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Mahindra & Mahindra

Mahindra & Mahindra Limited (M&M) is an Indian multinational automotive manufacturing corporation headquartered in Mumbai. It was established in 1945 as Mahindra & Mohammed and later renamed as Mahindra & Mahindra. Part of the Mahindra Group, M&M is one of the largest vehicle manufacturers by production in India. Its subsidiary Mahindra Tractor Company is the largest manufacturer of tractors in the world by volume.[3] It was ranked 17th on a list of top companies in India by Fortune India 500 in 2018.[4] Its major competitors in the Indian market include Maruti Suzuki and Tata Motors.[5] Recently Mahindra tractor company has launched TREM IV pollution norms tractors, which have common rail direct injection technology. Mahindra has launched total 6 tractors with CRDI technology one of these is Arjun Novo 605 DI PP which is with common rail direct injection technology and provides different power output with different modes i.e. tractor has 3 modes.

Mahindra & Mahindra Ltd
TypePublic
ISININE101A01026
IndustryAutomotive
Founded2 October 1945; 77 years ago (1945-10-02)
Jassowal, Ludhiana, Punjab, India
Founders
HeadquartersMumbai, Maharashtra,
Area served
Worldwide
Key people
Products
Production output
4,076,043 vehicles (2020)
Revenue 74,277.78 crore (US$9.3 billion)[2] (FY2021)
8,411.10 crore (US$1.1 billion)[2] (FY2021)
3,347.41 crore (US$420 million)[2] (FY2021)
Total assets 166,462.49 crore (US$21 billion)[2] (FY2021)
Total equity 41,581.92 crore (US$5.2 billion)[2] (FY2021)
Number of employees
40,619 (2021)[2]
ParentMahindra Group
Subsidiaries
Websiteauto.mahindra.com

History

Mahindra & Mahindra was founded as a steel trading company on 2 October 1945 in Ludhiana as Mahindra & Mohammed by brothers Kailash Chandra Mahindra and Jagdish Chandra Mahindra along with Malik Ghulam Muhammad (1895–1956).[6] Anand Mahindra, the present Chairman of Mahindra Group, is the grandson of Jagdish Chandra Mahindra. After India gained independence and Pakistan was formed, Muhammad emigrated to Pakistan. He acquired Pakistani citizenship and became the first finance minister of Pakistan. He served as Governor-General of Pakistan from 1951 to 1956.

Chronology

In 1948, the company changed its name to Mahindra & Mahindra.[7] They eventually saw a business opportunity in expanding into manufacturing and selling larger MUVs and started assembling under license of the Willys Jeep in India. Soon, M&M was established as the Jeep manufacturer in India, later commenced manufacturing light commercial vehicles (LCVs) and agricultural tractors.[citation needed]

Jeep was bought by American Motors Corporation in 1970 and thereafter Jeeps continued to be built under license from AMC, and in turn under Chrysler after Chrysler bought AMC in 1987.

In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of Gujarat and in 2017 Mahindra renamed it as Gromax Agri Equipment Limited, as part of new brand strategy and the models continue to be sold as Trakstar.[8][9]

In 2007, M&M acquired Punjab Tractor Limited (PTL) making it the world's largest tractor manufacturer.[10][11] Subsequent to this take-over, the former PTL was merged into M&M and transformed as Swaraj division of Mahindra & Mahindra in the year 2009.[12]

Over the past few years, the company has taken interest in new industries and in foreign markets. In 2008, they entered the two-wheeler industry by taking over Kinetic Motors in India.[13]

In 2010, M&M took a 55% stake in the REVA Electric Car Company[14] and in 2016, they renamed it Mahindra Electric Mobility Ltd after taking 100% ownership.[15]

In 2011 Mahindra and Mahindra acquired South Korea's SsangYong Motor Company.[16]

In October 2014, Mahindra and Mahindra acquired a 51% controlling stake in Peugeot Motocycles and progressed to acquire a 100% controlling stake in October 2019.[17]

In May 2015 Mahindra acquired a 33.33% stake in Japanese tractor manufacturer Mitsubishi Agricultural Machinery (MAM), a subsidiary of the Mitsubishi Heavy Industries.[18][19]

In December 2015, Mahindra and Mahindra Ltd and affiliate Tech Mahindra Ltd, through a special purpose vehicle (SPV), have agreed to buy a 76.06% stake in Italian car designer Pininfarina SpA, for €25.3 million (around Rs.186.7 crore).

In March 2016, Mahindra acquired 35% in Finland-based Sampo Rosenlew, entering the combine harvester business, subsequently increasing its stake in the company to 49.04% in December 2019.[20][21]

In January 2017, Mahindra and Mahindra Ltd acquired a 75.1 equity stake in Hisarlar Makina Sanayi ve Ticaret Anonym Şirketi (Hisarlar), a farm equipment company, marking its entry into Turkey and in September 2017 acquired another Turkish tractor and foundry business Erkunt Traktor Sanayii AS for ₹800 crore.[22][23]

In November 2017, Mahindra signed a memorandum of understanding (MOU) agreement with Belgium-based Dewulf, a supplier of a full line of potato and root crop machinery.[24] Under the agreement, Mahindra will manufacture and market potato planting equipment in India, for which the co-branded planter is developed.[25]

In January 2018, Mahindra announced its foray into the sprayers business through the acquisition of a 26% equity stake in M.I.T.R.A. Agro Equipments Pvt Ltd, a Maharashtra-based AgTech company (MITRA).[26][27] In March 2020, Mahindra further increased its stake in the company to 39%.[28][29]

In February 2018, Mahindra acquired a minority stake of 22.9% percent in Carnot Technologies. Carnot Technologies owns and operates smart car solutions firm CarSense.[30]

In May 2018, Mahindra signed a share subscription agreement to acquire up to 10% share capital of Canada's IT firm Resson Aerospace Corporation.[31] Resson is focussed on providing technology solutions for agriculture. It has developed a system that captures and interprets images to give farmers information about the state of their fields and crops.[32]

In June 2019, Mahindra purchased an 11.25% stake in Switzerland-based agro technology firm Gamaya SA.[33] The acquisition enabled Mahindra to further develop and deploy next-generation farming capabilities such as precision agriculture and digital farming technologies.[34][35]

In October 2019, Mahindra entered into a joint venture with Ford by establishing Ford India in which Mahindra & Mahindra acquired a controlling 51% stake.[36][37] In January 2021, Mahindra ended its collaboration with Ford owing to global economic and business conditions caused by the pandemic.[38]

In April 2020, the company ended its joint venture with Renault, with Mahindra & Mahindra buying out Renault's stake. Renault continues to license and supply key components such as engines and transmissions to Mahindra & Mahindra.[39]

Operations

 
Logo used for SUV models since 2021
 
Mahindra Bolero used as a police car

Under the “Mahindra” brand name, the company produces SUVs, Multi utility vehicles, pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two wheeled motorcycles and tractors. Mahindra maintains business relations with foreign companies like Renault SA, France.[40]

 
1988 Mahindra CJ 640 DP, Peugeot XDP 4.90 diesel engine – Jeep CJ derived model with 4-door closed body

M&M has a global presence[41] and its products are exported to several countries.[42] Its automotive global subsidiaries include:

