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Wikipedia

Super Mario Run

May 05, 2023

Super Mario Run[b] is a 2016 platform video game developed and published by Nintendo for iOS and later Android. It is Nintendo's first mobile game that is part of one of the company's long-running and major franchises.

Super Mario Run
Logo
Developer(s)Nintendo EPD[a]
Publisher(s)Nintendo
Director(s)Shigeru Miyamoto[1]
Producer(s)Shigeru Miyamoto
Designer(s)Takashi Tezuka
SeriesSuper Mario
EngineUnity
Platform(s)
ReleaseiOS
  • WW: December 15, 2016
  • KOR: February 1, 2017
Android
Genre(s)Auto-running, platform
Mode(s)Single-player

In Super Mario Run, the player controls Mario or other characters as they automatically run across the screen while timing jumps to collect coins and dodge enemies and hazards. As a Super Mario game, it contains a common plot wherein Mario must rescue Princess Peach, who has just been captured by Bowser. However, the player must also rebuild the Mushroom Kingdom destroyed by Bowser. The game had involvement of series creator Shigeru Miyamoto, and was developed primarily by the same team that had developed New Super Mario Bros. for the Nintendo DS, featuring many similar gameplay concepts adapted for ease of mobile controllers. The first three levels of Super Mario Run are free to play, but unlocking the rest of the game requires a one-time payment.

Super Mario Run received overall positive reviews by critics. Reviewers generally praised the game's replay value and addictive gameplay, though common criticism was directed towards its comparatively high price in the mobile market, as well as its required connectivity to the internet. With 50 million downloads, it became the most downloaded mobile game in the first week. The total figure of downloads was 300 million as of September 2018.

Gameplay

 
Gameplay of Super Mario Run showing Mario standing on a pause block, halting his running as well as the timer at the top of the screen

Super Mario Run plays as a side-scrolling, auto-runner platform game. The plot begins with Mario accepting Princess Peach's invitation to her castle, only to witness Bowser kidnapping the Princess and destroying the Mushroom Kingdom, tasking Mario to undo his actions.[2][3] Mario automatically runs from left to right and jumps on his own to clear small gaps or obstacles.[4] The player can control Mario by tapping the touch screen to make him jump over larger obstacles;[5] the longer the screen is touched, the higher he jumps.[6] Like other Super Mario games, the player must maneuver Mario over gaps, onto enemies, and into coins to collect them. The player's end goal is to not only steer Mario safely across the level and reach the flagpole before time is exhausted but also accumulate as many coins as possible.[7] In addition to controlling when and how high he jumps, a hidden ability exists where the player swipes and holds the screen in the direction opposite of Mario, stalling his jumps during his descent and moving him slightly in that direction.[8][9] Standing on pause blocks pauses the timer and Mario's running, and standing on blocks marked with directional arrows changes the direction of his jump. Bubbles are collectible items used to send him backward, letting the player repeat sections of the level. If a bubble is available, it is automatically used to rescue Mario from impending death.[10][11] Otherwise, the player can only restart the level.[12] Replayability comes from collecting all the normal coins and finding special coins in each level. First, the player must find five pink coins, collecting those unlocks five purple coins and finally collecting those unlocks five black coins, therefore it takes at least three playthroughs to collect everything in a given level.[13]

In addition to the main game, there is the "Toad Rally" game mode where players can challenge "ghost" versions of other players' prerecorded playthroughs of levels.[14] Access to Toad Rally requires the player to use a Rally Ticket, which can be earned either through completing levels in the main game mode, trading My Nintendo coins, or other in-game tasks.[15] Playing either game mode earns the player coins that can be used to buy items for creating and customizing their own "Mushroom Kingdom" in a third gameplay mode comparable to FarmVille.[5][16] The player can gain or lose Toads that populate their Mushroom Kingdom in Toad Rallies.[15] The player can unlock other characters to play as through these game modes, such as Luigi, Princess Peach, Toad, Toadette, and Yoshi.[17] These characters have slightly different gameplay attributes; using the different characters is not required to complete any level, but they give players the tools for completing levels with different approaches.[18]

