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Wikipedia

Gucci

June 10, 2023

For other uses, see Gucci (disambiguation).

Gucci (/ˈɡuːtʃi/ (listen), GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is an Italian high-end luxury fashion house based in Florence, Italy.[1][2][3] Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty.[4]

Guccio Gucci, S.p.A.
Gucci
TypeSubsidiary (S.p.A.)
IndustryFashion
Founded1921; 102 years ago (1921)
FounderGuccio Gucci
Headquarters
Via Tornabuoni 73/R
50123 Florence
Italy
43°46′16″N 11°15′04″E / 43.7712°N 11.25117°E / 43.7712; 11.25117
Number of locations
487 (2019)
Key people
Marco Bizzarri (CEO)
Sabato de Sarno (Creative Director)
Revenue€9.62 billion (2019)
Number of employees
17,157 (2019)
ParentKering
Websitegucci.com

Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita period. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived with a provocative 'Porno Chic' props. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering. During the 2010s, Gucci became an iconic 'geek-chic' brand.

In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018).[5] Marco Bizzarri is CEO of Gucci since December 2014, and Alessandro Michele was creative director from January 2015 to November 23, 2022.[6] Gucci is a subsidiary of the French luxury group Kering.

History

1921 birth in Florence

See also: Guccio Gucci
 
The founder Guccio Gucci

The Gucci family claims its origins are rooted in the merchant city of Florence since around 1410. Guccio Giovanbattista Giacinto Dario Maria Gucci (1881–1953) left Florence for Paris, and settled in London in 1897 to work at the high-end Savoy Hotel. While working as a bellhop there, he would load/unload the luggage of the hotel's wealthy clients, learning about their tastes in fashion, quality, fabrics, and traveling conditions. He later worked four years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles. After World War I, he worked for the maker of fine luggage Franzi.[7][8]

In 1921, Guccio Gucci bought his own shop on Via della Vigna Nuova in Florence, Azienda Individuale Guccio Gucci,[9] where he sold imported leather luggage. He also opened a small workshop to have his own leather goods made by local craftsmen. Eventually, a larger workshop had to be acquired to house Gucci's sixty artisans. In 1935, the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy. Leather became scarce, pushing Guccio Gucci to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and jute. The rombi motif, a Gucci signature, was created. The Guccis developed a new tanning technique to produce "cuoio grasso", which became a Gucci trademark. In 1937, Gucci launched its handbags.[8][7]

Guccio's wife and children all worked in the shop. Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains). During World War II, the artisans of Gucci worked on making boots for the Italian infantry.[8][7]

The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.

Post-war Dolce Vita

See also: Aldo Gucci and Rodolfo Gucci
 
Bamboo bag

After the war, Guccio Gucci distributed the shares of the company to his three sons (Aldo, Vasco and Rodolfo). In 1947, Gucci launched the Bamboo bag.[10] The brand launched its first global tagline, Quality is remembered long after price is forgotten. The iconic moccasins (Gucci loafer) were launched in 1952. Guccio Gucci died on 2 January 1953 in Milan. In November 1953, Gucci opened its first US store on 5th Avenue and 58th Street in New York. A second NY shop opened in the Saint Regis Hotel in 1960, and a third on 5th Avenue and 54th Street in 1973, leading the locals to call this NY area "Gucci City".[7]

In 1961, Gucci opened stores in London and Palm Beach, and launched the Jackie Bag. In March 1963, Gucci opened its first French store near Place Vendôme in Paris.[7] The double-G logo for belt buckles and other accessory decorations was introduced in 1964.[11] The Flora scarf was designed in 1966 by Rodolfo Gucci and Vittorio Accornero for Grace Kelly, Princess of Monaco, who became a notable consumer of Gucci products. In October 1968, Gucci opened a store at 347 Rodeo Drive, driving many Hollywood stars to endorse the brand. With the Rodeo Drive opening came the launch of Gucci's first dresses. Gucci's breakthrough in the United States led to its global development in Asia (Tokyo opening in 1972, Hong Kong in 1974) and the Middle East.[7] In Brussels, Aldo's son Roberto piloted the first Gucci franchised store. By 1969, Gucci was managing ten shops in the United States. 84,000 Gucci moccasins were sold in the US alone that year. US President John F. Kennedy called Aldo Gucci the "first Italian ambassador to the United States".[8]

Gucci launched a Rolls-Royce luggage set in 1970[7] and partnered with American Motors Corporation (AMC) to create the Gucci version of the AMC Hornet that was marketed during the 1971, 1972, and 1973 model years. The Gucci Sportabout wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer.[12][13][14] Gucci launched Gucci Perfumes (Il Mio Profumo) and its first watch (Model 2000) in 1972, its first franchised store in the US in 1973, and opened the Gucci Galleria in its Beverly Hills store in 1977, a private art gallery adjoined to the store and reserved to premium clients who were given a golden key to access it.[7][8] From 1978 to 1984 a Miami-based coachbuilder marketed a Gucci edition of the Cadillac Seville sedan (the 1978 model is exhibited at the Gucci Museum).[15]

In 1985, the Gucci loafer became part of the permanent collection of the New York Moma.[16]

1980s Gucci's family feud

See also: Maurizio Gucci

In 1969, Giorgio, the son of Aldo, had sparked the first family feud by launching Gucci Boutique on his own, which was finally reabsorbed by the family group in 1972.[8] During the 1980s, the Gucci saga eroded the family-held top management of the company and fed the press headlines. Paolo Gucci, son of Aldo, tried to launch the brand Gucci Plus on his own. Aldo was criticized for developing most of the international business under Gucci America, which he owned. In 1982, to ease tensions in the family, the Gucci group was consolidated and became a publicly-traded company, Guccio Gucci SpA.[17][7] In May 1983, Rodolfo died. His son Maurizio Gucci inherited his father's majority stake in the company and launched a legal war against his uncle Aldo for full control of Gucci (a prosecution led by the city prosecutor Rudolph Giuliani, and with Domenico de Sole representing the Gucci family).[7] Maurizio Gucci took over the company's direction. In 1986, Aldo Gucci, 81, with only 16.7% of Gucci left in his possession, was sentenced to a year in prison for tax evasion[18][19] (in a prison where Albert Nipon was also an inmate[7]). The artwork of the Gucci Galleria was liquidated.[7] In 1988, Maurizio Gucci sold almost 47.8% of Gucci to the Bahrain-based investment fund Investcorp (owner of Tiffany since 1984), and withheld the other 50%.[20]

Despite the family disputes, between 1981 and 1987, the sales of trademarked Gucci products reached $400 million,[21] and $227 million in 1990 alone.[22] The 1980s were characterized by a mass-production of Gucci products, which generated revenue but negatively affected Gucci's position as an exclusive luxury brand. Maurizio Gucci hired Dawn Mello to put Gucci back on tracks.[23][22]

From 1991 to 1993, Gucci's finances were still in the red. Maurizio Gucci was blamed for spending extravagant amounts of money on the company's headquarters in Florence (Via delle Caldaie palazzo) and in Milan. Investcorp bought the remaining 50% of Guccio Gucci S.p.A. from Maurizio Gucci in 1993, ending the family involvement in the group.[24] In March 1995, Maurizio Gucci was shot dead in the lobby of Gucci's Milan office.[25] His ex-wife Patrizia Reggiani served 16 years in jail for hiring the hitman to murder him.[26]

