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Wikipedia

L'Oréal

October 27, 2023

"Loreal" redirects here. For its use as an adjective, see Lore (anatomy) and Folklore.

L'Oréal S.A. (French: [l‿ɔʁe.al]) is a French personal care company headquartered in Clichy, Hauts-de-Seine,[2] with a registered office in Paris.[3] It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.[4]

L'Oréal S.A.
TypeSociété Anonyme
Euronext Paris: OR
CAC 40 component
ISINFR0000120321
IndustryConsumer goods
Founded30 July 1909; 114 years ago (1909-07-30)
FounderEugène Schueller
Headquarters
Clichy
,
France
Area served
Worldwide
Key people
Products
Revenue €38.26 billion (2022)[1]
€7.45 billion (2022)[1]
€4.59 billion (2021)[1]
Total assets €43.81 billion (2019)[1]
Total equity €29.42 billion (2019)[1]
Number of employees
88,000 (2019)[1]
Subsidiaries
Websitewww.loreal.com

History edit

Founding edit

In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a young French chemist, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers.[5][6] On 31 July 1909, Schueller registered his company,[7] the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists; the team continued to grow with 100 by the year 1950, and 1,000 by the year 1984; as recently as 2021, there was an estimated total of 85,252 worldwide.[8]

Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement), which in Occupied France supported the Vichy collaboration with the Germans.[9] L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation.[10][11]

L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L'Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to supermarkets, health/beauty outlets, pharmacies, and direct mail.[5][6]

Recent History edit

In 2017, Liliane Bettencourt the daughter of the founder of L'Oreal, passed away and left the business to her daughter, Francoise Bettencourt Meyers.[5]

Media edit

In 1988–89, L'Oréal controlled the film company Paravisión, whose properties included the Filmation and De Laurentiis libraries. StudioCanal acquired the Paravision properties in 1994.[citation needed]

Acquisitions edit

L'Oréal currently owns 36 brands and continues to grow. As of October 4, 2021, the company registered 497 patents.[12]

L'Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis.[13]

On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £562 million.[citation needed]

In May 2008, L'Oréal acquired YSL Beauté for $1.8 billion.[14]

In January 2014, L'Oréal finalized the acquisition of major Chinese beauty brand Magic Holdings for $840 million.[15]

In February 2014, L'Oréal agreed to buy back 8% of its shares for €3.4bn from Nestlé. As a result, Nestlé's stake in L'Oréal was reduced from 29.4% to 23.29%, while the Bettencourt Meyers family's stake increased from 30.6% to 33.2%. Nestlé has owned a stake in L'Oreal since 1974, when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L'Oreal, who was trying to prevent French state intervention.[citation needed]

In February 2014, Shiseido agreed to sell its Carita and Decléor brands to L'Oréal for €227.5 million (US$312.93 million (2014)).[16]

In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered.[17]

In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount.[18]

In September 2014, L'Oréal acquired the multi-cultural brand Carol's Daughter.[19]

In July 2016, L'Oréal agreed to acquire IT Cosmetics for $1.2 billion.[20]

In March 2018, L'Oréal acquired the beauty augmented reality company ModiFace.[21]

In May 2018, L'Oréal announced a new beauty and fragrance partnership with Valentino.[22]

In December 2020, L'Oréal announced signing of an agreement for the acquisition of Takami Co, a Japanese company that markets the a premium skincare brand Takami, particularly famous for its iconic product, the Skin Peel pre-serum.[23]

In December 2021, L'Oréal announced the acquisition of the vegan skincare brand Youth to the People.[24][25]

In April 2023, L'Oréal purchased Australian luxury cosmetics brand Aesop for US$2.53 billion.[26][27][28] In August 2023, it was announced the acquisition had been completed.[29]

Marketing edit

In Kosovo, during the growth years of the mail-order business, L'Oréal and 3 Suisses founded Le Club des Créateurs de Beauté for mail-order sales of cosmetic products, with brands including Agnès b., Commence and Professeur Christine Poelman among others. In March 2008, L'Oréal acquired 3 Suisse's stake, taking sole control of the company.[30] In November 2013, L'Oréal announced that Le Club des Créateurs de Beauté would cease activity in the first half of 2014.[31]

Since 1997, L'Oréal has been an official partner of The Cannes Film Festival.[32] In the years of L'Oréal sponsorship, many L'Oréal ambassadors walked the red carpet of the Cannes Film Festival. In 2017, L'Oréal beauty ambassadors, including Julianne Moore, Susan Sarandon, Andie MacDowell, and Eva Longoria, were responsible for the film selection for the outdoor cinema during the Cannes Film Festival.[33]

L'Oréal's advertising slogan, "Because I'm worth it", was created by a 23-year-old English art director and introduced in 1973 by the model and actress Joanne Dusseau.[34] In the mid-2000s, this was replaced by "Because you're worth it". In late-2009, the slogan was changed again to "Because we're worth it" following motivation analysis and consumer psychology research of Maxim Titorenko.[citation needed]

In November 2012, L'Oréal inaugurated the largest factory in the Jababeka Industrial Park, Cikarang, Indonesia, with a total investment of US$100 million.[35] The production will be absorbed 25 percent by the domestic market and the rest will be exported. In 2010, significant growth occurred in Indonesia with a 61 percent increase of unit sales or 28 percent of net sales.[36]

In November 2020, chief digital officer Lubomira Rochet reported in a video conference of the growing importance of e-commerce for the company, remarking that e-commerce makes 24% of their turnover in the third quarter of the year. Rochet stated as well that this 24% of the turnover "made it possible to offset 50% of the losses due to the closing of physical stores this year".[37]

In 2023, the L'Oréal Foundation and UNESCO presented a medal of honor and a financial endowment to three women researchers who had to leave their countries, and whose courage, resilience and commitment to science are considered inspriing.[38][39][40]

List of spokespeople edit

L'Oréal Paris has a group of ambassadors, artists, actresses, and activists referred to as the L'Oréal Paris "Dream Team".[41]

Corporate affairs edit

Head office edit

L'Oréal Group has its head office in the Centre Eugène Schueller in Clichy, Hauts-de-Seine, close to Paris.[70] The building, constructed in the 1970s from brick and steel, replaced the former Monsavon factory, and employees moved into the facility in 1978. 1,400 employees work in the building.[71] In 2005, Nils Klawitter of Der Spiegel said "the building, with its brown glazed façade of windows, is every bit as ugly as its neighbourhood." Klawitter added that the facility "gives the impression of a high-security zone" due to the CCTV cameras and security equipment. The world's largest hair salon is located inside the head office building. As of 2005, 90 hairdressers served 300 women, including retirees, students, and unemployed people, per day; the customers are used as test subjects for new hair colours.[72]

International units include:

  • L'Oréal USA, changed from Cosmair in 2000[73] - has its headquarters in New York City, and is responsible for operations in the Americas.[74]
  • L'Oréal Canada Incorporated - Canadian operations, based in Montreal
  • L'Oréal Australia - head office is in Melbourne
  • L'Oréal Nordic - head office is in Copenhagen, Denmark
  • L'ORÉAL Deutschland GmbH - legal seat is in Karlsruhe, head office is in Düsseldorf[75]

Research and development facilities edit

L'Oréal has 21 worldwide research and development centers: three global centers in France: Aulnay, Chevilly and Saint-Ouen. Six regional poles include one in the United States: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; in 2005, one was established in Shanghai, China, another in India: Mumbai, one other regional pole in Brazil: Rio de Janeiro and, lastly, another was established in South Africa: Johannesburg.[76]

Corporate governance edit

Jean-Paul Agon is the chairman and Nicolas Hieronimus the chief executive officer of L'Oréal.[77][78] Françoise Bettencourt Meyers and Paul Bulcke are vice chairmen of the board of directors.[78]

Stockholders edit

As of 31 December 2020:[79]

  • Breakdown of share ownership: 33.17% by the Bettencourt family, 23.20% by Nestlé, 29.6% by international institutional investors, 7.87% by French institutional investors, 4.59% by individual shareholders, 1.57% by employees.

Business figures edit

 
Countries with L'Oréal products available

In 2003, L'Oréal announced its 19th consecutive year of double-digit growth. Its consolidated sales were €14.029 bn and net profit was €1.653 bn. 96.7% of sales derived from cosmetic activities and 2.5% from dermatological activities. L'Oréal has operations in over 130 countries, employing 50,500 people, 24% of which work in France. 3.3% of consolidated sales is invested in research and development, which accounts for 2,900 of its employees. In 2003, it applied for 515 patents. It operates 42 manufacturing plants throughout the world, which employ 14,000 people.

  • Cosmetics sales by division breakdown: 54.8% from consumer products at €7.506 bn, 25.1% from luxury products at €3.441 bn, 13.9% from professional products at €1.9 bn, and 5.5% from active cosmetics at €0.749 bn.
  • Cosmetic sales by geographic zone breakdown: 52.7% from Western Europe at €7.221 bn, 27.6% from North America at €3.784 bn, 19.7% from rest of the world at €2.699 bn.

In 2007, L'Oréal was ranked 353 in the Fortune Global 500.[80] The company had earned $2,585 million on sales of $19,811 million. There were 60,850 employees.[80]

By 19 March 2016, the company had a share value of 89,542 million euros, distributed in 562,983,348 shares. Its reported operating profit in 2016 was €4.54 bn, based on revenue of €25.8 bn.[81]

Financial data in € billions[82]
Year 2013 2014 2015 2016 2017 2018 2019 2020 2021
Revenue 22.977 22.532 25.257 25.837 26.024 26.937 29.874 27.992 32.288
Net Income 2.958 4.910 3.297 3.106 3.586 3.895 3.750 3.563 4.597
Assets 31.298 32.063 33.711 35.630 35.339 38.458 43.810 43.607 43.013
Employees 77,452 78,611 82,881 89,331 82,606 86,030 87,974 85,392 85,412

Joint ventures and minority interests edit

L'Oréal holds 10.41% of the shares of Sanofi-Aventis, the world's number three and Europe's number one pharmaceutical company. The Laboratoires Innéov is a joint venture in nutritional cosmetics between L'Oréal and Nestlé; they draw on Nestlé's knowledge in the fields of nutrition and food safety.

