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Wikipedia

Italian fashion

August 20, 2023

Italy is one of the leading countries in fashion design, alongside France, the United States and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance.

Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak. Cities such as Rome, Palermo, Venice, Milan, Naples, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. From the 17th century to the early 20th, Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV.[1] However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence,[2] the "Italian school" started to compete with the French haute couture, and labels such as Prada and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's centre of design, was ranked the top fashion capital of the world, and Rome was ranked fourth,[3] and, although both cities fell in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be one of the "big four" global fashion capitals, along with New York, Paris, and London; occasionally, the "big five" also includes Rome.[4]

Italian fashion is linked to the most generalized concept of "Made in Italy", a merchandise brand expressing excellence of creativity and craftsmanship. Italian luxury goods are renowned for the quality of the textiles and the elegance and refinement of their construction. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain and the main line of Ralph Lauren) also rely on Italian craft factories, located in highly specialized areas in the metropolitan area of Naples and in the centre-north of Italy (Tuscany, Marche, Veneto and Piedmont), to produce parts of their apparel and accessories.

The nonprofit association that co-ordinates and promotes the development of Italian fashion is the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), now led by Carlo Capasa. It was set up in 1958 in Rome and now is settled in Milan and represents all the highest cultural values of Italian fashion. This association has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through high-profile events in Italy and abroad. The talent of young, creative fashion is also promoted in Italy, as in the annual ITS (International Talent Support Awards) young fashion designer competition in Trieste.[5]

Italian fashion houses, designers and luxury brands

Examples of major Italian fashion houses focused on both menswear and womenswear, but also accessories:[6]

Examples of major fashion brands which are specialized mainly at womenswear (and also accessories for women) are Agnona, Laura Biagiotti, Blumarine (created by Anna Molinari), Capucci (directed by Mario Dice), Alberta Ferretti, Gattinoni, Genny (designed by Sara Cavazza Facchini), Giamba (created by designer Giambattista Valli), Krizia (founded by Mariuccia Mandelli and now art directored by Zhu Chongyun), La Perla, Luisa Spagnoli, Max Mara (created by Ian Griffiths), Miu Miu (founded and directed by Miuccia Prada), Philosophy (directed by Lorenzo Serafini), Emilio Pucci (created by Camille Miceli), Mila Schon and Twin-set Milano whilst the most important luxury houses which focus only on menswear and accessories for men are Brioni, Canali, Corneliani, Lardini, Stefano Ricci, Ermenegildo Zegna (directed by Alessandro Sartori) and Pal Zileri.

Luxury sportswear and streetwear have become general fashion trends, mixing high and low, formal and active style in one look and also in this segment Italy, apart from big luxury brands focused on ready to wear (or couture) developing their own streetstyle lines or items such as Gucci, Fendi, Moschino and Prada or top brands with a strong sporty heritage like Bikkembergs, has got a few high end companies focused on this style like GCDS, OFF White founded by American Virgil Abloh but based in Milan, Stone island. In sportswear some of the most prominent houses are Diadora, Fila, and Kappa.

A few Italian designers head (or have headed) some important fashion brands outside Italy. Riccardo Tisci had been working for French luxury house Givenchy for twelve years until 2017 and in 2018 was named British Burberry's creative director until 2022, Maria Grazia Chiuri after co-heading at Valentino together with Pier Paolo Piccioli now is the first female creative director ever at Dior, French fashion brand Rochas had been directed by Alessandro Dell'Acqua for a few years, Marco Colagrossi heads Ungaro after a few years under the directorship of Fausto Puglisi, Nicola Formichetti was artistic director at Mugler, Nino Cerruti founded his own Paris-based fashion house, Giambattista Valli's main ready to wear and high fashion lines are set in Paris and Stefano Pilati was for almost eight years Saint Laurent's head designer.

Among the newest labels or younger designers, the most prominent are Golden Goose Deluxe Brand and Stella Jean.

