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Wikipedia

E3

January 01, 1970

For other uses, see E3 (disambiguation).

E3 (short for Electronic Entertainment Expo)[a] was an annual trade event for the video game industry organized and presented by the Entertainment Software Association (ESA).[2] It was held principally in Los Angeles from 1995 to 2019,[b] with its final iteration held virtually in 2021. The event hosted developers, publishers, hardware manufacturers, and other industry professionals who used the occasion to introduce and advertise upcoming games, hardware, and merchandise to the press. During its existence, E3 was the world's largest and most prestigious annual gaming expo.[3][4][5][6]

Electronic Entertainment Expo
Final logo, used from 2017 to 2023
The Los Angeles Convention Center (west wing view) where the event took place each year
StatusDiscontinued
Genre
FrequencyAnnually
VenueLos Angeles Convention Center
Location(s)Los Angeles, California
Coordinates34°02′23″N 118°16′13″W / 34.03972°N 118.27028°W / 34.03972; -118.27028
CountryUnited States
Years active1995–2019, 2021
InauguratedMay 11, 1995; 28 years ago (1995-05-11)
Most recentJune 12, 2021; 2 years ago (2021-06-12)
Attendance 66,100 (2019)[1]
Organized byEntertainment Software Association
Websitee3expo.com

E3 included an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually held press conferences to announce new games and products. Before 2017, E3 was an industry-only event;[7] the ESA required individuals wishing to attend to verify a professional relationship with the video game industry. With the rise of streaming media, several press conferences were broadcast to the public to increase their visibility.[8] E3 2017 became open to the public for the first time, with 15,000 general-admittance passes for those who wanted to attend.[9]

When hosted in Los Angeles, E3 was held in the Los Angeles Convention Center. The event was cancelled for the first time in 2020 due to the COVID-19 pandemic, and the event in 2021 was held as a virtual event to mixed reception. The 2022 event was cancelled also due to the pandemic, and with no virtual event held. The ESA had planned to return to a full in-person convention in 2023 with a new format, including a fan convention component at a separate venue in collaboration with ReedPop.

The pandemic further accelerated the use of standalone presentations by individual publishers and media outlets to promote upcoming games directly to consumers, development timelines usually aligned around the convention had been disrupted, and publishers were increasingly concerned over the costs of exhibiting at the convention. E3 2023 was cancelled after all major publishers pulled out of the event, and E3 2024 was cancelled in September 2023 in order to evaluate plans for 2025. On December 12, 2023, the ESA announced that E3 had been retired and would no longer be held.

History edit

Origins edit

Before E3, game publishers went to other trade shows like the Consumer Electronics Show and the European Computer Trade Show to display new or upcoming products as well as to pre-sell shipments to retailers for the rest of the year including the late-year holiday season as well as to view for press coverage of upcoming games. As the game industry grew rapidly during the early 1990s, industry professionals felt that it had outgrown the older trade shows. According to Tom Kalinske, CEO of Sega America, "The CES organizers used to put the video game industry way, way in the back. In 1991, they put us in a tent, and you had to walk past all the porn vendors to find us. That particular year it was pouring rain, and the rain leaked right over our new Genesis system. I was just furious with the way CES treated the video game industry, and I felt we were a more important industry than they were giving us credit for." Sega did not return to CES the following year, and several other companies exited from further CES shows.[10]

Separately, in 1994, the video game industry had formed the Interactive Digital Software Association (IDSA, later becoming the Entertainment Software Association, ESA, in 2003) in response to attention the industry had drawn from the United States Congress over a lack of a ratings system in late 1993. The IDSA was formed to unify the video game industry and establish a commission, the Entertainment Software Ratings Board (ESRB) to create a voluntary standard rating system that was approved by Congress.[11][12]

 
E3's longest used logo (1998–2017)

The industry recognized that it needed some type of trade show for retailers. According to Eliot Minsker, chairman and CEO of Knowledge Industry Publications (which produced and promoted the show with Infotainment World), "Retailers have pointed to the need for an interpretive event that will help them make smarter buying decisions by interacting with a wide range of publishers, vendors, industry influentials, and opinion leaders in a focused show setting."[13] Attempts were made between the video game companies and the Consumer Electronics Association (CEA) which ran CES, to improve how video games were treated at CES, but these negotiations failed to produce a result.[11] Pat Ferrell, creator of GamePro which was owned by International Data Group (IDG), conceived of an idea for starting a dedicated trade show for video games, building off IDG's established experience in running the Macworld convention. Ferrell contacted the IDSA who saw the appeal of using their position in the industry to create a video game-specific tradeshow, and offered to co-found the Electronic Entertainment Expo with IDG.[11]

Though several companies agreed to present at this E3 event, Ferrell discovered that CEA had offered video game companies a dedicated space at the next CES, which would have conflicted with the planned E3 event, requiring the companies to pick one or the other. Most of the IDSA members supported E3, while Nintendo and Microsoft were still supportive of the CES approach. After about three to four months, Ferrell was told by CEA's CEO Gary J. Shapiro that he had "won" and that they had canceled the CES video game event, effectively making E3 the premier trade show for the video game industry.[11]

1995–2006: Growth and success through first decade edit

 
Los Angeles Convention Center during E3 2005, with an Atari banner hanging over the South Hall lobby

The first event was held from May 11–13, 1995 at the Los Angeles Convention Center, which would generally be the convention's location in future years.[14] The organizers were unsure of how successful this would be, but by the end of the convention, they had booked most of the space at the Convention Center, and saw more than 40,000 attendees.[11] In the aftermath of its first year, E3 was already regarded as the biggest event in the video game industry.[6] The IDSA realized the strength of a debut trade show, and subsequently renegotiated with IDG to allow the IDSA to take full ownership of the show and the intellectual property associated with the name, while hiring IDG to help with execution of the event.[11] The show was held in May until 2006.

In 1996, IDG and the IDSA tried a Japanese version of E3, in preparation for a worldwide series of events, at the Makuhari Messe in Tokyo (as E3 Tokyo '96) in association with TV Asahi. Although Sony Computer Entertainment was the show's original sponsor, the company withdrew its support in favor of its PlayStation Expo. Sega then pulled out at the last minute, leaving Nintendo the only big-three company to appear. Held November 1–4, 1996, the presence of several other gaming expos and lack of support from Japanese game manufacturers led to reportedly poor turnout[15][16] and rumored E3 events in Singapore and Canada did not take place.[17]

Due to failed negotiations for the convention space in Los Angeles, the E3 conventions in 1997 and 1998 were held at the Georgia World Congress Center in Atlanta, Georgia.[18][19] Turnout at these shows was dramatically lower than at the first two E3s, which has been attributed to a declining number of game developers and the fact that many video game companies were based on the West Coast, making the cost of sending staff and equipment to Atlanta prohibitive.[20] The show returned to the Los Angeles Convention Center in 1999, and continued to grow in attendance, ranging from 60,000 to 70,000 attendees.[11]

In addition to the event, E3 started to support (or became associated with) several websites. One was E365, introduced in 2006,[21] an online community which attendees used to network and schedule meetings.

2007–2008: Media and Business Summit biennium edit

Following the 2006 convention, the IDSA—now ESA—found that many exhibitors were worried about the high costs of presenting at the event, spending between $5–$10 million for their booths.[11] They had also found that a larger proportion of attendees were bloggers and attendees who were not perceived to be industry professionals by vendors, managing to secure access to the conference. These additional attendees diluted the vendors' ability to reach out to their target audience, retailers and journalists.[22] Both of these reasons had previously caused the COMDEX trade show to shut down.[22] Several large vendors told the ESA that they were going to pull out of the next E3, which would have had a domino effect on other vendors.[11]

To avoid this, the ESA announced in July 2006 that E3 would be downsized and restructured due to the overwhelming demand from the exhibitors, and would limit attendees to those from the media and retail sectors.[23] For 2007 and 2008, E3 was renamed to the E3 Media and Business Summit, and moved into the July timeframe, about two months later in the year than previous shows. The 2007 show was held at the Barker Hangar at the Santa Monica Airport and other nearby hotels in Santa Monica, California with attendance limited to about 10,000, and was the last time the show was not physically held at the Los Angeles Convention Center.[18] The 2008 event returned to the Los Angeles Convention Center, but also capped attendance at about 5,000.[24]

ESA was harshly criticized for these smaller events.[11][24] Industry analyst Michael Pachter said that because consumers had been eliminated from attending the events, there was little external media coverage of these E3's, reducing the visibility and commercialization opportunities for publishers, and suggested that without a change, E3 would become extinct.[25] Pachter also found that retailers were less interested in E3 due to the later calendar date.[26] Activision, which had been a member of the ESA since its start, opted to leave the ESA in 2008 and to no longer participate in the E3 event, with their CEO Robert Kotick stating the company was too big for the E3 and ESA at that point, riding on revenue from World of Warcraft.[27]

