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Wikipedia

George Steinbrenner

George Michael Steinbrenner III (July 4, 1930 – July 13, 2010) was an American businessman who was the principal owner and managing partner of Major League Baseball's New York Yankees from 1973 until his death in 2010. He was the longest-serving owner in club history, and the Yankees won seven World Series championships and 11 American League pennants under his ownership. His outspokenness and role in driving up player salaries made him one of the sport's most controversial figures. Steinbrenner was also involved in the Great Lakes and Gulf Coast shipping industry.

George Steinbrenner
Steinbrenner in 1980
Born
George Michael Steinbrenner III

(1930-07-04)July 4, 1930
DiedJuly 13, 2010(2010-07-13) (aged 80)
Alma materWilliams College (BA)
Ohio State University (MS)
Occupation(s)Owner of New York Yankees (MLB), businessman, investor, entrepreneur
Years active1973–2010
Political partyRepublican
SpouseElizabeth Joan Zieg (m. 1956)
Children4, including Hank and Hal
Military career
Allegiance United States
Service/branch United States Air Force
Years of service1952–1954
Rank First lieutenant
UnitStrategic Air Command

Known as a hands-on baseball executive, Steinbrenner earned the nickname "The Boss". He had a tendency to meddle in daily on-field decisions, and to hire and fire (and sometimes re-hire) managers. Former Yankees manager Dallas Green gave him the derisive nickname "Manager George".[1] He died after suffering a heart attack in his Tampa home on the morning of July 13, 2010, the day of the 81st All-Star Game. The Yankees are currently owned by Yankee Global Enterprises, for which Steinbrenner's four children have served as general partners.

Early life and education

Steinbrenner was born in Rocky River, Ohio,[2][3] the only son of Rita (née Haley) and Henry George Steinbrenner II. His mother was an Irish immigrant who had changed her name from O'Haley to Haley.[4] His father was of German descent,[5][6] and had been a world-class track and field hurdler while at the Massachusetts Institute of Technology, from which he graduated in engineering in 1927, first in his class and a distinguished scholar in Naval architecture.[7][8][9] The elder Steinbrenner later became a wealthy shipping magnate who ran the family firm operating freight ships hauling ore and grain on the Great Lakes. George III was named after his paternal grandfather, George Michael Steinbrenner II.[7] Steinbrenner had two younger sisters, Susan and Judy.[7] At age nine, the elder Steinbrenner staked George to a couple of hundred chickens, and he peddled hens and their eggs door to door. "I learned a lot about business from raising chickens," he told Sports Illustrated. "Half of my customers began buying because they were afraid of me."[10]

In 1944, Steinbrenner entered Culver Military Academy in Northern Indiana, graduating in 1948. He received his B.A. from Williams College in 1952. While at Williams, George was an average student who led an active extracurricular life. He was a member of Delta Kappa Epsilon fraternity. He was an accomplished hurdler on the varsity track and field team, and served as sports editor of The Williams Record, played piano in the band, and played halfback on the football team in his senior year.[11] He joined the United States Air Force after graduation, was commissioned a second lieutenant and was stationed at Lockbourne Air Force Base in Columbus, Ohio. Following honorable discharge in 1954, he did post-graduate study at Ohio State University (1954–55), earning his master's degree in physical education.

He met his wife-to-be, Elizabeth Joan (pronounced Jo-Ann) Zieg, in Columbus, and married her on May 12, 1956.[11] The couple had two sons, Hank and Hal, and two daughters, Jessica Steinbrenner and Jennifer Steinbrenner-Swindal. The Steinbrenners also have numerous grandchildren. All four of the Steinbrenners' children eventually got divorced, some multiple times, resulting in several former-in-laws being removed from the Yankees' management.[12]

Pre-Yankees career

While studying at Ohio State, he served as a graduate assistant to Buckeye football coach Woody Hayes.[13] The Buckeyes were undefeated national champions that year, and won the Rose Bowl. Steinbrenner served as an assistant football coach at Northwestern University in 1955, and at Purdue University from 1956 to 1957.[14][15]

Steinbrenner joined Kinsman Marine Transit Company in 1957, the Great Lakes shipping company that his great-grandfather Henry had purchased in 1901 from The Minch Transit Company, which was owned by a family relation, and renamed.[16] Steinbrenner worked hard to successfully revitalize the company, which was suffering hardship during difficult market conditions. In its return to profitability, Kinsman emphasized grain shipments over ore.[11] A few years later, with the help of a loan from a New York bank, Steinbrenner purchased the company from his family. He later became part of a group that purchased the American Shipbuilding Company, and, in 1967, he became its chairman and chief executive officer. By 1972, the company's gross sales were more than $100 million annually.[17]

In 1960, against his father's wishes, Steinbrenner entered the sports franchise business for the first time with basketball's Cleveland Pipers, of the National Industrial Basketball League (NIBL). Steinbrenner had hired John McClendon, who became the first African American coach in professional basketball and persuaded Jerry Lucas to join his team instead of the rival National Basketball Association.[18][19] The Pipers switched leagues, to the new professional ABL in 1961; the new circuit was founded by Abe Saperstein, owner of the Harlem Globetrotters. The league and its teams experienced financial problems, and McClendon resigned in protest halfway through the season. However, the Pipers had won the first half of a split season. Steinbrenner replaced McClendon with former Boston Celtics star Bill Sharman, and the Pipers won the ABL championship in 1961–62. The ABL folded in December 1962, just months into its second season. Steinbrenner and his partners lost significant money on the venture, but Steinbrenner paid off all of his creditors and partners over the next few years.[11]

With his burgeoning sports aspirations put on hold, Steinbrenner turned his attention to the theatre. His involvement with Broadway began with a short-lived 1967 play, The Ninety Day Mistress, in which he partnered with another rookie producer, James M. Nederlander. Whereas Nederlander threw himself into his family's business full-time, Steinbrenner invested in a mere half-dozen shows, including the 1974 Tony Award nominee for Best Musical, Seesaw, and the 1988 Peter Allen flop, Legs Diamond.[20]

New York Yankees career

The Yankees had been struggling during their years under CBS ownership, which had acquired the team in 1965. In 1972, CBS chairman William S. Paley told team president E. Michael Burke the media company intended to sell the club. As Burke later told writer Roger Kahn, Paley offered to sell the franchise to Burke if he could find financial backing. Steinbrenner, who had participated in a failed attempt to buy the Cleveland Indians from Vernon Stouffer one year earlier,[21] and who had been an investor in Buffalo's failed 1969 Major League Baseball expansion bid,[22] was brought together with Burke by veteran baseball executive Gabe Paul.

On January 3, 1973, Steinbrenner and minority partner Burke led a group of investors, which included Nederlander, Lester Crown, John DeLorean, Nelson Bunker Hunt, and Marvin L. Warner, in purchasing the Yankees from CBS.[23] For years, the selling price was reported to be $10 million. However, Steinbrenner later revealed that the deal included two parking garages that CBS had bought from the city, and soon after the deal closed, CBS bought back the garages for $1.2 million. The net cost to the group for the Yankees was, therefore, $8.8 million.[24]

The announced intention was that Burke would continue to run the team as club president. But Burke later became angry when he found out that Paul had been brought in as a senior Yankee executive, reducing his authority, and quit the team presidency in April 1973. (Burke remained a minority owner of the club into the following decade, but as fellow minority owner John McMullen stated, "There is nothing in life quite so limited as being a limited partner of George Steinbrenner."[25]) Paul was officially named president of the club on April 19. It would be the first of many high-profile departures with employees who crossed paths with "The Boss". At the conclusion of the 1973 season, two more prominent names departed: manager Ralph Houk, who resigned and took a similar position with the Detroit Tigers; and general manager Lee MacPhail, who became president of the American League.

The 1973 off-season would continue to be controversial when Steinbrenner and Paul fought to hire former Oakland Athletics manager Dick Williams, who had resigned immediately after leading the team to its second straight World Series title. However, because Williams was still under contract to Oakland, the subsequent legal wrangling prevented the Yankees from hiring him. On the first anniversary of the team's ownership change, the Yankees hired former Pittsburgh Pirates manager Bill Virdon to lead the team on the field.

There is nothing in life quite so limited as being a limited partner of George Steinbrenner.