Corporate social responsibility edit

Group-wide sustainability plan edit

In 2013, L'Oréal announced a new sustainability plan it called "Sharing Beauty With All", committing to reduce the environmental impact of all products. According to Marketing Week, L'Oréal's pledges included "aiming for 100 per cent of its products to have an environmental or social benefit; reducing the company's environmental footprint by 60 per cent; empowering “every L’Oréal consumer to make sustainable consumption choices while enhancing the beauty of the planet”; and giving L’Oréal employees access to healthcare, social protection and training wherever they are in the world."[83]

In 2021, L'Oréal launches a new sustainability plan "L'Oréal for the future"[84] which contains a series of goals to achieve within 2030 on topics such as biodiversity, resource management, climate change and circularity.

Sustainable development edit

In 2009, L'Oréal declared their intention to cut greenhouse gas emissions, water consumption, and waste by 50% over the period 2005-2015[85] – a reduction in carbon dioxide emissions that is to be in part achieved by the use of solar panels, biogas and electricity and hot water produced from the combustion of methane gas recovered from agricultural waste.[86] In 2012, the company declared a 37.1% reduction in CO2 emissions, a 24% reduction in water consumption and a 22% deduction in transportable waste, and was named a sector leader by Climate Counts for its practices and achievements in the management of carbon emissions.[87] In 2014, L'Oréal made the commitment to ensure that none of its products were linked to deforestation, and to source 100% renewable raw materials by 2020.[88] The group was included in the Corporate Knights "Global 100" list of the 100 most sustainable companies.[88] In March 2023, L'Oréal announced its investment in Genomatica (Geno), a biotechnology company, to develop and manufacture 'biotechnology-based alternatives' to critical constituents in the formulation of 'cosmetic, personal care and cleaning products'.[89][90]

Position on animal testing edit

Since the 1980s, L'Oréal has invested €900 million in researching alternatives to animal testing for product safety, using methods such as reconstructed skin models, such as the Episkin model[91] at their research centres in Gerland, France, and Pudong, China.[92]

Nevertheless, this is complicated by markets such as China,[93] where it is difficult to get sell a beauty product without it being tested by animals.[94] Cosmetics by brands such as The Body Shop, which refuse to do animal testing, are thus not sold in China.

In 2013, L'Oréal was part of a consortium calling on the EU to invest more in research on alternatives to animal testing.[95]

Promoting new methods for plastic recycling edit

In 2020, L'Oreal announced a cooperation with French biochemistry pioneer Carbios, aiming to establish a method of dissolving plastic waste by using enzymes.[96][97]

Ukraine war edit

In 2022, L’Oréal Paris donated €1 million ($1.09 million) to charities supporting refugees from the 2022 Russian invasion of Ukraine.[98][99] L’Oréal Paris also suspended all commercial activity in Russia, both retail and wholesale.[100][98] The company also supplies hygiene products to hospitals, maternity homes, centers with forcibly displaced persons, homes for the elderly, the military, etc.[101] L’Oréal Paris financially support employees in Ukraine, guaranteeing the payment of wages and providing additional financial assistance, and provide accommodation for employees who are abroad and assist with temporary employment in other L'Oréal branches.[102]

Community involvement and awards edit

In 2014, L'Oreal was listed 61st among 1200 of India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[103]

In 2008, L'Oréal was named Europe's top business employer by the European Student Barometer,[104] a survey conducted by Trendence that covers 20 European countries and incorporates the responses of over 91,000 students.

The L'Oréal-UNESCO Awards for Women in Science was established to improve the position of women in science by recognizing outstanding women researchers who have contributed to scientific progress.

The awards are a result of a partnership between the French cosmetics company L'Oréal and the United Nations Educational, Scientific and Cultural Organization (UNESCO) and carry a grant of US$100,000 for each laureate.

The same partnership awards the UNESCO-L'Oréal International Fellowships, providing up to US$40,000 in funding over two years to fifteen young women scientists engaged in exemplary and promising research projects.[105]

L'Oréal organises the yearly L'Oréal Brandstorm, a business game for students in 46 countries. The game is related to marketing and has a first prize of $10,000, the second prize of $5,000 and the third prize of $2500.

L'Oréal is also a founding member of the "Look Good ... Feel Better" project, a charity which was formed over 16 years ago to help women combat the visible side effects of cancer treatment.

L'Oréal also holds a global competition known as "L'Oréal Brandstorm" each year to invite students from around the world to be creative, innovative, and build their own business plans based around different topics (for example: Brandstorm 2019 was about sustainability).

In 2015, Standard Ethics Aei gave a rating to L'Oreal in order to include it in its Standard Ethics French Index.[106]

Research and innovation edit

Episkin edit

Episkin is a reconstructed skin model developed by engineers at L'Oréal France to provide an alternative to animal testing.[107] Human skin cells leftover from breast surgery[107] are developed under in vitro laboratory conditions to form sheets of reconstructed skin.[108] This has advantages over animal testing other than the sparing of animals: it can be adapted to create reconstructions of a range of skin colors, as well as younger and older skin, meaning that safety tests give more relevant results for humans.[108] In 2006, the Episkin division acquired SkinEthic, a leading tissue engineering company.[109]

The aim for L'Oréal is to produce products that cater to their diverse customers specifically, in the emerging markets that currently account for 53% of the entire global beauty market.[110] Through these research methods L'Oréal aims to tap into one billion new consumers[110] in these markets for the upcoming years.

In 2003, the L'Oréal Institute for Ethnic Hair & Skin Research was inaugurated in Chicago to continue their research on African American hair and skin among other ethnicities.[111] The L'Oréal Group opened the Predictive Evaluation Center in Lyon, France in 2011. This center is devoted to evaluating the quality of the products without testing on animals.[112] Additionally, L'Oréal built an international "Consumer Insights" division as well as, regional Research and Innovation centres in six countries: Japan, China, India, the United States, Brazil, and France.[113] The aim of these centres is to collect information on their diverse consumers in order to develop products according to their various needs. In 2011, L'Oréal announced its intention to build a Research and Innovation Center in Bom Jesus Island Rio de Janeiro, Brazil. Estimated at 30 million euros (70 million reais), this project is expected to create about 150 jobs by 2015.[114]

The L'Oreal Global Hair Research Centre, a facility in Paris Saint-Ouen, opened in March 2012. It serves as the headquarters for the international departments of hair color, hair care, and hairstyling. One of the largest investments in company R&I history, the 25,000m² Centre hosts 500 employees. These include chemists, physical-chemists, opticians, materials scientists, metrologists, rheologists, computer scientists, and statisticians. The facility offers automation, modelling, and sensory evaluation.[115]

Human skin 3D printing edit

L'Oreal announced in May 2015 that it was partnering with bioprinting startup Organovo to figure out how to 3D print living, breathing derma that can be used to test products for toxicity and efficacy. "We're the first beauty company that Organovo has worked with", said Guive Balooch, global vice president of L'Oreal's tech incubator.[116]

Modiface edit

On 16 March 2018, L'Oréal announced that it had acquired Modiface, a beauty tech company that uses augmented reality to allow users to digitally try on different makeup products and hairstyles.[117] Later in 2020, L'Oréal Paris introduced their first line of virtual makeup for social media platforms called "Signature Faces", an augmented reality filter for Instagram, Snapchat, Snap Camera, and Google Duo. It was in part marketed as a way to engage consumers spending more time online due to the pandemic, as well as a way for consumers to try on makeup at home for online shopping.[118]

Perso edit

This smart device creates custom formulas for lipstick, foundation, and skin care.[119] Customers can use it through the Perso app, which uses AI technology, and is expected to get launched in 2021.[120]

Hapta edit

At CES 2023, L'Oréal introduced its newly developed innovation, Hapta.[121][122] This product, Hapta, consists of a 'computerized makeup applicator' which is devoted to people with limited hand and arm mobility.[121] Indeed, it facilitates for them the process of applying lipstick.[123] This new applicator would able to 'mimic' different movements of a beauty routine through 'customizable accessories'.[124] The motive behind this innovation is to meet the beauty needs of people with limited hand and arm mobility.[121] According to L'Oréal, Hapta is expected to be launched by Lancôme in 2023.[124]

L'Oréal brow magic edit

Another innovation by L'Oréal was announced at CES 2023 which is L'Oreal Brow Magic.[121] This innovation is considered to be the 'first at-home' electronic applicator to facilitate eyebrow-makeup.[121] In fact, it offers its users with immediate special and 'bespoke' brows.[121]

Controversy edit

Involvement in conflicts edit

Eugène Schueller, the company's founder, was accused of being a Nazi sympathizer.[125] L'Oréal concedes that Schueller was an antisemitic fascist.[126] He was also a member of La Cagoule, which supported the Vichy regime, and was a violent, pro-fascist and anti-communist organisation. Eugène bankrolled La Cagoule and some meetings of La Cagoule were held at L'Oréal headquarters. Some of the criminal activities perpetrated by La Cagoule include firearms transportation, assassinating a former minister, and firebombing six synagogues.[127][128]

Other controversy arose when Jean Frydman, a shareholder and board member of Paravision, a film subsidiary of L'Oréal, was fired. He claims that he was let go because L'Oréal wanted to avoid an Arab boycott of businesses associated with Jews. In turn, Frydman decided to expose the past of L'Oréal executives. André Bettencourt who married Schueller's daughter, Liliane Bettencourt, and became deputy chairman for L'Oréal, wrote 60 articles for La Terre Française. La Terre Française was an antisemitic Nazi propaganda sheet. André has admitted ownership of the propaganda but claimed he was poisoned by the Vichy regime and said, "I have repeatedly expressed my regrets concerning them in public and will always beg the Jewish community to forgive me for them."[127] André Bettencourt also sheltered Schueller and several collaborators from the French Resistance after Liberation.[128] It was also revealed that Eugène Schueller hired Jacques Correze, who was the honorary head of L'Oréal's U.S. affiliate, Cosmair, and was involved with La Cagoule.[126]

Further controversy arose when it was revealed that L'Oréal had its German headquarters for over 30 years, before being sold in 1991, on land confiscated from a Jewish family during World War II. The Jewish family has been battling for restitution from the company for three generations, the latest of which is Edith Rosenfelder, a Holocaust survivor. Fritz Rosenfelder was forced to sell the house to a Nazi official, of which the family never received the proceeds of the sale. Instead, the family was deported. The Allies passed Jewish restitution legislation which states that transactions with Nazis, even if appearing to be with the owner's consent, can be considered invalid. As the land was sold to an offshoot of L'Oréal, which was later bought out in 1961 by L'Oréal, the company claims that it is not responsible for anything that happened before then. The basis for Rosenfelder's argument is that since the original sale was illegal, all subsequent sales are equally unlawful. There was restitution paid in 1951 to the Jewish Restitution Successor Organization, though this was done without the family's consent and none of the money ever reached the family. A book by Monica Waitzfelder, daughter of Edith Rosenfelder, published in French as L'Oréal a pris ma maison and in English as L'Oréal stole my house!, details how L'Oréal took over the Waitzfelder home in the German city of Karlsruhe (after the Nazis had engineered the removal of the family) to make it its German headquarters.[129] Monica Waitzfelder is quoted as saying, "All the other businesses which took Jewish property have since returned it, without any great debate. I don't understand why L'Oréal should be any different from the others." A case was brought before the Supreme Court in France, but the public prosecutor ruled that there could be no trial. As of 2007, she is bringing the case to the European Court of Human Rights.[128][129]

On 31 July 2014 during Operation Protective Edge launched by the Israel Defense Forces (IDF) in the Gaza Strip, the Israel advocacy organisation StandWithUs posted several Facebook photos of care packages, which they said were donated by Garnier Israel to female IDF soldiers.[130][131][132] This sparked several calls to boycott Garnier and L'Oréal worldwide.[133] As of 26 October 2023 no official statement was made by Garnier or L'Oréal regarding the donation.

