Barbie (media franchise)

Beginning with the release of an eponymous video game in 1984, Barbie, a fashion doll manufactured by American toy and entertainment company Mattel and debuted on March 9, 1959, has been featured in a media franchise predominantly consisting of a film series and media formats across technologies like television and the Internet.^[1] Since then, it has become one of the highest-grossing media franchises of all time and has been referred to among fans as the "Barbie Cinematic Universe".^[2]

Barbie
The official logo from 1959 until 1975; re-used since 2009
Created by	Mattel, Inc.
Original work	Barbie by Ruth Handler
Owner	Mattel
Years	1959–present
Print publications
Book(s)	400+ (multiple publishers)
Comics	5 (Dell Comics) 119 (Marvel Comics)
Films and television
Film(s)	42 (CGI/Computer-animated films) 1 (Live-action film)
Short film(s)	4
Web series	Barbie: Life in the Dreamhouse Barbie: Dreamtopia Barbie Vlogger Barbie's Dreamworld Barbie: Life in the City
Animated series	Barbie Dreamhouse Adventures Barbie: It Takes Two Barbie: A Touch of Magic
Television special(s)	Barbie and the Rockers: Out of this World Barbie and the Sensations: Rockin' Back to Earth
Games
Video game(s)	List of Barbie video games
Miscellaneous
Toy(s)	List of Barbie's friends and family
Related	My Scene
Official website
Official website

The film series were released direct-to-video from 2001 and aired regularly on Nickelodeon as television specials in the United States from 2002, with both running until early 2017. Since mid-2017, beginning with Barbie Dolphin Magic, Mattel revamped them into streaming television films, branded or marketed them as animated "specials" with a reduced 1-hour video length as opposed to the feature films beforehand and move them to streaming media services, predominantly Netflix, but also including Amazon Prime Video, Google Play and Apple TV+. These films released from late 2017 onwards could still be released on home video formats, although locally, or get picked up for television broadcast in multiple countries and regions/territories. Aside the film series, Barbie has been featured in other media formats including two animated syndicated television specials in Barbie and the Rockers: Out of This World and its sequel, Barbie and the Sensations: Rockin' Back to Earth, both in 1987, web series like Barbie: Life in the Dreamhouse, Barbie: Vlogger, Barbie Dreamtopia, Barbie's Dreamworld and Barbie: Life in the City, television shows like Barbie Dreamhouse Adventures, Barbie: It Takes Two and Barbie: A Touch of Magic, a live-action film and an interactive short film.

Origins

Barbie debuted on March 9, 1959, at the American International Toy Fair (now the North American International Toy Fair) and it was well received locally in the United States, sparking a revolution in the toy industry. Since then, numerous likenesses of the doll were released which later evolved into what is now considered as "Barbie's friends and family" and clothing and accessories to accompany them. Various print hardcover and comic books starring Barbie were also released through partnerships and/or deals with Dell Comics, Marvel Comics and currently Papercutz.^[3]

In the 1980s, the net popularity and sales of the Barbie fashion doll on the toy market began to decline^[4] and struggled further in 2001 when MGA Entertainment introduced a line of dolls under the name Bratz, whose sexualized characters contrasted with Barbie's older, chaste image.^[5][6] Mattel therefore attempted to overhaul the Barbie brand to keep the toy relevant to consumers in the modern age by bringing in consultants and conducting research on key market groups. Mattel consultants initially considered reducing the Barbie's breast size, but later claimed that the doll's figure could not be changed because "being consistent is one of her biggest strengths".^[7] Mattel's team also considered targeting market audiences of career women and their daughters by introducing lines of Doctor or Lawyer Barbies.^[8] However, Mattel's research showed that girls were spending more time online than playing with physical dolls.^[4][8][9] Therefore, targeted career Barbies were discarded in favor of looking for more interactive platforms through online or digital media.

In response, Mattel began adapting Barbie into various facets of media and entertainment beyond the television advertisement of its dolls and related accessories (which was a prolific marketing strategy in the past). For the first 16 entries in the film series, Barbie is featured as a virtual actress playing the main character, and often being portrayed as a modern girl telling the story to one of her sisters or a younger friend – as a parable to present affairs. Scholars examining how the Barbie films differ from other princess narratives have concluded that Mattel intentionally attempted to remediate its brand based on feminist criticisms through storytelling in the films.^[4][10]

History

In 1987, Mattel produced two television specials with DIC Animation City and Saban Productions; Barbie and the Rockers: Out of This World and its sequel Barbie and the Sensations: Rockin' Back to Earth, both featuring Barbie as the leader of a rock band. Between the 1980s and early 2000s, Barbie got featured in video games, many of which were distributed by Vivendi-Universal Games. With the boom of home video marketing at the time, Mattel launched an eponymous in-house entertainment division in 2001^[11] and began the creation of the Barbie films with the direct-to-video release of Barbie in the Nutcracker. The films initially revolved around Barbie being re-imagined as a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the video sales and merchandise related to props, costumes and sets from the films.^[4]

Tim Kilpin, then-senior vice-president for girls marketing at Mattel, stated: "What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That's a much richer level of story that leads to a richer level of play."^[12] The strategy worked as U.S. Barbie sales, led by the princess line, "increased by two percent in 2006, saving Mattel's bottom line at a time when its worldwide share of the toy market was declining."^[8][13] Within the films, Mattel included performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet.^[5][4] These associations could have been included as an enrichment strategy on behalf of Mattel's marketing team to help the films be seen as educational.