—Yankees minority owner John McMullen[25]

During the 1981 World Series, Steinbrenner provided a colorful backdrop to the Yankees' loss of the series. After a Game 3 loss in Los Angeles, Steinbrenner called a press conference in his hotel room, showing off his left hand in a cast and various other injuries that he claimed were earned in a fight with two Dodgers fans in the hotel elevator. Nobody came forward about the fight, leading to the belief that he had made up the story of the fight to light a fire under the Yankees.[26] After the series, he issued a public apology to the City of New York for his team's performance, while at the same time assuring the fans that plans to put the team together for 1982 would begin immediately.[27] He was criticized heartily by players and press alike for doing so, as most people felt losing in the World Series was not something requiring an apology.[28]

Facial hair policy

Steinbrenner enforced a military-style grooming code: All players, coaches, and male executives were forbidden to display any facial hair other than mustaches (except for religious reasons), and scalp hair could not be grown below the collar. (Long sideburns and "mutton chops" were not specifically banned.) The policy led to some unusual and comical incidents.[citation needed]

During the 1973 home opener against the Cleveland Indians, as the Yankees, caps removed, were standing at attention for the National Anthem, Steinbrenner, in the owner's box next to the New York dugout, noticed that several players' hair was too long for his standards. As he did not yet know the players' names, he wrote down the uniform numbers of the offenders (Thurman Munson, Bobby Murcer, and Sparky Lyle), and had the list, along with the demand that their hair be trimmed immediately, delivered to Houk. The order was reluctantly relayed to the players.[29]

In 1983, at Steinbrenner's behest, Yankee coach Yogi Berra ordered Goose Gossage to remove a beard he was growing. Gossage responded by shaving away the beard but leaving a thick exaggerated mustache extending down the upper lip to the jaw line, a look Gossage still sports to this day.

The most infamous incident involving facial hair occurred in 1991. Although Steinbrenner was suspended, Yankees management ordered Don Mattingly, who was then sporting a mullet-like hairstyle, to get a haircut. When Mattingly refused, he was benched. This led to a huge media frenzy with reporters and talk radio repeatedly mocking the team. The WPIX broadcasting crew of Phil Rizzuto, Bobby Murcer, and Tom Seaver lampooned the policy on a pregame show with Rizzuto playing the role of a barber sent to enforce the rule. Mattingly would eventually be reinstated. Coincidentally, The Simpsons episode "Homer at the Bat", which was filmed earlier that year, included Mattingly as a guest star who is suspended from play by Mr. Burns for his sideburns being too long, despite shaving the area of his head above where sideburns grow. In 1995, Mattingly again ran afoul of the policy when he grew a goatee.

In 2005, after signing with the Yankees, former Boston Red Sox center fielder Johnny Damon, who was known for his "Jesus-like" beard and shoulder-length hair during his time with the Red Sox, said about the policy: "Without a doubt, George Steinbrenner has a policy and I'm going to stick to it. Our policy with the Yankees is to go out there and win and we're going to try and bring another championship to them."[30] Steinbrenner later noted, "He looks like a Yankee, he sounds like a Yankee and he is a Yankee."[31] Damon claimed he was already planning on cutting his hair after the 2005 season.[31][32]

Criticism of Dave Winfield

After the 1980 season, Steinbrenner made headlines by signing Dave Winfield to a 10-year, $23 million contract, making Winfield baseball's highest-paid player. In 1985, Steinbrenner derided Winfield's poor performance in a key September series against the Toronto Blue Jays:

Where is Reggie Jackson? We need a Mr. October or a Mr. September. Winfield is Mr. May. My big guys are not coming through. The guys who are supposed to carry the team are not carrying the team. They aren't producing. If I don't get big performances out of Winfield, Griffey and Baylor, we can't win.

— Steinbrenner to New York Times sportswriter Murray Chass.

This criticism eventually became somewhat of an anachronism, as many believed Steinbrenner made the statement following the 1981 World Series.[33] Part of that comment later led Ken Griffey Jr. to list the Yankees as one team for which he would never play.[34]

In 2001, Winfield cited Steinbrenner's animosity as a factor in his decision to enter the Hall of Fame as a representative of his first team, the San Diego Padres, rather than the team that brought him national recognition, the Yankees.[35]

Reinstatement and championship years

Steinbrenner was reinstated in 1993. Unlike past years, he was somewhat less inclined to interfere in the Yankees' baseball operations. He left day-to-day baseball matters in the hands of Gene Michael and other executives and allowed promising farm-system players such as Bernie Williams to develop instead of trading them for established players. Steinbrenner's having "got religion" (in the words of New York Daily News reporter Bill Madden) paid off. After contending only briefly two years earlier, the 1993 Yankees were in the American League East race with the eventual champion Toronto Blue Jays until September.

The 1994 Yankees were the American League East leaders when a players' strike wiped out the rest of the season. Similarly, a players' strike had in that instance aided their 1981 playoff effort.[26]

In 1995 the team returned to the playoffs for the first time since 1981, and in 1996, they beat the Atlanta Braves in six games to win the World Series. They went on to Series wins in 1998, 1999, and 2000, and fell short of a fourth straight title in 2001 with a seventh-game loss to the Arizona Diamondbacks.

The Yankees then made the playoffs every season through 2007. In 2003 they beat the Boston Red Sox to win the AL pennant, but lost the World Series to the Florida Marlins, denying Steinbrenner—who had won the Stanley Cup in June of that year as part-owner of the New Jersey Devils—the distinction of winning championships in two major sports leagues in the same year.[36]

In 2008, the Yankees ended their post-season run with a third-place finish in the American League East. However, in 2009, the Yankees defeated the Philadelphia Phillies in the World Series to win a 27th championship, seven of which had been won under Steinbrenner's ownership.

Retirement

Steinbrenner named Steve Swindal, his son-in-law, to be his successor in June 2005.[37] When Swindal and Jennifer Steinbrenner divorced in 2007, the Yankees bought Swindal out of his financial stake in the team, with Hal Steinbrenner succeeding Swindal as chairman of Yankee Global Enterprises.[38]

From 2006 to his death, George Steinbrenner spent most of his time in Tampa, Florida. After the 2007 season and the decision not to bring back manager Joe Torre, Steinbrenner was in poor enough health that he officially retired and handed control of the Yankees to his sons Hal and Hank Steinbrenner.[39]

After ceding day-to-day control of the team, Steinbrenner made few public appearances and gave no interviews. Associates and family members refused to comment on rampant speculation concerning his declining health, specifically rumors that he was suffering from Alzheimer's disease. A 2007 interviewer said: "He doesn't look all right. In fact, he looks dreadful. His body is bloated; his jawline has slackened into a triple chin; his skin looks as if a dry-cleaner bag has been stretched over it. Steinbrenner's face, pale and swollen, has a curiously undefined look. His features seem frozen in a permanent rictus of careworn disbelief."[40] The Yankees went to great lengths to prevent anyone outside Steinbrenner's immediate family and closest business associates from speaking to him, or even getting a glimpse of him on the rare occasions when he made an appearance at Yankee Stadium. Temporary curtains were set up to block views of his entry and exit routes, and no one was allowed near the vehicles transporting him. The press elevator carrying media members downstairs to the interview areas were shut down before he arrived, and again toward the end of the game while he departed.[41]

Steinbrenner made a rare appearance in the Bronx on the field for the 79th All-Star Game on July 15, 2008. Wearing dark glasses, he walked slowly into the stadium's media entrance with the aid of several companions, leaning upon one of them for support. He later was driven out on to the field along with his son Hal at the end of the lengthy pre-game ceremony in which the All-Stars were introduced at their fielding positions along with 49 of the 63 living Hall of Famers.[42]

In subsequent occasional visits to spring training, regular-season games, and other outings, he used a wheelchair.[43]

On April 13, 2010, Derek Jeter and Joe Girardi privately presented the first 2009 World Series Championship ring to Steinbrenner in his stadium suite. He was "almost speechless", according to reports.[44]

George Steinbrenner's estimated net worth was $1.15 billion in 2009 according to the Forbes 400 List in Forbes magazine issued in September 2009.[45]

George Steinbrenner was the first owner of a baseball team to sell cable TV rights (to MSG Network).[46]

Death

 
Steinbrenner and Bob Sheppard memorialized on the facade of Yankee Stadium

On July 13, 2010, the morning of the 2010 Major League Baseball All-Star Game, Steinbrenner died of a heart attack at St. Joseph's Hospital in Tampa, Florida.[47] His death came nine days after his 80th birthday, two days after the death of longtime Yankee Stadium public address announcer Bob Sheppard,[48] and eight days before that of former Yankee manager Ralph Houk. On July 14, the Yankees announced that players and coaches would wear a Steinbrenner commemorative patch on the left breast of their home and road uniforms, and a Bob Sheppard commemorative patch on the left arm.[49] July 15 marked the Yankees first home game at Yankee Stadium after both the All-Star break and Steinbrenner's passing. Prior to the game, the team presented a mural above the right-center field bleachers in the late owner's honor while closer Mariano Rivera laid a bouquet of flowers on home plate.[50]

The Steinbrenner family added a monument to Monument Park on September 20, 2010, to honor Steinbrenner.[51] He is buried at Trinity Memorial Gardens in Trinity, Florida.

Off the field

In addition to being an intense boss to his on-field employees, Steinbrenner was also known for pressuring and changing off-field employees (including various publicity directors), sometimes chewing them out in public. Longtime Cardinals announcer Jack Buck once said that he had seen Steinbrenner's yacht and that, "It was a beautiful thing to observe, with all 36 oars working in unison."[52] Former sportscaster Hank Greenwald, who called Yankee games on WABC radio for two years, once said he knew when Steinbrenner was in town by how tense the office staff was.

Steinbrenner usually kept his complaints about the team broadcasters he approved of (except for the YES Network crew, who have generally not been his direct employees) out of the newspapers. However, he was known to be upset with the sometimes blunt commentary of former broadcaster Jim Kaat and former analyst Tony Kubek.

