The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use," and Ultra Lash, the first mass-market automatic, in the 1960s.[4]
In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one weekend. In 1975, the company moved to Little Rock, Arkansas, where it is still located. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline’s headquarters remained in Memphis until its acquisition by L'Oréal in 1996. Its headquarters was then moved to New York City in 1996[5] and its factory to Brooklyn in 2000.
Spokesmodels
Maybelline received a boost when the company hired Lynda Carter as the company's beauty fashion coordinator after her television series ended; she also appeared in several of its television and print advertisements.
In 1981, the company adopted its advertising sloganMaybelline, Maybelline Ooh La La[7] which was used until 1991 when the tagline changed to Maybe she's born with it, maybe it's Maybelline.[8] The slogan was named as one of the most recognizable straplines of the past 150 years, according to CBS Outdoor.[9]
Criticism
In 1989, L'Oréal ceased to use animal testing in finished products prior to launch and committed to developing alternative methods.[10] According to a 2010 report, however, animal testing of products is required by law in some countries for the sale of cosmetics.[11] In 2021, People for the Ethical Treatment of Animals (PETA) reported that Maybelline tested on animals.[12]
Collaborations
In January 2019, Maybelline collaborated with the German fashion brand Puma for its limited edition collection that was marketed as Maybelline X Puma.[13] It was claimed as the multi-taking athleisure-inspired collection and consisted of 5 products. Adriana Lima was chosen as the ambassador for the collaboration.[14][15][16]
In May 2021, Maybelline collaborated with Marvel to create a limited edition that connects Marvel's most iconic characters with the brand's top-selling hero products.[17]
References
^ abcWilson, Sheena; Carlson, Adam; Szeman, Imre (2017). Petrocultures: Oil, Politics, Culture. McGill-Queen's Press – MQUP. p. 110. ISBN978-0-7735-5040-7. Retrieved 28 July 2017.
^Sustainable development report 2010 2012-01-21 at the Wayback Machine [Retrieved 2012-01-10]
^"Is Maybelline (L'Oreal) Cruelty-Free?". Beauty Without Bunnies - PETA. Retrieved 2 December 2021.
^Miller, Caitlin. "First Look: Puma x Maybelline's New Collab". Influenster.{{cite web}}: CS1 maint: url-status (link)
^Sciarretto, Amy. "Maybelline Just Made A Makeup Line With Puma That Will Keep Up With Your Grind". Bustle. Retrieved 2019-04-02.
^Robin, Marci (17 January 2019). "The Puma x Maybelline Collection Makes Me Want to Wear Dark Lipstick to the Gym". Allure.
^Cacciatore, Bella (11 March 2019). "This Is What a Supermodel Keeps in Her Gym Bag". Glamour.
^"Maybelline Launches Makeup Collection with Marvel". HAPPI. Retrieved 2022-03-07.
External links
Wikimedia Commons has media related to Maybelline.
Official Website
March 06, 2023
maybelline, chuck, berry, song, maybellene, babyshambles, song, sequel, prequel, york, formerly, company, mabelline, trading, leen, american, multinational, cosmetics, skin, care, fragrance, personal, care, company, based, york, city, founded, chicago, 1914, b. For the Chuck Berry song see Maybellene For the Babyshambles song see Sequel to the Prequel Maybelline New York formerly The Maybelline Company and Mabelline and Co 1 trading as Maybelline ˈ m eɪ b ɪ ˌ l iː n MAY bi leen is an American multinational cosmetics skin care fragrance and personal care company based in New York City It was founded in Chicago in 1914 1 and has been a subsidiary of French cosmetics company L Oreal since 1996 3 Maybelline New YorkTypeSubsidiaryIndustryCosmeticsFounded1914 109 years ago 1914 in Chicago as The Maybelline Company 1 FounderThomas Lyle WilliamsHeadquartersManhattan New York City U S Area servedWorldwideKey peopleTrisha Ayyagari President Global 2 Alanna McDonald President US 2 Productscosmeticsskincarefragrancepersonal careParentL OrealWebsitemaybelline com Contents 1 History 2 Spokesmodels 3 Slogans 4 Criticism 5 Collaborations 6 References 7 External linksHistory Edit 1920 ad for Maybelline The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915 Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker fuller look He adapted it with a chemistry set and produced a product sold locally called Lash Brow Ine Williams renamed his eye beautifier Maybelline