In the midst of the films, Canadian animation studio Arc Productions, Inc., which was just renamed from Starz Animation Toronto^[14][15][16] (originally Daniel Krech Productions (DKP) and DKP Studios) and had new-consortium ownership and structural revamp, produced the first non-Barbie-film production for Mattel in 2011, a web series called Barbie: Life in the Dreamhouse which debuted on the official Barbie website and YouTube on May 11, 2012 and concluded on November 27, 2015. The web series later spawned two television specials which were broadcast in the U.S. on Nickelodeon. Impressed, Mattel gave them four Barbie films to produce while enlisting them as the third production partner after Mainframe Studios (at the time known as "Rainmaker Entertainment") and Technicolor.

Israeli animation studio Snowball Studios, with support from the Jerusalem Film and Television Fund,^[17] produced another web series, this time created by Nickelodeon alum Julia Pistor, for Mattel Playground Productions known as Barbie: Dreamtopia.^[18][19] This series of 2-minute to 4-minute shorts launched on May 21, 2016 by Mattel's then-newest division, Mattel Creations, on YouTube's affiliate platform, YouTube Kids. The web shorts series later spawned an eponymous television film (distributed by Universal Pictures Home Entertainment and was broadcast on television in over 5 countries and regions/territories), one web-based special and a 26-episode web series – therefore invoking the first web-exclusive Barbie media franchise. This would be the catalyst for scholars and enthusiasts alike to notice Mattel heavily invested and involved in releasing more related Barbie web series and miniseries bundles on YouTube and its variants; YouTube Kids and YouTube Shorts.

Through the short video bundles on YouTube, Mattel also provided a platform for Barbie to give its audience a look into her fictional life while trying to educate them along the way. With a YouTube channel having over 11 million subscribers,^[20] Mattel introduced Barbie as a YouTuber through a web series called Barbie Vlogger (or Barbie Vlogs), uploading its first video on June 19, 2015. Julia Pistor, who worked on the series as an executive producer and writer, stated: "Barbie is conscious of language and words; she talks about intention and she's self-reflective. While we might use words that kids sometimes need to look up, we try to be true to Barbie being a 17-year-old influencer." By giving a self-reflective nature to Barbie's character, this would allow her to discuss difficult topics (such as mental health and racism) in such a way that it inspires its audience to think about and discuss those topics as well.^[21][22][23]

With the success of its online platforms, Mattel would continue to produce web series and mini-series on YouTube and its variants. Beginning with Barbie: Dolphin Magic in 2017, the media franchise as a whole moved over to streaming media services, primarily Netflix, but also including Amazon Prime Video, Google Play and Apple TV+, with Mattel still maintaining the possibility of linear television broadcast agreements. In addition, Mattel signed an agreement on May 1, 2020 with Arts Music, Inc., a then-newest record label of Warner Music Group, to make thousands of songs from their brand portfolio – including Barbie – available through online music streaming services.^[24][25][26] The agreement began taking effect a week later when the soundtrack albums tied to their related productions are made available through WMG's distribution label, ADA Worldwide. Mattel would extend its partnership with Netflix on October 21, 2022, 4 days before the American debut of the franchise's inaugural interactive "special", Barbie: Epic Road Trip, which would also see the pre-2017 film catalogue previously held by Universal made available occasionally through the streaming service.^[27][28][29]

Films

Further information: List of Barbie films

After the broadcast syndication of 2 television specials in 1987, numerous video game releases in the 1990s and the rise of home video marketing, Mattel^[a] partnered with Canadian company, Mainframe Entertainment, (currently Mainframe Studios)^[b] to produce its first computer-animated feature-length film, Barbie in the Nutcracker, based on E. T. A. Hoffmann's classic tale and Tchaikovsky's accompanying ballet music, for a 2001 release. Mainframe continued to produce the majority of films in the series.^[c] The first decade was dominated by films based on pre-existing stories/tales, including Brothers Grimm's fairy tales: Rapunzel and The Twelve Dancing Princesses, Tchaikovsky's Swan Lake ballet, Charles Dickens' A Christmas Carol, Hans Christian Andersen's Thumbelina and Alexandre Dumas' The Three Musketeers.^[32]

The second film in the series, Barbie as Rapunzel, saw the debut of the film series on American television via Nickelodeon as television specials. For the home video formats, the release of the series on VHS ceased in 2006 after The Barbie Diaries following a general gradual decline in the use of the format and the transfer of distribution duties for the series to Universal in favor of solely the DVD releases. The Blu-ray and digital copies (branded as "Digital HD") were introduced to accompany the DVD with the release of Barbie in the Pink Shoes in 2013.^[33][34]

Due to the popularity of the 2004 film Barbie as the Princess and the Pauper (based on Mark Twain's famous novel), a remake was released in 2012 entitled Barbie: The Princess & the Popstar,^[35] which itself inspired two films with a more modern look: Barbie in Rock 'N Royals in 2015 and Barbie: Princess Adventure in 2020.

