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Wikipedia

Hasbro

March 24, 2023

Hasbro, Inc. (/ˈhæzbroʊ/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island.[5] Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020 over 81.5% of its shares were held by large financial institutions.[6]

Hasbro, Inc.
Logo used since 2008
Formerly
  • Hassenfeld Brothers
    (1923–1968)
  • Hasbro Industries
    (1968–1984)
  • Hasbro Bradley
    (1984–1985)
TypePublic
IndustryToys and entertainment
Founded1923; 100 years ago (1923)
Founders
  • Henry Hassenfeld
  • Hillel Hassenfeld
  • Herman Hassenfeld
Headquarters
Pawtucket, Rhode Island
,
U.S.
Area served
Worldwide
Key people
  • Richard Stoddart (Chairman)
  • Chris Cocks (CEO)
Products
Brands
Revenue US$5.86 billion (2022)[1]
US$407.7 million (2022)[1]
US$203.5 million (2022)[1]
Total assets US$9.2959 billion (2022)[1]
Total equity US$2.8619 billion (2022)[1]
Owners
Number of employees
5,600[3] (2021)
Divisions
Subsidiaries
Websitecorporate.hasbro.com
Footnotes / references
[1][3]

Among its products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony, and with the Entertainment One acquisition in 2019, franchises like Peppa Pig and PJ Masks. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Warner Bros. Discovery.

History

Hassenfeld Brothers

Three Polish-Jewish brothers,[7][8][9][10] Herman, Hillel, and Henry Hassenfeld,[11] founded Hassenfeld Brothers in Providence, Rhode Island, in 1923, a company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. In 1926, Hassenfeld Brothers was incorporated; Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils when their pencil supplier began making pencil cases as well.[11]

Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. The company entered the plastic fields during World War II to support its toy line.[11] Hassenfeld Brothers' first popular toy was Mr. Potato Head,[11] which the company purchased from George Lerner in 1952. In 1954, the company became a Disney major licensee.[11]

In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961. In 1963 the company introduced Flubber, but reports of sore throats and rashes from the product and knock-offs prompted an investigation by the Food and Drug Administration and a voluntary recall by Hassenfeld Brothers.[12] The company was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series. Instead, Hassenfeld Brothers produced the G.I. Joe toy in 1964 which they termed an "action figure" in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe accounted for two-thirds of Hassenfeld's sales.[11]

Hasbro Industries

The company had previously sold toys under the Hasbro trade name, and it shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public. The unpopular Vietnam War was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure-oriented.[11] Its promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro Toy!" in television commercials and print ads. Also in 1969, Hasbro bought Burt Claster Enterprises which produced "Romper Room" and had just begun a Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to post a $1 million loss for the year.[11]

In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M. Nixon's Family Assistance Plan which subsidized day care for working mothers. By 1975, the company had ended the nursery chain. Hasbro also entered the cookware field with the Galloping Gourmet line based on a television cooking show.

Two new 1970s toys were public relations disasters. One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata. On December 19, 1988, the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.[13] The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a "junior junkie" kit. Both were recalled. Romper Room and its toy line had continued success, although Action for Children's Television citizens group considered the program to be an advertising channel for toys.[11]

Merrill Hassenfeld took over as CEO in 1974, and his son Stephen D. Hassenfeld became president. The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I. Joe's declining sales. Hasbro ended the G.I. Joe line in 1975 because of the rising prices of plastic and crude oil. In 1977, Hasbro's losses were $2.5 million, and the company held a large debt load. That same year, Hasbro acquired licensing rights to Peanuts cartoon characters. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending relative to profits than did the toy division.

With Merrill's death in 1979, Harold did not recognize Stephen's authority as the successor to the chairman and CEO position. As a solution, Hasbro spun off Empire Pencil in 1980, which was the nation's largest pencil maker, with Harold trading his Hasbro shares for those of Empire. Stephen then became both the CEO and chairman of the board. Between 1978 and 1981, Stephen reduced the Hasbro product line by one-third and its new products by one-half. Hasbro focused on simple, low-cost, longer life-cycle toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which went bust in the early 1980s.

In 1982, Hasbro revived its G.I. Joe line with the help of Marvel Comics, as an anti-terrorist commando based on current events. The company launched the successful Transformers toy line along with a children's animated TV series two years later. With the toys and TV series being popular, Stephen Hassenfeld posed with the toys for a People magazine cover photo.

In 1982, Hasbro produced the successful toy franchise My Little Pony. In 1983, they purchased GLENCO Infant Items, a manufacturer of infant products and the world's largest bib producer, and Knickerbocker Toy Company, a struggling Warner Communications subsidiary. Hasbro paid 37% of its stock to Warner, which was paid into Hasbro's executive-controlled voting trust, and also received a cash infusion. In 1984, Alan G. Hassenfeld took over as president from his brother Stephen, who continued as CEO and chairman. That same year, the company was the nation's sixth best-selling toymaker, and then acquired the Milton Bradley Company, which was the nation's fifth best-selling toymaker. This brought The Game of Life, Twister, Easy Money, and Playskool into the Hasbro fold and transformed Hasbro into Hasbro Bradley. Stephen Hassenfeld became the merged company's president and CEO, with Milton Bradley chief James Shea Jr. taking the chairman position. However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions.[11]

Hasbro

1985–2007

In 1985, the company changed its name again to just Hasbro, Inc.[11] The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design. Hasbro won the suit.[14]

In the mid-1980s, Hasbro moved past Mattel to become the world's largest toy company. Hasbro then moved to outsell Mattel's Barbie in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987. Hasbro followed up in 1988 with Maxie, a Barbie-sized blonde doll, so that Barbie clothing and accessories would fit. Maxie lasted until 1990.[11]

Under Alan's initiative in the late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price. This increased international sales from $268 million in 1985 to $433 million in 1988.[11]

In 1988, Hasbro purchased part of Coleco Industries' indoor and outdoor children's furniture and ride-on toy product lines for $21 million including two just closed manufacturing plants in Amsterdam, N.Y.[15] In July 1989, Hasbro acquired bankrupt Coleco for $85 million.[16] Stephen Hassenfeld died later that year with the company having gone from sales of $104 million in the year he took control to 1989 sales of over $1.4 billion.[11]

Alan succeeded Stephen as chairman and CEO. In 1991, Hasbro purchased Tonka Corp. for $486 million, along with its units Parker Brothers, the maker of Monopoly, and Kenner Products. Milton Bradley and Parker Brothers were merged into one division. Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico.[11]

Alan saw the Far East as an important market to expand. In 1992, Hasbro purchased Nomura Toys Ltd. in Japan, and majority ownership of Palmyra, a Southeast Asian toy distributor. These increased the proportion of international sales from 22% in 1985 to 45% ($1.28 billion) in 1995. In 1993, Hasbro lost its bid for J. W. Spear & Sons, a U.K.-based game maker, to Mattel.[11]

In the US, Hasbro's growth since 1980 was from acquisitions and the leveraging of the new assets. New product development was not as successful except for film and TV tie-in product lines with Jurassic Park and Barney. Thus, US sales were stagnant in the early 1990s, falling from 1993 to 1995. To turn domestic performance around in 1994, Hasbro merged the Hasbro Toy, Playskool, Playskool Baby, Kenner, and Kid Dimension units into the Hasbro Toy Group. Meanwhile, Mattel purchased Fisher-Price and retook the top spot in the toy industry.[11]

Hasbro Interactive was started in 1995 and released the Monopoly game on CD-ROM. Mattel also proposed a merger that year, but was turned down by the Hasbro board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly Toys "R" Us.[11]

In 1998, Hasbro bought Avalon Hill for $6 million[17][18] and Galoob for $220 million.[19] That same year, Milton Bradley merged with Parker Bros. to form Hasbro Games. In 1999, Hasbro paid $325 million for rights to Pokémon toys.[20] The same year, Wizards of the Coast was bought in a deal worth $325 million.[21] Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive was sold to Infogrames, a French software concern, for $100 million.[22] Hasbro entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.[23]

2008–2018

In 2008, Hasbro acquired game maker Cranium, Inc. for $77.5 million. The deal was announced on January 4 and closed on January 25.[24]

Hasbro and Universal Pictures signed an agreement in February 2008 to derive four films from seven Hasbro properties for production.[25] In May, Bennett Schneir was hired to lead its Hasbro Films division,[26] while Hasbro also reacquired series based on their properties from Sunbow Productions.[27]

The year of his promotion to CEO of Hasbro, Brian Goldner was named CEO of the year by News Corp affiliate website MarketWatch.com.[28] Goldner became the first person not from the founding Hassenfeld family to hold the position.

