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Benetton Group

January 01, 1970

45°42′29″N 12°13′05″E / 45.7081087°N 12.2179756°E / 45.7081087; 12.2179756

Benetton Group
Company typeSocietà a responsabilità limitata (s.r.l.)
IndustryFashion
Founded1965; 59 years ago (1965) in Ponzano Veneto, Italy
FounderLuciano Benetton
Carlo Benetton
Gilberto Benetton
Giuliana Benetton
Headquarters
Ponzano Veneto
,
Italy
Area served
Worldwide
Key people
  • Luciano Benetton (Executive Chairman)
  • Massimo Renon (Chief Executive Officer)Ian Clarke (UK franchise operator)
Products
Number of employees
1,500 (2020)
ParentEdizione
Websitewww.benettongroup.com
United Colors of Benetton in Parma, Italy
United Colors of Benetton in Prague, Czech Republic
United Colors of Benetton in Belgrade, Serbia

Benetton Group S.r.l. (Italian pronunciation: [benetˈton])[1] is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide.[2] It is a wholly owned subsidiary of the Benetton family's holding company Edizione.

History edit

In 1965, the Benettons opened their first store in Belluno, in the Veneto northern region of Italy[3] and three years after in Paris. The company's core business consists of clothing brands United Colors of Benetton[4] and Sisley.[5]

Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list.[6]

In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding.[7]

In 2017, the group posted a loss of €180 million.[8] Prompted by the heavy losses, Luciano Benetton, who was then 83 years old, returned from retirement as Executive Chairman for the brand.[9]

Revival efforts also included appointing French designer Jean-Charles de Castelbajac as artistic director and re-appointing photographer Oliviero Toscani.[10] As of 2020, United Colors of Benetton has 1,500 employees and uses 25,000 workers through subcontractors.[11] In March 2020, Massimo Renon was named CEO of the company.[12]

Marketing edit

Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide.[13] In 1984, Toscani photographed the first multiracial ad for the brand.[3]

In 1989, Toscani refocused Benetton's advertising strategy under the "United Colors of Benetton" campaign. The campaign's graphic, billboard-sized ads depicted a variety of shocking subjects, including the deathbed scene of a man (AIDS activist David Kirby) dying from AIDS.[14] Another ad featured a bloodied, unwashed newborn baby with umbilical cord still attached. The newborn ad prompted roughly 650 complaints to the British Advertising Standards Authority, which noted in its 1991 annual report that the Benetton baby ad "attracted more complaints than we have ever previously known."[15] A third ad included a black stallion copulating with a white mare,[16] while a fourth advert showed a light-skinned girl with blond hair hugging a dark-skinned boy whose hair was shaped into devil horns.[17]

In 2000, Benetton was included in the reference publication Guinness World Records for the "Most Controversial Campaign".[18]

In November 2011, Benetton created the UNHATE Foundation, launching a worldwide communication campaign described as an invitation to leaders and citizens of the world to combat the "culture of hatred".[19] Benetton claimed the campaign was created to serve as its corporate social responsibility strategy.[20] The UNHATE poster series uses altered images of political and religious leaders, such as then-President of the United States Barack Obama and Hugo Chávez, then President of Venezuela, kissing each other.[21][22] Following Vatican protests, Benetton removed an ad purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb, the imam of Egypt's Al Azhar mosque.[23][24][25]

Benetton won the Press Grand Prix at the 2012 Cannes Ad festival for its Unhate campaign.[26][27]

In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from India's remote Uttarakhand region. The initiative claimed to have empowered more than 6,000 rural women artisans in India.[28][29]

In 2019, Benetton Group announced it would be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation (IWTO) congress.[30]

Sport and sponsorship edit

Main articles: Benetton Formula, Benetton Rugby, Treviso Basket, and Sisley Volley

Benetton Group entered Formula One as a sponsor of Tyrrell in 1983, then Alfa Romeo in 1984; this arrangement was extended to both Alfa and Toleman in 1985. Benetton Formula Ltd. was formed at the end of 1985 when the Toleman and Spirit teams were sold to the Benetton family. The team saw its greatest success under Flavio Briatore, who managed the team from 1990 to 1997. Michael Schumacher won his first Drivers' Championships with the team in 1994 and 1995, and the team won their only Constructors' title in 1995. From 1996, the team raced under an Italian licence, although it continued to be based, like Toleman, in Oxfordshire in England. The team was bought by Renault for US$120 million in 2000 and was rebranded Renault F1 in 2002.