2009–2015: Return to larger format edit

Responding to the complaints from the previous two years, the ESA announced that E3 2009 would be more open, but capping attendance at about 45,000 and closed to the public, as to achieve a balance between the two extremes.[11] All subsequent E3s took place in June of the calendar year at the Los Angeles Convention Center.[11]

 
E3 2015 with Uncharted 4: A Thief's End banner

Starting in 2013, some of the major video game companies, particularly Nintendo and Electronic Arts, have opted not to showcase at E3. In Nintendo's case, they have foregone a large keynote presentation and instead have used pre-recorded Nintendo Direct and live video events during the E3 week since 2013 to showcase their new products, though they still run floor booths for hands-on demonstrations. Since 2014, there also have been Nintendo Treehouse Live streams that focused on several different games as well as tournaments for different titles.[11] Electronic Arts, since 2016, have set up a separate EA Play event in a nearby locale to announce and exhibit their titles, citing the move as a result of the lack of public access to the main E3 show.[28] Other vendors, like Microsoft and Sony have used pre-E3 events to showcase hardware reveals, leaving the E3 event to cover new games for these systems.[11]

By 2015, traditional video game marketing had been augmented by the use of publicity through word-of-mouth by average gamers, persons not normally part of the "professional" development community. The ESA began to seek ways to allow these people to attend E3 in limited numbers without overwhelming the normal attendees.[28][29] For E3 2015, 5,000 tickets were distributed to vendors to be given to fans to be able to attend the event.[30] That same year also marked the introduction of the "PC Gaming Show", featuring games for personal computers across a range of developers and publishers.

2016–2019: Opening to the public edit

E3 2016 featured a separate but free "E3 Live" event at the nearby L.A. Live space that was to help provide a small-scale version of the E3 experience. While it drew about 20,000 people, it was found to be underwhelming.[31][32] In 2017, the ESA reserved 15,000 tickets to the convention for members of the public to buy;[33] these were all sold, leading to more than 68,000 attendees during E3 2017, which led to noticeable crowding and floor management issues.[34][35] ESA confirmed that E3 2018 would include public passes, but that for two of the days, the event would be open only to industry attendees for three hours prior to admitting the public.[36]

The ESA unveiled the new logo for E3, replacing its previous one using three-dimensional block letters with a flatter, stylized graphic, in October 2017.[37]

While the ESA has the Convention Center space reserved through 2019, ESA's CEO Mike Gallagher said, following the 2017 event, that they were considering other options due to lack of modernization and upgrades that the center has had to make the space more appropriate for their needs.[38] Gallagher said that the ESA was working with the City and Anschutz Entertainment Group (AEG) which owns the Los Angeles Convention Center and the space around it, with plans to have nearly 500,000 sq ft (46,000 m2) of additional exhibition space added by 2020, but that they would judge this in the 2018 show.[39] During 2018, the event drew 69,200 attendees, the largest since 2005.[40]

With announcements of the dates for E3 2019, the ESA declined to state where they had planned to hold the 2020 event.[41] Sony Interactive Entertainment had announced that it would not be participating in E3 2019, having had participated in every E3 since its launch. Sony stated that they "are exploring new and familiar ways to engage our community in 2019".[42] Sony's CEO Shawn Layden stated in a February 2019 interview that with changes in retailer procurement, their own switch to fewer but more quality titles, and the rapid spread of news via the Internet that having a trade show as late as June is no longer helpful, and that Sony had to create its own Destination PlayStation experience in February as to secure retailer sales.[43] Industry Analyst Michael Patcher, speaking to GamingBolt, said, "I think it's a mistake to skip the show, they will probably be there without a big booth. It was a surprise to me".[44]

As of 2016, revenues from running E3 accounted for about 48% of the organization's annual budget, with another 37% coming from membership dues.[45] With Sony's withdrawal from the conference and the controversies surrounding outgoing ESA president Mike Gallagher, some member companies criticized the ESA for splitting its focus between producing E3 and acting as a legislative advocacy group, with neither focus receiving adequate attention. This led to calls advocating for the business of running E3 to be split out into a separate company.[45] Developers and publishers complained of the increasing cost to have a booth presence at E3 compared to simply holding a digital event streamed online, saying the exposure afforded by E3 was not always worth the price.[46] Sony and Electronic Arts' departure and Nintendo's move to a digital-only keynote diminished E3's status as the premier game announcement event, which further eroded its ability to attract exhibitors.[47] E3 lost nearly 1/3 of its exhibitors between 2017 and 2019, going from 293 to 209.[46]

Data leak edit

On August 3, 2019, it was found that an unsecured list of personal attendee data was publicly accessible from the ESA's site. The list contained the information of over 2,000 people, most of them being the press and social media influencers that had attended E3 2019. ESA removed the list after it was found, and apologized for allowing the information to become public.[48] However, using similar techniques to access the 2019 data, users found similar data for over 6,000 attendees of past E3 events still available on user-authenticated portions of their website; these too were subsequently pulled by the ESA once notified.[49] A number of journalists on the lists reported that they were subsequently harassed and had received death threats due to their private information being released as part of the leak.[50] Ahead of E3 2020, the ESA stated they were taking stricter security measures to protect the privacy of those registering for E3 as a result of the leak.[51] ESA president Stanley Pierre-Louis stated they plan to collect less data from attendees and take measures such as securing the data on separate servers to avoid this type of leak from occurring again.[52]

2020–2023: Impact of COVID-19 and discontinuation edit

During the last day of the event in 2019, it was confirmed that E3 would be held at the LACC for at least another year, with the 2020 edition.[53] The ESA affirmed they had renegotiated use of the LACC through 2023, but retained the rights to break that contract if desired.[54]

The ESA's membership approved an increase in the number of public passes from 15,000 to 25,000 for the 2020 show. Alongside this, the ESA had presented proposed, but not finalized, plans to make the 2020 event a "fan, media, and influencer festival". To mitigate the longer lines caused by increased public attendance, they aimed to use "queuetainment" to advertise to attendees while they wait, as well as a FastPass-like system of reserving game demos in advance similar to the one employed by Disney Parks. They planned to give priority to "influencers" by providing them appointment-only presentations on new games. Additionally, with these changes, the ESA were considering adding an extra day on the Tuesday of the convention week that would be an industry-only day before the floor of the convention was opened to public passes.[55] Sony affirmed it would not attend the 2020 show, stating that the vision for E3 2020 did not meet their goals, and instead would showcase their games at other events throughout the year.[56] In the wake of Sony's announcement, ESA affirmed that the 2020 show "will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike".[57] On February 12, 2020, Geoff Keighley, host of E3 Coliseum and The Game Awards, released a statement announcing that he would also be forgoing his attendance of E3 for the first time in the expo's 25-year history, citing his discomfort with the direction planned for the event in 2020.[58]

However, in the months leading to the 2020 event, the COVID-19 pandemic created concerns related to large gatherings such as E3. As late as March 4, 2020, the ESA had still intended to hold E3 2020, though said they were monitoring the situation around the outbreak.[59] On March 11, 2020, the ESA announced that E3 2020 had been cancelled due to the pandemic. The ESA also claimed that they would both fully refund prospective attendees and exhibitors and devise a virtual event that would enable exhibitors to hold digital presentations during the same week in lieu of a physical meeting.[60][61] However, by April 7, 2020, the ESA stated that the disruption caused by the pandemic made it impossible to host an online equivalent, fully cancelling the event, though the ESA would help its partners to present individual announcements via E3's website.[62] Keighley would organize Summer Game Fest—an event series encompassing various publisher-led digital presentations and demo offerings from May to August 2020.[63]

Despite cancelling the 2020 event, the ESA stated it still planned to hold the 2021 event, announcing its normal June dates to partners in April 2020.[64][65] While the ESA had planned for a combined in-person and virtual event, the organization notified its partners in February 2021 that it was dropping the in-person event but maintaining the virtual event plans.[66] According to Video Games Chronicle, the ESA still planned to use the LACC to broadcast some of these virtual events during E3 2021, as well as planning on further use of the space in 2022 and 2023.[67] The virtual event faced a mixed reception among users and the industry, including issues with the event's official mobile app, and assessments that E3 as a virtual event was redundant to streaming presentations that could be held as standalone events by publishers.[68][69][47]

While Mayor Eric Garcetti stated that the ESA had planned E3 2022 to be an in-person event,[70] on January 7, 2022, the ESA announced that the in-person version of E3 2022 had been cancelled due to COVID-19, with no immediate confirmation of a virtual event. Although this announcement came amid spread of the Omicron variant, IGN reported that unlike past years, E3 2022 had no dates publicized by either the ESA or the LACC—which had cast doubt (especially amid the internal issues surrounding the 2020 event, and the aforementioned reception to E3 2021) over whether the event was even being planned at all. Furthermore, IGN reported via anonymous sources that the ESA had made a decision to cancel the event as early as late-2021.[68] The ESA formally announced on March 31, 2022, that they had fully cancelled E3 2022.[71][72]