Porno Chic Revival

See also: Tom Ford and Domenico De Sole

Dawn Mello[27] was hired in November 1989 as Gucci's executive vice president and chief designer. She reduced the number of stores from over 1,000 to 180 in a move to rebuild the brand's exclusivity. She also reduced the number of items sold by Gucci from 22,000 to 7,000. She revived the Bamboo bag and the Gucci loafer. She moved Gucci's headquarters back from Milan to Florence, where the history of Gucci is deeply rooted.[22]

Dawn Mello hired Tom Ford to oversee the women's ready-to-wear collection.[24] In 1994, Tom Ford was named creative director of Gucci.[28] Ford and Mello revisited the 1970s archives of the brand. Ford's 1995 collection, which included the sensual white dresses with provocative cut-outs, became an instant hit.[24] Revived through the hot-bod hedonism of Tom Ford's creations, Gucci also launched provocative products in limited edition such as silver handcuffs,[29] a G-string[30] and provocative ad campaigns such as the G logo shaved on pubic hair.[31]

 
Gucci dress

Domenico De Sole, legal adviser to the Gucci family since the 1980s and CEO of Gucci since 1994, campaigned for Gucci's leather manufacturers in Italy to keep working together and developed a partners' program to strengthen their ties. He reviewed the pricing of each product and gradually raised Gucci's advertising budget from $6 million in 1993 to $70 million in 1997.[32] In October 1995, the company was publicly indexed on the New York Stock Exchange with an initial stock value set at US$22.[24] Then, from 1995 to 1997, Investcorp sold its interests in Gucci for around US$1.9 billion.[33]

LVMH-PPR struggle over Gucci

By January 1999, the French luxury conglomerate LVMH, which had been buying shares of Gucci discreetly since 1995, reached 34% ownership in Gucci Group NV.[34] Seeking a way out of LVMH's control, Tom Ford and Domenico De Sole turned to the French financier François Pinault and his group Pinault Printemps Redoute, which later became Kering, for an emergency exit. In March, Pinault's group bought out 40% of Gucci at $75 a share, and LVMH's shares decreased to 20.7% in a dilution process. Through the deal, PPR also purchased Yves Saint Laurent from Sanofi and sold it back for the same price to the Gucci Group.[35] This coup d'état in the fashion world launched a cold war between LVMH and the new Gucci-PPR coalition.[36] A tension occurred in December 2000 when Gucci bought 51% of Alexander McQueen's couture house, as McQueen was also the creative designer of LVMH's Givenchy at that time.[37] The feud around Gucci ended in September 2001 when all parties reached an agreement.[36] By the end of 2003, Tom Ford and Domenico De Sole made it official that they would not renew their contract with Gucci-PPR that ended in April 2004.[38]

Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini, all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Women's wear in 2004 and designed for two seasons before leaving the company. Ray served as Creative Director of Menswear for three years. Frida Giannini – a Gucci handbag designer since 2002, head of accessories since 2004, and creative director of women's ready-to-wear and accessories since 2005 – was appointed creative director of Gucci in 2006.[39] Patrizio di Marco, formerly CEO of Bottega Veneta, was named CEO of Gucci in 2008.[40] Both acclaimed and criticized for perpetually revisiting Tom Ford's archives, Frida Giannini eventually toned down Ford's explosive 'Porno Chic' props over the years "from sexy to sensual", and started to experiment with 'androgynous Bohemian' styles with a 19th-century reminiscence.[41] She also developed "neo-classics" such as the New Bamboo and the New Jackie handbags.[42] Patrizio di Marco focused on the post-2008 crisis with fewer styles and more midrange products.[43] In 2010, Gucci launched a partnership with the auction house Christie's to develop a wider repository of the brand's archives and provide an authenticity certification service.[42] In 2011, the company opened the Gucci Museum (Gucci Museo) in Florence to celebrate its 90th anniversary.[44] Between 2010 and 2015, 220 new Gucci stores opened, bringing the total store count to 500.[45]

Postgender geek-chic

See also: Marco Bizzarri and Alessandro Michele
 
Dresses by Alessandro Michele

In December 2014, Marco Bizzarri, former CEO of Bottega Veneta, was named CEO of Gucci.[46] He was tasked to reverse Gucci's declining sales by giving a new impetus to the brand.[47] In January 2015, Bizzarri appointed Alessandro Michele creative director of Gucci. Alessandro Michele had been working for Gucci since 2002 and served as Frida Giannini's deputy and head accessories designer. During the Fall show of February 2015, Alessandro Michele introduced "a different Gucci",[48][49] one with a "sophisticated, intellectual and androgynous feel".[47]

Alessandro Michele launched the Renaissance of Gucci.[50] He revived Gucci classics like the double-G logo,[51] the Jackie O. bag,[52] and created iconic products such as the Dionysus handbag.[53] With a feminized menswear, a strong feminist stance and a 'geek-chic' style, Alessandro Michele introduced postgender props for Gucci.[54]

In September 2016, Gucci inaugurated the Gucci Hub, its new Milan headquarters built in the former Caproni aeronautical factory.[55] In July 2017, Gucci announced the launch of Gucci Décor, the first time the brand tested itself in the home decoration segment.[56] In April 2018, Gucci inaugurated the ArtLab, a 37,000-square-metre center of innovation outside of Florence in Italy, where new leather goods, footwear, new materials, metal hardware and packaging are developed and tested.[57] In November 2018, Gucci opened the Gucci Wooster Bookstore in New York, a 2,000-book shop curated by the founder of Dashwood Books David Strettell.[58] In April 2019, the company launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service.[59] Gucci also revived its makeup collection[60] and launched its first fine jewelry collection.[61]

In 2019, Gucci's sales reached 9.6 billion euros.[5]

In December 2020, following an agreement between Kering and Alibaba, Gucci launched two stores (fashion and beauty) on Tmall.[62]

In May 2021, Gucci launched a collection of glasses, Hollywood Forever.[63][64]

On November 23, 2022, Alessandro Michele left the post of creative director of Gucci.[65]

On January 28, 2023, it was announced that Sabato de Sarno would be Gucci's new creative director.[66] De Sarno previously worked for Prada, Dolce & Gabana, and Valentino.[67]

Disney Collection

Since 2019, originally in celebration of Mickey Mouse's 90th birthday, Gucci has held a collection of Disney apparel, including for Lunar New Year.[68]

Corporate structure

Gucci's holding company Guccio Gucci S.p.A. is based in Florence, Italy, and is a subsidiary of the French luxury group Kering. In 2018, Gucci operated 540 stores for 14,628 employees. The company generated €9.628 billion in revenue (€8.2 billion in 2018), and €3.947 billion in profits (€3.2 billion in 2018).[5]

Governance

In the history of Gucci, up until the end of the Gucci family era, the design, promotion, and production of Gucci products were handled by the members of the Gucci family.[69]