In 2009, the Milton Bradley and Parker Bros. brands were retired after eleven years and eight years of Hasbro ownership respectively. That same year, Hasbro Studios was formed for TV development, production and distribution. On December 11, 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their LA-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content.[29]

Hasbro collaborated with Discovery on The Hub, a cable television network targeting younger children and families, which launched on October 10, 2010. The venture found unexpected success with the revival of the My Little Pony franchise, My Little Pony: Friendship Is Magic, which became the network's highest-rated program and attracted a significant cult following[30] among teens and adults.[31] The Hub Network was rebranded as Discovery Family on October 13, 2014

Hasbro Also collaborated With USP Studios on Kids TV a Cable television network targeting younger children and families, Which launched on October 12, 2010. The venture found unexpected sucess with the revivial of the Supremes franchise, Super Supremes Non-stop Nursery Rhymes, which became the network's highest-rated program and significant cult following among teens and adults.

In 2013, Hasbro renewed its deal to produce Marvel Comics and Star Wars toys through at least 2020.[32]

In 2011, Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, earning the company praise from Greenpeace executive director Phil Radford, who said: "The new Hasbro policy will also increase the recycled and Forest Stewardship Council (FSC) certified paper in its toy packaging. Hasbro's new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them."[33]

By April 2011, Hasbro started 360 Manufacturing Services, a contract OEM game manufacturing operating out of Hasbro's USA plant.[34] Having been absent from the building block market since the failure of the Built to Rule line, Hasbro re-entered the market with the Kre-O line in late 2011, starting with some Transformers-based sets.[23]

In 2012, Hasbro received a US$1.6 million tax credit from the state of Rhode Island with a promise to create 245 new jobs in the state. Instead, they laid off more than 125 workers. This was followed in 2013 with further layoffs of North American workers, amounting to 10% of its salaried employees. Meanwhile, CEO Brian Goldner signed a new five-year contract.[35][36][37] As of fiscal year 2012, Goldner had a total calculated compensation of $9,684,285.[38] On July 9, 2013, Backflip Studios sold a 70% stake in the company to Hasbro for $112 million in cash.[39]

On November 6, 2012, it was rumored that The Walt Disney Company was discussing a multi-billion dollar deal to acquire Hasbro.[40][41] While Hasbro declined to discuss the rumor, advisors stated there was "absolutely nothing going on" they knew of between the two companies.[42][43] Additionally, financial analysts said the deal was illogical, as the rumor came out just a week after Disney had acquired Lucasfilm.[41][43]

Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years."[44]

On November 12, 2014, it was reported that Hasbro was in talks to buy DreamWorks Animation. The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for Jeffrey Katzenberg to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions.[45] Two days later, the talks were reported to have fallen through.[46]

On July 14, 2015, the company announced the intent to sell its last two factories, in Ireland and East Longmeadow, Massachusetts (including its 360 Manufacturing Services), to Cartamundi. The deal was set to close in sixty days. Hasbro signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant.[47]

With Mattel adding two competing lines, and the expiration of their Disney Princess license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. DCP was also attempting to evolve the brand from one of them less as damsels and more as heroines. In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1, 2016.[48]

On July 13, 2016, Hasbro acquired Dublin-based Boulder Media Limited and placed it under the control of its chief content officer.[49] Hasbro announced that it would launch its own convention, named HasCon, and featuring "all things Hasbro" in 2016, with the inaugural event being held at the Rhode Island Convention Center in September 2017.[50]

On November 10, 2017, the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel, Inc.[51][52] At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion.[52] On November 15, 2017, Reuters reported that Mattel rejected the offer.[53] On February 27, 2018, Variety reported in a detailed article that Hasbro came close to buying Lionsgate, but the deal fell through.[54]

2018–present

On February 16, 2018, Saban Brands appointed Hasbro as the global master toy licensee for Power Rangers with a future option to purchase the franchise.[55] On May 1, 2018, Hasbro agreed to purchase Power Rangers and other entertainment assets from Saban Brands for US$522 million in cash and stock with the licensing fee recently paid with credit. The sale, which also included My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and additional properties, was expected to close in the second quarter.[56]

On October 19, 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys.[57]

In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands. On May 1, 2018, the Monopoly Mansion hotel agreement was announced by Hasbro, with M101 Holdings overseeing construction and M101's Sirocco Group assigned to manage the hotel when it opened in 2019.[58] Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers, with the first to be opened in Singapore in fall/winter 2019.[59] In November, the company issued a license for family entertainment centers to Kilburn Live, who were to launch a new division for the centers.[60] That December, the company granted a license for theme parks to Imagine Resorts and Hotels, co-founded by Bruce Neviaser. Neviaser had previously co-founded Great Lakes Companies, which launched Great Wolf Resorts indoor waterpark resorts. On December 18, 2019, Hasbro and West Edmonton Mall announced that Galaxyland would get a makeover, with rides being redone and renamed to Hasbro properties. Construction was begun later that month and scheduled to wrap up in late 2020.[61]

On August 22, 2019, Hasbro announced its purchase of Entertainment One for about US$4 billion.[62] The deal was completed on December 30, 2019.[63]

On October 24, 2019, Hasbro announced the closing of Backflip Studios,[64] while its Wizards of the Coast subsidiary purchased Tuque Games in October.[65]

On February 28, 2020, Hasbro announced that Campbell Arnott's former CMO David McNeil had joined the company as the managing director for Pacific operations.[66]

On September 30, 2020, Renegade Game Studios announced they had acquired licensing for creating tabletop games for multiple Hasbro brands. Several of the games would be using the 5E role-playing system owned by Hasbro's subsidiary Wizards of the Coast.[67][68]

On February 25, 2021, during the 2021 Investor Event, Hasbro announced a company reorganization with three divisions: Consumer Products, Entertainment, and Wizards & Digital.[69][70] The Wall Street Journal reported that "Hasbro's net revenue fell 8% last year to $5.47 billion, due in part to retail shutdowns related to Covid-19," however, its Wizards of the Coast subsidiary "posted revenue of $816 million last year, up 24% from 2019, fueled by what Hasbro says were record years for" Dungeons & Dragons and Magic: The Gathering.[69] ICv2 reported, "the WotC and Digital Gaming segment is over $112 million more than the operating profit for Hasbro's entire consumer products segment" and that "Wizards of the Coast on its own is also more profitable than Hasbro's consumer products segment [...]. From the outside, Hasbro looks like a toy company, but with these numbers, it's revealed to be a geek game company with toy and entertainment divisions".[71]

In April, 2021, Hasbro agreed to sell eOne Music unit to Blackstone for $385 million, offloading part of the Entertainment One operations that it acquired in 2019.[72]

Hasbro's longtime CEO Brian Goldner died on October 12, 2021, after a 7-year battle with cancer.[73][74] Richard Stoddart served as the interim CEO of the company following Goldner's death; Chris Cocks was named as Goldner's successor on January 5, 2022, and became CEO on February 25, 2022.[75] Cocks was formerly the president and chief operating officer of Wizards of the Coast, a division of Hasbro.[75]

In June 2022, Hasbro defeated a board challenge from activist investor Alta Fox Capital Management LLC.[76][77] The hedge fund company, which owns a 2.5% stake of Hasbro, had been pushing to spin out Wizards of the Coast[78][79] "into its own company in an attempt to create what they saw was more value by making a second publicly traded company with a more profitable line of business".[80]

On November 17, 2022, Hasbro announced they had put Entertainment One up for sale. This includes their film and TV business but would exclude the company's children's division, so eOne franchises like Peppa Pig would remain under Hasbro.[81] On March 15, 2023, it was reported that Fremantle, Lionsgate and Legendary Entertainment are interested in the buyout.[82]

Subsidiaries

Consumer products

Entertainment

Wizards & Digital

Former

Toys and games

Main article: List of Hasbro toys

Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines (past and present) are:

Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Waddingtons, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s)[citation needed]. As a result, it has well known and top selling games such as:

Main article: List of Hasbro games

Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition","Scrabble Junior", and "Scrabble Onyx Edition".

Hasbro also offers Game of skill such as:

They also formerly sold:

  • Brain Warp and its sister products which include Brain Shift, Brain Bash, Death Star Escape, Hyperslide and Torx.
  • Bull's-Eye Ball

Hasbro also offers a memory game called Simon which involves memorising sequences of colors and lights.

