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Wikipedia

TV Everywhere

December 05, 2023

TV Everywhere (also known as authenticated streaming or authenticated video on-demand)[1] refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.

The Cable & Telecommunications Association for Marketing introduced a logo (pictured) intended for marketing TV Everywhere services.

Under the model, broadcasters offer their customers the ability to access content from their channels through internet-based services and mobile apps—either live or on-demand, as part of their subscription to the service. Time Warner Cable first proposed the concept in 2009; in 2010, many television providers and networks began to roll out TV Everywhere services for their subscribers, including major networks such as TBS and TNT (whose owner, Time Warner, was an early supporter of the concept), ESPN, and HBO among others. Broadcast television networks have also adopted TV Everywhere restrictions for their online content, albeit in a less broad-scale adoption than their cable counterparts.

Television providers and broadcasters have touted the advantages of being able to access content across multiple platforms, including on the internet, and on mobile devices (such as smartphones and tablet computers), as part of their existing television subscription. Upon its establishment, the TV Everywhere concept received criticism for being difficult for end-users to set up, while media activists have criticized the concept for being a paywall that extends the existing oligarchy of the subscription television industry to the internet, and considering it to be collusion against cord cutters—those who drop cable and satellite entirely in favor of accessing content via terrestrial television, the internet, and subscription video on demand (SVOD) services.

Rationale edit

TV Everywhere services were developed in an attempt to compete with the market trend of cord cutting, where consumers drop traditional pay television subscriptions in favor of accessing TV content exclusively through over-the-air television and/or online on-demand services, including Hulu, Netflix, YouTube, and other sources. Authenticated streaming and video on-demand services allow traditional television providers to directly compete with these competitors, and add value to existing television subscriptions in an effort to retain subscribers.[2][3]

In particular, broadcasters and providers have emphasized the use of TV Everywhere services to allow multi-platform access to their content, on devices such as personal computers, smartphones, tablets, digital media players, and video game consoles.[3]

History edit

Precursors edit

ESPN first introduced a TV Everywhere-like concept with ESPN360, a service which allowed users to stream sports programming from its networks either live or on-demand through a website. However, access to ESPN360 was restricted to the users of internet service providers who had negotiated deals with ESPN to offer the service; a model closer in nature to cable television carriage. Similar tactics were soon used by several other channels, such as NFL Network (who used the technique to restrict access to its Game Extra service for Thursday Night Football) and Epix (an early pioneer of the concept for the premium cable industry). David Preschlack, ESPN's executive vice president for affiliate sales and marketing, foresaw a future in the model, believing that access to exclusive content would soon play a greater role in competition between high-speed internet providers. However, the model was deemed a violation of the principles of net neutrality by some critics.[4][5][6]

Introduction and adoption edit

In 2009, Time Warner Cable announced an initiative known as TV Everywhere, a set of principles which were "designed to serve as a framework to facilitate deployment of online television content in a way that is consumer friendly, pro-competitive."[7] The concept would enable users of their respective cable television services to access live and on-demand online content from channels that they subscribe to by using an account-based authentication system. TWC CEO Jeffrey Bewkes believed that the TV Everywhere principles were "good concepts" that are "likely to be the general direction for all TV networks and all the distribution connections that are out there."[5] That summer, both TWC and Comcast began trials of services based on the system; Turner Broadcasting was an early supporter of the system, providing access to TBS and TNT content as part of the trials. Comcast officially launched a public beta of its TV Everywhere-based portal, Xfinity Fancast, in December 2009 for all double-play television and internet customers. Afterwards, other providers began to follow suit.[3][5][7]

In 2010, broadcasters and television providers began a wider roll-out of TV Everywhere-based services; for the 2010 Winter Olympics, NBC Sports offered live and video on-demand access to events throughout the Games that required users to authenticate for access.[8] Also in February, HBO launched HBO Go, a video on demand service exclusive to HBO subscribers on participating providers.[9] In September 2010, Disney would begin launching an array of TV Everywhere-based services, including WatchESPN (a successor to ESPN360 offered to ESPN television subscribers), and similar apps for Disney Channel and Disney XD.[10]

In August 2011, Fox became the first over-the-air network to restrict on-demand access with a TV Everywhere-based system; "next day" on-demand episodes (either through its website or Hulu, itself a joint venture between Fox, NBC, and ABC at the time) would only be available online to users authenticating themselves as a subscriber to a cable or satellite provider, or those who subscribe to the Hulu Plus service. All other users would be subject to an eight-day delay.[11] On September 1, 2011, fellow Fox property Big Ten Network (a college sports network dedicated to the Big Ten Conference, operated in partnership with Fox Sports) also launched a TV Everywhere service known as BTN2Go.[12]

