gemini
(A rebadged Isuzu Gemini)
(Malaysia and Thailand only)
 
1975–1983
Monza
 
1978–1986
Senator
 
1978–1993
Chevette
(A rebadged Vauxhall Chevette)
 
1980–1982
Omega
 
1986–2003
Vectra
 
1988–2008
Calibra
 
1990–1997
Campo
(A rebadged Isuzu Faster)
 
1991–2001
Frontera
(A rebadged Isuzu MU/Isuzu Wizard)
 
1991–2004
Monterey
(A rebadged Isuzu Trooper)
 
1992–1999
Tigra
 
1994–2001 (Original)
2004–2009 (Revival)
Calais
(A rebadged Holden Calais)
(Malaysia and Singapore only)
 
1995–1997
Blazer
(A rebadged Chevrolet Blazer)
(Indonesia only)
 
1995–2002
Sintra
(A rebadged Chevrolet Venture)
 
1996–1999
Arena
(A rebadged Renault Trafic)
 
1997–2000
Agila
(A rebadged Suzuki Splash)
(Was previously a rebadged Suzuki Solio from 2000 to 2008)
 
2000–2014
Speedster
 
2001–2005
Signum
 
2003–2008
Meriva   2003–2017
Antara   2006–2015
Insignia
 
2008–2022
Ampera
(A rebadged Chevrolet Volt)
  2012–2015
Adam   2013–2019
Cascada   2013–2019
Karl
(A rebadged Chevrolet Spark)
  2015–2019
Ampera-e
(A rebadged Chevrolet Bolt)
  2017–2019

Motorsports

 
Opel Adam R2 Rallye at the 2013 Geneva Motor Show

Opel Rally Team took part in World Rally Championship in the early 1980s with the Opel Ascona 400 and the Opel Manta 400, developed in conjunction with Irmscher and Cosworth. Walter Röhrl won the 1982 World Rally Championship drivers' title, and the 1983 Safari Rally was won by Ari Vatanen.

In the 1990s, Opel took part in the Deutsche Tourenwagen Meisterschaft and the succeeding International Touring Car Championship, and won the 1996 championship with the Calibra. Opel took part in the revived German DTM race series between 2000 and 2005 with the Astra and Vectra models, but after winning several races in 2000, it struggled for results afterwards and never won the championship. However, Opel won the Nürburgring 24 Hours with the Astra in 2003.

Opel returned to motorsport competition with the Adam in 2013.[90]

In 2014, Opel presented a road-legal sport version of the Adam R2 Rally Car – the Opel Adam S[91] – powered by a 1.4 L turbocharged engine which generates 150 HP. The car makes 0–100 km/h in just 8.5 seconds.