In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S. Rugby Treviso. Benetton Rugby has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team.[31] Benetton Group has also sponsored Treviso Basket (1982–2012) and Sisley Volley (1987–2012).

Criticisms edit

In 1991, Edizone Holding International, a Benetton subsidiary, bought Compañía de Tierras del Sud Argentino S. A. and became the largest private landowner in Argentina after taking over the land the company had inherited from the 19th century Conquest of the Desert.[32] Benetton has faced criticism, particularly from Mapuche organizations, over its ownership and management of traditional Mapuche lands in Patagonia.[33] In 1997, Benetton invested in a museum in Leleque which presented the Mapuche as migrants from Chile, which was interpreted as an attempt to diminish the Mapuche's traditional claims.[34] The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007.[35] The company published a position statement regarding the Mapuche in Patagonia in 2012.[36] Protests and occupations began again in 2015. Activist Santiago Maldonado was last seen being evicted by the Argentine National Gendarmerie from the disputed area in August 2017.[37] His body was found two months later.[38]

Benetton aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them."[39] Issues of consumer privacy were raised, and the plan was shelved. Benetton's position on RFID technology is also available on their website.[40]

PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced mulesing. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing.[41] Benetton's position statement on the mulesing controversy is available on their website.[42]

Building collapse at Savar edit

Main article: 2013 Savar building collapse

On 24 April 2013, the eight-storey Rana Plaza commercial building collapsed outside Dhaka. It housed one of the factories in which Benetton clothing was made.[43] At least 1,130 people died.[44] Benetton first denied reports linking production of their clothing at the factory, but clothes and documents linked to Benetton were discovered at the disaster site.[45][46][47] Of the 29 brands identified as having sourced products from the Rana Plaza factories, only nine attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche and El Corte Ingles.[48] A year after the collapse, Benetton faced international protests after failing to pay any compensation to the Rana Plaza Donors Trust Fund.[49][50] Protests included shutting down Benetton's flagship Oxford Street store in London.[51]

In April 2015, Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors (PWC AND WRAP) and applied the principles of the Accord on Fire and Building Safety to global suppliers. Benetton's engagement for Bangladesh is available on their website.[52]

Position on the Russia-Ukraine war edit

According to a study by Yale University, which analyzes the exit of foreign companies from the Russian market, Benetton group received the worst grade "F", which indicates that the company has not taken any steps to exit the Russian market and operates there with "business as usual".[53] Meanwhile, the Changing Markets Foundation found evidence that the Benetton group uses Russian oil for its polyester products and is the only company investigated that does both: uses Russian oil for its products and remains on the Russian market.[54]