In 1995, Hasbro began a short-lived video game development and publishing venture called Hasbro Interactive, but disbanded it in 2001 when it was bought by the now defunct Infogrames. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as Activision, Electronic Arts, and THQ. Following the rise of smartphones and tablet PCs in the 2010s, as well as major video gaming publishers cutting back on releasing games based on licensed IPs for various reasons, such as economic slumps, several of Hasbro's brands were licensed towards mobile game developers such as Gameloft, releasing their games under the label Hasbro Gaming.

On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market. The Tooth Tunes, released in early 2007, transmits music from the jawbone to the ear when the bristles touch the teeth.

Criticism and controversy

In 2007, a workers' rights group investigated several of Hasbro's Chinese suppliers and found that, in one instance, a toy factory in China's Guangxi Province had hired 1000 junior high school students. The same group discovered other widespread labor violations, including unsafe working conditions, mandatory overtime, verbal abuse and sexual harassment of employees. Hasbro issued a statement, saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of [its] ongoing safety review efforts." Critics pointed out that Hasbro had no official regulatory control of these factories. Hasbro responded by hiring independent auditors. These auditors make unannounced visits to the East Asian subcontractors. Reports then emerged that the factory managers have been coached in how to fool the auditors.[108]

Hasbro has also been criticized for focusing some of its products on specific demographic groups. For example, a letter spread widely on social media in November 2012 written by a six-year-old Irish girl complaining about the lack of female characters in the guessing game Guess Who?[35] This garnered attention in the press after the girl's mother posted the exchange on her blog.[109] Guess Who? had previously received complaints over gender and ethnic bias in its choice of 24 images.[35]

Hasbro primarily sells toys directed at either the girl or boy markets. As such, there have been criticisms that Hasbro's toys reinforce gender stereotypes. For example, in December 2012, 13-year-old McKenna Pope started a campaign on Change.org, calling on the company to create a "boy-friendly" version of the popular Easy-Bake Oven and to feature boys on their packaging and materials.[110][111] Within a week, over 30,000 people signed her petition.[112]

Hasbro was criticized for "sexist" product design when its 2015 Star Wars Monopoly board game failed to feature Rey, the female protagonist in Star Wars: The Force Awakens, while including all of the supporting male characters. Hasbro explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.[113] On January 5, 2016, Hasbro announced that Rey would be included in future versions. Hasbro later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece, because retailers (especially in the United States) showed "insufficient interest" after having already purchased stock of the first release.[114]

On October 2, 2015, Lorraine Markham sued Hasbro for breach of contract for failure to pay royalties to her. She was seeking a declaration from the U.S. District Court in Providence that her husband Bill Markham was the sole creator of The Game of Life.[115]

On August 7, 2020, Hasbro produced a DreamWorks Animation Troll doll device for pre-school age children which had an unadvertised activator on the doll's private parts that caused the device to emit several audio recordings that were questioned by some American mothers; in particular one of them posted a Facebook video stream that went viral. In it, she questioned whether the intent was to groom children for depravity: "It makes a gasping sound when you touch her privates. And to me it's just like sexual sounds, and it's so disturbing. This is 100% why I say that they have been GROOMING kids all along." A Hasbro senior officer for global communications quickly back-pedalled and protested that it was "not intentional" and the company removed the device from the marketplace. A writer for USA Today opined that "We rate the claim that the doll was designed to groom children as PARTLY FALSE."[116]

In late December of 2022, continuing into 2023, Hasbro and subsidiary company Wizards of the Coast fell under a fire of backlash from Dungeons & Dragons fans due to leaked information indicating the companies planned to revoke a longstanding open license and to replace it with one that imposed severe new regulations on content created under the previous license agreement.[117] The legality of this move by Hasbro has been debated.

Conventions

HasCon (2017)

HasCon was a fan convention created by Hasbro to promote its various licensed properties, including Transformers, G.I. Joe, My Little Pony: Friendship Is Magic, and Magic: The Gathering. It thus replaces the previous fan convention from Fun Publications, BotCon.[118] However, Fun Publications' G. I. Joe Convention continued to be held as of 2017. It was subsequently announced that the first HasCon is scheduled for September 8–10, 2017, at the Rhode Island Convention Center. Meanwhile, Summer Hayes, LLC., which organizes My Little Pony Fair convention, has announced that their convention will not be held for 2017, and would collaborate with HasCon instead.

There was supposed to be a HasCon event in 2019 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island, but it has since been cancelled due to the COVID-19 pandemic.[119][120]

Hasbro Pulse Con (2020–present)

Hasbro Pulse Con is a virtual convention held through the Hasbro Pulse website, following the cancelation of HasCon 2019 due the COVID-19 pandemic. Since 2020, three yearly conventions were made at the moment.

Other

  • BotCon (1994–2002/2005–2016)
  • OTFCC (2003–2004)
  • G.I. Joe Collectors Club (by Fun Publications, 2005–2016)
  • Transformers Collectors Club (by Fun Publications, 2005–2018)