In June 2022, the ESA stated that they still planned to return with a physical and virtual show in 2023.[73] One month later, the ESA confirmed that E3 2023 would occur at the Los Angeles Convention Center during the second week of June 2023, and that they have partnered with ReedPop, who operate conventions such as PAX events, New York Comic Con, and the Star Wars Celebration, to help manage the event.[74] In September 2022, the ESA announced that the event would also include three "Business Days" where the floor would be limited to developers, publishers, retailers, and recognized journalists, while two days at a separate location would be held as "Fan Days" for all members of the public.[75] In January 2023, IGN reported that neither Microsoft, Nintendo, or Sony would exhibit at E3 2023, with Nintendo confirming their absence the following month, citing that "this year's E3 show didn't fit into our plans."[76][77] Microsoft confirmed in March 2023 they would not be on the E3 showfloor, but would be holding the digital events.[78] In the same month, Ubisoft also announced that they would not be attending E3 2023, and would be hosting their own presentation event in June instead.[79] On March 29, IGN reported that both Sega and Tencent would be skipping E3 2023.[80]

On March 30, 2023, the 2023 event was cancelled because of a lack of "sustained interest".[81] According to ESA's president, Stanley Pierre-Louis, the choice to cancel the 2023 show was a result of three factors: that the COVID-19 pandemic had impacted the typical development cycle for most companies; that the current economy had publishers and developers re-evaluate the need for attending E3; and that, as a result, there has been more exploration of the mix of in-person and digital marketing events that individual companies have run. While Pierre-Louis stated that ESA was intending to hold E3 in 2024, they were looking themselves to find a balance that works for the industry.[82]

The ESA affirmed in September 2023 that there would be no E3 2024, that they would not be using the LACC in the immediate future, and that ReedPop was no longer working to help organize future events.[83][84][85] The ESA stated they were still in discussions with their partners on E3 2025 and future shows, with the former reportedly planned to have a "complete reinvention".[86][84][85] On December 12, 2023, the ESA announced that E3 had been discontinued, citing "the new opportunities our industry has to reach fans and partners".[87] Pierre-Louis said that events like Summer Game Fest were not responsible for the decision to end E3, while the increasing number of publisher-specific showcases was a reason. He further stated that ReedPop's departure was not solely responsible for their decision to end E3 but helped to inform their choice.[88]

Events edit

Overview of E3 events
Event name Dates Venue(s) Location Attendance Presenters Notes
E3 1995 May 11–13, 1995 Los Angeles Convention Center Los Angeles, California 50,000[89] 3DO, Atari, Microsoft, Nintendo, Sega, Sony, SNK Debut show.
E3 1996 May 16–18, 1996 57,795[90] Nintendo, Sega, Scavenger, Inc., Sony[91]
E3 1997 June 19–21, 1997 Georgia World Congress Center, Georgia Dome Atlanta, Georgia 37,000[20] Nintendo, Sega, Sony Moved to Atlanta due to inability to secure LA Convention Center.
E3 1998 May 28–30, 1998 41,300[92]
E3 1999 May 13–15, 1999 Los Angeles Convention Center Los Angeles, California 55,000[93]
E3 2000 May 11–13, 2000 45,000[citation needed] Microsoft, Nintendo, Sega, Sony
E3 2001 May 17–19, 2001 62,000[citation needed]
E3 2002 May 22–24, 2002 — Microsoft, Nintendo, Sony
E3 2003 May 14–16, 2003 60,000[citation needed]
E3 2004 May 11–14, 2004 65,000[citation needed]
E3 2005 May 18–20, 2005 70,000[40] Highest E3 attendance record.
E3 2006 May 10–12, 2006 60,000[94]
E3 2007 July 11–13, 2007 Santa Monica Airport Santa Monica, California 10,000[18] Branded as the E3 Media and Business Summit. More limited space to reduce public participation focused more on media and retailer attendees.
E3 2008 July 15–17, 2008 Los Angeles Convention Center Los Angeles, California 5,000[24] Lowest E3 attendance record.
E3 2009 June 2–4, 2009 35,000[95] Return to original format and E3 branding, allowing additional game development professions access in addition to media and retailers.
E3 2010 June 14–17, 2010 45,600[95] Electronic Arts, Konami, Microsoft, Nintendo, Sony, Ubisoft
E3 2011 June 7–9, 2011 46,000[95]
E3 2012 June 5–7, 2012 45,700[95]
E3 2013 June 11–13, 2013 48,200[95] Nintendo began their tradition of using pre-recorded video events rather than a press conference from this show onward, though maintained exhibitor presence on the show floor.
E3 2014 June 10–12, 2014 48,900[95] Electronic Arts, Microsoft, Nintendo, Sony, Ubisoft First show open to children 12 and under, along with a guardian. Nintendo had the Nintendo Kids Corner E3 2014 panel, which was mostly open to YouTubers.
E3 2015 June 16–18, 2015 52,200[95] Bethesda Softworks, Electronic Arts, Microsoft, Nintendo, Oculus VR, Sony, Square Enix, Ubisoft Introduction of the "PC Gaming Show", featuring games for personal computers across a range of developers and publishers. Since this year Bethesda Softworks held its own annual conference.
E3 2016 June 14–16, 2016 50,300[95] Bethesda Softworks, Kadokawa Games, Microsoft, Nintendo, Sony, Square Enix, Ubisoft From this year until the discontinuation of E3, Electronic Arts did not present at the convention center but at a separate "EA Play" event in Los Angeles prior to the start of E3.
E3 2017 June 13–15, 2017 68,400[96] Bethesda Softworks, Devolver Digital, Intel, Microsoft, Nintendo, Sony, Ubisoft First show open to public, with 15,000 public passes sold.
E3 2018 June 12–14, 2018 69,200[40] Atlus, Bethesda Softworks, Devolver Digital, Electronic Arts, Microsoft, Nintendo, Sega, Sony, Square Enix, Ubisoft
E3 2019 June 11–13, 2019 66,100[1] Bethesda Softworks, Devolver Digital, Microsoft, Nintendo, Square Enix, Ubisoft From this year until the discontinuation of E3, Sony opted not to participate in E3, the first time since the launch of E3; Sony opted to use other video game expos and recorded videos throughout the year to promote their products.[97]
E3 2020 Cancelled Planned: Bandai Namco Entertainment, Bethesda Softworks, Capcom, Devolver Digital, Microsoft, Nintendo, Sega, Square Enix, Take-Two Interactive, Ubisoft, Warner Bros. Interactive Entertainment[98][99][100] Planned to take place from June 9–11, 2020 at the Los Angeles Convention Center. Cancelled due to concerns regarding the COVID-19 pandemic.[60][62] Public passes were planned to be increased to 25,000.
E3 2021 June 12–15, 2021[65] Online[101] — Bandai Namco Entertainment, Capcom, Gearbox Software, Koch Media, Microsoft, Nintendo, Square Enix, Sega, Take-Two Interactive, Turtle Beach, Ubisoft, Verizon, Warner Bros. Interactive Entertainment, Xseed Games Online event due to the COVID-19 pandemic. Branded as the "Electronic Entertainment Experience" due to its online nature. Final event held.
E3 2022 Cancelled Cancelled due to ongoing concerns of the COVID-19 pandemic, including the online event.[68][71][72]
E3 2023 Planned to take place from June 13–16, 2023 at the Los Angeles Convention Center.[102] Cancelled due to lack of interest and attendance of major publishers.[103] ReedPop would have helped organize a new format.

See also edit

Notes edit

  1. ^ Because it was held entirely online, E3 2021 was known as the Electronic Entertainment Experience.
  2. ^ E3 1997 and 1998 were held in Atlanta, and E3 2007 was held in Santa Monica.