See also

References

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External links

opel, this, article, about, german, automobile, manufacturer, other, uses, disambiguation, automobile, gmbh, german, pronunciation, ˈoːpl, usually, shortened, german, automobile, manufacturer, which, been, subsidiary, stellantis, since, january, 2021, owned, a. This article is about the German automobile manufacturer For other uses see Opel disambiguation Opel Automobile GmbH German pronunciation ˈoːpl usually shortened to Opel is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021 It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group a predecessor of Stellantis from 2017 until 2021 Opel vehicles are sold in the United Kingdom as Vauxhall Some Opel vehicles were badge engineered in Australia under the Holden brand until 2020 and in North America and China under the Buick Saturn and Cadillac brands Opel Automobile GmbHTypeSubsidiaryIndustryAutomotiveFounded21 January 1862 160 years ago 1862 01 21 1 FounderAdam OpelHeadquartersRusselsheim am Main Hesse GermanyNumber of locations10 manufacturing facilitiesArea servedEurope Vauxhall Motors in the UK Latin America Africa Middle East and Asia Pacific 2 40 41 ProductsAutomobilesElectric vehiclesCommercial vehicleProduction output1 2 million vehicles 2016 3 Revenue 18 7 billion 2016 4 Number of employees37 000 2017 3 ParentGeneral Motors 1929 2017 PSA Group 2017 2021 5 Stellantis 2021 present 1 DivisionsOpel Performance Center 6 SubsidiariesOpel Eisenach Vauxhall Motors Opel Special Vehicles 7 Exhibit 21 Websiteopel comOpel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Russelsheim am Main The company began manufacturing bicycles in 1886 and produced its first automobile in 1899 With the Opel RAK program the world s first rocket program under the leadership of Fritz von Opel the company played an important role in the history of aviation and spaceflight Various land speed records were achieved and the world s first rocket powered flights were performed in 1928 and 1929 After listing on the stock market in 1929 General Motors took a majority stake in Opel and then full control in 1931 making the automaker a wholly owned subsidiary establishing an American ownership of the German automaker for nearly 90 years 1 In March 2017 PSA agreed to acquire Opel the English twin sister brand Vauxhall and the European auto lending business from General Motors for 2 billion 2 3 billion making the French automaker the second biggest in Europe after Volkswagen 8 Opel is still headquartered in Russelsheim am Main The company designs engineers manufactures and distributes Opel branded passenger vehicles light commercial vehicles and vehicle parts together with its English sister marque Vauxhall they are present in over 60 countries around the world 9 Contents 1 History 1 1 1862 1898 1 2 1898 1920 1 3 1920 1939 1 4 World War II 1 5 1945 1970 1 6 1970 2017 1 7 2017 present 2 Company 2 1 Leadership 2 2 Plants 3 Marketing 3 1 Logo 3 2 Clubs 3 3 Slogans 3 4 Partnerships 4 World presence 4 1 North America 4 1 1 United States 4 1 1 1 Buick Regal fifth generation 2009 2017 and sixth generation 2018 2020 4 1 1 2 Buick Cascada 4 1 1 3 Buick LaCrosse 4 1 1 4 Saturn Astra 2008 2009 4 1 1 5 Saturn L Series 2000 2005 4 1 1 6 Saturn VUE 2nd generation 2008 2010 Chevrolet Captiva Sport 4 1 1 7 Cadillac Catera 1997 2001 4 2 Africa 4 2 1 South Africa 4 3 Oceania 4 4 Asia 4 4 1 China 4 4 2 Japan 4 4 3 Singapore 4 4 4 Malaysia 4 4 5 India 4 4 6 Indonesia 4 4 7 Thailand 4 5 Philippines 4 5 1 Taiwan 4 6 South America 4 7 Europe 4 7 1 Great Britain 4 7 2 Ireland 5 European Car of the Year 5 1 Shortlisted models 6 Nomenclature 7 Current model range 7 1 Light commercial vehicles 8 Discontinued models 8 1 Introduced before acquisition by General Motors 1899 1929 8 2 Introduced after acquisition by General Motors 1929 2017 9 Motorsports 10 See also 11 References 12 External linksHistory Edit Advertisement for the Opel Perfecta sewing machines 1901 Opel safety bicycle 1862 1898 Edit The company was founded in Russelsheim Hesse Germany on 21 January 1862 by Adam Opel In the beginning Opel produced sewing machines Opel 10 launched a new product in 1886 he began to sell high wheel bicycles also known as penny farthings Opel s two sons participated in high wheel bicycle races thus promoting this means of transportation In 1888 production was relocated from a cowshed to a more spacious building in Russelsheim The production of high wheel bicycles soon exceeded the production of sewing machines 11 At the time of Opel s death in 1895 he was the leader in both markets 1898 1920 Edit The first cars were designed in 1898 after Opel s widow Sophie and their two eldest sons entered into a partnership with Friedrich Lutzmann a locksmith at the court in Dessau in Saxony Anhalt who had been working on automobile designs for some time 12 13 The first Opel production Patent Motor Car was built in Russelsheim early 1899 although these cars were not very successful A total of 65 motor cars were delivered 15 11 in 1899 24 copies in 1900 and 30 in 1901 and the partnership was dissolved after two years following which Opel signed a licensing agreement in 1901 with the French Automobiles Darracq France to manufacture vehicles under the brand name Opel Darracq These cars consisted of Opel bodies mounted on Darracq chassis powered by two cylinder engines The company first showed cars of its own design at the 1902 Hamburg Motor Show and started manufacturing them in 1906 with Opel Darracq production being discontinued in 1907 14 15 In 1909 the Opel 4 8 PS model known as the Doktorwagen Doctor s Car was produced Its reliability and robustness were appreciated by physicians who drove long distances to see their patients back when hard surfaced roads were still rare The Doktorwagen sold for only 3 950 marks about half as much as the luxury models of its day In 1911 the company s factory was virtually destroyed by fire and a new one was built with more up to date machinery Opels cars were initially tested on public roads which then led to complaints about noise and damage to the roads Under public pressure Opel began construction of a test oval in 1917 The track was completed in 1919 but not opened to the public until 24 October 1920 under the official name of Opel Rennbahn or Opel Race Track in English 16 1920 1939 Edit Opel RAK 1 world s first public flight of a manned rocket powered plane on 30 September 1929 Opel Admiral convertible 1937 1939 Opel Kapitan 1938 1940 In the early 1920s Opel became the first German car manufacturer to incorporate a mass production assembly line in the building of their automobiles In 1924 they used their assembly line to produce a new open two seater called the Laubfrosch Tree frog The Laubfrosch was finished exclusively in green lacquer The car sold for an expensive 3 900 marks expensive considering the less expensive manufacturing process but by the 1930s this type of vehicle would cost a mere 1 930 marks due in part to the assembly line but also due to the skyrocketing demand for cars Adam Opel led the way for motorised transportation to become not just a means for the rich but also a reliable way for people of all classes to travel Opel had a 37 5 market share in Germany and was also the country s largest automobile exporter in 1928 The Regent Opel s first eight cylinder car was offered The RAK 1 and RAK 2 rocket propelled cars made sensational record breaking runs Opel as a company and its co owner Fritz von Opel grandson of Adam Opel were instrumental in popularizing rockets as means of propulsion for vehicles and have an important place in the history of spaceflight and rocket technology In the 1920s Fritz von Opel initiated together with Max Valier co founder of the Verein fur Raumschiffahrt the world s first rocket program Opel RAK leading to speed records for automobiles rail vehicles and the first manned rocket powered flight in September 1929 17 Months earlier in 1928 one of his rocket powered prototypes the Opel RAK2 piloted by von Opel himself at the AVUS speedway in Berlin reached a record speed of 238 km h 148 mph in front of 3 000 spectators and world media representatives including Fritz Lang director of Metropolis and Woman in the Moon world boxing champion Max Schmeling and many other sports and show business celebrities A world speed record for rail vehicles was reached with RAK3 at a top speed of 256 km h 159 mph 18 After these successes von Opel piloted the world s first public rocket powered flight using Opel RAK 1 a rocket plane designed by Julius Hatry 19 World media reported these events including Universal Newsreel in the US causing Raketen Rummel or Rocket Rumble immense global public excitement particularly in Germany where among others Wernher von Braun was