The success of the first three films (Barbie in the Nutcracker, Barbie as Rapunzel and Barbie of Swan Lake) led to the princess-themed lineup in the series, releasing its original princess film Barbie and the Magic of Pegasus in 2005. The first original film in the franchise, Barbie: Fairytopia, also released that year, spawned the first-in-series franchise made up of two sequels (Barbie Fairytopia: Mermaidia in 2006 and Barbie Fairytopia: Magic of the Rainbow in 2007) and two spin-offs (Barbie: Mariposa in 2008 and its sequel, Barbie: Mariposa & the Fairy Princess, in 2013).^[36]

Starting with Barbie in A Mermaid Tale in early 2010, the film series moved away from the classic princess and fairy stories to focus on more modern themes like fashion, music and on stories revolving around Barbie's friends, family and careers.^[37] Barbie: Video Game Hero, the 35th film entry released in early 2017, marked the last time a Barbie film both aired on American television and released on home video formats.^[38] In 2017, the film series was put on hiatus after Barbie: Dolphin Magic, which served as the pilot to the inaugural television show in the franchise, Barbie: Dreamhouse Adventures, in Mattel's attempt to focus on expanding the franchise to other audiovisual media formats. Mattel later revamped the films in 2020 as animated "specials", beginning with the musical, Barbie: Princess Adventure.^[39][40]

Below is the full official computer-animated films in the media franchise:

#	Film	U.S. original release date	Director(s)	Screenwriter(s)	Ref.
1	Barbie in the Nutcracker	October 2, 2001	Owen Hurley	Rob Hudnut, Linda Engelsiepen & Hilary Hinkle	^[41]
2	Barbie as Rapunzel	October 1, 2002		Elana Lesser & Cliff Ruby	^[42]
3	Barbie of Swan Lake	September 30, 2003			^[43]
4	Barbie as the Princess and the Pauper	September 28, 2004	William Lau		^[44]
5	Barbie: Fairytopia	March 8, 2005	Walter P. Martishius	Elise Allen & Diane Duane	^[45]
6	Barbie and the Magic of Pegasus	September 20, 2005	Greg Richardson	Elana Lesser & Cliff Ruby	^[46]
7	Barbie Fairytopia: Mermaidia	March 14, 2006	William Lau & Walter P. Martishius	Elise Allen & Diane Duane	^[47]
8	The Barbie Diaries	May 9, 2006	Eric Fogel	Elise Allen & Laura McCreary	^[48]
9	Barbie in the 12 Dancing Princesses	September 19, 2006	Greg Richardson	Elana Lesser & Cliff Ruby	^[49]
10	Barbie Fairytopia: Magic of the Rainbow	March 13, 2007	William Lau	Elise Allen	^[50]
11	Barbie as the Island Princess	September 18, 2007	Greg Richardson	Elana Lesser & Cliff Ruby	^[51]
12	Barbie: Mariposa^[d]	February 26, 2008	Conrad Helten	Elise Allen	^[52]
13	Barbie & the Diamond Castle	September 9, 2008	Gino Nichelle	Elana Lesser & Cliff Ruby	^[53]
14	Barbie in A Christmas Carol	November 4, 2008	William Lau	Elise Allen	^[54]
15	Barbie Presents: Thumbelina	March 17, 2009	Conrad Helten		^[55]
16	Barbie and the Three Musketeers	September 15, 2009	William Lau	Amy Wolfram	^[56]
17	Barbie in A Mermaid Tale	March 2, 2010	Adam L. Wood	Elise Allen	^[57]
18	Barbie: A Fashion Fairytale	September 14, 2010	William Lau		^[58]
19	Barbie: A Fairy Secret	March 15, 2011			^[59]
20	Barbie: Princess Charm School	September 13, 2011	Ezekiel Norton		^[60]
21	Barbie: A Perfect Christmas	November 8, 2011	Mark Baldo		^[61]
22	Barbie in A Mermaid Tale 2	February 27, 2012	William Lau		^[62]
23	Barbie: The Princess & the Popstar	September 11, 2012	Ezekiel Norton	Steve Granat & Cydne Clark	^[63]
24	Barbie in the Pink Shoes	February 26, 2013	Owen Hurley	Alison Taylor	^[64]
25	Barbie: Mariposa & the Fairy Princess	August 27, 2013	William Lau	Elise Allen	^[65]
26	Barbie & Her Sisters in A Pony Tale	October 22, 2013	Kyran Kelly	Cydne Clark & Steve Granat	^[66]
27	Barbie: The Pearl Princess	February 15, 2014	Ezekiel Norton		^[67]
28	Barbie and the Secret Door	August 7, 2014	Karen J. Lloyd	Brian Hohlfeld	^[68]
29	Barbie in Princess Power	February 26, 2015	Ezekiel Norton	Marsha Griffin	^[69]
30	Barbie in Rock 'N Royals	August 13, 2015	Karen J. Lloyd		^[70]
31	Barbie & Her Sisters in the Great Puppy Adventure	October 8, 2015	Andrew Tan	Amy Wolfram	^[71]
32	Barbie: Spy Squad	January 15, 2016	Conrad Helten	Marsha Griffin & Kacey Arnold	^[72]
33	Barbie: Star Light Adventure	August 29, 2016	Andrew Tan	Kacey Arnold	^[73]
34	Barbie & Her Sisters in A Puppy Chase	October 18, 2016	Conrad Helten	Amy Wolfram & Kacey Arnold	^[74]
35	Barbie: Video Game Hero	January 31, 2017	Conrad Helten & Ezekiel Norton	Nina Bargiel	^[75]
36	Barbie: Dolphin Magic	September 18, 2017	Conrad Helten	Jennifer Skelly	^[76]
37	Barbie: Princess Adventure	September 1, 2020		Ann Austen	^[77]
38	Barbie & Chelsea: The Lost Birthday	April 16, 2021	Cassandra Mackay (credited as Cassi Simonds)	Ann Austen & Nathaniel "Nate" Federman	^[78]
39	Barbie: Big City, Big Dreams	September 1, 2021	Scott Pleydell-Pearce	Christopher Keenan & Catherine "Kate" Splaine	^[79]
40	Barbie: Mermaid Power	September 1, 2022	Ron Myrick	Ann Austen	^[80]
41	Barbie: Epic Road Trip	October 25, 2022	Conrad Helten	Aury Wallington	^[81]
42	Barbie: Skipper and the Big Babysitting Adventure	March 16, 2023	Steve Daye	Daniel Bryan Franklin	^[82]