References edit

  1. ^ a b Makuch, Eddie (June 13, 2019). "E3 2019 Attendance Falls Compared To Last Year". GameSpot. from the original on April 10, 2021. Retrieved June 13, 2019.
  2. ^ . Archived from the original on June 4, 2017. Retrieved June 14, 2017.
  3. ^ Watts, Steve (June 11, 2019). "E3 2019: Video game industry readies for major annual showcase". CBS. from the original on June 21, 2019. Retrieved June 21, 2019. The Electronic Entertainment Expo, more commonly known as E3, is the biggest showcase for video game software, hardware and new game tech innovations.
  4. ^ Yeo, Amanda (November 17, 2018). "Sony Is Skipping Out On The Biggest Gaming Event Of The Year". Junkee. from the original on June 21, 2019. Retrieved June 21, 2019.
  5. ^ "E3 2019 schedule: From Nintendo and Xbox to Pokémon, here's what to look out for at the gaming conference". Evening Standard. June 6, 2019. from the original on June 7, 2019. Retrieved June 21, 2019. The annual Electronic Entertainment Expo (E3) is the largest gaming expo of the year and a chance for the biggest names in gaming to show off their new consoles, titles and to set the bar for the rest of the industry.
  6. ^ a b "Sneak Previews". GamePro. No. 93. IDG. June 1996. p. 28.
  7. ^ Thier, Dave (June 8, 2012). "E3 is Obsolete, But it Doesn't Matter". Forbes. Retrieved October 18, 2012.
  8. ^ Miller, Ross (June 11, 2019). "E3 2017 schedule: your guide to the biggest live streams". The Verge. from the original on July 6, 2019. Retrieved June 21, 2019.
  9. ^ Makuch, Eddie (May 16, 2017). "E3 Opens To The Public For The First Time Ever". GameSpot. from the original on June 20, 2018. Retrieved July 3, 2018.
  10. ^ Dring, Christoffer (July 11, 2013). . MCV. Archived from the original on March 4, 2016.
  11. ^ a b c d e f g h i j k l m n Buckley, Sean (June 6, 2013). "Then there were three: Sony, Microsoft, Nintendo and the evolution of the Electronic Entertainment Expo". Engadget. from the original on September 9, 2017. Retrieved May 9, 2017.
  12. ^ Kohler, Chris (July 29, 2009). "July 29, 1994: Videogame Makers Propose Ratings Board to Congress". Wired. Retrieved May 9, 2017.
  13. ^ "Atlanta Chosen as Site for New Trade Show". GamePro. No. 56. IDG. March 1994. p. 186.
  14. ^ "E3 Replaces Summer CES" (PDF). GamePro. No. 76. IDG. January 1995. p. 211. (PDF) from the original on November 16, 2019.
  15. ^ "PlayStation Expo: Sony Shows Off in Japan". Next Generation. No. 25. Imagine Media. January 1997. p. 16. And as for next-door's E3 Tokyo? Sad and tiny. Assault Suit Lynos 2 was the biggest stand-out in a sea of mediocre edutainment and Myst clones.
  16. ^ "Sony PlayStation Expo '96". GamePro. No. 101. IDG. February 1997. pp. 44–45. E3 Tokyo attracted just 30,000 visitors with its mostly edutainment-oriented mix of software. PS Expo, on the other hand, played host to 54,000 PlayStation faithful!
  17. ^ "任天堂もSEGAもSONYもいないE3/Tokyo'96". PC Watch. November 1, 1996. from the original on June 5, 2003. Retrieved April 12, 2011.
  18. ^ a b c Varanini, Giancarlo. "E3: Past, Present, and Future". Gamespot. from the original on May 10, 2016. Retrieved June 16, 2016.
  19. ^ Gallager, James (June 3, 2010). "PlayStation at E3: 1997". PlayStation Blog. from the original on November 12, 2017. Retrieved May 9, 2017.
  20. ^ a b "E3 Attendance Drops". GamePro. No. 108. IDG. September 1997. p. 22.
  21. ^ . Archived from the original on October 13, 2007.
  22. ^ a b Fisher, Ken (July 30, 2006). "E3 game trade show not canceled, but will be downsized". from the original on July 25, 2012. Retrieved June 2, 2007.
  23. ^ "ESA confirms much smaller E3 in '07". Gamespot. July 31, 2006. from the original on April 13, 2009. Retrieved June 2, 2007.
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January 01, 1970
other, uses, disambiguation, short, electronic, entertainment, expo, annual, trade, event, video, game, industry, organized, presented, entertainment, software, association, held, principally, angeles, from, 1995, 2019, with, final, iteration, held, virtually,. For other uses see E3 disambiguation E3 short for Electronic Entertainment Expo a was an annual trade event for the video game industry organized and presented by the Entertainment Software Association ESA 2 It was held principally in Los Angeles from 1995 to 2019 b with its final iteration held virtually in 2021 The event hosted developers publishers hardware manufacturers and other industry professionals who used the occasion to introduce and advertise upcoming games hardware and merchandise to the press During its existence E3 was the world s largest and most prestigious annual gaming expo 3 4 5 6 Electronic Entertainment ExpoFinal logo used from 2017 to 2023The Los Angeles Convention Center west wing view where the event took place each yearStatusDiscontinuedGenreVideo gamesInteractive entertainmentFrequencyAnnuallyVenueLos Angeles Convention CenterLocation s Los Angeles CaliforniaCoordinates34 02 23 N 118 16 13 W 34 03972 N 118 27028 W 34 03972 118 27028CountryUnited StatesYears active1995 2019 2021InauguratedMay 11 1995 28 years ago 1995 05 11 Most recentJune 12 2021 2 years ago 2021 06 12 Attendance66 100 2019 1 Organized byEntertainment Software AssociationWebsitee3expo wbr com E3 included an exhibition floor for developers publishers and manufacturers to showcase their titles and products for sale in the upcoming year Before and during the event publishers and hardware manufacturers usually held press conferences to announce new games and products Before 2017 E3 was an industry only event 7 the ESA required individuals wishing to attend to verify a professional relationship with the video game industry With the rise of streaming media several press conferences were broadcast to the public to increase their visibility 8 E3 2017 became open to the public for the first time with 15 000 general admittance passes for those who wanted to attend 9 When hosted in Los Angeles E3 was held in the Los Angeles Convention Center The event was cancelled for the first time in 2020 due to the COVID 19 pandemic and the event in 2021 was held as a virtual event to mixed reception The 2022 event was cancelled also due to the pandemic and with no virtual event held The ESA had planned to return to a full in person convention in 2023 with a new format including a fan convention component at a separate venue in collaboration with ReedPop The pandemic further accelerated the use of standalone presentations by individual publishers and media outlets to promote upcoming games directly to consumers development timelines usually aligned around the convention had been disrupted and publishers were increasingly concerned over the costs of exhibiting at the convention E3 2023 was cancelled after all major publishers pulled out of the event and E3 2024 was cancelled in September 2023 in order to evaluate plans for 2025 On December 12 2023 the ESA announced that E3 had been retired and would no longer be held Contents 1 History 1 1 Origins 1 2 1995 2006 Growth and success through first decade 1 3 2007 2008 Media and Business Summit biennium 1 4 2009 2015 Return to larger format 1 5 2016 2019 Opening to the public 1 5 1 Data leak 1 6 2020 2023 Impact of COVID 19 and discontinuation 2 Events 3 See also 4 Notes 5 References 6 External linksHistory editOrigins edit Before E3 game publishers went to other trade shows like the Consumer Electronics Show and the European Computer Trade Show to display new or upcoming products as well as to pre sell shipments to retailers for the rest of the year including the late year holiday season as well as to view for press coverage of upcoming games As the game industry grew rapidly during the early 1990s industry professionals felt that it had outgrown the older trade shows According to Tom Kalinske CEO of Sega America The CES organizers used to put the video game industry way way in the back In 1991 they put us in a tent and you had to walk past all the porn vendors to find us That particular year it was pouring rain and the rain leaked right over our new Genesis system I was just furious with the way CES treated the video game industry and I felt we were a more important industry than they were giving us credit for Sega did not return to CES the following year and several other companies exited from further CES shows 10 Separately in 1994 the video game industry had formed the Interactive Digital Software Association IDSA later becoming the Entertainment Software Association ESA in 2003 in response to attention the industry had drawn from the United States Congress over a lack of a ratings system in late 1993 The IDSA was formed to unify the video game industry and establish a commission the Entertainment Software Ratings Board ESRB to create a voluntary standard rating system that was approved by Congress 11 12 nbsp E3 s longest used logo 1998 2017 The industry recognized that it needed some type of trade show for retailers According to Eliot Minsker chairman and CEO of Knowledge Industry Publications which produced and promoted the show with Infotainment World Retailers have pointed to the need for an interpretive event that will help them make smarter buying decisions by interacting with a wide range of publishers vendors industry influentials and opinion leaders in a focused show setting 13 Attempts were made between the video game companies and the Consumer Electronics Association CEA which ran CES to improve how video games were treated at CES but these negotiations failed to produce a result 11 Pat Ferrell creator of GamePro which was owned by International Data Group IDG conceived of an idea for starting a dedicated trade show for video games building off IDG s established experience in running the Macworld convention Ferrell contacted the IDSA who saw the appeal of using their position in the industry to create a video game specific tradeshow and offered to co found the Electronic Entertainment Expo with