Since launch, Nintendo has released updates introducing features and other changes. For example, a "Friendly Run" version of Toad Rally does not require any Rally Tickets, but can only be played up to five times per day, and will not earn the player coins for winning.[19] An easy difficulty mode assists players having difficulty in beating levels in World Tour by granting them unlimited bubbles and removing the time limit. However, coins collected will not count while playing in that mode.[20] Another update raised the maximum cap number of Toads from 9,999 to 99,999, and added support for Game Center and Google Play Games achievements.[21] A later update added nine new levels, courses, Princess Daisy as a playable character, and buildings, all of which can be unlocked by completing various goals and challenges. The levels are themed as "a forest, a ship packed with coins, and a whole airship armada",[22] and a new game mode, titled "Remix 10", has players run through ten very short levels in a random order, with each level only taking "a few seconds to complete."[23]

Development

The game was developed jointly by Nintendo and DeNA.[24] Takashi Tezuka served as the game's designer and Shigeru Miyamoto as the producer.[25] This was the first game that Miyamoto had been closely involved in its development since 2007's Super Mario Galaxy.[16] Nintendo used the same core development team that created New Super Mario Bros., and Super Mario Run shares a similar 2.5D graphic style with this previous title.[26] The game's three gameplay modes were developed in parallel by separate groups within the development team.[16] The game was built using the Unity engine.[27] Shortly before release, Nintendo's Reggie Fils-Aimé said the game would not be coming to the Nintendo Switch, due to different development architecture.[28]

Nintendo had been hesitant about developing titles for the mobile gaming market since its onset in the early 2010s, as the company was highly protective of its franchise characters and desired to have them only featured in games for their hardware. At that time, Nintendo president Satoru Iwata felt that by developing mobile titles, they would "cease to be Nintendo" and lose their identity.[29] By 2014, the company recognized that the growth of the mobile market was impacting their financial performances, with sales of its hardware and software declining greatly and posting a $240 million loss for the financial year.[30] By the next year, Iwata's views had shifted significantly, and he led Nintendo into a partnership with mobile developer DeNA to start bringing Nintendo's brands to mobile, including five planned Nintendo titles.[31] The first of these was Miitomo, based on the Mii avatars used in Nintendo's console software.[32] Separately, Nintendo collaborated with Niantic and The Pokémon Company to release Pokémon Go.[33][34]

The concept of the game arose from ideas for new Mario games on the Wii, including one where the player would need to control Mario in time to the rhythm of the music. This concept was fleshed out further as part of New Super Mario Bros., but led to the idea of a simply-controlled game. Nintendo was also inspired by speedrunners, and had noticed that these players, in racing through the various Mario games, never let go of the forward direction control, effectively making Mario run all the time, and considered how to allow all players to have that experience.[16][35] Similarly, they observed speedrunners were adept at performing certain types of difficult timed jumps that enabled quick completion times; Nintendo included special blocks that players would encounter in Super Mario Run to easily complete similar jumps, so that they could "give even beginner players an opportunity to get a taste for what's fun about the more skilled style of Mario play", according to Miyamoto.[16] The game was developed to be played with the mobile device in a vertical orientation. This gave the developers more gameplay ideas to stretch the vertical space of the game, as well as to emphasize the simplicity of the game's controls.[18]

Super Mario Run is the second mobile game under the DeNA partnership, and Nintendo's first mobile game to use one of their established intellectual properties. Miyamoto explained that some of their game franchises became increasingly more complex with every installment, making it difficult to attract new players, and that the company believed they could use mobile games with simplified controls not only to target the broadest audience of people, but also to draw them to their consoles by reintroducing these properties.[36] While it would be possible for them to port their existing titles to mobile device with the creation of virtual controllers on the touchscreen, Miyamoto felt that would not be as "interesting", instead they were "more interested in looking at how we can be creative with Mario, and design for iPhones in a way that takes advantage of the uniqueness of that device and the uniqueness of that input and the features that that device has".[16]