See also edit

References edit

  1. ^ . Dizionario.rai.it. Archived from the original on 11 July 2018. Retrieved 28 June 2012.
  2. ^ . Benetton Group. Archived from the original on 17 June 2015. Retrieved 5 May 2010.
  3. ^ a b Brady, Donald L. (18 December 2014). Essentials of International Marketing. Routledge. ISBN 9781317471202.
  4. ^ . Archived from the original on 21 August 2019. Retrieved 10 June 2015.
  5. ^ . Sisley. 21 February 2012. Archived from the original on 29 June 2012. Retrieved 28 June 2012.
  6. ^ Hill, Andrew (29 October 2018). "From visionary to old hat: how Benetton fell out of fashion". www.ft.com. Archived from the original on 10 December 2022. Retrieved 3 March 2020.
  7. ^ "Italy's Benetton group names new boss to help revive brand". Reuters. Reuters. 5 April 2017. Retrieved 4 December 2019.
  8. ^ "Benetton to Open Up Numerous Stores Around the World". Fashion United. 29 April 2019. Retrieved 4 December 2019.
  9. ^ "Benetton more than just brightly coloured pullovers". France 24. 17 August 2018. Retrieved 4 December 2019.
  10. ^ "United Colors of Benetton Tests a US Comeback". Fashion United. 8 October 2018. Retrieved 4 December 2019.
  11. ^ How McKinsey Destroyed the Middle Class The Atlantic, Daniel Markovits, 3 February 2020
  12. ^ "Benetton appoints new CEO three years after Luciano comeback". www.themds.com. Retrieved 30 August 2022.
  13. ^ "Benetton". adage.com. 15 September 2003. Retrieved 9 July 2019.
  14. ^ . Archived from the original on 28 December 2010. Retrieved 22 July 2010.
  15. ^ "The Advertising Standards Authority Annual Report". 30 January 1992. Retrieved 9 July 2019.
  16. ^ "El caso de Benetton". PERIODISMO DE MARCA. 11 December 2008. Retrieved 10 June 2015.
  17. ^ "Benetton Advertising Campaign". Getty Images. Retrieved 1 June 2020.
  18. ^ Baroncini-Moe, Susan (2013). Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. United States: Sound Wisdom. p. 76. ISBN 978-1937879228.
  19. ^ Benetton Group (16 November 2011). "UNHATE worldwide campaign". Benetton Group. Retrieved 14 January 2019.
  20. ^ "The UNHATE project". Benetton Group. 16 November 2011. Retrieved 14 January 2019.
  21. ^ Wells, Jane (16 November 2011). "Why Is President Obama Kissing Hugo Chavez?". CNBC. Retrieved 14 January 2019.
  22. ^ Rajghatta, Chidanand (16 November 2011). "Benetton jolts world with 'unhate' advertisement showing world leaders in liplock". The Times of India. Retrieved 14 January 2019.
  23. ^ "Press Note". Benettongroup.com. 16 November 2011. Retrieved 14 January 2019.
  24. ^ Butt, Riazat (17 November 2011). "Benetton tears down pope-kissing ads after Vatican legal threat". The Guardian. Retrieved 14 January 2019.
  25. ^ The Associated Press (16 November 2011). "Benetton pulls ad with Pope kissing imam". CBC. Retrieved 14 January 2019.
  26. ^ Patel, Kunur (20 June 2012). "Controversial Benetton Ad Nabs Press Grand Prix". AdAge. Retrieved 14 January 2019.