IDG 11 Though several companies agreed to present at this E3 event Ferrell discovered that CEA had offered video game companies a dedicated space at the next CES which would have conflicted with the planned E3 event requiring the companies to pick one or the other Most of the IDSA members supported E3 while Nintendo and Microsoft were still supportive of the CES approach After about three to four months Ferrell was told by CEA s CEO Gary J Shapiro that he had won and that they had canceled the CES video game event effectively making E3 the premier trade show for the video game industry 11 1995 2006 Growth and success through first decade edit nbsp Los Angeles Convention Center during E3 2005 with an Atari banner hanging over the South Hall lobby The first event was held from May 11 13 1995 at the Los Angeles Convention Center which would generally be the convention s location in future years 14 The organizers were unsure of how successful this would be but by the end of the convention they had booked most of the space at the Convention Center and saw more than 40 000 attendees 11 In the aftermath of its first year E3 was already regarded as the biggest event in the video game industry 6 The IDSA realized the strength of a debut trade show and subsequently renegotiated with IDG to allow the IDSA to take full ownership of the show and the intellectual property associated with the name while hiring IDG to help with execution of the event 11 The show was held in May until 2006 In 1996 IDG and the IDSA tried a Japanese version of E3 in preparation for a worldwide series of events at the Makuhari Messe in Tokyo as E3 Tokyo 96 in association with TV Asahi Although Sony Computer Entertainment was the show s original sponsor the company withdrew its support in favor of its PlayStation Expo Sega then pulled out at the last minute leaving Nintendo the only big three company to appear Held November 1 4 1996 the presence of several other gaming expos and lack of support from Japanese game manufacturers led to reportedly poor turnout 15 16 and rumored E3 events in Singapore and Canada did not take place 17 Due to failed negotiations for the convention space in Los Angeles the E3 conventions in 1997 and 1998 were held at the Georgia World Congress Center in Atlanta Georgia 18 19 Turnout at these shows was dramatically lower than at the first two E3s which has been attributed to a declining number of game developers and the fact that many video game companies were based on the West Coast making the cost of sending staff and equipment to Atlanta prohibitive 20 The show returned to the Los Angeles Convention Center in 1999 and continued to grow in attendance ranging from 60 000 to 70 000 attendees 11 In addition to the event E3 started to support or became associated with several websites One was E365 introduced in 2006 21 an online community which attendees used to network and schedule meetings 2007 2008 Media and Business Summit biennium edit Following the 2006 convention the IDSA now ESA found that many exhibitors were worried about the high costs of presenting at the event spending between 5 10 million for their booths 11 They had also found that a larger proportion of attendees were bloggers and attendees who were not perceived to be industry professionals by vendors managing to secure access to the conference These additional attendees diluted the vendors ability to reach out to their target audience retailers and journalists 22 Both of these reasons had previously caused the COMDEX trade show to shut down 22 Several large vendors told the ESA that they were going to pull out of the next E3 which would have had a domino effect on other vendors 11 To avoid this the ESA announced in July 2006 that E3 would be downsized and restructured due to the overwhelming demand from the exhibitors and would limit attendees to those from the media and retail sectors 23 For 2007 and 2008 E3 was renamed to the E3 Media and Business Summit and moved into the July timeframe about two months later in the year than previous shows The 2007 show was held at the Barker Hangar at the Santa Monica Airport and other nearby hotels in Santa Monica California with attendance limited to about 10 000 and was the last time the show was not physically held at the Los Angeles Convention Center 18 The 2008 event returned to the Los Angeles Convention Center but also capped attendance at about 5 000 24 ESA was harshly criticized for these smaller events 11 24 Industry analyst Michael Pachter said that because consumers had been eliminated from attending the events there was little external media coverage of these E3 s reducing the visibility and commercialization opportunities for publishers and suggested that without a change E3 would become extinct 25 Pachter also found that retailers were less interested in E3 due to the later calendar date 26 Activision which had been a member of the ESA since its start opted to leave the ESA in 2008 and to no longer participate in the E3 event with their CEO Robert Kotick stating the company was too big for the E3 and ESA at that point riding on revenue from World of Warcraft 27 2009 2015 Return to larger format edit Responding to the complaints from the previous two years the ESA announced that E3 2009 would be more open but capping attendance at about 45 000 and closed to the public as to achieve a balance between the two extremes 11 All subsequent E3s took place in June of the calendar year at the Los Angeles Convention Center 11 nbsp E3 2015 with Uncharted 4 A Thief s End banner Starting in 2013 some of the major video game companies particularly Nintendo and Electronic Arts have opted not to showcase at E3 In Nintendo s case they have foregone a large keynote presentation and instead have used pre recorded Nintendo Direct and live video events during the E3 week since 2013 to showcase their new products though they still run floor booths for hands on demonstrations Since 2014 there also have been Nintendo Treehouse Live streams that focused on several different games as well as tournaments for different titles 11 Electronic Arts since 2016 have set up a separate EA Play event in a nearby locale to announce and exhibit their titles citing the move as a result of the lack of public access to the main E3 show 28 Other vendors like Microsoft and Sony have used pre E3 events to showcase hardware reveals leaving the E3 event to cover new games for these systems 11 By 2015 traditional video game marketing had been augmented by the use of publicity through word of mouth by average gamers persons not normally part of the professional development community The ESA began to seek ways to allow these people to attend E3 in limited numbers without overwhelming the normal attendees 28 29 For E3 2015 5 000 tickets were distributed to vendors to be given to fans to be able to attend the event 30 That same year also marked the introduction of the PC Gaming Show featuring games for personal computers across a range of developers and publishers 2016 2019 Opening to the public edit E3 2016 featured a separate but free E3 Live event at the nearby L A Live space that was to help provide a small scale version of the E3 experience While it drew about 20 000 people it was found to be underwhelming 31 32 In 2017 the ESA reserved 15 000 tickets to the convention for members of the public to buy 33 these were all sold leading to more than 68 000 attendees during E3 2017 which led to noticeable crowding and floor management issues 34 35 ESA confirmed that E3 2018 would include public passes but that for two of the days the event would be open only to industry attendees for three hours prior to admitting the public 36 The ESA unveiled the new logo for E3 replacing its previous one using three dimensional block letters with a flatter stylized graphic in October 2017 37 While the ESA has the Convention Center space reserved through 2019 ESA s CEO Mike Gallagher said following the 2017 event that they were considering other options due to lack of modernization and upgrades that the center has had to make the space more appropriate for their needs 38 Gallagher said that the ESA was working with the City and Anschutz Entertainment Group AEG which owns the Los Angeles Convention Center and the space around it with plans to have nearly 500 000 sq ft 46 000 m2 of additional exhibition space added by 2020 but that they would judge this in the 2018 show 39 During 2018 the event drew 69 200 attendees the largest since 2005 40 With announcements of the dates for E3 2019 the ESA declined to state where they had planned to hold the 2020 event 41 Sony Interactive Entertainment had announced that it would not be participating in E3 2019 having had participated in every E3 since its launch Sony stated that they are exploring new and familiar ways to engage our community in 2019 42 Sony s CEO Shawn Layden stated in a February 2019 interview that with changes in retailer procurement their own switch to fewer but more quality titles and the rapid spread of news via the Internet that having a trade show as late as June is no longer helpful and that Sony had to create its own Destination PlayStation experience in February as to secure retailer sales 43 Industry Analyst Michael Patcher speaking to GamingBolt said I think it s a mistake to skip the show they will probably be there without a big booth It was a surprise to me 44 As of 2016 revenues from running E3 accounted for about 48 of the organization s annual budget with another 37 coming from membership dues 45 With Sony s withdrawal from the conference and the controversies surrounding outgoing ESA president Mike Gallagher some member companies criticized the ESA for splitting its focus between producing E3 and acting as a legislative advocacy group with neither focus receiving adequate attention This led to calls advocating for the business of running E3 to be split out into a separate company 45 Developers and publishers