Expansion edit

Matt Strauss, Comcast senior vice president of digital and emerging platforms, considered the 2012 Summer Olympics to be a "watershed" event for TV Everywhere services; NBCUniversal announced that a total of nearly 10 million authenticated devices accessed its online coverage during the Games across both the NBCOlympics.com site and NBC Olympics Live Extra app; in particular, parent company Comcast accounted for 3.3 million devices from 1.5 million users.[13] Following the Games, the app was rebranded as NBC Sports Live Extra.[14]

TV Everywhere services also began to appear in Canada in the early 2010s, with the Canadian launch of HBO Go in 2012,[15] and the 2013 announcement of TV Everywhere services from Bell Media (beginning with Bravo Go, and also including CTV Go) and Shaw Media (beginning with Global). The majority of Canadian broadcasters are vertically integrated; both Bell and Shaw operate internet service providers and national satellite television services.[16][17][18]

In May 2013, ABC released its Watch ABC mobile app, which allows viewers on participating providers to access live streams from participating ABC affiliates.[19][20] In December 2013, ABC confirmed that it would impose a similar restriction to Fox for "next day" on-demand episodes beginning on January 6, 2014, with seven-day exclusivity for authenticated users and Hulu Plus subscribers.[21] NBC unveiled its own plans for a similar TV Everywhere app to its affiliate board in April 2014.[22]

In November 2015, after negotiations surrounding revenue sharing and infrastructural mandates (including a proposed requirement that the games only be available through the league's existing apps), Major League Baseball reached a three-year deal with Fox to allow it to offer in-market online streaming on Fox Sports Go (though streamed using MLB Advanced Media infrastructure) for the 16 teams that it holds regional rights to through the Fox Sports Networks division.[23][24][25] In December 2015, Discovery Communications, a long hold-out on the concept, launched Discovery Go, a centralized TV Everywhere service and mobile app for Discovery Channel, TLC, and its array of sister networks.[26]

Shift to subscription-based services edit

In the late-2010's, a number of major media companies began to shift their priorities towards direct-to-consumer, subscription-based streaming services, in order to specifically attract cord cutters and increase their competitiveness with competitors such as Netflix and Amazon Prime Video. Some of these forays either subsume content previously distributed via a TV Everywhere model, or represent a hybrid approach of a service that can be obtained direct-to-consumer or via a television provider (through authentication or promotional offers):

  • In 2018, ESPN launched ESPN+, which began to subsume much of the overflow content that had previously been available at no extra charge to ESPN subscribers via WatchESPN.[27][28]
  • In 2018, Bell Media merged its OTT service CraveTV with its pay television service The Movie Network, with the merged service taking on the Crave branding and becoming available on a direct-to-consumer basis.[29][30]
  • HBO and NBCUniversal both launched streaming services in 2020, HBO Max and Peacock. HBO Max replaced both HBO Go and a previous direct-to-consumer offering, HBO Now, and is available to HBO subscribers via television providers at no additional charge. Peacock's ad-supported premium tier is similarly offered to television subscribers via agreements with individual providers, such as NBCUniversal parent Comcast. [31][32][33]

Reception edit

The TV Everywhere concept has been met with mixed reception. Some broadcasters were initially hesitant to introduce TV Everywhere services, with concerns that they might affect advertising revenue and not be adequately counted by Nielsen ratings.[3] Songwriters Guild of America president Rick Carnes praised the TV Everywhere concept and other recent developments for helping to provide easier, legal access to premium content online.[34]

Media activists have criticized the concept as protecting the existing closed, regionalized oligarchy of multichannel television by tying digital content to traditional television subscriptions, thus harming fully over-the-top competitors. Public Knowledge believed that "under the 'TV Everywhere' plan, no other program distributors would be able to emerge, and no consumers will be able to 'cut the cord' because they find what they want online. As a result, consumers will be the losers."[5] A 2010 report by Free Press made similar arguments, contending that TV Everywhere was an act of collusion by the cable industry, and arguing that "by tying programming to local cable subscriptions, while denying content to pure online TV distributors, the incumbent industry hopes to artificially reproduce the lack of competition for TV distribution to which it is accustomed, based on geographical fiefdoms and turf."[34] The NCTA denied many of Free Press' arguments, stating that it was "an effort to ensure more content than ever is distributed over the Internet at no extra charge to consumers."[34]

In July 2014, BTIG analyst Richard Greenfield criticized the video on demand services offered through TV Everywhere systems for being ad-supported. In examples from FX and TNT, he noticed that ads often repeated, and that in TNT's case, its version of an episode of The Last Ship included 20 minutes of unskippable ads across 45 minutes of programming. In conclusion, he contended that viewers would rather wait for programs to appear on subscription streaming services rather than use TV Everywhere services.[35][36]