The 1986 World Series was called "Steinbrenner's nightmare",[53] because it was a showdown between two of the Yankees' biggest rivals, their cross-town rival the New York Mets and their most hated rival, the Boston Red Sox. As a result, Steinbrenner wrote articles in the New York Post on the World Series.[54] The Mets won that World Series, which relieved many Yankee fans.

Steinbrenner had a reputation as a domineering boss. Only three Yankee employees were continuously employed from the start of Steinbrenner's ownership in 1973 until the end of his tenure.[clarification needed] One of those is long time Head Athletic Trainer Gene Monahan, who in 2010 missed his first spring training in 48 years after being diagnosed with cancer.[55]

Harvey Greene, the Yankees' Director of Media Relations from 1986 to 1989, talked about the experience of working under Steinbrenner:

"When the team was on the road, you'd come back to your hotel late at night, and if your phone light was on, you knew that either there had been a death in the family or George was looking for you. After a while, you started to hope that there had been a death in the family."[56]

George Steinbrenner was involved with thoroughbred horse racing from the early 1970s. He owned Kinsman Stud Farm in Ocala, Florida and raced under the name Kinsman Stable.

Charitable work

Steinbrenner gave to many charitable causes. In 1982, George, "while attending the funeral of a police officer killed in the line of duty, was deeply moved by the ceremony in which the American flag was folded military-style and presented to the officer's surviving spouse and young children". "He was concerned about their education and who would help with the cost, so he established the Silver Shield Foundation," said Foundation's Co-Founder James E. Fuchs, a close friend of Mr. Steinbrenner's.[57] He often donated to the families of fallen police officers in the Tampa Police Department and the New York City Police Department in addition to college scholarships for many poor children.[18]

During the 1992 Summer Olympics in Barcelona, Spain, Steinbrenner comforted United States Olympic Swimming medalist Ron Karnaugh through his father's death and maintained a relationship with him until his death.[58] At his residence in Tampa, Steinbrenner supported numerous individuals and charities including the Boys and Girls Club as well as the Salvation Army.[59] Mel Stottlemyre recalled that during his myeloma cancer treatment at Memorial Sloan-Kettering Hospital he had mentioned in passing to Steinbrenner how he regretted not being able to watch Yankee games from his room. Stottlemyre heard that Steinbrenner went all the way to Mayor Rudy Giuliani to ensure he was able to watch the broadcasts from his room.[60] Steinbrenner had also donated $1 million to St. Joseph's Children's Hospital where a wing was named in his honor.[61]

Politics

Steinbrenner donated to numerous senators and congressmen including $6,300 to Chuck Schumer, $9,600 to Charles Rangel, $1,000 Peter W. Rodino, and $750 to George J. Mitchell.[62]

In 1988 and 1992 he supported George H. W. Bush, in the 2000 United States presidential election recount in Florida Steinbrenner voted for George W. Bush and donated $5,000 to the Bush-Cheney recount fund. In 2008 he donated to Hillary Clinton, Rudy Giuliani, and John McCain giving $2,300 to Clinton's campaign, $4,600 to Giuliani's campaign, and $15,000 to McCain Victory 2008.[63][64]

Controversies

Management style

Steinbrenner quickly became famous for his rapid turnover of management personnel. In his first 23 seasons, he changed managers 20 times; Billy Martin alone was fired and rehired five times. During his first 26 years with the club, he went through 13 publicity directors. "The first time George fires you, it's very traumatic," oft-fired Yankees flack Harvey Greene said. "The three or four times after that, it's like, Great! I've got the rest of the day off."[65] Greene, the Yankees' PR director was fired by Steinbrenner, however the next day Steinbrenner’s assistant called Greene and asked why he wasn’t at work. After arriving at work late, Steinbrenner told Greene "If you're late again, you're fired”.[66]

He employed 11 general managers over 30 years. He was equally famous for pursuing high-priced free agents and then feuding with them. In July 1978, Billy Martin famously said of Steinbrenner and his $3 million outfielder Reggie Jackson, "The two were meant for each other. One's a born liar, and the other's convicted." The comment resulted in Martin's first departure, though officially he resigned (tearfully), before Yankees President Al Rosen could carry out Steinbrenner's dictum to fire him.

David Wells recalled that he and Steinbrenner almost got into a fight during a heated argument. Wells later apologized to Steinbrenner for threatening to fight him.[67]

Illegal campaign contributions to Nixon

The "convicted" part of Billy Martin's famous 1978 "liar and convicted" comment referred to Steinbrenner's connection to Richard Nixon; in 1974, Steinbrenner pleaded guilty to making illegal contributions to Nixon's re-election campaign, and to a felony charge of obstruction of justice.[68] Faced with a cost overrun problem with the United States Commerce Department, Steinbrenner gave six of his American Shipbuilding employees "special bonuses" of $25,000 and directed them to then turn around and personally donate the funds to Nixon's Committee for the Re-Election of the President (CREEP).[69]

Steinbrenner originally said he would fight the charges in court, but in August 1974, two weeks after Nixon resigned, Steinbrenner pleaded guilty to two charges in the case. He was personally fined $15,000 and his company American Shipbuilding was assessed an additional $20,000.[70] On November 27 of that year, MLB Commissioner Bowie Kuhn suspended him for two years, but later commuted it to fifteen months. Ronald Reagan pardoned Steinbrenner in January 1989, one of the final acts of his presidency.

Ban from management

On July 30, 1990, Steinbrenner was banned permanently from day-to-day management (but not ownership) of the Yankees by MLB Commissioner Fay Vincent for paying a gambler named Howard Spira $40,000 to dig up "dirt" on Winfield. Winfield had sued the Yankees for failing to contribute $300,000 to his foundation, a guaranteed stipulation in his contract.[71] Vincent proposed a two-year suspension, but Steinbrenner wanted to have it worded as an "agreement" that had him leave baseball rather than a suspension in order to protect his reputation with the U.S. Olympic Committee (he also cited a reason of wanting to see his son take over). After considerable negotiation with Vincent's office, Robert Nederlander, one of Steinbrenner's theatre partners and a limited partner in the Yankees organization, became the managing general partner.[72] After Nederlander resigned in 1992, he was succeeded by Joe Molloy, George's son-in-law. Two years later, Steinbrenner asked to be reinstated (having been convinced by owners such as Jerry Reinsdorf that he made a terrible mistake). Vincent allowed him to be reinstated on the condition that he would drop some lawsuits he had others file against Vincent.[73][74]

In the media

Steinbrenner poked fun at himself in the media; his frequent firings and rehirings of manager Billy Martin were lampooned in a '70s Miller Lite beer commercial in which Steinbrenner tells Martin "You're fired!" to which Martin replies "Oh, no, not again!" After one of Martin's real-life rehirings, the commercial was resurrected, only with Steinbrenner's line redubbed to say "You're hired!" The two commercials would sometimes alternate depending on Martin's status with the team.[75]

In 1988 he was featured heavily in the William Goldman and Mike Lupica book Wait Till Next Year which looked at life inside the Yankees over a whole season (among other New York sports teams).

He hosted Saturday Night Live (SNL) on October 20, 1990, at the same time his former outfielder and Yankee manager, Lou Piniella, led the Cincinnati Reds to a World Series victory. In the opening sketch, he dreamt of a Yankees team managed, coached, and entirely played by himself. In other sketches, he chewed out the SNL "writing staff" (notably including Al Franken) for featuring him in a mock Slim Fast commercial with other ruthless leaders such as Saddam Hussein and Idi Amin and played a folksy convenience store manager whose business ethic is virtually the complete opposite of that of the real Steinbrenner.[citation needed]

In The Simpsons episode "Homer at the Bat", Mr. Burns fires Don Mattingly for refusing to shave sideburns only Burns could see. It is often assumed that this was a parody of an argument Steinbrenner and Mattingly had in real life regarding Mattingly's hair length. However, the episode was actually recorded a year before the suspension occurred, and was nothing more than a coincidence.[76] As Mattingly walks off the baseball field, he states, "I still like him [Burns] better than Steinbrenner."

He appeared as himself in the Albert Brooks comedy The Scout. In 1991, he played himself in an episode on YouTube of Good Sports, with Farrah Fawcett and Ryan O'Neal.

In the 1994 computer game Superhero League of Hoboken, one of the schemes of the primary antagonist, Dr. Entropy, is to resurrect George Steinbrenner to bring chaos to the world and rule together. The superheroes foil his plan by resurrecting Billy Martin.