Other luxury labels which are mainly focused on the production of leather goods such as accessories, especially shoes (but not only), are Aquazzurra, Baldinini, Ballin, Bontoni, Rene Caovilla, Bruno Magli, Cesare Paciotti, Pollini, Sergio Rossi, Giuseppe Zanotti, while fashion brands or labels which produce primarily bags, totes, suitcases are Braccialini, Furla, Mandarina Duck, Piquadro, Valextra.

Italy also is home to many fashion magazines, such as Vogue Italia, Vanity Fair, Elle, Glamour, Grazia.[7]

Other Italian accessory and jewelry brands, such as Luxottica (owner, amongst several luxury eyewear brands, of Ray-Ban and Persol), Safilo, Buccellati, Damiani, Vhernier, Pomellato, Morellato, Officine Panerai and Bvlgari.

Modern history

Main article: History of Italian fashion
 
The Italian Catherine de' Medici, as Queen of France. Her fashions were the main trendsetters of courts at the time.

Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Naples, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses.[8] Italian fashion reached its peak during the Renaissance. As Italy is widely recognized as the cradle and birthplace of the Renaissance,[9][10] art, music, education, finance and philosophy flourished, and along with it, Italian fashion designs became very popular (especially those worn by the Medicis in Florence.[11] The fashions of Queen Catherine de' Medici of France were considered amongst the most fashionable in Europe.

After a decline in the 17th to mid-20th century, Italy returned to being a leading nation in fashion, and Florence was Italy's fashion capital in the 50s and 60s from the very first high fashion parade at the Sala Bianca of the Pitti Palace[12][13] in 1952 with names such as Emilio Schuberth, Emilio Pucci, Vincenzo Ferdinandi, Roberto Capucci, Sorelle Fontana, Germana Marucelli, Mila Schön, Fausto Sarli, whilst Milan led the way in the 70s and 80s, with then-new labels and designers such as Walter Albini, Armani, Enrico Coveri, Dolce & Gabbana, Gianfranco Ferré, Romeo Gigli, Krizia, Missoni, Moschino, Luciano Soprani, Trussardi and Versace and opening up and setting up their first boutiques and emporia. Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French "Haute Couture". Yet, in the 1970s and 80s, Italian fashion started to concentrate on ready-to-wear clothes, such as coats, jackets, trousers, shirts, jeans, jumpers and miniskirts. Milan became more affordable and stylish for shoppers, and Florence was deposed of its position as the Italian fashion capital and replaced by Rome, which grew in importance as high fashion pole in the country thanks to the creations of Valentino, Fendi, Roberto Capucci, Renato Balestra and Gattinoni.

Today, Milan and Rome are Italy's fashion capitals, and are major international centres for fashion design, competing with other cities such as Tokyo, Los Angeles, London, Paris and New York.[3] Also, other cities such as Venice, Florence, Naples, Vicenza, Bologna, Genoa and Turin are important centres. The country's main shopping districts are the Via Montenapoleone fashion district and the Galleria Vittorio Emanuele (Milan), Via dei Condotti (Rome), and Via de' Tornabuoni (Florence).

Cities

Italian fashion is dominated by Milan, Rome, and to a lesser extent, Florence, with the former two being included in the top 30 fashion capitals of the world.[14] Nonetheless, there are numerous other cities which play an important role in Italian fashion.

Milan

Main article: Fashion in Milan
 
Via Montenapoleone during the Christmas period.
 
Elegant luxury shops, during the Christmas period, along Via Pietro Verri nearby Via Montenapoleone

In 2014, Milan was regarded as the world fashion capital (based upon frequency of mention in global media outlets), even surpassing New York, Paris, Rome and London. In 2011, Milan was ranked #4, behind London, New York, and Paris.[15] Many of the major Italian fashion brands, such as Valentino, Versace, Prada, Armani, Dolce & Gabbana, Marni, Iceberg, Missoni, Trussardi, Moschino, Dirk Bikkembergs, Etro, and Zegna are currently headquartered in the city. International fashion labels also operate shops in Milan, including an Abercrombie & Fitch flagship store which has become a main consumer attraction.[citation needed] Milan also hosts a fashion week twice a year, just like other international centres such as Paris, London and New York. Milan's main upscale fashion district is the "quadrilatero della moda" (literally, "fashion quadrilateral"), where the city's most prestigious shopping streets (Via Montenapoleone, Via della Spiga, Via Sant'Andrea, Via Manzoni and Corso Venezia) are held. The Galleria Vittorio Emanuele II, the Piazza del Duomo, Via Dante and Corso Buenos Aires are other important shopping streets and squares.