Viewer awareness edit

Despite efforts by broadcasters to educate viewers on TV Everywhere services and how to utilize them (including Fox, which produced a promotional video starring Jane Lynch as her Glee character Sue Sylvester, describing the process as being less painful than waterboarding),[37] critics and end-users criticized the registration and authentication processes for being frustrating and difficult. In response, providers took steps to improve their user experiences; Disney reported that use of its TV Everywhere services increased after it simply changed its process to use the term "verify" instead of "authenticate", Cablevision, Comcast, and Verizon introduced systems that automatically verify users with their residential gateways, and Synacor (a provider of authentication platforms used by providers) added the ability for users to link their provider account to a social network login, such as Facebook or Twitter.[13][37][38][39]

For the 2012 Summer Olympics and 2014 Winter Olympics, NBC worked closer with providers to help educate users, and produced customized marketing materials and video tutorials featuring Carson Daly (2012) and Ryan Seacrest (2014) to help inform users. As an incentive, NBC also allowed authenticated users to enter a sweepstakes to win a trip to London (2012) or Rio de Janeiro (2014).[40][41]

Still, with dissatisfaction with the system and the quality of NBC's overall coverage, there was an increase in the use of virtual private network (VPN) services to access the more comprehensive online coverage of the Games being provided by broadcasters in Canada (CTV in London, CBC in Sochi) and the United Kingdom (BBC), which only used geoblocking and did not require TV Everywhere authentication.[42][43]

In April 2014, the Cable & Telecommunications Association for Marketing (CTAM) unveiled an industry-wide initiative for marketing and educating subscribers about TV Everywhere services provided by broadcasters and providers; these efforts include a stylized "tv everywhere" logo which the organization intends providers to use as a unified brand to denote TV Everywhere services. The logo consists of interlocking rectangles, representing multiple "screens" (platforms) for viewing content. The association also provided design recommendations for TV Everywhere user experiences, aiming to alleviate the confusion that had been experienced by users during the authentication process.[44][45]

Adoption edit

In a December 2013 survey of 4,205 pay television subscribers, NPD Group found that 21% of them used a TV Everywhere service at least once per month, and that 90% of them were satisfied with the experience. NPD analyst Russ Crupnick felt that "aggressive" use of the model was helping to counter cord cutting, which "speaks to the level of engagement they have with programming and a comfort in using the Internet to both access and interact with that programming."[46] The study also found that 3 out of 10 pay television subscribers who were also subscribed to an SVOD service used TV Everywhere services at least once a week (in comparison to 2 out of 10 for those who were not).[46]

Amid criticism of NBC's coverage, adoption of NBC's TV Everywhere services during the 2014 Winter Olympics was still significantly large: on February 21, 2014, coverage of the Men's hockey semi-final featuring the U.S. and Canada recorded the largest Live Extra audience in NBC Sports history, with 2.12 million unique viewers, augmenting the average NBCSN television audience of 3.9 million.[47][48] ESPN's coverage of the 2014 FIFA World Cup drew similarly heavy online viewership: during a group stage match between the U.S. and Portugal, at least 1.7 million concurrent viewers were using WatchESPN (though, not all of the viewers were necessarily watching the game).[49]

In December 2015, research firm GfK estimated that 53% of the United States' pay television subscribers have used a TV Everywhere service—an increase from 42% in 2012, that overall use had doubled since 2012, and 79% of those surveyed found the login process easy. However, only 25% of those surveyed were aware of the term "TV Everywhere" or the CTAM logo, leading to the firm believing that consumer awareness and education was still a "critical missing piece" in the adoption of these services.[50]

Platform non-neutrality edit

In 2014, Comcast was criticized for its decision to arbitrarily block access to HBO Go on PlayStation and Roku devices, but still allowing its use on competing Apple TV and Xbox 360. Comcast similarly blocked access to Showtime Anytime on Roku as well. A spokesperson for the provider stated that "with every new website, device or player we authenticate, we need to work through technical integration and customer service which takes time and resources. Moving forward, we will continue to prioritize as we partner with various players."[51]

During both the FCC's net neutrality hearings and comments regarding Comcast's then-proposed merger with Time Warner Cable (which, by contrast, allows HBO Go access on all supported devices), Roku criticized the provider for contradicting the TV Everywhere concept by discriminating against specific devices, thus prioritizing its own on-demand platform over external services. The company argued that providers could selectively favor certain platforms over others, further stating that "a large and powerful MVPD may use this leverage in negotiations with content providers or operators of streaming platforms, ultimately favoring parties that can either afford to pay for the privilege of authentication, or have other business leverage that can be used as a counterweight to discriminatory authentication."[51][52]

On December 15, 2014, Comcast enabled the ability to use HBO Go and Showtime Anytime on Roku devices.[52] However, Comcast still blocked HBO Go on PlayStation consoles until December 2016.[53][54]