After a public chastising of Yankees shortstop Derek Jeter for "partying too much", the two appeared in a Visa commercial club-hopping. A 2004 Visa commercial depicted Steinbrenner in the trainer's room at Yankee Stadium, suffering from an arm injury, unable to sign any checks, including that of his then-current manager Joe Torre, who spends most of the commercial treating Steinbrenner as if he were an important player.[77]

George Will once described Steinbrenner as an "error machine" and a "baseball dumb-o-meter".[78]

Steinbrenner also was a fan of professional wrestling. He wrote the foreword of the 2005 Dusty Rhodes autobiography and was a regular at old Tampa Armory cards in the 1970s and 1980s. In March 1989, he appeared in the front row of the World Wrestling Federation's (WWF) Saturday Night's Main Event XX broadcast, even interacting with manager Bobby "The Brain" Heenan at one point (Heenan remarked about the guy he managed in the ring at the time to Steinbrenner "I've got a ring full of Winfield"). In December 1990, Steinbrenner made another appearance on WWF TV in the front row during a Superstars of Wrestling taping held in Tampa's SunDome. Once again he interacted with Heenan and the wrestler he was managing at the time Curt Hennig. At WWF WrestleMania VII, Steinbrenner, WWF owner Vince McMahon, and NFL announcer Paul Maguire filmed a skit with the trio debating instant replay. He was also present in the front row of an edition of WCW Monday Nitro in 1996, and in the front row of another edition as well early 1998, when the event took place in Tampa.

At the funeral of his long-time friend Otto Graham in December 2003, Steinbrenner fainted, leading to extensive media speculation that he was in ill health.[79]

New York Daily News cartoonist Bill Gallo often cited Steinbrenner's German heritage by drawing him in a Prussian military uniform, complete with spiked helmet, gold epaulettes and medals, calling him "General von Steingrabber".[80]

In ESPN's miniseries The Bronx is Burning, he is portrayed by Oliver Platt.[81]

Seinfeld caricature

George Steinbrenner appeared as a character in the situation comedy Seinfeld, when George Costanza worked for the Yankees for several seasons. Mitch Mitchell and Lee Bear portrayed the character, and Larry David provided voice-over performances whenever the character spoke. Steinbrenner's full face was never shown, and the character was always viewed from the back in scenes set in his office at Yankee Stadium. The character appeared in the episodes "The Opposite", "The Secretary", "The Race", "The Jimmy", "The Wink", "The Hot Tub", "The Caddy", "The Calzone", "The Bottle Deposit", "The Nap", "The Millennium", "The Muffin Tops", and "The Finale".[82]

The fictional Steinbrenner talks nonstop, regardless of whether anyone is listening, and sometimes refers to himself as "Big Stein". In "The Wink", Steinbrenner mentions all of the people he fired, saying Billy Martin four times, and mentions then-current manager Buck Showalter, but then quickly swears Costanza to silence. Though intended as a joke, two weeks after the episode aired, the Yankees announced that they had parted ways with Showalter.[83]

Steinbrenner's involvement with Seinfeld began when he refused a request to make a cameo appearance and permit a Yankees pennant to appear; the show nonetheless used the pennant. A year later, Steinbrenner was asked to permit a Yankees uniform to appear on the sixth-season "The Chaperone". The owner was still angry about the unauthorized pennant, and knew so little about the show that after reading the script he believed George Costanza had been named after him as an insult. He refused to permit the uniform's use unless the character was renamed. After watching the show and enjoying both it and the Costanza character, however, Steinbrenner approved the uniform,[84] and later said he felt the show's portrayal of him was unflattering but essentially accurate to how he was at the time.[85] He filmed three scenes for the Seinfeld season 7 finale, "The Invitations", but they were edited out when the time of the episode ran longer than allowed.

Jerry Seinfeld said after Steinbrenner's death: "Who else could be a memorable character on a television show without actually appearing on the show? You felt George even though he wasn't there. That's how huge a force of personality he was."[86]

Awards and honors

See also

References

  1. ^ Puma, Mike. "'The Boss' made Yankees a dictatorship". ESPN Classic.
  2. ^ Biography.com George Steinbrenner Biography, Business Leader 1930–2010
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External links

