MX Player

MX Player is an Indian video streaming and video on demand platform,developed by MX Media (formerly J2 Interactive^[1][2]). It has over 280 million users globally.^[3][4] The platform currently operates on an ad-supported model.This video streaming app has a streaming library of over 150,000 hours in 11 languages. It is available on iOS, Android and the web.

MX Player

Type of business	Public
Type of site	Video On Demand Music Games
Available in	11 languages
List of languages Bengali, Bhojpuri, Tamil, English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Telugu
Headquarters	Mumbai, India
Area served	As Video Player: Worldwide As OTT: Only in India
Owner	Times Internet
Created by	MX media (formerly J2 Interactive)
Key people	Karan Bedi (chief executive officer) Abhishek Joshi (SVP & head of marketing and business partnerships) Nikhil Gandhi (chief operating officer) Gautam Talwar (chief content officer) $ 56 million earning
Parent	The Times Group
URL	www.mxplayer.in
Launched	As video player: 18 July 2011 As OTT: 20 February 2019

In 2018, Times Internet acquired a majority stake in MX Player for $140 million.^[5]

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent.^[6][7]

History

Video player

MX Player was launched as a video player on 18 July 2011. It featured subtitle support and offline video viewing capabilities.

OTT platform

On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.^[8][9] In 2020, it tied up with Ullu App for adult content.^[10]

International expansion

Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to select markets, including the United States, United Kingdom,Australia, New Zealand, Pakistan, Bangladesh and Nepal.^[11] Elsewhere, it is still a video player.

Potential acquisition by Amazon

In February 2023, it was reported that Amazon is in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.^[12]

List of original shows

Year	Title	Genre(s)	Premiere	Seasons / Episodes	Language(s)
					Original	Dub
2019	Famously Filmfare Season 2 (Bollywood)	Talk Show	19 February 2019	1 Season, 10 Episodes	Hindi
2019	Famously Filmfare (Tollywood)	Talk Show	19 February 2019	1 Season, 10 Episodes	Telugu
2019	Famously Filmfare (Kollywood)	Talk Show	19 February 2019	1 Season, 5 Episodes	Tamil
2019	Famously Filmfare (Sandalwood)	Talk Show	19 February 2019	1 Season, 6 Episodes	Kannada
2019	Famously Filmfare (Mollywood)	Talk Show	19 February 2019	1 Season, 6 Episodes	Malayalam
2019	Famously Filmfare (Bengali)	Talk Show	19 February 2019	1 Season, 11 Episodes	Bengali
2019	Famously Filmfare (Punjabi)	Talk Show	19 February 2019	1 Season, 10 Episodes	Punjabi
2019	Famously Filmfare (Marathi)	Talk Show	19 February 2019	1 Season, 12 Episodes	Marathi
2019	Aafat	Comedy, Drama	19 February 2019	1 Season, 6 Episodes	Hindi
2019	F Buddies^[13]	Romance	25 March 2019	1 Season, 8 Episodes	Tamil / English	Telugu, Hindi
2019	Love Ok Please	Travel Reality Show	25 March 2019	1 Season, 14 Episodes
2019	Kiski Sarkar	Comedy	15 April 2019	1 Season, 5 Episodes	Hindi
2019	Express Yourself	Music	26 April 2019	1 Season, 4 Episodes	Hindi
2019	Bollywood Buzzinga S1	Game Show	4 May 2019	1 Season, 10 Episodes	Hindi
2019	Thinkistan	Drama	24 May 2019	1 Season, 23 Episodes	Hindi
2019	Aani Kay Hava	Romantic Comedy	28 June 2019	2 Seasons, 12 Episodes	Marathi	Hindi
2019	Bollywood Buzzinga S2	Game Show	16 August 2019	2 Seasons, 26 Episodes	Hindi
2019	Once A Year	Romance	20 September 2019	1 Season, 6 Episodes	Marathi
2019	Pandu	Comedy	20 September 2019	1 Season, 6 Episodes	Marathi
2019	Hello Mini	Thriller	1 October 2019	3 Season, 35 Episodes	Hindi
2019	Shaadi Fit	Reality	15 November 2019	1 Season, 11 Episodes	Hindi
2019	Hey Prabhu!	Comedy, Drama	14 November 2019	1 Season, 6 Episodes	Hindi	Tamil
2019	Cheesecake	Drama	29 November 2019	1 Season, 5 Episodes	Hindi
2019	Queen^[14]	Historical Drama	14 December 2019	1 season, 11 episodes	Tamil	Telugu, Hindi, Bengali
2019	The Untamed	Historical , Drama , LGBT , Mysterise	Adapted from : Mo Dao Zu Shi	50 Episodes	Chinese	Hindi
2020	Pawan & Pooja	Romance, Drama	14 February 2020	1 Season, 10 Episodes	Hindi	Telugu, Tamil
2020	Ek Thi Begam	Action, Thriller	15 April 2020	1 Season, 10 Episodes	Marathi	Hindi
2020	Bhaukaal^[15]	Drama, Action	6 March 2020	2 Season, 20 Episodes	Hindi	Telugu, Tamil
2020	Samantar^[16]	Suspense, Drama	13 March 2020	1 Season, 9 Episodes	Marathi	Hindi, Telugu and Tamil
2020	Mastram	Comedy, Fantasy	30 April 2020	1 Season, 10 Episodes	Hindi	Telugu, Tamil
2020	Raktanchal	Crime	28 May 2020	1 Season, 9 Episodes	Hindi	Telugu
2020	Times of Music	Music, Reality Show	20 June 2020	1 Season, 11 Episodes	Hindi
2020	Dangerous^[17]	Crime, Drama	14 August 2020	1 Season, 7 Episodes	Hindi	Telugu, Tamil
2020	Aashram^[18]	Crime, Drama	28 August 2020	3 Seasons, 28 Episodes	Hindi	Telugu, Tamil
2020	Basement Company	Web Series	19 February 2020	1 Season, 5 Episodes	Hindi
2020	High	Crime	7 October 2020	1 Season	Hindi
2020	Bullets	Action	30 October 2020	1 Season	Hindi	Telugu, Tamil
2020	Beehad Ka Baghi	Crime	27 November 2020	1 season,5 Episodes	Hindi
2020	Pati Patni Aur Panga	Romance, Drama	12 December 2020	1 Season	Hindi	Telugu, Tamil
2020	The Missing Stone	Horror	25 December 2020	1 season, 5 episodes	Hindi
2021	Chakravyuh – An Inspector Virkar Crime Thriller	Crime, Thriller	12 March 2021	1 Season, 8 Episodes	Hindi	Telugu
2021	Bisaat	Mystery, Thriller	15 April 2021	1 season, 8 episodes	Hindi
2021	Indori Ishq	Romantic Comedy	10 June 2021	1 season, 9 episodes	Hindi
2021	Chhatrasal^[19]	Historical Drama, War	29 July 2021	1 Season, 20 Episodes	Hindi
2021	Nakaab	Crime, Thriller	12 September 2021	1 season, 8 episodes	Hindi	Marathi, Tamil, Telugu
2021	Sanak Ek Junoon	Thriller	16 October 2021	1 season 8 episodes	Hindi
2021	Matsya Kaand	Crime Thriller	18 November 2021	1 season	Hindi	Punjabi,Tamil,Telugu
2022	Campus Diaries	Comedy	7 January 2022	1 Season	Hindi
2022	Anamika	Action, Thriller	10 March 2022	1 season, 8 episodes	Hindi	Malayalam,Tamil,Telugu,kannada, Bengali,Marathi
2022	Miya, Biwi aur Murder	Crime, Thriller	1 July 2022	1 season, 9 episodes	Hindi
2022	Shiksha Mandal	Crime , Drama	9 September 2022	1 season	Hindi
2022	Tu Zakhm Hai	Romantic , Thriller	15 October 2022	1 season	Hindi