Release and updates

The game was announced by Miyamoto on September 7, 2016, at Apple's annual iPhone event.[37] The game initially launched in 10 languages in 150 countries.[38][39] Super Mario Run was released on iOS devices on December 15, 2016,[5][40] and on Android devices on March 22, 2017.[41] For the iOS release, the game runs on both iPhone and iPad.[42] While still using the freemium model, Nintendo eschewed requiring players to keep paying to access more levels, instead offering the game as a free demo with the first three levels unlocked and requiring a one-time payment to unlock the rest of the game.[13] Part of the reason for this pricing scheme was to make it transparent to parents who may be purchasing the game for their children so that they would not incur further costs.[43] Fearing piracy of the game, Nintendo added always-on DRM, which requires that players have a persistent Internet connection to play.[44] Polygon speculated that Nintendo opted to develop the game first for the iOS platform because of its stronger security options and consistent ecosystem compared to Android.[18][45]

Since its inception, Super Mario Run has seen updates that mostly expanded support for Nintendo accounts or added or changed gameplay content. An update released in January 2017 introduced "Easy Mode", reduced the number of Toads lost in Toad Rally, and added Korean language support.[20] The game launched in South Korea on the same date.[46] An April 2017 update allowed players to use Miitomo via their Nintendo Accounts to add friends already registered on their Nintendo Account, as well as customize their Mii icons, including implementing any costumes they own.[21] A significant update in September that year added new levels[22] and the Remix 10 game mode.[23]

Reception

Upon release, Super Mario Run received "generally positive reviews" from critics, holding an aggregated Metacritic score of 76/100.[47] Glixel stated that while the game was "deceptively simple" to play to reach the end of a level, it was "genuinely satisfying to work on the real meat of the game".[63] IGN agreed, citing the game's addictive qualities and high replayability in its extra coin-collecting challenges, praising the game for successfully capturing the Super Mario charm, but criticizing it for lacking the originality in gameplay ideas that generally come with new entries in the series.[57]

While the game received positive reviews from publications, players of the game were more critical.[64] The BBC noted that the game's user-driven App Store rating after three days of release was 2.5 stars out of 5, with the most common complaints being about the need for a persistent Internet connection and the fixed US$10 price point compared to similar games on the store.[65] The game's Toad Rally mode was a point of division for players, as while some praised the mode, others expressed concern that its competitive features would prevent players without high amount of skill from being able to advance development of their Mushroom Kingdom, as well as the Rally Ticket entry system being seemingly unnecessary for a game without microtransactions.[15]

Industry analyst Michael Pachter suggested that the low user ratings reflect the non-traditional single-point-of-purchase approach for monetization, and that mobile gamers are more amenable towards free-to-play games that provide a larger amount of free content prior before any microtransactions are required to proceed forward.[66] GamesIndustry.biz agreed, noted that mobile gamers have been highly critical of games with "hard" paywalls that require in-app purchases to continue, and the last several years of free-to-play mobile games has created consumers unwilling to pay for mobile games, a factor Nintendo will need to contend with for its future applications.[67] Polygon considered that based on the negative feedback from players, that Nintendo kept too many of its own practices for its consoles and handhelds, such as the use of the Friend Code system and the lack of any planned expansions, into Super Mario Run, as well as eschewing typical mobile gaming practices, and believed that Nintendo should have worked better to adapt the game for the expectations of mobile gamers.[68] Responding to the player complaints, Miyamoto acknowledged that Nintendo had made a mistake with the game's pricing.[69] At The Game Awards 2017, it was nominated for "Best Mobile Game".[70]

Commercial

Shortly after the game's announcement, Nintendo's stock soared to just under the high point it had reached after the release and success of Pokémon Go earlier in 2016. Financial analysts recognized that Super Mario Run would be more significant than Pokémon Go for Nintendo; whereas revenue from Pokémon Go must be split between Niantic and The Pokémon Company, nearly all revenue from Super Mario Run would go to Nintendo directly being an in-house developed title.[24][71] After Super Mario Run's release date was announced in November, Nintendo's stock rose by 2.8%.[72] Shortly before release, Nintendo provided a public look at the game during an episode of The Tonight Show Starring Jimmy Fallon featuring Nintendo of America president Reggie Fils-Aimé.[73]

