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Wikipedia

Give Me All Your Luvin'

October 21, 2023

For the ZZ Top song, see Gimme All Your Lovin'. For other uses, see Give Me All Your Loving.

"Give Me All Your Luvin'" is a song by American singer Madonna from her twelfth studio album, MDNA (2012). It features guest vocals by Trinidadian-American rapper Nicki Minaj and English rapper M.I.A. The song was written and produced by Madonna and Martin Solveig, with additional writing by M.I.A., Minaj and Michael Tordjman. After working with Solveig on one song, Madonna continued recording others including "Give Me All Your Luvin'". Madonna chose to work with M.I.A. and Minaj on the track since she felt they were both strong women with unique voices. She also liked their music and what they represented.

"Give Me All Your Luvin'"
Single by Madonna featuring Nicki Minaj and M.I.A.
from the album MDNA
ReleasedFebruary 3, 2012
Recorded2011
StudioSarm West (London)
MSR Studios (New York City)
GenreDance-pop
Length3:22
LabelInterscope
Songwriter(s)
Producer(s)
  • Madonna
  • Solveig
Madonna singles chronology
"Revolver"
(2009) 		"Give Me All Your Luvin'"
(2012) 		"Girl Gone Wild"
(2012)
Nicki Minaj singles chronology
"Turn Me On"
(2011) 		"Give Me All Your Luvin'"
(2012) 		"Starships"
(2012)
M.I.A. singles chronology
"Bad Girls"
(2012) 		"Give Me All Your Luvin'"
(2012) 		"Bring the Noize"
(2013)
Music video
"Give Me All Your Luvin'" on YouTube

A demo version of the song, titled "Give Me All Your Love", was leaked on November 8, 2011, resulting in a man from Spain being arrested for copyright violations. The final version of the song was released on February 3, 2012, as the lead single from MDNA. The track was her debut single from her three-album deal with Interscope Records. Backed by bouncing synthesizers, marching drums and a cheer, "Give Me All Your Luvin'" is a dance-pop song, with elements of new wave and disco. Madonna executes the chorus in high-pitched vocals while during its dubstep breakdown, Minaj raps her verse as her alter-ego Roman Zolanski, followed by M.I.A. rapping her verse.

"Give Me All Your Luvin'" received mixed reviews from music critics. Its chorus was noted as a highlight by critics, who described it as catchy; however, they felt that the musical composition was inferior to Madonna's previous singles. Commercially, the song attained success, topping the charts in Canada, Finland, Hungary, and Israel while peaking within the top ten in several European countries. In the United States, it became Madonna's 38th top ten hit on the Billboard Hot 100 chart, extending her record as the artist with the most top-ten singles in the chart's history, a record that would be surpassed later by Drake in 2020.

The song's accompanying music video featuring both Minaj and M.I.A. was directed by Megaforce. It shows Madonna, Minaj, and M.I.A. along with cheerleaders wearing animegao masks and football players. Madonna first performed the song with Minaj and M.I.A. at the Super Bowl XLVI halftime show. During the performance, M.I.A. extended her middle finger towards the camera while rapping her verse. She was criticized in the media and broadcaster NBC and the National Football League (NFL) issued apologies. They also fined the rapper which was resolved through a confidential agreement. Later that year, Madonna also performed "Give Me All Your Luvin'" on The MDNA Tour, where she wore a majorette outfit.

Background and writing Edit

 
 
In "Give Me All Your Luvin'", Madonna collaborated with rappers Nicki Minaj (left) and M.I.A. (right).

In December 2010, Madonna posted a message on her Facebook, exclaiming: "Its official! I need to move. I need to sweat. I need to make new music! Music I can dance to. I'm on the lookout for the maddest, sickest, most badass people to collaborate with. I'm just saying".[1] One of the collaborators was French DJ and producer Martin Solveig, who was invited to a writing session by Madonna in London in July 2011. Originally, Madonna wanted to work with Solveig on one song, but eventually it turned into three tracks—"Give Me All Your Luvin'", "I Don't Give A", and "Turn Up the Radio". In an interview with Billboard, Solveig explained that Madonna had enough time for the project, hence after working on one song, they continued recording. Solveig described the sessions as fun and labeled them a "privileged time".[2]

"Give Me All Your Luvin'" was written by Madonna, Martin Solveig, Nicki Minaj, M.I.A., and Michael Tordjman, while production was helmed by Madonna and Solveig.[3][4] Madonna had wanted to work with M.I.A. and Minaj on a song, since she felt that they are both "strong women with a unique voice".[5] She paid tribute to the stars, saying "[Minaj and M.I.A. are] not conventional pop stars and I really admire them both".[6] M.I.A. confirmed the collaboration on her Twitter account, saying that she had been asked to come to New York City on November 29, 2011.[7][8] The rapper felt that the collaboration was an achievement her mother would be proud of, "way [more] than me putting 'Galang' out in a club."[9][10]

Release and leaks Edit

On November 8, 2011, a demo version of the song, named "Give Me All Your Love", was leaked.[11] According to Keith Caulfield from Billboard, "Within a few hours, [the song and its leak] was one of the top 10 trending topics worldwide on Twitter."[12] Madonna's manager, Guy Oseary, addressed the leak on Twitter adding the singer's statement on the situation: "My true fans wouldn't do this". Oseary also clarified that their initial plan was for new music to come out in 2012 itself. He was happy with the positive reaction to the demo, but asked fans to help him police any more leaks.[13][14] The leaked demo lacked vocals from both Minaj and M.I.A. which Madonna reflected upon, "It's really disappointing because you don't want things to come out till you're done with them, till you're ready. It's like everybody looking at your unfinished painting. It's like, 'Wait a minute. I didn't finish that. That's not fair."[5][15]

On December 22, 2011, the police arrested a 31-year-old man from Spain who had reportedly leaked the demo. They confirmed the suspect's initials as J.M.R. and described him as "a big Madonna fan"; they found recordings of the song in his belongings. He was arrested in Zaragoza, charged and subsequently released, pending a trial.[16][17] It was confirmed by WENN in The Huffington Post that the person did not seek to achieve a profit from the release.[18] In 2014, several demos from Madonna's thirteen studio album Rebel Heart leaked and an Israeli hacker named Adi Lederman was arrested: the indictment papers said that Lederman was also responsible for the leak of "Give Me All Your Luvin'".[19]

A month later, Interscope Records announced that the song would be released on February 3, 2012, three days before she was to perform at the Super Bowl XLVI halftime show.[20] The track was her debut single from her three-album deal with Interscope Records.[21] Along with the announcement Madonna revealed the cover art for the single. It depicted three black-and-white images of the singer side-by-side, making faces and posing, while wearing a t-shirt emblazoned with the song title.[22] "Give Me All Your Luvin'" was sent to United States Mainstream radio on February 7, 2012.[23] Madonna partnered with Clear Channel media to launch radio support for the track, and from February 3 it was played across 95 Mainstream and Rhythmic radio stations owned by them. The single was also played in the United Kingdom through Clear Channel's partnership with UK's Capital radio networks. They played the track at the top of every hour throughout the day till February 5, along with a megamix of songs from MDNA. The single was also released for streaming on iHeartRadio websites with online contests and promotional drives for buying it from iTunes.[24]

Recording and composition Edit

"Give Me All Your Luvin'" was recorded at MSR Studios, New York City and Sarm West Studios, Notting Hill, London. Demacio "Demo" Castellon recorded and mixed the track. Philippe Weiss and Graham Archer assisted Castellon on the recording, while Angie Teo assisted on the mixing. Jason "Metal" Donkersgoed did the additional editing of the song and Jean Baptiste Gaudray played guitars.[25] Alongside his producing duty, Solveig also arranged the synths and drums for the track. He recalled that the track was recorded in two days, with Madonna and him continuously discussing the chord progression and the music. The initial version of the song's breakdown was "too much" of dubstep, which Madonna asked him to change, while adding Minaj and M.I.A.'s rapping over them.[26]

 
"Give Me All Your Luvin'"
A 20-second sample of "Give Me All Your Luvin'" which illustrates the high-pitched vocals employed by Madonna while singing the chorus, which is backed by Nicki Minaj and M.I.A. with the cheerleading chant "L-U-V Madonna, Y-O-U You wanna."
Problems playing this file? See media help.