  • Mahindra Europe S.r.l. based in Italy,[43]
  • Mahindra Automotive North America (MANA) in US.,
  • Automobili Pininfarina in Italy[44]
  • Mahindra South Africa[45]
  • Mahindra Australia
  • Mahindra Brazil & Mexico

Automobiles

Mahindra began assembling the Jeep CJ3 in 1954, and light commercial vehicles in 1965. In 1979 the licensed assembly of Peugeot diesel four-cylinder engines and transmissions began, and in 1982 a tie-up with Kia Motors to build their four-speed KMT90 transmission and transfer case was announced.[46] Mahindra's MM range was a mainstay of the lineup and was eventually also offered with a 1.8-liter Isuzu petrol engine in addition to International and Peugeot diesels.[47] Mahindra started making passenger vehicles firstly with the Logan in April 2007 under the Mahindra Renault joint venture.[48] M&M made its maiden entry into the heavy trucks segment with the Mahindra Truck and Bus Division, the joint venture with International Truck, USA.[49]

 
South African Police Mahindra XUV500

Mahindra produces a wide range of vehicles, including MUVs, LCVs and three-wheelers. It manufactures over 20 models of cars, including larger, multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars.[50]

At the 2008 Delhi Auto Show, Mahindra executives said the company was pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small, turbocharged Diesel engine.[51] True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January 2009, selling over 15,000 units in its first six months.[52]

Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt,[53] in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil.

Mahindra & Mahindra has a controlling stake in Mahindra REVA Electric Vehicles. In 2011, it also gained a controlling stake in South Korea's SsangYong Motor Company.

Mahindra launched its relatively heavily publicized SUV, XUV500, code-named as W201 in September 2011. The new SUV by Mahindra was designed in-house and it was developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV500 came in a price range between 1,140,000–1,500,000. The company was expected to launch three products in 2015 (two SUVs and one CV) and an XUV500 hybrid. Besides India, the company also targeted Europe, Africa, Australia and Latin America for this model.[54] Mahindra President Mr. Pawan Goenka stated that the company planned to launch six new models in the year.[55] The company launched the CNG version of its mini truck Maxximo on 29 June 2012.[56] A new version of the Verito in Diesel and petrol options was launched by the company on 26 July 2012 to compete with Maruti's Dzire and Toyota Kirloskar Motor's Etios.[57]

On 30 July 2015, Mahindra released sketches of a new compact SUV called the TUV300 slated to be launched on 10 September 2015.[58] The TUV300 design took cues from a battle tank and used a downsized version of the mHAWK engine found on the XUV500, Scorpio and some models of the Xylo. This new engine was dubbed the mHAWK80.[59]

In 2015, Mahindra introduced an app based intra-city cargo platform known as SMARTSHIFT, a load exchange platform for small commercial vehicles.[60] In 2018, Mahindra announced merger the of SMARTSHIFT with Mumbai-based logistics solutions provider Porter.[61][62]

In January 2016 Mahindra launched a sub-compact monocoque SUV called the KUV100. The KUV100 received a major refresh in the form of the KUV100 NXT launched in October 2017.[63][64]

On 3 September 2018, Mahindra Marazzo the shark inspired vehicle was launched in collaboration with Mahindra Research Valley (MRV), MANA and Pininfarina in four variants.[65]

In February 2019, Mahindra launched its XUV300, a sub-4m compact monocoque SUV. The XUV300 was found to be the safest vehicle made in India in an independent crash test conducted by GNCAP, earning it a 5-star adult safety rating along with India's first ‘Safer Choice’ Award.[66][67]

In October 2020, Mahindra launched the second-generation Thar 2020 – the All-New Thar.[68]

In 2021, Mahindra launched the XUV700.[69]

In June 27, 2022 Mahindra released the Scorpio N, also called the "Big Daddy of SUVs." The previous generation will now be called, "Scorpio Classic."[70]

Mahindra in North America

Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America[71] through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia.[72] Mahindra announced it would import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax.[73] CKDs are complete vehicles that were assembled in the United States from kits of parts shipped in crates.[73] On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles.[74] However, a November 2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he expected Mahindra's small Diesel pickups to go on sale in the United States by spring 2011, although legal complications remained, and Perez, while hopeful, admitted that arbitration could take more than a year.[75] Later reports suggested that the delays may be due to Mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans.[76] In June 2012, a mass tort lawsuit was filed against Mahindra by its American dealers, alleging the company of conspiracy and fraud.[77] Mahindra Automotive North America (MANA), the company's U.S. subsidiary, opened a car manufacturing plant in Detroit, Michigan on 20 November 2017. The plant employs 250 people and is the first automotive production facility to open in Detroit in 25 years.[78] The first product from the new facility was launched on 2 March 2018 as the Mahindra Roxor.[79]

Military vehicles

The company has built and assembled military vehicles, commencing in 1947 with the importation of the Willys Jeep that had been widely used in World War II.[80] Its line of military vehicles under Mahindra Emirates Vehicle Armouring (MEVA, Mahindra Armoured) include the Mahindra Armored Light Specialist Vehicle (ALSV) and the Mahindra Armored Straton Armoured Personnel Carrier (APC),[81] and discontinued vehicles such as the Axe. It also maintained a joint venture with BAE Systems, Defence Land Systems India; one of the first vehicles made under this was the Mahindra Mine Protected Vehicle-I (MPV-I).[82]

In 2018, the company signed a multi-million dollar aerospace deal with Airbus Group for the manufacture and supply of metallic components.[83]

Industrial gensets

Mahindra & Mahindra entered the energy sector in 2002, in response to growing demands for increased electric power in India, over 450,000 Mahindra Powerol engines and Diesel generator sets (gensets) have been installed in India.[84]

In 2018, Mahindra Powerol announced its entry into gas powered genset with the launch of its first CNG/NG gensets.[85] Mahindra Powerol was awarded the Deming Prize in 2014.[86]

Farm equipment

Mahindra began manufacturing tractors for the Indian market during the early '60s. It is the top tractor company in the world (by volume) with annual sales totaling more than 200,000 tractors. Since its inception, the company has sold over 2.1 million tractors.[87] Mahindra & Mahindra's farm equipment division (Mahindra Tractors) has over 1,000 dealers servicing approx. 1.45 million customers.[88]

Mahindra tractors are available in 40 countries, including India, the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America, and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria) and Eastern Europe (Serbia, Turkey, and Macedonia).[88] Mahindra Tractors manufactures its products at four plants in India, two in Mainland China, three in the United States, and one in Australia. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda Group).[88]

 
Mahindra Arjun 605 DI tractor with trailer

In 2003, the Farm Equipment Sector of Mahindra & Mahindra won the Deming Application Prize.[89][90] In 2007 it received the Japan Quality Medal for implementing Total Quality Management in its entire business operations.[91] The company has garnered the highest customer satisfaction index (CSI) in the industry at 88 percent.[88] It earned a 2008 Golden Peacock Award in the Innovative Product/Services category for its in-house development of a load car.[92] In its 2009 survey of Asia's 200 most admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian companies.[88]

