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Motor Trend (TV network)

December 20, 2023

"Velocity (TV network)" redirects here. For the Canadian channel, see Discovery Velocity.

Motor Trend is an American sports television network owned by Motor Trend Group, a subsidiary of Warner Bros. Discovery through its TNT Sports unit. It primarily broadcasts automotive-themed programming, including motorsports events.

Motor Trend
CountryUnited States
HeadquartersSilver Spring, Maryland
Programming
Language(s)English
Picture format1080i HDTV
Ownership
OwnerTNT Sports
ParentMotor Trend Group
Sister channels
List
History
LaunchedJune 17, 2002; 21 years ago (2002-06-17)
Former names
  • Discovery HD Theater
  • (2002–2007)
  • HD Theater
  • (2007–2011)
  • Velocity
  • (2011–2018)
Links
Websitewatch.motortrend.com
Availability
Streaming media
Service(s)Fubo TV, Philo, Hulu with Live TV, Sling TV, YouTube TV, DirecTV Stream, Vidgo

It was originally founded in 2002 as Discovery HD Theater (later HD Theater), the first 24/7 high-definition basic cable network. It featured high-definition programming from its other channels. Redundant after the introduction of high-definition simulcasts for Discovery's networks, it re-launched in 2011 as Velocity—an "upscale male" network primarily featuring automotive programming. Following Discovery's acquisition of a majority stake in the magazine's publisher, it was announced that Velocity would rebrand as Motor Trend on November 23, 2018, as a brand extension of the automotive magazine Motor Trend.

As of January 2015, approximately 85.3 million American households (87.9% of households with television) receive Motor Trend.[1]

History edit

The network launched nationwide in the United States on June 17, 2002, as Discovery HD Theater;[2] and was the first 24/7 basic cable HD network in the US.[3] The channel was rebranded to HD Theater on September 22, 2007. Programming included shows from Discovery sister networks, such as American Chopper and Animal Planet's Corwin's Quest, in addition to original programming such as Sunrise Earth (which featured footage of outdoor scenes with no narration),[4] and history-focused titles such as When Dinosaurs Roamed America and Before We Ruled the Earth.[5]

As Velocity edit

By 2011, as high definition feeds of mainstream networks had become more common, HD Theater no longer filled a unique niche.[6] On April 14, 2011, Discovery Communications announced that HD Theater would be re-launched as Velocity later in the year; the re-launch took place on October 4, 2011.[7] The network focused primarily on automotive-oriented programming and other shows of interest to an "upscale male" audience.[8][9][10]

As Motor Trend edit

On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in the venture.[11]

In April 2018, it was announced that TEN had been renamed the Motor Trend Group, and that Velocity would rebrand to Motor Trend Network later in 2018. Co-branded with the automotive magazine Motor Trend, the rebranding is part of an effort by Discovery, following its acquisition of Scripps Networks Interactive, to focus more on direct-to-consumer offerings targeting niche topics with "passionate" audiences. Motor Trend already operates the subscription video-on-demand service Motor Trend OnDemand, and had plotted out international expansion (including a British launch of Motor Trend OnDemand in the UK in December 2017, and a forthcoming over-the-air Motor Trend television channel in Italy.[12][13][14]

Velocity officially rebranded as Motor Trend on November 23, 2018.[15]

International versions edit

In Canada, Discovery Velocity launched on February 12, 2015. The channel was, originally, the Canadian version of Discovery HD Theater, and had been branded as Discovery World immediately prior.[16]

In some markets, Discovery operates similarly-themed channels known as Discovery Turbo (Asia-Pacific, Latin America, UK/Ireland), DTX (Europe, except UK/Ireland), and Motor Trend (Italy), which feature a similar focus on automotive-themed programs.

Programming edit

As Discovery HD Theater edit

As Velocity/Motor Trend edit

Event coverage edit

In 2015, Motor Trend (then known as Velocity) and Discovery Channel acquired the broadcast rights to Barrett-Jackson's automobile auctions, previously held by Fox Sports. Mike Joy, Chris Jacobs, and Ray Evernham host the Barrett-Jackson Live broadcasts on the two channels.[17]

In April 2018, it was announced that Discovery and Motor Trend Group had acquired the North American broadcast rights to the FIA World Endurance Championship, beginning with the 2018-19 "super season", also replacing Fox Sports. The first and last hours of most events are televised by Motor Trend (with the entire events streaming on Motor Trend digital platforms), and there is live flag-to-flag television coverage of the 1000 Miles of Sebring and 24 Hours of Le Mans. The broadcasts are produced by Eurosport, Discovery's pan-European sports network.[18][19]