Preceded by Owner of the New York Yankees
1973–2010
Succeeded by

george, steinbrenner, george, michael, steinbrenner, july, 1930, july, 2010, american, businessman, principal, owner, managing, partner, major, league, baseball, york, yankees, from, 1973, until, death, 2010, longest, serving, owner, club, history, yankees, se. George Michael Steinbrenner III July 4 1930 July 13 2010 was an American businessman who was the principal owner and managing partner of Major League Baseball s New York Yankees from 1973 until his death in 2010 He was the longest serving owner in club history and the Yankees won seven World Series championships and 11 American League pennants under his ownership His outspokenness and role in driving up player salaries made him one of the sport s most controversial figures Steinbrenner was also involved in the Great Lakes and Gulf Coast shipping industry George SteinbrennerSteinbrenner in 1980BornGeorge Michael Steinbrenner III 1930 07 04 July 4 1930Rocky River Ohio U S DiedJuly 13 2010 2010 07 13 aged 80 Tampa Florida U S Alma materWilliams College BA Ohio State University MS Occupation s Owner of New York Yankees MLB businessman investor entrepreneurYears active1973 2010Political partyRepublicanSpouseElizabeth Joan Zieg m 1956 Children4 including Hank and HalMilitary careerAllegiance United StatesService wbr branch United States Air ForceYears of service1952 1954RankFirst lieutenantUnitStrategic Air CommandKnown as a hands on baseball executive Steinbrenner earned the nickname The Boss He had a tendency to meddle in daily on field decisions and to hire and fire and sometimes re hire managers Former Yankees manager Dallas Green gave him the derisive nickname Manager George 1 He died after suffering a heart attack in his Tampa home on the morning of July 13 2010 the day of the 81st All Star Game The Yankees are currently owned by Yankee Global Enterprises for which Steinbrenner s four children have served as general partners Contents 1 Early life and education 2 Pre Yankees career 3 New York Yankees career 3 1 Facial hair policy 3 2 Criticism of Dave Winfield 3 3 Reinstatement and championship years 4 Retirement 5 Death 6 Off the field 6 1 Charitable work 6 2 Politics 7 Controversies 7 1 Management style 7 2 Illegal campaign contributions to Nixon 7 3 Ban from management 8 In the media 8 1 Seinfeld caricature 9 Awards and honors 10 See also 11 References 12 External linksEarly life and education EditSteinbrenner was born in Rocky River Ohio 2 3 the only son of Rita nee Haley and Henry George Steinbrenner II His mother was an Irish immigrant who had changed her name from O Haley to Haley 4 His father was of German descent 5 6 and had been a world class track and field hurdler while at the Massachusetts Institute of Technology from which he graduated in engineering in 1927 first in his class and a distinguished scholar in Naval architecture 7 8 9 The elder Steinbrenner later became a wealthy shipping magnate who ran the family firm operating freight ships hauling ore and grain on the Great Lakes George III was named after his paternal grandfather George Michael Steinbrenner II 7 Steinbrenner had two younger sisters Susan and Judy 7 At age nine the elder Steinbrenner staked George to a couple of hundred chickens and he peddled hens and their eggs door to door I learned a lot about business from raising chickens he told Sports Illustrated Half of my customers began buying because they were afraid of me 10 In 1944 Steinbrenner entered Culver Military Academy in Northern Indiana graduating in 1948 He received his B A from Williams College in 1952 While at Williams George was an average student who led an active extracurricular life He was a member of Delta Kappa Epsilon fraternity He was an accomplished hurdler on the varsity track and field team and served as sports editor of The Williams Record played piano in the band and played halfback on the football team in his senior year 11 He joined the United States Air Force after graduation was commissioned a second lieutenant and was stationed at Lockbourne Air Force Base in Columbus Ohio Following honorable discharge in 1954 he did post graduate study at Ohio State University 1954 55 earning his master s degree in physical education He met his wife to be Elizabeth Joan pronounced Jo Ann Zieg in Columbus and married her on May 12 1956 11 The couple had two sons Hank and Hal and two daughters Jessica Steinbrenner and Jennifer Steinbrenner Swindal The Steinbrenners also have numerous grandchildren All four of the Steinbrenners children eventually got divorced some multiple times resulting in several former in laws being removed from the Yankees management 12 Pre Yankees career EditWhile studying at Ohio State he served as a graduate assistant to Buckeye football coach Woody Hayes 13 The Buckeyes were undefeated national champions that year and won the Rose Bowl Steinbrenner served as an assistant football coach at Northwestern University in 1955 and at Purdue University from 1956 to 1957 14 15 Steinbrenner joined Kinsman Marine Transit Company in 1957 the Great Lakes shipping company that his great grandfather Henry had purchased in 1901 from The Minch Transit Company which was owned by a family relation and renamed 16 Steinbrenner worked hard to successfully revitalize the company which was suffering hardship during difficult market conditions In its return to profitability Kinsman emphasized grain shipments over ore 11 A few years later with the help of a loan from a New York bank Steinbrenner purchased the company from his family He later became part of a group that purchased the American Shipbuilding Company and in 1967 he became its chairman and chief executive officer By 1972 the company s gross sales were more than 100 million annually 17 In 1960 against his father s wishes Steinbrenner entered the sports franchise business for the first time with basketball s Cleveland Pipers of the National Industrial Basketball League NIBL Steinbrenner had hired John McClendon who became the first African American coach in professional basketball and persuaded Jerry Lucas to join his team instead of the rival National Basketball Association 18 19 The Pipers switched leagues to the new professional ABL in 1961 the new circuit was founded by Abe Saperstein owner of the Harlem Globetrotters The league and its teams experienced financial problems and McClendon resigned in protest halfway through the season However the Pipers had won the first half of a split season Steinbrenner replaced McClendon with former Boston Celtics star Bill Sharman and the Pipers won the ABL championship in 1961 62 The ABL folded in December 1962 just months into its second season Steinbrenner and his partners lost significant money on the venture but Steinbrenner paid off all of his creditors and partners over the next few years 11 With his burgeoning sports aspirations put on hold Steinbrenner turned his attention to the theatre His involvement with Broadway began with a short lived 1967 play The Ninety Day Mistress in which he partnered with another rookie producer James M Nederlander Whereas Nederlander threw himself into his family s business full time Steinbrenner invested in a mere half dozen shows including the 1974 Tony Award nominee for Best Musical Seesaw and the 1988 Peter Allen flop Legs Diamond 20 New York Yankees career EditThe Yankees had been struggling during their years under CBS ownership which had acquired the team in 1965 In 1972 CBS chairman William S Paley told team president E Michael Burke the media company intended to sell the club As Burke later told writer Roger Kahn Paley offered to sell the franchise to Burke if he could find financial backing Steinbrenner who had participated in a failed attempt to buy the Cleveland Indians from Vernon Stouffer one year earlier 21 and who had been an investor in Buffalo s failed 1969 Major League Baseball expansion bid 22 was brought together with Burke by veteran baseball executive Gabe Paul On January 3 1973 Steinbrenner and minority partner Burke led a group of investors which included Nederlander Lester Crown John DeLorean Nelson Bunker Hunt and Marvin L Warner in purchasing the Yankees from CBS 23 For years the selling price was reported to be 10 million However Steinbrenner later revealed that the deal included two parking garages that CBS had bought from the city and soon after the deal closed CBS bought back the garages for 1 2 million The net cost to the group for the Yankees was therefore 8 8 million 24 The announced intention was that Burke would continue to run the team as club president But Burke later became angry when he found out that Paul had been brought in as a senior Yankee executive reducing his authority and quit the team presidency in April 1973 Burke remained a minority owner of the club into the following decade but as fellow minority owner John McMullen stated There is nothing in life quite so limited as being a limited partner of George Steinbrenner 25 Paul was officially named president of the club on April 19 It would be the first of many high profile departures with employees who crossed paths with The Boss At the conclusion of the 1973 season two more prominent names departed manager Ralph Houk who resigned and took a similar position with the Detroit Tigers and general manager Lee MacPhail who became president of the American League The 1973 off season would continue to be controversial when Steinbrenner and Paul fought to hire former Oakland Athletics manager Dick Williams who had resigned immediately after leading the team to its second straight World Series title However because Williams was still under contract to Oakland the subsequent legal wrangling prevented the Yankees from hiring him On the first anniversary of the team s ownership change the Yankees hired former Pittsburgh Pirates manager Bill Virdon to lead the team on the field There is nothing in life quite so limited as being a limited partner of George Steinbrenner Yankees minority owner John McMullen 25 During the 1981 World Series Steinbrenner provided a colorful backdrop to the Yankees loss of the series After a Game 3 loss in Los Angeles Steinbrenner called a press conference in his hotel room showing off his left hand in a cast and various other injuries that he claimed were earned in a fight with two Dodgers fans in the hotel elevator Nobody came forward about the fight leading to the belief that he had made up the story of the fight to light a fire under the Yankees 26 After the series he issued a public apology to the City of New York for his team s performance while at the same time assuring the fans that plans to put the team together for 1982 would begin immediately 27 He was criticized heartily by players and press alike for doing so as most people felt losing in the World Series was not something requiring an apology 28 Facial hair policy Edit Steinbrenner enforced a military style grooming code All players coaches and male executives were forbidden to display any facial hair other than mustaches except for religious reasons and scalp hair could not be grown below the collar Long sideburns and mutton chops were not specifically banned The policy led to some unusual and comical incidents citation needed During the 1973 home opener against the Cleveland Indians as the Yankees caps removed were standing at attention for the National Anthem Steinbrenner in the owner s box next to the New York dugout noticed that several players hair was too long for his standards As he did not yet know the players names he wrote down the uniform numbers of the offenders Thurman Munson Bobby Murcer and Sparky Lyle and had the list along with the demand that their hair be trimmed immediately