In addition to tractors, Mahindra sells other farm equipment. It has expanded its product-line to include farm mechanisation products via Mahindra AppliTrac.[93]

In 2017, Mahindra & Mahindra Ltd's Farm Equipment Sector (FES) launched 'JIVO' a small tractor platform in the sub 25HP category.[94]

In 2020, the company launched the Sarpanch Plus range. This ranges between 30bhp and 50bhp, and has undergone a subtle improvement as compared to the Sarpanch 575 tractor which was launched earlier.[95] In 2020, Mahindra also launched new equipment for potato planting. PlantingMaster Potato + is designed in collaboration with Dewulf.[96] On 2 October 2020, Mahindra rolled out Krish-e centers under its new ‘Farming as a Service’ business. This business vertical provides progressive, affordable and accessible tech-driven services to farmers.[97]

In October 2021, Mahindra's FES launched a next-generation Yuvo tractor platform - a new-age advanced tractor range called the Yuvo Tech+.[98]

 
Mahindra electric car

Models

Current models

ICE Vehicles
Model Calendar year
introduced
Current model Vehicle information
Introduction
SUV
 
Bolero
Bolero 2000 2020 Mid-size SUV.
 
Bolero Neo
Bolero Neo 2021 2021 Mini SUV.
 
Thar
Thar 2010 2020 4x4 Compact SUV.

Scorpio-N
Scorpio/Scorpio-N 2002 2022 D-segment SUV.
Crossover SUV
 
XUV300
XUV300 2019 2019 B-segment crossover SUV.
 

XUV700

XUV700 2021 2021 C-segment crossover SUV
MPV
 
Marazzo
Marazzo 2018 2020 Compact MPV.
Light commercial vehicle

Supro
Supro 2016 2016 Panel Van/LAV.
UTV
 

Roxor

Roxor 2018 2018 4x4 off-road only Sports utility vehicle.
Electric Vehicles
Model Calendar year
introduced
Current model Vehicle information
Introduction
Crossover SUV
XUV400 XUV400 Early 2023 B-segment Electric Crossover SUV

Discontinued models

Factories

 
Mahindra & Mahindra's Kandivali Unit, Auto Sector Main gate overlooking Western Express Highway, Mumbai
 
Mahindra & Mahindra plant at Pune
Factory Type City / State / Country Type of manufacturing
Engines plant Igatpuri, Nashik district, India

MHEL Chakan

Tool & Die plant Nasik, India Manufacturing of Dies
Multi-purpose units Bengaluru, India Passenger cars (electric)

Small commercial vehicles (electric)

Aggregate + Assembly Chakan (Pune), India Passenger cars (electric)

Small commercial vehicles (electric)
Large commercial vehicles

Aggregate + Assembly Kandivli (Mumbai), India Pickups
Vehicle Assembly plant Haridwar, India Passenger cars

Small commercial vehicles

Vehicle Assembly plant Nasik, India Passenger cars

Small commercial vehicles

Vehicle Assembly plant Zaheerabad, (Hyderabad) India Small commercial vehicles

Tractors

Overseas distributor plant Durban, South Africa[99] Small commercial vehicles
Sousse, Tunisia Small commercial vehicles
Mombasa, Kenya Small commercial vehicles
Mutugama, Sri Lanka Passenger cars
Detroit, USA Passenger cars
Tractors only Jaipur, India

Zaheerabad, (Hyderabad) India
Mumbai, India
Mohali, India
Nagpur, India
Rudrapur, India
Vadodara, India
Majri, district Kurali

Brisbane, Australia
Houston, Texas, US

Olivehurst, California, US
Bloomsburg, Pennsylvania, US

Algeria
Benin
Gambia
Ghana
Nigeria
Chad
Mali
South Africa
Two-Wheelers only Pithampur (Indore), India
Vietnam
Jinan, China
Mandeure, France

Naming of vehicles

Most commercial and passenger vehicles made by the company follow the rule of ending with an 'O', like in Scorpio, Verito and XUV500. In 2013, the then president Pawan Goenka confirmed that this was after the success of Bolero and Scorpio, the company thought the ‘O’ at the end of the vehicle was lucky and it has become a tradition.[100]

Awards and recognitions

  • Bombay Chamber Good Corporate Citizen Award for 2006–07.[101]
  • Businessworld FICCI-SEDF Corporate Social Responsibility Award 2007.[102][103]
  • The Brand Trust Report ranked M&M as India's 10th Most Trusted Brand in its India Study 2014 survey (from 20,000 brands analyzed).[104][105]
  • The Farm Equipment division received the Deming Prize in 2003.[89]
  • The Farm Equipment division received the Japan Quality Medal in 2007.[106]
  • The US based Reputation Institute ranked M&M amongst the top Ten Indian companies in its 'Global 200: The World's Best Corporate Reputations' list for 2008.[107]
  • Bluebytes News rated M&M as India's second Most Reputed Car Company (reported in their study titled Reputation Benchmark Study) conducted for the Auto (Cars) Sector in 2012.[108][109]
  • Mahindra won top Corporate Governance and CSR awards at Asiamoney Awards 2016.[110]
  • Mahindra was named ‘Manufacturing Innovator of the Year’ by TIME India Awards in 2017.[111]
  • The company became the first Carbon Neutral plant facility in 2018.[112][113]
  • In 2018, seven automotive plants of Mahindra & Mahindra (M&M) bagged the prestigious Japan Institute of Plant Maintenance (JIPM) award.[114]
  • Mahindra was named India's Best Brand by Interbrand in 2019.[115]
  • Mahindra & Mahindra was among 2000 largest companies of the world in the Forbes 2000 list.[116]
  • The company was 23rd on Fortune's global ‘Change The World’ list 2019.[117]
  • Mahindra Automotive was recognised as ‘One of the Most Trusted Brands of India 2021’ by Team Marksmen and CNBC TV18.[118]