Original edit

Acquired edit

References edit

  1. ^ Seidman, Robert (February 22, 2015). . TV by the Numbers. Zap2it. Archived from the original on February 23, 2015. Retrieved March 14, 2015.
  2. ^ Sherrard, Kevin (April 16, 2002). "Discovery to Launch HD Theater". HDTV in Oklahoma.
  3. ^ "Cablevision News Releases & Press Releases | Cablevision Cable TV". www.cablevision.com. Retrieved 2016-05-15.
  4. ^ Mcknight, Jenna M. (2006-10-15). "The Sun Always Rises on HDTV". The New York Times. ISSN 0362-4331. Retrieved 2016-05-15.
  5. ^ Inc., Discovery Communications. "Discovery Communications, Inc. Launches Discovery HD Theater (TM), A New 24-Hour High-Definition Television Channel". www.prnewswire.com. Retrieved 2016-05-15. {{cite web}}: |last= has generic name (help)
  6. ^ "CHANGING CHANNELS: HI to H2, HDTheater to Velocity". www.tvworthwatching.com. Retrieved 2016-05-15.
  7. ^ Richmond, Ray (July 29, 2011). "TCA: Discovery Sets Launch Date For Velocity, Adds Big Names to 'Curiosity', Preps Science Channel's 'Trek Nation', Introduces 'Weed' Team". Deadline Hollywood.
  8. ^ Gorman, Bill (April 14, 2011). . TV by the Numbers. Archived from the original on August 14, 2017.
  9. ^ D.M. Levine (April 18, 2011). "Discovery Launches Velocity Channel, Aimed at Rich Men". Adweek.
  10. ^ Lawler, Richard (Apr 14, 2011). "Discovery HD Theater is becoming Velocity, focuses on programming for 'upscale male audience'". Engadget.
  11. ^ Evans, Greg (August 3, 2017). "Discovery Communications Partners With TEN Network For Auto Portfolio". Deadline. Retrieved September 18, 2017.
  12. ^ Petski, Denise (2018-04-10). "Discovery Rebrands Velocity As Motor Trend Network". Deadline. Retrieved 2018-04-20.
  13. ^ Littleton, Cynthia (2018-04-10). "Discovery Rebrands Velocity as Motor Trend Network (EXCLUSIVE)". Variety. Retrieved 2018-04-20.
  14. ^ "Discovery Launches 'Motor Trend On Demand' in UK on Amazon Channels". Multichannel. Retrieved 2018-04-20.
  15. ^ Hayes, Dade (2018-11-13). "Discovery's Velocity Network Sets Date For Motor Trend Rebrand". Deadline. Retrieved 2018-11-23.
  16. ^ "High Stakes Adventure, Precision Machines, Raw Power: Specialty Service Discovery Velocity Launches February 12". Press release. Retrieved 20 January 2015.
  17. ^ "Discovery and Velocity Channels Name New 'Barrett-Jackson Live' On-Air Team (Exclusive Video)". TheWrap.com. Retrieved 13 February 2015.
  18. ^ "World Endurance Championship inks new broadcast agreement with Velocity, Motor Trend". Autoweek. Retrieved 2018-05-04.
  19. ^ "Velocity, Motor Trend Named New North America TV Partner". Sportscar365. Retrieved 2018-05-04.
  20. ^ "MotorTrend Greenlights First Reality Competition Series "Bitchin' Boot Camp"" (Press release). Motor Trend. October 22, 2019 – via The Futon Critic.
  21. ^ Scott, Jordon (April 30, 2020). "Bitchin' Boot Camp Friday Watch Party!". Hot Rod. Retrieved September 9, 2020.
  22. ^ Bibel, Sara (June 27, 2013). . TV by the Numbers. Archived from the original on July 2, 2013.
  23. ^ a b Kondolojy, Amanda (June 4, 2013). . TV by the Numbers. Archived from the original on August 18, 2013.
  24. ^ "MotorTrend TV Renews Three Most Watched Series - Bitchin' Rides, Iron Resurrection, and Texas Metal". 2020-08-11. Retrieved 2021-07-09.
  25. ^ Bibel, Sara (September 7, 2012). . TV by the Numbers. Archived from the original on May 4, 2014.
  26. ^ . TV by the Numbers. June 20, 2013. Archived from the original on August 14, 2017.
  27. ^ Milligan, Mercedes (June 10, 2022). "MotorTrend Taps Titmouse for First Animated Series 'Super Turbo Story Time'". Animation Magazine.
  28. ^ "MotorTrend and BBC Studios Announce the Coproduction of a Brand-New U.S. Format of "Top Gear America" (wt) Series, and MotorTrend Will Be Streaming "Top Gear UK" in the U.S. and Canada!" (Press release). Motor Trend. April 10, 2019 – via The Futon Critic.
  29. ^ "REVEALED! Meet the Hosts of Top Gear America". Motor Trend. December 3, 2019.
  30. ^ "Join the Joy Ride! "Top Gear America," Starring Dax Shepard, Rob Corddry and Jethro Bovingdon, Premieres January 29 on the MotorTrend App" (Press release). Motor Trend. November 10, 2020 – via The Futon Critic.
  31. ^ ""Eurosport on Velocity" Brings the Best of Europe's Largest Sports Television Network to the United States for the First Time Ever" (Press release). Velocity. September 16, 2013. Retrieved September 20, 2013 – via The Futon Critic.
  32. ^ Bibel, Sara (June 26, 2013). . TV by the Numbers. Archived from the original on October 14, 2013. Retrieved July 25, 2013.