Other media

See also

References

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External links

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March 24, 2023
hasbro, syllabic, abbreviation, original, name, hassenfeld, brothers, american, multinational, conglomerate, holding, company, incorporated, headquartered, pawtucket, rhode, island, owns, trademarks, products, kenner, milton, bradley, parker, brothers, wizards. Hasbro Inc ˈ h ae z b r oʊ a syllabic abbreviation of its original name Hassenfeld Brothers is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket Rhode Island 5 Hasbro owns the trademarks and products of Kenner Milton Bradley Parker Brothers and Wizards of the Coast among others As of August 2020 over 81 5 of its shares were held by large financial institutions 6 Hasbro Inc Logo used since 2008FormerlyHassenfeld Brothers 1923 1968 Hasbro Industries 1968 1984 Hasbro Bradley 1984 1985 TypePublicTraded asNasdaq HASS amp P 500 componentIndustryToys and entertainmentFounded1923 100 years ago 1923 FoundersHenry HassenfeldHillel HassenfeldHerman HassenfeldHeadquartersPawtucket Rhode Island U S Area servedWorldwideKey peopleRichard Stoddart Chairman Chris Cocks CEO ProductsToysPuzzlesBoard gamesWargamesRPGSports equipmentsElectronic gamesBrandsG I JoeMonopolyNerfPlayskoolMy Little PonyTransformersPeppa PigPJ MasksPower RangersLittlest Pet ShopTonkaRevenueUS 5 86 billion 2022 1 Operating incomeUS 407 7 million 2022 1 Net incomeUS 203 5 million 2022 1 Total assetsUS 9 2959 billion 2022 1 Total equityUS 2 8619 billion 2022 1 OwnersThe Vanguard Group 10 8 2 Capital Research Global Investors 9 8 2 BlackRock 8 4 2 Alan G Hassenfeld 6 1 2 Number of employees5 600 3 2021 DivisionsHasbro Consumer Products USHasbro Consumer Products InternationalWizards of the Coast 4 SubsidiariesHasbro Studios LLC Entertainment One sale pending Websitecorporate wbr hasbro wbr comFootnotes references 1 3 Among its products are Transformers G I Joe Power Rangers Rom the Space Knight Micronauts M A S K Monopoly Furby Nerf Twister and My Little Pony and with the Entertainment One acquisition in 2019 franchises like Peppa Pig and PJ Masks The Hasbro brand also spawned TV shows to promote its products such as Family Game Night on the Discovery Family network a joint venture with Warner Bros Discovery Contents 1 History 1 1 Hassenfeld Brothers 1 2 Hasbro Industries 1 3 Hasbro 1 3 1 1985 2007 1 3 2 2008 2018 1 3 3 2018 present 2 Subsidiaries 2 1 Consumer products 2 2 Entertainment 2 3 Wizards amp Digital 2 4 Former 3 Toys and games 4 Criticism and controversy 5 Conventions 5 1 HasCon 2017 5 2 Hasbro Pulse Con 2020 present 5 3 Other 6 Other media 7 See also 8 References 9 External linksHistory EditHassenfeld Brothers Edit Three Polish Jewish brothers 7 8 9 10 Herman Hillel and Henry Hassenfeld 11 founded Hassenfeld Brothers in Providence Rhode Island in 1923 a company selling textile remnants Over the next two decades the company expanded to produce pencil cases and school supplies In 1926 Hassenfeld Brothers was incorporated Hillel left for another textile business while Henry took charge of the corporation They began making their own pencils when their pencil supplier began making pencil cases as well 11 Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys and they became primarily a toy company by 1942 Hillel died in 1943 and Henry Hassenfeld became CEO while his son Anthony Merrill became president The company entered the plastic fields during World War II to support its toy line 11 Hassenfeld Brothers first popular toy was Mr Potato Head 11 which the company purchased from George Lerner in 1952 In 1954 the company became a Disney major licensee 11 In 1960 Henry died and Merrill took over the parent company and his older brother Harold ran the pencil making business of Empire Pencil Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers Canada Ltd in 1961 In 1963 the company introduced Flubber but reports of sore throats and rashes from the product and knock offs prompted an investigation by the Food and Drug Administration and a voluntary recall by Hassenfeld Brothers 12 The company was approached in 1963 to license a toy based on The Lieutenant which they turned down because they did not want to be tied to a possibly short lived television series Instead Hassenfeld Brothers produced the G I Joe toy in 1964 which they termed an action figure in order to market it to boys who wouldn t want to play with dolls In 1964 and 1965 G I Joe accounted for two thirds of Hassenfeld s sales 11 Hasbro Industries Edit The company had previously sold toys under the Hasbro trade name and it shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public The unpopular Vietnam War was at its height in 1969 so Hasbro redesigned GI Joe to be less militaristic and more adventure oriented 11 Its promotional efforts included the catchphrase Boy Oh Boy It s A Hasbro Toy in television commercials and print ads Also in 1969 Hasbro bought Burt Claster Enterprises which produced Romper Room and had just begun a Romper Room toy line A month long Teamsters strike and Far Eastern supplier troubles caused the company to post a 1 million loss for the year 11 In 1970 Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M Nixon s Family Assistance Plan which subsidized day care for working mothers By 1975 the company had ended the nursery chain Hasbro also entered the cookware field with the Galloping Gourmet line based on a television cooking show Two new 1970s toys were public relations disasters One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata On December 19 1988 the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths 13 The other toy was named The Hypo Squirt a hypodermic needle shaped water gun tagged by the press as a junior junkie kit Both were recalled Romper Room and its toy line had continued success although Action for Children s Television citizens group considered the program to be an advertising channel for toys 11 Merrill Hassenfeld took over as CEO in 1974 and his son Stephen D Hassenfeld became president The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G I Joe s declining sales Hasbro ended the G I Joe line in 1975 because of the rising prices of plastic and crude oil In 1977 Hasbro s losses were 2 5 million and the company held a large debt load That same year Hasbro acquired licensing rights to Peanuts cartoon characters With the financial situation poor Hasbro s bankers made the company temporarily stop dividend payments in early 1979 The toy division s losses increased Harold Hassenfeld s resentment regarding the company s treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending relative to profits than did the toy division With Merrill s death in 1979 Harold did not recognize Stephen s authority as the successor to the chairman and CEO position As a solution Hasbro spun off Empire Pencil in 1980 which was the nation s largest pencil maker with Harold trading his Hasbro shares for those of Empire Stephen then became both the CEO and chairman of the board Between 1978 and 1981 Stephen reduced the Hasbro product line by one third and its new products by one half Hasbro focused on simple low cost longer life cycle toys like Mr Potato Head Hasbro thus stayed out of the electronic games field which went bust in the early 1980s In 1982 Hasbro revived its G I Joe line with the help of Marvel Comics as an anti terrorist commando based on current events The company launched the successful Transformers toy line along with a children s animated TV series two years later With the toys and TV series being popular Stephen Hassenfeld posed with the toys for a People magazine cover photo In 1982 Hasbro produced the successful toy franchise My Little Pony In 1983 they purchased GLENCO Infant Items a manufacturer of infant products and the world s largest bib producer and Knickerbocker Toy Company a struggling Warner Communications subsidiary Hasbro paid 37 of its stock to Warner which was paid into Hasbro s executive controlled voting trust and also received a cash infusion In 1984 Alan G Hassenfeld took over as president from his brother Stephen who continued as CEO and chairman That same year the company was the nation s sixth best selling toymaker and then acquired the Milton Bradley Company which was the nation s fifth best selling toymaker This brought The Game of Life Twister Easy Money and Playskool into the Hasbro fold and transformed Hasbro into Hasbro Bradley Stephen Hassenfeld became the merged company s president and CEO with Milton Bradley chief James Shea Jr taking the chairman position However the executives clashed and Shea left after a few months and Stephen and Alan returned to their previous positions 11 Hasbro Edit 1985 2007 Edit In 1985 the company changed its name again to just Hasbro Inc 11 The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design Hasbro won the suit 14 In the mid 1980s Hasbro moved past Mattel to become the world s largest toy company Hasbro then moved to outsell Mattel s Barbie in the fashion doll market with the 1986 introduction of Jem a record producer rock musician dual identity fashion doll Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987 Hasbro followed up in 1988 with Maxie a Barbie sized blonde doll so that Barbie clothing and accessories would fit Maxie lasted until 1990 11 Under Alan s initiative in the late 1980s Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price This increased international sales from 268 million in 1985 to 433 million in 1988 11 In 1988 Hasbro purchased part of Coleco Industries indoor and outdoor children s furniture and ride on toy product lines for 21 million including two just closed