See also

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External links

  • Official website

mahindra, mahindra, limited, indian, multinational, automotive, manufacturing, corporation, headquartered, mumbai, established, 1945, mahindra, mohammed, later, renamed, part, mahindra, group, largest, vehicle, manufacturers, production, india, subsidiary, mah. Mahindra amp Mahindra Limited M amp M is an Indian multinational automotive manufacturing corporation headquartered in Mumbai It was established in 1945 as Mahindra amp Mohammed and later renamed as Mahindra amp Mahindra Part of the Mahindra Group M amp M is one of the largest vehicle manufacturers by production in India Its subsidiary Mahindra Tractor Company is the largest manufacturer of tractors in the world by volume 3 It was ranked 17th on a list of top companies in India by Fortune India 500 in 2018 4 Its major competitors in the Indian market include Maruti Suzuki and Tata Motors 5 Recently Mahindra tractor company has launched TREM IV pollution norms tractors which have common rail direct injection technology Mahindra has launched total 6 tractors with CRDI technology one of these is Arjun Novo 605 DI PP which is with common rail direct injection technology and provides different power output with different modes i e tractor has 3 modes Mahindra amp Mahindra LtdTypePublicTraded asBSE 500520 NSE M amp M BSE SENSEX Constituent NSE NIFTY 50 ConstituentISININE101A01026IndustryAutomotiveFounded2 October 1945 77 years ago 1945 10 02 Jassowal Ludhiana Punjab IndiaFoundersJ C Mahindra K C Mahindra M G MuhammadHeadquartersMumbai Maharashtra IndiaArea servedWorldwideKey peopleAnand Mahindra Chairman Dr Anish Shah MD amp CEO 1 Rajesh Jejurikar Executive Director AFS ProductsAutomobiles Commercial vehicles Tractors MotorcyclesProduction output4 076 043 vehicles 2020 Revenue 74 277 78 crore US 9 3 billion 2 FY2021 Operating income 8 411 10 crore US 1 1 billion 2 FY2021 Net income 3 347 41 crore US 420 million 2 FY2021 Total assets 166 462 49 crore US 21 billion 2 FY2021 Total equity 41 581 92 crore US 5 2 billion 2 FY2021 Number of employees40 619 2021 2 ParentMahindra GroupSubsidiariesMahindra Electric Mahindra Tractors Mahindra 2 Wheelers Mahindra Truck and Bus Division BSA Company Yezdi Classic Legends Motorcycles Peugeot Motocycles Automobili Pininfarina PininfarinaWebsiteauto wbr mahindra wbr com Contents 1 History 1 1 Chronology 2 Operations 2 1 Automobiles 2 2 Mahindra in North America 2 3 Military vehicles 2 4 Industrial gensets 2 5 Farm equipment 3 Models 3 1 Current models 3 2 Discontinued models 4 Factories 5 Naming of vehicles 6 Awards and recognitions 7 See also 8 References 9 External linksHistory EditMahindra amp Mahindra was founded as a steel trading company on 2 October 1945 in Ludhiana as Mahindra amp Mohammed by brothers Kailash Chandra Mahindra and Jagdish Chandra Mahindra along with Malik Ghulam Muhammad 1895 1956 6 Anand Mahindra the present Chairman of Mahindra Group is the grandson of Jagdish Chandra Mahindra After India gained independence and Pakistan was formed Muhammad emigrated to Pakistan He acquired Pakistani citizenship and became the first finance minister of Pakistan He served as Governor General of Pakistan from 1951 to 1956 Chronology Edit In 1948 the company changed its name to Mahindra amp Mahindra 7 They eventually saw a business opportunity in expanding into manufacturing and selling larger MUVs and started assembling under license of the Willys Jeep in India Soon M amp M was established as the Jeep manufacturer in India later commenced manufacturing light commercial vehicles LCVs and agricultural tractors citation needed Jeep was bought by American Motors Corporation in 1970 and thereafter Jeeps continued to be built under license from AMC and in turn under Chrysler after Chrysler bought AMC in 1987 In 1999 Mahindra purchased 100 of Gujarat Tractors from the Government of Gujarat and in 2017 Mahindra renamed it as Gromax Agri Equipment Limited as part of new brand strategy and the models continue to be sold as Trakstar 8 9 In 2007 M amp M acquired Punjab Tractor Limited PTL making it the world s largest tractor manufacturer 10 11 Subsequent to this take over the former PTL was merged into M amp M and transformed as Swaraj division of Mahindra amp Mahindra in the year 2009 12 Over the past few years the company has taken interest in new industries and in foreign markets In 2008 they entered the two wheeler industry by taking over Kinetic Motors in India 13 In 2010 M amp M took a 55 stake in the REVA Electric Car Company 14 and in 2016 they renamed it Mahindra Electric Mobility Ltd after taking 100 ownership 15 In 2011 Mahindra and Mahindra acquired South Korea s SsangYong Motor Company 16 In October 2014 Mahindra and Mahindra acquired a 51 controlling stake in Peugeot Motocycles and progressed to acquire a 100 controlling stake in October 2019 17 In May 2015 Mahindra acquired a 33 33 stake in Japanese tractor manufacturer Mitsubishi Agricultural Machinery MAM a subsidiary of the Mitsubishi Heavy Industries 18 19 In December 2015 Mahindra and Mahindra Ltd and affiliate Tech Mahindra Ltd through a special purpose vehicle SPV have agreed to buy a 76 06 stake in Italian car designer Pininfarina SpA for 25 3 million around Rs 186 7 crore In March 2016 Mahindra acquired 35 in Finland based Sampo Rosenlew entering the combine harvester business subsequently increasing its stake in the company to 49 04 in December 2019 20 21 In January 2017 Mahindra and Mahindra Ltd acquired a 75 1 equity stake in Hisarlar Makina Sanayi ve Ticaret Anonym Sirketi Hisarlar a farm equipment company marking its entry into Turkey and in September 2017 acquired another Turkish tractor and foundry business Erkunt Traktor Sanayii AS for 800 crore 22 23 In November 2017 Mahindra signed a memorandum of understanding MOU agreement with Belgium based Dewulf a supplier of a full line of potato and root crop machinery 24 Under the agreement Mahindra will manufacture and market potato planting equipment in India for which the co branded planter is developed 25 In January 2018 Mahindra announced its foray into the sprayers business through the acquisition of a 26 equity stake in M I T R A Agro Equipments Pvt Ltd a Maharashtra based AgTech company MITRA 26 27 In March 2020 Mahindra further increased its stake in the company to 39 28 29 In February 2018 Mahindra acquired a minority stake of 22 9 percent in Carnot Technologies Carnot Technologies owns and operates smart car solutions firm CarSense 30 In May 2018 Mahindra signed a share subscription agreement to acquire up to 10 share capital of Canada s IT firm Resson Aerospace Corporation 31 Resson is focussed on providing technology solutions for agriculture It has developed a system that captures and interprets images to give farmers information about the state of their fields and crops 32 In June 2019 Mahindra purchased an 11 25 stake in Switzerland based agro technology firm Gamaya SA 33 The acquisition enabled Mahindra to further develop and deploy next generation farming capabilities such as precision agriculture and digital