complained of the increasing cost to have a booth presence at E3 compared to simply holding a digital event streamed online saying the exposure afforded by E3 was not always worth the price 46 Sony and Electronic Arts departure and Nintendo s move to a digital only keynote diminished E3 s status as the premier game announcement event which further eroded its ability to attract exhibitors 47 E3 lost nearly 1 3 of its exhibitors between 2017 and 2019 going from 293 to 209 46 Data leak edit On August 3 2019 it was found that an unsecured list of personal attendee data was publicly accessible from the ESA s site The list contained the information of over 2 000 people most of them being the press and social media influencers that had attended E3 2019 ESA removed the list after it was found and apologized for allowing the information to become public 48 However using similar techniques to access the 2019 data users found similar data for over 6 000 attendees of past E3 events still available on user authenticated portions of their website these too were subsequently pulled by the ESA once notified 49 A number of journalists on the lists reported that they were subsequently harassed and had received death threats due to their private information being released as part of the leak 50 Ahead of E3 2020 the ESA stated they were taking stricter security measures to protect the privacy of those registering for E3 as a result of the leak 51 ESA president Stanley Pierre Louis stated they plan to collect less data from attendees and take measures such as securing the data on separate servers to avoid this type of leak from occurring again 52 2020 2023 Impact of COVID 19 and discontinuation edit During the last day of the event in 2019 it was confirmed that E3 would be held at the LACC for at least another year with the 2020 edition 53 The ESA affirmed they had renegotiated use of the LACC through 2023 but retained the rights to break that contract if desired 54 The ESA s membership approved an increase in the number of public passes from 15 000 to 25 000 for the 2020 show Alongside this the ESA had presented proposed but not finalized plans to make the 2020 event a fan media and influencer festival To mitigate the longer lines caused by increased public attendance they aimed to use queuetainment to advertise to attendees while they wait as well as a FastPass like system of reserving game demos in advance similar to the one employed by Disney Parks They planned to give priority to influencers by providing them appointment only presentations on new games Additionally with these changes the ESA were considering adding an extra day on the Tuesday of the convention week that would be an industry only day before the floor of the convention was opened to public passes 55 Sony affirmed it would not attend the 2020 show stating that the vision for E3 2020 did not meet their goals and instead would showcase their games at other events throughout the year 56 In the wake of Sony s announcement ESA affirmed that the 2020 show will be an exciting high energy show featuring new experiences partners exhibitor spaces activations and programming that will entertain new and veteran attendees alike 57 On February 12 2020 Geoff Keighley host of E3 Coliseum and The Game Awards released a statement announcing that he would also be forgoing his attendance of E3 for the first time in the expo s 25 year history citing his discomfort with the direction planned for the event in 2020 58 However in the months leading to the 2020 event the COVID 19 pandemic created concerns related to large gatherings such as E3 As late as March 4 2020 the ESA had still intended to hold E3 2020 though said they were monitoring the situation around the outbreak 59 On March 11 2020 the ESA announced that E3 2020 had been cancelled due to the pandemic The ESA also claimed that they would both fully refund prospective attendees and exhibitors and devise a virtual event that would enable exhibitors to hold digital presentations during the same week in lieu of a physical meeting 60 61 However by April 7 2020 the ESA stated that the disruption caused by the pandemic made it impossible to host an online equivalent fully cancelling the event though the ESA would help its partners to present individual announcements via E3 s website 62 Keighley would organize Summer Game Fest an event series encompassing various publisher led digital presentations and demo offerings from May to August 2020 63 Despite cancelling the 2020 event the ESA stated it still planned to hold the 2021 event announcing its normal June dates to partners in April 2020 64 65 While the ESA had planned for a combined in person and virtual event the organization notified its partners in February 2021 that it was dropping the in person event but maintaining the virtual event plans 66 According to Video Games Chronicle the ESA still planned to use the LACC to broadcast some of these virtual events during E3 2021 as well as planning on further use of the space in 2022 and 2023 67 The virtual event faced a mixed reception among users and the industry including issues with the event s official mobile app and assessments that E3 as a virtual event was redundant to streaming presentations that could be held as standalone events by publishers 68 69 47 While Mayor Eric Garcetti stated that the ESA had planned E3 2022 to be an in person event 70 on January 7 2022 the ESA announced that the in person version of E3 2022 had been cancelled due to COVID 19 with no immediate confirmation of a virtual event Although this announcement came amid spread of the Omicron variant IGN reported that unlike past years E3 2022 had no dates publicized by either the ESA or the LACC which had cast doubt especially amid the internal issues surrounding the 2020 event and the aforementioned reception to E3 2021 over whether the event was even being planned at all Furthermore IGN reported via anonymous sources that the ESA had made a decision to cancel the event as early as late 2021 68 The ESA formally announced on March 31 2022 that they had fully cancelled E3 2022 71 72 In June 2022 the ESA stated that they still planned to return with a physical and virtual show in 2023 73 One month later the ESA confirmed that E3 2023 would occur at the Los Angeles Convention Center during the second week of June 2023 and that they have partnered with ReedPop who operate conventions such as PAX events New York Comic Con and the Star Wars Celebration to help manage the event 74 In September 2022 the ESA announced that the event would also include three Business Days where the floor would be limited to developers publishers retailers and recognized journalists while two days at a separate location would be held as Fan Days for all members of the public 75 In January 2023 IGN reported that neither Microsoft Nintendo or Sony would exhibit at E3 2023 with Nintendo confirming their absence the following month citing that this year s E3 show didn t fit into our plans 76 77 Microsoft confirmed in March 2023 they would not be on the E3 showfloor but would be holding the digital events 78 In the same month Ubisoft also announced that they would not be attending E3 2023 and would be hosting their own presentation event in June instead 79 On March 29 IGN reported that both Sega and Tencent would be skipping E3 2023 80 On March 30 2023 the 2023 event was cancelled because of a lack of sustained interest 81 According to ESA s president Stanley Pierre Louis the choice to cancel the 2023 show was a result of three factors that the COVID 19 pandemic had impacted the typical development cycle for most companies that the current economy had publishers and developers re evaluate the need for attending E3 and that as a result there has been more exploration of the mix of in person and digital marketing events that individual companies have run While Pierre Louis stated that ESA was intending to hold E3 in 2024 they were looking themselves to find a balance that works for the industry 82 The ESA affirmed in September 2023 that there would be no E3 2024 that they would not be using the LACC in the immediate future and that ReedPop was no longer working to help organize future events 83 84 85 The ESA stated they were still in discussions with their partners on E3 2025 and future shows with the former reportedly planned to have a complete reinvention 86 84 85 On December 12 2023 the ESA announced that E3 had been discontinued citing the new opportunities our industry has to reach fans and partners 87 Pierre Louis said that events like Summer Game Fest were not responsible for the decision to end E3 while the increasing number of publisher specific showcases was a reason He further stated that ReedPop s departure was not solely responsible for their decision to end E3 but helped to inform their choice 88 Events editOverview of E3 events Event name Dates Venue s Location Attendance Presenters Notes E3 1995 May 11 13 1995 Los Angeles Convention Center Los Angeles California 50 000 89 3DO Atari Microsoft Nintendo Sega Sony SNK Debut show E3 1996 May 16 18 1996 57 795 90 Nintendo Sega Scavenger Inc Sony 91 E3 1997 June 19 21 1997 Georgia World Congress Center Georgia Dome Atlanta Georgia 37 000 20 Nintendo Sega Sony Moved to Atlanta due to inability to secure LA Convention Center E3 1998 May 28 30 1998 41 300 92 E3 1999 May 13 15 1999 Los Angeles Convention Center Los Angeles California 55 000 93 E3 2000 May 11 13 2000 45 000 citation needed Microsoft Nintendo Sega Sony E3 2001 May 17 19 2001 62 000 citation needed E3 2002 May 22 24 2002 Microsoft Nintendo Sony E3 2003 May 14 16 2003 60 000 citation needed E3 2004 May 11 14 2004 65 000 citation needed E3 2005 May 18 20 2005 70 000 40 Highest E3 attendance record E3 2006 May 10 12 2006 60 000 94 E3 2007 July 11 13 2007 Santa Monica Airport Santa Monica California 10 000 18 Branded as the E3 Media and Business Summit More limited space to reduce public participation