in her honor In 1917 the company produced Maybelline Cake Mascara the first modern eye cosmetic for everyday use and Ultra Lash the first mass market automatic in the 1960s 4 In 1967 the company was sold by Williams to Plough Inc now Schering Plough in Memphis Tennessee The entire cosmetic production facility was moved from Chicago to Memphis over one weekend In 1975 the company moved to Little Rock Arkansas where it is still located In 1990 Schering Plough sold Maybelline to a New York investment firm Wasserstein Perella amp Co Maybelline s headquarters remained in Memphis until its acquisition by L Oreal in 1996 Its headquarters was then moved to New York City in 1996 5 and its factory to Brooklyn in 2000 Spokesmodels EditMaybelline received a boost when the company hired Lynda Carter as the company s beauty fashion coordinator after her television series ended she also appeared in several of its television and print advertisements Josie Maran Miranda Kerr Sarah Michelle Gellar Melina Kanakaredes Zhang Ziyi Siti Nurhaliza Fasha Sandha Sheetal Mallar Julia Stegner Jessica White and Kristin Davis have endorsed Maybelline products The current faces of Maybelline are Adriana Lima Christy Turlington Charlotte Kemp Muhl Emily DiDonato Beatriz Shantal Jourdan Dunn Josephine Skriver Gigi Hadid ITZY 6 Liza Soberano and Urassaya Sperbund Slogans EditIn 1981 the company adopted its advertising slogan Maybelline Maybelline Ooh La La 7 which was used until 1991 when the tagline changed to Maybe she s born with it maybe it s Maybelline 8 The slogan was named as one of the most recognizable straplines of the past 150 years according to CBS Outdoor 9 Criticism EditIn 1989 L Oreal ceased to use animal testing in finished products prior to launch and committed to developing alternative methods 10 According to a 2010 report however animal testing of products is required by law in some countries for the sale of cosmetics 11 In 2021 People for the Ethical Treatment of Animals PETA reported that Maybelline tested on animals 12 Collaborations EditIn January 2019 Maybelline collaborated with the German fashion brand Puma for its limited edition collection that was marketed as Maybelline X Puma 13 It was claimed as the multi taking athleisure inspired collection and consisted of 5 products Adriana Lima was chosen as the ambassador for the collaboration 14 15 16 In May 2021 Maybelline collaborated with Marvel to create a limited edition that connects Marvel s most iconic characters with the brand s top selling hero products 17 References Edit a b c Wilson Sheena Carlson Adam Szeman Imre 2017 Petrocultures Oil Politics Culture McGill Queen s Press MQUP p 110 ISBN 978 0 7735 5040 7 Retrieved 28 July 2017 a b Maybelline advertising amp marketing assignments adbrands net L Oreal Profile NYJobSource com nyjobsource com Archived from the original on 2019 04 07 Retrieved 2007 12 20 Cosmetics and Skin Maybelline Cosmetics and skin Retrieved 8 February 2013 Maybelline India Strategy Archived from the original on 2010 05 09 a href Template Cite web html title Template Cite web cite web a CS1 maint unfit URL link Maybelline Contracts SS12 models com Retrieved 2012 07 19 Maybelline New York L Oreal Group Consumer Products Division www loreal com Retrieved 2023 01 28 Maybelline Unveils New Tagline Make It Happen April 19 2016 Maybelline s Maybe She s Born With It strapline most recognisable Marketing Week 2013 09 16 Retrieved 2021 06 29 sustainabledevelopment loreal Retrieved 2012 01 10 Sustainable development report 2010 Archived 2012 01 21 at the Wayback Machine Retrieved 2012 01 10 Is Maybelline L Oreal Cruelty Free Beauty Without Bunnies PETA Retrieved 2 December 2021 Miller Caitlin First Look Puma x Maybelline s New Collab Influenster a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Sciarretto Amy Maybelline Just Made A Makeup Line With Puma That Will Keep Up With Your Grind Bustle Retrieved 2019 04 02 Robin Marci 17 January 2019 The Puma x Maybelline Collection Makes Me Want to Wear Dark Lipstick to the Gym Allure Cacciatore Bella 11 March 2019 This Is What a Supermodel Keeps in Her Gym Bag Glamour Maybelline Launches Makeup Collection with Marvel HAPPI Retrieved 2022 03 07 External links Edit Wikimedia Commons has media related to Maybelline Official Website Retrieved from https en wikipedia org w index php title Maybelline amp oldid 1141157968, wikipedia, wiki, book, books, library,