farming technologies 34 35 In October 2019 Mahindra entered into a joint venture with Ford by establishing Ford India in which Mahindra amp Mahindra acquired a controlling 51 stake 36 37 In January 2021 Mahindra ended its collaboration with Ford owing to global economic and business conditions caused by the pandemic 38 In April 2020 the company ended its joint venture with Renault with Mahindra amp Mahindra buying out Renault s stake Renault continues to license and supply key components such as engines and transmissions to Mahindra amp Mahindra 39 Operations Edit Logo used for SUV models since 2021 Mahindra Bolero used as a police car Under the Mahindra brand name the company produces SUVs Multi utility vehicles pickups lightweight commercial vehicles heavyweight commercial vehicles two wheeled motorcycles and tractors Mahindra maintains business relations with foreign companies like Renault SA France 40 1988 Mahindra CJ 640 DP Peugeot XDP 4 90 diesel engine Jeep CJ derived model with 4 door closed body M amp M has a global presence 41 and its products are exported to several countries 42 Its automotive global subsidiaries include Mahindra Europe S r l based in Italy 43 Mahindra Automotive North America MANA in US Automobili Pininfarina in Italy 44 Mahindra South Africa 45 Mahindra Australia Mahindra Brazil amp MexicoAutomobiles Edit Mahindra began assembling the Jeep CJ3 in 1954 and light commercial vehicles in 1965 In 1979 the licensed assembly of Peugeot diesel four cylinder engines and transmissions began and in 1982 a tie up with Kia Motors to build their four speed KMT90 transmission and transfer case was announced 46 Mahindra s MM range was a mainstay of the lineup and was eventually also offered with a 1 8 liter Isuzu petrol engine in addition to International and Peugeot diesels 47 Mahindra started making passenger vehicles firstly with the Logan in April 2007 under the Mahindra Renault joint venture 48 M amp M made its maiden entry into the heavy trucks segment with the Mahindra Truck and Bus Division the joint venture with International Truck USA 49 South African Police Mahindra XUV500 Mahindra produces a wide range of vehicles including MUVs LCVs and three wheelers It manufactures over 20 models of cars including larger multi utility vehicles like the Scorpio and the Bolero It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars 50 At the 2008 Delhi Auto Show Mahindra executives said the company was pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years including an entry level SUV designed to seat five passengers and powered by a small turbocharged Diesel engine 51 True to their word Mahindra amp Mahindra launched the Mahindra Xylo in January 2009 selling over 15 000 units in its first six months 52 Also in early 2008 Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt 53 in partnership with the Bavarian Auto Group This was soon followed by assembly facilities in Brazil Mahindra amp Mahindra has a controlling stake in Mahindra REVA Electric Vehicles In 2011 it also gained a controlling stake in South Korea s SsangYong Motor Company Mahindra launched its relatively heavily publicized SUV XUV500 code named as W201 in September 2011 The new SUV by Mahindra was designed in house and it was developed on the first global SUV platform that could be used for developing more SUVs In India the new Mahindra XUV500 came in a price range between 1 140 000 1 500 000 The company was expected to launch three products in 2015 two SUVs and one CV and an XUV500 hybrid Besides India the company also targeted Europe Africa Australia and Latin America for this model 54 Mahindra President Mr Pawan Goenka stated that the company planned to launch six new models in the year 55 The company launched the CNG version of its mini truck Maxximo on 29 June 2012 56 A new version of the Verito in Diesel and petrol options was launched by the company on 26 July 2012 to compete with Maruti s Dzire and Toyota Kirloskar Motor s Etios 57 On 30 July 2015 Mahindra released sketches of a new compact SUV called the TUV300 slated to be launched on 10 September 2015 58 The TUV300 design took cues from a battle tank and used a downsized version of the mHAWK engine found on the XUV500 Scorpio and some models of the Xylo This new engine was dubbed the mHAWK80 59 In 2015 Mahindra introduced an app based intra city cargo platform known as SMARTSHIFT a load exchange platform for small commercial vehicles 60 In 2018 Mahindra announced merger the of SMARTSHIFT with Mumbai based logistics solutions provider Porter 61 62 In January 2016 Mahindra launched a sub compact monocoque SUV called the KUV100 The KUV100 received a major refresh in the form of the KUV100 NXT launched in October 2017 63 64 On 3 September 2018 Mahindra Marazzo the shark inspired vehicle was launched in collaboration with Mahindra Research Valley MRV MANA and Pininfarina in four variants 65 In February 2019 Mahindra launched its XUV300 a sub 4m compact monocoque SUV The XUV300 was found to be the safest vehicle made in India in an independent crash test conducted by GNCAP earning it a 5 star adult safety rating along with India s first Safer Choice Award 66 67 In October 2020 Mahindra launched the second generation Thar 2020 the All New Thar 68 In 2021 Mahindra launched the XUV700 69 In June 27 2022 Mahindra released the Scorpio N also called the Big Daddy of SUVs The previous generation will now be called Scorpio Classic 70 Mahindra in North America Edit Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America 71 through an independent distributor Global Vehicles USA based in Alpharetta Georgia 72 Mahindra announced it would import pickup trucks from India in knockdown kit CKD form to circumvent the Chicken tax 73 CKDs are complete vehicles that were assembled in the United States from kits of parts shipped in crates 73 On 18 October 2010 however it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010 due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles 74 However a November 2010 report quoted John Perez the CEO of Global Vehicles USA as estimating that he expected Mahindra s small Diesel pickups to go on sale in the United States by spring 2011 although legal complications remained and Perez while hopeful admitted that arbitration could take more than a year 75 Later reports suggested that the delays may be due to Mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans 76 In June 2012 a mass tort lawsuit was filed against Mahindra by its American dealers alleging the company of conspiracy and fraud 77 Mahindra Automotive North America MANA the company s U S subsidiary opened a car manufacturing plant in Detroit Michigan on 20 November 2017 The plant employs 250 people and is the first automotive production facility to open in Detroit in 25 years 78 The first product from the new facility was launched on 2 March 2018 as the Mahindra Roxor 79 Military vehicles Edit The company has built and assembled military vehicles commencing in 1947 with the importation of the Willys Jeep that had been widely used in World War II 80 Its line of military vehicles under Mahindra Emirates Vehicle