External links edit

  • Official website

December 20, 2023
motor, trend, network, velocity, network, redirects, here, canadian, channel, discovery, velocity, motor, trend, american, sports, television, network, owned, motor, trend, group, subsidiary, warner, bros, discovery, through, sports, unit, primarily, broadcast. Velocity TV network redirects here For the Canadian channel see Discovery Velocity Motor Trend is an American sports television network owned by Motor Trend Group a subsidiary of Warner Bros Discovery through its TNT Sports unit It primarily broadcasts automotive themed programming including motorsports events Motor TrendCountryUnited StatesHeadquartersSilver Spring MarylandProgrammingLanguage s EnglishPicture format1080i HDTVOwnershipOwnerTNT SportsParentMotor Trend GroupSister channelsList Adult Swim American Heroes Channel Animal Planet AT amp T SportsNet Boomerang Cartoon Network Cartoonito Cinemax CNN Cooking Channel The CW Destination America Discovery Channel Discovery en Espanol Discovery Family Discovery Familia Discovery Life Food Network HBO HGTV HLN Investigation Discovery Magnolia Network MLB Network NBA TV Oprah Winfrey Network Science Channel TBS TLC TNT Travel Channel TruTV Turner Classic MoviesHistoryLaunchedJune 17 2002 21 years ago 2002 06 17 Former namesDiscovery HD Theater 2002 2007 HD Theater 2007 2011 Velocity 2011 2018 LinksWebsitewatch wbr motortrend wbr comAvailabilityStreaming mediaService s Fubo TV Philo Hulu with Live TV Sling TV YouTube TV DirecTV Stream VidgoIt was originally founded in 2002 as Discovery HD Theater later HD Theater the first 24 7 high definition basic cable network It featured high definition programming from its other channels Redundant after the introduction of high definition simulcasts for Discovery s networks it re launched in 2011 as Velocity an upscale male network primarily featuring automotive programming Following Discovery s acquisition of a majority stake in the magazine s publisher it was announced that Velocity would rebrand as Motor Trend on November 23 2018 as a brand extension of the automotive magazine Motor Trend As of January 2015 approximately 85 3 million American households 87 9 of households with television receive Motor Trend 1 Contents 1 History 1 1 As Velocity 1 2 As Motor Trend 2 International versions 3 Programming 3 1 As Discovery HD Theater 3 2 As Velocity Motor Trend 3 2 1 Event coverage 3 2 2 Original 3 2 3 Acquired 4 References 5 External linksHistory editThe network launched nationwide in the United States on June 17 2002 as Discovery HD Theater 2 and was the first 24 7 basic cable HD network in the US 3 The channel was rebranded to HD Theater on September 22 2007 Programming included shows from Discovery sister networks such as American Chopper and Animal Planet s Corwin s Quest in addition to original programming such as Sunrise Earth which featured footage of outdoor scenes with no narration 4 and history focused titles such as When Dinosaurs Roamed America and Before We Ruled the Earth 5 As Velocity edit By 2011 as high definition feeds of mainstream networks had become more common HD Theater no longer filled a unique niche 6 On April 14 2011 Discovery Communications announced that HD Theater would be re launched as Velocity later in the year the re launch took place on October 4 2011 7 The network focused primarily on automotive oriented programming and other shows of interest to an upscale male audience 8 9 10 As Motor Trend edit On August 3 2017 Discovery announced that it would contribute Velocity into a joint venture with the digital live events and direct to consumer businesses of automotive publisher TEN The Enthusiast Network Discovery will hold a majority stake in the venture 11 In April 2018 it was announced that TEN had been renamed the Motor Trend Group and that Velocity would rebrand to Motor Trend Network later in 2018 Co branded with the automotive magazine Motor Trend the rebranding is part of an effort by Discovery following its acquisition of Scripps Networks Interactive to focus more on direct to