CEO
Creative designers

Initiatives

Culture

In 2011, the company opened the Gucci Museum (Gucci Museo) inside the 14th-century Palazzo della Mercanzia in Florence to celebrate its 90th anniversary.[72][44] In 2016, Alessandro Michele curated two additional rooms dedicated to Tom Ford's collections.[73] In January 2018, following a renovation, the Gucci Museum reopened with a new name, the Gucci Garden, and a new restaurant within its walls, the Gucci Osteria, managed by Massimo Bottura.[74] The Gucci Osteria was awarded one Michelin star in November 2019.[75] In February 2020, a second Gucci Osteria opened on the rooftop of the Gucci Rodeo Drive store in Los Angeles.[76]

In April 2017, Gucci financed the restoration of the Boboli Gardens at the Uffizi Gallery in Florence.[77] In June 2019, Gucci financed the restoration of the historic Rupe Tarpea and Belvedere Gardens in Rome.[78]

Social

In 2008, Gucci launched the Gucci Tribeca Documentary Fund, an $80,000 fund to finance movies promoting social change and presented at the Tribeca Film Festival.[79] By 2011, the fund grew to $150,000, including $50,000 for a newly created Women Documentary Award.[80] In 2011, with the Venice Film Festival, Gucci also launched the 'Gucci Award for Women in Cinema' to underline the impact of women in film-making.[81]

From 2005 to 2015, Gucci donated $20 million to UNICEF's Schools for Africa program. Once Chime for Change was created, it became the funding vehicle of the Gucci-UNICEF partnership.[82] Chime for Change was founded in February 2013 by Frida Giannini, Salma Hayek and Beyoncé as a global campaign for the improvement of education, health and justice for women worldwide.[83] In June 2013, Chime for Change organized the Sound of Change Live concert which generated $4 million to fund 200 projects in 70 countries.[84] In December 2013, Gucci inked a partnership with Twitter and Women Who Code to create the women-focused hackathon Chime Hack.[85]

Gucci sells a yellow t-shirt that reads "My Body My Choice" and redistributes its proceeds to Chime for Change.[86] In July 2013, activist Lydia Emily was commissioned to paint a mural on Skid Row, Los Angeles of a woman named Jessica, who is a survivor of human trafficking.[87] In January 2019, Chime for Change launched the murals campaign "To Gather Together" promoting gender equality and designed by the artist MP5.[88] In 2020, Gucci launched an "Unconventional Beauty" ad campaign, including a model with Down syndrome.[89]

During the COVID-19 pandemic, Gucci pledged €2 million to two crowdfunding campaigns, the first to support the Italian Civil Protection Department, and the second for the COVID-19 Solidarity Response Fund.[90]

Environment

In 2015, Gucci launched its own environmental profit and loss initiative.[91] In October 2017, Gucci announced it would ban furs from its stores in 2018.[92] In June 2018, the brand launched 'Equilibrium', its platform to communicate on its social and environmental efforts and progress.[93] In September 2019, Marco Bizzarri announced Gucci's intention to go entirely carbon neutral.[94] In 2020, Gucci joined the UNDP-led Lion's Share Fund to support wildlife conservation.[95] In September 2022, Gucci received the Climate Action Award due to its devotion to environmental sustainability. [96]

In popular culture

Eponymous adjective

"Gucci" is often used as an eponymous adjective; for example, "I feel Gucci!" or "that’s so Gucci!" are used to describe feeling luxurious or referencing something as being luxurious.[97][98] The earliest known instance of Gucci used in this sense is Lenny Kravitz describing his bedroom as "very Gucci"[99] in the September 1999 issue of Harper's Bazaar.[99]

Movies

After initially announcing plans for a movie about the Gucci dynasty in 2007,[100] filmmaker Ridley Scott detailed specifics about his movie in November 2019; titled House of Gucci, the movie would star Lady Gaga as Patrizia Reggiani and Adam Driver as Maurizio Gucci.[101] House of Gucci's world premiere took place at the Odeon Luxe Leicester Square in London on November 9, 2021.[102] In 2000, Martin Scorsese had also announced plans to make a movie about the Gucci family.[103]

Guinness World Records

  • 1974: The Model 2000 Gucci watch broke the record for selling more than one million units in two years.[8]
  • 1998: The Gucci "Genius Jeans" set the record as the most expensive pair of jeans. The jeans were distressed, ripped, and covered with African-inspired beads and were priced at US$3,134 in Milan.[104][105]

Counterfeiting

During the 1970s, the explosive popularity of Gucci turned the brand into a prime target of the counterfeiting industry.[7] The Gucci workshops elaborated the brindle pigskin tanning technique that became a Gucci signature, and a tanning process difficult to counterfeit. In 1977 alone, Gucci launched 34 lawsuits for counterfeiting.[8] By the mid-1980s, the brand was involved in "thousands of confiscations and lawsuits all over the world".[106]

In 2013, the UK's Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK "to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves and coats".[107] However, "according to Gucci, the ruling does not affect the use of its GG logo in the region" because "Gucci is the owner of several other valid registrations for this mark, including a Community Trade Mark (covering the European Union) for its iconic GG logo and those rights are directly enforceable in the U.K."[107]

In November 2008, the website TheBagAddiction.com was shut down after being sued by Gucci for selling counterfeit products.[108] In 2013, Gucci cracked down on 155 domain names used by counterfeiters to sell fake Gucci products.[109] In 2015, Gucci's parent company Kering sued the Chinese website Alibaba for listing a lot of "obviously fake Gucci products" on its website.[110] In April 2016, Gucci's anti-counterfeiting legal actions backfired when the targeted products were the papier-mâché shaped exactly like Gucci products and burned by Chinese people during the ancestral Qingming Jie tradition.[111] In April 2017, Gucci won a lawsuit against 89 Chinese websites selling fake Gucci products.[112] In October 2018, Marco Bizzarri warned the Chinese ecommerce giants Alibaba and JD.com that Gucci could not open shop on their websites as long as they would not remove the many fake Gucci products out of their listings.[113] In December 2019, Gucci sued three dozen websites selling fake Gucci products.[114]

Controversies

In April 2016, the UK's Advertising Standards Authority banned a Gucci online video ad because it starred an "unhealthily thin" model.[115]

In February 2019, Gucci removed a black balaclava sweater with a rollup collar and a cut-out red-lipped mouth from its shelves after it had been compared to a blackface costume.[116][117] Alessandro Michele responded that his inspiration came from the flamboyant Leigh Bowery but apologized for the way it had been interpreted.[118] To address this issue, Gucci launched the 'Gucci North America Changemakers Scholarship' program dedicated to foster diversity within the fashion industry with a $5-million annual fund to support non-profits and community-based programs involved with "the African-American community and communities of color at-large".[119] In May 2019, the Sikhs community in India criticized Gucci's cultural appropriation of a religious item when the Italian brand commercialized turbans at $800 apiece.[120] In July 2019, Gucci appointed a Global Head of Diversity to address the brand's latest issues with cultural diversity.[121] In October 2019, Gucci launched a $1.5-million scholarship program for US students traditionally underrepresented in the fashion industry.[122]

In May 2019, Kering agreed to pay a $1.25-billion tax settlement with the Italian fiscal authorities following Gucci's tax irregularities during the 2011-2017 fiscal periods.[123]

During a September 2019 show that resembled a défilé of mental patients, catwalk model Ayesha Tan Jones held up their hands-on which "mental health is not fashion" was written, a reaction to the brand's inappropriate commercial use of the imagery of mental illness.[124]

See also

Bibliography

  • Forden, Sara G. (2001). The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed. Custom House. ISBN 978-0060937751.
  • Gucci, Patricia (2016). In the Name of Gucci: A Memoir. Crown Archetype. ISBN 978-0804138932.
  • Gucci, Jenny (2008). Gucci Wars: How I Survived Murder and Intrigue at the Heart of the World's Biggest Fashion House. John Blake. ISBN 978-1844545322.