App-tracking service Apptopia reported that Super Mario Run was downloaded 2.85 million times on the day of its iOS release, while grossing over US$5 million.[74][75] The title had 40 million downloads over the first four days, surpassing Pokémon Go as the most downloaded mobile game in the first week of release; that week's figure totaled over 50 million.[76] App Annie estimates that about one million of those downloads lead to the user paying for the title, with 55 percent being from the United States, earning $14 million in sales.[77] The iOS version of Super Mario Run was the tenth most downloaded app in 2016[78] and the top downloaded free game in 2017.[79] With the company's end-year report for fiscal year 2016, which ended on March 31, 2017, the combined downloads for Super Mario Run across iOS and Android was approaching 150 million,[80] and climbed to 200 million six months later.[81]

Despite these numbers, the game missed some of the anticipated metrics, particularly in Japan. On the Monday following the game's release on iOS, Nintendo's and DeNA's stock price dropped over seven percent due to its poor market reception.[65][82] By December 26, Super Mario Run was no longer the top grossing app in any nation, though remained one of the top downloaded apps in 63 countries. Nintendo's stocks had dropped over 18 percent within the first two weeks of release.[83] Within three weeks, market analysis firm Newzoo estimated that the app had been downloaded over 90 million times, with approximately $30 million in revenue from the roughly three percent who had purchased the full game.[84][85] Wall Street Journal's Dan Gallagher stated this conversion rate represented the difficulty in convincing mobile gamers to purchase content.[84] Nintendo later reported in a total of 78 million downloads, with more than five percent paying for the full game, by January 2017 in fiscal year earnings report. This generated ¥6 billion ($53 million) in revenues from the game.[86][87] The game sold 4 million paid downloads by this time.[88]

Nintendo was anticipating that they would obtain 10 percent conversion of app downloads into full purchases, and noted in February 2017 that twenty countries account for 90 percent of the game's revenue, and that within those countries they were approaching this 10 percent conversion rate.[89] However, Nintendo's president Tatsumi Kimishima was disappointed the next month, when the revenue from the iOS version failed to fulfill the company's expectations.[90] Nintendo's next mobile title, Fire Emblem Heroes, released two months after Super Mario Run and which used the freemium payment approach, had only 10 percent of the previous title's downloads, yet had outperformed it in overall revenue by the end of Nintendo's fiscal year 2016.[91] Kimishima said that Nintendo had learned several lessons in development and releasing of mobile games from Super Mario Run.[81] Kimishima said that "we honestly prefer the Super Mario Run model",[90] though in a June 2017 investor question-and-answer session, he said "in the future we will consider not only a single set price, but other methods that incorporate a wider variety of elements that allow as many consumers as possible to play", suggesting that Nintendo's mobile strategy may move away from the pay-once model.[92]

Within days of the game's App Store release, journalists noted a number of unofficial video game clones that appeared on the Google Play store, which they believe was prompted by the lack of an Android version of Super Mario Run at the time and allowing developers to take advantage of uninformed consumers. In at least one case, an Android clone contained malware designed to collect sensitive information from a player's device.[93][94][95] Super Mario Run was the most-downloaded game for Android devices in 2017.[96]

By July 2018, Sensor Tower estimated that Super Mario Run had generated a total of US$60 million.[97] As of September 2018, the game has been downloaded and installed on about 300 million devices worldwide, including 10 percent in Japan.[98]

See also

Notes

  1. ^ Additional work by DeNA and SRD
  2. ^ Japanese: スーパーマリオラン, Hepburn: Sūpā Mario Ran