highly influenced 20 Friedrich Sander Opel RAK technician August Becker and Opel employee Karl Treber from right to left in front of liquid fuel rocket plane prototype while test operation at Opel Rennbahn in RusselsheimOpel RAK became enthralled with liquid propulsion building and testing them in the late 1920s in Russelsheim According to Max Valier s account Opel RAK rocket designer Friedrich Wilhelm Sander launched two liquid fuel rockets at Opel Rennbahn in Russelsheim on 10 and 12 April 1929 These Opel RAK rockets have been the first European and after Goddard the world s second liquid fuel rockets in history In his book Raketenfahrt Valier describes the size of the rockets as of 21 cm 8 3 in in diameter and with a length of 74 cm 29 in weighing 7 kg 15 lb empty and 16 kg 35 lb with fuel The maximum thrust was 45 to 50 kp with a total burning time of 132 seconds These properties indicate a gas pressure pumping The first missile rose so quickly that Sander lost sight of it Two days later a second unit was ready to go Sander tied a 4 000 meter 13 000 ft long rope to the rocket After 2 000 m 6 600 ft of rope had been unwound the line broke and this rocket also disappeared in the area probably near the Opel proving ground and racetrack in Russelsheim the Rennbahn Sander and Opel were also working for a novel liquid propellant rocket engine for an anticipated flight across the English Channel By May 1929 the engine produced a thrust of 200 kg 440 lb for longer than fifteen minutes and in July 1929 the Opel RAK collaborators were able to attain powered phases of more than thirty minutes for thrusts of 300 kg 660 lb at Opel s works in Russelsheim again according to Max Valier s account The Great Depression led to an end of the Opel RAK program but Max Valier continued the efforts After switching from solid fuel to liquid fuel rockets he died while testing and is considered the first fatality of the dawning space age Sander s technology was confiscated by German military in 1935 he was forced to sell his company and was imprisoned for alleged treason He died in 1938 In March 1929 General Motors GM impressed by Opel s modern production facilities bought 80 of the company The Opel family gained 33 3 million from the transaction Subsequently during 1935 a second factory was built at Brandenburg for the production of Blitz light trucks In 1929 Opel licensed design of the radical Neander motorcycle and produced it as the Opel Motoclub in 1929 and 1930 using Kuchen J A P and Motosacoche engines Fritz von Opel famously attached solid fuel rockets to his Motoclub in a publicity stunt riding the rocket boosted motorcycle at the Avus racetrack 21 In 1931 after acquiring the rest of the shares General Motors took over the full ownership of Adam Opel AG making the company a wholly owned subsidiary and later in 1935 Opel became the first German car manufacturer to produce over 100 000 vehicles a year This was based on the popular Opel P4 model The selling price was a mere 1 650 marks and the car had a 23 PS 17 kW 1 1 L four cylinder engine and a top speed of 85 km h 53 mph Opel also produced the first mass production vehicle in Germany with a self supporting unibody all steel body closely following the 1934 Citroen Traction Avant This was one of the most important innovations in automotive history 22 They called the car launched in 1935 the Olympia With its small weight and aerodynamics came an improvement in both performance and fuel consumption Opel received a patent on this technology citation needed Opel Blitz assembly at the Brandenburg plant 1936 The 1930s was a decade of growth and by 1937 with 130 267 cars produced Opel s Russelsheim plant was Europe s top car plant in terms of output while ranking seventh worldwide 23 1938 saw the presentation of the highly successful Kapitan With a 2 5 L six cylinder engine all steel body front independent suspension hydraulic shock absorbers hot water heating with electric blower and central speedometer 25 374 Kapitans left the factory before the intensification of World War II brought automotive manufacturing to a temporary stop in the autumn of 1940 by order of the government Military Opel Blitz in Italy 1944 World War II Edit Opel automobile production ended in October 1940 after the company s American leadership had rejected an invitation to switch to munitions manufacture a few months earlier 24 In 1942 Opel switched to wartime production making aircraft parts and tanks They kept manufacturing trucks at the Brandenburg plant where the 3 6 liter Opel Blitz truck had been built since 1938 These 3 short tons 2 7 t trucks were also built under license by Daimler Benz in Mannheim 24 1945 1970 Edit An administration building of Opel Russelsheim After the end of the war with the Brandenburg plant dismantled and transported to the Soviet Union and 47 of the buildings in Russelsheim destroyed 25 former Opel employees began to rebuild the Russelsheim plant The first postwar Opel Blitz truck was completed on 15 July 1946 in the presence of United States Army General Geoffrey Keyes and other local leaders and press reporters 25 Opel s Russelsheim plant also made Frigidaire refrigerators in the early post war years 26 Opel product of the 1940s Frigidaire refrigerator 1952 Opel Kapitan Opel Rekord P1 1957 1960 1970 2017 Edit German auto industry recognition award for Gaston de Wolff DE During the 1970s and 1980s the Vauxhall and Opel ranges were rationalised into one consistent range across Europe The 1973 version of the Opel Kadett was later rebadged in hatchback saloon and estate form as the Vauxhall Chevette for the UK market with German factories producing the opel versions The Opel Ascona of this era was sold on the UK market and produced in both British and continental factories as the Vauxhall Cavalier Both of these cars had mild styling changes as did the flagship Opel Rekord and Vauxhall Carlton saloon and estate ranges which went on sale towards the end of the 1970s By the 1970s Opel had emerged as the stronger of GM s two European brands Vauxhall was the third best selling brand in Great Britain after the British Motor Corporation later British Leyland but made only a modest impact elsewhere The two companies were direct competitors outside of each other s respective home markets but mirroring US automaker Ford s decision to merge its British and German subsidiaries in the late 1960s GM followed the same precedent Opel and Vauxhall had loosely collaborated before but serious efforts to merge the two companies operations and product families into one did not start until the 1970s which had Vauxhall s complete product line replaced by vehicles built on Opel based platforms the only exception to the rule being the Bedford CF panel van the only solely Vauxhall design which was marketed as an Opel on the Continent By the turn of the 1980s the two brands were in effect one and the same Opel s first front wheel drive car the new version of the Kadett entered production in 1979 initially built in Germany and Belgium It was sold in the UK alongside the stronger selling Vauxhall version the Astra which also entered UK production in 1981 During the 1970s Opel expressed interest in building an additional production facility in Spain and eventually settled on a location near Zaragoza with the intention of building a new supermini for the 1980s there The factory opened in 1982 and its first product was the Opel Corsa imported to the UK as the Vauxhall Nova from 1983 The Ascona switched to front wheel drive for an all new General Motors J Car global model format in 1981 with the Cavalier nameplate continuing for the UK market The Kadett was revamped again in 1984 and became the company s first winner of the European Car of the Year accolade The Rekord s successor the Opel Omega still Vauxhall Carlton in the UK achieved the same success two years later The long running Ascona nameplate was discontinued in 1988 with its replacement being sold as the Vectra although the UK market version was still sold as the Vauxhall Cavalier The Opel Manta coupe was also discontinued in 1988 with its Vectra based successor the Calibra being launched the following year Soon afterwards Opel launched a high performance version of the Omega the Lotus Omega Lotus Carlton in the UK which featured Lotus tuned suspension and had a top speed of 175 mph Opel Rekord E mk 2 1982 1986 Opel s first turbocharged car was the Opel Rekord 2 3 TD first shown at Geneva in March 1984 27 In the 1990s Opel was considered to be GM s cash cow with profit margins similar to that of Toyota Opel s profit helped to offset GM s losses in North America and to fund GM s expansion into Asia 28 1999 was the last time when Opel was profitable for the full year for almost 20 years 29 The first major Opel launch of the 1990s was