"Give Me All Your Luvin'" is a dance-pop song, with elements of new wave and disco.[27][28] The song starts with a cheer: "L-U-V Madonna, Y-O-U you wanna" with the vocal tone reminiscent off Gwen Stefani's single "Hollaback Girl" (2005) and "Mickey" (1982) by Toni Basil.[13][29] A "polished 60s shakedown" succeeds the chant, which is backed by bouncing synthesizers and hard drums.[28] Priya Elan of NME said that the composition resembled Madonna's own songs like "Beautiful Stranger" (1999), "Amazing" (2000) and the songs on her studio albums, Ray of Light (1998) and Hard Candy (2008).[28]

The chorus of the song follows, which Madonna performs in a high-pitched voice: "Don't play the stupid game / Cause I’m a different kind of girl / Every record sounds the same / You’ve got to step into my world / Give me all your luvin', give me your love / Give me all your love today." Entertainment Weekly's Lanford Beard observed that the song "blends Katy Perry-meets-Gwen Stefani chanting, echoes of Ashlee Simpson's regrettable foray into New Wave-y synth-guitar sounds, and a 'Hold It Against Me' redux breakdown."[30] John Mitchell of MTV News commented that the instrumentation of the song consists of "glittery synths, marching band drums, claps and a catchy-as-hell chorus."[13] Lewis Corner of Digital Spy called the song an "'80s-inspired electro-thumper complete with a cheerleader chant of 'L-U-V Madonna!'"[31] "Give Me All Your Luvin'" is written in the key of D♭ major and has a moderately fast tempo of 144 beats per minute. It follows a basic chord progression of D♭–G♭–A♭ in the verses, and D♭–F♭–C♭–G♭ in the chorus and intermediate bridge. Madonna's vocals span from the tonal nodes of C♭4 to A♭4.[32]

After the leak of the song in November 2011, media reported on the similarities between the song and singer Nicola Roberts' "Beat of My Drum", due to the "cheerleader-style" verses in both. "Give Me All Your Luvin'" has the lyrics "L-U-V Madonna" while Roberts track features the lyrics "L.O.V.E/ Dance to the beat of my drum".[33] Soon after, Roberts called Madonna a "copycat" for the alleged similarities between the songs. However, she later insisted that people had been "quick to jump the gun" and claimed she had not even heard the song.[34] Brazilian music producer Joao Brasil alleged that the chorus of "Give Me All Your Luvin'" was plagiarized from his 2011 single "L.O.V.E Banana". Both songs start with the shouts of cheerleaders, who in Brazil's song say "L.O.V.E Banana" and in Madonna's song, "L.U.V. Madonna".[35]

Critical reception Edit

"Give Me All Your Luvin'" met with generally mixed reviews from music critics. Priya Elan from NME said the song "seems to soar effortlessly" and that "what Madonna's doing in this song is so much more impossibly fun than we could have imagined." She also stated the song was a progress from the sound of her previous album, Hard Candy.[36] Jim Farber from the New York Daily News considered that the song is "a pure snap of bubble gum, closer to an early single like 'Burning Up' than any of her more recent club hits. Only the rap cameos from the quite camp Nicki Minaj, and the less so M.I.A., tell us what decade we're in."[37] Michael Cragg from The Guardian felt that the track was not bad. "Musically it's a pretty joyful four minutes, featuring bouncing beats, acoustic riffs and Gwen Stefani-style cheerleader chants, but there's something a bit flat about Madonna's delivery. Given all the love she's demanding, you'd think she'd be more excited." Speaking of the rap part, he thought that "Minaj certainly does her best, her typically frantic rap an exercise in squeezing as many words into a 10-second space as possible, while MIA's more laconic drawl loses momentum."[38] Chris Willman of Reuters called it "risible" and infectious: "Everything here is as dumb as the titular spelling, but the campiness has its charm, at least if you like the old musicals that some of the tracking shots here are paying homage to".[39] MTV News journalist Bradley Stern wrote about the "Hey Mickey" comparisons, complimenting the guest rapping of Minaj and M.I.A. even though he felt it was "one of the album’s least compelling moments".[40] In a review of MDNA, Neil McCormick of The Daily Telegraph felt that the prime purpose of the "lightest, frothiest track" from the album was to represent next generation's female pop stars.[41] Emily Mackay of The Quietus wrote in detail about the song:

 
 
"Give Me All Your Luvin'" was compared to songs by Gwen Stefani (left) and Nicola Roberts (right).

After the first play of this album, I sat down and had a hard think about which of those songs I'd want to play again first. The only one that stuck in the head most was 'Give Me All Your Luvin'', whose cheerleader chants and thrumming rhythm are kind of excruciating, but at least catchy. Minaj and M.I.A. are as effortlessly awesome as they can both be when limited to just a few lines. Say what you like about Maya, but she sounds a deal more plausible that Madonna herself on a line like 'Imma say this once, hey I don't give a shit'... Oddly, for a single so tame, Madonna seems to see it as a challenge 'Every record sounds the same, you've got to step into my world'? We're already in your bloody world! It was kind of your responsibility to step out of it and make a record that didn't sound the same, so don't bloody badger us about it.[42]

Andrew Hampp from Billboard negatively reviewed the signing of Minaj and M.I.A. as guest artists, adding that "It's a subpar effort from all parties, particularly Madonna, who hasn't sounded this robotic since the more tweaked-out moments on Hard Candy."[43] In another review, Keith Caulfield from the same magazine deemed the track as a commercial for Madonna's Super Bowl appearance, rather than being a promotional tool for MDNA, criticizing it for misleading the listener about the vibe of the album.[44] Gareth Grundy from The Guardian shared this view, while describing the track as "clumsy rave-pop".[45] Jody Rosen of Rolling Stone rated it two out of five stars, describing its lyrics and composition as "dashed off" and "in the doldrums", and was displeased by the track's "aggressive, assaultive spunkiness".[29] Sal Cinquemani from Slant Magazine described the song as "decidedly vapid" and "catchy" but also stated that "its few charms—'60s surf-pop guitar, vintage video-game effects, and references to her past songs—are fleeting at best." He felt that Minaj and M.I.A. were "tacked on for added marketability" and that the song actually lacked "authenticity".[46] While reviewing MDNA, The New York Times' critic Jon Pareles described the song as "one of the album's weakest tracks".[47] Joey Guerra from the Houston Chronicle wrote that the song's "shiny-happy" sound is "nowhere near representative of the full album."[48]

Alexis Petridis from The Guardian listed the song as the weakest effort on MDNA, adding that "its position as the album's lead single seems to have had more to do with showing off the presence of Nicki Minaj and M.I.A. than its featherweight melody."[49] A writer for Virgin Media gave the song three out of five stars, writing: "Like most Madonna singles, it skips along at a furious pace with a gleam in its eye, but the self-references get tiresome and ultimately she is just trying too hard."[50] Nick Levine, writing for The National, relegated the track as a "lighter pop morsel".[51] Matthew Parpetua from Pitchfork panned the song, saying that Solveig's production on the track was paired with equally "bland lyrics".[52] Brad O'Mancey from Popjustice declared that the track was "proof that sometimes you can listen to something many, many times and still not have any idea whether it's any good or not."[53] Chicago Tribune journalist Greg Kot was disappointed with the song and its lyrics, which he found to be meaningless,[54] while Bernard Zuel of The Sydney Morning Herald relegated it as "trite and disposable".[55] Alex Macpherson from Fact found the song to be "sheer misconceived awfulness".[56] Jude Rogers from The Guardian criticized its "unforgivable spelling" and pointed out that the "candy-pop chorus really fizzes, but [Minaj and M.I.A.’s] cheerleading whoops and raps quickly dissolve". She placed the song at number 66 on her ranking of Madonna's singles, in honor of her 60th birthday.[57] In August 2018, Billboard picked it as the singer's 95th greatest single; "[Madonna's] undeniably the squad captain on this surf-rock-inspired workout, but her collaborators deserve a big thank Y-O-U for providing the catchiest part of the song with their cheerleader chants".[58]

Chart performance Edit

 
 
"Give Me All Your Luvin'" was Madonna's 56th entry on the Billboard Hot 100, a feat that tied her with Connie Francis (left) and Dionne Warwick (right) as the female artist with the second most entries.

In the United States, "Give Me All Your Luvin'" was played from 9 am on February 3, 2012 by Clear Channel radio stations. It debuted at number 24 on the Billboard Mainstream Top 40 chart, with weekly accumulation of 2,766 plays (Clear Channel accumulated for 79% of those plays). It was Madonna's seventh top-25 debut on the chart, the most since its inception in 1992. Along with the debut on Mainstream Top 40, "Give Me All Your Luvin'" also debuted at number 33 on the Rhythmic airplay, number 35 on Adult Top 40 and number 20 on Dance/Mix Show Airplay chart.[59] "Give Me All Your Luvin'" debuted at number seven on the Hot Digital Songs chart selling 115,000 copies, the amount sold in the first three days of its availability and end of Billboard's tracking week.[60] It consequently debuted at number 13 on the Billboard Hot 100 with 44 million total radio airplay.[61] Following the performance at the Super Bowl XLVI halftime show, digital downloads for the song increased by 44% the next week to 165,000 copies, and the song reached number 10 on the Hot 100. It became Madonna's first top-ten single since "4 Minutes" (2008) and was her 38th song to reach the top-ten, thereby extending her record as the artist with the most top-ten songs on the Hot 100.[62] The record would remain until Drake's "Greece" and "Popstar", with DJ Khaled, broke the record in 2020, becoming his 39th and 40th Hot 100 top ten entries. The song plummeted to number 39 the next week as the promotional effects of the Super Bowl wore off.[63] With the release of "Give Me All Your Luvin'", Madonna tied with Dionne Warwick and Connie Francis for amassing the second highest number (56) of Billboard Hot 100 entries by female artists, only behind Aretha Franklin who had 73 entries.[64] Madonna also extended her record as the artist with the most number-one songs on the Dance Club Songs chart, when "Give Me All Your Luvin'" became her 41st song to top it.[65] In June 2012, the song was certified gold by the Recording Industry Association of America (RIAA), for sales of more than 500,000 copies.[66] As of 2023, this song remains to be Madonna's latest entry on the Top 40 in the United States.