consumer offerings targeting niche topics with passionate audiences Motor Trend already operates the subscription video on demand service Motor Trend OnDemand and had plotted out international expansion including a British launch of Motor Trend OnDemand in the UK in December 2017 and a forthcoming over the air Motor Trend television channel in Italy 12 13 14 Velocity officially rebranded as Motor Trend on November 23 2018 15 International versions editIn Canada Discovery Velocity launched on February 12 2015 The channel was originally the Canadian version of Discovery HD Theater and had been branded as Discovery World immediately prior 16 In some markets Discovery operates similarly themed channels known as Discovery Turbo Asia Pacific Latin America UK Ireland DTX Europe except UK Ireland and Motor Trend Italy which feature a similar focus on automotive themed programs Programming editAs Discovery HD Theater edit Before We Ruled the Earth 2003 Dinosaur Planet 2003 Insectia 1999 2001 Sunrise Earth 2004 2008 When Dinosaurs Roamed America 2001 As Velocity Motor Trend edit Event coverage edit In 2015 Motor Trend then known as Velocity and Discovery Channel acquired the broadcast rights to Barrett Jackson s automobile auctions previously held by Fox Sports Mike Joy Chris Jacobs and Ray Evernham host the Barrett Jackson Live broadcasts on the two channels 17 In April 2018 it was announced that Discovery and Motor Trend Group had acquired the North American broadcast rights to the FIA World Endurance Championship beginning with the 2018 19 super season also replacing Fox Sports The first and last hours of most events are televised by Motor Trend with the entire events streaming on Motor Trend digital platforms and there is live flag to flag television coverage of the 1000 Miles of Sebring and 24 Hours of Le Mans The broadcasts are produced by Eurosport Discovery s pan European sports network 18 19 Original edit All Girls Garage American Icon Muscle Car Ant Anstead Master Mechanic The Auto Firm with Alex Vega Auto Biography Barrett Jackson Live Biggest And Baddest Bitchin Boot Camp 20 21 Bitchin Rides Cafe Racer Car Fix Chasing Classic Cars Dallas Car Sharks 22 Drift This Engine Masters FantomWorks 23 Faster with Newbern and Cotten Fastest Cars in the Dirty South Inside West Coast Customs Iron Resurrection starring Joe and Amanda Martin 24 Garage Squad Junkyard Empire Kings of Crash Life Size Mike Brewer s World of Cars Miracle Ball 25 Motorhead Garage TV MotorTrend Working from Home NASCAR 2020 Under Pressure NASCAR All In Battle for Daytona One of a Kind Patrick Dempsey Racing Le Mans 26 Pikes Peak On the Edge Restoration Garage RMD Garage Roadkill Roadkill Garage Saw Dogs South Beach Classics Speed Is The New Black Super Turbo Story Time 27 Tech Toys 360 Texas Metal Top Gear America Reboot 28 29 30 Turn n Burn Unique Rides What s In The Barn 23 What s My Car Worth Wheels That FailAcquired edit All Star Dealers American Hot Rod Car Crazy Desert Car Kings Destroyed in Seconds Eurosport on Velocity 31 Fat and Furious Fifth Gear Get Out Alive Graveyard Carz How It s Made Dream Cars HowStuffWorks I Could Do That Kidnap amp Rescue MotorWeek Nature s Deadliest Overhaulin Salvage Hunters Classic Cars Stacey David s GearZ Some Assembly Required Top Gear UK The Detonators UFOs Over Earth Verminators Weird or What Wheeler Dealers Wheeler Dealers Trading Up 32 World s Most Expensive RidesReferences edit Seidman Robert February 22 2015 List of how many homes each cable network is in as of February 2015 TV by the Numbers Zap2it Archived from the original on February 23 2015 Retrieved March 14 2015 Sherrard Kevin April 16 2002 Discovery to Launch HD Theater HDTV in Oklahoma Cablevision News Releases amp Press Releases Cablevision Cable TV www cablevision com Retrieved 2016 05 15 Mcknight Jenna M 2006 10 15 The Sun Always Rises on HDTV The New York Times ISSN 0362 4331 Retrieved 2016 05 15 Inc Discovery Communications Discovery Communications Inc Launches Discovery HD Theater TM A New 24 Hour High Definition Television Channel www prnewswire