focused more on media and retailer attendees E3 2008 July 15 17 2008 Los Angeles Convention Center Los Angeles California 5 000 24 Lowest E3 attendance record E3 2009 June 2 4 2009 35 000 95 Return to original format and E3 branding allowing additional game development professions access in addition to media and retailers E3 2010 June 14 17 2010 45 600 95 Electronic Arts Konami Microsoft Nintendo Sony Ubisoft E3 2011 June 7 9 2011 46 000 95 E3 2012 June 5 7 2012 45 700 95 E3 2013 June 11 13 2013 48 200 95 Nintendo began their tradition of using pre recorded video events rather than a press conference from this show onward though maintained exhibitor presence on the show floor E3 2014 June 10 12 2014 48 900 95 Electronic Arts Microsoft Nintendo Sony Ubisoft First show open to children 12 and under along with a guardian Nintendo had the Nintendo Kids Corner E3 2014 panel which was mostly open to YouTubers E3 2015 June 16 18 2015 52 200 95 Bethesda Softworks Electronic Arts Microsoft Nintendo Oculus VR Sony Square Enix Ubisoft Introduction of the PC Gaming Show featuring games for personal computers across a range of developers and publishers Since this year Bethesda Softworks held its own annual conference E3 2016 June 14 16 2016 50 300 95 Bethesda Softworks Kadokawa Games Microsoft Nintendo Sony Square Enix Ubisoft From this year until the discontinuation of E3 Electronic Arts did not present at the convention center but at a separate EA Play event in Los Angeles prior to the start of E3 E3 2017 June 13 15 2017 68 400 96 Bethesda Softworks Devolver Digital Intel Microsoft Nintendo Sony Ubisoft First show open to public with 15 000 public passes sold E3 2018 June 12 14 2018 69 200 40 Atlus Bethesda Softworks Devolver Digital Electronic Arts Microsoft Nintendo Sega Sony Square Enix Ubisoft E3 2019 June 11 13 2019 66 100 1 Bethesda Softworks Devolver Digital Microsoft Nintendo Square Enix Ubisoft From this year until the discontinuation of E3 Sony opted not to participate in E3 the first time since the launch of E3 Sony opted to use other video game expos and recorded videos throughout the year to promote their products 97 E3 2020 Cancelled Planned Bandai Namco Entertainment Bethesda Softworks Capcom Devolver Digital Microsoft Nintendo Sega Square Enix Take Two Interactive Ubisoft Warner Bros Interactive Entertainment 98 99 100 Planned to take place from June 9 11 2020 at the Los Angeles Convention Center Cancelled due to concerns regarding the COVID 19 pandemic 60 62 Public passes were planned to be increased to 25 000 E3 2021 June 12 15 2021 65 Online 101 Bandai Namco Entertainment Capcom Gearbox Software Koch Media Microsoft Nintendo Square Enix Sega Take Two Interactive Turtle Beach Ubisoft Verizon Warner Bros Interactive Entertainment Xseed Games Online event due to the COVID 19 pandemic Branded as the Electronic Entertainment Experience due to its online nature Final event held E3 2022 Cancelled Cancelled due to ongoing concerns of the COVID 19 pandemic including the online event 68 71 72 E3 2023 Planned to take place from June 13 16 2023 at the Los Angeles Convention Center 102 Cancelled due to lack of interest and attendance of major publishers 103 ReedPop would have helped organize a new format See also editBrasil Game Show Game Developers Conference Gamercom Gamescom List of gaming conventions Tokyo Game Show PAX ChinaJoyNotes edit Because it was held entirely online E3 2021 was known as the Electronic Entertainment Experience E3 1997 and 1998 were held in Atlanta and E3 2007 was held in Santa Monica References edit a b Makuch Eddie June 13 2019 E3 2019 Attendance Falls Compared To Last Year GameSpot Archived from the original on April 10 2021 Retrieved June 13 2019 E3 Show Info Archived from the original on June 4 2017 Retrieved June 14 2017 Watts Steve June 11 2019 E3 2019 Video game industry readies for major annual showcase CBS Archived from the original on June 21 2019 Retrieved June 21 2019 The Electronic Entertainment Expo more commonly known as E3 is the biggest showcase for video game software hardware and new game tech innovations Yeo Amanda November 17 2018 Sony Is Skipping Out On The Biggest Gaming Event Of The Year Junkee Archived from the original on June 21 2019 Retrieved June 21 2019 E3 2019 schedule From Nintendo and Xbox to Pokemon here s what to look out for at the gaming conference Evening Standard June 6 2019 Archived from the original on June 7 2019 Retrieved June 21 2019 The annual Electronic Entertainment Expo E3 is the largest gaming expo of the year and a chance for the biggest names in gaming to show off their new consoles titles and to set the bar for the rest of the industry a b Sneak Previews GamePro No 93 IDG June 1996 p 28 Thier Dave June 8 2012 E3 is Obsolete But it Doesn t Matter Forbes Retrieved October 18 2012 Miller Ross June 11 2019 E3 2017 schedule your guide to the biggest live streams The Verge Archived from the original on July 6 2019 Retrieved June 21 2019 Makuch Eddie May 16 2017 E3 Opens To The Public For The First Time Ever GameSpot Archived from the original on June 20 2018 Retrieved July 3 2018 Dring Christoffer July 11 2013 A Tale of Two E3s Xbox vs Sony vs Sega MCV Archived from the original on March 4 2016 a b c d e f g h i j k l m n Buckley Sean June 6 2013 Then there were three Sony Microsoft Nintendo and the evolution of the Electronic Entertainment Expo Engadget Archived from the original on September 9 2017 Retrieved May 9 2017 Kohler Chris July 29 2009 July 29 1994 Videogame Makers Propose Ratings Board to Congress Wired Retrieved May 9 2017 Atlanta Chosen as Site for New Trade Show GamePro No 56 IDG March 1994 p 186 E3 Replaces Summer CES PDF GamePro No 76 IDG January 1995 p 211 Archived PDF from the original on November 16 2019 PlayStation Expo Sony Shows Off in Japan Next Generation No 25 Imagine Media January 1997 p 16 And as for next door s E3 Tokyo Sad and tiny Assault Suit Lynos 2 was the biggest stand out in a sea of mediocre edutainment and Myst clones Sony PlayStation Expo 96 GamePro No 101 IDG February 1997 pp 44 45 E3 Tokyo attracted just 30 000 visitors with its mostly edutainment oriented mix of software PS Expo on the other hand played host to 54 000 PlayStation faithful 任天堂もSEGAもSONYもいないE3 Tokyo 96 PC Watch November 1 1996 Archived from the original on June 5 2003 Retrieved April 12 2011 a b c Varanini Giancarlo E3 Past Present and Future Gamespot Archived from the original on May 10 2016 Retrieved June 16 2016 Gallager James June 3 2010 PlayStation at E3 1997 PlayStation Blog Archived from the original on November 12 2017 Retrieved May 9 2017 a b E3 Attendance Drops GamePro No 108 IDG September 1997 p 22 E365 Archived from the original on October 13 2007 a b Fisher Ken July 30 2006 E3 game trade show not canceled but will be downsized Archived from the original on July 25 2012 Retrieved June 2 2007 ESA confirms much smaller E3 in 07 Gamespot July 31 2006 Archived from the original on April 13 2009 Retrieved June 2 2007 a b c Sinclar Brendan August 1 2016 That time the industry almost killed E3 GamesIndustry biz Archived from the original on June 22 2017 Retrieved May 9 2017 Martin Matt July 21 2008 E3 is headed for extinction Pachter GamesIndustry biz Archived from the original on November 12 2017 Retrieved May 9 2017 Boyer Brandon July 16 2007 Pachter E3 Was A Terrible Disappointment Gamasutra Archived from the original on November 12 2017 Retrieved May 9 2017 Alexander Leigh August 30 2009 Why We Love To Hate Activision And Might Be Wrong Kotaku Archived from the original on October 14 2019 Retrieved January 19 2020 a b Kohler Chris March 8 2016 It s the End of E3 As We Know It Wired Retrieved February 8 2017 Staff February 9 2017 This move is long overdue Industry responds to E3 going public GamesIndustry biz Archived from the original on February 25 2021 Retrieved February 9 2017 Pierson David Villarreal Whip June 16 2015 E3 gains publicity by letting in video game fans for the first time Los Angeles Times Archived from the original on February 11 2017 Retrieved February 7 2017 Brightman James June 17 2016 E3 Live completely disappoints fans GamesIndustry biz Archived from the original on February 11 2017 Retrieved February 8 2017 Crecente Brian February 8 2017 E3 2017 will open up 15 000 tickets for purchase by the public Polygon Archived from the original on February 8 2017 Retrieved February 8 2017 Carter Chris February 8 2017 E3 is open to the public this year 15 000 tickets go on sale Monday Destructoid Archived from the original on November 11 2020 Retrieved February 8 2017 Green Holly June 14 2017 E3 Is Too Crowded Now And That Sucks Paste Archived from the original on July 2 2019 Retrieved June 15 2017 Sinclair Brendan June 14 2017 Fan reaction to E3 mixed GamesIndustry biz Archived from the original on February 24 2021 Retrieved June 15 2017 McAloon Alissa February 6 2018 Though still open to the public E3 2018 has dedicated industry only hours Gamasutra Archived from the original on October 1 2020 Retrieved February 6 2018 Makedonski Brett October 16 2017 E3 has a new logo and it s automatically better than the old one Destructoid Archived from the original on February 5 2018 Retrieved October 16 2017 Makuch Eddie June 15 2017 E3 2017 Attendance Revealed Future In LA Uncertain GameSpot Archived from the original on March 8 2021 Retrieved June 15 2017 Drung Christopher June 21 2017 ESA ponders E3 s future GamesIndustry biz Archived from the original on June 22 2017 Retrieved June 22 2017 a b c Lemon Marshall June 15 2018 E3 2018 attendance was highest since 2005 VG247 Archived from the original on November 9 2020 Retrieved June 15 2018 Makuch Eddie June 14 2018 E3 2019 Dates Announced And It s The Final Show Confirmed For Current Venue GameSpot Archived from the original on June 15 2018 Retrieved June 14 2018 Minotti Mike November 15 2018 Sony is skipping E3 2019 Venture Beat Archived from the original on November 16 2018 