In Canada, the song debuted at number 11 on the Canadian Hot 100 for issue date of February 10, 2012. The next week, the song jumped to number one, becoming both greatest digital and airplay gainer of the week. The song also reached number one on the Digital Songs chart, with a 76% download increase to 24,000 copies, and number 10 on the Hot 100 Airplay chart with a 143% audience increase to over 14 million. It became Madonna's 25th number-one hit in Canada and her second chart-topper in the Hot 100 era after "4 Minutes".[67] In Japan, the song debuted at number 42 on the Japan Hot 100, and moved to a peak of number three after two weeks.[43] "Give Me All Your Luvin'" had low chart placement in Australia, where the song debuted at its peak of number 25 for the issue dated February 19, 2012, before falling out of the chart from number 44 the next week.[68] Similarly, in New Zealand, the song debuted and peaked at number 26 for only one week.[69]

In the United Kingdom, the song peaked at number 37 on the UK Singles Chart with sales of 8,577 copies, becoming Madonna's 67th entry on the chart.[70] The low sales were due to two days worth of download sales being discounted by the Official Charts Company as a result of a promotional offer that allowed the song to be downloaded for free if pre-ordering the album MDNA. It resulted in her worst performance for a lead single since "Everybody" (1982).[71][72] The song dropped down to number 51 the next week, selling a further 7,070 copies but climbed to a peak of number 12 on the UK Airplay Chart.[73][74] With the release of the CD single, "Give Me All Your Luvin'" sold a further 1,460 copies reaching number two on the UK Physical Singles chart.[75] "Give Me All Your Luvin'" debuted atop the charts in Finland, but it quickly dropped off within three weeks.[76] In Italy, the song peaked at number two and was certified platinum by the Federation of the Italian Music Industry (FIMI) for shipment of 30,000 copies of the single.[77][78] "Give Me All Your Luvin'" debuted at number four on the French Singles Chart and jumped to its peak of number three the next week. It was present on the chart for 21 weeks.[79] The song peaked within the top ten in Belgium, Germany, Netherlands, Spain and Switzerland, reaching a peak of number seven on Billboard's Euro Digital Songs chart.[43][80]

Music video Edit

Background Edit

On December 8, 2011, Minaj tweeted that she was on set with Madonna filming the music video for "Give Me All Your Luvin".[81] She also said that Madonna kissed her on the lips, as a gift for her birthday. M.I.A. then tweeted about filming the video with Madonna, saying, "Madonna killed it! A legend! said she'd have me, I said ill have her too".[82] Directed by the team Megaforce—which consists of Léo Berne, Charles Brisgand, Raphaël Rodriguez and Clément Gallet—the video has a football and cheerleader theme, inspired by her then-upcoming Super Bowl halftime performance.[83][84] Rodriguez explained to MTV News that they discussed the song with Solveig and understood that the video should be "about happiness and something really sunny". The whole look was also dictated by the fact that Megaforce had never collaborated with Madonna, Minaj and M.I.A., feeling that it was a "different universe" for them.[85] The video was shot for over two days in New York, with very strict timings which Megaforce found as challenging.[86] Describing the process as like working with the Central Intelligence Agency (CIA), Megaforce told Swiss newspaper 20 minutes that the set was surrounded by police patrol and security guards and mobile phones were not allowed. A total budget of US$1.5 million was allotted for the video. Some of the sequences in the video was Madonna's idea like one scene featuring her dancing in front of a wall, which Megaforce felt would not go with the main narrative. However, the singer insisted on keeping it and by the second day of filming she wrapped up early and left.[87]

Retouching was applied during post-production where Minaj wanted her body to look like a plastic doll.[87] Production for the music video was handled by US based company Bureau and UK based Riff Raff Films. Paris based visual effects, animation and motion design studio Mathematic was given the task of adding the graphics on the video. A team of 14 artists worked for two weeks in Paris to finish the task, accompanied by Megaforce. Different methods used included rotoscoping and keying for creating artificial fireworks and sparkling rain, 3D and 2D backgrounds, set-extensions, buildings, as well as the sky which they created using Autodesk Maya.[88] Costumes worn in the video included Adidas uniforms for Minaj and M.I.A. and a retro inspired look for a sequence, wearing white lace dresses reminiscent of Madonna's look in her 20s, as well as Marilyn Monroe.[89] Another ensemble for Madonna included a crop top, leopard printed bra and a huge cross across her neck.[89] Dress designer for the video was Arianne Phillips with cloths provided by brands like Burberry, Dolce & Gabbana, Bebe, Norma Kamali and jewelry from Swarovski, vintage Yves Saint Laurent, Prada and Eddie Borgo.[90][91]

Release and synopsis Edit

 
A screenshot of the music video of "Give Me All Your Luvin'" which shows Minaj (left), Madonna (center) and M.I.A. (right) as the "triple Marilyn or triple Madonna" like figures. The costume was also compared to the singer's look for her "Like a Virgin" video.

Madonna had first previewed the video in an American Idol exclusive on February 2, 2012, and the full video premiered the next day on her YouTube channel.[83][84] The video starts as the words "Fans can make you famous, a contract can make you rich, the press can make you a superstar, but only luv [sic] can make you a player" appear on a brick wall.[89] Cheerleaders M.I.A. and Minaj then sing the opening lyrics in a suburban neighborhood alongside other cheerleaders wearing animegao masks. Madonna sings the first verse as she exits a house with a baby stroller and wears a trench coat and sunglasses, all of which are soon discarded. Emerging football players protect her from obstacles, golden raindrops and destroy a car that gets in her way. They hold her perpendicular to a wall and she walks horizontally.[89] Throughout the video, Madonna can be seen dancing and singing in front of a brick wall, and in one scene she holds a baby doll.

During the second verse, Madonna walks across the city with M.I.A. and Minaj and is still followed by cheerleaders and football players. She walks down a city street, as players are shot down by an unseen shooter who opens fire from a passing vehicle. She climbs a pyramid of football players and is eventually taken to a club with Minaj and M.I.A., who sing their parts in a room filled with other cheerleaders and football players. Madonna then falls from the building but two players catch her. She makes her way to a town square, then starts dancing with her cheerleaders as they bash heads off of football players using baseball bats, revealing a climactic firework spectacle. Madonna grabs one of the heads and proudly displays it to a cheering audience. The video ends with Madonna in front of a brick wall, laughing and throwing away the baby doll, as the word "Touchdown!" appears in front of a pink backdrop.

Reception Edit

Writing for Spin Caryn Ganz was pleased by the video, saying "[Madonna's] attempt to find a bridge between sports, love, and fame falls a bit flat... but in the end, the football players and cheerleaders in the video are all literally faceless passersby. They, like the two high-profile MCs, are all here in service of [the singer]."[92] Becky Bain Idolator found a number of topics to discuss about the video, including trick photography, golden rains and the appearance of the singers as "triple Marilyn or triple Madonna". Though she believed that it was not Madonna's best video, nevertheless it was successful as a release.[93] Christopher John Farley from The Washington Post gave another positive review, saying that the singer "appears to be in better shape than many college students, which is crazy" and also complimented her for picking "M.I.A. and Nicki Minaj–and getting them to literally serve as cheerleaders for the Madonna brand."[94] MTV News' Jocelyn Vena described it as "funky, fun and surreal (and almost cartoony)" as well as fun and light-hearted: "Madonna looks like she's having an incredibly fun time throughout the visual, smiling and shimmying her way through this fictional, hyper-fantasy world. Watching the clip, one may wonder what doesn't happen in the video."[95]

Nicole James from MTV News opined that the video gave another impression that although "Madonna's never been the cute and innocent homecoming queen, but those wholesome, all-American football players still wanna kick it with her."[96] Cragg from The Guardian declared the video as a "hoot" with the "creepy cheerleaders and Madonna breastfeeding a doll".[38] Bradley Stern from MuuMuse found similarities in the video with those of singer Björk's video for "It's Oh So Quiet" (1995) and Kylie Minogue's "Come into My World" (2002) with the "walk-talk and walk-crawl" formula in it. He added that the video is "self-aware, thoroughly modern, cheeky, sarcastic, glamorous and entirely camp all at the same time".[97] Chris Wilman from TheWrap noted similarities to Madonna's own "Material Girl" (1985) video with the scenes showing her being carried off by the footballers, adding that "everything here is as dumb as the titular spelling, but the campiness has its charm, at least if you like the old musicals that some of the tracking shots here are paying homage to."[98]

A writer from Rolling Stone gave a mixed review for the video saying that "It's a goofy and fun clip, though the faceless cheerleaders in the background are more creepy than amusing."[99] In a pre-release screening of MDNA, Matthew Todd from Attitude believed that the last scene showing Madonna throwing off a baby doll implied that she was moving away from domestic life and embracing a party attitude.[100] Amanda Dobbins from New York found some "attempted weirdness" in the video with the scenes of the triple Marilyns and the baby on Madonna's lap, but added that "Madonna still looks crazy bonkers good".[101]

Live performances Edit

 
For the performance of "Give Me All Your Luvin'" on The MDNA Tour, Madonna was joined by a marching band while a drumline hung from mid-air.