Florence

See also: Fashion designers of Florence
 
Luxury boutiques along Florence's prestigious Via de' Tornabuoni.

Florence is regarded by some as the birthplace and earliest centre of the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention.[16] Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence or its outskirts. Florence's main upscale shopping street is Via de' Tornabuoni, where major luxury fashion houses and jewelry labels, such as Armani and Bulgari, have their elegant boutiques. Via del Parione and Via Roma are other streets that are also well known for their high-end fashion stores.[17]

Rome

See also: Shopping areas and markets in Rome
 
The Palazzo di Malta, surrounded by Hermès boutiques in Via Condotti, Rome's main upscale shopping street.

Rome is widely recognized as a world fashion capital. Although not as important as Milan, Rome is the world's 4th most important centre for fashion in the world, according to the 2009 Global Language Monitor after Milan, New York and Paris, and beating London.[18] Major Italian luxury fashion houses and jewelry chains, such as Valentino, Bulgari, Fendi, Laura Biagiotti, Gattinoni and Brioni, just to name a few, are headquartered or were founded in the city. Also, other major labels, such as Chanel, Prada, Dolce & Gabbana, Armani and Versace have luxury boutiques in Rome, primarily along its prestigious and upscale Via dei Condotti. The Rome Fashion Week is an important global showcase.

Other cities

Although Milan, Rome and Florence are commonly regarded as the leading cities in Italian fashion, other cities, such as Venice, Vicenza, Prato, Turin, Naples and Bologna, are also important centres for Italian clothing design and industry. Venice, for instance, is the home of Italian fashion house Roberta di Camerino, which was founded in 1945. The brand is famous for its handbags, and is most notably associated with the creation of the it bag, a form of handbag which is recognisable due to its status symbol.[19] Brands such as Max Mara and United Colors of Benetton, despite being major Italian brands, are not headquartered in Milan, Rome or Florence, yet, the former has its headquarters in Reggio Emilia,[20] and the latter in Ponzano Veneto. Italian holding OTB held by Renzo Rosso, owner of different ready-to-wear brands such as Diesel and also fashion houses like Marni, Dutch label Viktor & Rolf and Belgian Maison Margiela, is headquartered in the countryside near Vicenza in the region of Veneto. Italian companies Cesare Paciotti and also Tod's, owned by businessman Diego Della Valle (which produces luxury shoes, other leather goods and also clothes under the labels of Tod's itself, Roger Vivier, Hogan, Fay and haute couture brand Schiaparelli), Santoni, Bontoni are headquartered in the region of Marche, a very important manufacturing district for shoes and leather components in the Adriatic coast. Fashion houses Fabiana Filippi and Brunello Cucinelli's home is the region of Umbria and luxury brands Kiton and Harmont & Blaine were founded in Naples[21][22][23] which is also another prominent area of the country for the manufacturing of apparel and accessories (especially shoes and leather goods in general around the district of Solofra).

Fashion shows and fairs

Main article: Milan Fashion Week
 
Milan Fashion Week

The Milan Fashion Week takes place twice a year after the London Fashion Week and before the Paris Fashion Week. It is scheduled as the third of the four most important and global international ready-to-wear fashion weeks of the calendar during the so-called fashion month. Dates are determined by the Camera Nazionale della Moda Italiana. Some of the locations where fashion shows are held are Milan's Palazzo Reale, Palazzo Serbelloni, Padiglione Visconti, Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others.[citation needed] Another prominent platform for men's collections and new projects in fashion industry is Pitti Immagine in Florence at the Fortezza da Basso, held twice a year a few days before the Milanese man's fashion week.[citation needed]