Live-action film

Main article: Barbie (film)

A live-action adaptation of the toy line from Mattel Films in association with LuckyChap Entertainment and Heyday Films was released on July 21, 2023^[83][84] by Warner Bros. having wrapped on July 15, 2022.^[85][86][87] The film was directed by Greta Gerwig who co-wrote the screenplay with Noah Baumbach and stars an ensemble cast led by Margot Robbie as Barbie and Ryan Gosling as Ken.^[88]

Animated specials

Before the films and the video games, Mattel released two animated television specials in 1987. Another animated special was released on February 1, 2023 on YouTube to complement a doll line exclusively aimed at preschoolers.

• Barbie and the Rockers: Out of This World, a 1987 animated TV special created by DIC Animation City with Saban Productions and featuring Barbie as the leader of a rock band. It is supposedly the pilot to a daily Barbie animated series that was scrapped in 1988.^[89]
• Barbie and the Sensations: Rockin' Back to Earth, a 1987 sequel to Barbie and the Rockers: Out of This World, where Barbie and her band return from space only to end up in the 1950s.
• My First Barbie: Happy Dreamday, a 40-minute musical animated special produced by Canada-based Kickstart Entertainment and released on February 1, 2023 on YouTube, featuring Barbie and her friends as they prepare for a surprise party for Chelsea.^[90]

Animated series

Mattel has released several animated television shows, web series and miniseries since 2012 which include as follows:

• Barbie: Life in the Dreamhouse, a YouTube-exclusive web series aired between January 10, 2012 and November 27, 2015 with 75 episodes (including two TV specials which aired in the United States on Nickelodeon).
• Barbie: Motion Comics, a web-based animated motion comic series released between August 5 and October 18, 2015 on YouTube and is composed of miniseries, namely: Be Super (inspired by Barbie in Princess Power), Raise Your Voice (inspired by Barbie in Rock 'N Royals), and Puppy Adventures (inspired by Barbie & Her Sisters in The Great Puppy Adventure).^[91]
• Barbie Vlogger or Barbie Vlogs, a YouTube-exclusive CGI-animated sequences that began on June 19, 2015, and featuring Barbie as a vlogger either by herself or along with one or more of her family and friends.^[92]
• Barbie: Dreamtopia, a web-exclusive franchise that began in January 2016 with a release of 2-minute to 4-minute shorts on YouTube. It then spawned one 44-minute TV special (which aired on television in 5 countries/regions/territories), one web-based special and an initially-exclusive YouTube Kids series with 26 episodes. The latter was made available later on YouTube from November 5, 2017 to April 1, 2018 and aired as an actual TV series in over 6 countries.
• Barbie: Dreamhouse Adventures, the inaugural TV series in the franchise released between May 3, 2018, and April 12, 2020, on Netflix in the U.S. It consisted of 52 episodes over 5 "season" episode bundles and aired as an actual TV series in over 8 countries.
• Barbie's Dreamworld, a YouTube-exclusive web series franchise created by Ireland-based Relish Studios that began on January 25, 2021 and is composed of several different miniseries, including Barbie: Return to Dreamtopia and Barbie and the Nutcracker among others.^[93]
• Barbie: It Takes Two, the second TV series in the franchise released in two installments on Netflix in the United States; 13 episodes on April 8^[94] and another 13 on October 1,^[95] both in 2022. Released as the television format follow-up to the film released before it, Barbie: Big City, Big Dreams, the series debuted on Australian television via 9Go! and later aired on television in over 4 countries/regions/territories.
• Barbie: Life in the City, a YouTube-exclusive web series which debuted on September 15, 2022, primarily focusing on Barbie "Brooklyn" Roberts and expanding her character to emphasize her role and prominence within the brand.^[95]
• Barbie: A Touch of Magic, the third TV series in the franchise released on Netflix in the United States and globally on September 14, 2023.^[96][97] It aired on television in over 6 countries, with Super RTL in Germany and 9Go! in Australia having its release in multichannel television and in video on demand.^{[98][99][100]}