In February 2012, Madonna performed "Give Me All Your Luvin'" with M.I.A. and Nicki Minaj at the Super Bowl XLVI halftime show at Lucas Oil Stadium in Indianapolis, Indiana.[102] Madonna collaborated with Cirque du Soleil in producing the show. 36 image projectors were utilized to create a spectacle of lights. The whole performance consisted of 500 total outfits including customized looks for musical guests LMFAO, Minaj, M.I.A. and Green as well as costumes for 100 drum line performers, 150 gladiators—who wore pairs of black underwear designed by Calvin Klein—and 200 choir singers.[103] As the performance of "Music" ended, a group of female dancers in cheerleader uniforms joined Madonna onstage for performing "Give Me All Your Luvin'". Minaj and M.I.A. joined her onstage, both dressed in Egyptian inspired clothing.[104] Together they danced as cheerleaders while holding pom-poms. During the intermediate section, all three of them stood on separate elevated platforms where Minaj and M.I.A. performed their respective verses.[105]

The performance gained widespread attention from the media after M.I.A. extended her middle finger to the camera near the end of her verse instead of singing the word "shit".[102][106] Media criticized M.I.A. for the gesture and compared the incident to Janet Jackson's 2004 wardrobe malfunction. People said, "Call it a finger malfunction? Madonna was supposed to be the center of attention during the Super Bowl halftime show Sunday, but the Queen of Pop was upstaged by her collaborator M.I.A., who flipped off the camera at one point during the performance, prompting swift apologies from the NFL and NBC."[107][108][109] Madonna herself expressed her disappointment during an interview with host Ryan Seacrest on his talk show, On Air with Ryan Seacrest. She felt that it was a "teenager... irrelevant thing" for M.I.A. to do during the show since it was "out of place".[110] Brian McCarthy, spokesman for the NFL said, "Our system was late to obscure the inappropriate gesture and we apologize to our viewers. The NFL hired the talent and produced the halftime show. There was a failure in NBC's delay system. The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans." McCarthy also clarified that the gesture was not revealed during rehearsals, M.I.A. improvised it on stage.[111] The league later fined the rapper a total of $16.6 million as penalty, which was resolved through a confidential agreement in 2014.[112]

Madonna also performed "Give Me All Your Luvin'" the same year on The MDNA Tour. After the performance of "Express Yourself" ended, she began performing "Give Me All Your Luvin'" dressed as a drum majorette in a white-and-red uniform with tall white boots. Phillips explained that the ensemble was created and inspired by a 1940s majorette look, and she added Swarovski crystals to the dress.[113] Madonna sang the song on stage while a drumline was suspended in mid-air, and M.I.A. and Minaj appeared on the video screen. Caryn Ganz from Spin called the performance as the "night's most innovative moment" while Brian McManus from Rolling Stone was impressed with the drumline levitation on top of the stage.[114][115] Niv Elis from The Jerusalem Post declared the performance as one of the show's "wow" moments.[116] The November 19–20, 2012, performance of "Give Me All Your Luvin'" at Miami's American Airlines Arena, was recorded and released in Madonna's fourth live album, MDNA World Tour.[117][118]

Track listings and formats Edit

Credits and personnel Edit

Management Edit

  • Recorded at MSR Studios, New York City and Sarm West Studios, Notting Hill, London
  • Nicki Minaj Appears Courtesy of Young Money Entertainment/Cash Money Records | M.I.A. Appears Courtesy of Interscope Records
  • Webo Girl Publishing, Inc. (ASCAP), EMI Music Publishing France (SACEM), Money Mack Music/Harajuku Barbie Music, adm. by Songs of Universal, Inc. (BMI), N.E.E.T. Noise/Imagem Music (PRS)

Personnel Edit

  • Madonna Ciccone – writer, singer and record producer
  • Martin Solveig – writer, record producer, synths, drums
  • Onika Maraj – writer, singer
  • Maya Arulpragasam – writer, singer
  • Michael Tordjman – writer
  • Demacio "Demo" Castellon – recording, mixing
  • Philippe Weiss – recording assistant
  • Graham Archer – recording assistant
  • Jason "Metal" Donkersgoed – additional editing
  • Jean Baptiste Gaudray – guitars
  • Angie Teo – mixing assistant
  • LMFAO – remixing, additional production

Credits and personnel adapted from MDNA album liner notes.[25]

Charts Edit

Certifications and sales Edit

Certifications and sales for "Give Me All Your Luvin'"
Region Certification Certified units/sales
France — 29,816[178]
Italy (FIMI)[78] Platinum 30,000*
South Korea (Gaon) — 339,983[175]
United Kingdom — 43,750[179]
United States (RIAA)[66] Gold 500,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history Edit

Release dates for "Give Me All Your Luvin'"
Country Date Format Label
Worldwide[20] February 3, 2012 Digital download Interscope
United States[180] February 6, 2012 Contemporary hit radio
United States[120] February 7, 2012 Digital download – Party Rock Remix
Germany[181] March 2, 2012 CD single Universal Music
Poland[182] March 6, 2012
United Kingdom[183] March 19, 2012 Polydor
Thailand[184] March 23, 2012 Universal Music

See also Edit

References Edit

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External links Edit

  • "Give Me All Your Luvin'" (Behind the scenes) on YouTube
  • Madonna – MDNA Teaser, Recording "Give Me All Your Luvin'" on YouTube