References

  1. ^ . Archived from the original on 2009-12-01. Retrieved 2010-01-06.
  2. ^ . Archived from the original on 2011-10-16. Retrieved 2011-10-21.
  3. ^ a b . Archived from the original on 2009-11-01. Retrieved 2011-10-21.
  4. ^ You searched for fashion capital – The Global Language Monitor
  5. ^ Get to Know the Young Winners of the 2020 International Talent Support Awards - Vogue 28.10.2020.
  6. ^ . www.made-in-italy.com. 5 January 2011. Archived from the original on 14 July 2012. Retrieved 15 October 2009.
  7. ^ "Italian Fashion, Beauty and Style Magazines". Made-In-Italy.com. 7 January 2011.
  8. ^ . Archived from the original on 2011-08-16. Retrieved 2011-10-21.
  9. ^ "WebMuseum: The Italian Renaissance (1420-1600)". www.ibiblio.org.
  10. ^ "HISTORY OF THE RENAISSANCE". www.historyworld.net.
  11. ^ "Italian Renaissance Fashion". www.renaissance-spell.com.
  12. ^ "Epoca n.95/1952" (PDF).
  13. ^ Fallaci – Mame Fashion Dictionary
  14. ^ . Archived from the original on 2012-05-14. Retrieved 2014-09-26.{{cite web}}: CS1 maint: archived copy as title (link)
  15. ^ "The Global Language Monitor » Fashion". Languagemonitor.com. 2011-08-20. Retrieved 2011-11-20.
  16. ^ . Gbgiorgini.it. Archived from the original on 16 October 2011. Retrieved 5 May 2009.
  17. ^ . 11 November 2009. Archived from the original on 8 September 2017. Retrieved 26 November 2011.
  18. ^ . Languagemonitor.com. 2009-07-20. Archived from the original on 2009-11-01. Retrieved 2009-10-17.
  19. ^ Patner, Josh (2006-02-26). "From Bags to Riches". The New York Times.
  20. ^ http://www.hoovers.com/company/Max_Mara_Fashion_Group_Srl/hksyhi-1.html[bare URL]
  21. ^ "Benetton Group - Corporate Website". www.benettongroup.com.
  22. ^ Limited, Mario Corporation. "Italian Fashion Wholesale clothing - apparel supplier in Italy". www.mariocorp.com.
  23. ^ "Italian brands distribution supply wholesale designer fashion luxury clothes - Italian Fashion buying house". www.italianbrandsdistribution.com.

Further reading

  • Martin, R. (1997). Gianni Versace. New York: The Metropolitan Museum of Art. ISBN 9780870998423.
  • Dagmar Reichardt, Moda Made in Italy. Il linguaggio della moda e del costume italiano, edited and with a preface by Dagmar Reichardt and Carmela D'Angelo (Ed.), presenting an interview with Dacia Maraini, Firenze, Franco Cesati Editore, (Civiltà italiana. Terza serie, no. 10), 2016, (ISBN 978-8876675768), 230 pp.

External links

 
Wikimedia Commons has media related to Fashion of Italy.
  • Made-In-Italy.com Official Website
  • 25 Best Italian Fashion Brands - Italy Best Official Website