On March 4, 2022, L'Oréal announced €1 million donation for relief support of Ukrainians who suffer from the 2022 Russian invasion of Ukraine.[134]

Animal testing edit

L'Oréal began in vitro tissue testing in 1979, and does not test any of its products or ingredients on animals anywhere in the world since 1989–14 years before it was required by regulation.[135] Controversy came from the fact that L'Oréal sells products in China, whose regulators conduct animal testing on cosmetics to be sold within its territory. Even though a ban on animal testing in China came into effect in January 2020, Chinese authorities still perform this practice for imported "ordinary" cosmetics.[136][137]

Following L'Oréal's 2006 purchase of The Body Shop, which does not support animal testing, The Body Shop's founder Anita Roddick was forced to defend herself against allegations of "abandoning her principles" over L'Oréal's involvement on animal testing. Calls were made for shoppers to boycott The Body Shop.[138] L'Oréal sold The Body Shop to Brazilian group Natura Cosméticos in 2017.[139]

Discrimination edit

On 11 August 2005, the Supreme Court of California ruled that former L'Oréal sales manager Elyse Yanowitz had adequately pleaded a cause of action for retaliatory termination under the California Fair Employment and Housing Act, and remanded the case for trial.[140] The case arose out of a 1997 incident in which Jack Wiswall, then the general manager for designer fragrances, allegedly told Yanowitz to fire a dark-skinned sales associate despite the associate's good performance. When Yanowitz refused, Wiswall pointed to a "sexy" blonde-haired woman and said, "God damn it, get me one that looks like that." Wiswall retired as president of the luxury products division of L'Oréal USA at the end of 2006.[140]

The company has recently faced discrimination lawsuits in France related to the hiring of spokesmodels and institutional racism. In July 2007, the Garnier division and an external employment agency were fined €30,000 for recruitment practices that intentionally excluded non-white women from promoting its hair wash, "Fructis Style".[141] L'Oréal is reported as saying the decision was "incomprehensible",[142] and would challenge the measure in court.

L'Oréal continues to sell skin whitening products, which have been criticized as "capitalising on women's insecurities due to colourism." They advertise these controversial products, which have been criticised for promoting a colonial attitude as well as having safety concerns,[143] on their website by claiming; "Achieve clear, translucent and radiant skin. Our skin whitening products work to fade dark spots and brighten skin to give you the fair, flawless complexion you desire."[144]

False advertising edit

In May 2007, L'Oréal was one of several cosmetic manufacturers (along with Clinique, Estee Lauder, Payot, Lancôme)[145] ordered by the Therapeutic Goods Administration in Australia to withdraw advertising regarding the wrinkle removal capabilities of their products.[146]

In the UK, L'Oréal has faced criticism from OFCOM regarding the truth of their advertising and marketing campaigns concerning the product performance of one of their mascara brands. In July 2007, the British Advertising Standards Authority attacked L'Oréal for a television advert on its "Telescopic" mascara, featuring Penélope Cruz, stating, "it will make your eyelashes 60% longer." In fact, it only made the lashes look 60% bigger, by separating and thickening at the roots and by thickening the tips of the lashes. They also failed to state that the model was wearing false eyelashes.[147]

In July 2011, the British Advertising Standards Authority took action against L'Oréal, banning two airbrushed Lancôme advertisements in the UK featuring actress Julia Roberts and supermodel Christy Turlington. The agency issued the ban after British politician Jo Swinson argued that the two ads misrepresented reality and added to the self-image problem amongst females in the UK. L'Oréal acknowledged that the photos had been airbrushed but argued that the two cosmetic products could actually produce the results depicted in the ads and that the results of the products had been scientifically proven.[148]

In June 2014, the company reached an agreement with the U.S. Federal Trade Commission not to make claims about its anti-aging products unless it had credible scientific evidence supporting the claims. The settlement followed an investigation by the commission into claims being made in relation to two products, which the commission described as "false and unsubstantiated".

L'Oréal has a team of 400 members of staff who post content to Facebook every day, according to Marc Menesguen, the company's chief marketing officer.[149]

Patent lawsuit edit

In July 2017, the University of Massachusetts Medical filed a patent lawsuit against L'Oréal. In August 2017, Dennis Wyrzykowski and his company, Carmel Laboratories LLC, joined the lawsuit. The two parties claimed that L'Oréal's brands used UMass' patented technology for skin creams with the chemical adenosine.[150] In 2021, a judge found the patents invalid. In 2022, the U.S. Appeals Court reversed the decision, stating that UMass could continue to purse its lawsuit.[151]

Corporate misconduct edit

L'Oréal was fined by Autorité de la concurrence in France in 2016 for price-fixing on personal hygiene products.[152]

Munroe Bergdorf edit

Main article: Munroe Bergdorf race row incident

In August 2017, L'Oréal dismissed Munroe Bergdorf, a mixed-race transgender model, after she responded to the Unite the Right rally in Charlottesville, Virginia, by stating in a Facebook post: "Honestly I don't have the energy to talk about the racial violence of white people any more. Yes ALL white people"; the post was also quoted as saying that "[white people's] existence, privilege and success as a race is built on the backs, blood and death of people of colour", "racism isn't learned, it's inherited and ... passed down through privilege" and that "white people" ought to "begin to admit that their race is the most violent and oppressive force of nature on Earth".[153] Shortly after terminating Bergdorf, L'Oréal released a statement claiming their commitment to "[support] diversity and tolerance towards all people irrespective of their race, background, gender and religion" and had terminated their partnership with Bergdorf because her comments were "at odds with those values".[154][155]

Amber Heard edit

In 2018, L'Oréal Paris hired Amber Heard as a Global Ambassador, also giving a special tribute to her.[156][157] In 2020, after a tape leaked of Heard admitting to having hit her ex-husband Johnny Depp, several petitions were filed requesting L'Oreal to fire her.[158][159][160] As of June 2021, L'Oreal continued to include Heard among a team of "ambassadors" that also includes Kate Winslet, Jane Fonda, Elle Fanning, and French singer-songwriter Yseult.[161] Heard was being sued in a defamation trial by her ex-husband, Johnny Depp in which he accused her of domestic abuse. She was found to have defamed her ex-husband with malice on June 2, 2022, by a jury; Heard is currently appealing her case.[162]

Brand portfolio edit

 
L'Oréal lipsticks
 
L'Oréal skincare product

Brands are generally categorized by their targeted markets, such as the mass, professional, luxury, and active cosmetics markets. The Body Shop and Galderma are directly attached to the head office. L'Oréal also owns interests in various activities such as fine chemicals, health, finance, design, advertising, and insurance.[163]

Consumer products division edit

L'Oréal luxe division edit

Professional products division edit

  • L'Oréal Technique
  • L'Oréal Professionnel, including ARTec and Innate
  • Kérastase (created by L'Oreal in 1964)
  • Kéraskin Esthetics, created by L'Oreal in 2007 and specialising in skin care professionals
  • Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000
  • Mizani, founded in 1991 and bought by L'Oreal in 2001
  • PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007
  • Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal in 1993
  • Shu Uemura Art of Hair
  • Carol's Daughter
  • Carita
  • Essie, founded in 1981 and acquired by L'Oreal in 2010[166]
  • Decléor[167]
  • Botanicals Fresh Care
  • Cheryl's Cosmeceuticals[168]

Active cosmetics division edit

  • Vichy
  • La Roche-Posay
  • Skinceuticals
  • Roger&Gallet - sold in 2020
  • Sanoflore
  • Dermablend
  • AcneFree
  • Ambi
  • CeraVe
  • Logocos since 2018

