Diadora was founded in 1948 by Marcello Danieli, who first began working in the trade as a young boy. He called his company "Diadora," a name suggested by a friend. The word comes from the name given by the Greeks of Byzantium to the Dalmatian town of Zadar. Originally called "de ladera" or "from Zadar", it was mistakenly copied and translated from Dalmatian to Latin, becoming, along the way "Diadora".[2][3] Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots.[4]
The mid-1970s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided consulting information. The company also added the tennis market signing endorsement agreements with Björn Borg.[2]
In early 2000's Diadora was the official kit supplier of several Italian football clubs, with the most notable being A.S. Roma, between 2003 and 2007. In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited, forming a new company called "Winor International Company Limited" that operates the trademark "Diadora" in China, Hong Kong, and Macau to manufacture, design, promote, distribute, and sell products bearing the brand in those countries.[6]
In June 2009, Diadora reached an agreement with Italian shoe-making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.[7]
On September 8, 2020, Geox filed for bankruptcy in Canada.[8]
diadora, beetle, genus, beetle, italian, sportswear, footwear, manufacturing, company, based, caerano, marco, veneto, subsidiary, geox, founded, 1948, produces, football, boots, athletic, shoes, well, range, apparel, that, includes, shirts, polo, shirts, hoodi. For the beetle genus see Diadora beetle Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco Veneto subsidiary of Geox founded in 1948 Diadora produces football boots and athletic shoes as well as a range of apparel that includes t shirts polo shirts hoodies jackets leggings shorts and compression garments Diadora also commercialises football balls in the US market 1 DiadoraTypeS p A IndustrySportswearSports goodsFounded1948 75 years ago 1948 FounderMarcello DanieliHeadquartersCaerano di San Marco Veneto ItalyArea servedWorldwideKey peopleMarcello DanieliMario Moretti PolegatoProductsSportswear footwearOwnerGeox S p A Websitediadora com Contents 1 History 1 1 Origins and development 1 2 The 2000s 2 References 3 External linksHistory EditOrigins and development Edit Diadora was founded in 1948 by Marcello Danieli who first began working in the trade as a young boy He called his company Diadora a name suggested by a friend The word comes from the name given by the Greeks of Byzantium to the Dalmatian town of Zadar Originally called de ladera or from Zadar it was mistakenly copied and translated from Dalmatian to Latin becoming along the way Diadora 2 3 Danieli helped by his wife managed to successfully launch his first product mountain climbing boots 4 The mid 1970s also marked Diadora s entry into the football category aided by Roberto Bettega who provided consulting information The company also added the tennis market signing endorsement agreements with Bjorn Borg 2 AC Milan striker Marco van Basten became the face of the company in the late 1980s and launched his own personalized football boots the San Siro Van Basten 5 Other high profile football players under Diadora sponsorship have included George Weah Roberto Baggio 2 Giuseppe Signori Francesco Totti Roy Keane and Antonio Cassano While between 1997 and 2000 Diadora was the official kit supplier of A S Roma The 2000s Edit nbsp Diadora Mythos Axeler running shoesIn early 2000 s Diadora was the official kit supplier of several Italian football clubs with the most notable being A S Roma between 2003 and 2007 In 2008 Diadora SpA signed a joint venture with Win Hanverky Holdings Limited forming a new company called Winor International Company Limited that operates the trademark Diadora in China Hong Kong and Macau to manufacture design promote distribute and sell products bearing the brand in those countries 6 In June 2009 Diadora reached an agreement with Italian shoe making company Geox s founder and chairman Mario Moretti Polegato to buy its assets through his family s investment arm LIR 7 On September 8 2020 Geox filed for bankruptcy in Canada 8 Since then Diadora has sponsored several football clubs to provide them team uniforms such as Norwegian Eliteserien clubs Viking FK FK Bodo Glimt citation needed and I League side Rangdajied United 9 In this last season 2021 2022 Diadora Launched in Canada and sponsoring Dynamo de Candiac Club From the 2022 2023 season Diadora become the new technical supplier of Bursaspor and Giresunspor at the Super Lig and also Magusa Turk Gucu in Northern Cyprus KTFF Super Lig Even from the same season Diadora will be present on the Danish 1st Division like supplier of Helsingor and Vendsyssel at the NordicBet Liga At March 2022 the n 10 WTA Italian player Martina Trevisan has become new brand Ambassador Diadora in the 2023 become the new technical supplier of Velez Sarsfield in Primera Division in Argentina References Edit nbsp Tennis portal nbsp Italy portal nbsp Company portal Balls permanent dead link on Diadora Soccer 15 August 2020 a b c Empresa on Diadora website in Spanish The history of Diadora Football Shirt Culture Archived from the original on 2 November 2017 Retrieved 30 April 2017 History Diadora America Archived from the original on 4 July 2008 Retrieved 7 August 2008 1980s Diadora San Siro Van Basten Football Collectors Items com Archived from the original on 3 December 2020 Retrieved 26 July 2018 Win Hanverky Forms Joint Venture Asserts Ownership of DIADORA Brand in the PRC Hong Kong and Macau Market PDF Press release Win Hanverky 7 April 2008 Archived from the original PDF on 18 July 2011 Retrieved 13 May 2008 Pagano Margareta 21 June 2009 Geox billionaire steps into Diadora The Independent London Retrieved 10 July 2011 Geox files for bankruptcy in Canada 23 October 2020 Retrieved 28 January 2023 Rangdajied United profile Facebook com Retrieved 30 June 2021External links Edit nbsp Wikimedia Commons has media related to Diadora Official website nbsp 45 46 52 N 12 00 33 E 45 7812281 N 12 0092107 E 45 7812281 12 0092107 Retrieved from https en wikipedia org w index php title Diadora amp oldid 1161515861, wikipedia, wiki, book, books, library,