Armouring MEVA Mahindra Armoured include the Mahindra Armored Light Specialist Vehicle ALSV and the Mahindra Armored Straton Armoured Personnel Carrier APC 81 and discontinued vehicles such as the Axe It also maintained a joint venture with BAE Systems Defence Land Systems India one of the first vehicles made under this was the Mahindra Mine Protected Vehicle I MPV I 82 In 2018 the company signed a multi million dollar aerospace deal with Airbus Group for the manufacture and supply of metallic components 83 Industrial gensets Edit Mahindra amp Mahindra entered the energy sector in 2002 in response to growing demands for increased electric power in India over 450 000 Mahindra Powerol engines and Diesel generator sets gensets have been installed in India 84 In 2018 Mahindra Powerol announced its entry into gas powered genset with the launch of its first CNG NG gensets 85 Mahindra Powerol was awarded the Deming Prize in 2014 86 Farm equipment Edit Main article Mahindra Tractors Mahindra began manufacturing tractors for the Indian market during the early 60s It is the top tractor company in the world by volume with annual sales totaling more than 200 000 tractors Since its inception the company has sold over 2 1 million tractors 87 Mahindra amp Mahindra s farm equipment division Mahindra Tractors has over 1 000 dealers servicing approx 1 45 million customers 88 Mahindra tractors are available in 40 countries including India the United States China Australia New Zealand Africa Nigeria Mali Chad Gambia Angola Sudan Ghana and Morocco Latin America Chile Argentina Brazil Venezuela Central America and the Caribbean South Asia Sri Lanka Bangladesh and Nepal the Middle East Iran and Syria and Eastern Europe Serbia Turkey and Macedonia 88 Mahindra Tractors manufactures its products at four plants in India two in Mainland China three in the United States and one in Australia It has three major subsidiaries Mahindra USA Mahindra China Tractor Company and Mahindra Yueda Yancheng Tractor Company a joint venture with the Jiangsu Yueda Group 88 Mahindra Arjun 605 DI tractor with trailer In 2003 the Farm Equipment Sector of Mahindra amp Mahindra won the Deming Application Prize 89 90 In 2007 it received the Japan Quality Medal for implementing Total Quality Management in its entire business operations 91 The company has garnered the highest customer satisfaction index CSI in the industry at 88 percent 88 It earned a 2008 Golden Peacock Award in the Innovative Product Services category for its in house development of a load car 92 In its 2009 survey of Asia s 200 most admired and innovative companies the Wall Street Journal named Mahindra amp Mahindra one of the 10 most innovative Indian companies 88 In addition to tractors Mahindra sells other farm equipment It has expanded its product line to include farm mechanisation products via Mahindra AppliTrac 93 In 2017 Mahindra amp Mahindra Ltd s Farm Equipment Sector FES launched JIVO a small tractor platform in the sub 25HP category 94 In 2020 the company launched the Sarpanch Plus range This ranges between 30bhp and 50bhp and has undergone a subtle improvement as compared to the Sarpanch 575 tractor which was launched earlier 95 In 2020 Mahindra also launched new equipment for potato planting PlantingMaster Potato is designed in collaboration with Dewulf 96 On 2 October 2020 Mahindra rolled out Krish e centers under its new Farming as a Service business This business vertical provides progressive affordable and accessible tech driven services to farmers 97 In October 2021 Mahindra s FES launched a next generation Yuvo tractor platform a new age advanced tractor range called the Yuvo Tech 98 Mahindra electric carModels EditCurrent models Edit ICE Vehicles Model Calendar yearintroduced Current model Vehicle informationIntroductionSUV Bolero Bolero 2000 2020 Mid size SUV Bolero Neo Bolero Neo 2021 2021 Mini SUV Thar Thar 2010 2020 4x4 Compact SUV Scorpio N Scorpio Scorpio N 2002 2022 D segment SUV Crossover SUV XUV300 XUV300 2019 2019 B segment crossover SUV XUV700 XUV700 2021 2021 C segment crossover SUVMPV Marazzo Marazzo 2018 2020 Compact MPV Light commercial vehicleSupro Supro 2016 2016 Panel Van LAV UTV Roxor Roxor 2018 2018 4x4 off road only Sports utility vehicle Electric Vehicles Model Calendar yearintroduced Current model Vehicle informationIntroductionCrossover SUVXUV400 XUV400 Early 2023 B segment Electric Crossover SUVDiscontinued models Edit Mahindra Armada 1993 2001 Mahindra Voyager 1997 2002 Mahindra Xylo 2009 2019 Mahindra Maxximo 2010 2015 Mahindra XUV500 2011 2021 Mahindra Quanto 2012 2016 Mahindra Nuvosport 2016 2020 Mahindra Verito Vibe 2013 2019 Mahindra e2o 2013 2016 Mahindra TUV 300 2015 2020 Replacement of TUV 300 comes as Bolero Neo Mahindra KUV100 2016 2022 Mahindra Alturas G4 2018 2022 Factories EditMain article List of Mahindra amp Mahindra facilities Mahindra amp Mahindra s Kandivali Unit Auto Sector Main gate overlooking Western Express Highway Mumbai Mahindra amp Mahindra plant at Pune Factory Type City State Country Type of manufacturingEngines plant Igatpuri Nashik district IndiaMHEL ChakanTool amp Die plant Nasik India Manufacturing of DiesMulti purpose units Bengaluru India Passenger cars electric Small commercial vehicles electric Aggregate Assembly Chakan Pune India Passenger cars electric Small commercial vehicles electric Large commercial vehiclesAggregate Assembly Kandivli Mumbai India PickupsVehicle Assembly plant Haridwar India Passenger carsSmall commercial vehiclesVehicle Assembly plant Nasik India Passenger carsSmall commercial vehiclesVehicle Assembly plant Zaheerabad Hyderabad India Small commercial vehiclesTractorsOverseas distributor plant Durban South Africa 99 Small commercial vehiclesSousse Tunisia Small commercial vehiclesMombasa Kenya Small commercial vehiclesMutugama Sri Lanka Passenger carsDetroit USA Passenger carsTractors only Jaipur India Zaheerabad Hyderabad India Mumbai IndiaMohali IndiaNagpur IndiaRudrapur IndiaVadodara India Majri district KuraliBrisbane AustraliaHouston Texas USOlivehurst California USBloomsburg Pennsylvania USAlgeriaBeninGambiaGhanaNigeriaChadMaliSouth AfricaTwo Wheelers only Pithampur Indore IndiaVietnamJinan ChinaMandeure FranceNaming of vehicles EditMost commercial and passenger vehicles made by the company follow the rule of ending with an O like in Scorpio Verito and XUV500 In 2013 the then president Pawan Goenka confirmed that this was after the success of Bolero and Scorpio the company thought the O at the end of the vehicle was lucky and it has become a tradition 100 Awards and recognitions EditBombay Chamber Good Corporate Citizen Award for 2006 07 101 Businessworld FICCI SEDF Corporate Social Responsibility Award 2007 102 103 The Brand Trust Report ranked M amp M as India s 10th Most Trusted Brand in its India Study 2014 survey from 20 000 brands analyzed 104 105 The Farm Equipment division received the Deming Prize in 2003 89 The Farm Equipment division received the Japan Quality Medal in 2007 106 The US based Reputation Institute ranked M amp M amongst the top Ten Indian companies in its Global 200 The World s Best Corporate