delivered to Houk The order was reluctantly relayed to the players 29 In 1983 at Steinbrenner s behest Yankee coach Yogi Berra ordered Goose Gossage to remove a beard he was growing Gossage responded by shaving away the beard but leaving a thick exaggerated mustache extending down the upper lip to the jaw line a look Gossage still sports to this day The most infamous incident involving facial hair occurred in 1991 Although Steinbrenner was suspended Yankees management ordered Don Mattingly who was then sporting a mullet like hairstyle to get a haircut When Mattingly refused he was benched This led to a huge media frenzy with reporters and talk radio repeatedly mocking the team The WPIX broadcasting crew of Phil Rizzuto Bobby Murcer and Tom Seaver lampooned the policy on a pregame show with Rizzuto playing the role of a barber sent to enforce the rule Mattingly would eventually be reinstated Coincidentally The Simpsons episode Homer at the Bat which was filmed earlier that year included Mattingly as a guest star who is suspended from play by Mr Burns for his sideburns being too long despite shaving the area of his head above where sideburns grow In 1995 Mattingly again ran afoul of the policy when he grew a goatee In 2005 after signing with the Yankees former Boston Red Sox center fielder Johnny Damon who was known for his Jesus like beard and shoulder length hair during his time with the Red Sox said about the policy Without a doubt George Steinbrenner has a policy and I m going to stick to it Our policy with the Yankees is to go out there and win and we re going to try and bring another championship to them 30 Steinbrenner later noted He looks like a Yankee he sounds like a Yankee and he is a Yankee 31 Damon claimed he was already planning on cutting his hair after the 2005 season 31 32 Criticism of Dave Winfield Edit After the 1980 season Steinbrenner made headlines by signing Dave Winfield to a 10 year 23 million contract making Winfield baseball s highest paid player In 1985 Steinbrenner derided Winfield s poor performance in a key September series against the Toronto Blue Jays Where is Reggie Jackson We need a Mr October or a Mr September Winfield is Mr May My big guys are not coming through The guys who are supposed to carry the team are not carrying the team They aren t producing If I don t get big performances out of Winfield Griffey and Baylor we can t win Steinbrenner to New York Times sportswriter Murray Chass This criticism eventually became somewhat of an anachronism as many believed Steinbrenner made the statement following the 1981 World Series 33 Part of that comment later led Ken Griffey Jr to list the Yankees as one team for which he would never play 34 In 2001 Winfield cited Steinbrenner s animosity as a factor in his decision to enter the Hall of Fame as a representative of his first team the San Diego Padres rather than the team that brought him national recognition the Yankees 35 Reinstatement and championship years Edit Steinbrenner was reinstated in 1993 Unlike past years he was somewhat less inclined to interfere in the Yankees baseball operations He left day to day baseball matters in the hands of Gene Michael and other executives and allowed promising farm system players such as Bernie Williams to develop instead of trading them for established players Steinbrenner s having got religion in the words of New York Daily News reporter Bill Madden paid off After contending only briefly two years earlier the 1993 Yankees were in the American League East race with the eventual champion Toronto Blue Jays until September The 1994 Yankees were the American League East leaders when a players strike wiped out the rest of the season Similarly a players strike had in that instance aided their 1981 playoff effort 26 In 1995 the team returned to the playoffs for the first time since 1981 and in 1996 they beat the Atlanta Braves in six games to win the World Series They went on to Series wins in 1998 1999 and 2000 and fell short of a fourth straight title in 2001 with a seventh game loss to the Arizona Diamondbacks The Yankees then made the playoffs every season through 2007 In 2003 they beat the Boston Red Sox to win the AL pennant but lost the World Series to the Florida Marlins denying Steinbrenner who had won the Stanley Cup in June of that year as part owner of the New Jersey Devils the distinction of winning championships in two major sports leagues in the same year 36 In 2008 the Yankees ended their post season run with a third place finish in the American League East However in 2009 the Yankees defeated the Philadelphia Phillies in the World Series to win a 27th championship seven of which had been won under Steinbrenner s ownership Retirement EditSteinbrenner named Steve Swindal his son in law to be his successor in June 2005 37 When Swindal and Jennifer Steinbrenner divorced in 2007 the Yankees bought Swindal out of his financial stake in the team with Hal Steinbrenner succeeding Swindal as chairman of Yankee Global Enterprises 38 From 2006 to his death George Steinbrenner spent most of his time in Tampa Florida After the 2007 season and the decision not to bring back manager Joe Torre Steinbrenner was in poor enough health that he officially retired and handed control of the Yankees to his sons Hal and Hank Steinbrenner 39 After ceding day to day control of the team Steinbrenner made few public appearances and gave no interviews Associates and family members refused to comment on rampant speculation concerning his declining health specifically rumors that he was suffering from Alzheimer s disease A 2007 interviewer said He doesn t look all right In fact he looks dreadful His body is bloated his jawline has slackened into a triple chin his skin looks as if a dry cleaner bag has been stretched over it Steinbrenner s face pale and swollen has a curiously undefined look His features seem frozen in a permanent rictus of careworn disbelief 40 The Yankees went to great lengths to prevent anyone outside Steinbrenner s immediate family and closest business associates from speaking to him or even getting a glimpse of him on the rare occasions when he made an appearance at Yankee Stadium Temporary curtains were set up to block views of his entry and exit routes and no one was allowed near the vehicles transporting him The press elevator carrying media members downstairs to the interview areas were shut down before he arrived and again toward the end of the game while he departed 41 Steinbrenner made a rare appearance in the Bronx on the field for the 79th All Star Game on July 15 2008 Wearing dark glasses he walked slowly into the stadium s media entrance with the aid of several companions leaning upon one of them for support He later was driven out on to the field along with his son Hal at the end of the lengthy pre game ceremony in which the All Stars were introduced at their fielding positions along with 49 of the 63 living Hall of Famers 42 In subsequent occasional visits to spring training regular season games and other outings he used a wheelchair 43 On April 13 2010 Derek Jeter and Joe Girardi privately presented the first 2009 World Series Championship ring to Steinbrenner in his stadium suite He was almost speechless according to reports 44 George Steinbrenner s estimated net worth was 1 15 billion in 2009 according to the Forbes 400 List in Forbes magazine issued in September 2009 45 George Steinbrenner was the first owner of a baseball team to sell cable TV rights to MSG Network 46 Death Edit Steinbrenner and Bob Sheppard memorialized on the facade of Yankee Stadium On July 13 2010 the morning of the 2010 Major League Baseball All Star Game Steinbrenner died of a heart attack at St Joseph s Hospital in Tampa Florida 47 His death came nine days after his 80th birthday two days after the death of longtime Yankee Stadium public address announcer Bob Sheppard 48 and eight days before that of former Yankee manager Ralph Houk On July 14 the Yankees announced that players and coaches would wear a Steinbrenner commemorative patch on the left breast of their home and road uniforms and a Bob Sheppard commemorative patch on the left arm 49 July 15 marked the Yankees first home game at Yankee Stadium after both the All Star break and Steinbrenner s passing Prior to the game the team presented a mural above the right center field bleachers in the late owner s honor while closer Mariano Rivera laid a bouquet of flowers on home plate 50 The Steinbrenner family added a monument to Monument Park on September 20 2010 to honor Steinbrenner 51 He is buried at Trinity Memorial Gardens in Trinity Florida Off the field EditIn addition to being an intense boss to his on field employees Steinbrenner was also known for pressuring and changing off field employees including various publicity directors sometimes chewing them out in public Longtime Cardinals announcer Jack Buck once said that he had seen Steinbrenner s yacht and that It was a beautiful thing to observe with all 36 oars working in unison 52 Former sportscaster Hank Greenwald who called Yankee games on WABC radio for two years once said he knew when Steinbrenner was in town by how tense the office staff was Steinbrenner usually kept his complaints about the team broadcasters he approved of except for the YES Network crew who have generally not been his direct employees out of the newspapers However he was known to be upset with the sometimes blunt commentary of former broadcaster Jim Kaat and former analyst Tony Kubek The 1986 World Series was called Steinbrenner s nightmare 53 because it was a showdown between two of the Yankees biggest rivals their cross town rival the New York Mets and their most hated rival the Boston Red Sox As a result Steinbrenner wrote articles in the New York Post on the World Series 54 The Mets won that World Series which relieved many Yankee fans Steinbrenner had a reputation as a domineering boss Only three Yankee employees were continuously employed from the start of Steinbrenner s ownership in 1973 until the end of his tenure clarification needed One of those is long time Head Athletic Trainer Gene Monahan who in 2010 missed his first spring training in 48 years after being diagnosed with cancer 55 Harvey Greene the Yankees Director of Media Relations from 1986 to 1989 talked about the experience of working under Steinbrenner When the team was on the road you d come back to your hotel late at night and if your phone light was on you knew that either there had been a death in the family or George was looking for you After a while you started to hope that there had been a death in the family 56 George Steinbrenner was involved with thoroughbred horse racing from the early 1970s He owned Kinsman Stud Farm in Ocala Florida and raced under the name Kinsman Stable Charitable work Edit Steinbrenner gave to many charitable causes In 1982 George while attending the funeral of a police officer killed in the line of duty was deeply moved by the ceremony in which the American flag was folded military style and presented to the officer s surviving spouse and young children He was concerned about their education and who would help with the cost so he established the Silver Shield Foundation said Foundation s Co Founder James E Fuchs a close friend of Mr Steinbrenner s 57 He often donated to the families of fallen police officers in the Tampa Police Department and the New York City Police Department in addition to college scholarships for many poor children 18 During the 1992 Summer Olympics in Barcelona Spain Steinbrenner comforted United States Olympic Swimming medalist Ron Karnaugh through his father s death and maintained a relationship with him until his death 58 At his residence in