August 20, 2023
italian, fashion, italy, leading, countries, fashion, design, alongside, france, united, states, united, kingdom, fashion, always, been, important, part, country, cultural, life, society, italians, well, known, their, attention, dress, bella, figura, good, app. Italy is one of the leading countries in fashion design alongside France the United States and the United Kingdom Fashion has always been an important part of the country s cultural life and society and Italians are well known for their attention to dress la bella figura or good appearance retains its traditional importance Italian fashion became prominent during the 11th to 16th centuries when artistic development in Italy was at its peak Cities such as Rome Palermo Venice Milan Naples Florence and Vicenza started to produce luxury goods hats cosmetics jewelry and rich fabrics From the 17th century to the early 20th Italian fashion lost its importance and lustre and Europe s main trendsetter became France with the great popularity of French fashion this is due to the luxury dresses which were designed for the courtiers of Louis XIV 1 However since the 1951 53 fashion soirees held by Giovanni Battista Giorgini in Florence 2 the Italian school started to compete with the French haute couture and labels such as Prada and Gucci began to contend with Chanel and Dior In 2009 according to the Global Language Monitor Milan Italy s centre of design was ranked the top fashion capital of the world and Rome was ranked fourth 3 and although both cities fell in subsequent rankings in 2011 Florence entered as the 31st world fashion capital Milan is generally considered to be one of the big four global fashion capitals along with New York Paris and London occasionally the big five also includes Rome 4 Italian fashion is linked to the most generalized concept of Made in Italy a merchandise brand expressing excellence of creativity and craftsmanship Italian luxury goods are renowned for the quality of the textiles and the elegance and refinement of their construction Many French British and American high top luxury brands such as Chanel Dior Balmain and the main line of Ralph Lauren also rely on Italian craft factories located in highly specialized areas in the metropolitan area of Naples and in the centre north of Italy Tuscany Marche Veneto and Piedmont to produce parts of their apparel and accessories The nonprofit association that co ordinates and promotes the development of Italian fashion is the National Chamber of Italian Fashion Camera Nazionale della Moda Italiana now led by Carlo Capasa It was set up in 1958 in Rome and now is settled in Milan and represents all the highest cultural values of Italian fashion This association has pursued a policy of organisational support aimed at the knowledge promotion and development of fashion through high profile events in Italy and abroad The talent of young creative fashion is also promoted in Italy as in the annual ITS International Talent Support Awards young fashion designer competition in Trieste 5 Contents 1 Italian fashion houses designers and luxury brands 2 Modern history 3 Cities 3 1 Milan 3 2 Florence 3 3 Rome 3 4 Other cities 4 Fashion shows and fairs 5 References 6 Further reading 7 External linksItalian fashion houses designers and luxury brands EditExamples of major Italian fashion houses focused on both menswear and womenswear but also accessories 6 Armani founded and directed by Giorgio Armani Renato Balestra Bottega Veneta designed by French Matthieu Blazy Roberto Cavalli created by Fausto Puglisi Costume National Brunello Cucinelli Diesel directed by Glenn Martens Dolce amp Gabbana Dsquared2 created by Canadian duo Dean and Dan Caten Etro directed by Marco De Vincenzo Fendi previously directed by Karl Lagerfeld for women s clothes and ready to wear and now by Kim Jones and by Silvia Venturini Fendi for accessories and men s lines Ferragamo designed by Maximilian Davis Gianfranco Ferre Fiorucci Gucci formerly directed by Tom Ford and by Alessandro Michele now by Sabato De Sarno Iceberg directed by James Long Jil Sander founded by eponymous German designer but headquartered in Italy John Richmond Kiton Loro Piana Marni founded by Consuelo Castiglioni and now directed by Francesco Risso Missoni Moncler Moschino formerly directed by Jeremy Scott Prada Raf Simons joined Miuccia Prada as co creative director Ermanno Scervino Tod s designed by Walter Chiapponi Trussardi Valentino founded by Valentino Garavani and now directed by PierPaolo Piccioli Versace founded by Gianni Versace and now directed by Donatella Versace Examples of major fashion brands which are specialized mainly at womenswear and also accessories for women are Agnona Laura Biagiotti Blumarine created by Anna Molinari Capucci