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External links

  • Official website

May 05, 2023
super, mario, 2016, platform, video, game, developed, published, nintendo, later, android, nintendo, first, mobile, game, that, part, company, long, running, major, franchises, logodeveloper, nintendo, publisher, nintendodirector, shigeru, miyamoto, producer, . Super Mario Run b is a 2016 platform video game developed and published by Nintendo for iOS and later Android It is Nintendo s first mobile game that is part of one of the company s long running and major franchises Super Mario RunLogoDeveloper s Nintendo EPD a Publisher s NintendoDirector s Shigeru Miyamoto 1 Producer s Shigeru MiyamotoDesigner s Takashi TezukaSeriesSuper MarioEngineUnityPlatform s iOSAndroidReleaseiOSWW December 15 2016KOR February 1 2017AndroidNA EU March 22 2017EA AU HK ROC March 23 2017Genre s Auto running platformMode s Single playerIn Super Mario Run the player controls Mario or other characters as they automatically run across the screen while timing jumps to collect coins and dodge enemies and hazards As a Super Mario game it contains a common plot wherein Mario must rescue Princess Peach who has just been captured by Bowser However the player must also rebuild the Mushroom Kingdom destroyed by Bowser The game had involvement of series creator Shigeru Miyamoto and was developed primarily by the same team that had developed New Super Mario Bros for the Nintendo DS featuring many similar gameplay concepts adapted for ease of mobile controllers The first three levels of Super Mario Run are free to play but unlocking the rest of the game requires a one time payment Super Mario Run received overall positive reviews by critics Reviewers generally praised the game s replay value and addictive gameplay though common criticism was directed towards its comparatively high price in the mobile market as well as its required connectivity to the internet With 50 million downloads it became the most downloaded mobile game in the first week The total figure of downloads was 300 million as of September 2018 update Contents 1 Gameplay 2 Development 3 Release and updates 4 Reception 4 1 Commercial 5 See also 6 Notes 7 References 8 External linksGameplay Edit Gameplay of Super Mario Run showing Mario standing on a pause block halting his running as well as the timer at the top of the screen Super Mario Run plays as a side scrolling auto runner platform game The plot begins with Mario accepting Princess Peach s invitation to her castle only to witness Bowser kidnapping the Princess and destroying the Mushroom Kingdom tasking Mario to undo his actions 2 3 Mario automatically runs from left to right and jumps on his own to clear small gaps or obstacles 4 The player can control Mario by tapping the touch screen to make him jump over larger obstacles 5 the longer the screen is touched the higher he jumps 6 Like other Super Mario games the player must maneuver Mario over gaps onto enemies and into coins to collect them The player s end goal is to not only steer Mario safely across the level and reach the flagpole before time is exhausted but also accumulate as many coins as possible 7 In addition to controlling when and how high he jumps a hidden ability exists where the player swipes and holds the screen in the direction opposite of Mario stalling his jumps during his descent and moving him slightly in that direction 8 9 Standing on pause blocks pauses the timer and Mario s running and standing on blocks marked with directional arrows changes the direction of his jump Bubbles are collectible items used to send him backward letting the player repeat sections of the level If a bubble is available it is automatically used to rescue Mario from impending death 10 11 Otherwise the player can only restart the level 12 Replayability comes from collecting all the normal coins and finding special coins in each level First the player must find five pink coins collecting those unlocks five purple coins and finally collecting those unlocks five black coins therefore it takes at least three playthroughs to collect everything in a given level 13 In addition to the main game there is the Toad Rally game mode where players can challenge ghost versions of other players prerecorded playthroughs of levels 14 Access to Toad Rally requires the player to use a Rally Ticket which can be earned either through completing levels in the main game mode trading My Nintendo coins or other in game tasks 15 Playing either game mode earns the player coins that can be used to buy items for creating and customizing their own Mushroom Kingdom in a third gameplay mode comparable to FarmVille 5 16 The player can gain or lose Toads that populate their Mushroom Kingdom in Toad Rallies 15 The player can unlock other characters to play as through these game modes such as Luigi Princess Peach Toad Toadette and Yoshi 17 These characters have slightly different gameplay attributes using the different characters is not required to complete any level but they give players the tools for completing levels with different approaches 18 Since launch Nintendo has released updates introducing features and other changes For example a Friendly Run version of Toad Rally does not require any Rally Tickets but