MX TakaTak

In July 2020, MX Player launched the short video app MX TakaTak.^[20][21] As of 24 March 2021, the app has more than 100 million active users.^[22] MX Takatak to merge with ShareChat’s Moj to create India's largest short video platform ^[23]

References

1. "Times Internet buys MX Player for Rs 1,000 crore". The Economic Times. 28 June 2018. Retrieved 30 June 2020.
2. Ramachandran, Naman (5 December 2018). "ATF: MX Player Reveals Ambitious Plans as India Streamer (EXCLUSIVE)". Variety. Retrieved 30 June 2020.
3. "India's MX Player expands to US, UK and other markets in international push". TechCrunch. Retrieved 30 June 2020.
4. "MX Player top entertainment app in India in 2019". The New Indian Express. Retrieved 30 June 2020.
5. "India's Times Internet buys popular video app MX Player for $140M to get into streaming". TechCrunch. Retrieved 27 June 2020.
6. "Tencent leads $111M investment in India's video streaming service MX Player". TechCrunch. Retrieved 30 June 2020.
7. "Deal Street: Tencent Enters India's Video Streaming Space With $110-Million Investment". BloombergQuint. Retrieved 30 June 2020.
8. "MX Player inks content deal with Paramount Pictures and Sony Pictures Television India". @businessline. 6 April 2020. Retrieved 30 June 2020.
9. Bhushan, Nyay (31 October 2019). "China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player". The Hollywood Reporter. Retrieved 3 November 2020.
10. "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
11. "India's MX Player expands to US, UK and other markets in international push". finance.yahoo.com. Retrieved 30 June 2020.
12. Singh, Manish (10 February 2023). "Amazon in talks to buy Indian video giant MX Player". TechCrunch. Retrieved 13 February 2023.
13. MX Player launches the trailer of f*ck buddies - Mumbai Live
14. "Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan". www.thenewsminute.com. 1 December 2019. Retrieved 18 May 2020.
15. "If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!". The Economic Times.
16. "All You Need To Know About Swwapnil Joshi and Tejaswini Pandit's Samantar – Times of India". The Times of India. 11 March 2020. Retrieved 31 March 2020.
17. "Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller". 6 August 2020.
18. "Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series". Hindustan Times. 17 August 2020.
19. "Chhatrasal trailer out. Ashutosh Rana, Jitin Gulati's web series to premiere on July 29". India Today. 21 July 2021. Retrieved 12 August 2021.
20. Mittal, Aarzoo (9 July 2020). "Tencent-backed MX Player launches short video app MX TakaTak". Entrackr. Retrieved 24 January 2021.
21. "What is TakaTak? Know all about it". The Economic Times. Retrieved 24 January 2021.
22. Studio, HT Brand (30 December 2020). "Short format video app MX TakaTak is launching Rs. 100 crore creator fund". mint. Retrieved 24 January 2021.
23. "MX Takatak to merge with ShareChat's Moj to create India's largest short video platform". The Economic Times.