  27. ^ "Benetton 'Unhate' Campaign, Featuring World Leaders Kissing, Wins Cannes Ad Festival Award". Huffington Post. 20 June 2012. Retrieved 14 January 2019.
  28. ^ . Archived from the original on 14 November 2017.
  29. ^ Maverick, Martins (14 November 2017). "Benetton collaborates with Devbhumi for special scarves collection". FashionNetwork.com. Retrieved 14 January 2019.
  30. ^ Styles, David. "Benetton Group opens doors to IWTO Congress". Ecotextile News. Retrieved 3 March 2020.
  31. ^ (in Italian). Archived from the original on 14 April 2008. Retrieved 7 April 2008.
  32. ^ "Benetton in Patagonia – the Oppression of Mapuche in the Argentine South".
  33. ^ "The Invisible Colours of Benetton – Campaign". Retrieved 7 April 2008.
  34. ^ "The privatization of Patagonia". August 2006.
  35. ^ "Recovered Mapuche territory in Patagonia: Benetton vs. Mapuche". MAPU Association. Archived from the original on 8 September 2012. Retrieved 7 April 2008.
  36. ^ . Archived from the original on 25 June 2012.
  37. ^ "Argentina activist missing after indigenous people evicted from Benetton land". TheGuardian.com. 8 August 2017.
  38. ^ "Argentina: Missing protester Santiago Maldonado found dead; activist supported Mapuche indigenous peoples' claim to Benetton-owned land – Business & Human Rights Resource Centre". Business-humanrights.org. Retrieved 23 March 2022.
  39. ^ . Archived from the original on 9 March 2005. Retrieved 7 April 2008.
  40. ^ . Archived from the original on 25 June 2012. Retrieved 23 February 2012.
  41. ^ . PETA Save the Sheep! campaign. Archived from the original on 6 November 2005. Retrieved 7 April 2008.
  42. ^ . Archived from the original on 25 June 2012. Retrieved 23 February 2012.
  43. ^ Ahmed, Saeed; Lakhani, Leone (14 June 2013), "Bangladesh building collapse: An end to recovery efforts, a promise of a new start", CNN, retrieved 16 December 2013
  44. ^ "Rana Plaza factory collapse survivors struggle one year on". BBC News. 23 April 2014. Retrieved 12 March 2015.
  45. ^ "Benetton denies to have any involvement with Bangladesh factory in their Tweet".
  46. ^ Cohn, Emily (29 April 2013). "Benetton Denies Ties To Deadly Bangladesh Factory, But Its Shirts Were Found In The Rubble: Quartz (PHOTOS)". Huffington Post.
  47. ^ "Bangladesh factory collapse death toll rises above 1,000".
  48. ^ Ovi, Ibrahim Hossain (2013), , archived from the original on 25 March 2016, retrieved 16 December 2013
  49. ^ Tichborne, Beth (26 April 2014). "Benetton stores targeted by global protests". Indymedia UK.
  50. ^ Butler, Sarah (24 April 2014). "Rana Plaza disaster marked by Oxford Street demonstration". The Guardian.
  51. ^ Kilcooley-O'Halloran, Scarlett (25 April 2014). "Benetton Rana Plaza Protests". Vogue.
  52. ^ "Benetton Group – Corporate Website".
  53. ^ "Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain | Yale School of Management". som.yale.edu. Retrieved 21 April 2024.
  54. ^ "Dressed to Kill: Fashion brands' hidden links to Russian oil in a time of war • Changing Markets". Changing Markets. Retrieved 21 April 2024.