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oréal, loreal, redirects, here, adjective, lore, anatomy, folklore, french, ɔʁe, french, personal, care, company, headquartered, clichy, hauts, seine, with, registered, office, paris, world, largest, cosmetics, company, developed, activities, field, concentrat. Loreal redirects here For its use as an adjective see Lore anatomy and Folklore L Oreal S A French l ɔʁe al is a French personal care company headquartered in Clichy Hauts de Seine 2 with a registered office in Paris 3 It is the world s largest cosmetics company and has developed activities in the field concentrating on hair color skin care sun protection make up perfume and hair care 4 L Oreal S A TypeSociete AnonymeTraded asEuronext Paris OR CAC 40 componentISINFR0000120321IndustryConsumer goodsFounded30 July 1909 114 years ago 1909 07 30 FounderEugene SchuellerHeadquartersClichy FranceArea servedWorldwideKey peopleJean Paul Agon Chairman Francoise Bettencourt Meyers Vice Chairman Nicolas Hieronimus CEO ProductsCosmeticsskin careperfumehair colorhair careRevenue 38 26 billion 2022 1 Operating income 7 45 billion 2022 1 Net income 4 59 billion 2021 1 Total assets 43 81 billion 2019 1 Total equity 29 42 billion 2019 1 Number of employees88 000 2019 1 SubsidiariesGarnier Kiehl s Lancome Maybelline NYX Cosmetics CeraVe AcneFree Ambi Matrix Essentials AesopWebsitewww wbr loreal wbr com Contents 1 History 1 1 Founding 1 2 Recent History 1 3 Media 1 4 Acquisitions 2 Marketing 3 List of spokespeople 4 Corporate affairs 4 1 Head office 4 2 Research and development facilities 4 3 Corporate governance 4 4 Stockholders 4 5 Business figures 4 6 Joint ventures and minority interests 4 7 Corporate social responsibility 4 7 1 Group wide sustainability plan 4 7 2 Sustainable development 4 7 3 Position on animal testing 4 7 4 Promoting new methods for plastic recycling 4 7 5 Ukraine war 4 8 Community involvement and awards 5 Research and innovation 5 1 Episkin 5 2 Human skin 3D printing 5 3 Modiface 5 4 Perso 5 5 Hapta 5 6 L Oreal brow magic 6 Controversy 6 1 Involvement in conflicts 6 2 Animal testing 6 3 Discrimination 6 4 False advertising 6 5 Patent lawsuit 6 6 Corporate misconduct 6 6 1 Munroe Bergdorf 6 7 Amber Heard 7 Brand portfolio 7 1 Consumer products division 7 2 L Oreal luxe division 7 3 Professional products division 7 4 Active cosmetics division 8 References 9 External linksHistory editFounding edit In the early 20th century Eugene Paul Louis Schueller 1881 1957 a young French chemist developed a hair dye formula called Oreale Schueller formulated and manufactured his own products which he then decided to sell to Parisian hairdressers 5 6 On 31 July 1909 Schueller registered his company 7 the Societe Francaise de Teintures Inoffensives pour Cheveux Safe Hair Dye Company of France The guiding principles of the company which eventually became L Oreal were research and innovation in the field of beauty In 1920 the company employed three chemists the team continued to grow with 100 by the year 1950 and 1 000 by the year 1984 as recently as 2021 there was an estimated total of 85 252 worldwide 8 Schueller provided financial support and held meetings for La Cagoule at L Oreal headquarters La Cagoule was a violent French fascist leaning and anti communist group whose leader formed a political party Mouvement Social Revolutionnaire MSR Social Revolutionary Movement which in Occupied France supported the Vichy collaboration with the Germans 9 L Oreal hired several members of the group as executives after World War II such as Jacques Correze who served as CEO of the United States operation 10 11 L Oreal got its start in the hair color business but the company soon branched out into other cleansing and beauty products L Oreal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business hair color permanents hair styling body and skincare cleansers makeup and fragrance The company s products are found in a wide variety of distribution channels from hair salons and perfumeries to supermarkets health beauty outlets pharmacies and direct mail 5 6 Recent History edit In 2017 Liliane Bettencourt the daughter of the founder of L Oreal passed away and left the business to her daughter Francoise Bettencourt Meyers 5 Media edit In 1988 89 L Oreal controlled the film company Paravision whose properties included the Filmation and De Laurentiis libraries StudioCanal acquired the Paravision properties in 1994 citation needed Acquisitions edit L Oreal currently owns 36 brands and continues to grow As of October 4 2021 the company registered 497 patents 12 L Oreal purchased Synthelabo in 1973 to pursue its ambitions in the pharmaceutical field Synthelabo merged with Sanofi in 1999 to become Sanofi Synthelabo Sanofi Synthelabo merged with Aventis in 2004 to become Sanofi Aventis 13 On 17 March 2006 L Oreal purchased cosmetics company The Body Shop for 562 million citation needed In May 2008 L Oreal acquired YSL Beaute for 1 8 billion 14 In January 2014 L Oreal finalized the acquisition of major Chinese beauty brand Magic Holdings for 840 million 15 In February 2014 L Oreal agreed to buy back 8 of its shares for 3 4bn from Nestle As a result Nestle s stake in L Oreal was reduced from 29 4 to 23 29 while the Bettencourt Meyers family s stake increased from 30 6 to 33 2 Nestle has owned a stake in L Oreal since 1974 when it bought into the company at the request of Liliane Bettencourt the daughter of the founder of L Oreal who was trying to prevent French state intervention citation needed In February 2014 Shiseido agreed to sell its Carita and Decleor brands to L Oreal for 227 5 million US 312 93 million 2014 16 In June 2014 L Oreal agreed to acquire NYX Cosmetics for an undisclosed price bolstering its makeup offerings in North America where its consumer products unit has faltered 17 In September 2014 L Oreal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount 18 In September 2014 L Oreal acquired the multi cultural brand Carol s Daughter 19 In July 2016 L Oreal agreed to acquire IT Cosmetics for 1 2 billion 20 In March 2018 L Oreal acquired the beauty augmented reality company ModiFace 21 In May 2018 L Oreal announced a new beauty and fragrance partnership with Valentino 22 In December 2020 L Oreal announced signing of an agreement for the acquisition of Takami Co a Japanese company that markets the a premium skincare brand Takami particularly famous for its iconic product the Skin Peel pre serum 23 In December 2021 L Oreal announced the acquisition of the vegan skincare brand Youth to the People 24 25 In April 2023 L Oreal purchased Australian luxury cosmetics brand Aesop for US 2 53 billion 26 27 28 In August 2023 it was announced the acquisition had been completed 29 Marketing editIn Kosovo during the growth years of the mail order business L Oreal and 3 Suisses founded Le Club des Createurs de Beaute for mail order sales of cosmetic products with brands including Agnes b Commence and Professeur Christine Poelman among others In March 2008 L Oreal acquired 3 Suisse s stake taking sole control of the company 30 In November 2013 L Oreal announced that Le Club des Createurs de Beaute would cease activity in the first half of 2014 31 Since 1997 L Oreal has been an official partner of The Cannes Film Festival 32 In the years of L Oreal sponsorship many L Oreal ambassadors walked the red carpet of the Cannes Film Festival In 2017 L Oreal beauty ambassadors including Julianne Moore Susan Sarandon Andie MacDowell and Eva Longoria were responsible for the film selection for the outdoor cinema during the Cannes Film Festival 33 L Oreal s advertising slogan Because I m worth it was created by a 23 year old English art director and introduced in 1973 by the model and actress Joanne Dusseau 34 In the mid 2000s this was replaced by Because you re worth it In late 2009 the slogan was changed again to Because we re worth it following motivation analysis and consumer psychology research of Maxim Titorenko citation needed In November 2012 L Oreal inaugurated the largest factory in the Jababeka Industrial Park Cikarang Indonesia with a total investment of US 100 million 35 The production will be absorbed 25 percent by the domestic market and the rest will be exported In 2010 significant growth occurred in Indonesia with a 61 percent increase of unit sales or 28 percent of net sales 36 In November 2020 chief digital officer Lubomira Rochet reported in a video conference of the growing importance of e commerce for the company remarking that e commerce makes 24 of their turnover in the third quarter of the year Rochet stated as well that this 24 of the turnover made it possible to offset 50 of the losses due to the closing of physical stores this year 37 In 2023 the L Oreal Foundation and UNESCO presented a medal of honor and a financial endowment to three women researchers who had to leave their countries and whose courage resilience and commitment to science are considered inspriing 38 39 40 List of spokespeople editL Oreal Paris has a group of ambassadors artists actresses and activists referred to as the L Oreal Paris Dream Team 41 Laetitia Casta 1998 present 42 Eva Longoria 2005 present 43 Aishwarya Rai 2004 present Helen Mirren 2014 present 44 45 Luma Grothe 2015 present 46 Soo Joo 2015 present 47 Aja Naomi King 2017 present 48 Camilla Cabello 2017 present 49 Elle Fanning 2017 present 50 Amber Heard 2018 present 51 Andie MacDowell 2018 present 52 Duckie Thot 2018 present 53 Jaha Dukureh 2018 present 3 7 Celine Dion 2019 present 54 Cindy Bruna 2020 present 55 Katherine Langford 2020 present 56 Viola Davis 2021 present 57 Kate Winslet 2021 present 58 Yseult 2021 present 59 60 H E R 2022 present 61 Anushka Sharma 2022 present 62 63 64 Thuso Mbedu 2023 present 65 66 Kendall Jenner 2023 present 67 68 69 Corporate affairs editHead office edit L Oreal Group has its head office in the Centre Eugene Schueller in Clichy Hauts de Seine close to Paris 70 The building constructed in the 1970s from brick and steel replaced the former Monsavon factory and employees moved into the facility in 1978 1 400 employees work in the building 71 In 2005 Nils Klawitter of Der Spiegel said the building with its brown glazed facade of windows is every bit as ugly as its neighbourhood Klawitter added that the facility gives the impression of a high security zone due to the CCTV cameras and security equipment The world s largest hair salon is located inside the head office building As of 2005 90 hairdressers served 300 women including retirees students and unemployed people per day the customers are used as test subjects for new hair colours 72 International units include L Oreal USA changed from Cosmair in 2000 73 has its headquarters in New York City and is responsible for operations in the Americas 74 L Oreal Canada Incorporated Canadian operations based in Montreal L Oreal Australia head office is in Melbourne L Oreal Nordic head office is in Copenhagen Denmark L OREAL Deutschland GmbH legal seat is in Karlsruhe head office is in Dusseldorf 75 Research and development facilities edit L Oreal has 21 worldwide research and development centers three global centers in France Aulnay Chevilly and Saint Ouen Six regional poles