Reputations list for 2008 107 Bluebytes News rated M amp M as India s second Most Reputed Car Company reported in their study titled Reputation Benchmark Study conducted for the Auto Cars Sector in 2012 108 109 Mahindra won top Corporate Governance and CSR awards at Asiamoney Awards 2016 110 Mahindra was named Manufacturing Innovator of the Year by TIME India Awards in 2017 111 The company became the first Carbon Neutral plant facility in 2018 112 113 In 2018 seven automotive plants of Mahindra amp Mahindra M amp M bagged the prestigious Japan Institute of Plant Maintenance JIPM award 114 Mahindra was named India s Best Brand by Interbrand in 2019 115 Mahindra amp Mahindra was among 2000 largest companies of the world in the Forbes 2000 list 116 The company was 23rd on Fortune s global Change The World list 2019 117 Mahindra Automotive was recognised as One of the Most Trusted Brands of India 2021 by Team Marksmen and CNBC TV18 118 See also EditAutomotive industry in India List of companies of India Mahindra Lifespaces Mahindra Racing Mahindra Susten Mahindra Two Wheelers Mahindra amp Mahindra Financial Services Limited Mahindra Truck and Bus DivisionReferences Edit Mahindra appoints Anish Shah as the MD and CEO effective from April 2 Livemint 26 March 2021 Retrieved 12 July 2021 a b c d e f Annual Report 2020 21 PDF bseindia Indian Tractor Maker Mahindra Takes On Deere Business Week 1 August 2013 Retrieved 2 February 2014 Mahindra amp Mahindra in Fortune India list Rediff com 22 December 2011 Retrieved 2 February 2014 Top Competitors for Mahindra amp Mahindra Limited Hoovers Retrieved 2 February 2014 How we got here Mahindra Corporate website Retrieved 30 August 2019 Edelweiss About Mahindra amp Mahindra Ltd Edelweiss Retrieved 19 November 2019 M amp M renames Mahindra Gujarat Tractors launches a new brand Trakstar Moneycontrol Retrieved 2 September 2020 Mahindra Gujarat Tractors renamed Gromax DNA India Retrieved 2 September 2020 M amp M wins race for Punjab Tractors stake Indian Express indianexpress com Retrieved 2 September 2020 PTL s Swaraj to fight parent M amp M s brands The Economic Times Retrieved 2 September 2020 Mahindra plans to manufacture tractors in PTL s plant Outlook India Retrieved 2 September 2020 Mahindra enters two wheeler market riding on Kinetic Indian Express 31 July 2008 Retrieved 2 February 2014 India s Mahindra buys Reva majority stake AFP 26 May 2010 Retrieved 2 February 2014 M amp M unplugs Reva tag rebrands e car division as Mahindra Electric E Vehicles Mart 7 September 2016 Retrieved 18 June 2020 M amp M named lead bidder for SsangYong The Economic Times 13 August 2010 Retrieved 2 February 2014 Mahindra takes an old French turn buys 51 stakes on Peugeot Motocycles dailybhasker com 9 October 2014 Retrieved 20 August 2015 M amp M to acquire 33 stake in Mitsubishi Agricultural Machinery Company for Rs 159 24 crore The Economic Times Retrieved 2 September 2020 Mahindra Group to acquire 33 stake in Japan s Mitsubishi Agricultural Machinery Business Standard 22 May 2015 Retrieved 2 September 2020 Mahindra acquires 35 in Sampo Rosenlew enters combine harvester biz ET Auto ET Auto Retrieved 2 September 2020 Mahindra to buy 35 stake in Finnish firm Sampo Rosenlew Livemint 31 March 2016 Retrieved 2 September 2020 Mohile Shally 21 January 2017 Mahindra acquires 75 stake in Turkish farm equipment maker Hisarlar mint Retrieved 29 December 2020 Aggarwal Varun 20 January 2017 M amp M enters Turkey buys farm equipment company Hisarlar The Hindu Business Line Retrieved 29 December 2020 Mahindra Allies With Dewulf Group To Build Potato Planters In India Business World 15 November 2017 Retrieved 17 September 2020 M amp M Dewulf ink licence pact for potato planting equipment Business Standard 14 November 2017 Retrieved 17 September 2020 Mahindra forays into sprayers business acquires 26 stake in Mitra Live Mint 30 January 2018 Retrieved 17 September 2020 M amp M buys 26 stake in Omnivore backed MITRA ET Auto 30 January 2018 Retrieved 17 September 2020 Mahindra amp Mahindra inks pact to buy 13 pc more stake in associate Outlook India 11 March 2020 Retrieved 17 September 2020 Mahindra amp Mahindra inks pact to buy 13 more stake in MITRA Agro Business Standard 12 March 2020 Retrieved 17 September 2020 Mahindra amp Mahindra acquires minority stake in onboard diagnostics startup CarSense Financial Express 22 February 2018 Retrieved 17 September 2020 M amp M to acquire up to 10 stake in Canada s Resson Aerospace Corp Hindu Businessline 1 March 2018 Retrieved 17 September 2020 M amp M to acquire up to 10 stake in Canada s IT firm Resson Aerospace Corp Business Standard 1 May 2018 Retrieved 17 September 2020 M amp M buys 11 25 stake in Swiss agri tech firm Gamaya for Rs30 crore Business Today 15 June 2019 Retrieved 17 September 2020 Mahindra arm invests 4 m in Swiss farm tech firm Gamaya Hindu Businessline 14 June 2019 Retrieved 17 September 2020 Mahindra acquires 11 25 stake in agri technology firm Gamaya SA ET Auto 14 June 2019 Retrieved 17 September 2020 Mahindra set to take control of Ford s India auto business The Economic Times 2 October 2019 Retrieved 8 July 2020 Panday Amit 1 October 2019 Mahindra takes the wheel of Ford s India business Livemint Retrieved 8 July 2020 Ford Mahindra joint venture called off Autocar 1 January 2021 Retrieved 14 January 2022 Mahindra and Renault end joint venture Financial Times 19 April 2020 Retrieved 18 June 2020 Mahindra Renault launch Logan Times of India 3 April 2007 Retrieved 2 February 2014 500 Mahindra utility vehicles on order from Ghana Govt MoneyControl com 23 January 2008 Retrieved 2 February 2014 India starts auto exports to South East Asia India s Mahindra launches new SUV in Malaysia IndiaDaily com 4 May 2005 Archived from the original on 2 February 2014 Retrieved 2 February 2014 M amp M acquires Italian auto design co The Hindu 9 January 2008 Retrieved 2 February 2014 With global brands all the world s a stage for Mahindra Economic Times 12 March 2019 Retrieved 19 January 2021 Mahindra launches Scorpio Pik Up in Tunisia Economic Times 4 November 2013 Retrieved 2 February 2014 History About M amp M Mahindra amp Mahindra Ltd Archived from the original on 1 July 2001 Mahindra MM Range Car Channel IndiaMART InterMESH Limited Archived from the original on 15 February 2008 Mahindra Renault Launch Logan additional text The Hindu on Mahindra International Mahindra Ford s latest alliance seems to be a 1995 redux Financial Express 27 March 2018 Retrieved 26 January 2021 Mahindra Looking for Expansion Archived 22 September 2008 at the Wayback Machine M amp M net soars 152 as Xylo picks up speed dnaindia com 31 July 2009 Retrieved 11 September 2009 M amp M in Egypt Global SUV Articles economictimes indiatimes com 2 September 2011 Retrieved 5 February 2012 M amp M plans to launch 6 models in FY 13 31 May 2012 Mahindra launches CNG variant of Maxximo 29 June 2012 Mahindra launches new pricier Verito 26 July 2012 Gour Vikram 14 August 2015 Mahindra TUV300 set for September 10 launch MotorScribes Blended Media Solutions LLP Retrieved 31 December 2015 Gour Vikram 31 July 2015 Mahindra s next