Short films

Mattel produced a number of animated short films featuring Barbie as tie-ins with other titles within the franchise which include as follows:

• Barbie as Sleeping Beauty, a 1999 short film based on the fairy tale released as a TV commercial to supplement a doll line and a video game of the same name. A full-length version supposedly adapting Tchaikovsky's ballet was scrapped in 2009.^[101][102]
• Barbie: A Camping We Will Go, a 2011 short film produced by Technicolor that revolved around Barbie and her sisters to accompany the film, Barbie: A Perfect Christmas.^[103]
• Barbie in the Pink Shoes: Land of Sweets, a 2013 short film and Christmas special for Barbie in the Pink Shoes that was first released in German, then was later dubbed in English.^[104]
• Barbie and the Nutcracker, a 2021 short film released on YouTube as an episode for Barbie's Dreamworld and, along with a doll line, was part of celebrating the 20th anniversary of the first film, Barbie in the Nutcracker.^[105]

Related animations

Aside its eponymous franchise, Mattel also licensed for Barbie to appear in other related animated productions which include as follows:

• Dance! Workout with Barbie, a 1992 30-minute direct-to-video workout tape, featuring Barbie in stop-motion animation by Will Vinton Productions and teaching dance aerobics to real girls.^[106]
• Toy Story, a Disney-Pixar film franchise that started in 1995 and featuring Barbie (and later Ken) as supporting characters from Toy Story 2 onwards and its 2011 short film Hawaiian Vacation.
• My Scene, a discontinued franchise launched by Mattel in 2002 and featuring Barbie in its web series and in all of its films, namely: Jammin' in Jamaica and Masquerade Madness in 2004 and My Scene Goes Hollywood in 2005.
• Kelly Dream Club, a 2002 direct-to-video animated series and featuring Barbie as a supporting character to her younger sister, Kelly (renamed Chelsea in 2011).^[107]

Cancelled projects

The television specials released in 1987, Barbie and the Rockers: Out of this World and Barbie and the Sensations: Rockin' Back to Earth, were originally pitched as pilot episodes for a Barbie animated series that never materialized owing to the break-down in negotiations between DIC Entertainment and Mattel. The project eventually emerged with a whole new set of characters as Hasbro's Maxie's World in 1988.^[89]

In an earlier version of the first Toy Story film, Barbie supposed to have a pivotal role. However, Mattel did not authorize her use to Pixar, as they feared the film would not be successful. Additionally, they wanted to maintain Barbie's neutrality wherein every girl who bought a Barbie doll could imagine her as they wanted, rather than as she was portrayed in a particular film. After the success of the first film, multiple Barbie dolls had small roles in Toy Story 2, before the debut of the franchise's definitive iteration in the second sequel.^[108]

The 1999 short film commercial, Barbie as Sleeping Beauty, which was released on Nickelodeon as a tie-in to a doll line and video game of the same name, was originally pitched to be a full-length film. At the peak of classic princess-themed films in the 2000s, Mattel continued to pitch the idea of adapting the fairy tale based on the ballet, completing the adaptations of all three Tchaikovsky's ballets into the franchise. However, it was scrapped without any disclosure on the status of its development while doll lines were released on multiple occasions.^[109] Although the reason behind the cancellation is closely linked to The Walt Disney Company being granted to trademark the name "Princess Aurora" and included the acquisition of some of the music (also based on the ballet) for its film.^[110][102]

Upcoming projects

Starting with the interactive special film Barbie: Epic Road Trip on October 25, 2022, Mattel signed a long-term deal or contract extension with Netflix to make available the pre-2017 film catalogue previously held by Universal Pictures occasionally on the service and also co-produce upcoming projects which include exclusive animated films, specials and shows based on Barbie, while still maintaining the possibility of linear television broadcast agreements and YouTube engagements.^[27][28]