Password sharing edit

There have been instances of users deliberately sharing their TV Everywhere login credentials, or having them sold without their owner's knowledge on the black market, in order to allow others to view programs without subscribing to the channel. Charter Communications CEO Tom Rutledge, and ESPN's executive vice president for affiliate sales and marketing Justin Connolly, have considered this practice equivalent to piracy. In December 2017, it was reported that television providers and program distributors had begun to implement measures in order to discourage this practice, including reducing the length of login session, reducing the number of concurrent streams allowed on a single account, and monitoring unusual usage patterns such as large numbers of concurrent streams on a single account—especially those originating from outside of the customer's region, or during major programs.[55]

In August 2019, as part of its latest carriage agreement, it was announced that Charter and Disney would "work together to implement business rules and techniques to address such issues as unauthorized access and password sharing."[56]

By contrast, HBO's then-CEO Richard Plepler argued in an interview that intentional password sharing did not impact their business, and was a "marketing vehicle" that could help attract new subscribers, while Netflix CEO Reed Hastings similarly argued that "household sharing leads to new customers because kids subscribe on their own as they start to earn income".[57]

References edit

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December 05, 2023
everywhere, also, known, authenticated, streaming, authenticated, video, demand, refers, type, american, subscription, business, model, wherein, access, streaming, video, content, from, television, channel, requires, users, authenticate, themselves, current, s. TV Everywhere also known as authenticated streaming or authenticated video on demand 1 refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to authenticate themselves as current subscribers to the channel via an account provided by their participating pay television provider in order to access the content The Cable amp Telecommunications Association for Marketing introduced a logo pictured intended for marketing TV Everywhere services Under the model broadcasters offer their customers the ability to access content from their channels through internet based services and mobile apps either live or on demand as part of their subscription to the service Time Warner Cable first proposed the concept in 2009 in 2010 many television providers and networks began to roll out TV Everywhere services for their subscribers including major networks such as TBS and TNT whose owner Time Warner was an early supporter of the concept ESPN and HBO among others Broadcast television networks have also adopted TV Everywhere restrictions for their online content albeit in a less broad scale adoption than their cable counterparts Television providers and broadcasters have touted the advantages of being able to access content across multiple platforms including on the internet and on mobile devices such as smartphones and tablet computers as part of their existing television subscription Upon its establishment the TV Everywhere concept received criticism for being difficult for end users to set up while media activists have criticized the concept for being a paywall that extends the existing oligarchy of the subscription television industry to the internet and considering it to be collusion against cord cutters those who drop cable and satellite entirely in favor of accessing content via terrestrial television the internet and subscription video on demand SVOD services Contents 1 Rationale 2 History 2 1 Precursors 2 2 Introduction and adoption 2 3 Expansion 2 4 Shift to subscription based services 3 Reception 3 1 Viewer awareness 3 2 Adoption 3 3 Platform non neutrality 3 4 Password sharing 4 ReferencesRationale editTV Everywhere services were developed in an attempt to compete with the market trend of cord cutting where consumers drop traditional pay television subscriptions in favor of accessing TV content exclusively through over the air television and or online on demand services including Hulu Netflix YouTube and other sources Authenticated streaming and video on demand services allow traditional television providers to directly compete with these competitors and add value to existing television subscriptions in an effort to retain subscribers 2 3 In particular broadcasters and providers have emphasized the use of TV Everywhere services to allow multi platform access to their content on devices such as personal computers smartphones tablets digital media players and video game consoles 3 History editPrecursors edit ESPN first introduced a TV Everywhere like concept with ESPN360 a service which allowed users to stream sports programming from its networks either live or on demand through a website However access to ESPN360 was restricted to the users of internet service providers who had negotiated deals with ESPN to offer the service a model closer in nature to cable television carriage Similar tactics were soon used by several other channels such as NFL Network who used the technique to restrict access to its Game Extra service for Thursday Night Football and Epix an early pioneer of the concept for the premium cable industry David Preschlack ESPN s executive vice president for affiliate sales and marketing foresaw a future in the model believing that access to exclusive content would soon play a greater role in competition between high speed internet providers However the model was deemed a violation of the principles of net