include one in the United States Clark New Jersey one in Japan Kawasaki Kanagawa Prefecture in 2005 one was established in Shanghai China another in India Mumbai one other regional pole in Brazil Rio de Janeiro and lastly another was established in South Africa Johannesburg 76 Corporate governance edit Jean Paul Agon is the chairman and Nicolas Hieronimus the chief executive officer of L Oreal 77 78 Francoise Bettencourt Meyers and Paul Bulcke are vice chairmen of the board of directors 78 Stockholders edit As of 31 December 2020 79 Breakdown of share ownership 33 17 by the Bettencourt family 23 20 by Nestle 29 6 by international institutional investors 7 87 by French institutional investors 4 59 by individual shareholders 1 57 by employees Business figures edit nbsp Countries with L Oreal products availableIn 2003 L Oreal announced its 19th consecutive year of double digit growth Its consolidated sales were 14 029 bn and net profit was 1 653 bn 96 7 of sales derived from cosmetic activities and 2 5 from dermatological activities L Oreal has operations in over 130 countries employing 50 500 people 24 of which work in France 3 3 of consolidated sales is invested in research and development which accounts for 2 900 of its employees In 2003 it applied for 515 patents It operates 42 manufacturing plants throughout the world which employ 14 000 people Cosmetics sales by division breakdown 54 8 from consumer products at 7 506 bn 25 1 from luxury products at 3 441 bn 13 9 from professional products at 1 9 bn and 5 5 from active cosmetics at 0 749 bn Cosmetic sales by geographic zone breakdown 52 7 from Western Europe at 7 221 bn 27 6 from North America at 3 784 bn 19 7 from rest of the world at 2 699 bn In 2007 L Oreal was ranked 353 in the Fortune Global 500 80 The company had earned 2 585 million on sales of 19 811 million There were 60 850 employees 80 By 19 March 2016 the company had a share value of 89 542 million euros distributed in 562 983 348 shares Its reported operating profit in 2016 was 4 54 bn based on revenue of 25 8 bn 81 Financial data in billions 82 Year 2013 2014 2015 2016 2017 2018 2019 2020 2021Revenue 22 977 22 532 25 257 25 837 26 024 26 937 29 874 27 992 32 288Net Income 2 958 4 910 3 297 3 106 3 586 3 895 3 750 3 563 4 597Assets 31 298 32 063 33 711 35 630 35 339 38 458 43 810 43 607 43 013Employees 77 452 78 611 82 881 89 331 82 606 86 030 87 974 85 392 85 412Joint ventures and minority interests edit L Oreal holds 10 41 of the shares of Sanofi Aventis the world s number three and Europe s number one pharmaceutical company The Laboratoires Inneov is a joint venture in nutritional cosmetics between L Oreal and Nestle they draw on Nestle s knowledge in the fields of nutrition and food safety Corporate social responsibility edit Group wide sustainability plan edit In 2013 L Oreal announced a new sustainability plan it called Sharing Beauty With All committing to reduce the environmental impact of all products According to Marketing Week L Oreal s pledges included aiming for 100 per cent of its products to have an environmental or social benefit reducing the company s environmental footprint by 60 per cent empowering every L Oreal consumer to make sustainable consumption choices while enhancing the beauty of the planet and giving L Oreal employees access to healthcare social protection and training wherever they are in the world 83 In 2021 L Oreal launches a new sustainability plan L Oreal for the future 84 which contains a series of goals to achieve within 2030 on topics such as biodiversity resource management climate change and circularity Sustainable development edit In 2009 L Oreal declared their intention to cut greenhouse gas emissions water consumption and waste by 50 over the period 2005 2015 85 a reduction in carbon dioxide emissions that is to be in part achieved by the use of solar panels biogas and electricity and hot water produced from the combustion of methane gas recovered from agricultural waste 86 In 2012 the company declared a 37 1 reduction in CO2 emissions a 24 reduction in water consumption and a 22 deduction in transportable waste and was named a sector leader by Climate Counts for its practices and achievements in the management of carbon emissions 87 In 2014 L Oreal made the commitment to ensure that none of its products were linked to deforestation and to source 100 renewable raw materials by 2020 88 The group was included in the Corporate Knights Global 100 list of the 100 most sustainable companies 88 In March 2023 L Oreal announced its investment in Genomatica Geno a biotechnology company to develop and manufacture biotechnology based alternatives to critical constituents in the formulation of cosmetic personal care and cleaning products 89 90 Position on animal testing edit Since the 1980s L Oreal has invested 900 million in researching alternatives to animal testing for product safety using methods such as reconstructed skin models such as the Episkin model 91 at their research centres in Gerland France and Pudong China 92 Nevertheless this is complicated by markets such as China 93 where it is difficult to get sell a beauty product without it being tested by animals 94 Cosmetics by brands such as The Body Shop which refuse to do animal testing are thus not sold in China In 2013 L Oreal was part of a consortium calling on the EU to invest more in research on alternatives to animal testing 95 Promoting new methods for plastic recycling edit In 2020 L Oreal announced a cooperation with French biochemistry pioneer Carbios aiming to establish a method of dissolving plastic waste by using enzymes 96 97 Ukraine war edit In 2022 L Oreal Paris donated 1 million 1 09 million to charities supporting refugees from the 2022 Russian invasion of Ukraine 98 99 L Oreal Paris also suspended all commercial activity in Russia both retail and wholesale 100 98 The company also supplies hygiene products to hospitals maternity homes centers with forcibly displaced persons homes for the elderly the military etc 101 L Oreal Paris financially support employees in Ukraine guaranteeing the payment of wages and providing additional financial assistance and provide accommodation for employees who are abroad and assist with temporary employment in other L Oreal branches 102 Community involvement and awards edit In 2014 L Oreal was listed 61st among 1200 of India s most trusted brands according to the Brand Trust Report 2014 a study conducted by Trust Research Advisory a brand analytics company 103 In 2008 L Oreal was named Europe s top business employer by the European Student Barometer 104 a survey conducted by Trendence that covers 20 European countries and incorporates the responses of over 91 000 students The L Oreal UNESCO Awards for Women in Science was established to improve the position of women in science by recognizing outstanding women researchers who have contributed to scientific progress The awards are a result of a partnership between the French cosmetics company L Oreal and the United Nations Educational Scientific and Cultural Organization UNESCO and carry a grant of US 100 000 for each laureate The same partnership awards the UNESCO L Oreal International Fellowships providing up to US 40 000 in funding over two years to fifteen young women scientists engaged in exemplary and promising research projects 105 L Oreal organises the yearly L Oreal Brandstorm a business game for students in 46 countries The game is related to marketing and has a first prize of 10 000 the second prize of 5 000 and the third prize of 2500 L Oreal is also a founding member of the Look Good Feel Better project a charity which was formed over 16 years ago to help women combat the visible side effects of cancer treatment L Oreal also holds a global competition known as L Oreal Brandstorm each year to invite students from around the world to be creative innovative and build their own business plans based around different topics for example Brandstorm 2019 was about sustainability In 2015 Standard Ethics Aei gave a rating to L Oreal in order to include it in its Standard Ethics French Index 106 Research and innovation editEpiskin edit Episkin is a reconstructed skin model developed by engineers at L Oreal France to provide an alternative to animal testing 107 Human skin cells leftover from breast surgery 107 are developed under in vitro laboratory conditions to form sheets of reconstructed skin 108 This has advantages over animal testing other than the sparing of animals it can be adapted to create reconstructions of a range of skin colors as well as younger and older skin meaning that safety tests give more relevant results for humans 108 In 2006 the Episkin division acquired SkinEthic a leading tissue engineering company 109 The aim for L Oreal is to produce products that cater to their diverse customers specifically in the emerging markets that currently account for 53 of the entire global beauty market 110 Through these research methods L Oreal aims to tap into one billion new consumers 110 in these markets for the upcoming years In 2003 the L Oreal Institute for Ethnic Hair amp Skin Research was inaugurated in Chicago to continue their research on African American hair and skin among other ethnicities 111 The L Oreal Group opened the Predictive Evaluation Center in Lyon France in 2011 This center is devoted to evaluating the quality of the products without testing on animals 112 Additionally L Oreal built an international Consumer Insights division as well as regional Research and Innovation centres in six countries Japan China India the United States Brazil and France 113 The aim of these centres is to collect information on their diverse consumers in order to develop products according to their various needs In 2011 L Oreal announced its intention to build a Research and Innovation Center in Bom Jesus Island Rio de Janeiro Brazil Estimated at 30 million euros 70 million reais this project is expected to create about 150 jobs by 2015 114 The L Oreal Global Hair Research Centre a facility in Paris Saint Ouen opened in March 2012 It serves as the headquarters for the international departments of hair color hair care and hairstyling One of the largest investments in company R amp I history the 25 000m Centre hosts 500 employees These include chemists physical chemists opticians materials scientists metrologists rheologists computer scientists and statisticians The facility offers automation modelling and sensory evaluation 115 Human skin 3D printing edit L Oreal announced in May 2015 that it was partnering with bioprinting startup Organovo to figure out how to 3D print living breathing derma that can be used to test products for toxicity and efficacy We re the first beauty company that Organovo has worked with said Guive Balooch global vice president of L Oreal s tech incubator 116 Modiface edit On 16 March 2018 L Oreal announced that it had acquired Modiface a beauty tech company that uses augmented reality to allow users to digitally try on different makeup products and hairstyles 117 Later in 2020 L Oreal Paris introduced their first line of virtual makeup for social media platforms called Signature Faces an augmented reality filter for Instagram Snapchat Snap