Mattel published its upcoming projects on February 16, 2023, that was made available through this link which included a list of more Barbie content, as follows:

Release date(s)	Title	Platform	Type and notes
Spring 2024	Barbie: A Touch of Magic	Netflix	CGI-animated series (2nd season of 13 episodes)
	My First Barbie	YouTube Kids Netflix	Animated series and the full-length continuation of the YouTube/YouTube Kids special, My First Barbie: Happy Dreamday (with 250 minutes of content)
March/April 2024	Barbie: Stacie to the Rescue	Netflix	Full-length film and the first to star Stacie in the lead role (with 4 new songs)
September/October 2024	Barbie: Passport to Adventure		First Netflix original series (with 8 22-minute episodes)

Timeline of media appearances

Barbie began her mainstream non-advertised media appearances character is her role in the 1987 TV specials where she was voiced by Sharon Lewis.^[111] She was voiced by Jodi Benson during her appearances in the Toy Story film franchise.^[112] In the Barbie lead-role films, she was voiced by Kelly Sheridan in 27 films altogether.^[113] Sheridan was initially succeeded by Diana Kaarina beginning with Barbie: A Fashion Fairytale in 2010, but returned to the role 2 years later with Barbie in A Mermaid Tale 2^[114] and stayed put until Mattel announced Erica Lindbeck as her successor from 2016.^[115] The film series was put on a hiatus in 2017 for the shift in focus to the TV series, Barbie: Dreamhouse Adventures, where America Young would replace Lindbeck as the vocal provider for Barbie ahead of the film series resumption in 2020.^[116] She was portrayed by Australian actress Margot Robbie in the live-action adaptation of the toyline which was released on July 21, 2023.

Barbie's appearances in films and other audiovisual media officially licensed by Mattel

Year	Title	Barbie's roles	Portrayed by		Notes
1987	Barbie and the Rockers: Out of This World	Barbie	Sharon Lewis (voice)		TV special
	Barbie and the Sensations: Rockin' Back to Earth
1992	Dance! Workout with Barbie		Jodi Benson (voice)		Direct-to-video/featurette
1999	Toy Story 2	Tour Guide Barbie (cameo appearance)			feature film
	Barbie as Sleeping Beauty	Princess Rose	silent appearance		TV commercial/short film
2001	Barbie in the Nutcracker	Barbie / Clara / Sugar Plum Princess	Kelly Sheridan (voice)		Direct-to-video
2002	Barbie as Rapunzel	Barbie / Rapunzel
	Kelly Dream Club	Barbie (supporting character)
2002–2007	My Scene	Barbie			web series (43 episodes with Barbie)
2003	Barbie of Swan Lake	Barbie / Odette			Direct-to-video
2004	My Scene: Jammin' in Jamaica	Barbie
	My Scene: Masquerade Madness
	Barbie as the Princess and the Pauper	Princess Anneliese / Erika		Melissa Lyons (singing voice for Anneliese) Julie Stevens (singing voice for Erika)
2005	Barbie: Fairytopia	Elina
	My Scene Goes Hollywood: The Movie	Barbie
	Barbie and the Magic of Pegasus	Princess Annika
2006	Barbie Fairytopia: Mermaidia	Elina
	The Barbie Diaries	Barbie		Skye Sweetnam (singing voice for Barbie)
	Barbie in the 12 Dancing Princesses	Princess Genevieve		Melissa Lyons (singing voice for Genevieve)
2007	Barbie Fairytopia: Magic of the Rainbow	Elina
	Barbie as the Island Princess	Ro / Princess Rosella		Melissa Lyons (singing voice for Rosella)
2008	Barbie: Mariposa	Elina / Mariposa		Chiara Zanni (voice for Mariposa)
	Barbie & the Diamond Castle	Barbie / Liana		Melissa Lyons (singing voice for Liana)
	Barbie in A Christmas Carol	Barbie / Eden Starling		Morwenna Banks (voice for Eden Starling) Melissa Lyons (singing voice for Eden)
2009	Barbie Presents: Thumbelina	Barbie
	Barbie and the Three Musketeers	Corinne
2010	Barbie in A Mermaid Tale	Merliah Summers		Melissa Lyons (singing voice for Merliah)
	Toy Story 3	Barbie (support character)	Jodi Benson (voice)		feature film
	Barbie: A Fashion Fairytale	Barbie	Diana Kaarina (voice)		Direct-to-video
2011	Barbie: A Fairy Secret
	Barbie: Princess Charm School	Blair Willows / Princess Sophia
	Barbie: A Perfect Christmas	Barbie		Jennifer Waris (singing voice for Barbie)
	Barbie: A Camping We Will Go				short film
	Toy Story Toons: Hawaiian Vacation		Jodi Benson (voice)
2012–2015	Barbie: Life in the Dreamhouse		Kate Higgins (voice)		web series (75 episodes, including 2 TV specials)
2012	Barbie in A Mermaid Tale 2	Merliah Summers	Kelly Sheridan (voice)		Direct-to-video
	Barbie: The Princess & the Popstar	Princess Tori / Keira		Jennifer Waris (singing voice for Tori) Ashleigh Ball (Keira, speaking) Tiffany Giardina (Keira, singing)
2013	Barbie in the Pink Shoes	Kristyn Farraday / Giselle / Odette
	Barbie: Mariposa & the Fairy Princess	Mariposa
	Barbie & Her Sisters in A Pony Tale	Barbie
	Barbie in the Pink Shoes: Land of Sweets	Kristyn Farraday			short film
2014	Barbie: The Pearl Princess	Princess Lumina			Direct-to-video
	Barbie and the Secret Door	Princess Alexa		Brittany McDonald (singing voice for Alexa)
2015	Barbie in Princess Power	Princess Kara / Super Sparkle
	Barbie in Rock 'N Royals	Princess Courtney		Jordyn Kane (singing voice for Courtney)
	Barbie & Her Sisters in The Great Puppy Adventure	Barbie
	Barbie: Motion Comics		America Young (voice)		web series
2015–present	Barbie Vlogger
2016	Barbie: Spy Squad		Erica Lindbeck (voice)		Direct-to-video
	Barbie: Star Light Adventure	Barbie / Princess Starlight
	Barbie & Her Sisters in A Puppy Chase	Barbie
2016–2018	Barbie: Dreamtopia				TV series (26 episodes + 2 TV specials + 8 shorts)
2017	Barbie: Video Game Hero				Direct-to-video
	Barbie: Dolphin Magic				TV film
2019	Toy Story 4		silent cameo		feature film
2018–2020	Barbie: Dreamhouse Adventures		America Young (voice)		TV series (52 episodes, 5 seasons)
2020	Barbie: Princess Adventure	Barbie / Princess Amelia		Elli Moore (Barbie, singing) Erica Lindbeck (Princess Amelia, speaking) Jordyn Kane (Princess Amelia, singing)	TV film
2021–present	Barbie's Dreamworld	Barbie			web miniseries (including Barbie: Return to Dreamtopia and Barbie and the Nutcracker)
2021	Barbie & Chelsea: The Lost Birthday				TV film
	Barbie: Big City, Big Dreams	Barbie (Malibu)
2022	Barbie: It Takes Two				TV series (26 episodes)
	Barbie: Mermaid Power				TV film
	Barbie: Epic Road Trip
2023	My First Barbie: Happy Dreamday				Animated special
	Barbie: Skipper and the Big Babysitting Adventure	Barbie			TV film
	Barbie		Margot Robbie		Live-action film