Tampa Steinbrenner supported numerous individuals and charities including the Boys and Girls Club as well as the Salvation Army 59 Mel Stottlemyre recalled that during his myeloma cancer treatment at Memorial Sloan Kettering Hospital he had mentioned in passing to Steinbrenner how he regretted not being able to watch Yankee games from his room Stottlemyre heard that Steinbrenner went all the way to Mayor Rudy Giuliani to ensure he was able to watch the broadcasts from his room 60 Steinbrenner had also donated 1 million to St Joseph s Children s Hospital where a wing was named in his honor 61 Politics Edit Steinbrenner donated to numerous senators and congressmen including 6 300 to Chuck Schumer 9 600 to Charles Rangel 1 000 Peter W Rodino and 750 to George J Mitchell 62 In 1988 and 1992 he supported George H W Bush in the 2000 United States presidential election recount in Florida Steinbrenner voted for George W Bush and donated 5 000 to the Bush Cheney recount fund In 2008 he donated to Hillary Clinton Rudy Giuliani and John McCain giving 2 300 to Clinton s campaign 4 600 to Giuliani s campaign and 15 000 to McCain Victory 2008 63 64 Controversies EditManagement style Edit Steinbrenner quickly became famous for his rapid turnover of management personnel In his first 23 seasons he changed managers 20 times Billy Martin alone was fired and rehired five times During his first 26 years with the club he went through 13 publicity directors The first time George fires you it s very traumatic oft fired Yankees flack Harvey Greene said The three or four times after that it s like Great I ve got the rest of the day off 65 Greene the Yankees PR director was fired by Steinbrenner however the next day Steinbrenner s assistant called Greene and asked why he wasn t at work After arriving at work late Steinbrenner told Greene If you re late again you re fired 66 He employed 11 general managers over 30 years He was equally famous for pursuing high priced free agents and then feuding with them In July 1978 Billy Martin famously said of Steinbrenner and his 3 million outfielder Reggie Jackson The two were meant for each other One s a born liar and the other s convicted The comment resulted in Martin s first departure though officially he resigned tearfully before Yankees President Al Rosen could carry out Steinbrenner s dictum to fire him David Wells recalled that he and Steinbrenner almost got into a fight during a heated argument Wells later apologized to Steinbrenner for threatening to fight him 67 Illegal campaign contributions to Nixon Edit The convicted part of Billy Martin s famous 1978 liar and convicted comment referred to Steinbrenner s connection to Richard Nixon in 1974 Steinbrenner pleaded guilty to making illegal contributions to Nixon s re election campaign and to a felony charge of obstruction of justice 68 Faced with a cost overrun problem with the United States Commerce Department Steinbrenner gave six of his American Shipbuilding employees special bonuses of 25 000 and directed them to then turn around and personally donate the funds to Nixon s Committee for the Re Election of the President CREEP 69 Steinbrenner originally said he would fight the charges in court but in August 1974 two weeks after Nixon resigned Steinbrenner pleaded guilty to two charges in the case He was personally fined 15 000 and his company American Shipbuilding was assessed an additional 20 000 70 On November 27 of that year MLB Commissioner Bowie Kuhn suspended him for two years but later commuted it to fifteen months Ronald Reagan pardoned Steinbrenner in January 1989 one of the final acts of his presidency Ban from management Edit On July 30 1990 Steinbrenner was banned permanently from day to day management but not ownership of the Yankees by MLB Commissioner Fay Vincent for paying a gambler named Howard Spira 40 000 to dig up dirt on Winfield Winfield had sued the Yankees for failing to contribute 300 000 to his foundation a guaranteed stipulation in his contract 71 Vincent proposed a two year suspension but Steinbrenner wanted to have it worded as an agreement that had him leave baseball rather than a suspension in order to protect his reputation with the U S Olympic Committee he also cited a reason of wanting to see his son take over After considerable negotiation with Vincent s office Robert Nederlander one of Steinbrenner s theatre partners and a limited partner in the Yankees organization became the managing general partner 72 After Nederlander resigned in 1992 he was succeeded by Joe Molloy George s son in law Two years later Steinbrenner asked to be reinstated having been convinced by owners such as Jerry Reinsdorf that he made a terrible mistake Vincent allowed him to be reinstated on the condition that he would drop some lawsuits he had others file against Vincent 73 74 In the media EditThis article appears to contain trivial minor or unrelated references to popular culture Please reorganize this content to explain the subject s impact on popular culture providing citations to reliable secondary sources rather than simply listing appearances Unsourced material may be challenged and removed June 2018 This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources George Steinbrenner news newspapers books scholar JSTOR July 2010 Learn how and when to remove this template message Steinbrenner poked fun at himself in the media his frequent firings and rehirings of manager Billy Martin were lampooned in a 70s Miller Lite beer commercial in which Steinbrenner tells Martin You re fired to which Martin replies Oh no not again After one of Martin s real life rehirings the commercial was resurrected only with Steinbrenner s line redubbed to say You re hired The two commercials would sometimes alternate depending on Martin s status with the team 75 In 1988 he was featured heavily in the William Goldman and Mike Lupica book Wait Till Next Year which looked at life inside the Yankees over a whole season among other New York sports teams He hosted Saturday Night Live SNL on October 20 1990 at the same time his former outfielder and Yankee manager Lou Piniella led the Cincinnati Reds to a World Series victory In the opening sketch he dreamt of a Yankees team managed coached and entirely played by himself In other sketches he chewed out the SNL writing staff notably including Al Franken for featuring him in a mock Slim Fast commercial with other ruthless leaders such as Saddam Hussein and Idi Amin and played a folksy convenience store manager whose business ethic is virtually the complete opposite of that of the real Steinbrenner citation needed In The Simpsons episode Homer at the Bat Mr Burns fires Don Mattingly for refusing to shave sideburns only Burns could see It is often assumed that this was a parody of an argument Steinbrenner and Mattingly had in real life regarding Mattingly s hair length However the episode was actually recorded a year before the suspension occurred and was nothing more than a coincidence 76 As Mattingly walks off the baseball field he states I still like him Burns better than Steinbrenner He appeared as himself in the Albert Brooks comedy The Scout In 1991 he played himself in an episode on YouTube of Good Sports with Farrah Fawcett and Ryan O Neal In the 1994 computer game Superhero League of Hoboken one of the schemes of the primary antagonist Dr Entropy is to resurrect George Steinbrenner to bring chaos to the world and rule together The superheroes foil his plan by resurrecting Billy Martin After a public chastising of Yankees shortstop Derek Jeter for partying too much the two appeared in a Visa commercial club hopping A 2004 Visa commercial depicted Steinbrenner in the trainer s room at Yankee Stadium suffering from an arm injury unable to sign any checks including that of his then current manager Joe Torre who spends most of the commercial treating Steinbrenner as if he were an important player 77 George Will once described Steinbrenner as an error machine and a baseball dumb o meter 78 Steinbrenner also was a fan of professional wrestling He wrote the foreword of the 2005 Dusty Rhodes autobiography and was a regular at old Tampa Armory cards in the 1970s and 1980s In March 1989 he appeared in the front row of the World Wrestling Federation s WWF Saturday Night s Main Event XX broadcast even interacting with manager Bobby The Brain Heenan at one point Heenan remarked about the guy he managed in the ring at the time to Steinbrenner I ve got a ring full of Winfield In December 1990 Steinbrenner made another appearance on WWF TV in the front row during a Superstars of Wrestling taping held in Tampa s SunDome Once again he interacted with Heenan and the wrestler he was managing at the time Curt Hennig At WWF WrestleMania VII Steinbrenner WWF owner Vince McMahon and NFL announcer Paul Maguire filmed a skit with the trio debating instant replay He was also present in the front row of an edition of WCW Monday Nitro in 1996 and in the front row of another edition as well early 1998 when the event took place in Tampa At the funeral of his long time friend Otto Graham in December 2003 Steinbrenner fainted leading to extensive media speculation that he was in ill health 79 New York Daily News cartoonist Bill Gallo often cited Steinbrenner s German heritage by drawing him in a Prussian military uniform complete with spiked helmet gold epaulettes and medals calling him General von Steingrabber 80 In ESPN s miniseries The Bronx is Burning he is portrayed by Oliver Platt 81 Seinfeld caricature Edit George Steinbrenner appeared as a character in the situation comedy Seinfeld when George Costanza worked for the Yankees for several seasons Mitch Mitchell and Lee Bear portrayed the character and Larry David provided voice over performances whenever the character spoke Steinbrenner s full face was never shown and the character was always viewed from the back in scenes set in his office at Yankee Stadium The character appeared in the episodes The Opposite The Secretary The Race The Jimmy The Wink The Hot Tub The Caddy The Calzone The Bottle Deposit The Nap The Millennium The Muffin Tops and The Finale 82 The fictional Steinbrenner talks nonstop regardless of whether anyone is listening and sometimes refers to himself as Big Stein In The Wink Steinbrenner mentions all of the people he fired saying Billy Martin four times and mentions then current manager Buck Showalter but then quickly swears Costanza to silence Though intended as a joke two weeks after the episode aired the Yankees announced that they had parted ways with Showalter 83 Steinbrenner s involvement with Seinfeld began when he refused a request to make a cameo appearance and permit a Yankees pennant to appear the show nonetheless used the pennant A year later Steinbrenner was asked to permit a Yankees uniform to appear on the sixth season The Chaperone The owner was still angry about the unauthorized pennant and knew so little about the show that after reading the script he believed George Costanza had been named after him as an insult He refused to permit the uniform s use unless the character was renamed After watching the show and enjoying both it and the Costanza character however Steinbrenner approved the uniform 84 and later said he felt the show s portrayal of him was unflattering but essentially accurate to how he was at the time 85 He filmed three scenes for the Seinfeld season 7 finale The Invitations but they were edited out when the time of the episode ran longer than allowed Jerry Seinfeld said after Steinbrenner s death Who else could be a memorable character on a television show without actually appearing on the show You felt George even though he wasn t there That s how huge a force of personality he