the 1991 Astra which spelled the end for the Kadett nameplate that had debuted more than 50 years earlier The company also turned to GM s Japanese division Isuzu for its first SUV the Frontera which was also launched in 1991 but produced in Europe despite its Japanese origins The larger Monterey joined the company s SUV line up in 1994 but had been dropped from the UK and continental markets by 2000 due to disappointing sales At the end of 1992 the company unveiled a completely new Corsa which like the original model was produced at the Zaragoza plant but this time carried the Corsa nameplate on the UK market as a Vauxhall A second generation Omega was launched in early 1994 and remained in production for a decade but when production finished there was no direct successor due to declining sales of executive saloon models from mainstream brands A Corsa based coupe the Tigra was also launched around this time and lasted in production for six years The second generation Opel Vectra was launched in 1995 with the Vectra nameplate now extending to the Vauxhall version in the UK The first Opel MPV the Sintra was launched in Europe in 1996 imported from the USA where it was sold as a Pontiac but discontinued after three years due to disappointing sales The Vauxhall badged UK market version was also slated in motoring surveys for its dismal build quality and reliability 1997 saw the demise of the Calibra coupe after an eight year production with no immediate replacement The Opel Astra hatchbacks saloons and estate were completely revamped for 1998 and within two years had also spawned coupe and cabriolet versions as well as a compact MPV the Zafira In 1999 Opel unveiled its first sports car the Speedster Vauxhall VX220 in the UK However it was not a success and was axed in 2005 The company moved into the city car market in early 2000 with the launch of the Agila The third generation Opel Corsa was launched in 2000 followed by a new version of the Vectra in 2002 and the Astra in 2004 Three generations of Vectra gave way to the Insignia in 2008 with the new model becoming the company s first European Car of the Year award winner for 22 years Following the 2008 global financial crisis on 10 September 2009 GM agreed to sell a 55 stake in Opel to a consortium including Magna group and Sberbank with the approval of the German government The deal was later called off 30 With ongoing restructuring plans Opel announced the closure of its Antwerp plant in Belgium by the end of 2010 31 In 2010 Opel announced that it would invest around 11 billion in the next five years 32 1 billion of that was designated solely for the development of innovative and fuel saving engines and transmissions 33 On 29 February 2012 Opel announced the creation of a major alliance with PSA Peugeot Citroen resulting in GM taking a 7 share of PSA becoming PSA s second largest shareholder after the Peugeot family The alliance was intended to enable 2 billion per year of cost savings through platform sharing common purchasing and other economies of scale 34 In December 2013 GM sold its 7 interest in PSA for 250 million after plans of cost savings were not as successful 35 Opel was said to be among Europe s most aggressive discounters in mass market 36 GM reported a 2016 loss of US 257 million from its European operations 35 It is reported that GM has lost about US 20 billion in Europe since 1999 37 Opel s plant in Bochum closed in December 2014 after 52 years of activity due to overcapacity 38 Opel withdrew from China where it had a network of 22 dealers in early 2015 39 after General Motors decided to withdraw its Chevrolet brand from Europe starting in 2016 40 2017 present Edit In March 2017 the PSA Group agreed to buy Opel its English twin sister brand Vauxhall and their European auto lending business from General Motors for US 2 2 billion 41 42 In return General Motors will pay PSA US 3 2 billion for future European pension obligations and keep managing US 9 8 billion worth of plans for existing retirees Furthermore GM is responsible for paying about US 400 million annually for 15 years to fund the existing Great Britain and Germany pension plans 41 In June 2017 Michael Lohscheller Opel s chief financial officer replaced Karl Thomas Neumann as CEO 43 The acquisition of Opel and Vauxhall was completed in August 2017 5 In the 2018 financial year Opel achieved an operating income of 859 million It was the first positive income since 1999 44 45 On 16 January 2021 Opel was sold on to Stellantis following the merger of its Peugeot parent company PSA Group with Italian American group Fiat Chrysler Automobiles In September 2021 Stellantis appoints Uwe Hochgeschurtz in Opel s management 46 to replace Michael Lohscheller who left to Vinfast 47 Company EditThis section needs to be updated Please help update this article to reflect recent events or newly available information June 2018 Assembly plant in Eisenach The Opel Vectra C in production from 2002 to 2008 Opel operates 10 vehicle powertrain and component plants and four development and test centres in six countries and employs around 30 000 people in Europe The brand sells vehicles in more than 60 markets worldwide Other plants are in Eisenach and Kaiserslautern Germany Szentgotthard Hungary Figueruelas Spain Gliwice and Tychy Poland Aspern Austria Ellesmere Port and Luton United Kingdom 48 The Dudenhofen Test Center is located near the company s headquarters and is responsible for all technical testing and vehicle validations Around 6 250 people are responsible for the engineering and design of Opel Vauxhall vehicles at the International Technical Development Center and European Design Center in Russelsheim 49 All in all Opel plays an important role in Stellantis global R amp D footprint Leadership Edit Dr Karl Thomas Neumann CEO of the Opel Group from March 2013 to June 2017 Chairmen CEOs of Adam Opel AG GmbH since 1948 Name From ToEdward W Zdunek Gaston de Wolff acting chairman November 1948 February 1961Nelson J Stork February 1961 March 1966L Ralph Mason March 1966 1970Alexander Cunningham 1970 January 1974John P McCormack February 1974 February 1976James F Waters March 1976 August 1980Robert C Stempel September 1980 February 1982Ferdinand Beickler February 1982 February 1986Horst W Herke February 1986 March 1989Louis Hughes April 1989 June 1992David Herman July 1992 June 1998Gary Cowger June 1998 October 1998Robert Hendry October 1998 March 2001Carl Peter Forster April 2001 June 2004Hans Demant June 2004 January 2010Nick Reilly January 2010 March 2011Karl Friedrich Stracke 50 April 2011 July 2012Thomas Sedran interim chairman 51 July 2012 February 2013Dr Karl Thomas Neumann 52 March 2013 June 2017Michael Lohscheller June 2017 September 2021Uwe Hochgeschurtz Since September 2021Plants Edit As of 2021 Opel Group GmbH is the contracted original equipment manufacturer OEM of Opel Vauxhall Adam Opel AG is the main supplier tier 1 for the OEM all subsidiaries are tier 2 suppliers Production site Image Production since Products Comments EmployeesRusselsheim am Main Germany 1898 Insignia Astra International Technical Development Center ITDC Headquarters of Opel Automobile GmbH Dudenhofen Test Center 12 990Kaiserslautern Germany 1966 Components Engines 2 150Kikinda Serbia Ex Yugoslavia 1977 1992 Car parts Opel Kadett Opel Omega Opel Senator also known as Opel Kikinda Opel Vectra IDA Opel Industry for car parts Opel Opel Eisenach GmbHEisenach Germany 1990 Opel Grandland 53 1300 Employees for 3 Months from 1 October 2021 until 31 December 2021 at short time work at home due factory close because chips issue 54 1 420Figueruelas near Zaragoza Spain 1982 Corsa E three four and five door Meriva B Mokka 55 Corsa F Opel Crossland 2017 present 5 120Gliwice Poland 1998 Opel Astra K 5 door 2 920Opel Manufacturing Poland 56 Tychy Poland 1996 Diesel engines 480Opel SzentgotthardSzentgotthard Hungary 1990 Engines Transmissions 810Vauxhall Ellesmere PortEllesmere Port United Kingdom 1962 Astra K Sports Tourer estate wagon 1 630IBC Vehicles LtdLuton Great Britain 1907 Vivaro B headquarters of Vauxhall 1 140GM Auto LLCSaint Petersburg Russia 2008 Astra J five door saloon sedan 880Plant controlled as first tier subsidiary of General Motors Europe Limited second tier subsidiary of GM CME Holdings CV and third tier subsidiary of General Motors Corporation GMC 48 Productionsite Image Production since Products Comments EmployeesOpel Wien GmbH 48 Aspern Austria 1982 Family 0 engines Transmissions Opel Wien in Austria also well known as its first name General Motors Austria 57 1 480Marketing EditLogo Edit This section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed July 2013 Learn how and when to remove this template message 1862 Adam Opel s initials The first Opel logo contained the letters A and O the initials of