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June 10, 2023
gucci, other, uses, disambiguation, listen, chee, italian, pronunciation, ˈɡuttʃi, italian, high, luxury, fashion, house, based, florence, italy, product, lines, include, handbags, ready, wear, footwear, accessories, home, decoration, licenses, name, branding,. For other uses see Gucci disambiguation Gucci ˈ ɡ uː tʃ i listen GOO chee Italian pronunciation ˈɡuttʃi is an Italian high end luxury fashion house based in Florence Italy 1 2 3 Its product lines include handbags ready to wear footwear accessories and home decoration and it licenses its name and branding to Coty Inc for fragrance and cosmetics under the name Gucci Beauty 4 Guccio Gucci S p A Trade nameGucciTypeSubsidiary S p A IndustryFashionFounded1921 102 years ago 1921 FounderGuccio GucciHeadquartersVia Tornabuoni 73 R 50123 Florence Italy43 46 16 N 11 15 04 E 43 7712 N 11 25117 E 43 7712 11 25117Number of locations487 2019 Key peopleMarco Bizzarri CEO Sabato de Sarno Creative Director Revenue 9 62 billion 2019 Number of employees17 157 2019 ParentKeringWebsitegucci comGucci was founded in 1921 by Guccio Gucci 1881 1953 in Florence Tuscany Under the direction of Aldo Gucci son of Guccio Gucci became a worldwide known brand an icon of the Italian Dolce Vita period Following family feuds during the 1980s the Gucci family was entirely ousted from the capital of the company by 1993 After this crisis the brand was revived with a provocative Porno Chic props In 1999 Gucci was acquired by the French conglomerate Pinault Printemps Redoute which later became Kering During the 2010s Gucci became an iconic geek chic brand In 2019 Gucci operated 487 stores for 17 157 employees and generated 9 628 billion in sales 8 2 billion in 2018 5 Marco Bizzarri is CEO of Gucci since December 2014 and Alessandro Michele was creative director from January 2015 to November 23 2022 6 Gucci is a subsidiary of the French luxury group Kering Contents 1 History 1 1 1921 birth in Florence 1 2 Post war Dolce Vita 1 3 1980s Gucci s family feud 1 4 Porno Chic Revival 1 5 LVMH PPR struggle over Gucci 1 6 Postgender geek chic 1 6 1 Disney Collection 2 Corporate structure 3 Governance 4 Initiatives 4 1 Culture 4 2 Social 4 3 Environment 5 In popular culture 5 1 Eponymous adjective 5 2 Movies 5 3 Guinness World Records 6 Counterfeiting 7 Controversies 8 See also 9 Bibliography 10 References 11 External linksHistory1921 birth in Florence See also Guccio Gucci The founder Guccio Gucci The Gucci family claims its origins are rooted in the merchant city of Florence since around 1410 Guccio Giovanbattista Giacinto Dario Maria Gucci 1881 1953 left Florence for Paris and settled in London in 1897 to work at the high end Savoy Hotel While working as a bellhop there he would load unload the luggage of the hotel s wealthy clients learning about their tastes in fashion quality fabrics and traveling conditions He later worked four years for the Compagnie des Wagons Lits the European rail company that specialized in upscale travel leisure thus further enhancing his experience with luxurious traveling lifestyles After World War I he worked for the maker of fine luggage Franzi 7 8 In 1921 Guccio Gucci bought his own shop on Via della Vigna Nuova in Florence Azienda Individuale Guccio Gucci 9 where he sold imported leather luggage He also opened a small workshop to have his own leather goods made by local craftsmen Eventually a larger workshop had to be acquired to house Gucci s sixty artisans In 1935 the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy Leather became scarce pushing Guccio Gucci to introduce other fabrics in the composition of the products such as raffia wicker wood linen and jute The rombi motif a Gucci signature was created The Guccis developed a new tanning technique to produce cuoio grasso which became a Gucci trademark In 1937 Gucci launched its handbags 8 7 Guccio s wife and children all worked in the shop Aldo the son of Guccio became increasingly involved in the family company since he started working there in 1925 He convinced his father to grow by opening a new shop in Rome 21 Via Condotti in 1938 and launched more Gucci accessories gloves belts wallets keychains During World War II the artisans of Gucci worked on making boots for the Italian infantry 8 7 The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages The canvas however was distinguished by a signature double G symbol combined with prominent red and green bands After the war the Gucci crest which showed a shield and armored knight surrounded by a ribbon inscribed with the family name became synonymous with the city of Florence Post war Dolce Vita See also Aldo Gucci and Rodolfo Gucci Bamboo bag After the war Guccio Gucci distributed the shares of the company to his three sons Aldo Vasco and Rodolfo In 1947 Gucci launched the Bamboo bag 10 The brand launched its first global tagline Quality is remembered long after price is forgotten The iconic moccasins Gucci loafer were launched in 1952 Guccio Gucci died on 2 January 1953 in Milan In November 1953 Gucci opened its first US store on 5th Avenue and 58th Street in New York A second NY shop opened in the Saint Regis Hotel in 1960 and a third on 5th Avenue and 54th Street in 1973 leading the locals to call this NY area Gucci City 7 In 1961 Gucci opened stores in London and Palm Beach and launched the Jackie Bag In March 1963 Gucci opened its first French store near Place Vendome in Paris 7 The double G logo for belt buckles and other accessory decorations was introduced in 1964 11 The Flora scarf was designed in 1966 by Rodolfo Gucci and Vittorio Accornero for Grace Kelly Princess of Monaco who became a notable consumer of Gucci products In October 1968 Gucci opened a store at 347 Rodeo Drive driving many Hollywood stars to endorse the brand With the Rodeo Drive opening came the launch of Gucci s first dresses Gucci s breakthrough in the United States led to its global development in Asia Tokyo opening in 1972 Hong Kong in 1974 and the Middle East 7 In Brussels Aldo s son Roberto piloted the first Gucci franchised store By 1969 Gucci was managing ten shops in the United States 84 000 Gucci moccasins were sold in the US alone that year US President John F Kennedy called Aldo Gucci the first Italian ambassador to the United States 8 Gucci launched a Rolls Royce luggage set in 1970 7 and partnered with American Motors Corporation AMC to create the Gucci version of the AMC Hornet that was marketed during the 1971 1972 and 1973 model years The Gucci Sportabout wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer 12 13 14 Gucci launched Gucci Perfumes Il Mio Profumo and its first watch Model 2000 in 1972 its first franchised store in the US in 1973 and opened the Gucci Galleria in its Beverly Hills store in 1977 a private art gallery adjoined to the store and reserved to premium clients who were given a golden key to access it 7 8 From 1978 to 1984 a Miami based coachbuilder marketed a Gucci edition of the Cadillac Seville sedan the 1978 model is exhibited at the Gucci Museum 15 In 1985 the Gucci loafer became part of the permanent collection of the New York Moma 16 1980s