com Retrieved 2016 05 15 a href Template Cite web html title Template Cite web cite web a last has generic name help CHANGING CHANNELS HI to H2 HDTheater to Velocity www tvworthwatching com Retrieved 2016 05 15 Richmond Ray July 29 2011 TCA Discovery Sets Launch Date For Velocity Adds Big Names to Curiosity Preps Science Channel s Trek Nation Introduces Weed Team Deadline Hollywood Gorman Bill April 14 2011 Discovery Communications Introduces Velocity A Turbocharged Network For An Upscale Male Audience TV by the Numbers Archived from the original on August 14 2017 D M Levine April 18 2011 Discovery Launches Velocity Channel Aimed at Rich Men Adweek Lawler Richard Apr 14 2011 Discovery HD Theater is becoming Velocity focuses on programming for upscale male audience Engadget Evans Greg August 3 2017 Discovery Communications Partners With TEN Network For Auto Portfolio Deadline Retrieved September 18 2017 Petski Denise 2018 04 10 Discovery Rebrands Velocity As Motor Trend Network Deadline Retrieved 2018 04 20 Littleton Cynthia 2018 04 10 Discovery Rebrands Velocity as Motor Trend Network EXCLUSIVE Variety Retrieved 2018 04 20 Discovery Launches Motor Trend On Demand in UK on Amazon Channels Multichannel Retrieved 2018 04 20 Hayes Dade 2018 11 13 Discovery s Velocity Network Sets Date For Motor Trend Rebrand Deadline Retrieved 2018 11 23 High Stakes Adventure Precision Machines Raw Power Specialty Service Discovery Velocity Launches February 12 Press release Retrieved 20 January 2015 Discovery and Velocity Channels Name New Barrett Jackson Live On Air Team Exclusive Video TheWrap com Retrieved 13 February 2015 World Endurance Championship inks new broadcast agreement with Velocity Motor Trend Autoweek Retrieved 2018 05 04 Velocity Motor Trend Named New North America TV Partner Sportscar365 Retrieved 2018 05 04 MotorTrend Greenlights First Reality Competition Series Bitchin Boot Camp Press release Motor Trend October 22 2019 via The Futon Critic Scott Jordon April 30 2020 Bitchin Boot Camp Friday Watch Party Hot Rod Retrieved September 9 2020 Bibel Sara June 27 2013 Dallas Car Sharks to Premiere Tuesday July 23 on Velocity TV by the Numbers Archived from the original on July 2 2013 a b Kondolojy Amanda June 4 2013 Velocity Launches Two Original Series Beginning in June TV by the Numbers Archived from the original on August 18 2013 MotorTrend TV Renews Three Most Watched Series Bitchin Rides Iron Resurrection and Texas Metal 2020 08 11 Retrieved 2021 07 09 Bibel Sara September 7 2012 Documentary Miracle Ball to Premiere Saturday September 29 on Velocity TV by the Numbers Archived from the original on May 4 2014 Patrick Dempsey Chases the World s Best Drivers and Past Racing Legends in Patrick Dempsey Racing Le Mans on Velocity TV by the Numbers June 20 2013 Archived from the original on August 14 2017 Milligan Mercedes June 10 2022 MotorTrend Taps Titmouse for First Animated Series Super Turbo Story Time Animation Magazine MotorTrend and BBC Studios Announce the Coproduction of a Brand New U S Format of Top Gear America wt Series and MotorTrend Will Be Streaming Top Gear UK in the U S and Canada Press release Motor Trend April 10 2019 via The Futon Critic REVEALED Meet the Hosts of Top Gear America Motor Trend December 3 2019 Join the Joy Ride Top Gear America Starring Dax Shepard Rob Corddry and Jethro Bovingdon Premieres January 29 on the MotorTrend App Press release Motor Trend November 10 2020 via The Futon Critic Eurosport on Velocity Brings the Best of Europe s Largest Sports Television Network to the United States for the First Time Ever Press release Velocity September 16 2013 Retrieved September 20 2013 via The Futon Critic Bibel Sara June 26 2013 Wheeler Dealers Trading Up to Premiere July 10 on Velocity TV by the Numbers Archived from the original on October 14 2013 Retrieved July 25 2013 External links editOfficial website Retrieved from https en wikipedia org w index php title Motor Trend TV network amp oldid 1189035732, wikipedia, wiki, book, books, library,

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