Reception

Commercial performance

The first 10 films in the franchise sold 40 million DVD and VHS units worldwide by 2007, grossing over $700 million in sales.^[11] As of 2013, the films in the franchise has sold over 110 million DVD units worldwide.^[117]

#	Film	U.S. original release date	Video sales	Sales revenue
1	Barbie in the Nutcracker	October 2, 2001	110,000,000^[118]	$700,000,000^[119]
2	Barbie as Rapunzel	October 1, 2002
3	Barbie of Swan Lake	September 30, 2003
4	Barbie as the Princess and the Pauper	September 28, 2004
5	Barbie: Fairytopia	March 8, 2005
6	Barbie and the Magic of Pegasus	September 20, 2005
7	Barbie Fairytopia: Mermaidia	March 14, 2006
8	The Barbie Diaries	May 9, 2006
9	Barbie in the 12 Dancing Princesses	September 19, 2006
10	Barbie Fairytopia: Magic of the Rainbow	March 13, 2007
11	Barbie as the Island Princess	September 18, 2007		$28,205,093^[120]
12	Barbie: Mariposa	February 26, 2008		$14,082,768^[120]
13	Barbie & the Diamond Castle	September 9, 2008		$11,643,793^[120]
14	Barbie in A Christmas Carol	November 4, 2008		$6,626,008^[120]
15	Barbie Presents: Thumbelina	March 17, 2009		$11,088,380^[120]
16	Barbie and the Three Musketeers	September 15, 2009		$19,813,585^[120]
17	Barbie in A Mermaid Tale	March 2, 2010		$18,295,349^[120]
18	Barbie: A Fashion Fairytale	September 14, 2010		$19,473,444^[120]
19	Barbie: A Fairy Secret	March 15, 2011		$14,483,518^[120]
20	Barbie: Princess Charm School	September 13, 2011		$10,254,239^[120]
21	Barbie: A Perfect Christmas	November 8, 2011		$13,019,893^[120]
22	Barbie in A Mermaid Tale 2	February 27, 2012		$14,840,303^[120]
23	Barbie: The Princess & the Popstar	September 11, 2012		$18,959,311^[120]
24	Barbie in the Pink Shoes	February 26, 2013	581,187^[121]	$10,843,872^[120]
25	Barbie: Mariposa & the Fairy Princess	August 27, 2013	271,194^[122]	$5,878,488^[120]
26	Barbie & Her Sisters in A Pony Tale	October 22, 2013	458,026^[123]	$9,454,173^[120]
27	Barbie: The Pearl Princess	February 15, 2014	368,500^[124]	$7,580,205^[120]
28	Barbie and the Secret Door	August 7, 2014	329,836^[125]	$8,488,067^[125]
29	Barbie in Princess Power	February 26, 2015	212,385^[126]	$4,655,070^[120]
30	Barbie in Rock 'N Royals	August 13, 2015	131,836^[127]	$5,006,613^[120]
31	Barbie & Her Sisters in The Great Puppy Adventure	October 8, 2015	69,950^[128]	$4,171,779^[120]
32	Barbie: Spy Squad	January 15, 2016	190,146^[129]	$2,961,549^[129]
33	Barbie: Star Light Adventure	August 29, 2016	21,154^[130]	$2,088,235^[120]
34	Barbie & Her Sisters in A Puppy Chase	October 18, 2016	22,492^[131]	$2,095,317^[120]
	Total		112,656,706	$964,009,052
Note: This list will be updated once the information is disclosed.