manufacturing plants in Amsterdam N Y 15 In July 1989 Hasbro acquired bankrupt Coleco for 85 million 16 Stephen Hassenfeld died later that year with the company having gone from sales of 104 million in the year he took control to 1989 sales of over 1 4 billion 11 Alan succeeded Stephen as chairman and CEO In 1991 Hasbro purchased Tonka Corp for 486 million along with its units Parker Brothers the maker of Monopoly and Kenner Products Milton Bradley and Parker Brothers were merged into one division Alan moved to expand Hasbro overseas with new units in Greece Hungary and Mexico 11 Alan saw the Far East as an important market to expand In 1992 Hasbro purchased Nomura Toys Ltd in Japan and majority ownership of Palmyra a Southeast Asian toy distributor These increased the proportion of international sales from 22 in 1985 to 45 1 28 billion in 1995 In 1993 Hasbro lost its bid for J W Spear amp Sons a U K based game maker to Mattel 11 In the US Hasbro s growth since 1980 was from acquisitions and the leveraging of the new assets New product development was not as successful except for film and TV tie in product lines with Jurassic Park and Barney Thus US sales were stagnant in the early 1990s falling from 1993 to 1995 To turn domestic performance around in 1994 Hasbro merged the Hasbro Toy Playskool Playskool Baby Kenner and Kid Dimension units into the Hasbro Toy Group Meanwhile Mattel purchased Fisher Price and retook the top spot in the toy industry 11 Hasbro Interactive was started in 1995 and released the Monopoly game on CD ROM Mattel also proposed a merger that year but was turned down by the Hasbro board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers particularly Toys R Us 11 In 1998 Hasbro bought Avalon Hill for 6 million 17 18 and Galoob for 220 million 19 That same year Milton Bradley merged with Parker Bros to form Hasbro Games In 1999 Hasbro paid 325 million for rights to Pokemon toys 20 The same year Wizards of the Coast was bought in a deal worth 325 million 21 Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division In 2001 money losing Hasbro Interactive was sold to Infogrames a French software concern for 100 million 22 Hasbro entered the building block toy with its Built to Rule line in 2003 which did not hold together well or were too hard for the targeted age group thus ended in 2005 23 2008 2018 Edit In 2008 Hasbro acquired game maker Cranium Inc for 77 5 million The deal was announced on January 4 and closed on January 25 24 Hasbro and Universal Pictures signed an agreement in February 2008 to derive four films from seven Hasbro properties for production 25 In May Bennett Schneir was hired to lead its Hasbro Films division 26 while Hasbro also reacquired series based on their properties from Sunbow Productions 27 The year of his promotion to CEO of Hasbro Brian Goldner was named CEO of the year by News Corp affiliate website MarketWatch com 28 Goldner became the first person not from the founding Hassenfeld family to hold the position In 2009 the Milton Bradley and Parker Bros brands were retired after eleven years and eight years of Hasbro ownership respectively That same year Hasbro Studios was formed for TV development production and distribution On December 11 2012 Hasbro transferred all entertainment divisions to Hasbro Studios including their LA based film group and Cake Mix Studio the company s Rhode Island based producer of commercials and short form content 29 Hasbro collaborated with Discovery on The Hub a cable television network targeting younger children and families which launched on October 10 2010 The venture found unexpected success with the revival of the My Little Pony franchise My Little Pony Friendship Is Magic which became the network s highest rated program and attracted a significant cult following 30 among teens and adults 31 The Hub Network was rebranded as Discovery Family on October 13 2014Hasbro Also collaborated With USP Studios on Kids TV a Cable television network targeting younger children and families Which launched on October 12 2010 The venture found unexpected sucess with the revivial of the Supremes franchise Super Supremes Non stop Nursery Rhymes which became the network s highest rated program and significant cult following among teens and adults In 2013 Hasbro renewed its deal to produce Marvel Comics and Star Wars toys through at least 2020 32 In 2011 Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia Hasbro changed its paper purchasing policy earning the company praise from Greenpeace executive director Phil Radford who said The new Hasbro policy will also increase the recycled and Forest Stewardship Council FSC certified paper in its toy packaging Hasbro s new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them 33 By April 2011 Hasbro started 360 Manufacturing Services a contract OEM game manufacturing operating out of Hasbro s USA plant 34 Having been absent from the building block market since the failure of the Built to Rule line Hasbro re entered the market with the Kre O line in late 2011 starting with some Transformers based sets 23 In 2012 Hasbro received a US 1 6 million tax credit from the state of Rhode Island with a promise to create 245 new jobs in the state Instead they laid off more than 125 workers This was followed in 2013 with further layoffs of North American workers amounting to 10 of its salaried employees Meanwhile CEO Brian Goldner signed a new five year contract 35 36 37 As of fiscal year 2012 Goldner had a total calculated compensation of 9 684 285 38 On July 9 2013 Backflip Studios sold a 70 stake in the company to Hasbro for 112 million in cash 39 On November 6 2012 it was rumored that The Walt Disney Company was discussing a multi billion dollar deal to acquire Hasbro 40 41 While Hasbro declined to discuss the rumor advisors stated there was absolutely nothing going on they knew of between the two companies 42 43 Additionally financial analysts said the deal was illogical as the rumor came out just a week after Disney had acquired Lucasfilm 41 43 Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013 citing that the company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years 44 On November 12 2014 it was reported that Hasbro was in talks to buy DreamWorks Animation The proposal reportedly calls for the combined company to take the name DreamWorks Hasbro and for Jeffrey Katzenberg to become its chairman but as a matter of policy neither Hasbro nor DWA publicly comment on mergers and acquisitions 45 Two days later the talks were reported to have fallen through 46 On July 14 2015 the company announced the intent to sell its last two factories in Ireland and East Longmeadow Massachusetts including its 360 Manufacturing Services to Cartamundi The deal was set to close in sixty days Hasbro signed a five year deal with Cartamundi to produce their board games at the East Longmeadow plant 47 With Mattel adding two competing lines and the expiration of their Disney Princess license at the end of 2015 Disney gave Hasbro a chance to gain the license given their work on Star Wars which led to a Descendants license DCP was also attempting to evolve the brand from one of them less as damsels and more as heroines In September 2014 Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1 2016 48 On July 13 2016 Hasbro acquired Dublin based Boulder Media Limited and placed it under the control of its chief content officer 49 Hasbro announced that it would launch its own convention named HasCon and featuring all things Hasbro in 2016 with the inaugural event being held at the Rhode Island Convention Center in September 2017 50 On November 10 2017 the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel Inc 51 52 At the time Mattel worth was 5 billion while Hasbro was about 11 billion 52 On November 15 2017 Reuters reported that Mattel rejected the offer 53 On February 27 2018 Variety reported in a detailed article that Hasbro came close to buying Lionsgate but the deal fell through 54 2018 present Edit On February 16 2018 Saban Brands appointed Hasbro as the global master toy licensee for Power Rangers with a future option to purchase the franchise 55 On May 1 2018 Hasbro agreed to purchase Power Rangers and other entertainment assets from Saban Brands for US 522 million in cash and stock with the licensing fee recently paid with credit The sale which also included My Pet Monster Popples Julius Jr Luna Petunia Treehouse Detectives and additional properties was expected to close in the second quarter 56 On October 19 2018 the company announced plans to cut jobs amounting to less than 10 of its 5 000 plus global workforce in response to changes in how consumers buy toys 57 In 2018 Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands On May 1 2018 the Monopoly Mansion hotel agreement was announced by Hasbro with M101 Holdings overseeing construction and M101 s Sirocco Group assigned to manage the hotel when it opened in 2019 58 Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers with the first to be opened in Singapore in fall winter 2019 59 In November the company issued a license for family entertainment centers to Kilburn Live who were to launch a new division for the centers 60 That December the company granted a license for theme parks to Imagine Resorts and Hotels co founded by Bruce Neviaser Neviaser had previously co founded Great Lakes Companies which launched Great Wolf Resorts indoor waterpark resorts On December 18 2019 Hasbro and West Edmonton Mall announced that Galaxyland would get a makeover with rides being redone and renamed to Hasbro properties Construction was begun later that month and scheduled to wrap up in late 2020 61 On August 22 2019 Hasbro