Gucci s family feud See also Maurizio Gucci In 1969 Giorgio the son of Aldo had sparked the first family feud by launching Gucci Boutique on his own which was finally reabsorbed by the family group in 1972 8 During the 1980s the Gucci saga eroded the family held top management of the company and fed the press headlines Paolo Gucci son of Aldo tried to launch the brand Gucci Plus on his own Aldo was criticized for developing most of the international business under Gucci America which he owned In 1982 to ease tensions in the family the Gucci group was consolidated and became a publicly traded company Guccio Gucci SpA 17 7 In May 1983 Rodolfo died His son Maurizio Gucci inherited his father s majority stake in the company and launched a legal war against his uncle Aldo for full control of Gucci a prosecution led by the city prosecutor Rudolph Giuliani and with Domenico de Sole representing the Gucci family 7 Maurizio Gucci took over the company s direction In 1986 Aldo Gucci 81 with only 16 7 of Gucci left in his possession was sentenced to a year in prison for tax evasion 18 19 in a prison where Albert Nipon was also an inmate 7 The artwork of the Gucci Galleria was liquidated 7 In 1988 Maurizio Gucci sold almost 47 8 of Gucci to the Bahrain based investment fund Investcorp owner of Tiffany since 1984 and withheld the other 50 20 Despite the family disputes between 1981 and 1987 the sales of trademarked Gucci products reached 400 million 21 and 227 million in 1990 alone 22 The 1980s were characterized by a mass production of Gucci products which generated revenue but negatively affected Gucci s position as an exclusive luxury brand Maurizio Gucci hired Dawn Mello to put Gucci back on tracks 23 22 From 1991 to 1993 Gucci s finances were still in the red Maurizio Gucci was blamed for spending extravagant amounts of money on the company s headquarters in Florence Via delle Caldaie palazzo and in Milan Investcorp bought the remaining 50 of Guccio Gucci S p A from Maurizio Gucci in 1993 ending the family involvement in the group 24 In March 1995 Maurizio Gucci was shot dead in the lobby of Gucci s Milan office 25 His ex wife Patrizia Reggiani served 16 years in jail for hiring the hitman to murder him 26 Porno Chic Revival See also Tom Ford and Domenico De Sole Dawn Mello 27 was hired in November 1989 as Gucci s executive vice president and chief designer She reduced the number of stores from over 1 000 to 180 in a move to rebuild the brand s exclusivity She also reduced the number of items sold by Gucci from 22 000 to 7 000 She revived the Bamboo bag and the Gucci loafer She moved Gucci s headquarters back from Milan to Florence where the history of Gucci is deeply rooted 22 Dawn Mello hired Tom Ford to oversee the women s ready to wear collection 24 In 1994 Tom Ford was named creative director of Gucci 28 Ford and Mello revisited the 1970s archives of the brand Ford s 1995 collection which included the sensual white dresses with provocative cut outs became an instant hit 24 Revived through the hot bod hedonism of Tom Ford s creations Gucci also launched provocative products in limited edition such as silver handcuffs 29 a G string 30 and provocative ad campaigns such as the G logo shaved on pubic hair 31 Gucci dress Domenico De Sole legal adviser to the Gucci family since the 1980s and CEO of Gucci since 1994 campaigned for Gucci s leather manufacturers in Italy to keep working together and developed a partners program to strengthen their ties He reviewed the pricing of each product and gradually raised Gucci s advertising budget from 6 million in 1993 to 70 million in 1997 32 In October 1995 the company was publicly indexed on the New York Stock Exchange with an initial stock value set at US 22 24 Then from 1995 to 1997 Investcorp sold its interests in Gucci for around US 1 9 billion 33 LVMH PPR struggle over Gucci By January 1999 the French luxury conglomerate LVMH which had been buying shares of Gucci discreetly since 1995 reached 34 ownership in Gucci Group NV 34 Seeking a way out of LVMH s control Tom Ford and Domenico De Sole turned to the French financier Francois Pinault and his group Pinault Printemps Redoute which later became Kering for an emergency exit In March Pinault s group bought out 40 of Gucci at 75 a share and LVMH s shares decreased to 20 7 in a dilution process Through the deal PPR also purchased Yves Saint Laurent from Sanofi and sold it back for the same price to the Gucci Group 35 This coup d etat in the fashion world launched a cold war between LVMH and the new Gucci PPR coalition 36 A tension occurred in December 2000 when Gucci bought 51 of Alexander McQueen s couture house as McQueen was also the creative designer of LVMH s Givenchy at that time 37 The feud around Gucci ended in September 2001 when all parties reached an agreement 36 By the end of 2003 Tom Ford and Domenico De Sole made it official that they would not renew their contract with Gucci PPR that ended in April 2004 38 Following Ford s departure Gucci Group retained three designers to continue the success of the company s flagship label John Ray Alessandra Facchinetti and Frida Giannini all of whom had worked under Ford s creative direction Facchinetti was elevated to Creative Director of Women s wear in 2004 and designed for two seasons before leaving the company Ray served as Creative Director of Menswear for three years Frida Giannini a Gucci handbag designer since 2002 head of accessories since 2004 and creative director of women s ready to wear and accessories since 2005 was appointed creative director of Gucci in 2006 39 Patrizio di Marco formerly CEO of Bottega Veneta was named CEO of Gucci in 2008 40 Both acclaimed and criticized for perpetually revisiting Tom Ford s archives Frida Giannini eventually toned down Ford s explosive Porno Chic props over the years from sexy to sensual and started to experiment with androgynous Bohemian styles with a 19th century reminiscence 41 She also developed neo classics such as the New Bamboo and the New Jackie handbags 42 Patrizio di Marco focused on the post 2008 crisis with fewer styles and more midrange products 43 In 2010 Gucci launched a partnership with the auction house Christie s to develop a wider repository of the brand s archives and provide an authenticity certification service 42 In 2011 the company opened the Gucci Museum Gucci Museo in Florence to celebrate its 90th anniversary 44 Between 2010 and 2015 220 new Gucci stores opened bringing the total store count to 500 45 Postgender geek chic See also Marco Bizzarri and Alessandro Michele Dresses by Alessandro Michele In December 2014 Marco Bizzarri former CEO of Bottega Veneta was named CEO of Gucci 46 He was tasked to reverse Gucci s declining sales by giving a new impetus to the brand 47 In January 2015 Bizzarri appointed Alessandro Michele creative director of Gucci Alessandro Michele had been working for Gucci since 2002 and served as Frida Giannini s deputy and head accessories designer During the Fall show of February 2015 Alessandro Michele introduced a different Gucci 48 49 one with a sophisticated intellectual and androgynous feel 47 Alessandro Michele launched the Renaissance of