can only be played up to five times per day and will not earn the player coins for winning 19 An easy difficulty mode assists players having difficulty in beating levels in World Tour by granting them unlimited bubbles and removing the time limit However coins collected will not count while playing in that mode 20 Another update raised the maximum cap number of Toads from 9 999 to 99 999 and added support for Game Center and Google Play Games achievements 21 A later update added nine new levels courses Princess Daisy as a playable character and buildings all of which can be unlocked by completing various goals and challenges The levels are themed as a forest a ship packed with coins and a whole airship armada 22 and a new game mode titled Remix 10 has players run through ten very short levels in a random order with each level only taking a few seconds to complete 23 Development EditThe game was developed jointly by Nintendo and DeNA 24 Takashi Tezuka served as the game s designer and Shigeru Miyamoto as the producer 25 This was the first game that Miyamoto had been closely involved in its development since 2007 s Super Mario Galaxy 16 Nintendo used the same core development team that created New Super Mario Bros and Super Mario Run shares a similar 2 5D graphic style with this previous title 26 The game s three gameplay modes were developed in parallel by separate groups within the development team 16 The game was built using the Unity engine 27 Shortly before release Nintendo s Reggie Fils Aime said the game would not be coming to the Nintendo Switch due to different development architecture 28 Nintendo had been hesitant about developing titles for the mobile gaming market since its onset in the early 2010s as the company was highly protective of its franchise characters and desired to have them only featured in games for their hardware At that time Nintendo president Satoru Iwata felt that by developing mobile titles they would cease to be Nintendo and lose their identity 29 By 2014 the company recognized that the growth of the mobile market was impacting their financial performances with sales of its hardware and software declining greatly and posting a 240 million loss for the financial year 30 By the next year Iwata s views had shifted significantly and he led Nintendo into a partnership with mobile developer DeNA to start bringing Nintendo s brands to mobile including five planned Nintendo titles 31 The first of these was Miitomo based on the Mii avatars used in Nintendo s console software 32 Separately Nintendo collaborated with Niantic and The Pokemon Company to release Pokemon Go 33 34 The concept of the game arose from ideas for new Mario games on the Wii including one where the player would need to control Mario in time to the rhythm of the music This concept was fleshed out further as part of New Super Mario Bros but led to the idea of a simply controlled game Nintendo was also inspired by speedrunners and had noticed that these players in racing through the various Mario games never let go of the forward direction control effectively making Mario run all the time and considered how to allow all players to have that experience 16 35 Similarly they observed speedrunners were adept at performing certain types of difficult timed jumps that enabled quick completion times Nintendo included special blocks that players would encounter in Super Mario Run to easily complete similar jumps so that they could give even beginner players an opportunity to get a taste for what s fun about the more skilled style of Mario play according to Miyamoto 16 The game was developed to be played with the mobile device in a vertical orientation This gave the developers more gameplay ideas to stretch the vertical space of the game as well as to emphasize the simplicity of the game s controls 18 Super Mario Run is the second mobile game under the DeNA partnership and Nintendo s first mobile game to use one of their established intellectual properties Miyamoto explained that some of their game franchises became increasingly more complex with every installment making it difficult to attract new players and that the company believed they could use mobile games with simplified controls not only to target the broadest audience of people but also to draw them to their consoles by reintroducing these properties 36 While it would be possible for them to port their existing titles to mobile device with the creation of virtual controllers on the touchscreen Miyamoto felt that would not be as interesting instead they were more interested in looking at how we can be creative with Mario and design for iPhones in a way that takes advantage of the uniqueness of that device and the uniqueness of that input and the features that that device has 16 Release and updates EditThe game was announced by Miyamoto on September 7 2016 at Apple s annual iPhone event 37 The game initially launched in 10 languages in 150 countries 38 39 Super Mario Run was released on iOS devices on December 15 2016 5 40 and on Android devices on March 22 2017 41 For the iOS release the game runs on both iPhone and iPad 42 While still using the freemium model Nintendo eschewed requiring players to keep paying to access more levels instead offering the game as a free demo