the company s founder Adam Opel The A was in bronze the O kept in red In 1866 Opel expanded and started to produce bicycles Around 1890 the logo was completely redesigned The new logo also contained the words Victoria Blitz referring to Lady Victory they were certain of the triumph of their bicycles The word Blitz English lightning first appeared back then but without a depiction 1910 the blue eye Another redesign was commissioned in 1909 The new logo was much more spirited and contained only the company name Opel It was placed on the motorcycles that they had started to produce in 1902 and on the first cars which were produced in 1909 In 1910 the logo was the shape of an eye and it was surrounded by laurels with the text Opel in the centre From the mid 1930s to the 1960s passenger cars carried a ring which was crossed by some kind of a flying thing pointing to the left which in some form could be interpreted as a zeppelin the same flying object being used also as a forward pointing hood ornament In some versions it looked like an arrow in others like an aeroplane or a bird Besides the hood ornament flying through the ring Opel also used a coat of arms in various forms which mostly had a combination of white and yellow colours in it a shade of yellow which is typical for Opel until today One was oval half white and half yellow The Opel writing was black and in the middle of the oval symbol The origin of the lightning in the Opel logo lies in the truck Opel Blitz German Blitz English lightning which had been a commercial success widely used also within the Wehrmacht Nazi Germany s military Originally the logo for this truck consisted of two stripes arranged loosely like a lightning symbol with the words Opel and Blitz in them in later 1950s models simplified to the horizontal form of lightning which appears in the current Opel logo The jag in the lightning always follows the original from the Opel Blitz text stripes in the form of a horizontally stretched letter Z By the end of the 1960s the two forms merged and the horizontal lightning replaced the flying thing in the ring giving way to the basic design which is used since then with variations Through all its variations this logo is simple and unique and both easily recognisable and reproducible with just two strokes of a pen In the 1964 version the lightning with a ring was used in a yellow rectangle with the Opel writing below The whole logo was again delimited by a black rectangle The basic form and proportions of the Blitz logo have remained unchanged since the 1970 version which made the lightning tails shorter so that the logo could fit proportionately within a yellow square meaning it could be displayed next to the blue square General Motors logo In the mid 1970s the Vauxhall Griffin logo was in turn resized and displayed within a corresponding red square so that all three logos could be displayed together thus signifying the unified GM Europe Evolution of hood ornament flying through ring Hood ornament of the Opel Olympia 1935 37 Hood ornament flying through the ring 1937 Hood ornament of a 1937 Opel car typical for many other Opels at the time Logo on spare wheel cover of a 1938 Kapitan Logo on the rear of a 1951 Kapitan 1959 Opel KapitanThe lightning of the Opel Blitz replacing the hood ornament Early 1950s Opel Blitz with words in horizontal lightning 1961 Opel Blitz with stylised horizontal lightning Basic form of current logo on a 1968 Opel Blitz Lightning in ring on a 1969 Opel Kapitan The 1970 1987 version the Opel script was dropped in 1981 Opel logo 2002 07 Opel logo 2009 2017 advertising 2008 2018 badge Opel logo 2017 21 Opel logo since 2020 Clubs Edit The SC Opel Russelsheim is a football club with over 450 members RV 1888 Opel Russelsheim is a cycling club Slogans Edit Opel s corporate tagline as of June 2017 is The Future Is Everyone s German Die Zukunft gehort allen The list of Opel s slogans is shown below Opel Fresh thinking better cars 2002 2007 Discover Opel 2007 2009 Wir Leben Autos 2009 2017 The Future is Everyone s 2017 present Partnerships Edit Opel currently has partnerships with association football clubs such as Bundesliga clubs Borussia Dortmund and 1 FSV Mainz 05 Opel cooperates with French oil amp gas company TotalEnergies on plans for a battery cell factory 58 From 1994 until 2006 Opel has been partnership with Milan and previously with Fiorentina from 1983 until 1986 in Italy from 1995 until 2002 with Paris Saint Germain in France from 1989 until 2002 with Bayern Munchen in Germany and from 2013 until 2017 with Feyenoord Rotterdam in Netherlands World presence EditThis section needs expansion You can help by adding to it June 2018 The Opel brand is present in most of Europe in parts of North Africa in South Africa the Middle East EMEA in Chile and in Singapore 59 Their models have been rebadged and sold in other countries and continents such as Vauxhall in Great Britain Chevrolet in Latin America Holden in Australia and New Zealand and previously Saturn in the United States and Canada Following the demise of General Motors Corporation s Saturn division in North America Opel cars are currently rebadged and sold in the United States Canada Mexico 60 and China under the Buick name with models such as the Opel Insignia Buick Regal Opel Astra sedan Buick Verano both which share underpinnings with the Chevrolet Cruze and Opel Mokka Buick Encore In 2017 GM confirmed plans of a hybrid global brand which includes Vauxhall Opel and Buick to use more synergies between the brands 61 62 This plan was overridden by the sale of Vauxhall and Opel brands to PSA Peugeot Citroen North America Edit United States Edit Opel cars appeared under their own name in the US from 1958 to 1975 when they were sold through Buick dealers as captive imports The best selling Opel models in the US were the 1964 to 1972 Opel Kadett the 1971 to 1975 Opel Manta and the 1968 to 1973 Opel GT 63 64 The name Opel was also applied from 1976 to 1980 to vehicles manufactured by Isuzu similar to the Isuzu I Mark but mechanically those were entirely different cars Historically Opel vehicles have also been sold at various times in the North American market as either heavily modified or badge engineered models under the Chevrolet Buick Pontiac Saturn and Cadillac brands for instance the J body platform which was largely developed by Opel was the basis of North American models such as the Chevrolet Cavalier and Cadillac Cimarron Below is a list of current or recent Opel models which are sold under GM s North American brands Buick Regal fifth generation 2009 2017 and sixth generation 2018 2020 Edit The last two generations of the Buick Regal have been rebadged versions of the Opel Insignia 65 The main differences are the modified radiator grill and the altered colour of the passenger compartment illumination blue instead of red The Regal GS is comparable to the Insignia OPC The 5th generation Buick Regal was first assembled alongside the Insignia at the Opel plant in Russelsheim In the first quarter of 2011 it began to be built on the flexible assembly line at the GM plant in Oshawa Ontario Canada 66 All 6th generation Buick Regals were built alongside the Insignia at the Opel plant in Russelsheim Germany Opel Insignia 1st gen Buick Regal 5th gen Opel Insignia 2nd gen Buick Regal 6th genBuick Cascada Edit The Buick Cascada is a rebadged Opel Cascada built in Poland and sold in the United States unchanged from the Opel in all but badging 67 68 Opel Cascada Buick CascadaBuick LaCrosse Edit Unlike the vehicles listed above the Buick LaCrosse is not a rebadged version of an Opel model However it is based on a long wheelbase version of the Opel developed Epsilon II platform so shares many key components with the Opel Insignia and thereby the Buick Regal 2014 Buick LaCrosseSaturn Astra 2008 2009 Edit The Astra H was sold in the US as the Saturn Astra for model years 2008 and 2009 Opel Astra five door Saturn Astra XE five doorSaturn L Series 2000 2005 Edit The Saturn L Series was a modified version of the Opel Vectra B Though the Saturn had different exterior styling and had plastic door panels it shared the same body shape as the Opel Both cars rode on the GM2900 platform The Saturn also had a different interior yet shared some interior parts such as the inside of the doors Opel Vectra B Sedan Saturn L Series SedanSaturn VUE 2nd generation 2008 2010 Chevrolet Captiva Sport EditThe second generation of the Saturn VUE introduced in 2007 for the 2008 model year was a rebadged version of the German designed Opel Antara manufactured in Mexico After the demise of the Saturn brand the VUE was discontinued but the car continued to be produced and sold as Chevrolet Captiva Sport in Mexican and South American markets The Chevrolet Captiva Sport was introduced for the US