October 21, 2023
give, your, luvin, song, gimme, your, lovin, other, uses, give, your, loving, song, american, singer, madonna, from, twelfth, studio, album, mdna, 2012, features, guest, vocals, trinidadian, american, rapper, nicki, minaj, english, rapper, song, written, produ. For the ZZ Top song see Gimme All Your Lovin For other uses see Give Me All Your Loving Give Me All Your Luvin is a song by American singer Madonna from her twelfth studio album MDNA 2012 It features guest vocals by Trinidadian American rapper Nicki Minaj and English rapper M I A The song was written and produced by Madonna and Martin Solveig with additional writing by M I A Minaj and Michael Tordjman After working with Solveig on one song Madonna continued recording others including Give Me All Your Luvin Madonna chose to work with M I A and Minaj on the track since she felt they were both strong women with unique voices She also liked their music and what they represented Give Me All Your Luvin Single by Madonna featuring Nicki Minaj and M I A from the album MDNAReleasedFebruary 3 2012Recorded2011StudioSarm West London MSR Studios New York City GenreDance popLength3 22LabelInterscopeSongwriter s Madonna Martin Solveig Onika Maraj Mathangi Arulpragasam Michael Andre TordjmanProducer s Madonna SolveigMadonna singles chronology Revolver 2009 Give Me All Your Luvin 2012 Girl Gone Wild 2012 Nicki Minaj singles chronology Turn Me On 2011 Give Me All Your Luvin 2012 Starships 2012 M I A singles chronology Bad Girls 2012 Give Me All Your Luvin 2012 Bring the Noize 2013 Music video Give Me All Your Luvin on YouTubeA demo version of the song titled Give Me All Your Love was leaked on November 8 2011 resulting in a man from Spain being arrested for copyright violations The final version of the song was released on February 3 2012 as the lead single from MDNA The track was her debut single from her three album deal with Interscope Records Backed by bouncing synthesizers marching drums and a cheer Give Me All Your Luvin is a dance pop song with elements of new wave and disco Madonna executes the chorus in high pitched vocals while during its dubstep breakdown Minaj raps her verse as her alter ego Roman Zolanski followed by M I A rapping her verse Give Me All Your Luvin received mixed reviews from music critics Its chorus was noted as a highlight by critics who described it as catchy however they felt that the musical composition was inferior to Madonna s previous singles Commercially the song attained success topping the charts in Canada Finland Hungary and Israel while peaking within the top ten in several European countries In the United States it became Madonna s 38th top ten hit on the Billboard Hot 100 chart extending her record as the artist with the most top ten singles in the chart s history a record that would be surpassed later by Drake in 2020 The song s accompanying music video featuring both Minaj and M I A was directed by Megaforce It shows Madonna Minaj and M I A along with cheerleaders wearing animegao masks and football players Madonna first performed the song with Minaj and M I A at the Super Bowl XLVI halftime show During the performance M I A extended her middle finger towards the camera while rapping her verse She was criticized in the media and broadcaster NBC and the National Football League NFL issued apologies They also fined the rapper which was resolved through a confidential agreement Later that year Madonna also performed Give Me All Your Luvin on The MDNA Tour where she wore a majorette outfit Contents 1 Background and writing 2 Release and leaks 3 Recording and composition 4 Critical reception 5 Chart performance 6 Music video 6 1 Background 6 2 Release and synopsis 6 3 Reception 7 Live performances 8 Track listings and formats 9 Credits and personnel 9 1 Management 9 2 Personnel 10 Charts 10 1 Weekly charts 10 2 Year end charts 11 Certifications and sales 12 Release history 13 See also 14 References 15 External linksBackground and writing Edit nbsp nbsp In Give Me All Your Luvin Madonna collaborated with rappers Nicki Minaj left and M I A right In December 2010 Madonna posted a message on her Facebook exclaiming Its official I need to move I need to sweat I need to make new music Music I can dance to I m on the lookout for the maddest sickest most badass people to collaborate with I m just saying 1 One of the collaborators was French DJ and producer Martin Solveig who was invited to a writing session by Madonna in London in July 2011 Originally Madonna wanted to work with Solveig on one song but eventually it turned into three tracks Give Me All Your Luvin I Don t Give A and Turn Up the Radio In an interview with Billboard Solveig explained that Madonna had enough time for the project hence after working on one song they continued recording Solveig described the sessions as fun and labeled them a privileged time 2 Give Me All Your Luvin was written by Madonna Martin Solveig Nicki Minaj M I A and Michael Tordjman while production was helmed by Madonna and Solveig 3 4 Madonna had wanted to work with M I A and Minaj on a song since she felt that they are both strong women with a unique voice 5 She paid tribute to the stars saying Minaj and M I A are not conventional pop stars and I really admire them both 6 M I A confirmed the collaboration on her Twitter account saying that she had been asked to come to New York City on November 29 2011 7 8 The rapper felt that the collaboration was an achievement her mother would be proud of way more than me putting Galang out in a club 9 10 Release and leaks EditOn November 8 2011 a demo version of the song named Give Me All Your Love was leaked 11 According to Keith Caulfield from Billboard Within a few hours the song and its leak was one of the top 10 trending topics worldwide on Twitter 12 Madonna s manager Guy Oseary addressed the leak on Twitter adding the singer s statement on the situation My true fans wouldn t do this Oseary also clarified that their initial plan was for new music to come out in 2012 itself He was happy with the positive reaction to the demo but asked fans to help him police any more leaks 13 14 The leaked demo lacked vocals from both Minaj and M I A which Madonna reflected upon It s really disappointing because you don t want things to come out till you re done with them till you re ready It s like everybody looking at your unfinished painting It s like Wait a minute I didn t finish that That s not fair 5 15 On December 22 2011 the police arrested a 31 year old man from Spain who had reportedly leaked the demo They confirmed the suspect s initials as J M R and described him as a big Madonna fan they found recordings of the song in his belongings He was arrested in Zaragoza charged and subsequently released pending a trial 16 17 It was confirmed by WENN in The Huffington Post that the person did not seek to achieve a profit from the release 18 In 2014 several demos from Madonna s thirteen studio album Rebel Heart leaked and an Israeli hacker named Adi Lederman was arrested the indictment papers said that Lederman was also responsible for the leak of Give Me All Your Luvin 19 A month later Interscope Records announced that the song would be released on February 3 2012 three days before she was to perform at the Super Bowl XLVI halftime show 20 The track was her debut single from her three album deal with Interscope Records 21 Along with the announcement Madonna revealed the cover art for the single It depicted three black and white images of the singer side by side making faces and posing while wearing a t shirt emblazoned with the song title 22 Give Me All Your Luvin was sent to United States Mainstream radio on February 7 2012 23 Madonna partnered with Clear Channel media to launch radio support for the track and from February 3 it was played across 95 Mainstream and Rhythmic radio stations owned by them The single was also played in the United Kingdom through Clear Channel s partnership with UK s Capital radio networks They played the track at the top of every hour throughout the day till February 5 along with a megamix of songs from MDNA The single was also released for streaming on iHeartRadio websites with online contests and promotional drives for buying it from iTunes 24 Recording and composition Edit Give Me All Your Luvin was recorded at MSR Studios New York City and Sarm West Studios Notting Hill London Demacio Demo Castellon recorded and mixed the track Philippe Weiss and Graham Archer assisted Castellon on the recording while Angie Teo assisted on the mixing Jason Metal Donkersgoed did the additional editing of the song and Jean Baptiste Gaudray played guitars 25 Alongside his producing duty Solveig also arranged the synths and drums for the track He recalled that the track was recorded in two days with Madonna and him continuously discussing the chord progression and the music The initial version of the song s breakdown was too much of dubstep which Madonna asked him to change while adding Minaj and M I A s rapping over them 26 nbsp Give Me All Your Luvin source source A 20 second sample of Give Me All Your Luvin which illustrates the high pitched vocals employed by Madonna while singing the chorus which is backed by Nicki Minaj and M I A with the cheerleading chant L U V Madonna Y O U You wanna Problems playing this file See media help Give Me All Your Luvin is a dance pop song with elements of new wave and disco 27 28 The song starts with a cheer L U V Madonna Y O U you wanna with the vocal tone reminiscent off Gwen Stefani s single Hollaback Girl 2005 and Mickey 1982 by Toni Basil 13 29 A polished 60s shakedown succeeds the chant which is backed by bouncing synthesizers and hard drums 28 Priya Elan of NME said that the composition resembled Madonna s own songs like Beautiful Stranger 1999 Amazing 2000 and the songs on her studio albums Ray of Light 1998 and Hard Candy 2008 28 The chorus of the song follows which Madonna performs in a high pitched voice Don t play the stupid game Cause I m a different kind of girl Every record sounds the same You ve got to step into my world Give me all your luvin give me your love Give me all your love today Entertainment Weekly s Lanford Beard observed that the song blends Katy Perry meets Gwen Stefani chanting echoes of Ashlee Simpson s regrettable foray into New Wave y synth guitar sounds and a Hold It Against Me redux breakdown 30 John Mitchell of MTV News commented that the instrumentation of the song consists of glittery synths marching band drums claps and a catchy as hell chorus 13 Lewis Corner of Digital Spy called the song an 80s inspired electro thumper complete with a cheerleader chant of L U V Madonna 31 Give Me All Your Luvin is written in the key of D major and has a moderately fast tempo of 144 beats per minute It follows a basic chord progression of D G A in the verses and D F C G in the chorus and intermediate bridge Madonna s vocals span from the tonal nodes of C 4 