External links edit

  •   Media related to Benetton Group at Wikimedia Commons

January 01, 1970
benetton, group, 7081087, 2179756, 7081087, 2179756, company, typesocietà, responsabilità, limitata, industryfashionfounded1965, years, 1965, ponzano, veneto, italyfounderluciano, benetton, carlo, benetton, gilberto, benetton, giuliana, benettonheadquarterspon. 45 42 29 N 12 13 05 E 45 7081087 N 12 2179756 E 45 7081087 12 2179756 Benetton GroupCompany typeSocieta a responsabilita limitata s r l IndustryFashionFounded1965 59 years ago 1965 in Ponzano Veneto ItalyFounderLuciano Benetton Carlo Benetton Gilberto Benetton Giuliana BenettonHeadquartersPonzano Veneto ItalyArea servedWorldwideKey peopleLuciano Benetton Executive Chairman Massimo Renon Chief Executive Officer Ian Clarke UK franchise operator ProductsClothingShoesBagsAccessoriesNumber of employees1 500 2020 ParentEdizioneWebsitewww wbr benettongroup wbr com United Colors of Benetton in Parma Italy United Colors of Benetton in Prague Czech Republic United Colors of Benetton in Belgrade Serbia Benetton Group S r l Italian pronunciation benetˈton 1 is a global fashion brand based in Ponzano Veneto Italy founded in 1965 Benetton Group has a network of about 5 000 stores worldwide 2 It is a wholly owned subsidiary of the Benetton family s holding company Edizione Contents 1 History 2 Marketing 3 Sport and sponsorship 4 Criticisms 4 1 Building collapse at Savar 4 2 Position on the Russia Ukraine war 5 See also 6 References 7 External linksHistory editIn 1965 the Benettons opened their first store in Belluno in the Veneto northern region of Italy 3 and three years after in Paris The company s core business consists of clothing brands United Colors of Benetton 4 and Sisley 5 Benetton was an iconic brand in the 1980s and 1990s but has since struggled to regain this position In 2000 it ranked 75th in Interbrand s ranking of the best global brands however by 2002 it had dropped out of the list 6 In 2012 Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding 7 In 2017 the group posted a loss of 180 million 8 Prompted by the heavy losses Luciano Benetton who was then 83 years old returned from retirement as Executive Chairman for the brand 9 Revival efforts also included appointing French designer Jean Charles de Castelbajac as artistic director and re appointing photographer Oliviero Toscani 10 As of 2020 United Colors of Benetton has 1 500 employees and uses 25 000 workers through subcontractors 11 In March 2020 Massimo Renon was named CEO of the company 12 Marketing editBenetton is known for its sports sponsorships and for its United Colors advertising campaign In 1982 Benetton hired Oliviero Toscani as creative director which led to a change in advertising focus towards raising awareness for various issues worldwide 13 In 1984 Toscani photographed the first multiracial ad for the brand 3 In 1989 Toscani refocused Benetton s advertising strategy under the United Colors of Benetton campaign The campaign s graphic billboard sized ads depicted a variety of shocking subjects including the deathbed scene of a man AIDS activist David Kirby dying from AIDS 14 Another ad featured a bloodied unwashed newborn baby with umbilical cord still attached The newborn ad prompted roughly 650 complaints to the British Advertising Standards Authority which noted in its 1991 annual report that the Benetton baby ad attracted more complaints than we have ever previously known 15 A third ad included a black stallion copulating with a white mare 16 while a fourth advert showed a light skinned girl with blond hair hugging a dark skinned boy whose hair was shaped into devil horns 17 In 2000 Benetton was included in the reference publication Guinness World Records for the Most Controversial Campaign 18 In November 2011 Benetton created the UNHATE Foundation launching a worldwide communication campaign described as an invitation to leaders and citizens of the world to combat the culture of hatred 19 Benetton claimed the campaign was created to serve as its corporate social responsibility strategy 20 The UNHATE poster series uses altered images of political and religious leaders such as then President of the United States Barack Obama and Hugo Chavez then President of Venezuela kissing each other 21 22 Following Vatican protests Benetton removed an ad purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb the imam of Egypt s Al Azhar mosque 23 24 25 Benetton won the Press Grand Prix at the 2012 Cannes Ad festival for its Unhate campaign 26 27 In November 2017 Benetton launched a campaign in collaboration with Devbhumi a company owned by rural women from India s remote Uttarakhand region The initiative claimed to have empowered more than 6 000 rural women artisans in India 28 29 In 2019 Benetton Group announced it would be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation IWTO congress 30 Sport and sponsorship editMain articles Benetton Formula Benetton Rugby Treviso Basket and Sisley Volley Benetton Group entered Formula One as a sponsor of Tyrrell in 1983 then Alfa Romeo in 1984 this arrangement was extended to both Alfa and Toleman in 1985 Benetton Formula Ltd was formed at the end of 1985 when the Toleman and Spirit teams were sold