Gucci 50 He revived Gucci classics like the double G logo 51 the Jackie O bag 52 and created iconic products such as the Dionysus handbag 53 With a feminized menswear a strong feminist stance and a geek chic style Alessandro Michele introduced postgender props for Gucci 54 In September 2016 Gucci inaugurated the Gucci Hub its new Milan headquarters built in the former Caproni aeronautical factory 55 In July 2017 Gucci announced the launch of Gucci Decor the first time the brand tested itself in the home decoration segment 56 In April 2018 Gucci inaugurated the ArtLab a 37 000 square metre center of innovation outside of Florence in Italy where new leather goods footwear new materials metal hardware and packaging are developed and tested 57 In November 2018 Gucci opened the Gucci Wooster Bookstore in New York a 2 000 book shop curated by the founder of Dashwood Books David Strettell 58 In April 2019 the company launched Gucci 9 a 500 employee network of 6 call centers worldwide for high end customer service 59 Gucci also revived its makeup collection 60 and launched its first fine jewelry collection 61 In 2019 Gucci s sales reached 9 6 billion euros 5 In December 2020 following an agreement between Kering and Alibaba Gucci launched two stores fashion and beauty on Tmall 62 In May 2021 Gucci launched a collection of glasses Hollywood Forever 63 64 On November 23 2022 Alessandro Michele left the post of creative director of Gucci 65 On January 28 2023 it was announced that Sabato de Sarno would be Gucci s new creative director 66 De Sarno previously worked for Prada Dolce amp Gabana and Valentino 67 Disney Collection Since 2019 originally in celebration of Mickey Mouse s 90th birthday Gucci has held a collection of Disney apparel including for Lunar New Year 68 Corporate structureGucci s holding company Guccio Gucci S p A is based in Florence Italy and is a subsidiary of the French luxury group Kering In 2018 Gucci operated 540 stores for 14 628 employees The company generated 9 628 billion in revenue 8 2 billion in 2018 and 3 947 billion in profits 3 2 billion in 2018 5 GovernanceIn the history of Gucci up until the end of the Gucci family era the design promotion and production of Gucci products were handled by the members of the Gucci family 69 CEOSince 2014 Marco Bizzarri 2008 2014 Patrizio di Marco 70 2004 2008 Mark Lee 71 1994 2004 Domenico De SoleCreative designersSince 2023 Sabato De Sarno 2015 2022 Alessandro Michele 2006 2015 Frida Giannini 1995 2004 Tom Ford 1989 1995 Dawn MelloInitiativesCulture In 2011 the company opened the Gucci Museum Gucci Museo inside the 14th century Palazzo della Mercanzia in Florence to celebrate its 90th anniversary 72 44 In 2016 Alessandro Michele curated two additional rooms dedicated to Tom Ford s collections 73 In January 2018 following a renovation the Gucci Museum reopened with a new name the Gucci Garden and a new restaurant within its walls the Gucci Osteria managed by Massimo Bottura 74 The Gucci Osteria was awarded one Michelin star in November 2019 75 In February 2020 a second Gucci Osteria opened on the rooftop of the Gucci Rodeo Drive store in Los Angeles 76 In April 2017 Gucci financed the restoration of the Boboli Gardens at the Uffizi Gallery in Florence 77 In June 2019 Gucci financed the restoration of the historic Rupe Tarpea and Belvedere Gardens in Rome 78 Social In 2008 Gucci launched the Gucci Tribeca Documentary Fund an 80 000 fund to finance movies promoting social change and presented at the Tribeca Film Festival 79 By 2011 the fund grew to 150 000 including 50 000 for a newly created Women Documentary Award 80 In 2011 with the Venice Film Festival Gucci also launched the Gucci Award for Women in Cinema to underline the impact of women in film making 81 From 2005 to 2015 Gucci donated 20 million to UNICEF s Schools for Africa program Once Chime for Change was created it became the funding vehicle of the Gucci UNICEF partnership 82 Chime for Change was founded in February 2013 by Frida Giannini Salma Hayek and Beyonce as a global campaign for the improvement of education health and justice for women worldwide 83 In June 2013 Chime for Change organized the Sound of Change Live concert which generated 4 million to fund 200 projects in 70 countries 84 In December 2013 Gucci inked a partnership with Twitter and Women Who Code to create the women focused hackathon Chime Hack 85 Gucci sells a yellow t shirt that reads My Body My Choice and redistributes its proceeds to Chime for Change 86 In July 2013 activist Lydia Emily was commissioned to paint a mural on Skid Row Los Angeles of a woman named Jessica who is a survivor of human trafficking 87 In January 2019 Chime for Change launched the murals campaign To Gather Together promoting gender equality and designed by the artist MP5 88 In 2020 Gucci launched an Unconventional Beauty ad campaign including a model with Down syndrome 89 During the COVID 19 pandemic Gucci pledged 2 million to two crowdfunding campaigns the first to support the Italian Civil Protection Department and the second for the COVID 19 Solidarity Response Fund 90 Environment In 2015 Gucci launched its own environmental profit and loss initiative 91 In October 2017 Gucci announced it would ban furs from its stores in 2018 92 In June 2018 the brand launched Equilibrium its platform to communicate on its social and environmental efforts and progress 93 In September 2019 Marco Bizzarri announced Gucci s intention to go entirely carbon neutral 94 In 2020 Gucci joined the UNDP led Lion s Share Fund to support wildlife conservation 95 In September 2022 Gucci received the Climate Action Award due to its devotion to environmental sustainability 96 In popular cultureEponymous adjective Gucci is often used as an eponymous adjective for example I feel Gucci or that s so Gucci are used to describe feeling luxurious or referencing something as being luxurious 97 98 The earliest known instance of Gucci used in this sense is Lenny Kravitz describing his bedroom as very Gucci 99 in the September 1999 issue of Harper s Bazaar 99 Movies After initially announcing plans for a movie about the Gucci dynasty in 2007 100 filmmaker Ridley Scott detailed specifics about his movie in November 2019 titled House of Gucci the movie would star Lady Gaga as Patrizia Reggiani and Adam Driver as Maurizio Gucci 101 House of Gucci s world premiere took place at the Odeon Luxe Leicester Square in London on November 9 2021 102 In 2000 Martin Scorsese had also announced plans to make a movie about the Gucci family 103 Guinness World Records 1974 The Model 2000 Gucci watch broke the record for selling more than one million units in two years 8 1998 The Gucci Genius Jeans set the record as the most expensive pair of jeans The jeans were distressed ripped and covered with African inspired beads and were priced at US 3 134 in Milan 104 105 CounterfeitingDuring the 1970s the explosive popularity of Gucci turned the brand into a prime target of the counterfeiting industry 7 The Gucci workshops elaborated the brindle pigskin tanning technique that became a Gucci signature and a tanning process difficult to counterfeit In 1977 alone Gucci launched 34 lawsuits