with the first three levels unlocked and requiring a one time payment to unlock the rest of the game 13 Part of the reason for this pricing scheme was to make it transparent to parents who may be purchasing the game for their children so that they would not incur further costs 43 Fearing piracy of the game Nintendo added always on DRM which requires that players have a persistent Internet connection to play 44 Polygon speculated that Nintendo opted to develop the game first for the iOS platform because of its stronger security options and consistent ecosystem compared to Android 18 45 Since its inception Super Mario Run has seen updates that mostly expanded support for Nintendo accounts or added or changed gameplay content An update released in January 2017 introduced Easy Mode reduced the number of Toads lost in Toad Rally and added Korean language support 20 The game launched in South Korea on the same date 46 An April 2017 update allowed players to use Miitomo via their Nintendo Accounts to add friends already registered on their Nintendo Account as well as customize their Mii icons including implementing any costumes they own 21 A significant update in September that year added new levels 22 and the Remix 10 game mode 23 Reception EditReceptionAggregate scoreAggregatorScoreMetacritic76 100 47 Review scoresPublicationScore4Players60 100 48 Destructoid6 10 49 Edge7 10 50 Electronic Gaming Monthly6 10 51 EurogamerRecommended 52 Game Informer7 10 53 GameSpot7 10 54 GamesRadar 55 GamesTM6 10 56 IGN8 10 57 Nintendo Life 12 Nintendo World Report7 5 10 58 Pocket Gamer 59 Polygon7 10 60 TouchArcade 61 USgamer4 5 62 Upon release Super Mario Run received generally positive reviews from critics holding an aggregated Metacritic score of 76 100 47 Glixel stated that while the game was deceptively simple to play to reach the end of a level it was genuinely satisfying to work on the real meat of the game 63 IGN agreed citing the game s addictive qualities and high replayability in its extra coin collecting challenges praising the game for successfully capturing the Super Mario charm but criticizing it for lacking the originality in gameplay ideas that generally come with new entries in the series 57 While the game received positive reviews from publications players of the game were more critical 64 The BBC noted that the game s user driven App Store rating after three days of release was 2 5 stars out of 5 with the most common complaints being about the need for a persistent Internet connection and the fixed US 10 price point compared to similar games on the store 65 The game s Toad Rally mode was a point of division for players as while some praised the mode others expressed concern that its competitive features would prevent players without high amount of skill from being able to advance development of their Mushroom Kingdom as well as the Rally Ticket entry system being seemingly unnecessary for a game without microtransactions 15 Industry analyst Michael Pachter suggested that the low user ratings reflect the non traditional single point of purchase approach for monetization and that mobile gamers are more amenable towards free to play games that provide a larger amount of free content prior before any microtransactions are required to proceed forward 66 GamesIndustry biz agreed noted that mobile gamers have been highly critical of games with hard paywalls that require in app purchases to continue and the last several years of free to play mobile games has created consumers unwilling to pay for mobile games a factor Nintendo will need to contend with for its future applications 67 Polygon considered that based on the negative feedback from players that Nintendo kept too many of its own practices for its consoles and handhelds such as the use of the Friend Code system and the lack of any planned expansions into Super Mario Run as well as eschewing typical mobile gaming practices and believed that Nintendo should have worked better to adapt the game for the expectations of mobile gamers 68 Responding to the player complaints Miyamoto acknowledged that Nintendo had made a mistake with the game s pricing 69 At The Game Awards 2017 it was nominated for Best Mobile Game 70 Commercial Edit Shortly after the game s announcement Nintendo s stock soared to just under the high point it had reached after the release and success of Pokemon Go earlier in 2016 Financial analysts recognized that Super Mario Run would be more significant than Pokemon Go for Nintendo whereas revenue from Pokemon Go must be split between Niantic and The Pokemon Company nearly all revenue from Super Mario Run would go to Nintendo directly being an in house developed title 24 71 After Super Mario Run s release date was announced in November Nintendo s stock rose by 2 8 72 Shortly before release Nintendo provided a public look at the game during an episode of The Tonight Show Starring Jimmy Fallon featuring Nintendo of America president Reggie Fils Aime 73 App tracking service Apptopia reported that Super Mario Run was downloaded 2 85 million times on the day of its iOS release while grossing over US 5 million 74 75 The title had 40 million downloads over the first four days surpassing Pokemon Go as the most downloaded mobile game in the first week of