directed by Mario Dice Alberta Ferretti Gattinoni Genny designed by Sara Cavazza Facchini Giamba created by designer Giambattista Valli Krizia founded by Mariuccia Mandelli and now art directored by Zhu Chongyun La Perla Luisa Spagnoli Max Mara created by Ian Griffiths Miu Miu founded and directed by Miuccia Prada Philosophy directed by Lorenzo Serafini Emilio Pucci created by Camille Miceli Mila Schon and Twin set Milano whilst the most important luxury houses which focus only on menswear and accessories for men are Brioni Canali Corneliani Lardini Stefano Ricci Ermenegildo Zegna directed by Alessandro Sartori and Pal Zileri Luxury sportswear and streetwear have become general fashion trends mixing high and low formal and active style in one look and also in this segment Italy apart from big luxury brands focused on ready to wear or couture developing their own streetstyle lines or items such as Gucci Fendi Moschino and Prada or top brands with a strong sporty heritage like Bikkembergs has got a few high end companies focused on this style like GCDS OFF White founded by American Virgil Abloh but based in Milan Stone island In sportswear some of the most prominent houses are Diadora Fila and Kappa A few Italian designers head or have headed some important fashion brands outside Italy Riccardo Tisci had been working for French luxury house Givenchy for twelve years until 2017 and in 2018 was named British Burberry s creative director until 2022 Maria Grazia Chiuri after co heading at Valentino together with Pier Paolo Piccioli now is the first female creative director ever at Dior French fashion brand Rochas had been directed by Alessandro Dell Acqua for a few years Marco Colagrossi heads Ungaro after a few years under the directorship of Fausto Puglisi Nicola Formichetti was artistic director at Mugler Nino Cerruti founded his own Paris based fashion house Giambattista Valli s main ready to wear and high fashion lines are set in Paris and Stefano Pilati was for almost eight years Saint Laurent s head designer Among the newest labels or younger designers the most prominent are Golden Goose Deluxe Brand and Stella Jean Other luxury labels which are mainly focused on the production of leather goods such as accessories especially shoes but not only are Aquazzurra Baldinini Ballin Bontoni Rene Caovilla Bruno Magli Cesare Paciotti Pollini Sergio Rossi Giuseppe Zanotti while fashion brands or labels which produce primarily bags totes suitcases are Braccialini Furla Mandarina Duck Piquadro Valextra Italy also is home to many fashion magazines such as Vogue Italia Vanity Fair Elle Glamour Grazia 7 Other Italian accessory and jewelry brands such as Luxottica owner amongst several luxury eyewear brands of Ray Ban and Persol Safilo Buccellati Damiani Vhernier Pomellato Morellato Officine Panerai and Bvlgari Clothes by Valentino Giorgio Armani founder of the Armani company Prada shop in Milan Gucci and Dolce amp Gabbana Store on the Las Vegas StripModern history EditMain article History of Italian fashion The Italian Catherine de Medici as Queen of France Her fashions were the main trendsetters of courts at the time Fashion in Italy started to become the most fashionable in Europe since the 11th century and powerful cities of the time such as Venice Milan Florence Naples Vicenza and Rome began to produce robes jewelry textiles shoes fabrics ornaments and elaborate dresses 8 Italian fashion reached its peak during the Renaissance As Italy is widely recognized as the cradle and birthplace of the Renaissance 9 10 art music education finance and philosophy flourished and along with it Italian fashion designs became very popular especially those worn by the Medicis in Florence 11 The fashions of Queen Catherine de Medici of France were considered amongst the most fashionable in Europe After a decline in the 17th to mid 20th century Italy returned to being a leading nation in fashion and Florence was Italy s fashion capital in the 50s and 60s from the very first high fashion parade at the Sala Bianca of the Pitti Palace 12 13 in 1952 with names such as Emilio Schuberth Emilio Pucci Vincenzo Ferdinandi Roberto Capucci Sorelle Fontana Germana Marucelli Mila Schon Fausto Sarli whilst Milan led the way in the 70s and 80s with then new labels and designers such as Walter Albini Armani Enrico Coveri Dolce amp Gabbana Gianfranco Ferre Romeo Gigli Krizia Missoni Moschino Luciano Soprani Trussardi and Versace and opening up and setting up their first boutiques and emporia Until the 1970s Italian fashion was mainly designed for the rich and famous more or less like the French Haute Couture Yet in the 1970s and 80s Italian fashion started to concentrate on ready to wear clothes such as coats jackets trousers shirts jeans jumpers and