for counterfeiting 8 By the mid 1980s the brand was involved in thousands of confiscations and lawsuits all over the world 106 In 2013 the UK s Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK to a version of the GG logo in four categories which encompassed garments such as bracelets shoulder bags scarves and coats 107 However according to Gucci the ruling does not affect the use of its GG logo in the region because Gucci is the owner of several other valid registrations for this mark including a Community Trade Mark covering the European Union for its iconic GG logo and those rights are directly enforceable in the U K 107 In November 2008 the website TheBagAddiction com was shut down after being sued by Gucci for selling counterfeit products 108 In 2013 Gucci cracked down on 155 domain names used by counterfeiters to sell fake Gucci products 109 In 2015 Gucci s parent company Kering sued the Chinese website Alibaba for listing a lot of obviously fake Gucci products on its website 110 In April 2016 Gucci s anti counterfeiting legal actions backfired when the targeted products were the papier mache shaped exactly like Gucci products and burned by Chinese people during the ancestral Qingming Jie tradition 111 In April 2017 Gucci won a lawsuit against 89 Chinese websites selling fake Gucci products 112 In October 2018 Marco Bizzarri warned the Chinese ecommerce giants Alibaba and JD com that Gucci could not open shop on their websites as long as they would not remove the many fake Gucci products out of their listings 113 In December 2019 Gucci sued three dozen websites selling fake Gucci products 114 ControversiesIn April 2016 the UK s Advertising Standards Authority banned a Gucci online video ad because it starred an unhealthily thin model 115 In February 2019 Gucci removed a black balaclava sweater with a rollup collar and a cut out red lipped mouth from its shelves after it had been compared to a blackface costume 116 117 Alessandro Michele responded that his inspiration came from the flamboyant Leigh Bowery but apologized for the way it had been interpreted 118 To address this issue Gucci launched the Gucci North America Changemakers Scholarship program dedicated to foster diversity within the fashion industry with a 5 million annual fund to support non profits and community based programs involved with the African American community and communities of color at large 119 In May 2019 the Sikhs community in India criticized Gucci s cultural appropriation of a religious item when the Italian brand commercialized turbans at 800 apiece 120 In July 2019 Gucci appointed a Global Head of Diversity to address the brand s latest issues with cultural diversity 121 In October 2019 Gucci launched a 1 5 million scholarship program for US students traditionally underrepresented in the fashion industry 122 In May 2019 Kering agreed to pay a 1 25 billion tax settlement with the Italian fiscal authorities following Gucci s tax irregularities during the 2011 2017 fiscal periods 123 During a September 2019 show that resembled a defile of mental patients catwalk model Ayesha Tan Jones held up their hands on which mental health is not fashion was written a reaction to the brand s inappropriate commercial use of the imagery of mental illness 124 See alsoMade in ItalyBibliographyForden Sara G 2001 The House of Gucci A Sensational Story of Murder Madness Glamour and Greed Custom House ISBN 978 0060937751 Gucci Patricia 2016 In the Name of Gucci A Memoir Crown Archetype ISBN 978 0804138932 Gucci Jenny 2008 Gucci Wars How I Survived Murder and Intrigue at the Heart of the World s Biggest Fashion House John Blake ISBN 978 1844545322 References Kering Group A new name for a new identity Kering Archived from the original on 24 April 2013 Retrieved 1 July 2013 Vikram Alexei Kansara 3 April 2013 Why Did PPR Change Its Name to Kering The Business of Fashion Archived from the original on 19 July 2013 Retrieved 1 July 2013 Alexander McQueen and Gucci Group appoint Sarah Burton as Creative Director PDF Gucci Group Archived from the original PDF on 5 February 2011 Retrieved 20 March 2011 Morosini Daniela 6 May 2022 Turning around Coty Why existing brands not M amp A is the ambition Vogue Business Retrieved 3 September 2022 a b c Financial document 2018 PDF Kering 2018 Retrieved 16 August 2020 Alessandro Michele is stepping down as Gucci s creative 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The Guardians of Heritage Nytimes com 8 November 2010 Catherine Caines Natasha Silva Jelly The new it bag Smh com au 25 June 2009 a b Holgate Mark 27 September 2011 The Gucci Museo Opens in Florence Vogue Retrieved 16 August 2020 Mesco Manuela 25 February 2015 Fashion Executive Sets About Fixing Gucci The Wall Street Journal ISSN 0099 9660 Retrieved 18 September 2020 New Gucci chief Bizzarri viewed as a rising star Ft com 12 December 2014 a b Mesco Manuela 25 February 2015 Fashion Executive Sets About Fixing Gucci The Wall Street Journal ISSN 0099 9660 Retrieved 16 August 2020 Schneier Matthew 20 January 2015 After Frida Giannini s Departure a Brand New Men s Collection at Gucci The New York Times ISSN 0362 4331 Retrieved 16 August 2020 Rachel Sanderson Gucci appoints Alessandro Michele as new creative director Ft com 21 January 2015 Mead Rebecca 11 September 2016 Gucci s Renaissance Man The New Yorker Retrieved 16 August 2020 Royce Greensill Sarah 10 May 2016 Gucci s Alessandro Michele and the rebirth of the logo The Telegraph ISSN 0307 1235 Archived from the original on 10 January 2022 Retrieved 16 August 2020 Emilia Petrarca Gucci s Circle of Life Thecut com 20 February 2020 The Dionysus Bag An Icon For a New Century Icon icon com 26 July 2017 Lisa Armstrong Whatever Happened To Sex In Fashion Gucci s Alessandro Michele On The Rise Of Geek Chic Viva co nz 22 November 2019 Zevi Nathania The New Gucci Hub Opens in Milan Forbes Retrieved 16 August 2020 Minton Melissa 12 July 2017 You Can Now Outfit Your Entire Home in Gucci Architectural Digest Retrieved 16 August 2020 Gucci Unveils A Centre Of Creativity Craftsmanship amp Sustainability British Vogue 19 April 2018 Retrieved 16 August 2020 Emilia Petrarca Gucci s Latest Drop Books Thecut com 20 November 2018 Gucci turns to call centres to lure high spending millennial shoppers Financial Times 20 April 2019 Retrieved 16 August 2020 Gucci To Relaunch Make Up Collection Under The Creative Direction Of Alessandro Michele British Vogue 3 May 2019 Retrieved 16 August 2020 Gucci unveils its first fine jewelry collection Vogue fr 5 July 2019 Suen Zoe 18 December 2020 Gucci to Launch on Tmall as Kering and Alibaba Reconcile On Counterfeit Claims The Business of Fashion Retrieved 28 September 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Exposito Adrian Gomis 14 May 2021 Gucci Hollywood Forever Eyewear Vanity Teen 虚荣青年 Lifestyle amp New Faces Magazine www vanityteen com Retrieved 4 March 2022 GUCCI EYEWEAR HOLLYWOOD FOREVER CRASH Magazine www crash fr Retrieved 4 March 2022 Alessandro Michele steps down as Gucci creative director www ctpost com 23 November 2022 Gucci announces Sabato de Sarno as its new creative director the Guardian 28 January 2023 Retrieved 29 January 