SUV is inspired by a battle tank MotorScribes Blended Media Solutions LLP Retrieved 31 December 2015 Mahindra launches SmartShift to connect cargo owners transporters Livemint 21 October 2015 Retrieved 14 February 2021 SmartShift by Mahindra to merge with logistic solutions provider Porter The Times Of India 23 February 2018 Retrieved 14 February 2021 Mahindra s logistics arm SmartShift to merge with Porter Business Standard 23 February 2018 Retrieved 14 February 2021 Mahindra launches KUV 100 for Rs 4 42 lakh India Today 15 January 2016 Retrieved 2 February 2022 2017 Mahindra KUV100 NXT launch on October 10 2017 Autocar 6 October 2017 Retrieved 2 February 2022 Mahindra launches globally engineered Marazzo priced upto Rs 13 90 lakh Economic Times 3 September 2020 Retrieved 14 February 2021 Mahindra XUV300 crosses 26000 bookings since February 14 launch India Today 6 May 2019 Retrieved 2 February 2022 The Mahindra XUV300 Has Achieved Global NCAP s First Ever Safer Choice Award Globalncap 17 February 2020 Retrieved 2 February 2022 Mahindra Thar 2020 launched in India at 9 80 lakh Livemint 2 October 2020 Retrieved 22 February 2021 Mahindra XUV700 launched full variant wise price list announced Times of India 30 September 2021 Retrieved 14 January 2022 Prachi Ahluwalia TIMESOFINDIA COM Updated May 20 2022 All New Mahindra Scorpio N India Launch on 27th June Biggest Scorpio Ever Times of India The Times of India TOI timesofindia indiatimes com auto cars all new mahindra scorpio n india launch on 27th june biggest scorpio ever articleshow 91689231 cms Ulrich Lawrence 24 December 2009 2009 Was a Clunker Time to Cash It In The New York Times Retrieved 27 December 2009 Mahindra says it has dropped Global Vehicles as U S importer AutoWeek 27 August 2010 Retrieved 17 February 2014 a b Mahindra Planning Kit Assembly of Diesel Pickups To Avoid Chicken Tax Motor Trend Benson Kong 1 June 2009 Report Mahindra introduction to U S indefinitely delayed Autoblog 18 October 2010 Retrieved 19 October 2010 Global Vehicles USA Still Hopes to Sell Mahindra Truck by Spring pickuptrucks com 8 November 2010 Retrieved 12 January 2011 Edward Niedermeyer 30 December 2010 Mahindra Delay Explained New Pickup Model Coming The truth about cars Retrieved 12 January 2011 Golfen Bob 6 June 2012 Jilted Dealers Sue Indian Automaker SPEED Channel Fox Sports Archived from the original on 10 June 2012 Retrieved 6 June 2012 Mahindra opens Detroit s 1st car making plant in 25 years The Financial Express 20 November 2017 Retrieved 21 November 2017 America Mahindra Automotive North Mahindra Unveils New Off Road Vehicle ROXOR www prnewswire com Retrieved 22 March 2018 Mahindra amp Mahindra Defense Division Mahindra Corporate Web site Retrieved 5 December 2011 Gupta Ritvik 31 May 2020 Mahindra Armoured Vehicles The Indigenous Line of Defence The GoMechanic Blog Retrieved 23 March 2021 Gooptu Biswarup 21 March 2012 Govt s 26 cap for FDI in defence a challenge Dean McCumiskey CEO BAE Systems India The Economic Times Retrieved 9 October 2012 Make in India Mahindra Group bags multi million dollar aerospace deal with Airbus Economic Times 14 July 2018 Retrieved 8 May 2021 Mahindra amp Mahindra Energy Division Mahindra Corporate Website Retrieved 5 December 2011 Mahindra Powerol forays into gas genset segment The Hindu Businessline 11 April 2018 Retrieved 8 May 2021 Mahindra Powerol wins Deming Prize for 2014 IIFL 18 November 2014 Retrieved 8 May 2021 Farm Equipment Mahindra Corporate Website Retrieved 5 December 2011 Mahindra com Retrieved 5 February 2012 a b c d e Mahindra amp Mahindra Farm Equipment Division Mahindra Corporate Website Retrieved 5 December 2011 a b M amp M unit receives Deming award The Hindu 13 October 2003 Retrieved 2 February 2014 Press Release M amp M Tractors awarded the Deming for excellence in quality Mahindra Group Retrieved 2 February 2014 Mahindra s FES wins Japan quality medal Business Standard 5 February 2013 Retrieved 8 May 2021 Innovative Product Service GPIPSA Golden Peacock Awards Retrieved 8 May 2021 Mahindra amp Mahindra plans to add farm mechanisation products DNA 8 April 2014 Retrieved 8 May 2021 Mahindra launches new small tractor JIVO The Economic Times 10 April 2017 Retrieved 8 May 2021 Mahindra Sarpanch Plus tractor launched in Maharashtra Price power warranty Financial Express 22 June 2020 Retrieved 8 May 2021 Mahindra launches new potato planting machinery in Punjab UP Gujarat Tribune India 8 September 2020 Retrieved 8 May 2021 Mahindra s Farm Equipment Sector rolls out Krish e centres in Maharashtra Business Standard 2 April 2020 Retrieved 8 May 2021 Mahindra launches new Yuvo Tech tractor will be available in three models Free Press Journal 12 October 2021 Retrieved 14 January 2022 India s Mahindra opens first assembly plant in South Africa Reuters 25 May 2018 Retrieved 3 September 2021 Why auto cos Mahindra amp Mahindra and Honda name their products to ride on luck Economic Times 21 March 2013 Retrieved 18 June 2020 Mahindra wins Bombay Chamber Good Corporate Citizen Award MoneyControl com 25 September 2007 Retrieved 2 February 2014 FM tells corporates to embrace PM s social charter The Hindu 17 May 2008 Retrieved 2 February 2014 FICCI SEDF CSR Award 2007 PDF FICCI SEDF 16 May 2008 Archived from the original PDF on 2 September 2013 Retrieved 2 February 2014 Samsung is India s most trusted brand followed by Sony Tata Business Standard 29 January 2014 Retrieved 2 February 2014 Samsung beats Nokia to become India s most trusted brand of 2014 DNA India 30 January 2014 Retrieved 2 February 2014 The Machinist on M amp M winning the Japan Quality Medal Archived 8 June 2009 at the Wayback Machine additional text Reputation Institute Global 200 Forbes 4 June 2008 Retrieved 2 February 2014 http www bluebytes info BlueBytes UserGuide Reputation Benchmark Study pdf bare URL PDF Blue Bytes Bluebytes info Retrieved 20 October 2018 Mahindra wins top Corporate Governance and CSR awards at Asiamoney Awards 2016 Auto News Press 11 January 2017 Retrieved 1 June 2021 Here Are the Winners of the 2017 TIME India Awards Time 27 January 2017 Retrieved 1 June 2021 Mahindra s Igatpuri plant becomes India s first carbon neutral facility Autocar 30 November 2018 Retrieved 28 May 2021 Mahindra s Igatpuri plant India s first Carbon Neutral Facility Here s what it means Financial Express 4 December 2018 Retrieved 1 June 2021 Seven Mahindra amp Mahindra plants bag JIPM awards Autocar 22 March 2018 Retrieved 1 June 2021 Interbrand unveils 2019 Best Indian Brands Celebrates Brave Growth amidst Change Interbrand Retrieved 1 June 2021 RIL HDFC among 57 Indian companies on Forbes Global 2000 list Economic Times 13 June 2019 Retrieved 1 June 2021 Fortune s 2019 Change the World List Companies to Watch Fortune 19 August 2019 Retrieved 1 June 2021 Most Trusted Brands Of India 2021 CNBCTV18 12 April 2021 Retrieved 1 June 2021 External links EditPortals Companies Cars Wikimedia Commons has media related to Mahindra and Mahindra Official website Retrieved from https en wikipedia org w index php title Mahindra 26 Mahindra amp oldid 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