to the Benetton family The team saw its greatest success under Flavio Briatore who managed the team from 1990 to 1997 Michael Schumacher won his first Drivers Championships with the team in 1994 and 1995 and the team won their only Constructors title in 1995 From 1996 the team raced under an Italian licence although it continued to be based like Toleman in Oxfordshire in England The team was bought by Renault for US 120 million in 2000 and was rebranded Renault F1 in 2002 In 1979 Benetton first sponsored their then amateur local rugby team A S Rugby Treviso Benetton Rugby has since become a major force in Italian rugby with 11 league titles and supplying many players to the national team 31 Benetton Group has also sponsored Treviso Basket 1982 2012 and Sisley Volley 1987 2012 nbsp The 1983 season Tyrrell 011 showing the company s logo at the time nbsp Schumacher s B194 of the 1994 season nbsp Riccardo Patrese s Alfa Romeo Benetton 185T Criticisms editIn 1991 Edizone Holding International a Benetton subsidiary bought Compania de Tierras del Sud Argentino S A and became the largest private landowner in Argentina after taking over the land the company had inherited from the 19th century Conquest of the Desert 32 Benetton has faced criticism particularly from Mapuche organizations over its ownership and management of traditional Mapuche lands in Patagonia 33 In 1997 Benetton invested in a museum in Leleque which presented the Mapuche as migrants from Chile which was interpreted as an attempt to diminish the Mapuche s traditional claims 34 The Curinanco Nahuelquir family was evicted from their land in 2002 following Benetton s claim to it but the land was restored in 2007 35 The company published a position statement regarding the Mapuche in Patagonia in 2012 36 Protests and occupations began again in 2015 Activist Santiago Maldonado was last seen being evicted by the Argentine National Gendarmerie from the disputed area in August 2017 37 His body was found two months later 38 Benetton aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory A boycott site alleges the tracking chips can be read from a distance and used to monitor the people wearing them 39 Issues of consumer privacy were raised and the plan was shelved Benetton s position on RFID technology is also available on their website 40 PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced mulesing Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing 41 Benetton s position statement on the mulesing controversy is available on their website 42 Building collapse at Savar edit Main article 2013 Savar building collapse On 24 April 2013 the eight storey Rana Plaza commercial building collapsed outside Dhaka It housed one of the factories in which Benetton clothing was made 43 At least 1 130 people died 44 Benetton first denied reports linking production of their clothing at the factory but clothes and documents linked to Benetton were discovered at the disaster site 45 46 47 Of the 29 brands identified as having sourced products from the Rana Plaza factories only nine attended meetings held in November 2013 to agree a proposal on compensation to the victims Several companies refused to sign including Walmart Carrefour Bonmarche Mango Auchan and Kik The agreement was signed by Primark Loblaw Bonmarche and El Corte Ingles 48 A year after the collapse Benetton faced international protests after failing to pay any compensation to the Rana Plaza Donors Trust Fund 49 50 Protests included shutting down Benetton s flagship Oxford Street store in London 51 In April 2015 Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors PWC AND WRAP and applied the principles of the Accord on Fire and Building Safety to global suppliers Benetton s engagement for Bangladesh is available on their website 52 Position on the Russia Ukraine war edit According to a study by Yale University which analyzes the exit of foreign companies from the Russian market Benetton group received the worst grade F which indicates that the company has not taken any steps to exit the Russian market and operates there with business as usual 53 Meanwhile the Changing Markets Foundation found evidence that the Benetton group uses Russian oil for its polyester products and is the only company investigated that does both uses Russian oil for its products and remains on the Russian market 54 See also edit nbsp Italy portal nbsp Companies portal nbsp Fashion portal Benetton family Colors magazine References edit DOP Dizionario rai it Archived from the original on 11 July 2018 Retrieved 28 June 2012 At a glance Benetton Group Archived from the original on 17 June 2015 Retrieved 5 May 2010 a b Brady Donald L 18 December 2014 Essentials of International Marketing Routledge ISBN 9781317471202 United Colors of Benetton Archived from the original on 21 August 2019 Retrieved 10 June 2015 Sisley Sisley 21 February 2012 Archived from the original on 29 June 2012 Retrieved 28 June 2012 Hill Andrew 29 October 2018 From visionary to old hat how Benetton fell out of fashion www ft com Archived from the original on 10 December 2022 Retrieved 3 March 2020 Italy s Benetton group names new boss to help revive brand Reuters Reuters 5 April 2017 Retrieved 4 December 2019 Benetton