2023 Sabato De Sarno named new Gucci creative director AP NEWS 28 January 2023 Retrieved 29 January 2023 Carreon June 2 January 2020 Gucci celebrates Lunar New Year with Mickey Mouse Elle Gucci company thrives as a family affair Christian Science Monitor 12 June 1984 ISSN 0882 7729 Retrieved 18 September 2020 Frida Giannini y Patrizio Di Marco abandonan Gucci GQ Espana in European Spanish 12 December 2014 Retrieved 4 March 2022 Mark Lee is part of the BoF 500 The Business of Fashion Retrieved 4 March 2022 Menkes Suzy 27 September 2011 Gucci Feeds Its Florentine Roots The New York Times ISSN 0362 4331 Retrieved 16 August 2020 Gucci announces new Tom Ford rooms at the Gucci Museo in Florence Aeworld com 20 June 2016 Hanbury Mary Gucci just opened a luxurious complex complete with a boutique and a restaurant run by a three Michelin starred chef Business Insider Retrieved 16 August 2020 Davis Dominic Madori Gucci is opening a Beverly Hills outpost of its Michelin starred restaurant in Florence here s a look inside Business Insider Retrieved 18 September 2020 Natasha Levy Gucci Osteria da Massimo Bottura opens in Los Angeles Deezen com 26 February 2020 Caroline Elbaor Gucci Will Foot the Bill for the Restoration of Uffizi Gallery s Boboli Gardens Artnet com 7 April 2017 Italy Gucci and Rome City Council collaborate to restore historic RupeTarpea and Belvedere Gardens The Luxury Chronicle 7 June 2019 Retrieved 16 August 2020 Peter B Kaufman Jen Mohan The Economics of Independent Film and Video Distribution in the Digital Age Intelligenttelevision com 4 August 2008 Gucci PPR Tribeca create doc award Retrieved 18 September 2020 Pat Eggleton New Gucci award for women in cinema Italymagazine com 6 September 2010 Gucci UNICEF partnership turns 10 Over 7 5 million children reap rewards Unicef org 2 June 2015 Sarah Karmali Beyonce Leads New Gucci Empowerment Campaign Vogue com 28 February 2013 Chime for Change Women s voices loud and clear A star studded The Independent 2 June 2013 Retrieved 18 September 2020 Gucci Partners with Twitter and Women Who Code to Host Chimehack Creating Innovative Mobile App Solutions To Support Girls And Women UNICEF USA Retrieved 18 September 2020 Keziah Weir LGBTQ Activist Adam Eli on His Work With Gucci s Chime for Change Initiative Vanityfair com 10 October 2019 Lydia Emily Paints for Chime For Change Archived from the original on 7 September 2014 Retrieved 26 July 2013 Gucci unveils chime for change campaign that fights for gender equality Designboom com 31 January 2019 Teen model with Down syndrome featured in new Gucci ad campaign Today com Retrieved 16 July 2020 Chrisanthi Kaliviotis We are all in this together Gucci pledges 2 million to two crowdfunding campaigns to fight Covid 19 Graziamagazine com 26 March 2020 Conlon Scarlett 12 September 2019 Gucci goes carbon neutral in attempt to tackle climate crisis The Guardian ISSN 0261 3077 Retrieved 16 August 2020 David Reed Gucci boss says fashion label will be fur free by 2018 Archived 14 October 2017 at the Wayback Machine CNBC 12 October 2017 Alice Newbold Gucci Furthers Its Commitment To Sustainability With Gucci Equilibrium Vogue co uk 5 June 2018 Scarlett Conlon Gucci goes carbon neutral in attempt to tackle climate crisis Theguardian com 12 September 2019 Gucci joins The Lion s Share Fund to support wildlife conservation Un org 13 February 2020 Leitch Luke 27 September 2022 The CNMI Sustainable Fashion Awards 2022 Closed Milan Fashion Week in Serious Style Vogue Retrieved 27 January 2023 Friedman Vanessa 22 February 2018 At Gucci Dressing for the Post Human World The New York Times ISSN 0362 4331 Retrieved 16 August 2020 Borge Jonathan 12 April 2019 40 Popular Slang Words Explained Oprah Magazine Retrieved 16 August 2020 a b Gucci wmerriam webster com Archived from the original on 6 March 2019 Retrieved 3 March 2019 Peter Popham Cut Hollywood turns Gucci family saga into an epic drama Independent co uk 7 December 2007 Fleming Mike Jr 1 November 2019 Lady Gaga Ridley amp Giannina Scott Team On Film About Assassination Of Gucci Grandson Maurizio Gaga To Play Convicted Ex Wife Patrizia Reggiani Deadline Retrieved 16 August 2020 Krol Charlotte 21 August 2020 Lady Gaga s Gucci movie rounds out stellar cast with Adam Driver Robert De Niro and more NME Archived from the original on 5 February 2021 Retrieved 1 March 2021 Hallie Levine Inside the deadly Gucci family feud Book reveals why designing woman plotted ex s murder Nypost com 13 September 2000 Yara Susan 30 November 2005 The Most Expensive Jeans Forbes Retrieved 6 December 2014 This record was surpassed in June 2005 by Levi Strauss amp Co s 115 year old 501 jeans that sold to an anonymous Japanese collector for 60 000 Jane Anderson Gucci company thrives as a family affair Csmonitor com 12 June 1984 a b Jones Nina 20 November 2013 Gucci in Trademark Tussle in U K WWD Archived from the original on 8 January 2015 Retrieved 3 December 2015 Rebecca R Younger Gucci America Inc v Frontline Processing Corp 721 F Supp 2D 228 S D N Y 2010 Depaul edu 2011 Young Vicki M 17 October 2013 Gucci Awarded 144 2M Against Online Counterfeiters WWD Archived from the original on 20 October 2013 Retrieved 20 November 2013 Gucci sues Alibaba over counterfeit goods BBC 18 May 2015 Retrieved 5 February 2022 Bain Marc 29 April 2016 Gucci is taking its fight against counterfeiting to the next frontier the afterlife Quartz Retrieved 18 September 2020 Esposito Cecilia 20 April 2017 Gucci won 9 million in a lawsuit for counterfeiting NSS magazine Retrieved 5 February 2022 Tom Hancock Gucci wary of Chinese ecommerce tie up because of fakes Ft com 15 October 2018 Sundar Sindhu 6 December 2019 Gucci Goes After Alleged Counterfeiters in New Suit WWD Retrieved 18 September 2020 Sweney Mark 6 April 2016 Gucci ad banned over unhealthily thin model The Guardian Retrieved 5 February 2022 Whitney Bauck Gucci apologizes for controversial blackface sweater Fashionista com 7 February 2019 Holcombe Madeline 7 February 2019 Gucci apologizes after social media users say sweater resembles blackface CNN Archived from the original on 8 February 2019 Retrieved 8 February 2019 Sarah Young Gucci s blackface scandal Creative director breaks silence over controversial jumper Independent co uk 13 February 2019 Sandra Song Gucci Launches Changemakers Program to Further Diversity Papermag com 19 March 2019 Kimberly Yam Sikhs Speak Out Against Gucci s 800 Turban Huffpost com 16 May 2019 Ellie Violet Bramley Gucci hires diversity chief after criticism over insensitive designs Theguardian com 30 July 2019 Gucci launches diversity US scholarship program AP NEWS 7 October 2019 Retrieved 18 September 2020 Parodi Emilio White Sarah 9 May 2019 Gucci owner Kering agrees record Italian tax settlement Reuters com Archived from the original on 7 September 2021 Retrieved 5 February 2022 Mallenbaum Carly Model protests Gucci runway that featured straitjackets Mental health is not fashion USA Today Retrieved 18 September 2020 External links Wikimedia Commons has media related to Gucci Official website Retrieved from https en wikipedia org w index php title Gucci amp oldid 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