Retrieved November 15 2018 Shirr Ian February 11 2019 Sony s Shawn Layden wants fewer bigger PlayStation games CNet Archived from the original on February 12 2019 Retrieved February 11 2019 PlayStation Skipping E3 2019 Is A Mistake Says Analyst WWG Archived from the original on November 18 2018 Retrieved November 17 2018 a b Crecente Brian May 10 2019 Inside the Disarray Facing the Video Game Organization Behind E3 Variety Archived from the original on March 5 2022 Retrieved March 5 2022 a b Amore Samson June 13 2019 E3 Show Goes on Despite Static Exhibitor Growth Los Angeles Business Journal Archived from the original on March 5 2022 Retrieved March 5 2022 a b Liao Shannon June 11 2021 The origin and evolution of E3 The Washington Post Archived from the original on January 19 2023 Retrieved March 5 2022 Dring Christopher August 3 2019 E3 accidentally leaks personal details of journalists YouTubers and analysts GamesIndustry biz Archived from the original on August 5 2019 Retrieved August 5 2019 Gera Emily August 5 2019 E3 organisers previously leaked over 6000 more names Rock Paper Shotgun Archived from the original on August 6 2019 Retrieved August 5 2019 Robinson Andy August 5 2019 E3 organiser sorry for media leak ahead of potential legal action Video Games Chronicle Archived from the original on December 23 2019 Retrieved January 13 2020 Alexander Julia January 30 2020 E3 organizer says it s tightened security after accidentally doxxing thousands of attendees The Verge Archived from the original on January 31 2020 Retrieved January 30 2020 McCarthy Caty February 13 2020 The President of The ESA On The Waning of Big Names at E3 Winning Back Media s Trust and More USGamer Archived from the original on March 8 2021 Retrieved February 13 2020 During the last day of the fair in 2019 it was confirmed that E3 would be held at the LACC for at least another year with the 2020 edition Push Square June 13 2019 Archived from the original on July 7 2019 Retrieved June 13 2019 Lanier Liz May 17 2019 Activision EA Both Forgo E3 Show Floor Presence For 2019 Variety Archived from the original on March 2 2021 Retrieved May 23 2019 Futter Mike September 16 2019 E3 2020 planning document proposes overhaul with queuetainment new floor plan industry only day GameDaily biz Archived from the original on September 17 2019 Retrieved September 16 2019 Dring Christopher January 13 2020 PlayStation will not participate in E3 2020 GamesIndustry biz Archived from the original on January 13 2020 Retrieved January 13 2020 Moyse Chris January 14 2020 ESA statement promises new experiences and activations in response to Sony no show Destructoid Archived from the original on September 26 2020 Retrieved January 14 2020 Dring Christopher January 12 2020 Geoff Keighley will not participate in E3 2020 GamesIndustry biz Archived from the original on February 12 2020 Retrieved January 14 2020 Spangler Todd March 4 2020 E3 Organizers Actively Assessing Coronavirus Outbreak Still Planning to Hold June Event in L A Variety Archived from the original on April 8 2020 Retrieved March 4 2020 a b Spangler Todd March 11 2020 E3 2020 Canceled After Overwhelming Concerns About Coronavirus Variety Archived from the original on April 8 2020 Retrieved March 11 2020 News E3 2020 Cancelled Due To Growing Concerns Over COVID 19 Virus Entertainment Software Association March 11 2020 Archived from the original on March 11 2020 Retrieved March 11 2020 a b Chalk Andy April 7 2020 E3 2021 dates revealed but the 2020 online experience isn t going to happen PC Gamer Archived from the original on April 8 2020 Retrieved April 7 2020 Spangler Todd May 1 2020 Summer Game Fest 2020 Steps in to Fill E3 Void for Video Game Biz Variety Archived from the original on September 30 2020 Retrieved May 1 2020 Gurwin Gabe March 11 2020 E3 2021 Is Still Happening Next Year GameSpot Archived from the original on March 12 2020 Retrieved March 11 2020 a b Valentine Rebekah April 3 2020 The ESA sets dates for E3 2021 GamesIndustry biz Archived from the original on June 6 2020 Retrieved April 3 2020 Robinson Andy February 8 2021 E3 pushes forward with plans for a digital 2021 event Video Games Chronicle Archived from the original on July 7 2021 Retrieved February 8 2021 Robinson Andy February 27 2021 E3 s 2021 live event has been cancelled LA city documents claim Video Games Chronicle Archived from the original on February 27 2021 Retrieved February 27 2021 a b c Valentine Rebekah January 6 2022 E3 2022 Cancels In Person Event While Digital Show Remains Uncertain IGN Archived from the original on January 7 2022 Retrieved January 7 2022 Franzese Tomas E3 2021 online portal is an insult to us all and the worst game of the year Inverse Archived from the original on August 11 2023 Retrieved February 25 2022 June 2021 Ali Jones 16 June 16 2021 E3 2022 will be an in person event according to Los Angeles mayor gamesradar Archived from the original on June 19 2021 Retrieved June 21 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint numeric names authors list link a b Valentine Rebekah March 31 2022 E3 2022 Digital and Physical Has Officially Been Canceled IGN Archived from the original on July 10 2022 Retrieved March 31 2022 a b Parrish Ash March 31 2022 E3 2022 is canceled The Verge Archived from the original on June 3 2022 Retrieved June 3 2022 Grayson Nathan June 7 2022 E3 video game convention will return in 2023 says parent company Washington Post Archived from the original on June 8 2022 Retrieved June 14 2022 Spangler Todd July 7 2022 E3 Sets Return to L A in 2023 After Three Year Hiatus Variety Archived from the original on October 8 2022 Retrieved July 7 2022 E3 is returning in June 2023 with separate Business Days and Gamer Days PC Gamer September 26 2022 Archived from the original on September 26 2022 Retrieved September 26 2022 Bailey Kat January 30 2023 Exclusive Xbox Nintendo and Sony Won t Be Part of E3 2023 IGN Archived from the original on January 30 2023 Retrieved January 30 2023 Peters Jay February 24 2023 Nintendo confirms it won t be part of E3 2023 The Verge Archived from the original on February 24 2023 Retrieved February 24 2023 Bailey Kat March 11 2023 Xbox Confirms It Won t be on E3 2023 Showfloor IGN Archived from the original on March 11 2023 Retrieved March 11 2023 Zwiezen Zack March 28 2023 Ubisoft Is Skipping E3 2023 As The Show Continues To Fall Apart Kotaku Archived from the original on March 28 2023 Retrieved March 28 2023 Bailey Kate March 29 2023 Rumors Swirl Around E3 s Future as Sega Even More Publishers Back Out IGN Archived from the original on March 29 2023 Retrieved March 29 2023 Valentine Rebekah March 30 2023 E3 Has Been Canceled IGN Archived from the original on April 2 2023 Retrieved March 30 2023 Dring Christopher March 30 2023 E3 2023 is cancelled ESA tells us why GamesIndustry biz Archived from the original on March 30 2023 Retrieved March 30 2023 E3 2024 and 2025 cancelled according to Los Angeles tourism department Eurogamer net June 22 2023 Archived from the original on June 22 2023 Retrieved June 25 2023 a b E3 2024 in doubt as organiser exits and location abandoned Eurogamer net September 7 2023 Retrieved September 11 2023 a b E3 confirms no 2024 LA event with complete reinvention reportedly planned for 2025 VGC September 7 2023 Retrieved September 9 2023 E3 2024 and 2025 aren t canceled yet Engadget Archived from the original on June 22 2023 Retrieved June 23 2023 Park Gene December 12 2023 E3 once gaming s biggest expo is officially dead The Washington Post Retrieved December 12 2023 Rousseau Jeffery December 14 2023 ESA CEO says ending E3 was based on shifting industry needs GamesIndustry biz Retrieved December 14 2023 Patterson Patrick May 12 2012 This Week in Gaming History How E3 1995 changed gaming forever syfygames com Archived from the original on December 25 2015 Retrieved June 18 2019 Data Stream Next Generation No 20 Imagine Media August 1996 p 26 E3 Nintendo Rekindles Mario s Magic Next Generation No 20 Imagine Media August 1996 pp 25 26 E3 Attracts Over 41 000 GameSpot June 2 1998 Archived from the original on October 12 2000 Retrieved December 10 2022 Saltzman Marc May 27 1999 Untitled The Toronto Star p 117 Archived from the original on February 4 2024 Retrieved February 4 2024 via Newspapers com Jenkins David May 15 2006 E3 2006 Gets 60 000 Attendees Game Developer Archived from the original on April 4 2023 Retrieved April 4 2023 a b c d e f g h Sean Hollister July 10 2023 E3 is dead how big was it anyhow The Verge E3 2017 Closes After Welcoming 68 400 Attendees E3 July 15 2017 Archived from the original on August 3 2019 Retrieved January 13 2020 Sony Interactive Entertainment Is Not Attending E3 In 2019 Game Informer November 15 2018 Retrieved November 16 2018 Devolver Digital confirms it is heading to E3 2020 VG247 February 19 2020 Archived from the original on February 20 2020 Retrieved July 13 2020 Phil Spencer Confirms Xbox Will Be at E3 2020 IGN Archived from the original on January 14 2020 Retrieved January 13 2020 Nintendo Xbox And Multiple Third Party Publishers Commit To E3 2020 Nintendo Life Archived from the original on February 13 2020 Retrieved February 12 2020 Robinson Andy February 8 2021 E3 pushes forward with plans for a digital 2021 event Video Games Chronicle Archived from the original on July 7 2021 Retrieved February 8 2021 When is E3 2023 Dates confirmed for next year s expo September 26 2022 Archived from the original on December 2 2022 Retrieved September 26 2022 Valentine Rebekah March 30 2023 E3 Has Been Canceled IGN Archived from the original on April 2 2023 Retrieved March 30 2023 External links edit nbsp Wikimedia Commons has media related to Electronic Entertainment Expo Listen to this article 22 minutes source source nbsp This audio file was created from a revision of this article dated 14 April 2021 2021 04 14 and does not reflect subsequent edits Audio 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