to Open Up Numerous Stores Around the World Fashion United 29 April 2019 Retrieved 4 December 2019 Benetton more than just brightly coloured pullovers France 24 17 August 2018 Retrieved 4 December 2019 United Colors of Benetton Tests a US Comeback Fashion United 8 October 2018 Retrieved 4 December 2019 How McKinsey Destroyed the Middle Class The Atlantic Daniel Markovits 3 February 2020 Benetton appoints new CEO three years after Luciano comeback www themds com Retrieved 30 August 2022 Benetton adage com 15 September 2003 Retrieved 9 July 2019 The Photo That Brought AIDS Home Archived from the original on 28 December 2010 Retrieved 22 July 2010 The Advertising Standards Authority Annual Report 30 January 1992 Retrieved 9 July 2019 El caso de Benetton PERIODISMO DE MARCA 11 December 2008 Retrieved 10 June 2015 Benetton Advertising Campaign Getty Images Retrieved 1 June 2020 Baroncini Moe Susan 2013 Business in Blue Jeans How to Have a Successful Business on Your Own Terms in Your Own Style United States Sound Wisdom p 76 ISBN 978 1937879228 Benetton Group 16 November 2011 UNHATE worldwide campaign Benetton Group Retrieved 14 January 2019 The UNHATE project Benetton Group 16 November 2011 Retrieved 14 January 2019 Wells Jane 16 November 2011 Why Is President Obama Kissing Hugo Chavez CNBC Retrieved 14 January 2019 Rajghatta Chidanand 16 November 2011 Benetton jolts world with unhate advertisement showing world leaders in liplock The Times of India Retrieved 14 January 2019 Press Note Benettongroup com 16 November 2011 Retrieved 14 January 2019 Butt Riazat 17 November 2011 Benetton tears down pope kissing ads after Vatican legal threat The Guardian Retrieved 14 January 2019 The Associated Press 16 November 2011 Benetton pulls ad with Pope kissing imam CBC Retrieved 14 January 2019 Patel Kunur 20 June 2012 Controversial Benetton Ad Nabs Press Grand Prix AdAge Retrieved 14 January 2019 Benetton Unhate Campaign Featuring World Leaders Kissing Wins Cannes Ad Festival Award Huffington Post 20 June 2012 Retrieved 14 January 2019 Fashion brand aims to empower over 6 000 women weavers Archived from the original on 14 November 2017 Maverick Martins 14 November 2017 Benetton collaborates with Devbhumi for special scarves collection FashionNetwork com Retrieved 14 January 2019 Styles David Benetton Group opens doors to IWTO Congress Ecotextile News Retrieved 3 March 2020 Benetton Rugby Storia in Italian Archived from the original on 14 April 2008 Retrieved 7 April 2008 Benetton in Patagonia the Oppression of Mapuche in the Argentine South The Invisible Colours of Benetton Campaign Retrieved 7 April 2008 The privatization of Patagonia August 2006 Recovered Mapuche territory in Patagonia Benetton vs Mapuche MAPU Association Archived from the original on 8 September 2012 Retrieved 7 April 2008 Benetton s position regarding the Mapuche in Patagonia Archived from the original on 25 June 2012 Argentina activist missing after indigenous people evicted from Benetton land TheGuardian com 8 August 2017 Argentina Missing protester Santiago Maldonado found dead activist supported Mapuche indigenous peoples claim to Benetton owned land Business amp Human Rights Resource Centre Business humanrights org Retrieved 23 March 2022 Boycott Benetton Archived from the original on 9 March 2005 Retrieved 7 April 2008 Benetton s position on RFID technology Archived from the original on 25 June 2012 Retrieved 23 February 2012 Campaign ends PETA Save the Sheep campaign Archived from the original on 6 November 2005 Retrieved 7 April 2008 Benetton s position regarding the controversy on mulesing between the Australian Wool Industry and PETA Archived from the original on 25 June 2012 Retrieved 23 February 2012 Ahmed Saeed Lakhani Leone 14 June 2013 Bangladesh building collapse An end to recovery efforts a promise of a new start CNN retrieved 16 December 2013 Rana Plaza factory collapse survivors struggle one year on BBC News 23 April 2014 Retrieved 12 March 2015 Benetton denies to have any involvement with Bangladesh factory in their Tweet Cohn Emily 29 April 2013 Benetton Denies Ties To Deadly Bangladesh Factory But Its Shirts Were Found In The Rubble Quartz PHOTOS Huffington Post Bangladesh factory collapse death toll rises above 1 000 Ovi Ibrahim Hossain 2013 Buyers compensation for Rana Plaza victims far from reality archived from the original on 25 March 2016 retrieved 16 December 2013 Tichborne Beth 26 April 2014 Benetton stores targeted by global protests Indymedia UK Butler Sarah 24 April 2014 Rana Plaza disaster marked by Oxford Street demonstration The Guardian Kilcooley O Halloran Scarlett 25 April 2014 Benetton Rana Plaza Protests Vogue Benetton Group Corporate Website Over 1 000 Companies Have Curtailed Operations in Russia But Some Remain Yale School of Management som yale edu Retrieved 21 April 2024 Dressed to Kill Fashion brands hidden links to Russian oil in a time of war Changing Markets Changing Markets Retrieved 21 April 2024 External links edit nbsp Media related to Benetton Group at Wikimedia Commons Retrieved from https en wikipedia org w index php title Benetton Group amp oldid 1220140418, wikipedia, wiki, book, books, library,

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