Camera and Google Duo It was in part marketed as a way to engage consumers spending more time online due to the pandemic as well as a way for consumers to try on makeup at home for online shopping 118 Perso edit This smart device creates custom formulas for lipstick foundation and skin care 119 Customers can use it through the Perso app which uses AI technology and is expected to get launched in 2021 120 Hapta edit At CES 2023 L Oreal introduced its newly developed innovation Hapta 121 122 This product Hapta consists of a computerized makeup applicator which is devoted to people with limited hand and arm mobility 121 Indeed it facilitates for them the process of applying lipstick 123 This new applicator would able to mimic different movements of a beauty routine through customizable accessories 124 The motive behind this innovation is to meet the beauty needs of people with limited hand and arm mobility 121 According to L Oreal Hapta is expected to be launched by Lancome in 2023 124 L Oreal brow magic edit Another innovation by L Oreal was announced at CES 2023 which is L Oreal Brow Magic 121 This innovation is considered to be the first at home electronic applicator to facilitate eyebrow makeup 121 In fact it offers its users with immediate special and bespoke brows 121 Controversy editInvolvement in conflicts edit Eugene Schueller the company s founder was accused of being a Nazi sympathizer 125 L Oreal concedes that Schueller was an antisemitic fascist 126 He was also a member of La Cagoule which supported the Vichy regime and was a violent pro fascist and anti communist organisation Eugene bankrolled La Cagoule and some meetings of La Cagoule were held at L Oreal headquarters Some of the criminal activities perpetrated by La Cagoule include firearms transportation assassinating a former minister and firebombing six synagogues 127 128 Other controversy arose when Jean Frydman a shareholder and board member of Paravision a film subsidiary of L Oreal was fired He claims that he was let go because L Oreal wanted to avoid an Arab boycott of businesses associated with Jews In turn Frydman decided to expose the past of L Oreal executives Andre Bettencourt who married Schueller s daughter Liliane Bettencourt and became deputy chairman for L Oreal wrote 60 articles for La Terre Francaise La Terre Francaise was an antisemitic Nazi propaganda sheet Andre has admitted ownership of the propaganda but claimed he was poisoned by the Vichy regime and said I have repeatedly expressed my regrets concerning them in public and will always beg the Jewish community to forgive me for them 127 Andre Bettencourt also sheltered Schueller and several collaborators from the French Resistance after Liberation 128 It was also revealed that Eugene Schueller hired Jacques Correze who was the honorary head of L Oreal s U S affiliate Cosmair and was involved with La Cagoule 126 Further controversy arose when it was revealed that L Oreal had its German headquarters for over 30 years before being sold in 1991 on land confiscated from a Jewish family during World War II The Jewish family has been battling for restitution from the company for three generations the latest of which is Edith Rosenfelder a Holocaust survivor Fritz Rosenfelder was forced to sell the house to a Nazi official of which the family never received the proceeds of the sale Instead the family was deported The Allies passed Jewish restitution legislation which states that transactions with Nazis even if appearing to be with the owner s consent can be considered invalid As the land was sold to an offshoot of L Oreal which was later bought out in 1961 by L Oreal the company claims that it is not responsible for anything that happened before then The basis for Rosenfelder s argument is that since the original sale was illegal all subsequent sales are equally unlawful There was restitution paid in 1951 to the Jewish Restitution Successor Organization though this was done without the family s consent and none of the money ever reached the family A book by Monica Waitzfelder daughter of Edith Rosenfelder published in French as L Oreal a pris ma maison and in English as L Oreal stole my house details how L Oreal took over the Waitzfelder home in the German city of Karlsruhe after the Nazis had engineered the removal of the family to make it its German headquarters 129 Monica Waitzfelder is quoted as saying All the other businesses which took Jewish property have since returned it without any great debate I don t understand why L Oreal should be any different from the others A case was brought before the Supreme Court in France but the public prosecutor ruled that there could be no trial As of 2007 she is bringing the case to the European Court of Human Rights 128 129 On 31 July 2014 during Operation Protective Edge launched by the Israel Defense Forces IDF in the Gaza Strip the Israel advocacy organisation StandWithUs posted several Facebook photos of care packages which they said were donated by Garnier Israel to female IDF soldiers 130 131 132 This sparked several calls to boycott Garnier and L Oreal worldwide 133 As of 26 October 2023 no official statement was made by Garnier or L Oreal regarding the donation On March 4 2022 L Oreal announced 1 million donation for relief support of Ukrainians who suffer from the 2022 Russian invasion of Ukraine 134 Animal testing edit L Oreal began in vitro tissue testing in 1979 and does not test any of its products or ingredients on animals anywhere in the world since 1989 14 years before it was required by regulation 135 Controversy came from the fact that L Oreal sells products in China whose regulators conduct animal testing on cosmetics to be sold within its territory Even though a ban on animal testing in China came into effect in January 2020 Chinese authorities still perform this practice for imported ordinary cosmetics 136 137 Following L Oreal s 2006 purchase of The Body Shop which does not support animal testing The Body Shop s founder Anita Roddick was forced to defend herself against allegations of abandoning her principles over L Oreal s involvement on animal testing Calls were made for shoppers to boycott The Body Shop 138 L Oreal sold The Body Shop to Brazilian group Natura Cosmeticos in 2017 139 Discrimination edit On 11 August 2005 the Supreme Court of California ruled that former L Oreal sales manager Elyse Yanowitz had adequately pleaded a cause of action for retaliatory termination under the California Fair Employment and Housing Act and remanded the case for trial 140 The case arose out of a 1997 incident in which Jack Wiswall then the general manager for designer fragrances allegedly told Yanowitz to fire a dark skinned sales associate despite the associate s good performance When Yanowitz refused Wiswall pointed to a sexy blonde haired woman and said God damn it get me one that looks like that Wiswall retired as president of the luxury products division of L Oreal USA at the end of 2006 140 The company has recently faced discrimination lawsuits in France related to the hiring of spokesmodels and institutional racism In July 2007 the Garnier division and an external employment agency were fined 30 000 for recruitment practices that intentionally excluded non white women from promoting its hair wash Fructis Style 141 L Oreal is reported as saying the decision was incomprehensible 142 and would challenge the measure in court L Oreal continues to sell skin whitening products which have been criticized as capitalising on women s insecurities due to colourism They advertise these controversial products which have been criticised for promoting a colonial attitude as well as having safety concerns 143 on their website by claiming Achieve clear translucent and radiant skin Our skin whitening products work to fade dark spots and brighten skin to give you the fair flawless complexion you desire 144 False advertising edit In May 2007 L Oreal was one of several cosmetic manufacturers along with Clinique Estee Lauder Payot Lancome 145 ordered by the Therapeutic Goods Administration in Australia to withdraw advertising regarding the wrinkle removal capabilities of their products 146 In the UK L Oreal has faced criticism from OFCOM regarding the truth of their advertising and marketing campaigns concerning the product performance of one of their mascara brands In July 2007 the British Advertising Standards Authority attacked L Oreal for a television advert on its Telescopic mascara featuring Penelope Cruz stating it will make your eyelashes 60 longer In fact it only made the lashes look 60 bigger by separating and thickening at the roots and by thickening the tips of the lashes They also failed to state that the model was wearing false eyelashes 147 In July 2011 the British Advertising Standards Authority took action against L Oreal banning two airbrushed Lancome advertisements in the UK featuring actress Julia Roberts and supermodel Christy Turlington The agency issued the ban after British politician Jo Swinson argued that the two ads misrepresented reality and added to the self image problem amongst females in the UK L Oreal acknowledged that the photos had been airbrushed but argued that the two cosmetic products could actually produce the results depicted in the ads and that the results of the products had been scientifically proven 148 In June 2014 the company reached an agreement with the U S Federal Trade Commission not to make claims about its anti aging products unless it had credible scientific evidence supporting the claims The settlement followed an investigation by the commission into claims being made in relation to two products which the commission described as false and unsubstantiated L Oreal has a team of 400 members of staff who post content to Facebook every day according to Marc Menesguen the company s chief marketing officer 149 Patent lawsuit edit In July 2017 the University of Massachusetts Medical filed a patent lawsuit against L Oreal In August 2017 Dennis Wyrzykowski and his company Carmel Laboratories LLC joined the lawsuit The two parties claimed that L Oreal s brands used UMass patented technology for skin creams with the chemical adenosine 150 In 2021 a judge found the patents invalid In 2022 the U S Appeals Court reversed the decision stating that UMass could continue to purse its lawsuit 151 Corporate misconduct edit L Oreal was fined by Autorite de la concurrence in France in 2016 for price fixing on personal hygiene products 152 Munroe Bergdorf edit Main article Munroe Bergdorf race row incident In August 2017 L Oreal dismissed Munroe Bergdorf a mixed race transgender model after she responded to the Unite the Right rally in Charlottesville Virginia by stating in a Facebook post Honestly I don t have the energy to talk about the racial violence of white people any more Yes ALL white people the post was also quoted as saying that white people s existence privilege and success as a race is built on the backs blood and death of people of colour racism isn t learned it s inherited and passed down through privilege and that white people ought to begin to admit that their race is the most violent and oppressive force of nature on Earth 153 Shortly after terminating