miniskirts Milan became more affordable and stylish for shoppers and Florence was deposed of its position as the Italian fashion capital and replaced by Rome which grew in importance as high fashion pole in the country thanks to the creations of Valentino Fendi Roberto Capucci Renato Balestra and Gattinoni Today Milan and Rome are Italy s fashion capitals and are major international centres for fashion design competing with other cities such as Tokyo Los Angeles London Paris and New York 3 Also other cities such as Venice Florence Naples Vicenza Bologna Genoa and Turin are important centres The country s main shopping districts are the Via Montenapoleone fashion district and the Galleria Vittorio Emanuele Milan Via dei Condotti Rome and Via de Tornabuoni Florence Cities EditItalian fashion is dominated by Milan Rome and to a lesser extent Florence with the former two being included in the top 30 fashion capitals of the world 14 Nonetheless there are numerous other cities which play an important role in Italian fashion Milan Edit Main article Fashion in Milan Via Montenapoleone during the Christmas period Elegant luxury shops during the Christmas period along Via Pietro Verri nearby Via MontenapoleoneIn 2014 Milan was regarded as the world fashion capital based upon frequency of mention in global media outlets even surpassing New York Paris Rome and London In 2011 Milan was ranked 4 behind London New York and Paris 15 Many of the major Italian fashion brands such as Valentino Versace Prada Armani Dolce amp Gabbana Marni Iceberg Missoni Trussardi Moschino Dirk Bikkembergs Etro and Zegna are currently headquartered in the city International fashion labels also operate shops in Milan including an Abercrombie amp Fitch flagship store which has become a main consumer attraction citation needed Milan also hosts a fashion week twice a year just like other international centres such as Paris London and New York Milan s main upscale fashion district is the quadrilatero della moda literally fashion quadrilateral where the city s most prestigious shopping streets Via Montenapoleone Via della Spiga Via Sant Andrea Via Manzoni and Corso Venezia are held The Galleria Vittorio Emanuele II the Piazza del Duomo Via Dante and Corso Buenos Aires are other important shopping streets and squares Florence Edit See also Fashion designers of Florence Luxury boutiques along Florence s prestigious Via de Tornabuoni Florence is regarded by some as the birthplace and earliest centre of the modern post World War Two fashion industry in Italy The Florentine soirees of the early 1950s organized by Giovanni Battista Giorgini were events where several now famous Italian designers participated in group shows and first garnered international attention 16 Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928 Gianfranco Lotti Gucci Roberto Cavalli Ermanno Scervino Stefano Ricci Patrizia Pepe Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence or its outskirts Florence s main upscale shopping street is Via de Tornabuoni where major luxury fashion houses and jewelry labels such as Armani and Bulgari have their elegant boutiques Via del Parione and Via Roma are other streets that are also well known for their high end fashion stores 17 Rome Edit See also Shopping areas and markets in Rome The Palazzo di Malta surrounded by Hermes boutiques in Via Condotti Rome s main upscale shopping street Rome is widely recognized as a world fashion capital Although not as important as Milan Rome is the world s 4th most important centre for fashion in the world according to the 2009 Global Language Monitor after Milan New York and Paris and beating London 18 Major Italian luxury fashion houses and jewelry chains such as Valentino Bulgari Fendi Laura Biagiotti Gattinoni and Brioni just to name a few are headquartered or were founded in the city Also other major labels such as Chanel Prada Dolce amp Gabbana Armani and Versace have luxury boutiques in Rome primarily along its prestigious and upscale Via dei Condotti The Rome Fashion Week is an important global showcase Other cities EditAlthough Milan Rome and Florence are commonly regarded as the leading cities in Italian fashion other cities such as Venice Vicenza Prato Turin Naples and Bologna are also important centres for Italian clothing design and industry Venice for instance is the home of Italian fashion house Roberta di Camerino which was founded in 1945 The brand is famous for its handbags and is most notably associated with the creation of the it bag a form of handbag which is recognisable due to its status symbol 19 Brands such as Max Mara and United Colors of Benetton despite being major Italian brands are not headquartered in Milan Rome or Florence yet the former has its headquarters in Reggio