to A 4 32 After the leak of the song in November 2011 media reported on the similarities between the song and singer Nicola Roberts Beat of My Drum due to the cheerleader style verses in both Give Me All Your Luvin has the lyrics L U V Madonna while Roberts track features the lyrics L O V E Dance to the beat of my drum 33 Soon after Roberts called Madonna a copycat for the alleged similarities between the songs However she later insisted that people had been quick to jump the gun and claimed she had not even heard the song 34 Brazilian music producer Joao Brasil alleged that the chorus of Give Me All Your Luvin was plagiarized from his 2011 single L O V E Banana Both songs start with the shouts of cheerleaders who in Brazil s song say L O V E Banana and in Madonna s song L U V Madonna 35 Critical reception Edit Give Me All Your Luvin met with generally mixed reviews from music critics Priya Elan from NME said the song seems to soar effortlessly and that what Madonna s doing in this song is so much more impossibly fun than we could have imagined She also stated the song was a progress from the sound of her previous album Hard Candy 36 Jim Farber from the New York Daily News considered that the song is a pure snap of bubble gum closer to an early single like Burning Up than any of her more recent club hits Only the rap cameos from the quite camp Nicki Minaj and the less so M I A tell us what decade we re in 37 Michael Cragg from The Guardian felt that the track was not bad Musically it s a pretty joyful four minutes featuring bouncing beats acoustic riffs and Gwen Stefani style cheerleader chants but there s something a bit flat about Madonna s delivery Given all the love she s demanding you d think she d be more excited Speaking of the rap part he thought that Minaj certainly does her best her typically frantic rap an exercise in squeezing as many words into a 10 second space as possible while MIA s more laconic drawl loses momentum 38 Chris Willman of Reuters called it risible and infectious Everything here is as dumb as the titular spelling but the campiness has its charm at least if you like the old musicals that some of the tracking shots here are paying homage to 39 MTV News journalist Bradley Stern wrote about the Hey Mickey comparisons complimenting the guest rapping of Minaj and M I A even though he felt it was one of the album s least compelling moments 40 In a review of MDNA Neil McCormick of The Daily Telegraph felt that the prime purpose of the lightest frothiest track from the album was to represent next generation s female pop stars 41 Emily Mackay of The Quietus wrote in detail about the song nbsp nbsp Give Me All Your Luvin was compared to songs by Gwen Stefani left and Nicola Roberts right After the first play of this album I sat down and had a hard think about which of those songs I d want to play again first The only one that stuck in the head most was Give Me All Your Luvin whose cheerleader chants and thrumming rhythm are kind of excruciating but at least catchy Minaj and M I A are as effortlessly awesome as they can both be when limited to just a few lines Say what you like about Maya but she sounds a deal more plausible that Madonna herself on a line like Imma say this once hey I don t give a shit Oddly for a single so tame Madonna seems to see it as a challenge Every record sounds the same you ve got to step into my world We re already in your bloody world It was kind of your responsibility to step out of it and make a record that didn t sound the same so don t bloody badger us about it 42 Andrew Hampp from Billboard negatively reviewed the signing of Minaj and M I A as guest artists adding that It s a subpar effort from all parties particularly Madonna who hasn t sounded this robotic since the more tweaked out moments on Hard Candy 43 In another review Keith Caulfield from the same magazine deemed the track as a commercial for Madonna s Super Bowl appearance rather than being a promotional tool for MDNA criticizing it for misleading the listener about the vibe of the album 44 Gareth Grundy from The Guardian shared this view while describing the track as clumsy rave pop 45 Jody Rosen of Rolling Stone rated it two out of five stars describing its lyrics and composition as dashed off and in the doldrums and was displeased by the track s aggressive assaultive spunkiness 29 Sal Cinquemani from Slant Magazine described the song as decidedly vapid and catchy but also stated that its few charms 60s surf pop guitar vintage video game effects and references to her past songs are fleeting at best He felt that Minaj and M I A were tacked on for added marketability and that the song actually lacked authenticity 46 While reviewing MDNA The New York Times critic Jon Pareles described the song as one of the album s weakest tracks 47 Joey Guerra from the Houston Chronicle wrote that the song s shiny happy sound is nowhere near representative of the full album 48 Alexis Petridis from The Guardian listed the song as the weakest effort on MDNA adding that its position as the album s lead single seems to have had more to do with showing off the presence of Nicki Minaj and M I A than its featherweight melody 49 A writer for Virgin Media gave the song three out of five stars writing Like most Madonna singles it skips along at a furious pace with a gleam in its eye but the self references get tiresome and ultimately she is just trying too hard 50 Nick Levine writing for The National relegated the track as a lighter pop morsel 51 Matthew Parpetua from Pitchfork panned the song saying that Solveig s production on the track was paired with equally bland lyrics 52 Brad O Mancey from Popjustice declared that the track was proof that sometimes you can listen to something many many times and still not have any idea whether it s any good or not 53 Chicago Tribune journalist Greg Kot was disappointed with the song and its lyrics which he found to be meaningless 54 while Bernard Zuel of The Sydney Morning Herald relegated it as trite and disposable 55 Alex Macpherson from Fact found the song to be sheer misconceived awfulness 56 Jude Rogers from The Guardian criticized its unforgivable spelling and pointed out that the candy pop chorus really fizzes but Minaj and M I A s cheerleading whoops and raps quickly dissolve She placed the song at number 66 on her ranking of Madonna s singles in honor of her 60th birthday 57 In August 2018 Billboard picked it as the singer s 95th greatest single Madonna s undeniably the squad captain on this surf rock inspired workout but her collaborators deserve a big thank Y O U for providing the catchiest part of the song with their cheerleader chants 58 Chart performance Edit nbsp nbsp Give Me All Your Luvin was Madonna s 56th entry on the Billboard Hot 100 a feat that tied her with Connie Francis left and Dionne Warwick right as the female artist with the second most entries In the United States Give Me All Your Luvin was played from 9 am on February 3 2012 by Clear Channel radio stations It debuted at number 24 on the Billboard Mainstream Top 40 chart with weekly accumulation of 2 766 plays Clear Channel accumulated for 79 of those plays It was Madonna s seventh top 25 debut on the chart the most since its inception in 1992 Along with the debut on Mainstream Top 40 Give Me All Your Luvin also debuted at number 33 on the Rhythmic airplay number 35 on Adult Top 40 and number 20 on Dance Mix Show Airplay chart 59 Give Me All Your Luvin debuted at number seven on the Hot Digital Songs chart selling 115 000 copies the amount sold in the first three days of its availability and end of Billboard s tracking week 60 It consequently debuted at number 13 on the Billboard Hot 100 with 44 million total radio airplay 61 Following the performance at the Super Bowl XLVI halftime show digital downloads for the song increased by 44 the next week to 165 000 copies and the song reached number 10 on the Hot 100 It became Madonna s first top ten single since 4 Minutes 2008 and was her 38th song to reach the top ten thereby extending her record as the artist with the most top ten songs on the Hot 100 62 The record would remain until Drake s Greece and Popstar with DJ Khaled broke the record in 2020 becoming his 39th and 40th Hot 100 top ten entries The song plummeted to number 39 the next week as the promotional effects of the Super Bowl wore off 63 With the release of Give Me All Your Luvin Madonna tied with Dionne Warwick and Connie Francis for amassing the second highest number 56 of Billboard Hot 100 entries by female artists only behind Aretha Franklin who had 73 entries 64 Madonna also extended her record as the artist with the most number one songs on the Dance Club Songs chart when Give Me All Your Luvin became her 41st song to top it 65 In June 2012 the song was certified gold by the Recording Industry Association of America RIAA for sales of more than 500 000 copies 66 As of 2023 this song remains to be Madonna s latest entry on the Top 40 in the United States In Canada the song debuted at number 11 on the Canadian Hot 100 for issue date of February 10 2012 The next week the song jumped to number one becoming both greatest digital and airplay gainer of the week The song also reached number one on the Digital Songs chart with a 76 download increase to 24 000 copies and number 10 on the Hot 100 Airplay chart with a 143 audience increase to over 14 million It became Madonna s 25th number one hit in Canada and her second chart topper in the Hot 100 era after 4 Minutes 67 In Japan the song debuted at number 42 on the Japan Hot 100 and moved to a peak of number three after two weeks 43 Give Me All Your Luvin had low chart placement in Australia where the song debuted at its peak of number 25 for the issue dated February 19 2012 before falling out of the chart from number 44 the next week 68 Similarly in New Zealand the song debuted and peaked at number 26 for only one week 69 In the United Kingdom the song peaked at number 37 on the UK Singles Chart with sales of 8 577 copies becoming Madonna s 67th entry on the chart 70 The low sales were due to two days worth of download sales being discounted by the Official Charts Company as a result of a promotional offer that allowed the song to be downloaded for free if pre ordering the album MDNA It resulted in her worst performance for a lead single since Everybody 1982 71 72 The song dropped down to number 51 the next week selling a further 7 070 copies but climbed to a peak of number 12 on the UK Airplay Chart 73 74 With the release of the CD single Give Me All Your Luvin sold a further 1 460 copies reaching number two on the UK Physical Singles chart 75 Give Me All Your Luvin debuted atop the charts in Finland but it quickly dropped off within three weeks 76 In Italy the song peaked at number two and was certified platinum by the Federation of the Italian Music Industry FIMI for shipment of 30 000 copies of the single 77 78 Give Me All