neutrality by some critics 4 5 6 Introduction and adoption edit In 2009 Time Warner Cable announced an initiative known as TV Everywhere a set of principles which were designed to serve as a framework to facilitate deployment of online television content in a way that is consumer friendly pro competitive 7 The concept would enable users of their respective cable television services to access live and on demand online content from channels that they subscribe to by using an account based authentication system TWC CEO Jeffrey Bewkes believed that the TV Everywhere principles were good concepts that are likely to be the general direction for all TV networks and all the distribution connections that are out there 5 That summer both TWC and Comcast began trials of services based on the system Turner Broadcasting was an early supporter of the system providing access to TBS and TNT content as part of the trials Comcast officially launched a public beta of its TV Everywhere based portal Xfinity Fancast in December 2009 for all double play television and internet customers Afterwards other providers began to follow suit 3 5 7 In 2010 broadcasters and television providers began a wider roll out of TV Everywhere based services for the 2010 Winter Olympics NBC Sports offered live and video on demand access to events throughout the Games that required users to authenticate for access 8 Also in February HBO launched HBO Go a video on demand service exclusive to HBO subscribers on participating providers 9 In September 2010 Disney would begin launching an array of TV Everywhere based services including WatchESPN a successor to ESPN360 offered to ESPN television subscribers and similar apps for Disney Channel and Disney XD 10 In August 2011 Fox became the first over the air network to restrict on demand access with a TV Everywhere based system next day on demand episodes either through its website or Hulu itself a joint venture between Fox NBC and ABC at the time would only be available online to users authenticating themselves as a subscriber to a cable or satellite provider or those who subscribe to the Hulu Plus service All other users would be subject to an eight day delay 11 On September 1 2011 fellow Fox property Big Ten Network a college sports network dedicated to the Big Ten Conference operated in partnership with Fox Sports also launched a TV Everywhere service known as BTN2Go 12 Expansion edit Matt Strauss Comcast senior vice president of digital and emerging platforms considered the 2012 Summer Olympics to be a watershed event for TV Everywhere services NBCUniversal announced that a total of nearly 10 million authenticated devices accessed its online coverage during the Games across both the NBCOlympics com site and NBC Olympics Live Extra app in particular parent company Comcast accounted for 3 3 million devices from 1 5 million users 13 Following the Games the app was rebranded as NBC Sports Live Extra 14 TV Everywhere services also began to appear in Canada in the early 2010s with the Canadian launch of HBO Go in 2012 15 and the 2013 announcement of TV Everywhere services from Bell Media beginning with Bravo Go and also including CTV Go and Shaw Media beginning with Global The majority of Canadian broadcasters are vertically integrated both Bell and Shaw operate internet service providers and national satellite television services 16 17 18 In May 2013 ABC released its Watch ABC mobile app which allows viewers on participating providers to access live streams from participating ABC affiliates 19 20 In December 2013 ABC confirmed that it would impose a similar restriction to Fox for next day on demand episodes beginning on January 6 2014 with seven day exclusivity for authenticated users and Hulu Plus subscribers 21 NBC unveiled its own plans for a similar TV Everywhere app to its affiliate board in April 2014 22 In November 2015 after negotiations surrounding revenue sharing and infrastructural mandates including a proposed requirement that the games only be available through the league s existing apps Major League Baseball reached a three year deal with Fox to allow it to offer in market online streaming on Fox Sports Go though streamed using MLB Advanced Media infrastructure for the 16 teams that it holds regional rights to through the Fox Sports Networks division 23 24 25 In December 2015 Discovery Communications a long hold out on the concept launched Discovery Go a centralized TV Everywhere service and mobile app for Discovery Channel TLC and its array of sister networks 26 Shift to subscription based services edit In the late 2010 s a number of major media companies began to shift their priorities towards direct to consumer subscription based streaming services in order to specifically attract cord cutters and increase their competitiveness with competitors such as Netflix and Amazon Prime Video Some of these forays either subsume content previously distributed via a TV Everywhere model or represent a hybrid approach of a service that can be obtained direct to consumer or via a television provider through authentication or promotional offers In 2018 ESPN launched ESPN which began to subsume much of the overflow content that had previously been available at no extra charge to ESPN subscribers via WatchESPN 27 28 In 2018 Bell Media merged its OTT service CraveTV with its pay television service The Movie Network with the merged service taking on the Crave branding and becoming available on a direct to consumer basis 29 30 HBO and NBCUniversal both launched streaming services in 2020 HBO Max and Peacock HBO Max replaced both HBO Go and a previous direct to consumer offering HBO Now and is available to HBO subscribers via television providers at no