commercial and fleet markets in late 2011 for the 2012 model Opel Antara Saturn VUE Chevrolet Captiva SportCadillac Catera 1997 2001 Edit The Opel Omega B was sold in the US as the Cadillac Catera Opel Omega Cadillac CateraAfrica Edit Opel exports a variety of models to Algeria Egypt Morocco and South Africa South Africa Edit Main article General Motors South Africa The 2015 Opel range in South Africa comprises the Opel Adam Opel Astra Opel Corsa Opel Meriva Opel Mokka and Opel Vivaro No diesel versions are offered From 1986 to 2003 Opel models were produced by Delta Motor Corporation a company created through a management buyout following of GM s divestment from apartheid South Africa Delta assembled the Opel Kadett with the sedan version called the Opel Monza This was replaced by the Opel Astra although the Kadett name was retained for the hatchback and considered a separate model A version of the Rekord Series E remained in production after the model had been replaced by the Omega in Europe as was a Commodore model unique to South Africa combining the bodyshell of the Rekord with the front end of the revised Senator The Opel Corsa was introduced in 1996 with kits of the Brazilian designed sedan and pick up known in South African English as a bakkie being locally assembled Although GM s passenger vehicle line up in South Africa consisted of Opel based models by the late 1970s these were sold under the Chevrolet brand name with only the Kadett being marketed as an Opel when it was released in 1980 In 1982 the Chevrolet brand name was dropped with the Ascona Rekord Commodore and Senator being rebadged as Opels Oceania Edit Many Opel models or models based on Opel architectures have been sold in Australia and New Zealand under the Holden marque such as the Holden Barina 1994 2005 which were rebadged versions of the Opel Corsa the Holden Astra a version of the Opel Astra and the Captiva 5 a version of the Opel Antara In New Zealand the Opel Kadett and Ascona were sold as niche models by General Motors New Zealand in the 1980s while the Opel brand was used on the Opel Vectra until 1994 For the first time ever the Opel brand was introduced to Australia on 1 September 2012 including the Corsa Astra Astra GTC and Insignia models 69 70 On 2 August 2013 Opel announced it was ending exports to Australia due to poor sales with only 1 530 vehicles sold in the first ten months 71 72 After the closure of Opel Australia Holden imports newer Opel models such as the Astra GTC ceased 1 May 2017 Astra VXR Astra OPC Cascada ceased 1 May 2017 and Insignia VXR Insignia OPC ceased 1 May 2017 under the Holden badge 73 The 2018 5th gen Holden Commodore ZB is a badge engineered Opel Insignia replacing the Australian made rear wheel drive Commodore with the German made front wheel all wheel drive Insignia platform however this model is no longer offered since the closure of Holden Opel returned to the New Zealand market in 2022 backed by the existing importer of the Peugeot and Citroen brands 74 75 Asia Edit China Edit Opel s presence in China recommenced in 2012 with the Antara and added the Insignia estate in 2013 76 Opel derived models are also sold as Buick On 28 March 2014 Opel announced that it would leave China in 2015 77 Japan Edit See also オペル ja Opel was long General Motors strongest marque in Japan with sales peaking at 38 000 in 1996 However the brand was withdrawn from the Japanese market in December 2006 with just 1 800 sales there in 2005 78 Since then Opel has not sold any cars or SUVs in Japan Opel is plan to returning to the Japanese market in 2022 79 Singapore Edit A wide range of Opel models are exported to Singapore Malaysia Edit Opel was marketed in Malaysia beginning from the 1970s and early models exported were Kadett Gemini and Manta Opel had moderate sales from the 1980s until the early 2000s when Malaysian car buyers favoured Japanese and Korean brand cars such as Toyota Honda Hyundai Inokom and Kia Naza which offered more competitive prices Sales of Opel cars in Malaysia were dropped then as Opel s prices were slightly higher than the same segment Japanese Korean and local Proton and Perodua cars and they were hard to maintain had bad aftersales services and spare parts were not readily available Opel was withdrawn from Malaysian market in 2003 and the last models sold were the Zafira Astra and Vectra and the rebadged Isuzu MU as the Frontera later replaced by Chevrolet India Edit Opel India Pvt Ltd OIPL was founded in 1996 and gave the average Indian car buyers their first choice of somewhat affordable German engineering with the Astra sedan Opel was withdrawn from the Indian market in 2006 replaced by Chevrolet Indonesia Edit Since 1938 the country has been producing Opels in a General Motors owned plant since 1938 The plant was nationalized in 1957 In 1995 General Motors invested a new manufacturing plant in Indonesia producing the Opel Astra as Opel Optima Opel Vectra and Chevrolet Blazer as Opel Blazer 80 The latter was proved a sales success in the country 81 In 2002 the Opel brand was replaced by the global Chevrolet brand 82 Thailand Edit Since the 1970s Opel cars were imported with Holden cars by Universal Motors Thailand and Asoke Motors They imported the Opel Rekord Holden Torana and the Opel Olympia In the middle of the era the next importer is Phranakorn Yontrakarn PNA which starting importing cars to Thailand in the mid 1980s PNA imported the Kadett Astra Vectra Opel Omega and the Opel Calibra to Thailand On the last era of Opel in Thailand was managed by General Motors Thailand they re planned to build assembly plant in Rayong They planned to make Opel Zafira in Thailand the Zafira has shown at BOI Fair in 1998 1999 in Thailand and from the Asian financial crisis on that time they withdrawn from Thailand in 2000 and replaced by Chevrolet Philippines Edit Opel was one of the most popular non Japanese car brands in the country during the 1970s and the 1980s alongside Ford but left the Filipino market in 1985 as a result of the economic crisis at that time GM Philippines returned with the Opel brand in 1997 and started selling the Vectra Omega and later the Tigra and Astra Sales were good years after its introduction but Opel still struggled as Japanese manufacturers dominated the local automobile market GM Philippines withdrew the brand by 2004 2005 due to poor sales The last cars sold by Opel in the country before leaving the Philippine market were the Astra and the Zafira A Which was being sold under the Chevrolet brand The Opel brand was later replaced by Chevrolet s lineup Taiwan Edit In the 1980s Kadett E and Omega A were imported to the Taiwanese market But the dealers imported base models and modified them with unstable quality Then CAC company became the sole import agent of Opel in Taiwan And the Astra F and Vectra B were later manufactured and sold in Taiwan by CAC company However CAC went bankrupt in the late 1990s and stopped manufacturing Opel cars GM Taiwan and then Yulon GM a joint venture between Yulong and General Motors kept importing and selling Astra G H Corsa B C Omega B and Zafira A B in Taiwan until 2012 83 84 85 In 2022 Master Win Group announce to relaunch Opel in Taiwan market 86 South America Edit Several Opel models were sold across Latin America mainly Brazil and Argentina for decades with Chevrolet development badges and its derivatives including the Corsa Kadett Astra Vectra Omega Meriva and Zafira In the early 2010s the Chevrolet line up changed to adopt North American models such as the Spark Sonic and Cruze or local own Brazilian development models like the Cobalt Celta Onix Spin and Agile which only Onix is still produced Opel has exported a wide range of products to Chile since 2011 and Colombia Ecuador Uruguay since 2021 87 Europe Edit Great Britain Edit Main article Vauxhall Motors Ireland Edit In the 1980s Opel became the sole GM brand name in Ireland with the Vauxhall brand having been dropped 88 Vauxhall s Managing Director has also been Opel Ireland s Chief Executive since 2015 89 There were two Opel franchised assembly plants in Ireland in the 1960s One in Ringsend Dublin was operated by Reg Armstrong Motors which also assembled NSU cars and motorcycles The second assembly plant was based in Cork and operated by O Shea s which also assembled Skoda cars and Zetor tractors The models assembled were the Kadett and the Rekord From 1966 the Admiral was imported as a fully built unit and became a popular seller European Car of the Year EditOpel have produced five winners of the European Car of the Year competition 1985 Opel Kadett E 1987 Opel Omega A 2009 Opel Insignia 2012 Opel Ampera 2016 Opel Astra KShortlisted models Edit Several models have been shortlisted clarification needed including the 1980 Opel Kadett D 1981 Opel Ascona C 1989 Opel