release that week s figure totaled over 50 million 76 App Annie estimates that about one million of those downloads lead to the user paying for the title with 55 percent being from the United States earning 14 million in sales 77 The iOS version of Super Mario Run was the tenth most downloaded app in 2016 78 and the top downloaded free game in 2017 79 With the company s end year report for fiscal year 2016 which ended on March 31 2017 the combined downloads for Super Mario Run across iOS and Android was approaching 150 million 80 and climbed to 200 million six months later 81 Despite these numbers the game missed some of the anticipated metrics particularly in Japan On the Monday following the game s release on iOS Nintendo s and DeNA s stock price dropped over seven percent due to its poor market reception 65 82 By December 26 Super Mario Run was no longer the top grossing app in any nation though remained one of the top downloaded apps in 63 countries Nintendo s stocks had dropped over 18 percent within the first two weeks of release 83 Within three weeks market analysis firm Newzoo estimated that the app had been downloaded over 90 million times with approximately 30 million in revenue from the roughly three percent who had purchased the full game 84 85 Wall Street Journal s Dan Gallagher stated this conversion rate represented the difficulty in convincing mobile gamers to purchase content 84 Nintendo later reported in a total of 78 million downloads with more than five percent paying for the full game by January 2017 in fiscal year earnings report This generated 6 billion 53 million in revenues from the game 86 87 The game sold 4 million paid downloads by this time 88 Nintendo was anticipating that they would obtain 10 percent conversion of app downloads into full purchases and noted in February 2017 that twenty countries account for 90 percent of the game s revenue and that within those countries they were approaching this 10 percent conversion rate 89 However Nintendo s president Tatsumi Kimishima was disappointed the next month when the revenue from the iOS version failed to fulfill the company s expectations 90 Nintendo s next mobile title Fire Emblem Heroes released two months after Super Mario Run and which used the freemium payment approach had only 10 percent of the previous title s downloads yet had outperformed it in overall revenue by the end of Nintendo s fiscal year 2016 91 Kimishima said that Nintendo had learned several lessons in development and releasing of mobile games from Super Mario Run 81 Kimishima said that we honestly prefer the Super Mario Run model 90 though in a June 2017 investor question and answer session he said in the future we will consider not only a single set price but other methods that incorporate a wider variety of elements that allow as many consumers as possible to play suggesting that Nintendo s mobile strategy may move away from the pay once model 92 Within days of the game s App Store release journalists noted a number of unofficial video game clones that appeared on the Google Play store which they believe was prompted by the lack of an Android version of Super Mario Run at the time and allowing developers to take advantage of uninformed consumers In at least one case an Android clone contained malware designed to collect sensitive information from a player s device 93 94 95 Super Mario Run was the most downloaded game for Android devices in 2017 96 By July 2018 Sensor Tower estimated that Super Mario Run had generated a total of US 60 million 97 As of September 2018 the game has been downloaded and installed on about 300 million devices worldwide including 10 percent in Japan 98 See also EditSonic RunnersNotes Edit Additional work by DeNA and SRD Japanese スーパーマリオラン Hepburn Supa Mario RanReferences Edit Ethan Shanfeld April 4 2023 Mario Is Moving Away From Mobile Games Reveals Nintendo s Shigeru Miyamoto EXCLUSIVE Variety Retrieved April 5 2023 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Moser Cassidee December 15 2016 What Is Super Mario Run Everything You Need to Know Shacknews Archived from the original on August 3 2020 Retrieved April 23 2020 Heater Brian December 15 2016 Super Mario Run is a hopeful glimpse of Nintendo s mobile ambitions TechCrunch Archived from the original on August 15 2020 Retrieved April 23 2020 McAloon Alissa 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malware disguises itself as Super Mario Run ZDNet Archived from the original on October 10 2022 Retrieved January 9 2017 Moyse Chris December 1 2017 Super Mario Run is Android s most downloaded game of 2017 Destructoid Archived from the original on August 25 2018 Retrieved December 1 2017 Taylor Haydn July 3 2018 Super Mario Run surpasses 60m revenue after two years GamesIndustry biz Archived from the original on July 3 2018 Retrieved July 3 2018 Nintendo Co Ltd October 31 2018 Six Months Financial Results Briefing for Fiscal Year Ended March 2019 PDF Nintendo Archived PDF from the original on March 20 2021 Retrieved October 31 2018 External links EditOfficial website Portal Video games Retrieved from https en wikipedia org w index php title Super Mario Run amp oldid 1151442271, wikipedia, wiki, book, books, library,

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