announced its purchase of Entertainment One for about US 4 billion 62 The deal was completed on December 30 2019 63 On October 24 2019 Hasbro announced the closing of Backflip Studios 64 while its Wizards of the Coast subsidiary purchased Tuque Games in October 65 On February 28 2020 Hasbro announced that Campbell Arnott s former CMO David McNeil had joined the company as the managing director for Pacific operations 66 On September 30 2020 Renegade Game Studios announced they had acquired licensing for creating tabletop games for multiple Hasbro brands Several of the games would be using the 5E role playing system owned by Hasbro s subsidiary Wizards of the Coast 67 68 On February 25 2021 during the 2021 Investor Event Hasbro announced a company reorganization with three divisions Consumer Products Entertainment and Wizards amp Digital 69 70 The Wall Street Journal reported that Hasbro s net revenue fell 8 last year to 5 47 billion due in part to retail shutdowns related to Covid 19 however its Wizards of the Coast subsidiary posted revenue of 816 million last year up 24 from 2019 fueled by what Hasbro says were record years for Dungeons amp Dragons and Magic The Gathering 69 ICv2 reported the WotC and Digital Gaming segment is over 112 million more than the operating profit for Hasbro s entire consumer products segment and that Wizards of the Coast on its own is also more profitable than Hasbro s consumer products segment From the outside Hasbro looks like a toy company but with these numbers it s revealed to be a geek game company with toy and entertainment divisions 71 In April 2021 Hasbro agreed to sell eOne Music unit to Blackstone for 385 million offloading part of the Entertainment One operations that it acquired in 2019 72 Hasbro s longtime CEO Brian Goldner died on October 12 2021 after a 7 year battle with cancer 73 74 Richard Stoddart served as the interim CEO of the company following Goldner s death Chris Cocks was named as Goldner s successor on January 5 2022 and became CEO on February 25 2022 75 Cocks was formerly the president and chief operating officer of Wizards of the Coast a division of Hasbro 75 In June 2022 Hasbro defeated a board challenge from activist investor Alta Fox Capital Management LLC 76 77 The hedge fund company which owns a 2 5 stake of Hasbro had been pushing to spin out Wizards of the Coast 78 79 into its own company in an attempt to create what they saw was more value by making a second publicly traded company with a more profitable line of business 80 On November 17 2022 Hasbro announced they had put Entertainment One up for sale This includes their film and TV business but would exclude the company s children s division so eOne franchises like Peppa Pig would remain under Hasbro 81 On March 15 2023 it was reported that Fremantle Lionsgate and Legendary Entertainment are interested in the buyout 82 Subsidiaries EditConsumer products Edit Funskool 40 Hasbro Gaming Avalon Hill brand 83 84 HasLab defunct in 2012 re established in 2018 85 Hasbro Pulse Playskool TonkaEntertainment Edit SCG Characters LLC SCG Power Rangers LLC SCG Luna Petunia LLC Treehouse Detectives LLC Left Foot Blue Discovery Family 40 KIDS TV 60 Entertainment One 63 sale pending Secret Location The Mark Gordon Company 63 AutoMatik 86 eOne Films Amblin Partners minority Amblin Entertainment Amblin Television DreamWorks Pictures Makeready 63 Momentum Pictures Les Films Seville Seville International 87 Sierra Affinity 63 International distribution fully owned branches in the United Kingdom the Ireland and Spain and joint ventures with WW Entertainment in the Benelux 88 Paramount Pictures in Germany 89 and Universal Pictures in Australia and New Zealand 90 eOne Television Daisybeck Studios United Kingdom 91 Whizz Kid Entertainment United Kingdom 92 Blackfin United States 93 Renegade83 United States 94 Round Room Entertainment 95 Wizards amp Digital Edit Wizards of the Coast Archetype Entertainment 96 Atomic Arcade 97 D amp D Beyond 98 99 Mirrorstone Books 100 Tuque Games 65 Former Edit Allspark formerly Hasbro Studios LLC Allspark Pictures formerly Hasbro Films Hasbro Film Group Backflip Studios 70 64 Boulder Media sold to Princess Pictures 101 Claster Television Cranium Inc Empire Pencil eOne Music sold to The Blackstone Group renamed MNRK Music Group Galoob Hasbro Interactive Kenner Products Larami name is now retired and part of the Nerf brand Milton Bradley Company Parker Brothers Selchow and Righter Saban Brands Tiger Electronics USP Studios WrebbitToys and games EditMain article List of Hasbro toys Hasbro has several brands of toys and games aimed at different demographics Some of its better known toy lines past and present are Action Man Battle Beasts Beyblade B Daman Cabbage Patch Kids 1989 1994 Easy Bake Oven 102 Flubber recalled 12 Fortnite 103 2019 present Furby 2005 2018 FurReal Friends G I Joe Ghostbusters 2020 present Gobots Hamtaro Hanazuki Inhumanoids Javelin Darts discontinued 104 Jem Julius Jr Jurassic Park 1993 2017 Kre O Lincoln Logs Lite Brite Littlest Pet Shop Luna Petunia M A S K Marvel Legends Maxie Micronauts MoonDreamers Mr Potato Head My Little Pony My Pet Monster Nerf Overwatch 105 2019 2020 Play Doh Pokemon 1998 2005 Popples Pound Puppies Power Rangers 55 2019 present Rom the Space Knight Sesame Street 2010 2022 Skedoodle 106 Spirograph Star Trek 2013 present Star Wars Stretch Armstrong Talk n Play Tinkertoy Tayo the Little Bus Treehouse Detectives Transformers co product with Tomy Trolls Visionaries Knights of the Magical Light WWF Wrestling figure line 1990 1994 Yo kai Watch Zoids Hasbro is the largest producer of board games in the world as a result of its component brands such as Parker Brothers Waddingtons Milton Bradley Wizards of the Coast and Avalon Hill all acquisitions since the 1980s citation needed As a result it has well known and top selling games such as Main article List of Hasbro games Axis amp Allies Battleship Bowl A Tron 300 Automatic Bowling Game 107 Buckaroo Candy Land Cranium Clue Cluedo Diplomacy Duel Masters Trading Card Game Dungeons amp Dragons role playing game The Game of Life The Grape Escape Guess Who Hungry Hungry Hippos Magic The Gathering Mirror Mirror Winner of ITV s Design a Board Game Competition Monopoly best selling board game ever according to the Guinness World Records Operation Ouija Pictionary 1994 2001 sold to Mattel Risk Scrabble US Canada all international rights owned by Mattel Trivial Pursuit Trouble Hasbro also produces many variations of most of their games For example in addition to original Scrabble the game is also available as Scrabble Deluxe Edition Scrabble Deluxe Travel Edition Scrabble Junior and Scrabble Onyx Edition Hasbro also offers Game of skill such as Bop It JengaThey also formerly sold Brain Warp and its sister products which include Brain Shift Brain Bash Death Star Escape Hyperslide and Torx Bull s Eye BallHasbro also offers a memory game called Simon which involves memorising sequences of colors and lights In 1995 Hasbro began a short lived video game development and publishing venture called Hasbro Interactive but disbanded it in 2001 when it was bought by the now defunct Infogrames Now Hasbro develops video games based on its brands through third party developers and licensing strategies notably with major American companies such as Activision Electronic Arts and THQ Following the rise of smartphones and tablet PCs in the 2010s as well as major video gaming publishers cutting back on releasing games based on licensed IPs for various reasons such as economic slumps several of Hasbro s brands were licensed towards mobile game developers such as Gameloft releasing their games under the label Hasbro Gaming On February 25 2005 Hasbro announced that it would be introducing a musical toothbrush to the market The Tooth Tunes released in early 2007 transmits music from the jawbone to the ear when the bristles touch the teeth Criticism and controversy EditThis article s Criticism or Controversy section may compromise the article s neutrality by separating out potentially negative information Please integrate the section s contents into the article as a whole or rewrite the material April 2022 In 2007 a workers rights group investigated several of Hasbro s Chinese suppliers and found that in one instance a toy factory in China s Guangxi Province had hired 1000 junior high school students The same group discovered other widespread labor violations including unsafe working conditions mandatory overtime verbal abuse and sexual harassment of employees Hasbro issued a statement saying that it would act swiftly and decisively in making any necessary changes and had increased the intensity of its ongoing safety review efforts Critics pointed out that Hasbro had no official regulatory control of these factories Hasbro responded by hiring independent auditors These auditors make unannounced visits to the East Asian subcontractors Reports then emerged that the factory managers have been coached in how to fool the auditors 108 Hasbro has also been criticized for focusing some of its products on specific demographic groups For example a letter spread widely on social media in November 2012 written by a six year old Irish girl complaining about the lack of female characters in the guessing game Guess Who 35 This garnered attention in the press after the girl s mother posted the exchange on her blog 109 Guess Who had previously received complaints over gender and ethnic bias in its choice of 24 images 35 Hasbro primarily sells toys directed at either the girl or boy markets As such there have been criticisms that Hasbro s toys reinforce gender stereotypes For example in December 2012 13 year old