Vectra A 1991 Opel Calibra 1992 Opel Astra F 1995 Opel Omega B 1999 Opel Astra G 2000 Opel Zafira A 2007 Opel Corsa D 2010 Opel Astra J 2011 Opel Meriva BNomenclature EditFrom the late 1930s to the 1980s terms from the German Navy Kapitan Admiral Kadett and from other official sectors Diplomat Senator were often used as model names Since the late 1980s the model names of Opel passenger cars end with an a As Opels were no longer being sold in Great Britain the need to have separate model names for essentially identical Vauxhall and Opel cars although some exceptions were made to suit the British market was made redundant The last series to be renamed across the two companies was the Opel Kadett being the only Opel to take the name of its Vauxhall counterpart as Opel Astra Although only two generations of Astra were built prior to the 1991 model the new car was referred to across Europe as the Astra F referring to its Kadett lineage Until 1993 the Opel Corsa was known as the Vauxhall Nova in Great Britain as Vauxhall had initially felt that Corsa sounded too much like coarse and would not catch on Exceptions to the nomenclature of ending names with an a include the under licence built Monterey the Speedster also known as the Vauxhall VX220 in Great Britain GT which was not sold at all as a Vauxhall despite the VX Lightning concept the Signum Karl and the Adam The Adam was initially supposed to be called Junior as was its developmental codename and because the name Adam had no history importance to the Vauxhall marque Similar to the passenger cars the model names of commercial vehicles end with an o Combo Vivaro Movano except the Corsavan and Astravan for obvious reasons Another unique aspect to Opel nomenclature is its use of the Caravan originally styled as Car A Van name to denote its station wagon body configuration similar to Volkswagen s Variant or Audi s Avant designations a practice the company observed for many decades which finally ceased with the 2008 Insignia and 2009 Astra where the name Sports Tourer is now used for the estate station wagon versions Current model range EditMain article List of Opel vehicles The following tables list current and announced Opel production vehicles as of 2022 Corsa Production 1982 present Supermini HatchbackAstra Production 1991 present Small family car Hatchback Sports Tourer Estate Wagon Zafira A rebadged Peugeot Traveller Citroen SpaceTourer Production 1999 present Minivan Was previously a compact MPV from 1999 to 2019 MPVMokka Production 2012 present Subcompact crossover SUV Crossover SUVCrossland Production 2017 present Subcompact crossover SUV Crossover SUVGrandland Production 2017 present Compact crossover SUV Crossover SUVCombo Life A rebadged Peugeot Rifter Citroen Berlingo Production 2018 present Leisure activity vehicle MPVRocks A rebadged Citroen Ami Production 2021 present Quadricycle QuadricycleLight commercial vehicles Edit Combo A rebadged Peugeot Partner Citroen Berlingo Was previously a panel van version of the Opel Kadett from 1986 to 1993 Was previously a panel van version of the Opel Corsa from 1993 to 2006 Was previously a rebadged Fiat Doblo from 2012 to 2018 Production 1986 present Panel van VanMovano A rebadged Fiat Ducato Was previously a rebadged Renault Master from 1998 to 2021 Production 1998 present Light commercial vehicle Van Chassis cab Crew cabVivaro A rebadged Peugeot Expert Citroen Jumpy Was previously a rebadged Renault Trafic from 2001 to 2019 Production 2001 present Light commercial vehicle Van Chassis cabDiscontinued models EditIntroduced before acquisition by General Motors 1899 1929 Edit System Lutzmann 1899 190210 12 PS 1902 1906Darracq 1902 190720 22 PS 1903 190612 14 PS 1904 190814 20 PS 1904 190835 40 PS 1905 190945 50 PS 1906 190918 30 PS 1907 190910 18 PS 1907 191033 60 PS 1908 1913Doktorwagen 1909 19106 12 PS 1909 19106 14 PS 1909 191015 24 PS 1909 191121 45 PS 1909 19148 16 PS 1910 191128 70 PS 1910 191424 50 PS 1910 19168 20 PS 1911 191610 24 PS 1911 19166 16 PS 1911 1920Puppchen 1911 192018 40 PS 1912 191440 100 PS 1912 191613 30 PS 1912 192434 80 PS 1914 191612 34 PS 1916 191918 50 PS 1916 19199 25 PS 1916 192221 55 PS 1919 192430 75 PS 1919 19248M21 1921 192210 30 PS 1922 1924Laubfrosch 1924 193110 40 PS 1925 192912 50 PS 1927 192915 60 PS 1927 19298 40 PS 1927 1930Regent 1928 1929Introduced after acquisition by General Motors 1929 2017 Edit Blitz A rebadged Bedford CF 1930 19881 8 Liter 1931 1933P4 1931 19371 3 litre 1934 1935 6 1934 1937Olympia 1935 1940 Original 1947 1953 1st Revival 1967 1970 2nd Revival Super 6 1937 1938Admiral 1937 1939 Original 1964 1976 Revival Kadett 1937 1940 Original 1962 1993 Revival Kapitan 1939 1940 Original 1948 1970 Revival Rekord 1953 1986Diplomat 1964 1977Commodore 1967 1982GT A rebadged Saturn Sky 1968 1973 Original 2007 2009 Revival Ascona 1970 1988Manta To be revived as an electic car in 2025 1970 1988K 180 Latin America only 1974 1978Gemini A rebadged Isuzu Gemini Malaysia and Thailand only 1975 1983Monza 1978 1986Senator 1978 1993Chevette A rebadged Vauxhall Chevette 1980 1982Omega 1986 2003Vectra 1988 2008Calibra 1990 1997Campo A rebadged Isuzu Faster 1991 2001Frontera A rebadged Isuzu MU Isuzu Wizard 1991 2004Monterey A rebadged Isuzu Trooper 1992 1999Tigra 1994 2001 Original 2004 2009 Revival Calais A rebadged Holden Calais Malaysia and Singapore only 1995 1997Blazer A rebadged Chevrolet Blazer Indonesia only 1995 2002Sintra A rebadged Chevrolet Venture 1996 1999Arena A rebadged Renault Trafic 1997 2000Agila A rebadged Suzuki Splash Was previously a rebadged Suzuki Solio from 2000 to 2008 2000 2014Speedster 2001 2005Signum 2003 2008Meriva 2003 2017Antara 2006 2015Insignia 2008 2022Ampera A rebadged Chevrolet Volt 2012 2015Adam 2013 2019Cascada 2013 2019Karl A rebadged Chevrolet Spark 2015 2019Ampera e A rebadged Chevrolet Bolt 2017 2019Motorsports Edit Opel Adam R2 Rallye at the 2013 Geneva Motor Show Opel Vectra GTS V8 DTM of Phoenix Racing at Circuit Park Zandvoort in 2005 Opel Rally Team took part in World Rally Championship in the early 1980s with the Opel Ascona 400 and the Opel Manta 400 developed in conjunction with Irmscher and Cosworth Walter Rohrl won the 1982 World Rally Championship drivers title and the 1983 Safari Rally was won by Ari Vatanen In the 1990s Opel took part in the Deutsche Tourenwagen Meisterschaft and the succeeding International Touring Car Championship and won the 1996 championship with the Calibra Opel took part in the revived German DTM race series between 2000 and 2005 with the Astra and Vectra models but after winning several races in 2000 it struggled for results afterwards and never won the championship However Opel won the Nurburgring 24 Hours with the Astra in 2003 Opel returned to motorsport competition with the Adam in 2013 90 In 2014 Opel presented a road legal sport version of the Adam R2 Rally Car the Opel Adam S 91 powered by a 1 4 L turbocharged engine which generates 150 HP The car makes 0 100 km h in just 8 5 seconds See also EditFritz von Opel Rikky von Opel Wilhelm von Opel Irmscher Steinmetz Opel Tuning IDA Opel List of German carsPortals Germany Cars Transport CompaniesReferences Edit a b c Opel History Opel 1 March 2018 Retrieved 1 March 2018 Opel Corporate Communications 2014 Year in Review 2014 Facts amp Figures PDF Opel Adam Opel AG Archived PDF from the original on 2 October 2017 Retrieved 25 July 2017 a b Facts Statista 2016 Retrieved 1 March 2018 a b PSA Group purchase of Opel and Vauxhall completed with new financial company www autocar co uk 1 August 2017 Retrieved 29 August 2019 Mihalascu Dan 25 May 2013 OPC Boss Volker Strycek Drives and Talks About the Astra OPC Carscoops Carscoop amp Carscoops Retrieved 13 August 2013 Form 10 K Annual Report Pursuant to Section 13 or 15 d of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31 2012 Commission File Number 001 34960 General Motors Company PDF General Motors General Motors Company 15 February 2013 Archived from the original on 6 August 2013 Retrieved 6 August 2013 PSA targets Opel turnaround as GM exits Europe Reuters 6 March 2017 Retrieved 1 March 2018 Locations amp Facts Opel 1 March 2018 Retrieved 1 March 2018 Opel Adam Auto power girl com Retrieved 19 November 2014 Informationen zu Opel Autoscout24 de Retrieved 1 October 2010 Lutzmann Cartype Retrieved 13 June 2009 History amp Heritage Our Company GM com Archived from the original on 9 December 2015 Retrieved 19 March 2017 Weernink Wim Oude 21 June 1999 Opel German Roots Global Reach Automotive News Europe p 24B Opel 6 December 2013 Retrieved 1 October 2016 Opel Rennbahn The old Opel Test Track Circuits of the past Circuits of the Past Retrieved 3 April 2021 Boyne Walter J 1 September 2004 The Rocket Men Air Force Magazine Retrieved 19 July 2022 Opel Sounds in the Era of Rockets 23 May 2018 