was 86 Awards and honors EditSeven time World Series champion as owner of the NY Yankees 1977 1978 1996 1998 2000 2009 Two time Stanley Cup champion as owner of the NJ Devils 2000 2003 Three time Outstanding Team ESPY Award winner as owner of the Yankees 1997 1999 2001 The Flying Wedge Award 87 1992 Tampa Metro Civitan Club s Outstanding Citizen of the Year Award 88 Steinbrenner Band Hall at the University of Florida named in his honor 89 George M Steinbrenner High School in Lutz Florida named in his honor 90 Steinbrenner was a generous contributor to the Tampa Bay area 91 Yankees spring training field named George M Steinbrenner Field in March 2008 in his honor The entrance to the new Bryson Field at Boshamer Stadium at the University of North Carolina at Chapel Hill named for Steinbrenner and his family 92 A life size bronze statue of Steinbrenner was placed in front of the stadium in January 2011 93 Golden Plate Award of the American Academy of Achievement in 1969 94 See also EditList of New York Yankees owners and executives List of University of Florida Athletic Hall of Fame members Steinbrenner family List of people pardoned or granted clemency by the president of the United States Steinbrenner High SchoolReferences Edit Puma Mike The Boss made Yankees a dictatorship ESPN Classic Biography com George Steinbrenner Biography Business Leader 1930 2010 Puma Mike The Boss made Yankees a dictatorship ESPN Classic Sports Illustrated Mister Softie May 10 2004 George The Poor Little Rich Boy Who Built the Yankee Empire by Peter Golenbock PDF p 12 Retrieved May 2 2012 Tampa Bay Online Yankees owner George Steinbrenner dies at age 80 in Tampa July 13 2010 a b c Golenbock Peter George The Poor Little Rich Boy Who Built the Yankee Empire PDF p 6ff Retrieved August 24 2010 George and his family moved to Bay Village Ohio and lived there for some time just several houses away from where the infamous Sam Sheppard lived MIT gets 1M from Steinbrenner Foundation New England Sun Journal Wednesday October 15 2008 Steinbrenner Foundation pledges 1 million gift to MIT athletics New York Yankees press release October 14 2008 Franz Lidz Sports Illustrated Before the Zoo There Was a Coop October 9 2000 a b c d Schaap Dick 1982 Steinbrenner New York G P Putnam s Sons Kepner Tyler March 29 2007 Swindal Divorce Shakes Up Yankee Hierarchy The New York Times Retrieved November 23 2018 1 dead link Nick Saban Not the vagabond Lou Saban was Oklahoman com December 11 2013 Retrieved July 22 2020 ESPN Classic The Boss made Yankees a dictatorship www espn com Retrieved July 22 2020 George The Poor Little Rich Boy Who Built the Yankee Empire by Peter Golenbock PDF Retrieved August 24 2010 George Steinbrenner Biography a b FACTBOX Five facts about Yankees owner Steinbrenner Reuters July 13 2010 Retrieved January 7 2011 The Free Lance Star Google News Archive Search Internet Broadway Database Torry Jack 1996 Endless Summers The Fall and Rise of the Cleveland Indians South Bend IN Diamond Communications Inc Buffalo in the 60s George Steinbrenner The Boss loved Buffalo History buffalonews com New York Yankees 1973 Yearbook Madden Bill 2010 Steinbrenner The Last Lion of Baseball HarperCollins ISBN 9780061690310 a b Toobin Jeffrey May 30 2011 Madoff s Curveball The New Yorker Retrieved May 23 2011 a b Curry Jack August 7 1994 BASEBALL Flashback to 81 Another Lead Another Strike The New York Times p A1 Gross Jane October 29 1981 Steinbrenner Issues an Apology to Fans The New York Times p B13 Anderson Dave October 26 2003 Yanks Are Now 0 4 on the Brink at the Stadium The New York Times p 8 4 Bashe Philip 1994 Dog Days The New York Yankees Fall from Grace and Return to Glory 1964 1976 New York Random House Inc Petraglia Mike Damon leaves Sox for Yankees mlb com Archived from the original on August 9 2017 Retrieved September 15 2019 a b Damon in N Y with shave haircut more than two bits sports espn go December 24 2005 Retrieved September 15 2019 Damon in N Y with shave haircut more than two bits espn go com December 23 2005 Retrieved September 15 2019 Chass Murray July 19 2008 Sorry Harvey Retrieved August 11 2009 GRUMPY GRIFFEY STILL DISHIN BRONX JEERS New York Post June 21 2008 Winfield to Enter Hall as Padre PadresNation com Associated Press April 13 2001 Retrieved July 14 2010 2002 03 Round 4 Game 7 CBC Stanley Cup Presentation on YouTube NHL Commissioner Gary Bettman said when he presented the Stanley Cup to the Devils The owners Ray Chambers Lewis Katz Peter Simon George Steinbrenner are committed to this team and to New Jersey Steve Swindal George Steinbrenner s Once Heir Apparent with the Yankees Finds New Success CBS New York Newyork cbslocal com March 7 2012 Retrieved January 7 2019 Yankees complete buyout of Stephen Swindal USA Today September 28 2007 Retrieved January 7 2019 Steinbrenner relinquishes control of Yankees Baseball NBCSports com October 14 2007 Archived from the original on July 5 2008 Retrieved May 8 2008 Baseball After The Boss Franz Lidz 08 02 07 Conde Nast Portfolio Steinbrenner s health worsening CBSSports com October 30 2009 Retrieved August 24 2010 Bloom Barry M July 16 2008 Boss makes visit to Yankee Stadium Major League Baseball Borzi Pat March 24 2009 For the Boss Times Have Changed The New York Times Feinsand Mark April 13 2010 Joe Girardi Derek Jeter give New York Yankees owner George Steinbrenner his 2009 World Series ring Daily News George Steinbrenner III Forbes September 30 2009 Retrieved November 9 2009 THE YANKEES STEINBRENNER S MONEY MACHINE Bloomberg BusinessWeek September 28 1998 Retrieved August 24 2010 Madden Bill July 13 2010 George Steinbrenner owner of New York Yankees has died in Tampa at age of 80 Daily News New York Goldstein Richard July 12 2010 Bob Sheppard Voice of the Yankees Dies at 99 The New York Times Marchand Andrew July 13 2010 Yankees to Wear Two Memorial Patches ESPNNewYork com Retrieved July 15 2010 Feinsand Anthony McCarron SEAN BRENNAN Mark New York Yankees unveil mural dedicated to George Steinbrenner honoring The Boss at the Stadium nydailynews com Retrieved January 16 2021 Jennings Chad August 24 2010 Steinbrenner monument being dedicated next month The Lohud Yankees Blog The Journal News Retrieved August 24 2010 Johnette Howard July 4 2010 The man the myth and always The Boss ESPN Firstman Richard C October 18 1986 And What If You re a Yankees Fan Newsday p 83 What about the dilemma of the Yankee fans This may be a series to eat their hearts out As a Mets oriented T shirt says Steinbrenner s Nightmare Edes Gordon October 18 1986 East Meets East as Series Starts Tonight Mets and Red Sox Match Their Storied Traditions Los Angeles Times p 1 Madden Bill April 13 2010 As New York Yankees trainer Gene Monahan battles cancer Bombers bestow him with World Series ring Daily News New York Retrieved June 26 2010 The Lives They Lived The New York Times December 21 2010 About us Archived from the original on December 24 2014 Retrieved December 22 2014 O Connor Ian December 31 2010 Boss kindness kept Olympian afloat ESPNNewYork com Retrieved January 7 2011 Burrage Gregg Steinbrenner s philanthropy love for Tampa well known Abcactionnews com Archived from the original on August 11 2010 Retrieved January 7 2011 Harper John July 14 2010 Mel Stottlemyre had his battles with George Steinbrenner but appreciated Boss generosity Daily News New York Retrieved January 7 2011 Fans pay their last respects to an icon Baynews9 com July 19 2010 Archived from the original on July 16 2010 Retrieved January 7 2011 Kornacki Steve July 13 2010 George Steinbrenner A Kennedy Democrat Salon Retrieved January 7 2023 Why George Steinbrenner would have voted for Hillary Clinton if he were alive today New York Daily News Retrieved January 7 2023 Kornacki Steve July 13 2010 George Steinbrenner A Kennedy Democrat Salon Retrieved January 7 2023 Franz Lidz Sports Illustrated The Hottest Seat in Sports No one says it s easy being George Steinbrenner s public relations man May 3 1999 Popper Ben 10 Management Tales From George Steinbrenner The Legendary Boss Business Insider Retrieved January 7 2023 David Wells threatened to beat the s t out of George Steinbrenner May 19 2022 Retrieved January 7 2023 Guilty Pleas in Campaign Gift Case PDF San Francisco Chronicle August 24 1974 Retrieved January 21 2012 Madinger John December 14 2011 Money Laundering A Guide for Criminal Investigators 3rd ed Taylor amp Francis p 22 ISBN 9781439869123 Retrieved July 11 2020 George Steinbrenner subject of interest Associated Press December 23 2010 Retrieved July 11 2020 Anderson Dave March 7 1988 Sports of the Times Dave Winfield S Rebuttal The New York Times Retrieved August 15 2009 Gallagher M LeConte 2003 The Yankee Encyclopedia p 411 ISBN 9781582616834 Retrieved August 1 2010 Darcy Kieran June 6 2008 Darcy The man who would be king ESPN Page 2 ESPN Retrieved September 5 2012 The Biz of Baseball Interview Fay Vincent Former Commissioner www bizofbaseball com Archived from the original on October 10 2007 Retrieved March 14 2022 Sandomir Richard May 30 2003 TV SPORTS Echo of 78 Steinbrenner in an Ad New York Times Retrieved September 15 2019 Truth Mirrors Simpsons Fiction Chicago Tribune February 23 1992 p 3 Retrieved July 7 2008 2004 Commercial VISA with Joe Torre amp George Steinbrenner youtube com August 15 2015 Archived from the original on November 4 2021 Retrieved September 15 2019 Fetter Henry D 2003 Taking on the Yankees winning and losing in the business of baseball 1903 2003 New York W W Norton amp Company p 359 ISBN 978 0 393 05719 5 Nobles Charlie December 28 2003 Steinbrenner Hospitalized After Fainting And Falling New York Times Retrieved September 15 2018 Harper John May 12 2011 Yankees honor Bill Gallo who depicted Reggie Jackson George Steinbrenner as bigger than life nydailynews com Retrieved September 15 2019 The Bronx Is Burning TV Mini Series 2007 Full Cast amp Crew imdb com Retrieved September 15 2019 Curtis Charles May 8 2018 The 13 greatest George Steinbrenner moments on Seinfeld ranked usatoday com Retrieved February 7 2020 O Connell Jack October 27 1995 Showalter Won t Return Hartford Courant Retrieved June 25 2019 Dowd Maureen The Sultan of Swagger The New York Times July 14 2010 Seinfeld Season 5 Inside Look The Opposite DVD Sony Pictures Home Entertainment 2005 George Steinbrenner memorable Seinfeld character Jerry Seinfeld says OnTheRedCarpet com July 13 2010 Retrieved August 24 2010 Purvis Andy 201 Remembered Greatness Xulon Press Outstanding Citizen of the Year Award Archived April 24 2011 at the Wayback Machine Tampa Metro Civitan Club Steinbrenner Band Building University of Florida Foundation Archived from the original on December 22 2015 Retrieved August 24 2010 Steinbrenner High School getting ready to open Tampa Bay Times August 25 2009 Archived from the original on September 11 2009 Retrieved July 13 2010 Stein Letitia December 12 2007 School honors Yankees owner St Petersburg Times Boshamer courtyard to be named For Steinbrenner Family UNC General Alumni Association April 25 2006 Retrieved November 21 2008 Yankees honor Steinbrenner with statue The Tampa Tribune January 7 2011 Archived from the original on February 3 2013 Retrieved January 7 2011 Golden Plate Awardees of the American Academy of Achievement American Academy of Achievement External links Edit Wikimedia Commons has media related to George Steinbrenner George Steinbrenner at IMDb George Steinbrenner at Find a Grave George Steinbrenner at the Internet Broadway Database FBI file on George SteinbrennerPreceded byCBS Owner of the New York Yankees1973 2010 Succeeded byHal SteinbrennerHank Steinbrenner Portals Biography Baseball Retrieved from https en 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