In other media

Video games

Main article: List of Barbie video games

Mattel has produced dozens of Barbie video games since the 1980s. These games often are tie-ins with other titles within the franchise. Since 2018, video games based on Barbie media are produced by Budge Studios.^[132]

Books

Mattel has produced more than 400 books published by multiple authors and publishers based on Barbie since the early 1990s. Every film in the franchise has an eponymous book adaptation.^[133]

Comic books

Mattel has produced a series of comic books about Barbie published by Dell Comics between 1962 and 1963 and Marvel Comics between 1991 and 1996. Since 2016, Papercutz is currently the publisher of graphic novels based on Barbie which are usually tie-ins with other titles within the franchise.^[3]

• Barbie and Ken, a 5-issue comic series published by Dell Comics from May 1962 to November 1963.^[134]
• Barbie, a 63-issue comic series published by Marvel Comics from January 1991 to March 1996.^[135]
• Barbie: Fashion, a 53-issue comic series published by Marvel Comics from January 1991 to May 1995.^[136]
• Barbie: Halloween Special, a 2-issue comic series published by Marvel Comics in October 1993.^[137]
• Barbie and Baby Sister Kelly, a special one-shot published by Marvel Comics in October 1995.^[138]

Albums

Mattel has released dozens of soundtrack albums and compilation albums based on Barbie since the early 1990s. Most of the films, especially those under the musical genre, are accompanied by their eponymous soundtracks.^[139]

• Barbie Sings! The Princess Movie Collection, a soundtrack album released on October 5, 2004, that features music from the first four film entries in the series: Barbie in the Nutcracker, Barbie as Rapunzel, Barbie of Swan Lake and Barbie as the Princess and the Pauper.^[140]
• Sing Along with Barbie, a direct-to-video released on November 9, 2009, and a compilation of twelve songs from different Barbie films released at that time that its viewers can sing-along to.^[141]

In popular media

On February 14, 2021, film and media podcast, Cult Popture, released an 18-hour episode of Film Franchise Fortnights covering all of the 37 Barbie films released at the time. During the production of the episode, a 38th film was announced.^[142]

See also

• Barbenheimer
• Barbie's Fashion

Notes

1. Mattel referred to themselves on-screen as Mattel Entertainment at the beginning of the franchise except "The Barbie Diaries" until mid-2010, when it adapted the name of Barbie Entertainment solely for Barbie films. With the formation of Mattel Playground Productions in 2013, the company went by that name from late 2014 until mid-2016 when it was replaced with Mattel Creations until the franchise's hiatus in 2017. Upon resumption in 2020, the company adopted its current division's name Mattel Television.
2. Known as Mainframe Entertainment until early 2007, Rainmaker Animation until late 2007, Rainmaker Entertainment until mid-2016 and Rainmaker Studios until late 2017. The studio adopted its current name on 16 March 2020.^[30]
3. Curious Pictures produced The Barbie Diaries in 2006 and also produced all films based on another Mattel doll line, My Scene, which coincidentally featured Barbie, between 2004 and 2005. Technicolor produced the films Barbie: A Perfect Christmas (2011) and Barbie in the Pink Shoes (2013) along with their respective short films.^[31] Arc Productions, who first produced the web series, Barbie: Life in the Dreamhouse, also produced the films Barbie & Her Sisters in A Pony Tale (2013), Barbie & Her Sisters in The Great Puppy Adventure (2015), Barbie: Star Light Adventure (2016) and began the pre-production for Barbie & Her Sisters in A Puppy Chase in 2016.
4. Also known as Barbie Fairytopia: Mariposa (doll line) and Barbie: Mariposa and her Butterfly Fairy Friends (DVD cover art).

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External links

• Official website (currently a redirect to the Barbie section under Mattel Shop)
• Official Kids' website (merged into a Barbie section under Mattel Kids)