additional charge Peacock s ad supported premium tier is similarly offered to television subscribers via agreements with individual providers such as NBCUniversal parent Comcast 31 32 33 Reception editThe TV Everywhere concept has been met with mixed reception Some broadcasters were initially hesitant to introduce TV Everywhere services with concerns that they might affect advertising revenue and not be adequately counted by Nielsen ratings 3 Songwriters Guild of America president Rick Carnes praised the TV Everywhere concept and other recent developments for helping to provide easier legal access to premium content online 34 Media activists have criticized the concept as protecting the existing closed regionalized oligarchy of multichannel television by tying digital content to traditional television subscriptions thus harming fully over the top competitors Public Knowledge believed that under the TV Everywhere plan no other program distributors would be able to emerge and no consumers will be able to cut the cord because they find what they want online As a result consumers will be the losers 5 A 2010 report by Free Press made similar arguments contending that TV Everywhere was an act of collusion by the cable industry and arguing that by tying programming to local cable subscriptions while denying content to pure online TV distributors the incumbent industry hopes to artificially reproduce the lack of competition for TV distribution to which it is accustomed based on geographical fiefdoms and turf 34 The NCTA denied many of Free Press arguments stating that it was an effort to ensure more content than ever is distributed over the Internet at no extra charge to consumers 34 In July 2014 BTIG analyst Richard Greenfield criticized the video on demand services offered through TV Everywhere systems for being ad supported In examples from FX and TNT he noticed that ads often repeated and that in TNT s case its version of an episode of The Last Ship included 20 minutes of unskippable ads across 45 minutes of programming In conclusion he contended that viewers would rather wait for programs to appear on subscription streaming services rather than use TV Everywhere services 35 36 Viewer awareness edit Despite efforts by broadcasters to educate viewers on TV Everywhere services and how to utilize them including Fox which produced a promotional video starring Jane Lynch as her Glee character Sue Sylvester describing the process as being less painful than waterboarding 37 critics and end users criticized the registration and authentication processes for being frustrating and difficult In response providers took steps to improve their user experiences Disney reported that use of its TV Everywhere services increased after it simply changed its process to use the term verify instead of authenticate Cablevision Comcast and Verizon introduced systems that automatically verify users with their residential gateways and Synacor a provider of authentication platforms used by providers added the ability for users to link their provider account to a social network login such as Facebook or Twitter 13 37 38 39 For the 2012 Summer Olympics and 2014 Winter Olympics NBC worked closer with providers to help educate users and produced customized marketing materials and video tutorials featuring Carson Daly 2012 and Ryan Seacrest 2014 to help inform users As an incentive NBC also allowed authenticated users to enter a sweepstakes to win a trip to London 2012 or Rio de Janeiro 2014 40 41 Still with dissatisfaction with the system and the quality of NBC s overall coverage there was an increase in the use of virtual private network VPN services to access the more comprehensive online coverage of the Games being provided by broadcasters in Canada CTV in London CBC in Sochi and the United Kingdom BBC which only used geoblocking and did not require TV Everywhere authentication 42 43 In April 2014 the Cable amp Telecommunications Association for Marketing CTAM unveiled an industry wide initiative for marketing and educating subscribers about TV Everywhere services provided by broadcasters and providers these efforts include a stylized tv everywhere logo which the organization intends providers to use as a unified brand to denote TV Everywhere services The logo consists of interlocking rectangles representing multiple screens platforms for viewing content The association also provided design recommendations for TV Everywhere user experiences aiming to alleviate the confusion that had been experienced by users during the authentication process 44 45 Adoption edit In a December 2013 survey of 4 205 pay television subscribers NPD Group found that 21 of them used a TV Everywhere service at least once per month and that 90 of them were satisfied with the experience NPD analyst Russ Crupnick felt that aggressive use of the model was helping to counter cord cutting which speaks to the level of engagement they have with programming and a comfort in using the Internet to both access and interact with that programming 46 The study also found that 3 out of 10 pay television subscribers who were also subscribed to an SVOD service used TV Everywhere services at least once a week in comparison to 2 out of 10 for those who were not 46 Amid criticism of NBC s coverage adoption of NBC s TV Everywhere services during the 2014 Winter Olympics was still significantly large on February 21 2014 coverage of the Men s hockey semi final featuring the U S and Canada recorded the largest Live Extra audience in NBC Sports history with 2 12 million unique viewers augmenting the average NBCSN television audience of 3 9 million 47 48 ESPN s coverage of the 2014 FIFA World Cup drew similarly heavy online viewership during