Your Luvin debuted at number four on the French Singles Chart and jumped to its peak of number three the next week It was present on the chart for 21 weeks 79 The song peaked within the top ten in Belgium Germany Netherlands Spain and Switzerland reaching a peak of number seven on Billboard s Euro Digital Songs chart 43 80 Music video EditBackground Edit On December 8 2011 Minaj tweeted that she was on set with Madonna filming the music video for Give Me All Your Luvin 81 She also said that Madonna kissed her on the lips as a gift for her birthday M I A then tweeted about filming the video with Madonna saying Madonna killed it A legend said she d have me I said ill have her too 82 Directed by the team Megaforce which consists of Leo Berne Charles Brisgand Raphael Rodriguez and Clement Gallet the video has a football and cheerleader theme inspired by her then upcoming Super Bowl halftime performance 83 84 Rodriguez explained to MTV News that they discussed the song with Solveig and understood that the video should be about happiness and something really sunny The whole look was also dictated by the fact that Megaforce had never collaborated with Madonna Minaj and M I A feeling that it was a different universe for them 85 The video was shot for over two days in New York with very strict timings which Megaforce found as challenging 86 Describing the process as like working with the Central Intelligence Agency CIA Megaforce told Swiss newspaper 20 minutes that the set was surrounded by police patrol and security guards and mobile phones were not allowed A total budget of US 1 5 million was allotted for the video Some of the sequences in the video was Madonna s idea like one scene featuring her dancing in front of a wall which Megaforce felt would not go with the main narrative However the singer insisted on keeping it and by the second day of filming she wrapped up early and left 87 Retouching was applied during post production where Minaj wanted her body to look like a plastic doll 87 Production for the music video was handled by US based company Bureau and UK based Riff Raff Films Paris based visual effects animation and motion design studio Mathematic was given the task of adding the graphics on the video A team of 14 artists worked for two weeks in Paris to finish the task accompanied by Megaforce Different methods used included rotoscoping and keying for creating artificial fireworks and sparkling rain 3D and 2D backgrounds set extensions buildings as well as the sky which they created using Autodesk Maya 88 Costumes worn in the video included Adidas uniforms for Minaj and M I A and a retro inspired look for a sequence wearing white lace dresses reminiscent of Madonna s look in her 20s as well as Marilyn Monroe 89 Another ensemble for Madonna included a crop top leopard printed bra and a huge cross across her neck 89 Dress designer for the video was Arianne Phillips with cloths provided by brands like Burberry Dolce amp Gabbana Bebe Norma Kamali and jewelry from Swarovski vintage Yves Saint Laurent Prada and Eddie Borgo 90 91 Release and synopsis Edit nbsp A screenshot of the music video of Give Me All Your Luvin which shows Minaj left Madonna center and M I A right as the triple Marilyn or triple Madonna like figures The costume was also compared to the singer s look for her Like a Virgin video Madonna had first previewed the video in an American Idol exclusive on February 2 2012 and the full video premiered the next day on her YouTube channel 83 84 The video starts as the words Fans can make you famous a contract can make you rich the press can make you a superstar but only luv sic can make you a player appear on a brick wall 89 Cheerleaders M I A and Minaj then sing the opening lyrics in a suburban neighborhood alongside other cheerleaders wearing animegao masks Madonna sings the first verse as she exits a house with a baby stroller and wears a trench coat and sunglasses all of which are soon discarded Emerging football players protect her from obstacles golden raindrops and destroy a car that gets in her way They hold her perpendicular to a wall and she walks horizontally 89 Throughout the video Madonna can be seen dancing and singing in front of a brick wall and in one scene she holds a baby doll During the second verse Madonna walks across the city with M I A and Minaj and is still followed by cheerleaders and football players She walks down a city street as players are shot down by an unseen shooter who opens fire from a passing vehicle She climbs a pyramid of football players and is eventually taken to a club with Minaj and M I A who sing their parts in a room filled with other cheerleaders and football players Madonna then falls from the building but two players catch her She makes her way to a town square then starts dancing with her cheerleaders as they bash heads off of football players using baseball bats revealing a climactic firework spectacle Madonna grabs one of the heads and proudly displays it to a cheering audience The video ends with Madonna in front of a brick wall laughing and throwing away the baby doll as the word Touchdown appears in front of a pink backdrop Reception Edit Writing for Spin Caryn Ganz was pleased by the video saying Madonna s attempt to find a bridge between sports love and fame falls a bit flat but in the end the football players and cheerleaders in the video are all literally faceless passersby They like the two high profile MCs are all here in service of the singer 92 Becky Bain Idolator found a number of topics to discuss about the video including trick photography golden rains and the appearance of the singers as triple Marilyn or triple Madonna Though she believed that it was not Madonna s best video nevertheless it was successful as a release 93 Christopher John Farley from The Washington Post gave another positive review saying that the singer appears to be in better shape than many college students which is crazy and also complimented her for picking M I A and Nicki Minaj and getting them to literally serve as cheerleaders for the Madonna brand 94 MTV News Jocelyn Vena described it as funky fun and surreal and almost cartoony as well as fun and light hearted Madonna looks like she s having an incredibly fun time throughout the visual smiling and shimmying her way through this fictional hyper fantasy world Watching the clip one may wonder what doesn t happen in the video 95 Nicole James from MTV News opined that the video gave another impression that although Madonna s never been the cute and innocent homecoming queen but those wholesome all American football players still wanna kick it with her 96 Cragg from The Guardian declared the video as a hoot with the creepy cheerleaders and Madonna breastfeeding a doll 38 Bradley Stern from MuuMuse found similarities in the video with those of singer Bjork s video for It s Oh So Quiet 1995 and Kylie Minogue s Come into My World 2002 with the walk talk and walk crawl formula in it He added that the video is self aware thoroughly modern cheeky sarcastic glamorous and entirely camp all at the same time 97 Chris Wilman from TheWrap noted similarities to Madonna s own Material Girl 1985 video with the scenes showing her being carried off by the footballers adding that everything here is as dumb as the titular spelling but the campiness has its charm at least if you like the old musicals that some of the tracking shots here are paying homage to 98 A writer from Rolling Stone gave a mixed review for the video saying that It s a goofy and fun clip though the faceless cheerleaders in the background are more creepy than amusing 99 In a pre release screening of MDNA Matthew Todd from Attitude believed that the last scene showing Madonna throwing off a baby doll implied that she was moving away from domestic life and embracing a party attitude 100 Amanda Dobbins from New York found some attempted weirdness in the video with the scenes of the triple Marilyns and the baby on Madonna s lap but added that Madonna still looks crazy bonkers good 101 Live performances Edit nbsp For the performance of Give Me All Your Luvin on The MDNA Tour Madonna was joined by a marching band while a drumline hung from mid air In February 2012 Madonna performed Give Me All Your Luvin with M I A and Nicki Minaj at the Super Bowl XLVI halftime show at Lucas Oil Stadium in Indianapolis Indiana 102 Madonna collaborated with Cirque du Soleil in producing the show 36 image projectors were utilized to create a spectacle of lights The whole performance consisted of 500 total outfits including customized looks for musical guests LMFAO Minaj M I A and Green as well as costumes for 100 drum line performers 150 gladiators who wore pairs of black underwear designed by Calvin Klein and 200 choir singers 103 As the performance of Music ended a group of female dancers in cheerleader uniforms joined Madonna onstage for performing Give Me All Your Luvin Minaj and M I A joined her onstage both dressed in Egyptian inspired clothing 104 Together they danced as cheerleaders while holding pom poms During the intermediate section all three of them stood on separate elevated platforms where Minaj and M I A performed their respective verses 105 The performance gained widespread attention from the media after M I A extended her middle finger to the camera near the end of her verse instead of singing the word shit 102 106 Media criticized M I A for the gesture and compared the incident to Janet Jackson s 2004 wardrobe malfunction People said Call it a finger malfunction Madonna was supposed to be the center of attention during the Super Bowl halftime show Sunday but the Queen of Pop was upstaged by her collaborator M I A who flipped off the camera at one point during the performance prompting swift apologies from the NFL and NBC 107 108 109 Madonna herself expressed her disappointment during an interview with host Ryan Seacrest on his talk show On Air with Ryan Seacrest She felt that it was a teenager irrelevant thing for M I A to do during the show since it was out of place 110 Brian McCarthy spokesman for the NFL said Our system was late to obscure the inappropriate gesture and we apologize to our viewers The NFL hired the talent and produced the halftime show There was a failure in NBC s delay system The obscene gesture in the performance was completely inappropriate very disappointing and we apologize to our fans McCarthy also clarified that the gesture was not revealed during rehearsals M I A improvised it on stage 111 The league later fined the rapper a total of 16 6 million as penalty which was resolved through a confidential agreement in 2014 112 Madonna also performed Give Me All Your Luvin the same year on The MDNA Tour After the performance of Express Yourself ended she began performing Give Me All Your Luvin dressed as a drum majorette in a white and red uniform with tall white boots Phillips explained that the ensemble was created and inspired