McKenna Pope started a campaign on Change org calling on the company to create a boy friendly version of the popular Easy Bake Oven and to feature boys on their packaging and materials 110 111 Within a week over 30 000 people signed her petition 112 Hasbro was criticized for sexist product design when its 2015 Star Wars Monopoly board game failed to feature Rey the female protagonist in Star Wars The Force Awakens while including all of the supporting male characters Hasbro explained that Rey was left out of the Monopoly game to avoid spoilers because the game was released months before the movies 113 On January 5 2016 Hasbro announced that Rey would be included in future versions Hasbro later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece because retailers especially in the United States showed insufficient interest after having already purchased stock of the first release 114 On October 2 2015 Lorraine Markham sued Hasbro for breach of contract for failure to pay royalties to her She was seeking a declaration from the U S District Court in Providence that her husband Bill Markham was the sole creator of The Game of Life 115 On August 7 2020 Hasbro produced a DreamWorks Animation Troll doll device for pre school age children which had an unadvertised activator on the doll s private parts that caused the device to emit several audio recordings that were questioned by some American mothers in particular one of them posted a Facebook video stream that went viral In it she questioned whether the intent was to groom children for depravity It makes a gasping sound when you touch her privates And to me it s just like sexual sounds and it s so disturbing This is 100 why I say that they have been GROOMING kids all along A Hasbro senior officer for global communications quickly back pedalled and protested that it was not intentional and the company removed the device from the marketplace A writer for USA Today opined that We rate the claim that the doll was designed to groom children as PARTLY FALSE 116 In late December of 2022 continuing into 2023 Hasbro and subsidiary company Wizards of the Coast fell under a fire of backlash from Dungeons amp Dragons fans due to leaked information indicating the companies planned to revoke a longstanding open license and to replace it with one that imposed severe new regulations on content created under the previous license agreement 117 The legality of this move by Hasbro has been debated Conventions EditHasCon 2017 Edit HasCon was a fan convention created by Hasbro to promote its various licensed properties including Transformers G I Joe My Little Pony Friendship Is Magic and Magic The Gathering It thus replaces the previous fan convention from Fun Publications BotCon 118 However Fun Publications G I Joe Convention continued to be held as of 2017 It was subsequently announced that the first HasCon is scheduled for September 8 10 2017 at the Rhode Island Convention Center Meanwhile Summer Hayes LLC which organizes My Little Pony Fair convention has announced that their convention will not be held for 2017 and would collaborate with HasCon instead There was supposed to be a HasCon event in 2019 at the Rhode Island Convention Center and Dunkin Donuts Center in Providence Rhode Island but it has since been cancelled due to the COVID 19 pandemic 119 120 Hasbro Pulse Con 2020 present Edit Hasbro Pulse Con is a virtual convention held through the Hasbro Pulse website following the cancelation of HasCon 2019 due the COVID 19 pandemic Since 2020 three yearly conventions were made at the moment Other Edit BotCon 1994 2002 2005 2016 OTFCC 2003 2004 G I Joe Collectors Club by Fun Publications 2005 2016 Transformers Collectors Club by Fun Publications 2005 2018 Other media EditList of comics based on Hasbro properties List of content by Entertainment One List of Entertainment One television programs List of films based on Hasbro propertiesSee also EditList of game manufacturers Mattel MGA EntertainmentPortals Companies Rhode Island Toys 1920sReferences Edit a b c d e f Hasbro Reports Fourth Quarter and Full Year 2022 Financial Results Hasbro February 16 2023 Retrieved February 22 2023 a b c d DEF 14A Sec gov Retrieved February 16 2022 a b Hasbro 2021 Investor Presentation Investor hasbro com Retrieved February 16 2022 Hoofer Christian February 25 2021 Wizards of the Coast Gets a Big Promotion at Hasbro ComicBook Retrieved October 11 2021 10 K 10 K Retrieved July 29 2020 HAS Institutional Holdings NASDAQ Retrieved August 12 2020 Stanley James September 15 2003 Twin Killing AuthorHouse ISBN 9781410776587 via Google Books Companies That Almost Weren t Hasbro Minyanville December 11 2009 Archived from the original on February 28 2015 Hasbro Inc Encyclopedia com Encyclopedia com Why The Transformers Movies Are Really Stories Of Jewish Resilience and Adaptability Nathan Abrams Forward a b c d e f g h i j k l m n o p q r Hasbro Inc History International Directory of Company Histories Vol 16 St James Press Retrieved February 6 2013 a b Heim R J May 19 2014 What happened to recalled Flubber 50 years ago WJAR Archived from the original on September 18 2020 Retrieved December 13 2021 Lawn Darts Are Banned and Should Be Destroyed U S Consumer Product Safety Commission May 15 1997 Archived from the original on December 16 2010 Retrieved January 25 2011 Pointed lawn darts intended for use in an outdoor game have been responsible for the deaths of three children The most recent injury occurred last week in Elkhart Ind when a 7 year old boy suffered a brain injury after a lawn dart pierced his skull Copyright Law cornell edu Retrieved February 16 2022 Company News Hasbro in Accord For Coleco Lines New York Times July 12 1988 Retrieved February 8 2013 Company News Hasbro s Purchase Of Coleco s Assets New York Times AP July 13 1989 Retrieved February 8 2013 Leffall J August 5 1998 Monarch Avalon to sell game unit to Hasbro In wake of loss local company to get 6 million in cash The Baltimore Sun Retrieved February 9 2013 de Rosa Peter L Summer 2002 The Fall of Avalon Hill Academic Gaming Review 4 4 Archived from the original on January 29 2016 Retrieved June 2 2017 Fost Dan Hasbro Adds Galoob to Its Toy Chest San Francisco Chronicle Tuesday September 29 1998 Retrieved on April 25 2010 Kohler Chris October 21 2016 Power Up How Japanese Video Games Gave the World an Extra Life Courier Dover Publications p 234 ISBN 978 0 486 80149 0 Hasbro to Acquire Wizards of the Coast About com September 11 1999 Archived from the original on August 18 2000 Retrieved January 4 2008 Company News Hasbro Completes Sale Of Interactive Business from The New York Times a b Hasbro pushes into Lego s land with new blocks USA Today Gannett Co Inc AP February 13 2011 Retrieved November 6 2015 Hasbro Acquires Cranium Boardgames about com January 4 2008 Archived from the original on February 2 2008 Retrieved June 9 2011 Fritz Ben January 30 2012 Universal Hasbro deal fizzles with departure of Stretch Armstrong Los Angeles Times Retrieved February 6 2013 Collura Scott May 13 2008 More Hasbro Movies Coming ign com Retrieved February 6 2013 Hasbro Reacquires Sunbow Cartoons icv2 com May 15 2008 Retrieved April 6 2013 Andria Cheng December 4 2008 Hasbro s chief transformer MarketWatch Retrieved December 4 2008 Graser Marc December 11 2012 Hasbro Studios chief Davis takes charge of entertainment Variety Retrieved February 6 2013 Watercutter Angela November 5 2011 Bronies TV Spot Shows Changing Face of My Little Pony Herd Wired Retrieved November 5 2012 Gennis Sadie July 31 2013 Give Bronies a Break In Defense of Adult My Little Pony Fans TV Guide Retrieved September 23 2014 Hasbro Extends Disney Pact for Marvel Star Wars Toys and Games Variety July 22 2013 Retrieved August 10 2013 Phil Radford Hasbro Turns Over a New Leaf Steps Up for Rainforests Huffington Post Retrieved August 24 2011 Gottlieb Richard April 27 2011 Manufacturing your products in the USA Hasbro steps up with a domestic contract manufacturing service Global Toy News Retrieved July 21 2015 a b c Guess Who s sexist Classic board game s gender bias leaves six year old fuming from The Independent Hasbro Continues To Lay Off Workers Despite Expansion Plans GoLocalProv April 30 2013 Retrieved on 2013 09 27 Six year old schools Hasbro on gender equality from Yahoo Games Brian Goldner Executive Profile amp Biography Businessweek Investing businessweek com Retrieved on September 27 2013 Patane Matthew July 9 2013 Boulder s Backflip Studios sells majority stake to Hasbro The Denver Post Digital First Media Retrieved June 2 2017 Jagernauth Kevin November 6 2012 Disney Will Own Your Youth Rumored To Be In Talks To Buy Hasbro IndieWire Retrieved October 1 2022 a b RUMOR Disney Buying Hasbro MTV Retrieved October 1 2022 Han Angie November 7 2012 Hasbro Denies Disney Acquisition Rumors Film SlashFilm com Retrieved October 1 2022 a b Kostrzewa Wall Street focuses on spike in Hasbro stock Business providencejournal com The Providence Journal November 6 2012 Archived from the original on November 8 2012 Retrieved October 1 2022 a href Template Cite web html title Template Cite web cite web a CS1 maint bot original URL status unknown link Hasbro Best Companies to Work For 2013 Fortune Money cnn com February 4 2013 Retrieved July 10 2013 Lieberman David Patten Dominic November 12 2014 DreamWorks Animation amp Hasbro In Merger Talks Deal With Hearst Looming Deadline Penske Business Media Retrieved November 15 2014 de la Merced Michael J Barnes Brooks November 14 2014 Hasbro Said to End Talks to Take Over DreamWorks Animation The New York Times Retrieved November 15 2014 Kinney Jim July 14 2015 Hasbro to sell East Longmeadow plant to Belgian playing cards