a group stage match between the U S and Portugal at least 1 7 million concurrent viewers were using WatchESPN though not all of the viewers were necessarily watching the game 49 In December 2015 research firm GfK estimated that 53 of the United States pay television subscribers have used a TV Everywhere service an increase from 42 in 2012 that overall use had doubled since 2012 and 79 of those surveyed found the login process easy However only 25 of those surveyed were aware of the term TV Everywhere or the CTAM logo leading to the firm believing that consumer awareness and education was still a critical missing piece in the adoption of these services 50 Platform non neutrality edit In 2014 Comcast was criticized for its decision to arbitrarily block access to HBO Go on PlayStation and Roku devices but still allowing its use on competing Apple TV and Xbox 360 Comcast similarly blocked access to Showtime Anytime on Roku as well A spokesperson for the provider stated that with every new website device or player we authenticate we need to work through technical integration and customer service which takes time and resources Moving forward we will continue to prioritize as we partner with various players 51 During both the FCC s net neutrality hearings and comments regarding Comcast s then proposed merger with Time Warner Cable which by contrast allows HBO Go access on all supported devices Roku criticized the provider for contradicting the TV Everywhere concept by discriminating against specific devices thus prioritizing its own on demand platform over external services The company argued that providers could selectively favor certain platforms over others further stating that a large and powerful MVPD may use this leverage in negotiations with content providers or operators of streaming platforms ultimately favoring parties that can either afford to pay for the privilege of authentication or have other business leverage that can be used as a counterweight to discriminatory authentication 51 52 On December 15 2014 Comcast enabled the ability to use HBO Go and Showtime Anytime on Roku devices 52 However Comcast still blocked HBO Go on PlayStation consoles until December 2016 53 54 Password sharing edit There have been instances of users deliberately sharing their TV Everywhere login credentials or having them sold without their owner s knowledge on the black market in order to allow others to view programs without subscribing to the channel Charter Communications CEO Tom Rutledge and ESPN s executive vice president for affiliate sales and marketing Justin Connolly have considered this practice equivalent to piracy In December 2017 it was reported that television providers and program distributors had begun to implement measures in order to discourage this practice including reducing the length of login session reducing the number of concurrent streams allowed on a single account and monitoring unusual usage patterns such as large numbers of concurrent streams on a single account especially those originating from outside of the customer s region or during major programs 55 In August 2019 as part of its latest carriage agreement it was announced that Charter and Disney would work together to implement business rules and techniques to address such issues as unauthorized access and password sharing 56 By contrast HBO s then CEO Richard Plepler argued in an interview that intentional password sharing did not impact their business and was a marketing vehicle that could help attract new subscribers while Netflix CEO Reed Hastings similarly argued that household sharing leads to new customers because kids subscribe on their own as they start to earn income 57 References edit Ingraham Nathan October 8 2012 Starz Play and Encore Play authenticated streaming video now available for Cox customers The Verge Vox Media Retrieved January 2 2014 Matt Richtel Stelter Brian August 23 2010 In the Living Room Hooked on Pay TV The New York Times Retrieved January 2 2014 subscription required a b c d Spangler Todd October 17 2011 How Critical Is TV Everywhere Multichannel News NewBay Media Retrieved January 2 2014 Buskirk Eliot Van February 5 2009 ESPN to ISPs Pay for Your Customers to Play Video Wired Conde Nast Retrieved January 2 2014 a b c d Lasar Matthew June 24 2009 Is Comcast and Time Warner s TV Everywhere TV for everyone Ars Technica Conde Nast Retrieved January 2 2014 Singel Ryan June 12 2009 Cable ISPs See Net Neutrality Foul in ESPN Online Video Charges Wired Conde Nast Retrieved January 5 2014 a b Cheng Jacqui December 15 2009 Comcast expands online video to all cable Internet customers Ars Technica Conde Nast Retrieved January 2 2014 Ourand John April 13 2009 Olympics a test case for Web video Sports Business Journal Advance Publications Retrieved January 2 2014 Drawbaugh Ben February 17 2010 Eyes on with HBO GO Engadget AOL Inc Retrieved January 2 2014 Reynolds Mike January 9 2012 Comcast Disney Deal a Model for Future Multichannel News NewBay Media Retrieved January 2 2014 Stelter Brian July 26 2011 Fox to Limit Next Day Streaming on Hulu to Paying Cable Customers The New York Times Retrieved January 2 2014 subscription required Renyolds Mike September 1 2011 BTN2GO Kicks off with Four Distributors Multichannel News NewBay Media Retrieved January 2 2014 a b Spangler Todd August 14 2012 Comcast s Strauss 2012 Olympics Were TV Everywhere Watershed Event Multichannel News NewBay Media Retrieved January 2 2014 Fingas Jon September 1 2009 NBC rebrands Olympics app as NBC Sports Live Extra promises streams for a wider athletic universe Engadget AOL Inc Retrieved April 19 2014 Vlessing Etan December 15 2011 HBO Go Mobile App Headed to Canada The Hollywood Reporter