Das RAK Protokoll a 25 minute documentary on the Opel RAK program Winter Frank H 30 April 2021 A Century Before Elon Musk There Was Fritz von Opel Air amp Space Magazine Retrieved 19 July 2022 Ernst Neumann Neander und seine Motorradder Trapp 1996 Heel AG Schindellegi Schweiz ISBN 3 89365 546 8 Nieuwenhuis Paul Wells Peter E 8 August 2003 The Automotive Industry and the Environment 1 ed Woodhead Publishing p 109 ISBN 978 1855737136 Heinz Michaels 21 February 1964 Mit einer Produktion von 130 267 Fahrzeugen waren sie im Jahre 1937 die grosste Automobilfabrik Europas und die siebtgrosste der Welt Der grosse Sprung nach vorn Kann Opel Deutschlands grosster Autolieferant werden Die Zeit online Retrieved 13 September 2015 a b Ludvigsen Karl E 1975 Opel wheels to the world a seventy five year history of automobile manufacture Princeton Publishing p 55 ISBN 0 915038 01 3 a b Martin F A E December 1946 Das Alte sturzt Es aendert sich die Zeit und neues Leben bluht aus den Ruinen Das Auto 1 2 3 Ludvigsen p 60 Mazzocchi Gianni ed April 1984 Autonotizie Anche la Opel si da al turbo Car News Opel too with turbo Quattroruote in Italian Milan Italy Editoriale Domus 29 342 108 Phelan Mark 9 March 2017 Soul searching at GM after selling Opel Detroit Free Press Retrieved 11 March 2017 Karaian Jason 18 February 2017 After losing 20 billion over 17 dismal years General Motors may finally quit Europe Retrieved 19 March 2017 GM Decides to Keep Opel After All Cancels Sale with Magna 4 November 2009 Retrieved 19 March 2017 Harley Michael GM announces plans to close Opel Antwerp facility Retrieved 19 March 2017 GM s Opel Outlines 11 Billion Euro Investment as It Seeks Aid Bloomberg L P 9 February 2010 Retrieved 14 July 2011 Autobauer Opel Betriebsrat begrusst Elf Milliarden Investition von GM Nachrichten DerWesten in German Derwesten de 9 February 2010 Retrieved 30 June 2011 GM and Peugeot announce alliance BBC News 29 February 2012 Retrieved 29 February 2012 a b Peugeot in talks to buy GM s Vauxhall and Opel business BBC News 14 February 2017 Retrieved 14 February 2017 Flak Agnieszka Cremer Andreas 7 March 2016 Autos bosses focus on technology rather than PSA Opel Reuters Retrieved 10 March 2017 Kirchfeld Aaron Philip Siddharth Welch David Hammond Ed David Ruth 14 February 2017 Peugeot Owner PSA Explores Acquisition of GM s Opel Division Bloomberg Retrieved 10 March 2017 www dw com Deutsche Welle End of the line for Opel car manufacturer in Bochum News DW COM 05 12 2014 Deutsche Welle Retrieved 19 March 2017 Carmaker Opel pulls out of China to build Buicks for parent GM Deutsche Welle 28 March 2014 Retrieved 25 March 2017 General Motors to withdraw Chevrolet brand from Europe BBC 5 December 2013 Retrieved 25 March 2017 a b Frost Lawrence Taylor Edward 6 March 2017 PSA targets Opel turnaround as GM exits Europe Reuters Retrieved 10 March 2017 Welch David 6 March 2017 GM to Make Pension Payments for Years Just to Get Out of Europe Bloomberg Retrieved 25 March 2017 Michael Lohscheller Appointed New CEO of Opel media opel com 12 June 2017 2018 Annual Results PSA Groupe PDF Archived from the original on 10 August 2019 Nach Dauerkrise Opel verbucht ersten Gewinn seit fast 20 Jahren Spiegel Online 26 February 2019 Retrieved 26 February 2019 Uwe Hochgeschurtz will join Opel as new brand CEO on September 1st Stellantis com Stellantis Retrieved 13 July 2021 Opel boss Michael Lohscheller to join VinFast as new CEO Wheels Magazine Australia Retrieved 29 July 2021 a b c Note The powertrain plant Opel Wien GmbH in Aspern Vienna Austria is not a subsidiary of Adam Opel AG but a first tier subsidiary of General Motors Europe Limited GME 99 5 and of GM AUTOMOTIVE UK GMAUK 0 5 see Opel Wien GmbH FN 110500a FirmenABC Marketing GmbH Retrieved 3 April 2017 Both GME and GMAUK are located in Luton GME Ltd itself is a daughter company of GM CME Holdings CV which is directly controlled by the General Motors Corporation GMC see Name GENERAL MOTORS EUROPE LIMITED Company Number 07556915 Company search Made Simple Group Ltd Retrieved 3 April 2017 Opel Design Sculpural artistry meets German precision discover the unique Opel design language Opel International Archived from the original on 1 September 2013 Retrieved 24 August 2013 Opel bekommt neuen Chef www tagesschau de Pressemitteilung der Adam Opel AG Retrieved 17 March 2011 Trefis Team 18 April 2012 GM Is Headed For 27 50 Unless Europe Bleeds More Cash Forbes Retrieved 13 October 2012 Opel Officially Appoints Dr Karl Thomas Neumann As Chairman GM Europe President GM Vice President 31 January 2013 Retrieved 19 March 2017 Erster Opel Hybrid lauft in Eisenach vom Band Kai Schoneberg 30 September 2021 Kurzarbeit fur 1 300 Opel Mitarbeiter Keine Chips keine Arbeit Die Tageszeitung Taz taz de Retrieved 27 February 2022 Opel Announces Plan To Build Mokka in Spain Beginning 2014 10 July 2013 Retrieved 19 March 2017 GM Purchases Remaining Shares in Tychy Plant Retrieved 19 March 2017 General Motors Austria Gesellschaft m b H GMA founded 1963 as sales organisation from 1979 Administration Non productive Departments an Sales and General Motors Austria Werke Gesellschaft m b H GMAW founded 1979 Production In November 1987 GMAW Austrian Handelsregister HRB 24 436 were merged into GMA HRB 20 133b actual Firmenbuch FN 110500a Parnell John 30 January 2020 Total and Opel Consider Gigafactory Sized Battery Plants in France and Germany www greentechmedia com Opel International Opel com Retrieved 13 January 2014 Buick Launches Regal Turbo in Mexico 21 September 2012 Retrieved 19 March 2017 Opel Buick To Expand Product Sharing Become A Hybrid Global Brand 17 June 2013 Retrieved 19 March 2017 Tina Muller New Chief Marketing Officer and Opel Board Member 26 June 2013 Archived from the original on 25 September 2013 Retrieved 19 March 2017 Opel Motorsport Club Opel Motorsport Club Retrieved 1 October 2010 Opel GT Opel GT Retrieved 1 October 2010 GM and Opel s Strange Love Feature 11 March 2010 Retrieved 19 March 2017 2011 Buick Regal Will be Built in Canada Blog caranddriver com 25 November 2009 Retrieved 13 October 2012 Buick Cascada Developed in Germany and Built in Poland media gm com Retrieved 20 June 2017 2016 Buick Cascada Convertible From Opel with Love Official Photos and Info Retrieved 20 June 2017 German article from heise online reporting that Opel is going to enter outer european markets Heise de Retrieved 1 October 2010 GoAutoMedia 14 September 2010 Opel 2011 Astra Holden eyes Opel GoAuto Retrieved 1 October 2010 Tschampa Dorothee 9 August 2013 Opel to Exit Australia After 11 Month Effort Proves Unprofitable Bloomberg Retrieved 10 August 2013 Jobs to go as Opel abandons Australia Retrieved 19 March 2017 Opel to Build Vehicles for Holden in Australia and New Zealand Retrieved 19 March 2017 Gasnier Tom 24 March 2022 Opel to launch in New Zealand Opel returns to Australasia but New Zealand only WhichCar First Opel Insignia Sports Tourer in China Delivered to Customer Opel 30 May 2013 Retrieved 10 August 2013 Opel Invests 245 Million Euros in Ruesselsheim Retrieved 19 March 2017 Opel pulls out of Japanese market Automotive News Europe 11 May 2006 Retrieved 21 November 2021 オペル日本語サイトオープン 発売およびディーラーオープンは2022年上半期を予定 newsroom groupepsajapan jp in Japanese Retrieved 21 November 2021 GridOto com Ini Alasan Blazer Pertama Dipasarkan di Indonesia Pakai Nama Opel GridOto com jip gridoto com in Indonesian Retrieved 24 October 2020 Indonesia C N N Sejarah 100 Tahun General Motors di Indonesia Sebelum Pamit teknologi in Indonesian Retrieved 24 October 2020 Sejarah Opel di Indonesia Mobil Motor Lama Retrieved 24 October 2020 GM quits Taiwan Yulong GM on cash crunch auto and parts directory query system automotive standards auto maker auto supplier auto manufacturer auto and parts standards auto information www wheelon net Retrieved 28 July 2020 OPEL 全車系提供ESP選擇 汽車線上情報 Auto Online in Chinese Taiwan Retrieved 28 July 2020 110週年車聚圓滿落幕 Opel新一代Corsa首度在台曝光 U CAR com tw Retrieved 28 July 2020 Opel汽車確認年底重返台灣市場 Master Win集團成為總代理 發燒車訊 16 June 2022 Opel To Export To Chile Other Expanding Markets 28 September 2010 Retrieved 19 March 2017 European Motor Business Issues 24 27 Economist Intelligence Unit 1991 page 112 Rory Harvey Chief Executive Officer General Motors Ireland Limited Bloomberg Opel returns to motor sport 21 November 2012 Retrieved 19 March 2017 150HP Opel Adam S Auto Power Girl com Retrieved 19 November 2014 External links Edit Wikimedia Commons has media related to Opel Official website Opel at Curlie Technical specifications of Opel models Opel s channel on YouTube Documents and clippings about Opel in the 20th Century Press Archives of the ZBW Retrieved from https en wikipedia org w index php title Opel amp oldid 1132587235, wikipedia, wiki, book, books, library,

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