and games manufacturer MassLive The Republican Retrieved July 14 2015 Suddath Claire December 17 2015 The 500 Million Battle Over Disney s Princesses Bloomberg Businessweek Retrieved February 18 2016 Schwindt Oriana July 13 2016 Hasbro Acquires Dublin Based Animation Studio Boulder Media Variety Retrieved July 14 2016 Tsirbas Christos October 19 2016 Hasbro s HASCON Convention Celebrates My Little Pony Transformers amp More CBR com Retrieved May 18 2017 Zaiobro Paul Mattioli Dana November 10 2017 Hasbro Sets Its Sights on Mattel The Wall Street Journal Retrieved November 11 2017 a b Hasbro approaches Mattel about takeover says WSJ citing sources CNBC November 10 2017 Roumeliotis Greg Mattel snubs Hasbro s latest acquisition approach sources Reuters Retrieved November 25 2017 Lopez Brent Lang Ricardo February 27 2018 Lionsgate Courts Buyers as It Struggles to Compete With Industry Heavyweights a b Hasbro Named Global Master Toy Licensee for Saban s Power Rangers Hasbro February 16 2018 Retrieved February 18 2018 Hasbro buying Power Rangers other brands in 522M deal ABC News AP May 1 2018 Archived from the original on May 2 2018 Retrieved August 3 2018 Ziobro Paul October 19 2018 Hasbro to Cut Workforce in New Round of Layoffs The Wall Street Journal ISSN 0099 9660 Retrieved October 19 2018 Bernama March 2 2018 World s first Monopoly hotel to open in KL in 2019 New Straits Times Retrieved December 21 2018 Foster Elizabeth December 5 2018 NERF to open first indoor attraction Kidscreen Retrieved December 28 2018 Griepp Milton November 13 2018 Hasbro Licenses Chain of Family Entertainment Centers ICv2 Retrieved December 13 2018 Griepp Milton December 12 2018 Hasbro Enters the Parks Business ICv2 com Retrieved December 13 2018 Hasbro to buy Entertainment One for 4B US CBC Thomson Reuters Retrieved August 22 2019 a b c d e Vlessing Etan December 30 2019 Hasbro Closes 3 8B Entertainment One Takeover The Hollywood Reporter Retrieved December 30 2019 a b Takahashi Dean October 24 2019 Hasbro closes Backflip studio behind DragonVale and Transformers mobile games VentureBeat Retrieved December 30 2019 a b Favis Elise December 12 2019 Dungeons amp Dragons has a long history in video games Dark Alliance wants to take that further The Washington Post Retrieved December 30 2019 Cameron Nadia February 28 2020 Campbell Arnott s CMO takes up Pacific MD post at Hasbro cmo com au Retrieved February 28 2020 Exclusive Renegade Game Studios Extends Partnership With Hasbro Forbes September 30 2020 Retrieved October 6 2020 Dohm Sanchez Jeffrey September 30 2020 Renegade Game Studios Licenses More Hasbro Brand for Games ICv2 Retrieved October 6 2020 a b Ewalt David M February 25 2021 Dungeons amp Dragons Gets a Bigger Role at Hasbro The Wall Street Journal ISSN 0099 9660 Archived from the original on February 25 2021 Retrieved February 26 2021 Wizards of the Coast Gets a Big Promotion at Hasbro ComicBook com February 25 2021 Retrieved February 26 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Griepp Milton February 26 2021 WotC Makes More Money than Hasbro s Toy Business ICv2 Retrieved February 26 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Hasbro to Sell EOne Music Unit to Blackstone for 385 Million Bloomberg com April 26 2021 Retrieved November 30 2022 Saperstein Pat October 12 2021 Hasbro CEO Brian Goldner Producer on Transformers Movies Dies at 58 Variety Retrieved October 13 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link McLean Rob October 13 2021 Hasbro CEO Brian Goldner has died CNN Retrieved October 13 2021 a href Template Cite news html title Template Cite news cite news a CS1 maint url status link a b Eckhouse Brian January 5 2022 Hasbro Names Chris Cocks CEO Following Death of Longtime Head Goldner Bloomberg com Retrieved January 6 2022 Hasbro Fends Off Activist Alta Fox s Push for Board Shake Up Bloomberg com June 7 2022 Retrieved June 8 2022 Whitten Sarah June 8 2022 Dungeons amp Dragons maker Hasbro wins board battle against activist investor Alta Fox CNBC Retrieved June 8 2022 An epic proxy battle comes to Hasbro Transcript The Indicator from Planet Money NPR May 31 2022 Retrieved June 8 2022 Whitten Sarah May 18 2022 Hasbro slams activist investor s proposed board directors as proxy battle heats up CNBC Retrieved June 8 2022 Hasbro Board of Directors Re Elected Defeats Attempt to Spin Out Wizards of the Coast ComicBook com June 8 2022 Retrieved June 8 2022 Hasbro puts Entertainment One film and TV business up for sale retains Peppa Pig C21media Retrieved November 18 2022 White Nellie Andreeva Peter Andreeva Nellie White Peter March 15 2023 eOne Fremantle Lionsgate amp Legendary In Pursuit Of Hasbro Company As Sale Process Enters Final Stage Deadline Retrieved March 16 2023 Management of Avalon Hill Board Game Brand Will Move From Wizards of the Coast to Hasbro ICv2 September 9 2020 Retrieved October 10 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Edited Transcript HAS OQ Hasbro Inc Investor Event 2021 Hasbro February 25 2021 Retrieved October 11 2021 This year we ll bring the relaunch of the Avalon Hill brand within the Hasbro Gaming portfolio a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Brochure PDF investor hasbro com Entertainment One announces agreement to acquire Alliance Films August 23 2019 Archived from the original on August 23 2019 Retrieved June 30 2020 Seville International Sevilleinternational com Retrieved June 30 2020 WW Entertainment Wwentertainment nl Retrieved June 30 2020 Entertainment One Germany geht Vertriebspartnerschaft mit Paramount Pictures Germany ein eOne and Paramount Pictures Announce German Distribution Partnership bayernmatrix eu in German October 4 2019 Retrieved March 16 2020 Frater Patrick January 8 2019 Universal to Handle eOne Theatrical Distribution in Australia New Zealand Retrieved June 30 2020 White Peter July 11 2019 eOne To Acquire British Factual Producer Daisybeck Studios Retrieved June 30 2020 Mitchell Robert April 9 2018 Entertainment One Acquires Majority Stake in Whizz Kid Entertainment Retrieved June 30 2020 Low Elaine September 12 2019 Entertainment One Acquires Blackfin Geno McDermott to Head U S Unscripted TV Retrieved June 30 2020 Andreeva Nellie March 24 2016 eOne Acquires Majority Stake In Reality Producer Renegade 83 For 23 Million Retrieved June 30 2020 Entertainment One Acquires Round Room Entertainment Entertainmentone com Retrieved June 30 2020 Archetype Entertainment is a new Wizards of the Coast studio founded by BioWare veterans Windows Central January 31 2020 Macgregor Jody September 27 2021 Wizards of the Coast is making a big budget G I Joe game PC Gamer Retrieved October 10 2021 Vlessing Etan April 13 2022 Hasbro Buys D amp D Beyond for 146 3M in Gaming Expansion The Hollywood Reporter Retrieved April 14 2022 Vanjani Karishma Hasbro Pushes for Digital Growth of Dungeons amp Dragons With 146M Acquisition www barrons com Retrieved April 14 2022 Celebrate young adult literature s rise with Teen Read Week 2008 American Library Association July 31 2008 Retrieved October 11 2021 Since launching in 2004 Mirrorstone Books a subsidiary of Wizards of the Coast Inc has offered a wide array of fantasy fiction for children and young adults a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Princess Pictures Buys Irish Animation Studio Boulder Media from Hasbro November 2022 Coopee Todd Light Bulb Baking ToyTales ca Hasbro and Epic Games Partner to Launch Fortnite Toys and Games Hasbro September 10 2018 Retrieved November 17 2018 Vintage Lawn Darts Game Hasbro Javelin in Box 4 Darts 2 Target Rings Action Skill Outdoor etsy com Etsy Inc Archived from the original on December 13 2021 Retrieved December 13 2021 Hasbro Joins Blizzard Entertainment s Overwatch in the Fight for the Future as Master Toy Licensee Hasbro May 22 2018 Retrieved August 3 2018 Coopee Todd February 18 2021 Skedoodle ToyTales ca Coopee Todd November 16 2020 Bowl A Tron 300 Automatic Bowling Game from Hasbro 1962 Toy Tales U S Group Accuses Chinese Toy Factories of Labor Abuses from The New York Times Hasbro knows all about selling to kids and nothing much about talking to them Archived from the original on March 6 2013 Teen starts campaign for gender neutral Easy Bake Oven from Good Morning America Teen girl petitions Hasbro to market Easy Bake Oven also to boys from the Los Angeles Times Emanuella Grinberg CNN December 6 2012 Teen says pink toy ovens discourage boys from kitchen play CNN a href Template Cite news html title Template Cite news cite news a author has generic name help Hasbro explains why Rey was excluded from Star Wars Monopoly update Polygon January 5 2016 Star Wars Hasbro on why the Rey piece is still missing from Monopoly July 12 2017 Complaint PDF PacerMonitor Archived PDF from the original on November 17 2015 Retrieved November 16 2015 Stanglin Doug August 7 2020 Fact check Troll doll button in private area not intentional or part of kids grooming USA Today Gannett Satellite Information Network Linda Codega at Gizmodo January 13 2023 Retrieved January 13 2023 Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First Ever HASCON Hasbro Newsroom hasbro com April 7 2021 Retrieved February 12 2022 Hasbro Announces Dates for 2019 HasCon Event Press release Hasbro October 30 2017 Archived from the original on March 9 2019 Black Convoy December 23 2018 Hascon 2019 Has Been Postponed Transformer World 2005 External links EditOfficial website Corporate information Business data for Hasbro BloombergGoogleReutersSEC filingsYahoo Retrieved from https en wikipedia org w index php title Hasbro amp oldid 1146023479, wikipedia, wiki, book, books, library,

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