Prometheus Global Media Retrieved January 2 2014 Wong Tony September 11 2013 Shaw Media launches Global Go for Global TV shows Toronto Star Retrieved January 2 2014 Ladurantaye Steve June 6 2013 Bell Media to give subscribers full online access to Bravo The Globe and Mail Retrieved June 6 2013 TSN ca staff March 12 2014 TSN GO brings live streaming of the biggest events in sports TSN Bell Media Retrieved May 6 2014 Wallenstein Andrew May 12 2013 ABC to Stream Live Via App Variety Penske Media Corporation Retrieved June 1 2013 Lawler Richard May 31 2013 Watch ABC app with live TV streaming comes to Kindle Fire but not Google Play Engadget AOL Inc Retrieved June 1 2013 Spangler Todd December 31 2013 ABC to Limit New Episodes Online to Paying Subs for One Week Variety Penske Media Corporation Retrieved January 2 2014 Malone Michael April 7 2014 NAB NBC Unveils TV Everywhere App for Affiliates Broadcasting amp Cable NewBay Media Retrieved May 25 2014 MLB Fox break impasse in streaming talks Sports Business Journal Retrieved August 17 2015 MLB RSNs Yet To Bridge In Market Streaming Differences Multichannel News Retrieved August 17 2015 MLB Fox Sports Agree To Three Year Deal For In Market Game Streaming Beginning In 16 Sports Business Journal Retrieved January 13 2016 Discovery Bows TV Everywhere App Multichannel News Archived from the original on December 3 2015 Retrieved January 8 2016 Disney sets price for new ESPN Plus streaming service at 4 99 per month The Verge Retrieved February 7 2018 ESPN will launch on April 12th for 4 99 per month The Verge Retrieved April 3 2018 All New Crave Features HBO Collection TVCanada November 1 2018 Retrieved November 1 2018 HBO Goes Direct to Consumer in Canada to Challenge Netflix The Hollywood Reporter Retrieved November 1 2018 Spangler Todd Schneider Michael October 30 2019 HBO Max vs HBO Now vs HBO Go Why WarnerMedia s Strategy May Lead to Brand Confusion Variety Archived from the original on October 31 2019 Retrieved October 31 2019 Munson Ben November 20 2019 WarnerMedia chief pitches HBO Max to Comcast and other distributors FierceVideo Archived from the original on January 1 2020 Retrieved January 1 2020 Spangler Todd January 16 2020 NBCU s Peacock Pricing and Launch Date Announced Variety Archived from the original on July 13 2020 Retrieved January 16 2020 a b c Lasar Matthew January 6 2010 TV Everywhere gift to consumers or plot to kill online TV Ars Technica Conde Nast Retrieved January 2 2014 Lieberman David July 2 2014 What s The Problem With TV Everywhere Take A Look Video Deadline Hollywood Penske Media Corporation Retrieved July 10 2014 Morgan Richard July 9 2014 Media analyst trashes unfriendly ad laden streaming New York Post Retrieved July 10 2014 a b Kafka Peter July 27 2011 Using Fox s New Web TV Plan Isn t as Hard as Being Waterboarded All Things Digital Dow Jones amp Company Retrieved January 2 2014 Swisher Kara September 6 2012 Exclusive Synacor to Offer TV Everywhere Authentication Via Social IDs All Things Digital Dow Jones amp Company Retrieved January 2 2014 Kafka Peter June 5 2012 NBC s Olympic Web Video Plan Live Legal and Painful All Things Digital Dow Jones amp Company Retrieved January 2 2014 Reynolds Mike December 16 2013 NBC Olympics to Present 1 000 Live Stream Hours from Sochi Multichannel News NewBay Media Retrieved January 2 2014 Reynolds Mike July 16 2012 NBCU Looks to Medal with TV Everywhere Olympic Authentication Multichannel News NewBay Media Retrieved January 2 2014 Roettgers Janko August 9 2012 Olympic winners How NBC s authentication helped VPN providers Gigaom Retrieved March 12 2014 Szklarski Cassandra February 10 2014 Some U S viewers turn to CBC amid complaints about NBC s Olympic coverage The Globe and Mail Retrieved March 12 2014 Gibbons Kent April 14 2014 Getting to Know tv everywhere Multichannel News NewBay Media Retrieved May 25 2014 Walsten Jessika May 1 2014 Cable Show 2014 CTAM Hopes to Demystify TV Everywhere Multichannel News NewBay Media Retrieved May 25 2014 a b Baumgartner Jeff May 6 2014 Study 21 Of Pay TV Subs Use TV Everywhere Monthly Multichannel News NewBay Media Retrieved May 25 2014 Baumgartner Jeff February 21 2014 U S Canada Men s Hockey Semifinal Sets Streaming Record For NBC Sports Digital Multichannel News NewBay Media Retrieved March 12 2014 Reynolds Mike February 22 2014 Winter Olympics NBCSN Scores Highest Rated Hockey Game Ever with Canada U S Semifinal Multichannel News NewBay Media Retrieved March 12 2014 Wollman Dana June 26 2014 1 7 million people were using WatchESPN during the U S vs Germany World Cup match Engadget AOL Inc Retrieved June 27 2014 TV Everywhere Unknown But Being Used More Broadcasting amp Cable NewBay Media December 16 2015 Retrieved December 22 2015 a b Comcast isn t letting customers watch HBO Go on PlayStation 3 The Verge Vox Media March 5 2014 Retrieved December 17 2014 a b Comcast to stop blocking HBO Go and Showtime on Roku streaming devices Ars Technica Conde Nast Digital December 16 2014 Retrieved December 17 2014 Surprise Comcast won t let anyone watch HBO Go on PlayStation 4 The Verge March 5 2015 Retrieved March 5 2015 Comcast finally allows HBO ESPN streaming via PlayStation 4 Engadget Retrieved December 20 2017 Cable TV s Password Sharing Crackdown Is Coming Bloomberg com December 20 2017 Retrieved December 20 2017 Brodkin Jon August 15 2019 Disney fights streaming account sharing with help from cable industry Ars Technica Retrieved August 16 2019 Bode Karl January 14 2016 Netflix CEO Loves Netflix Password Sharing Techdirt Retrieved March 2 2020 Retrieved from https en wikipedia org w index php title TV Everywhere amp oldid 1179809305, wikipedia, wiki, 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