Bergdorf L Oreal released a statement claiming their commitment to support diversity and tolerance towards all people irrespective of their race background gender and religion and had terminated their partnership with Bergdorf because her comments were at odds with those values 154 155 Amber Heard edit In 2018 L Oreal Paris hired Amber Heard as a Global Ambassador also giving a special tribute to her 156 157 In 2020 after a tape leaked of Heard admitting to having hit her ex husband Johnny Depp several petitions were filed requesting L Oreal to fire her 158 159 160 As of June 2021 L Oreal continued to include Heard among a team of ambassadors that also includes Kate Winslet Jane Fonda Elle Fanning and French singer songwriter Yseult 161 Heard was being sued in a defamation trial by her ex husband Johnny Depp in which he accused her of domestic abuse She was found to have defamed her ex husband with malice on June 2 2022 by a jury Heard is currently appealing her case 162 Brand portfolio edit nbsp L Oreal lipsticks nbsp L Oreal skincare productBrands are generally categorized by their targeted markets such as the mass professional luxury and active cosmetics markets The Body Shop and Galderma are directly attached to the head office L Oreal also owns interests in various activities such as fine chemicals health finance design advertising and insurance 163 Consumer products division edit 3ce 164 Carol s Daughter Colorama Createurs de Beaute Essie Garnier L Oreal Paris Magic Maybelline Niely NYX Cosmetics SoftSheen Carson L Oreal luxe division edit Aesop Atelier Cologne Biotherm Cacharel Clarisonic Discontinued September 30 2020 165 Diesel Giorgio Armani Beauty Guy Laroche Helena Rubinstein House 99 IT Cosmetics Kiehl s Lancome MUGLER Paloma Picasso Proenza Schouler Ralph Lauren Fragrances Shu Uemura Urban Decay Valentino Beauty Viktor amp Rolf Yue Sai Yves Saint Laurent Beaute Professional products division edit L Oreal Technique L Oreal Professionnel including ARTec and Innate Kerastase created by L Oreal in 1964 Keraskin Esthetics created by L Oreal in 2007 and specialising in skin care professionals Matrix Essentials founded by Arnie Miller in 1980 and acquired by L Oreal in 2000 Mizani founded in 1991 and bought by L Oreal in 2001 PureOlogy Research founded in 2001 and acquired by L Oreal in 2007 Redken 5th Avenue NYC founded by Paula Kent and Jheri Redding in 1960 and acquired by L Oreal in 1993 Shu Uemura Art of Hair Carol s Daughter Carita Essie founded in 1981 and acquired by L Oreal in 2010 166 Decleor 167 Botanicals Fresh Care Cheryl s Cosmeceuticals 168 Active cosmetics division edit Vichy La Roche Posay Skinceuticals Roger amp Gallet sold in 2020 Sanoflore Dermablend AcneFree Ambi CeraVe Logocos since 2018References edit a b c d e f Annual Results 2022 PDF L Oreal Jones David 26 January 2010 Nestle waits for market pressures to soften Hershey Reuters Retrieved 31 January 2010 a b Statuts PDF Archived 30 December 2009 at the Wayback Machine L Oreal 16 April 2009 Retrieved 3 May 2010 Review L Oreal Men Expert Hydra Energetic The Moisturizer 16 November 2018 Archived from the original on 22 November 2018 Retrieved 21 November 2018 a b c Lamare Amy 22 September 2020 A brief history of L Oreal A cosmetics dynasty with far right origins www businessofbusiness com Retrieved 26 September 2023 a b Magazine Smithsonian The Titan Who Founded L Oreal Prospered Under the Nazis Smithsonian Magazine Retrieved 26 September 2023 a b Corporate financial reporting by Amberr Aslamm on Prezi Prezi com Retrieved on 12 April 2015 Number of employees of L Oreal worldwide 2021 by geographic zone Statista Retrieved 25 April 2022 Gladwell Malcolm 28 March 2011 The Color of Money The New Yorker Archived from the original on 5 May 2012 Greenhouse Steven 28 June 1991 Jacques Correze L Oreal Official And Nazi Collaborator Dies at 79 The New York Times ISSN 0362 4331 Retrieved 18 September 2023 Archives L A Times 28 June 1991 Jacques Correze Quit Firm Amid Nazi Scandal Los Angeles Times Retrieved 18 September 2023 Top 5 Companies Owned by L Oreal Investopedia Retrieved 27 April 2022 Raghavan Anita Carreyrou John 26 April 2004 Sanofi to Swallow Aventis in a Deal Set at 65 Billion Wall Street Journal ISSN 0099 9660 Retrieved 26 October 2023 Born Pete 15 December 2008 L Oreal Gains YSL Beaute WWD Retrieved 21 November 2021 L Oreal Acquires Major Chinese Beauty Brand Bloomberg 16 January 2014 via www bloomberg com Kaiser Amanda 19 February 2014 Shiseido Sells Carita Decleor to L Oreal WWD Retrieved 20 February 2014 L Oreal Agrees to Buy U S Makeup Artist Brand NYX Cosmetics Archived from the original on 17 September 2014 Retrieved 18 June 2014 L Oreal to buy Brazilian hair care group Niely Cosmeticos Press release Reuters 8 September 2014 Gleason Stephanie 23 October 2014 L Oreal USA Acquires Carol s Daughter The Wall Street Journal ISSN 0099 9660 Retrieved 21 July 2020 Khan A 25 July 2016 L Oreal Buys It Cosmetics for 1 2 Billion Allure Retrieved 21 July 2020 L Oreal acquires ModiFace further expanding its worldwide expertise in beauty tech L Oreal Finance Retrieved 17 August 2020 Valentino and L Oreal Paris Are Joining Forces on a Luxury Beauty Collection for the Masses Allure 29 May 2018 Retrieved 19 November 2019 https www loreal finance com eng news release loreal announces signing agreement acquisition takami co japanese company markets L Oreal to Acquire Skin Care Brand Youth to the People Beauty Packaging Retrieved 12 December 2021 Very strategic addition L Oreal to acquire US skin care brand Youth to the People cosmeticsdesign europe com 9 December 2021 Retrieved 12 December 2021 Yun Jessica 4 April 2023 L Oreal snaps up Australian skincare brand Aesop in record 3 7 billion deal The Sydney Morning Herald Retrieved 4 April 2023 L Oreal renforce sa cosmetique de luxe avec Aesop L Usine Nouvelle Retrieved 27 June 2023 L Oreal confirme le rachat de la marque Aesop Journal du Luxe Retrieved 27 June 2023 L Oreal Closes Acquisition Of Luxury Beauty Brand Aesop ESM Magazine 31 August 2023 Retrieved 31 August 2023 L Oreal buys stake in beauty brand Cosmetics Design Asia Retrieved on 13 June 2013 L Oreal to end the activity of Beaute Createurs its mail order subsidiary Retrieved 12 February 2013 Orlova Alvarez Tamara 9 April 2019 The Cannes Film Festival Beauty From Beauty Suite to Red Carpet Ikon London Magazine Retrieved 10 April 2019 Orlova Alvarez Tamara 11 May 2017 L Oreal Paris Reveals Movies for Outdoor Cinema at 2017 the Cannes Film Festival Ikon London Magazine Retrieved 10 April 2019 Malcolm Gladwell Annals of Advertising True Colors The New Yorker no 36340 22 mars 1999 L Oreal opens the largest factory in Cikarang The Economic Times India 8 November 2012 Retrieved on 13 June 2013 L Oreal to build its largest factory worth 50m in Indonesia Archived from the original on 10 January 2012 a href Template Cite web html title Template Cite web cite web a CS1 maint unfit URL link Conso L S A 5 November 2020 L e commerce est le premier marche de L Oreal lsa conso fr in French Retrieved 14 November 2020 La Fondation L Oreal et l UNESCO revelent les laureates du 25e Prix international L Oreal UNESCO Pour les Femmes et la Science UNESCO Retrieved 23 June 2023 Le courage des femmes scientifiques en exil celebre lors du 25e Prix L Oreal Unesco Sciences et Avenir Retrieved 23 June 2023 25e Prix international L Oreal UNESCO Pour les Femmes et la Science la Fondation L Oreal et l UNESCO rendent un hommage special a trois femmes scientifiques qui ont connu l exil L Oreal Finance Retrieved 23 June 2023 The L Oreal Paris Dream Team Ambassadors Artists Actresses Activists L Oreal Paris Retrieved 2 May 2022 Who are the 90 L Oreal Paris ambassadors L Officiel Baltic Retrieved 14 March 2023 TIFF 2021 Eva Longoria and L Oreal Paris Celebrate Women in Film Elle Canada Retrieved 19 May 2022 Dame Helen Mirren Opens up About Being a L Oreal Paris Ambassador at 76 Elle Canada Retrieved 19 May 2022 Helen Mirren newest L Oreal Paris ambassador FashionNetwork com Retrieved 19 May 2022 Who is Luma Grothe the new L Oreal Paris brand ambassador FashionNetwork com Retrieved 19 May 2022 Bailey Alyssa 26 March 2015 L Oreal Announces Its First Asian American Spokesperson Elle Retrieved 19 May 2022 Hall Chloe 30 November 2017 Exclusive Aja Naomi King Is a New L Oreal Paris Spokesperson Elle Retrieved 2 May 2022 Rodulfo Kristina 9 July 2018 Exclusive See Camila Cabello s Entire Havana Makeup Collection with L Oreal Paris Elle Retrieved 2 May 2022 Elle Fanning has a new beauty gig Elle Canada 15 May 2017 Retrieved 19 May 2022 Amber Heard Is So Good at Wearing Makeup It s Now Her Job Us Weekly 11 May 2018 Retrieved 2 May 2022 Andie MacDowell makes her runway modeling comeback at 60 years old Today com 2 October 2018 Retrieved 2 May 2022 Duckie Thot Is the Stunning New Face of L Oreal Paris Allure 24 September 2018 Retrieved 18 May 2022 Rodulfo Kristina 2 April 2019 Celine Dion Just Landed Her First Ever Beauty Contract with L Oreal Paris Elle Retrieved 19 May 2022 Cindy Bruna Is the Newest Face of L Oreal Paris Elle Canada Retrieved 18 May 2022 Boateng Natasha 23 June 2020 Katherine Langford is L Oreal Paris s Newest Spokesperson Fashion Magazine Retrieved 19 May 2022 Lubitz Rachel As The New Face Of L Oreal Paris Viola Davis Wants Women To Know Their Worth www refinery29 com Retrieved 19 May 2022 Simeon Aimee Kate Winslet s Beauty Philosophy Involves Nurturing Mind Body amp The World www refinery29 com Retrieved 19 May 2022 La chanteuse Yseult nommee ambassadrice internationale de L Oreal Paris Vanity Fair 30 June 2021 Retrieved 26 May 2023 Yseult au Festival de Cannes etre egerie de L Oreal c est montrer que la beaute est complexe et plurielle Cosmopolitan 25 May 2023 Retrieved 26 May 2023 H E R on Becoming the New Global Face of L Oreal Paris Her Hair Care Routine and How She Self Soothes Vogue 27 January 2022 Retrieved 19 May 2022 Anushka Sharma appointed brand ambassador for L Oreal Paris Campaign India Retrieved 19 May 2023 L Oreal Paris names Anushka Sharma as latest brand ambassador in India Global Cosmetics News 15 September 2022 Retrieved 19 May 2023 L Oreal Paris brings Anushka Sharma as brand ambassador The Financial Express 7 September 2022 Retrieved 19 May 2023 Thuso Mbedu named L Oreal Paris brand ambassador News24 Retrieved 23 June 2023 The Woman King star Thuso Mbedu named L Oreal Paris Brand Ambassador Cosmetics Business Retrieved 23 June 2023 L Oreal Paris choisit Kendall Jenner comme nouvelle ambassadrice internationale Fashion Network Retrieved 27 August 2023 Kendall Jenner le nouveau visage de l Oreal Luxus Plus Retrieved 27 August 2023 Kendall Jenner nouvelle egerie L Oreal Paris et parfaite incarnation beaute de la Gen Z Vogue Retrieved 27 August 2023 World Presence L Oreal Retrieved 14 July 2010 2 000 salaries de L Oreal a Clichy Le Journal du Net Retrieved 7 July 2010 Construit a la fin des annees 1970 en briques et acier le Centre Eugene Schueller se dresse a l emplacement de l ancienne usine Monsavon a Clichy la Garenne dans les Hauts de Seine Les salaries du siege de l Oreal y ont emmenage a partir de 1978 Aujourd hui ils sont 1 400 a y travailler Klawitter Nils L Oreal s Great Bluff Der Spiegel 