by a 1940s majorette look and she added Swarovski crystals to the dress 113 Madonna sang the song on stage while a drumline was suspended in mid air and M I A and Minaj appeared on the video screen Caryn Ganz from Spin called the performance as the night s most innovative moment while Brian McManus from Rolling Stone was impressed with the drumline levitation on top of the stage 114 115 Niv Elis from The Jerusalem Post declared the performance as one of the show s wow moments 116 The November 19 20 2012 performance of Give Me All Your Luvin at Miami s American Airlines Arena was recorded and released in Madonna s fourth live album MDNA World Tour 117 118 Track listings and formats EditDigital download 119 Give Me All Your Luvin featuring Nicki Minaj and M I A 3 22Digital download Party Rock Remix 120 Give Me All Your Luvin Party Rock Remix featuring LMFAO and Nicki Minaj 4 03CD single 121 Give Me All Your Luvin featuring Nicki Minaj and M I A 3 22 Give Me All Your Luvin Party Rock Remix featuring LMFAO and Nicki Minaj 4 01 Digital Remix EP 122 Give Me All Your Luvin Laidback Luke Remix 6 06 Give Me All Your Luvin Nicky Romero Remix 5 54 Give Me All Your Luvin Party Rock Remix featuring LMFAO and Nicki Minaj 4 01 Give Me All Your Luvin Sultan Ned Shepard Remix 5 59 Give Me All Your Luvin Oliver Twizt Remix 4 48 Give Me All Your Luvin Demolition Crew Remix 7 02Credits and personnel EditManagement Edit Recorded at MSR Studios New York City and Sarm West Studios Notting Hill London Nicki Minaj Appears Courtesy of Young Money Entertainment Cash Money Records M I A Appears Courtesy of Interscope Records Webo Girl Publishing Inc ASCAP EMI Music Publishing France SACEM Money Mack Music Harajuku Barbie Music adm by Songs of Universal Inc BMI N E E T Noise Imagem Music PRS Personnel Edit Madonna Ciccone writer singer and record producer Martin Solveig writer record producer synths drums Onika Maraj writer singer Maya Arulpragasam writer singer Michael Tordjman writer Demacio Demo Castellon recording mixing Philippe Weiss recording assistant Graham Archer recording assistant Jason Metal Donkersgoed additional editing Jean Baptiste Gaudray guitars Angie Teo mixing assistant LMFAO remixing additional production Credits and personnel adapted from MDNA album liner notes 25 Charts EditWeekly charts Edit Weekly chart performance for Give Me All Your Luvin Chart 2012 PeakpositionAustralia ARIA 68 25Austria O3 Austria Top 40 123 11Belgium Ultratop 50 Flanders 80 5Belgium Ultratop 50 Wallonia 124 3Brazil Billboard Brasil Hot 100 125 6Brazil Hot Pop Songs 125 7Canada Canadian Hot 100 126 1Canada AC Billboard 127 25Canada CHR Top 40 Billboard 128 13Canada Hot AC Billboard 129 13CIS TopHit 130 14Colombia National Report 131 14Czech Republic Radio Top 100 132 25Denmark Tracklisten 133 16Euro Digital Song Sales Billboard 134 7Finland Suomen virallinen lista 76 1France SNEP 79 3Germany Official German Charts 135 8Global Dance Songs Billboard 136 3Greece Digital Songs Billboard 137 2Hungary Radios Top 40 138 1Hungary Single Top 40 139 2Ireland IRMA 140 11Israel Media Forest 141 1Italy FIMI 77 2Japan Japan Hot 100 142 3Lebanon The Official Lebanese Top 20 143 2Luxembourg Digital Song Sales Billboard 144 10Mexican Airplay Monitor Latino 145 6Netherlands Dutch Top 40 146 18Netherlands Single Top 100 147 2New Zealand Recorded Music NZ 69 29Portugal Digital Song Sales Billboard 148 4Russia Russian Digital Chart 149 9Russia Airplay TopHit 150 18Scotland OCC 151 30Slovakia Radio Top 100 152 3South Korea Gaon 153 68Spain PROMUSICAE 154 2Sweden Sverigetopplistan 155 60Switzerland Schweizer Hitparade 156 6Switzerland Media Control Romandy 157 3Ukraine Airplay TopHit 158 21UK Singles OCC 159 37US Billboard Hot 100 160 10US Adult Top 40 Billboard 161 33US Dance Club Songs Billboard 162 1US Mainstream Top 40 Billboard 163 24US Rhythmic Billboard 164 33Venezuela Pop Rock Record Report 165 1 Year end charts Edit Year end chart performance for Give Me All Your Luvin Chart 2012 PositionAustralia Dance ARIA 166 49Belgium Ultratop 50 Flanders 167 85Belgium Ultratop 50 Wallonia 168 47Canada Canadian Hot 100 169 76France SNEP 170 58Hungary Radios Top 40 171 39Italy FIMI 172 37Japan Japan Hot 100 173 22Poland ZPAV 174 19South Korea International Gaon 175 33Spain PROMUSICAE 176 27US Dance Club Songs Billboard 177 41Certifications and sales EditCertifications and sales for Give Me All Your Luvin Region Certification Certified units salesFrance 29 816 178 Italy FIMI 78 Platinum 30 000 South Korea Gaon 339 983 175 United Kingdom 43 750 179 United States RIAA 66 Gold 500 000 Sales figures based on certification alone Shipments figures based on certification alone Release history EditRelease dates for Give Me All Your Luvin Country Date Format LabelWorldwide 20 February 3 2012 Digital download InterscopeUnited States 180 February 6 2012 Contemporary hit radioUnited States 120 February 7 2012 Digital download Party Rock RemixGermany 181 March 2 2012 CD single Universal MusicPoland 182 March 6 2012United Kingdom 183 March 19 2012 PolydorThailand 184 March 23 2012 Universal MusicSee also EditList of most expensive music videos List of Billboard Dance Club Songs number ones of 2015 List of 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official lebanese Top 20 Archived from the original on February 25 2015 Retrieved June 5 2015 Madonna Chart History Luxembourg Digital Song Sales Billboard Retrieved May 25 2015 dead link Top 20 Ingles PDF in Spanish Monitor Latino Archived from the original PDF on October 14 2013 Retrieved June 29 2012 Nederlandse Top 40 week 9 2012 in Dutch Dutch Top 40 Retrieved April 16 2020 Madonna feat Nicki Minaj amp M I A Give Me All Your Luvin in Dutch Single Top 100 Retrieved April 3 2013 Madonna Chart History Portugal Digital Song Sales Billboard Retrieved May 25 2015 dead link Vse yasno in Russian 2M Lenta ru Archived from the original on January 2 2017 Retrieved March 16 2012 Russia Airplay Chart for 2012 03 05 TopHit Retrieved January 15 2020 Official Scottish Singles Sales Chart Top 100 Official Charts Company Retrieved April 3 2013 CNS IFPI in Slovak Hitparada Radio Top 100 Oficialna IFPI Czech Republic Note insert 201214 into search Retrieved April 3 2013 2012년 06주차 Digital Chart Gaon Music Chart in Korean Archived from the original on February 11 2022 Retrieved February 11 2022 Madonna feat Nicki Minaj amp M I A Give Me All Your Luvin Canciones Top 50 Retrieved April 3 2013 Madonna feat Nicki Minaj amp M I A Give Me All Your Luvin Singles Top 100 Retrieved April 3 2013 Madonna feat Nicki Minaj amp M I A Give Me All Your Luvin Swiss Singles Chart Retrieved April 3 2013 Madonna feat Nicki Minaj amp M I A Give Me All Your Luvin in French Media Control Retrieved January 23 2020 Ukraine Airplay Chart for 2012 03 12 TopHit Retrieved January 15 2020 Madonna Artist Chart History Official Charts Company Retrieved April 3 2013 Madonna Chart History Hot 100 Billboard Retrieved December 12 2014 Madonna Chart History Adult Pop Songs Billboard Retrieved December 12 2014 Madonna Chart History Dance Club Songs Billboard Retrieved December 12 2014 Madonna Chart History Pop Songs Billboard Retrieved December 12 2014 Madonna Chart History Rhythmic Billboard Retrieved December 12 2014 Pop Rock Record Report March 10 2012 Archived from the original on June 2 2013 ARIA Charts End of Year Charts Dance Singles 2009 Australian Recording Industry Association ARIA Archived from the original on March 13 2018 Retrieved April 22 2021 Belgium Flanders 2012 year end singles in Dutch Ultratop Hung Medien Archived from the original on October 16 2013 Retrieved May 31 2015 Belgium Wallonia 2012 year end singles in French Ultratop Hung Medien Archived from the original on October 17 2013 Retrieved May 31 2015 2012 Year End Canadian Hot 100 Billboard January 2 2013 Archived from the original on March 6 2016 Retrieved May 31 2015 Classement des 200 premiers Singles Fusionnes par GfK annee 2012 PDF in French SNEP Archived PDF from the original on March 4 2016 Retrieved May 31 2015 MAHASZ Radios TOP 100 2012 in Hungarian Mahasz Archived from the original on March 11 2016 Retrieved January 18 2013 Classifica annuale 2012 dal 2 January 2012 al 30 December 2012 in Italian FIMI Archived from the original on March 18 2020 Retrieved June 10 2022 Japan Singles Chart 2012 Year End Charts Billboard Archived from the original on October 27 2020 Retrieved December 17 2012 TOP digital utworow 2012 in Polish ZPAV Archived from the original on December 7 2013 Retrieved March 23 2013 a b Online download 2012 Year End Chart in Korean Gaon Digital Chart Archived from the original on February 4 2015 Retrieved November 20 2013 Top 50 Canciones Anual 2012 in Spanish PROMUSICAE Archived from the original on December 5 2013 Retrieved January 15 2013 Dance Club Songs Year End 2012 Billboard Archived from the original on May 3 2020 Retrieved April 16 2020 Cumulative known sales for Give Me All Your Luvin in France from February 18 2012 to April 14 2012 February 18 2012 11 263 Decant Charles February 18 2012 Disques Lana Del Rey se maintient Michel Telo devance Madonna Whitney Houston revient in French Puremedias Retrieved July 20 2023 February 25 2012 7 058 Decant Charles February 25 2012 Disques Adele repasse devant Lana Del Rey record historique pour Michel Telo in French Puremedias Retrieved July 20 2023 March 3 2012 5 092 Decant Charles March 3 2012 Disques Adele toujours leader nouveau record pour Michel Telo in French Puremedias Retrieved July 20 2023 March 10 2012 3 944 Decant Charles March 10 2012 Disques Adele leader record pour Michel Telo et la surprise Nana Mouskouri in French Puremedias Retrieved July 20 2023 April 14 2012 2 459 Decant Charles April 14 2012 Disques Madonna chute lourdement Les Enfoires et Gotye toujours leaders in French Puremedias Retrieved July 20 2023 Official Charts Company TOP 100 SINGLES OF THE QUARTER Positions 51 100 PDF Musicweek p 14 Archived from the original PDF on November 15 2012 Retrieved May 10 2021 Radio Industry News Music Industry Updates Arbitron Ratings Music News and more FMQB Archived from the original on December 10 2005 Retrieved August 15 2012 Give Me All Your Luvin 2 Track Amazon Germany Archived from the original on December 16 2019 Retrieved February 10 2012 Give Me All Your Luvin Empik Archived from the original on October 28 2020 Retrieved February 27 2012 Madonna Give Me All Your Luvin Amazon UK Archived from the original on December 16 2019 Retrieved February 26 2012 Give Me All Your Luvin Boomerang Online Archived from the original on March 17 2013 Retrieved February 26 2012 External links Edit Give Me All Your Luvin Behind the scenes on YouTube Madonna MDNA Teaser Recording Give Me All Your Luvin on YouTube Retrieved from https en wikipedia org w index php title Give Me All Your Luvin 27 amp oldid 1166317993, wikipedia, wiki, book, books, library,

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