Emilia 20 and the latter in Ponzano Veneto Italian holding OTB held by Renzo Rosso owner of different ready to wear brands such as Diesel and also fashion houses like Marni Dutch label Viktor amp Rolf and Belgian Maison Margiela is headquartered in the countryside near Vicenza in the region of Veneto Italian companies Cesare Paciotti and also Tod s owned by businessman Diego Della Valle which produces luxury shoes other leather goods and also clothes under the labels of Tod s itself Roger Vivier Hogan Fay and haute couture brand Schiaparelli Santoni Bontoni are headquartered in the region of Marche a very important manufacturing district for shoes and leather components in the Adriatic coast Fashion houses Fabiana Filippi and Brunello Cucinelli s home is the region of Umbria and luxury brands Kiton and Harmont amp Blaine were founded in Naples 21 22 23 which is also another prominent area of the country for the manufacturing of apparel and accessories especially shoes and leather goods in general around the district of Solofra Fashion shows and fairs EditMain article Milan Fashion Week Milan Fashion WeekThe Milan Fashion Week takes place twice a year after the London Fashion Week and before the Paris Fashion Week It is scheduled as the third of the four most important and global international ready to wear fashion weeks of the calendar during the so called fashion month Dates are determined by the Camera Nazionale della Moda Italiana Some of the locations where fashion shows are held are Milan s Palazzo Reale Palazzo Serbelloni Padiglione Visconti Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others citation needed Another prominent platform for men s collections and new projects in fashion industry is Pitti Immagine in Florence at the Fortezza da Basso held twice a year a few days before the Milanese man s fashion week citation needed References Edit Italy portal Fashion portal Nicole Kipar s late 17th century Clothing History Baroque Costumes Archived from the original on 2009 12 01 Retrieved 2010 01 06 The birth of italian fashion Archived from the original on 2011 10 16 Retrieved 2011 10 21 a b The Global Language Monitor Fashion Archived from the original on 2009 11 01 Retrieved 2011 10 21 You searched for fashion capital The Global Language Monitor Get to Know the Young Winners of the 2020 International Talent Support Awards Vogue 28 10 2020 Italian Fashion Designers and Brands Made In Italy com www made in italy com 5 January 2011 Archived from the original on 14 July 2012 Retrieved 15 October 2009 Italian Fashion Beauty and Style Magazines Made In Italy com 7 January 2011 ITALIAN FASHION gt gt Italian Fashion Tips ITALIAN FASHION Guide Archived from the original on 2011 08 16 Retrieved 2011 10 21 WebMuseum The Italian Renaissance 1420 1600 www ibiblio org HISTORY OF THE RENAISSANCE www historyworld net Italian Renaissance Fashion www renaissance spell com Epoca n 95 1952 PDF Fallaci Mame Fashion Dictionary Archived copy Archived from the original on 2012 05 14 Retrieved 2014 09 26 a href Template Cite web html title Template Cite web cite web a CS1 maint archived copy as title link The Global Language Monitor Fashion Languagemonitor com 2011 08 20 Retrieved 2011 11 20 the birth of italian fashion Gbgiorgini it Archived from the original on 16 October 2011 Retrieved 5 May 2009 Travel Guide to Florence 11 November 2009 Archived from the original on 8 September 2017 Retrieved 26 November 2011 The Global Language Monitor Fashion Languagemonitor com 2009 07 20 Archived from the original on 2009 11 01 Retrieved 2009 10 17 Patner Josh 2006 02 26 From Bags to Riches The New York Times http www hoovers com company Max Mara Fashion Group Srl hksyhi 1 html bare URL Benetton Group Corporate Website www benettongroup com Limited Mario Corporation Italian Fashion Wholesale clothing apparel supplier in Italy www mariocorp com Italian brands distribution supply wholesale designer fashion luxury clothes Italian Fashion buying house www italianbrandsdistribution com Further reading EditMartin R 1997 Gianni Versace New York The Metropolitan Museum of Art ISBN 9780870998423 Dagmar Reichardt Moda Made in Italy Il linguaggio della moda e del costume italiano edited and with a preface by Dagmar Reichardt and Carmela D Angelo Ed presenting an interview with Dacia Maraini Firenze Franco Cesati Editore Civilta italiana Terza serie no 10 2016 ISBN 978 8876675768 230 pp External links Edit Wikimedia Commons has media related to Fashion of Italy Made In Italy com Official Website 25 Best Italian Fashion Brands Italy Best Official Website Retrieved from https en wikipedia org w index php title Italian fashion amp oldid 1168407301, wikipedia, wiki, book, books, library,

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