7 March 2005 Retrieved 27 November 2009 Frito Lay Sued Over Claim Tostitos Sun Chips Are All Natural adage com 23 December 2011 Retrieved 19 November 2019 Contact Us Archived 30 October 2013 at the Wayback Machine L Oreal USA Impressum L Oreal Konzern www loreal de in German Retrieved 19 November 2019 Research and Innovation in Key Figures www loreal com Retrieved 27 April 2022 Abboud Leila 14 October 2020 L Oreal picks insider Nicolas Hieronimus as next chief executive Financial Times Retrieved 15 October 2020 a b The board of directors Loreal com Retrieved 11 March 2021 Breakdown of share ownership at 31 December 2020 L Oreal Retrieved 12 February 2022 a b FORTUNE Global 500 2007 L Oreal CNN 23 July 2007 Retrieved 31 July 2010 L Oreal Finance 2016 Annual Results www loreal finance com in French Retrieved 9 May 2017 L Oreal Bilanz Gewinn und Umsatz L Oreal Geschaftsbericht 853888 wallstreet online de Retrieved 5 November 2018 L Oreal Outlines 2020 Sustainability Goals 24 October 2013 Retrieved 12 March 2020 L Oreal Group Colombia for the Future L Oreal to Reduce GHG Emissions Water Consumption and Waste by 50 Environmental Leader 23 April 2009 Retrieved 11 September 2013 L Oreal wants to cut its CO2 emissions in half by 2015 Fashionmag com 21 April 2009 Archived from the original on 13 September 2014 Retrieved 11 September 2013 L Oreal Recognized by Climate Counts as Sector Leader for Managing Reporting and Reducing its Carbon Emissions CSR Wire 5 December 2012 Retrieved 11 September 2013 a b L Oreal reiterates sustainability importance with zero deforestation commitment Cosmetics design europe com 15 January 2014 Retrieved 6 August 2014 Nouvelle L Usine 21 March 2023 Biotechnologies L Oreal rejoint le projet de Geno dedie aux tensio actifs durables L Usine Nouvelle Retrieved 21 March 2023 A suivre aujourd hui L Oreal Capital 21 March 2023 Retrieved 21 March 2023 L Oreal builds on skin testing capabilities March 2006 Retrieved 12 April 2013 Our Position L Oreal Answers Archived from the original on 23 October 2013 Retrieved 12 September 2013 China Animal Testing Complicates L Oreal s Expansion 21 August 2013 Archived from the original on 23 August 2013 Retrieved 12 September 2013 China s Animal Testing Laws May 1 2021 What You Need To Know ethical elephant 3 May 2021 Retrieved 19 May 2022 Bibi van der Zee 18 July 2013 Animal testing it s time to talk about it again The Guardian Retrieved 12 September 2013 Why PepsiCo L Oreal and Nestle are banking on this French plastics recycling startup greenbiz com 7 May 2020 Retrieved 21 January 2020 L OREAL and CARBIOS sign agreement to jointly found consortium for bio recycling of plastic on industrial scale L Oreal Archived from the original on 28 January 2021 Retrieved 21 January 2020 a b L Oreal Groupe Update on Our Solidarity Plan for Ukraine www loreal com Retrieved 18 April 2022 Caldwell Georgina 4 March 2022 L Oreal unveils solidarity plan for Ukraine donates 1 million to support refugees Global Cosmetics News Retrieved 18 April 2022 Which companies are pulling out of Russia BBC News 11 March 2022 Retrieved 18 April 2022 Yak kompaniyi pidtrimuyut ukrayinciv pid chas vijni Gumanitarna programa L Oreal Ukrayina Gromadske telebachennya hromadske ua in Ukrainian 2 June 2022 Retrieved 6 July 2022 Gumanitarna programa L Oreal Ukrayina yak kompaniya pidtrimuye ukrayinciv FOKUS in Ukrainian 1 June 2022 Retrieved 6 July 2022 India s Most Trusted Brands 2014 Archived from the original on 2 May 2015 The European Student Barometer 2008 PDF Archived from the original PDF on 8 October 2011 Retrieved 22 May 2009 Unesco L Oreal Co Sponsored Fellowships for Young Women in Life Sciences Portal unesco org Archived from the original on 10 October 2014 Standard Ethics Italian Index Archived from the original on 3 April 2016 Retrieved 11 April 2016 a b Human Skin to Replace Animal Tests Animal Liberation Front 12 June 2013 a b L Oreal Builds on Skin Testing Capabilities Cosmetic Design Europe 12 June 2013 L Oreal Episkin Subsidiary of L Oreal Acquired Skinethic Leader in Tissue Engineering Euro Investor 12 June 2013 a b L Oreal Unveils New Research and Innovation Strategy GCI 10 December 2010 4th L Oreal workshop on African hair and skin currently underway Lifestyle Magazine 9 November 2012 L Oreal 2011 Sustainability Report gt Towards Responsible Beauty Wizness 3 May 2011 How L Oreal fights commoditization with reverse innovation Les Echos 8 June 2012 L Oreal a new research and innovation centre in Rio Premium Beauty News 20 December 2011 L Oreal Establishes its Global Hair Research Centre in Paris Saint Ouen Cosmetics Science Applied 22 October 2013 L Oreal s Plan to Start 3D Printing Human Skin Bloomberg 18 May 2015 L Oreal acquires Modiface a major AR beauty company The Verge Retrieved 19 March 2018 L Oreal offers first line of virtual makeup for social media video calls Mobile Marketer Retrieved 14 November 2020 Carman Ashley 5 January 2020 L Oreal s latest gadget mixes lipstick based on what your favorite influencers wear The Verge Retrieved 3 March 2020 Prinzivalli Leah 8 January 2020 L Oreal s New Gadget Can Create a Custom Lipstick for Every Day of the Week Allure Retrieved 3 March 2020 a b c d e f Edelson Sharon L Oreal Unveils HAPTA And Brow Magic Two CES Innovation Award Winning Technologies Forbes Retrieved 20 January 2023 Lancome va inaugurer un outil make up pour les personnes a mobilite reduite Journal du Luxe 5 January 2023 Retrieved 20 January 2023 L Oreal devoile le premier applicateur de rouge a levres automatise concu pour les personnes a mobilite reduite Marie Claire 9 January 2023 Retrieved 20 January 2023 a b The beauty innovations spotted at CES 2023 Premium Beauty News 16 January 2023 Retrieved 27 January 2023 Hoppough Suzanne 18 March 2005 Father s Past Haunts French Billionaire Forbes a b Business Notes Scandal L Oreal s Time 24 June 2001 Archived from the original on 4 June 2011 a b Andre Bettencourt The Daily Telegraph London 22 November 2007 Archived from the original on 11 January 2022 a b c Pascal Julia 16 January 2007 L Oreal Took My Home by Monica Waitzfelder translated by Peter Bush The Independent London a b Gentleman Amelia 13 October 2004 L Oreal profited from victims of Nazis court told The Guardian London StandWithUs We are honoured to be delivering these Facebook Retrieved on 12 April 2015 Garnier care packages boost Israeli soldiers beauty regimens Stream aljazeera com Retrieved on 12 April 2015 Les cosmetiques Garnier creent la polemique apres une photo de femmes soldats de l armee israelienne Huffingtonpost fr Retrieved on 12 April 2015 Boycott Garnier over its support for Israeli army Palestine Solidarity Campaign Palestinecampaign org 6 August 2014 Retrieved on 12 April 2015 Georgina Caldwell 4 March 2022 L Oreal unveils solidarity plan for Ukraine donates 1 million to support refugees L Oreal Retrieved 9 February 2022 https inside our products loreal com our approach our alternative methods animal testing text L Or C3 A9al 20has 20been 20at strictly 20follows 20this 20global 20policy Guide to Understanding China s Animal Testing Laws 11 April 2018 China Ends Cosmetic Animal Testing from 1st of January 2020 China Biz Lawyers Anita s 652m sell out The Independent London 18 March 2006 Retrieved 8 May 2008 Schipani Andres 27 June 2017 L Oreal sells The Body Shop to Natura Cosmeticos Financial Times a b Yanowitz v L Oreal USA Inc 36 Cal 4th 1028 2005 L Oreal found guilty of racism Sox First Retrieved 31 July 2010 Rasta Livewire 30 August 2007 L Oreal Tells Women of Color to Take a Hike AfricaResource Archived from the original on 6 August 2021 Retrieved 31 July 2010 Khan Coco 23 April 2018 Skin lightening creams are dangerous yet business is booming Can the trade be stopped The Guardian ISSN 0261 3077 Retrieved 27 June 2020 Skin Care Whitening loreal paris Archived from the original on 17 June 2020 Costello John 9 May 2007 Beauty and the publicity beast The Evening Herald Archived from the original on 11 November 2012 Retrieved 14 July 2013 Wrinkle creams are a rip off The Daily Telegraph Sydney 7 May 2007 Archived from the original on 27 May 2012 Retrieved 20 July 2007 L Oreal UK Ltd Asa org uk 25 July 2007 Archived from the original on 5 April 2009 Retrieved 31 July 2010 Britain bans airbrushed Julia Roberts make up ad CNN 29 July 2011 Retrieved 29 July 2011 Eichenwald Kurt 3 April 2013 A Facebook of the Future Mark Zuckerberg and Sheryl Sandberg Show Us Their New Content New Algorithms and New Alliances Vanity Fair MassLive The Associated Press 31 August 2017 Former monk UMass medical school sue L Oreal over anti aging formula masslive Retrieved 27 June 2022 Brittain Blake 13 June 2022 L Oreal must face UMass skin cream lawsuit U S appeals court says Reuters Retrieved 27 June 2022 Huge price fixing fine is upheld The Connexion 28 October 2016 Archived from the original on 9 February 2017 Tan Emily L Oreal drops model Munroe Bergdorf after her Facebook rant Campaign Retrieved 20 June 2020 Iqbal Nosheen 4 September 2017 Munroe Bergdorf on the L Oreal racism row It puzzles me that my views are considered extreme The Guardian Retrieved 5 September 2017 Fortin Jacey 2 September 2017 L Oreal Drops Transgender Model Over Comments on Race The New York Times Retrieved 5 September 2017 Barbour Shannon 11 May 2018 Amber Heard Made Her Debut as L Oreal s New Ambassador at Cannes The Cut Retrieved 20 July 2021 Amber Heard joins L Oreal Paris www yahoo com Retrieved 20 July 2021 Frishberg Hannah 20 February 2020 Petitions to fire Amber Heard as L Oreal s spokesperson gain traction New York Post Retrieved 20 July 2021 Thousands sign petitions to remove Amber Heard as L Oreal spokesperson The Jakarta Post Retrieved 20 July 2021 Wilkinson Joseph 21 February 2020 Petitions for L Oreal to fire Amber Heard as spokesperson rack up signatures after recording of her allegedly abusing ex husband Johnny Depp nydailynews com Retrieved 20 July 2021 Weil Jennifer 27 June 2021 Yseult Named L Oreal Paris Ambassador WWD Retrieved 20 July 2021 She French singer songwriter Yseult joins the team of L Oreal Paris ambassadors that includes Kate Winslet Jane Fonda Celine Dion Elle Fanning and Amber Heard Jacobs Julia 16 May 2022 Amber Heard Recounts Unraveling of Marriage to Johnny Depp The New York Times ISSN 0362 4331 Retrieved 19 May 2022 All the brands of the L Oreal Group Garnier L Oreal Paris Redken Maybelline Kerastase L Oreal 8 December 2009 L Oreal snaps up parent company of Korean brand Stylenanda www marketing interactive com 9 May 2018 Kavilanz Parija 29 July 2020 Clarisonic is shutting down Its devoted fans are panicking CNN Business Retrieved 4 July 2022 This woman s name is in more than 25 000 nail salons Fortune com Retrieved on 16 July 2017 L Oreal s Professional Products brands L Oreal Professionnel Kerastase L Oreal Group Loreal com Retrieved on 12 April 2015 1 Loreal com Retrieved on 1 March 2017 External links edit nbsp Wikimedia Commons has media related to L Oreal Official website nbsp Portals nbsp France nbsp Companies nbsp Fashion Retrieved from https en wikipedia org w index php title L 27Oreal amp oldid 1182006156, wikipedia, wiki, book, books, library,

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